A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters.

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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. The post Notes From A Virtual PR Agency Intern appeared first on Crenshaw Communications. Guest post by Crenshaw Communications intern, Sarah O’Connell.

10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. Why work with a PR agency, and is it right for your organization?

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ICO Public Relations: PR Agency Strategy for Initial Coin Offerings

Ronn Torossian

The post ICO Public Relations: PR Agency Strategy for Initial Coin Offerings appeared first on. Brand PR Business Featured Public Relations Ronn Torossian 5WPR CEO Insights MARKETING PR Agency PR Firm Pubilc Relations StrategyThere are a countless number of promotional tools and strategies that can make an ICO successful; however, one of the most effective ones has been public relations.

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10 questions PR pros should be asking SEO agencies

Agility PR Solutions

It’s true to say that some clients can only afford to hire agency support from […]. The post 10 questions PR pros should be asking SEO agencies appeared first on Agility PR Solutions. Analysis Public Relations profession SEO agencies

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Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

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How to Grow Your Agency During Tough Times

Cision

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty. Best Practices

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Can Your Company Afford a PR Agency?

Bianchi Biz Blog

Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time. Having been in the PR agency business for more than three decades, I can guess what happened. The post Can Your Company Afford a PR Agency?

Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

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Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients. I am always in awe about how much I learn from our clients.

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work. Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. Agency PR Has Many Advantages. An agency executive is bound to be surrounded by people who basically do the same thing as they do.

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Meeting the COVID-19 agency start-ups

Stephen Waddington

Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. If you’ve started an agency during the COVID-19 crisis please get in touch. Why start an agency in 2020, during lockdown? Why start an agency in 2020, during lockdown? agency

PR agency management: 5 tips for running a successful firm

Agility PR Solutions

If you are running a PR agency, then there are things you should consider in order to give the best service possible to your customers. Here are some tips to keep your PR agency running efficiently. Public relations is an essential tool for any business.

The Complete Guide to Building an Impactful Relationship with your PR Agency

Onclusive

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal.

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Hoffman Agency Names Thomas Franky as General Manager in Indonesia

Ishmael's Corner

By Caroline Hsu, Managing Director, Asia Pacific We have doubled down on Indonesia, today announcing that Thomas Franky will join the Agency to lead our Indonesia team. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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There’s no debate: Not paying an intern as a PR agency is unethical.

Ishmael's Corner

By Chris Owen, Director, Hoffman Europe We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. The post There’s no debate: Not paying an intern as a PR agency is unethical.

Lockdown boom for agency startups - Wadds Inc. report

Stephen Waddington

COVID-19 has seen an explosion of new PR agencies. More than 50 new PR agencies have been founded in the UK during the COVID-19 pandemic according to a report published today by Wadds Inc. COVID-19 UK PR Agency Startup report. agency

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PR Agency Search: Priorities in a PR Expanded World

PR Expanded

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need for new capabilities.

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After lockdown: the creative agency market

Stephen Waddington

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment.

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching. The post A PR Intern’s Guide to Agency Lingo appeared first on Crenshaw Communications.

3 ways your PR agency can get quality feedback

Agility PR Solutions

The post 3 ways your PR agency can get quality feedback appeared first on Agility PR Solutions. As a public relations professional, you understand that it’s vital to put your best foot forward each day.

3 Things a PR Agency Can Offer Every Client

Ronn Torossian

The post 3 Things a PR Agency Can Offer Every Client appeared first on Ronn Torossian 5WPR Founder Blog. Brand PR PR PR Agency Ronn Torossian BRANDING Public RelationsPublic relations is essential to success for every business, especially when online PR has the possibility of spreading to thousands of potential customers within a matter of minutes. While most business owners know what PR is, they have little knowledge about how to implement an effective PR strategy.

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5 Tips for Partnering with a PR Agency | Business Wire Blog

Business Wire

In late February we held a webinar with three PR agency leaders: Mark Addison , Chairman & President, Rocket Science ; Barbara Bates , CEO, Hotwire ; and Kate Krane , EVP, Edelman PNW.

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But when client-agency partnerships end prematurely, there are often avoidable factors involved. Here are some of the key reasons for the early demise of an agency-client relationship. Why do some agency relationships fail? This is probably the single biggest reason why PR agency relationships go wrong. The agency model.

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How to Have a Successful Relationship with Your PR Agency

NRPR Group

Working with a public relations agency […]. The post How to Have a Successful Relationship with Your PR Agency appeared first on NRPR Group. Tips + Tricks Industry Agency Public Relations PR Tips teamwork pr agency company culture communicatiion

Agencies not responding to the technology needs of marketers

Agility PR Solutions

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions.

Marketing Agencies Can Help Grow Any Business

Ronn Torossian

This is perfectly acceptable, and the reason why businesses such as digital marketing agencies exist. The post Marketing Agencies Can Help Grow Any Business appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Let’s face it. Not everyone is a digital marketing expert, even if they own and run a business. No matter what demographic a business is marketing to, having a strong presence online and an effective marketing strategy is highly important. […].

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Six Time Management Tips for #PR #Agencies

PR Expanded

And for agencies, time is not merely a concept — it’s our currency! Technology ClickTime David Klein PR Agencies public relations Time Management TimesheetsA Guest Post By David Klein, Director of Marketing at ClickTime. David Klein is the Director of Marketing at ClickTime. What if you could magically pause time? Think of everything you could do! Work would be easy. You’d have ample time to spend with friends and family. Your to-do list would be a joke. Back to reality.

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Reflections on Retiring from Agency Life

Offleash

After 18 years as the founder and CEO of an agency I’ve loved more than anything except my family (and, OK, maybe the Grateful Dead), I’ve retired from tech PR. For most of the agency’s existence, my name was on the door. By Joanna Kulesa.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

For any brand or business looking to bring on a PR agency , the cost of a quality public relations program is a key factor in the decision. And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. Yet we’re sometimes reluctant to talk about how agencies set their budgets. When might agencies charge more? How do agencies set rates?

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Agency Announcement: We’ve been listed in the Digital Enterprise TOP 100!

Prohibition

Agency News digital enterprise top 100 Leeds Based Pr Agency leeds pr agency leeds social media agency yorkshire pr agency yorkshire social media agency

How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation. Agency experience is useful no matter where a PR career goes. But agency life is not without stress. Learn the business of agencies.

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Heron Agency’s leader: Social media will lead post-COVID-19

PR Daily

How are top agency executives helping their teams and clients through the COVID-19 crisis? Noreen Heron, president of Heron Agency in Chicago, says her days have been filled with Zoom calls and strategy sessions, but her most important people to talk to are her children.

Agency 154

Agency metrics for sustainable growth and profitability

Stephen Waddington

What does good management look like in an agency? to help entrepreneurs to build and grow sustainable agencies. We’ve built a small portfolio of owner managed agencies. Here are key performance metrics. I founded Wadds Inc.

Agency 123

What The PR Agency Isn’t Telling You

ImPRessions - Crenshaw Communications

Any good public relations agency should want to have an open conversation about what clients can expect for their investment. But even the best agencies don’t always spill the tea at the very first meeting. Here are some things to keep in mind for companies looking to bring on an outside PR agency for the first time. What might the agency not want you to know? The more they know, the better the agency team can assess the potential success of the relationship.

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