Targeting the Traveler: What Drives Travel Decisions


Planning decision drivers vary widely depending on the purpose of travel and the age/life stage of the traveler. To gain insight into travel planning needs, Cision Global Insights aggregated, segmented and analyzed 1.7 Featured Trends global insights Travel travel planning

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Top 10 U.S. Travel Bloggers on Twitter


Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel Beaches Turkes and Caicos Key West Village Photo Tour [link] #travel.

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3 Reasons Retirees Are Ready to Travel


For retirees, the biggest travel planning factor is the most obvious one. With 52 free weeks a year, retirees are free to roam when the mood strikes — and take advantage of last-minute budget travel deals, too. This is the time to try new things, travel and explore.”.

Travel 225

What Consumers Think About Travel Technology


All those travelers you see glued to their smartphones at airports may be doing more than checking their email or updating Facebook. Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies.

Travel 275

How to Target Millennial Travelers Seeking More Than a Destination


One way they demonstrate their independence and “find themselves” is through travel. In their social media posts, millennials (adults currently between the ages of 18 and 34) frequently describe independent travel as a rite of passage. It makes sense for travel providers to target U.S.

Travel 270

Traveler Expectations for In-Flight Technology


Estimates for summer air travel by the industry group Airlines for America predict that a record 222 million travelers are expected to fly between June 1 and August 31–that’s an average of 2.4 million people traveling daily. Travel Fee Fatigue.

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5 Incredible Content Marketing Examples From Travel Brands

Contently - Strategy

Even aside from the travel logistics, you probably want to read up on your destination’s local cultures and customs—you don’t just want to walk like a robot from tourist destination to tourist destination, buying a cheap keychain or shot glass at each gift shop.

How to Appeal to Traveling Families With Diverse Needs


Cision’s study, “ Planning Travel: What Drives Travel Decisions ,” took an in-depth look at the factors affecting families’ travel decisions by analyzing social media posts on forums, blogs and social networks. Many consider other travel arrangements such as driving.

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PR Guy Morphs into Travel Writer

Ishmael's Corner

I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco? — The post PR Guy Morphs into Travel Writer appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

PR 101: How to Pitch Travel Journalists


Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal.

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Top 10 NatGeo Traveler Staffers on Twitter


This week we take a look at the top staffers at National Geographic Traveler on Twitter, ranked by number of followers. Follower counts were pulled on May 10, 2017, and will change over time. Andrew McCarthy – Editor at Large – 89,387. Thrilled to brag that Just Fly Away will be on the May 14 @nytimesbooks bestseller list — Andrew McCarthy (@AndrewTMcCarthy) May 3, 2017. Marilyn Terrell – Chief Researcher – 69,657. Just one shot!”

Travel 120

What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State


Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. How do travel and tourism relate to the Ohio Restaurant Association and your role there? How does travel and tourism helps support Association members?

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Business Travel Tips for PR Pros

Shift Communications

For many of us in the PR agency business, travel can come in waves and totally upend your routine. I also mastered some helpful packing and travel tactics. Keep a business travel bag. Travel light and, when possible, hands free.

6 questions with Lilit Marcus from CNN Travel

Muck Rack

6 questions with Lilit Marcus from CNN Travel

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Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled. Content Marketing Personal content strategy creativity in content road less traveledHey, Content Strategist!

What travel bloggers want from PR pros

PR Daily

The Abbi Agency surveyed more than 100 travel bloggers , many of whom get paid to write about their traveling experiences. rise of the 21 st century self-published traveler. Think travel bloggers only blog about traveling?

Travel 171

CMO Council study explores impact of technology on travel experience

Agility PR Solutions

If you are one of the hundreds of millions people worldwide who will fly this year, your travel choices and selections are being influenced by the connected economy. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.

How Traveling Can Teach You To Be A Better Business Leader

Maine PR Maven

Traveling to France kicked off my junior year abroad, and it opened […]. The post How Traveling Can Teach You To Be A Better Business Leader appeared first on | The PR Maven.

Travel Tips for Marketers and Communicators

Shift Communications

Business travel done wrong has far-reaching negative impact. Done right, business travel advances relationships. What’s the difference between traveling well and poorly? The farther ahead you can plan and think, the better your travels will go.

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3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

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[Webinar] Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign


With the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry, and this has contributed to a growing trend of heritage travel. The post [Webinar] Airbnb and 23andMe: Achieving Success With The Heritage Travel Campaign appeared first on Onclusive.

