What real estate can teach marketers about social media

PR Daily

Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money.

10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick.

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Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. However, in businesses that have agent networks, such as residential real estate, additional risk exists.

Financial and Real Estate Assistant - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Putting the “PR” in Partnership Relations


Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity. For its smart home partners, Coldwell Banker has been able to offer speaking and panel opportunities at high level real estate conferences.

The Barbara Corcoran Report: Her Best PR Trump Cards

Social PR Chat

Entrepreneurs wondering if PR is worth the effort may have a whole new respect for the power of the press thanks to real estate icon Barbara Corcoran. The Times made Barbara Corcoran the “go to girl for real estate” when she put out “The Corcoran Report” by churning out statistics.

How marketers can widen their reach on LinkedIn

PR Daily

Recommendations take up a huge chunk of real estate on LinkedIn’s app. If you’re reading a fascinating marketing book but think it might be beneficial for someone in real estate, expand your network by searching for real estate leaders with large followings.

How to Spy on Your Competition & Steal Their Secrets


The real value in spying and checking out the competitors and innovators is not just to copy or add to industry sameness. The real opportunity in using that information is twofold: Model best practices.

3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You’re stressing about it.

What to do if your job sucks!

PR Job Coach

Now that the real estate market is on the upswing look at renting a new apartment or buying a new house, preferably one with a view that enables you extend your vision beyond four walls. You are into the 11th month of your new job. There is no psychological lift from your work.

3 essential online monitoring tactics for informed brand building

PR Daily

The real estate market is hot in Singapore right now, and competition abounds for a firm seeking to connect expatriates and others with the right short- or long-term rental property.

What about Snapchat? Part 1 of 2

Shift Communications

This crisis results in ill-advised actions such as making your premium real estate Times Square billboard a Snapcode (which doesn’t work at most pedestrian angles): We need to measure in order to manage.

5 Tips for Getting Into Live Streaming


Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. The best plans take advantage of the fact that social media data offers real-time information as well as historical.

Pitching 101: How to Pitch a Holiday Gift Guide Blogger


It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now.

Personal Branding: Always Be Prepared for Your Next Job Opportunity


Are you effectively communicating all of these in your online presence and real-world interactions on a daily basis?

Brand 66

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

I speak and often write about the use of mobile technology for crisis communication and crisis management. But there’s one area – and it’s an important area – that I haven’t yet touched on. It involves your website.

Mobile 108

3 PR lessons from SXSW

PR Daily

I’m the COO and managing director of a communications firm in real estate, public affairs, energy, transportation, higher education and non-profits. What began as a local Austin music festival in 1986 just wrapped up its 30 th year as the go-to event for music, film and technology.

How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

Physicians, dentists and attorneys make up a significant portion of their commercial real estate loan business, through funding the purchase of office condo space. (Photo Credit: Deposit Photos, Canva). I have a local bank client that just started working with me in September.

A career roadmap for millennials and Gen Z

PR Daily

It's analogous to saying in real estate, location, location, location. Millennials are more than 80 million strong and growing. They enter the workforce at increasing rates and comprise the largest age demographic.

When PR Jumps On Breaking News (Brangelina Divorce Edition)

ImPRessions - Crenshaw Communications

” Realtor.com: “How Will Angelina Jolie and Brad Pitt Split Their Real Estate? In the public relations industry, keeping up with the news is a must.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

It features online purchasing, automatic inventory, real-time food and menu costing, POS sales integration and more. Focuus shows campaign KPIs in real time.

'Modern Family' ad placement emphasizes storytelling

PR Daily

The show’s often bumbling father, Phil Dunphy, has always been employed as a real estate agent on the show, but last week he came out as a “Realtor.”. Watch this space for Phil Dunphy’s Real Estate #Philsosophies , coming soon. We are real people helping real individuals and providing them with a part of the American dream,” the rep told Associated Press. ABC’s “Modern Family” may have redefined the modern product placement.

How to Get Press for Your Startup

Flack's Revenge

VTS demonstrated their cloud-based commercial real estate leasing and portfolio management platform. Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city.

Your Story Needs White Space


As marketers, we have to think like script writers, musicians and even real estate agents. Have you ever tried to sell your home? Remember just how much decluttering you had to do? You had to do that because people need to put themselves inside your home.

Behind the Headlines With Holly Beverly


I really like both the corporate and agency side, but in some respects, working at an agency is more dynamic in that you are literally working on client accounts and across industries that are enormously diverse – retail, tech, gaming, real estate, foundations and entertainment.

11 Content Marketing Mistakes to Avoid


Treat your headline as the premium real estate that it is, and give it curb appeal. If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Entertain, don’t sell.

A PR pro's guide to link building

PR Daily

If it’s a release for a real estate firm, maybe you could link to an infographic on your site about the prices of houses in different areas. A link from this PR blog isn’t as valuable for a real estate firm as it is for a PR or digital marketing firm.

Is Virtual Reality (VR) The Next Big Thing in Social Media?

Social PR Chat

Let the acronyms flows… Definitions: VR – Virtual reality; when you put this type of headset on, you are fully immersed in what you’re viewing and cut off from the “real world.” The real world with a digital overlay or element added to it.

10 Public Relations Tactics That Will Make You a Startup Rockstar

B2B PR Sense

Almost 25% of the individual investors responding have more than $1 million in investable assets (besides real estate), and half of the asset management firms represented manage more than $1 billion in assets.

4 Keys to Distributing Public Service Announcements


The real estate adage “location, location, location” is also relevant to PSA distribution. Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause.

How to Beat the Competition by ‘Spying’ on Social Media


Jeff Bullas highlights how the real estate services company Movoto looked outside of their industry — at Upworthy — for ideas to revamp their content marketing strategy. Social media has become a centerpiece for brands’ reputations.

#InnovateNow With Mari Smith: Involve Audiences in Content Creation


With super short attention spans and limited real estate in the News Feed, we need to focus on concise, impactful messaging that educates, entertains or does both. When people play together they share, comment, connect, like and friend in real life!

3 ways to make your LinkedIn profile shine

PR Daily

LinkedIn provides real estate for three URLs in the contact information section. While conducting a training session for a client yesterday, I was reminded that many people still associate LinkedIn with the job market.

How to write emails your customers won’t delete

PR Daily

There isn’t much real estate here to being with, but you can pack a punch with a short, focused subject line. Remember when getting an email was exciting? It was thrilling to hear the ding of a new item in your inbox.

Indy 500 Brands: The Social Media Champs


Real-time social media coverage of the 100th running of the Indianapolis 500. According to Bloomberg , these brands spend a small fortune to have their names on that prime real estate. Featured Trends Indianapolis 500 Indy 500 real-time influence

10 ways to land more freelance writing jobs

PR Daily

For example, I have real estate-writing experience. By searching Google for “Commercial Real Estate Publications” or “Commercial Real Estate Blogs, I can gather a list of publications and blogs and start contacting editors.

The PR Agency Review Process is Broken

Ishmael's Corner

Does the agency waste this valuable real estate using only its name, or is there an SEO strategy in play? The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken.

Visual Content and your Brand

The Proactive Report

VISUAL REAL ESTATE. Think about it in terms of pure real estate: a text update could occupy a height of about 50 pixels, whereas an image could take up 500 pixels. Social media has become a melting pot of white noise.