Ronn Torossian

SEPTEMBER 2, 2020

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on.

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The Resolution Blog

JULY 16, 2020

Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. The post Storytelling With Data appeared first on PR Resolution — by CoverageBook. PR has a reputation for not using data as well as other marketing disciplines.

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Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […].

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PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

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PR Daily

JULY 29, 2020

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. Learn more about best practices for brand storytelling during the COVID-19 crisis and more by joining Ragan’s Brand Storytelling During a Crisis Virtual Conference Aug. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

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Onclusive

SEPTEMBER 17, 2015

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),

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PR Daily

SEPTEMBER 1, 2020

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

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PR Daily

JULY 14, 2020

Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Storytelling Visual & Video Communications Writing & Editing

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Muck Rack

FEBRUARY 13, 2020

Getting on the same page about storytelling

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Doctor Spin

FEBRUARY 14, 2019

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Elements Character Arc Pinch Point Plot Point Storytelling ElementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

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PR Daily

AUGUST 24, 2020

This kind of epic storytelling isn’t accidental. Keep the purpose of your story in mind as you craft it to elevate your storytelling. Where are you finding storytelling inspiration these days, PR Daily readers?

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PR Daily

DECEMBER 2, 2019

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

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Onclusive

APRIL 19, 2017

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

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ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

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Doctor Spin

FEBRUARY 14, 2019

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Character Arc Pinch Point Plot Point storytelling elementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

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Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.

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PR Daily

JUNE 19, 2018

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals?

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Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story.

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Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

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Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: . That’s performance storytelling.

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B2B PR Sense

SEPTEMBER 4, 2020

Data and storytelling are probably two words that you wouldn't expect to go together. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand. What is Data Storytelling?

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Ishmael's Corner

JUNE 25, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari.

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PR Daily

JUNE 14, 2019

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Five parts of brand storytelling.

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ImPRessions - Crenshaw Communications

JULY 10, 2018

The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling.

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PR Daily

APRIL 1, 2019

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Getting people excited about feminine products can be a tough sell, so Always’ strategy of associating its brand with the larger cause of female empowerment is a great example of savvy storytelling. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.

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Ishmael's Corner

JANUARY 6, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Best Storytelling Posts of 2019 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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PR Daily

MARCH 15, 2020

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily. PR Industry Social Media StorytellingThe spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’.

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PR Daily

JULY 9, 2019

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

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PR Daily

MARCH 26, 2019

The radio commentator Paul Harvey was a master storyteller. The post 4 ways to electrify speeches through storytelling appeared first on PR Daily. Speechwriting Storytelling Writing & Editing public speaking tipsThe platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.

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Business Wire

JULY 30, 2020

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers. education public relations

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Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.

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Onclusive

JULY 27, 2016

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytellingThis is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].

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Ishmael's Corner

OCTOBER 1, 2016

The Art Of Storytelling In Business Communications And Public Relations. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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The Proactive Report

AUGUST 24, 2015

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

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PR Daily

JULY 30, 2019

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.

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Onclusive

FEBRUARY 16, 2016

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Percolate PR public relations storytelling

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PR Daily

SEPTEMBER 19, 2019

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I The post 5 ways to infuse emotion into your storytelling appeared first on PR Daily.

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Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling? Techniques For Effective Business Communications.

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Ishmael's Corner

AUGUST 30, 2015

The Art Of Storytelling In Business Communications And Public Relations. Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. Techniques For Effective Business Communications.

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PR Daily

AUGUST 6, 2019

The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. Define your organization’s mission and vision from the beginning, because it will inform both your storytelling and your brand’s voice throughout all communications efforts. If you want storytelling efforts that carry emotion, shine a spotlight on your employees and drop the corporate speak.

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