10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1.

Media 167

9 Ways to Increase Media Relations Results in a Post-Pandemic World | Business Wire Blog

Business Wire

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? public relations media relations

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Playing the Scarcity Card in Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. No company in business history has played the scarcity card in media relations with the deftness of Apple. Techniques For Effective Business Communications.

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. media relationsAs the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Trends and Best Practices for Media Relations

PRSay

In the PR strategies toolbox, the practice of media relations gives PR practitioners an opportunity to distinguish themselves while also giving their organizations an edge over the competition. As earned media, stories placed through media relations efforts are cost-effective.

Showcase your media relations success

PR Daily

Enter Ragan’s Media Relations Awards by Friday, March 19, to earn recognition for your media relations campaigns, events (live or virtual) and initiatives that delivered results. The post Showcase your media relations success appeared first on PR Daily.

Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Consider that: The number of bona fide independent media outlets is declining – in the U.S. Is Media Relations Dead?

How to avoid the media relations summer slump

PR Daily

It’s hard to get earned media coverage this time of year. It’s that time of year again—the season all media relations professionals dread—summer. It’s not that we’re snowbirds (at least, I’m not) it’s the fact that media relations always takes a hit on placements over the summer.

Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

Announcing Ragan’s 2021 Media Relations Awards winners

PR Daily

The post Announcing Ragan’s 2021 Media Relations Awards winners appeared first on PR Daily Congratulations to this year’s winners!

Media relations in the post-COVID world: 8 best practices

Agility PR Solutions

The post Media relations in the post-COVID world: 8 best practices appeared first on Agility PR Solutions. Analysis Public Relations media relationsThe COVID-19 pandemic brought big changes to the way people live and conduct business.

Announcing Ragan’s 2021 Media Relations Awards finalists

PR Daily

The finalists in this year’s Media Relations Awards program know how to stand out on the media landscape. Congratulations to this year’s impressive Media Relations Awards finalists. RELATED: Showcase your internal comms work or top workplace ].

Deadline Friday: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post Deadline Friday: Media Relations Awards appeared first on PR Daily. The entry deadline is this Friday, May 8, at 11:59 p.m. Central time.

Deadline Friday: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post Deadline Friday: Media Relations Awards appeared first on PR Daily. The entry deadline is this Friday, May 8, at 11:59 p.m. Central time.

How PR’s value transcends media relations

PR Daily

Getting earned media hits is of great value to all organizations, but PR pros can do so much more to safeguard reputations and drive a conversation about their brand or client. You have to be a shrewd media manager—and show your value to the bottom line.

5 ways the COVID-19 pandemic is changing media relations

PR Daily

Navigating the ever-changing landscape of media is never easy. In the midst of this, the media landscape continues to evolve. Prior to COVID, unless your clients lived in a major media market, chances of regular national TV appearances were slim.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Join this webinar to hear from Jake Mazanke , Corporate Communications Manager at Livongo, who will discuss how his team controlled the narrative to generate IPO success, set a standard for coverage across the industry, and tripled their website traffic — and how he used Onclusive to connect their national media campaign to tangible financial results. How Livongo tracked, measured and reported on the success of their IPO-related content. Date / Time: January 30th at 1PM ET.

The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Why Media Relations is Harder.

From Writing Quotes to Media Relations Insights to Combating Disinformation to Enhancing the Reader Experience: Business Wire’s Top 10 Blog Posts of Q2 2021 | Business Wire Blog

Business Wire

public relations media relationsThe reader experience dominated our popular blog posts for the second quarter of 2021. Insights and takeaways featured industry experts, a deep dive into how the pandemic affected the journalism industry, and tips on enhancing your press releases.

6 tips for better media relations during COVID-19

PR Daily

Media relations has become a pivotal part of communications during COVID-19. So how can we ensure that the information we are putting out there rises above the noise on social media and provides real value to readers and our audience?

What You Need to Know About Media Relations Today

PRSay

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Are Embargoes and Exclusives Still Useful in Media Relations?

Sword and the Script

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. Are exclusives still useful in media relations? PR earned media media relations pitching PR surveys PR tactic surveys

3 critical challenges in media relations right now

Agility PR Solutions

A career in public relations isn’t for the faint of heart. The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. Public Relations media relations

Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Show off your media relations efforts

PR Daily

Enter PR Daily’s 2019 Media Relations Awards. The post Show off your media relations efforts appeared first on PR Daily. Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsWe want to see how you’ve successfully landed placements in magazines, digital publications and more. Save $50 when you enter by the early-bird deadline on March 8.

Media relations during COVID-19

Axia PR

Even as the media's primary focus is on the coronavirus pandemic, journalists are looking for non-COVID-19 stories. For example, a London features and deputy news editor put out a call for "non-CV stories" and then replied with this: media relations

May 8 deadline: Media Relations Awards

PR Daily

This is your chance to earn recognition for your top-notch media relations work! The post May 8 deadline: Media Relations Awards appeared first on PR Daily. The entry deadline is Friday, May 8, at 11:59 p.m. Central time.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Webinar recap: Upleveling your media relations game

Muck Rack

Webinar recap: Upleveling your media relations game

[Case Study] Messaging & Media Relations for an Award-Winning IPO – Livongo

Onclusive

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Best Media Relations Tools: The 2021 List

Prowly

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy.

Tools 78

Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala

PR Daily

Ragan and PR Daily brought together finalists for an afternoon of virtual camaraderie and networking to honor professionals who had big media-relations wins during the year. When it came to the many media-relations honorees, there was much to be serious about.

Your media relations strategy deserves recognition

PR Daily

Enter your best pitch, media event strategy or campaign to PR Daily’s 2019 Media Relations Awards by the extended deadline on April 24. The post Your media relations strategy deserves recognition appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Show off your media relations efforts

PR Daily

Enter PR Daily’s 2019 Media Relations Awards. The post Show off your media relations efforts appeared first on PR Daily. Media Relations PR PR Daily Awards Ragan Awards media relations awards PR awardsWe want to see how you’ve successfully landed placements in magazines, digital publications and more. Save $50 when you enter by the early-bird deadline on March 8.

Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Most PR professionals seem to agree that media relations just gets harder every year. If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Why landing the placement is just the beginning of media relations

Muck Rack

Why landing the placement is just the beginning of media relations

Announcing Ragan and PR Daily’s Media Relations Awards winners

PR Daily

The post Announcing Ragan and PR Daily’s Media Relations Awards winners appeared first on PR Daily. Congratulations to all of this year’s winners and Honorable Mentions! Learn more about the winning work.