INDUSTRY INSIGHTS YOUR PEERS ARE READING
Check them out below and start building up your knowledge base. Harvard Business: Working Knowledge. I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. MORE
Trust departmental instincts to identify the best knowledge base in key groups. All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without. MORE
Two blog posts each week becomes a permanent SEO-friendly knowledge base. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. MORE
There are two specific areas of email marketing to which responsible niche marketers should pay close attention: List segmentation: Segmenting email lists based on gathered metrics makes it easier to pinpoint who on a given list would be more likely to open a message targeted to a specific niche. MORE
As we get more involved in the daily business happenings of C-level types, we ask tons of relevant questions and provide serious knowledge. Make the curious see for a change how you hold the keys to knowledge. MORE
Do you have a knowledge base or support website? You work really hard to earn high-quality media mentions, only you see them lose visibility very quickly. You get an initial jolt then watch the piece slip down the Google rankings until it’s buried. And where’s the best place to hide a dead body? The second page of a Google search! So, what’s a PR pro suppose to do to keep our high-value media mentions evergreen? MORE
Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. How has AI affected PR? MORE
As a result, a tech firm’s customer base crumbles and so does the company. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. MORE
Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It should be a real blast for anyone looking to improve their knowledge base. MORE
Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. MORE
Instead, Parnell recommends using the resources available at your company to add to your knowledge base. “If MORE
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. MORE
Trust departmental instincts to identify the best knowledge base in key groups. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”. While it’s certainly evocative of the tech industry’s habit of shaking up stable markets and producing perpetually fluid futures , it’s also descriptive of what locals expect from the very ground they walk on. Silicon Valley is earthquake country. MORE
Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C., MORE
61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p. Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). MORE
Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. MORE
Help customers help themselves with a native knowledge base. In efforts to double down on quality content and performance, HubSpot did an experiment based on the Pareto Principle—i.e. HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. MORE
Please note: any opinions in this article are based on our best interpretation of the GDPR regulation and are not legal opinions. Based on a fairly in-depth overview of the policy (also from ICO): Personal data will need to be retained for longer in some cases than in others. MORE
J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. CNBC reported : Alexa Answers is meant to expand the smart digital assistant’s knowledge base to keep it competitive with the Google Assistant and Apple ’s Siri. MORE
If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. MORE
Kate Harvey, content & search marketing manager of Chargify , has great advice for bringing influencers to your side: “Answer their questions via social to build relationships with influencers, and put your knowledge in front of their followers and yours.”. MORE
By partnering, you not only increase your audience, but you also build your knowledge base. Having skills and knowledge is one thing, but building your online community is another. You have been to school and you have attended countless seminars and training courses. MORE
My knowledge base is a mile wide and a foot deep – just enough to be dangerous. Your audience cares more about who you are and what you stand for than what your brand does. MORE
If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. MORE
Alongside this key benefit, with VILT, the instructor also has the flexibility to assess the knowledge base of participants and cater the content to best serve them in real-time, enhancing learning outcomes. Virtual Instructor Led Training (VILT) and eLearning are online educational forums that companies have been successfully using for decades to reduce costs and improve learning and development outcomes. MORE
The biggest advantage of social media is that it allows us to interact with others who have common interests and knowledge. A Guest Post by April Pensa, Student, Marist College. A common misconception is that most college students enter their freshman year already having their major declared. MORE
However, most communication should be text-based. Whether it's in Slack, an email, a document or even a knowledge base , text helps keep everyone on the same page. Daniella Nerea is a freelance writer and content strategist based in Bristol, U.K. MORE
As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. The growth question is one that all successful entrepreneurs face at some point in their business. MORE
HubSpot will analyze your site pages and provide recommended core topics based on existing content. Key features include conversations, tickets, feedback, knowledge base and more. HubSpotters have been busy. MORE
The relational perspective of public relations offers a good body of knowledge regarding the concept of organization-public relationships, albeit drawing on other fields such as marketing, organizational theory, conflict resolution and interpersonal communication (see Julia Jahansoozi’s excellent review ). They reference a vital “knowledge acquisition ecosystem”, and relationships are an important way in which culture and practice is developed and corrected. MORE
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. MORE
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It’s best to demonstrate your knowledge of the paper and the journalist you’re pitching by going the extra mile to sell your pitch. MORE
Knowledge Base Related Topics Bad Pitch Blog
APRIL 12, 2009
As we get more involved in the daily business happenings of C-level types, we ask tons of relevant questions and provide serious knowledge. Make the curious see for a change how you hold the keys to knowledge.
PR Expanded
SEPTEMBER 12, 2018
61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p. Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL).
Cision
MAY 25, 2016
Kate Harvey, content & search marketing manager of Chargify , has great advice for bringing influencers to your side: “Answer their questions via social to build relationships with influencers, and put your knowledge in front of their followers and yours.”.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Two blog posts each week becomes a permanent SEO-friendly knowledge base. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.
