Ronn Torossian

SEPTEMBER 2, 2020

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on.

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Ronn Torossian

MAY 20, 2021

Storytelling in brand management is a type of content strategy. The post Brand Management Storytelling appeared first on. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span.

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ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

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The Resolution Blog

JULY 16, 2020

Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.

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Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […].

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PR for Anyone

JUNE 16, 2020

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. The art of storytelling is more about showing rather than just telling.

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PR Daily

AUGUST 24, 2021

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. But to me, it raises the bar for great storytelling. As editors and influencers continue to push visual storytelling even further, brands must be careful to not get left behind.

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ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

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HMA Public Relations

JANUARY 18, 2022

Public Relations Social Media StorytellingEveryone loves a good story. Find out how to tell the story of your brand or business and connect with audiences with Justin Liggin.

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Onclusive

SEPTEMBER 17, 2015

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),

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PR Daily

OCTOBER 19, 2021

We need to “up” our visual storytelling game. They know what good storytelling looks like, and content creators need to keep up and stand out. The post What powerful visual storytelling looks like in health care appeared first on PR Daily.

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PR Daily

MAY 11, 2021

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues.

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PR Daily

OCTOBER 30, 2020

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Onclusive

APRIL 19, 2017

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

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Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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PR Daily

JULY 14, 2020

Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

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PR Daily

MARCH 29, 2021

The post 3 post-WFH video storytelling mistakes appeared first on PR Daily. Branding Content Marketing PR Industry Ragan Training Takeaways Storytelling Visual & Video Communications

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PR Daily

JULY 29, 2020

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

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Doctor Spin

FEBRUARY 14, 2019

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Elements Character Arc Pinch Point Plot Point Storytelling ElementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

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PR Daily

OCTOBER 20, 2020

The post How storytelling builds trusted relationships appeared first on PR Daily. Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”.

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PR Daily

JANUARY 6, 2022

Storytelling is part of what makes us human and is fundamental to who we are. For the nonprofit sector, storytelling has the power to get people excited about a particular organization and ultimately buy into its mission. Elements of nonprofit storytelling.

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PR Daily

APRIL 8, 2021

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. The post Conquer the “statistic scaries” and optimize data-driven storytelling appeared first on PR Daily.

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Ishmael's Corner

DECEMBER 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). Techniques For Effective Business Communications. Tuesday’s list covered considerable ground.

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Doctor Spin

FEBRUARY 14, 2019

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Character Arc Pinch Point Plot Point storytelling elementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

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Storytelling Television Insurance Insurance 63

PR Daily

DECEMBER 2, 2019

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

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ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

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Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story.

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PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

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PR Daily

NOVEMBER 5, 2021

The post How ClassPass used data in storytelling in its pandemic response appeared first on PR Daily. Global Head of PR Mandy Menaker shares how a single data point can be turned into hundreds of stories, both local and national, to fit a variety of strategic needs.

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Ishmael's Corner

JUNE 25, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari.

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Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: . That’s performance storytelling.

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Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.

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Onclusive

JULY 27, 2016

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytellingThis is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].

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Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

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PR Daily

JUNE 14, 2019

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Five parts of brand storytelling.

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PR Daily

JUNE 19, 2018

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

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PR Daily

MARCH 15, 2020

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily. PR Industry Social Media Storytelling

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Muck Rack

FEBRUARY 13, 2020

Getting on the same page about storytelling

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