Ronn Torossian

SEPTEMBER 2, 2020

With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? The post Storytelling That Stands Out appeared first on.

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PR Daily

MARCH 8, 2021

Emotional storytelling is the best way to truly connect with your audiences,” says Brandon Daniels, currently a motor oils product manager at Marathon Petroleum. So we always made sure to apply Hollywood storytelling norms when we created our best videos.”.

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The Resolution Blog

JULY 16, 2020

Public Relations professionals excel in storytelling. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.

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Storytelling Data Interviews Reputation 156

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

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Ronn Torossian

APRIL 25, 2019

Storytelling is one of the founding concepts of marketing. The post Storytelling in Digital Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Rather than just throwing products or prices at consumers, telling an impactful story is one of the best possible ways to truly make an impact. Not every brand is good at this practice, but it’s an integral skill and an element of any successful marketing campaign. […].

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Storytelling Marketing Consumer Blogging 195

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

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Storytelling Brand Branding Construction 156

PR Daily

OCTOBER 30, 2020

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. The post Ragan survey: Brand storytelling increases in importance appeared first on PR Daily.

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PR Daily

MARCH 29, 2021

The post 3 post-WFH video storytelling mistakes appeared first on PR Daily. Branding Content Marketing PR Industry Ragan Training Takeaways Storytelling Visual & Video Communications

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PR Daily

OCTOBER 20, 2020

The post How storytelling builds trusted relationships appeared first on PR Daily. Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”.

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PR Daily

JULY 29, 2020

Besides being a fantastic personal branding move, Thybulle’s YouTube channel can provide PR and marketing pros several video storytelling takeaways. The post 6 storytelling lessons from the ‘NBA Bubble’ appeared first on PR Daily.

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Onclusive

SEPTEMBER 17, 2015

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytellingmovies, television, novels, etc.),

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Ishmael's Corner

JUNE 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Case Study Examples B2B 93

PR Daily

JULY 14, 2020

Looking for more insights on brand storytelling and content marketing? Join us for PR Daily’s Brand Storytelling & Content Marketing Virtual Conference (Aug. The post The importance of solid messaging and storytelling appeared first on PR Daily.

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Onclusive

APRIL 19, 2017

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

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Storytelling Wireless Trends Industry 200

Ishmael's Corner

DECEMBER 1, 2020

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts of 2020 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Storytelling Exercises Google Blogging 92

Ishmael's Corner

DECEMBER 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. The rest of the Top 10 storytelling posts in 2020 kicks off with musings on post 1,087 (but who’s counting?). Techniques For Effective Business Communications. Tuesday’s list covered considerable ground.

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Storytelling Blogging Google SEO 98

Doctor Spin

FEBRUARY 14, 2019

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Elements Character Arc Pinch Point Plot Point Storytelling ElementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

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Storytelling Television Insurance Insurance 73

Muck Rack

FEBRUARY 13, 2020

Getting on the same page about storytelling

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Storytelling 165

PR Daily

AUGUST 24, 2020

Storytelling has become a buzzword in business communications. Is “storytelling” on it its own really enough to make your brand stand out? The truth is: You have to be a great storyteller to break through the digital noise.

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Storytelling Video Small Business Measurement 160

PR Daily

DECEMBER 2, 2019

At a time when we have more data than we can possibly use and people connect on social media platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. A dry chronology will bore readers to tears—if they read the piece at all.

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Business Wire

JULY 30, 2020

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

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ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling. Intuit and Hubspot are two brands that do a great job celebrating their core customer, small businesses, in their storytelling.

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Storytelling How To Software Engineering 138

Doctor Spin

FEBRUARY 14, 2019

I written about storytelling elements 1 before, but how about the over-arching structure of a good story? In the beginning, middle, and end, storytelling all comes down to matters of the heart. Creative Storytelling Character Arc Pinch Point Plot Point storytelling elementIs there a way to tell a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

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Storytelling Television Insurance Insurance 63

Ishmael's Corner

MAY 7, 2016

The Art Of Storytelling In Business Communications And Public Relations. The post The “F Word” in Storytelling and Business appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Failure. Point to a movie or a book that captivates, and I’ll show you failure. Shrek. Absolutely. Something more high-brow, like the best-selling novel “A Little Life.” Again, failure underpins the story.

