Expert insights. Personalized for you.
Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. MORE
As a comparison, the 2020 awards ceremony garnered more than 22 million interactions and 2019 had more than 23 million engagements to Oscars content. 2021 saw the return of the Oscars, albeit delayed from its usual time slot in the year due to the pandemic. MORE
Another friend of both of us, who was a fairly strong in comparison, learnt about my effort and asked for my help him land a job interview, too. MORE
million followers, showing the women’s unsatisfactory dinners in comparison to the men’s high-end catering , and debunking the NCAA’s apology which had claimed that the women had less equipment because there was less space in their venue. MORE
Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post Media Monitoring Comparison Report appeared first on Onclusive. MORE
Money is important, of course, but cash pales in comparison to the prospect of leading a healthier, happier, fuller life. New data reaffirms that cash is just a slice in the worker well-being pie. Cash is not all it’s cracked up to be. MORE
Or consider these comparisons: Graphic design software is not creativity. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking. A fishing pole not fishing. A hammer is not carpentry. So, where did this idea – that martech is marketing – originate. MORE
There is a permanent imprint of your body on the sofa that would make a chalk outline at a crime scene pale in comparison. Longtime LCI friend and client Jon Handlery owns the Handlery Hotels properties in San Francisco and San Diego. MORE
In comparison, desktop ads have remained relatively stagnant over time. As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users. MORE
RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. MORE
They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. MORE
Here we are in 2020 amid a global pandemic with unemployment near 8% — which makes graduating in 2002 seem like a breeze in comparison. Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up. MORE
By comparison, books in the “somewhat” messy office were tilted on the shelves, a textbook and papers lay on the floor, and the wall clock was an hour off. If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says. Psychologists explored how messy workspaces affect perceptions of the owner’s personality. MORE
It’s important to know how your own blog content fares in comparison to earned or newswire content. Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix. MORE
Here’s a comparison (Walker’s logo is on the left): Scott Walker is either saying he is America's Best or he paid someone x $'s to steal their logo. Wisconsin Gov. Scott Walker became the 15th Republican candidate to enter the 2016 race for president Monday, just in time to join in the din of criticism surrounding President Barack Obama’s nuclear deal with Iran. Walker is one of several candidates who officially announced via Twitter: I'm in. MORE
Valuation metrics such as the P/E ratio allow for apples-to-apples comparisons of companies’ stock. To make an accurate comparison, an investor must know how much (or how little) earnings are associated with each company’s share of stock. MORE
Because those should be reserved for extreme circumstances, the comparison pinged: They’re like sirens and flashing lights on emergency vehicles. Wolfie didn’t plop himself down at the keyboard without first rolling ideas around in his noodle, and neither should you. MORE
In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Whaaaat you may […]. PR Education CS customer success customer success education PR PR education PR tip public relations retention MORE
New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing. MORE
The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. This is a guest post by Solo PR Pro Premium member Tara McDonagh . MORE
Communication Guest Posts Matt LaCasse Resources comparison ipad motorola XOOM reviewXOOMing in. I was recently given the opportunity to use a Motorola XOOM for almost 3 months by my good friend Mark Farnen , whose client is Verizon Wireless (Verizon is the carrier providing 3G/4G service for the XOOM). Going into my trial, I wanted to see if I could effectively make a tablet like the XOOM my computer. MORE
Amazon changes app logo after comparisons to Hitler. The post Experts criticize Cuomo’s apology, Amazon tweaks logo after comparisons to Hitler, and Twitter opens ‘Spaces’ to Android users appeared first on PR Daily. MORE
While not exactly the same thing, a comparison can also insert a fresh wrinkle into a story. One such comparison that stands out in my mind involved India’s space mission that orbited Mars last year. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal. In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. I think of contrast as a poor man’s failure. MORE
