Could It Be? Is PR Becoming Unnecessary?

Bad Pitch Blog

As we get more involved in the daily business happenings of C-level types, we ask tons of relevant questions and provide serious knowledge. The people who think they can "totally do" PR discover that our business successes are hard-won via thought and sweat; that is, we bring something to the proverbial table that only PR execs are knowledgeable about. Make the curious see for a change how you hold the keys to knowledge.

Trends and insights to help you build a hybrid workplace for everyone

PR Daily

Gain knowledge based on a survey of more than 800 employees and IT managers. Based on a survey of 800 employees and IT managers, this report will help you gain knowledge on: Remote employees’ top pain points.

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Tango Debuts Desktop-Enabled Application

Tribe Builder Media

Both the Chrome Extension and desktop application provide instantaneous, beautiful step-by-step how-to guides that are easily exported to commonly used knowledge bases and platforms (e.g., Launching its most requested feature, Tango expands Workflow capture to the desktop.

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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p. Blog posts, Twitterchats, webinars, and in-person presentations ensure that members around the world have an opportunity to refresh their knowledge and, perhaps, share their own experiences with others. Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL).

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

Build Out Knowledge Base. But setting up Service Hub’s Knowledge Base functionality allows you to safeguard your customers from experiencing this hassle. A knowledge base is essentially a self-service library of FAQs, how-to guides, reference articles and more.

Your Questions About HubSpot Sales Hub, Answered

PR 20/20

How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. L et’s face it: Digging up the answer to a sales CRM question can be a major time suck.

#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

PR 20/20

The portal provides a centralized home for customers to interact with your support and service team, giving them a secure location to track and manage support tickets, access to your knowledge base, and more.

INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Formerly, HubSpot’s pricing model was based on the number of contacts. Account-based marketing (ABM). Workflow updates include more contact-based automation, triggered Slack notifications, and CRM updates (deal, ticket, quote) when a new lead is created or changes stages.

3 Valuable Tips To Establish Credibility Via Speaking Engagements


If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements.

Even More Social Media Experts Weigh In with Top-Notch Advice


Kate Harvey, content & search marketing manager of Chargify , has great advice for bringing influencers to your side: “Answer their questions via social to build relationships with influencers, and put your knowledge in front of their followers and yours.”. Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says.

6 considerations when choosing a media monitoring platform

PR Daily

Tracking message pass-through based on concepts and ideas rather than brand names and keywords requires natural language understanding, and this is beyond what AI can do today. What are the features and services that differentiate the different products?

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Two blog posts each week becomes a permanent SEO-friendly knowledge base. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. 6 benefits of long form PR content.

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10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

PS: If you download the GamePlan, you’ll notice that we assign points to projects based on value creation rather than hours. Get more information about predictive lead scoring from HubSpot's Knowledge Base.

Behind the Headlines With Laura Braden Quigley


My knowledge base is a mile wide and a foot deep – just enough to be dangerous. Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.

Monday Roundup: Blogging for Veterans

Waxing UnLyrical

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,

What you should pack in your crisis communicator ‘go bag’?

PR Daily

Trust departmental instincts to identify the best knowledge base in key groups. All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”

6 ways PR pros can increase their influence online

PR Daily

By partnering, you not only increase your audience, but you also build your knowledge base. Having skills and knowledge is one thing, but building your online community is another. You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but how do you let everyone else online know about you?

5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth.

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PR 101: Five Tips for Pitching USA Today


Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.

#SoloPR Topic Chat: Your Career Track as an Entrepreneur

Solo PR Pro

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth.

SHIFT Shares: Websites to Help You Stay Smart

Shift Communications

Check them out below and start building up your knowledge base. Harvard Business: Working Knowledge. I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. Here at SHIFT, smart isn’t one of our seven values for nothing. While we pride ourselves on our industry savvy, we also have a vested interest in what’s going on in this world.

Earnings Gap Follows Women into Entrepreneurship

Solo PR Pro

The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking.

5 keys to cultivating a productive remote staff

PR Daily

However, most communication should be text-based. Whether it's in Slack, an email, a document or even a knowledge base , text helps keep everyone on the same page. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Daniella Nerea is a freelance writer and content strategist based in Bristol, U.K. Remote working has gone mainstream.

