Institute for Public Relations

DECEMBER 4, 2022

Download the Full Report (PDF): 2022 Disinformation in Canada (PDF) Download Social Graphics: 2022 Disinformation in Canada Graphics (PDF) Thank you to our sponsors: Introduction: This report investigates how disinformation — defined as deliberately misleading or biased information — is spread in Canada and includes some comparisons to the U.S.

Report 103

Report Comparison Publicity Study 103

Onclusive

DECEMBER 6, 2021

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

Media 370

Media Social Media Radio Brand 370

Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

Media 0

Media Software Comparison Brand 0

Onclusive

DECEMBER 1, 2021

Read the full 2021 Media Monitoring Comparison Report to learn how the top PR technology providers stack up against each other, who provides the most accurate and complete coverage, which solutions you can use across your PR workflow, and what level of customer support you can expect.

Media 397

Media How To Social Media Measurement 397

Wadds Inc.

NOVEMBER 21, 2023

Inevitably, people make comparisons with what came before. The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. It is every bit as good as the original. Writing a sequel is a tricky business.

Comparison 91

Comparison Brand Branding Creativity 91

Onclusive

SEPTEMBER 28, 2015

In PR, we like to draw comparisons. Along those lines, I thought it would be interesting to make a comparison between PR and one of the fastest growing roles sweeping the SaaS industry: Customer Success. It helps emphasize a point, enhance a story or create a connection between two seemingly unrelated things.

Comparison 150

Comparison Industry Education Publicity 150

Institute for Public Relations

FEBRUARY 17, 2023

— In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers → A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades.

Consumer 69

Consumer Brand Branding Comparison 69

Agility PR Solutions

FEBRUARY 24, 2020

RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services. Cut chances of a “bait-and-switch” on staffing […].

Creativity 139

Creativity Comparison Company Analysis 139

Agility PR Solutions

OCTOBER 23, 2020

They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding. Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. Guests may not realize that they let a feature as […].

Brand 111

Brand Branding Marketing Comparison 111

The Proactive Report

OCTOBER 30, 2023

For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

Trends 182

Trends Marketing Digital PR Social Media 182

5W PR

NOVEMBER 22, 2023

A/B testing in marketing A/B testing, also referred to as split testing, involves the comparison of two versions of a marketing asset to determine which one achieves better results. Marketers create versions A and B, changing one variable in version B.

Marketing 78

Marketing Comparison Data Groups 78

Agility PR Solutions

APRIL 17, 2019

But website content is often not run through the same rigors as other content marketing copy—and new research by web services comparison site Website Planet reports that U.S. PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Comparison 155

Comparison Content Marketing Web Marketing 155

Mindful Marketing

SEPTEMBER 25, 2022

There’s also his namesake BRADY brand, which takes us back to the central question of this piece: Does the living legend really want aspiring athletes to avoid comparisons to him? So, it’s no stretch to suggest that many young football players who wear the BRADY brand emulate #12 and welcome comparisons to him.

Apparel 76

Apparel Comparison Sports Brand 76

Mark My Words

SEPTEMBER 3, 2022

. ‘I’m puzzled why they are coming’: Harry and Meghan are set to touch down in the UK on Sunday for European tour… after she launched new broadside at the royal family in interview that drew Mandela comparison. Meghan Markle and Prince Harry’s UK visit. Dates, schedule and itinerary (PDF). .

Comparison 60

Comparison Interviews 60

Brand24

FEBRUARY 23, 2021

See a comparison between Google Alerts and Brand24. If you're looking for a Google Alerts alternative, you might have found it right here. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

Google 78

Google Comparison Blogging How To 78

Mark My Words

MAY 11, 2017

Sports Business, 02.05.17. Read here: [link].

Comparison 60

Comparison Sports 60

Agility PR Solutions

OCTOBER 15, 2018

New research from micro-influencer marketing platform SocialPubli.com examines how micro-influencer campaigns perform in comparison to their counterparts across social media networks to gain a better understanding of what works—and what doesn’t—when partnering with the long-tail of influencer marketing.

Social Media 148

Social Media Comparison Study Media 148

Awario

OCTOBER 3, 2020

Alert Comparison is now available for up to 15 different alerts. Compare alerts by their volume, reach, sentiment, demographics, and other metrics.

Comparison 78

Comparison 78

Axia PR

SEPTEMBER 22, 2022

Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. Earn more news media coverage by pitching stories with conflict. Everyone loves drama. Yes, even you.

Pitching 62

Pitching Comparison Sports Media 62

Garrett Public Relations

SEPTEMBER 12, 2019

Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. What were the new trends this year? And what hasn’t changed? The overarching […].

