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The Role of Storytelling in Cannabis Marketing Campaigns

Ronn Torossian

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust.

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Storytelling That Stands Out

Ronn Torossian

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on. Humor is one way. Consumers have a lot more […].

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The power of authentic storytelling in corporate PR for small brands

Agility PR Solutions

One of the most powerful tools in this […] The post The power of authentic storytelling in corporate PR for small brands first appeared on Agility PR Solutions. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

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Case study: How storytelling creates meaningful connections that lead to action

Agility PR Solutions

And the way to make those feelings stick, regardless of strategy, is to use storytelling and narrative as a conduit for fortifying those […] The post Case study: How storytelling creates meaningful connections that lead to action first appeared on Agility PR Solutions.

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The Growth PR Playbook

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Download this playbook to read about: The 4 Pillars of Growth PR.

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NIRI 2025 Recap: Unified Storytelling and the Future of IR and PR

Notified

Working in corporate communications for the past two decades, I’ve s een firsthand how investor relations and public relations alignment can build trust and create real business value. And in today’s environment, on top of the challenges facing IR and PR pros, stakeholders expect more clarity, more consistency and more connection from companies.

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4 Reasons To Add Customer Storytelling to Your Marketing Mix

Contently - Strategy

But fear not; there’s a secret weapon that can lift your brand above the noise: customer storytelling. While there are countless reasons why customers should be at the center of your marketing strategy, here are the top four reasons customer storytelling will help your business.