Facebook Marketing Tips

Ronn Torossian

Brands that are looking to achieve a lot of success should be looking into mastering Facebook marketing because it’s one of the biggest places where audiences connect with both big and […]. The post Facebook Marketing Tips appeared first on.

These were the top publishers on Facebook in March 2021


As we head out of the first quarter of 2021, we looked back at the top publishers of March on Facebook to see which of them received the most engagement. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light. In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. Facebook was calling the shots.

Social Media Advertising – Spotlight on Facebook


Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. Facebook has become aware of recent changes to Apple’s iOS system and how it may affect advertising campaigns for businesses.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Facebook Analytics Is Terminated

Axia PR

As part of a larger effort to simplify business resources, Facebook decided to retire Facebook Analytics beginning June 30. The Insights portion of Facebook Pages and Instagram Profiles are unaffected.

The top publishers on Facebook in February 2019


The post The top publishers on Facebook in February 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Facebook data Facebook Publishers Facebook rankings Publisher Rankings social media analytics Social Media Data[…].

Facebook Analytics: 6 Tips to Get More Actionable Data From Your Facebook Marketing Activities


Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach

What types of video drive different Reactions on Facebook?


The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.

These were the top publishers on Facebook in November 2020


With the election dragging on through the first week of November, the month was a political one in terms of the top content that went viral on Facebook. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.

How To Create a Simple Facebook Messenger Bot


Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Chatbots trigger different content and logic based upon user input, and there are contextual tools that allow Facebook Messenger bots to parse language deviations.

These were the top publishers on Facebook in January 2020


As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of January to determine the publishers with the most engaged content on Facebook. . Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.

5 common Facebook ad types that are worth investment

PR Daily

Though it’s no longer the hot, new item it once was, Facebook offers some of the best marketing opportunities for brands looking to capture a digital audience. Does your brand’s digital marketing strategy include Facebook advertising?

How to handle Facebook haters

Axia PR

In most cases, Facebook can be a delightful asset to your company, generating goodwill between you and your customers or generating strong leads that allow the inbound marketing strategy to fall perfectly into place. However, at times, Facebook can breed negativity.

Unpaid content on Facebook offers poor value

PR Daily

According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless. When it comes to organic content on Facebook, the latest reports suggest that your time might be better spent elsewhere.

Facebook Reacts to Facebook Reactions

Shift Communications

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. While the implications for marketers will lie in the eventual sentiment analysis, Facebook analytics does not yet differentiate between the emotions users are expressing when they choose something other than like on a post. This also means that monitoring posts on Facebook is a must. Facebook Facebook ReactionsOh wow ! Surprise!

Who were the top publishers on Facebook in October 2019?


Who were the top publishers on Facebook in October 2019? We’re getting towards the end of the year, and as we enter the final quarter, we took a look at the top publishers on Facebook for October 2019. . This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.

These were the top publishers on Facebook in July 2019


The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement[…].

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy. ” Facebook. You might not think of Facebook as having an algorithm, but it does. This is it: So you have to add optimization of your content to your Facebook activity.

Facebook revamps livestreaming tools after Christchurch shooting

PR Daily

The company announced it would restrict access to Facebook Live tools for users who violate certain rules. Facebook hopes to make its livestreaming tools safer—and protect its audience—with a new “one strike” policy. Canada and Britain are expected to be at the summit, as well as Twitter CEO Jack Dorsey and staff from Facebook, Amazon and Google, The Washington Post reports. Facebook has said it removed 1.5 Facebook cannot be trusted,” he added.

‘The Facebook Times?’: Facebook to Host Original News Content


Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. Recently, media outlets have been posting videos natively to Facebook with 30-second or less recaps of the news of the day. But is Facebook the best network for this initiative?

Does Facebook Work For B2B PR?

ImPRessions - Crenshaw Communications

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. .

B2B 261

The most engaged publishers on Facebook in January 2019


The post The most engaged publishers on Facebook in January 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Publisher Rankings social media analytics Social Media Data[…].

The reason advertisers are holding Facebook accountable

HMA Public Relations

During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. The post The reason advertisers are holding Facebook accountable appeared first on HMA Public Relations.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. Even Facebook turned to Twitter to get messages out to its consumers: We’re aware that some people are currently having trouble accessing the Facebook family of apps. — Facebook (@facebook) March 13, 2019.

How pharmaceutical companies use Facebook to engage customers


We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story. The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media.

5 secrets to drive conversions with Facebook retargeting ads


You don't want to drive your customers crazy — but you can ensure the ads they see are personalized for their actions through Facebook's retargeting ads.

Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […]. The post Two Top Members Leave Facebook PR Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so.

Diversity in Facebook’s Accelerator Program

HMA Public Relations

Facebook is supporting journalism through its new accelerator program to encourage minorities pursuing journalism. The post Diversity in Facebook’s Accelerator Program appeared first on HMA Public Relations. Featured Social Media Facebook Newspaper social media

What Facebook has learned about leading and engaging remote workers

PR Daily

A Facebook leader shares insights, both from her own company and from others who use the Workplace from Facebook platform, on reaching hybrid, dispersed teams. In her role as head of the Americas for Workplace from Facebook, Christine Trodella has a unique vantage point.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use. Each app will also tout end-to-end encryption—an important element, considering Facebook’s ongoing crises regarding users’ privacy and data. Though full details are still unknown, Facebook sources told reporters that the integration should happen by early 2020.

Facebook Boosting: PR or Advertising?

Reputation Us

The post Facebook Boosting: PR or Advertising? Public Relations Social Media advertising Boosting communications Facebook Facebook Boosting LT Public Relations LTPR marketing Portland PR portland public relations PR public relations social media tipsPR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. In fact, by the end of this year Facebook and Alphabet (Google’s parent) will account for half of all ad revenue worldwide, and more than 60% in the U.S. Facebook watchers talked about a “maturing” at the company.

Will Facebook’s deepfake ban be enough?

PR Daily

Facebook is introducing new guidelines about these kinds of videos in an attempt to address the problem. Facebook now says it will flag videos that have been manipulated or edited, but it won’t remove them entirely. The post Will Facebook’s deepfake ban be enough?

Facebook is adding chats back into its main app

PR Daily

Facebook is walking back its decision to push users to download its Messenger app, five years after its move caused widespread criticism. Right now, if you want to chat via Facebook on mobile, the app will immediately switch you over to Messenger or prompt you to download it if you don’t have it already. Facebook is bringing the Chats back to the app for preparing integrated messaging. Facebook reportedly expects to integrate these services by 2020.

Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

What PR Pros Need to Know About Facebook’s “Signal”


Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.” Here’s the thing: Signal is Facebook’s attempt to out-Twitter Twitter. Want to ramp up ROI on Facebook? Want to turn Facebook Likes into leads and sales? Featured Trends Facebook Signal

How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. How to find the engagement rate of your owned social posts on FaceBook was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. social-media facebook measurement

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. That’s for both Facebook (58%) and LinkedIn (58%). This is because a hard-sell doesn’t fly on Facebook. If people on Facebook engage your content, Facebook will show it to more people.

B2B 127

Facebook launches multi-pronged push toward self-regulation

PR Daily

Facebook wants to beat governments to the punch on regulations and oversight. He wrote: Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. He also mentioned Facebook’s new independent oversight board , which will decide on cases where users have appealed the content decisions made by Facebook’s moderators. (On On Monday, Facebook announced it was soliciting public feedback about the new process.).