INDUSTRY INSIGHTS YOUR PEERS ARE READING
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations. MORE
As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. But now, with the Umbrella Model of Public Relations , we have a tool to solve them. A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . MORE
This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. It’s a pretty fair guide for what not to do if you break a rule or make a public mistake. MORE
The post 3 reasons why companies of all sizes need expert publicity appeared first on Agility PR Solutions. Public Relations brandingWhen Amazon ran a 90-second ad for Alexa during the 2018 Super Bowl for an estimated 81.2 million viewers, it cost approximately $14.9 million. MORE
This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations. MORE
If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies. MORE
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian MORE
Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications. MORE
The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. MORE
There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. MORE
The post Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster appeared first on 5WPR CEO Ronn Torossian Founder's Blog. “What happened today was totally unacceptable,” Hawaiian Governor David Y. MORE
Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator. MORE
As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president. MORE
In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more]. MORE
Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner. MORE
As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education MORE
The post Public Relations for Fun appeared first on HMA Public Relations. Featured HMA Public Relations Public Relations fun WorkplaceWhat do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google? MORE
As an industry, public relations has a PR problem. To paraphrase the president, when it comes to those who stand behind the press podium or craft statements for public release, Trump may not be sending his best. MORE
We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications. MORE
The students were split down the middle as to whether they were looking to go into careers in journalism or public relations. The post Frequently Asked Questions about Public Relations appeared first on HMA Public Relations. MORE
Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. Social media is an incredible tool for reaching all of an agency’s publics. MORE
Featured Social Media social media PR public relations Earned MediaSocial media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers. MORE
A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history. MORE
Our work in tribal affairs over the past 25-plus years has put HMA Public Relations at the forefront of some of Arizona’s and the Southwest’s highest profile issues. The post Public Relations for Tribal Governments appeared first on HMA Public Relations. MORE
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR MORE
Featured Trends pharma public relations PublicityPharma falls into that unenviable category of, ‘we love to hate them.’ MORE
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics. MORE
Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How Social Media Can Help with Public Relations. MORE
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. The post New Approaches to Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations 5WPR PR FirmIt also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience. MORE
For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy MORE
The post Public Relations Terms To Know appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relationsEvery industry has its jargon, and PR is no exception. MORE
When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. And the public didn’t bite. Public Relations Weighs In appeared first on Crenshaw Communications. MORE
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff MORE
Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer because […]. Analysis Public Relations media relations MORE
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. MORE
Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Successful PR does not happen by chance. MORE
Writing is one of the most important parts of a successful public relations campaign. Writing for public relations differs from other types like newspaper, magazine, essay or novel writing: The main purpose is to gain positive exposure, or get a message across to the public. MORE
Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline. MORE
The post How to Maximize Public Relations Placements appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Media Relations Public Relations pr strategy strategy MORE
It’s a bold move for a CMO to knock on the CEO’s door with designs to acquire a publication. Otherwise, the risk is you spend a lot of money buying a publication, break it, and then have nothing to show for it. MORE
Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. 5 Visual Public Relations Trends That Will Make Your B2B Public Relations Pop. MORE
Nothing improves B2B public relations like a happy customer’s voice. Recommended Reading: 5 Ways to Transform Your B2B Public Relations. In this article, you’ll learn some of the best practices in public relations for increasing participation. MORE
But how about public relations trends that can help your growth and development? 6 Public Relations Trends That Are Poised to Affect the Future of PR. More specifically, marketers plan to increase internal staffing and overall spending on public relations over the next five years. MORE
Publicity Related Topics Flack Me
AUGUST 22, 5923
Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff
Ron Torossian
NOVEMBER 30, 2017
Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.
The Proactive Report
SEPTEMBER 3, 2015
Online PR conversion engagement public relations ROI
ImPRessions - Crenshaw Communications
MARCH 1, 2018
As an industry, public relations has a PR problem. To paraphrase the president, when it comes to those who stand behind the press podium or craft statements for public release, Trump may not be sending his best.
Ron Torossian
SEPTEMBER 24, 2018
Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian
PR Expanded
SEPTEMBER 26, 2016
Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.
PR Expanded
SEPTEMBER 4, 2018
This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.
Ron Torossian
OCTOBER 18, 2017
The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.
Sword and the Script
JULY 17, 2018
Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. Social media is an incredible tool for reaching all of an agency’s publics.
ImPRessions - Crenshaw Communications
JANUARY 23, 2017
As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.
