Could It Be? Is PR Becoming Unnecessary?

Bad Pitch Blog

As we get more involved in the daily business happenings of C-level types, we ask tons of relevant questions and provide serious knowledge. The people who think they can "totally do" PR discover that our business successes are hard-won via thought and sweat; that is, we bring something to the proverbial table that only PR execs are knowledgeable about. Make the curious see for a change how you hold the keys to knowledge.

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

PR Expanded

61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p. Blog posts, Twitterchats, webinars, and in-person presentations ensure that members around the world have an opportunity to refresh their knowledge and, perhaps, share their own experiences with others. Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL).

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Formerly, HubSpot’s pricing model was based on the number of contacts. Account-based marketing (ABM). Workflow updates include more contact-based automation, triggered Slack notifications, and CRM updates (deal, ticket, quote) when a new lead is created or changes stages.

3 Valuable Tips To Establish Credibility Via Speaking Engagements

Polaris

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. 6 benefits of long form PR content.

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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Kate Harvey, content & search marketing manager of Chargify , has great advice for bringing influencers to your side: “Answer their questions via social to build relationships with influencers, and put your knowledge in front of their followers and yours.”. Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says.

6 considerations when choosing a media monitoring platform

PR Daily

Tracking message pass-through based on concepts and ideas rather than brand names and keywords requires natural language understanding, and this is beyond what AI can do today. On demand, self-paced video training and a good knowledge base are certainly valuable, but you also need access to people with experience using the platform or you could wind up getting hamstrung on all sorts of tasks. What are the features and services that differentiate the different products?

Behind the Headlines With Laura Braden Quigley

Cision

My knowledge base is a mile wide and a foot deep – just enough to be dangerous. Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

What you should pack in your crisis communicator ‘go bag’?

PR Daily

Trust departmental instincts to identify the best knowledge base in key groups. All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”

SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Harvard Business: Working Knowledge. I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. Here at SHIFT, smart isn’t one of our seven values for nothing. While we pride ourselves on our industry savvy, we also have a vested interest in what’s going on in this world.

#SoloPR Topic Chat: Your Career Track as an Entrepreneur

Solo PR Pro

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth.

Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

Earnings Gap Follows Women into Entrepreneurship

Solo PR Pro

The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking. The report highlighted that there remains a large gap between women and men in the workforce at large but also in entrepreneurship. .

Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

There are two specific areas of email marketing to which responsible niche marketers should pay close attention: List segmentation: Segmenting email lists based on gathered metrics makes it easier to pinpoint who on a given list would be more likely to open a message targeted to a specific niche. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves.

6 ways PR pros can increase their influence online

PR Daily

By partnering, you not only increase your audience, but you also build your knowledge base. Having skills and knowledge is one thing, but building your online community is another. You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but how do you let everyone else online know about you?

How communicators can learn to speak ‘CEO’

PR Daily

Instead, Parnell recommends using the resources available at your company to add to your knowledge base. “If It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists.

PR 101: Five Tips for Pitching USA Today

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth.

5 keys to cultivating a productive remote staff

PR Daily

However, most communication should be text-based. Whether it's in Slack, an email, a document or even a knowledge base , text helps keep everyone on the same page. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Daniella Nerea is a freelance writer and content strategist based in Bristol, U.K. Remote working has gone mainstream.

In the PR World, Technical Writers Need Apply

Shift Communications

As a result, a tech firm’s customer base crumbles and so does the company. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy! . Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone.

What is the Difference between VILT and eLearning?

Coreaxis

Alongside this key benefit, with VILT, the instructor also has the flexibility to assess the knowledge base of participants and cater the content to best serve them in real-time, enhancing learning outcomes. Virtual Instructor Led Training (VILT) and eLearning are online educational forums that companies have been successfully using for decades to reduce costs and improve learning and development outcomes.

PR 101: How to Pitch The New York Times

Cision

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It’s best to demonstrate your knowledge of the paper and the journalist you’re pitching by going the extra mile to sell your pitch. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Don’t call.

