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Storytelling That Stands Out
Ronn Torossian
SEPTEMBER 2, 2020
With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on.
Storytelling Related Topics 
B2B Brand Storytelling – Using Stories to Engage
ReimaginePR
NOVEMBER 13, 2020
Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.
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7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)
ReimaginePR
NOVEMBER 17, 2020
an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.
Ragan survey: Brand storytelling increases in importance
PR Daily
OCTOBER 30, 2020
Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.
Storytelling With Data
The Resolution Blog
JULY 16, 2020
Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. The post Storytelling With Data appeared first on PR Resolution — by CoverageBook. PR has a reputation for not using data as well as other marketing disciplines.
Storytelling in Digital Marketing
Ronn Torossian
APRIL 25, 2019
Storytelling is one of the founding concepts of marketing. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […].
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6 storytelling lessons from the ‘NBA Bubble’
PR Daily
JULY 29, 2020
Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.
Bridging PR and Sales Through Storytelling
Onclusive
SEPTEMBER 17, 2015
When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),
5 storytelling lessons from Square’s COVID-19 campaign
PR Daily
AUGUST 24, 2020
Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.
Storytelling Lands Commodity Semiconductor on TV
Ishmael's Corner
JUNE 29, 2020
The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.
Storytelling Structures
Doctor Spin
FEBRUARY 14, 2019
I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Elements Character Arc Pinch Point Plot Point Storytelling ElementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?
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The importance of solid messaging and storytelling
PR Daily
JULY 14, 2020
Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily. Content Marketing COVID-19 Crisis Communications Media Relations PR Industry Storytelling Visual & Video Communications Writing & Editing
Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog
Business Wire
JULY 30, 2020
If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.
Storytelling at a Massive Scale
Onclusive
APRIL 19, 2017
Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].
Why and how to embrace multimedia storytelling
PR Daily
SEPTEMBER 1, 2020
Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.
How To Beat Five PR Storytelling Roadblocks
ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.
Storytelling Structures
Doctor Spin
FEBRUARY 14, 2019
I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Character Arc Pinch Point Plot Point storytelling elementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?
Storytelling Lands Commodity Semiconductor on TV
Ishmael's Corner
MAY 21, 2019
The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.
The “F Word” in Storytelling and Business
Ishmael's Corner
MAY 7, 2016
The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story.
5 storytelling lessons from Beyoncé’s “Black is King”
PR Daily
AUGUST 24, 2020
This kind of epic storytelling isn’t accidental. Keep the purpose of your story in mind as you craft it to elevate your storytelling. Where are you finding storytelling inspiration these days, PR Daily readers?
Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap
Onclusive
APRIL 3, 2019
Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: . That’s performance storytelling.
Pirates, Data and Storytelling
Ishmael's Corner
JUNE 25, 2019
The Art Of Storytelling In Business Communications And Public Relations. The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari.
Getting on the same page about storytelling
Muck Rack
FEBRUARY 13, 2020
Getting on the same page about storytelling
5 crucial elements of brand storytelling
PR Daily
JUNE 14, 2019
The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Five parts of brand storytelling.
10 spellbinding examples of social media storytelling
PR Daily
APRIL 1, 2019
RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Getting people excited about feminine products can be a tough sell, so Always’ strategy of associating its brand with the larger cause of female empowerment is a great example of savvy storytelling. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.
5 tactics to sidestep common storytelling pitfalls
PR Daily
DECEMBER 2, 2019
At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a tendency in business storytelling to sugarcoat anything negative or embarrassing. Intuit and Hubspot both do a great job celebrating their core customers, small businesses, in their storytelling.
How a data-driven storytelling can take you around the world
PR Daily
OCTOBER 7, 2020
A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We The post How a data-driven storytelling can take you around the world appeared first on PR Daily.
6 ways to up your storytelling game
PR Daily
JULY 9, 2019
Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.
4 ways to electrify speeches through storytelling
PR Daily
MARCH 26, 2019
The radio commentator Paul Harvey was a master storyteller. The post 4 ways to electrify speeches through storytelling appeared first on PR Daily. Speechwriting Storytelling Writing & Editing public speaking tipsThe platitudes you offer—or mission statements you regurgitate—will soon be forgotten. Make your point with a story, however, and audiences will long remember your message.
How the CIA hit its storytelling stride on Twitter
PR Daily
MARCH 15, 2020
She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily. PR Industry Social Media StorytellingThe spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’.
Storytelling: Why It’ll Always Be Important
Onclusive
JULY 27, 2016
In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytellingThis is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].
Connecting Anecdotes to Storytelling in Business Communications
Ishmael's Corner
OCTOBER 1, 2016
The Art Of Storytelling In Business Communications And Public Relations. I am a fan of the anecdote, one of the most underutilized storytelling techniques in business communications. The post Connecting Anecdotes to Storytelling in Business Communications appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.
Effective Visual Storytelling
The Proactive Report
AUGUST 24, 2015
Content Marketing communicaiton content Internet Marketing Strategy Online PR storytelling visual
Wanted: Talented brand storytellers
PR Daily
JUNE 19, 2018
We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?
Data Storytelling: How to Win Serious Media Coverage
B2B PR Sense
SEPTEMBER 4, 2020
Data and storytelling are probably two words that you wouldn't expect to go together. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand. What is Data Storytelling?
What Does “Storytelling” Mean to You? 105 Answers from Communicators
Sword and the Script
JUNE 16, 2020
Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” The idea of “ storytelling ” was even stranger. I’m a believer in storytelling. Yet storytelling can mean different things to different people.
5 ways Microsoft’s chief storyteller makes content more human
PR Daily
JULY 30, 2019
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Our attention is under attack,” says Steve Clayton, Microsoft’s chief storyteller and general manager of the company’s Innovation, Culture and Stories team. “By Here five ways you can breathe life into your storytelling efforts: 1. To excel at human storytelling, you must focus on the people at the heart of your content.
5 sites that will sharpen your storytelling skills
Onclusive
FEBRUARY 16, 2016
One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Percolate PR public relations storytelling
What is Storytelling? Why Does Storytelling Work? What are Good Examples? [UML]
Sword and the Script
JANUARY 25, 2020
Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail. In his 17-minute presentation for TEDx, The Magical Science of Storytelling , he walks the audience through several stories that trigger an “Angel’s Cocktail” of brain chemicals. The post What is Storytelling?
5 ways to infuse emotion into your storytelling
PR Daily
SEPTEMBER 19, 2019
So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I The post 5 ways to infuse emotion into your storytelling appeared first on PR Daily.
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