Storytelling in Digital Marketing

Ronn Torossian

Storytelling is one of the founding concepts of marketing. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […].

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Elements Character Arc Pinch Point Plot Point Storytelling Element

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 ways Microsoft’s chief storyteller makes content more human

PR Daily

Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By

PR Agency Turns to Advertising for Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post PR Agency Turns to Advertising for Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling Structures

Doctor Spin

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Character Arc Pinch Point Plot Point storytelling element

4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The whitepaper turned into an entire campaign full of stories and content—many of which provide lessons in storytelling excellence. If you want storytelling efforts that carry emotion, shine a spotlight on your employees and drop the corporate speak.

Share your internal storytelling prowess

PR Daily

The post Share your internal storytelling prowess appeared first on PR Daily. Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. Don’t miss the Oct. 4 deadline. Ragan Awards

10 spellbinding examples of social media storytelling

PR Daily

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.

Effective Visual Storytelling

The Proactive Report

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Bridging PR and Sales Through Storytelling

Onclusive

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),

4 ways to electrify speeches through storytelling

PR Daily

The radio commentator Paul Harvey was a master storyteller. The post 4 ways to electrify speeches through storytelling appeared first on PR Daily. Speechwriting Storytelling Writing & Editing public speaking tips

Share your internal storytelling prowess

PR Daily

The post Share your internal storytelling prowess appeared first on PR Daily. Submit your best internal content, campaigns and intranets to Ragan’s Employee Communications Awards. Don’t miss the Oct. 4 deadline. Ragan Awards

5 crucial elements of brand storytelling

PR Daily

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Five parts of brand storytelling.

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. PR Training best practices Media Relations storytellin

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. In other words, data-driven storytelling produces leads.

6 ways to up your storytelling game

PR Daily

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: . That’s performance storytelling.

Storytelling at a Massive Scale

Onclusive

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

How can data improve your storytelling?

PR Daily

Unfortunately, a business that prides itself on storytelling and communication may feel threatened by the influx of data-driven PR and marketing methods that leave little room for creativity. Data supports storytelling by bringing credibility to your PR message.

Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytelling

3 reasons storytelling is essential in health care marketing

PR Daily

Health care storytelling is slowed by two significant challenges: complexity and regulations. A one-size-fits-all approach to storytelling doesn’t work. A common storytelling mistake is urging your audience to follow along rather than join in. Health Care Storytelling

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Storytelling is the new “black” when it comes to business communications. Techniques For Effective Business Communications.

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. Content Marketing Social Media Storytelling digital marketing

5 sites that will sharpen your storytelling skills

Onclusive

One of the many hats a PR Engineer wears is that of storytelling. Percolate PR public relations storytelling

At ServiceNow, every communicator is a storyteller

PR Daily

Lest you doubt the importance of storytelling at the cloud computing company ServiceNow , a staffing priority gives away the game. Every member of the communication team is a storyteller, says Emily Russel, head of the employee communications and engagement team.

Wanted: Talented brand storytellers

PR Daily

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals?

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

Drew Keller , a video consultant and storyteller, says the struggle to make boring content interesting is a common problem. The post Survey: Measurement, storytelling cited as top weaknesses appeared first on PR Daily. Content Marketing Measurement Storytelling PR survey

Survey 107

Data and creativity – How APCO uses NewsWhip for its storytelling campaigns

NewsWhip

The post Data and creativity – How APCO uses NewsWhip for its storytelling campaigns appeared first on NewsWhip. Communications & PR Interviews Communications creative PR Storytelling[…].

The Thai Cave Rescue And The Power Of Storytelling

ImPRessions - Crenshaw Communications

The national fascination tells us something about PR , storytelling, and ourselves. While his post points out how the cave narrative conforms to certain storytelling archetypes (and primal fears), it also notes the many ways in which it departs from classic storytelling.

Connecting Anecdotes to Storytelling in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Do PR People Get Storytelling?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. You half expect carnival barkers shouting, “Step into our tent, and we’ll show you how to tap the magic powers of storytelling to connect with the outside world, eat canapes at Davos and pal around with Anderson Cooper.” The post Do PR People Get Storytelling? Techniques For Effective Business Communications.

Storytelling Techniques: Avoiding the Humble Brag

ReimaginePR

In fact, More and more businesses are using the humble brag during their storytelling—and it’s driving everyone nuts! I’ve also seen humble brags weaved in throughout a brand’s storytelling. Blog Storytelling Techniques Brand Story brand storytelling humble brags PR Advice Product

Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

R.I.P. storytelling—storycrafting is where we should focus now

Agility PR Solutions

The post R.I.P. storytelling—storycrafting is where we should focus now appeared first on Agility PR Solutions. Whether you are with a PR agency, a social agency or an ad agency, there is this perception that you have to be in the business of telling good stories.

For better or worse: The power of emotions and storytelling

Muck Rack

For better or worse: The power of emotions and storytelling

Power of Digital Storytelling: A Guide for Nonprofits to Engage Youth to Become Change Agents

PR Expanded

Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. One great example of using emotional storytelling is Humans of New York (HONY).

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. The post Where Do You Find Data For PR Storytelling? Crenshaw Communications PR Fish Bowl public relations data-driven PR PR content PR storytelling tech pr