5W PR

SEPTEMBER 5, 2024

High stakes, rapid change, and intense public scrutiny characterize healthcare organizations and the complex environment in which they operate. To manage communication and shape public perception, healthcare organizations have to invest in the kind of services that effective healthcare PR agencies provide.

Healthcare 78

Healthcare Publicity Communications Crisis Communications 78

Ronn Torossian

FEBRUARY 28, 2024

Generative AI is transforming the world of public relations with its ability to understand and create human-like text. PR practices are set to be revolutionized by this innovative technology.

Strategy 195

Strategy Publicity Pitching Technology 195

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

Ronn Torossian

JANUARY 29, 2024

Embarking on a public relations career can be both exciting and challenging. Landing the first public relations job is a significant milestone for anyone, and proper preparation is key to making a successful transition from academia or other fields into the dynamic world of public relations.

Publicity 195

Publicity How To Education 195

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity 203

Publicity Marketing Advertising Advertising 203

Ronn Torossian

APRIL 3, 2024

This is where public relations steps in. Fintech PR plays a pivotal role in bridging […] The post The Intersection of Fintech and Public Relations appeared first on. The surge of technology and unrelenting demand for innovation is giving birth to a new era focused on fintech.

Publicity 150

Publicity Financial Technology Communications 150

Ronn Torossian

NOVEMBER 16, 2022

The post Responding to Public Criticism appeared first on. On one hand, these platforms have allowed companies to clearly demonstrate their excellent customer service through direct dialogue. However, on the other hand, the same platforms can create a PR crisis in a matter of a few minutes if […].

Publicity 195

Publicity Customer Service Crisis Social Media 195

Ronn Torossian

DECEMBER 10, 2022

Most people wouldn’t find too many similarities between content marketing and public relations, however, that’s not always the case. In fact, there are plenty of similarities between public relations and content marketing efforts and plenty of ways that companies can utilize both at the same time to generate positive results.

Content Marketing 195

Content Marketing Publicity Marketing Company 195

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Ask Google, “Who writes about [your topic] at [name of publication]?”

Publicity 331

Publicity Television Local Pitching 331

Business Wire

DECEMBER 22, 2021

As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. What are the top trends that every PR pro should know for 2022? These valued insights offer PR pros guidance for setting their focus for the new year.

Publicity 427

Publicity Blogging Trends Agency 427

Agility PR Solutions

AUGUST 13, 2024

In today’s fast-paced digital world, public relations is more important than ever for establishing and maintaining a positive reputation. Crafting a Cohesive […] The post The evolving role of public relations in modern business appeared first on Agility PR Solutions.

Publicity 125

Publicity Crisis Management Crisis Reputation 125

PR for Anyone

MAY 25, 2020

In this week’s episode, you will learn about: What’s the strategic publicity plan that works for 2020? Part One of ‘Publicity Plan’ If you've seen my marketing materials, you'll know that I have a proprietary system that I call the “Get PR Famous Formula.” Part Two of ‘Publicity Plan’ You can also take advantage of newsjacking.

Publicity 264

Publicity Google Engineering System 264

The Resolution Blog

OCTOBER 13, 2020

With huge adjustments in how we live and global events reaching us in real-time, there is constant change in public feeling. Whether it’s uncertainty, mistrust, frustration or comradery, understanding the way we, the public are feeling has never been so important in Public Relations. Wadds is an […].

Publicity 296

Publicity 296

Prowly

SEPTEMBER 27, 2023

As per industry statistics, the most popular applications of AI in PR include: Idea Generation (77.8%) Content Creation (72.4%) Research (53%) Reporting (10%) Monitoring (8%) Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to […] The post Best ChatGPT Prompts for Public Relations appeared (..)

Publicity 190

Publicity Industry Report Trends 190

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With publicity, someone else is using you and your expertise as the authority and that gives it more credibility. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity 130

Publicity YouTube Advertising Advertising 130

Agility PR Solutions

JULY 17, 2024

Public relations and email marketing are both powerful tools in any business’s arsenal. That effectiveness comes when you make your messaging […] The post 5 ways to use email marketing for public relations appeared first on Agility PR Solutions. But they don’t come naturally to mind as a pair.

