Developing A PR Campaign For International Hotels

Ron Torossian

Having a strong PR strategy is crucial within the hotel industry. Hotels are all about experience, and customers want to know that they can trust the company that’s going to be looking after them – whether it’s for a night or two weeks of vacation fun.

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Our Favorite Hotels in Seattle Now

Barokas

The post Our Favorite Hotels in Seattle Now appeared first on Barokas Public Relations. W Bellevue continues to impress: “Directly across Lake Washington, the Eastside has gotten a major upgrade thanks to the new W Bellevue.”

All Hotels Need a PR Plan

5W PR

Whether a hotel is small, inexpensive, luxury, a resort, near a national park, or something else, PR should be a primary concern for any destination. For small hotels, using social media platforms is a good way to do some targeted advertising without spending a lot of money.

Trump Hotels rebrands, shifts focus to millennials

PR Daily

Reports say Trump Hotels is among the first to suffer. This week, execs announced that its newest hotels will no longer feature Trump’s name—long a hallmark of the company’s properties. The new hotel line—a luxury brand marketed to millennials—will be called Scion.

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Hotel Fines Newlyweds $500 For Negative Reviews – What Were They Thinking?

Melissa Agnes

Union Street Guest House, a hotel in Hudson, New York, is being slammed for a policy they put in place in order to prohibit wedding parties from posting negative online reviews about them.

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Facebook is building its own Hotel California

Communications Conversations

Facebook wants to be ubiquitous with your entire web experience, but to use another analogy; they’re out to build the web’s version of the Hotel California. Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness.

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Google beefs up marketing features for flights, hotels and more

PR Daily

The company announced via an AdWords blog post new features that will affect how users can search for flights, hotels and broad shopping terms like “women’s athletic clothing” on their mobile devices.

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Hilton, Choice Hotels garner positive PR for extended parental leave

PR Daily

The move garnered some positive feedback for the hotel chain on Twitter: @Probstisms , maybe we should switch from @Marriott to @HiltonHotels ! Choice Hotels announced that it would extend its parental leave and family care benefits in the United States.

Hotel Review – Applegarth Villas Bowness Windamere

Norton's Notes

We did the usual extensive search online and TripAdvisor and came across an adults only hotel called Applegarth Hotel which is located about a mile from the boat port of Bowness. To the back of the hotel is a quiet field which means you aren’t overlooked.

Yorkshire’s most romantic hotel–OX Pasture Hall

Norton's Notes

Last weekend I was kindly invited to Ox Pasture Hall to sample the hotel and see what I thought about it and the surrounding area. The hotel is widely known to boast an excellent reputation for outstanding food with a fine dining feel and excellent service.

Oscar Nominated Films and Their PR Takeaways

LTPR

Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson The Oscars are finally (almost) here! Every year I look forward to the glitz and glamour of Hollywood’s star-studded event.

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Strengthen Your Marketing Channels in 2015

David PR Group

The event was sponsored by Intercontinental Hotels and Bacardi , and the publicized goal was to choose a signature specialty cocktail that will be showcased in the hotels next year. The hotel chain’s goal was fairly clear to me from the outset.

The Moscow Marriott

Flatiron Communications

” Of course, the guy lounging by the Marriott Hotel pool, tablet in hand connected to the Internet via his cellular network, has no intention of fomenting an uprising against hotel management. Marriott Hotels Russia Vladimir Putin

Ten things I learnt from my trip to Cuba

Norton's Notes

The hotel we were staying in was a five star complex in Cayo Coko and it had everything you normally receive at a hotel in the topics. So we went to the hotel shop to see if we could get one. Food Hotels Reviews

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Big Data and the Human Experience

AirPR

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel.

Mandalay Bay Sues Shooting Victims. Blowback is harsh.

Ron Torossian

Apparently, the owner of the Mandalay Bay Hotel in Las Vegas has filed a lawsuit against more than 1,000 victims of the mass shooting that took the lives of 58 people and wounded many more at a concert back in 2017. As incendiary headlines go, this one is tough to beat.

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What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. While many airlines and hotels have created booking apps, those apps have not caught on.

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Tripadvisor and how to get fined for negative reviews

Norton's Notes

Tony and Jan Jenkinson, had been on their way to Oxford to visit family, when they stopped off at a Blackpool hotel to split up their journey. The couple then felt they received a poor quality of service at the hotel and in turn wrote a negative review on Tripadvisor. The hotel then decided to take £100 off their card as a fine for this review. The Broadway Hotel had imposed the fine on the couple after they described the hotel as a “rotten stinking hovel.”

Do the Olympics have an “American” problem?

Ron Torossian

Travel experts and other prognosticators are blaming high travel costs, few hotels, and, of course, the less than cordial relationship Washington DC has with North Korea.

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As Hurricane Florence hits, major companies respond with help for victims

PR Daily

Several organizations in the travel industry, specifically hotels and airlines, are removing fees and loosening rules to help those affected. Some hotels are also offering special rates.

Boosting The Hospitality Business with PR

Ron Torossian

Even if you only have one location – restaurant, bar, hotel and the like, public relations should be part and parcel of every day. There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service.

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Best brand launch: Newlink’s stellar campaign repositions adults-only Cancun resort

Agility PR Solutions

When Mexican vacation and hospitality company Original Group invested $54 million to relaunch Temptation Cancun Resort, one of the first hotels in Cancun, in December 2017, the company engaged Newlink for a 22-month communications campaign.

Moving Target: How Technology Changed the Travel Experience

Cision

While most hotels and airlines have yet to adopt wearable technology, one major brand has: Disney. Nothing is more frustrating than arriving at a hotel after a long trek only to find that your room isn’t ready.

