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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Pitches That Placed: How to Pitch Travel + Leisure

OnePitch

Travel + Leisure reaches “more than 16 million travelers every month, and our team includes a network of hundreds of writers and photographers across the globe, all providing a local eye on the best places to stay, eat, see, and explore.” From Digiday to Fast Company, we have you covered with all the examples you need.

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Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

But, look how much has changed in 10 years (keep in mind, in 2007, the iPhone was invented). FACT: Local media continues to struggle as well. SUPPORT: Viewership for early morning (down 12%), evening (down 19%) and late night news broadcasts (down 31%) have all fell since 2007. The 10 pm local news. A whole lot, methinks.

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The bill we will all eventually pay.

Maxim Behar

On the one hand, the literally empty shops were filled for hours with brand new goods - ordinary and luxury, imported and local, but at prices ten times higher than the previously subsidized ones. I don't want to start with the local economic view from so long ago, though. It was a shock, even a two-way shock.

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[Guest Post] Five Ways to Ensure Your Next Speaker Lineup Includes More Than Just Middle Aged White Guys

Deirdre Breakenridge

Since 2007, 57 keynote speakers at Apple’s Worldwide Development conference have been men. Frankly, all companies and/or events should have this to protect your attendees and speakers, no matter what. She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1]

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Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Since 2007 this blog has been dedicated to educating about PR. Blind pitches from companies and DIY services… where I know that the company was either too cheap or green to hire a PR person are immediately disregarded.

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Happy ThanksGiving Every Day

wiredPRworks

To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007. Want to reach local journalists and influencers? Thanksgiving is a great time to think big and write a personal note to authors, bloggers, company presidents and yes, your mom and dad for the good things in your life. Send Gifts!