The stakes for PR are high in the healthcare industry. How did you get your start in public relations and healthcare communication? And I realized, as we began to experience the shift away from print media, that I would have a better chance at writing about healthcare from the PR side. MORE
The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt. MORE
Click here to read more and find more medical PR tips on our Savvy Healthcare PR blog. Blog doctor pr healthcare pr healthcare pr firm healthcare pr tips ob/ gyn pr for obgyn PR tips for OB/GYN MORE
On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo. MORE
Company: GLE Creative Talent Inc Location: Chicago, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience MORE
The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. MORE
As background, a healthcare subsidy lowers the amount of money spent on a monthly premium or reduces the out-of-pocket expenses, such as a copay or a deductible. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare. MORE
The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. Healthcare Public Relations MORE
While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. MORE
Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Formed in the early 1800’s when organized healthcare was emerging nationally, McKesson played a significant role in the evolution of what we consider modern healthcare. Driving Healthcare Innovation. MORE
Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR. MORE
Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal. “Compelling, if true.”. MORE
Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience MORE
As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? Photo credit: Flubydust/Getty Images. MORE
The pros from Mayo Clinic , CHG Healthcare Services and NYU Langone Medical. From Ebola to Zika, health care crises are neither uncommon nor trivial. Do you have a plan in place to identify, assess, understand and cope with a serious health care communications crisis? MORE
This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. Healthcare should take notes from companies like TurboTax and look to replicate it. MORE
In June 2014, the Agency stated its position on how healthcare PR executives can adhere to its rules when using platforms with limited characters (aka, Twitter, Google Ads, etc). MORE
Blog assisted living facilities assisted living marketing healthcare marketingThe new world of long-term care marketing has expanded the boundaries of where and from whom nursing facilities and assisted living facilities seek referrals. MORE
What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom MORE
Better Results ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices "press release tips" "smart marketing page" Digipharma healthcare communications Inbound PR Pharma PR pharmaceutical communications pharmaceutical PRRead Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. MORE
The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. MORE
I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio. MORE
Better Results Creative info ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices Digipharm healthcare communications Life Science pharma pharmaceutical communications pharmaceutical PR PharmaCommsRead Time: 2 minutes. As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016. MORE
Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare? MORE
The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools MORE
When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way. MORE
Communications Tools Health care Healthcare PR Casey Boggs health care Health care PR health care trends healthcare public relations LT Public Relations LTPR public relationsArticle originally published in the Portland Business Journal on January 5, 2016. link]. MORE
One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable. MORE
HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. One key industry theme from an industry perspective is the consumerization of healthcare. Account Director, Healthcare Practice. MORE
Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences. MORE
Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression. MORE
What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. In the case of healthcare providers, this may mean resisting any kind of meaningful change or heading a strategic direction that seems right but is actually uninformed. Increased consumer choice in healthcare may seem threatening. MORE
The issue for healthcare PR pros is accountability and control over the people distributing your content. While it’s taking the FDA awhile to issue regulations on healthcare PR and marketing efforts online, the Agency did release lengthy Guidance on compliance in January 2014. The italics are added here to point out the three issues for healthcare communications professionals to avoid the dreaded FDA Warning Letter: What qualifies as content? MORE
If you follow healthcare at all these days, you know there is a great deal of discussion about the “patient experience.” Patients have more choices than ever regarding their healthcare. MORE
Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Humans are strange beings. MORE
Healthcare PR pros face the additional challenge of complying with regulations that the Federal Drug Administration (FDA) imposes on healthcare related communications. HealthcareToday’s PR landscape is complex. MORE
The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential. MORE
As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team ! MORE
Better Results ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices "smart marketing page" Best Practices Content Marketing Digipharma healthcare PR Inbound PR Pharma PR pharmaceutical communications PRRead Time: 3 minutes. Dr. Bill is having a rough day. A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late. MORE
Communications Tools Health care Healthcare PR Casey Boggs health care Health care PR health care trends healthcare public relations LT Public Relations LTPR public relationsArticle originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016. MORE
Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond. MORE
Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – MORE
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m. MORE
Healthcare Related Topics LTPR
OCTOBER 7, 2015
Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.
PR Expanded
FEBRUARY 13, 2015
ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m.
Shift Communications
MAY 2, 2017
The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. Healthcare Public Relations
Shift Communications
JANUARY 8, 2015
Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences.
LTPR
OCTOBER 7, 2015
Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare?
wiredPRworks
OCTOBER 19, 2015
On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo.
PRSay
FEBRUARY 23, 2017
Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal. “Compelling, if true.”.
LTPR
OCTOBER 2, 2015
What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom
LTPR
JUNE 2, 2015
The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt.
TrendKite
MAY 4, 2015
Healthcare PR pros face the additional challenge of complying with regulations that the Federal Drug Administration (FDA) imposes on healthcare related communications. HealthcareToday’s PR landscape is complex.
Cision
SEPTEMBER 3, 2015
Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Humans are strange beings.
Shift Communications
MARCH 30, 2015
As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team !
