ImPRessions - Crenshaw Communications
OCTOBER 28, 2020
Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Some of the pressure we encounter in PR is preventable, however.
Sword and the Script
AUGUST 29, 2020
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.
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Business Wire
OCTOBER 15, 2020
Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations
Agility PR Solutions
NOVEMBER 2, 2020
Reading the news this year, it seems as though another major story breaks and upends the status quo every day. Between the coronavirus outbreak, a struggling economy, calls for racial justice, environmental catastrophe and a highly contested presidential campaign, there’s no shortage of media fodder.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!
Onclusive
MAY 4, 2020
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
The Resolution Blog
APRIL 30, 2020
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this.
Deirdre Breakenridge
JANUARY 6, 2020
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.
PR for Anyone
MARCH 24, 2020
Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits.
ReimaginePR
NOVEMBER 1, 2020
Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Cision
OCTOBER 29, 2020
Being a serial writer is a demanding and mysterious craft. Have you committed one of these 7 blog killers? Media Blog
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2020
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would.
PR Daily
DECEMBER 21, 2020
Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Most people do not listen with the intent to understand; they listen with the intent to reply.”. That’s from Stephen Covey’s best-selling 1989 book, “The 7 Habits of Highly Effective People.”
Business Wire
NOVEMBER 2, 2020
We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out. public relations media relations
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
Ishmael's Corner
APRIL 12, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees.
Onclusive
JUNE 24, 2020
In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix.
Ronn Torossian
JANUARY 21, 2020
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?
The Resolution Blog
NOVEMBER 16, 2020
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
Deirdre Breakenridge
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”
PR for Anyone
MARCH 26, 2020
“What Can You Niche Down To Help People In This Age Of Coronavirus?” Watch the full YouTube video >> HERE The coronavirus (COVID-19) continues to disrupt many people’s lives. However, there are many opportunities where you can get media coverage and share your knowledge with the world.
ReimaginePR
NOVEMBER 13, 2020
Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling.
Cision
JULY 23, 2020
As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2020
It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years.
PR Daily
DECEMBER 22, 2020
To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. The tensions of 2020 have taken a toll on leaders and workers alike.
Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Onclusive
AUGUST 3, 2020
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Practitioners execute a series of movements that redirect a competitor’s attack momentum in order to neutralize their offense.
Ronn Torossian
OCTOBER 28, 2020
Kids may not be permitted to sit on Santa’s lap this year but with more people browsing and shopping online these days, brands need to be tech-ready for the holiday season in spite of uncertainty over what it might look like because of the pandemic.
The Resolution Blog
JULY 22, 2020
“Are these numbers good? Or bad? Give me a clue!” “Why Why is that number so big? I don’t understand it. Or believe it.” Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […].
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