Comparisons between solution types. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. . MORE
Just check out this visual representation so you can see the comparison to other data leaks: Media Monitoring FeaturedIn the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama Papers. How much data has been leaked? A lot. We are talking about 11.5 million documents and 2.6 terabytes of sensitive information. MORE
By comparison, non-financial reporting is in its early stages. In comparison, their Australian counterparts trail the world in reporting a link between materiality analysis and strategy. Photo courtesy of Pexels. Blog courtesy of Susan McNair, Currie Communications. MORE
This is referred to as a standard year-over-year (YoY) annual comparison of performance. This is referred to as a quarter-over-quarter comparison. Quarterly reports are a treasure trove of information for communicators and PR pros. MORE
Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Share Tweet Share. MORE
The ability to monitor social media, import third-party data and run comparisons is where strategic insights are, at the intersection of multiple data sets. What are the features and services that differentiate the different products? Here are some things you should think about. MORE
In technology, the classic comparison of Salesforce to Oracle is an iconic example. Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five. MORE
Alert Comparison is now available for up to 15 different alerts. Compare alerts by their volume, reach, sentiment, demographics, and other metrics MORE
78 But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. (Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . Looks promising, right? MORE
AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. MORE
by comparison. Print this list, and post it near your computer. Years ago, I attended a medical writing workshop where I received an incredibly useful handout for writers: a list of 50 transitional words. I kept this list on my desk and referred to it every day without fail. MORE
In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. MORE
But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. businesses with bad grammar and […]. The post Website spelling and grammar errors are costlier than you may think appeared first on Agility PR Solutions. MORE
Johnston’s comparison of Corbyn with Stalin is a bid to overstate his socialist views, but it’s almost certainly fallen wide of the mark. The comparison between that and Mr Corbyn wanting to raise taxes on the rich is absurd?" Boris Johnston has compared Jeremy Corbyn to Stalin in The Daily Telegraph. Nicknames seek to exaggerate and label an individual’s character. They stick if they resonate with the intended audience. Stalin doesn’t. MORE
Solutions: We used a number of tools to explain Identiq; from videos to comparisons with online auctions to dumbed down explanations, like “Bob and Bill both have a number in mind, and they want to know whether it is the same, but they don’t want each other to know what number they have. MORE
In comparison, Netflix has 75 million. British PR guru Mark Borkowski tells Newsweek that Amazon’s investment could prove wise and boost the streaming service, which is said to have 46 million Amazon Prime subscribers worldwide. Read more here. Mark My Words amazon carshow celebrity investment james may jeremy clarkson PR richard hammond streaming top gear newsweek subscribers amazon’s netflix million MORE
60 Sports Business, 02.05.17. Read here: [link]. Mark Comments MORE
When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. With Halloween rapidly approaching, the company asked consumers about their spending habits for the holiday, including how much they spend on Halloween compared to […]. MORE
Comparison Related Topics Onclusive
NOVEMBER 10, 2020
Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post Media Monitoring Comparison Report appeared first on Onclusive.
Mark My Words
MAY 11, 2017
Sports Business, 02.05.17. Read here: [link]. Mark Comments
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PR Daily
MARCH 3, 2021
Amazon changes app logo after comparisons to Hitler. The post Experts criticize Cuomo’s apology, Amazon tweaks logo after comparisons to Hitler, and Twitter opens ‘Spaces’ to Android users appeared first on PR Daily.
PR Daily
JULY 14, 2015
Here’s a comparison (Walker’s logo is on the left): Scott Walker is either saying he is America's Best or he paid someone x $'s to steal their logo. Wisconsin Gov. Scott Walker became the 15th Republican candidate to enter the 2016 race for president Monday, just in time to join in the din of criticism surrounding President Barack Obama’s nuclear deal with Iran. Walker is one of several candidates who officially announced via Twitter: I'm in.
