Developing A PR Campaign For International Hotels

Ronn Torossian

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun. In a field as highly competitive as hospitality, the right PR strategy is the best way for today’s international hotels to get ahead of the game.

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Our Favorite Hotels in Seattle Now


” “The hotel’s 180,000 square feet of retail space accounts for a whopping $1.2-billion expansion of the Bellevue Collection mall in the Lincoln Square shopping district, and its food and dining program has some serious star power, with a hidden speakeasy and farm-to-table restaurant both helmed by James Beard Award-winning chef Jason Wilson.” The post Our Favorite Hotels in Seattle Now appeared first on Barokas Public Relations.


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Facebook is building its own Hotel California

Communications Conversations

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Really good topic–this won’t be the last time we talk about this development.

Google beefs up marketing features for flights, hotels and more

PR Daily

The company announced via an AdWords blog post new features that will affect how users can search for flights, hotels and broad shopping terms like “women’s athletic clothing” on their mobile devices. On the travel side, users can expect the following updates: Hotel smart filters: These will allow users to filter based on ratings, price or specific hotel features like “pet friendly.”.

All Hotels Need a PR Plan


Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For all types of hotels and whether or not a PR professional is in their budget, it’s still important to get the word out and keep getting it out. Either look for or create something unique to your hotel, maybe horse riding lessons or putting that tub with sauna jets out on a private balcony overlooking particularly scenic views.

Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking?

Melissa Agnes

Union Street Guest House, a hotel in Hudson, New York, is being slammed for a policy they put in place in order to prohibit wedding parties from posting negative online reviews about them. This story has taken off today, making headlines, and the hotel has since removed this policy from their website and posted the following statement to Facebook: “The policy regarding wedding fines was put on our site as a tongue-in-cheek response to a wedding many years ago.

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Planters pauses Mr. Peanut’s death ads, Bakers Square and Villiage Inn file for bankruptcy, and hotel gets sassy for Valentine’s Day

PR Daily

Hotel conceives a ‘baby-making’ contest for Valentine’s Day. 14 nears, a hotel in Victoria, British Columbia, is taking a different spin on the term “afternoon delight.” Posted by Hotel ZED on Thursday, January 23, 2020.

Irate fans who spent thousands to see Adele in Las Vegas demand star pays for flights and hotels after finding out MID-AIR that she has axed her entire residency just 24 HOURS before first gig – as PR experts warn this is a ‘disaster’ for the star

Mark My Words

Daily Mail Adele fans today demanded the singer covers the cost of their Las Vegas flights and hotels after her ‘astounding’ decision to axe all her shows at the 11th hour when many were flying in or had already arrived in the entertainment capital of the world. He told MailOnline that they spent $445 on each ticket, $1,600 on flights and hotel as well as $100 on Covid tests. I’ve already spent $1200 between airfare, hotel, and the concert tickets.

Yorkshire’s most romantic hotel–OX Pasture Hall

Norton's Notes

Last weekend I was kindly invited to Ox Pasture Hall to sample the hotel and see what I thought about it and the surrounding area. As I have been blogging for almost eight years now, I do get offered a lot of things to review on the blog but sadly due to time restraints, I don’t tend to take them up very often, but this really seemed like an interesting offer as the hotel looked stunning online. Food Hotels Reviews Yorkshire hotels OX Pasture Hall Scarborough

Ten Signs You Need to Get Out of the House and Travel

Landis PR

Longtime LCI friend and client Jon Handlery owns the Handlery Hotels properties in San Francisco and San Diego. If the travel bug has bitten you, you can take advantage of the “Save Now Stay Later” package at the Handlery Hotels in San Francisco and San Diego.

Marriott’s Aynat Ravin on real-time insights and data in the travel industry


The NewsWhip screen serves as a backdrop with select insights that are shared on a daily and weekly basis with both our hotels and brands. Lastly, Marriott Bonvoy members are also able to earn points on eligible hotel charges.

Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation

PR Daily

Hotels seek $250B aid package. The hotel industry said it was expecting to lose $1.4 billion in revenue every week on account of the virus, according to statements from the American Hotel and Lodging Association and the U.S.

