Knowledge Base Related Topics 
Bad Pitch Blog
APRIL 12, 2009
As we get more involved in the daily business happenings of C-level types, we ask tons of relevant questions and provide serious knowledge. The people who think they can "totally do" PR discover that our business successes are hard-won via thought and sweat; that is, we bring something to the proverbial table that only PR execs are knowledgeable about. Make the curious see for a change how you hold the keys to knowledge.
PR Daily
FEBRUARY 3, 2023
With stints at the New York Times, the Hotline, Inside Elections and The Atlantic, this reporter turned editor has a deep knowledge base of the hundreds of congressional districts and political contours of the United States.
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PR Daily
MAY 17, 2022
Gain knowledge based on a survey of more than 800 employees and IT managers. Based on a survey of 800 employees and IT managers, this report will help you gain knowledge on: Remote employees’ top pain points.
Deirdre Breakenridge
SEPTEMBER 12, 2018
61)” However, he adds in a later chapter, “If an individual is to give advice to others, he should have knowledge and understanding. (p. Blog posts, Twitterchats, webinars, and in-person presentations ensure that members around the world have an opportunity to refresh their knowledge and, perhaps, share their own experiences with others. Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL).
PR 20/20
MARCH 15, 2021
Build Out Knowledge Base. But setting up Service Hub’s Knowledge Base functionality allows you to safeguard your customers from experiencing this hassle. A knowledge base is essentially a self-service library of FAQs, how-to guides, reference articles and more.
Tribe Builder Media
MAY 19, 2022
Both the Chrome Extension and desktop application provide instantaneous, beautiful step-by-step how-to guides that are easily exported to commonly used knowledge bases and platforms (e.g., Launching its most requested feature, Tango expands Workflow capture to the desktop.
Ethical Voices
FEBRUARY 20, 2023
We have allies, of course, of the organization, but IPPRA, for short, the Indigenous Peoples Public Relations Association, is a member-based organization where Indigenous communications professionals from around the world can come together and exchange ideas, best practices, and case studies.
PR 20/20
OCTOBER 12, 2021
The portal provides a centralized home for customers to interact with your support and service team, giving them a secure location to track and manage support tickets, access to your knowledge base, and more.
PR 20/20
DECEMBER 5, 2022
Service Hub : Designed to deliver unmatched customer experiences, Service Hub includes various helpful tools, such as a shared inbox, help desk automation, knowledge base functionality, customer feedback, custom surveys, reporting, ticketing, and more.
PR 20/20
JUNE 22, 2022
How should sales and marketing teams use HubSpot for account-based marketing (ABM)? Recently, HubSpot made major investments in the platform’s account-based marketing (ABM) features and tools. L et’s face it: Digging up the answer to a sales CRM question can be a major time suck.
PR 20/20
SEPTEMBER 28, 2020
Formerly, HubSpot’s pricing model was based on the number of contacts. Account-based marketing (ABM). Workflow updates include more contact-based automation, triggered Slack notifications, and CRM updates (deal, ticket, quote) when a new lead is created or changes stages.
Cision
MAY 25, 2016
Kate Harvey, content & search marketing manager of Chargify , has great advice for bringing influencers to your side: “Answer their questions via social to build relationships with influencers, and put your knowledge in front of their followers and yours.”. Doing so is great networking, assists with influencer marketing and helps you continue to build your own knowledge base,” she says.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Two blog posts each week becomes a permanent SEO-friendly knowledge base. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. 6 benefits of long form PR content.
PR 20/20
OCTOBER 12, 2021
The portal provides a centralized home for customers to interact with your support and service team, giving them a secure location to track and manage support tickets, access to your knowledge base, and more.
Polaris
AUGUST 28, 2014
If you operate a service-based business—perhaps you’re a financial planner, marketing consultant, lawyer, accountant or mortgage broker— speaking engagements are one of the best ways to establish your expertise, build credibility and attract new clients. Start by defining your knowledge base at a high level. Then break that knowledge base down into more specific areas to find your area of specialization—and the topic for your speaking engagements.
PR Daily
APRIL 3, 2020
Tracking message pass-through based on concepts and ideas rather than brand names and keywords requires natural language understanding, and this is beyond what AI can do today. What are the features and services that differentiate the different products?
Cision
NOVEMBER 3, 2016
My knowledge base is a mile wide and a foot deep – just enough to be dangerous. Your audience cares more about who you are and what you stand for than what your brand does. Laura Braden Quigley, vice president of communications for the California Medical Association, says brands need to be genuine and focus on telling a compelling brand narrative to better connect with their audience.
Waxing UnLyrical
NOVEMBER 10, 2014
Quick tip: build a multi-media knowledge base. You should check out what she’s doing with Social Strata, especially if you are looking to build and manage an online community, but I just loved this post about building a knowledge base. Based in the Washington, D.C.,
Solo PR Pro
APRIL 12, 2016
As a consultant, it’s important to pursue opportunities for increasing your knowledge base and building upon your skills to help keep them fresh and your mind sharp. The growth question is one that all successful entrepreneurs face at some point in their business. There is plenty of advice for determining if, when and how you grow your business. However, one facet of growth that is not widely discussed is professional growth.
PR Daily
JANUARY 8, 2019
Trust departmental instincts to identify the best knowledge base in key groups. All disaster prep junkies love planning what to put into their emergency survival bag. Here are some things crisis communicators should never leave home without. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”
Solo PR Pro
DECEMBER 17, 2019
The Freshbooks study looked at revenue over the past five years for knowledge-based businesses, such as public relations and found that in the U.S. Freshbooks released its second annual report on women in the independent Workforce and some of the findings were shocking.
