The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

How communicators can improve financial literacy—and secure a better seat at the table

PR Daily

It might seem scary—or even painful—but communicators keen on boosting internal influence and authority must become fluent in financials. If you’re financially ignorant, you’ll be an afterthought.”. What to look for in financial reporting .

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5 unique public relations strategies for financial advisors

Muck Rack

5 unique public relations strategies for financial advisors

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Shonali started by kicking off with introductions, and the guests chimed in on how they got started in financial communications and investor relations. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms.

UK Media Moves including Metro.co.uk, Financial News, BuzzFeed and more!

Cision

Role change for Dionne Grant at BuzzFeed, Mark Cobley takes on Head of Production role at Financial News, and Sian Elvin is appointed Assistant News Editor for Metro.co.uk. Media Blog

Crisis & Reputation Management Top Financial Services Concerns

The Proactive Report

Financial Services PR execs and agencies are still struggling to combat an industry peppered with regular fines, lawsuits and other scandals. Almost all (99%) of the executives polled in the 2015 Makovsky Wall Street Reputation Study said this has made it increasingly difficult for the financial services industry to rebuild reputation over the past 12 months. Online PR crisis financial services management online online PR reputation

What Are the Real Consequences of Fake Financial News?

Business Wire

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. A commercial newswire is a widely relied upon method used to meet Regulation FD, which ensures all interested parties have access to corporate news and financial data at the same time.

5 Insights From The Best Emails Newsletters in Financial Services

Contently - Strategy

Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. Because of email’s inherent intimacy—it’s just you, your subscriber, and a secret list of every other BCC’d subscriber—financial services content marketing can really shine. We surveyed the best financial email newsletters, drawing inspiration from many of them.

What’s working for financial comms during COVID-19

PR Daily

Among them are messages from investment firms and financial advisors seeking to assure recipients that things are under control. These senders have an even more complex task than most organizations as they must also address financial market drama. As many of us begin to ignore the communications coming our way via our inbox, offering your insights via a well-read financial column may reach more of the people you want to reach at a time like this.

Media Moves at Financial Planning & Climatewire, Modern Retail Names New Editor

Cision

Ryan Neal joins Financial Planning, Corbin Hiar switches beats at E&E News, and more. Media Blog

Financial industry group sets social media rules

PR Daily

Financial services companies have new guidelines to follow in social media. The Financial Conduct Authority (FCA) has released its guidance on financial promotions in social media after “detailed engagement and consultation with the industry.”. There are some inherent difficulties for financial institutions when it comes to social—namely, conforming to best practices that dictate brevity, while adhering to the FCA’s insistence on clarity.

5 factors that drive event engagement for financial services

Agility PR Solutions

With the markets for banking, asset management, and wealth management experiencing high levels of saturation and competition, financial pros are increasingly seeking ways to communicate more efficiently with clients while optimizing their level of personalization. A new report from email marketing and event management platform StoneShot offers financial marketers guidelines and best practices for boosting […].

UK Media Moves including Financial News, BBC Radio 2, RadioTimes.com and more!

Cision

Helen Thomas has been appointed Head of Station for BBC Radio 2; Lucy McNulty has returned from maternity leave as City Editor at Financial News; Minnie Wright has joined RadioTimes.com as News Editor. Media Blog

Radio 120

UK Media Moves including Financial News, The Independent, CA Magazine and more!

Cision

Penny Sukhraj is made News Editor at Financial News; Rich Booth is appointed Assistant News Editor at The Independent; Laurence Eastham is the new Editor at CA magazine. Media Blog

Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

Financial services content is also incredibly complicated. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Of that sample, 25,544 pieces of content came from financial services companies. For visual learners, here’s a high-level breakdown of what we found: Part I: Financial Services Benchmarks. Financial services vs. all other industries.

Kraft Heinz grapples with botched financial results and CMO departure

PR Daily

The company recently admitted in a Securities and Exchange Commission filing that some of its employees fabricated transactions surrounding procurement and suppliers, which will cause Kraft to resubmit its financial results for 2016 and 2017 and reevaluate its 2018 numbers. It has missed a handful of financial reporting deadlines, and Kraft Heinz couldn’t say Monday when the reports, including the full-year financial report for 2018, would be filed.

