Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. The post The most important media relations skill for 2019? Analysis Public Relations media relations

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age?

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative.

Why Relationships are Still Key in Media Relations

Ronn Torossian

That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE ». Entrepreneur Media Relations PR Inspiration Ronn Torossian 5W Public Relations 5WPR CEO Insights

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Pharmaceutical public relations strategies are now more challenging than ever, and the most effective approach is to embrace these new realities.

This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

Take media relations. Despite the major changes in the media landscape, it’s still a core part of PR and there are still reporters, editors and producers we have to reach out to. ” Pew Stateo f the Media 2016. MEDIA RELATION TIPS FOR 2017.

#PRStudChat Discusses the Secret Nuances of Media Relations in 2017

PR Expanded

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. ET , the monthly #PRStudChat Twitter Chat Community will gather to discuss how students and PR professionals can build better relationships with the media, from new ways to pitch to dealing with quick media cycles, journalist pressures and building trust by managing expectations and being reliable sources.

Using Data to Drive Your Media Relations Campaign

Ronn Torossian

Media relations experts need a way to connect with followers on a deeper level, by providing them with the assistance and content they need to thrive. The post Using Data to Drive Your Media Relations Campaign appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

A common sense approach to media relations

HMA Public Relations

The post A common sense approach to media relations appeared first on HMA Public Relations. Featured Media Relations clips Common Sense Google media

Media relations mentoring—6 common pitching errors to avoid

Agility PR Solutions

The post Media relations mentoring—6 common pitching errors to avoid appeared first on Agility PR Solutions. Analysis Public Relations media relationsWe’ll be offering tons of great pitching advice during our journalist panel on July 25. Registration is free.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. The post Managing Media Relations for a Publisher; Off Script No.

Expectations for Media Relations Professionals

ISEBOX

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. Plus, there’s no doubt that public relations has gone through a considerable transformation in recent years. They must provide answers to the questions: Why would the media want to be there?

Why and how you should keep working on media relations

PR Daily

Is there still value in cultivating media relations? Given the rise of social media and digital marketing—combined with the demise of newspapers, massive staff cuts at traditional media outlets and the repeated bashing of journalism—some have proclaimed the “death of media relations.”.

10 media relations essentials

PR Daily

Improve your media outreach with these simple—but often overlooked—tips. Once you’ve selected media outlets that are a good match for your pitch, identify the individuals who would be most responsive. An unsolicited marketing email can feel like a bad pickup line.

PR Rules To Break For Killer Media Relations

ImPRessions - Crenshaw Communications

The best and brightest public relations teams have guidelines to achieve the best media relations results. Break these rules; improve media relations. Ah, the eternal quandary of PR people — the media follow-up.

The Importance of Empathy in Media Relations

PRSay

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. PR Training Media Relations Media Training

Wanted: Expert media relations campaigns

PR Daily

Truth In Media Relations: When PR Is “Risky Business”

ImPRessions - Crenshaw Communications

When I was introduced at a board meeting of investors and stakeholders, the founder casually mentioned that I’d be serving as a media spokesperson as the company navigated tricky messaging around gray areas of the industry. Crenshaw Communications imPRessions public relations PR

Making Media Relations Connections

Shift Communications

As an AE who’s day-to-day consists of securing media coverage and building relationships with reporters, sitting 10 feet away from these “celebrities” reminded me that they are just like everyone else! Earned Media Events Media Relations Networking Public Relations

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists.

4 Ways to Improve Your Media Relations

Cision

Technology, from smartphones to social media, has shifted the way people consume, share and discuss content. According to the journalists surveyed in Cision’s State of the Media 2016 Report , communication professionals need to work on four key areas of media outreach. Don’t send the same generic pitch to everyone on your media list. Instead, use your media database to locate the journalists covering the story angle you want to pitch.

Why Media Relations Is Dying

The Stalwart Blog

Media relations mentoring—the perfect pitch in 5 GIFs

Agility PR Solutions

The post Media relations mentoring—the perfect pitch in 5 GIFs appeared first on Agility PR Solutions. Analysis Public Relations media relationsThe art of the pitch is a frequently covered topic.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

In today’s rapidly changing media industry landscape, communicators have to adjust and adapt on the run. We’re excited to announce PR Daily’s 2018 Media Relations Awards finalists. Live Stream from the Red Carpet at The Greatest Showman Premiere, Cunard and MGA Media Group.

Are the days of media relations coming to an end?

PR Daily

The sorry state of media relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Media relations ends; content marketing begins. This is building public relations in the truest sense.

Are you a media relations wiz?

PR Daily

Do you create top-notch media relations campaigns?

PR Daily

Too often, great ideas go by the wayside due to minimal media coverage. However, your creative approach put you on their radar, resulting in outstanding media coverage and unbelievable business results. Categories include: Best Social Media Campaign. Best Media Relations Video.

Is media relations your shining achievement?

PR Daily

What Analytics Mean for PR & Media Relations

Cision

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience. Stacey: The biggest shift is social media and communications. And social media has evolved astoundingly over the past few years.

Is media relations your strong suit?

PR Daily

7 deadly media relations sins

PR Daily

Though the two communication-industry professions are often seen at odds with one another, potential rifts are made bigger by common, yet deadly, media relations sins. Falls Festival organisers didn’t give media site access & then criticised the media for getting story details wrong?! The job of a PR pro isn’t easy, and media relations is no cakewalk. Depending on which reporter you ask, PR pros can either be angels or demons.

Have you mastered media relations strategy?

PR Daily

6 Things Your PR Agency Can Do Beyond Media Relations

ImPRessions - Crenshaw Communications

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top.

USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS

Ronn Torossian

In a digital age, maintaining proper media relations is a make or break proposition. While public relations is an ongoing entity unlikely to cease to exist, it’s important to realize that the days of controlling your public image and your … READ MORE ». The post USING SOCIAL MEDIA TO ENHANCE YOUR MEDIA RELATIONS EFFORTS appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Media Relations Ronn Torossian 5WPR PR Firm Public Relations

Show off your multichannel media relations strategy

PR Daily

Prove you’re a media relations expert

PR Daily

5 media relations tools for PR pros

PR Daily

No matter what clients or brands they represent, PR pros still list media relations among their top responsibilities. As brands build more campaigns on social media, there are even more opportunities for creating and fostering relationships with journalists and bloggers.

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

Trade media, on the other hand, is targeted to a specific industry, profession, trade or business. Because trade media editors and journalists are typically subject-matter experts in their respective fields, articles tend to go into deeper detail than those in larger publications.

4 steps to DIY media relations

PR Daily

One service you might prefer to contract for is public and media relations. In the trade off between, say, meeting payroll and bringing in a hired PR gun, most companies put off public relations. Related: The Do''s and Don''ts of Press Releases (Infographic).

5 media relations tips for your next industry conference

PR Daily

In case you’re new to media outreach, industry events are the perfect occasion to get your feet wet. They present a natural angle to break the ice with journalists and a defined set of media contacts to tap. Secure the media list.