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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Remember, it’s not about the size of your list.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

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How Can Data Drive Storytelling?

HMA Public Relations

Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Who are the most impactful ones based on past data? You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest.

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How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

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Data security: New report reveals insights on managing critical data

Agility PR Solutions

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

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3 creative tips for optimizing PR campaigns using sales data

Agility PR Solutions

Then you need to know how to use sales data to promote a healthy ROI and profit margin. Sales data holds immense potential for optimizing PR campaigns, elevating their impact, and delivering results that drive business growth.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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The Growth PR Playbook

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Best practices for setting up a data-driven PR organization.