Use these video tactics to market your health insurance offerings

PR Daily

We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks.

#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? How can an insurance broker be helpful?

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful?

Social Selling Training for Insurance Agents and Financial Advisors

wiredPRworks

Wondering how social selling training for insurance agents and financial advisors really works - and how it can work for you to attract leads, convert sales and build referrals? Register for “Ultimate Social Selling Webinar for Insurance Pros” today! .

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. Enter pay-per-mile insurance.

Building Your Brand for Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

We Had a Fire

ReimaginePR

We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them. Blog fire good people insurance

Being a Successful Communicator For Your Team

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Mitigating Adverse Childhood Events

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Proving Your Success in Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

How Important is Fake News?

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Anne R.

What Not to do With Social Media

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study

Ten Tools to Help You Become an Informed Voter

Scott Public Relations

The post Ten Tools to Help You Become an Informed Voter appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6.

Tools 52

ESG investors’ CSR concerns go way beyond the environment—what you need to know

Agility PR Solutions

Environmental protection gets most of the global attention within the ESG (Environmental, Social and Governance) sector of investing, but new research from Allianz Life Insurance Company of North America reveals that in the U.S.,

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

Best financial services campaign: Collaborative PR planning and clever packaging boosts BlueShore Financial awareness

Agility PR Solutions

A provider of personal and business banking, wealth management, insurance and commercial lending solutions, BlueShore wanted to increase its brand awareness and fuel growth.

In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

How Brands Create Fans

ImPRessions - Crenshaw Communications

Scott also took us through a current case history by classic car insurer Hagerty, which has built an impressive fanship by creating online forums, special experiences, and generally tapping into the passion of car collectors.

Brand 255

How to Create an Employer Brand to Hire Better People and Retain Your Best Employees

Maine PR Maven

For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” A brand is a promise. Usually we think of a company brand as the promise made to their customers.

What You’re Really Paying For When Hiring A Photographer

ReimaginePR

Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What?

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs.

Why AI won’t Replace PR

Flack's Revenge

The best job insurance against AI is to be our best, solve the increasing communications challenges of today with a smart and human approach, caveat automaton.

7 Examples of Successful Press Release Boilerplates

Cision

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

Barokas Communications Honored as a Top Place to Work in PR by PR News

Barokas

Benefits above and beyond traditional benefits (health insurance, retirement plan, etc.).

How eAssist Dental Solutions changed my office

BradleyPR

Like many dental professionals, she found it was taking a lot of time to find and train new individuals in the complicated process that is dental insurance processing. In November of 2016, Dr. Kari Bolen found herself experiencing a string of staff turnover in her front dental office. She had recently heard about eAssist Dental [.]. Advertising Business Uncategorized

7 Examples of Successful Press Release Boilerplates

Cision

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them.

5 strategies for improving health literacy with digital signage

PR Daily

Clarify insurance terms and connect people to the right coverage. Studies have shown that not understanding basic insurance terminology makes it difficult for people to select the right coverage under the Affordable Care Act.

The surprising origins of brand names

PR Daily

Aflac — American Family Life Insurance Company. Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day.

Brand 171

After ACA ruling, health care messaging remains a muddle

PR Daily

On Thursday, the Supreme Court ruled by a vote of 6 to 3 that the federal government was in the right in providing health care subsidies to people in states that don’t have their own insurance exchanges. Millions of women get to keep their health insurance—thanks, #SCOTUS !

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? They huddle around a conference room table. The lights go dark.

Everything is Measurable in PR

Shift Communications

Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car.

3 frustrating challenges communicators in highly regulated industries face

PR Daily

This conference will give communicators in utilities, health care, finance, insurance and government the chance to learn from and network with peers in similar industries.

AP style rules for commonly confused words

PR Daily

Ensure, Insure and Assure. Use “insure” for references to insurance: The policy insures his life. To decrease stress, consider ‘laying’ down your smartphone and ‘lying’ on the beach.