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Is All Publicity Good?

Spin Sucks

Last November, an Entrepreneur article asked, “ Is Any Publicity Good Publicity? Not all publicity is good for you, for your business, or for your community. A Bad Publicity Example. A Good Publicity Example. When is Publicity Right?

Three Public Relations Mega-Trends in 2017

Shift Communications

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Analytics Data-Driven PR Marketing Media Public Relations

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

Redefining Public Relations

Spin Sucks

Right before the holidays, PRSA embarked on a new initiative: Redefining public relations. They are: Public relations is the management function of researching, communicating and collaborating with publics to build mutually beneficial relationships.

Earned Media Case Study: Sperm Performance and Publication Targeting

Spin Sucks

Publication targeting is a crucial component of successful earned media outreach. Laura Petrolino uses an interesting case study to explain the importance of doing your research when it comes to publication selection.

What Does a Public Relations Career Look Like?

Spin Sucks

By Eleanor Pierce Gini Dietrich recently asked me if I’d talk to a student about what it’s like to have a public relations career after graduating. That meant when I graduated from college, despite my PR degree from a good school , I had zero shot of getting a job in public relations.

Public Relations vs. Marketing

Spin Sucks

An ideal PR objective specifies desired outcomes within target publics, such as increased knowledge and/or awareness, or changed opinions, attitudes, and behavior. Public Relations vs. Marketing originally appeared on Spin Sucks on August 8, 2011.

Dissecting Publicity’s Impact on Pharma Companies


Featured Trends pharma public relations PublicityPharma falls into that unenviable category of, ‘we love to hate them.’

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.

So You’d Like A Job In Public Relations

ImPRessions - Crenshaw Communications

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . Crenshaw Communications PR Fish Bowl public relations

The Future of Marketing Looks More like Public Relations

Sword and the Script

Most public relations professionals don’t think their functional namesake will accurately describe their work in the future. The report found “87% of PR executives believe the term ‘public relations’ does not describe their future.”.

PR Tips For Moving Past A Public Mistake

ImPRessions - Crenshaw Communications

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. It’s a pretty fair guide for what not to do if you break a rule or make a public mistake.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. Public relations seems more approachable, more doable–instead of a secret process only an expert dare tackle. Digital PR Public Relations

Effective Public Apologies

Shift Communications

What makes up an effective public apology, anyway? When done properly, public apologies can actually lead to greater customer retention and brand loyalty and have a positive impact on the overall financial health of a brand. “I’m sorry.”.

PR vs. Publicity

Spin Sucks

PR vs. Publicity originally appeared on Spin Sucks on March 17, 2011. Communication PR facebook question jennifer stuart pr vs publicity question of the weekHappy St. Patrick’s Day! I hope everyone is wearing green so you don’t get pinched!

8 Tips On How to Succeed at Public Speaking


If you know how to speak you should consider doing it publicly. Overcome your fear of speaking in public. If you’re going to speak in public, you’ll have to talk about something. Okay, now that we’ve got that all taken care of let’s take a look at the trickier subject of overcoming a fear of public speaking. Get a soap box, go to the park and read your speech in public.

The four Ps of public relations leadership

PR Conversations

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

Calculating your worth in public relations

PR Conversations

One problem with such productivity approaches to charging in public relations is that such heavily people based business can be less profitable compared to other services. As I am arguing in my PhD studies researching career strategies in public relations, one thing seems clear.

A Revolution of Ethics in Public Relations


So it is with public relations ethics; its sordid beginnings transformed over time into a positive — an ethics revolution. Public relations ethics has changed dramatically throughout six decades of the IPR’s existence, and in the past 20 years that I have conducted research on the topic.