5 Best New HubSpot Features to Supercharge Your Website

PR 20/20

HubSpot will analyze your site pages and provide recommended core topics based on existing content. Key features include conversations, tickets, feedback, knowledge base and more. HubSpotters have been busy. Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re like our team, we eagerly geek out over new tools.

The Most Important PR Measurement Tool You’re Not Using

Cision

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Official Google Tag Manager knowledge base – This can give a really thorough idea of what GTM can help you accomplish with measurement.

PR in the age of Artificial Intelligence

Presspage

Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. AI is already here, doing our jobs First, machines are already far superior to humans, in certain areas, in analyzing short and long-term trends, and devising algorithm based techniques to achieve strategic goals. How has AI affected PR?

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

How do you feel about your SEO knowledge base? Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more. Hello, communicators: Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” in support of #BlackLivesMatter: View this post on Instagram.

Extending the Life of Your Media Mentions

TrendKite

Do you have a knowledge base or support website? You work really hard to earn high-quality media mentions, only you see them lose visibility very quickly. You get an initial jolt then watch the piece slip down the Google rankings until it’s buried. And where’s the best place to hide a dead body? The second page of a Google search! So, what’s a PR pro suppose to do to keep our high-value media mentions evergreen?

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What you should pack in your crisis communicator ‘go bag’?

PR Daily

Trust departmental instincts to identify the best knowledge base in key groups. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”. While it’s certainly evocative of the tech industry’s habit of shaking up stable markets and producing perpetually fluid futures , it’s also descriptive of what locals expect from the very ground they walk on. Silicon Valley is earthquake country.

How to Create Your Content Strategy From Scratch

Contently - Strategy

If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business.

4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Because, realistically, that’s what I hear a lot.

#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

Help customers help themselves with a native knowledge base. In efforts to double down on quality content and performance, HubSpot did an experiment based on the Pareto Principle—i.e. The nod toward deeper, connected, topic-based content also aligns with the latest best practices in building SEO and search authority. A few additional updates that our team was personally excited about are listed below, related to account-based marketing (ABM) and social.

HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

From there, we’ve historically let individuals choose which certifications they wanted to get (mostly based on client work or personal interest). As mentioned above, we tried to be intentional with how we asked our team to dedicate their time based on their specific clients' HubSpot goals, areas of personal strength or interest, and so that we as a team had the basics of the platform covered. It's your home base on the web and the first place people go to learn about your offers.

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

PR Expanded

The biggest advantage of social media is that it allows us to interact with others who have common interests and knowledge. Through both Twitter and LinkedIn, (as well as other social media platforms) undeclared students have the opportunity to expand their knowledge base by becoming aware of information that cannot be portrayed in the classroom. A Guest Post by April Pensa, Student, Marist College.

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays

wiredPRworks

Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It should be a real blast for anyone looking to improve their knowledge base. As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer.

BuzzStream, GDPR, and You

Buzzstream

Please note: any opinions in this article are based on our best interpretation of the GDPR regulation and are not legal opinions. Based on a fairly in-depth overview of the policy (also from ICO): Personal data will need to be retained for longer in some cases than in others. How long you retain different categories of personal data should be based on individual business needs. Added a web-based and signed DPA option for our customers.

Relationship advice for PR practitioners

PR Conversations

The relational perspective of public relations offers a good body of knowledge regarding the concept of organization-public relationships, albeit drawing on other fields such as marketing, organizational theory, conflict resolution and interpersonal communication (see Julia Jahansoozi’s excellent review ). They reference a vital “knowledge acquisition ecosystem”, and relationships are an important way in which culture and practice is developed and corrected.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’. CNBC reported : Alexa Answers is meant to expand the smart digital assistant’s knowledge base to keep it competitive with the Google Assistant and Apple ’s Siri. Also: Gen Z devoted to their online platforms, social media takeaways from Toms, racist comments overshadow ‘SNL’ casting breakthrough, and more.

IAB chief slams Trump?s social media EO, Google to use ?page experience? in search rankings, and Twitter rolls out scheduled tweets

PR Daily

This Tweet violates our policies regarding the glorification of violence based on the historical context of the last line, its connection to violence, and the risk it could inspire similar actions today. How do you feel about your SEO knowledge base? Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more. Hello, communicators: Texas Gov.