6 Stories That Are Not Pitch-Worthy

Flack Me

Category: Flack Me Summary: In public relations, it’s not always obvious what constitutes a good story. It’s important to differentiate between legitimate story ideas and self-serving fluff

Medical Industry Public Relations

Ron Torossian

Here let’s look at public relations for physicians and other healthcare providers. Family doctor didn’t have to worry in the past so much about public relations, it was more about keeping current with advances, doing a good job, and building a reasonable bedside manner.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Public relations in 2018

Stephen Waddington

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project. 1 Professional status: public relations. There’s a growing shift to public relations becoming recognised as a management discipline.

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

Why Should You Hire a Public Relations Agency

HMA Public Relations

We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. The post Why Should You Hire a Public Relations Agency appeared first on HMA Public Relations.

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. The post Public Speaking Myths appeared first on HMA Public Relations. Can you guess which three they are? Click below for more].

Media 13

Top Public Relations Trends in 2018: Introduction

Shift Communications

What’s ahead for the public relations profession amidst a world of disruption? cta] The post Top Public Relations Trends in 2018: Introduction appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data-Driven PR Public Relations Trends

Dissecting Publicity’s Impact on Pharma Companies

Cision

Featured Trends pharma public relations PublicityPharma falls into that unenviable category of, ‘we love to hate them.’

How Public Relations Is Like High School

AirPR

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education

Strategic Public Relations Leaders Are All of These Things

AirPR

My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Do you like taking assignments or leading the charge?

Public Relations for Fun

HMA Public Relations

The post Public Relations for Fun appeared first on HMA Public Relations. Featured HMA Public Relations Public Relations fun WorkplaceWhat do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google?

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. Public relations seems more approachable, more doable–instead of a secret process only an expert dare tackle. Digital PR Public Relations

How to Put the Social into Your Public Relations Activities

Cision

Featured Social Media social media PR public relations Earned MediaSocial media—or shared media as we refer to it in the PESO model —is increasingly becoming your most important brand communications channel. Not only does it give you an unprecedented ability to get to know and build relationships with journalists and industry influencers you want to work with, it’s a direct communication line between you and your customers.

Effective Public Apologies

Shift Communications

What makes up an effective public apology, anyway? When done properly, public apologies can actually lead to greater customer retention and brand loyalty and have a positive impact on the overall financial health of a brand. “I’m sorry.”.

How to Amplify Public Relations With Virtual Reality

AirPR

Imagine a future where virtual reality is utilized to tell more effective stories, change narratives, and even shift entire brand strategies. It’s been all the buzz lately, but access to this exciting, new technology is an enigma for most.

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Public relations will see a temporary boost in importance as many advertising companies and data companies retool.

8 Tips On How to Succeed at Public Speaking

ReimaginePR

If you know how to speak you should consider doing it publicly. Overcome your fear of speaking in public. If you’re going to speak in public, you’ll have to talk about something. Okay, now that we’ve got that all taken care of let’s take a look at the trickier subject of overcoming a fear of public speaking. Get a soap box, go to the park and read your speech in public.

The four Ps of public relations leadership

PR Conversations

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

So You’d Like A Job In Public Relations

ImPRessions - Crenshaw Communications

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . Crenshaw Communications PR Fish Bowl public relations

PR Tips For Moving Past A Public Mistake

ImPRessions - Crenshaw Communications

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. It’s a pretty fair guide for what not to do if you break a rule or make a public mistake.

Calculating your worth in public relations

PR Conversations

One problem with such productivity approaches to charging in public relations is that such heavily people based business can be less profitable compared to other services. As I am arguing in my PhD studies researching career strategies in public relations, one thing seems clear.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.

HMA Public Relations – Soaring to New Heights

HMA Public Relations

The team at HMA Public Relations went indoor skydiving last week at iFLY Phoenix! The post HMA Public Relations – Soaring to New Heights appeared first on HMA Public Relations. We all survived and have lived to tell the tale! Click below for more].

Public Relations is not Advertising…or Marketing

HMA Public Relations

Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. The post Public Relations is not Advertising…or Marketing appeared first on HMA Public Relations.

Public relations struggling with the content avalanche

Shift Communications

Public relations as it was, as it had been prior to the past decade, is dead. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. So, should we public relations professionals simply hang up our hats?

Media 40

IBM Vision: The Future of AI and Public Relations

Shift Communications

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. Industry publications and articles.

One Year in Public Relations

LTPR

I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR.

The Art of Selling in Public Relations

The Hoffman Agency

Public relations (PR) is very much about reputation management. The post The Art of Selling in Public Relations appeared first on "What's HAppening" Blog. Branding PR Industry PR Toolkit PR success PR tips public relations public relations industry

Public affairs vs. public relations: What is the difference?

PR Daily

People often struggle with the difference between public affairs and public relations, yet distinguishing the two can be crucial to an organization’s efficiency. Public affairs relates to matters that concern the public directly.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.

How to Reach Special Publics – The Woman Publics

PR Conversations

” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

What Is Public Relations (PR)?

Doktor Spinn

What is public relations (PR)? To add to this already long list, I’ve created a definition which I think work well today: PR (public relations) = strategic communication via owned and earned channels to establish and maintain beneficial relationships with influencers and publics.

Public relations tribes in the global village

PR Conversations

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. There are upsides and downsides of digital technology, and its impact on public relations practitioners.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Crenshaw Communications PR Fish Bowl public relations PR

8 public speaking lessons from Ted Talks

PR Daily

Fear of public speaking—known by logophiles as “glossophobia”—has been long identified as the most prevalent of all the potential anxieties out there. A full 75 percent of people are said to fear public speaking. All of our insecurities are on public display.

Starting a global conversation on global public relations standards

PR Conversations

We have received an invitation from Professor Anne Gregory and Jean Valin for all readers and contributors to PRConversations to get involved in a global project defining the capabilities of proficient public relations practitioners.