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Part 2: The Risk and Value of Corporate Reputation

Reputation Us

PART 2 (of 5) – Reputation Value and Risk Insurance companies increasingly recognizing a solid corporate reputation as a valuable and insurable asset. Your company’s good name is one of your greatest assets. what the public perceives your company is able to offer in the form of products and services).

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 138
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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

The Forum now unites more than 120 leading Bulgarian and foreign companies and is part of the International Business Leaders Forum. He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Behar was one of the founders of the Forum and a member of the Board since 1997.

Ethics 52
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Maxim Behar was re-elected member of BBLF Management Board

Maxim Behar

He was its Chairman for two mandates from 2001 to 2007, and then Vice-President for two more mandates. Maxim Behar is also an honorary member of BBLF, officially announced in 2007 for his outstanding contribution to the establishment of the Forum as a leading organization in the field of ethical business and corporate social responsibility.

Ethics 52
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Seven ideologies of public relations

Stephen Waddington

Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. The corporation is a capitalist vehicle to generate value for shareholders. It’s the legal responsibility of company directors to act in the interests of shareholders first and foremost. Defensive Leila A.

Publicity 112
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The Death of the Press Release.

Maxim Behar

1906–2007 The one-time ubiquitous emblem of classic PR, the press release, has technically been dead for a while now. An admittedly arbitrary but still plausibly precise date pinpointing the press release’s death might be November 6, 2007 — the day when Facebook launched its then vastly obscure, and today vastly dominant, Facebook Pages.

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Unlocking the strategic potential of internal communications

Wadds Inc.

we recently published a report and a decision-making framework addressing this area as part of a research project funded by NewsWhip based on interviews with senior corporate communications practitioners. The ECM has been conducted annually since 2007 and is the largest of its kind worldwide. At Wadds Inc.