Melissa Agnes

AUGUST 28, 2014

The other day I had a conversation with someone who made a statement about the healthcare industry not needing to be on social media because no one cares about the nurses’ birthdays and little useless memes (I’m SOOO paraphrasing here!). Though it’s true that no one cares about memes and birthdays of people they don’t know, if your healthcare institute is using social media for these types of purposes, you are not harnessing its true power or potential.

Healthcare 65

Healthcare Social Media Case Study Guidelines 65

Shift Communications

MAY 2, 2017

The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. Healthcare Public Relations

Healthcare 16

Healthcare Insurance Insurance Consumer 16

Shift Communications

OCTOBER 1, 2014

Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression.

Healthcare 38

Healthcare Social Media Viral Consumer 38

PRSay

FEBRUARY 23, 2017

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. Often, people who work in healthcare sometimes fall into the trap of thinking that the truth alone is enough — that education and awareness are the goal. “Compelling, if true.”.

Healthcare 16

Healthcare Radio Fashion Storytelling 16

Cision

SEPTEMBER 3, 2015

Social Influencers: Observations for Healthcare Brands. Knowing who influences conversations online, and how many people they, in turn, influence, will help healthcare brands identify those most important to their marketing efforts. Humans are strange beings.

Healthcare 72

Healthcare Pharmaceuticals Report Travel 72

LTPR

OCTOBER 7, 2015

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The post The Future of Healthcare: Now appeared first on LTPR.

Journalism 9

Journalism Hotels Healthcare Publicity 9

LTPR

APRIL 14, 2015

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

Insurance 20

Insurance Insurance Healthcare Industry 20

Shift Communications

JANUARY 8, 2015

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences.

Healthcare 12

Healthcare Publicity Retail Consumer 12

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation.

Leadership 9

Leadership Tools Healthcare Big Data 9

PR Daily

FEBRUARY 24, 2017

One sure way to crack the code—attend Ragan’s Healthcare Communicators Conference on May 1–3 at world-famous John Hopkins Medicine in Baltimore. They ask you to tell stories that enlighten and educate, stories that make complex, intimidating topics interesting and readable.

Storytelling 14

Storytelling Healthcare Conference Employee 14

Shift Communications

APRIL 8, 2015

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way.

Healthcare 9

Healthcare Customer Service Data Social Media 9

PR Expanded

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. On Tuesday, February 17, 2015 at 8:30 p.m.

Healthcare 13

Healthcare Publicity Privacy Nonprofit 13

Shift Communications

JANUARY 12, 2016

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.

Pharmaceuticals 7

Pharmaceuticals Media Technology Publicity 7

LTPR

MAY 22, 2015

I recently had the privilege of attending the Public Relations Society of America’s 2015 Health Academy Conference in Cleveland, Ohio.

Marketing 14

Marketing Conference Healthcare Employee 14

Cision

FEBRUARY 4, 2016

The stakes for PR are high in the healthcare industry. How did you get your start in public relations and healthcare communication? And I realized, as we began to experience the shift away from print media, that I would have a better chance at writing about healthcare from the PR side.

Print 56

Print Agency Journalism Crisis 56

Shift Communications

NOVEMBER 10, 2016

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. –

Insurance 28

Insurance Insurance Analytics Mobile 28

ISEBOX

JUNE 29, 2016

In June 2014, the Agency stated its position on how healthcare PR executives can adhere to its rules when using platforms with limited characters (aka, Twitter, Google Ads, etc).

Pharmaceuticals 40

Pharmaceuticals Marketing Advertising Advertising 40

Melissa Agnes

FEBRUARY 9, 2016

As the Zika virus continues to spread, what are the major crisis management risks that healthcare organizations and government agencies should be thinking about? Photo credit: Flubydust/Getty Images.

Crisis Management 51

Crisis Management Crisis Strategy Viral 51

wiredPRworks

OCTOBER 19, 2015

On October 22 and 23, ISHMPR will host its annual Fall Conference where attendees will learn what’s new in healthcare marketing, hear success stories, visit with exhibitors, and network with their peers all in the fun and unique setting of the Discovery Center at the world-famous Brookfield Zoo.

Conference 4

Conference Training Media Training Reputation 4

ISEBOX

MAY 16, 2016

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

Pharmaceuticals 21

Pharmaceuticals Marketing Enterprise Print 21

Waxing UnLyrical

NOVEMBER 30, 2012

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. The sooner healthcare professionals embrace this, the better off their patients and practice will be. “A

Social Media 47

Social Media Insurance Insurance Skype 47

Shift Communications

JUNE 25, 2015

As background, a healthcare subsidy lowers the amount of money spent on a monthly premium or reduces the out-of-pocket expenses, such as a copay or a deductible. As we wait, let’s look back at what we as PR and marketing practitioners learned from the 2012 SCOTUS ruling on healthcare.

Insurance 10

Insurance Insurance Analysis Government 10

Shift Communications

FEBRUARY 17, 2015

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. One key industry theme from an industry perspective is the consumerization of healthcare. Account Director, Healthcare Practice.

