Targeting the Traveler: What Drives Travel Decisions

Cision

Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. To gain insight into travel planning needs, Cision Global Insights aggregated, segmented and analyzed 1.7 Cision’s latest report, “ Planning Travel: What Drives Decisions ,” shares insights on how age, the type of trip, season and other factors influence travel decisions. Find out the best ways to target these three groups of travelers: 1.

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6 questions with Jennifer Barger from National Geographic Travel

Muck Rack

6 questions with Jennifer Barger from National Geographic Travel

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Future travel forecasts from Skift’s Travel PR Summit

Muck Rack

Future travel forecasts from Skift’s Travel PR Summit

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Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. Amazon changed the way people bought and read books, and then pretty much […].

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Top 10 U.S. Travel Bloggers on Twitter

Cision

Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel pic.twitter.com/e0ORp7DpBA. Beaches Turkes and Caicos Key West Village Photo Tour [link] #travel. Five of our favorite Dog-Friendly Vacations[link] #pettravel #travel pic.twitter.com/h7ODTKlauE. Charles McCool , McCool Travel. Saving money = more travel!!

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How travel brands can fill the social media void

PR Daily

As organizations in the travel and hospitality space adapt to the reality fo the global pandemic, there’s still a way for them to engage on social media platforms, even without user-generated content. The surest way to make people long to travel is to tell them they can’t.

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What Consumers Think About Travel Technology

Cision

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. With Disney’s success, more travel brands will follow their lead. To find out more about what Cision discovered in the Travel Technology study, click here. Travelers Don’t Want to Pay for Wi-Fi.

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How to Target Millennial Travelers Seeking More Than a Destination

Cision

One way they demonstrate their independence and “find themselves” is through travel. Cision’s report, “Planning Travel: What Drives Travel Decisions,” analyzed social media posts from millennials, as well as other key travel audiences, to determine what factors influence their travel decisions. In their social media posts, millennials (adults currently between the ages of 18 and 34) frequently describe independent travel as a rite of passage.

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3 Reasons Retirees Are Ready to Travel

Cision

For retirees, the biggest travel planning factor is the most obvious one. With 52 free weeks a year, retirees are free to roam when the mood strikes — and take advantage of last-minute budget travel deals, too. However, most retirees still carefully plan trips, and have special concerns as well, according to Cision’s latest travel report, “ Planning Travel: What Drives Decisions.” This is the time to try new things, travel and explore.”.

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PR Guy Morphs into Travel Writer

Ishmael's Corner

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — The post PR Guy Morphs into Travel Writer appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Pitching Travel Media Amid the COVID-19 Shutdown

PRSay

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. And Hana Alberts , New York Post travel editor and one of the three journalists on the panel, agreed. Travel content that tells readers, “Go here.

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Moving Target: How Technology Changed the Travel Experience

Cision

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. For example: 35 percent of the world’s travelers use smartphones more when traveling than at home. 97 percent of all business travelers said they always traveled with a mobile device. Want more data and insights about travelers and technology?

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop. For that, you’ll need some well-rendered travel content examples. That’s why AirBnB’s travel magazine is a stellar content campaign. When was the last time you took a true vacation?

7 Tried-and-True Productivity Tips From a Traveling Entrepreneur

Prowly

Luckily, you can enjoy travel and stay on top of your work with my tried and true productivity tips. The post 7 Tried-and-True Productivity Tips From a Traveling Entrepreneur appeared first on Prowly Magazine. Magazine Public Relations CEO entrepreneur travellingAs a business owner, you’re responsible for keeping the business afloat, so you can’t let things slip while you’re on the road.

Top Travel Journalists to Cover Your Story – The 2020 List

Prowly

With over a decade of experience, New York-based Lindsay Tigar is an established lifestyle and travel journalist. Her on-location travel stories, attention to detail, beautiful imageries, and unique perspective will take you through a magical adventure.

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[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

That’s why Airbnb and 23andMe teamed up to launch a communications program during Airbnb’s “Family Month” in May 2019 promoting their “Heritage Travel” concept to drive consumers to engage more with their roots and book heritage travel experiences. Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement.

How to Appeal to Traveling Families With Diverse Needs

Cision

Cision’s study, “ Planning Travel: What Drives Travel Decisions ,” took an in-depth look at the factors affecting families’ travel decisions by analyzing social media posts on forums, blogs and social networks. For example, the study found that: Families begin planning travel far in advance and want to have itinerary details clearly outlined to facilitate hassle-free trips. Travel scheduling is based, in large part, on the timing of school vacations.

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7 tips for connecting with travelers in a changed world

Agility PR Solutions

The coronavirus pandemic has slammed the brakes on travel worldwide, leaving hospitality marketers with scrapped 2020 plans, reduced resources and no clear path forward. In these uncharted waters, agile organizations are shifting their tone from sales to support and finding innovative ways to share the travel experience with their customers. The post 7 tips for connecting with travelers in a changed world appeared first on Agility PR Solutions.

How COVID-19 has impacted this NYC-based travel writer

Muck Rack

How COVID-19 has impacted this NYC-based travel writer

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Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. To date, AirHelp has supported over 16 million flyers whose travel plans have been interrupted due to forces out of their control.

UK Media Moves including Food and Travel, The Telegraph, Western Morning News and more!

