2022

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Five lessons communications teams need to learn from Rogers’ PR disaster

NewsWhip

On Friday, July 8th, 2022, Rogers Communications accidentally shut off its customers’ cell phone, Wi-Fi and cable service for 24 hours, resulting in a PR disaster for the Canadian telecom giant.

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Lessons from the Kentucky Derby for brand TikToks

PR Daily

The 148-year-old tradition got a fresh look on TikTok. When it comes to sporting events, there are some that immediately come to mind like the Olympics, Super Bowl, and the NCAA National Championships.

Sports 140
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Building the Perfect Pitch and Nurturing Media Relationships

Onclusive

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.

Pitching 311
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Brand Narrative

Ronn Torossian

Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.

Brand 363
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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2022 AP Stylebook Updates: What PR Pros Need to Know - Scooter Media

Krystan Krailler

The 2022 AP Stylebook updates include guidance on inclusive storytelling that all PR pros can benefit from. Here's what you need to know

More Trending

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How To Build A Purpose-Driven Brand

ImPRessions - Crenshaw Communications

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business.

Brand 249
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PR Crisis Lessons from Cathay Pacific

Ronn Torossian

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.

Crisis 309
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Media Overexposure: How to Take Back Control of Your Media Presence

Prowly

The key to public relations is to get yourself the most beneficial media exposure possible. That means knowing where your name needs to be for public consumption — and at what times, places, and forums.

Media 201
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PR in time of war: How energy communications became part of the Ukrainian war effort

Agility PR Solutions

Energy 132
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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10 Media Relations Predictions to Watch in 2023 | Business Wire

Business Wire

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises.

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Three Ways Leaders Live Their Ethics

Deirdre Breakenridge

When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others.

Ethics 353
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The Average Cost of a B2B Content Asset is $2,791 [Data Analysis] - Sword and the Script

Frank Strong

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Analysis 284
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Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year

The Resolution Blog

Back in 2020 the impact of the global pandemic, as well as social events (like Black Lives Matter) and major political changes (think Brexit and a new President) had a seismic shift in the way PR professionals were reporting on success.

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Riding the News vs Writing the News

Laura Hindley

Although piggybacking on a story already making headlines and setting your own news agenda are different approaches, both present opportunities for building brand reputation and driving commercial success

Writing 207
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A PR pro’s guide to pitching podcasts

PR Daily

Insights from “Muck Rack’s State of Podcasting 2022” Report. Podcasts have recently grown into one of the most popular forms of content. According to DemandSage , there are currently over 2.4 million podcasts with more than 66 million episodes between them!

Pitching 170
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10 Phrases To Delete From Your PR Vocabulary

ImPRessions - Crenshaw Communications

PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Why Brand Reputation is so Important for Businesses

Ronn Torossian

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online.

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23 Experts Share Top Marketing and PR Advice for 2023

Garrett Public Relations

As we wrap up 2022 and head into the new year, what advice can help guide us in our marketing and public relations planning?

Marketing 169
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Frank Strong on the State of PR Tech

Flack's Revenge

I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.

Software 253
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Hashtags and Press Releases: How Do They Work Together? | Business Wire Blog

Business Wire

Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility? public relations

Blogging 357
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Good Place & The Choices You Make

Deirdre Breakenridge

Have you been watching ‘ The Good Place ‘ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell.

Ethics 346
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it.

Marketing 169
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PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement!

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The metric you need in 2022 PR KPIs (that will probably increase your budget)

The Resolution Blog

If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022.

Blogging 237
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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Easy Ways to Track Media Coverage for Your Brand

Tareza Chiasson

Staying on top of story placements is essential for PR pros. Here are a few of our favorite free & easy options for tracking media coverage

Brand 207
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PR Daily’s top 6 trends for 2023

PR Daily

Making predictions for the last three years has been pretty pointless. But let’s try anyway. This decade has been a chaotic blend of pandemic, social upheaval and seismic shifts in how we work, communicate and, well, live.

Trends 163
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.