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What is Corporate Storytelling and How Do I Use it?

Spin Sucks

The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Related Stories Which Brand Storytelling Persona are You? Four Elements of Successful Brand Storytelling Tackling Your Top Three Toughest PR Content Challenges.

Seven Skills Every PR Pro Must Have to Excel at Storytelling

Spin Sucks

Storytelling is an art. Storytelling has been and always will be the single most valuable skill any PR pro must have. Jo Trizila uncovers the skill-set every PR professional must have to be a good storyteller.

The Minimalist Approach to Brand Storytelling

Spin Sucks

Brand storytelling. But it is a much more elite group who include the five-parts of brand storytelling and tell stories which allow their consumers to be narrators, directors, or even characters. Brand Storytelling Requires Freedom. By Laura Petrolino.

What You Can Learn About Storytelling from Charity Water

Spin Sucks

Bryan Adams argues that once you realize the power inherent in effective storytelling, you have the potential to revolutionize the way you recruit talent, develop your business, and shape the world. The post What You Can Learn About Storytelling from Charity Water appeared first on Spin Sucks.

Art and Science: The Three Pillars of Storytelling Mapped to Data


People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career?

The Art of Storytelling

Spin Sucks

Content = storytelling. Storytelling Actually Isn’t Simple. But Storytelling Sounds Hard! Storytelling isn’t hard. When you communicate with your customers – not at them – through storytelling, you are developing a unique and collaborative connection with them.

The Power of Storytelling in PR


— Steve Clayton, Chief Storyteller, Microsoft. The essence of great storytelling is taking the reader on a journey. Below, I’ve outlined the rules of storytelling, as shared by the storyteller guru himself. The four P’s of storytelling.

Sensory Awareness and Storytelling

Spin Sucks

Sensory Awareness and Storytelling. The post Sensory Awareness and Storytelling appeared first on Spin Sucks. Related Stories Back-to-School Guide for the PR Professional The Minimalist Approach to Brand Storytelling Creative Marketing the April Fools’ Way.

Which Brand Storytelling Persona are You?

Spin Sucks

The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You?

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

Effective Visual Storytelling

The Proactive Report

Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual

New Twitter Rules Good for Brand Storytelling

The Proactive Report

But there are some changes you can put to good use in brand storytelling. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitterTwitter rules have always restricted content to 140-characters.

Five Storytelling Techniques to Give Business Communications Liftoff

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Storytelling is the new “black” when it comes to business communications. Techniques For Effective Business Communications.

Authentic Storytelling in an Age of Mass Marketing

Spin Sucks

Most brands are] using storytelling as an entertainment form to get your attention, instead of an emotional form to win your heart and mind and get you really involved. Though the idea isn’t revolutionary, it is storytelling at its best, by driving at how we view our place in the world.

Transmedia Storytelling for Content Creators

Spin Sucks

In its simplest form, transmedia is a storytelling technique that ties multiple platforms together to tell a common story. While the origin of transmedia is greatly debated, the simple fact is that a holistic understanding of storytelling and building a brand franchise has existed for decades.

Microsite Makes a Case for “Storytelling Techniques” in Business Communications

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Since conducting our first storytelling workshop in 2011, the honing of the material has been a never-ending process. The post Microsite Makes a Case for “Storytelling Techniques” in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Lessons You Can Take from The New York Times Storytelling

Spin Sucks

But there are so many lessons about storytelling you can take from the newspaper, no matter how old or new your history. Communication Storytelling business timeline facebook for businesses New York Times storytelling the lively morgue

Building the Habit of Business Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Many business professionals today accept storytelling as an effective means for communicating … in theory. The post Building the Habit of Business Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storymaking vs. Storytelling: Learn from Mary Poppins

Spin Sucks

Putting Mary’s possibly questionable child-rearing capabilities to the side, it becomes apparent that Burt, in that moment, successfully moved beyond effective storytelling and went straight into superior storymaking. Storymaking vs. Storytelling Storytelling is one-way communication.

5 Unexpected Storytelling Lessons From Beth Comstock

The Influential Marketing Blog

Every year outside the well scripted confines of Manhattan an epic event called The Future of Storytelling brings together designers, technologists, builders and brand marketers to ask the most fundamental question facing any creator: how do you tell a story that people will care about?

Guitar Center: Content Marketing and Storytelling at Their Best


Check out Guitar Centre on YouTube and get ready to be totally blown away—and see some examples of content marketing and storytelling at their best. It’s no small feat.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 ways to translate your storytelling to PR

PR Daily

The world’s best communications pros are also some the best storytellers. To master storytelling is easier said than done—especially when tasked with unrealistic expectations and executives wonder why all content doesn’t magically “go viral.”.

Tips for effective storytelling

PR Daily

With information overloading our daily lives, one vital aspect of our profession is often overlooked: storytelling. An emphasis on good storytelling techniques can be the difference between becoming part of the noise or rising high above it.

“The Big Short” Shows the Power of Storytelling in Communicating Complexity

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. You see, he runs a management consultancy based in Australia that specializes in the use of storytelling in business. Techniques For Effective Business Communications. I’ve known Shawn Callahan for some time.

Bridging PR and Sales Through Storytelling


When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),

Results Matter: How Storytelling Achieves Ultimate ROI


Pulse of the Profession Business Media public relations storytelling strategyIt’s time to cut the jokes about public relations professionals and math. Today’s successful PR pros understand how to use measurement and analytics to tie their work to bottom-line business results such as new sales.

Once Upon a Time…3 Keys to Good PR Storytelling


In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Monday Roundup: Storytelling

Waxing UnLyrical

As the holidays approach, we’re reminded daily of the importance of storytelling. Just like Christmas, though, the spirit of storytelling is important for business all year round. This week’s roundup features seven posts from around the web that focus on storytelling.

Monday Roundup: Nonprofit Storytelling

Waxing UnLyrical

This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. The 4 C’s of Nonprofit Storytelling. Four Classic Storylines for Nonprofit Storytelling.

The True Value of Storytelling: Nail your Brand Narrative

Waxing UnLyrical

Why Storytelling is So Effective. Brand storytelling you allows you to connect with your audience by allowing them to see behind the scenes of your company, into the personalities and humans that really matter. Guinness is a brand who knows the power of emotional storytelling.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Guest Post by Leta Soza.

The Three Elements of Storytelling

Spin Sucks

Thirty second morality plays flashed a quick and simple kind of storytelling bent to sell products. The craft of storytelling is important because it gets the message into the guts, not the head, of the reader. Storytelling has long been an important marketing tool.

If Storytelling “Comes Naturally,” Why Is It So Hard?

Rock the Status Quo

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

And storytelling in B2B marketing is the theme for this weeks’ Unscripted Marketing links [UML]. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. Marketing PR B2B creative marketing storytelling unscripted marketing

B2B 28

6 Resources That Will Make You a Better Storyteller

Waxing UnLyrical

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. What resources do you turn to for storytelling advice and inspiration?

5 sites that will sharpen your storytelling skills


One of the many hats a PR Engineer wears is that of storytelling. Percolate PR public relations storytelling

Storytelling Learned from Ann Romney

Spin Sucks

But as a speechwriter and storyteller, I watched. Storytelling is a smart tactic to win the hearts of audiences, and therefore, their votes. Communication Storytelling ann romney barbara sawyers mitt romney republican national convention storytelling

Storytelling at a Massive Scale


Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

Monday Roundup: Compelling Storytelling

Waxing UnLyrical

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling.