Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. It’s tough to sit out all agency reviews on principle.

Agency 300

6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that.

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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. Whether you work in public relations or another service business, you probably have your own horror stories.

Agency 210

The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. Whether you work in public relations or another service business, you probably have your own horror stories.

Agency 210

A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.

Agency 333

From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for.

Agency 262

How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Strategic planning for creative agencies

Stephen Waddington

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. A new Wadds Inc.

Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. The post Notes From A Virtual PR Agency Intern appeared first on Crenshaw Communications. Guest post by Crenshaw Communications intern, Sarah O’Connell.

7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals.

Agency 281

Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. Here are the top three ways that agencies can measure their employees' success in 2022.

Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

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Building agency-deep expertise across discplines

PR Daily

Every agency wants to do it all. As the economy lurches back into a semblance of normalcy, marketing agencies are focusing on a full-service suite of offerings to help brands regain their footing amid all the noise. Agency-deep expertise. . Building agency depth. .

Agency 107

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

Agency 179

High-profile media agency Broadsheet Communications wins in Top Agency Awards

PR Daily

Strong connections to tentpole media sets Broadsheet Communications apart, earning recognition as a Boutique Agency of the Year in PR Daily’s Top Agencies Awards. “We’ve We’ve arrived,” boutique agency Broadsheet Communications confidently announced this year.

Agency 118

5 common mistakes that new PR agencies make—and how to avoid them

Agility PR Solutions

One key thing brands look for in a PR agency is the ability to develop good relationships and create brand awareness using various PR tools like press outreach or social media management.

Agency 122

Public Relations Agencies and Public Opinion

Ronn Torossian

The post Public Relations Agencies and Public Opinion appeared first on. Business PR Agency PR Inspiration Ronn Torossian 5WPR CEO Insights MARKETING PR Firm Pubilc Relations StrategyPublic Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations.

Agency 150

Purpose-driven comms is changing how PR agencies work with clients

PR Daily

Some agencies are seeing more internal communications work than ever before. She also identifies a key trend for PR, especially agencies: working with internal stakeholders. The post Purpose-driven comms is changing how PR agencies work with clients appeared first on PR Daily.

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How a PR Agency Can Help Maximize Exposure During Your Funding Announcement

Konnect Agency

PR Agency Provides Resources to Stand Out in a Record High Investment Year. Why Work With a PR Agency For Your Funding Announcement. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

How to Grow Your Agency During Tough Times

Cision

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty. Best Practices

Agency 310

7 Reasons to Partner With a PR Agency in 2022 | Business Wire Blog

Business Wire

Now, perhaps more than ever, is the time to partner with a PR agency to be successful in a brave new world. What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot.

The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. Regardless, reporters are all but telling PR agencies that they need to up their outreach game and take steps to stay current and relevant, from their strategies to contact lists.

Agency 169

4 easy automations to improve PR agency productivity

PR Daily

However, there is plenty of tedious admin and repetitive work within the typical PR agency that can be easily automated, giving you more time back to focus on the stuff that really adds value. Enter our Top Agencies Awards by Sept.

Agency 143

10 questions PR pros should be asking SEO agencies

Agility PR Solutions

It’s true to say that some clients can only afford to hire agency support from […]. The post 10 questions PR pros should be asking SEO agencies appeared first on Agility PR Solutions. Analysis Public Relations profession SEO agencies

SEO 136

Top Agencies honorees share visions of the agency of the future

PR Daily

Agency leaders look to the future ahead of our awards luncheon in New York City on May 10. What does the future of the PR agency look like? These agency leaders represent a wide range of service sectors, geographic locations and business portfolios.

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

Agency 204

Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Looking for a Public Relations Agency?

ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations StrategyThere are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations.

Agency 150

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time. Having been in the PR agency business for more than three decades, I can guess what happened. The post Can Your Company Afford a PR Agency?

How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

Sword and the Script

Agencies. Agencies, on the other hand, have a very different view. There does seem to be a disconnect between client and agency views on the top reason for hiring outside help. Hiring an agency, a consultant, or a freelancer is one way of doing just that without adding headcount.

Agency 156

New agency research affirms the value of public relations services amid economic turbulence

Agility PR Solutions

The post New agency research affirms the value of public relations services amid economic turbulence appeared first on Agility PR Solutions.

Agency 124

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

Agency 109

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

Agency 173

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

Agency 170

A focus on people makes 160/90 stand out among agencies

PR Daily

Innovative work with content creators and influencers parallels 160/90’s internal retention and employee support and earned them recognition as a Midsize Agency of the Year in PR Daily’s Top Agencies Awards. Enter our Top Agencies Awards by Sept. It’s about people.

Agency 111

Is a PR Agency Trying to Get You Fired?

Bianchi Biz Blog

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? Those in-house employees have much deeper knowledge of your company than any outside agency will ever have.