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An Agency that Embraces the PESO Model

Spin Sucks

The post An Agency that Embraces the PESO Model appeared first on Spin Sucks. Related Stories Getting Fired By a Client: Six Lessons from Lost Accounts PR Earned its Place Long Before 2016 Is Agency Specialization Truly a Joke?

Is Agency Specialization Truly a Joke?

Spin Sucks

AdAge wrote an article last year that claimed agency specialization was a joke and we should all go back to being generalists. Kevin Jennings says that just isn't so and makes a case for why every agency should specialize. The post Is Agency Specialization Truly a Joke?

Agency Specialization is Necessary for Success

Spin Sucks

To specialize your agency or not to specialize your agency. The post Agency Specialization is Necessary for Success appeared first on Spin Sucks. Agencies Communication adage inside pr marketing in the round social media agency

The Big Question: Should a PR Agency Be Active on Social Media?

Spin Sucks

The post The Big Question: Should a PR Agency Be Active on Social Media? On this week's Spin Sucks Big Question, we asked, "Should you hire a firm to do social media for your brand that doesn’t do it for its own firm?" Here is what seven experts had to say.

Why Agencies Need to Play Nice In the Sandbox

Spin Sucks

Collaboration between agencies shouldn’t be a game of tug-of-war, but a civil meeting of minds, where trust is built, roles established, and goals aligned. The post Why Agencies Need to Play Nice In the Sandbox appeared first on Spin Sucks.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

They want to work with agencies that are featured in those places.” I mean, why wouldn’t you want your agency to test things out before spending your money? Working with an agency that is constantly testing new tools seems like a really good idea. By Gini Dietrich.

Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime.

How Agencies Can Redefine Cool By Not Trying Too Hard

Spin Sucks

But there’s no denying the allure of “coolness” the small screen brings to the creative agency lifestyle. And, outside the company, clients see through the skinny jeans and ping-pong tables, and they start to question the agency’s priorities. How Agencies Can Redefine Cool.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.

How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. Agency experience is useful no matter where a PR career goes.

When Agencies Oversell Practice Areas, No One Wins

Spin Sucks

Historically, most marketing agencies have been bad at two things: Turning down new business and being honest about what they don’t do well. In response, agencies assume it’s better to “fake it ‘til they make it” on certain core competencies instead of losing significant pieces of business.

Why Are PR Agencies So White?

ImPRessions - Crenshaw Communications

The public relations industry has done a good job speaking out about the lack of ethnic and demographic diversity in our business – particularly at PR agencies , where middle-class whites predominate, and where C-level management is mostly Caucasian men.

10 Rules for Transforming Your Agency

Spin Sucks

and, this month, we’re excited to have Paul Roetzer , who just wrote The Marketing Agency Blueprint. Like me, he founded and grew an agency ( PR 20/20 ) and he has a lot of the same business philosophies as me. An inbound marketing plan for an agency?

Can Social Media Influencers Replace Your PR Agency?

Spin Sucks

It’s a controversial question to ask, can social media influencers truly replace your PR agency? Veronika Baranovska examines what PR agencies, influencers, and next steps in digital marketing. The post Can Social Media Influencers Replace Your PR Agency?

Survey Says: PR Agencies Need to Invest in Good, Quality Training

Spin Sucks

A recent survey by YouGov and PRCA shows PR agencies are way behind the curve when it comes to keeping their teams abreast of new skills. The post Survey Says: PR Agencies Need to Invest in Good, Quality Training appeared first on Spin Sucks.

5 Ways Hybrid Marketing Agencies Will Transform the Industry

Spin Sucks

Hybrid agencies will come to rule the marketing services world. Meanwhile, traditional agencies — PR, SEO, advertising, web, and content — that are resistant to change will struggle to remain relevant. Are you seeing shifts in marketing agency structures, pricing, and personnel?

Why Successful PR Agencies Invest In PR Tech


The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client. By Christine Perkett.

Boutique PR Agency vs. Large PR Agency: The Pros and Cons

Spin Sucks

By the time I opened the doors at Arment Dietrich in 2005, I had big and mid-sized agency experience. Now I needed to create boutique agency experience. Boutique vs. Large Agencies. Pros of a Global Agency. Pros of a Boutique Agency. Cons of a Global Agency.

