Data Related Topics 
Onclusive
AUGUST 31, 2015
Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we.
Agility PR Solutions
DECEMBER 22, 2022
Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.
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Onclusive
OCTOBER 13, 2015
I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […]. All About Tech big data big data 101 PR PR education public relations storytelling
Onclusive
OCTOBER 5, 2016
Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations dataWhen it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.
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Onclusive
JUNE 2, 2021
If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.
Agility PR Solutions
FEBRUARY 16, 2023
When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals.
Onclusive
FEBRUARY 3, 2015
Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization The conversations included thoughts and insights from some of … Continued.
Onclusive
OCTOBER 12, 2016
My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies. Industry Insights & Trends big data for PR data analysis media measurement PR measurement
Onclusive
JANUARY 26, 2022
PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive.
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Onclusive
AUGUST 10, 2016
Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].
The Resolution Blog
FEBRUARY 23, 2023
This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford.
Onclusive
AUGUST 3, 2015
Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.
Agility PR Solutions
FEBRUARY 14, 2023
Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5
Ronn Torossian
FEBRUARY 7, 2022
To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data.
Frank Strong
JULY 20, 2022
Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content
Stephen Waddington
MARCH 15, 2023
A review of PR, Technology, Data & Insights: Igniting a Positive Return on Your Communications Investment by Mark Weiner. A terrific chapter on data explains what useful data actually is, how to get it, and interpret it, to help define problems and solutions.
Onclusive
DECEMBER 1, 2015
All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].
The Resolution Blog
JULY 16, 2020
PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.
Onclusive
SEPTEMBER 8, 2015
In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relationsPOP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares.
The Resolution Blog
DECEMBER 16, 2022
Data is talked about so much in the PR industry; should we hire in experts? We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […].
PR Daily
MARCH 2, 2023
Learn to transform outreach into a measurable, data-driven system. How can a data-driven approach help prove the worth of your comms efforts to executives and help you better reach a dispersed workforce in the process?
Onclusive
APRIL 2, 2020
Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Speaker & Webinar Info. Clarissa Horowitz.
Onclusive
APRIL 17, 2020
Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive.
Onclusive
MAY 31, 2017
That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m Industry Insights & Trends data public relations“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. I’m not surprised this excites you so much,” said my […].
Ishmael's Corner
JUNE 25, 2019
The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Anecdotes Guest Posts PR A Song of Fire and Ice adventure stories american gods compelling content content creation context data Emilio Salgari ethical PR fantasy fiction Google Analytics historical context interstellar literature personal anecdote researchThe Art Of Storytelling In Business Communications And Public Relations.
PRSay
JULY 10, 2018
Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. We all share the responsibility to create an ethical framework for data use and practices.
Agility PR Solutions
NOVEMBER 9, 2022
Data is a big part of modern business success. Learn the meaning of some of the most common data terms to gain a better understanding and create greater value for your business. The post PR glossary in focus: Data terms you should know appeared first on Agility PR Solutions.
Waxing UnLyrical
DECEMBER 24, 2020
I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. This is what I mean by 2020 being The Year Data Changed The World.
The Resolution Blog
APRIL 23, 2018
I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’!
Agility PR Solutions
AUGUST 21, 2022
Data issues continue to plague businesses and communicators—it seems the more data becomes available, the more confounding the quality issues. The post Data engineers spend two days per week firefighting bad data appeared first on Agility PR Solutions.
Onclusive
MARCH 4, 2021
Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. By using data-driven measurement consistently, you’ll be able to point to impacts that your team has had on business goals, and demonstrate indispensable value.
Muck Rack
SEPTEMBER 20, 2018
Protect your data: 8 essential security tips for PR professionals
PR Daily
OCTOBER 11, 2021
Here’s how to ensure you are being intentional to make a data-powered business impact. “It I had just joined the Global Communications team in IBM after 20+ years of working on all things data for IBM’s sales, marketing, finance, and enterprise transformation. Activate a data mindset.
Muck Rack
AUGUST 13, 2021
Storytelling + data: How Metromile’s Rick Chen brings data to life to maintain relevancy and demystify insurance
Onclusive
AUGUST 31, 2016
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadershipShe led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.
Onclusive
MARCH 2, 2021
One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. Often this lack of trust stems from fearing a) what if the data does not show the full and true impact of PR/Communications actions taken by the team?
Agility PR Solutions
MARCH 17, 2022
According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics.
Agility PR Solutions
MARCH 26, 2023
Third-party data is used in the majority of digital marketing campaigns—more than half (53 percent) of respondents in new survey research say they use of third-party data in campaigns.
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