PR 101: How to Pitch The New York Times


Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It’s best to demonstrate your knowledge of the paper and the journalist you’re pitching by going the extra mile to sell your pitch. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Don’t call.

What is the Difference between VILT and eLearning?


Alongside this key benefit, with VILT, the instructor also has the flexibility to assess the knowledge base of participants and cater the content to best serve them in real-time, enhancing learning outcomes. Virtual Instructor Led Training (VILT) and eLearning are online educational forums that companies have been successfully using for decades to reduce costs and improve learning and development outcomes.

The Most Important PR Measurement Tool You’re Not Using


“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Official Google Tag Manager knowledge base – This can give a really thorough idea of what GTM can help you accomplish with measurement.

5 Best New HubSpot Features to Supercharge Your Website

PR 20/20

HubSpot will analyze your site pages and provide recommended core topics based on existing content. Key features include conversations, tickets, feedback, knowledge base and more. HubSpotters have been busy. Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re like our team, we eagerly geek out over new tools.

4 ways I’d sell this year’s MIMA Summit to my boss (if I had to)

Communications Conversations

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Because, realistically, that’s what I hear a lot.

How communicators can learn to speak ‘CEO’

PR Daily

Instead, Parnell recommends using the resources available at your company to add to your knowledge base. “If It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists.

PR in the age of Artificial Intelligence


Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. AI is already here, doing our jobs First, machines are already far superior to humans, in certain areas, in analyzing short and long-term trends, and devising algorithm based techniques to achieve strategic goals. How has AI affected PR?

Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

How do you feel about your SEO knowledge base? Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.

In the PR World, Technical Writers Need Apply

Shift Communications

As a result, a tech firm’s customer base crumbles and so does the company. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy! . Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone.

What you should pack in your crisis communicator ‘go bag’?

PR Daily

Trust departmental instincts to identify the best knowledge base in key groups. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”. While it’s certainly evocative of the tech industry’s habit of shaking up stable markets and producing perpetually fluid futures , it’s also descriptive of what locals expect from the very ground they walk on. Silicon Valley is earthquake country.

Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

There are two specific areas of email marketing to which responsible niche marketers should pay close attention: List segmentation: Segmenting email lists based on gathered metrics makes it easier to pinpoint who on a given list would be more likely to open a message targeted to a specific niche. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves.

#INBOUND17 HubSpot Product Updates—Beyond MAP & CRM

PR 20/20

Help customers help themselves with a native knowledge base. In efforts to double down on quality content and performance, HubSpot did an experiment based on the Pareto Principle—i.e. The nod toward deeper, connected, topic-based content also aligns with the latest best practices in building SEO and search authority. A few additional updates that our team was personally excited about are listed below, related to account-based marketing (ABM) and social.

How to Create Your Content Strategy From Scratch

Contently - Strategy

If you have a unique data asset or you have some knowledge based on the work you do and the service that you provide, double down on that.” Any brand can increase awareness here or there, but the ones that stand out over time have a plan in place to guide smarter decision-making. Content strategy boils down to figuring out what content will help your target audience and inspire them to take actions that boost your business.

HubSpot Training: How to Uplevel Your Team’s HubSpot Platform Savvy

PR 20/20

From there, we’ve historically let individuals choose which certifications they wanted to get (mostly based on client work or personal interest). It's your home base on the web and the first place people go to learn about your offers.

How every communicator can deliver authentic, powerful messaging that resonates

PR Daily

Global knowledge is a must. Expand your knowledge base by interviewing senior staffers, other writers and friends of your executive.

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

The biggest advantage of social media is that it allows us to interact with others who have common interests and knowledge. Through both Twitter and LinkedIn, (as well as other social media platforms) undeclared students have the opportunity to expand their knowledge base by becoming aware of information that cannot be portrayed in the classroom. A Guest Post by April Pensa, Student, Marist College.

AMA Q&A: Marketer’s Confidence, Leadership Opps & Pokémon Plays


Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It should be a real blast for anyone looking to improve their knowledge base. As technology, culture, media and marketing converge, it’s an intriguing time to be a marketer.