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PR 101: How to Pitch Travel Journalists

Cision

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal.

Targeting the Traveler: What Drives Travel Decisions

Cision

Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. To gain insight into travel planning needs, Cision Global Insights aggregated, segmented and analyzed 1.7 Featured Trends global insights Travel travel planning

How to Stay on Top of Online Marketing While Traveling

Spin Sucks

This new era has opened up the opportunity to live a life of excitement, travel, and adventure. Jordan Fried shares how to be on top of your online marketing while traveling. The post How to Stay on Top of Online Marketing While Traveling appeared first on Spin Sucks.

What Consumers Think About Travel Technology

Cision

All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies.

Moving Target: How Technology Changed the Travel Experience

Cision

Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Want more data and insights about travelers and technology?

B2B Screenwriters, Instagram Travel Guides And The Most Annoying Sound You Can Never Unhear | Non-Obvious Insights #29

The Influential Marketing Blog

Read the full story on Conde Nast Traveler >> Is Instagram The Best New Travel Guide? In this well-argued piece about how to travel, the author writes about her habit of selecting places or experiences during travel based on navigating the Instagram photos others have posted.

Travelling solo with me, myself and I

The Blueballroom

Investing in an Octopus card when travelling via the MTR or bus/coach makes the whole process so much quicker than rooting around for exact change. Kung Hei Fat Choi! Words of welcome on the morning of the first day of the Chinese Lunar New Year.) Such an amazing time of year to visit China.

What travel bloggers want from PR pros

PR Daily

The Abbi Agency surveyed more than 100 travel bloggers , many of whom get paid to write about their traveling experiences. rise of the 21 st century self-published traveler. Think travel bloggers only blog about traveling?

How to Target Millennial Travelers Seeking More Than a Destination

Cision

One way they demonstrate their independence and “find themselves” is through travel. In their social media posts, millennials (adults currently between the ages of 18 and 34) frequently describe independent travel as a rite of passage. It makes sense for travel providers to target U.S.

‘Alternative facts,’ travel bans spark backlash in PR and beyond

PR Daily

Several airlines issued statements , mainly focusing on relaying necessary instructions to travelers as well as a promise for updated information. Why are organizations speaking out? Beyond that, should yours?

How to Appeal to Traveling Families With Diverse Needs

Cision

Cision’s study, “ Planning Travel: What Drives Travel Decisions ,” took an in-depth look at the factors affecting families’ travel decisions by analyzing social media posts on forums, blogs and social networks. Many consider other travel arrangements such as driving.

Multimedia: The Press Release Must-Have to Reach Food and Travel Influencers

Beyond PR

As spring heats up into summer, topics turn to popular leisure activities typically associated with the warmer months, such as travel and adventure or food and drink – areas where visual content is especially powerful and easy to create.

PR Guy Morphs into Travel Writer

Ishmael's Corner

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — The post PR Guy Morphs into Travel Writer appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Travel editor tells all: 3 foolproof pitching tips

PR Daily

Placement in a leading travel media outlet can increase web traffic and generate bookings for your hotel, resort, theme park, cruise, city or regional attraction. That’s why competition for a travel editor’s attention is at an all-time high this summer.

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Travel. Travel & Tourism. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends.

Content Marketing Success: Three Ways to Think Like a Publisher

Spin Sucks

It's the New Age! As Seth Godin famously said “content marketing is the only marketing left.” But how can you create content that draws customers to your brand? Dan Curran explains. The post Content Marketing Success: Three Ways to Think Like a Publisher appeared first on Spin Sucks.

Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled. Content Marketing Personal content strategy creativity in content road less traveledHey, Content Strategist!

Design Your Day: Traveling #WorkAway

prTini

Nathan recently blogged about the trip, what he learned during his “traveling workaway” and how you, too, can take a break from normality and get into a new groove. The post Design Your Day: Traveling #WorkAway appeared first on prTini.

Content We Love: Priceline.com Press Release Taps Into Millennials’ Travel FOMO

Beyond PR

The new Traveler’s Sweet Spot survey, which was announced via this press release, offers interesting insights into the travel habits of one of today’s most influential consumer segments — Millennials.

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So heavy of heart, frantic of furrowed brow, and voluminously vexed, I made my way to the hotel shuttle that was waiting to cart me to a Hilton-full of traveling Orgonians (that’s not a typo, that’s how they pronounce “Oregonians,&# ask Mo Sherifdeen ).

Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

we’re approaching the height of summer vacations and travel. These “things” are what I’ve found to be travel essentials for the PR pro on the go, and I figured the info might be useful to you. Travel Essentials for PR Pros, Or: What’s In Your Wallet?

9 Travel Marketing Campaigns That Will Make You Laugh

MaccaPR

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos.

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

Travel Tips for Marketers and Communicators

Shift Communications

Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly? The farther ahead you can plan and think, the better your travels will go.

Behind-The-Scenes Look At How To Deliver a TEDx Talk

Melissa Agnes

Melissa's Speaking and Travel FunEvery speaker dreams of taking the TED stage – or at least this speaker did!

Travel 101

The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids | Issue #24

The Influential Marketing Blog

Others in the travel industry like Carnival Cruises have made big purpose driven commitments like the new Fathom cruise line , but this felt like a rare and worthy step in the same direction that could serve as an example for the often slower moving hotel industry. Travel.

Whoosh! 3 ways to make your travel coverage soar

PR Daily

Travel blogs and mainstream media sites drive millions of travelers to the destinations, products or services they cover. Here are three tips to help your travel pitches take off—and land more top-tier coverage: 1. to learn how to reach millions of travelers.

Is Your Consumer Experience Is Full Of Jitneys?

The Influential Marketing Blog

It is safe to say I travel often enough to describe myself as a professional traveler, so confusing signs like this rarely slow me down. I rarely check a bag, and I have probably encountered just about every travel related mode of transportation at an airport possible.

My Tour of L.A.’s Emergency Operations Center – So Cool!

Melissa Agnes

Speaking and Travel Fun Last week, while I was in L.A.

3 Reasons Retirees Are Ready to Travel

Cision

For retirees, the biggest travel planning factor is the most obvious one. With 52 free weeks a year, retirees are free to roam when the mood strikes — and take advantage of last-minute budget travel deals, too. This is the time to try new things, travel and explore.”.

PR 101: How to Pitch Travel Journalists

Beyond PR

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal.

Top 10 U.S. Travel Bloggers on Twitter

Cision

Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel pic.twitter.com/e0ORp7DpBA. Beaches Turkes and Caicos Key West Village Photo Tour [link] #travel.

Batkid, Bollywood and the Rise Of Everyday Stardom

The Influential Marketing Blog

Affecting everything from how visitors book rides in advance to how resort rooms were accessed, the effort is one of the most ambitious to integrate wearable technology in the travel and hospitality sector.

Film 26

APR: A Boon to Foreign-Educated PR Professionals

PRSay

Accreditation in Public Relations APR knowledge public relations Skill test travelAfter having worked for about 15 years in public relations in Brussels, I moved with my family to the Austin area in the summer of 2015.

The Future Of Storytelling, Emirates Brilliant Strategy and the Smell Of Apple | Non-Obvious Insights #34

The Influential Marketing Blog

Travel & Tourism Greeting from New York and the Future of Storytelling Conference! This week I’m at one of my favorite events of the year learning about the future of VR, interpretative dance and lots more at this wonderful gathering of creative people and innovators.

Gin and Topics: Cycling and Social Media

Spin Sucks

Social Media Top 5 abbie fink cycling General Motors geoff livingston Google google engineer howie goldfarb joe thornley justin brackett liz scherer martin waxman PRSA social media authenticity time travelIt’s almost time for PRSA !

Travelers Are My Biggest Complaint?

Spin Sucks

This Thanksgiving I’m not thankful for holiday travelers. It’s not the delays, the incompetent attendants, or the cramped airplane seats that annoy me; it’s other travelers! Did you read this report on CNN ? It is so true.

How Travel Can Grow Your Small Business Faster

PR in Your Pajamas

I’ve yet to meet a person that doesn’t want to travel for pleasure. Unfortunately, as an entrepreneur, resources can often be stretched and a “business travel budget” can seem more like a luxury than a necessity. is returned for every dollar spent on business travel!

How to keep travelers from ignoring health risks

PR Daily

Most people know that travel to exotic or underdeveloped countries should come with a battery of vaccinations, but this year health officials warn of outbreaks in more-conventional vacation spots. CDC Travel Health (@CDCtravel) April 10, 2017.

Non-Obvious Insights #5 | BMW’s Shape Shifting Car, Disney’s Brilliant $1Billion Idea and the Smartest News App Ever

The Influential Marketing Blog

Read the full story on Design Taxi >> Google Wants To Curate Your Next Travel Destination. Book Reviews Brands & Branding Entrepreneurship Games Travel Travel & TourismWant these insights before anyone else?