The Resolution Blog

JULY 16, 2020

Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. The post Storytelling With Data appeared first on PR Resolution — by CoverageBook.

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Storytelling Data Reputation Interviews 156

Agility PR Solutions

AUGUST 13, 2023

It’s time to recalibrate your strategies and catapult data-led storytelling to center stage. Harnessing the power […] The post How to improve the return on your PR efforts with data-led storytelling appeared first on Agility PR Solutions.

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Storytelling Data How To Publicity 145

PR for Anyone

JUNE 16, 2020

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. Part One of ‘Effective Storytelling with Cindy Ashton’ Cindy Ashton is a Virtual & Keynote Speaker + Award-Winning TV Host.

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Storytelling Newspapers Television Writing 208

Agility PR Solutions

OCTOBER 30, 2023

In addition, you must also compete with this current generation’s […] The post Data-driven storytelling: PR’s next big adventure—here’s how it works appeared first on Agility PR Solutions. The rapidity at which new trends become stale can be daunting for any PR professional trying to pinpoint and capture the zeitgeist.

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Storytelling Data Trends Communications 110

Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact.

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Storytelling Marketing Consumer Brand 218

5W PR

SEPTEMBER 25, 2023

One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Brand storytelling is the practice of using narratives to convey the essence, values, and purpose of a brand. Brand storytelling aims to evoke emotions, forge connections, and communicate the brand’s unique identity.

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Agility PR Solutions

NOVEMBER 9, 2022

The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. Too often, though, companies default to using PR to push their products or services, instead of their story. You may be asking: what’s wrong with that?

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Media Relations Storytelling Media Brand 172

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. That’s performance storytelling.

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Storytelling B2C Pitching Measurement 284

The Hoyt Organization

NOVEMBER 24, 2023

Consequently, this shift necessitates a new narrative for public relations in 2024, where purpose-driven storytelling and authenticity take center stage. What Is Purpose-driven Storytelling? That said, the art of storytelling lies not solely in the story itself but in its narration. It’s how we engage and learn.

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Storytelling Publicity Consumer Brand 52

HMA Public Relations

DECEMBER 7, 2022

If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!

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Storytelling Marketing Blogging Brand 73

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. What a weird year.

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Storytelling Exercises Communications Publicity 141

Agility PR Solutions

MARCH 30, 2023

One approach to take is storytelling and creative writing. By leveraging the power of words, it’s possible to reach different target audiences on a more personal level—breaking through any language […] The post Building relationships with clients through storytelling & creative writing appeared first on Agility PR Solutions.

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Storytelling Creativity Writing Agency 85

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing. Authenticity.

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Storytelling B2B Brand Branding 88

Agility PR Solutions

JANUARY 15, 2023

The post 6 ways to use video storytelling to create a connection with your audience appeared first on Agility PR Solutions. That’s right. What once was the latest marketing trend has now become a marketing staple. And it’s not hard to see why. From demonstrating how […].

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Storytelling Video Trends Consumer 153

Sword and the Script

MAY 16, 2023

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident. Refusal of the Call.”

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Storytelling B2B Marketing Wikipedia 102

Axia PR

JULY 12, 2022

In this episode, guest Rob Biesenbach, keynote speaker, author, and retired actor, and host Jason Mudd discuss the power of saying “No,” the importance of storytelling, how to become a keynote speaker, and challenges keynote speakers face. Rob worked in corporate communications by day and began a secondary career of acting at night.

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Storytelling Corporate Communications How To 174

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. So, what are some good examples of storytelling?

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Storytelling Examples B2B Google 127

Agility PR Solutions

MAY 23, 2023

Yet storytelling is important in other areas as well, including public relations. […] The post 4 reasons why storytelling is so important in public relations appeared first on Agility PR Solutions. It is part of their marketing plan and a way to make their business and products memorable and exciting.

