Facebook Analytics: 6 Tips to Get More Actionable Data From Your Facebook Marketing Activities

Brand24

Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach

How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. And Facebook is building up an analytics tool to help create and track metrics around Facebook Messenger bots.

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light.

What types of video drive different Reactions on Facebook?

NewsWhip

The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.

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These were the top publishers on Facebook in July 2019

NewsWhip

The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement[…].

Facebook revamps livestreaming tools after Christchurch shooting

PR Daily

The company announced it would restrict access to Facebook Live tools for users who violate certain rules. Facebook hopes to make its livestreaming tools safer—and protect its audience—with a new “one strike” policy. Facebook has said it removed 1.5

Infographic: Tips for reaching your target audience on Facebook

PR Daily

It’s important that you get your Facebook ads in front of the right eyeballs. In order to have a successful Facebook marketing campaign, it’s essential that you understand whom you should be targeting and what their interests are.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue.

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. — Facebook (@facebook) March 13, 2019.

What PR Pros Need to Know About Facebook’s “Signal”

Cision

Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.”

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use. Though Facebook’s announcement might be exciting for brand managers, users have had mixed reactions.

Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […].

Facebook’s cryptocurrency gets high-level and online pushback

PR Daily

Facebook is diving into the global cryptocurrency market, but many aren’t ready for the tech giant to have more power. Facebook has been working on the program for at least a year, with its former head of Facebook Messenger heading up the blockchain team. Facebook has 2.4

Facebook Reacts to Facebook Reactions

Shift Communications

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. This also means that monitoring posts on Facebook is a must. In the data export for Facebook analytics, any reaction is still simply a like. Oh wow !

5 HUGE Misconceptions About Facebook’s Value to Your Business

Cision

Facebook, it seems, is unstoppable.” As much as the PR profession has distanced itself from AVE, many businesses measure the value of Facebook Likes in a similar context. A Facebook Like may be valued at $174 according to AdWeek and $161.30

Facebook is adding chats back into its main app

PR Daily

Facebook is walking back its decision to push users to download its Messenger app, five years after its move caused widespread criticism. Facebook is bringing the Chats back to the app for preparing integrated messaging. Facebook reportedly expects to integrate these services by 2020.

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy.

11 great sources of Facebook ads inspiration

Brand24

Check tactics which help you find the best ideas for a Facebook ad that you'll audience will love. Copywriting Digital Marketing Social Media Marketing adespresso competitors copywriting facebook Facebook ads facebook ads ideas facebook ads inspiration tactics toolsThis article won't tell you how to write your ads but it will help you to find it out on your own.

Facebook launches multi-pronged push toward self-regulation

PR Daily

Facebook wants to beat governments to the punch on regulations and oversight. He wrote: Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. On Monday, Facebook announced it was soliciting public feedback about the new process.).

4 Ways to Link Facebook Posts to Business Outcomes

Cision

One of the most frustrating things about Facebook is to understand the potential of the network and not to be able to tie network activity back to business outcomes. We all understand the unique massiveness that is Facebook : 936 million average daily active users.

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. The New York Times reported : Mr. Zuckerberg, who runs Facebook, Instagram, WhatsApp and Messenger, on Wednesday expressed his intentions to change the essential nature of social media. Facebook of the future.

First Step Towards Facebook ROI: Educate With Content

Cision

Facebook has been disrupting the scene for some time now. In 2015, brands need an ad budget to make Facebook work. Here’s a quick overview of how to create your Facebook content plan: 1. On Facebook, your top priority as a business is to educate.

12 Quotes on Facebook ROI From Mari Smith

Cision

Eleven years after Facebook’s debut, the social media giant has racked up 968 million daily active users. Tack on Facebook’s frequently-changing algorithms and shrinking organic reach and your business may feel overwhelmed. Featured Influencers facebook ads Mari Smith ROI

Facebook and the threat to democracy

Stephen Waddington

The role of Facebook in elections requires greater scrutiny and oversight. The role of Cambridge Analytica and Facebook is an ongoing story that has significant implications for democracy. Every Facebook user is presented with different newsfeed content by the algorithm.

3 Facebook Features That Benefit The Media

Cision

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook paid attention to the way journalists were using the site and launched Signal in September 2015.

The most engaged publishers on Facebook in January 2019

NewsWhip

The post The most engaged publishers on Facebook in January 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Publisher Rankings social media analytics Social Media Data[…].

7 Brand New Facebook Features You Should Know About

Cision

Facebook is constantly changing, and keeping up with its new features is difficult for most communications and marketing professionals. Here is the latest and greatest from Facebook: 1. Facebook Messenger allows you to add contacts (who are not your “friends”).

Facebook’s Reactions Are the 6 Stages of a Doomed Relationship.

ReimaginePR

Blog Facebook Humour in storytelling infograph

Facebook Boosting: PR or Advertising?

Reputation Us

The post Facebook Boosting: PR or Advertising? Public Relations Social Media advertising Boosting communications Facebook Facebook Boosting LT Public Relations LTPR marketing Portland PR portland public relations PR public relations social media tips

5 Things To Know About Facebook’s Algorithm Change

Cision

” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history.

These were the top publishers on Facebook in April 2019

NewsWhip

The post These were the top publishers on Facebook in April 2019 appeared first on NewsWhip. […]. Digital Journalism

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Facebook has also made moves to support journalism. So the level of skepticism about Facebook’s journalism initiatives is high.

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How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. social-media facebook measurement

Facebook chief attempts to steer the conversation with ‘tech talks’

PR Daily

Facebook wants to position itself in a positive light for 2019, but many questioned its CEO’s attempt to bolster the platform’s image. These will all be public, either on my Facebook or Instagram pages or on other media.

Is it a Facebook hoax?

HMA Public Relations

A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. The post Is it a Facebook hoax? Featured Social Media algorithm Facebook hoax repost Research social mediaI’ve seen it. You probably have too.

Facebook, Amazon under a cloud of criticism over latest data leak

PR Daily

A security firm found millions of vulnerable Facebook records on an Amazon cloud server, raising new questions about users’ safety and the social network’s ties to third-party vendors. Facebook has stepped into another steaming data scandal. Crisis Communications Amazon Facebook

Australia Joins Other Nations Investigating Facebook

Ronn Torossian

Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” The purpose of the investigation is to determine if Facebook violated Australia’s privacy laws.

How Facebook and Instagram images resonate for brands

NewsWhip

Which brands had the most success with their Facebook and Instagram images? We’ve written before , and often at length , about the importance of native video on Facebook, but photos are an underrated part of the Facebook experience. Let’s begin with Facebook. .

Infographic: Social media marketers say Facebook offers best ROI

PR Daily

Despite the growing power of Instagram and Twitter, as well as newcomers like TikTok, marketers believe the best investment is still Facebook. . Some platforms require a capital investment to see any reach at all—we’re looking at you, Facebook.