Trade Shows 14

Trade Shows Conference Fashion Software 14

LTPR

OCTOBER 7, 2015

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare?

Communications 0

Communications Insurance Insurance Hotels 0

LTPR

JUNE 8, 2015

Crisis campfire stories crisis communications crisis management Crisis Management and Telling Scary Stories cyber attack healthcare cyber attack If it bleeds it leads LT Public Relations LTPR PR agency Portland PR firm Portland Public relations agency Portland public relations Portland Ore scary storiesOften when I tell people I manage crisis communications they want to hear a “good” story—meaning a scary story.

Crisis Management 15

Crisis Management Crisis Healthcare Agency 15

LTPR

JANUARY 20, 2015

Communications Tools Public Relations Balance banks communications credit union credit unions financial communications Focus Health Healthcare Communications listening Meditation Portland PR portland public relations PR pr tips Present public relations tips work life balance More on our New Year of focusing on workflow and efficiency – how focused are you in the moment? Anderson Cooper recently did a piece on being “mindful” and in the moment on 60 Minutes.

Banking 14

Banking Financial Healthcare Tools 14

LTPR

OCTOBER 2, 2015

What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom

Retail 1

Retail Communications Reputation Publicity 1

Shift Communications

NOVEMBER 19, 2015

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools

Data 0

Data Tools Big Data Media 0

LTPR

FEBRUARY 3, 2015

In the modern business landscape, visual storytelling takes center stage. Lately, more video e-newsletters have been rolling into my inbox. They take at least 4 minutes longer to ingest than those with still images, but they are infinitely more interesting because the images keep moving.

Marketing 11

Marketing Video Storytelling Financial 11

RH Strategic

JANUARY 26, 2015

Healthcare PR Best PracticesFor many, the start of the new year means the kick-off of new PR plans and updated strategies. These plans are often integrated with a company’s overall marketing, sales and corporate objectives.

Corporate 12

Corporate Strategy Marketing Company 12

Flack Me

NOVEMBER 5, 2015

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Creativity 0

Creativity Advertising Advertising Industry 0

LTPR

OCTOBER 2, 2015

What makes healthcare through your organization different? The proliferation of retail health clinics and services mean consumers have more choice than ever when it comes to their healthcare. The healthcare landscape is dynamic and changing. In the case of healthcare providers, this may mean resisting any kind of meaningful change or heading a strategic direction that seems right but is actually uninformed. Increased consumer choice in healthcare may seem threatening.

Retail 0

Retail Communications Reputation Publicity 0

Cision

FEBRUARY 2, 2017

In December, Kim Dixon joined The Hill to serve as the editor of the healthcare vertical on its subscription service, The Hill Extra. With a successful career and previous positions at both Politico and Reuters, Dixon holds an extraordinary amount of insight when it comes to reporting on healthcare. Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals.

Healthcare 39

Healthcare Policies Energy Report 39

Melissa Agnes

AUGUST 27, 2014

As we recently saw with Emory University Hospital and the Ebola controversy , healthcare institutes have a major responsibility and role to play in some serious, high-impacting crises. Workshop outline: Social media for healthcare.

Government 46

Government Healthcare Crisis Management Policies 46

Melissa Agnes

MARCH 31, 2015

Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry. Wikipedia , “the world’s most successful online encyclopedia.”

Wikipedia 93

Wikipedia Industry Healthcare Policies 93

ISEBOX

NOVEMBER 23, 2016

Better Results ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices "press release tips" "smart marketing page" Digipharma healthcare communications Inbound PR Pharma PR pharmaceutical communications pharmaceutical PRRead Time: 2 minutes. In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet.

Marketing 9

Marketing Chemicals Construction Instagram 9

PRSay

APRIL 1, 2016

Name Patrice Tanaka Employer Joyful Planet LLC Title Chief Joy Officer Self identification (race/ethnicity) Asian-American PR/MarCom field (agency/healthcare/consumer/nonprofit/etc) My background is largely in consumer PR, which I love.

Healthcare 30

Healthcare Nonprofit Consumer Agency 30

Flack Me

MAY 21, 2015

Company: GLE Creative Talent Inc Location: Chicago, Illinois Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Salary Range: Commensurate with Experience

Creativity 0

Creativity Education Industry Company 0

PR Daily

MAY 20, 2016

The pros from Mayo Clinic , CHG Healthcare Services and NYU Langone Medical. From Ebola to Zika, health care crises are neither uncommon nor trivial. Do you have a plan in place to identify, assess, understand and cope with a serious health care communications crisis?

Conference 0

Conference Crisis Management Crisis Reputation 0

RH Strategic

AUGUST 22, 2016

Healthcare PR Best Practices bicoastal dc RHetoric rhstrategic seattle telehealth telemedicineWe are fortunate to have our fingers on the pulse of two of the country’s major business and tech hubs: Washington, D.C. and Seattle. This bi-coastal approach can provide great value to our clients, especially when they seek engagement with industry influencers on policy and federal business as well as technology (including health IT, EdTech. Read More.

Healthcare 4

Healthcare Policies Technology Industry 4