Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation

Reputation Us

On April 23, ReputationUs ‘ Casey Boggs presented to members of BOMA Oregon on the importance of enhancing the reputations commercial real estate companies, while preparing for realistic industry crises (e.g., The post Commercial Real Estate (BOMA): Reputation Management and Crisis Preparation appeared first on ReputationUs. No matter how sophisticated your business operations appear, in today’s world, it’s not IF a crisis will occur, but WHEN.

Real Estate Provides Insight Into PR Growth Areas

HMA Public Relations

The post Real Estate Provides Insight Into PR Growth Areas appeared first on HMA Public Relations. Public Relations 2019 economic development New Year real estateWith 2019 rapidly approaching, agencies are busy planning for the next 12 months. Among the biggest questions: What sectors will provide the greatest opportunities for growth? […].

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Branding luxury real estate—insights and inspiration from the experts

Agility PR Solutions

Branding a real estate company, or even an individual building, isn’t just about sales, but about a company making its mark on a city, particularly when it comes to providing a common experience across properties. The post Branding luxury real estate—insights and inspiration from the experts appeared first on Agility PR Solutions.

Marketing Minute #9: Valuable real estate: Inbox

Maine PR Maven

The post Marketing Minute #9: Valuable real estate: Inbox appeared first on | The PR Maven. Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell. Building Relationships Email marketing

6 strategic tips for next-level real estate PR

Agility PR Solutions

Competing in the real estate industry can feel like an overwhelming thing to do at times. The post 6 strategic tips for next-level real estate PR appeared first on Agility PR Solutions. However, if you have a plan for a compelling PR strategy, you can really outshine your competition. As long as you are willing to be patient and continue working hard, you will be one of the greatest realtors in […].

PR Strategies for Real Estate Agents to Use NOW

PR for Anyone

In this video I share five strategies for Real Estate Agents to be using right now, in the age of Coronavirus, to gain exposure, stay in front of potential buyers and sellers and pitch stories the media will love. Which real estate agent are people going to remember when this ends?

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

Cision

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more. Media Moves US

10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.”

Ishmael's Corner

The post 10 B2B Companies Who Don’t Waste the Precious Online Real Estate, “About Us.” The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Every company website features an “About Us” section. Sometimes, it goes by a different name. Our Story. Corporate Overview. Company Info. Nomenclature aside, all strive to give the visitor a look inside the company, explaining its business, its values and what makes it tick.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

TrendKite

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more

Real estate PR—how to improve your reputation as a landlord

Agility PR Solutions

The post Real estate PR—how to improve your reputation as a landlord appeared first on Agility PR Solutions. If you plan on managing a rental property (or more than one), you should know that your reputation matters. How you’re perceived, both by your current tenants and your prospective ones, could impact your stream of revenue and how you’re able to grow your business in the future. Fortunately, there are a handful of techniques […].

Standing up for real estate mogul Kris Lindahl: 4 reasons I love his marketing approach

Communications Conversations

The (overly) popular real estate mogul has been seen on bus sides, billboards and even in the sky (over Allianz Field and Target Field recently) via his airplane giveaways. In order to do that, like any good real estate agent will tell you, he needs brand awareness. Let me put it another way: Do you know the first and last names of any other real estate agents in town? Kris Lindahl Real Estate billboards in 2050!

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Financial and Real Estate Assistant - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Another good COVID-19 Crisis PR example

The Stalwart Blog

Blog Commercial Real Estate Coronavirus COVID-19 Crisis Management Crisis PR Crisis Public Relations Landlord Public RelationsLet me interject a little bit of good news or at least a silver lining through the whole Coronavirus pandemic crisis PR matter.

#MediaMonday – Corina Vanek

HMA Public Relations

Featured Media Monday Arizona Daily Sun commerical real estate corina vanek economy Flagstaff Phoenix Phoenix Business JournalUp until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

#MediaMonday – Steve Burks

HMA Public Relations

Featured Media Monday AZ Big Media AZRE Magazine commerical real estate Play Ball PTK Sports Steve BurksFootball – both college and the NFL – is back! The NBA is ramping up. And, baseball has started its playoffs. As a sports fan, this […]. The post #MediaMonday – Steve Burks appeared first on HMA Public Relations.

Prohibition delivers ‘unexpected’ campaign for national estate and lettings agent, Your Move

Prohibition

We have won a major brief from national estate and lettings agent, Your Move , that will see us delivering a digital campaign aimed at engaging with and acquiring ‘unexpected landlords’. Your Move, which is part of LSL Property Services plc group of companies, is the UK’s biggest single brand estate agents, and has more than 260 branches across the UK. Client News estate agents real estate your move

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. However, in businesses that have agent networks, such as residential real estate, additional risk exists. David online reputation management online risk residential real estate

AI’s biggest obstacle—consumers don’t fully understand or trust it

Agility PR Solutions

New research from real estate tech firm Entrata reveals that even though many consumers know the broad definition of Artificial Intelligence (the ability of a computer program or a machine to think and learn similar to how a human would), most don’t fully understand its scope or the countless ways in which it affects their […].

