Facebook Analytics: 6 Tips to Get More Actionable Data From Your Facebook Marketing Activities

Brand24

Find more insights on Facebook and make better decisions for your business. Digital Marketing Social Media Social Media Marketing facebook Facebook ads facebook analytics Facebook marketing Facebook marketing strategies facebook organic reach

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Facebook’s posture under pressure should surprise no one. Definers also sought to paint Facebook’s critics in a negative light. In a particularly distasteful move, the agency promoted questionable research that linked billionaire George Soros with anti-Facebook groups. Facebook was calling the shots.

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The top publishers on Facebook in February 2019

NewsWhip

The post The top publishers on Facebook in February 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Facebook data Facebook Publishers Facebook rankings Publisher Rankings social media analytics Social Media Data[…].

What types of video drive different Reactions on Facebook?

NewsWhip

The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.

These were the top publishers on Facebook in March 2020

NewsWhip

March 2020 has seen huge engagement across the board for publishers on Facebook. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The Daily Mail was the top publisher, and broke 100 million engagements on Facebook for the month.

How To Create a Simple Facebook Messenger Bot

Cision

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. Chatbots trigger different content and logic based upon user input, and there are contextual tools that allow Facebook Messenger bots to parse language deviations.

The reason advertisers are holding Facebook accountable

HMA Public Relations

During July, more than 1,000 brands including Coca-Cola, Walgreens and Disney decided to halt advertising on Facebook to #StopHateForProfit. The post The reason advertisers are holding Facebook accountable appeared first on HMA Public Relations.

These were the top publishers on Facebook in July 2019

NewsWhip

The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement[…].

Facebook revamps livestreaming tools after Christchurch shooting

PR Daily

The company announced it would restrict access to Facebook Live tools for users who violate certain rules. Facebook hopes to make its livestreaming tools safer—and protect its audience—with a new “one strike” policy. Canada and Britain are expected to be at the summit, as well as Twitter CEO Jack Dorsey and staff from Facebook, Amazon and Google, The Washington Post reports. Facebook has said it removed 1.5 Facebook cannot be trusted,” he added.

Facebook Reacts to Facebook Reactions

Shift Communications

Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. While the implications for marketers will lie in the eventual sentiment analysis, Facebook analytics does not yet differentiate between the emotions users are expressing when they choose something other than like on a post. This also means that monitoring posts on Facebook is a must. Facebook Facebook ReactionsOh wow ! Surprise!

11 great sources of Facebook ads inspiration

Brand24

Check tactics which help you find the best ideas for a Facebook ad that you'll audience will love. Copywriting Digital Marketing Social Media Marketing adespresso competitors copywriting facebook Facebook ads facebook ads ideas facebook ads inspiration tactics toolsThis article won't tell you how to write your ads but it will help you to find it out on your own.

These were the top publishers on Facebook in January 2020

NewsWhip

As we progress rapidly through 2020, we looked back at the most engaged publishers for the month of January to determine the publishers with the most engaged content on Facebook. . This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video.

How to handle Facebook haters

Axia PR

In most cases, Facebook can be a delightful asset to your company, generating goodwill between you and your customers or generating strong leads that allow the inbound marketing strategy to fall perfectly into place. However, at times, Facebook can breed negativity. When that happens, you don’t want to waste time being unprepared. crisis communications social media

The Facebook Dilemma

The Proactive Report

It seems as though Facebook has businesses between a rock and a hard place: their audience is on Facebook and wants to interact with brands there. Is this all a ploy by Facebook to squeeze brands for more money? I’m sure that’s part of Facebook’s strategy. ” Facebook. You might not think of Facebook as having an algorithm, but it does. This is it: So you have to add optimization of your content to your Facebook activity.

‘The Facebook Times?’: Facebook to Host Original News Content

Cision

Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site. It’s a clever move to keep people using Facebook more frequently and add additional revenue. Recently, media outlets have been posting videos natively to Facebook with 30-second or less recaps of the news of the day. But is Facebook the best network for this initiative?

