Fri.Jul 21, 2017

Farewell Friday

HMA Public Relations

Today marks a bittersweet last day for one of our account coordinators, Sara Goodwin. Here, Sara shares the most important things she's learned at HMA. Click below for more]. The post Farewell Friday appeared first on HMA Public Relations. About the Bloggers Featured farewell friday

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Using PR to Increases Website Traffic

TrendKite

For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about products and services, where they seek help and even conduct transactions, it is clear that it is an important part of any organization’s strategy. What is less obvious for many executives and marketers is the impact that PR can have on driving traffic to the website.

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Trending Sources

So, You Want to Work In PR: A Tale from A Recent Grad

Shift Communications

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?

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How to squeeze the most juice out of media coverage

PR Daily

You just scored media coverage. Congratulations! Now what? You’re getting a flurry of attention and traffic, but it won’t last long. Usually, the spike in website traffic from coverage lasts only a few hours. Traffic typically goes back to normal within a day or so.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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4 ways to maintain media relations momentum during the holiday season

Axia PR

Holidays can throw a wrench into your media-pitching efforts. When reporters and editors go on vacation in the middle of your back and forth, you can lose momentum and opportunities. Therefore, you should be aware of upcoming holidays and vacation seasons and prepare and plan accordingly. This doesn’t mean as soon as you start connecting with reporters you should ask them if they’re taking any trips.

Bupa

Presspage

Bupa is an international healthcare group with a focus on high quality health and care services. Next to providing health and wellness services, Bupa is dedicated to turn breakthrough research into real improvements in hospitals and clinics through their Bupa Health Foundation.

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7 metrics PR pros should be tracking

PR Daily

Many PR pros cringe at the thought of measuring their efforts. However, gathering analytics and measuring your strategies and tactics will enable you to know how your business development program is driving revenue. Focus on seven ways to measure your campaigns’ effectiveness: 1. Domain authority.

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Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.