Print vs. Online Monitoring

Media Bullseye

Print Persists. There are still some publications that are either completely print-only, or they carry different versions and content on their online properties versus their print publications, or their online content is paywalled and not likely to appear elsewhere (some industry-specific publications and trade or medical journals, for example). While print-only publications are not that common, they can be of particular importance for some clients.

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Announcing Print on Muck Rack’s public relations management (PRM) software

Muck Rack

Announcing Print on Muck Rack’s public relations management (PRM) software

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New print magazine reaches staffers only at home

PR Daily

A Southern California group of six hospitals launches a print-only publication that employees receive solely by mail (with the exception of a small Spanish version). Print is dead, we keep hearing, and the only way to reach employees is digitally, most of all through mobile. Dignity Health ’s Southern California Service Area, a six-hospital unit of a multistate company, has launched a print-only publication to foster unity among a scattered staff.

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JCPenney revives its print catalog

PR Daily

You may want to stop the death knell for printed content. Case in point: JCPenney, which has seen its share of financial woes in the past few years, is cranking up the printing presses and putting out a catalog for the first time in five years. Why, when every retailer is focused on Web sales, is JCPenney going back to print? Is reviving a print document of stuff for sale a smart move on the chain''s part It’s showing signs of life once again.

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Print news media is dying

Stephen Waddington

Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. Clickbait and advertising excess Media outlets such as The Daily Mail, The Sun, and The Mirror flourish in digital and print. The print is dying debacle is an issue for people working in media relations. It devalues print coverage as readership falls.

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Print? Really? Here’s why it’s a smart option for marketers

PR Daily

Do you evaluate print advertising as part of an overarching media strategy for your brand? If your goals include brand affinity and purchase intent, print outscores digital and TV. A print campaign can communicate the message and connect with audiences in a way that is relevant and motivating. According to a recent study by Kantar Millward Brown Digital, print simply works harder at achieving these specific brand KPIs. The post Print?

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Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. News websites are the next most common source, followed by radio, social media and print newspapers. Print remains popular only among respondents 65 and older, 39 percent of whom often get news there, compared to 18 percent of other age groups.

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3 arguments for the enduring power of print

PR Daily

For years, the print industry has seen a steady and drastic decline, but evidence suggests that its importance not only will remain relevant, but that it is making a comeback. More Americans prefer print books over e-readers, and more than 90 percent of adults read paper magazines. Here are three reasons print media won’t disappear anytime soon: 1. One night, as Vanessa was putting her seven children to bed, she saw one clutching a few printed photos of his early childhood.

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Know the nuances of pitching online versus print outlets

PR Daily

Whether you’re looking to score a coveted placement in InStyle or a featured product in a Refinery29 slideshow, keep in mind that long-lead (print) media and short-lead (digital) media have different requirements when it comes to putting together a story. Print/long-lead media needs. Although some long-lead print magazines are cutting budgets and shooting less in house, be prepared for them to ask for product samples to photograph. Print/long-lead media needs.

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Were audiences absorbed in your blog, e-newsletter or print publication?

PR Daily

The post Were audiences absorbed in your blog, e-newsletter or print publication? PR Daily’s Content Marketing Awards showcases the communicators who kept audiences glued to their stories and visuals. appeared first on PR Daily. PR Daily Awards

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Were audiences absorbed in your blog, e-newsletter or print publication?

PR Daily

The post Were audiences absorbed in your blog, e-newsletter or print publication? PR Daily’s Content Marketing Awards showcases the communicators who kept audiences glued to their stories and visuals. appeared first on PR Daily. PR Daily Awards

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Why the printed press release is all but dead

PR Daily

PR seems to be waiting for the death of the paper press release as impatiently as it’s been waiting for the advent of the Mobile Age. Why is the old press release losing importance so quickly? The answer is simple: The vast majority of its recipients can’t be bothered to read it. The information bubble is to blame. The times when journalists lacked topics are long gone. You no longer have to be a journalist to be an opinion leader.

