5W PR

APRIL 25, 2025

Media relations plays a vital role in shaping public perception and building trust around cybersecurity initiatives. These insights help shape effective media outreach strategies. Building Relationships with Cybersecurity Journalists Strong relationships with journalists form the foundation of successful media relations.

Media Relations 78

Media Relations How To Media Crisis Communications 78

Agility PR Solutions

JANUARY 9, 2025

What exactly are these […] The post The future of media relations: Engaging with decentralized media and new audiences first appeared on Agility PR Solutions. Now that weve mastered traditional platforms, the new kid on the blockdecentralized mediais turning the corner.

Media Relations 114

Media Relations Media Viral Social Media 114

Agility PR Solutions

MAY 4, 2025

Over the past few years, the public relations industry has seen an immense transformation. Media relations in 2025 has changed due to advancements in AI, the growth of independent journalism, and shifting media consumption patterns.

Media Relations 100

Media Relations Strategy Media Journalism 100

Agility PR Solutions

FEBRUARY 24, 2025

They allow […] The post Enhancing media relations with efficient workflow management first appeared on Agility PR Solutions. Tools like Agility PR Solutions and Jira provide a solution by centralizing data, automating tasks, and improving collaboration.

Media Relations 105

Media Relations Media Data Tools 105

Business Wire

JULY 19, 2023

Whether you're an entrepreneur, a public relations professional, or an aspiring influencer, understanding the nuances of global media pitching can significantly enhance your chances of securing valuable coverage. Business Wire’s Global Media Relations team shares best practices for pitching journalists all over the world.

Media Relations 263

Media Relations Internal International Media 263

Agility PR Solutions

JANUARY 22, 2025

Business Intelligence (BI) steps up as a key player offering smart tools to gather, analyze, and use data for PR and media plans […] The post Revolutionizing PR: How Business Intelligence boosts media relations and drives success first appeared on Agility PR Solutions.

Media Relations 110

Media Relations Media Data Tools 110

Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Blogging 398

Blogging Media Relations Media Branding 398

Ronn Torossian

FEBRUARY 7, 2025

Learn how media relations is evolving in 2025 with AI tools, social media platforms and personalized outreach replacing traditional PR strategies and press releases. The post The Changing Landscape of Media Relations in 2025: Adapting to the Digital Age appeared first on.

Media Relations 248

Media Relations Media Social Media Tools 248

Agility PR Solutions

FEBRUARY 27, 2025

In the modern instant digital media age, media relations is often the key to establishing your brand’s image. Media relations, however, does not stop with the pressit includes strategic planning, relationship management, and message consistency.

Media Relations 105

Media Relations Media Marketing Strategy 105

Ronn Torossian

DECEMBER 21, 2024

Learn how tech PR has evolved from traditional media relations to strategic storytelling, content marketing & thought leadership in the digital age The post The Evolving Role of Tech PR: From Media Relations to Storytelling appeared first on.

Storytelling 195

Storytelling Media Relations Media Leadership 195

Agility PR Solutions

APRIL 21, 2024

Media relations can play a pivotal role in shaping perceptions and driving engagement. Creating an effective media relations program requires not only strategic planning but also meticulous measurement to ensure its alignment with broader campaign goals.

Media Relations 197

Media Relations Branding Brand Media 197

Agility PR Solutions

JUNE 30, 2024

With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing? A new measurement method on the rise appeared first on Agility PR Solutions.

Media Relations 190

Media Relations Measurement Survey Marketing 190

PRSay

JULY 3, 2024

Photo credit: stokkete The post Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations first appeared on PRsay. “Working together is really important.” You can read the full article at this link.

Media Relations 192

Media Relations Media Journalism Report 192

Axia PR

APRIL 8, 2025

Earned media coverage credible stories about your organization by trusted news outlets is one of the most powerful tools in PR. But media relations and earned media coverage are often misunderstood. This guide details what every brand should know before hiring a PR firm or launching a media relations program.

Media Relations 77

Media Relations Media Tools Branding 77

Presspage

MARCH 25, 2025

Use a media inquiries tool : Presspages media relations software makes it easy to track and respond to journalist inquiries before they lose interest. Track whats working (and whats not) Media relations isnt guesswork. Avoid the delete button with 7 no-nonsense media relations best practices for real engagement.

