Employee Advocacy Spurs ROI

Ronn Torossian

The brand embraces employee advocacy and input. […]. The post Employee Advocacy Spurs ROI appeared first on. “Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry.

Engaging employees during extraordinary times

PR Daily

In recent weeks, the business world has been upended by COVID-19, many workers have become remote employees overnight and other industries have struggled to stay afloat. They share stories from employees who are meeting unprecedented challenges with optimism and vigor.

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How to show employees genuine, meaningful appreciation

PR Daily

We treat our employees like family.”. So, on this National Employee Appreciation Day , how about showing some genuine love, appreciation, respect, recognition and meaningful gratitude for those hardworking folks who form the backbone of your company?

10 Great Ways To Show Employee Appreciation

ImPRessions - Crenshaw Communications

The first Friday of March is National Employee Appreciation Day , when companies thank the everyday heroes who keep their business going. So, here are the top 10 ways employers can show their appreciation to the people who matter most – rank and file employees. It’s rare that employees eat lunch at the same time, so organizing a meal allows them to socialize and get away from their desks for a bit. Image by S K from Pixabay.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Study: 1 in 5 employees report decrease in work productivity

PR Daily

One might assume that COVID-19 fallout has had a negative impact on employee trust, collaboration, motivation and morale within companies. and Canada, two-thirds of employees said their work productivity has stayed the same during COVID-19. About two-thirds of employees in both the U.S.

5 employee engagement essentials

PR Daily

We analyzed more than 30 million employee survey responses (from 70 countries) to learn more about this vexing issue. What is employee engagement? Here’s how we define employee engagement: Employee engagement is an emotional state where we feel passionate, energetic and committed to our work. RELATED: Create a culture that inspires fearless employee innovation every day. ]. What creates employee engagement? That’s the power of employee engagement.

20 questions to ask employees in 2020

PR Daily

What’s the secret to crafting employee engagement surveys that unearth valuable insights, opinions and preferences? FREE GUIDE: 7 ways to get honest feedback from employee surveys ]. This question lets you know whether an employee would be proud to talk about where they work and how eager they would be to explain more about the organization to an outsider. This question helps uncover whether employees have evolved into brand ambassadors—or unhappy campers.

3 keys to keep employees focused while working from home

PR Daily

In a July 2014 memo to employees, Microsoft CEO Satya Nadella stated, “We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.”.

Encouraging Creativity Among Marketing Employees

Ronn Torossian

The post Encouraging Creativity Among Marketing Employees appeared first on. Team morale in the office has hit a low. For some reason, it seems that pitch meetings and brainstorming sessions are more full of awkward silence than buzzing ideas. For those in creative fields, such as advertising and marketing, this plunge in morale can be a death sentence for successful campaigns and a return on […].

Tips for encouraging employees to share brand messages

PR Daily

The secret lies in including their employees’ social media profiles in the company’s social media marketing plan, thus creating the “proof” that the company truly practices what it preaches. s brand, we realized the key to its success was first and foremost our employees, the people who make.ME Regardless of current trends, employees are—and always will be—the biggest representatives of the company’s brand. Brand Journalism Branding Employee Engagement Social Media

3 ways to keep employees connected during a crisis

PR Daily

At a time of uncertainty, people want to feel connected to their peers—and your employees are no exception. FREE DOWNLOAD: Employee pulse survey template ]. When the COVID-19 pandemic physically separated employees, all organizations had to rethink how they could foster connections in such unique circumstances. The post 3 ways to keep employees connected during a crisis appeared first on PR Daily. COVID-19 Employee Engagement

10 quotes to stoke your employee engagement fire

PR Daily

Influential leaders understand that consistently recognizing, motivating and inspiring employees is crucial for business success. Employees won’t really care about your business until you really care about them. Employees come first.

10 key questions for gauging employee satisfaction

PR Daily

Employee satisfaction is crucial, but the path to improving it isn’t always straightforward. Factors such as motivation, career growth, compensation and team morale influence how satisfied your employees feel. A crucial factor in improving employee satisfaction—and thus productivity—is to continually gauge satisfaction levels. Your employees should know they won’t face repercussions for giving honest feedback. Stay atop what your employees want.

