Three Public Relations Mega-Trends in 2017

Shift Communications

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. Analytics Data-Driven PR Marketing Media Public Relations

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

Who wouldn’t welcome a profile in a major national publication, or a Q&A with an influential trade? I’ve long maintained that public relations alone isn’t a reliable demand generator.

Trending Sources

Evolving Roles and Responsibilities in Public Relations

PR Expanded

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. To be effective, practitioners have to be able to adapt to new technologies in order to research and communicate with their target publics.

Should Public Relations Change Its Name?

ImPRessions - Crenshaw Communications

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Long live public relations.

Winning In Public Relations With The New News

Ron Torossian

With the advent of news on mobile devices, the public relations industry as a whole shrugged. The post Winning In Public Relations With The New News appeared first on Ronn Torossian 5WPR Founders Blog.

Dissecting Publicity’s Impact on Pharma Companies

Cision

Featured Trends pharma public relations PublicityPharma falls into that unenviable category of, ‘we love to hate them.’

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

It’s also coming from those without a lick of public relations experience who are suddenly writing content and pitching bloggers. Public relations seems more approachable, more doable–instead of a secret process only an expert dare tackle. Digital PR Public Relations

Public Relations And The Big Lie

ImPRessions - Crenshaw Communications

As journalists grapple with “ alternative facts ” and the Trump administration’s war on the media, some professional public relations people are putting ourselves in the shoes of those who act as spokespersons for the new president.

The Art of Selling in Public Relations

The Hoffman Agency

Public relations (PR) is very much about reputation management. The post The Art of Selling in Public Relations appeared first on "What's HAppening" Blog. Branding PR Industry PR Toolkit PR success PR tips public relations public relations industry

Influencer PR: Where Public Relations and Social Media Intersect

5W PR

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media.

8 Tips On How to Succeed at Public Speaking

ReimaginePR

If you know how to speak you should consider doing it publicly. Overcome your fear of speaking in public. If you’re going to speak in public, you’ll have to talk about something. Okay, now that we’ve got that all taken care of let’s take a look at the trickier subject of overcoming a fear of public speaking. Get a soap box, go to the park and read your speech in public.

The four Ps of public relations leadership

PR Conversations

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world.

How Public Relations Can Fight Fake News

ImPRessions - Crenshaw Communications

We shouldn’t get lazy about attribution, even when it’s about widely cited information that’s publicly available. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications.

First Black PR History Month Kick-off Event Hosted by the Museum of Public Relations

PR Expanded

A Guest Post by Julien Perocheau, The Museum of Public Relations and Spector & Associates. You may have heard about these public relations trailblazers in school or from working in the industry. He enjoys learning about public relations and exploring history.

Calculating your worth in public relations

PR Conversations

One problem with such productivity approaches to charging in public relations is that such heavily people based business can be less profitable compared to other services. As I am arguing in my PhD studies researching career strategies in public relations, one thing seems clear.

Effective Public Apologies

Shift Communications

What makes up an effective public apology, anyway? When done properly, public apologies can actually lead to greater customer retention and brand loyalty and have a positive impact on the overall financial health of a brand. “I’m sorry.”.

IBM Vision: The Future of AI and Public Relations

Shift Communications

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. Industry publications and articles.

Public affairs vs. public relations: What is the difference?

PR Daily

People often struggle with the difference between public affairs and public relations, yet distinguishing the two can be crucial to an organization’s efficiency. Public affairs relates to matters that concern the public directly.

Public relations struggling with the content avalanche

Shift Communications

Public relations as it was, as it had been prior to the past decade, is dead. We might be able to get a story about our company placed in a publication, but in that vast sea of content, no one is paying attention. So, should we public relations professionals simply hang up our hats?

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4 Keys to Distributing Public Service Announcements

Cision

Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.

One Year in Public Relations

LTPR

I recently hit my one-year mark of full-time employment at LT Public Relations. Today, I’m a lot more comfortable now that I have the policies and […] The post One Year in Public Relations appeared first on LTPR.

How to Reach Special Publics – The Woman Publics

PR Conversations

” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016.

#FuturePRoof: Leaders speak out on value of public relations 

Stephen Waddington

New #FuturePRoof research supports the case that public relations needs to operate at the highest levels. FuturePRoof is a project that Sarah started two years ago in a bid to assert the value of public relations as a management discipline. Public relations for public relations.

