Prowly

MAY 15, 2024

A comparison of the most popular UK media databases, including the biggest providers like Gorkana, as well as more affordable options for freelancers & PR teams with smaller budgets. The post UK Media Database Comparison – Pricing & Features [2024 Update] appeared first on Prowly Blog.

Comparison 104

Comparison Media Blogging Tools 104

Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

Software 0

Software Comparison Media System 0

Prowly

DECEMBER 17, 2024

It's difficult to know which platform can truly meet your needs without days of research, comparisons, and tons of demo calls. Read all the comparisons, but need to see the tool for yourself? For example, if you take into account pricing with Prowly vs Muck Rack , that's nearly $7,000 in savings per year. Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Sword and the Script

APRIL 15, 2025

All of those things are probably true, but they pale in comparison to the real problem. Theres a lot of discussion in B2B circles that marketing has to change because what we are doing isnt working. The ensuing focus zooms in on sales-marketing alignment or the mix of tactics. I dont think its the tactics, but the approach.

Marketing 163

Marketing B2B Survey Comparison 163

Onclusive

DECEMBER 1, 2021

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

How To 397

How To Media Software Analytics 397

Onclusive

DECEMBER 6, 2021

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

Media 370

Media Software Comparison Enterprise 370

Prowly

FEBRUARY 13, 2025

Below you can find a comparison with other options, like Cision or Prezly. If you want to dive into this topic more, you can check out our comprehensive guide that includes a full online reputation management tools comparison. And you can try it for 7 days for free.

Software 104

Software Reputation Examples How To 104

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What stands out is how poorly the “preventive-focused” companies fared in comparison to others. In comparison to advertising, PR is both more cost-effective and more flexible. They trailed other businesses, averaging 6% in sales and 4% in profit growth, compared with 13% and 12% for companies deploying more offensive strategies.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

SEPTEMBER 28, 2015

In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things.

Comparison 150

Comparison Industry Education Publicity 150

Prowly

JUNE 18, 2025

5 on G2 (41 reviews) Keyhole Social listening tool with influencer and hashtag analytics Hashtag/profile tracking; Influencer reports; Campaign comparisons; Scheduling tools Strong for social PR Limited outside social platforms From $179/month, free trial PR/social teams with campaigns 4.3/5 5 on G2 (653 reviews) 1.

Software 104

Software Brand Branding Tools 104

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Both aspects are becoming increasingly important to the longevity of this type of business partnership.

Technology 195

Technology How To Comparison Software 195

Prowly

MAY 30, 2025

TRY PROWLY FOR 7 DAYS FREE Brandwatch alternatives - a comparison in a nutshell Tool Features Pricing Strengths Best For Free Trial/Plan Prowly PR workflow, media database, press release distribution, coverage tracking, media monitoring. Below, you can read an in-depth comparison of Brandwatch competitors.

Analysis 104

Analysis Analytics Enterprise Tools 104

Agility PR Solutions

APRIL 17, 2019

But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Comparison 155

Comparison Web Content Marketing Report 155

5W PR

JUNE 9, 2025

Creating Effective Analogies and Comparisons Analogies help bridge the gap between complex medical concepts and everyday experiences. These comparisons make abstract concepts more concrete and memorable. This approach helps audiences process and retain information more effectively.

Technology 78

Technology Strategy Communications Healthcare 78

NewsWhip

NOVEMBER 5, 2024

NewsWhip solution The Timeline feature provides brands with a side-by-side comparison of multiple search terms, visualizing the ebb and flow of interest across topics. This insight lets teams strategize accordingly, adjusting outreach based on real-time trends and engagement patterns.

Brand 78

Brand Branding Comparison Automotive 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. The charts allow you to overlay your tweets, replies, retweets, mentions, reach, etc., so you can see how your actions result in a variety of interactions.

Communications 383

Communications Google Tools Resources 383

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Comparison 149

Comparison Study Social Media Marketing 149

Awario

MAY 4, 2022

This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. If you’re familiar with competitive analysis, you know about Share of Voice. Simply put, Share of Voice measures your brand awareness and compares it to your competitors’.

Measurement 142

Measurement Tools Comparison Analysis 142

Prowly

APRIL 22, 2025

SEE HOW CUSTOMERS PERCEIVE YOUR BRAND #6 Share of Voice (SOV) Share of Voice is the percentage of all the media mentions that your brand gets in comparison to your competitors. You don't have to calculate anything because Prowly does all of the hard work for you.