Help us Make Your Kids the Most Financially Literate in History!!!!!

ReimaginePR

The United States if the richest nation in the world but it ranks 14th when it comes to financial literacy! 90 per cent of teachers think that kids need financial literacy education — but they’re not getting it and most don’t feel equipped to teach it. To make your kids the most financially literate in history. The post Help us Make Your Kids the Most Financially Literate in History!!!!!

How Does EMV Impact Financial Services Brands?

Cision

Thieves stole more than 500 million financial records in 2014. That’s one financial record for every 14 people on earth. helps financial organizations better understand and cater to the needs of this new breed of cautious consumer. To date, consumers’ financial security worries have not been quelled, providing threats and opportunities for financial services organizations. “In This not-so-secret secret has put consumers on edge.

UK Media Moves including Financial News, Mirror Online, Campaign and more!

Cision

Shruti Tripathi Chopra is the new Editor of Financial News, Georgia Diebelius is now Deputy News Editor at Mirror Online, and Campaign makes changes to UK editorial team. Media Blog

Best financial services campaign: Collaborative PR planning and clever packaging boosts BlueShore Financial awareness

Agility PR Solutions

Looking to boost its visibility in the media and among potential new clients, British Columbia-based financial institution, BlueShore Financialpartnered with Magnolia Marketing Communicationsin 2017. The post Best financial services campaign: Collaborative PR planning and clever packaging boosts BlueShore Financial awareness appeared first on Agility PR Solutions.

The financial marketer mindset—examining the biggest challenges today

Agility PR Solutions

New research from financial email marketing and event management tech services firm StoneShot examines the biggest challenges facing financial marketers and how to address them. The firm’s new report, Financial Marketer Mindset, features interviews with marketing leaders from 11 global financial institutions and analyzes the responses to call out the common best practices in creating […].

UK Media Moves including Metro.co.uk, Financial News, BuzzFeed and more!

TrendKite

Role change for Dionne Grant at BuzzFeed, Mark Cobley takes on Head of Production role at Financial News, and Sian Elvin is appointed Assistant News Editor for Metro.co.uk

Financial Relief for U.S. Agencies During The Coronavirus Crisis

Buzzstream

This act provides over $350 billion in financial relief for U.S. The post Financial Relief for U.S. The Coronavirus Aid, Relief, and Economic Security (CARES) Act was formally enacted on March 29, 2020. based small to medium sized businesses in the form of a collection of programs that can significantly mitigate the impact of the current economic situation we find ourselves in.

Financial services continues to plummet in brand intimacy

Agility PR Solutions

As the specter of distrust continues to loom over the financial services industry, the sector sees its brand intimacy ranking plunge again this year, as it was ranked 11th out of the 15 groups studied in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy agency MBLM. The post Financial services continues to plummet in brand intimacy appeared first on Agility PR Solutions.

Media Moves at CNN International & NBC News, the Financial Times Names U.S. Markets Editor

Cision

Kim Brunhuber joins CNN International, Eric Platt promoted at FT, and more. Media Blog

Best Diversity & Inclusion Campaign: Flowers Communications GroupCG amps up financial services diversity awareness in superb campaign rebranding effort

Agility PR Solutions

The financial services industry is suffering from a severe diversity and inclusion problem. The post Best Diversity & Inclusion Campaign: Flowers Communications GroupCG amps up financial services diversity awareness in superb campaign rebranding effort appeared first on Agility PR Solutions. Within the Federal Reserve System alone, we have seen only one African American and seven women as presidents in its 105-year history.

Summit Speaker Q&A: Allyson Hugley, Prudential Financial

Zignal Labs

The post Summit Speaker Q&A: Allyson Hugley, Prudential Financial appeared first on Zignal Labs

Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

ZudePR

On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s Certainly, it’s those interested in financial independence that have been drawn to it most, albeit it’s also responsible for introducing thousands of people to the community/movement, which is kinda heartening. The post Sales, Pods and Audiobooks: 14 Months On, How’s That UK Financial Independence Book Doing?

