Ronn Torossian

MARCH 9, 2020

The post Role of PR in Crisis Management appeared first on. Crisis PR 5WPR 5WPR CEO Crisis PR Agency Crisis PR Firm CRISIS PUBLIC RELATIONS Insights PR Agency Public RelationsIn today’s social-media-powered communication, brands constantly face challenges associated with negative publicity.

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Ronn Torossian

JULY 1, 2019

No matter your industry, the ultimate goal of crisis management is to salvage your organization’s reputation – and your bottom line – when faced with a negative or threatening situation. The truth, however, is that exceptional crisis management has a much loftier goal. The post Implementing an Offensive Crisis Management Strategy appeared first on.

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Ronn Torossian

JULY 5, 2016

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. The post Crisis Management for Influencers appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Crisis PR 5WPR CEO Crisis PR Agency PR Agency Public Relations

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Ronn Torossian

OCTOBER 28, 2019

In an earlier article the discussion focused on the importance of convincing senior management about the need for crisis management and communications. Crisis management deals with identifying those events that could occur that would likely cause a company to shutter its doors and/or have a long-lasting and […]. The post Crisis Management and Communications Go Hand-in-hand appeared first on.

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Melissa Agnes

OCTOBER 5, 2016

I’m often asked how organizations should go about beginning to socialize their crisis management plan throughout the depths of their organization. In this week’s #crisisready video , I share my approach to familiarizing and socializing my clients’ crisis preparedness programs with the different members of their team. How do you go about socializing your crisis management plan?

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ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. SoFi may have gotten lucky with the timing of its crisis, or its troubles could have been overshadowed by those at better-known companies like Uber.

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Agility PR Solutions

JULY 21, 2020

However, in times of crisis, from workplace accidents to accusations of impropriety, negligence, or malfeasance, it falls to you to face the public […]. The post 5 essential crisis management tips for PR professionals appeared first on Agility PR Solutions.

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Ronn Torossian

JANUARY 25, 2016

In order to do this a candidate needs a committed crisis intervention team , clear lines of communication, and a plan of action. The post CRISIS MANAGEMENT FOR POLITICAL COMMUNICATIONS appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Crisis PR Media Relations Public Relations 5WPR CEO Pubilc Relations Ronn TorossianIt’s treacherous out on the campaign trail. There are potential problems at every turn.

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Stuart Bruce

JULY 16, 2019

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce. CIPR Crisis Communications public relations Training

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Business Wire

APRIL 8, 2020

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company. education public relations

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Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? While a crisis preparedness program is far more extensive than simply the plan (the plan being but one component – albeit a very important component – of the program), following are 5 sections I highly recommend should be included within any organization’s crisis management plan or playbook. 5 important elements to include in your crisis plan.

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NewsWhip

MARCH 6, 2019

The post Five things we learned about crisis management at the PR News 2019 Crisis Summit appeared first on NewsWhip. Communications & PR Crisis management social media social media analytics[…].

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TrendKite

JANUARY 24, 2018

Crisis management is one of the most important responsiblities of PR pros

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Muck Rack

MAY 9, 2019

Crisis management when your organization is the victim

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5W PR

AUGUST 16, 2020

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Conduct practice communication drills and when crisis strikes, incorporate social media from the start.

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Agility PR Solutions

NOVEMBER 25, 2019

The world of crisis management has changed dramatically, and continues to swiftly shift as what constitutes a crisis and how organizations respond both continue to evolve. The post Crisis management—navigating the new frontier of corporate cybersecurity appeared first on Agility PR Solutions. Analysis Public Relations crisis

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PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis. Managers should continuously monitor developments regarding the coronavirus and update their outlook daily, if not more frequently.

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Muck Rack

MARCH 4, 2019

3 key takeaways from the PR News Crisis Management Summit

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Melissa Agnes

NOVEMBER 27, 2018

Each month I answer questions from real people doing real work in–or learning about–crisis readiness. This month’s question comes from Natalia who asked me some core questions that pertain to crisis management and crisis readiness, such as: “What is crisis management and what does it mean to be a crisis management professional?” Links to things discussed in this episode: The Crisis Ready Model.

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Melissa Agnes

SEPTEMBER 2, 2014

When you hire a crisis management professional or firm, whether prior to or during a crisis, expectations of both parties need to be clear. Surprises are not something you want to experience while managing a crisis, the crisis will present you with enough of those on its own! What can you expect from a reputable crisis management professional? Qualities of a worthy crisis professional. Post-crisis counsel.

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Muck Rack

APRIL 16, 2019

Crisis management research: When your brand’s celebrity endorser misbehaves

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Melissa Agnes

OCTOBER 13, 2016

I was recently asked what the first step in successful crisis management is, and I thought what a great question! ”, while others say “activate the crisis team” But in my experience, both of these answers just don’t go far enough. In this week’s #crisisready video, I discuss what the first step in successful crisis management really looks like.

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Melissa Agnes

FEBRUARY 23, 2016

I often get asked “what makes a good crisis manager?” ” And while there are some specific skills and education required to be strong in this profession, being a crisis manager is unique in the sense that, unlike some other professions, it requires having a natural aptitude for the work that we do in this field. The post What are the Attributes of a Good Crisis Manager? appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

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Melissa Agnes

SEPTEMBER 12, 2016

It’s clear that Wells Fargo has proven to NOT be crisis-ready for multiple reasons. As a result, they’re faced with one of the most difficult crises to manage: a crisis of corporate culture. In this week’s #crisisready video I highlight the bank’s two biggest crisis management fails. Take a look: What do you think of Wells Fargo’s crisis response?