Addressing media inquiries when an employee has coronavirus

PR Daily

Messages to clients, customers and employees should be clear and concise, showing you are in control and staying abreast of the hourly updates from health and government officials. Messaging should demonstrate compassion for hardships that clients and employees are facing. VIRTUAL EVENT: Keep employees informed, engaged and inspired ]. With employees, be as transparent as possible.

Research: WFH employees feel pressured to ‘over-perform’

PR Daily

Working from home offers a wonderful array of advantages for employees, but there are subtle pressures that can exact a toll over time. Employees are feeling an extreme pressure to produce. Forty-six percent of Google employees have been given a date. Do you think your employees believe their value is tied to how many hours they put in? The post Research: WFH employees feel pressured to ‘over-perform’ appeared first on PR Daily.

Bringing Employees Back to Work Safely


As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely.

Announcing Ragan’s Employee Communications and Top Places to Work Awards

PR Daily

Showcase your best internal communications work—and amazing workplace—in the premier awards program for employee communications. The post Announcing Ragan’s Employee Communications and Top Places to Work Awards appeared first on PR Daily.

4 ways to create an exceptional employee experience

PR Daily

If UX is about enchanting your customers to create a connection with your brand, we have a huge opportunity in HR to optimize the journeys for our employees if we apply UX principles, and enchant employees as our internal customers. By using proven principles of UX, we are able to deeply understand employees as people with distinct needs and create experiences that woo them at every step in that journey. Create employee personas. Develop an employee journey map.

How PayPal finds employee advocates to tell authentic stories

PR Daily

If you want to humanize your brand, start with stories about your employees. Two communications leaders from PayPal shared how they turn employee stories into winning external and internal campaigns—and highlighted how internal and external communicators must work together.

Report: 5 keys to employee retention

PR Daily

How, then, can organizations ramp up employee retention efforts? RELATED: Create a culture that inspires fearless employee innovation every day. ]. Tinypulse pored over data collected from more than 25,000 employees around the world and found five main reasons why employees hit the bricks. According to the report: “Employees who rate their supervisor’s performance poorly are four times as likely to be job hunting.”. Employees crave work-life balance.

Most employees believe workers should speak out

PR Daily

employees believe they should use their voice to speak on current topics, even if it’s critical of their employer. How likely are your employees to publicly disagree with your organization? According to research from Weber Shandwick, in partnership with KRC Research and United Minds, the majority of employees believe it’s OK to take a public stand against their employer. The post Most employees believe workers should speak out appeared first on PR Daily.

How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

While every organization has unique hurdles to overcome, all communicators share the need to keep employees informed and engaged through this ever-evolving crisis. Ragan: What strategies and tactics are you using to keep remote employees connected to each other?

Why and how to yield your social media account to employees

PR Daily

GE Power recently showed how an industrial company can obtain strong results by letting employees control its social media accounts. The employees—three engineers and a welder—took turns giving behind-the-scenes insights into how the company builds, tests and repairs its gas turbines.

Study: Employees want more employer-offered retraining

PR Daily

However, the study also says that employees want the training and that these programs are likely to lead to increased job satisfaction. It wrote: Experts believe that job retraining allows companies to improve their overall direction by improving employee retention and maximizing worker output. The post Study: Employees want more employer-offered retraining appeared first on PR Daily. Employee Engagement Executive Communication Measurement PR Industry Research & Audit

Growing Career Opportunities in Employee Engagement


What’s this got to do with employee engagement? The post Growing Career Opportunities in Employee Engagement appeared first on culpwrit. Advice from a Pro Careers Guest Post Job Search Cleverism employee engagement Martin Luenendonk

Chief empathy officers; Managing media requests; Employee burnout; and more

PR Daily

Employees say that even when leaders push for employees to take time for themselves, sometimes teams won’t follow the directive. Digiday reported : The feeling of needing to be “always on” isn’t necessarily coming from agency leadership, according to employees who say that leadership has reiterated in town halls for employees to take time for themselves. As you settle in for the long haul, consider employees’ needs. Here’s a hint: It’s all about your employees.

