Targeting the Traveler: What Drives Travel Decisions


Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. To gain insight into travel planning needs, Cision Global Insights aggregated, segmented and analyzed 1.7 Featured Trends global insights Travel travel planning

PR 101: How to Pitch Travel Journalists


Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal.

What Consumers Think About Travel Technology


All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies.

Moving Target: How Technology Changed the Travel Experience


Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Want more data and insights about travelers and technology?

Traveler Expectations for In-Flight Technology


Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 million people traveling daily. Travel Fee Fatigue.

How to Target Millennial Travelers Seeking More Than a Destination


One way they demonstrate their independence and “find themselves” is through travel. In their social media posts, millennials (adults currently between the ages of 18 and 34) frequently describe independent travel as a rite of passage. It makes sense for travel providers to target U.S.

4 ways traveling can make you a better PR pro

PR Daily

Travel enriches one personally, of course, but how does it help you professionally? Once the jet lag wore off—and the food poisoning had subsided—I realized that traveling alone was the greatest thing I could have done for my career.

PR Guy Morphs into Travel Writer

Ishmael's Corner

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — The post PR Guy Morphs into Travel Writer appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

How to Appeal to Traveling Families With Diverse Needs


Cision’s study, “ Planning Travel: What Drives Travel Decisions ,” took an in-depth look at the factors affecting families’ travel decisions by analyzing social media posts on forums, blogs and social networks. Many consider other travel arrangements such as driving.

Business Travel Tips for PR Pros

Shift Communications

For many of us in the PR agency business, travel can come in waves and totally upend your routine. I also mastered some helpful packing and travel tactics. Keep a business travel bag. Travel light and, when possible, hands free.

‘Alternative facts,’ travel bans spark backlash in PR and beyond

PR Daily

Several airlines issued statements , mainly focusing on relaying necessary instructions to travelers as well as a promise for updated information. Why are organizations speaking out? Beyond that, should yours?

Travel editor tells all: 3 foolproof pitching tips

PR Daily

Placement in a leading travel media outlet can increase web traffic and generate bookings for your hotel, resort, theme park, cruise, city or regional attraction. That’s why competition for a travel editor’s attention is at an all-time high this summer.

Multimedia: The Press Release Must-Have to Reach Food and Travel Influencers

Beyond PR

As spring heats up into summer, topics turn to popular leisure activities typically associated with the warmer months, such as travel and adventure or food and drink – areas where visual content is especially powerful and easy to create.

Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled. Content Marketing Personal content strategy creativity in content road less traveledHey, Content Strategist!

Design Your Day: Traveling #WorkAway


Nathan recently blogged about the trip, what he learned during his “traveling workaway” and how you, too, can take a break from normality and get into a new groove. The post Design Your Day: Traveling #WorkAway appeared first on prTini.

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

Travel Tips for Marketers and Communicators

Shift Communications

Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly? The farther ahead you can plan and think, the better your travels will go.

Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

we’re approaching the height of summer vacations and travel. These “things” are what I’ve found to be travel essentials for the PR pro on the go, and I figured the info might be useful to you. Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So heavy of heart, frantic of furrowed brow, and voluminously vexed, I made my way to the hotel shuttle that was waiting to cart me to a Hilton-full of traveling Orgonians (that’s not a typo, that’s how they pronounce “Oregonians,&# ask Mo Sherifdeen ).

9 Travel Marketing Campaigns That Will Make You Laugh


The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos.

Content We Love: Press Release Taps Into Millennials’ Travel FOMO

Beyond PR

The new Traveler’s Sweet Spot survey, which was announced via this press release, offers interesting insights into the travel habits of one of today’s most influential consumer segments — Millennials.

Whoosh! 3 ways to make your travel coverage soar

PR Daily

Travel blogs and mainstream media sites drive millions of travelers to the destinations, products or services they cover. Here are three tips to help your travel pitches take off—and land more top-tier coverage: 1. to learn how to reach millions of travelers.

PR 101: How to Pitch Travel Journalists

Beyond PR

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal.