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Melissa Agnes

JULY 26, 2016

Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. The truth is that a cyber security incident is a crisis scenario that every organization is vulnerable to, which makes it one of the most important types of high-risk scenarios to include within your crisis preparedness program. 5 steps to help you develop a cyber security crisis management plan.

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Reputation Us

AUGUST 28, 2019

When it comes to safeguarding your company’s reputation or preparing for an unexpected crisis, think of it like putting on sunscreen. On the other hand, some crisis situations—like having an intense sunburn—can be mitigated all together by taking some simple precautions with a risk management plan. As a company, you may have solid plans in place to communicate during a crisis or mitigate risk, but new information may surface that can affect your reputation. Sunscreen.

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Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. We therefore know that the truth is that exceptional crisis management – the kind your organization should always strive to achieve – has a much stronger goal.

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Agility PR Solutions

MARCH 17, 2020

But many businesses don’t realize just how beneficial they can be during a crisis, mainly because they don’t even understand chatbots to begin with. The post Why chatbots are essential for your crisis management plan appeared first on Agility PR Solutions. Analysis Public Relations crisisChatbots are an incredible tool for maximizing your marketing potential. They can help you to develop customer trust and they can improve your customer engagement.

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Melissa Agnes

MAY 7, 2015

Social media, the real-time news cycle and mobile technology have changed the landscape for crisis management. These changes include: heightened stakeholder expectations of two-way communication and transparency in a crisis; amplifying the speed at which organizations need to be prepared to respond and communicate in a crisis; the fact that it is becoming increasingly difficult for you to get ahead of the story and position your organization as the narrative of its own crisis.

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The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. In the interview she stresses a couple of points: Look beyond the company responses: Companies need to go further than monitoring their own strategies and responses to a crisis. Think United Airlines recent crisis.

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Melissa Agnes

OCTOBER 13, 2014

’s Emergency Management Conference, where I put city officials through a simulated earthquake exercise. Using Agnes + Day’s crisis simulation platform , the exercise simulated the digital noise that is a guaranteed result of any crisis or emergency today. Attendees, who were tasked to work as PIOs, had one very important goal within this exercise: To filter through the digital noise and position the city as the voice of calm and authority in the crisis.

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Cision

MAY 11, 2016

What happens when the largest Customer Relationship Management tool in the world has an unplanned outage? On May 5, Cision’s Heidi Sullivan, spoke at the Conference Board of Canada’s Crisis Communications Forum in Toronto, Ontario about managing crises on social media. According to Sullivan, the first thing a brand needs to do during a crisis is acknowledge that something is happening. Featured Trends crisis communications public relations

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Reputation Us

AUGUST 1, 2016

I’m a beekeeper so I’m very comfortable around bees, and I’ve proudly managed to (mostly) avoid getting stung from the two hives in our yard. She got trapped in my ponytail — crisis averted. Similarly, a key thing to remember with PR is that you will someday face a crisis or receive negative publicity. The pheromone she releases sends a crisis signal back to the hive, relaying information quickly: Act! When a crisis occurs, the bees respond appropriately.

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Reputation Us

JUNE 8, 2015

Often when I tell people I manage crisis communications they want to hear a “good” story—meaning a scary story. The post Crisis Management and Telling Scary Stories. Crisis campfire stories crisis communications crisis management Crisis Management and Telling Scary Stories cyber attack healthcare cyber attack If it bleeds it leads LT Public Relations LTPR PR agency Portland PR firm Portland Public relations agency Portland public relations Portland Ore scary stories

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Melissa Agnes

MAY 9, 2016

I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. ” While this little saying is well known and has its purposes, I’d like to examine its implication and particular relevance in your organization’s crisis management. Before continuing to read, if you’d like to know my stance on when it is and is not appropriate to take an offensive position in crisis management, click here.

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Agility PR Solutions

JANUARY 9, 2020

As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. Crisis and reputation management continues to evolve as the media battle for online click and social media […]. The post 2020’s changing PR landscape: crisis management + healthcare communications appeared first on Agility PR Solutions. Analysis Public Relations crisis

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Melissa Agnes

NOVEMBER 20, 2018

Discover how utility company, Alectra, successfully manages issues and crises as a regular course of business—and how their learnings and successes can be implemented into your crisis ready program. Utility companies are no stranger to the multitude of challenges that present themselves in times of crisis. As a result, they have a ton of real-time crisis management experience that others can learn from.

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Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line. Q: You woke up to find your organization in the midst of a crisis recently, tell us about it.

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Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. If you’re in law enforcement or emergency management, I highly recommend the listen. A crisis is a change. Every crisis is different… but they all require a response by people or organizations that are highly adaptive. However, when one of my friends attended the training course for SWAT candidates, I began codifying what it means to be a crisis decision-maker.

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Agility PR Solutions

JULY 2, 2018

Sooner or later, every organization faces a crisis. Preventing a damaging blow to your reputation requires a strategic crisis plan. The post 7 strategic tips for your organization’s crisis-management plan appeared first on Agility PR Solutions. Public Relations crisisWhile the plan needs to be catered to your business and your specific situation, they all have three things in common: You must be assertive. You must be tenacious.

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