Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

Effective Visual Storytelling

The Proactive Report

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

Storytelling at a Massive Scale

AirPR

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

Storytelling: Why It’ll Always Be Important

AirPR

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytelling

How Storytelling Connects Paid, Earned, and Owned Media

AirPR

Breaking down silos between Paid, Earned & Owned media through continuous storytelling. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing. The new continuous storytelling cycle. The post How Storytelling Connects Paid, Earned, and Owned Media appeared first on AirPR. We are all familiar now with the PESO model.

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Here’s How to Use Storytelling to Improve Your Crowdfunding

ReimaginePR

If you’re looking to raise funding for your new idea, then it’s time to brush up on your storytelling skills. Let’s discuss my favorite tips for how to use storytelling in your crowdfunding efforts. Storytelling for Crowdfunding Best Practices.

New Twitter Rules Good for Brand Storytelling

The Proactive Report

But there are some changes you can put to good use in brand storytelling. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitterTwitter rules have always restricted content to 140-characters.

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling? Techniques For Effective Business Communications.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Pulse of the Profession communication language storytelling strategies & tactics

The Power of Storytelling in PR

Cision

— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Research Indicates PR Pros Believe They Do Get Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I speak at the Mumbrella Conference in Singapore tomorrow, charged with answering the question, “Does PR Get Storytelling?” The post Research Indicates PR Pros Believe They Do Get Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Finding Our Inner Picasso in Portland: The Art Form of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. The post Finding Our Inner Picasso in Portland: The Art Form of Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Latest And Greatest PR Storytelling Tips

ImPRessions - Crenshaw Communications

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller. Consider all storytelling channels.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life.

Embracing Language as a Storytelling Tool for PR in 2018

PRSay

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Pulse of the Profession communication language storytelling strategies & tactics

Should We be Storytelling or Story Making?

The Proactive Report

David Berkowitz, CMO of the digital agency MRY in New York City, has a different idea: he sees storytelling as just another broadcast activity, when in fact, the power of story lies in the response you evoke in the audience. Content Marketing content media online PR story making storytelling

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Storytelling is the new “black” when it comes to business communications. Techniques For Effective Business Communications.

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Scientific Study Correlates Storytelling to Gender-specific Outcomes

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more. Techniques For Effective Business Communications.

The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. If there were ever a year that proved life is better than fiction, it was 2016. As always, subjectivity rules my curation of the best posts of the year.

Building the Habit of Business Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Applying Storytelling Techniques to the Humble Job Description

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Storytelling Techniques to the Humble Job Description appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Persuasive language has a say in the success or failure of virtually every job (ventriloquists get a pass).

Irish Fans Bring Contrarian Storytelling to the Euro Cup

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Irish Fans Bring Contrarian Storytelling to the Euro Cup appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Why you need to become a storyteller

Public Relations Sydney

The post Why you need to become a storyteller appeared first on Public Relations Sydney. Entrepreneur PR tips social entrepreneur Success Stories Catriona Pollard from unknown to expert personal branding social media storytelling success stories TEDx talk

Words Can Underpin Visual Storytelling. Let Me Explain.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The basis of visual storytelling can come from words. The post Words Can Underpin Visual Storytelling. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. That’s right. I call these “word visuals.” They’re perfect for PR folks who can struggle with bringing a visual dimension to communications.

“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. Techniques For Effective Business Communications. I’ve known Shawn Callahan for some time.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.

Results Matter: How Storytelling Achieves Ultimate ROI

PRSay

Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math. Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales.

Monday Roundup: Measuring Storytelling

Waxing UnLyrical

Every PR pro knows the importance of storytelling. Here are some tips on getting started measuring your storytelling efforts. Why: “And as any good PR pro knows, storytelling is also key to a successful campaign—yet it’s only half of the equation.

Five Business Storytelling Lessons in a 75-second Video From Canal+

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. After a recent watch, I realized the video delivers a few pain-free lessons in business storytelling. Techniques For Effective Business Communications.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. Marketing PR B2B creative marketing storytelling unscripted marketing

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling.

Hillary Clinton, a Cigar and the Power of Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. By Raf Stevens Storytelling is a powerful weapon. Executives who deploy storytelling efficiently are better able to convince their target audiences and achieve their business objectives.more.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling.