Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. We all share the responsibility to create an ethical framework for data use and practices.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Is PR data bias holding you back?

AirPR

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations data

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Data, Analytics and the Everyday Practice of PR

The Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. But what if that dreaded data could actually make your job easier and more effective? Need help with data and analytics?

Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. All About Tech big data big data 101 PR PR education public relations storytelling

Leveraging 4 key types of PR data

AirPR

Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we.

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The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

How to Use Data to Ensure Content Success

AirPR

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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Using Data to Drive Your Media Relations Campaign

Ron Torossian

The good news is that data has emerged as the ultimate answer to most marketing problems. The post Using Data to Drive Your Media Relations Campaign appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Big Data and the Human Experience

AirPR

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization

Leveraging 4 Key Types of PR Data

The Proactive Report

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Assessment Data: Used to determine the desired level of achievement.

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How I Learned to Embrace Data

AirPR

That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m Industry Insights & Trends data public relations“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. I’m not surprised this excites you so much,” said my […].

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How I Learned to Embrace Data

AirPR

That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m You love data!”. What other data points could have been gathered to give more insightful findings? My first job in social media sparked a passion for data.

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PART 2: Big Data 101 for PR

AirPR

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

How to Empower Data-Driven PR Leaders

AirPR

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership

How To Create Great Content With Your Data

Cision

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses.

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Big Data, Small Data: Making the Most of the Data Available [Webinar]

Media Bullseye

Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Data-Driven PR Public Relations Feature

How CEOs Should Use Data In A PR Crisis

AirPR

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. How data can tell the story. The post How CEOs Should Use Data In A PR Crisis appeared first on AirPR.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove is considered a pioneer when it comes to leveraging data.

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PR Reporting for People Who Care About Data

AirPR

PR Education PR data PR reporting public relationsThe thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way.

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PR Data Insights: How to Benchmark Engagement

AirPR

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available.

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Data analytics for public relations

Axia PR

Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips DataWhich analytics matter most in PR? How do I know what to measure?

How to Use Data to Tell Stories and Attribute PR Value

PRSay

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

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#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.

5 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. You can upload data from a spreadsheet or cut and paste it (similar to Raw).

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Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Despite the imperative to get more data-driven, I was just not getting it. Their approach involves the use of social engagement data as a PR metric.

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How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

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Data’s Greatest Value for PR Lies in Planning

The Proactive Report

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end.

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Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

Data science once the domain of math geeks and academia has moved from the windowless basement to the top floor of organizations. If content is king, data is the emperor. In fact, the explosive growth of data science may be part of the problem.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom.

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What is Data-Driven PR, Part 3: Defining Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

How’s Your Data Literacy? Take our quiz and find out!

AirPR

In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relationsPOP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares.

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This Is How PR Influencers Think You Should Be Using Data

AirPR

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data!

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NewsWhip’s Benedict Nicholson on Social Data to Boost PR

Flack's Revenge

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. Our data sources from headlines, subheads, keywords, and the metadata. The post NewsWhip’s Benedict Nicholson on Social Data to Boost PR appeared first on.

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7 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. You can upload data from a spreadsheet or cut and paste it (similar to Raw).

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day.

What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

How social data is revolutionizing earned media

NewsWhip

We look at how social data could bring even more insight into the industry. The post How social data is revolutionizing earned media appeared first on NewsWhip. Communications & PR earned media PR social media analytics Social Media Data Social Media Monitoring

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