5 employee engagement essentials

PR Daily

We analyzed more than 30 million employee survey responses (from 70 countries) to learn more about this vexing issue. What is employee engagement? RELATED: Create a culture that inspires fearless employee innovation every day. ]. What creates employee engagement?

3 Ways to Turn Employees into Brand Advocates


Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Look for what your employees are doing to go above and beyond their job expectations and daily duties.

Is Effective Employee Communications Possible?

HMA Public Relations

The post Is Effective Employee Communications Possible? Featured PR Observations and Preferences PRGN Employee Communications Perspective Strategies PRGN Partner public relations global networkOf course it is! But, it’s not as easy is sending an email or calling a meeting.

TrendKite life: Employees give back


A look at life inside TrendKite, highlighting our different Employee Resource Groups

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Guest Post by Jessica Davis.

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content. Do employees report that they seldom see top executives?

Why and how marketers should help build employee brand engagement

PR Daily

Employee brand engagement correlates with far more than increased productivity. Engaged employees are less likely to leave their companies, more likely to deliver great customer experiences, and more efficient than their disengaged counterparts. Employee brand engagement in practice.

Facebook: Improving Employee Communications?

Waxing UnLyrical

I was surprised to get a Facebook request from my company ( Six Degrees PR ) to join its Page named “Six Degrees PR bunker.” I never thought that any company would step up to connect and engage with its employees through a private Facebook Page – this was quite a surprise to me.

4 ways to communicate with those essential front-line employees

PR Daily

Many companies make communicating with non-desk employees a low priority. It’s a huge mistake not to engage your frontline employees in the vision and values of the company, in the brand promise the company makes to consumers, and what the brand stands for in the world.

Building a “Jungle Gym” for Employees

Shift Communications

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. The article examines what Hoffman argues is the “dishonest conversation” between employees and employers. Agency Life employee retention employees

Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Guest Post by Laurel Kennedy.

3 Ways to Measure Employee Communication

Waxing UnLyrical

That, my friends, is why employee communication measurement is in the state it is in. The powers that be, however, increasingly are demanding to know why employee communication matters. 3 Ways to Measure Employee Communication. Guest Post by Sean Williams.

Responsible communication leadership: putting employees first

PR Conversations

As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. care for employees; and.

Verizon announces ‘seamless’ plan to buy out 10,400 employees

PR Daily

Thousands of employees are taking Verizon up on its offer to leave the company. The offer, which included 60 weeks of salary bonus and benefits depending on length of service, applied to 44,000 employees across Verizon’s business.

Employees demand inclusive, safe workplace with #GoogleWalkout

PR Daily

On Thursday, thousands of Google employees plan to walk out of company offices around the world to protest “ a workplace that doesn’t work for everyone.”. However, the apologies weren’t enough for many Google employees. Time’s up for workplace harassment and discrimination at Google.

Is technology killing employee communications?

Communications Conversations

Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology.

Crisis Comms:  No one More Reliable than an Employee

Sword and the Script

Given the opportunity, I believe most employees will act responsibly. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret. The post Crisis Comms: No one More Reliable than an Employee appeared first on Sword and the Script.

5 things employees crave—but don’t get enough of

PR Daily

Your company might not be saving the world, but you must make employees feel good about what they’re doing. Gallup has found that workplace friendships are the best—not one of the best, but the best—indicator of employee engagement.

What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. HOW do you encourage employees to share your message?

How corporate IT is actually killing employee communications

Communications Conversations

But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks.

Reputation Management: Making Employees Brand Ambassadors

Ronn Torossian

The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same.

Social Good: The Secret to Engaging Employees & Consumers


But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers.

PR opportunities exist with every employee—how to take advantage

Agility PR Solutions

People feel good about supporting companies that give back, care for the environment, and are filled with happy employees. The post PR opportunities exist with every employee—how to take advantage appeared first on Agility PR Solutions.

Report: Employee advocacy trumps influencer marketing

PR Daily

When you apply this truth to social media marketing efforts, your employees—not online influencers with massive followings—make the difference. revealed that 71 percent of digital marketers either currently use employee ambassadors or want to for future campaigns.

New study explores getting better performance from marketing employees

Agility PR Solutions

Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days.

Why Companies Should Be Training All Employees to Use Social Media


While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

How to ensure your employees properly represent your brand

Agility PR Solutions

When you see a new post on your company’s social media page, can you tell which of your employees was responsible for writing it? The post How to ensure your employees properly represent your brand appeared first on Agility PR Solutions.

General Motors to lay off 14,700 employees in ‘staffing transformation’

PR Daily

General Motors’ moves might have bolstered investor trust, but it also brought a swift wave of criticism from employees, politicians and social media users. In a move that stunned many, General Motors announced a plan to cut rising costs and help it avoid bankruptcy amid declining car sales.

Free webinar: How Enterprise Holdings reaches more than 100,000 employees

PR Daily

Remote work opportunities, flexible hours and a desire to join companies with a higher purpose: Modern employees want those elements—and more—from their careers. Although these benefits sound great, it can be difficult to keep employees happy and productive.

How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Employees naturally are and always should be the most important corps of good-will ambassadors for the company.

Employees gone rogue—5 immediate PR steps to save your company

Agility PR Solutions

Why do employees go rogue? Catherine Erikson, VP of Sales and Marketing (HealthCare Marketing Group) sums it up by saying that encountering rogue employees is an organic part of developing and growing a successful business.

How I Hire Employees Who Think Like Entrepreneurs


When I brought on Geben’s first employees—a tiny team gathered around my dining room table—everything was new. Being involved in a startup like that—even as an employee—requires some amount of entrepreneurial spirit. Hire Employees Who Care.

Survey: U.S. employee engagement is rising

PR Daily

This is tied for the highest number Gallup has found since it began tracking employee engagement in 2000. Gallup also found an all-time low of “actively disengaged” employees (13 percent). RELATED: Discover the secret to creating workplaces employees love ].

3 productive PR strategies for recruiting new employees

Agility PR Solutions

The post 3 productive PR strategies for recruiting new employees appeared first on Agility PR Solutions. Companies that have great PR are likely to have more job applicants from more qualified candidates.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. 10% of employees have downloaded the app and used it in the first four weeks. In employee’s email inboxes by 6:30 a.m.,

Employees – Hiring, Training, Leading – is this Boring Or…?

PR Fuel

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Do you have a new employee training process in place?

Scale Content Marketing: Employees are the Secret

Sword and the Script

The Secret to Scale is Employees. The secret to scale is employees. Brands need to facilitate a culture of content , attract and retain those that excel in this skill, and find ways to train and activate the employee base. * * *. by Frank Strong.

7 tips to develop your employees as brand ambassadors

PR Daily

Your employees are often your company’s best storytellers. warns that starting an employee activation initiative with your HR department or upper management can backfire. Employees may be skeptical if HR or leadership pushes them to act,” he says. “If

3 Benefits of Listening to Employees on Social


Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. Employees that feel empowered and inspired in the workplace make positive brand advocates on social media.

The Skimm: THE case study for employee social advocacy

Communications Conversations

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Case Studies Employee Communication

Stop with the hocus pocus – employee communications is for muggles

PR Conversations

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation.

Rethinking how to introduce a new CEO to employees

Communications Conversations

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.”

Free webinar: What Glassdoor data reveals about your employee comms

PR Daily

Are you struggling to measure the effectiveness of your employee communications? You distribute quarterly surveys and maybe peek at email open rates consistently, but you’re still not able to pinpoint the true impact your employee comms has on your organization.