Real Life Crisis Plans

HMA Public Relations

Read more about the crisis efforts of the hotel he was staying in. Crisis Communications Featured PR Observations and Preferences Chile public relations global network Santiago Scott Hanson Singular HotelDuring a recent trip to Santiago, Chile for semi-annual PRGN meetings, Scott found himself in the middle of a state of emergency. The post Real Life Crisis Plans appeared first on HMA Public Relations.

Oscar Nominated Films and Their PR Takeaways

Reputation Us

Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson The Oscars are finally (almost) here! Every year I look forward to the glitz and glamour of Hollywood’s star-studded event. As a PR pro, The Academy Awards provide a wealth of takeaways on real time brand marketing, promotional tactics and more; coincidentally, it also makes for great blogging! This year, I had the privilege of […].

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Trump Hotels rebrands, shifts focus to millennials

PR Daily

Reports say Trump Hotels is among the first to suffer. This week, execs announced that its newest hotels will no longer feature Trump’s name—long a hallmark of the company’s properties. The new hotel line—a luxury brand marketed to millennials—will be called Scion. Here’s insight from hotel booking site Hipmunk : The share of bookings at Trump Hotels on Hipmunk as a percent of total hotel bookings are down, decreasing 58.46

Hilton, Choice Hotels garner positive PR for extended parental leave

PR Daily

The move garnered some positive feedback for the hotel chain on Twitter: @Probstisms , maybe we should switch from @Marriott to @HiltonHotels ! Choice Hotels announced that it would extend its parental leave and family care benefits in the United States. In a statement , Choice Hotels HR chief Patrick Cimerola said that the policy reflects “the needs of our diverse workforce and takes a holistic perspective on work/life balance.”.

Will a Trump Hotels rebranding woo a new audience?

PR Daily

For Trump Hotels, it’s everything. What’s the point of staying at a luxury hotel if you can’t Instagram your room’s million-dollar view? The travel site Hipmunk recently announced that Trump Hotel bookings had declined nearly 60 percent in the first half of 2016. From a marketing standpoint, Trump Hotels should consider dropping its name altogether. This doesn’t bode well for the future of Trump Hotels. What’s in a name?

Tripadvisor and how to get fined for negative reviews

Norton's Notes

Tony and Jan Jenkinson, had been on their way to Oxford to visit family, when they stopped off at a Blackpool hotel to split up their journey. The couple then felt they received a poor quality of service at the hotel and in turn wrote a negative review on Tripadvisor. The hotel then decided to take £100 off their card as a fine for this review. The Broadway Hotel had imposed the fine on the couple after they described the hotel as a “rotten stinking hovel.”

Ten things I learnt from my trip to Cuba

Norton's Notes

The hotel we were staying in was a five star complex in Cayo Coko and it had everything you normally receive at a hotel in the topics. There is a lot to learn about a communist country, outside of the confines of the hotel it felt extremely controlled and everyone seemed a little sad and rather poor. So we went to the hotel shop to see if we could get one. Take your own butter – I am not sure if it was just us but our butter was almost inedible at the hotel.

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Strengthen Your Marketing Channels in 2015

David PR Group

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset. It wants people to know that when you visit one of its hotels, you will have an experienced bartender mixing your drinks.

Big Data and the Human Experience


Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. The conversations included thoughts and insights from some of … Continued. All About Tech big data data analysis Dell human experience self-actualization

The Moscow Marriott

Flatiron Communications

” Of course, the guy lounging by the Marriott Hotel pool, tablet in hand connected to the Internet via his cellular network, has no intention of fomenting an uprising against hotel management. In his Boing Boing piece titled “Marriott plans to block personal wifi hotspots,” Glenn Fleishman wrote: “The hotel chain and some others have a petition before the FCC to amend or clarify the rules that cover interference for unlicensed spectrum bands.

Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

Hotels open their doors. My personal favorite move from an organization during this crisis is from the hotel industry. The effort is called “Hotels for Hope” and is quite a meaningful step in keeping health care workers and their families safe.

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4 essential branding tips for hospitality marketers

Agility PR Solutions

Whether someone is traveling for business or leisure purposes, choosing which hotel to stay in is top of the priority list. They will consider several factors when making their decision including the price and the location, but another key point of comparison is the branding.

