5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

PR Daily

JUNE 11, 2025

So, I posed this question to my LinkedIn network: “What’s something you HATE to see in messaging from executive leadership to employees?” The flood of replies was swift, scathing and incredibly useful. Internal comms misfires erode trust, morale and motivation, and cause more than a few eyes to roll.

Employee 86

Employee Leadership Sports Corporate 86

Agility PR Solutions

JUNE 30, 2025

That’s […] The post PR strategies to promote corporate health and wellness programs for employees first appeared on Agility PR Solutions. It’s no longer just about salary or job titles. Health and peace of mind have become the real perks.

Employee 94

Employee Corporate Strategy Trends 94

5W PR

MAY 17, 2025

Preparing employees through targeted training programs makes the difference between successfully managing a crisis and letting it spiral out of control. Response training teaches employees how to act when a crisis occurs, minimizing damage and maintaining business continuity. Training programs must address both prevention and response.

Training 78

Training Employee Crisis Exercises 78

PR in High Definition

OCTOBER 25, 2024

With big names like Amazon and Dell mandating a return to the office , employees are taking a hard look at their work environments. For starters, it’s a fresh opportunity to shape company culture and use employee advocacy as a secret weapon. As comms pros, we know how valuable employee voices can be.

Employee 62

Employee Strategy Measurement Energy 62

Notified

JULY 3, 2025

“We never had an easy and digestible way to inform our global associates of our weekly news and happenings. The Notified News Brief completely changed that.”

Internal 130

Internal International Employee Case Study 130

Ronn Torossian

DECEMBER 18, 2023

What started as a short-form video-sharing app primarily for entertainment has grown into a powerful tool for attracting new employees. In this digital age, harnessing TikTok’s potential can help brands tap into a diverse and vibrant pool […] The post Using TikTok to Attract New Employees appeared first on.

Employee 195

Employee Video Tools Branding 195

PR Daily

JUNE 2, 2025

To build a culture of trust, the smartest organizations are turning everyday employee interactions into powerful, authentic communication channels. It is not about the ever-so-long speech or the polished intranet update that defines what employees believe. What the stats say: Employees are not lacking information.

Employee 59

Employee Communications Real Estate Internal 59

Ronn Torossian

MAY 15, 2025

Learn how to make any boring industry more engaging using storytelling, data visualization, humor and community connections to build interest and appeal among employees and customers. The post How To Make A Boring Industry More Engaging And Appealing appeared first on.

Industry 195

Industry How To Storytelling Employee 195

Agility PR Solutions

MARCH 13, 2024

Fear […] The post 7 top-notch ways to show appreciation for your remote employees appeared first on Agility PR Solutions. A little love goes a long way, especially when your crew is remote. But how do you give virtual pats on the back that actually resonate?

Employee 180

Employee Branding Brand Publicity 180

Remote PR Jobs

JANUARY 14, 2025

Remote Team Lead Jobs: Cultivating Leadership in Your PR Team Look for ways to offer remote team lead positions to employees who show leadership potential. Promoting internal leadership will foster a positive remote work culture, helping with employee retention and often leading to increased productivity.

How To 178

How To Training Crisis Communications Leadership 178

Agility PR Solutions

SEPTEMBER 7, 2023

Traditionally, a qualified person would be hired as a digital PR ambassador, but in today’s digital world, it is also crucial for other business […] The post 3 ways you can transform your employees into digital PR ambassadors appeared first on Agility PR Solutions.

Digital PR 170

Digital PR Employee Strategy Branding 170

Sword and the Script

SEPTEMBER 10, 2024

Big tech companies are reporting fat margins, and then laying off thousands of employees. If you treat your employees poorly, then prospective customers don’t want to do business with you. This goes hand in hand with treating employees well – and it’s the sort of perception that’s formed over time.

B2B 180

B2B Software Ethics Leadership 180

Agility PR Solutions

FEBRUARY 20, 2024

According to Deloitte, a […] The post 7 steps to creating an M&A communications plan for building trust with employees and customers appeared first on Agility PR Solutions. Now, that’s not to say that mergers and acquisitions can’t be transformative opportunities because they really can!

