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Budget Airline Marketing Tips to Improve Customer Satisfaction

5W PR

In today’s competitive travel landscape, budget airlines have carved out a significant niche by offering affordable fares. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.

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3 tools to stay cool amid crises

PR Daily

Comms pros need to establish a plan – and have a seat at the executive table – well in advance of a crisis for it to have any value, said Leslie Scott , managing director of global response and corporate communications at United Airlines. As an airline, we are such a consumer-facing brand and we deal with a lot of issues,” Scott said.

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TikTok’s Role in Modern PR: Creating Viral Content That Builds Brand Value

5W PR

Their TikTok presence maintains the airline’s irreverent personality while clearly communicating their brand values. Maintaining Consistent Brand Voice While TikTok thrives on casual, authentic content, maintaining brand identity remains critical.

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For Content That Hits All the Right Notes, Try These Brand Voice Exercises

Contently - Strategy

Let’s try this one with airlines at a dinner party. American Airlines is the formal one who knows exactly which utensils to use at every course. The high school cafeteria, a frat party, even a busy gym can all work for this brand voice exercise. JetBlue makes everyone chuckle by sharing the latest memes on their smartphone.

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Dwindling Corporate Support for Pride Month Is Only Part of the Story: What Is Our Role as Communicators in 2025?

PRSay

Hello United Airlines, Hilton, Hyatt, Four Seasons Washington, Giant, Wegmans, Lidl, Kaiser Permanente, CareFirst and others.) Pride isn’t just a “gay cause,” it’s a human cause. And it should be a permanent part of the communicators’ vernacular.

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Managing Online Crises: A Strategic Guide for Modern Organizations

5W PR

For example, when United Airlines faced backlash over a passenger removal incident, their delayed response allowed negative sentiment to spread unchecked for hours. This includes tracking mentions across social media platforms, news sites, and review platforms.

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Brand Perception: A PR-Centric Guide to Manage Public Opinion

Prowly

START MONITORING PUBLIC SENTIMENT NOW Changing brand perceptionexamples #1 United Airlines Source: Crreport United Airlines faced a severe backlash after the 2017 incident where a passenger was forcibly removed from an overbooked flight. About 67% of surveyed frequent travelers reported a negative perception of the airline afterward.

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