News Release Benchmarks for Healthcare & BioTechnology

Onclusive

To make these insights more actionable, we are launching a series of industry-specific benchmark reports with the first being focused on the Healthcare and BioTechnology. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

The state of healthcare communications in 2020

Agility PR Solutions

The healthcare industry has faced crisis at every turn in 2020, constantly challenged by COVID flare-ups all over the world, battling for provisions, struggling to keep frontline workers safe, and bearing the onus of reliance on a vaccine and societal stability.

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Healthcare and the Environment

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process. Worsening storms and other weather events cause damage to the infrastructure of healthcare, making it more difficult for ambulances to travel.

Magenta Nation: Healthcare and Income Inequality

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. As the disparity in wealth has increased, so too have the costs of healthcare.

6 PR and marketing strategies for the healthcare sector

Agility PR Solutions

When it comes to PR for a specific industry such as healthcare, there are certain steps that you should take to market efficiently. The post 6 PR and marketing strategies for the healthcare sector appeared first on Agility PR Solutions.

7 tools for a healthcare marketing strategy that builds patient trust

Agility PR Solutions

It’s clear that the way people approach healthcare providers is changing, but the stakes are higher than you might think. The post 7 tools for a healthcare marketing strategy that builds patient trust appeared first on Agility PR Solutions.

Healthcare and the Wealth Gap

Scott Public Relations

As the divide in wealth continues to grow, it will have a negative impact on other public policy issues as well—including healthcare. The result is millions of Americans struggling to afford the things they need to improve their lives, including education, nutritious food, homes—and healthcare. Income inequality is a terrible companion for a healthcare system based on a fee-for-service model. As the disparity in wealth has increased, so too have the costs of healthcare.

Magenta Nation: Healthcare and Climate Change

Scott Public Relations

Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. Climate change will also have an indirect negative impact on healthcare because of disruptions to healthcare process. Worsening storms and other weather events cause damage to the infrastructure of healthcare, making it more difficult for ambulances to travel.

Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. An increasing number of patients are choosing to receive their healthcare and treatments at home instead of medical institutions.

Resilient Power in Home Healthcare

Scott Public Relations

The changing climate and resultant increase in natural disaster events is driving home how crucial energy is for healthcare. Hospitals and physicians’ offices face obvious problems when intense heat or storms knock the power out, but there are less obvious victims in those who are switching to home healthcare. An increasing number of patients are choosing to receive their healthcare and treatments at home instead of medical institutions.

What can today’s healthcare workers learn from combat veterans?

Agility PR Solutions

Healthcare workers are learning […]. The post What can today’s healthcare workers learn from combat veterans? Imagine going to work each day armed with the best colleagues, the best technology, the best training, and the best education to battle a resilient, ever present, and capable foe. You do your best and people still die. Wake up the next day, do your best, people die. Then repeat, repeat and repeat. appeared first on Agility PR Solutions.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved.

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

PR Expanded

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. On Tuesday, February 17, 2015 at 8:30 p.m.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. Healthcare organizations are constantly coming up with new innovations to improve the abilities of physicians and the outcomes of care, particularly in fields that present more challenges. One of the latest advances, the ABS Virtual Office from Alternative Behavior Strategies (ABS) , is a prime example of how healthcare integration is creating a better system for all involved.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Technology has constantly altered how we communicate since the beginning of civilization.

The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. […]. The post The Future of Healthcare: Now appeared first on LTPR.

The top 10 healthcare journalists in 2018

Muck Rack

The top 10 healthcare journalists in 2018

Healthcare Communication Strategies During Pandemic

5W PR

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. 4 internal communications strategies for healthcare PR. #1.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations. Technology has constantly altered how we communicate since the beginning of civilization.

Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL

Shift Communications

Healthcare, which collectively represents more than 30% of the firm’s business, is the network’s largest sector. Dini has been leading the AXON business in Europe since 2012, overseeing a tripling in size of the operation, and establishing AXON as one of the leading healthcare consultancies in London. The post Miranda Dini Appointed Global Healthcare Lead for AVENIR GLOBAL appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco.

4 trends to inspire healthcare PR pros in 2019

Agility PR Solutions

While there’s been listicles upon listicles of the hottest trends, this is one for the healthcare and pharma crowd. The post 4 trends to inspire healthcare PR pros in 2019 appeared first on Agility PR Solutions. From voice search and artificial intelligence to content marketing and influencers—here’s what you need to know for 2019. Trend #1: Voice search finally caught on While some of us may remain hesitant to voluntarily bug our […].

Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Shift Communications

Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. Below are three examples of healthcare providers who leveraged the holidays in interesting ways to successfully market to and engage their audiences. This giving campaign is a great example of how healthcare providers can team up with outside brands to reach beyond their usual audience. Account Coordinator, Healthcare Team.

The Future of Healthcare: Now

Reputation Us

Members of the LTPR team and a few of our healthcare clients and friends recently attended the Portland Business Journal’s Healthcare of the Future forum. The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. The upcoming trend in healthcare?

