The 7 “New” Rules Of Digital PR

ImPRessions - Crenshaw Communications

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much.

Is Digital PR Making Public Relations Sexy Again?

Rock the Status Quo

When you think of the biggest changes in the move from traditional #PR to #DigitalPR, what comes to mind? It’s also brought a wider variety of marketers and entrepreneurs into the fold as newbie PR pros. PR is suddenly sexy again. Digital PR Public Relations

Don’t miss the 2019 Digital PR & Social Media Awards deadline

PR Daily

The post Don’t miss the 2019 Digital PR & Social Media Awards deadline appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital PR awards social media awards

Tech Tool that Makes Digital PR a Breeze

The Proactive Report

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step.

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Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

6 metrics to track when measuring digital PR

PR Daily

Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? One of the goals of digital PR is to improve brand awareness.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique.

Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

What Digital PR Strategies Are Still up to Date

Prowly

The key to PR is to focus on the relationships with your clients, powerful influencers, and even journalists. The post What Digital PR Strategies Are Still up to Date appeared first on Prowly Magazine.

Digital PR and SEO: The Power Team for Today’s PR Initiatives

Prowly

Since consumer presence is primarily online these days, brands have to turn to these digital channels for their PR activities. The post Digital PR and SEO: The Power Team for Today’s PR Initiatives appeared first on Prowly Magazine. Magazine SEO digital PR

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Digital PR and the Google Penguin

The Proactive Report

PR pros are not all convinced that SEO is a skill they need to master. Content marketing isn’t a new idea for PR. So yes, SEO has become an important PR skill. What does that mean for PR pros? And suddenly Digital PR is in demand.

Google 177

2016 Trust Barometer Digital PR Implications

The Proactive Report

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions.

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy. If you need help with your Digital PR strategy give us a call today. Digital PR Online PR digital PR Internet Marketing Strategy online PR public relations sales funnel

How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, is this enough boost your PR?

Digital PR pros’ toughest challenges

PR Daily

The agency JBH perfectly summarizes eight of the top challenges that digital PR pros face: 1. PR pros are drowning in data. The public relations profession has never had it easier.

Best & Most Difficult Digital PR and Marketing Tactics

The Proactive Report

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing.

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Digital PR practitioners are by trade storytellers and we have the best chance of making content work. Take a step back and see how these points can help your Digital PR efforts. Get your Digital PR team trained. Digital PR Online PR content marketing digital PR online PR

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Digital PR practitioners are by trade storytellers and we have the best chance of making content work. Take a step back and see how these points can help your Digital PR efforts. Get your Digital PR team trained. Digital PR Online PR content marketing digital PR online PR

Digital PR and Content Marketing

The Proactive Report

Content marketing as part of Digital PR has been the buzz phrase of choice for the past couple of years. Digital PR practitioners are by trade storytellers and we have the best chance of making content work. Online PR content marketing digital PR online PRAlmost every company, BtoC and BtoB, has jumped on the content bandwagon. However, only 37% of BtoB firms regard their content strategy as effective.

6 metrics to track when measuring digital PR

PR Daily

How do you really know if your digital PR is working? Stop shooting in the dark with your digital PR and start getting to the bottom of your progress. Here are the six metrics that can help you gauge the success of your digital PR efforts: 1.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. Digital PR Online PR digital PR online PR strategy

PR Daily’s 2019 Digital PR & Social Media Awards are now open

PR Daily

Earn recognition for your digital expertise. The post PR Daily’s 2019 Digital PR & Social Media Awards are now open appeared first on PR Daily. Marketing PR Daily Awards Social Media digital marketing awards digital PR awards social media awards

Announcing PR Daily’s 2019 Digital PR & Social Media Awards finalists

PR Daily

The digital landscape is constantly changing, and it’s overcrowded with content. The impressive finalists for our Digital Marketing & Social Media Awards checked all the boxes. DIGITAL & SOCIAL MEDIA ACTIVITY. Digital Product or Service Launch. PR Campaign.

Digital PR Measurement Lessons from News Analytics

The Proactive Report

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. PR Lesson: Invest the time and energy to produce original, unique content that no-one else is covering. PR lesson: Take the time to produce content of real depth and value.

5 Digital PR Tips to Boost Your Business

The Proactive Report

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Every business should have a growth strategy.

Using Digital PR to Top up Your Sales Funnel

The Proactive Report

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. These are all PR activities. Keep your funnel topped up with a well-planned Digital PR strategy.

Why Content Strategy Needs Digital PR

The Proactive Report

More companies – both BtoC and BtoB – are creating content as an integral part of their marketing and Digital PR. The reason content is best created by the Digital PR team is because it is a communication function. Not some new and esoteric Digital PR technique. Digital PR Online PR digital PR online PR strategy

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Digital PR: What You Need to Know

The Proactive Report

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg. ” Digital PR gives you access to information sources and data that was not available before. Use digital dashboards.

Social Media and Digital PR Score Big at the SuperBowl

The Proactive Report

With the rise of social media and digital public relations, and especially the new advanced listening tools available to us, we can see the traction gained by a brand and see who is doing it right. Content Marketing Online PR digital PR likeagirl mcdonalds.

Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

Digital PR Content – Campaign or Conversation?

The Proactive Report

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. If anyone understands why content should be aiming at creating ongoing conversations, it’s PR folk. Digital PR content is not a sprint, it’s a marathon. There are many examples of digital campaigns: one was a toothpaste brand that targeted college kids. Need Digital PR training?

2016 Trust Barometer Digital PR Implications

The Proactive Report

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

2016 Trust Barometer Digital PR Implications

The Proactive Report

The 2016 Edelman Trust Barometer published this week highlights some trends that are of particular interest to PR practitioners: Who to trust: People around the world are increasingly reliant on a “person like yourself” for trusted information and opinions. This means that reviews and online conversations with other like-minded folk and content from Influencers they see as someone they can relate to should be a big part of a PR strategy in 2016.

A Dummies Guide to Digital PR

5W PR

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Digital PR carries any similarities to traditional PR, but in reality represents an opportunity to reach a broader audience- global, in fact- in a way that offline techniques are unable to achieve. Digital PR is a powerful tool capable of boosting a brand’s online presence and visibility.

Earn recognition for your digital PR expertise

PR Daily

Dominate the world of digital PR

PR Daily

Digital PR & Social Media Awards deadline approaching

PR Daily

Proving the Value of Digital PR

TrendKite

We covered how you can use the digital PR process to help measure your efforts as a communication professional; now here's how to use that same information to prove your value

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.