Cision
NOVEMBER 3, 2016
My knowledge base is a mile wide and a foot deep – just enough to be dangerous. Your audience cares more about who you are and what you stand for than what your brand does.
PR Daily
JANUARY 8, 2019
Trust departmental instincts to identify the best knowledge base in key groups. All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without.
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Polaris
AUGUST 28, 2014
If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements.
Shift Communications
NOVEMBER 12, 2014
Check them out below and start building up your knowledge base. Harvard Business: Working Knowledge. I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that.
Solo PR Pro
APRIL 12, 2016
As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. The growth question is one that all successful entrepreneurs face at some point in their business.
Waxing UnLyrical
NOVEMBER 10, 2014
Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,
Cision
MAY 11, 2015
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from.
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Cision
JANUARY 22, 2016
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It’s best to demonstrate your knowledge of the paper and the journalist you’re pitching by going the extra mile to sell your pitch.
Contently - Strategy
NOVEMBER 27, 2018
If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making.
PR Daily
NOVEMBER 1, 2018
However, most communication should be text-based. Whether it's in Slack, an email, a document or even a knowledge base , text helps keep everyone on the same page. Daniella Nerea is a freelance writer and content strategist based in Bristol, U.K.
Critical Mention
MARCH 27, 2019
There are two specific areas of email marketing to which responsible niche marketers should pay close attention: List segmentation: Segmenting email lists based on gathered metrics makes it easier to pinpoint who on a given list would be more likely to open a message targeted to a specific niche.
PR Daily
DECEMBER 2, 2015
By partnering, you not only increase your audience, but you also build your knowledge base. Having skills and knowledge is one thing, but building your online community is another. You have been to school and you have attended countless seminars and training courses.
The Proactive Report
MAY 12, 2017
Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience.
PR Daily
SEPTEMBER 13, 2019
J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. CNBC reported : Alexa Answers is meant to expand the smart digital assistant’s knowledge base to keep it competitive with the Google Assistant and Apple ’s Siri.
Cision
AUGUST 12, 2016
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.
Shift Communications
NOVEMBER 14, 2017
As a result, a tech firm’s customer base crumbles and so does the company. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide.
PR 20/20
JULY 12, 2018
HubSpot will analyze your site pages and provide recommended core topics based on existing content. Key features include conversations, tickets, feedback, knowledge base and more. HubSpotters have been busy.
HMA Public Relations
DECEMBER 22, 2017
Alongside this key benefit, with VILT, the instructor also has the flexibility to assess the knowledge base of participants and cater the content to best serve them in real-time, enhancing learning outcomes. Virtual Instructor Led Training (VILT) and eLearning are online educational forums that companies have been successfully using for decades to reduce costs and improve learning and development outcomes.
Presspage
SEPTEMBER 19, 2017
Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. How has AI affected PR?
Buzzstream
MAY 23, 2018
Please note: any opinions in this article are based on our best interpretation of the GDPR regulation and are not legal opinions. Based on a fairly in-depth overview of the policy (also from ICO): Personal data will need to be retained for longer in some cases than in others.
PR Daily
JANUARY 10, 2018
Trust departmental instincts to identify the best knowledge base in key groups. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”. While it’s certainly evocative of the tech industry’s habit of shaking up stable markets and producing perpetually fluid futures , it’s also descriptive of what locals expect from the very ground they walk on. Silicon Valley is earthquake country.
Communications Conversations
SEPTEMBER 15, 2014
Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit.
TrendKite
JANUARY 27, 2017
Do you have a knowledge base or support website? You work really hard to earn high-quality media mentions, only you see them lose visibility very quickly. You get an initial jolt then watch the piece slip down the Google rankings until it’s buried. And where’s the best place to hide a dead body? The second page of a Google search! So, what’s a PR pro suppose to do to keep our high-value media mentions evergreen?
PR 20/20
OCTOBER 2, 2017
Help customers help themselves with a native knowledge base. In efforts to double down on quality content and performance, HubSpot did an experiment based on the Pareto Principle—i.e. HubSpot’s Latest Product Updates Connect Marketing, Sales & Service.
PR Expanded
NOVEMBER 21, 2017
The biggest advantage of social media is that it allows us to interact with others who have common interests and knowledge. A Guest Post by April Pensa, Student, Marist College. A common misconception is that most college students enter their freshman year already having their major declared.
wiredPRworks
AUGUST 2, 2016
Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It should be a real blast for anyone looking to improve their knowledge base.
PR Conversations
OCTOBER 12, 2011
The relational perspective of public relations offers a good body of knowledge regarding the concept of organization-public relationships, albeit drawing on other fields such as marketing, organizational theory, conflict resolution and interpersonal communication (see Julia Jahansoozi’s excellent review ). They reference a vital “knowledge acquisition ecosystem”, and relationships are an important way in which culture and practice is developed and corrected.
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