Brexit Sparks Global Financial Concerns: A Look at Social Reaction

Cision

Imagine if New York state, home of the largest stock exchange in the world and an important cultural hub in America, voted to secede from the Union. Translate that to a trans-Atlantic perspective and that’s what happened with Brexit, or Britain’s referendum from the European Union. Votes like this have long-lasting ramifications and make a global impact. To measure it, Cision monitored the global news and social media conversation.

Financial PR—what it is and why it’s so important

Agility PR Solutions

Media in the financial world is far less forgiving than for other industries. The post Financial PR—what it is and why it’s so important appeared first on Agility PR Solutions. There’s only one currency, and it’s literal currency, with everyone involved determined to get their hands on it. Corporations are particularly fervent in jostling for position in the grand game of speculation. Which stocks are heading down? Which are heading up? What […].

COVID-19 Financial Relief Programs for Solo PR Pros

Solo PR Pro

The post COVID-19 Financial Relief Programs for Solo PR Pros appeared first on Solo PR Pro. In Episode 52 of That Solo Life, we chatted with Brent Thompson of C anon Capital Management Group about the Paycheck Protection Program (PPP) and how solo PR pros can participate. Brent provided clear information on the program, how to apply, what to expect and the ins and outs for solos. If you are planning on applying you will need to do so by June 30, 2020.

Financial services industry loses ground in brand intimacy

Agility PR Solutions

Don’t bank on the banking industry to get its brand-intimacy act together anytime soon—new research reveals the financial services industry dropped four spots—from ranking sixth in 2017 to 10th this year—in the latest Brand Intimacy 2018 Report from marketing intimacy firm MBLM, which is the largest study of brands based on emotions. The post Financial services industry loses ground in brand intimacy appeared first on Agility PR Solutions.

Preparing the financial services sector for 2020—Fleishman outlines comms challenges

Agility PR Solutions

As financial services communicators prepare for the uncertain backdrop of 2020, new research from comms giant FleishmanHillard offers a look ahead to the challenges and opportunities that exist for the sector in year to come. The post Preparing the financial services sector for 2020—Fleishman outlines comms challenges appeared first on Agility PR Solutions.

UK Media Moves including The Sun Online, The Times, the Financial Times and more

Cision

The FT appoints Sam Agini as Sports Business Reporter, Emanuele Midolo is now a Property Reporter for The Times and Henry Holloway joins The Sun Online as Senior Foreign News Reporter. Media Blog

Media Moves at Financial Planning & Climatewire, Modern Retail Names New Editor

TrendKite

Ryan Neal joins Financial Planning, Corbin Hiar switches beats at E&E News, and more

How to beat the stress of financial services communications

PR Daily

As a financial services communicator, you face countless regulations, and the slightest misstep could cost your organization hefty fines. Financial Communicators Conference. You’ll stride out of this conference with the know-how to highlight organizational stories, build a loyal following in the financial community, and woo millennial audiences on social media.

Financial services PR—how consumers’ friends and family drive awareness for firms

Agility PR Solutions

The post Financial services PR—how consumers’ friends and family drive awareness for firms appeared first on Agility PR Solutions. Public Relations branding

Financial services marketing trends—how do banks acquire customers today?

Agility PR Solutions

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The post Financial services marketing trends—how do banks acquire customers today? The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank. The research also measures behavior, attitude and […].

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

To help financial institutions better understand consumers’ input about the EMV technology conversion and how they’re reacting, Cision aggregated thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015 and put the results and insights into the white paper EMV Implementation: Is It Impacting Your Brand Reputation?

Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing

Sword and the Script

There are many examples of how this works, but one I stumbled upon recently by a financial advisory firm looks to me to be a good illustration. Here are several financial and investment analogies and the relationship to content marketing. The post Compounding Returns: 5 Financial Analogies that Explain Good Content Marketing appeared first on Sword and the Script.