Media Storytelling

PR for Anyone

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. The best way to do this is through the power of storytelling.

Storytelling That Stands Out

Ronn Torossian

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on.

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Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. The post Brand Management Storytelling appeared first on. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span.

B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Storytelling With Data

The Resolution Blog

Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.

Effective Storytelling with Cindy Ashton

PR for Anyone

Christina Daves (01:09-01:13) We've seen many great storytellers that completely captured our hearts, whether it's a great movie or something that we read somewhere when someone's trying to get their message across. The art of storytelling is more about showing rather than just telling.

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. So we always made sure to apply Hollywood storytelling norms when we created our best videos.”.

Bridging PR and Sales Through Storytelling

Onclusive

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),

3 best practices for helping leaders be better storytellers

PR Daily

From coaching your leaders on body language to repurposing sound bites, here are three tips to make your brand storytelling stand out. PR pros, what are your best practices for brand storytelling? Content Marketing Storytelling Visual & Video Communications Writing & Editing

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

How to improve your ESG storytelling without greenwashing

PR Daily

Communicators have the task of using great storytelling principles to bring these stories to life with impact and meaning. The post How to improve your ESG storytelling without greenwashing appeared first on PR Daily. External Communications Storytelling

The Road to Disney: Why employees are essential to your social storytelling strategy

PR Daily

Your employees can help you answer these questions when you include them in your brand storytelling. Ahead of her session, read on to learn more about Seegrave’s plans and approach to including employees in her storytelling strategy. Social Media Storytelling

How ESPN and BrightDrop use storytelling for purpose, empathy

PR Daily

These stories and more will be highlighted during Ragan’s virtual Brand Storytelling conference April 13. RELATED: Join us April 13 for our Brand Storytelling Virtual Conference ]. Ragan’s virtual Brand Storytelling conference on April 13 will feature sessions on both.

Storytelling at a Massive Scale

Onclusive

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

How visual storytelling is changing the way brands earn attention

PR Daily

You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. But to me, it raises the bar for great storytelling. As editors and influencers continue to push visual storytelling even further, brands must be careful to not get left behind.

The Top 10 Storytelling Posts of 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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3 levels of empathy that are essential for electric storytelling

PR Daily

Superb storytellers can easily put themselves in someone else’s shoes. Here’s a visualization of three types of empathy to improve your storytelling and make deeper connections. Successful storytelling actually starts with empathy, she argues.

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

The importance of solid messaging and storytelling

PR Daily

Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

What powerful visual storytelling looks like in health care

PR Daily

We need to “up” our visual storytelling game. They know what good storytelling looks like, and content creators need to keep up and stand out. The post What powerful visual storytelling looks like in health care appeared first on PR Daily.

20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

Getting on the same page about storytelling

Muck Rack

Getting on the same page about storytelling

6 storytelling lessons from the ‘NBA Bubble’

PR Daily

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

3 post-WFH video storytelling mistakes

PR Daily

The post 3 post-WFH video storytelling mistakes appeared first on PR Daily. Branding Content Marketing PR Industry Ragan Training Takeaways Storytelling Visual & Video Communications

How storytelling builds trusted relationships

PR Daily

The post How storytelling builds trusted relationships appeared first on PR Daily. Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”.

The “F Word” in Storytelling and Business

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story.

How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

Pirates, Data and Storytelling

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari.

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Storytelling: Why It’ll Always Be Important

Onclusive

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytellingThis is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].

Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: . That’s performance storytelling.

The Top 10 Storytelling Posts of 2020, Part II

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). Techniques For Effective Business Communications. Tuesday’s list covered considerable ground.

5 tactics to sidestep common storytelling pitfalls

PR Daily

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

Storytelling Lands Commodity Semiconductor on TV

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.

Incorporating storytelling into your B2B influencer marketing

Agility PR Solutions

The post Incorporating storytelling into your B2B influencer marketing appeared first on Agility PR Solutions. These days, many companies in the B2B industry are facing a lot of marketing challenges, which makes it difficult for them to cut through the crowded market and generate results.

Conquer the “statistic scaries” and optimize data-driven storytelling

PR Daily

While many writers avoid math at all costs, an ability to parse the data is a crucial storytelling skillset. The post Conquer the “statistic scaries” and optimize data-driven storytelling appeared first on PR Daily.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

Digital Storytelling for B2B Brands

5W PR

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. However, to create content that stands out and that engages audiences, companies have to get creative with their digital storytelling.

What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]

Sword and the Script

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.