Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
Professor Sucher argues that, had Muilenberg framed the accidents more broadly by acknowledging uncertainty and pledging to investigate a possible connection between the two crashes, he might have limited the damage to Boeing’s reputation. A consumer-products company, on the other hand, typically has a fine-tuned sense for a reputation threat. There was no “reputation radar” here, and for Boeing, things will get worse before they get better. CC BY-SA 4.0.
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