The most engaged publishers on Facebook in January 2019

NewsWhip

The post The most engaged publishers on Facebook in January 2019 appeared first on NewsWhip. Digital Journalism Facebook Analytics Publisher Rankings social media analytics Social Media Data[…].

During its outage, Facebook turns to Twitter to share updates

PR Daily

Even for Facebook, Twitter is an important channel for live updates in a crisis. The social media company suffered a global outage on Wednesday, affecting users on its Facebook, Instagram and WhatsApp platforms. Even Facebook turned to Twitter to get messages out to its consumers: We’re aware that some people are currently having trouble accessing the Facebook family of apps. — Facebook (@facebook) March 13, 2019.

Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. Facebook has been in the news the next thing to constantly, and not because everyone seems to love their service and use it multiple times every day. […]. The post Two Top Members Leave Facebook PR Team appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so.

Unpaid content on Facebook offers poor value

PR Daily

According to the latest report from Trust Insights, brand content on Facebook without any budget to boost its reach is pointless. When it comes to organic content on Facebook, the latest reports suggest that your time might be better spent elsewhere. Ever since Facebook changed its newsfeed algorithms to de-emphasize publishers and brand content on its platform, social media marketers have questioned the value of organic content on Facebook.

Facebook says pandemic affected its ability to police the platform

Agility PR Solutions

Just days after top officials at four international technology companies appeared before a Congressional committee, one of these companies—Facebook—responded to complaints that the social media giant is still not doing enough to protect users from bad actors online.

How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story. The top posts for pharma on Facebook present a different narrative, but are also less engaged than their earned media.

Facebook to woo marketers with Messenger, Instagram and WhatsApp integration

PR Daily

However, critics pointed to anti-trust issues and Facebook’s ongoing data privacy issues. Facebook is making its ecosystem more welcoming, regardless of which service you use. Each app will also tout end-to-end encryption—an important element, considering Facebook’s ongoing crises regarding users’ privacy and data. Though full details are still unknown, Facebook sources told reporters that the integration should happen by early 2020.

Facebook Boosting: PR or Advertising?

Reputation Us

The post Facebook Boosting: PR or Advertising? Public Relations Social Media advertising Boosting communications Facebook Facebook Boosting LT Public Relations LTPR marketing Portland PR portland public relations PR public relations social media tipsPR and advertising can butt heads from time to time. There is a prideful and territorial debate that rages on behind the scenes as the two different disciplines compete for equal footing with the client.

After The Russia Scandal, Is Facebook Growing Up?

ImPRessions - Crenshaw Communications

Is the Russia scandal an ultimate comeuppance for Facebook? voters, I was initially skeptical about any real impact on Facebook’s reputation or its business. Facebook has weathered many storms in its 13-year history. In fact, by the end of this year Facebook and Alphabet (Google’s parent) will account for half of all ad revenue worldwide, and more than 60% in the U.S. Facebook watchers talked about a “maturing” at the company.

Facebook is adding chats back into its main app

PR Daily

Facebook is walking back its decision to push users to download its Messenger app, five years after its move caused widespread criticism. Right now, if you want to chat via Facebook on mobile, the app will immediately switch you over to Messenger or prompt you to download it if you don’t have it already. Facebook is bringing the Chats back to the app for preparing integrated messaging. Facebook reportedly expects to integrate these services by 2020.

How to find the engagement rate of your owned social posts on FaceBook

The Resolution Blog

How to find the engagement rate of your owned social posts on Facebook Recently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels. How to find the engagement rate of your owned social posts on FaceBook was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story. social-media facebook measurement

Don’t Quit Facebook Yet

Shift Communications

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing.

Facebook launches multi-pronged push toward self-regulation

PR Daily

Facebook wants to beat governments to the punch on regulations and oversight. He wrote: Technology is a major part of our lives, and companies such as Facebook have immense responsibilities. He also mentioned Facebook’s new independent oversight board , which will decide on cases where users have appealed the content decisions made by Facebook’s moderators. (On On Monday, Facebook announced it was soliciting public feedback about the new process.).

Who were the top publishers on Facebook in September 2019?

NewsWhip

Who were the top publishers on Facebook in September 2019? This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. This decline was largely true of all of the top five, however, so it seems to be more of a general trend on Facebook for the month.

