Ronn Torossian

MARCH 29, 2020

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. One of the primary focuses of digital PR is finding and attracting customers by connecting with them where they are online and using terms and ideas that will appeal […]. The post Digital PR Metrics That Determine Campaign Success appeared first on.

Digital PR 150

Digital PR SEO Social Media Media 150

Ronn Torossian

MARCH 5, 2020

Without consistent engagement, no brand will realize the potential of their social media digital PR efforts. The post Use Digital PR to Give Brands Identity appeared first on. Business PR Agency PR Inspiration Ronn Torossian Insights MARKETING StrategyThat consistency is vital to a brand’s success on social media, and it’s not enough to just consistently post content. It’s not enough to be “clever” or “original” or “helpful.”

Digital PR 150

Digital PR Brand Branding Social Media 150

Ronn Torossian

MARCH 2, 2020

The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. Ronn Torossian Insights MARKETING PR Firm PR Tips Pubilc Relations StrategyIn the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Many failed. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them.

Travel 150

Travel Industry Digital PR Strategy 150

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. While in many ways it’s similar to traditional PR, digital PR reaches a broader audience. So how will Digital PR help your brand in 2021?

Digital PR 85

Digital PR Engineering Web Resources 85

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. The targets of our efforts are likely to be digital media outlets with high domain authority – from The New York Times to Mashable. Digital PR practitioners have had to step up and learn new skills.

Digital PR 146

Digital PR SEO Banking Analytics 146

Prowly

JANUARY 6, 2021

The post 2021: Digital PR is Here To Stay appeared first on Prowly Magazine. The great Warren Buffett once said: “It takes 20 years to build a reputation, and five minutes to ruin it. If you think about that, you’ll do things differently.”

Digital PR 91

Digital PR Reputation Social Media Media 91

Agility PR Solutions

SEPTEMBER 24, 2020

Digital PR is a useful tool that more and more businesses are making the most of, but what outcomes can you expect from a successful campaign? The post 5 fundamental goals for your digital PR appeared first on Agility PR Solutions. Here are some of the goals you should be looking to achieve when you reach the right people with the right message. Brand awareness/ trust The fundamental goal of […].

Digital PR 65

Digital PR Tools Brand Branding 65

PR Daily

APRIL 26, 2020

COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes. We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. Smart PR pros and clients know this.

Digital PR 129

Digital PR SEO Viral Hotels 129

PR Daily

NOVEMBER 9, 2019

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? Stop shooting in the dark with your digital PR and start getting to the bottom of your progress. One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape.

Digital PR 122

Digital PR Measurement Analytics Google 122

5W PR

FEBRUARY 27, 2020

As consumer trends continue to shift away from traditional brick-and-mortar shopping to online shopping and social media activity, a strong, targeted, and effective digital marketing plan is becoming more important than ever. While this is increasingly self-evident, many brands continue to struggle with how to measure the effectiveness of their digital PR campaigns.

Digital PR 65

Digital PR Measurement Tools Social Media 65

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Digital PR Online PR PR Tech Tools dashboard digital PR Internet Marketing Strategy sendible.

Tools 151

Tools Digital PR Case Study Agency 151

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

Digital PR 160

Digital PR Corporate Training Groups 160

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value. PR lesson: Always include original images, video and audio in your content. Content Marketing Digital PR

Analytics 160

Analytics Digital PR Measurement Enterprise 160

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. If you need help with your Digital PR strategy give us a call today. Digital PR Online PR digital PR Internet Marketing Strategy online PR public relations sales funnel

Digital PR 160

Digital PR SEO Analysis Analytics 160

Prowly

JULY 7, 2020

How many times have you wondered what digital PR is and how it differs from traditional public relations? Public relations has gone through a dramatic change over the last few years, diving into SEO and digital marketing. As a result, the digital PR trend has shifted the whole PR industry. The post Traditional vs Digital PR: An Unwanted Romance?

Digital PR 79

Digital PR SEO Trends Industry 79

Stephen Waddington

DECEMBER 2, 2019

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction. Role of digital PR The PR and communications department takes the clear lead on digital and social media activities.

Digital PR 60

Digital PR Report SEO Social Media 60

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Digital PR practitioners are by trade storytellers and we have the best chance of making content work. Take a step back and see how these points can help your Digital PR efforts. Get your Digital PR team trained. Digital PR Online PR content marketing digital PR online PR

Digital PR 100

Digital PR Content Marketing Marketing Training 100

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Digital PR practitioners are by trade storytellers and we have the best chance of making content work. Take a step back and see how these points can help your Digital PR efforts. Get your Digital PR team trained. Digital PR Online PR content marketing digital PR online PR

Digital PR 100

Digital PR Content Marketing Marketing Training 100

Prowly

MAY 26, 2020

The post 8 Cold Outreach Tips for Digital PR appeared first on Prowly Magazine. The inbound vs outbound dichotomy is overrated. As it turns out, to build an inbound organic traffic engine that actually works, you need to build links. How do you do that? Typically, unless you’ve already got a massive audience, that’s going to involve some cold outreach. On a broader level, beyond backlinks, it’s valuable to […].

