Wed.Jul 28, 2021

Effective Marketing of Pet Products

Ronn Torossian

The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats.

What you can learn from the Activision crisis

PR Daily

Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale. A worker walkout is perhaps one of the most difficult crises to manage.

Crisis 100

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4 Awards to Enter Now for PR, Social and Content Professionals [sponsored]

Sword and the Script

Note: This post is sponsored by the marketing publication, The Drum, I read regularly and reccomend. What is it? The Drum is one of the few publishers that cover the spread of marketing, advertising and media.

How to embrace flexibility on remote work while keeping in-person inspiration

PR Daily

One PR pro makes the case that there are some activities that can’t be replicated online. Here’s one way to think about structuring a hybrid future for PR workflows. It’s an odd sensation, being home alone every day now that my husband is back at work, with the silence broken only by Zoom calls.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

#WhatisWednesday – How to Get the Most Out of Your Media Coverage

HMA Public Relations

Your byline was secured in the local paper, but what's next? Find out how to make the most of your earned media coverage with Marissa Baker. What is.Wednesday earned media Media Coverage

Local 71

More Trending

Seven Ways to make a Corporate Video more Engaging


Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson.

Want to be a better communicator? Act like a reporter

PR Daily

All too often, external comms is the last to know. Reverse this trend by adopting a journalistic mindset and taking a more rigorous approach toward storytelling.

Think before you speak: a checklist for reactive comms

PR in High Definition

The 24/7 news cycle lets us see and listen to what’s happening all over the world as soon as it happens and thanks to the social media machine, we’re able to instantly react to these stories and trends.

Walmart pays full college tuition for employees, news outlets embrace newsletters, and Instagram announces new policies to protect kids

PR Daily

Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Keep your reputation campaigns rolling through the summer

PR in High Definition

In the summer of ’62 Nat King Cole sang about ‘Those Lazy, Hazy, Crazy Days of Summer”. Much has changed, and yet not so much has changed. Despite aircon nearly everywhere, we are still lured away from our desks to the brightness and warmth of the sun – quite right too.

This Is How You Reach Readers on Smartphones


Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct.

What’s hotting up in tech right now

PR in High Definition

It’s happened, we finally made it! Restrictions have been lifted and we can all take those masks off, just in time for the summer to really kick in. This news is welcome for many, but there are still a lot of us who are worried about infection rates and of course, our wonderful NHS.

How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling.

SEO 52

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How To Track the Success of Your Press Release: Is It Working?

PR Fuel

Are you worried whether your last press release fell flat, but you’re struggling to tell? Gaining recognition for milestones is an important part of growth for your reputation and customer base. Sometimes, though, unclear whether your press release marketing is effective.

Third time lucky: Supreme Court allows recovery of liquidated damages in Triple Point v PTT

Practical Law Construction

Those you of you with an interest in construction law will no doubt have heard of the case of Triple Point v PTT , which concerned whether liquidated damages (LDs) are payable in the event of termination.