Mon.Nov 30, 2020

Make Sure Your Reputation Management Agency Doesn’t Ruin Your Reputation | Business Wire Blog

Business Wire

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

After a year of intense disruption, engagement with brands from both internal and external audiences has risen dramatically. Will the gains remain once the crisis fades? Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing.

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Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor

Cision

Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more. Media Blog

Spotify tests ‘Stories’ feature, Salesforce mulls Slack acquisition, and ‘pandemic’ is Merriam-Webster’s word of the year

PR Daily

Also: U.K. grocers unite for anti-racism campaign, The Walt Disney Co. brings layoffs to 32,000, Black Friday is currently second-largest online sales day in U.S. history, and more.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 great PRTech tools in action

Stuart Bruce

This weekend I had a play with some shiny new PRTech tools that I’d bought in the Black Friday deals I shared in last Friday’s … © Stuart Bruce - 4 great PRTech tools in action was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. PRtech Video

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More Trending

Media Moves at CNN Underscored & The Wall Street Journal, VF’s Hive Hires Executive Editor

TrendKite

Michael Andronico joins CNN Underscored, Krithika Varagur now at The Journal, and more

The best (and worst) employee survey questions

PR Daily

Here’s how to elicit more substantive, honest answers regarding job satisfaction, personal goals and company culture. With in-person interactions being few and far between for many teams, employee engagement is especially crucial to your business’ success.

PR is not just earned media

Axia PR

How earned media has changed, and what we have learned from it. Earned media is any material that has been written about you or your business that you haven’t paid for. It can be written off as “free publicity” for your company.

#MediaMonday – Janet Perez

HMA Public Relations

Happy #MediaMonday! Today's feature comes from Janet Perez who we last profiled back in 2017. Since then, she has dyed her hair and is now the editor of Queen Creek Independent and Florence Independent. Learn what else she has been up to since her last feature.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Difference in approach matters for health care leaders on LinkedIn

Communications Conversations

As we all know by now, here in Minnesota we’re in the midst of a four-week shutdown–at minimum. No more restaurants. No more health clubs. No more youth sports. For at least four weeks (my guess: probably more).

Tackling Diversity, Equity, Inclusion and Allyship Personally and Professionally – How can we do better?

Culpwrit

By Geoff Curtis For more than six months, I have been on a journey – one of education, understanding and action.

Keep the Company Cheer: Tips for Hosting a Virtual Holiday Celebration

Bianchi Biz Blog

Despite 2020 being a bizarre year of unprecedented twists and turns thanks to the COVID-19 pandemic, some things reliably never change. One of those things is the tried and true wonderment of people exclaiming: “how is the holiday season already upon us again?!”.

5 Essentials for Successful Video Marketing

Glean.info Blog

Photo by Marcos Rocha on Unsplash. Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to maximize your company rebrand for 2021

PR Daily

Are you looking to head in a bold new direction? Here is some advice on changing the perception of your organization in the marketplace.

PR’s Essential Role in Combatting Covid-19 Vaccine Misinformation

Glean.info Blog

Image by Dimitri Houtteman from Pixabay. Pharmaceutical companies hope to introduce Covid-19 vaccines to the public by year end and then rapidly ramp up production. If most people receive vaccinations by next fall, life may regain a large degree of normalcy. That may be more difficult than thought.

What Biden’s all-women comms team means for the industry

PR Daily

The president-elect’s staff announcement reflects one option that leaders of all organizations can take in the face of guaranteed uncertainty and doubt. Communications from the White House are about to dramatically shift.