Burrelles Fresh Ideas

MAY 28, 2024

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

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Agility PR Solutions

SEPTEMBER 15, 2022

How healthcare public relations professionals disseminate public health information has far-flung effects. The post The impact of healthcare PR on public health appeared first on Agility PR Solutions. These professionals must provide timely, accurate public health updates to the right audiences.

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5W PR

MAY 14, 2024

As we delve into the insights from this groundbreaking conference, it becomes clear that we are on the brink of a new era in healthcare—one where psychedelics are not merely seen as medicines, but as agents of profound healing and growth.

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Agility PR Solutions

NOVEMBER 7, 2023

In today’s fast-paced, mind-bogglingly interconnected world, effective communication must be considered of paramount importance across all industries, and the healthcare sector is no exception.

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Agility PR Solutions

MAY 8, 2024

New survey research from brand elevation agency Matter Communications, based on input from healthcare marketing decision-makers, offers insights into the industry’s top priorities for the remainder of the year, exploring strategic initiatives including product/service awareness, agency partnerships, and the use of AI.

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The Hoyt Organization

MARCH 25, 2024

It is essential to ensure the quality of the content by fact-checking and proofreading beThe healthcare industry is one of the world’s most important and rapidly expanding industries. Public relations is vital in healthcare by helping build brand reputation, promoting services, and establishing patient trust. fore distribution.

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Agility PR Solutions

APRIL 3, 2024

In the healthcare industry, this chaos can be extra impactful with […] The post State of healthcare data: Businesses report an average 124% ROI on all data investments appeared first on Agility PR Solutions.

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Landis PR

FEBRUARY 20, 2024

By Liza Batallones When you think of healthcare groups or pharmaceutical companies, maybe a doctor’s face pops into your head or that clever commercial with the unique-sounding drug name comes to mind. Photo courtesy of Pixabay Here’s why: Most large healthcare companies sponsor health education programs in underserved communities.

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Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings. Currently dealing with a reputational issue?

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Agility PR Solutions

OCTOBER 24, 2021

New research from healthcare comms firm Sp?k healthcare organizations—as well as the trends, challenges, and predictions shaping this critical capability—indicates a milestone in understanding healthcare communication not only because of the long-term trends it reveals, but also because of COVID-19 related changes that have emerged.

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Agility PR Solutions

OCTOBER 18, 2021

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. These days it’s a lot more involved, especially in the healthcare industry. Healthcare businesses have had to, in turn, adapt to those […].

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Shift Communications

APRIL 19, 2022

By Kristin Villiotte, Vice President, Healthcare. Healthcare in the metaverse? While perhaps best understood in the context of gaming and virtual reality, the metaverse is quickly becoming an important space for healthcare companies. It’s a great time for healthcare brands and all of us as consumers of healthcare.

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5W PR

MARCH 22, 2023

The competition in healthcare is intense, especially for small healthcare brands. These small healthcare brands can also differentiate themselves by specializing in services or products that meet specific needs, like natural remedies and alternative medicine. This allows patients to access healthcare professionals from home.

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Steve Barrett on PR

AUGUST 26, 2021

The continued impact of COVID-19, vaccine roll-outs, booster shots and health equity plus groundbreaking technological innovation mean healthcare is a more ubiquitous factor than ever across communications.

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Agility PR Solutions

MAY 21, 2020

Healthcare workers are learning […]. The post What can today’s healthcare workers learn from combat veterans? Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die.

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The Hoyt Organization

AUGUST 21, 2023

Healthcare is one of the USA’s fastest-growing and most competitive industries. Investing in PR helps healthcare organizations maximize reach and influence, keeping competition at bay.

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Healthcare Industry Strategy Media 79

Business Wire

FEBRUARY 1, 2021

In our recent webinar geared towards biotech and healthcare companies, Business Wire and Onclusive partnered to analyze distributed news releases and identified best practices for increasing news reach and impact. Here, we share a summary of our discussion.

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Mediagraphix PR

OCTOBER 30, 2023

Introduction – Artificial Intelligence for Healthcare Businesses Artificial Intelligence has turned out to be a transformative force in various industries. The integration of AI in different industries has opened them up to new avenues including healthcare. AI’s inclusion in healthcare has turned it towards a better future.