Digital PR 91

Digital PR Engineering Publicity 91

PR Daily

JANUARY 29, 2019

The post Don’t miss the 2019 Digital PR & Social Media Awards deadline appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital PR awards social media awardsSave $50 when you enter by the early-bird deadline on Feb.

Digital PR 95

Digital PR Social Media Media Content Marketing 95

Agility PR Solutions

FEBRUARY 24, 2020

From connecting with industry experts to holding publicity events, the best strategies for traditional PR have been developed over many years. However, now that an increasing amount of PR is based on the internet, there are many different PR methods that are starting to grow in importance. The post 4 proven approaches to improving your digital PR strategy appeared first on Agility PR Solutions.

Digital PR 94

Digital PR Strategy Industry Publicity 94

The Proactive Report

JANUARY 5, 2016

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Digital PR practitioners are by trade storytellers and we have the best chance of making content work. Online PR content marketing digital PR online PRAlmost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective.

Digital PR 109

Digital PR Content Marketing Marketing Storytelling 109

Agility PR Solutions

AUGUST 9, 2020

As brands and businesses continue to navigate the landscape created by the COVID crisis, it’s becoming increasingly clear that digital marketing and PR are crucial to connecting with consumers in a more digital-reliant world.

Digital PR 113

Digital PR Software Crisis Content Marketing 113

PR Daily

NOVEMBER 2, 2018

How do you really know if your digital PR is working? Stop shooting in the dark with your digital PR and start getting to the bottom of your progress. One benefit of digital PR over traditional PR is that success is often easier to track and measure in the digital landscape. Here are the six metrics that can help you gauge the success of your digital PR efforts: 1. One of the goals of digital PR is to improve brand awareness.

Digital PR 123

Digital PR Measurement Analytics Google 123

Rock the Status Quo

OCTOBER 6, 2015

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? Today’s stronger focus on social media and content marketing is also bridging the gap between digital experts and traditionalists, link builders and content creators, community managers and customer service. It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. PR is suddenly sexy again.

Digital PR 172

Digital PR Publicity Pitching Customer Service 172

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. What does that mean for PR pros? PR people should understand this model well – it’s third-party endorsement. And suddenly Digital PR is in demand. All the hullabaloo about link-bait and great content leads right back to PR.

Google 136

Google Digital PR Radio Engineering 136

Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy. However, is this enough boost your PR?

Digital PR 207

Digital PR How To Reddit Analysis 207

Prowly

SEPTEMBER 12, 2018

Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities. The post Digital PR and SEO: The Power Team for Today’s PR Initiatives appeared first on Prowly Magazine. Magazine SEO digital PR

SEO 119

SEO Digital PR Consumer Brand 119

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

Digital PR 100

Digital PR Corporate Training Groups 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

Digital PR 100

Digital PR Corporate Training Groups 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

Digital PR 100

Digital PR Government Employee Engineering 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

Digital PR 100

Digital PR Government Employee Engineering 100

The Proactive Report

JANUARY 20, 2016

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

Digital PR 100

Digital PR Government Employee Engineering 100

Agility PR Solutions

JUNE 3, 2020

Digital PR is an inseparable part of communicating in the digital age. While conventional PR is still being used to generate coverage and create a strong brand presence, the shift to digital means companies need to invest more in digital PR. Digital PR goes beyond newspaper and TV journalists. The post 3 digital PR tips to drive visibility on all media platforms appeared first on Agility PR Solutions.

Newspapers 83

Newspapers Digital PR Brand Branding 83

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Most of the companies polled said that the effectiveness of their digital PR and marketing is improving, but that they still run into some big challenges. Digital PR Online PR

Digital PR 136

Digital PR Survey Social Media Training 136

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Tools 104

Tools Digital PR Pitching Film 104

PR Daily

OCTOBER 26, 2015

PR pros will go all out for a “like” or share, but is your quest for social media nirvana leading you astray? Here are three common digital PR sins—and salvations: 1. Piggybacking a hashtag that’s aggregating questionable content can damage your brand, says Josh Dahmes, chief digital officer at Risdall Marketing. Register for PR Daily’s Oct. PR comes into play in off-site and some on-site SEO, Dahmes says.

Digital PR 131

Digital PR SEO Engineering Crisis 131

Muck Rack

JULY 13, 2020

Content during the chaos: How we met our digital PR goals during COVID-19

Digital PR 99

Digital PR 99

PR Daily

APRIL 9, 2018

Digital PR 95

Digital PR 95

PR Daily

JANUARY 30, 2018

Digital PR 98

Digital PR 98