PR pros, make sure your pitch passes the 5-second test

PR Daily

As any good real estate agent knows, location is everything: Even the most beautiful homes won’t sell if the neighborhood isn’t ideal. Let’s look at the most valuable parcels of real estate in your email pitch: 1. Your solicitation must be concise and pithy, or journalists will move on. Tick, tick, tick. Your pitch has to land immediately. Generally, it takes about five seconds for a journalist to skim your story idea.

How Re/Max pivoted for Pride Month during the pandemic

PR Daily

Kayla Roofe, senior social media manager for the organization, was able to bring in real estate agents who identify as LGBTQ to share their stories and what “home” means to them. Real estate is a people business,” Roofe says. “I’m

In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

New research from pioneering next-generation real estate agency Purplebricks Group uncovers which professions are deemed the most […]. The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

Knowledge is Power: Media Monitoring and the Bigger Picture

Onclusive

Director of Communications, Enterprise Real Estate Company (>1000 employees). One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals.

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. I’d like to receive real estate related pitches with a consumer advice spin – preferably regarding residential real estate. It largely has to be relevant to something already in the pipeline – but we cover a very wide range of topics regarding real estate so a lot of things will work. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015.

Report 163

The office is still important for professional communicators

PR Daily

Collin Burwinkel is a member of the Marketing, Public Relations & Communications team at Transwestern, a privately held commercial real estate firm. Here’s one pro’s argument on why we should all consider a return to the office.

Can A PR Plan Succeed Too Well?

ImPRessions - Crenshaw Communications

That was truly innovative, and it was a real part of the business offering. Yet the real PR coup was WeWork’s positioning. It had all the trappings of a Silicon Valley start-up, yet WeWork was always a real estate company, with the typical risks of a real estate company, like high fixed costs and vulnerability to market cycles. It’s fascinating when a company’s public relations gets ahead of its reality.

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” Today I’m making an exception. The Holmes Report recognized our Asia Pacific team as the.more.

Agency 107

Saxum’s Jeff Risley on using this crisis to your advantage

PR Daily

Risley: For the last few months, we’ve been deep into a big internal marketing and branding refresh, including a redesigned website, a shift in thinking for the company, and a focus on communities rather than real estate.

Crisis 149

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Let’s look at the most valuable slices of real estate in your email pitch: Your subject line should grab attention in a crowded and boring inbox. However, if you follow my guide and learn the real estate of your email pitch, then you’ll earn a much higher response rate from the journalists you’re targeting.

Quantitatively Measuring Reputation for your Brand

TrendKite

For most of us, our most important business asset is not proprietary technology, sophisticated equipment or real estate. It’s not even our customers. It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand. Public Relations Measurement Brand Reputation Management

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired. Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable.

Hasbro’s ‘Millennial Monopoly’ sparks backlash online

PR Daily

Below, the game’s tagline reads: “Forget real estate. So rather than collect cash and real estate, as in traditional versions, players collect experiences such as dining at a vegan bistro or doing a meditation retreat—or simply staying in their parents’ basement. The taglines read: “Forget real estate, you can’t afford it anyway,” and “Adulting is hard. Hasbro 's #Millennial Monopoly says "forget real estate, you cant afford it anyway."

5 examples of clever, creative COVID-19 pivots

PR Daily

Brookfield Properties, one of the world’s largest real estate managers, owns malls across the United States. The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Those seeking to improve results might want to take a page from the real estate business. Similarly, the influencer’s network perch – and how they connect with other circles – can hold the keys to that showcase property (OK, I’ll stop with the bad real estate puns). When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings.

4 tips for finding a marketing partner

PR Daily

As an example, a real estate agent could partner with a local furniture boutique. For example, if a real estate agent is partnering with a lending company to guest blog on their website, both parties should agree on the topic and set a timeline for completing the article. Adrian Fisher is the founder and CEO of PropertySimple , a real estate technology software company.

Executives can find—and offer—authenticity on LinkedIn

PR Daily

A real estate CEO discusses the merits of the professional network, along with suggesting ways to gain a voice on the platform. As CEO of a modern commercial real estate company, I spend much of my day in two ways: (1) meeting with people in person, and (2) speaking with people online. . SquareFoot founder and CEO Jonathan Wasserstrum has worked for over a decade in commercial real estate. .

20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

She covers major retail trends and news and even covers a bit of real estate news! Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source.

Retail 213

Trust crisis: 5 changes you must embrace for 2021

PR Daily

It’s never been easier or more cost-effective for communicators to monitor in real-time using monitoring tools such as Sprout Social , supported by a strong reactive strategy and process for emerging issues along with paid social ads to ensure your messages are seen by the right audiences.

Crisis 156

30 jobs in the PR and marketing world

PR Daily

8z Real Estate. Berkshire Hathaway HomeServices Ambassador Real Estate. Workplace culture is about more than flashy amenities. Employees want to work at an organization that promotes creativity and originality and fosters professional growth. Entrepreneur , with Energage , released the third annual “ Top Company Cultures List ,” which features U.S.

5 Tips for Getting Into Live Streaming

Cision

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. The ability to transmit and receive live video over the Internet is not a new concept. Live streaming video games have been going on for years.