Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Anne R.

Use these video tactics to market your health insurance offerings

PR Daily

We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks.

Trending Sources

#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? How can an insurance broker be helpful?

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful?

We Had a Fire


We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them. Blog fire good people insurance

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros


I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

7 Examples of Successful Press Release Boilerplates


Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

What You’re Really Paying For When Hiring A Photographer


Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What?

Prepare Your Business for Disaster

Solo PR Pro

This infographic from the Insurance Institute for Business & Home Safety (IBHS) presents practical tips for solo and solo plus businesses to follow. Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency.

How to Improve Your Social Media Targeting


Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance). Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

How To Create Interesting Digital Content For A “Boring” Industry


Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content.

Everything is Measurable in PR

Shift Communications

Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car.

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking. Networking is the oxygen of the connected economy.

9 things to consider before making the leap to being a solo PR consultant

Communications Conversations

hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.”

10 Facts PR Influencers Know to Be True


Skill diversification is career insurance for today’s PR professionals. Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

A PR Treatment for the Healthcare Industry. Remedy One: Social Media


My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills.

Mercedes-Benz Japan launches localized newsroom


Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more).

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

PR Rock Stars: UnitedHealth Group’s Kendra Klemme

Communications Conversations

I am an Associate Director of Communications in the Medicare & Retirement division of UnitedHealthcare – the insurance side of UnitedHealth Group. Insurance isn’t sexy? I first met Kendra Klemme six years ago. We were introduced by a mutual friend.

PR Daily’s Content Marketing Awards finalists chosen

PR Daily

Medical Liability Risk Management Series, NORCAL Mutual Insurance Company. I Wish I Had Travel Insurance, RoamRight Travel Insurance. We wanted to hear your story.

5 Brilliant Brand PR Stunts And Why They Worked

ImPRessions - Crenshaw Communications

The PR outcomes won’t be known until the season’s over, but outlets from NPR to CNBC and USA Today have covered the company in glowing terms, and even the $75,000 insurance policy it purchased for the promotion seems worth it in hindsight.

Announcing our 2016 Video Awards finalists!

PR Daily

Stolen 1981 Ferrari Recovered After 29 Years, National Insurance Crime Bureau. USI Summit Award, USI Insurance Services. Liberty Mutual Insurance Presents A 360° Quiz: Roadside Dilemma, Liberty Mutual Insurance. Election Insurance, Esurance.

7 Examples of Successful Press Release Boilerplates


Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

How to Avoid a Yahoo Moment

PR Job Coach

If it is about you, insure that what is said or written is the honest truth. Ignominious is how one might describe the latest Yahoo mishap , one of a long line of failures and foibles the company has endured over the last few years.

Burnish Your Brand by Sculpting with Social

PR Job Coach

Pay particular attention to your “Professional Headline” and “Summary Statement” insuring that they are descriptive and relevant to wine PR. Insure that your biographic information includes aspects of your experience and accomplishments in “wine PR.”

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3 Medical Marketing Insights From StoneArch's Jessica Boden


Clients are marketing products and services that weren’t considered part of healthcare, but are now covered by insurance. StoneArch found that not only was the landscape changing in terms of the insurance benefits for new mothers, but families have also changed dramatically.

Laid Off? Now You’re Free to Consult!

Solo PR Pro

Consider your health insurance options. if you’re unmarried, the selection is undesirable, or your spouse is also self-employed, you can usually obtain temporary insurance coverage through your employer’s COBRA plan.

Refining your B2B Social Media Strategy

The Hoffman Agency

Consider who your target audience is — in this case, it is the maritime industry business owners — and explore topics like maritime business marketing, financing, or even insurance, which can significantly open up your content sandbox.

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9 common writing puzzlers

PR Daily

Ensure or insure or assure? You can remember insure because it deals with finances and underwriting risks. You generally do this by taking out an insurance policy. Both words start with insur. Competent writing is essential for any professional communicator.

Do Analysts Have as Much Influence as they Used To?


We’re also less dependent on advisers like realtors and insurance agents because we can access much of the same information that they can. The internet has profoundly changed the way that American’s shop.

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

Prior to that, she created effective marketing plans for Accenture’s global insurance practice, BurrellesLuce’s media monitoring service, and Intralinks digital workspace offering. A Guest Post by Gail Nelson, Head of Marketing, SYZYGY & Amanda Degelmann, Marketing Coordinator, SYZYGY.

Social Media: The Key to Transforming Doctor-Patient Communication

Waxing UnLyrical

Attending the session “A Dr, Patient & Insurer Walk into a Social Network“ at SxSW last year really opened my eyes to the social media obstacles healthcare professionals face. Your child has come down with a rasping cough.

Love PR Daily? Come work for us!

PR Daily

Health insurance, dental, and a 401K plan are all available. If you love PR Daily so much that you dream about working for it, your time has come. If you like to complain about all the stuff you would do to make PR Daily better, your time may have come, too.

San Diego - Taking Back The Chargers Would Be A Bad PR Move

The Stalwart Blog

Furthermore, the sports brand in this region transcends multiple teams; including the rebuilding Padres , top-ranked San Diego State University football and basketball programs , the perennially popular Farmers Insurance Open , the AHL Gulls and others.

3 Strategic Ways to use Press Releases for Meaningful Influence

Sword and the Script

For example, an enterprise software vendor I engaged had a large deal with an insurance vendor that had been pending for an extended period. When we closed another deal with different insurance vendor, we quickly published a press release announcing the new customer in the insurance space.

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Hackers particularly like companies in healthcare, finance and insurance, real estate, manufacturing, government contracting and transportation. Franchise industries, finance, insurance and automotive have similar vulnerability.

How Effectively Does Social Media Drive Word-of-Mouth?


Coupled with the idea that our sphere of influence is far smaller than social networks indicate, how do you insure that the one to 10 percent of actual friends are in the peer group that you want to reach?

7 ways to craft highly engaging content

PR Daily

This article explains different types of health insurance plans: [RELATED: Join us for the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company. ]. Though informative, the article doesn’t explain how to choose the right health insurance plan.

11 examples of exclamation-point abuse

PR Daily

buys you $500,000 of term life insurance!!!” There’s a “Seinfeld” episode in which Elaine breaks up with her boyfriend over his failure to use an exclamation point. If you don’t remember it, Elaine’s boyfriend had written down some phone messages, one of which said that her friend had a baby.