Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime.

3 Things a PR Agency Can Offer Every Client

Ron Torossian

The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public Relations

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Why Successful PR Agencies Invest In PR Tech

SeeDepth

The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client. By Christine Perkett.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

PR Agency: Multi-National versus Boutique

Polaris

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things.

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths.

The Differences Between In-house and Agency PR Roles

AirPR

But before that, he worked at an agency, filling the shoes of Vice President of BLASTmedia’s B2B Practice Group. […]. After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives.

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How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

Aspirations of a PR Agency

Ishmael's Corner

GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

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Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

Looking down the barrel – hunting for a new PR agency

PR in High Definition

It’s hunting season for many agencies – not that we condone blood sports of any kind, just to be clear. It is the period, post summer holiday and pre-New Year, that companies go hunting for new agencies to head their PR roster for the next year.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?

Building A Wildly Successful PR Agency: The Doug Spong Interview

MaccaPR

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. What’s the biggest mistake clients make with their PR agencies? Clients must articulate and frequently communicate to their PR agency what success is.”.

5 Ways to Measure Agency Operations

Waxing UnLyrical

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? After factoring in all costs, how much did your agency earn?

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. They prove that it doesn’t matter where you went to school or if you have a PR, marketing or design degree – or even any direct industry experience – to get hired at an agency and be a kick@$$ pro.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the […]. PR how to choose a pr agency pr agency evaluation PR agency review RFP for pr agencies

Agency Life 101: Annie Perkins, Vice President

Shift Communications

I love to join every brainstorm and be a part of the overall success of the agency. What are some of the lessons you’ve learned in growing a team within an agency? Agency Life Annie Perkins pr vice president vice president

Student Perspective: The Value of Agency Visits

prTini

As an agency owner, the talent recruitment process is one of the harder parts of my job. After a recent visit from Ohio University, I asked standout senior Kelsey Miller to share the student’s perspective on why agency tours are so valuable. Hiring is tough.

How to supercharge knowledge sharing in PR agencies

The Resolution Blog

The agency you say? Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it.

Vet Media Agencies With These 5 Measurement Questions

AirPR

I expanded upon this thought recently in the Forbes article “Six Questions to Ask Before You Hire a Media Agency,” noting that being crystal clear on […].

Why agency leaders must use Twitter

PR Daily

They want to work with agencies that are featured in those places.”. Why wouldn’t you want your agency to test things out before spending your money? Working with an agency that is constantly testing new tools seems like a really good idea.

Our PR Agency's Secrets For Top-Performing Resumes

MaccaPR

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Agency Life

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

How To Get The Best From A PR Agency

ImPRessions - Crenshaw Communications

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing.

The Top 5 Traits of Next Generation PR Agencies

Beyond PR

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. How else can you quantify the efforts of your agency?

Agency Life 101: Kristina Norris, Learning & Development Coordinator

Shift Communications

This week, we check in with Kristina Norris , the Agency’s Learning & Development Coordinator based in our San Francisco office. I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. Agency Life

Why are brand-side PR pros less networked than their agency peers?

Communications Conversations

Agencies and vendors. 74 percent of the #32Under32 nominees were agency-side folks (I haven’t seen a published list of the winners yet). I’m too lazy to do the math, but glancing at previous years winners, I see a heavy skew toward agency folks, too.

What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? Here’s what these top communications execs said they want and expect from an agency relationship. “I want my agency to offer things I didn’t know I needed.”

Why PR agencies can't ignore email marketing

PR Daily

Today, PR agencies are learning that clients want to put their trust in a team who can look at their brand, recommend and implement solutions that go well beyond media relations. But here are three of the best reasons why agencies should get on board – and fast: 1.

11 social media principles to guide PR agencies

PR Daily

Many PR and marketing agencies are still using social media ineffectively—for their clients and for themselves. Clients need it and agencies say they can master it, but neither group knows why they are using it or how it plugs into the business side.

How to choose an agency name that stands out

PR Daily

When you start your own PR agency, you must decide what to call it. The Eclipse Agency ’s Kim Livengood purchased her “dot-agency” (.agency) agency) domain name at the suggestion of a web developer. As a boutique agency, we market ourselves as creative thinkers.

Four Big Secrets Digital Agencies Don’t Tell: Part 1 of 4

Rock the Status Quo

The more I work with digital agencies, the more I’m noticing a few trends in common across all of them. While they want to be a full service digital agency, they tend to excel at one thing, not everything. Most Full Service Digital Agencies Aren’t Truly Full Service It’s hard to shove your stake in the ground and claim one small area of the mountain. Digital agency – doesn’t that sound impressive and in demand? Agencies

3 Signs You’re Hiring a PR Agency Rock Star

Polaris

If your business is hiring a PR agency , you’ll want to hire a rock star—not a PR wannabe. When hiring a PR agency look for an inquisitive team who asks about your objectives, the competitive landscape, your marketing plan (including creative executions), and your customers. When hiring a PR agency, ask how they measure program results. 3: Ability to work with other agency partners. The PR agency rock star plays nicely in the sand box.

How to find the right PR agency

PR Daily

Every agency account exec knows the knot in the stomach when a hot lead calls and asks, "How many companies in our industry has your agency worked with?". Relying on like-experiences, I say to prospects, “Re-think your priorities to better your chances of getting a good agency match.”

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