Business Wire

APRIL 1, 2022

From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. Here are the top three ways that agencies can measure their employees' success in 2022. But how do you gauge an employee’s success?

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Agency Measurement Employee Blogging 383

ImPRessions - Crenshaw Communications

NOVEMBER 19, 2021

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

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Agency Communications Crisis Management Internal 347

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. The post 6 Things PR Agencies Should Never Say appeared first on Crenshaw Communications. PR is about getting hits.

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Agency Pitching Media Interviews 367

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications. Every business leader has a strategy to share, and there’s a story behind nearly every company, young or old. .

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Agency Interviews Television Strategy 406

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Pay attention to the small stuff.

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Agency Pitching Media Television 240

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Pay attention to the small stuff.

Agency 240

Agency Pitching Media Television 240

Agility PR Solutions

SEPTEMBER 11, 2023

The firm’s new playbook, The Ultimate […] The post How comms firms can navigate the surge of in-house marketing agencies appeared first on Agility PR Solutions.

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Agency Marketing Advertising Advertising 106

ImPRessions - Crenshaw Communications

MARCH 6, 2023

She also contributes to new business efforts and continuing education for agency team members. Prior to her role at Crenshaw Communications, Sasha held roles at N6A, SourceCode Communications and PAN Communications. She is a previous PR News Rising PR Stars 30 & Under Award Winner.

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Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2022

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life. At an agency, time management takes on a new meaning.

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Agency Real Estate How To Media Relations 177

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

As a PR agency team , we also have a lot to be thankful for at our firm. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for. Happy Thanksgiving from all of us at Crenshaw Communications!

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Agency Pitching B2B Media 317

Business Wire

DECEMBER 15, 2021

Now, perhaps more than ever, is the time to partner with a PR agency to be successful in a brave new world. The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives.

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Agency Blogging Travel Media 379

Agility PR Solutions

SEPTEMBER 10, 2023

New research from tech PR and content agency Fourth Day Public Relations shows that US technology businesses want to make […] The post US tech firms to European PR agencies: ‘We expect more than media relations’ appeared first on Agility PR Solutions.

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Media Relations Agency Media Social Media 106

Agility PR Solutions

SEPTEMBER 18, 2023

It can be an essential part of how you portray yourself to the […] The post 5 steps for writing an effective PR brief—and agency insights for evaluating them appeared first on Agility PR Solutions. Even a smaller organization will have someone responsible for PR work, maybe a member of their marketing team.

Agency 101

Agency Writing Marketing Publicity 101

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Media contacts aren’t magic….they’re

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Agency Media Pitching Media Relations 177

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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Agency Communications Strategy How To 195

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

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Agency B2C B2B Instagram 88

ImPRessions - Crenshaw Communications

MAY 12, 2021

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. The post Notes From A Virtual PR Agency Intern appeared first on Crenshaw Communications. Guest post by Crenshaw Communications intern, Sarah O’Connell. You may be working virtually, but you aren’t alone.

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Internal International Agency Communications 296

Agility PR Solutions

OCTOBER 31, 2022

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

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Agency Publicity Brand Branding 155

Flack's Revenge

FEBRUARY 25, 2020

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). This just tells me you are not as smart as you think you are. Udi Ledergor.

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Agency Brand Branding Publicity 177

Agility PR Solutions

AUGUST 17, 2023

And since public relations agencies are businesses, both private and public, that definitely applies to them. The importance of client relationships to PR agencies is a close second. Looking out for themselves is the primary priority of businesses, both private and public.

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Agency Employee Publicity 78

ImPRessions - Crenshaw Communications

JANUARY 29, 2020

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. Agree on KPIs.

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Agency Communications Media Relations Internal 194

Bianchi Biz Blog

MARCH 2, 2023

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Some of the blame falls upon the PR agency industry itself. And why is that?

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Agency Automotive Corporate Engineering 117

Prowly

DECEMBER 13, 2021

Launching my own agency would’ve been crazy, and I guess that tells you almost […]. Starting Your Own PR Agency: How to Start a Public Relations Company appeared first on Prowly Magazine. I didn’t want to start a public relations company amid a global pandemic. Left to my own devices, I wouldn’t have. The post ??Starting

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Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. The post The importance of using the right communication tool for PR agencies appeared first on Agility PR Solutions. Using the latest technology and features, you can keep your clients and the […].

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Agency Communications Tools Crisis Communications 170

Prowly

DECEMBER 10, 2021

The post PR Rates: How to Determine (and Increase) PR Agency Retainer Fees appeared first on Prowly Magazine. Being strategic about setting them and increasing them over time can make or break your revenue goals and profitability.

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Agency How To Industry 211

Onclusive

MARCH 17, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal.

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Agency Reputation Communications Corporate 195

Stern + Associates

AUGUST 25, 2023

Public relations (PR) agencies can help you do this by improving your messaging strategy. However, finding the right PR agency to partner with is rarely a cut-and-dry task. Considering the following tips will help you find the public relations agency that fits your business. However, this is rarely the case in real life.

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Agency Publicity Measurement Strategy 62

Stephen Waddington

MAY 26, 2021

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. It provides insights into the market and clear direction and inspiration for anyone thinking of starting their own agency. A new Wadds Inc.

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Agency Report Print Social Media 161

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. Photo by rawpixel.com from Pexels. Here are some of ours.

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Prohibition

SEPTEMBER 1, 2023

Our latest podcast episode features an engaging conversation with Chris Simmance, the founder of OMG Centre, which aims to accelerate the growth of digital agencies through consultancy, mentorship, training, and support. Do you know the numbers driving your business? Are you failing to focus on client retention? Is your team trained up?

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Agency Leadership SEO Pitching 71

Sword and the Script

OCTOBER 11, 2022

Agencies, on the other hand, have a very different view. There does seem to be a disconnect between client and agency views on the top reason for hiring outside help. However, I’d be cautious about concluding agencies have it all wrong because several factors could be at play here. Comparing B2B and B2C answers.

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Agency B2C B2B Communications 159

Agility PR Solutions

MAY 31, 2023

Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. You are going to need to focus on improving certain areas of your business, […] The post 3 ways to scale your public relations agency appeared first on Agility PR Solutions.

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Agency Publicity 85

Axia PR

SEPTEMBER 3, 2023

Before committing to an agency, weigh the advantages and downsides of a PR career. Working for a PR agency has many advantages. Agencies allow maximum creativity and for ideas to flow more easily, though PR agencies and in-house communications departments can both be beneficial to your company.

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Agency Publicity Creativity Communications 62

Agility PR Solutions

NOVEMBER 28, 2022

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management. As a new PR agency, you will be the voice behind the brands you represent and will be responsible for telling consumers what […].

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Agency How To Social Media Brand 155

Prowly

SEPTEMBER 14, 2020

A good agency can elevate your communications game to a level you might not otherwise achieve on your own. Top PR agencies combine contacts, relationships, and expertise to achieve your public relations goals quickly and effectively. The post Top PR Agencies in London – The 2020 List appeared first on Prowly Magazine.

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Agency Advertising Advertising Publicity 197

ImPRessions - Crenshaw Communications

JANUARY 9, 2019

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time.

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Agency Media Relations Pitching Media 235

Prowly

JULY 8, 2021

Should you hire a PR agency or handle public relations in-house? Making the decision between hiring an outside PR agency to handle your public relations or relying on your own in-house team can easily turn into one of those endless “on the other hand…” conversations. Well, it’s complicated. We know how hard it can be […].

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Agency Publicity Trends Industry 197