How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots.

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy.

Why Millennials Won’t Unplug From Facebook

PRSay

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may be upset by Facebook’s lack of ethics. Facebook is connected to too many apps.

8 New Facebook Features You Need to Know as a Social Media Pro

Social PR Chat

If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Keep in mind, it is un-Like any other marketing conference so here is what you need to know your Facebook future. Now – Keynote at Facebook F8.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

3 Facebook Features That Benefit The Media

Cision

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook paid attention to the way journalists were using the site and launched Signal in September 2015.

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”).

5 Things To Know About Facebook’s Algorithm Change

Cision

” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.

Is a Major Comeback on the Horizon for Facebook?

HMA Public Relations

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates. The post Is a Major Comeback on the Horizon for Facebook?

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

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Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

Being included in the Facebook newsfeed is something brands have come to expect as a protected constitutional right. While it’s hard to remember life before Facebook newsfeed changes and Mark Zuckerberg’s infamous post updates like the one on January 11th, 2018; it’s safe to say public relations pre-Facebook was archaic at best. Your Business Without Facebook? Imagine life without Facebook. Facebook Newsfeed Ground Zero? Is Facebook Worth it?

What PR Pros Need to Know About Facebook’s “Signal”

Cision

Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.”

5 Amazing Facts You Must Know About Facebook Advertising

Cision

Facebook has over 1 billion active daily users. If Facebook were a country, it would be the third largest on earth! Not only that, the average Facebook users logs on 15 times a day and spends 20 minutes browsing, watching videos and interacting with relevant and interesting content!

Influencer Marketing Search Engine to Roll Out on Facebook

Ron Torossian

Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network.

Facebook Tries to Stop Deluge of “Fake” Accounts with Elections Looming

Ron Torossian

With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. In a recent report, Facebook is said to have … READ MORE ».

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Facebook Remarketing for PR

The Proactive Report

How does it remarketing on Facebook work? Then you can reach out to them later on Facebook and remind them of your site or content. There are two ways to do this: Pixel-based – You place a piece of code provided by Facebook on your website or newsroom.

5 Ways to Beat the Facebook News Feed Update

The Proactive Report

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. In 2012 Facebook said content would reach, on average, 16% of fans.

Facebook Reacts to Facebook Reactions

Shift Communications

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. This also means that monitoring posts on Facebook is a must. In the data export for Facebook analytics, any reaction is still simply a like. Oh wow !

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

Facebook Calls the News Shots, Upending Media and Marketing

Flack's Revenge

For example, in just a few short weeks, Facebook drew fire for apparent bias in their Trending Now feature. Facebook never stands still, always seems ready to shake things up to keep users engaged and coming back. Facebook has caught the news “car”, now what does it do?

Facebook Redefines News. PR will Never be the Same

Flack's Revenge

More of us are getting our news from Facebook , other networks and news apps these days. The post Facebook Redefines News. In the News PR PR Tech Social Media Technology Facebook journalism media news public relations social media

How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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4 Ways to Link Facebook Posts to Business Outcomes

Cision

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users.

12 Quotes on Facebook ROI From Mari Smith

Cision

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. Featured Influencers facebook ads Mari Smith ROI

3 Facebook Ad Statistics to Take Note Of

ReimaginePR

Facebook ads can be an incredibly effective method of reaching out to customers. One option to avoid this barrier is to partner with a Facebook advertising specialist that can highlight the information that truly matters.

Facebook’s dominance grows, overtaking YouTube as top video channel

Agility PR Solutions

We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator.

First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. In 2015, brands need an ad budget to make Facebook work. Here’s a quick overview of how to create your Facebook content plan: 1. On Facebook, your top priority as a business is to educate.

Top 10 U.S. Daily Newspapers on Facebook

Cision

Keep up with every news article from your favorite daily by following them on Facebook. daily newspapers on Facebook by the number of likes. Daily Newspapers on Facebook appeared first on Cision.

Nailing the Facebook Image: Handy Cheat Sheet

Flack's Revenge

To properly target and engage your audience on Facebook, you need impressive visual assets. Luckily, Facebook offers the freedom to be creative and use eye-catching images in your profile, company page, ads and event invites. Facebook recommends 1200 x 630 px for a shared image.

Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch

ISEBOX

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. 79 billion people scroll through Facebook every month, according to November 2016 statistics. It’s how to you use Facebook and Instagram effectively…together. Facebook and Instagram: A Unified Approach. .

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing.

How to use Facebook pixel

Axia PR

Learn what a Facebook pixel is and how you can implement it for your company. If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Social Media FacebookFine-tuning your customers’ target markets just got so much easier.

Facebook’s Current Woes Symptomatic of Raging Content Saturation

PRSay

Facebook is an easy target right now. 2011 — Facebook follower numbers seemed to grow on their own. People were actively looking for Facebook pages to “like.” And Facebook actually showed them your posts! Thought Leadership Facebook Social Media Social Media Strategy

Facebook introduces ads to Messenger

PR Daily

Facebook is largely becoming a pay-to-play social media platform, with a multitude of advertising options. Soon, brand managers will be able to add videos within Messenger to the list of ways to reach audiences using Facebook. Facebook previously admitted that it's.

Facebook’s New “See First” Feature Gives Consumers Control, Challenges Brands

Cision

Facebook is at it again. Here are four ways the new Facebook “See First” feature impacts brands: 1. Facebook’s “See First” feature comes with a new algorithm to throw in the mix. Facebook’s “See First” feature is putting the control into the hands of your consumers.

Facebook View Metrics Decline Suddenly

Shift Communications

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. Unsurprisingly, this latest change to the Facebook algorithm caused some consternation for Facebook brand managers. Facebook Metrics YTD.

Facebook Ad Targeting Categories [Infographic]

Doktor Spinn

“Who” can you target on Facebook? The categories listed below is a good start for getting an understanding of what kind of data Facebook ( tag:Facebook ) is offering to its advertisers. Or, from your native Facebook Page audience and their connections.

Unpacking the Facebook newsfeed

Stephen Waddington

Public relations practitioners should have a rudimentary understanding of the Facebook newsfeed. I ran a workshop at the PR Week’s PR360 Conference in London today about the best way for public relations to work with Facebook. Unpacking the Facebook newsfeed algorithm from Stephen Waddington It’s not possible to have a conversation about Facebook at the moment without acknowledging the ongoing data privacy and fake news issues.