Content Marketing 119

Content Marketing Marketing How To Comparison 119

Agility PR Solutions

OCTOBER 24, 2019

When it comes to Halloween spending, 48 percent of millennials say they’ve made Halloween-related purchases to use in social media posts, according to a new survey from credit card comparison firm CompareCards.com.

Social Media 106

Social Media Comparison Survey Consumer 106

PR in High Definition

FEBRUARY 27, 2023

A very familiar metric is share of voice, which measures a company’s presence in comparison to a set of competitors. To make this measurement a fair comparison, you need to look at universal reputation metrics. The starting point is to determine what’s important to the business and work backwards from there.

Reputation 62

Reputation Comparison Measurement Industry 62

Prohibition

APRIL 18, 2023

Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts. It’s important to make a note of the average number of mentions prior to the campaign, so you can draw direct comparisons.

Measurement 62

Measurement How To Social Media Comparison 62

Onclusive

JUNE 8, 2022

Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” “It is evolutionarily advantageous to prioritize negative information because the potential costs of negative information far outweigh the potential benefits of positive information.

Consumer 195

Consumer Media Brand Branding 195

Onclusive

JUNE 8, 2022

Negative news content in comparison. “It is evolutionarily advantageous to prioritize negative. information because the potential costs of negative information. far outweigh the potential benefits of positive information. human brain is as a consequence predisposed towards focusing. on negative information. attentiveness.”

Consumer 195

Consumer Media Brand Branding 195

5W PR

APRIL 10, 2023

Assessing Current Brand Values Brands must analyze their current brand values in comparison to the values important to consumers today. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. This helps brands understand what matters to consumers and how they decide what to buy.

Consumer 88

Consumer Brand Branding Ethics 88

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

B2B 62

B2B Privacy Comparison Agency 62

The Proactive Report

JANUARY 4, 2023

Comparisons. Google favors certain types of content for featured snippets. These types of content are more easily picked up and shown to the user. Aim to include: Instructions. Definitions. Simple answers to who, what, when, where, why questions. Create great content that helps users. You need to produce quality content that helps people.

Engineering 147

Engineering SEO Google Social Media 147

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. Specifically we’re going to spend some time looking at sit-down restaurant chains, including the likes of Applebee’s, Texas Roadhouse, PF Chang’s and Chili’s. So let’s dig in.

Pinterest 78

Pinterest Instagram Local Facebook 78

Landis PR

MAY 24, 2021

By comparison, non-financial reporting is in its early stages. In comparison, their Australian counterparts trail the world in reporting a link between materiality analysis and strategy. Investors and the community are the primary drivers for ESG, but their influence on ESG strategy and reporting is unclear.

Report 84

Report Comparison Financial Corporate 84

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews.

Media 195

Media Measurement Analytics Communications 195

NewsWhip

NOVEMBER 22, 2023

Ideal for event analysis, competitor comparisons, and monitoring the impact of campaigns or crises. Furthermore, the option to export data in formats like PowerPoint, PNG, or CSV makes sharing these insights seamless, fitting perfectly into any communication strategy. Read more about it here.

Viral 78

Viral Social Media Media Analysis 78

PRSay

DECEMBER 4, 2018

By comparison, books in the “somewhat” messy office were tilted on the shelves, a textbook and papers lay on the floor, and the wall clock was an hour off. In the clean office, papers were stacked neatly on the desk, books and journals stood upright on bookshelves, file drawers had typewritten labels and all garbage was in the wastebasket.

Comparison 130

Comparison Journalism Study Brand 130

NewsWhip

MAY 16, 2023

Although each page has upwards of 14M engagements and counting, their totals look feeble in comparison to the powerhouses that are the country’s main beloved clubs. At the end of the day, no matter how similar international dialogue can be, there is always a localized interest that can overpower even the loudest conversations.

Facebook 78

Facebook Sports Comparison Fashion 78

Stephen Waddington

NOVEMBER 10, 2019

Johnston’s comparison of Corbyn with Stalin is a bid to overstate his socialist views, but it’s almost certainly fallen wide of the mark. The comparison between that and Mr Corbyn wanting to raise taxes on the rich is absurd?" Stalin deported two million Kulaks to Siberia. He had hundreds of thousands of them shot.

Comparison 62

Comparison Sports Media Blogging 62

Prohibition

MARCH 2, 2023

In this practical session, we will help B2C and B2B marketers understand what works when it comes to social video, covering; Social video landscape at-a-glance; benefits and use cases Platform-by-platform social video comparison High production versus low production – which wins?

B2C 62

B2C Video Case Study Social Media 62

5W PR

DECEMBER 8, 2022

The share of voice public relations metric is simply a comparison of the media mentions of one company against its competitors. That means calculating the potential followers or readers of an outlet, and figuring out whether that outlet should be targeted in the future. Share of voice.

Measurement 88

Measurement Reputation Publicity Brand 88