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In a marketing first, Amazon plans a print catalog for the holidays

PR Daily

The print offering still funnels consumers toward an internet experience, using things like “Smile codes” so users can find an item online by scanning a code with their smartphone. Between the new offer of free shipping for everyone, and this print catalog to get the kids hooked, @Amazon is REALLY leveling up for the holidays. amazon printed and mailed a TOY CATALOG. Print is NOT dead.

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Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

We know that, as quaint as it sounds in this digital age, nothing tops a story in print. In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Reporters could claim a space at one of the long, counter-like tables that served as workstations as long as we pretended to clear out by the end of the day. Anyone stocking a pencil holder, or posting a family photo, could be accused of “hoteling.”.

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What Started as a Family-owned Business is Still Thriving Today

HMA Public Relations

The printing press helped pioneer the mass production of printed copy. Abbie Fink recently visited an old printing press shop called Hatch Show Print and shares more about it in today's blog post. PRSA printing press

What Type of Ad is Most Trusted by Internet Users?

Ishmael's Corner

Digital Marketing Miscellaneous advertisement advertising digital advertising earned media internet use online publication print ads print advertising print media print publication trust in advertising trust in earned media trust in editorial trust in media trust in online advertising trust in print advertisingThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Long Live Print”! Our new magazine really is a print product.

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Media interview tips: How to prepare for TV, radio and print media interviews

Public Relations Sydney

When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Print. Watch Catriona Pollard’s media interview tips below: The post Media interview tips: How to prepare for TV, radio and print media interviews appeared first on Public Relations Sydney.

Infographic: The power of print media

PR Daily

Many think the rise of digital platforms have brought about the death of printed publications, but this guide argues you shouldn’t ignore traditional outlets. Print media plays an important role in Americans’ daily lives. Digital media outlets and the immediacy of social media platforms might lead many to believe that print materials no longer hold value, but according to Canon’s “Print for Action Survey,” conducted by Ipsos , traditional channels still have staying power.

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Microsoft's viral age-guessing tool comes with fine print

PR Daily

If you’re a frequent social media user, you’ve probably seen photos of people with little yellow and orange icons above their faces with a number. They’re using a Microsoft product called how-old.net. It’s supposed to predict the age you look in that photo, and it’s kind of a cool feature. The site asks you to click a button and upload your own photo, with a short disclaimer underneath that reads, “P.S. We don’t keep the photo.”.

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The value of print in today’s marketing

PR Daily

Digital efforts constitute the main course of our current marketing diet, but Vistaprint Corporate’s infographic reminds us that a sensible portion of print still deserves room on our plates. Print is expensive, but it has science-backed advantages over online content. The infographic cites research that print pieces top digital ads in cognitive categories such as review time, emotional reaction, memory retention and perceived value.

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Landing A Media Interview During COVID-19 Is One Thing; But Then What?

PR Insiders

Experts News And Experts Print Publicity Talk Radio TelevisionIn the last PR Insider, I shared with you some tips for reaching out to the media during the coronavirus crisis; tips that I had also discussed in a webinar I participated in titled “Authority Marketing in a COVID-19 World.”

How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? The New York Times has about 833,000 print subscribers, which is impressive on its own merits. Data & Analytics Experts News And Experts PR Education Print Publicity Media Relations Public Relations

What The Last Year Taught Us About COVID And Media Outreach

PR Insiders

You improve your odds of media success anytime you can link your expertise and message to what print journalists are already writing about, and what radio and TV talk show hosts are already talking about. Like me, you are probably saddened by news reports that COVID-19 is making a resurgence.

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Critical Mention 2021 Recap

Critical Mention

As 2021 begins to wrap up, we want to walk you through all of the updates made to Critical Mention’s Earned Media Suite.

