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Storytelling That Stands Out

Ronn Torossian

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on. Humor is one way. Consumers have a lot more […].

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Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. The post Brand Management Storytelling appeared first on. The post Brand Management Storytelling appeared first on. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span.

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B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them. Don’t get me wrong. But making the switch is tough.

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Media Storytelling

PR for Anyone

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling. But storytelling… you know marketing used to be just kind of cut and paste.

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The Growth PR Playbook

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Download this playbook to read about: The 4 Pillars of Growth PR.

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Lesson on storytelling for B2B marketing: Star Wars and Harry Potter are the same story

Sword and the Script

If you want to be effective at storytelling, there’s a successful structure and format that human beings across cultures have independently discovered – and it’s older than Yoda I loved Star Wars as a kid. Storytelling format: the archetypal hero’s journey That these two stories are similar isn’t an accident. Refusal of the Call.”

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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. Most brand storytelling sucks. Hey, I get it. Watch the news?