Print vs. Online Monitoring
Media Bullseye
AUGUST 16, 2016
Print Persists. There are still some publications that are either completely print-only, or they carry different versions and content on their online properties versus their print publications, or their online content is paywalled and not likely to appear elsewhere (some industry-specific publications and trade or medical journals, for example). While print-only publications are not that common, they can be of particular importance for some clients.
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