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How To Master The Public Apology: PR Tips

ImPRessions - Crenshaw Communications

It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. Here, then are some guidelines for an effective public apology. It’s quite long at 11 minutes, but a controlled and quiet example of a near-perfect public apology.

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

Enhancing adtech marketing efforts through PR As adtech marketing becomes more difficult, public relations (PR) presents an opportunity to kick those efforts into hyperdrive. PR helps build brand affinity By shaping public opinion and perception, PR builds brand affinity and consideration to influence purchase decisions.

Publicity 211

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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies. The post What ChatGPT Brings To Public Relations appeared first on Crenshaw Communications.

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How Earned Media Drives Consumer Behavior: Publication Authority


“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently.

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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

And public relations isn’t always a straight path. A key goal of public relations, especially B2B PR, is to position companies and executives as leaders in their industries and people with interesting and provocative ideas about it. The post Myths And Facts About Public Relations appeared first on Crenshaw Communications.

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AI-Powered Tools: What Do Public Relations Pros Need to Know? | Business Wire Blog

Business Wire

With the influx of generative AI tools , what do public relations professionals need to know? Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback.

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Spreading the Good News: Four Best Practices for Construction Projects

Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities, The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA.

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The Growth PR Playbook

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted.

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Most PR professionals agree that public relations can be difficult to explain. As PR professionals, we constantly find ourselves having to sell “why we need PR” to our executives.

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. The last year and a half has been one of extreme stress and anxiety for the American Workforce.