Thu.Feb 22, 2018

Hospitality PR: A Guide to Expanding Your Brand’s Reach

Ron Torossian

Expanding your reach in the hospitality business can mean one of two things. The first is adding locations and/or franchises. The second is very similar – reaching more customers, possibly through online sales. The principles to follow for both are similar. Here are some things to consider. Timing.

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Channeling “Jerry Maguire” in the Client/Agency Relationship

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

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4 Gadgets To Create A More Productive Work Desk

Ron Torossian

Like anything else, your desk should fit the needs of you and your job. But we have a few suggestions of things you could have at your desk to improve your productivity. Here are some of our ideas. Timer. There are all kinds of them out there.

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Frequently Asked Questions about Public Relations

HMA Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Boilerplate basics: Don’t squander a golden opportunity

PR Daily

Though it comes. at the end of a press release , the boilerplate should be regarded as a vital element, right up there with the headline and opening paragraph.

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How to Bring Company Culture And Values to Life

Beyond PR

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9

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3 crisis response lessons from Ford, Dallas Mavericks

PR Daily

Your office culture can be a powerful recruiting tool—but a workplace with no boundaries is destined for headlines and courtrooms. Two high-profile organizations—Ford Motor Co.

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12 ways to polish and elevate your content marketing efforts

PR Daily

Are you tired of producing mediocre, half-hearted content marketing? It’s time to refine your strategy, discover new tools and analyze results with a more discerning eye. Here are 12 ways to up your content marketing game: 1. Subscribe to this free magazine.

SEO 1

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

24 phrases ‘gaslighters’ use against you

PR Daily

If you’ve ever spent time around a gaslighter, you know what they’re capable of. Gaslighters engage in the manipulation technique of distorting known facts, memories, events and evidence to invalidate a person’s experience. The idea is to make those who disagree with the gaslighter question their ability, memory or sanity. See it in action in the 1944 movie “Gaslight,” starring Ingrid Bergman and Charles Boyer.).

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