Responsible communication leadership: putting employees first

PR Conversations

As the UK department store British Home Stores (BHS) went into administration last week (a situation similar to going into “Chapter 11” in the USA), questions are being asked about how it was run to the detriment of employees and their pension fund. care for employees; and.

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Guest Post by Jessica Davis.

3 Ways to Turn Employees into Brand Advocates

Cision

Getting employees involved on social media may seem like a terrifying idea. One employee’s inappropriate tweet could result in a social media crisis. Look for what your employees are doing to go above and beyond their job expectations and daily duties.

Building a “Jungle Gym” for Employees

Shift Communications

As the President of a growing agency, it seems every week I find myself in a conversation about employee retention. The article examines what Hoffman argues is the “dishonest conversation” between employees and employers. Agency Life employee retention employees

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today

3 Ways to Measure Employee Communication

Waxing UnLyrical

That, my friends, is why employee communication measurement is in the state it is in. The powers that be, however, increasingly are demanding to know why employee communication matters. 3 Ways to Measure Employee Communication. Guest Post by Sean Williams.

Reputation Management: Making Employees Brand Ambassadors

Ron Torossian

The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. The perception is not the same.

4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. 10% of employees have downloaded the app and used it in the first four weeks. In employee’s email inboxes by 6:30 a.m.,

How corporate IT is actually killing employee communications

Communications Conversations

But here’s the thing: When your employees go home at night, what programs and platforms are they using? A wealth of apps on phones that allow these employees to do everything from bank to make travel reservations to buy clothing with just a few simple clicks.

What are the *real* incentives for employees to advocate for your brand on social media channels?

Communications Conversations

It combines two loves of mine: employee communications and social media. And one big part of that kind of work is figuring out how to engage and incent existing employees to advocate for the brand online. HOW do you encourage employees to share your message?

3 Benefits of Listening to Employees on Social

Cision

Are your employees passionate about working for your brand? Whatever the case, you can bet your employees share their opinions on social – and your audience is taking note. Employees that feel empowered and inspired in the workplace make positive brand advocates on social media.

Rethinking how to introduce a new CEO to employees

Communications Conversations

And, it got me thinking: Introducing a new CEO to the rank-and-file employees is a big job. APPrise Mobile recently conducted a study that found “nearly a quarter (23 percent) of Americans who work at companies with more than 500 employees are unsure of the name of their CEO.”

The Skimm: THE case study for employee social advocacy

Communications Conversations

The Skimm only has 15 full-time employees, so the Skimmbassadors have been a HUGE part of publisher’s success over the last couple years. The Skimmbassador Program may be the best example I’ve seen of an employee social advocacy program. Case Studies Employee Communication

Social Good: The Secret to Engaging Employees & Consumers

Cision

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers.

Why Companies Should Be Training All Employees to Use Social Media

Cision

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement.

How to build better relations with employees

PR Conversations

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Employees naturally are and always should be the most important corps of good-will ambassadors for the company.

How to protect your organization’s reputation from employee misconduct

PR Daily

and others, when the actions of employees strike at the heart of what an organization stands for, it can cause serious reputational harm. Employees of all levels need to feel confident that any bad news they share with decision-makers won’t be shot down or disregarded.

What your millennial employees want you to know

PR Daily

Here’s what NASA, Lockheed Martin and the University of Alabama learned from their millennial employees: They want autonomy. You’ll get the strategies and tactics you need to update your employee engagement plan for a new workforce.

Stop with the hocus pocus – employee communications is for muggles

PR Conversations

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation.

Look to your employees when executing an influencer campaign

PR Daily

Your employees are best positioned to discuss the product and consumers are very likely to believe them. So imagine what sort of message a company can share online if it can orchestrate entire departments of employees to work together and make their voices heard.

Study: Employees waste 8 hours per week

PR Daily

According to OfficeTeam , which surveyed more than 600 office workers, employees are wasting an average of 56 minutes per day on their phones. All that Facebook peeking, Amazon sifting and fantasy football tinkering is taking a toll on productivity.

How to get your employees to generate content for you

PR Daily

The good news is that employees engage better with content produced by their colleagues, anyway. These dual realities have merged to create one of the liveliest trends in contemporary communication: employee-generated content. Studies have shown that engaged employees perform better.

What Political Conventions Can Teach You About Rallying Your Employees

Return on Reputation

Do we really need to hold these employee town hall meetings? Even in our digital society, there is a place and purpose for the good old fashioned employee town hall. One thing we know for sure, even an average employee town hall meeting has more impact than an email.