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Storytelling Publicity Marketing 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

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Storytelling How To Software Communications 145

Agility PR Solutions

JUNE 28, 2023

From ancient storytellers spinning mythical yarns by the campfire to modern-day content creators and marketers spinning irresistible narratives on the vast canvas of […] The post The power of storytelling in content marketing: Why PR pros must embrace it appeared first on Agility PR Solutions.

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Storytelling Content Marketing Marketing Publicity 78

Presspage

AUGUST 24, 2023

Furthermore, Porsche's core values, including exclusivity, entrepreneurship, design, and performance, serve as the foundation for their storytelling approach. Insights Content This way, Porsche shifted its approach, leveraging owned data and storytelling competence, rather than solely relying on earned media through journalists.

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Storytelling Brand Branding Strategy 78

Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.”

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Storytelling Communications Publicity Case Study 105

Ishmael's Corner

DECEMBER 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). The post The Top 10 Storytelling Posts of 2020, Part II appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Communications Blogging Publicity 112

The Hoyt Organization

JUNE 24, 2023

Storytelling serves as pivotal means to exchange experiences and propagate knowledge throughout generations with ease and openness. In public relations, it has become a powerful tool used by organizations to convey their brand or message and engage with stakeholders.

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Storytelling Publicity Brand Branding 59

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Storytelling Communications Survey Brand 137

Prowly

FEBRUARY 2, 2021

The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine. Let’s face it: nobody cares if your company is the “largest homegrown retailer in the region” or the “best employer in the world”.

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Data-Driven PR Storytelling Data How To 180

PRSay

JANUARY 8, 2019

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Storytelling Media Media Relations Nonprofit 163

Deirdre Breakenridge

DECEMBER 4, 2018

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Here are some storytelling tips that will help your organization empower young adults to create change: Tip #1: Use the right platform.

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Storytelling Nonprofit Instagram Social Media 240

ImPRessions - Crenshaw Communications

JULY 10, 2018

The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling. But once the news broke, I was hooked.

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Storytelling Social Media Media Communications 174

Ishmael's Corner

JUNE 25, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Storytelling Data Communications Publicity 116

Presspage

NOVEMBER 29, 2022

These teams are in need of a streamlined process that enables them to respond to media in a timely and consistent manner, maintain the narrative, and to focus on the proactive storytelling. Tech that controls the chaos instead of adding to it.

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Storytelling Crisis Tourism Communications 78

Prohibition

OCTOBER 13, 2022

However, there is another component that is just as important in the public relations industry – the art of storytelling. PR storytelling is an incredibly powerful tool for marketers to communicate information, humanise a brand and build trust. The most powerful tool in storytelling is personalisation.

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Storytelling Media Relations Publicity B2C 62

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. Connecting Data and Storytelling. Be emotive. The Importance of Understanding Data.

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Storytelling Communications Data Social Media 0

Agility PR Solutions

FEBRUARY 2, 2022

The post Incorporating storytelling into your B2B influencer marketing appeared first on Agility PR Solutions. In all of their promotional efforts, they have to focus on connecting with new consumers, expanding their reach, and building relationships with consumers that are […].

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Storytelling B2B Marketing Consumer 91

Onclusive

SEPTEMBER 17, 2015

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. movies, television, novels, etc.),

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Storytelling Television Conference Publicity 150

Agility PR Solutions

AUGUST 16, 2021

The post How social media can help executives hit a brand storytelling home run appeared first on Agility PR Solutions. But unlike a magical baseball diamond in Iowa where the masses unwittingly flock, social media is a different animal entirely. However, if […].

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Social Media Storytelling Media Brand 148

Agility PR Solutions

APRIL 6, 2021

The post PR storytelling: More than ever, home is what you make of it appeared first on Agility PR Solutions. There are hundreds of products and services that owners can consider for their homes—suitable for both inside and out. And, when it comes to gaining consumer awareness in this space, the media and influencers […].

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Storytelling Consumer Media Technology 161