5 Essentials of an Effective PR Plan

Flack Me

Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

Medical Industry Public Relations

Ronn Torossian

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

Public Relations ROI

The Proactive Report

Online PR conversion engagement public relations ROI

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. Public Relations Ronn Torossian 5W Public Relations PR Agency Strategy

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. To paraphrase the president, when it comes to those who stand behind the press podium or craft statements for public release, Trump may not be sending his best.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. Do’s: Think through ahead of time what can be discussed publicly and what should not be. Constantly review your reputation, the tone in publications and your audience’s mood.

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

3 Creative Ways Public Relations can Partner with Human Resources and Recruiting to Attract Talent

Sword and the Script

Put together a training package, open to the public, around the skill set your business is seeking to hire. PR tie-in is clear: There are obvious word-of-mouth, media, social and influencer opportunities, but because you are truly building relationships with a public audience.

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy

Best practices for making bad publicity better

Agility PR Solutions

True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the market.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

In public relations correlation is not causation

Stuart Bruce

Then his daughter Ruth needs to go on maternity leave so… Continue Reading → corporate communications Measurement and Evaluation public relationsBill runs a small family owned toy shop that’s doing okay.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more].

The Changing Face of Public Relations in Government; Off Script #30: Merritt Allen of Vox Optima

Sword and the Script

Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to public affairs. Social media is an incredible tool for reaching all of an agency’s publics.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

The post What recent media layoffs mean for the future of public relations appeared first on Agility PR Solutions. Analysis Public Relations media relationsMore than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms.

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

The post Public Relations Terms To Know appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relationsEvery industry has its jargon, and PR is no exception.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

5 enduring functions of public relations

PR Daily

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.

How to Succeed in Public Relations & Spark Change for 2018

B2B PR Sense

Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy. Successful PR does not happen by chance.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. Can public relations and social media really work together to bolster your business? How social media can help with public relations. How Social Media Can Help with Public Relations.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. So it's unsurprising that this has trickled down to business to business public relations and communications. 5 Visual Public Relations Trends That Will Make Your B2B Public Relations Pop.

Trends 291

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos. Strategic public relations advisers are encroaching on management territory and we need to maximise that opportunity and scale fast,” said Sarah Hall, President, CIPR.

How Public Relations Is Like High School

AirPR

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education

New Study: Should Brands Take a Public Stand on Politics?

Sword and the Script

However, in this environment, businesses are increasingly finding themselves wrestling with that question: Should brands take a public stand on political issues? Younger people, ages 18-29, were more likely to say brands should take political sides publicly (56%).

Study 80

New Approaches to Public Relations

Ronn Torossian

The older and more mature public relations becomes, the more it relies on less traditional approaches to getting results. The post New Approaches to Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Public Relations 5WPR PR FirmIt also relies on connecting more with a younger audience through the use of social media marketing and online campaigns. These ads feature content geared towards a millennial audience.

What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.

Future of public relations in an age of change, complexity and uncertainty

Stuart Bruce

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing is one of the most important parts of a successful public relations campaign. Writing for public relations differs from other types like newspaper, magazine, essay or novel writing: The main purpose is to gain positive exposure, or get a message across to the public.

Public Relations Helps Drive Sales

5W PR

A PR professionals everyday job to to create content by using their expertise to draft key messages to either the general public or a targeted audience. Most companies use PR as a way to build a positive reputation with the public by creating a relationship based on trust and credibility. The post Public Relations Helps Drive Sales appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.