Onclusive
SEPTEMBER 28, 2015
In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Whaaaat you may […]. PR Education CS customer success customer success education PR PR education PR tip public relations retention
Awario
OCTOBER 3, 2020
Alert Comparison is now available for up to 15 different alerts. Compare alerts by their volume, reach, sentiment, demographics, and other metrics
Agility PR Solutions
OCTOBER 22, 2020
They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list.
Agility PR Solutions
APRIL 17, 2019
But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. businesses with bad grammar and […]. The post Website spelling and grammar errors are costlier than you may think appeared first on Agility PR Solutions.
Agility PR Solutions
FEBRUARY 24, 2020
RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services.
Agility PR Solutions
OCTOBER 24, 2019
When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com. With Halloween rapidly approaching, the company asked consumers about their spending habits for the holiday, including how much they spend on Halloween compared to […].
PR Daily
MAY 21, 2021
Valuation metrics such as the P/E ratio allow for apples-to-apples comparisons of companies’ stock. To make an accurate comparison, an investor must know how much (or how little) earnings are associated with each company’s share of stock.
|
Agility PR Solutions
OCTOBER 15, 2018
New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.
Garrett Public Relations
SEPTEMBER 12, 2019
Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.
PR Daily
FEBRUARY 11, 2020
In comparison, desktop ads have remained relatively stagnant over time. As advertising on traditional channels like TV, radio and newspapers declines, many brand managers are turning to the internet for a new audience—specifically mobile phone users.
PR Daily
APRIL 12, 2021
This is referred to as a standard year-over-year (YoY) annual comparison of performance. This is referred to as a quarter-over-quarter comparison. Quarterly reports are a treasure trove of information for communicators and PR pros.
Mark My Words
APRIL 19, 2016
In comparison, Netflix has 75 million. British PR guru Mark Borkowski tells Newsweek that Amazon’s investment could prove wise and boost the streaming service, which is said to have 46 million Amazon Prime subscribers worldwide. Read more here. Mark My Words amazon carshow celebrity investment james may jeremy clarkson PR richard hammond streaming top gear newsweek subscribers amazon’s netflix million
Landis PR
MAY 24, 2021
By comparison, non-financial reporting is in its early stages. In comparison, their Australian counterparts trail the world in reporting a link between materiality analysis and strategy. Photo courtesy of Pexels. Blog courtesy of Susan McNair, Currie Communications.
PR Daily
FEBRUARY 8, 2020
by comparison. Print this list, and post it near your computer. Years ago, I attended a medical writing workshop where I received an incredibly useful handout for writers: a list of 50 transitional words. I kept this list on my desk and referred to it every day without fail.
Landis PR
JUNE 7, 2021
There is a permanent imprint of your body on the sofa that would make a chalk outline at a crime scene pale in comparison. Longtime LCI friend and client Jon Handlery owns the Handlery Hotels properties in San Francisco and San Diego.
TrendKite
APRIL 12, 2016
Just check out this visual representation so you can see the comparison to other data leaks: Media Monitoring FeaturedIn the United States, most Americans are focused on the presidential election, but the rest of the world is reeling from the biggest corporate data leak in history that is being called the Panama Papers. How much data has been leaked? A lot. We are talking about 11.5 million documents and 2.6 terabytes of sensitive information.
Critical Mention
FEBRUARY 18, 2021
Not only has Hulu received more mentions, but analytics from the platform demonstrates that the number of positive sentiments has increased substantially in comparison to the weekend before the release. Share Tweet Share.
Onclusive
DECEMBER 10, 2020
In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.
NewsWhip
APRIL 28, 2021
As a comparison, the 2020 awards ceremony garnered more than 22 million interactions and 2019 had more than 23 million engagements to Oscars content. 2021 saw the return of the Oscars, albeit delayed from its usual time slot in the year due to the pandemic.
Rock the Status Quo
AUGUST 20, 2015
But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. (Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!! I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). First, I searched trends on content marketing. . Looks promising, right?
