Walker’s campaign entrance spurs criticism, logo comparisons

PR Daily

Here’s a comparison (Walker’s logo is on the left): Scott Walker is either saying he is America's Best or he paid someone x $'s to steal their logo. Wisconsin Gov. Scott Walker became the 15th Republican candidate to enter the 2016 race for president Monday, just in time to join in the din of criticism surrounding President Barack Obama’s nuclear deal with Iran. Walker is one of several candidates who officially announced via Twitter: I'm in.

Anthony Joshua Drawing Comparisons To Muhammad Ali

Mark My Words

Sports Business, 02.05.17. Read here: [link]. Mark Comments

PR & Customer Success: 2 Sides Of The Same Coin

AirPR

In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things. Whaaaat you may […]. PR Education CS customer success customer success education PR PR education PR tip public relations retention

The Motorola XOOM: A Revolutionary Tool

Waxing UnLyrical

Communication Guest Posts Matt LaCasse Resources comparison ipad motorola XOOM reviewXOOMing in.

AirPR Software Launches New Version of AirPR Analyst Platform

AirPR

AirPR customers can now use Analyst to conduct cross-functional competitive comparisons all in one place. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

In comparison, its closest competitor was Marks & Spencer, whose Mrs. Claus spot only garnered a little more than 43,000 mentions during the same period of time.) Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

PR Measurement Advice From The Client

SeeDepth

Competitive comparisons can be meaningless without context. Agencies are often asked to include competitive comparisons in reports. By Seedepth. GUEST POST By Mikala Vidal. I started my PR and marketing career almost 15 years ago.

First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

It would have been far better to simply apologize and admit that the comparison made no sense and was offensive to boot. And when will people learn to stay far away from any comparisons to Nazi Germany? In public relations , sometimes the stars align and a story just writes itself.

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Any comparison between the two images, to say the least, was not flattering to Pepsi. Brand Pepsi fell flat this week with its bafflingly tone-deaf ad featuring Kendall Jenner, but in the wake of a public relations backlash, the brand did at least one thing right.

Dear JournalistWe need to talk about PR.

Doktor Spinn

Journalism, as we know it, is going to hell in a handbasket. There’s no denying it anymore. And it sure is serious. Journalism is the Fourth Estate, and we all depend on the freedom of the press and its willingness to tell important stories.

Email Newsletter Subscribers or Blog Subscribers: Which is Better?

Polaris

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter.

How Journalists Feel About PR Pros

Cision

In a year-over-year comparison, however, journalists stating that PR professionals are a “preferred source” of information declined six percent from 42 percent and 36 percent. Journalists get frustrated with PR Professionals.

4 crisis lessons from Sean Spicer’s major misstep

PR Daily

There are other comparisons you can choose. That was an insensitive and inaccurate comparison, and I should not have said that. After his comments in the Tuesday briefing, Spicer continued to build on the comparison, even after a reporter pressed him on the issue.

Using the PARLA Technique to Improve Business Processes

prTini

Now, I usually avoid making comparisons between raising my three-year-old and business leadership, but this idea of evaluating choices had me thinking.

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

None of these criteria stand alone, and some are even arguable, but in aggregate they are powerful, and the most important factor is an apples-to-apples comparison over time.

Rhetoric vs Story: The Art of Persuasion

ReimaginePR

Conventional Rhetoric vs Storytelling: A Quick Comparison. I’m sure at some point in your life, you were the victim of an unfortunate infomercial.

Behind the Headlines with Jennifer McDermott

Cision

Just a few months ago, Jennifer McDermott joined finder.com , a personal finance comparison website, as the Communications Manager. finder.com is a personal finance comparison website that is all about helping people make better financial decisions. She joined the site with a multitude of PR experiences — from working in both Australia and the UK to spending eight years in the travel PR industry.

Infographic: Before Institutional Investors Buy, Do They Visit IR Websites?

Cision

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Dissecting Publicity’s Impact on Pharma Companies

Cision

Pharma falls into that unenviable category of, ‘we love to hate them.’ These are companies making life saving and pain relieving drugs that cost millions to research and require years of willpower to navigate process and safety requirements to get drugs on the market.