Travel editor tells all: 3 foolproof pitching tips

PR Daily

Placement in a leading travel media outlet can increase web traffic and generate bookings for your hotel, resort, theme park, cruise, city or regional attraction. That’s why competition for a travel editor’s attention is at an all-time high this summer.

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Whoosh! 3 ways to make your travel coverage soar

PR Daily

Travel blogs and mainstream media sites drive millions of travelers to the destinations, products or services they cover. Here are three tips to help your travel pitches take off—and land more top-tier coverage: 1. to learn how to reach millions of travelers.

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Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July?

HMA Public Relations

The post Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July? Featured Uncategorized drink Fireworks food Fourth of July holiday weekend hot dogs TravelBreak out the hot dogs and cue the fireworks!

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! Cait DeBaun leads communications for Project Time Off , a travel industry initiative to motivate Americans to take vacation and see the country. So we look at how and why people book travel.

The REAL Impact of "Influencers": Travel & Tourism


You see them everyday: bloggers, influencers, the “Insta-famous”. They’re eating our favorite snacks, repping our favorite brands.but do you know what metrics to track to understand REAL influence

Influencer Spotlight! Travel Influencers


June’s monthly Influencer Spotlight shines the light on travel influencers. These travel influencers range from teen to family to solo travelers with the best tips and advice to get the most out of your vacations for every budget.

How to keep travelers from ignoring health risks

PR Daily

Most people know that travel to exotic or underdeveloped countries should come with a battery of vaccinations, but this year health officials warn of outbreaks in more-conventional vacation spots. CDC Travel Health (@CDCtravel) April 10, 2017.

4 ways traveling can make you a better PR pro

PR Daily

Travel enriches one personally, of course, but how does it help you professionally? Once the jet lag wore off—and the food poisoning had subsided—I realized that traveling alone was the greatest thing I could have done for my career.

‘Alternative facts,’ travel bans spark backlash in PR and beyond

PR Daily

Several airlines issued statements , mainly focusing on relaying necessary instructions to travelers as well as a promise for updated information. Why are organizations speaking out? Beyond that, should yours?

PR 101: How to Pitch Travel Journalists

Beyond PR

Spring is here, which means travel season is upon us! For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. Not All Travel Pitches are Created Equal.

Design Your Day: Traveling #WorkAway


Nathan recently blogged about the trip, what he learned during his “traveling workaway” and how you, too, can take a break from normality and get into a new groove. The post Design Your Day: Traveling #WorkAway appeared first on prTini.

Will Trump’s travel ban mean forfeiting hosting the World Cup?

PR Daily

FIFA—which is no stranger to scandal itself—said that the travel ban will hurt the U.S.’s In the world there are many countries who have bans, travel bans, visa requirements and so on and so forth. President Trump’s often divisive policies are causing ripple effects in the sports world.

Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

we’re approaching the height of summer vacations and travel. These “things” are what I’ve found to be travel essentials for the PR pro on the go, and I figured the info might be useful to you. Travel Essentials for PR Pros, Or: What’s In Your Wallet?

TrendKite New Orleans Bound for The 2018 PRSA Travel & Tourism Conf


9 Travel Marketing Campaigns That Will Make You Laugh


The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos.

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So heavy of heart, frantic of furrowed brow, and voluminously vexed, I made my way to the hotel shuttle that was waiting to cart me to a Hilton-full of traveling Orgonians (that’s not a typo, that’s how they pronounce “Oregonians,&# ask Mo Sherifdeen ).

Content We Love: Press Release Taps Into Millennials’ Travel FOMO

Beyond PR

The new Traveler’s Sweet Spot survey, which was announced via this press release, offers interesting insights into the travel habits of one of today’s most influential consumer segments — Millennials.

Multimedia: The Press Release Must-Have to Reach Food and Travel Influencers

Beyond PR

As spring heats up into summer, topics turn to popular leisure activities typically associated with the warmer months, such as travel and adventure or food and drink – areas where visual content is especially powerful and easy to create.

What are your road warrior HABIT(s)?

HMA Public Relations

Fink HABIT Marcey Rader TravelAs I begin prepping for my second business trip of the month, I’m thinking about the presentation I heard at PRSA Counselors Academy during my first […]. The post What are your road warrior HABIT(s)? appeared first on HMA Public Relations. Featured PRSA Abbie S.