INDUSTRY INSIGHTS YOUR PEERS ARE READING
Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk. by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? MORE
This conference will give communicators in utilities, health care, finance, insurance and government the chance to learn from and network with peers in similar industries. MORE
On Thursday, the Supreme Court ruled by a vote of 6 to 3 that the federal government was in the right in providing health care subsidies to people in states that don’t have their own insurance exchanges. Millions of women get to keep their health insurance—thanks, #SCOTUS ! MORE
Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! . MORE
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here! MORE
The Road to Paid Family Leave, ShelterPoint Life Insurance Company. The Road to Paid Family Leave, ShelterPoint Life Insurance Company. The Road to Paid Family Leave, ShelterPoint Life Insurance Company. Storytelling is the most valuable skill a communicator can have today. MORE
Laura Jameson, senior engagement specialist at Instinctif Partners, tells how a major British insurer identified and involved motivated, widely networked employees in strategizing. Your execs are demanding business value for their investment in communication. MORE
One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful? MORE
Many people don’t realize how little insurance coverage they have until they visit the ER, and then they are shocked at how little their insurance company pays. Communicators know that a sense of humor is extremely personal. MORE
Goosehead Insurance landed No. Check out the five organizations that topped this year’s list: Goosehead Insurance. Workplace culture is about more than flashy amenities. Employees want to work at an organization that promotes creativity and originality and fosters professional growth. MORE
Like many dental professionals, she found it was taking a lot of time to find and train new individuals in the complicated process that is dental insurance processing. In November of 2016, Dr. Kari Bolen found herself experiencing a string of staff turnover in her front dental office. She had recently heard about eAssist Dental [.]. Advertising Business Uncategorized MORE
Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months. MORE
Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). MORE
My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs. MORE
million health insurance customers, provides healthcare to around 14.5 MORE
Health care insurer Aetna is on the legal and PR defensive following a report that some called “shocking.”. The health care insurer has remained silent on social media, however—where it has been slammed with criticism and outrage. MORE
As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study MORE
Still, consumers refused to let the Hartford-based insurer quiet their disdain for the move. We see this as a good investment,” the insurance chief told investors on a call in April, touting the 1.2 MORE
Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations. MORE
In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people. MORE
Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting. MORE
Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. MORE
Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Anne R. MORE
Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? They huddle around a conference room table. The lights go dark. MORE
We represented a company that was very successful selling specialized insurance online, but because many buyers failed to read and understand the policies they bought, they were disappointed if claims were denied and often vented anger and frustration on consumer complaint boards. MORE
hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.” MORE
We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them. Blog fire good people insurance MORE
For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” A brand is a promise. Usually we think of a company brand as the promise made to their customers. MORE
Skill diversification is career insurance for today’s PR professionals. Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. MORE
Clarify insurance terms and connect people to the right coverage. Studies have shown that not understanding basic insurance terminology makes it difficult for people to select the right coverage under the Affordable Care Act. MORE
Health insurance giant Anthem is reeling in the wake of a major data hack that exposed sensitive customer information dating back to 2004. Investigations by federal officials and state insurance commissioners are looking into whether Anthem took sufficient security measures. MORE
We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? How can an insurance broker be helpful? MORE
According to ABC News : A Congressional panel grilled CEO Heather Bresch in September about the soaring cost, which she has blamed in part on insurers, pharmacy benefits managers and other middlemen that stand between the drugmaker and customer. MORE
Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What? MORE
Stolen 1981 Ferrari Recovered After 29 Years, National Insurance Crime Bureau. USI Summit Award, USI Insurance Services. Liberty Mutual Insurance Presents A 360° Quiz: Roadside Dilemma, Liberty Mutual Insurance. Election Insurance, Esurance. MORE
Senior communication strategist—State Auto Insurance (Ohio). Eighty-five years ago today, the manufacturing, selling and distribution of alcohol was once again legal in the U.S. That’s right, folks. On Dec. MORE
We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks. MORE
We once represented a company that pioneered a specific kind of insurance available online at a great price. The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. MORE
The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople. MORE
Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Outbrain is one most recognizable brands in advertising technology (adtech). MORE
Company: State Farm Mutual Automobile Insurance Company Location: Dunwoody, Georgia Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
Insurance Related Topics 
PR Daily
JANUARY 6, 2018
We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks.
Solo PR Pro
AUGUST 21, 2014
We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? How can an insurance broker be helpful?
wiredPRworks
APRIL 9, 2018
Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! .
Solo PR Pro
AUGUST 28, 2014
One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful?
wiredPRworks
SEPTEMBER 21, 2017
Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.
wiredPRworks
JUNE 8, 2016
I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!
PR Daily
JANUARY 13, 2017
According to ABC News : A Congressional panel grilled CEO Heather Bresch in September about the soaring cost, which she has blamed in part on insurers, pharmacy benefits managers and other middlemen that stand between the drugmaker and customer.
Cision
SEPTEMBER 23, 2016
Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Anne R.
Communications Conversations
MAY 1, 2015
As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study
Sword and the Script
SEPTEMBER 18, 2018
Today, she works for ALM Media , a publisher which grew its roots in trade publications for the legal community, but now owns titles beyond just legal including financial services, insurance, and consulting.
Sword and the Script
JULY 3, 2018
Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Outbrain is one most recognizable brands in advertising technology (adtech).
PR Warrior
APRIL 5, 2017
In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.
