Use these video tactics to market your health insurance offerings

PR Daily

We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks.

#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? How can an insurance broker be helpful?

Social Selling Training for Insurance Agents and Financial Advisors


Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! .

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful?

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros


Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros


I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

Hectic PR and damage control as EpiPen, insurers and Trump make news

PR Daily

According to ABC News : A Congressional panel grilled CEO Heather Bresch in September about the soaring cost, which she has blamed in part on insurers, pharmacy benefits managers and other middlemen that stand between the drugmaker and customer.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Anne R.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Outbrain is one most recognizable brands in advertising technology (adtech).

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

Barokas Communications Honored as a Top Place to Work in PR by PR News


Benefits above and beyond traditional benefits (health insurance, retirement plan, etc.).

How to Create an Employer Brand to Hire Better People and Retain Your Best Employees

Maine PR Maven

For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” A brand is a promise. Usually we think of a company brand as the promise made to their customers.

Mailing Away Your DNA

Mindful Marketing

Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk. by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season?

7 Examples of Successful Press Release Boilerplates


Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

How eAssist Dental Solutions changed my office


Like many dental professionals, she found it was taking a lot of time to find and train new individuals in the complicated process that is dental insurance processing. In November of 2016, Dr. Kari Bolen found herself experiencing a string of staff turnover in her front dental office. She had recently heard about eAssist Dental [.]. Advertising Business Uncategorized

5 strategies for improving health literacy with digital signage

PR Daily

Clarify insurance terms and connect people to the right coverage. Studies have shown that not understanding basic insurance terminology makes it difficult for people to select the right coverage under the Affordable Care Act.

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? They huddle around a conference room table. The lights go dark.

What You’re Really Paying For When Hiring A Photographer


Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What?

7 Examples of Successful Press Release Boilerplates


Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

3 frustrating challenges communicators in highly regulated industries face

PR Daily

This conference will give communicators in utilities, health care, finance, insurance and government the chance to learn from and network with peers in similar industries.

After ACA ruling, health care messaging remains a muddle

PR Daily

On Thursday, the Supreme Court ruled by a vote of 6 to 3 that the federal government was in the right in providing health care subsidies to people in states that don’t have their own insurance exchanges. Millions of women get to keep their health insurance—thanks, #SCOTUS !

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs.

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

We once represented a company that pioneered a specific kind of insurance available online at a great price. The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing.

The Western Bankers Association Announces Incident Response Program to Bolster Cybersecurity for Member Banks

Reputation Us

Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations.

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

We represented a company that was very successful selling specialized insurance online, but because many buyers failed to read and understand the policies they bought, they were disappointed if claims were denied and often vented anger and frustration on consumer complaint boards.

Bupa expands global newsroom network


million health insurance customers, provides healthcare to around 14.5

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

The Road to Paid Family Leave, ShelterPoint Life Insurance Company. The Road to Paid Family Leave, ShelterPoint Life Insurance Company. The Road to Paid Family Leave, ShelterPoint Life Insurance Company. Storytelling is the most valuable skill a communicator can have today.

Announcing our 2016 Video Awards finalists!

PR Daily

Stolen 1981 Ferrari Recovered After 29 Years, National Insurance Crime Bureau. USI Summit Award, USI Insurance Services. Liberty Mutual Insurance Presents A 360° Quiz: Roadside Dilemma, Liberty Mutual Insurance. Election Insurance, Esurance.

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30 jobs in the PR and marketing world

PR Daily

Goosehead Insurance landed No. Check out the five organizations that topped this year’s list: Goosehead Insurance. Workplace culture is about more than flashy amenities. Employees want to work at an organization that promotes creativity and originality and fosters professional growth.

How To Create Interesting Digital Content For A “Boring” Industry


Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content.

Anthem goes into damage control mode after breach

PR Daily

Health insurance giant Anthem is reeling in the wake of a major data hack that exposed sensitive customer information dating back to 2004. Investigations by federal officials and state insurance commissioners are looking into whether Anthem took sufficient security measures.

Digital Experience Architect - Dunwoody, GA

Flack Me

Company: State Farm Mutual Automobile Insurance Company Location: Dunwoody, Georgia Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

30 jobs in the PR and marketing world

PR Daily

Senior communication strategist—State Auto Insurance (Ohio). Eighty-five years ago today, the manufacturing, selling and distribution of alcohol was once again legal in the U.S. That’s right, folks. On Dec.

9 things to consider before making the leap to being a solo PR consultant

Communications Conversations

hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.”

Cigna’s ‘TV Doctors’ campaign irks real ER docs

PR Daily

Many people don’t realize how little insurance coverage they have until they visit the ER, and then they are shocked at how little their insurance company pays. Communicators know that a sense of humor is extremely personal.

Aetna scrambles after CNN report reveals doctor didn’t view patient medical records

PR Daily

Health care insurer Aetna is on the legal and PR defensive following a report that some called “shocking.”. The health care insurer has remained silent on social media, however—where it has been slammed with criticism and outrage.

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Aetna’s silence on ACA bail doesn’t slow public rant

PR Daily

Still, consumers refused to let the Hartford-based insurer quiet their disdain for the move. We see this as a good investment,” the insurance chief told investors on a call in April, touting the 1.2

10 Facts PR Influencers Know to Be True


Skill diversification is career insurance for today’s PR professionals. Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

Mercedes-Benz Japan launches localized newsroom


Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more).

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6 trends in employee communication in 2019

PR Daily

Laura Jameson, senior engagement specialist at Instinctif Partners, tells how a major British insurer identified and involved motivated, widely networked employees in strategizing. Your execs are demanding business value for their investment in communication.