Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist. Complete Form To Learn More.

Case Study 367

Case Study Media Relations Study Media 367

Stern + Associates

MARCH 17, 2023

The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling.

Media Relations 117

Media Relations Media Storytelling Social Media 117

PRSay

AUGUST 11, 2021

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective. Op-Eds remain the gold standard.

Media Relations 192

Media Relations Media Trends Pitching 192

Agility PR Solutions

NOVEMBER 9, 2022

The post 4 important elements of storytelling vital for media relations appeared first on Agility PR Solutions. You may be asking: what’s wrong with that? Shouldn’t companies be aiming to spread the word about their products or […].

Media Relations 174

Media Relations Storytelling Media Brand 174

Agility PR Solutions

SEPTEMBER 10, 2023

Ever since the internet age began, PR firms and practitioners have considered media relations just part of their responsibilities. And once social media became a viable business tool, that multi-tasking role became even more complex.

Media Relations 108

Media Relations Agency Media Social Media 108

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 200

Media Relations Media Pitching Social Media 200

5W PR

MAY 26, 2023

In the field of public relations (PR), building strong media relations is a critical component of success. PR professionals aim to create positive relationships between their clients or organization and the media, with the goal of earning positive media coverage and managing any negative attention that may arise.

Media Relations 88

Media Relations Media Crisis Publicity 88

Ishmael's Corner

AUGUST 12, 2020

No company in business history has played the scarcity card in media relations with the deftness of Apple. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 186

Media Relations Media Storytelling Communications 186

Prowly

JUNE 4, 2020

In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work? This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. appeared first on Prowly Magazine.

Media Relations 221

Media Relations Media Viral Trends 221

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. And, how Livongo leveraged their successful IPO to win fifteen awards. Complete Form To Register For The Webinar.

Media Relations 305

Media Relations Media Publicity Corporate 305

Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Media Relations 195

Media Relations Media Case Study Study 195

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

Media Relations 171

Media Relations Media Report How To 171

Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations 485

Media Relations Media Blogging Journalism 485

HMA Public Relations

MAY 10, 2023

With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.

Media Relations 77

Media Relations Media Newspapers Report 77

PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

Media Relations 196

Media Relations Media Pitching LinkedIn 196

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 178

Media Relations Media Pitching Social Media 178

Agility PR Solutions

JULY 27, 2023

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy.

Media Relations 78

Media Relations Social Media Media Strategy 78

Steve Barrett on PR

DECEMBER 10, 2021

The honorees for PRWeek’s Hall of Fame Class of 2021 demonstrate why media relations extends way beyond smiling and dialing and remains one of the most important elements of the PR toolkit.

Media Relations 153

Media Relations Media Blogging 153

Agility PR Solutions

JANUARY 20, 2021

The post Media relations in the post-COVID world: 8 best practices appeared first on Agility PR Solutions. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past.

Media Relations 178

Media Relations Media Communications Analysis 178

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Media Relations 120

Media Relations Journalism Media Pitching 120

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 102

Media Relations Media Newspapers Automotive 102

Prowly

SEPTEMBER 8, 2021

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Media Tools Software 104

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 96

Media Relations Media Reputation Publicity 96

Agility PR Solutions

AUGUST 9, 2020

The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure. Agility PR Solutions recently conducted an informal survey of […].

Media Relations 156

Media Relations Media Survey Publicity 156

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 155

Media Relations Media Survey Pitching 155

Axia PR

JULY 25, 2023

Transform your media relations with these four principles of communication. The 4 R’s of media relations — responsive, resourceful, rapid, and respect — serve as a guiding principle for PR professionals to foster positive relationships with the media.

Media Relations 62

Media Relations Media Resources Communications 62

Agility PR Solutions

OCTOBER 18, 2021

Gone are the days when PR only amounted to sending out press releases to media outlets. The post 3 media relations best practices for healthcare PR pros appeared first on Agility PR Solutions. These days it’s a lot more involved, especially in the healthcare industry.

Media Relations 147

Media Relations Healthcare Media Publicity 147

Stephen Waddington

MAY 16, 2022

The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Media Relations 151

Media Relations Pitching Media How To 151

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Pitching Storytelling 132

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Media Relations 199

Media Relations Twitter Media Social Media 199

Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Media Relations 391

Media Relations Media Blogging Brand 391

Axia PR

JUNE 21, 2023

Others take to social media to pose a question and let the public help direct them to sources, or they may utilize media relations query tools. Some rely solely on relationships they’ve made for their story sources.

Media Relations 71

Media Relations Media Tools Report 71

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 147

Media Relations Media Pitching Trends 147

Agility PR Solutions

OCTOBER 10, 2022

The post Beyond media relations: Creating a new path for PR appeared first on Agility PR Solutions. As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust Signals provides practical advice for all marketers and business […].

Media Relations 92

Media Relations Media Agency Marketing 92

Ronn Torossian

JUNE 24, 2018

That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE ». The post Why Relationships are Still Key in Media Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media Relations 150

Media Relations Media Communications Blogging 150

Ronn Torossian

JUNE 28, 2018

Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The post Using Data to Drive Your Media Relations Campaign appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media Relations 150

Media Relations Media Data Blogging 150

Prowly

JULY 10, 2019

Communications managers of European companies will often struggle with media relations in the United States. The post Media Relations on the Us Market: Similarities and Differences With Europe appeared first on Prowly Magazine.

Media Relations 184

Media Relations Media Marketing Communications 184