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Can PR Agencies Protect Their Ideas?

ImPRessions - Crenshaw Communications

But how does a PR or ad agency avoid it? His final tweet concluded that “no agency could have done this ad.” Except according to Martin Agency CEO Kristen Cavallo, an agency did. It’s tough to sit out all agency reviews on principle.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that.

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A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

Lots of ad and PR agencies tout their independent status in their marketing. Early in my career, after stints at two very different independent PR firms, I worked in the PR unit of a large ad agency. Traditional ad agencies like the one where I worked have been badly disrupted.

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Top Entrepreneur Podcasts PR Agencies Should Know

ImPRessions - Crenshaw Communications

In the last ten years or so, podcasts have shot up in popularity, especially for PR agencies. The post Top Entrepreneur Podcasts PR Agencies Should Know appeared first on Crenshaw Communications.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides.

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The Best PR Agency Horror Stories

ImPRessions - Crenshaw Communications

Here are some of our scariest PR agency tales. The post The Best PR Agency Horror Stories appeared first on Crenshaw Communications. Whether you work in public relations or another service business, you probably have your own horror stories.

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How to find your PR agency perfect match: tips from an in-house marketer turned agency director

PR Daily

As a former in-house marketer, I’ve managed agencies ranging from branding and web development to technical writing and PR. After a decade, I’ve learned a thing or two about how to find the right agency for the job and how to make the most of the engagement.

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What PR Agencies Should Be Thankful For

ImPRessions - Crenshaw Communications

As a PR agency team , we also have a lot to be thankful for at our firm. The post What PR Agencies Should Be Thankful For appeared first on Crenshaw Communications. As we prepare for Thanksgiving, it’s a good moment to reflect on the past year and what we’re thankful for.

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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals.

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Notes From A Virtual PR Agency Intern

ImPRessions - Crenshaw Communications

Starting an internship at a top PR agency can be a little nerve-wracking even under ordinary circumstances. The post Notes From A Virtual PR Agency Intern appeared first on Crenshaw Communications. Guest post by Crenshaw Communications intern, Sarah O’Connell.

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Agency VP Honored with Top Women in Communications Award

ImPRessions - Crenshaw Communications

She also contributes to new business efforts and continuing education for agency team members. Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards.

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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

So, why are some Purchasing and Procurement buyers still making decisions based on the lowest PR agency rates? If a buyer picks the agency with the lowest rate, they think they can get more hours from the budget, and therefore, more or better results. Admit it. We’ve all done it.

Agency 101
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Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. Here are the top three ways that agencies can measure their employees' success in 2022.

Blogging 360
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From In-House To PR Agency: How To Manage The Shift

ImPRessions - Crenshaw Communications

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. My first PR internship was for a small PR agency in my hometown in South Carolina. I quickly became hooked on the PR agency life.

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10 Rules For Keeping (PR Agency) Clients

ImPRessions - Crenshaw Communications

For a PR agency , what’s better than winning a new client? In the PR business, client retention is tied to staff retention, and both impact the health of any creative services agency. At a prior agency we had a nifty client selling proposition known as the 10/10/10 guarantee.

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Strategic planning for creative agencies

Stephen Waddington

tool supports business planning for creative agencies. As professional advisers to creative agencies and comms teams, we have done some of the work here at Wadds Inc. Strategic planning and crisis preparedness: A guide for creative agencies. A new Wadds Inc.

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How to Grow Your Agency During Tough Times

Cision

3 Ways to Ensure Your Agency’s Profitability Amid Uncertainty. Best Practices

Agency 388
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How an Influencer Marketing Agency Can Help with Video Strategy

Konnect Agency

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

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Building agency-deep expertise across discplines

PR Daily

Every agency wants to do it all. As the economy lurches back into a semblance of normalcy, marketing agencies are focusing on a full-service suite of offerings to help brands regain their footing amid all the noise. Agency-deep expertise. . Building agency depth. .

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Speaking Visually with a Creative Agency

Konnect Agency

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there.

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High-profile media agency Broadsheet Communications wins in Top Agency Awards

PR Daily

Strong connections to tentpole media sets Broadsheet Communications apart, earning recognition as a Boutique Agency of the Year in PR Daily’s Top Agencies Awards. “We’ve We’ve arrived,” boutique agency Broadsheet Communications confidently announced this year.

