Real Estate Public Relations to Stand Out in a Post COVID Market

Ronn Torossian

The covid pandemic has rocked many businesses, and real estate is among the most affected industries. Now that the governments are easing the restrictions, real estate needs to strategize unique public relation strategies that will make them stand out in the post-Covid market.

PR Strategies for Real Estate Agents to Use NOW

PR for Anyone

In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Which real estate agent are people going to remember when this ends?

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Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

Reputation Us

On April 23, ReputationUs ‘ Casey Boggs presented to members of BOMA Oregon on the importance of enhancing the reputations commercial real estate companies, while preparing for realistic industry crises (e.g., The post Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation appeared first on ReputationUs. No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN.

Real Estate Provides Insight Into PR Growth Areas

HMA Public Relations

The post Real Estate Provides Insight Into PR Growth Areas appeared first on HMA Public Relations. Public Relations 2019 economic development New Year real estateWith 2019 rapidly approaching, agencies are busy planning for the next 12 months. Among the biggest questions: What sectors will provide the greatest opportunities for growth? […].

Branding luxury real estate—insights and inspiration from the experts

Agility PR Solutions

Branding a real estate company, or even an individual building, isn’t just about sales, but about a company making its mark on a city, particularly when it comes to providing a common experience across properties. The post Branding luxury real estate—insights and inspiration from the experts appeared first on Agility PR Solutions.

Marketing Minute #9: Valuable real estate: Inbox

Maine PR Maven

The post Marketing Minute #9: Valuable real estate: Inbox appeared first on | The PR Maven. Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell. Building Relationships Email marketing

What real estate can teach marketers about social media

PR Daily

Real estate in 2016 is a game of marketing, and it’s vital for organizations to engage with potential customers on social media. Real estate often feels like a minefield, where the wrong decision as either a buyer or seller can cost you a significant amount of time and money. Here are a few connections between the real estate industry and how marketing pros should approach social media.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

Cision

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more. Media Moves US

10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick.

Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. In order to do that, like any good real estate agent will tell you, he needs brand awareness. Let me put it another way: Do you know the first and last names of any other real estate agents in town? Kris Lindahl Real Estate billboards in 2050!

Real estate PR—how to improve your reputation as a landlord

Agility PR Solutions

The post Real estate PR—how to improve your reputation as a landlord appeared first on Agility PR Solutions. If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in the future. Fortunately, there are a handful of techniques […].

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

TrendKite

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Financial and Real Estate Assistant - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Another good COVID-19 Crisis PR example

The Stalwart Blog

Blog Commercial Real Estate Coronavirus COVID-19 Crisis Management Crisis PR Crisis Public Relations Landlord Public RelationsLet me interject a little bit of good news or at least a silver lining through the whole Coronavirus pandemic crisis PR matter.

#MediaMonday – Corina Vanek

HMA Public Relations

Featured Media Monday Arizona Daily Sun commerical real estate corina vanek economy Flagstaff Phoenix Phoenix Business JournalUp until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

#MediaMonday – Steve Burks

HMA Public Relations

Featured Media Monday AZ Big Media AZRE Magazine commerical real estate Play Ball PTK Sports Steve BurksFootball – both college and the NFL – is back! The NBA is ramping up. And, baseball has started its playoffs. As a sports fan, this […]. The post #MediaMonday – Steve Burks appeared first on HMA Public Relations.

Prohibition delivers ‘unexpected’ campaign for national estate and lettings agent, Your Move

Prohibition

We have won a major brief from national estate and lettings agent, Your Move , that will see us delivering a digital campaign aimed at engaging with and acquiring ‘unexpected landlords’. Your Move, which is part of LSL Property Services plc group of companies, is the UK’s biggest single brand estate agents, and has more than 260 branches across the UK. Client News estate agents real estate your move

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. However, in businesses that have agent networks, such as residential real estate, additional risk exists. David online reputation management online risk residential real estate

Megaworld’s video raises employee awareness of UN’s sustainable development goals

PR Daily

The theme was relevant for employees of a real estate developer, resulting in the top prize in the ‘Video’ category of PR Daily’s 2020 Nonprofit PR Awards.