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

After more than a year of scandal, Facebook wants a do-over. The New York Times reported : Mr. Zuckerberg, who runs Facebook, Instagram, WhatsApp and Messenger, on Wednesday expressed his intentions to change the essential nature of social media. He said Facebook would achieve the shift partly by integrating Instagram, WhatsApp and Messenger so that users worldwide could easily message one another across the networks. Facebook of the future.

Facebook’s cryptocurrency gets high-level and online pushback

PR Daily

Facebook is diving into the global cryptocurrency market, but many aren’t ready for the tech giant to have more power. Facebook has been working on the program for at least a year, with its former head of Facebook Messenger heading up the blockchain team. However, Facebook’s offering won’t create a gold rush (in theory), because its value is tied to government-issued money already in the marketplace. Plus, many haven’t moved on from Facebook’s recent data-use scandals.

What we learned from the top Facebook videos of 2019 so far

NewsWhip

The post What we learned from the top Facebook videos of 2019 so far appeared first on NewsWhip. Digital Journalism Facebook Video social media analytics[…].

Are Facebook Ads Any Good for B2B Marketing?

Sword and the Script

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. That’s for both Facebook (58%) and LinkedIn (58%). This is because a hard-sell doesn’t fly on Facebook. If people on Facebook engage your content, Facebook will show it to more people.

B2B 127

What PR Pros Need to Know About Facebook’s “Signal”

Cision

Facebook wants to help journalists find the signal in the noise… And now it’s created a free newsgathering tool called Signal to help journos do just that.” – Julia Greenberg, Wired. A few weeks ago, Facebook introduced a media tool for journalists called “Signal.” Here’s the thing: Signal is Facebook’s attempt to out-Twitter Twitter. Want to ramp up ROI on Facebook? Want to turn Facebook Likes into leads and sales? Featured Trends Facebook Signal

Australia Joins Other Nations Investigating Facebook

Ronn Torossian

Now, the Facebook debacle that began with Cambridge Analytica has gone “global.” The purpose of the investigation is to determine if Facebook violated Australia’s privacy laws. The post Australia Joins Other Nations Investigating Facebook appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Facebook announces shopping feature

PR Daily

The more time you spend on Facebook, the more ads you see. The more ads you see, the more money advertisers will likely spend on Facebook. The problem is, if Facebook users want to buy something online, they have to leave Facebook—but not anymore. The social media giant is working on a new product that will allow retailers to sell their wares directly on Facebook—and the best part is that it won’t cost the retailer a dime.

Suffering from Facebook Newsfeed Entitlement? Stop. Here’s 26 Reasons Why

Social PR Chat

Being included in the Facebook newsfeed is something brands have come to expect as a protected constitutional right. While it’s hard to remember life before Facebook newsfeed changes and Mark Zuckerberg’s infamous post updates like the one on January 11th, 2018; it’s safe to say public relations pre-Facebook was archaic at best. Your Business Without Facebook? Imagine life without Facebook. Facebook Newsfeed Ground Zero? Is Facebook Worth it?

Is it a Facebook hoax?

HMA Public Relations

A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. The post Is it a Facebook hoax? Featured Social Media algorithm Facebook hoax repost Research social mediaI’ve seen it. You probably have too. It’s a […]. appeared first on HMA Public Relations.

How to use Facebook pixel

Axia PR

Learn what a Facebook pixel is and how you can implement it for your company. If you use Facebook ads for your clients, Facebook pixel is a helpful tool. Facebook pixel is code for your website that helps you track conversions, remarket, create audiences and run more effective ads. Social Media FacebookFine-tuning your customers’ target markets just got so much easier.

Facebook Unfriends News, and it’s a Shame

Flack's Revenge

I had to smile when I read that Facebook’s reducing news content in the newsfeed. But it is a good time to take stock; as Facebook has come full circle in less than two years; from when they were accused of liberal newsfeed bias in May 2016 to their machinations to make news safe, to Facebook’s “no mas” moment a couple of weeks ago. Just recall the headlines: May 2016 – Facebook is accused of liberal bias in the feed.