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How A Holistic Approach to Social Media Can Improve Brand Performance

Cision

For many, the name MGM Resorts International conjures up images of the big green hotel on the Las Vegas strip, aka the MGM Grand. In the case of MGM Resorts International, there are hotels that serve distinct audiences. Hotel chains have operated similar programs for years.

Supervisor fired for hanging black “slave” doll in employee break room

PR Daily

A general manager’s response to a recent racially charged incident at the Adam’s Mark Hotel in Kansas City may not be enough to stem criticism—or legal action. White supervisor hangs black slave doll w/ plastic bag noose @ Adams Mark Hotel.

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Just Because You Get Away With Something For A While, Doesn’t Mean You Will Forever

Melissa Agnes

Last week I wrote about the Hotel that had a policy where they would fine newlyweds $500 for negative online reviews , whether written by the newlyweds or by any of their wedding guests. (If

Give your content the edge: Over-index on humanity!

PR Warrior

Check out videos below – Mr & Mrs Smith Travel Club for Hotel Lovers and Mirabeau Wine). When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be.

W Bellevue: Where Green Meets Global Glamor, and Where PR Meets Influencers

Barokas

June 15 marked a momentous occasion, the Grand Opening of W Bellevue, the newest hotel opening for W since 2010. We were fortunate enough to get a few behind the scene tours as the property came to life to see just how incredible this hotel would be.

Find Your Flow State with the Platypus Institute

Maine PR Maven

On Saturday, I met with Dr. David Bach of The Platypus Institute at the SoHo Grand Hotel in New York City. Dr. Bach is a neuroscientist who helps athletes and executives to essentially “train their brain” in order to achieve a state of “flow” where they can achieve a state of peak performance.

Building brand authenticity in a world of distrust

Stephen Waddington

The Future Laboratory hosted a discussion with Sean Pillot de Chenecey at the Corinthia Hotel London tonight to mark the launch of his book The Post-Truth Business. Alibaba founder Jack Ma is famously reported as saying that once you’ve established trust with a customer everything else is easy. However a lack of trust defines much of modern life including our relationships with brands, media, organisations and governments. Digital communication has become a war zone.

5 Ways to Reach New Audiences Through Tech Innovations

Cision

In the travel industry, the IoT is being used in concert with branded mobile apps — typically paired with beacons that track and gather information from customers using mobile devices in airports, hotels, transit centers, etc. With a bit more order and understanding, apps can better predict airfare pricing and trends, while hotels can store and analyze frequent guests’ preferences — via website or app — and implement them for future stays.

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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

I work in Yosemite Valley, so I stayed in a hotel room at Yosemite Lodge. As the PR person, I have to look at impacts to visitors, including international visitors whose flights and hotels were being canceled.

PR Tactics in 2015: What’s Changed & What We Can Improve

Cision

As a newbie publicist, I wasn’t sure when to push back on client demands to jam-pack the itinerary, so my first trip had lots of early morning wake-up calls, hotel site visits, lengthy dinners with hotel managers that ran late and absolutely no free time. No boring hotel site visits!

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Talent Unleashed Awards finalists highlight thriving UK tech startup sector

PR in High Definition

Next week we’ll be heading down to the Haymarket Hotel for the awards night, where we’ll find out […]. Last week we announced that we’ve been involved in helping to run the UK Talent Unleashed Awards and yesterday we announced our shortlist.

The Best PR? Simple Ideas, Well Packaged

ImPRessions - Crenshaw Communications

To “gin up” business at a restored historic hotel in Louisville, bartender Adam Seeger claimed he had unearthed a Prohibition-era cocktail recipe in a secret passage in the hotel.

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Top 10 U.S. Travel Bloggers on Twitter

Cision

There's Fun Around Every Corner at the New Legoland Hotel [link] #travel pic.twitter.com/XNd6J0IBqY. This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword.

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How to Target Millennial Travelers Seeking More Than a Destination

Cision

According to Cision’s report, business travelers are also concerned about safety when traveling alone, especially in terms of hotel location. Many travelers also now expect mobile technology as part of their travel experience, such as Wi-Fi while traveling and in hotel rooms.

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PR Takeaways From The Eclipse

ImPRessions - Crenshaw Communications

On the other hand, there are several companies that sold glasses or operated hotels in the eclipse’s direct path with a perfectly legitimate reason to cash in. There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events.

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The Future of Healthcare: Now

LTPR

The forum, which was held at the beautiful Hilton Hotel in downtown Portland, featured national and regional healthcare experts discussing the delivery of healthcare in the future- an ever-changing topic. […].

U.S.–North Korea summit was all about newsjacking for many

PR Daily

And lest we forget, the United States’ most unlikely statesman, former NBA star Dennis Rodman, brought a cryptocurrency basket’s full of attention for the price of a plane ticket and a hotel room. Hotels join the push.

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Hotspot blocking continues to trouble Marriott critics

PR Daily

Three months ago, the Federal Communications Commission fined the hotel chain $600,000 for blocking guests’ access to personal Wi-Fi hotspots at a Nashville hotel. As a matter of fact, we invite and encourage our guests to use these Internet connectivity devices in our hotels.

How The UAE and Saudi Arabia Are Doing Great Things on Social Media

Melissa Agnes

I had to dip my toes in the Persian Gulf – and take a picture with the only 7 star hotel in the world, The Burj Al Arab. I loved the title of the Hotel Al Qasr’s concierge reception. This was one of the views from my hotel room.).