Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Income inequality is a terrible companion for a healthcare system based on a fee-for-service model.

Healthcare and the Environment

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.

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Magenta Nation: Healthcare and Climate Change

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.

Healthcare and the Wealth Gap

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. Income inequality is a terrible companion for a healthcare system based on a fee-for-service model.

What can today’s healthcare workers learn from combat veterans?

Agility PR Solutions

Healthcare workers are learning […]. The post What can today’s healthcare workers learn from combat veterans?

Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. An increasing number of patients are choosing to receive their healthcare and treatments at home instead of medical institutions.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.

Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. The post Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

4 trends to inspire healthcare PR pros in 2019

Agility PR Solutions

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. The post 4 trends to inspire healthcare PR pros in 2019 appeared first on Agility PR Solutions.

Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Shift Communications

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content.

Marcom for Healthcare Providers: Engaging the Empowered Consumer

Shift Communications

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way.

The top 10 healthcare journalists in 2018

Muck Rack

The top 10 healthcare journalists in 2018

Healthcare Public Relations

Presspage

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom.

2020’s changing PR landscape: crisis management + healthcare communications

Agility PR Solutions

As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. The post 2020’s changing PR landscape: crisis management + healthcare communications appeared first on Agility PR Solutions.

Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

Shift Communications

Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression.

A PR Treatment for the Healthcare Industry: Social Media Pt. II

Reputation Us

The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation.

Why Effective Communications Skills Matter in Business, Life and Healthcare

Shift Communications

The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. Healthcare Public Relations

The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare?

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team !

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

Reputation Us

What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

Marketing Healthcare to Women: Tips and Tricks

5W PR

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. When it comes to decisions about a family’s health, women are in charge.

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

3 critical PR skills that all healthcare professionals must have today

Agility PR Solutions

As one of the fastest-growing industries on the market, the healthcare industry is among the biggest consumers of public relations services. Healthcare is also a sensitive issue, which makes managing publications and doing media monitoring more important.

5 confessions of a former healthcare trade publication editor

Agility PR Solutions

The post 5 confessions of a former healthcare trade publication editor appeared first on Agility PR Solutions. Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices.

What Working in Healthcare has Prepared me for in Public Relations

Shift Communications

However, I knew I wanted it to be in the healthcare industry in one form or another. The healthcare industry prepared me to roll with the punches and helped me build my confidence. Dedicated Healthcare Learning Productivity Public Relations

What FDA Regulations Mean for Healthcare PR Professionals

TrendKite

Healthcare PR pros face the additional challenge of complying with regulations that the Federal Drug Administration (FDA) imposes on healthcare related communications. HealthcareToday’s PR landscape is complex.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools

PR for Healthcare needs to be ‘On Demand’ As Consumerism Drives the Industry

Barokas

When it comes to our healthcare, we want the same level of convenience. There’s no denying that the age of consumerism in healthcare is upon us, driving change as a major disruptor as organizations strive to operate more like a retail business in today’s super competitive market.

Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.

Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead

Shift Communications

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Humans are strange beings.

How top healthcare communicators get more out of their content

PR Daily

One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable.

Beat spotlight: 10 questions with healthcare journalist John George from the Philadelphia Business Journal

Muck Rack

Beat spotlight: 10 questions with healthcare journalist John George from the Philadelphia Business Journal