PR Agency: Multi-National versus Boutique


That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Careers are funny things.

Why Hire A PR Agency?


When you hire an agency, you get a whole team’s perspective and background. An agency will already possess knowledge of industry-wide issues affecting your brand, rather than just knowledge of your particular vertical. Media relations is what agencies do all day, every day.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more?

Clients are Players—Why isn’t Your Agency?

Spin Sucks

Erik Huberman discusses the non-committal attitude of clients as they pass on the long-term contracts with agencies and choose to shop around instead. The post Clients are Players—Why isn’t Your Agency? Agency Specialization is Necessary for Success.

The Extinction of Social Media Agencies

Spin Sucks

For your Facebook question of the week, wonder if you could elaborate on your Q&A re: not building agencies around tools. So just curious on how you view specialists vs. agencies that specialize. I’ve learned a new trick!

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market?

6 PR agency pet peeves

PR Daily

In my first PR agency job, during the times that drove us crazy, the owner had a favorite line: “This would be such a great business if it weren’t for the clients.” But many years later, it’s still a reminder of the unique pressures of the agency life.

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

No matter how thorough your review and evaluation of an agency to ensure it meets all of your requirements before you appoint it to support you, inevitably there are risk factors involved in a client-agency relationship. Your agency team should be brimming with professional wordsmiths.

Aspirations of a PR Agency

Ishmael's Corner

GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

How technology has changed PR agencies

PR Daily

The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted?

FTC Guidelines and Disclosure for PR Agencies

Spin Sucks

In 2009, when the FTC revised their guidelines for online endorsements and testimonials, there was a lot of discussion on how this affected PR agencies and brands when working with bloggers. Communication Ethics disclosure in PR FTC guidelines lisa gerber PR agencies

15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses.

Five Platform-Focused Questions Every Boutique Agency Should Ask


Cision’s new case study, “ How Cision Helped One Agency Deliver Results at Each Step of the Customer Journey ” showcases how Winstanley Partners tackled that issue and delivered stellar results for its clients using Cision Communications Cloud.

How to supercharge knowledge sharing in PR agencies

The Resolution Blog

The agency you say? Bring it into the values of the agency, it must be integral so pass it all the way down into appraisals, not as a tick box exercise but discussed at the heart of it.

How To Get The Best From A PR Agency

ImPRessions - Crenshaw Communications

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing.

What Clients Really Want From A PR Agency

ImPRessions - Crenshaw Communications

What do clients really want from their PR agency ? Here’s what these top communications execs said they want and expect from an agency relationship. “I want my agency to offer things I didn’t know I needed.”

Four Tips to A Better Client-Agency Relationship

Spin Sucks

The client-agency relationship should be a marriage, not a war. Are you a client that is frustrated at how your agency is handling your social media and PR needs? Four Tips to A Better Client-Agency Relationship originally appeared on Spin Sucks on May 24, 2011.

[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities.

Tools 111

Making the Move from In-House PR to a Top PR Agency

Shift Communications

Maybe you’ve never worked at a PR agency. Or perhaps you started your career at an agency, moved client side, and are now considering a return to agency life. If you’ve never worked at a PR agency, the biggest benefit to making the move is that you’ll be surrounded by peers.

The PR Agency Review Process is Broken

Ishmael's Corner

The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. thesis really tell you about a given agency? In many agencies, the people who handle the RFP gauntlet have no relationship to the actual account team.

Looking down the barrel – hunting for a new PR agency

PR in High Definition

It’s hunting season for many agencies – not that we condone blood sports of any kind, just to be clear. It is the period, post summer holiday and pre-New Year, that companies go hunting for new agencies to head their PR roster for the next year.

Agency Life 101: Nicole Bestard, Account Director

Shift Communications

For my team, for my clients, for the Agency. It’s helped me re-connect with the core work of what we do in a tangible way, and it drives home that no matter what each person’s role or rank in the Agency, we all have something to learn from each other.