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What Consumers Think About Travel Technology


Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. It’s catching on, and one of the driving forces may be the “MagicBand,” a wrist-worn device that visitors to Disney’s theme parks and resorts that hotel guests get for free and park visitors can purchase for a small fee. While many airlines and hotels have created booking apps, those apps have not caught on.

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Hyatt's CPAC PR Disaster

Flack Me

Category: Flack Me Summary: In an unusual step for a major hotel group, Hyatt felt compelled to issue multiple news releases rejecting Nazi symbolism after the conference was held in one of its hotels

Do This One Simple Thing Every Day for a Picture-Perfect PR Life

PR News

For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. So important is it that the picture matches the reality that the Katikies hotel has a full-time… Continued. It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. The post Do This One Simple Thing Every Day for a Picture-Perfect PR Life appeared first on PR News Blog.

3 Proactive Ways to Protect Your Brand Image and Reputation


Remember the moral protests that tarnished the reputation of the Beverly Hills Hotel? Slander against brands and bad press isn’t rare. Each year has its fair share of PR faux pas, leading businesses into choppy waters.

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Mandalay Bay Sues Shooting Victims. Blowback is harsh.

Ronn Torossian

Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017. As incendiary headlines go, this one is tough to beat. Reaction to the headline, as it made the rounds on social media, was swift and vitriolic. People reacted with rage, directed against the Mandalay, the ownership, and, in general, the class of … READ MORE ».

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Do the Olympics have an “American” problem?

Ronn Torossian

Travel experts and other prognosticators are blaming high travel costs, few hotels, and, of course, the less than cordial relationship Washington DC has with North Korea. The Winter Olympics kicked off in Pyeongchang this week, and there’s no doubt the world was watching… for a lot of different reasons. But, looking into the stands, there was a definite disparity. Relatively few Americans made the trip.

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Boosting The Hospitality Business with PR

Ronn Torossian

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Before you start worrying about anything else, make sure that every person who walks through the doors of your establishment feels at home.

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As Hurricane Florence hits, major companies respond with help for victims

PR Daily

Several organizations in the travel industry, specifically hotels and airlines, are removing fees and loosening rules to help those affected. Some hotels are also offering special rates. Other hotels, including InterContinental Hotels Group, Marriott International and Hyatt, are waiving cancellation fees and relaxing pet policies—or urging the hotels within areas affected by the hurricane do so.

Supervisor fired for hanging black “slave” doll in employee break room

PR Daily

A general manager’s response to a recent racially charged incident at the Adam’s Mark Hotel in Kansas City may not be enough to stem criticism—or legal action. Jaysyn Craddock, an employee of the hotel, said that on July 21, a white supervisor hung a black “slave” doll from a plastic bag fashioned to look like a noose in the hotel’s break room. White supervisor hangs black slave doll w/ plastic bag noose @ Adams Mark Hotel.

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Netflix leader defends Chappelle program to employees, US marketers increase diversity in content, and Facebook outlines protections for public figures

PR Daily

Hello, communicators: is launching a contest to find a bath connoisseur—or “Bath Boss”—that it hopes will help save the hotel bathtub as an amenity for guests. Also: searches for bathtub influencer, Chipotle execs explain strategy for investing in talent, and more.

Setting the right earned media objectives for your brand


For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

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Brexit uncertainty calls for targeted, transparent employee communications

Agility PR Solutions

It affects the whole workforce—with sectors including retail, hospitality (hotels and restaurants), automotive and […]. As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation. This is not just related to CEOs and key decision makers, who are delaying choices based on what happens next. The post Brexit uncertainty calls for targeted, transparent employee communications appeared first on Agility PR Solutions.

Zipped Me on FOX

PR for Anyone

She used to travel a ton for work and would have to ask housekeeping at the hotel or get the bellhop to get her dress zipped up all the way. She actually asked a stranger in the hallway of a hotel to zip her up, and that was her aha moment.

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4 storytelling lessons from 100 years of ‘The Hilton Effect’

PR Daily

The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers. Considering it’s grown from one hotel to more than 5,700 hotels and 17 brands in 113 countries and territories, the chain has a lot to commemorate—but it didn’t want to mark the occasion with only statistics and accomplishments. Without people, our hotels are just buildings,” Dubois says.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers


June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers


June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be. As we marched toward Opening Day, one thing was clear: our PR approach had to be as non-traditional as the hotel itself.