LTPR
APRIL 14, 2015
The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.
Shift Communications
NOVEMBER 19, 2015
The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools
Melissa Agnes
AUGUST 28, 2014
The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.
Shift Communications
JANUARY 12, 2016
Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.
Flack Me
NOVEMBER 5, 2015
Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
PR Daily
FEBRUARY 24, 2017
One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable.
Shift Communications
SEPTEMBER 8, 2017
Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Formed in the early 1800’s when organized healthcare was emerging nationally, McKesson played a significant role in the evolution of what we consider modern healthcare. Driving Healthcare Innovation.
LTPR
OCTOBER 2, 2015
What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. In the case of healthcare providers, this may mean resisting any kind of meaningful change or heading a strategic direction that seems right but is actually uninformed. Increased consumer choice in healthcare may seem threatening.
Flack Me
MAY 21, 2015
Company: GLE Creative Talent Inc Location: Chicago, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience
PR Daily
MAY 20, 2016
The pros from Mayo Clinic , CHG Healthcare Services and NYU Langone Medical. From Ebola to Zika, health care crises are neither uncommon nor trivial. Do you have a plan in place to identify, assess, understand and cope with a serious health care communications crisis?
Mora Communications
OCTOBER 19, 2017
Click here to read more and find more medical PR tips on our Savvy Healthcare PR blog. Blog doctor pr healthcare pr healthcare pr firm healthcare pr tips ob/ gyn pr for obgyn PR tips for OB/GYN
ISEBOX
OCTOBER 13, 2016
The issue for healthcare PR pros is accountability and control over the people distributing your content. While it’s taking the FDA awhile to issue regulations on healthcare PR and marketing efforts online, the Agency did release lengthy Guidance on compliance in January 2014. The italics are added here to point out the three issues for healthcare communications professionals to avoid the dreaded FDA Warning Letter: What qualifies as content?
LTPR
MAY 22, 2015
I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio.
ISEBOX
MAY 16, 2016
While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.
ISEBOX
JUNE 29, 2016
In June 2014, the Agency stated its position on how healthcare PR executives can adhere to its rules when using platforms with limited characters (aka, Twitter, Google Ads, etc).
Shift Communications
NOVEMBER 10, 2016
Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. –
Cision
FEBRUARY 4, 2016
The stakes for PR are high in the healthcare industry. How did you get your start in public relations and healthcare communication? And I realized, as we began to experience the shift away from print media, that I would have a better chance at writing about healthcare from the PR side.
Shift Communications
APRIL 30, 2018
This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space. Healthcare should take notes from companies like TurboTax and look to replicate it.
Melissa Agnes
FEBRUARY 9, 2016
As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? Photo credit: Flubydust/Getty Images.
ISEBOX
NOVEMBER 23, 2016
Better Results ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices "press release tips" "smart marketing page" Digipharma healthcare communications Inbound PR Pharma PR pharmaceutical communications pharmaceutical PRRead Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet.
ISEBOX
DECEMBER 1, 2016
Better Results ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices "smart marketing page" Best Practices Content Marketing Digipharma healthcare PR Inbound PR Pharma PR pharmaceutical communications PRRead Time: 3 minutes. Dr. Bill is having a rough day. A flu outbreak at the local elementary school has driven several walk-in patients through his office door, forcing his scheduled appointments to run 90 minutes late.
Shift Communications
JUNE 25, 2015
As background, a healthcare subsidy lowers the amount of money spent on a monthly premium or reduces the out-of-pocket expenses, such as a copay or a deductible. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare.
ISEBOX
JANUARY 12, 2017
Better Results Creative info ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices Digipharm healthcare communications Life Science pharma pharmaceutical communications pharmaceutical PR PharmaCommsRead Time: 2 minutes. As pharma communications teams get their editorial calendars set up for 2017, it’s worth a look back to see what won and what fizzled in 2016.
LTPR
JUNE 25, 2015
If you follow healthcare at all these days, you know there is a great deal of discussion about the “patient experience.” Patients have more choices than ever regarding their healthcare.
Shift Communications
FEBRUARY 17, 2015
HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. One key industry theme from an industry perspective is the consumerization of healthcare. Account Director, Healthcare Practice.
LTPR
JANUARY 11, 2016
Communications Tools Health care Healthcare PR Casey Boggs health care Health care PR health care trends healthcare public relations LT Public Relations LTPR public relationsArticle originally published in the Portland Business Journal on January 5, 2016 [link] Stats, facts and guesses abound about the top health care trends in 2016.
LTPR
JANUARY 11, 2016
Communications Tools Health care Healthcare PR Casey Boggs health care Health care PR health care trends healthcare public relations LT Public Relations LTPR public relationsArticle originally published in the Portland Business Journal on January 5, 2016. link].
Mora Communications
NOVEMBER 7, 2017
Blog assisted living facilities assisted living marketing healthcare marketingThe new world of long-term care marketing has expanded the boundaries of where and from whom nursing facilities and assisted living facilities seek referrals.
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