Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed.

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Targeting the Traveler: What Drives Travel Decisions


Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. To gain insight into travel planning needs, Cision Global Insights aggregated, segmented and analyzed 1.7 Featured Trends global insights Travel travel planning

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Top 10 U.S. Travel Bloggers on Twitter


Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel Beaches Turkes and Caicos Key West Village Photo Tour [link] #travel.

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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign


That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences.

What Consumers Think About Travel Technology


All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies.

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How to Target Millennial Travelers Seeking More Than a Destination


One way they demonstrate their independence and “find themselves” is through travel. In their social media posts, millennials (adults currently between the ages of 18 and 34) frequently describe independent travel as a rite of passage. It makes sense for travel providers to target U.S.

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop.

Coronavirus travel impact—75% of Americans surveyed will NOT cancel upcoming travel plans

Agility PR Solutions

A new survey of Americans with pending travel plans from asked respondents about their plans to deal with travel in the midst of the global coronavirus outbreak.

7 Tried-and-True Productivity Tips From a Traveling Entrepreneur


Luckily, you can enjoy travel and stay on top of your work with my tried and true productivity tips. The post 7 Tried-and-True Productivity Tips From a Traveling Entrepreneur appeared first on Prowly Magazine. Magazine Public Relations CEO entrepreneur travelling

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Latest Technologies Every Traveler Needs


Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. Planning and booking travel is a full-time job.

Moving Target: How Technology Changed the Travel Experience


Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Want more data and insights about travelers and technology?

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PR Guy Morphs into Travel Writer

Ishmael's Corner

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — The post PR Guy Morphs into Travel Writer appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

How to Appeal to Traveling Families With Diverse Needs


Cision’s study, “ Planning Travel: What Drives Travel Decisions ,” took an in-depth look at the factors affecting families’ travel decisions by analyzing social media posts on forums, blogs and social networks. Many consider other travel arrangements such as driving.

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What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State


Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? How does travel and tourism helps support Association members?

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Business Travel Tips for PR Pros

Shift Communications

For many of us in the PR agency business, travel can come in waves and totally upend your routine. I also mastered some helpful packing and travel tactics. Keep a business travel bag. Travel light and, when possible, hands free.

PR 101: How to Pitch Travel Journalists


Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal.

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Traveler Expectations for In-Flight Technology


Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 million people traveling daily. Travel Fee Fatigue.

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6 questions with Lilit Marcus from CNN Travel

Muck Rack

6 questions with Lilit Marcus from CNN Travel

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How Social Media Has Changed Travel Media

Maine PR Maven

On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated.

Top 10 NatGeo Traveler Staffers on Twitter


This week we take a look at the top staffers at National Geographic Traveler on Twitter, ranked by number of followers. Follower counts were pulled on May 10, 2017, and will change over time. Andrew McCarthy – Editor at Large – 89,387. Thrilled to brag that Just Fly Away will be on the May 14 @nytimesbooks bestseller list — Andrew McCarthy (@AndrewTMcCarthy) May 3, 2017. Marilyn Terrell – Chief Researcher – 69,657. Just one shot!”

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Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled. Content Marketing Personal content strategy creativity in content road less traveledHey, Content Strategist!

3 top SEO tips to optimize your travel website

Agility PR Solutions

In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. The post 3 top SEO tips to optimize your travel website appeared first on Agility PR Solutions.

Preparing for Takeoff: Business Travel for Beginners

Konnect Agency

While our public relations agency is headquartered here in Los Angeles, Konnect team members are often traveling all over the country for our clients — whether it’s for an in-person meeting, grand opening event or meetings with editors and reporters.

How Miami International Airport reaches—and teaches—harried travelers

PR Daily

Air travel is among our most stressful undertakings. s busiest airport for international freight and one that served 45 million travelers last year would be an ideal setting for a content campaign, but that’s a lot of eyeballs—and a lot of messaging potential.

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CMO Council study explores impact of technology on travel experience

Agility PR Solutions

If you are one of the hundreds of millions people worldwide who will fly this year, your travel choices and selections are being influenced by the connected economy. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.

Travel Tips for Marketers and Communicators

Shift Communications

Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly? The farther ahead you can plan and think, the better your travels will go.

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3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

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Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

restrict employee travel. The organizations have barred members of their workforces from traveling to areas where there are large COVID-19 virus outbreaks, including China, South Korea, Japan, Italy and Iran.

Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July?

HMA Public Relations

The post Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July? Featured Uncategorized drink Fireworks food Fourth of July holiday weekend hot dogs TravelBreak out the hot dogs and cue the fireworks!

Whoosh! 3 ways to make your travel coverage soar

PR Daily

Travel blogs and mainstream media sites drive millions of travelers to the destinations, products or services they cover. Here are three tips to help your travel pitches take off—and land more top-tier coverage: 1. to learn how to reach millions of travelers.

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Travel editor tells all: 3 foolproof pitching tips

PR Daily

Placement in a leading travel media outlet can increase web traffic and generate bookings for your hotel, resort, theme park, cruise, city or regional attraction. That’s why competition for a travel editor’s attention is at an all-time high this summer.

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Travel PR: What You Need to Know to Effectively Grow Business (When You're NOT one of the Big Guys)


How travel-start ups and independent hoteliers can access travel PR to effectively grow business

Media Moves at Washington Post & The Wall Street Journal, Travel + Leisure Brings on Senior Digital Editor


Steve Kolowich joins The Post’s Style Team, Kevin Poulsen new at The Journal’s Investigations Team, and more. Media Blog

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Carl’s Jr. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report

PR Daily

Here are today’s top stories: Hyatt to eliminate travel-size toiletries. jettisons ‘sex sells’ ads, Hyatt eliminates travel-size toiletries, and Microsoft’s diversity and inclusion report appeared first on PR Daily.

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Influencer Spotlight! Travel Influencers


June’s monthly Influencer Spotlight shines the light on travel influencers. These travel influencers range from teen to family to solo travelers with the best tips and advice to get the most out of your vacations for every budget.

The REAL Impact of "Influencers": Travel & Tourism


You see them everyday: bloggers, influencers, the “Insta-famous”. They’re eating our favorite snacks, repping our favorite brands.but do you know what metrics to track to understand REAL influence

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel.

UK Media Moves including The Sun, Wired, Newsquest, National Geographic Traveller, and more


Changes to The Sun's Fabulous team, a new Business Editor at Wired UK, and plus two new website launches! Media Blog

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[Webinar] Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign


With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. The post [Webinar] Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign appeared first on Onclusive.

4 ways traveling can make you a better PR pro

PR Daily

Travel enriches one personally, of course, but how does it help you professionally? Once the jet lag wore off—and the food poisoning had subsided—I realized that traveling alone was the greatest thing I could have done for my career.