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Digital experience dominates 2023 summer travel plans and purchases—today’s travelers research and book trips online, and have a short fuse for online frustration

Agility PR Solutions

Leisure travel has found its way back from the COVID-induced crisis it experienced for years, and summer travel is set to explode, with 85 percent of adults planning to travel this summer, up 5 percent from last year’s post-pandemic high.

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Travel in 2022: Will 2022 be the year of the travel rebound? Key takeaways for marketers

Agility PR Solutions

Of all the industries beaten down by the pandemic, none was more impacted than travel—and a messy holiday season didn’t do much to get things back on track. But new research from travel guidance platform Tripadvisor, in partnership with Ipsos MORI, indicates that things are looking up for the beleaguered sector.

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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

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That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Make it easier to engage with genetic testing as a way to inspire DNA travel.

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4 marketing strategies for the travel industry

Agility PR Solutions

The travel industry is still alive and kicking, it’s just adjusted to accommodate the digital age. If you work in travel and tourism, you know how tough it can be to find and convert customers. The post 4 marketing strategies for the travel industry appeared first on Agility PR Solutions. This post will […].

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The Influencer Top 10: Travel

Prohibition

For instance in the travel and tourism industry. Travel influencers are becoming more and more popular as time goes on. By either showcasing the luxury of a five-star resort or offering the best tips and tricks to budget travel. There are various levels and elements to travel influencers, here are just a few of our favourites.

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After seeing a new travel site on TikTok, 6 in 10 users want to visit—is your travel brand there?

Agility PR Solutions

Travel and tourism is a perfect example of that, and new research proves it. The fast-rising social media powerhouse—which recently […] The post After seeing a new travel site on TikTok, 6 in 10 users want to visit—is your travel brand there? appeared first on Agility PR Solutions.

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7 awesome travel PR campaigns of 2022

Agility PR Solutions

Most travel marketers will tell you that developing an effective marketing plan is one of the biggest challenges there is. There’s a lot of rivalry for customers’ attention among the many travel agents, airlines, and hotels out there. The post 7 awesome travel PR campaigns of 2022 appeared first on Agility PR Solutions.

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