Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges.

Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. An increasing number of patients are choosing to receive their healthcare and treatments at home instead of medical institutions.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m.

4 trends to inspire healthcare PR pros in 2019

Agility PR Solutions

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. The post 4 trends to inspire healthcare PR pros in 2019 appeared first on Agility PR Solutions.

The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.

Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Shift Communications

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences.

Healthcare Public Relations

Presspage

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom.

Marcom for Healthcare Providers: Engaging the Empowered Consumer

Shift Communications

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way.

Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

Shift Communications

Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation.

A PR Treatment for the Healthcare Industry: Social Media Pt. II

Reputation Us

The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt.

Marketing Healthcare to Women: Tips and Tricks

5W PR

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. When it comes to decisions about a family’s health, women are in charge.

Why Effective Communications Skills Matter in Business, Life and Healthcare

Shift Communications

The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. Healthcare Public Relations

The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare?

5 confessions of a former healthcare trade publication editor

Agility PR Solutions

The post 5 confessions of a former healthcare trade publication editor appeared first on Agility PR Solutions. Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices.

What Working in Healthcare has Prepared me for in Public Relations

Shift Communications

However, I knew I wanted it to be in the healthcare industry in one form or another. The healthcare industry prepared me to roll with the punches and helped me build my confidence. Dedicated Healthcare Learning Productivity Public Relations

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team !

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

Reputation Us

What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Humans are strange beings.

What Makes News ‘News’

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

What FDA Regulations Mean for Healthcare PR Professionals

TrendKite

Healthcare PR pros face the additional challenge of complying with regulations that the Federal Drug Administration (FDA) imposes on healthcare related communications. HealthcareToday’s PR landscape is complex.

Beat spotlight: 10 questions with healthcare journalist John George from the Philadelphia Business Journal

Muck Rack

Beat spotlight: 10 questions with healthcare journalist John George from the Philadelphia Business Journal

How top healthcare communicators get more out of their content

PR Daily

One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools

Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.

Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead

Shift Communications

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.

PR for Healthcare needs to be ‘On Demand’ As Consumerism Drives the Industry

Barokas

When it comes to our healthcare, we want the same level of convenience. There’s no denying that the age of consumerism in healthcare is upon us, driving change as a major disruptor as organizations strive to operate more like a retail business in today’s super competitive market.

Daley’s Razor: On Healthcare Communications & Fake News

PRSay

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal. “Compelling, if true.”.

Perfecting Healthcare Marketing PR for ISHMPR

wiredPRworks

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo.

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Flash sale: Save big on this healthcare PR conference

PR Daily

The pros from Mayo Clinic , CHG Healthcare Services and NYU Langone Medical. From Ebola to Zika, health care crises are neither uncommon nor trivial. Do you have a plan in place to identify, assess, understand and cope with a serious health care communications crisis?

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

Reputation Us

What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. In the case of healthcare providers, this may mean resisting any kind of meaningful change or heading a strategic direction that seems right but is actually uninformed. Increased consumer choice in healthcare may seem threatening.

Building Your Brand for Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Keeping Up With Your Content

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Formed in the early 1800’s when organized healthcare was emerging nationally, McKesson played a significant role in the evolution of what we consider modern healthcare. Driving Healthcare Innovation.

PRSA Health Academy Conference: Key Takeaways

Reputation Us

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

Or the emotional damage to the healthcare providers who deal with physical damage caused by one human to others. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.