5 Essentials of an Effective PR Plan

Flack Me

Category: Flack Me Summary: Your public relations firm and your team should use a PR plan as a roadmap to create a successful PR program

6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

Medical Industry Public Relations

Ronn Torossian

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

How To Restore A Public Reputation

ImPRessions - Crenshaw Communications

Any expert will tell you that coming back from a public disgrace is a long haul. So far, only one – Huffman – has taken the first public steps toward recovery. PR people don’t like it when legal counsel wins at the expense of public image. CC BY-SA 3.0.

What Game of Thrones Teaches Us about the Value of Public Diplomacy

PR Expanded

Perhaps some well-executed public diplomacy could have made all the difference. First things first–what is public diplomacy (PD)? So what can Dany’s story tell us about public diplomacy?Warning: Lesson 2: Public diplomacy requires listening not just broadcasting.

Does Artificial Intelligence Have a Place in Public Relations?

Ronn Torossian

The post Does Artificial Intelligence Have a Place in Public Relations? 5WPR Business Featured News PR Inspiration Public RelationsThe term “artificial intelligence” may call to mind more imagery of robots than useful algorithms.

Three alternatives to top-tier publications

Ronn Torossian

Sometimes, top tier publications seem out of reach. It’s not always possible to get a piece or even a mention in publications that are highly sought after. The post Three alternatives to top-tier publications appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. To paraphrase the president, when it comes to those who stand behind the press podium or craft statements for public release, Trump may not be sending his best.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

On May 16th, #PRStudChat Discusses Careers in Public Relations

PR Expanded

ET for a Twitter chat session on “Careers in Public Relations.” PR Job Search PRStudChat DePaul University Matt Ragas PR careers PR skills public relations Ron CulpJoin #PRStudChat on May 16th at 12:00 p.m.

Public Relations ROI

The Proactive Report

Online PR conversion engagement public relations ROI

An Open Letter to Public Relations Professionals

B2B PR Sense

What Public Relations Professionals Need To Know. Fred Cook, of The Center for Public Relations , had this to say about ethical behavior: “As we witness every day, even the slightest hint of unethical behavior can result in permanent damage to the reputation of a company or an individual.”.

3 Steps to Perpetually Positive Public Relations

Ronn Torossian

The post 3 Steps to Perpetually Positive Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Ronn Torossian 5WPR CEO Public Relations Strategy

Public relations in 2019

Stephen Waddington

Here's my analysis of the opportunities and challenges that public relations faces in the next 12 months. Society is demanding that companies, both public and private, serve a social purpose. Whatever your view of Brexit or the future of our relationship with the EU, public relations practitioners have an important role in helping unite the country and heal the tear in society that has resulted. Neither has gained traction with the public beyond niches such as gaming.

Debunking the myth of “free” in public relations

Agility PR Solutions

Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. The post Debunking the myth of “free” in public relations appeared first on Agility PR Solutions. Analysis Public Relations profession

Marketing & Public Relations For Cyber Currency Companies

Ronn Torossian

The post Marketing & Public Relations For Cyber Currency Companies appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Public Relations MARKETINGCryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing.

3 common public-speaking blunders—and how to overcome them

PR Daily

Why is so much public speaking—especially in the business world—so awful? Of course, because public speaking is a self-conscious activity, speakers tend to focus on themselves. A version of this post first appeared on Public Words.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

What Your Degree in Public Relations Will- and Won’t- Teach You

Ronn Torossian

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal. Entrepreneur New York City PR News PR Agency PR Firm PR Inspiration Public Relations Ronn Torossian

Overcoming the Terror of Impromptu Public Speaking

PRSay

But new research offers strategies for turning anxiety over unrehearsed public speaking to your advantage. Greg Beaubien is a frequent contributor to PRSA’s publications. PR Training presentations public speaking workplace anxiety

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.

5 common misconceptions about public relations

PR Daily

Let’s dispel five stubborn myths about public relations: Myth No. Do’s: Think through ahead of time what can be discussed publicly and what should not be. Constantly review your reputation, the tone in publications and your audience’s mood.

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Creatives from across the public relations industry waded in citing issues of bravery, budgets and silos. Strategic public relations advisers are encroaching on management territory and we need to maximise that opportunity and scale fast,” said Sarah Hall, President, CIPR.

A Summer of Public Relations: An Intern’s Perspective

PR Expanded

This summer, I had the opportunity to intern for Cheray Keyes-Shima , APR, CPRC, at KSC, a marketing, advertising and public relations agency in Sarasota, Florida. Headed into my senior year, this summer showed me various experiences and positions that are available in public relations.

Is a Career in Public Relations a Desk Job?

Ronn Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. The post Is a Career in Public Relations a Desk Job? Business PR Inspiration Ronn Torossian Insights Public Relations Strategy

How Public Relations Is Like High School

Onclusive

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

Public Relations Terms To Know

ImPRessions - Crenshaw Communications

The post Public Relations Terms To Know appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relationsEvery industry has its jargon, and PR is no exception.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

Building Your Brand for Public Relations

Scott Public Relations

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+.

Best practices for making bad publicity better

Agility PR Solutions

True or false: There is no such thing as bad publicity If you said “true,” you are likely of the mindset that as long as someone is talking about you or your company, it’s an indication you are relevant and you’re pleased that your brand is being reinforced in the market.

In public relations correlation is not causation

Stuart Bruce

Then his daughter Ruth needs to go on maternity leave so… Continue Reading → corporate communications Measurement and Evaluation public relationsBill runs a small family owned toy shop that’s doing okay.

Creative Uses for Google Analytics in Public Relations

Shift Communications

Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? ” This presents a challenge to the public relations industry because it leaves us with a proof problem.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.

Tips for targeting trade publications with your pitch

PR Daily

The case study is perhaps the most valuable content for trade publications. The post Tips for targeting trade publications with your pitch appeared first on PR Daily. For many campaigns, getting covered by media outlets that speak to other industry insiders can offer big dividends.

5 enduring functions of public relations

PR Daily

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

How content marketing bolsters your public speaking

PR Daily

Make the most of your conference appearance with a publication schedule both before and after your event. To some, public speaking comes naturally. The post How content marketing bolsters your public speaking appeared first on PR Daily.