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Storytelling Customer Service Examples Journalism 118

PR Daily

MARCH 15, 2020

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily. PR Industry Social Media Storytelling

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Storytelling Twitter Agency Energy 168

Ishmael's Corner

JUNE 25, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. By Elisa Zallio, Junior Account Executive, Hoffman Europe (London) I’d like to tell you about Emilio Salgari.

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Data Storytelling Communications Ethics 96

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. The post Storytelling Lands Commodity Semiconductor on TV appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV.

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Storytelling Case Study Examples B2B 84

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Enter Performance Storytelling. I call that Performance Storytelling. There are three key elements to successful Performance Storytelling: 1. Shay has created the Storytelling Arc that outlines the story format that will optimize the call to action: . That’s performance storytelling.

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Storytelling B2C Retail Pitching 239

Sword and the Script

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. 1) What is storytelling? To understand storytelling, you have to understand what makes a good story. 2) Why storytelling works: The Angel’s Cocktail.

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Storytelling Examples Chemicals B2B 122

Onclusive

JULY 27, 2016

In regard to storytelling, English author Henry Green said, “The more you leave out, the more you highlight what you leave in.” Musings storytellingThis is true in writing and public relations; We have many stories to tell about our companies at any given time, but it’s in the selection and refinement of key stories (including what we […].

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Storytelling Writing Company Publicity 183

PR Daily

SEPTEMBER 1, 2020

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

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Storytelling How To B2B Report 170

PR Daily

AUGUST 24, 2020

This kind of epic storytelling isn’t accidental. Keep the purpose of your story in mind as you craft it to elevate your storytelling. Where are you finding storytelling inspiration these days, PR Daily readers?

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Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. The idea of “ storytelling ” was even stranger. I’m a believer in storytelling.

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Storytelling Communications Survey Case Study 128

PR Daily

MARCH 16, 2020

She faced initial resistance publishing stories about Area 51 and other previously classified events but eventually earned trust for storytelling leeway. The post How the CIA hit its storytelling stride on Twitter appeared first on PR Daily.

Storytelling 155

Storytelling Twitter Agency Energy 155

PR Daily

APRIL 7, 2021

We reached out to Brumm for more storytelling ideas and insights, and he was kind enough to respond. If all else fails: You might also try incorporating cute pups with Australian accents into your storytelling somehow.

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Storytelling Writing Film Creativity 115

PR Daily

JUNE 14, 2019

The brand storytelling process. Jay Baer has the best example of brand storytelling I’ve seen: The very best way to create your organization’s story is to have your customers and employees do the work for you. He told me he just could not focus on brand storytelling as part of his marketing efforts. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. Five parts of brand storytelling.

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Storytelling Brand Branding Enterprise 131

PR Daily

JUNE 19, 2018

We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling. How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? What stories did you produce this year that were highly sharable? Was a piece of internal content particularly successful?

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Storytelling Brand Branding Film 111

PR Daily

APRIL 1, 2019

RELATED: Join us for our Brand Storytelling Conference at Disneyland. ]. Endorsement strategies tend to be most effective when you add a personal, emotional element to your storytelling. Getting people excited about feminine products can be a tough sell, so Always’ strategy of associating its brand with the larger cause of female empowerment is a great example of savvy storytelling. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily.

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Examples Storytelling Social Media Media 132

PR Daily

JULY 9, 2019

Here are six reasons to take your storytelling to the next level—or maybe the one above that. The post 6 ways to up your storytelling game appeared first on PR Daily. Brand Journalism Content Marketing Crisis Communications Executive Communication Marketing PR Industry Social Media Storytelling Visual & Video Communications Writing & Editing Ragan ConsultingYou’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next.

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Onclusive

FEBRUARY 16, 2016

One of the many hats a PR Engineer wears is that of storytelling. But between juggling data, gathering insights, managing relationships, and more, how are busy PR pros supposed to find time to stay both inspired and up to date on the latest and greatest in industry trends that inform compelling storytelling? Percolate PR public relations storytelling

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