10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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Public Relations Agencies and Public Opinion

Ronn Torossian

The post Public Relations Agencies and Public Opinion appeared first on. Business PR Agency PR Inspiration Ronn Torossian 5WPR CEO Insights MARKETING PR Firm Pubilc Relations StrategyPublic Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations.

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Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients. I am always in awe about how much I learn from our clients.

After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment.

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes.

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Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). If you want my respect as someone who understands PR, please don’t gloat about all the agencies you have hired and fired. Um, Udi, sounds like you need an evolved agency that is more proactive and creative ( hint hint! ).

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Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown?

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

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A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching. The post A PR Intern’s Guide to Agency Lingo appeared first on Crenshaw Communications.

5 Tips for Partnering with a PR Agency | Business Wire Blog

Business Wire

In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW.

PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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How can agencies drive new business during COVID? Despite obstacles, it’s out there.

Agility PR Solutions

Communications agencies are likewise paying the price, starving for elusive new business that has proven even harder to find than during […]. The post How can agencies drive new business during COVID? 2020 has been a year many of us would like to forget.

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The Ultimate Cheat Sheet On Choosing A PR Agency

ImPRessions - Crenshaw Communications

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Winnow the agency list in advance of meetings.

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3 Things a PR Agency Can Offer Every Client

Ronn Torossian

The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public RelationsPublic relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy.

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How to Get Your Agency Hired in a #PR Expanded World

PR Expanded

Having just written “ A Client’s Guide to Hiring PR & Communications Agencies ,” we’ve turned the lens around to provide insights into getting hired in a PR Expanded world. In agency searches or RFPs, asking questions is critical.

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Marketing Agencies Can Help Grow Any Business

Ronn Torossian

This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. The post Marketing Agencies Can Help Grow Any Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. No matter what demographic a business is marketing to, having a strong presence online and an effective marketing strategy is highly important. […].

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Top PR Agencies in London – The 2020 List

Prowly

A good agency can elevate your communications game to a level you might not otherwise achieve on your own. Top PR agencies combine contacts, relationships, and expertise to achieve your public relations goals quickly and effectively.

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Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Like most career PR agency people, I always drink the client Kool-Aid. Most agency PR people have similar stories. It’s good business for a PR agency team to be indoctrinated in the language, culture, and brand lore of a client. The post Can A PR Agency Be Too Loyal?

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Hoffman Agency Names Thomas Franky as General Manager in Indonesia

Ishmael's Corner

By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. The post Hoffman Agency Names Thomas Franky as General Manager in Indonesia appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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Top PR Agencies in Vancouver – The 2020 List

Prowly

And, just as in other areas of business, it now boasts a collection of quality PR agencies that rival anything you’ll find in the great cities of the world. The post Top PR Agencies in Vancouver – The 2020 List appeared first on Prowly Magazine.

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The joys and frustrations of agency ownership

PR Daily

Becoming an agency owner is an intimidating concept for many people. When I became an agency owner, I flew by the seat of my pants. So why should your agency be any different? I worked on my first agency for close to 10 years, and I believe it was quite successful, but I really have no proof, other than the fact that I had a number of great clients and I paid my bills. I closed down that agency about four years ago and went back to working for someone else.

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Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends and family. Your to-do list would be a joke. Back to reality.

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Why influencer agencies must be more than talent agents

PR Daily

As the industry grapples with how to best deliver influencer content for brand managers, one agency leader argues that PR pros should be essential partners beyond brokering deals. When we first launched Sway Group , we structured it like a talent agency.

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Growing out of lockdown: how to scale an agency

Stephen Waddington

COVID-19 is an opportunity for assertive agencies to scale and grow. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021. How should agency owners and managers respond? agency COVID19

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PR Guide To Agency-Client On-Boarding

ImPRessions - Crenshaw Communications

So it’s usually a good feeling to finally sign the agency agreement. Many PR agencies have a proprietary immersion and startup process, but even if they don’t, on-boarding is a critical first step in the relationship. Agency-client infrastructure.