AI’s biggest obstacle—consumers don’t fully understand or trust it

Agility PR Solutions

New research from real estate tech firm Entrata reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don’t fully understand its scope or the countless ways in which it affects their […].

PR pros, make sure your pitch passes the 5-second test

PR Daily

As any good real estate agent knows, location is everything: Even the most beautiful homes won’t sell if the neighborhood isn’t ideal. Let’s look at the most valuable parcels of real estate in your email pitch: 1. Your solicitation must be concise and pithy, or journalists will move on. Tick, tick, tick. Your pitch has to land immediately. Generally, it takes about five seconds for a journalist to skim your story idea.

Importance of PR in Today's Uncertain World

PR for Anyone

Here are some successful pitch ideas we used this past week that elicited immediate response from journalists: 1) Real estate – when the Fed dropped interest rates, it crushed the stock market but proved incredibly valuable to the real estate market (NBC).

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In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

New research from pioneering next-generation real estate agency Purplebricks Group uncovers which professions are deemed the most […]. The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

How Re/Max pivoted for Pride Month during the pandemic

PR Daily

Kayla Roofe, senior social media manager for the organization, was able to bring in real estate agents who identify as LGBTQ to share their stories and what “home” means to them. Real estate is a people business,” Roofe says. “I’m

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. It largely has to be relevant to something already in the pipeline – but we cover a very wide range of topics regarding real estate so a lot of things will work. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015.

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Newsjacking with David Meerman Scott

PR for Anyone

David's expertise is backed by real-world experience building businesses, running marketing and sales teams, and advising highly successful companies. And if you're in the real estate business, perhaps they forgot about real estate.

8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

Local real estate developer. I’d love to talk to him about the local real estate market and how he got into real estate investing. #5

Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Director of Communications, Enterprise Real Estate Company (>1000 employees). One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals.

The office is still important for professional communicators

PR Daily

Collin Burwinkel is a member of the Marketing, Public Relations & Communications team at Transwestern, a privately held commercial real estate firm. Here’s one pro’s argument on why we should all consider a return to the office.

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the.more.

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Can A PR Plan Succeed Too Well?

ImPRessions - Crenshaw Communications

That was truly innovative, and it was a real part of the business offering. Yet the real PR coup was WeWork’s positioning. It had all the trappings of a Silicon Valley start-up, yet WeWork was always a real estate company, with the typical risks of a real estate company, like high fixed costs and vulnerability to market cycles. It’s fascinating when a company’s public relations gets ahead of its reality.

8 “curiosity conversations” I’d love to have in 2021

Communications Conversations

Local real estate developer. I’d love to talk to him about the local real estate market and how he got into real estate investing. #5

Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Land Media Using a Non-Profit.

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What the Media is Looking for During This Pandemic

PR for Anyone

Every aspect of the supply chain, service-based industries, restaurants, insurance, real estate, work from home policies, and many more. Here's an interesting question for you. What is the media looking for during this pandemic?

Ben & Jerry’s stops ice cream sales in West Bank, digital newsroom employment dwarfs newspapers, and Toyota holds back on Tokyo Olympics

PR Daily

Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.

Saxum’s Jeff Risley on using this crisis to your advantage

PR Daily

Risley: For the last few months, we’ve been deep into a big internal marketing and branding refresh, including a redesigned website, a shift in thinking for the company, and a focus on communities rather than real estate.

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Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. However, if you follow my guide and learn the real estate of your email pitch, then you’ll earn a much higher response rate from the journalists you’re targeting.

Quantitatively Measuring Reputation for your Brand

TrendKite

For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. Public Relations Measurement Brand Reputation Management

Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. From there I moved on to The Plain Dealer in Cleveland, where I covered real estate. I’m an autos and business reporter for The Detroit News. I focus on Ford Motor Co.