Ron Torossian
MARCH 20, 2018
For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy
ImPRessions - Crenshaw Communications
MAY 8, 2017
A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR
ImPRessions - Crenshaw Communications
NOVEMBER 1, 2016
The post Public Relations Terms To Know appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relationsEvery industry has its jargon, and PR is no exception.
HMA Public Relations
DECEMBER 13, 2017
In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more].
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.
ImPRessions - Crenshaw Communications
OCTOBER 25, 2016
Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.
B2B PR Sense
JANUARY 10, 2018
Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Successful PR does not happen by chance.
PR Expanded
FEBRUARY 6, 2017
A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.
B2B PR Sense
OCTOBER 9, 2017
Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. 5 Visual Public Relations Trends That Will Make Your B2B Public Relations Pop.
Ron Torossian
SEPTEMBER 19, 2018
The post Balancing Public Trust: Why Hawaii’s Missile Test Text was a PR Disaster appeared first on 5WPR CEO Ronn Torossian Founder's Blog. “What happened today was totally unacceptable,” Hawaiian Governor David Y.
ImPRessions - Crenshaw Communications
JANUARY 9, 2017
If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.
AirPR
MAY 25, 2016
As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education
ImPRessions - Crenshaw Communications
DECEMBER 6, 2017
There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership.
Ron Torossian
MARCH 2, 2016
The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. The post New Approaches to Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations 5WPR PR FirmIt also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience.
Agility PR Solutions
OCTOBER 2, 2018
Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer because […]. Analysis Public Relations media relations
Stephen Waddington
NOVEMBER 19, 2017
Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2016
Writing is one of the most important parts of a successful public relations campaign. Writing for public relations differs from other types like newspaper, magazine, essay or novel writing: The main purpose is to gain positive exposure, or get a message across to the public.
Sword and the Script
JULY 31, 2018
It’s a bold move for a CMO to knock on the CEO’s door with designs to acquire a publication. Otherwise, the risk is you spend a lot of money buying a publication, break it, and then have nothing to show for it.
Agility PR Solutions
OCTOBER 7, 2018
The post 3 reasons why companies of all sizes need expert publicity appeared first on Agility PR Solutions. Public Relations brandingWhen Amazon ran a 90-second ad for Alexa during the 2018 Super Bowl for an estimated 81.2 million viewers, it cost approximately $14.9 million.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2016
When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. And the public didn’t bite. Public Relations Weighs In appeared first on Crenshaw Communications.
PR Expanded
SEPTEMBER 21, 2015
As I’m sure you’re well aware by now, whether you work in PR or not, it’s really hard to define public relations. But now, with the Umbrella Model of Public Relations , we have a tool to solve them. A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications .
Cision
APRIL 29, 2015
Featured Trends pharma public relations PublicityPharma falls into that unenviable category of, ‘we love to hate them.’
HMA Public Relations
MARCH 1, 2018
Our work in tribal affairs over the past 25-plus years has put HMA Public Relations at the forefront of some of Arizona’s and the Southwest’s highest profile issues. The post Public Relations for Tribal Governments appeared first on HMA Public Relations.
HMA Public Relations
JULY 26, 2017
The post Public Relations for Fun appeared first on HMA Public Relations. Featured HMA Public Relations Public Relations fun WorkplaceWhat do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google?
Cision
JUNE 22, 2017
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.
ImPRessions - Crenshaw Communications
JULY 20, 2016
This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. It’s a pretty fair guide for what not to do if you break a rule or make a public mistake.
Cision
MAY 11, 2017
Featured Social Media social media PR public relations Earned MediaSocial media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.
B2B PR Sense
NOVEMBER 26, 2016
Nothing improves B2B public relations like a happy customer’s voice. Recommended Reading: 5 Ways to Transform Your B2B Public Relations. In this article, you’ll learn some of the best practices in public relations for increasing participation.
5W PR
JUNE 22, 2018
The post How to Maximize Public Relations Placements appeared first on 5W PR News and Updates, NY Public Relations Agency Blog. Media Relations Public Relations pr strategy strategy
B2B PR Sense
AUGUST 27, 2017
But how about public relations trends that can help your growth and development? 6 Public Relations Trends That Are Poised to Affect the Future of PR. More specifically, marketers plan to increase internal staffing and overall spending on public relations over the next five years.
HMA Public Relations
FEBRUARY 22, 2018
The students were split down the middle as to whether they were looking to go into careers in journalism or public relations. The post Frequently Asked Questions about Public Relations appeared first on HMA Public Relations.
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