Employee 180

Employee Communications Publicity 180

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

Remote PR Jobs

NOVEMBER 8, 2024

PR Interview Questions and Answers When hiring managers are developing interview questions to ask a Public Relations professional, they think about what the new employee can bring to their team. Don’t forget that you can also ask questions, and demonstrate your understanding of company culture.

Interviews 256

Interviews Communications Tools Examples 256

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

Employee 374

Employee Viral Small Business Travel 374

Business Wire

JUNE 21, 2022

So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others?

Storytelling 409

Storytelling Blogging Employee Industry 409

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. For any organization that prizes an engaged workforce and recruitment of talented and committed employees, their image as an employer is a make-or-break proposition.

Brand 333

Brand Branding Employee Engineering 333

PR Daily

JUNE 26, 2025

A brief overview of what to expect and how to prepare for the moment ICE turns its gaze upon your employees. We’ve pulled out some of the strategies communicators can use to prepare and respond clearly and compliantly, while doing what they can for employees and their business. Unannounced raids Raids are high-pressure events.

Communications 96

Communications Privacy Employee Internal 96

Sword and the Script

APRIL 15, 2025

Step back and consider the following statistics from credible studies (click any image for higher resolution): Just 23% of Americans trust their government , according to the Partnership for Public Service: Just 36% of Americans trust the media , according to Gallup: Trust in science remains at all-time low , post-pandemic, according to Pew: Business (..)

Marketing 165

Marketing B2B Survey Comparison 165

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Look for brand values to be a core message for most organizations. How many “Great Resignation” stories did we see in 2021?

Trends 385

Trends Employee Viral Advertising 385

PRSay

NOVEMBER 4, 2024

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.

Employee 78

Employee Policies Leadership Sports 78

Ronn Torossian

FEBRUARY 23, 2022

Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government.

Crisis 367

Crisis Airlines Government Employee 367

Business Wire

NOVEMBER 17, 2021

For some, the remote and hybrid models have proven to work well while others cannot wait to bring their employees back in person. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.

Creativity 360

Creativity Blogging How To Employee 360

Onclusive

NOVEMBER 23, 2021

Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders. Gone are the days when business success was measured solely by profitability.

Analysis 397

Analysis Corporate Reputation How To 397

Business Wire

SEPTEMBER 8, 2023

The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

Sword and the Script

SEPTEMBER 3, 2024

Internal comms and town halls – the economics of B2B tech are tough right now which raised the bar for internal and employee communications. The executive who dresses down an employee for saying what everyone else is thinking but is too afraid to say aloud is a clear sign of an output-only culture.

Social Media 165

Social Media Study B2B Media 165

Business Wire

MARCH 17, 2020

With offices and schools closed to combat the spread of COVID-19, working from home means changing the traditional way of conducting business for many organizations and their employees.

Employee 325

Employee Education 325

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Brand 104

Brand Branding Employee Case Study 104

Business Wire

APRIL 1, 2020

It's important to understand when, how and with what type of information to approach the media as well as employees, customers, and other stakeholders.

Media Relations 350

Media Relations Blogging Media Crisis 350

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. Easterbrook was let go in 2019 because of what was termed a “consensual relationship” with an unnamed employee. Is it a terrible PR move or just a juicy corporate communications case?

Employee 286

Employee Reputation Corporate Journalism 286

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

How To 370

How To Internal International Employee 370

Business Wire

APRIL 19, 2023

Therefore, many private companies have turned to Private Capital Markets (“PCM”) to raise proceeds for employee liquidity initiatives, working capital, and future growth plans. However, while it is a bear market for IPOs, the need for capital to fund business growth cannot simply go into hibernation.

Company 327

Company Blogging Marketing Employee 327

Onclusive

SEPTEMBER 25, 2020

How to ensure mission-consistent communication from all employees. How a service-first attitude can help your team craft more compelling stories and pitches. How Coursera has used data to measure the impact of their stories and pivot when needed. Speaker Info. Arunav Sinha. Vice President, Global Communications. Enid Maran.

Publicity 370

Publicity Measurement Data Employee 370

Prowly

MAY 20, 2025

SnapComms focuses on message delivery analytics and communicators, tracking open rates, providing read confirmations, and measuring employee engagement with every message. It offers detailed intranet analytics, allowing teams to measure content reach, employee engagement, and behavior trends across the organization.

Tools 104

Tools Measurement Communications Analysis 104