Cision

Dawn Alford is now Editor of Food and Travel magazine; Penny Walker has been promoted at The Telegraph; Philip Bowern has been appointed Editor of the Western Morning News. Media Blog

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Top 10 NatGeo Traveler Staffers on Twitter

Cision

This week we take a look at the top staffers at National Geographic Traveler on Twitter, ranked by number of followers. Follower counts were pulled on May 10, 2017, and will change over time. Andrew McCarthy – Editor at Large – 89,387. Thrilled to brag that Just Fly Away will be on the May 14 @nytimesbooks bestseller list pic.twitter.com/Ee9kPohgl3. — Andrew McCarthy (@AndrewTMcCarthy) May 3, 2017. Marilyn Terrell – Chief Researcher – 69,657. Just one shot!”

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Coronavirus travel impact—75% of Americans surveyed will NOT cancel upcoming travel plans

Agility PR Solutions

A new survey of Americans with pending travel plans from HotelPlanner.com asked respondents about their plans to deal with travel in the midst of the global coronavirus outbreak. Of those surveyed, 84 percent had or currently have plans to travel within the next 3 months, and of that group, nearly 79 percent were planning on traveling […].

6 questions with Lilit Marcus from CNN Travel

Muck Rack

6 questions with Lilit Marcus from CNN Travel

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3 phases of destination recovery from COVID-19 for travel marketers

Agility PR Solutions

It’s an event analogous with the effect COVID-19 will have on the global travel […]. The post 3 phases of destination recovery from COVID-19 for travel marketers appeared first on Agility PR Solutions. At the end of the Cretaceous period, 66 million years ago, an asteroid hit what is now the northern tip of Mexico’s Yucatan Peninsula. The impact triggered extreme global cooling, wiping out the dinosaurs and forcing evolution in a new direction.

UK Media Moves including Business Travel Magazine, Family Capital, The Telegraph and more

Cision

Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph. Media Blog

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What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State

PRSay

Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? That means we’re on the road quite a bit, traveling to visit our members, listen to them and share their stories on our #OhioWorksHere Tour, and to engage prospects. How does travel and tourism helps support Association members?

Business Travel Tips for PR Pros

Shift Communications

For many of us in the PR agency business, travel can come in waves and totally upend your routine. I also mastered some helpful packing and travel tactics. Keep a business travel bag. Ideally, you keep this alongside your general travel bag that has your toiletries and other must-have personal items. Travel light and, when possible, hands free. Agency Life Conferences Public Relations Business Travel Tips

Traveler Expectations for In-Flight Technology

Cision

Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 million people traveling daily. A review of nearly 120,000 posts from travelers discussing the in-flight experience on social media channels during the past six months surfaced some of the in-flight travel expectations of this audience. Travel Fee Fatigue.

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PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox.

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Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled. Content Marketing Personal content strategy creativity in content road less traveledHey, Content Strategist! Yes, you. I’m talking to you. What if, instead of doing what every single content marketing guru told you to do (“Do more!” ” “Be everywhere!” ” “Jump on the bandwagon!”),

UK Media Moves including Food and Travel, The Telegraph, Western Morning News and more!

TrendKite

Dawn Alford is now Editor of Food and Travel magazine; Penny Walker has been promoted at The Telegraph; Philip Bowern has been appointed Editor of the Western Morning News

Most Americans planning to travel soon, but two-thirds remain concerned about COVID-19

Agility PR Solutions

the summer travel bug is proving to be irresistible to many Americans—most say they plan to travel within the next four months, although the overwhelming majority remain concerned about exposure to COVID-19 while traveling, according to new research from travel booking […]. The post Most Americans planning to travel soon, but two-thirds remain concerned about COVID-19 appeared first on Agility PR Solutions.

3 ways the travel industry can navigate a shared global PR crisis

Agility PR Solutions

It is undeniable that the entire world is feeling the effects of COVID-19, but few businesses are under such intense pressure as those in the travel and hospitality industries. Both domestic and international travel has ground to a halt, and self-isolation has forced everyone indoors. The post 3 ways the travel industry can navigate a shared global PR crisis appeared first on Agility PR Solutions.

UK Media Moves including the FT, The Week, Travel Bulletin and more!

Cision

Stephen Morris is now Banking Editor for the FT and David Thorpe is Special Projects Editor; Travel Bulletin has two new Online Editors; Joe Evans is made Acting Digital News Editor for The Week. Media Blog

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3 top SEO tips to optimize your travel website

Agility PR Solutions

In an industry where online business remains the key driver of growth, it’s more important than ever that travel agents and marketers have a great website to attract qualified search traffic. The post 3 top SEO tips to optimize your travel website appeared first on Agility PR Solutions. Search engine optimization (SEO) is the most important thing to know about if you’re looking to generate new leads and sales prospects. In this […].

How Social Media Has Changed Travel Media

Maine PR Maven

On the 31st episode of The PR Maven® Podcast, Nancy spoke with travel and outdoors writer Carey Kish about how his career has been affected by social media and ways it’s made his itinerant lifestyle feel less isolated. The post How Social Media Has Changed Travel Media appeared first on | The PR Maven

UK Media Moves including Business Travel Magazine, Family Capital, The Telegraph and more

TrendKite

Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph

On the heels of COVID’s devastation, what does the travel industry’s future look like?

Agility PR Solutions

The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism. Independent travel publisher Matador Network recently reached out to its global community of avid travelers and deployed an in-depth survey to understand how their thoughts and behaviors toward travel have shifted as a result of the […]. The post On the heels of COVID’s devastation, what does the travel industry’s future look like?

1 in 5 Americans won’t travel until 2021—heightening crisis for embattled airline industry

Agility PR Solutions

Airline travel became one of the earliest industries to feel the sting of the coronavirus, and new research suggests it could he one of the last to recover. The latest targeted study from travel points and rewards firm Upgraded Points, based on questions given to airline travelers concerning the recent global pandemic, offers new insights […].