PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. All About Tech big data big data 101 PR PR education public relations storytelling

The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

Trending Sources

Leveraging 4 key types of PR data

AirPR

Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we.

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Big Data and the Human Experience

AirPR

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization

Is PR data bias holding you back?

AirPR

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations data

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove is considered a pioneer when it comes to leveraging data.

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5 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. You can upload data from a spreadsheet or cut and paste it (similar to Raw).

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PR Reporting for People Who Care About Data

AirPR

PR Education PR data PR reporting public relationsThe thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way.

How I Learned to Embrace Data

AirPR

That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m Industry Insights & Trends data public relations“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. I’m not surprised this excites you so much,” said my […].

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PART 2: Big Data 101 for PR

AirPR

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

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#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.

Adapting to a Data-Driven PR World

Cision

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR An Abundance of Data.

Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Let’s explore how to turn the opportunities data provides into real-life benefits.

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

How to Use Data to Tell Stories and Attribute PR Value

PRSay

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

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What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

Your Guide for Data Breach Crisis Communication

Melissa Agnes

How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? A data breach hack is a risk to any organization, no matter its size or industry.

7 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. You can upload data from a spreadsheet or cut and paste it (similar to Raw).

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Marketing Measurement: Collect Data First, Ask Questions Later

Cision

As marketing communicators, we are on the verge of having all the data we could ever want. The only question left now is whether we know what to do with it, or even if it is possible to know what to do with all this data. You have to start now, even if it is to just collect the data required to build out these forms of measurement. Companies can then use that data to plan for upcoming campaigns and forecast the potential impact of those changes. “We

#CreativePR: Measurement and Data-Based Insights

Marketwired

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

How’s Your Data Literacy? Take our quiz and find out!

AirPR

In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relationsPOP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares.

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How to Build a Data-Driven Public Speaking Program

Shift Communications

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program.

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What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day.

Why Marketers Must Think More Like Data Scientists

PR 20/20

Industry Data AnalysisThis is the first in a series of university spotlights, highlighting how higher education is bridging the marketing talent gap.

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A marketer’s guide to data mining

PR Daily

Big data can be the solution to even your most complex marketing woes. Consumer behavior, revenue reports, brand awareness and social media analytics are only some of the big data that marketers frequently track. Here are nine types of big data every marketer can mine: Sales figures.

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The Impact of Data, Research for PR

The Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today.

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Leveraging data to strengthen your public relations efforts can be complicated – but it doesn’t have to be.

PR Data Insights: How to Benchmark Engagement

AirPR

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available.

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This Is How PR Influencers Think You Should Be Using Data

AirPR

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data!

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Fake News: A Data-Driven Analysis

Shift Communications

In the field of machine learning (part of artificial intelligence), we train our machines from libraries of already-classified data. Our machines serve up our news, our social media feeds, our email marketing, our stock tickers – every bit of data we consume on a daily basis.

The plural of anecdote is not data

Shift Communications

Scientific data tells us that a rooster crowing does not, in fact, cause the sun to rise. While this may be a silly example it demonstrates the point that the plural of anecdote is not data. We need to be diligent and disciplined about data collection. Data is all around us.

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Opinion Out, Data In

Shift Communications

We trust our guts (and have an implicit bias) that our brilliant idea will work best to meet our marketing goals, rather than trusting the data to suggest what will and won’t work. The solution is simple: opinion out, data in.

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Crisis Preparedness Strategy for Data Breach Hack Crisis

Melissa Agnes

Anthem wasn’t even encrypting their data before the hack), Anthem may be faced with some very serious legal charges in the near future. Recommended read: Your Guide for Data Breach Crisis Communication. Being proactive and minimizing the risk of a data breach hack.

PR Data Insights: Rethinking Narrative Pick-Up

AirPR

One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […]. PR Education narrative pick-up PR reach PR visibility public relations

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BuzzFeed Pound and the Future of Data-Driven Decisions

Shift Communications

Lately, that focus has turned to data. BuzzFeed, the Internet’s current media darling, realizes that data is the key. Data is the way to determine what works, what spreads, what stories will be shared and in what ways. Data Data-Driven PR

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