How to Boost Your Reputation on Google

Cision

The Benefits of Boosting Your Reputation. The post How to Boost Your Reputation on Google appeared first on Cision. When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? You Google them.

Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past.

Trending Sources

7 PR Tips For Digital Reputation Management

ImPRessions - Crenshaw Communications

One foundation of a good public relations campaign is reputation management. The growth of social and digital media, of course, presents both challenges and opportunities for reputation management. imPRessions public relations reputation Crenshaw Communicationse digital PR PR

Reputation Management: Making Employees Brand Ambassadors

Ron Torossian

Reputation management is no easy feat for any company. The post Reputation Management: Making Employees Brand Ambassadors appeared first on 5WPR CEO Ronn Torossian Founder's Blog. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Need some convincing? Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust.

Online Reputation Management Needs to be a Part of Today’s Curriculum

Melissa Agnes

Either way, proper management of one’s online reputation / personal brand is absolutely a subject that must be incorporated into today’s curriculum. Teaching students proper online reputation management. Online Reputation Management Studying / Teaching Crisis Communication

Why PR pros must own reputation management

PR Daily

Reputation management” was once strictly a PR term. In the past few years, however, reputation management was taken over by the search engine optimization world. Online reputation is more than search results. Today, reputation management and cybersecurity are joined at the hip.

Why Gamble With Your Reputation?

Melissa Agnes

Yet companies still gamble with their reputation. The science of doing this is called reputational risk management. Reputational risk management vs. crisis management. Listen: TCIP #023 – Managing Reputational Risk with David Van. The post Why Gamble With Your Reputation?

College Reputation Arms Race – And Puppies

David PR Group

What defines a good college reputation these days? One thing I know for sure is that many of the nation’s thousands of colleges and universities are engaged in a reputational arms race. Yet here’s the wrinkle: How important is reputation in the minds of would-be applicants?

Time for PR to Take Back Reputation Management

David PR Group

As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. We need to take back reputation management.

Opinion polls – A damaged reputation?

PR in High Definition

The post Opinion polls – A damaged reputation? This year’s election was meant to be the one of the most unpredictable nights in British politics. Instead – by Friday lunchtime – the Conservatives had a 12 seat majority, and Ed Miliband and Nick Clegg had both resigned as party leaders. Central to the conversation and subsequent fallout has been a focus on the […]. appeared first on Firefly Communications. Uncategorized atomik elections opinions politics polls

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. This creates a large network for discussing issues in the pharmaceutical industry, thereby impacting their public reputation.

Cybersecurity, Human Error and Online Reputation

David PR Group

Human error took center stage this week in the world of crisis and reputation management. The incident made worldwide headlines and PwC took a tremendous reputational hit. With many reputation issues, people simply make mistakes.

Why Your Thought Leadership Needs a Reputation Strategy

Stern + Associates

Don’t think you need a reputation strategy? The post Why Your Thought Leadership Needs a Reputation Strategy appeared first on Stern Strategy Group. Brand Strategy Thought Leadership building reputation business reputation management reputation marketingThink again. Here’s how to define your thought leadership image before others do it for you.

Online Reputation Management Guide for 2015

The Proactive Report

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. Every interaction affects your image and your reputation.

Report: The best (and worst) brand reputations

PR Daily

According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. It’s tough to sum up the importance of brand reputation in a single quote, but this comes close. On the “worst reputation” side, here are the top (or bottom) 10, in ascending order: 10.

Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

PR pros, rev up your reputation

PR Daily

Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner.

Weekly Roundup: Reputation

Waxing UnLyrical

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. Social Silo Mentality: Is your online reputation suffering? Is Online Reputation Management Dead?

The economics of reputation toolkit

Stuart Bruce

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue?

Brand Clarity Comes Before Trust & Reputation

Rock the Status Quo

Without total clarity around these questions, how can you possibly develop the kind of messaging, awareness and reputation that sticks? It’s caring about reputation and giving value.