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Writing What They Don’t Want To Read: Bad News In Print

Waxing UnLyrical

I’m going to be discussing how to deliver bad business news in print, which I think is more important because of the fact that people keep records of bad news the way they keep lottery tickets: just in case. Writing What They Don’t Want To Read: Bad News In Print.

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How To Hire The Best PR Firm For You

PR Insiders

Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

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Hey PR Folks: Keep Your Eye On The Ball

PR Insiders

General Marketing PR Education Print Publicity marsha friedman Media Exposure national media exposure publicityA Top Editor Explains What To Do Right When Pitching The Media One great thing about the internet is that, if you missed something the first time around, it’s often still out there, just waiting for you to stumble across it. That happened for me just recently with an article about public relations that Jim […].

"It was just on the web site, not in print."

Bad Pitch Blog

But if a client is (still) questioning the value of online placement vs. print placement, you should show them this video. I''ve heard the headline of this post from clients and colleagues in the past. You probably have too. Sure nothing can compare to actually holding the fruit of your labor. The Online Media from RealWire on Vimeo. New rules for new tools. Google''s ability to catalog and cache the interwebs means online clips gain value over time.

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4 Tips For Creating Successful Media Pitches

PR Insiders

General Marketing PR Education Print Publicity marsha friedman pr firm Public Relations Social Media Marketing talk radioAnyone who’s tried their hand at promoting a brand through PR can tell you that grabbing the media’s attention isn’t always easy. Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

How Media Contact Database Strengthens Critical Mention’s Earned Media Suite

Critical Mention

Media Contact Database Analytics Corporate Communications Earned Media Facebook Influencer Marketing International Licensed Content Media Relations Online News Monitoring Print Radio Technology Television Twitter YouTube

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

Press Releases Corporate Communications Crisis Management Earned Media Facebook Influencer Marketing Instagram International Licensed Content LinkedIn Media Relations Online News Monitoring Partnerships Print Radio Technology Television Twitter YouTube

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‘The whole person’: Internal publication tells employee stories

PR Daily

Formerly, the only digital version was a pdf published in addition to the print magazine. Employee Engagement Internal Communications Print PublicationsRobert Half—a staffing agency—takes readers beyond the walls of work when it covers its employees, drawing lessons from their surfing, football and military experiences. “Half Times” is a publication of the staffing agency Robert Half. Click on the image to see the full cover.

Why and How to Switch Media Monitoring Platforms

Critical Mention

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding.

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NFC East’s Earned Media Results in the 2020 NFL Draft

Critical Mention

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers.

Critical Mention Ends Agreement With Cision

Critical Mention

These additions include increased social media monitoring, licensed print content and streamlined search functionality. If you’re concerned about how the break with Cision will impact you, or have any other questions about tracking your earned media coverage on broadcast, online, print or social channels, please feel free to contact us. . As you may have already heard, as of July 1, 2019, Critical Mention will no longer be available in the Cision platform.

H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history

PR Daily

For the first time in almost 170 years, The New York Times announced that its digital revenue beat out print–$185.5 For the 1st time at the NY Times, total digital revenue surpassed print revenue in a quarter.

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20 Great Communications Quotes

Critical Mention

Media Monitoring Analytics Earned Media Media Relations Online News Monitoring Print Radio TelevisionPublic relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies.

Critical Mention CEO Don Yount Named to PRWeek’s List of Most Influential People

Critical Mention

Press Releases Analytics Corporate Communications Earned Media Facebook Influencer Marketing International Licensed Content LinkedIn Online News Monitoring Partnerships Print Radio Technology Television Twitter YouTube

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Media Squeeze — and Watermelon Explosion — Described by the NY Times Presents an Opportunity for PR

Ishmael's Corner

Journalism New York Times Visual Storytelling brand journalism business communication BuzzFeed corporate media digital media journalism business long-form journalism media properties paid media print media sponsored content storytelling storytelling in business communications target audience the New York Times traditional journalismThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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