Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light.

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy.

How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots.

Infographic: Tips for reaching your target audience on Facebook

PR Daily

It’s important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it’s essential that you understand whom you should be targeting and what their interests are.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […].

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use. Though Facebook’s announcement might be exciting for brand managers, users have had mixed reactions.

What PR Pros Need to Know About Facebook’s “Signal”

Cision

Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.”

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Why Millennials Won’t Unplug From Facebook

PRSay

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may be upset by Facebook’s lack of ethics. Facebook is connected to too many apps.

Facebook Remarketing for PR

The Proactive Report

How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content. There are two ways to do this: Pixel-based – You place a piece of code provided by Facebook on your website or newsroom.

5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. In 2012 Facebook said content would reach, on average, 16% of fans.

10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. Facebook suggests you just press the Live button and start broadcasting. Here are some tips to make your Facebook Live more effective: Do the planning.

4 Ways to Link Facebook Posts to Business Outcomes

Cision

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users.

First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. In 2015, brands need an ad budget to make Facebook work. Here’s a quick overview of how to create your Facebook content plan: 1. On Facebook, your top priority as a business is to educate.

12 Quotes on Facebook ROI From Mari Smith

Cision

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. Featured Influencers facebook ads Mari Smith ROI

Is it a Facebook hoax?

HMA Public Relations

A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. The post Is it a Facebook hoax? Featured Social Media algorithm Facebook hoax repost Research social mediaI’ve seen it. You probably have too.

11 great sources of Facebook ads inspiration

Brand24

Check tactics which help you find the best ideas for a Facebook ad that you'll audience will love. Copywriting Digital Marketing Social Media Marketing adespresso competitors copywriting facebook Facebook ads facebook ads ideas facebook ads inspiration tactics toolsThis article won't tell you how to write your ads but it will help you to find it out on your own.

8 New Facebook Features You Need to Know as a Social Media Pro

Social PR Chat

If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Keep in mind, it is un-Like any other marketing conference so here is what you need to know your Facebook future. Now – Keynote at Facebook F8.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history.

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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3 Facebook Features That Benefit The Media

Cision

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook paid attention to the way journalists were using the site and launched Signal in September 2015.

Facebook PR Exposed

Flatiron Communications

Facebook’s (Disbanded?) Nick Confessore, one of The New York Times’s better-known investigative reporters, appeared on MSNBC’s “All in with Chris Hayes” within hours of The Times publishing its bombshell exposé on how Facebook dealt with the Russian crisis.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”).

Facebook chief attempts to steer the conversation with ‘tech talks’

PR Daily

Facebook wants to position itself in a positive light for 2019, but many questioned its CEO’s attempt to bolster the platform’s image. These will all be public, either on my Facebook or Instagram pages or on other media.

5 Things To Know About Facebook’s Algorithm Change

Cision

” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.

Australia Joins Other Nations Investigating Facebook

Ronn Torossian

Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” The purpose of the investigation is to determine if Facebook violated Australia’s privacy laws.

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news. Look, I get it, Facebook is a business.

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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5 Amazing Facts You Must Know About Facebook Advertising

Cision

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content!

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Facebook Watch encourages episodic video from content creators. It’s no surprise then that Facebook released their own video tool. Facebook’s free video effects tool.

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Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix. Facebook’s “See First” feature is putting the control into the hands of your consumers.

Facebook remains valuable to many users—to the tune of $1,000

PR Daily

Despite social media’s rocky year in 2018 (Facebook’s data crisis, etc.), Facebook, in particular, retains considerable value for many users. That might fly in the face of Facebook’s recent trouble with consumer trust. Brandon Arvay predicts paid Facebook group memberships.

Is a shorter video length more engaging on Facebook?

NewsWhip

The post Is a shorter video length more engaging on Facebook? […]. appeared first on NewsWhip. Brands Communications & PR Digital Journalism

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Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

Being included in the Facebook newsfeed is something brands have come to expect as a protected constitutional right. While it’s hard to remember life before Facebook newsfeed changes and Mark Zuckerberg’s infamous post updates like the one on January 11th, 2018; it’s safe to say public relations pre-Facebook was archaic at best. Your Business Without Facebook? Imagine life without Facebook. Facebook Newsfeed Ground Zero? Is Facebook Worth it?

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

Facebook Reacts to Facebook Reactions

Shift Communications

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. This also means that monitoring posts on Facebook is a must. In the data export for Facebook analytics, any reaction is still simply a like. Oh wow !

Facebook announces shopping feature

PR Daily

The more time you spend on Facebook, the more ads you see. The more ads you see, the more money advertisers will likely spend on Facebook. The problem is, if Facebook users want to buy something online, they have to leave Facebook—but not anymore.

Is a Major Comeback on the Horizon for Facebook?

HMA Public Relations

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates. The post Is a Major Comeback on the Horizon for Facebook?