PR Daily
DECEMBER 2, 2015
By partnering, you not only increase your audience, but you also build your knowledge base. Having skills and knowledge is one thing, but building your online community is another. You have been to school and you have attended countless seminars and training courses. You are also up to date on the latest developments and research in your field. You know that you have the answers, but how do you let everyone else online know about you?
Shift Communications
NOVEMBER 12, 2014
Check them out below and start building up your knowledge base. Harvard Business: Working Knowledge. I’m constantly in awe of my coworkers. They’re some of the smartest people I know, and spending 9+ hours a day with them is a constant reminder of that. Here at SHIFT, smart isn’t one of our seven values for nothing. While we pride ourselves on our industry savvy, we also have a vested interest in what’s going on in this world.
PR 20/20
SEPTEMBER 16, 2020
PS: If you download the GamePlan, you’ll notice that we assign points to projects based on value creation rather than hours. Get more information about predictive lead scoring from HubSpot's Knowledge Base.
Cision
AUGUST 12, 2016
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. To cut through the clamor of the thousands of pitches and press releases received by the staff of Gannett’s flagship paper, consider the following tips.
Cision
MAY 11, 2015
“When you talk about tracking user behavior on the web…at the base level everyone put a Google Analytics tag on each page of their site and they could see what page got the most traffic and where people were coming from. Official Google Tag Manager knowledge base – This can give a really thorough idea of what GTM can help you accomplish with measurement.
The Proactive Report
MAY 12, 2017
Not utilizing the knowledge and experts you have. Tap into the knowledge base in your organization and use it to create compelling content that meets the needs of your audience. When your business takes off and hits a period of explosive growth it’s the stuff of dreams, right? Not always. A fast-growing business can be just the opposite, if you don’t have the planning and systems in place to cope with the rapid growth.
Cision
JANUARY 22, 2016
Cision’s Media Research team reaches out to thousands of journalists each day in an effort to enhance our knowledge base. It’s best to demonstrate your knowledge of the paper and the journalist you’re pitching by going the extra mile to sell your pitch. Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. Don’t call.
PR Daily
NOVEMBER 1, 2018
However, most communication should be text-based. Whether it's in Slack, an email, a document or even a knowledge base , text helps keep everyone on the same page. Yours doesn’t have to be a massive employee handbook; a simple microsite, knowledge library or even a document will suffice. Daniella Nerea is a freelance writer and content strategist based in Bristol, U.K. Remote working has gone mainstream.
Communications Conversations
SEPTEMBER 15, 2014
Here are four I would sell my boss (if I had one) on this year’s MIMA Summit: I will expand my knowledge base. OK, so I’m going to write this post like I would if I were trying to sell my boss on sending me to MIMA Summit. Because, realistically, that’s what I hear a lot.
PR Daily
SEPTEMBER 3, 2019
Instead, Parnell recommends using the resources available at your company to add to your knowledge base. “If It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. PR pros have aspirations beyond broadcasting press releases to their media lists.
Presspage
SEPTEMBER 19, 2017
Though there is little doubt that automation will replace blue-collar jobs such as driving, how it will affect knowledge based, white-collar jobs such as public relations remains unclear. AI is already here, doing our jobs First, machines are already far superior to humans, in certain areas, in analyzing short and long-term trends, and devising algorithm based techniques to achieve strategic goals. How has AI affected PR?
HMA Public Relations
DECEMBER 22, 2017
Alongside this key benefit, with VILT, the instructor also has the flexibility to assess the knowledge base of participants and cater the content to best serve them in real-time, enhancing learning outcomes. Virtual Instructor Led Training (VILT) and eLearning are online educational forums that companies have been successfully using for decades to reduce costs and improve learning and development outcomes.
Shift Communications
NOVEMBER 14, 2017
As a result, a tech firm’s customer base crumbles and so does the company. And customers want to self-serve with the resources such as knowledge base articles and FAQs those technical writers provide. Today’s post on technical writers in PR is by guest blogger Abigael Donahue – enjoy! . Move over, engineers. Make room for writers in tech – and tech PR. The technical industry isn’t for left-brain thinkers alone.
PR Daily
JUNE 1, 2020
How do you feel about your SEO knowledge base? Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.
PR 20/20
JULY 12, 2018
HubSpot will analyze your site pages and provide recommended core topics based on existing content. Key features include conversations, tickets, feedback, knowledge base and more. HubSpotters have been busy. Over the course of the second quarter, HubSpot released significant product updates across marketing and sales—and (in case you missed it) unveiled Service Hub. If you’re like our team, we eagerly geek out over new tools.
PR Daily
JANUARY 10, 2018
Trust departmental instincts to identify the best knowledge base in key groups. Silicon Valley has become synonymous with a rather distasteful piece of jargon: “disruption.”. While it’s certainly evocative of the tech industry’s habit of shaking up stable markets and producing perpetually fluid futures , it’s also descriptive of what locals expect from the very ground they walk on. Silicon Valley is earthquake country.
Critical Mention
MARCH 27, 2019
There are two specific areas of email marketing to which responsible niche marketers should pay close attention: List segmentation: Segmenting email lists based on gathered metrics makes it easier to pinpoint who on a given list would be more likely to open a message targeted to a specific niche. As a writer, she sees her purpose in producing and sharing relevant content with people who are willing to expand their knowledge base and learn something new for themselves.
PR 20/20
JULY 6, 2020
From there, we’ve historically let individuals choose which certifications they wanted to get (mostly based on client work or personal interest). It's your home base on the web and the first place people go to learn about your offers.
PR Daily
MARCH 15, 2021
Global knowledge is a must. Expand your knowledge base by interviewing senior staffers, other writers and friends of your executive.
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