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Mediagraphix PR

OCTOBER 30, 2023

Introduction – Artificial Intelligence for Healthcare Businesses Artificial Intelligence has turned out to be a transformative force in various industries. The integration of AI in different industries has opened them up to new avenues including healthcare. AI’s inclusion in healthcare has turned it towards a better future.

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Healthcare Industry Blogging Publicity 52

Prowly

JANUARY 29, 2021

Coverage of developments in medicine and healthcare was a huge component of press coverage even before the COVID outbreak but now it’s front and center in media conversations. The post Top Medical & Healthcare Journalists – The 2021 List appeared first on Prowly Magazine. Still, reaching out to […].

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Agility PR Solutions

OCTOBER 15, 2020

When it comes to PR for a specific industry such as healthcare, there are certain steps that you should take to market efficiently. The post 6 PR and marketing strategies for the healthcare sector appeared first on Agility PR Solutions. Here are some marketing tips […].

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The Hoyt Organization

JUNE 20, 2023

Representing Genomic Life, a healthcare innovator striving to make affordable, clinical-grade genomic testing available to everyone, was the unveiling of exciting new science that can be a ‘game changer’ for everyone.

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Agility PR Solutions

APRIL 23, 2023

It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR.

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Landis PR

JULY 24, 2023

The healthcare industry is inherently emotional, as powerful situations and life-changing moments happen every day. The same rules apply in healthcare as in other industries – if someone posts and tags you, ask for permission to re-post. Newsjacking Breaking news in popular media is often an opportunity for healthcare professionals.

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Agility PR Solutions

OCTOBER 6, 2020

It’s clear that the way people approach healthcare providers is changing, but the stakes are higher than you might think. The post 7 tools for a healthcare marketing strategy that builds patient trust appeared first on Agility PR Solutions.

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Contently - Strategy

AUGUST 19, 2020

Approximately 133 million Americans live with a chronic illness, and one of the most effective ways healthcare companies can reach that segment of the population is by working with patient advocates. More importantly, it offers the chance to make a real difference in the future of healthcare. Offering much-needed perspective.

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Landis PR

APRIL 24, 2023

When it comes to  healthcare public relations  and communications – data, trust and sensitivity are valued above all else. Public relations  can help healthcare organizations of all sizes become that trusted information source to the general public, patients and the media. Or contact LANDIS at 415-561-0888.

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Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)

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Healthcare Pharmaceuticals Brand Branding 78

Shift Communications

FEBRUARY 26, 2020

Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London.

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Landis PR

OCTOBER 25, 2021

The COVID-19 pandemic irrevocably changed the worldwide healthcare industry. Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Redefine healthCARE. .

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Prohibition

APRIL 12, 2023

Following a competitive pitch process, we’re pleased to announce we’ve been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy.

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OnePitch

MARCH 29, 2023

Learn how this pitch landed a thought leadership placement in Healthcare Digital for their client's CISO and her thoughts on cyber attacks in the healthcare industry.

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Culpwrit

OCTOBER 29, 2021

By Luke Smith Healthcare and public relations interact much more often than you might think. The post Hone Your PR Skills to Make a Difference in the Healthcare Community appeared first on Culpwrit. The post Hone Your PR Skills to Make a Difference in the Healthcare Community appeared first on Culpwrit.

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Healthcare Community Publicity Marketing 101

Mediagraphix PR

AUGUST 2, 2023

Post-COVID-19, the healthcare industry has seen a massive rise in market competition, which is increasing day by day. No doubt,… The post 5 Reasons Why Healthcare Businesses Should Hire a PR Agency appeared first on MediagraphixPR.

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Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). What’s the point of social media for healthcare? appeared first on Agnes + Day.

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Agility PR Solutions

OCTOBER 5, 2020

The healthcare industry has faced crisis at every turn in 2020, constantly challenged by COVID flare-ups all over the world, battling for provisions, struggling to keep frontline workers safe, and bearing the onus of reliance on a vaccine and societal stability.

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Healthcare Communications Crisis Industry 78

Business Wire

JANUARY 26, 2024

Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.

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