What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Innovation will come from the upstarts, because they have so little to lose by comparison. Karly Gomez. Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity.

Brand 41

Contrast as a Storytelling Technique in Business Communications

Ishmael's Corner

While not exactly the same thing, a comparison can also insert a fresh wrinkle into a story. One such comparison that stands out in my mind involved India’s space mission that orbited Mars last year.

Marketers, which LEGO character are you?

PR Daily

The comparisons don’t stop there. What can Lego teach us about digital marketing agencies? Plenty, it turns out. For one, the iconic toy’s characters can teach us about the roles we play in our agencies.

How to Create Content Journalists Want to Cover

Cision

Revisit your data over time to make year-over-year comparisons and identify industry trends. Are you pitching reporters but not receiving responses? That’s because you’re not giving them what they want.

Digital marketers’ guide to online reviews

PR Daily

You know that you shouldn’t pay for fake positive reviews, but where does social media fit into the equation—and how should you handle feedback on Facebook and Twitter in comparison to a Yelp review?

What Our Search Behaviors Signify About The Future of PR

Rock the Status Quo

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. (Nerd post alert. Endorsed and paid for by Carrie’s Inner Geek.). Well, this is rather interesting!!

What PR pros can learn from Trump team’s spin on crowd estimates

PR Daily

Reports of relatively smaller crowds at Trump’s inauguration on Friday, in comparison to former inaugurations, quickly made the rounds and reportedly angered the newly installed president. A source told CNN that Trump was enraged about photographic comparisons of the two inaugurations.

State of Social Media Q4 2015: Twitter Users Decline For First Time Ever

Shift Communications

Twitter passed the all-important $2 revenue per user, shown by the blue line: Average revenue per user is an important metric for effective apples-to-apples comparison to other social networks’ business models. The 140 character social network released its Q4 2015 earnings.

Taking control of your corporate branding

Presspage

Using the same monitoring system for all global outlets creates a comprehensive overview with easy comparisons of metrics from different locations. The decline in the number of journalists and the rise of PR professionals are well documented.

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Product/service comparison: 39%. Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends.

B2B 44

Measuring PR success in terms of quantity and quality

Presspage

You may want to assign numerical scores on scales from 1-5 or 1-10 to facilitate comparisons between campaigns, channels or time periods. Sixty cold calls result in three new magazine subscriptions. Conversion: 5 percent.

6 Research-Based Insights About Viral Content

Cision

From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism.

Viral 75

6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Savvy PR teams have already reached out to long-lead print magazine gift guides for inclusion of branded products, but they’re small in comparison to online and other short-lead gift guides.

New Tools PR Pros Need to Discover

prTini

You can also analyze social and content success through a side-by-side domain comparison report. Guest post by: @ Alicia_LW.

Tools 50

PR and marketing: What’s the difference?

Public Relations Sydney

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

The Shocking Beef about Feeding the Content Monster

Sword and the Script

By comparison , in the US alone, McDonald’s has some 14,000 locations, Burger King has roughly 7,000 and Wendy’s 6,000. by Frank Strong. The burger business tells us a thing or two about content marketing. We can take a spin down the main drag in most cities and towns and find a burger joint.

Radio 35

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms.

101 transitions to help connect your writing

PR Daily

by comparison. Transitions can make or break your writing. Good transition words connect sentences and paragraphs and turn disconnected writing into a unified whole. They help the reader (and writer) move from idea to idea. Transitions can also be tricky.

How to create superb infographics

PR Daily

Are you thinking of a timeline, a comparison chart or something with more editorial flair? Visual storytelling is huge, and infographics have become a popular format for doing so. The folks at Ervin & Smith have compiled a five-step checklist for creating irresistible data visualizations.

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

It’s worth noting that press releases have been dying at least since 1970-something , which is reminiscent of a famous quote attributed to economist Milton Friedman: The only relevant test of the validity of a hypothesis is comparison of prediction with experience. by Frank Strong.

4 ways to misinterpret your measurement

PR Daily

You''re asked to do a benchmark comparison against the competition, even though the circumstances are vastly different. coverage, and it''s hardly a fair comparison. At Paine Publishing, we keep a supply of data geek jokes for when we need to get through tough number-crunching days.