PR in High Definition

OCTOBER 25, 2024

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

Employee 62

Employee Strategy Measurement Energy 62

PRSay

APRIL 26, 2021

Since employees are the best channels for communicating an organization’s voice, you need to ensure that they are communicating inclusively and consistently to prevent placing word barriers between your organization and your audience. Your style guide will only be as effective as it is understood and championed by employees.

Education 217

Education Employee Training Community 217

Ronn Torossian

DECEMBER 18, 2023

What started as a short-form video-sharing app primarily for entertainment has grown into a powerful tool for attracting new employees. In this digital age, harnessing TikTok’s potential can help brands tap into a diverse and vibrant pool […] The post Using TikTok to Attract New Employees appeared first on.

Employee 195

Employee Video Tools Branding 195

PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

Agility PR Solutions

MARCH 13, 2024

Fear […] The post 7 top-notch ways to show appreciation for your remote employees appeared first on Agility PR Solutions. A little love goes a long way, especially when your crew is remote. But how do you give virtual pats on the back that actually resonate?

Employee 178

Employee Branding Brand Publicity 178

Agility PR Solutions

SEPTEMBER 7, 2023

Traditionally, a qualified person would be hired as a digital PR ambassador, but in today’s digital world, it is also crucial for other business […] The post 3 ways you can transform your employees into digital PR ambassadors appeared first on Agility PR Solutions.

Digital PR 168

Digital PR Employee Strategy Branding 168

Sword and the Script

SEPTEMBER 10, 2024

Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This goes hand in hand with treating employees well – and it’s the sort of perception that’s formed over time.

B2B 179

B2B Software Ethics Leadership 179

Agility PR Solutions

FEBRUARY 20, 2024

According to Deloitte, a […] The post 7 steps to creating an M&A communications plan for building trust with employees and customers appeared first on Agility PR Solutions. Now, that’s not to say that mergers and acquisitions can’t be transformative opportunities because they really can!

Employee 178

Employee Communications Publicity 178

Remote PR Jobs

JANUARY 14, 2025

Remote Team Lead Jobs: Cultivating Leadership in Your PR Team Look for ways to offer remote team lead positions to employees who show leadership potential. Promoting internal leadership will foster a positive remote work culture, helping with employee retention and often leading to increased productivity.

How To 161

How To Training Crisis Communications Leadership 161

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Branding Brand 148

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374

Employee Viral Small Business Travel 374

Business Wire

JUNE 21, 2022

So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others?

Storytelling 409

Storytelling Blogging Employee Industry 409

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Branding 333

Branding Brand Employee Engineering 333

Sword and the Script

APRIL 15, 2025

Step back and consider the following statistics from credible studies (click any image for higher resolution): Just 23% of Americans trust their government , according to the Partnership for Public Service: Just 36% of Americans trust the media , according to Gallup: Trust in science remains at all-time low , post-pandemic, according to Pew: Business (..)

Marketing 150

Marketing B2B Survey Comparison 150

Remote PR Jobs

NOVEMBER 8, 2024

PR Interview Questions and Answers When hiring managers are developing interview questions to ask a Public Relations professional, they think about what the new employee can bring to their team. Don’t forget that you can also ask questions, and demonstrate your understanding of company culture.

Interviews 226

Interviews Communications Tools Examples 226

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Look for brand values to be a core message for most organizations. How many “Great Resignation” stories did we see in 2021?

Trends 385

Trends Employee Viral Advertising 385

PRSay

NOVEMBER 4, 2024

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.

Employee 78

Employee Policies Leadership Sports 78

Agility PR Solutions

JULY 31, 2023

This threatening landscape is making organizational culture more […] The post As employee engagement challenges mount, CEOs worldwide turn their focus to company culture as a leadership imperative appeared first on Agility PR Solutions.

Employee 147

Employee Leadership Company International 147

Ronn Torossian

FEBRUARY 23, 2022

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

Crisis 367

Crisis Airlines Government Employee 367

Business Wire

NOVEMBER 17, 2021

For some, the remote and hybrid models have proven to work well while others cannot wait to bring their employees back in person. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.

Creativity 360

Creativity Blogging How To Employee 360

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. Gone are the days when business success was measured solely by profitability.

Analysis 397

Analysis Corporate Reputation How To 397

Business Wire

SEPTEMBER 8, 2023

The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

Sword and the Script

SEPTEMBER 3, 2024

Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications. The executive who dresses down an employee for saying what everyone else is thinking but is too afraid to say aloud is a clear sign of an output-only culture.

Social Media 165

Social Media Study B2B Media 165

Business Wire

MARCH 17, 2020

With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees.

Employee 325

Employee Education 325

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

Business Wire

APRIL 1, 2020

It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders.

Media Relations 350

Media Relations Blogging Media Crisis 350

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee. Is it a terrible PR move or just a juicy corporate communications case?

Employee 286

Employee Reputation Corporate Journalism 286

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

How To 370

How To International Internal Employee 370

5W PR

APRIL 3, 2025

CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously. Leaders should model ethical behavior and reward employees who raise concerns.

Ethics 78

Ethics Leadership Crisis Training 78

Business Wire

APRIL 19, 2023

Therefore, many private companies have turned to Private Capital Markets (“PCM”) to raise proceeds for employee liquidity initiatives, working capital, and future growth plans. However, while it is a bear market for IPOs, the need for capital to fund business growth cannot simply go into hibernation.

Company 327

Company Blogging Marketing Employee 327

Onclusive

SEPTEMBER 25, 2020

How to ensure mission-consistent communication from all employees. How a service-first attitude can help your team craft more compelling stories and pitches. How Coursera has used data to measure the impact of their stories and pivot when needed. Speaker Info. Arunav Sinha. Vice President, Global Communications. Enid Maran.

Publicity 370

Publicity Measurement Data Employee 370

Agility PR Solutions

APRIL 13, 2025

Whether it’s how a company appears in search results, how content is ranked on social media, or how automated systems make decisions that affect customers and employees […] The post Algorithms and accountability: Navigating corporate reputation in the digital age first appeared on Agility PR Solutions.

Corporate 103

Corporate Reputation Print Engineering 103

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Success requires integrating sustainability across all touchpoints while maintaining authentic connections with guests, employees and stakeholders.

Energy 78

Energy Education Employee Training 78

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Employee Relations Happy employees are more likely to be brand ambassadors and contribute positively to a company’s reputation.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Business Wire

FEBRUARY 1, 2022

Half of all employees said their mental health was at stake. Three-quarters of 1,800 U.S. workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier.

Blogging 303

Blogging Conference Survey Employee 303