Social Media for Healthcare: What’s The Potential?

Melissa Agnes

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.

Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

Shift Communications

Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression.

Trending Sources

Why Effective Communications Skills Matter in Business, Life and Healthcare

Shift Communications

The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. Healthcare Public Relations

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Humans are strange beings.

Daley’s Razor: On Healthcare Communications & Fake News

PRSay

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal. “Compelling, if true.”.

The Future of Healthcare: Now

LTPR

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

LTPR

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Shift Communications

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation.

Marcom for Healthcare Providers: Engaging the Empowered Consumer

Shift Communications

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way.

How top healthcare communicators get more out of their content

PR Daily

One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m.

Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead

Shift Communications

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.

PRSA Health Academy Conference: Key Takeaways

LTPR

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio.

Behind the Headlines with Verónica González

Cision

The stakes for PR are high in the healthcare industry. How did you get your start in public relations and healthcare communication? And I realized, as we began to experience the shift away from print media, that I would have a better chance at writing about healthcare from the PR side.

Print 54

How to Tackle PR for a Digital Health Startup

Shift Communications

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. –

Perfecting Healthcare Marketing PR for ISHMPR

wiredPRworks

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo.

The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

In June 2014, the Agency stated its position on how healthcare PR executives can adhere to its rules when using platforms with limited characters (aka, Twitter, Google Ads, etc).

Important Crisis Management Strategies for Managing the Zika Virus

Melissa Agnes

As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? Photo credit: Flubydust/Getty Images.

Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Formed in the early 1800’s when organized healthcare was emerging nationally, McKesson played a significant role in the evolution of what we consider modern healthcare. Driving Healthcare Innovation.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools

How OhioHealth increased their newsroom coverage by 889% in one year

Presspage

Along with brand journalism, we have a service called HealthDay that provides news coming out in the healthcare world from current clinical studies. Two years ago, OhioHealth, a not-for-profit, faith-based healthcare system in Ohio, switched their newsroom over to PressPage.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. The sooner healthcare professionals embrace this, the better off their patients and practice will be. “A

Communications Preparations for the ACA

Shift Communications

As background, a healthcare subsidy lowers the amount of money spent on a monthly premium or reduces the out-of-pocket expenses, such as a copay or a deductible. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare.

HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. One key industry theme from an industry perspective is the consumerization of healthcare. Account Director, Healthcare Practice.

The Future of Healthcare: Now

LTPR

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare?

Crisis Management and Telling Scary Stories. Business Campfire Fodder.

LTPR

Crisis campfire stories crisis communications crisis management Crisis Management and Telling Scary Stories cyber attack healthcare cyber attack If it bleeds it leads LT Public Relations LTPR PR agency Portland PR firm Portland Public relations agency Portland public relations Portland Ore scary storiesOften when I tell people I manage crisis communications they want to hear a “good” story—meaning a scary story.

Pause, Breath, Focus: 4 Tips to Be Present

LTPR

Communications Tools Public Relations Balance banks communications credit union credit unions financial communications Focus Health Healthcare Communications listening Meditation Portland PR portland public relations PR pr tips Present public relations tips work life balance More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

The Art of Your Message and Visual Storytelling

LTPR

In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep moving.

Video 12

Three things to check twice for successful PR planning

RH Strategic

Healthcare PR Best PracticesFor many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives.

Sr. Copywriter - Healthcare - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

LTPR

What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. In the case of healthcare providers, this may mean resisting any kind of meaningful change or heading a strategic direction that seems right but is actually uninformed. Increased consumer choice in healthcare may seem threatening.

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai

Melissa Agnes

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Workshop outline: Social media for healthcare.

Behind the Headlines with Kim Dixon

Cision

In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcare. Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry. Wikipedia , “the world’s most successful online encyclopedia.”

The Anatomy of an FDA-Approved Tweet

ISEBOX

Better Results ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices "press release tips" "smart marketing page" Digipharma healthcare communications Inbound PR Pharma PR pharmaceutical communications pharmaceutical PRRead Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet.

Senior Copywriter- Healthcare- Wellness Agency - Chicago, IL

Flack Me

Company: GLE Creative Talent Inc Location: Chicago, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience

Discussing PR, Diversity and Joy with Patrice Tanaka

PRSay

Name Patrice Tanaka Employer Joyful Planet LLC Title Chief Joy Officer Self identification (race/ethnicity) Asian-American PR/MarCom field (agency/healthcare/consumer/nonprofit/etc) My background is largely in consumer PR, which I love.