How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots.

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy.

Why Millennials Won’t Unplug From Facebook

PRSay

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may be upset by Facebook’s lack of ethics. Facebook is connected to too many apps.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history.

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed. March 2017 – Facebook launches new AI tool to fight fake news. Look, I get it, Facebook is a business.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”).

Australia Joins Other Nations Investigating Facebook

Ron Torossian

Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” The purpose of the investigation is to determine if Facebook violated Australia’s privacy laws.

Facebook Reacts to Facebook Reactions

Shift Communications

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. This also means that monitoring posts on Facebook is a must. In the data export for Facebook analytics, any reaction is still simply a like. Oh wow !

5 Things To Know About Facebook’s Algorithm Change

Cision

” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

10 Tips for Using Facebook Live to Build an Audience

The Proactive Report

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. Facebook suggests you just press the Live button and start broadcasting. Here are some tips to make your Facebook Live more effective: Do the planning.

Influencer Marketing Search Engine to Roll Out on Facebook

Ron Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network.

What PR Pros Need to Know About Facebook’s “Signal”

Cision

Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.”

5 Amazing Facts You Must Know About Facebook Advertising

Cision

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content!

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

8 New Facebook Features You Need to Know as a Social Media Pro

Social PR Chat

If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Keep in mind, it is un-Like any other marketing conference so here is what you need to know your Facebook future. Now – Keynote at Facebook F8.

Facebook Ad Targeting Categories [Infographic]

Doktor Spinn

“Who” can you target on Facebook? The categories listed below is a good start for getting an understanding of what kind of data Facebook ( tag:Facebook ) is offering to its advertisers. Or, from your native Facebook Page audience and their connections.

Facebook Redefines News. PR will Never be the Same

Flack's Revenge

More of us are getting our news from Facebook , other networks and news apps these days. The post Facebook Redefines News. In the News PR PR Tech Social Media Technology Facebook journalism media news public relations social media

Facebook View Metrics Decline Suddenly

Shift Communications

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. Unsurprisingly, this latest change to the Facebook algorithm caused some consternation for Facebook brand managers. Facebook Metrics YTD.

Facebook Calls the News Shots, Upending Media and Marketing

Flack's Revenge

For example, in just a few short weeks, Facebook drew fire for apparent bias in their Trending Now feature. Facebook never stands still, always seems ready to shake things up to keep users engaged and coming back. Facebook has caught the news “car”, now what does it do?

How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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Top 10 U.S. Daily Newspapers on Facebook

Cision

Keep up with every news article from your favorite daily by following them on Facebook. daily newspapers on Facebook by the number of likes. Daily Newspapers on Facebook appeared first on Cision.

How to use Facebook pixel

Axia PR

Learn what a Facebook pixel is and how you can implement it for your company. If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Social Media FacebookFine-tuning your customers’ target markets just got so much easier.

4 Ways to Link Facebook Posts to Business Outcomes

Cision

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users.

12 Quotes on Facebook ROI From Mari Smith

Cision

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. Featured Influencers facebook ads Mari Smith ROI

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Facebook recommends 1200 x 630 px for a shared image.

First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. In 2015, brands need an ad budget to make Facebook work. Here’s a quick overview of how to create your Facebook content plan: 1. On Facebook, your top priority as a business is to educate.

What goes viral on Facebook? April 2018 analysis

NewsWhip

We look at the data to see what types of websites saw the most engagement on Facebook in April 2018, and contrast that with the stories that tend to go viral on the platform. The post What goes viral on Facebook?

Facebook’s Doomed “Yay Button”

ReimaginePR

Blog meme Reimagine PR social media

Facebook’s Short-Term PR Has Longer-Term Consequences

Flatiron Communications

In her eye-opening piece this week, The Guardian’s SF reporter Olivia Solon opens the curtain on the draconian efforts by Google, Facebook and presumably others to muzzle their employees from speaking publicly about their company’s doings.

Facebook Remarketing for PR

The Proactive Report

How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content. There are two ways to do this: Pixel-based – You place a piece of code provided by Facebook on your website or newsroom.

5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. In 2012 Facebook said content would reach, on average, 16% of fans.

How Much Impact Has Facebook’s Newsfeed Changes Had?

Shift Communications

Much ado was made during the month of January about Facebook’s Newsfeed changes. To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages.

Facebook Plans to Focus on Issues Including Fake News

HMA Public Relations

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. The post Facebook Plans to Focus on Issues Including Fake News appeared first on HMA Public Relations.

Lesson From Facebook: 5 Tips on Handling Crisis Communications

Shift Communications

Most recently, Facebook just experienced the classic example of a crisis communications case study. Facebook’s CEO Mark Zuckerberg, responded to the Cambridge Analytica scandal many days after. Brand Crisis Communications Data Facebook News Public Relations Social Media Strategy Trend

How to Make Facebook a Career Book

PR Job Coach

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. type information, Facebook is fast becoming a treasure trove of great data about the 850 million people who use it.

Mastering the Facebook Pixel for More Profitable Ad Campaigns

Solo PR Pro

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. This requires setting up the Facebook Pixel. To begin, go the Pixels section within your Facebook Ad account.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix. Facebook’s “See First” feature is putting the control into the hands of your consumers.