Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist. Complete Form To Learn More.

Case Study 367

Case Study Media Relations Study Media 367

HMA Public Relations

MAY 10, 2023

With newsroom staffs shrinking and reporters having to do more to fill their newspaper pages, reliance on trusted sources and the value of media relations professionals is higher than ever. Read more on the importance of media relations in this blog post from Scott Hanson.

Media Relations 83

Media Relations Media Newspapers Report 83

PRSay

OCTOBER 4, 2021

With PRSA’s Media Relations Certificate Program , senior-level PR and communication professionals will learn to develop media relations campaigns that evoke emotion, inspire change and position organizations as market leaders. When developing media campaigns, what common mistakes do organizations make?

Media Relations 203

Media Relations Media Pitching Social Media 203

Ishmael's Corner

AUGUST 12, 2020

No company in business history has played the scarcity card in media relations with the deftness of Apple. The post Playing the Scarcity Card in Media Relations appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Media Relations 184

Media Relations Media Storytelling Communications 184

Prowly

JUNE 4, 2020

In a world more media […]. The post Media Relations 2020: Does Snobbery Actually Work? This marketing tactic builds a demand based on the pursuit of luxury and exclusivity, and is in sharp contrast to the bandwagon effect that sees people buying something because everyone else is. appeared first on Prowly Magazine.

Media Relations 221

Media Relations Media Viral Trends 221

Onclusive

JANUARY 13, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. And, how Livongo leveraged their successful IPO to win fifteen awards. Complete Form To Register For The Webinar.

Media Relations 305

Media Relations Media Publicity Corporate 305

Axia PR

NOVEMBER 9, 2021

Learn how to improve media relations with guest Ashley Billings and show host Jason Mudd. Guest: Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C.

Media Relations 171

Media Relations Media Report How To 171

Onclusive

MARCH 11, 2020

How Livongo tracked, measured and reported on the success of their IPO-related content. And, how Livongo leveraged their successful IPO to win multiple PR and media relations awards, including being named a SABRE award finalist.

Media Relations 195

Media Relations Media Case Study Study 195

Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations 473

Media Relations Media Blogging Journalism 473

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 186

Media Relations Media Pitching Survey 186

PRSay

JANUARY 23, 2020

At first it annoyed me, but after a while I realized some benefits to being a contrarian, especially in media relations. This exchange reminded me of a few of the “devil’s advocate” tactics that I’ve seen be successful in media relations. Get more media pitching knowledge from Michael Smart here.

Media Relations 199

Media Relations Media Pitching LinkedIn 199

Bianchi Biz Blog

NOVEMBER 9, 2020

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

Media Relations 114

Media Relations Media Newspapers Automotive 114

Steve Barrett on PR

DECEMBER 10, 2021

The honorees for PRWeek’s Hall of Fame Class of 2021 demonstrate why media relations extends way beyond smiling and dialing and remains one of the most important elements of the PR toolkit.

Media Relations 152

Media Relations Media Blogging 152

Agility PR Solutions

JANUARY 20, 2021

The post Media relations in the post-COVID world: 8 best practices appeared first on Agility PR Solutions. Amidst this huge global change, the traditional ways of communication play a lesser role than in the past.

Media Relations 183

Media Relations Media Communications Analysis 183

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.

Media Relations 191

Media Relations Media Pitching Trends 191

Sword and the Script

SEPTEMBER 22, 2020

Three-quarters (75%) of public relations professionals say media relations is getting harder, according to the 2020 JOTW Communications Survey. We added two dedicated questions to the JOTW survey this year to see what communications professionals charged with media relations had to say. >>>

Media Relations 178

Media Relations Media Survey Pitching 178

Garrett Public Relations

AUGUST 28, 2022

Let’s talk about media relations. It’s often what companies seek help with because they want to earn media coverage – which can help them build and maintain their reputation, increase visibility and draw new prospects and customers their way.

