Use these video tactics to market your health insurance offerings

PR Daily

We’ve identified seven areas where health insurers can benefit from use of video content in their marketing strategies: 1. To show how insurers’ plans are a good fit for members and prospects, video can offer website tours, promote mobile apps and highlight member discounts and perks.

UK Media Moves including Sifted, YourMoney.com, the Insurance Times, Bustle UK and more

Cision

Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor. Media Blog

Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing

PR Daily

The post Measuring risk for ‘scandal insurance,’ Walmart defends gun sales, and yes, pumpkin-spice Spam is a thing appeared first on PR Daily. Also: AP Stylebook offers a back-to-school guide, Tiffany markets diamonds for men , and YouTube changes its copyright policies.

UK Media Moves including Sifted, YourMoney.com, the Insurance Times, Bustle UK and more

TrendKite

Marie Maward has joined Sifted from Bloomberg News, Paloma Kubiak has returned to her role of Deputy Editor at YourMoney.com and Bustle UK appoints a new Executive Editor

#SoloPR Topic Chat Preview: Health Insurance

Solo PR Pro

We’ll be addressing one of the most vexing challenges facing many solo and small businesses: health insurance. Is it a factor even if I go with a private insurer? What do I need to know about my chances of getting insurance today? How can an insurance broker be helpful?

Self-Employed Health Insurance – Your Questions Answered

Solo PR Pro

One of the most vexing challenges facing many self-employed solo and small businesses is health insurance – and this challenge has only become more complicated in recent years. Is it a factor even if I go with a private insurer? How can an insurance broker be helpful?

Digital Marketing Transformation Webinar for Insurance Sales Reps Pros

wiredPRworks

Where can you find a digital marketing transformation webinar for insurance sales rep pros? Inspiration: How Barbara went from the absolute worst group insurance sales rep in the company to winning a sales trip to Hawaii – in 18 months.

LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! Barbara Rozgonyi to Present LinkedIn Marketing Strategies for Insurance Pros at MDRT Conference. It's almost here!

Fostering Insurtech Success at GILS 2019

Flack's Revenge

Despite the march to digital transformation, old school documents of all kinds still dominate insurance. Collaborating with Insurers. The next panel was especially interesting as it focused on how insurtechs and insurers can collaborate for the best results.

Hectic PR and damage control as EpiPen, insurers and Trump make news

PR Daily

According to ABC News : A Congressional panel grilled CEO Heather Bresch in September about the soaring cost, which she has blamed in part on insurers, pharmacy benefits managers and other middlemen that stand between the drugmaker and customer.

What Makes News ‘News’

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

The Real Value of Virtual Reality for Healthcare PR

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Advancing Healthcare’s Abilities: ABS Virtual Office

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

The Importance of Staying Current on the Tech Innovations That Affect Our Clients

PRSay

Insurance industry innovations. I was reminded of this trend this past October, when I attended InsureTech Connect in Las Vegas, an annual showcase for the latest technology in the insurance industry. Enter pay-per-mile insurance.

We Had a Fire

ReimaginePR

We called our Insurance Brokers (Cowan) and they put us in touch with our Insurance Company (Intact) and they were awesome. Con-Tech , Carleton Chimney , Intact , Trinity Gallery and Cowan Insurance were there when we needed them. Blog fire good people insurance

The Misinformation Age: Misinformation, Lies, and Communications

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Building Your Brand for Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Avoid Alienating Your Audience

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Keeping Up With Your Content

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Resilient Power in Home Healthcare

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Being a Successful Communicator For Your Team

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

This Is Our Lane: Why Gun Control is a Health Issue

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Mitigating Adverse Childhood Events

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

How Important is Fake News?

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Proving Your Success in Public Relations

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

What Not to do With Social Media

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

CAPP Publishes Recommendations for Telehealth

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For Insurance Networking News, end users are defined as insurance companies (not brokers or agencies) so story pitches on insurers (or re-insurers) adopting or advancing tech utilization are appropriate. Anne R.

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Ten Tools to Help You Become an Informed Voter

Scott Public Relations

The post Ten Tools to Help You Become an Informed Voter appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations. The 2018 midterm elections are now right around the corner—only five days remain before the polls open on November 6.

Tools 52

The “social CEO”: How AmFam’s Jack Salzwedel manages his social media profiles

Communications Conversations

As part of that research, I stumbled on American Family Insurance CEO, Jack Salzwedel. Case Studies american family insurance social media jack salzwedel social ceo social media case study twitter ceo twitter ceo case study

Pizza Protection

Mindful Marketing

Insurance lessens the impact of such events, but what about damage to pizza ? For that reason, the company recently introduced “ carryout insurance.” How much does the pizza insurance cost? Those events could prove financially devastating, if not insured.

CONTENT MARKETING CASE STUDY – How Bupa is turning itself into Australia’s go-to destination for health-related information

PR Warrior

In Australia, Bupa is best known for its health insurance business but it is also a leading private residential aged care provider with more than 70 care homes across the country, operates dental and optical networks as well as provides… MORE. Bupa is an international healthcare group that serves 32 million customers in 190 countries, and employs 84,000 people.

Socially responsible investing and ESG—not just a millennial trend

Agility PR Solutions

While millennials seem to be the generation most interested in applying their ideals on environmental, social and governance (ESG) issues to their finances, Gen Xers and baby boomers are also expressing growing interest, according to new research from Allianz Life Insurance Company of North America.

ESG investors’ CSR concerns go way beyond the environment—what you need to know

Agility PR Solutions

Environmental protection gets most of the global attention within the ESG (Environmental, Social and Governance) sector of investing, but new research from Allianz Life Insurance Company of North America reveals that in the U.S.,

Best financial services campaign: Collaborative PR planning and clever packaging boosts BlueShore Financial awareness

Agility PR Solutions

A provider of personal and business banking, wealth management, insurance and commercial lending solutions, BlueShore wanted to increase its brand awareness and fuel growth.

In era of eroding trust, occupations we find most—and least—trustworthy

Agility PR Solutions

The delicate balance of “trust” has reached a fever pitch in 2018—especially when it comes to Americans’ faith in those in a wide range of occupations, such as journalists, politicians, teachers, doctors, bankers, realtors, and car and insurance salespeople.

How to Create an Employer Brand to Hire Better People and Retain Your Best Employees

Maine PR Maven

For example, Geico promises that “15 minutes or less can save you 15% or more on your car insurance.” A brand is a promise. Usually we think of a company brand as the promise made to their customers.

What You’re Really Paying For When Hiring A Photographer

ReimaginePR

Insurance: Camera insurance. Your photographer will most likely be paying either a monthly or yearly fee to protect their equipment; and the prices of insurance vary immensely depending on the amount of gear they own. Let’s not forget about business insurance. “What?

A PR Treatment for the Healthcare Industry. Remedy One: Social Media

Reputation Us

My insurance gave me a list of covered physicians and clinics, but none of them particularly stood out. The last time I searched for a new healthcare provider, I had a difficult time. I conducted countless Google searches, but I still couldn’t fully decipher which physician fit my needs.