Why Relationships are Still Key in Media Relations

Ron Torossian

That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE ». Entrepreneur Media Relations PR Inspiration Ronn Torossian 5W Public Relations 5WPR CEO Insights

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

Using Data to Drive Your Media Relations Campaign

Ron Torossian

Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The post Using Data to Drive Your Media Relations Campaign appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Pharmaceutical public relations strategies are now more challenging than ever, and the most effective approach is to embrace these new realities.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

The Importance of Empathy in Media Relations

PRSay

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. PR Training Media Relations Media Training

Truth In Media Relations: When PR Is “Risky Business”

ImPRessions - Crenshaw Communications

When I was introduced at a board meeting of investors and stakeholders, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. Crenshaw Communications imPRessions public relations PR

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. Ah, the eternal quandary of PR people — the media follow-up.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Monitoring Media Lists.

Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Earned Media Events Media Relations Networking Public Relations

Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. They must provide answers to the questions: Why would the media want to be there?

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”.

4 Ways to Improve Your Media Relations

Cision

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Don’t send the same generic pitch to everyone on your media list. Instead, use your media database to locate the journalists covering the story angle you want to pitch.

Why Media Relations Is Dying

The Stalwart Blog

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications.

Wanted: Expert media relations campaigns

PR Daily

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Live Stream from the Red Carpet at The Greatest Showman Premiere, Cunard and MGA Media Group.

10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive. An unsolicited marketing email can feel like a bad pickup line.

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top.

What All Media Relations Masters Have in Common

PRSay

I first fell in love with public relations, and more specifically, media relations when a guest speaker showed up in my Comms 101 class my first semester at college. What if you don’t inherently love public relations? I study and learn public relations because I love it.

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

Ron Torossian

In a digital age, maintaining proper media relations is a make or break proposition. While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and your … READ MORE ». The post USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Media Relations Ronn Torossian 5WPR PR Firm Public Relations

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

Recently I spoke about media pitching at a conference where many of the speakers were journalists. Recently, one of my best friends became a top editor at a major daily after spending years in communications (and earning a degree in public relations).

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists.

Are the days of media relations coming to an end?

PR Daily

The sorry state of media relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media relations ends; content marketing begins. This is building public relations in the truest sense.

Are you a media relations wiz?

PR Daily

Is media relations your shining achievement?

PR Daily

2015 World PR Report: Concerns Around Media Relations And Measurement

SeeDepth

Last week PR Newser wrote an interesting article on the value of media relations. In the graph, Social Media Community Management is at the top of the list with 39.7% So Patrick we agree – media relations skills will continue to be important. By Seedepth.

Report 141

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

HBR Covers the Death of a B2B Salesman – and Media Relations

Flack's Revenge

There were also some great takeaways for marketing (it’s a must read for those who don’t think social media is important). HBR virtually ignored media as a channel of info that supports B2B sales. We’ve never been just about media relations – or sales.

B2B 181

Do you create top-notch media relations campaigns?

PR Daily

Too often, great ideas go by the wayside due to minimal media coverage. However, your creative approach put you on their radar, resulting in outstanding media coverage and unbelievable business results. Categories include: Best Social Media Campaign. Best Media Relations Video.

Is media relations your strong suit?

PR Daily

How to win in the game of media relations

Axia PR

You want to increase media coverage for your company, yet you’re afraid or reluctant to share specific details, such as sales, revenue, contract value, client names, costs, etc. The media experts at Axia Public Relations have some sage advice for dealing with this conundrum: Get over it. In every relationship, there has to be give and take, and media relations is no exception. If you want your company to receive great media coverage, you have to share.

Have you mastered media relations strategy?

PR Daily

Why The New York Times Shouldn’t Always Be Your Media Relations Target

PRSay

So I wasn’t surprised when I was fielding questions about media relations at a so-called “Ask the Expert” session that this query came up: “Bottom line, how do I get my client in The New York Times ?”. And being strategic about choosing media targets goes like this: “What outlets will likely achieve the most influence on our key audiences given the amount of resources we have for outreach?”. Get more media pitching knowledge from Michael here. I hear it all the time.

Show off your multichannel media relations strategy

PR Daily

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough.

Prove you’re a media relations expert

PR Daily

Media Relations: Proven Ways to Get More Out of It

Sword and the Script

My media relations and outreach efforts had secured an interview with CNBC for a technology client and the reporter had flown in to conduct it in person. Proven to get More Out of Media Relations. That was the outcome good media relations pitching earned.