Crisis Comms:  No one More Reliable than an Employee

Sword and the Script

Given the opportunity, I believe most employees will act responsibly. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret. The post Crisis Comms: No one More Reliable than an Employee appeared first on Sword and the Script.

What Political Conventions Can Teach You About Rallying Your Employees

Return on Reputation

Do we really need to hold these employee town hall meetings? Even in our digital society, there is a place and purpose for the good old fashioned employee town hall. One thing we know for sure, even an average employee town hall meeting has more impact than an email.

Why Employee Opinions Are Their Own…& a Reflection Of Your Brand

Cision

Whether it’s a United Airlines employee following an archaic policy to “reaccommodate passengers” or a worker reaching out to go above and beyond, a brand is burned into our psyche by the story we experience at the hands of the employees.

Uber fires 20 employees after harassment probe

PR Daily

On Tuesday, Uber fired 20 employees following an investigation into sexual harassment and other previously ignored complaints at the company. reported : At an all-hands meeting today , Uber released the results of a Perkins Coie LLP investigation into 215 employees accused of harassment.

Employees Are Your Company’s Voice

Prezly

In the past few years, employee advocacy has become the new buzzword in human resources. Encouraging your employees to be your champions could be the perfect answer as journalists increasingly seek out real stories on social media. Trust your employees.

Fox sues Netflix for poaching its employees

PR Daily

Two of the biggest names in entertainment are in a catfight over employees. Twentieth Century Fox has apparently grown tired of Netflix stealing its employees—so much so, it filed a lawsuit in California against the streaming TV service provider.

The challenges of helping C-level executives communicate with rank-and-file employees

Communications Conversations

A few weeks ago, Josh Bernoff made a post that talked about a recent communication from Satya Nadella, Microsoft’s CEO, to employees about a recent series of layoffs. Rarely does a CEO or senior leader write an important message to employees on his/her own.

Publix Is Great At Public Relations… And To Their Employees

Ron Torossian

The post Publix Is Great At Public Relations… And To Their Employees appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In NYC, Publix isn’t a big deal. But if you are from the Southeast, particularly Florida, Publix is a little slice of heaven disguised as a grocery store. And when a new location opens, that’s occasion for big news. Recently, residents of Central Florida and Northern Alabama both got new Publix stores. Both openings made huge local news.

Employee Morale and Patient Experience Belong in the Same Conversation

LTPR

The post Employee Morale and Patient Experience Belong in the Same Conversation appeared first on LTPR. Uncategorized communications Employee Morale Healthcare internal communications Patient Experience PR

Amazon case study: Should rank-and-file employees be speaking on behalf of brands?

Communications Conversations

But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm?

Free webinar: Build your case for an employee communications platform

PR Daily

Is your organization stuck in the pre-digital age when it comes to employee communications? You’ll learn: How the modern employee communications landscape is changing. How to relate your employee messaging objectives to your organization’s overarching goals.

Where employee relations, media relations and crises intersect

PR Daily

The employee undercurrent. Employees can be a key component to rebuilding consumer trust. In today’s PR climate, unvarnished opinions from employees can be a very effective form of communication. No brand is immune to crisis. Take Wal-Mart for example.

4 innovative ways to boost employee engagement and loyalty

PR Daily

Today's corporate communicators must think like marketers to ensure that employees feel engaged with their organizations, are motivated to work hard and ultimately become brand advocates. Treat your employees like customers. Encourage employees to grow beyond their roles.

United changes course on employee ‘lottery’ after backlash

PR Daily

Fierce criticism caused United Airlines to put the brakes on a lottery system meant to replace its current employee bonus program. The core4 program Kirby referenced is designed to make employees at United a more caring lot as they carry out their daily duties at the airline.

SeaWorld admits employees posed as activists

PR Daily

This week, company officials admitted that several employees went undercover and posed as animal rights activists. As always, the security and well-being of our employees, customers and animals remain at the forefront of our business practices.

Building Bridges in the Year of the Dog

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’m convinced that the secret sauce for global PR campaigns is collaboration. It stands to the reason that the better folks know each other — even those halfway across the world — the better the collaboration. That’s why we invest in a program called “Building Bridges,” allowing staff members to travel overseas and work out.more.

Why video is an excellent way to engage employees

PR Daily

Her decision has improved communication among her 50,000 employees because, for one, video "allows you to be more authentic, less scripted,” she said. The guide details the state of employee engagement, how video can better connect employees to leaders and why you can’t afford not to use it.