Media Relations 78

Media Relations Writing How To Pitching 78

Ronn Torossian

MAY 7, 2025

Learn how global brands can adapt PR strategies for regional markets, from cultural sensitivity to local media relations and effective campaign execution tips. The post Regional PR Strategies for Global Brands appeared first on.

Strategy 195

Strategy Branding Brand Local 195

Business Wire

JANUARY 31, 2025

At the heart of this effort lies the essential involvement of media relations. For governments, organizations, and communities, effective crisis management is often the difference between swift recovery and prolonged harm.

Crisis Management 242

Crisis Management Strategy Media Government 242

Business Wire

MAY 5, 2021

We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe?

Blogging 521

Blogging Media Relations Tools Report 521

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Among the various facets of PR, media relations is particularly crucial. The first one is developing a media relations plan.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Business Wire

JANUARY 19, 2023

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 434

Blogging International Internal Trends 434

Agility PR Solutions

MARCH 5, 2025

The media landscape as we once knew it is swiftly receding, with newsrooms shrinking, print publications going digital, and social media taking higher prominence by the day. In todays age of information, the future of media looks dramatically different than it did previously.

Print 169

Print Media Media Relations Social Media 169

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. What allows you to do that?

Pitching 370

Pitching Media Storytelling Measurement 370

Agility PR Solutions

APRIL 14, 2025

The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. The global connection between businesses has expanded PR activities beyond borders.

International 171

International Internal Product Launch How To 171

Business Wire

DECEMBER 10, 2021

There’s a common thread to media relations around the world today: reporters need relevancy. We’ve recapped each blog post and invite you to read, or reread, to gain a deeper understanding of how to communicate with reporters in different parts of the world.

Groups 344

Groups Blogging Local Publicity 344

Sword and the Script

FEBRUARY 18, 2025

While its not a perfect analogy, something similar is at work in media relations. Once PR people reach a certain level of experience, they stop building and managing media lists. Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it.

Media 136

Media Pitching Media Relations Strategy 136

Business Wire

MARCH 11, 2021

Media relations today is harder than ever, and so is catching reader attention. I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Multimedia helps you do both.

Blogging 455

Blogging Report Media Relations Media 455

Business Wire

JANUARY 10, 2024

Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.

Blogging 357

Blogging International Internal Trends 357

Business Wire

NOVEMBER 2, 2021

Media relations is an artform. It’s knowing what journalists want, when they want it, and how they want to receive it. It’s knowing who covers what, where they are employed and (yes) if they are still alive.

Local 362

Local Blogging Pitching Media 362

Onclusive

JANUARY 24, 2022

Just like media relations, building a perfect pitch has become both an art and a science. Modern communicators need data-driven strategies to secure high-impact media coverage for their brands.

Pitching 370

Pitching Media Data Technology 370

Business Wire

NOVEMBER 4, 2021

Aside from keeping on top of the trends and bringing reporters hot stories, such as major IPOs and newly minted unicorns, PR pros can maximize the effectiveness of their pitches by focusing on the relationship building aspect of media relations.

Pitching 350

Pitching Blogging How To Media Relations 350

PRSay

OCTOBER 25, 2024

As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, media relations, social media, photography and broadcasting efforts. If the media goes, then we go. What impact does this trend have on your media relations efforts?

Sports 122

Sports Travel Newspapers Media Relations 122

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. These are some of the ways for U.S.-based

Internal 323

Internal International How To Media 323

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting.

Media 369

Media Software Pitching YouTube 369

Garrett Public Relations

NOVEMBER 18, 2024

Media relations plays a major role in my PR work for clients. I see posts on the regular from reporters who are just about ready to tear their hair out because they’re struggling to […] The post 5 Secrets to Stand Out and Become a Media Darling appeared first on Garrett Public Relations.

Media 112

Media Media Relations Trends Report 112

PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Their audience members care about themselves. So why aren’t you writing about the audience?

Report 152

Report Writing Engineering Study 152

Remote PR Jobs

OCTOBER 29, 2024

Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. This is a unique skill that requires empathy, a creative touch, and a deep understanding of both clients and media—and one that shows your drive to get powerful stories out into the world.

Publicity 221

Publicity How To Examples Crisis Management 221