Use these video tactics to market your health insurance offerings

PR Daily

We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks.

Social Selling Training for Insurance Agents and Financial Advisors


Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! .

#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? How can an insurance broker be helpful?

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful?

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros


Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros


I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

Hectic PR and damage control as EpiPen, insurers and Trump make news

PR Daily

According to ABC News : A Congressional panel grilled CEO Heather Bresch in September about the soaring cost, which she has blamed in part on insurers, pharmacy benefits managers and other middlemen that stand between the drugmaker and customer.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Anne R.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study

Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Outbrain is one most recognizable brands in advertising technology (adtech).

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

How to Create an Employer Brand to Hire Better People and Retain Your Best Employees

Maine PR Maven

For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” A brand is a promise. Usually we think of a company brand as the promise made to their customers.

7 Examples of Successful Press Release Boilerplates


Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

How eAssist Dental Solutions changed my office


Like many dental professionals, she found it was taking a lot of time to find and train new individuals in the complicated process that is dental insurance processing. In November of 2016, Dr. Kari Bolen found herself experiencing a string of staff turnover in her front dental office. She had recently heard about eAssist Dental [.]. Advertising Business Uncategorized

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? They huddle around a conference room table. The lights go dark.

7 Examples of Successful Press Release Boilerplates


Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

What You’re Really Paying For When Hiring A Photographer


Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What?

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

We once represented a company that pioneered a specific kind of insurance available online at a great price. The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing.

5 strategies for improving health literacy with digital signage

PR Daily

Clarify insurance terms and connect people to the right coverage. Studies have shown that not understanding basic insurance terminology makes it difficult for people to select the right coverage under the Affordable Care Act.

Bupa expands global newsroom network


million health insurance customers, provides healthcare to around 14.5

A PR Treatment for the Healthcare Industry. Remedy One: Social Media


My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs.

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

We represented a company that was very successful selling specialized insurance online, but because many buyers failed to read and understand the policies they bought, they were disappointed if claims were denied and often vented anger and frustration on consumer complaint boards.

How To Create Interesting Digital Content For A “Boring” Industry


Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content.

9 things to consider before making the leap to being a solo PR consultant

Communications Conversations

hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.”

Digital Experience Architect - Dunwoody, GA

Flack Me

Company: State Farm Mutual Automobile Insurance Company Location: Dunwoody, Georgia Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

After ACA ruling, health care messaging remains a muddle

PR Daily

On Thursday, the Supreme Court ruled by a vote of 6 to 3 that the federal government was in the right in providing health care subsidies to people in states that don’t have their own insurance exchanges. Millions of women get to keep their health insurance—thanks, #SCOTUS !

Do Analysts Have as Much Influence as they Used To?


We’re also less dependent on advisers like realtors and insurance agents because we can access much of the same information that they can. The internet has profoundly changed the way that American’s shop.

Mercedes-Benz Japan launches localized newsroom


Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more).

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7 Examples of Successful Press Release Boilerplates

Beyond PR

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

10 Facts PR Influencers Know to Be True


Skill diversification is career insurance for today’s PR professionals. Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

3 frustrating challenges communicators in highly regulated industries face

PR Daily

This conference will give communicators in utilities, health care, finance, insurance and government the chance to learn from and network with peers in similar industries.

Prepare Your Business for Disaster

Solo PR Pro

This infographic from the Insurance Institute for Business & Home Safety (IBHS) presents practical tips for solo and solo plus businesses to follow. Hurricane Harvey was a powerful reminder of how quickly life can change. A natural disaster can be devastating to a solo or solo-plus agency.

Want to Tell Strong Stories? Make Data Work For You


A great example is a recent Vertafore survey we used to discover the sentiments of millennials working in the insurance industry. After polling 3,500 respondents, we uncovered that nearly 82 percent of millennials would recommend a career in insurance. Image Source: [link].

AirPR Interview Series: Mark Delcorps of


People generally know as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance).

Everything is Measurable in PR

Shift Communications

Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car.

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking. Networking is the oxygen of the connected economy.

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5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

PR Expanded

Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

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Bupa health insurance services and programs support their mission to make sure their members live a longer, healthier and happier life. Bupa is an international healthcare group with a focus on high quality health and care services.

How to Improve Your Social Media Targeting


Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance). Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

Announcing our 2016 Video Awards finalists!

PR Daily

Stolen 1981 Ferrari Recovered After 29 Years, National Insurance Crime Bureau. USI Summit Award, USI Insurance Services. Liberty Mutual Insurance Presents A 360° Quiz: Roadside Dilemma, Liberty Mutual Insurance. Election Insurance, Esurance.

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iPhone Case Cage Match at Fusion PR

Flack's Revenge

  Luckily, it was insured.  My email query to the Fusion PR team set off a frenzied debate, about the best case to protect an iPhone from damage. I am a chronic phone dropper, and my old phone had just died after one too many. 

5 Mistakes You Must Never Make When Marketing To Hispanics: The Rico Vallejos Interview


When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. With that audience, we could focus on selling the AFI brand, chiefly in English – persuading these Hispanics why this brand of insurance was better than the others.