Tue.Mar 19, 2019

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.

How powerful are your media pitches?

PR Daily

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3. The post How powerful are your media pitches? appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T.

3 tips for making yourself irreplaceable

PR Daily

Some PR work won’t be immune to automation and revolutionary industry changes. Here’s how to keep your PR role relevant. According to researchers at Oxford University, 47 percent of American workers have a “ high probability of seeing their jobs automated over the next 20 years.”.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Measure Success Today

Maine PR Maven

Nancy Marshall, host of The PR Maven® Podcast, is a big believer in return on investment (ROI). Her PR agency would not be as successful if her clients didn’t see a clear ROI from their relationship with Marshall Communications.

More Trending

Don’t overlook the lurkers

Communications Conversations

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles like: commenters, influeners, creators, sharers, engagers, and lurkers.

McDonald’s UK responds to leader’s call to ban Monopoly campaign

PR Daily

A representative for the fast food chain highlighted efforts to provide healthier options during the sweepstakes, saying: ‘Customer choice is at the heart of everything we do.’.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community.

Warner Bros. parts ways with chairman/CEO over alleged misconduct

PR Daily

Kevin Tsujihara is stepping aside after a report detailed his relationship with a young actress and his attempts to get her roles in films. Can the entertainment company pivot? In what should be a triumphant time for Warner Bros., the conversation has shifted to a leadership change.

Film 95

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Cadbury UK pulls ‘treasure hunt’ campaign after archeologists lash out

PR Daily

‘It was not our intention to encourage anyone to break existing regulations regarding the discovery of new archaeological artefacts,’ a spokesman said. What started as a campaign encouraging family activities quickly turned into a PR nightmare for Cadbury UK.

Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 4

Zignal Labs

The post Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 4 appeared first on Zignal Labs

60

Infographic: The psychology behind online shopping

PR Daily

For digital marketers looking to convert curiosity to a purchase, it helps to understand the science behind why consumers select a product or look elsewhere. Consider these helpful tips. What factors drive a consumer to choose your product or service out of the crowded online marketplace? Savvy marketers look for any competitive advantage. That means knowing the customer journey inside and out and understanding consumers’ needs and preferences.

How to Use Your Podcast to Strengthen Your Brand and Grow Your Business

Maine PR Maven

When Nancy Marshall, The PR Maven,® started her podcast, she incorporated the expert advice from Stephen Woessner, author of Profitable Podcasting. Stephen was a guest on The PR Maven® Podcast and he and Nancy discussed ways to use a podcast for branding, business growth and SEO. Podcasts are the latest method to reach your target […]. The post How to Use Your Podcast to Strengthen Your Brand and Grow Your Business appeared first on | The PR Maven.

SEO 60

12 Apps that Make Tax Time Easier for Solo PR Pros

Solo PR Pro

With the arrival of spring and longer, warmer days, the last thing a busy Solo PR Pro wants to do is spend more time indoors making sense of receipts, expenses, and other data in preparation for filing taxes. Download these apps now to make your day-to-day business life a little easier.

Advice for Young Professionals

Maine PR Maven

In the 6th episode of the PR Maven Podcast® with Peter Van Allen, the editor of Mainebiz, Maine’s statewide business publication, Nancy and Peter talked about the relationship they have had between Nancy as publicist and Peter as a newspaper editor, where she and her team are sending information on an ongoing basis about clients, […]. The post Advice for Young Professionals appeared first on | The PR Maven. Public Relations Social Media

Is Spotify predicting the future?

HMA Public Relations

I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. […]. The post Is Spotify predicting the future? appeared first on HMA Public Relations. PR and HMA PR

This month in bad PR pitches

Muck Rack

This month in bad PR pitches