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Why all start-ups should use a PR agency

Agility PR Solutions

With the help of the right public relations agency, any start-up can increase brand awareness, attract more investors, increase website backlinks, and position itself as an industry expert. The post Why all start-ups should use a PR agency appeared first on Agility PR Solutions.

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How a PR Agency Can Help Maximize Exposure During Your Funding Announcement

Konnect Agency

PR Agency Provides Resources to Stand Out in a Record High Investment Year. Why Work With a PR Agency For Your Funding Announcement. A PR agency provides ultimate media training for investors to ensure your accomplishments are showcased how you envision them.

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PRGN: Harnessing the Amazing Power of PR Agencies Worldwide

Bianchi Biz Blog

With 54 member PR agencies in virtually every major market around the world, PRGN gives our clients local PR expertise and boots on the ground in just about any market they might need support. PRGN Uncategorized global Media relations PR PR agencies PR relationships Public relations

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How commstech can help agencies stay agile in 2023

PR Daily

Tools such as Slack and monday.com, to name a few, have become more and more commonplace in PR agencies. A typical PR agency commstech stack has at least five layers of tech: media databases, content management solutions, media monitoring/reporting solutions, communications platforms (i.e.

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Right sizing your PR agency: Not too tight, not too baggy

PR in High Definition

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. There are thousands of excellent communications agencies in Europe, of all shapes and sizes. Consider applying a similar process when selecting an agency team.

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How The Martin Agency repositioned AXE to vibe with Gen Z consumers

PR Daily

Creating a genuine rapport about AXE was integral to the agency’s mission. Since Gen Z digs cryptocurrency like Dogecoin and smoking weed, The Martin Agency built a campaign around those themes. With $0 media spend, the #DogeCan campaign generated 2 billion impressions.

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4 easy automations to improve PR agency productivity

PR Daily

However, there is plenty of tedious admin and repetitive work within the typical PR agency that can be easily automated, giving you more time back to focus on the stuff that really adds value. Enter our Top Agencies Awards by Sept.

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10 questions PR pros should be asking SEO agencies

Agility PR Solutions

It’s true to say that some clients can only afford to hire agency support from […]. The post 10 questions PR pros should be asking SEO agencies appeared first on Agility PR Solutions. Analysis Public Relations profession SEO agencies

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7 Reasons to Partner With a PR Agency in 2022 | Business Wire Blog

Business Wire

Now, perhaps more than ever, is the time to partner with a PR agency to be successful in a brave new world. What a difference a year makes! With 2021 in the rearview mirror, is it wise to predict what the next year holds? At SKC PR, our team thinks it’s worth a shot.

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Top Agencies honorees share visions of the agency of the future

PR Daily

Agency leaders look to the future ahead of our awards luncheon in New York City on May 10. What does the future of the PR agency look like? These agency leaders represent a wide range of service sectors, geographic locations and business portfolios.

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Can Your Company Afford a PR Agency?

Bianchi Biz Blog

Sadly, after a week of waiting, we learned from Mark that Company B’s executives decided not to hire a PR agency at this time. Having been in the PR agency business for more than three decades, I can guess what happened. The post Can Your Company Afford a PR Agency?

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Public Relations Agencies and Public Opinion

Ronn Torossian

The post Public Relations Agencies and Public Opinion appeared first on. Business PR Agency PR Inspiration Ronn Torossian 5WPR CEO Insights MARKETING PR Firm Pubilc Relations StrategyPublic Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations.

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Public Relations Agency’s Top Marketing & Communications Trends for 2022

Konnect Agency

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Looking for a Public Relations Agency?

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Bringing on an external PR agency , or really any outside firm, is an investment of time and budget for any company, no matter its size. Naturally, things will go better for both parties if the agency team gives their all, and the client manages for the best possible outcomes. ” It’s a great question, and there are many answers, from the bare essentials to the ultimate agency wish list. If you can cut the red tape, your agency will love you for it.

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Hoffman Asia Pacific Named “Best Technology Agency” in the Region

Ishmael's Corner

I rarely use this real estate to talk about the Agency, much less brag about the Agency. The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As we coach our clients, no one likes the person who comes off as “OK, enough about me.

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A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display.

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What to Look for When Choosing a PR Agency 

Landis PR

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place.

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The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. Regardless, reporters are all but telling PR agencies that they need to up their outreach game and take steps to stay current and relevant, from their strategies to contact lists.

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