3 Ways to Turn Employees into Brand Advocates


Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Look for what your employees are doing to go above and beyond their job expectations and daily duties.

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content. Do employees report that they seldom see top executives?

Is Effective Employee Communications Possible?

HMA Public Relations

The post Is Effective Employee Communications Possible? Featured PR Observations and Preferences PRGN Employee Communications Perspective Strategies PRGN Partner public relations global networkOf course it is! But, it’s not as easy is sending an email or calling a meeting.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Guest Post by Jessica Davis.

Facebook: Improving Employee Communications?

Waxing UnLyrical

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me.

Building a “Jungle Gym” for Employees

Shift Communications

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. The article examines what Hoffman argues is the “dishonest conversation” between employees and employers. Agency Life employee retention employees

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Guest Post by Laurel Kennedy.

3 Ways to Measure Employee Communication

Waxing UnLyrical

That, my friends, is why employee communication measurement is in the state it is in. The powers that be, however, increasingly are demanding to know why employee communication matters. 3 Ways to Measure Employee Communication. Guest Post by Sean Williams.

Responsible communication leadership: putting employees first

PR Conversations

As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. care for employees; and.

New study explores getting better performance from marketing employees

Agility PR Solutions

Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days.

Crisis Comms:  No one More Reliable than an Employee

Sword and the Script

Given the opportunity, I believe most employees will act responsibly. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret. The post Crisis Comms: No one More Reliable than an Employee appeared first on Sword and the Script.

How to ensure your employees properly represent your brand

Agility PR Solutions

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? The post How to ensure your employees properly represent your brand appeared first on Agility PR Solutions.

What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. HOW do you encourage employees to share your message?

Reputation Management: Making Employees Brand Ambassadors

Ron Torossian

The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same.

How corporate IT is actually killing employee communications

Communications Conversations

But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks.

Social Good: The Secret to Engaging Employees & Consumers


But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers.

Report: Employee advocacy trumps influencer marketing

PR Daily

When you apply this truth to social media marketing efforts, your employees—not online influencers with massive followings—make the difference. revealed that 71 percent of digital marketers either currently use employee ambassadors or want to for future campaigns.

Survey: U.S. employee engagement is rising

PR Daily

This is tied for the highest number Gallup has found since it began tracking employee engagement in 2000. Gallup also found an all-time low of “actively disengaged” employees (13 percent). RELATED: Discover the secret to creating workplaces employees love ].

Why Companies Should Be Training All Employees to Use Social Media


While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

3 productive PR strategies for recruiting new employees

Agility PR Solutions

The post 3 productive PR strategies for recruiting new employees appeared first on Agility PR Solutions. Companies that have great PR are likely to have more job applicants from more qualified candidates.

How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Employees naturally are and always should be the most important corps of good-will ambassadors for the company.

How I Hire Employees Who Think Like Entrepreneurs


When I brought on Geben’s first employees—a tiny team gathered around my dining room table—everything was new. Being involved in a startup like that—even as an employee—requires some amount of entrepreneurial spirit. Hire Employees Who Care.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. 10% of employees have downloaded the app and used it in the first four weeks. In employee’s email inboxes by 6:30 a.m.,

Free webinar: What Glassdoor data reveals about your employee comms

PR Daily

Are you struggling to measure the effectiveness of your employee communications? You distribute quarterly surveys and maybe peek at email open rates consistently, but you’re still not able to pinpoint the true impact your employee comms has on your organization.

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If

Scale Content Marketing: Employees are the Secret

Sword and the Script

The Secret to Scale is Employees. The secret to scale is employees. Brands need to facilitate a culture of content , attract and retain those that excel in this skill, and find ways to train and activate the employee base. * * *. by Frank Strong.

3 Benefits of Listening to Employees on Social


Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. Employees that feel empowered and inspired in the workplace make positive brand advocates on social media.

Celebrate Workplace Diversity, Embrace LGBTQ Employees

Beyond PR

According to outandequal.org , one in four LGBTQ employees report experiencing employment discrimination in the last five years and nearly one in 10 LGBTQ employees have left a job because the environment was unwelcoming. This June, communities across the U.S.

The Skimm: THE case study for employee social advocacy

Communications Conversations

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Case Studies Employee Communication

Stop with the hocus pocus – employee communications is for muggles

PR Conversations

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation.

Officials express sadness after employee steals and crashes airplane

PR Daily

Richard Russell, a 29-year-old Horizon Air employee, took a 76-seat plane into the air—seemingly with no flight training or experience. They're credential employees. If he was an authorized employee of an airline, it wouldn’t have been that difficult to get on the plane itself. […].

Health news site targets community, but draws employees

PR Daily

When Baptist Health’s health news site reported on the risks of an e-cigarette that looks like a flash drive, parent-employees at the Jacksonville, Florida hospital network were concerned. Employees are finding our information so interesting that they want to share it,” says Vikki A.

Rethinking how to introduce a new CEO to employees

Communications Conversations

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.”

Study: Employees waste 8 hours per week

PR Daily

According to OfficeTeam , which surveyed more than 600 office workers, employees are wasting an average of 56 minutes per day on their phones. All that Facebook peeking, Amazon sifting and fantasy football tinkering is taking a toll on productivity.

4 refreshingly simple ways to engage employees

PR Daily

Gallup’s latest “State of the Global Workplace” report says a staggering 85 percent of employees are not engaged at work. A great way to do this is to create a survey where you ask your employees what they would like to see improved in their culture.

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm?

The challenges of helping C-level executives communicate with rank-and-file employees

Communications Conversations

A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft’s CEO, to employees about a recent series of layoffs. Rarely does a CEO or senior leader write an important message to employees on his/her own.

Uber fires 20 employees after harassment probe

PR Daily

On Tuesday, Uber fired 20 employees following an investigation into sexual harassment and other previously ignored complaints at the company. reported : At an all-hands meeting today , Uber released the results of a Perkins Coie LLP investigation into 215 employees accused of harassment.

Capital Gazette honors fallen employees with heartfelt tribute

PR Daily

Gunman shot through the glass door to the office and opened fire on multiple employees. The Capital Gazette’s response to the unthinkable loss of five of its journalists to gun violence was to do their jobs—and do them well.

How do employee conditions affect PR efforts?

PR Daily

Employees working outside a company’s factories are becoming more vocal about benefits and wages. RELATED: Create a workforce of employee ambassadors who love your brand. ]. Walmart announced a plan to increase wages for about 40 percent of its employees.

Employee Morale and Patient Experience Belong in the Same Conversation


The post Employee Morale and Patient Experience Belong in the Same Conversation appeared first on LTPR. Uncategorized communications Employee Morale Healthcare internal communications Patient Experience PR

Publix Is Great At Public Relations… And To Their Employees

Ron Torossian

The post Publix Is Great At Public Relations… And To Their Employees appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news.

How to get your employees to generate content for you

PR Daily

The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. Studies have shown that engaged employees perform better.