4 reputation management questions worth asking

PR Daily

Like a canary in a coal mine, the recent trend in high profile crises wreaking havoc on well-established personal and brand reputations within a matter of days is a signal too perilous to ignore.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

In some ways it’s a healthy sign, but there’s also reason for an ordinary business to fear the reputation damage resulting from a leaked claim by a disgruntled employee or competitor. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications.

Brand Image vs. Reputation: What’s the Difference?

TrendKite

Most PR professionals would agree that both brand image and reputation are important, but it is not uncommon to use the terms interchangeably or confuse one for the other. Brand Management Brand Reputation Management

3 Tips to Build Your Reputation on TripAdvisor

David PR Group

Sites like TripAdvisor enable the owner of a property, restaurant or attraction the option to respond to reviewers publicly, and this has become another key aspect of managing one’s reputation on the site. DavidPRBlog online reputation management Review Sites TripAdvisor

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

Stuart Bruce

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation.

Quantitatively Measuring Reputation for your Brand

TrendKite

It’s our brand reputation. It’s funny though, that we find that companies that are fanatical about gathering objective data on every other part of the business often make no effort to quantitatively measure the reputation of the brand.

4 Considerations for Managing Your Brand Reputation Online

PR 20/20

Monitoring and measuring your brand's online reputation is a critical responsibility. Your brand reputation impacts every aspect of the business. Below is a guest post by Elizabeth Victor, a brand advisor for Isentia.

How to Measure Reputation

David PR Group

Harris Reputation Quotient attributes. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S.

Does PR Have a Reputation Problem with the Media?

PR News

The post Does PR Have a Reputation Problem with the Media? Communications Crisis Management Digital PR General Media Relations Research Social Media Staffing and Management Water Cooler branding crisis management media relations PR public relations reputation

Fake News Can Damage Your Corporate Reputation

David PR Group

Tremendous reputational damage – and lost revenue – could be in the offing. If nothing else, this is yet another warning shot and reminder that every business needs to be continually monitoring its online reputation. David online reputation online reputation management

Wegmans tops brand reputation list

PR Daily

Which major brand has the best reputation, according to the Harris Interactive Reputation Quotient ? Wegmans, a grocery chain with a scant 85 stores, is this year’s reputational champ.

Report: 2016's most reputable brands

PR Daily

The importance of a brand’s reputation can’t be stressed enough. The Reputation Institute has released its annual list of the world’s most reputable companies, and there are some familiar faces in the top 10: Rolex.

#Bendgate Bites Into Apple’s Reputation… For a Moment

LTPR

There are and always will be haters […] The post #Bendgate Bites Into Apple’s Reputation… For a Moment appeared first on LTPR. Just like any Apple release, the iPhone 6 and 6 Plus were met with lines reminiscent of a Star Wars movie premiere.

Are You Tracking Both Brand Image and Reputation?

TrendKite

Some PR pros don’t make a distinction between brand image and reputation, but we think it is important to track and craft strategies to manage each

Trust and Online Reputation Management

The Proactive Report

Don’t leave this vital element of your reputation to chance. Online PR Reputation Management online online reputation management ORM reputation reviews

Fix (or Establish) Your Brand Reputation

Shift Communications

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Warren Buffet once said, “It takes 20 years to build a reputation and five minutes to ruin it,” and we agree.

3 ways PR pros can maintain a positive brand reputation

PR Daily

Managing your organization’s reputation is important to avoid potential crises and negative publicity. Here are three reputation management tips to keep your brand’s online image positive. To ensure your reputation management efforts remain positive, look at your organization’s website.

TCIP #023 – Managing Reputational Risk with David Van

Melissa Agnes

It takes years and continual effort to build a strong reputation, and sadly, it can take mere minutes to destroy it. Social media and the online world have heightened the reputational risk that lingers and threatens today’s organizations. How trust impacts reputation.

TCIP #039 – 5 Digital Trends That Impact Your Online Reputation with Martin Waxman

Melissa Agnes

In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. So what does this mean for your reputation and how can you use this to your advantage, especially when Google keeps changing their algorithms?