2020

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Hola and Hello: When Translation Isn’t Enough to Reach the U.S. Hispanic Market | Business Wire Blog

Business Wire

We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.

Blogging 503
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Why Public Relations Is King During A Crisis

Onclusive

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable.

Crisis 464
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How Communicators Can Help Brands Create Real Change

Cision

PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.

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PR Hits And Misses Of 2020

ImPRessions - Crenshaw Communications

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S. presidential election.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How to sell in to news desks during a pandemic

The Resolution Blog

The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this. In this episode I’m joined by news experts from 72Point, part of SWNS Media Group which is an independent press agency working directly with major news-desks […]. The post How to sell in to news desks during a pandemic appeared first on PR Resolution — by CoverageBook.

How To 362

More Trending

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Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It

Prowly

Sentiment analysis (also referred to as social listening and opinion mining) is used in media monitoring and allows brands to get a real handle on what people are saying about their product or service on the world wide web. It’s been used to a great extent to achieve the following: Get an overview of how […]. The post Fact or Opinion? One Big Flaw of Sentiment Analysis & How Brands Can Get Around It appeared first on Prowly Magazine.

Analysis 262
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Translating Ogilvy’s 10 Writing Tips for 2020

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers.

Writing 218
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Top 10 tips for working from home

Stuart Bruce

Working from home is what I do when I’m not travelling all around the world to provide consultancy and training to help in-house PR teams … The post Top 10 tips for working from home appeared first on PR Futurist by Stuart Bruce.

Travel 218
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The Importance of Recognizing Black History in Public Relations

PRSay

February’s Black History Month is an important time to remember, recognize and celebrate the historical contributions of black Americans that have helped define the United States today. Still, there’s a systematic and ongoing lack of awareness of contributions by black Americans, a challenge that Black History Month founder Carter G. Woodson sought to overcome.

Publicity 218
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 tactical tips for mapping out your 2020 social strategy 

Agility PR Solutions

The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […]. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.

Strategy 216
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How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces. The instant accessibility of your news release ensures audiences can find it the minute it crosses the wire, or in the middle of the night when they might be looking for a solution.

Blogging 476
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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columb

Tools 215
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CEOs Must Choose between Something and Nothing

Cision

Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes.

Corporate 428
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How to Write a Pitch That Will Actually Get Read

ImPRessions - Crenshaw Communications

As most PR people know, reporters don’t read every pitch that lands in their inbox. A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day. This means that a public relations team’s challenge is to create a winning pitch that stands out. In addition to doing the proper research and targeting the right journalists, there are other ways to draft a pitch that will actually be read: Make subjec

Pitching 380
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A super-simple explanation of how your PR is boosting your client’s results on Google

The Resolution Blog

Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think. The post A super-simple explanation of how your PR is boosting your client’s results on Google appeared first on PR Resolution — by CoverageBook.

Google 347
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Getting Publicity in The Age of Coronavirus

PR for Anyone

“What Can You Niche Down To Help People In This Age Of Coronavirus?” Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world. This week, Christina Daves talks about getting publicity in the age of the Coronavirus.

Publicity 299
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7 Basic (Yet Brilliant) Examples of PR Tactics That Work

Prowly

There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. Why is it […]. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.

Examples 248
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Your Guide to the (Possibly) Perfect Virtual Awards Ceremony

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centred on doing exactly that, we’ve seen a quick shift.more.

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COVID-19 fatigue: Why do I feel so miserable?

Stephen Waddington

Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. Several people in my network have experienced significant issues with mood swings and acute mental health issues in the past two weeks. Anger, anxiety, and depression are all common. I chair a networking group of entrepreneurs. Earlier this week a manager described his team as going feral.

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COVID-19: Lessons of Past Pandemics Are More Timely Than Ever for Crisis Management

PRSay

Businesses and institutions around the world will be responding and adapting to the human, operational and economic effects of the novel coronavirus (COVID-19) pandemic for months, if not years, to come. As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Plan for the worst. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios.

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Vaccination PR: How communicators can help to end the COVID-19 pandemic

Agility PR Solutions

As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or “definitely” get a vaccine to prevent COVID-19, a 12-percentage point decrease […].

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.

Blogging 472
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21 Influencers Share Stellar Advice for Digital Marketing in 2021

Garrett Public Relations

As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Marketing 208
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Cision's Biggest Ever State of the Media Report is Coming Soon

Cision

The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).

Report 409
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PR In The Time Of Coronavirus

ImPRessions - Crenshaw Communications

It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun.

Employee 374
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Is PR dead… definitely for the 10th time?

Stuart Bruce

Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 208
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Does anyone really search by hash tags on LinkedIn?

Communications Conversations

What’s our hash tag strategy? It’s a question I think every company has asked itself or its agency partner over the last 10 years. And, it’s a question I’ve written about before. But a recent Social Media Examiner article got me thinking about hash tags again. Specifically if and how people are using them. This particular author seems to think a lot of people are using them–on LinkedIn.

LinkedIn 200
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Not All Media Trainings Are Evidence-Based

Prowly

If you are a senior manager or spokesperson of an organization there is a high probability you will have followed a media training session at one time in your career. These trainings are typically conducted by external consultants and will always involve a mix of theory and mock interviews. There is great potential for trainees […]. The post Not All Media Trainings Are Evidence-Based appeared first on Prowly Magazine.