Publicity 113

Publicity Marketing Tools Strategy 113

Agility PR Solutions

AUGUST 19, 2024

As AI integrates deeper into people’s daily lives, public trust becomes essential. Public relations is critical in fostering this trust by championing transparency within AI companies.

Company 109

Company Strategy Publicity Trends 109

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.” PR FOR ANYONE.

Advertising 130

Advertising Advertising Publicity YouTube 130

Wadds Inc.

SEPTEMBER 6, 2024

The Grenfell Tower Inquiry exposes failures in public relations practice, highlighting the need for transparency, accountability, and community engagement in institutional communications. It prioritised existing power structures, manipulated public opinion and obfuscated the truth.

Publicity 52

Publicity Crisis Communications Crisis Community 52

5W PR

JUNE 14, 2024

Let’s take, for example, the impact of AI in public relations: Data Analysis AI tools assist businesses in assessing public opinion and media patterns, enhancing the effectiveness of PR campaigns. By communicating the practical benefits of AI clearly, PR plays a pivotal role in shaping public perception and acceptance.

Publicity 88

Publicity Analysis Healthcare Tools 88

Stephen Waddington

APRIL 25, 2022

The reality of public relations practice doesn’t match up to its own perception. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions. My initial study of the body of knowledge in public relations reveals an immature profession. There are countless worldviews.

Publicity 189

Publicity Study Internal International 189

PR for Anyone

MAY 5, 2020

“It's possible to produce billions of views from free publicity.” In this week’s episode, Christina Daves talks about a public relations case study during COVID-19. Part One of ‘Public Relations Case Study’ Christina has gained billions of views from free publicity and over a hundred million in sales.

Case Study 223

Case Study Study Publicity Travel 223

Agility PR Solutions

MARCH 13, 2024

Marketers and business owners use this technology […] The post 7 ways to leverage geocoding for targeted public relations: A strategic approach appeared first on Agility PR Solutions. Location intelligence involves visualizing and analyzing geospatial data.

Publicity 194

Publicity Technology Data Marketing 194

HMA Public Relations

JUNE 27, 2024

Boost your B2B credibility and create new business opportunities through strategic public relations efforts. Learn more as Justin Liggin discusses the value of engaging LinkedIn content, external communications, and more on B2B growth in a new blog post.

B2B 96

B2B Publicity LinkedIn Blogging 96

Stephen Waddington

JUNE 20, 2022

My study was originally motivated by observing how public relations contributed to organisational innovation and was elevated during COVID-19. Herein lies the challenge in studying public relations. A universal theory of public relations There is no universal definition or theory of public relations.

Publicity 190

Publicity Study Public Affairs System 190

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Who writes about your industry for this publication. Are you next? PR FOR ANYONE.

Publicity 130

Publicity Video Pitching System 130

Agility PR Solutions

AUGUST 1, 2024

So it’s important to have a consumer tech PR agency that will create a strategy that cuts through all that noise and captures the imagination of the public. Storytelling in consumer tech […] The post How to impress the public and bring awareness using consumer tech PR appeared first on Agility PR Solutions.

Consumer 109

Consumer Publicity How To Storytelling 109

Wadds Inc.

SEPTEMBER 9, 2024

Practitioners report that the strategic function of public relations is increasingly being recognised. 69% of in-house practitioners say their organisations view public relations as making a valuable contribution to management. This paradox lies at the core of public relations practice.

Publicity 52

Publicity Training Survey Report 52

PR for Anyone

NOVEMBER 3, 2021

In today’s day and age of the internet and access to just about anyone, it’s easy to develop public relations skills and become your own publicist (or have someone on your team do it). Do the same for Realtor Magazine or any other real estate publications and see what they are using for hooks. Develop the skills and do it yourself.

Real Estate 130

Real Estate Publicity Television Local 130

HMA Public Relations

AUGUST 1, 2024

Mark a new first for your brand or business with strategic public relations efforts that help make a strong first impression, keep you ahead of trends, and more. Justin Liggin explores the benefits of public relations and how it can set the stage for your success in this blog post.

Publicity 85

Publicity Trends Blogging Branding 85