Employee engagement takes a hit after months of crisis

PR Daily

Employee engagement was at a historic high in May. However, the drop does not correspond to the percentage of employees who are “actively disengaged.” Gallup writes : The largest decline in employee engagement was among those in managerial or leadership positions, as well as non-White respondents and those with Democratic political party affiliation or independents. Gallup writes : Improving employee engagement starts with clarity among leaders and managers.

Share your employees’ passion for giving back

PR Daily

We want to know all about your employee volunteer program, corporate fundraising efforts and disaster relief initiatives. The post Share your employees’ passion for giving back appeared first on PR Daily. Employee Engagement Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media corporate social responsibility awards CSR awardsEnter PR Daily’s 2019 Corporate Social Responsibility Awards. Don’t miss the final deadline on April 19.

Why employee preparedness is essential for engagement

PR Daily

There might be a kernel of truth in there somewhere, but neglecting preparation and inconsistent communication can devastate employee morale. Gallup recently collected data regarding “employee preparedness and alignment” to track the impact COVID-19 has on this important engagement metric. employees and managers are about 20% less likely than they were in May 2020 to strongly agree that: They feel well prepared to do their job. How to reinvigorate employees.

How to generate authentic brand advocacy from your employees

PR Daily

More and more employers recognize the power of employee advocacy on social media. They’ve learned that employees offer an authentic and cost-effective way to spread company PR and marketing messages. Employees are widely available and can both defend and promote their organization. Many companies offer employees incentives—such as prize drawings, company logo items, extra time off or cash—to promote the brand’s message on their personal social media accounts.

Is WFH productivity becoming an issue? Most employees say yes.

Agility PR Solutions

Most employees say yes.

Employee expectations rise as brands address DEI initiatives

Agility PR Solutions

The post Employee expectations rise as brands address DEI initiatives appeared first on Agility PR Solutions. DEI has made its way to the top of the agenda for many of our clients.

Your Employees Are Your Best Asset— Let Them Tell Your Brand Story


How to engage your employees to tell your brand story; a valuable asset in uncertain times. Comms Best Practices

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Here are today’s top stories: Instacart and Amazon employees strike for COVID-19 protections. Workers at Amazon, Whole Foods and Instacart have staged strikes and “sick-outs” to protest a lack of COVID-19 protections and precautions, with employees asking for paid time off, hazard pay, hand sanitizer and other measures. Don’t treat your employees as commodities. ” [VIRTUAL EVENT: Keep employees informed, engaged and inspired ].

How to equip and empower managers to shepherd employees through turbulent times

PR Daily

Employees are clamoring for clear, current information. The post How to equip and empower managers to shepherd employees through turbulent times appeared first on PR Daily. Follow this expert guidance to help people leaders navigate difficult or uncomfortable conversations.

66% of employees in the U.S. are working from home

PR Daily

The post 66% of employees in the U.S. In a report on the state of remote work during the COVID-19 pandemic, Clutch found that nearly half of U.S. workers are remotely working five days a week. Collaboration is a top challenge.

4 tips to turn employees into brand ambassadors

PR Daily

If you have employees, you have a powerful messaging force at your disposal. For better or worse, your employees talk about what it’s like to work at your company. Seek out employees who clearly enjoy working at the company and who routinely go the extra mile. RELATED: Create a culture that inspires fearless employee innovation every day. ]. Employees who deeply understand your culture will come across as genuine rather than forced.

Are we overly optimistic about employee engagement during COVID-19?

Agility PR Solutions

The post Are we overly optimistic about employee engagement during COVID-19?

Arch Mortgage CEO uses instant messenger to chat with employees twice weekly

PR Daily

If you’re searching for ways to connect your leader to employees during the ongoing pandemic, consider a live chat session. My main thinking was the best way to get employees to share how they’re really feeling is to allow them to share in whatever way they feel most comfortable,” he says. “We That informal conversation has been well received, explains Lanita Goins, manager of employee communications services. The majority employees have been working from home. “We