3 Reasons Retirees Are Ready to Travel


For retirees, the biggest travel planning factor is the most obvious one. With 52 free weeks a year, retirees are free to roam when the mood strikes — and take advantage of last-minute budget travel deals, too. This is the time to try new things, travel and explore.”.

Behind-The-Scenes Look At How To Deliver a TEDx Talk

Melissa Agnes

Melissa's Speaking and Travel FunEvery speaker dreams of taking the TED stage – or at least this speaker did!

Travel 101

My Tour of L.A.’s Emergency Operations Center – So Cool!

Melissa Agnes

Speaking and Travel Fun Last week, while I was in L.A.

How to keep travelers from ignoring health risks

PR Daily

Most people know that travel to exotic or underdeveloped countries should come with a battery of vaccinations, but this year health officials warn of outbreaks in more-conventional vacation spots. CDC Travel Health (@CDCtravel) April 10, 2017.

APR: A Boon to Foreign-Educated PR Professionals


Accreditation in Public Relations APR knowledge public relations Skill test travelAfter having worked for about 15 years in public relations in Brussels, I moved with my family to the Austin area in the summer of 2015.

How Travel Can Grow Your Small Business Faster

PR in Your Pajamas

I’ve yet to meet a person that doesn’t want to travel for pleasure. Unfortunately, as an entrepreneur, resources can often be stretched and a “business travel budget” can seem more like a luxury than a necessity. is returned for every dollar spent on business travel!

How does it look?

Mark My Words

Mark My Words crisis management PR qatar thomascook travel world cup cook’s cookFor Thomas Cook accepting responsibility was a last resort– but it will survive. If tackling the greatest ecological catastrophe of recent times with golf balls failed to reassure the US public the pronouncement by BP’s aloof chief exec Tony Hayward that he wanted his life back is the definition of insult to injury.

Building a New Kind of Cruise Community

Waxing UnLyrical

We just launched our travel tech start-up, Cruiseable , three weeks ago after a year of work. I love to cruise, but it’s frustrating that there’s no site or app to help me discover the wide assortment of cruises that are a good match for my travel style and budget – and to help me book the right voyage to the right destinations. I know that my peers in the digital generations don’t want to traipse down to a storefront to spend an hour with a travel agent. Guest Post by J.D.

Will Trump’s travel ban mean forfeiting hosting the World Cup?

PR Daily

FIFA—which is no stranger to scandal itself—said that the travel ban will hurt the U.S.’s In the world there are many countries who have bans, travel bans, visa requirements and so on and so forth. President Trump’s often divisive policies are causing ripple effects in the sports world.

How to Avoid the 7 Deadly Business Sins of the 21st Century


A successful and fulfilling life, much like a business, offers many roads by which to travel. As an entrepreneur, it is both a privilege and a tremendous responsibility to build a company–often from mere ideation all the way to IPO.

NASA After Cassini, What Happens Next?

Ron Torossian

That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn.

PR Patdown: Blaming Travelers for Long Security Lines Shows the TSA Just Doesn’t Get It

Flack Me

Category: Flack Me Summary: I don’t use the term “unmitigated gall” very often, but that phrase sprang to mind upon reading that the Transportation Security Administration was trying to shift the blame for lengthy screening delays—at least in part—to its “customers,” the traveling public.

I’m in the Mood for a Good Holiday Story

Business Wire

by Millicent Hasandras, Business Wire Fall just started recently, but I can't stop thinking about. Holiday Story Time. I love the holiday news cycle.

10 tips for effective press releases in the digital age

Maine PR Maven

I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group.

Can you help in my search for PR career stories?

Greenbanana PR

I’m searching for 20 research participants for my PhD who meet the following criteria: 10-20 years’ career experience in public relations UK based (although may have international responsibilities or travel outside the UK for work) Not well known to me – to avoid any possible complications arising from existing personal or professional […]. Can you help?

7 Things You Need to Know Before Starting a PR Business

PR Expanded

Not to mention all the conferences and travel you can write off! A travel PR firm could go with A Guest Post by Maris Callahan, Director of Public Relations, Donuts Inc.