Measurement 104

Measurement Brand Branding How To 104

Agility PR Solutions

FEBRUARY 24, 2020

RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services. Cut chances of a “bait-and-switch” on staffing […].

Creativity 141

Creativity Comparison Company Analysis 141

Onclusive

JULY 18, 2017

It’s important to know how your own blog content fares in comparison to earned or newswire content. This intel was immediately integrated into the company’s owned content strategy to raise distinct queries and search visibility. Gain an understanding of which is performing better: your earned or owned media.

Advertising 294

Advertising Advertising Comparison Analytics 294

Onclusive

OCTOBER 10, 2017

AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. Filtering and searching are now more intuitive and allows everything from quick look-ups to complex assessments of campaigns. New capabilities in competitor analysis.

Software 207

Software Analysis Comparison Trends 207

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 128

Content Marketing Comparison How To Marketing 128

5W PR

MAY 9, 2025

Start by creating a comprehensive press kit that includes: High-quality prototype photos and videos Safety certification documentation Founder backstory and product origin Early testimonials from educators or child development experts Comparison charts showing your toy’s unique benefits Manufacturing partner credentials When pitching media outlets, (..)

Strategy 78

Strategy Education Retail Comparison 78

Offleash

JUNE 4, 2025

What stands out: Bite-sized facts and stats Named comparisons (Your brand vs. Competitor brand) Analyst soundbites References from trusted sources Clear use case examples Build Influence Where It Counts AI isnt just scanning big-name publications. This isnt SEO; its answer engine optimization.

Reddit 64

Reddit Enterprise Comparison LinkedIn 64

5W PR

JUNE 18, 2025

Analytics Tools and Reporting Use media monitoring and analytics tools to track: Share of voice Sentiment analysis Message penetration Competitor comparisons ROI measurements Regulatory Compliance in PR FDA Guidelines All PR materials must comply with FDA regulations regarding supplement claims.

Guidelines 78

Guidelines Analytics Pitching Comparison 78

Sword and the Script

MAY 27, 2025

The study used event conversions in Google Analytics to draw some comparisons between organic search click rates and those from generative AI. So generative AI is sending fewer users to a site and the users that do come through are spending less time with your content. Thats according to a study also written up by Danny Goodwin.

B2B 155

B2B Marketing SEO Engineering 155

Cision

JUNE 9, 2017

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. finder.com is a personal finance comparison website that is all about helping people make better financial decisions.

Travel 166

Travel Comparison Analytics Financial 166

Cision

JUNE 9, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 153

Infographics Comparison Retail Study 153

Cision

SEPTEMBER 25, 2017

In a year-over-year comparison, however, journalists stating that PR professionals are a “preferred source” of information declined six percent from 42 percent and 36 percent. So, the spectrum of social media consumption and use for journalists doesn’t hold for perceptions of PR. You have fans where you may least expect them.

Journalism 258

Journalism Social Media Study Comparison 258

5W PR

MAY 16, 2025

Regular review schedules ensure you stay informed of progress and can make timely adjustments as needed.

SEO 78

SEO Analysis Web Google 78

Agility PR Solutions

OCTOBER 23, 2020

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. Guests may not realize that they let a feature as […].

Hotels 112

Hotels Brand Branding Comparison 112

Onclusive

APRIL 5, 2018

Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. To qualify for inclusion in the PR Analytics category, a product must: Track PR campaigns related to the user and their company. Analyze success rates and other metrics based on reader engagement. 91% of users rated it 4 or 5 stars.

Software 199

Software Analytics Customer Service Comparison 199

PRSay

DECEMBER 4, 2018

By comparison, books in the “somewhat” messy office were tilted on the shelves, a textbook and papers lay on the floor, and the wall clock was an hour off. In the clean office, papers were stacked neatly on the desk, books and journals stood upright on bookshelves, file drawers had typewritten labels and all garbage was in the wastebasket.

Comparison 134

Comparison Journalism Study Brand 134

Cision

MARCH 14, 2017

In comparison, its closest competitor was Marks & Spencer, whose Mrs. Claus spot only garnered a little more than 43,000 mentions during the same period of time.) It turns out that while getting people to watch an ad is all about emotion, getting them to share it is about the sender’s personality.”.

Creativity 208

Creativity Comparison Construction Advertising 208

Cision

MAY 12, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 149

Infographics Comparison Retail Study 149

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.

Media 195

Media Software Analytics Measurement 195