Media Relations 93

Media Relations Media Reputation Publicity 93

Prowly

SEPTEMBER 8, 2021

Spoiler alert — you won’t get anywhere as a PR professional without some kind of media relations software. With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Media Tools Software 104

Stephen Waddington

MAY 16, 2022

The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. Propel, a customer management system (CRM) tool for media relations, analysed nearly 400,000 pitches sent via its platform in Q1 2022 to understand the most effective strategies to engage with journalists.

Media Relations 151

Media Relations Pitching Media How To 151

Agility PR Solutions

AUGUST 9, 2020

The post 3 critical challenges in media relations right now appeared first on Agility PR Solutions. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure. Agility PR Solutions recently conducted an informal survey of […].

Media Relations 158

Media Relations Media Survey Publicity 158

Agility PR Solutions

OCTOBER 18, 2021

Gone are the days when PR only amounted to sending out press releases to media outlets. The post 3 media relations best practices for healthcare PR pros appeared first on Agility PR Solutions. These days it’s a lot more involved, especially in the healthcare industry.

Media Relations 147

Media Relations Healthcare Media Publicity 147

Stephen Waddington

JANUARY 9, 2022

We’re looking for original speakers for a series of practical events focused on innovation and excellence in media relations. COVID-19 has impacted how public relations practitioners work with journalists. February – media relations innovation and excellence We’re seeking examples of media relations innovation and excellence.

Media Relations 132

Media Relations Media Pitching Storytelling 132

Sword and the Script

MAY 19, 2020

Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field.

Media Relations 209

Media Relations Twitter Media Social Media 209

Agility PR Solutions

OCTOBER 10, 2022

The post Beyond media relations: Creating a new path for PR appeared first on Agility PR Solutions. As a longtime PR guy, I’d like to start by speaking to others in my profession. Because while Trust Signals provides practical advice for all marketers and business […].

Media Relations 97

Media Relations Media Agency Marketing 97

Business Wire

AUGUST 7, 2020

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own.

Media Relations 375

Media Relations Media Blogging Brand 375

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Media relations isn’t sales. Nevertheless, here we are.

Media Relations 163

Media Relations Media Pitching Content Marketing 163

Muck Rack

SEPTEMBER 28, 2021

Why landing the placement is just the beginning of media relations

Media Relations 192

Media Relations Media 192

Muck Rack

JANUARY 18, 2022

Give this media relations tactic a try: Sound bites for trending stories

Media Relations 179

Media Relations Trends Media 179

Ronn Torossian

JUNE 24, 2018

That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE ». The post Why Relationships are Still Key in Media Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media Relations 150

Media Relations Media Communications Blogging 150

Ronn Torossian

JUNE 28, 2018

Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The post Using Data to Drive Your Media Relations Campaign appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Media Relations 150

Media Relations Media Data Blogging 150

Prowly

JULY 10, 2019

Communications managers of European companies will often struggle with media relations in the United States. The post Media Relations on the Us Market: Similarities and Differences With Europe appeared first on Prowly Magazine.

Media Relations 184

Media Relations Media Marketing Communications 184

Onclusive

JANUARY 13, 2020

The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive. And, how Livongo was able to leverage their successful IPO to win fifteen awards. Complete Form To Register For The Webinar.

Media Relations 150

Media Relations Media Publicity Measurement 150

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 153

Media Relations Media Publicity Report 153

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative.

Media Relations 166

Media Relations Media Pitching Data-Driven PR 166

Muck Rack

MARCH 8, 2021

Webinar recap: Upleveling your media relations game

Media Relations 145

Media Relations Media 145

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. The bottom line is, [some] media rules were made to be broken. Always offer an exclusive.

Media Relations 201

Media Relations Media Pitching Twitter 201

Prowly

JUNE 7, 2019

Over eighty percent believe communication professionals should learn more about a media outlet before they pitch. How to improve media relations? The post How to Build Good Media Relations – Best & Worse Practices to Help You Improve appeared first on Prowly Magazine.

Media Relations 152

Media Relations Media How To Pitching 152