Publicity Related Topics 
ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2023
It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. Here, then are some guidelines for an effective public apology. It’s quite long at 11 minutes, but a controlled and quiet example of a near-perfect public apology.
ImPRessions - Crenshaw Communications
NOVEMBER 21, 2023
Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.
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ImPRessions - Crenshaw Communications
MAY 10, 2023
How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. The post What ChatGPT Brings To Public Relations appeared first on Crenshaw Communications.
Onclusive
MAY 12, 2022
“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently.
ImPRessions - Crenshaw Communications
JUNE 8, 2022
And public relations isn’t always a straight path. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. The post Myths And Facts About Public Relations appeared first on Crenshaw Communications.
Business Wire
MAY 4, 2023
With the influx of generative AI tools , what do public relations professionals need to know? Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback.
Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities, The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA.
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What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Most PR professionals agree that public relations can be difficult to explain. As PR professionals, we constantly find ourselves having to sell “why we need PR” to our executives.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. The last year and a half has been one of extreme stress and anxiety for the American Workforce.
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