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News Release Benchmarks for Healthcare & BioTechnology

Onclusive

To make these insights more actionable, we are launching a series of industry-specific benchmark reports with the first being focused on the Healthcare and BioTechnology. Time / Date: Thursday, November 12, 2020 at 1:00 PM EST. The post News Release Benchmarks for Healthcare & BioTechnology appeared first on Onclusive.

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Healthcare and Digital PR

Ronn Torossian

Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. Digital PR has breathed new life into the healthcare industry by strengthening the visibility of hospital services.

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Biotech and Healthcare News: Five ways to inject impact into your press releases

Onclusive

When spin and positioning in news can directly affect patient lives, it’s clear that healthcare and biotech press releases can benefit from a different approach than most other industries. The post Biotech and Healthcare News: Five ways to inject impact into your press releases appeared first on Onclusive.

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The impact of healthcare PR on public health

Agility PR Solutions

How healthcare public relations professionals disseminate public health information has far-flung effects. The post The impact of healthcare PR on public health appeared first on Agility PR Solutions. These professionals must provide timely, accurate public health updates to the right audiences.

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Competing with Big Healthcare Brands like Amazon Pharmacy

5W PR

The competition in healthcare is intense, especially for small healthcare brands. These small healthcare brands can also differentiate themselves by specializing in services or products that meet specific needs, like natural remedies and alternative medicine. This allows patients to access healthcare professionals from home.

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The secret to powerful healthcare PR: It’s all about the patient story

Agility PR Solutions

It’s no secret that the pandemic changed the game for public relations across every vertical—but none was more affected than healthcare PR.

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New research highlights an opportunity for health brands to better support healthcare parity for women

Agility PR Solutions

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)