Wed.May 24, 2017

Trending Sources

Why Owned Media is Key to an Effective Communications Plan

Spin Sucks

While a PESO model should place equal importance on all media types, it's nearly impossible. Instead, owned media takes center stage in an effective PR plan. The post Why Owned Media is Key to an Effective Communications Plan appeared first on Spin Sucks.

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Announcing the winners of PR Daily’s 2016 Visual & Infographics Awards!

PR Daily

Your Press Release is Your Story

Beyond PR

Essayist and short story writer Flannery O’Connor once said: “A story is a way to say something that can’t be said any other way, and it takes every word in the story to say what the meaning is.”. The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid.

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Publicity Coup Again

Online PR Thoughts

Google made international headlines last year when its artificial intelligence computer beat a Korean Go master in a series of games. It was a publicity coup. Google is at it again with a series of three games between the AI machine and the top-ranked Go player of the world. It has already won the first game with a much-improved system. This kind of publicity has a serious purpose -- to show the capabilities of the computer and to add credibility to claims of what the computer can do.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

5 Ways Editors Are Like Chefs

Flack Me

Category: Flack Me Summary: Master chefs transform humble ingredients like onions, tomatoes and carrots into dazzling culinary creations. All proficient chefs do some version of that, though there is something deliciously satisfying about the notion of repurposing barely palatable foodstuffs into vibrant, surprising feasts

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Why It’s Hard to Measure PR in the First Place

AirPR

Our in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles. In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what […]. All About Tech data science PR analytics PR measurement PR technology

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5 ways editors are like chefs

PR Daily

Master chefs transform humble ingredients like onions, tomatoes and carrots into dazzling culinary creations. All proficient chefs do some version of that, though there is something deliciously satisfying about the notion of repurposing barely palatable foodstuffs into vibrant, surprising feasts.