10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

Media 169

Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation. media relations

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3 ways the pandemic has changed media relations forever

PR Daily

From lightning-fast media cycles with non-stop breaking news to smaller than ever newsrooms with shrinking resources, media relations—especially over the last two years during the ongoing pandemic—has never been more challenging. The value of trade media.

9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? public relations media relations

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. media relationsAs the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Playing the Scarcity Card in Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. No company in business history has played the scarcity card in media relations with the deftness of Apple. Techniques For Effective Business Communications.

Showcase your media relations success

PR Daily

Enter Ragan’s Media Relations Awards by Friday, March 19, to earn recognition for your media relations campaigns, events (live or virtual) and initiatives that delivered results. The post Showcase your media relations success appeared first on PR Daily.

Showcase your media relations success

PR Daily

Enter Ragan’s Media Relations Awards by Friday, March 19, to earn recognition for your media relations campaigns, events (live or virtual) and initiatives that delivered results. The post Showcase your media relations success appeared first on PR Daily.

Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

2 ways for media relations pros to stand out in 2022

PR Daily

Whether you’re new to public relations or a 20-year veteran, pitching media contacts can be a tall task. Even the best-written and most timely pitches don’t guarantee earned media. Quantity alone isn’t a predictor of media coverage. It is media research.

Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

How to avoid the media relations summer slump

PR Daily

It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

Five Pro Media Relations Tips

Landis PR

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. PR.co Media Relations: Everything You Need to Know.

Media relations in the post-COVID world: 8 best practices

Agility PR Solutions

The post Media relations in the post-COVID world: 8 best practices appeared first on Agility PR Solutions. Analysis Public Relations media relationsThe COVID-19 pandemic brought big changes to the way people live and conduct business.

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Join this webinar to hear from Jake Mazanke , Corporate Communications Manager at Livongo, who will discuss how his team controlled the narrative to generate IPO success, set a standard for coverage across the industry, and tripled their website traffic — and how he used Onclusive to connect their national media campaign to tangible financial results. How Livongo tracked, measured and reported on the success of their IPO-related content. Date / Time: January 30th at 1PM ET.

5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

Deadline Friday: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post Deadline Friday: Media Relations Awards appeared first on PR Daily. The entry deadline is this Friday, May 8, at 11:59 p.m. Central time.

Deadline Friday: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post Deadline Friday: Media Relations Awards appeared first on PR Daily. The entry deadline is this Friday, May 8, at 11:59 p.m. Central time.

Announcing Ragan’s 2021 Media Relations Awards finalists

PR Daily

The finalists in this year’s Media Relations Awards program know how to stand out on the media landscape. Congratulations to this year’s impressive Media Relations Awards finalists. RELATED: Showcase your internal comms work or top workplace ].

What You Need to Know About Media Relations Today

PRSay

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders.

Announcing Ragan’s 2021 Media Relations Awards winners

PR Daily

The post Announcing Ragan’s 2021 Media Relations Awards winners appeared first on PR Daily Congratulations to this year’s winners!

3 media relations best practices for healthcare PR pros

Agility PR Solutions

Having a successful healthcare public relations strategy means balancing both traditional marketing efforts as well as digital marketing and PR strategies. Gone are the days when PR only amounted to sending out press releases to media outlets. Public Relations median relations

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience?

WaddsCon call for speakers: innovation and excellence in media relations

Stephen Waddington

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. Exploring ways to use owned media to land press coverage.

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Why Media Relations is Harder.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Are exclusives still useful in media relations? PR earned media media relations pitching PR surveys PR tactic surveys

From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

public relations media relationsThe reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases.

Show off your media relations efforts

PR Daily

Enter PR Daily’s 2019 Media Relations Awards. The post Show off your media relations efforts appeared first on PR Daily. Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsWe want to see how you’ve successfully landed placements in magazines, digital publications and more. Save $50 when you enter by the early-bird deadline on March 8.

Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

3 critical challenges in media relations right now

Agility PR Solutions

A career in public relations isn’t for the faint of heart. The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. Public Relations media relations

Media relations during COVID-19

Axia PR

Even as the media's primary focus is on the coronavirus pandemic, journalists are looking for non-COVID-19 stories. For example, a London features and deputy news editor put out a call for "non-CV stories" and then replied with this: media relations

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Improving media relations with Ashley Billings | On Top of PR podcast

Axia PR

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. media relations On Top of PR

May 8 deadline: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post May 8 deadline: Media Relations Awards appeared first on PR Daily. The entry deadline is Friday, May 8, at 11:59 p.m. Central time.

Give this media relations tactic a try: Sound bites for trending stories

Muck Rack

Give this media relations tactic a try: Sound bites for trending stories