Targeting the Traveler: What Drives Travel Decisions
SEPTEMBER 2, 2015
Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. To gain insight into travel planning needs, Cision Global Insights aggregated, segmented and analyzed 1.7 Cision’s latest report, “ Planning Travel: What Drives Decisions ,” shares insights on how age, the type of trip, season and other factors influence travel decisions. Find out the best ways to target these three groups of travelers: 1.