Agility PR Solutions
SEPTEMBER 24, 2018
The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.
Barokas
NOVEMBER 29, 2018
Benefits above and beyond traditional benefits (health insurance, retirement plan, etc.).
Maine PR Maven
FEBRUARY 16, 2016
For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” A brand is a promise. Usually we think of a company brand as the promise made to their customers.
Mindful Marketing
DECEMBER 14, 2018
Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk. by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season?
Cision
DECEMBER 1, 2017
Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.
BradleyPR
DECEMBER 5, 2017
Like many dental professionals, she found it was taking a lot of time to find and train new individuals in the complicated process that is dental insurance processing. In November of 2016, Dr. Kari Bolen found herself experiencing a string of staff turnover in her front dental office. She had recently heard about eAssist Dental [.]. Advertising Business Uncategorized
PR Daily
SEPTEMBER 14, 2018
Clarify insurance terms and connect people to the right coverage. Studies have shown that not understanding basic insurance terminology makes it difficult for people to select the right coverage under the Affordable Care Act.
Flack's Revenge
JULY 11, 2018
Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? They huddle around a conference room table. The lights go dark.
ReimaginePR
FEBRUARY 20, 2016
Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What?
Cision
NOVEMBER 29, 2017
Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.
PR Daily
AUGUST 9, 2018
This conference will give communicators in utilities, health care, finance, insurance and government the chance to learn from and network with peers in similar industries.
PR Daily
JUNE 25, 2015
On Thursday, the Supreme Court ruled by a vote of 6 to 3 that the federal government was in the right in providing health care subsidies to people in states that don’t have their own insurance exchanges. Millions of women get to keep their health insurance—thanks, #SCOTUS !
Reputation Us
APRIL 14, 2015
My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs.
ImPRessions - Crenshaw Communications
AUGUST 22, 2018
We once represented a company that pioneered a specific kind of insurance available online at a great price. The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing.
Reputation Us
DECEMBER 5, 2018
Participating WBA member banks in the cybersecurity program will receive customized services and day-long training by the specialists and an implementable incident response plan, as well as: Cybersecurity insurance policy review and recommendations.
ImPRessions - Crenshaw Communications
JANUARY 19, 2017
We represented a company that was very successful selling specialized insurance online, but because many buyers failed to read and understand the policies they bought, they were disappointed if claims were denied and often vented anger and frustration on consumer complaint boards.
Presspage
JULY 20, 2018
million health insurance customers, provides healthcare to around 14.5
PR Daily
NOVEMBER 14, 2018
The Road to Paid Family Leave, ShelterPoint Life Insurance Company. The Road to Paid Family Leave, ShelterPoint Life Insurance Company. The Road to Paid Family Leave, ShelterPoint Life Insurance Company. Storytelling is the most valuable skill a communicator can have today.
PR Daily
FEBRUARY 13, 2017
Stolen 1981 Ferrari Recovered After 29 Years, National Insurance Crime Bureau. USI Summit Award, USI Insurance Services. Liberty Mutual Insurance Presents A 360° Quiz: Roadside Dilemma, Liberty Mutual Insurance. Election Insurance, Esurance.
PR Daily
OCTOBER 10, 2018
Goosehead Insurance landed No. Check out the five organizations that topped this year’s list: Goosehead Insurance. Workplace culture is about more than flashy amenities. Employees want to work at an organization that promotes creativity and originality and fosters professional growth.
Cision
DECEMBER 20, 2017
Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content.
PR Daily
FEBRUARY 16, 2015
Health insurance giant Anthem is reeling in the wake of a major data hack that exposed sensitive customer information dating back to 2004. Investigations by federal officials and state insurance commissioners are looking into whether Anthem took sufficient security measures.
Flack Me
OCTOBER 30, 2014
Company: State Farm Mutual Automobile Insurance Company Location: Dunwoody, Georgia Industry: Marketing - Digital Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
PR Daily
DECEMBER 5, 2018
Senior communication strategist—State Auto Insurance (Ohio). Eighty-five years ago today, the manufacturing, selling and distribution of alcohol was once again legal in the U.S. That’s right, folks. On Dec.
Communications Conversations
MAY 1, 2017
hit for your employer share of social security taxes, health insurance, liability insurance, and consider getting disability insurance if you don’t have another source of household income.” Get good insurance-health and disability for example.”
PR Daily
NOVEMBER 21, 2016
Many people don’t realize how little insurance coverage they have until they visit the ER, and then they are shocked at how little their insurance company pays. Communicators know that a sense of humor is extremely personal.
PR Daily
FEBRUARY 12, 2018
Health care insurer Aetna is on the legal and PR defensive following a report that some called “shocking.”. The health care insurer has remained silent on social media, however—where it has been slammed with criticism and outrage.
PR Daily
AUGUST 18, 2016
Still, consumers refused to let the Hartford-based insurer quiet their disdain for the move. We see this as a good investment,” the insurance chief told investors on a call in April, touting the 1.2
AirPR
JUNE 21, 2017
Skill diversification is career insurance for today’s PR professionals. Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.
Presspage
DECEMBER 22, 2017
Besides vehicles, the company also provides financing, leasing, fleet management, insurance and innovative mobility services. PressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more).
PR Daily
DECEMBER 16, 2018
Laura Jameson, senior engagement specialist at Instinctif Partners, tells how a major British insurer identified and involved motivated, widely networked employees in strategizing. Your execs are demanding business value for their investment in communication.
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