How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots.

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy.

Australia Joins Other Nations Investigating Facebook

Ron Torossian

Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” The purpose of the investigation is to determine if Facebook violated Australia’s privacy laws.

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news. Look, I get it, Facebook is a business.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”).

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

5 Things To Know About Facebook’s Algorithm Change

Cision

” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. Facebook suggests you just press the Live button and start broadcasting. Here are some tips to make your Facebook Live more effective: Do the planning.

Facebook Ad Targeting Categories [Infographic]

Doktor Spinn

“Who” can you target on Facebook? The categories listed below is a good start for getting an understanding of what kind of data Facebook ( tag:Facebook ) is offering to its advertisers. Or, from your native Facebook Page audience and their connections.

Facebook Reacts to Facebook Reactions

Shift Communications

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. This also means that monitoring posts on Facebook is a must. In the data export for Facebook analytics, any reaction is still simply a like. Oh wow !

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

What PR Pros Need to Know About Facebook’s “Signal”

Cision

Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.”

5 Amazing Facts You Must Know About Facebook Advertising

Cision

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content!

Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

Being included in the Facebook newsfeed is something brands have come to expect as a protected constitutional right. While it’s hard to remember life before Facebook newsfeed changes and Mark Zuckerberg’s infamous post updates like the one on January 11th, 2018; it’s safe to say public relations pre-Facebook was archaic at best. Your Business Without Facebook? Imagine life without Facebook. Facebook Newsfeed Ground Zero? Is Facebook Worth it?

Facebook View Metrics Decline Suddenly

Shift Communications

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. Unsurprisingly, this latest change to the Facebook algorithm caused some consternation for Facebook brand managers. Facebook Metrics YTD.

Facebook’s Short-Term PR Has Longer-Term Consequences

Flatiron Communications

In her eye-opening piece this week, The Guardian’s SF reporter Olivia Solon opens the curtain on the draconian efforts by Google, Facebook and presumably others to muzzle their employees from speaking publicly about their company’s doings.

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Facebook Redefines News. PR will Never be the Same

Flack's Revenge

More of us are getting our news from Facebook , other networks and news apps these days. The post Facebook Redefines News. In the News PR PR Tech Social Media Technology Facebook journalism media news public relations social media

Facebook Calls the News Shots, Upending Media and Marketing

Flack's Revenge

For example, in just a few short weeks, Facebook drew fire for apparent bias in their Trending Now feature. Facebook never stands still, always seems ready to shake things up to keep users engaged and coming back. Facebook has caught the news “car”, now what does it do?

How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. Brand Crisis Communications Data Facebook News Public Relations Social Media Strategy Trend

Top 10 U.S. Daily Newspapers on Facebook

Cision

Keep up with every news article from your favorite daily by following them on Facebook. daily newspapers on Facebook by the number of likes. Daily Newspapers on Facebook appeared first on Cision.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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4 Ways to Link Facebook Posts to Business Outcomes

Cision

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users.

12 Quotes on Facebook ROI From Mari Smith

Cision

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. Featured Influencers facebook ads Mari Smith ROI

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Facebook recommends 1200 x 630 px for a shared image.

First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. In 2015, brands need an ad budget to make Facebook work. Here’s a quick overview of how to create your Facebook content plan: 1. On Facebook, your top priority as a business is to educate.

Facebook doesn’t have a PR problem

Axia PR

Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica. Social Media Crisis Communications FacebookIs a crisis an operations problem or a public relations problem?

Facebook’s Doomed “Yay Button”

ReimaginePR

Blog meme Reimagine PR social media

Facebook Plans to Focus on Issues Including Fake News

HMA Public Relations

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. The post Facebook Plans to Focus on Issues Including Fake News appeared first on HMA Public Relations.

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages.

Facebook Remarketing for PR

The Proactive Report

How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content. There are two ways to do this: Pixel-based – You place a piece of code provided by Facebook on your website or newsroom.

Facebook’s Current Woes Symptomatic of Raging Content Saturation

PRSay

Facebook is an easy target right now. 2011 — Facebook follower numbers seemed to grow on their own. People were actively looking for Facebook pages to “like.” And Facebook actually showed them your posts! Thought Leadership Facebook Social Media Social Media Strategy

5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. In 2012 Facebook said content would reach, on average, 16% of fans.

Mastering the Facebook Pixel for More Profitable Ad Campaigns

Solo PR Pro

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. This requires setting up the Facebook Pixel. To begin, go the Pixels section within your Facebook Ad account.

How to Make Facebook a Career Book

PR Job Coach

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. type information, Facebook is fast becoming a treasure trove of great data about the 850 million people who use it.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix. Facebook’s “See First” feature is putting the control into the hands of your consumers.

When Facebook Wins

HMA Public Relations

The post When Facebook Wins appeared first on HMA Public Relations. Emergencies and social media.the two go hand-in-hand nowadays when it comes to sharing information, especially when there's spotty cell service. Click below for more].