Trending Sources

Link Building with Media Relations

Spin Sucks

Following this trend, (most) link building tactics have shifted to more traditional media outreach. There are thousands of media relations agencies with varying specialties and capabilities. Less work prospecting media outlets. By Tommy O’Shaughnessy.

Use Media Relations for Search Engine Optimization

Spin Sucks

In the past few months, I’ve written quite a bit about content hubs , offsite content marketing , and how to use media relations to get on the first page of Google results and there are always tons of questions. This three-pronged media relations approach is not rocket science.

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Rather, you are taking your media relations expertise and using it for the front-end work of optimization.

PR is Not Just Media Relations (Yes, Again!)

Spin Sucks

” “I only do social media and I am in the digital department. And we talked about our PESO model and how we integrate the different media types. It was only for media relations, awards, and speaking engagements. PR is Not Just Media Relations.

Media Relations is a Tactic, Not a Strategy

Spin Sucks

It's 2016 and one would think business leaders would understand media relations is just a tactic, but evidence says otherwise. The post Media Relations is a Tactic, Not a Strategy appeared first on Spin Sucks.

Media Relations: Not dead yet

Holtz Communication + Technology

I read a report in Bulldog Reporter that asserts the practice of media relations is dying. To conclude that media relations is consequently on its death bed, however, is just plain wrong. Old media adapt. Americans still trust mainstream media , too.

Media Relations: Track Effectiveness to Prove Investment

Spin Sucks

By Gini Dietrich I’ve been thinking a lot about last week’s webinar on how to use media relations to increase your search results. Today we’ll do media relations for brand awareness and, on Thursday, we’ll do media relations for SEO.

Extend Media Relations Efforts With Engaging, Shareable Content

Spin Sucks

To extend your media relations efforts, use engaging, shareable content. The post Extend Media Relations Efforts With Engaging, Shareable Content appeared first on Spin Sucks. Your news release is just the first step in a tactic-rich PESO model.

Ten Ways to Treat Media Relations Like Dating

Spin Sucks

If you take only one thing away from that blog post, it’s this: Know the difference between media relations and public relations. It takes a lot of time and energy to do media relations really well. Ten Ways to Treat Media Relations Like Dating.

How to Get an 80% Response Rate from Your Media Relations Efforts

Spin Sucks

Media relations is becoming increasingly difficult because of all the crap out there. The post How to Get an 80% Response Rate from Your Media Relations Efforts appeared first on Spin Sucks.

4 Media Relations Tips to Live By


Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

Create Your Own Media Relations Program

Spin Sucks

This first ran on Inkling Media , my friend Ken Mueller’s blog. Very early on in my career, I honed the media relations skill. Create Your Own Media Relations Program originally appeared on Spin Sucks on August 2, 2011.

Media Relations is Not about the Pitch—it’s about WHO You Pitch

Spin Sucks

The post Media Relations is Not about the Pitch—it’s about WHO You Pitch appeared first on Spin Sucks. by Dawn Buford Related Stories How to Master Modern PR: A Three-part Video Series Media Relations is a Tactic, Not a Strategy Is the Media Ignoring Your Email Pitches?

Blogger Outreach Versus Media Relations: What Marketers Need To Know


While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists.

Simplify Media Relations Planning with This Free Tool

Spin Sucks

She knew her stuff, and we’d already discussed recommendations to adapt to the dramatic changes in the media environment. That’s why I built the Media Relations Road Map. It’s a one-page document that lays out clearly lays out next steps for any size media outreach plan.

Tools 106

Use Media Relations to Get on the First Page of Google

Spin Sucks

I should easily be able to increase our first page search results with some good, old fashioned media relations. Now it’s time to use my traditional media relations skills to extend that reach and show Google we are the definitive expert on the topic.

Using Twitter for Effective Media Relations

Spin Sucks

It’s not only an extremely useful platform to get their interest, but it also helps you to get to know their work, to create a rapport, and to spot media requests; all of which are integral to being a good public relations professional.

Why Media Relations is More Important Now Than Ever in PR


This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. If we aren’t relating, we’ve failed.

9 Media Relations Tips for 2016


Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Monitoring Media Lists.

Media Relations Can Be Measured Against Real Dollars

Spin Sucks

Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads. It is the companion piece to how to use media relations for search engine optimization and it is a beast. Media Relations and Calls-to-Actions.

Media Relations Without the News Release

Spin Sucks

Whatever the reason, the client wants media coverage, and you’ve been asked to find a story. Four ways to gain media coverage without a news release. Watch for media requests. Communication Media Relations kerredy andrews media relations PR agency press release

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Hit Refresh: Five Media Relations Best Practices


As PR pros, we need to be more genuine, intelligent and resourceful than ever before to land a media opportunity. Here’s a quick refresher on a few media relations best practices that are important to keep in mind when working with reporters: 1.

Seven Steps to Better Media Relations

Spin Sucks

Yes, media relations. Media relations. My name is not Spin Sucks, it’s not Spin, and pitching me on the broad topics of social media and marketing doesn’t fly. Eliminate Media Relations Douchebaggery In Seven Easy Steps. It’s media relations.

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! The job of a PR pro isn’t easy, and media relations is no cakewalk. Depending on which reporter you ask, PR pros can either be angels or demons.

4 Ways to Improve Your Media Relations


Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Don’t send the same generic pitch to everyone on your media list. Instead, use your media database to locate the journalists covering the story angle you want to pitch.

Never Just Check the Box: A Media Relations Rule

Spin Sucks

Here are five words that can absolutely help you be more successful in your media relations efforts: Never just check the box. This absolutely comes into play with media relations. A Media Relations Rule. By Christopher Whitcomb.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough.

10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive. An unsolicited marketing email can feel like a bad pickup line.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Together, build a communication strategy and a social media policy. Guest Post by Corina Manea.

5 ways to master media relations

PR Daily

Fortunately, the philosophy also applies to media relations. How do we ensure that reporters and other members of the media get what they want and are happy with the experience? However, if be done well, media relations can have a tremendous impact on your business.

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. In this spirit, I’ve recapped what I believe are the top challenges when approaching media relations, as well as what we as PR pros can do to solve them. Making Time for Media.

Pitching Secrets of the New Media Relations Superstars

Spin Sucks

Pitching Secrets of the New Media Relations Superstars. You already know: Journalists and bloggers are swamped; Old approaches to media relations don’t work anymore; and. Sending the same pitch to everyone on your media list is ridiculously not effective.

3 ways Yanis Varoufakis failed with media relations

PR Matters

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below

5 media relations tools for PR pros

PR Daily

No matter what clients or brands they represent, PR pros still list media relations among their top responsibilities. As brands build more campaigns on social media, there are even more opportunities for creating and fostering relationships with journalists and bloggers.

Media Relations: A Quick Test to Pitch the Right Outlets

Spin Sucks

You’ve taken the first step to becoming a media magnate. Media Relations and Placing Stories. We work hard on media relations and we all want a placement in The New York Times or Inc. Five Steps to Judge Media Relations Placement Effectiveness.

Integrating Social and Traditional Media Relations

Spin Sucks

What’s the best way for a business to integrate its traditional media relations function with its social media function? Integrating Social and Traditional Media Relations originally appeared on Spin Sucks on May 12, 2011.

Media Relations Trends at #PRSAICON

Bad Pitch Blog

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)."

How to Put the “Relationship” Back in Media Relations

Stern + Associates

The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Public Relations/Communications Journalism media relations Public Relations