Leveraging 4 key types of PR data

Onclusive

Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Who are the most impactful ones based on past data? The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.

Scaling Personalization With Data in Marketing

Ronn Torossian

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Is PR data bias holding you back?

Onclusive

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations dataWhen it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.

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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive.

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Big Data and the Human Experience

Onclusive

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization The conversations included thoughts and insights from some of … Continued.

How to Drive PR Decisions with Data

Onclusive

My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies. Industry Insights & Trends big data for PR data analysis media measurement PR measurement

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Storytelling With Data

The Resolution Blog

PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.

How to Use Data to Ensure Content Success

Onclusive

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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#DataTalk: Harnessing Big Data to Propel PR

Onclusive

Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.

PART 2: Big Data 101 for PR

Onclusive

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

[Webinar] Using Data to Grow Your PR Budget & Your Team

Onclusive

Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Speaker & Webinar Info. Clarissa Horowitz.

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Dirty Data?….no!

The Resolution Blog

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’!

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How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. By using data-driven measurement consistently, you’ll be able to point to impacts that your team has had on business goals, and demonstrate indispensable value.

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How’s Your Data Literacy? Take our quiz and find out!

Onclusive

In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relationsPOP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares.

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How I Learned to Embrace Data

Onclusive

That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m Industry Insights & Trends data public relations“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. I’m not surprised this excites you so much,” said my […].

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Using Data to Grow Your PR Budget & Your Team

Onclusive

Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive.

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Pirates, Data and Storytelling

Ishmael's Corner

The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Anecdotes Guest Posts PR A Song of Fire and Ice adventure stories american gods compelling content content creation context data Emilio Salgari ethical PR fantasy fiction Google Analytics historical context interstellar literature personal anecdote researchThe Art Of Storytelling In Business Communications And Public Relations.

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Data quandary: How data quality and timeliness issues have increased in the past three years

Agility PR Solutions

For decades, the data warehouse was the standard for archiving and retrieving data for analysis and reporting. The post Data quandary: How data quality and timeliness issues have increased in the past three years appeared first on Agility PR Solutions.

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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. This is what I mean by 2020 being The Year Data Changed The World.

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Most marketing departments rely on outdated data and analytics practices

Agility PR Solutions

According to new research from intelligent data and analytics firm Adverity, the majority of marketing departments still rely on outdated practices when it comes to marketing data and analytics.

How to optimize marketing-related data in the ‘data lake’

Agility PR Solutions

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake.

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Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. We all share the responsibility to create an ethical framework for data use and practices.

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Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. Often this lack of trust stems from fearing a) what if the data does not show the full and true impact of PR/Communications actions taken by the team?

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How to Empower Data-Driven PR Leaders

Onclusive

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadershipShe led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.

3 tips for using data to improve content marketing

Agility PR Solutions

The post 3 tips for using data to improve content marketing appeared first on Agility PR Solutions. The way consumers interact with content is constantly changing, which is why content marketing isn’t a precise scientific field.

The need for Due diligence data room

ReimaginePR

The data room software is normally an internet-based application where you could combine processes of featuring information each and every level of controlling private equity economic. The secure data room is a modern day solution just for the control of exclusive capital.

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99% of marketers are actively responding to data deprecation by capturing zero-party data

Agility PR Solutions

According to the new study, The Data Deprecation […]. The post 99% of marketers are actively responding to data deprecation by capturing zero-party data appeared first on Agility PR Solutions.

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How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Brands creative data Pepsi

Measurement is meaningless without a careful data strategy

PR Daily

Here’s how to ensure you are being intentional to make a data-powered business impact. “It I had just joined the Global Communications team in IBM after 20+ years of working on all things data for IBM’s sales, marketing, finance, and enterprise transformation. Activate a data mindset.

Data disconnect: Over 80 percent of companies rely on stale data for decision-making

Agility PR Solutions

Companies are increasingly facing challenges getting the right data in the right place for critical business decisions, according to new research from modern data integration Fivetran.

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New study reveals new consumer attitudes about personalization, data collection practices

Agility PR Solutions

The post New study reveals new consumer attitudes about personalization, data collection practices appeared first on Agility PR Solutions.

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How I Learned to Embrace Data

Onclusive

That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m You love data!”. But my enthusiasm for data caught me by surprise because I wasn’t always like this… These days, I find myself continually quantifying my life: How big was the sample size for the study touted on that whitening toothpaste commercial? What other data points could have been gathered to give more insightful findings?

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Why data is key for mutually beneficial relationships with journalists

Muck Rack

Why data is key for mutually beneficial relationships with journalists

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Most companies lack visibility into the personal data they hold

Agility PR Solutions

Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store. The post Most companies lack visibility into the personal data they hold appeared first on Agility PR Solutions.

Data-Backed Tips to Optimize News Release Distribution

Onclusive

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. The post Data-Backed Tips to Optimize News Release Distribution appeared first on Onclusive.

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5 tips for reading and understanding data insights in PR

Agility PR Solutions

The post 5 tips for reading and understanding data insights in PR appeared first on Agility PR Solutions. The way that the public perceives the organizations that you work with is important to the success of your public relations.

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4 tips for demonstrating DE&I progress with data

PR Daily

To get started, gathering some data is essential. If employees don’t’ participate in your periodic surveys, the lack of data can point to an absence of open forums where employees feel a sense of psychological safety.

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