Public relations tribes in the global village

PR Conversations

There is a recent tendency to divide public relations practitioners around their engagement with social media or digital communications – creating different tribes. There are upsides and downsides of digital technology, and its impact on public relations practitioners.

Public Relations: Controlling the Uncontrollable

Waxing UnLyrical

What makes Public Relations unique within the communications and marketing mix? The same thing that makes PR so difficult for others to understand: Public Relations is—at best—only semi-controllable. The Challenge for Public Relations. Guest Post by Mark Weiner.

The Future of Public Relations

Norton's Notes

As an intern-level practitioner of public relations, I can’t exactly reminisce about the glory days of PR. It’s often the age-old question on practitioners’ lips: what is the future of public relations? Projected trends and topics help public relations professionals and amateurs alike to adapt to said changes in the most applicable way. On the topic of convergence, I believe that the boundaries separating public relations, marketing and advertising are fading by the minute.

8 public speaking lessons from Ted Talks

PR Daily

Fear of public speaking—known by logophiles as “glossophobia”—has been long identified as the most prevalent of all the potential anxieties out there. A full 75 percent of people are said to fear public speaking. All of our insecurities are on public display.

How to Reach the C-Suite With Public Relations

Shift Communications

Public Relations Channels to the C-Suite. Consider the significant impact that public relations has on all three channels. Public relations programs are built around thought leadership, on positioning brands as leaders in their industry. Marketing Public Relations Strategy

Starting a global conversation on global public relations standards

PR Conversations

We have received an invitation from Professor Anne Gregory and Jean Valin for all readers and contributors to PRConversations to get involved in a global project defining the capabilities of proficient public relations practitioners.

Making sense of modern public relations

Stephen Waddington

There’s never been such an exciting time to work in public relations as we shift to direct engagement with publics thanks to the internet. I’m calling peak pain for public relations. Public relations is no different. Public Relations

So You’d Like A Job In Public Relations

ImPRessions - Crenshaw Communications

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Do show you understand public relations. . Crenshaw Communications PR Fish Bowl public relations

Strategic Public Relations Leaders Are All of These Things

AirPR

My guess is that you already embody these oh-so-necessary PR leadership characteristics; But in case you need a few reminders for staying on top of your game, read through these traits of highly effective strategic public relations leaders. Do you like taking assignments or leading the charge?

Lessons from Ofield Dukes: An African American Public Relations Pioneer

PRSay

One such professional is African American public relations legend Ofield Dukes. Diversity #BHM Black History Month Corporate Communications and Public Relations diversity Gold Anvil Award History of PR Ofield Dukes PRSA College of Fellows PRSA Detroit Chapter

How Public Relations Is Like High School

AirPR

As a PR professional, I am constantly educating those around me that do not work in the industry about what public relations is and does. PR Education PR 101 PR definition PR education PR industry Public Relations 101 public relations definition public relations education

PR Tips For Moving Past A Public Mistake

ImPRessions - Crenshaw Communications

This week the Trump campaign and the Republican National Convention reminded the PR community — and everyone else — of the perils of mishandling a public mistake. It’s a pretty fair guide for what not to do if you break a rule or make a public mistake.

5 Ways Great Visuals Enhance Public Relations

ImPRessions - Crenshaw Communications

Excellent writing is the backbone of all good public relations , but today, any great story is made better by adding compelling visuals. The post 5 Ways Great Visuals Enhance Public Relations appeared first on Crenshaw Communications.

Paying for the destruction of public relations

PR Conversations

It’s become the default activity of public communications even around series issues. Where does public relations sit right now in this pay-to-play Fourth Industrial Revolution?

Public Relations: Art or Science?

Waxing UnLyrical

I recently had the opportunity to participate in an amazing Tweetchat ( PRStudChat ) for public relations students, professionals, and professors with this exact name. There is a science to what we as public relations professionals do on behalf of clients or employers.

Making the case for solid public relations research

PR Conversations

Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects. The Twitterverse, for example, is not reliable as a litmus test for public sentiment. Natalie has earned four national awards for public relations work.

Public Relations Strategies: Redux

Shift Communications

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.