Stephen Waddington
NOVEMBER 10, 2019
Johnston’s comparison of Corbyn with Stalin is a bid to overstate his socialist views, but it’s almost certainly fallen wide of the mark. The comparison between that and Mr Corbyn wanting to raise taxes on the rich is absurd?" Boris Johnston has compared Jeremy Corbyn to Stalin in The Daily Telegraph. Nicknames seek to exaggerate and label an individual’s character. They stick if they resonate with the intended audience. Stalin doesn’t.
Doctor Spin
MARCH 20, 2021
Another friend of both of us, who was a fairly strong in comparison, learnt about my effort and asked for my help him land a job interview, too.
Flack's Revenge
FEBRUARY 3, 2021
Solutions: We used a number of tools to explain Identiq; from videos to comparisons with online auctions to dumbed down explanations, like “Bob and Bill both have a number in mind, and they want to know whether it is the same, but they don’t want each other to know what number they have.
NewsWhip
APRIL 7, 2021
million followers, showing the women’s unsatisfactory dinners in comparison to the men’s high-end catering , and debunking the NCAA’s apology which had claimed that the women had less equipment because there was less space in their venue.
PR Daily
JANUARY 8, 2020
Because those should be reserved for extreme circumstances, the comparison pinged: They’re like sirens and flashing lights on emergency vehicles. Wolfie didn’t plop himself down at the keyboard without first rolling ideas around in his noodle, and neither should you.
Ishmael's Corner
FEBRUARY 10, 2015
While not exactly the same thing, a comparison can also insert a fresh wrinkle into a story. One such comparison that stands out in my mind involved India’s space mission that orbited Mars last year. Whether it’s contrast or comparison, the technique should be part of every communicator’s arsenal. In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. I think of contrast as a poor man’s failure.
PR Daily
NOVEMBER 17, 2020
Here we are in 2020 amid a global pandemic with unemployment near 8% — which makes graduating in 2002 seem like a breeze in comparison. Learn to network, invest in yourself, and craft a five-year plan. Above all, don’t give up.
Onclusive
OCTOBER 10, 2017
AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM. Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders.
PR Daily
APRIL 3, 2020
The ability to monitor social media, import third-party data and run comparisons is where strategic insights are, at the intersection of multiple data sets. What are the features and services that differentiate the different products? Here are some things you should think about.
PRSay
DECEMBER 4, 2018
By comparison, books in the “somewhat” messy office were tilted on the shelves, a textbook and papers lay on the floor, and the wall clock was an hour off. If your workspace is sloppy, co-workers might think you’re neurotic and disagreeable, new research from the University of Michigan says. Psychologists explored how messy workspaces affect perceptions of the owner’s personality.
Solo PR Pro
NOVEMBER 10, 2020
The comparisons between lawyers and communications professionals are endless. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. This is a guest post by Solo PR Pro Premium member Tara McDonagh .
PR Daily
SEPTEMBER 2, 2020
Money is important, of course, but cash pales in comparison to the prospect of leading a healthier, happier, fuller life. New data reaffirms that cash is just a slice in the worker well-being pie. Cash is not all it’s cracked up to be.
PR Daily
NOVEMBER 24, 2019
In technology, the classic comparison of Salesforce to Oracle is an iconic example. Even amid today’s turbulent, rapid pace of change, these PR essentials remain unchanged. Two is the new five.
Sword and the Script
JULY 20, 2021
Comparisons between solution types. Note: the following is a guest post by Jackie Hermes of Accelity; her bio follows at the bottom. If you are interested in contributing please read these guidelines. .
Sword and the Script
JULY 30, 2019
Or consider these comparisons: Graphic design software is not creativity. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking. A fishing pole not fishing. A hammer is not carpentry. So, where did this idea – that martech is marketing – originate.
Onclusive
JULY 18, 2017
It’s important to know how your own blog content fares in comparison to earned or newswire content. Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. More and more, that applies to PR, as well. PR is playing an increasingly integral role in the marketing mix.
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