Marcom for Healthcare Providers: Engaging the Empowered Consumer

Shift Communications

When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans, addressing a few basic questions can go a long way. The healthcare landscape is constantly changing along with a consumer base that demands ongoing attention and engagement. Healthcare healthcare healthcare PR marcom

Infographic: Why Content Is the Future of Healthcare Marketing

Contently - Strategy

When I talk to healthcare marketers, I often hear the same adage— that healthcare marketing is 20 years behind the times. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind.

Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

Shift Communications

Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a very specific audience on a limited budget while abiding by regulations. When it comes to non-profits and healthcare organizations, data leaves a lasting impression. The post Healthy Socialization: What Can Social Media Offer Healthcare Organizations? Healthcare Public Relations

Healthcare Public Relations

Presspage

Creating change in healthcare is difficult. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. When it comes to Healthcare PR, storytelling is incredibly important. News in healthcare is difficult to communicate. Healthcare is also a highly charged and politicized topic globally.

A PR Treatment for the Healthcare Industry: Social Media Pt. II

Reputation Us

The conference was chalk-full of invaluable takeaways for healthcare marketers and public relations practitioners. The post A PR Treatment for the Healthcare Industry: Social Media Pt. Uncategorized Best practices communications Healthcare Marketing Healthcare PR Hospital Medical Clinic Medical PR PR PRSA public relations social mediaAs previously noted on the LTPR blog, my colleague Kurt Heath and I were able to attend the PRSA Health Academy Conference this past May.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools

2020’s changing PR landscape: crisis management + healthcare communications

Agility PR Solutions

As we look toward 2020, two key areas—crisis management and healthcare communications—may be among those experiencing the most dramatic shifts for PR professionals. The post 2020’s changing PR landscape: crisis management + healthcare communications appeared first on Agility PR Solutions. Every year brings increasingly rapid changes for many industries, and public relations is no exception.

Why Effective Communications Skills Matter in Business, Life and Healthcare

Shift Communications

The importance of effective communications is also increasingly important in the industry where I focus my communications practice – healthcare. With the growing retailization of healthcare and push to arm and empower the consumer, it is clear that the manner by which we discuss and communicate about healthcare issues must be revisited. Healthcare Public Relations

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them.

4 Tips for Identifying and Communicating Value in the Healthcare Marketplace

Reputation Us

What makes healthcare through your organization different? Healthcare PR communication health care Healthcare LT Public Relations Patient Experience reputation management retail health clinics Zoom Why should consumers choose your clinic or practice over Zoom+ or a Walgreens retail clinic? Why should patients call one of your primary care doctors for a routine checkup when they can get a free SoloHealth health assessment at a Walmart, CVS or Safeway?

Google Analytics 101 for Hospitals and Healthcare

Shift Communications

As a Google Analytics Certified Partner , we’re happy to share how Google Analytics can integrate into healthcare and hospitals. As always, if your healthcare institution or hospital would like help implementing Google Analytics, contact SHIFT’s healthcare marketing team ! The post Google Analytics 101 for Hospitals and Healthcare appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

The last time I searched for a new healthcare provider, I had a difficult time. The post A PR Treatment for the Healthcare Industry. Uncategorized communications Doctor''s offices Doctors engagement Healthcare industry Hospitals Patients Physicians public relations Recruitment social media My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out.

Marketing Healthcare to Women: Tips and Tricks

5W PR

The US Department of Labor estimates 80 percent of healthcare decision in families are made by women. Therefore, it makes sense that healthcare content should target the key decision makers. Compelling marketing campaigns in the healthcare sector for women should include authentic stories of the experiences and challenges women encounter on a day-to-day basis. Healthcare Media Relations Public Relations branding insights marketing PR pr firm pr strategy strategy tips trends

5 confessions of a former healthcare trade publication editor

Agility PR Solutions

The post 5 confessions of a former healthcare trade publication editor appeared first on Agility PR Solutions. Prior to joining Amendola Communications, I was a senior editor at Medical Economics, the largest monthly business management journal for primary care practices. Before that, I was a senior editor at a couple monthly city business publications as well as a daily newspaper reporter. The journalistic experience has proven invaluable as a public relations writer because […].

What Working in Healthcare has Prepared me for in Public Relations

Shift Communications

However, I knew I wanted it to be in the healthcare industry in one form or another. Reflecting back on the patients I helped and the positions I held, there are three important and unified lessons that have helped me as I entered the world of healthcare PR: patience, empathy and time management. The healthcare industry prepared me to roll with the punches and helped me build my confidence. Dedicated Healthcare Learning Productivity Public Relations

3 critical PR skills that all healthcare professionals must have today

Agility PR Solutions

As one of the fastest-growing industries on the market, the healthcare industry is among the biggest consumers of public relations services. Healthcare is also a sensitive issue, which makes managing publications and doing media monitoring more important. The post 3 critical PR skills that all healthcare professionals must have today appeared first on Agility PR Solutions.

Turning Hand-Me-Downs into Healthcare Hits

Shift Communications

The healthcare industry is unique in that it is simultaneously at the cutting-edge of science, yet woefully behind other industries like retail and finance. Not surprisingly, healthcare is finally working its way into the big data conversation. Not only is that how every company uses big data, plenty of healthcare companies are using big data this way. Data Healthcare Influence Leadership Learning Media Tools