5W PR

APRIL 22, 2025

Small businesses should: Assess damage and document losses Communicate with insurance providers Rebuild customer relationships Review and update crisis plans Implement lessons learned Conclusion Small businesses must prepare for various crisis scenarios to ensure long-term survival and success.

Examples 78

Examples Small Business Insurance Insurance 78

Flack's Revenge

JUNE 25, 2019

Despite the march to digital transformation, old school documents of all kinds still dominate insurance. Collaborating with Insurers. The next panel was especially interesting as it focused on how insurtechs and insurers can collaborate for the best results. ” Building Excitement for Life Insurance.

Insurance 149

Insurance Insurance Meeting Technology 149

Axia PR

JULY 31, 2022

We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.

Insurance 62

Insurance Insurance Company Strategy 62

PRSay

JUNE 11, 2019

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. PR professionals who represent insurers must now be versed in many new kinds of car insurance.

Insurance 143

Insurance Insurance Sports Telecommunications 143

Ronn Torossian

JANUARY 13, 2021

Businesses invest time, value, and money in these types of collaborations and should have some type of insurance that […]. The post Influencer Target Audience for Marketing appeared first on.

Insurance 195

Insurance Insurance Marketing Strategy 195

Agility PR Solutions

MAY 27, 2020

The post Why having the correct insurance is good for a contractor’s PR appeared first on Agility PR Solutions. However, it can often be easier for large businesses with a huge, professional PR team to do […].

Insurance 78

Insurance Insurance Community Publicity 78

Mark My Words

JANUARY 24, 2025

Financial Times Celebrities and business executives worried about being cancelled over their words or actions will be able to take out insurance to deal with the fallout of being caught up in a social media-fuelled culture war. Chrissy Teigens cancellation over resurfaced messages [this] is the insurance against digital volatility.

Insurance 60

Insurance Insurance Policies Crisis Management 60

Mark My Words

JANUARY 27, 2025

The agency has worked with Samphire Risk, an insurance firm specialising in malicious and hostile risk insurance, for the offer, which is called Preempt. Unlike a retained crisis comms account, the insurance offer would be a one-off payment. The policy is billed as an alternative to retaining a crisis PR agency full-time.

Insurance 60

Insurance Insurance Reputation Agency 60

PR in High Definition

MARCH 24, 2020

There’s an insurance policy for everything these days – and we mean that literally. Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. So, what’s the best path to ensure your reputation, above and beyond insuring it? Is this ridiculous?

Insurance 73

Insurance Insurance Reputation Policies 73

Flack's Revenge

NOVEMBER 17, 2022

Mark Hollmer , a veteran journalist who has covered the property/casualty insurance industry for more than a decade. Mark Hollmer shared best practices for pitching insurance journalists. It was an informative and wide ranging conversation around these questions and others. Call it the “ Ty Sagalow ” effect.

Insurance 156

Insurance Insurance Technology Pitching 156

Axia PR

AUGUST 24, 2020

Crisis PR is key to a great crisis plan, so make sure your insurance helps you pay for it. Having insurance help pay for crisis PR is a big help, but can insurance do that? When your company is in crisis, you’ll take in many sudden expenses that you’ll have to pay for out of pocket.

Insurance 62

Insurance Insurance Crisis Publicity 62

Cision

JULY 26, 2017

Insurance (Providers) -> (Auto insurance, Health insurance, Home insurance, Other insurance). Subscription services – > (Auto insurance, cable TV, Cable TV bundle, High-speed data, mortgage, multi-service customer, online higher education, prepaid debit card, satellite TV).

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

JANUARY 5, 2018

State Farm is running “Don’t You (Forget About Me)”, a commercial featuring the 1985 Single Minds hit in the context of a soup kitchen, supporting the insurance company’s Neighborhood of Good movement.

Film 0

Film Insurance Insurance Creativity 0

Mark My Words

JANUARY 24, 2025

Chrissy Teigens cancellation over resurfaced messages [this] is the insurance against digital volatility. Social media turbo charges any reaction and spreads it around the world in seconds, Borkowski said. He added that in an age where a single tweet can erase a lifetime of credibility think of...Chrissy

Insurance 60

Insurance Insurance Financial Sports 60

PR Job Coach

DECEMBER 18, 2013

With this all said, there are some rules of the road to insure that selfless networking is sustainable. Herewith are some gems to consider and keep in mind to insure maintenance of the virtuous circle of networking. If you have doubts, give it time. Your generosity is likely to be returned many fold.

Insurance 224

Insurance Insurance How To Software 224

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

Leadership 353

Leadership Insurance Insurance B2B 353

Shift Communications

NOVEMBER 5, 2014

Think about what you spend on car insurance or homeowner’s insurance. For the average vehicle, you can spend up to a third of the vehicle’s purchase price on insurance while you own the car. What’s the price of not even knowing what condition the campaign is in until it’s over?

Measurement 159

Measurement Insurance Insurance Newspapers 159

Axia PR

APRIL 22, 2020

So how do insurance companies get in the news? Positive news coverage helps you improve your company’s reputation, and it places your company top of mind for new customers. Customers may not know about your company until they see news coverage about it. Then, you’re on their radar when it’s time to make a buying decision.

