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Budget Airline Marketing Tips to Improve Customer Satisfaction

5W PR

In today’s competitive travel landscape, budget airlines have carved out a significant niche by offering affordable fares. Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market.

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The Role of PR in the Airline Industry’s Reputation Management

Ronn Torossian

The airline industry is highly competitive and ever-changing. Airlines are always working to stand out, attract customers, and build a strong brand. This is where Public Relations becomes vital in managing and protecting airlines’ reputations.

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Creating a Thoughtful Communications Strategy in the Airline Industry

Ronn Torossian

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

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Crisis Lessons Learned from Southwest Airlines

Axia PR

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

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New travel industry analysis reveals airline brands’ biggest social media stumbles

Agility PR Solutions

And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

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The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines

Agility PR Solutions

Department of Transportation (DOT) today fined American Airlines $4.1 Department of Transportation (DOT) today fined American Airlines $4.1 DOT’s investigation found that […] The post The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines appeared first on Agility PR Solutions.

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Airlines adding “fire containment” bags

Ronn Torossian

Maybe it’s a step in the right direction, a down payment on paying it forward or an example of smart preparation, but some are saying the recent decision by major airlines to include so-called “fire containment” bags actually makes passengers feel less safe. The idea behind the small fire containment bags is not a bad one.

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