Check them out below and start building up your knowledge base. Harvard Business: Working Knowledge. I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. MORE

Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C., MORE

Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. MORE

Help customers help themselves with a native knowledge base. In efforts to double down on quality content and performance, HubSpot did an experiment based on the Pareto Principle—i.e. HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. MORE

As we get more involved in the daily business happenings of C-level types, we ask tons of relevant questions and provide serious knowledge. Make the curious see for a change how you hold the keys to knowledge. MORE

If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements. MORE

Do you have a knowledge base or support website? You work really hard to earn high-quality media mentions, only you see them lose visibility very quickly. You get an initial jolt then watch the piece slip down the Google rankings until it’s buried. And where’s the best place to hide a dead body? The second page of a Google search! So, what’s a PR pro suppose to do to keep our high-value media mentions evergreen? MORE

Kate Harvey, content & search marketing manager of Chargify , has great advice for bringing influencers to your side: “Answer their questions via social to build relationships with influencers, and put your knowledge in front of their followers and yours.”. MORE

By partnering, you not only increase your audience, but you also build your knowledge base. Having skills and knowledge is one thing, but building your online community is another. You have been to school and you have attended countless seminars and training courses. MORE

Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. How has AI affected PR? MORE

My knowledge base is a mile wide and a foot deep – just enough to be dangerous. Your audience cares more about who you are and what you stand for than what your brand does. MORE

Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It should be a real blast for anyone looking to improve their knowledge base. MORE

As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. The growth question is one that all successful entrepreneurs face at some point in their business. MORE

Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. MORE

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips. MORE

The relational perspective of public relations offers a good body of knowledge regarding the concept of organization-public relationships, albeit drawing on other fields such as marketing, organizational theory, conflict resolution and interpersonal communication (see Julia Jahansoozi’s excellent review ). They reference a vital “knowledge acquisition ecosystem”, and relationships are an important way in which culture and practice is developed and corrected. MORE

“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. MORE

Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It’s best to demonstrate your knowledge of the paper and the journalist you’re pitching by going the extra mile to sell your pitch. MORE