Insurance 62

Insurance Insurance Company Reputation 62

Cision

NOVEMBER 26, 2019

Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor.

Insurance 120

Insurance Insurance Media Blogging 120

Axia PR

SEPTEMBER 13, 2022

Effective communication fosters solid relationships and ensures customers fully understand your products and processes – naturally, it is a vital part for all players in the insurance industry. However, only a handful of carriers take this seriously by employing effective communication strategies with their clients.

Insurance 62

Insurance Insurance Strategy Communications 62

Cision

NOVEMBER 29, 2017

Farmers Insurance : [link]. Farmers Insurance stays true to character by focusing on the numbers. Like a serious insurance adjuster, they look to the data to guide them. In that case, readers need to know where, when and how. Data-driven.

Examples 167

Examples Insurance Insurance Fashion 167

Cision

DECEMBER 20, 2017

Flo from Progressive Insurance is an excellent example. Insurance is not a particularly fun industry, but by creating a character that people like, Progressive can develop tons of Flo-related content. The company’s founder could also write about why they started the business to put a face to the company’s name.

Industry 222

Industry How To Insurance Insurance 222

Onclusive

JUNE 21, 2017

Skill diversification is career insurance for today’s PR professionals. In this sense, owned media makes storytelling more accessible to all whereas earned media is largely dependent upon journalist interest. It pays to be a good writer if you work in PR , but having baseline knowledge of digital marketing tactics is powerful too.

Storytelling 329

Storytelling SEO Community Insurance 329

Practical Law Construction

MAY 18, 2022

The case of The Rugby Football Union v Clark Smith Partnership Ltd and FM Conway Ltd joins a growing and I believe important line of cases dealing with issues of co-insurance and subrogation. Note the emphasis on “same insured risk” What happened? So what happened here?

Insurance 52

Insurance Insurance Construction Policies 52

ImPRessions - Crenshaw Communications

JUNE 3, 2021

So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. From my time in journalism, I know the term “byline” as the part of the article where it shows who wrote it. But in PR it usually refers to a trade article bylines by a client executive.

Journalism 344

Journalism Internal International Pitching 344

Reputation Us

JANUARY 23, 2025

Reputation is now an insurable risk that businesses must proactively address. President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. 2025 RepUs Reputation Speaking Topics Whats Your Reputation Health Score?

Reputation 78

Reputation Crisis Insurance Insurance 78

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

OCTOBER 23, 2019

We offer competitive compensation packages, as well as a number of perks and benefits including health insurance, reimbursement for public transportation, reimbursement for gym memberships, happy hours, and snacks. Onclusive is headquartered in Silicon Valley, at the heart of global technology innovation.

Marketing 46

Marketing Case Study Software Analytics 46

Flack's Revenge

JULY 11, 2018

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. How do you get major media recognition for a provider of deep tech for insurance companies? It takes a big idea to attract the attention of consumers and get them to buy your product…”. Examples are all around us.

Insurance 204

Insurance Insurance Advertising Advertising 204

PRSay

JUNE 23, 2021

While law enforcement and other experts strongly advise against paying a ransom, the decision ultimately rests with the company and possibly its insurance carriers. Getting this extended team on board, up to speed and on speed-dial before they are needed will only add to their value and save precious time when a crisis happens.

Crisis 146

Crisis Insurance Insurance Exercises 146

Flack's Revenge

JANUARY 17, 2019

The best job insurance against AI is to be our best, solve the increasing communications challenges of today with a smart and human approach, caveat automaton. Sure, you might have algorithm-generated crappy news stories, and someday bots to deliver crappy PR pitches, maybe even to other algorithms. And the result will be? fill in the blank).

Insurance 234

Insurance Insurance Privacy Interviews 234

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

These sectors may range from education, government and energy to financial services, healthcare and insurance. But thanks to how many industries are affected by general cybersecurity issues, PR teams may gain advantage by diversifying their coverage options based on vertical sectors.

Enterprise 261

Enterprise Privacy Government Software 261

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. Another is the process of being immunized, the immunization, the vaccination, the inoculation.

Communications 190

Communications Insurance Insurance Community 190

Deirdre Breakenridge

MAY 1, 2017

Beginning her career as a Financial Analyst at American Express and before that as a Bond Underwriter at Hanover Insurance Group, Courtney recognized early on the tremendous opportunity social media presented businesses.

Video 283

Video Facebook Social Media Creativity 283

Agility PR Solutions

MAY 30, 2024

That’s just one of several threats lurking out there—and given that precarious scenario, new research findings from risk, safety and insurance SaaS firm […] The post 2024 state of risk: With a marked decrease in risk management over the last year, are we seeing a reckless backslide in an era of high risk?

Insurance 114

Insurance Insurance Data Company 114

OnePitch

JULY 9, 2024

Rebecca covers the business of healthcare with a focus on health insurers and public policy. This week on the show, we have Rebecca Pifer, senior reporter at Healthcare Dive.

Healthcare 104

Healthcare Insurance Insurance Policies 104

Prowly

APRIL 11, 2025

Fun fact: Some companies invest in reputation insurance, a specialized form of insurance coverage that helps businesses recover operationally and financially after their public image has been torn. It includes coverage for costs incurred from public relations efforts, legal fees, and lost revenue.

Reputation 104

Reputation Measurement Report Brand 104