5 Essentials of an Effective PR Plan

Flack Me

Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

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Public Relations Job Titles

Ronn Torossian

However, when it comes to public relations professionals who fulfill many responsibilities, there are volumes of titles being used to define what they do. The post Public Relations Job Titles appeared first on. “What’s in a name?”

Medical Industry Public Relations

Ronn Torossian

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

Public service broadcasters failing public

Stephen Waddington

Public service media are in crisis. The audience for public service news is old and educated. Public service media in many countries is failing to provide a universal service. The challenges that face public service [news] media are bigger than is acknowledged," said Prof.

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. To paraphrase the president, when it comes to those who stand behind the press podium or craft statements for public release, Trump may not be sending his best.

Public Relations Holiday-Checklist

Critical Mention

The post Public Relations Holiday-Checklist appeared first on Critical Mention - Media Monitoring. Public Relations Content Marketing Corporate Communications Crisis Management Earned Media Facebook Instagram LinkedIn Marketing Media Relations Twitter YouTube

An Open Letter to Public Relations Professionals

B2B PR Sense

What Public Relations Professionals Need To Know. Fred Cook, of The Center for Public Relations , had this to say about ethical behavior: “As we witness every day, even the slightest hint of unethical behavior can result in permanent damage to the reputation of a company or an individual.”.

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Business Wire

public relations marketingArtificial intelligence is the foundation of our digital world.

Trends 270

Tech Lingo Public Relations Professionals Should Know

Ronn Torossian

Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. Public Relations Ronn Torossian 5W Public Relations PR Agency Strategy

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The post Does Artificial Intelligence Have a Place in Public Relations? 5WPR Business Featured News PR Inspiration Public RelationsThe term “artificial intelligence” may call to mind more imagery of robots than useful algorithms.

Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. The post Three alternatives to top-tier publications appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

The same study found that a fair amount of business executives did not understand what PR is, starting with what it stands for -- public relations. When asked, many guessed that it stood for public remit, press release, press relations or protecting reputation.

What Game of Thrones Teaches Us about the Value of Public Diplomacy

PR Expanded

Perhaps some well-executed public diplomacy could have made all the difference. First things first–what is public diplomacy (PD)? So what can Dany’s story tell us about public diplomacy?Warning: Lesson 2: Public diplomacy requires listening not just broadcasting.

5 enduring functions of public relations

PR Daily

The post 5 enduring functions of public relations appeared first on PR Daily. Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five.

3 Steps to Perpetually Positive Public Relations

Ronn Torossian

The post 3 Steps to Perpetually Positive Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian 5WPR CEO Public Relations Strategy

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 223

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing.

On May 16th, #PRStudChat Discusses Careers in Public Relations

PR Expanded

ET for a Twitter chat session on “Careers in Public Relations.” PR Job Search PRStudChat DePaul University Matt Ragas PR careers PR skills public relations Ron CulpJoin #PRStudChat on May 16th at 12:00 p.m.

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.

How Public Relations Is Like High School

Onclusive

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.

Public Relations ROI

The Proactive Report

Online PR conversion engagement public relations ROI

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. We mostly agree with this definition; however today’s public relations tactics goes beyond managing the “spread” of information. The post Public Relations appeared first on ReputationUs What does PR mean to your organization?

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

The post Public Relations Terms To Know appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relationsEvery industry has its jargon, and PR is no exception.

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

How do you define public relations?

Muck Rack

How do you define public relations

The Headline Effect: Why your titles matter in public relations

Agility PR Solutions

The post The Headline Effect: Why your titles matter in public relations appeared first on Agility PR Solutions. Analysis Public Relations content

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more].

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. Do’s: Think through ahead of time what can be discussed publicly and what should not be. Constantly review your reputation, the tone in publications and your audience’s mood.

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos. Strategic public relations advisers are encroaching on management territory and we need to maximise that opportunity and scale fast,” said Sarah Hall, President, CIPR.

What Public Relations Can Learn From The Golden Globes

ImPRessions - Crenshaw Communications

If part of your public relations planning this year features a thought leadership initiative including speaking engagements and awards for clients, there were some lessons to be learned from last night’s Golden Globes celebration of all things TV and movies.