Public relations struggling with the content avalanche

Shift Communications

Public relations as it was, as it had been prior to the past decade, is dead. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. So, should we public relations professionals simply hang up our hats?

eBook 38

The Future of Public Relations

Norton's Notes

As an intern-level practitioner of public relations, I can’t exactly reminisce about the glory days of PR. It’s often the age-old question on practitioners’ lips: what is the future of public relations? Projected trends and topics help public relations professionals and amateurs alike to adapt to said changes in the most applicable way. On the topic of convergence, I believe that the boundaries separating public relations, marketing and advertising are fading by the minute.

Public affairs vs. public relations: What is the difference?

PR Daily

People often struggle with the difference between public affairs and public relations, yet distinguishing the two can be crucial to an organization’s efficiency. Public affairs relates to matters that concern the public directly.

Meternity Leave: A Publicity Stunt or Complete Brilliance?

Spin Sucks

Was it a publicity stunt or complete brilliance. The post Meternity Leave: A Publicity Stunt or Complete Brilliance? Meternity, coined by author Meghann Foye, has angered women around the globe. appeared first on Spin Sucks.

Top Ten Public Relations Research Insights of 2016


For the third annual edition of the Top 10 Research Insights of 2016, the Institute for Public Relations Board carefully selected research studies from a range of public relations research topics. Download the full study: Top 10 Public Relations Research Insights of 2016.

How to Reach Special Publics – The Woman Publics

PR Conversations

” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

One Year in Public Relations


I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR.

Bisquick’s Flapjack Flap? Public Relations Weighs In

ImPRessions - Crenshaw Communications

When companies seek clever ways to leverage hot topics and gain some positive public relations in the process, it helps to vet the idea for relevance and the execution for tone. And the public didn’t bite. Public Relations Weighs In appeared first on Crenshaw Communications.

Public Relations: How Mark Hurd’s Online Reputation Changed

Spin Sucks

Five years ago, he had a very public (and very bad) ousting at Hewlett-Packard. One that started a string of bad publicity for the company. Public relations! Public Relations to the Rescue! Public relations most certainly can help you with that.

How to Winterize Your Public Relations Plan

Spin Sucks

The good news is that even if you’re writing a public relations plan for the first time, you’re likely ahead of the curve. Much like writing a story, writing a public relations plan requires a framework. Your Public Relations Plan. By Anthony Hardman.

Public relations tribes in the global village

PR Conversations

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. There are upsides and downsides of digital technology, and its impact on public relations practitioners.

What Is Public Relations (PR)?

Doktor Spinn

What is public relations (PR)? To add to this already long list, I’ve created a definition which I think work well today: PR (public relations) = strategic communication via owned and earned channels to establish and maintain beneficial relationships with influencers and publics.

Four Things Your Public Relations Clients Want Right Now

Spin Sucks

The post Four Things Your Public Relations Clients Want Right Now appeared first on Spin Sucks. As a PR pro you need to anticipate what your clients want and need from you. Today’s CMO is a data scientist, pure and simple. They need data.

61 Communications and Public Relations Jobs Available Now

Media Bullseye

Check out these public relations jobs that have come across our desk recently. Assistant Director of Special Events, School of Public Health , Johns Hopkins University, Baltimore, MD. Communications Specialist , American Public Health Association, Washington, DC – apply by Apr.

How Not To Give A Public Apology

ImPRessions - Crenshaw Communications

As any PR person will tell you, the public apology has become a ritual for personalities or politicians who’ve made a mistake and wish to restore their reputation. Some of the most badly received public apologies are those that seem to have been dragged out of someone.

8 public speaking lessons from Ted Talks

PR Daily

Fear of public speaking—known by logophiles as “glossophobia”—has been long identified as the most prevalent of all the potential anxieties out there. A full 75 percent of people are said to fear public speaking. All of our insecurities are on public display.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. The Challenge for Public Relations. Guest Post by Mark Weiner.

Five Things Facebook Must Do Now that They’re Public

Spin Sucks

Facebook went public, began trading at $42.05 (and then dropped to it’s original $38) per share, and it’s founder, Mark Zuckerberg got married in a surprise wedding that was supposed to be a celebration of his now wife’s graduation from medical school.

Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.