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So, you want to freelance or start a fledgling agency?

Stephen Waddington

Here are 25 things to think about if you’re thinking of going freelance or starting an agency. It’s worth checking out if you’re thinking of setting up as a freelancer or fledgling agency. Coaching and mentoring I typically support agencies and communication teams as a professional adviser but offer a limited number of one-to-one mentoring slots each month. agencyGet fit and healthy. There’s only one of you Find a client Reduce your personal costs.

Heron Agency’s leader: Social media will lead post-COVID-19

PR Daily

How are top agency executives helping their teams and clients through the COVID-19 crisis? Noreen Heron, president of Heron Agency in Chicago, says her days have been filled with Zoom calls and strategy sessions, but her most important people to talk to are her children. PR and social media agencies will be busier than ever next year, and the public will want to be out spending money on experiences and retail therapy.

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How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? The more they know, the better the agency team can assess the potential success of the relationship.

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How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes. But agency life is not without stress. Learn the business of agencies.

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How to scale your communications agency faster

Agility PR Solutions

The post How to scale your communications agency faster appeared first on Agility PR Solutions. Starting a business isn’t easy, and scaling one isn’t either. Like many business owners, I also feared putting my companyat risk in the hopes of scaling up. Six years later, we’ve managed to grow a successful business and work with some of the world’s leading brands. Here are five tips on how to scale your […].

How to Grow an Agency

Shift Communications

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties.

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Agency Work/Life Balance

Critical Mention

When other industries think of creative agency hours, they go EEK! If you’re at a creative agency, this means breaking ties with clients and projects that aren’t beneficial to you. If you prioritize, shed the dead skin, and come up with a good system, you can have both balance and greatness, even at an agency. The post Agency Work/Life Balance appeared first on Critical Mention - Media Monitoring. It’s common knowledge that working at a PR firms means longer hours.

Aspirations of a PR Agency

Ishmael's Corner

GM Steve Burkhart in delivering the State of the Agency to our U.S. The post Aspirations of a PR Agency appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Communications Hoffman Agency agency aspirations Communications Industry corporate mission cultivating relationships relationship building state of the agencyThe Art Of Storytelling In Business Communications And Public Relations.

Are You Ready For A PR Agency? 5 Questions For Startups

ImPRessions - Crenshaw Communications

Bringing on a public relations agency can help an organization engage a far larger audience than they’re able to do on their own. So before a startup decides to bring on a PR agency, they should be asking themselves these five questions. Understanding the mission is essential for the PR agency to properly plan, position and execute a campaign on behalf of the client. Does the startup have internal support for the PR agency? The post Are You Ready For A PR Agency?

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Why brands are considering niche agencies over one-stop shops

PR Daily

In many cases, they can find consultants and agencies from anywhere in the country to accommodate their specific needs. With remote work on the rise and technology capabilities becoming more efficient, physical location has plunged in priority during the agency selection process. Instead, brands have a plethora of agencies to choose from. As remote work grows in popularity, brands are looking past local agencies in favor of niche agencies with a specialized industry focus.

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Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

Meltwater - PR

Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms

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Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

The PR team or agency’s prime directive is to manage the reputation of the brand – and it does that from many angles. The agency will take any company’s broad or vague notions about what it wants from a PR program and translate it into a clear, tailored strategy, which will inform a set of specific tactics. A PR agency can conduct a brand perception audit to establish a baseline on which to build or change reputation.

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15 Top Questions To Ask During A PR Agency Search

ImPRessions - Crenshaw Communications

Selecting the right public relations agency is a bit like dating, and it can be fraught with some of the same perils and challenges. It helps to break down the PR agency search process into key phases and to articulate questions to elicit the best responses. Many organizations may not need a lengthy or very formal document, but it’s essential to convey your goals and needs to all agency teams who may want to play. What are our key criteria for an agency partner?

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