4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists.

Trending Sources

Why Media Relations is More Important Now Than Ever in PR

Marketwired

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. If we aren’t relating, we’ve failed.

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. ” Pew Stateo f the Media 2016. MEDIA RELATION TIPS FOR 2017.

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! The job of a PR pro isn’t easy, and media relations is no cakewalk. Depending on which reporter you ask, PR pros can either be angels or demons.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. Media relations can be tough.

4 Ways PR Is More Than Media Relations

Waxing UnLyrical

A lot has been said about PR, and almost always it’s about media relations. But here is the not-so-new news: PR is more than media relations and always has been. Together, build a communication strategy and a social media policy. Guest Post by Corina Manea.

10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive. An unsolicited marketing email can feel like a bad pickup line.

5 ways to master media relations

PR Daily

Fortunately, the philosophy also applies to media relations. How do we ensure that reporters and other members of the media get what they want and are happy with the experience? However, if be done well, media relations can have a tremendous impact on your business.

Top Media Relations Challenges & How to Solve Them

Shift Communications

As an account executive on the account services team at SHIFT, my role is focused primarily on media relations as it pertains to my client roster. Although media relations is a blast, it has its fair share of challenges – the PR struggle can be very real. In this spirit, I’ve recapped what I believe are the top challenges when approaching media relations, as well as what we as PR pros can do to solve them. Making Time for Media.

3 ways Yanis Varoufakis failed with media relations

PR Matters

I’m delighted that PR Daily published my opinion piece on Yanis Varoufakis, the problems of his leadership and questionable management of his reputation while Minister of Finance for the Government of Greece. To read it, just click on the PR Daily logo below

5 media relations tools for PR pros

PR Daily

No matter what clients or brands they represent, PR pros still list media relations among their top responsibilities. As brands build more campaigns on social media, there are even more opportunities for creating and fostering relationships with journalists and bloggers.

Media Relations Trends at #PRSAICON

Bad Pitch Blog

2012 Bad Pitch Blog content marketing data earned media relations owned paid prsa prsaicon search analytics social media tips trends As promised, here''s a link to the infographic , the playlist and below is my presentation from #PRSAICON. It covered a lot of content in a short period of time, but my goal was to prove out a premise. Changes across content, skills and tech are confusing PR. Adaptive modeling is key to working smart(er)."

Case Study: Amplify Media Relations with Paid Social Advertising

prTini

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. Using paid social to amplify earned media is a smart way to start.

Media Relations Must-Dos: 10 Tips for More Earned Media

Beyond PR

From mainstream media with newsrooms spread around the globe to niche publications with smaller but equally passionate staffs, today’s news outlets provide decision-driving information that reaches a diverse audience. Anticipate multimedia needs: Look at the media sites you visit.

How PR pros can win at media relations

PR Daily

Few professions have changed as dramatically in the Digital Age as media relations. However, media relations has expanded so much in the last 10 years that the job is almost unrecognizable. You also can’t forget about traditional media sources.

Is media relations your PR superpower?

PR Daily

What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

I’ve held on to a theory for a while now: Social media and media relations are a paradox. ” For the past three years, Strategic America has supported the Duck Derby with media relations and social media. Guest Post by Dawn Buzynski.

5 tips for summer media relations success

PR Daily

With many reporters on vacation, your media outreach can take even longer than usual—especially with July Fourth around the corner. RELATED: Think like a journalist to get your story covered at our PR Writing Conference. Garrett Public Relations.

3 ways to get superior media relations

PR Daily

Media relations has changed. There are too many media platforms, too many channels and too many amateur journalists for media coverage alone to make an effect. Like much personal technology, media coverage comes with built-in instant obsolescence.

Babbler seeks to be the social network for media relations

PR Daily

Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations. RELATED: Tell compelling stories that interest your audience with this white paper. ].

Going for Gold: 5 Tips for Media Relations in Brazil

Beyond PR

However, will newsjacking the Olympics earn you media pickup in Brazil? Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage. 5 Tips from Our Media Relations Expert in Brazil.

Why media relations is alive and well

PR Daily

Media relations alone doesn’t drive a PR strategy for a brand or client, but that doesn’t mean outreach to journalists is dead—nor even dying a slow death. Here’s why: Print media's decline. An increase in brand/news media partnerships. RELATED: Innovate or disappear.

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5 reasons media relations is not dead

PR Daily

Trends such as brand journalism , content marketing and social media are more present than ever in PR plans. This shift has some communicators questioning the need for traditional media relations and earned media coverage. Earned media is still king. Promotional efforts waged without advertising—also known as earned media—still reign as the top consumer influencer. Earned media coverage isn’t free; ideas, time and pitching come at a price.

How to Put the “Relationship” Back in Media Relations

Stern + Associates

The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Public Relations/Communications Journalism media relations Public Relations

How to master media relations in the digital age

PR Daily

Traditional media outlets are often cast aside in today’s digital-focused news consumption cycle. Although it’s important to focus on maximizing social media , today's PR pros shouldn’t forget about “old media,” which still play a vital role in modern journalism.

TCIP #034 – Media Relations for Crisis Preparedness with Tom Iovino

Melissa Agnes

Within this episode of The Crisis Intelligence Podcast, Tom Iovino and I discuss the value of media relations for crisis preparedness and provide some best practices for developing mutually beneficial relationships with reporters, bloggers and journalists. This episode of The Crisis Intelligence Podcast discusses: Tips for building relationships with reporters and the media. The benefits that media relations offer as a crisis preparedness strategy.

Are you a media relations expert? Enter PR Daily’s Media Relations Awards

PR Daily

Show off your innovative media relations strategy

PR Daily

Navigating the changing world of media relations

PR Daily

They must think more carefully about ensuring they build relationships with relevant media professionals to secure coverage. Use these tips to ensure you don’t get lost in the ever-changing media landscape: The power of social media.

Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. They must provide answers to the questions: Why would the media want to be there?

CSR Trends for PR and Media Relations Professionals

Cision

Businesses also typically focused their political efforts on topics that directly affect their industry, rather than human rights or related social issues. What do these mean for PR and media professionals?

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more.

Applying Supply-and-demand Economic Theory to Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post Applying Supply-and-demand Economic Theory to Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The relationship between journalists and PR is never going to be a perfect fit. Each party has a different agenda.

Where employee relations, media relations and crises intersect

PR Daily

No brand is immune to crisis. Take Wal-Mart for example. A few years ago, its customers were fed up. Many complained that visiting the store was unpleasant: Bathrooms were dirty, checkout lines took forever, and sales associates were scarce. In 2015, executives decided to start paying workers more.

YouTube Video Details Media Relations Process*

Bad Pitch Blog

Starting here it essentially outlines the media relations process - using several helpful Google tools, ''natch. *We We all know there''s more to media relations than YouTube outlines in a scant two minutes - a lot more. media relations public relations video youtube

How to Manage Media Relations at a High-Profile Event

Beyond PR

Conventions, conferences, and trade shows offer excellent earned media opportunities for organizations. However, they also pose unique challenges for the media relations and marketing teams looking to connect with journalists and influencers.

Why there's more to PR than media relations

PR Daily

There has been a lot of talk about how to help business leaders understand that media relations is just a tactic. Media relations is just a tactic. RELATED: Get the newest advances in PR measurement, media relations and PR storytelling at PR Daily World in NYC.

3 missteps that can kill your media relations efforts

PR Daily

Don’t let the parallels between online dating and digital communications discourage your media outreach efforts. PR pros should follow a similar strategy when it comes to media outreach. Ashley Carlisle is a brand relations strategist at.