Print vs. Online Monitoring

Media Bullseye

Print Persists. While print-only publications are not that common, they can be of particular importance for some clients. Furthermore, print continues to play an important role internationally, as there are still a lot of publications that aren’t fully online.

Print 90

JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years.

Print 152

Dutch physician Lars Brouwers driving to Africa to deliver 3D printed hands

Flack Me

A physician from the Netherlands is attempting to drive to Sierra Leone in order to set up a program for 3D printing hand prostheses. 3D Printing Applications

Print 65

The value of print in today’s marketing

PR Daily

Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates. Print is expensive, but it has science-backed advantages over online content.

Print 127

What Type of Ad is Most Trusted by Internet Users?

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. If the intended audience doesn’t trust the format of the ad, the actual content has no chance.

Print 111

Know the nuances of pitching online versus print outlets

PR Daily

Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, keep in mind that long-lead (print) media and short-lead (digital) media have different requirements when it comes to putting together a story. Print/long-lead media needs.

Print 119

IFW Dresden fighting cervical cancer with 3D printed bull semen spermbots

Flack Me

Researchers from Germany's Institute for Integrative Nanosciences (IIN), IFW Dresden have developed 3D printed robots powered by bull sperm cells. 3D Printing ApplicationsThe bots can be loaded with a cervical cancer drug called doxorubicin hydrochloride and could one day be used to treat human patients.

Print 39

3 arguments for the enduring power of print

PR Daily

For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines.

Print 80

PR’s Role in TV and Print Advertising

TrendKite

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message

Print 48

PR’s Role in TV and Print Advertising

TrendKite

By weaving in information from trusted third parties into paid TV and print advertising, brands increase the credibility of the message

Print 48

Why the printed press release is all but dead

PR Daily

PR seems to be waiting for the death of the paper press release as impatiently as it’s been waiting for the advent of the Mobile Age. Why is the old press release losing importance so quickly? The answer is simple: The vast majority of its recipients can’t be bothered to read it.

Print 124

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

We know that, as quaint as it sounds in this digital age, nothing tops a story in print. In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk.

Print 171

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

Print 76

Print Producer - Colorado Spgs, CO

Flack Me

Company: Vladimir Jones Location: Colorado Spgs, Colorado Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Print 37

Print Production Artist - Austin, TX

Flack Me

Company: EZCORP Location: Austin, Texas Industry: Marketing - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Print 37

Media interview tips: How to prepare for TV, radio and print media interviews

Public Relations Sydney

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Print.

Creative Designer (Print & Web) - Ithaca, NY

Flack Me

Company: Ithaca College Location: Ithaca, New York Industry: Advertising - Other

Print 37

Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case. Writing What They Don’t Want To Read: Bad News In Print.

Print 98

In-House Graphic Designer (Print & Web) - Menomonee Fls, WI

Flack Me

Company: McDermott Cue Location: Menomonee Fls, Wisconsin Industry: New Media - Design Career Level: Entry Level (less than 1 yr experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Print 41

Full Time Senior Designer / Art Director (Print) - Washington

Flack Me

Company: Brainstorm Creative Resources (DC-based recruiter) Location: Washington, District of Columbia Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Salary Range: $55,000 - $85,000

Print 41

"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor.

Print 40

Pubs Converting Contributed Articles to Native Ads is Another Reason to Build Your Own Audience

Sword and the Script

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. For a long time, the venerable contributed article has been a mechanism for surfacing new or big ideas.

Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR

Ishmael's Corner

Journalism New York Times Visual Storytelling brand journalism business communication BuzzFeed corporate media digital media journalism business long-form journalism media properties paid media print media sponsored content storytelling storytelling in business communications target audience the New York Times traditional journalismThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Print 60

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

The Joy a Newspaper Brings

Waxing UnLyrical

Communication Personal Shonali Burke newspapers will not die print media world cupI had a delightful surprise waiting for me this morning.

Craigslist Fights Back Against Allegations of “Hurting” the Media

Ron Torossian

But that hasn’t stopped people from pointing fingers at Craigslist when they’re looking for someone to blame for the slow decline of certain print media outlets. Craigslist Founder, Craig Newmark, has long maintained his site is not responsible for the less prominent position of print media.

Print 195

2016 PRTech Awards Recap

AirPR

For the last half decade, PR software providers have built technologies around third party data from web crawlers, social media sites, TV and radio broadcasts, and print […].

Radio 242

Those Who Hesitate Are Lost

Bad Pitch Blog

Today’s TV, radio, and print news is already 24/7. Anderson Cooper media news cycle print media web coverage wire services Our media has Attention Deficit Disorder.

Radio 36

21 things that defined PR agency life before the web (you won’t believe no #5)

Stephen Waddington

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network. Thanks to everyone who jumped into the conversation. 25 years ago workflow in an agency was defined by media relations.

Web 131

Why Do PR People Bother With Insolent Clients? I Mean, Really

Bad Pitch Blog

To the stubborn ones I offer a solution: Want print? One dude (also young) was interviewed for a major print magazine and at the end said, with me on the line: “So is this for the magazine?” bad clients insolent people Laermer rant print media trendspotting Web promotion

Print 36

Media mentoring—who really decides on coverage in newsrooms?

Agility PR Solutions

Technically, executive producers (broadcast) and editors-in-chief (print and online) reserve final judgement. Who really decides which stories receive play in the media? Realistically and more complex, anyone with authority in a newsroom can accept or kill a pitch at any time. “It’s

Print 104

Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

Media trends—which newspapers do readers trust most?

Agility PR Solutions

Because ideology self-defines selection when it comes to actually subscribing to a newspaper (print or online) the contribution range identified for “trust” in the various newspapers […].

How to Self-Publish Your Content Cheap and Quick

Cision

It belongs to a group of self-publishing services that enable you to do most of the work yourself, which substantially lessens the price to print. It is a free-standing print-on-demand machine that will publish your book immediately upon order.

How To 249

Learning from the media

Axia PR

Recently, journalists from the print, TV, radio, and magazine world attended a “media mashup” professional development event for those in the PR industry, which the Florida Public Relations Association hosted. What you should know. These professionals all understand that getting the media’s attention isn’t as easy as one may think. Media Relations Public Relations Earned media

Radio 58

Do We Really Have a Free Press?

HMA Public Relations

News broke last week that Sinclair Broadcast Group had its anchors from across the country recite the same scripted anti-print media message on camera.

Print 71

What is earned media?

Axia PR

Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). The term earned media describes news content featuring or sourcing your brand, products, or services.

Radio 62

Proofreading Steps Every Writer Should Follow

Flack Me

Category: Flack Me Summary: Proofreading is the last line of defense for quality control in print and online publishing. Be sure to conduct a thorough proofread of all documents before they go live, using these guidelines

Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. In the case of print consumers, they must utilize the publication’s physical pages.

Building Media Lists That Get Results

ImPRessions - Crenshaw Communications

Read the fine print. Additionally, keep your eye on the fine print in Cision contact listings. It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve.

Media 170

5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media.

Interactive marketing made simple

PR Daily

Does that mean printed marketing materials are a thing of the past? A new digital marketing trend enhances boring, old print materials and makes them interactive—and much more appealing to consumers. How augmented reality can bring print to life.

Print 135

AirPR Interview Series: Jon Gelberg, Inc. Media’s Executive Editor of Content Strategies

AirPR

I was a print journalist for a dozen years, then made the leap into digital in the late 90s. “I’ve been telling stories in one way or another my entire life.”. Jon Gelberg, Inc.