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5 Distinctive Types of Digital Healthcare Apps

Edelman

Friday5 Health Health and wellness healthcare Healthcare professionals Mango Health Maven Medscape physicians South Korea Sports Tracker Teladoc telehealth Water Drink Reminder Yeonju OhUncategorized Consumer Health Digital Digital Health Doctor on Demand Fooducate Weight Loss Coach.

An RX for Healthcare Public Relations

inkhouse

How did I get involved in healthcare public relations? To the first question – here’s my short (ish) answer: I come from a fam ily of healthcare providers. I quickly found my niche on my first healthcare account and never looked back. So do I enjoy healthcare PR?

Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.

Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

Shift Communications

Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression.

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Humans are strange beings.

What FDA Regulations Mean for Healthcare PR Professionals

TrendKite

Healthcare PR pros face the additional challenge of complying with regulations that the Federal Drug Administration (FDA) imposes on healthcare related communications. HealthcareToday’s PR landscape is complex.

The Future of Healthcare: Now

LTPR

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

LTPR

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

Friday Wrap #140: News on Snapchat, Facebook immortality, Google’s healthcare move, life for print

Holtz Communication + Technology

Google ups its healthcare game —In partnership with The Mayo Clinic, Google is presenting health information that arises from a search on both mobile and desktop browsers.

Print 51

Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Shift Communications

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation.

Marcom for Healthcare Providers: Engaging the Empowered Consumer

Shift Communications

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m.

Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead

Shift Communications

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.

How top healthcare communicators get more out of their content

PR Daily

One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable.

PRSA Health Academy Conference: Key Takeaways

LTPR

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio.

Behind the Headlines with Verónica González

Cision

The stakes for PR are high in the healthcare industry. How did you get your start in public relations and healthcare communication? And I realized, as we began to experience the shift away from print media, that I would have a better chance at writing about healthcare from the PR side.

Unlocking the “Brains, Not Bricks” Virtual PR Agency Advantage

Spin Sucks

Agencies Communication A 2016 PR agency best practice study dietitians of canada Felicity PR healthcare communications specialists PR agency PR agency best practice studyHow is a virtual PR agency different from a brick and mortar one?

How to Tackle PR for a Digital Health Startup

Shift Communications

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. –

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Healthcare. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends.

Perfecting Healthcare Marketing PR for ISHMPR

wiredPRworks

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo.

The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

In June 2014, the Agency stated its position on how healthcare PR executives can adhere to its rules when using platforms with limited characters (aka, Twitter, Google Ads, etc).

Important Crisis Management Strategies for Managing the Zika Virus

Melissa Agnes

As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? Photo credit: Flubydust/Getty Images.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. The sooner healthcare professionals embrace this, the better off their patients and practice will be. “A

The Road to HIMSS: A Discussion with the Experts

inkhouse

More than 40,000 health IT professionals, clinicians, executives and vendors get together for educational sessions to learn about the latest technologies that promise to change the healthcare landscape and to network with their peers. Healthcare InkHouse Public Relations HIMSS PR

Communications Preparations for the ACA

Shift Communications

As background, a healthcare subsidy lowers the amount of money spent on a monthly premium or reduces the out-of-pocket expenses, such as a copay or a deductible. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare.

How to Maximize Your Health IT Pitch? Ask a Pro…

inkhouse

The healthcare IT industry is continuing to rapidly evolve on a near daily basis. Believe it or not, what’s old is still new what it comes to healthcare IT reporting. But not all healthcare IT topics are created equal.

HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. One key industry theme from an industry perspective is the consumerization of healthcare. Account Director, Healthcare Practice.

The Future of Healthcare: Now

LTPR

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare?

Crisis Management and Telling Scary Stories. Business Campfire Fodder.

LTPR

Crisis campfire stories crisis communications crisis management Crisis Management and Telling Scary Stories cyber attack healthcare cyber attack If it bleeds it leads LT Public Relations LTPR PR agency Portland PR firm Portland Public relations agency Portland public relations Portland Ore scary storiesOften when I tell people I manage crisis communications they want to hear a “good” story—meaning a scary story.

A Q&A with mHealthintelligence Editor Eric Wicklund

inkhouse

Healthcare and healthcare IT are huge, and always will be huge because it affects everybody. I’m looking forward to seeing some of the newer technologies and some of the more groundbreaking efforts to bring healthcare into the 21st century. HIMSS 2016 is right around the corner!

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

Pause, Breath, Focus: 4 Tips to Be Present

LTPR

Communications Tools Public Relations Balance banks communications credit union credit unions financial communications Focus Health Healthcare Communications listening Meditation Portland PR portland public relations PR pr tips Present public relations tips work life balance More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools

Three things to check twice for successful PR planning

RH Strategic

Healthcare PR Best PracticesFor many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives.

The Art of Your Message and Visual Storytelling

LTPR

In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep moving.

Sr. Copywriter - Healthcare - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Behind the Headlines with Kim Dixon

Cision

In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcare. Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. In the case of healthcare providers, this may mean resisting any kind of meaningful change or heading a strategic direction that seems right but is actually uninformed. Increased consumer choice in healthcare may seem threatening.