Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. We all share the responsibility to create an ethical framework for data use and practices.

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Is PR data bias holding you back?

AirPR

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations data

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Leveraging 4 key types of PR data

AirPR

Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we.

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PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. All About Tech big data big data 101 PR PR education public relations storytelling

How to Drive PR Decisions with Data

AirPR

Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

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The Impact of Data, Research for PR

The Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today.

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Data, Analytics and the Everyday Practice of PR

The Proactive Report

You keep hearing that it’s vital to learn how to use data and analytics, but the very thought gives you a headache. You’re a PR person, not a data scientist. But what if that dreaded data could actually make your job easier and more effective? Need help with data and analytics?

Dirty Data?….no!

The Resolution Blog

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?—

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.

How to Use Data to Ensure Content Success

AirPR

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

Leveraging 4 Key Types of PR Data

The Proactive Report

Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. To ease this gentle data giant, let’s start by breaking it down into smaller, more manageable pieces that can be leveraged distinctly at each step in the PR campaign process. Categorizing PR data will help you identify relevant insights lickity-split and in this field, who couldn’t use the extra time? Assessment Data: Used to determine the desired level of achievement.

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5 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. You can upload data from a spreadsheet or cut and paste it (similar to Raw).

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#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.

How I Learned to Embrace Data

AirPR

That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m Industry Insights & Trends data public relations“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. I’m not surprised this excites you so much,” said my […].

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PART 2: Big Data 101 for PR

AirPR

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

How to Empower Data-Driven PR Leaders

AirPR

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership

How I Learned to Embrace Data

AirPR

That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m You love data!”. What other data points could have been gathered to give more insightful findings? My first job in social media sparked a passion for data.

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Data’s Greatest Value for PR Lies in Planning

The Proactive Report

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end.

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How To Create Great Content With Your Data

Cision

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses.

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How’s Your Data Literacy? Take our quiz and find out!

AirPR

In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relationsPOP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove is considered a pioneer when it comes to leveraging data.

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PR Reporting for People Who Care About Data

AirPR

PR Education PR data PR reporting public relationsThe thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way.

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Guidance to craft data-rich storytelling

PR Daily

Here’s guidance on how to create more effective, persuasive, data-packed storytelling: Make the audience the hero. Use data visualization to boost engagement. Don’t neglect personal data. Use customer data to drive a story. Public data can inspire a story of your own.

Big Data, Small Data: Making the Most of the Data Available [Webinar]

Media Bullseye

Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Data-Driven PR Public Relations Feature

PR Data Insights: How to Benchmark Engagement

AirPR

PR’s access to data has grown exponentially in the past few years, however one of the most frustrating aspects about measuring PR is the lack of industry benchmarks available.

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Using Data to Drive Your Media Relations Campaign

Ron Torossian

The good news is that data has emerged as the ultimate answer to most marketing problems. The post Using Data to Drive Your Media Relations Campaign appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Protect your data: 8 essential security tips for PR professionals

Muck Rack

Protect your data: 8 essential security tips for PR professionals

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Opinion Out, Data In

Shift Communications

We trust our guts (and have an implicit bias) that our brilliant idea will work best to meet our marketing goals, rather than trusting the data to suggest what will and won’t work. The solution is simple: opinion out, data in.

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Data analytics for public relations

Axia PR

Within the business world, the volume and velocity of data continues to command attention. In the public relations sphere, knowing what to focus on, given the data analysis capabilities available in the crowd of business software applications, can be overwhelming. Public Relations Featured PR Tips DataWhich analytics matter most in PR? How do I know what to measure?

Digital marketers becoming concerned with wasteful ‘data exhaust’

Agility PR Solutions

Data has become critically important in today’s business world—and marketers have become very aware of its value in generating additional revenues for their companies. The post Digital marketers becoming concerned with wasteful ‘data exhaust’ appeared first on Agility PR Solutions.

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How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom.

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How CEOs Should Use Data In A PR Crisis

AirPR

When news broke that Cambridge Analytica was able to access the personal data of millions of Facebook users, Mark Zuckerberg did not respond for five days. How data can tell the story. The post How CEOs Should Use Data In A PR Crisis appeared first on AirPR.

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How to Use Data to Tell Stories and Attribute PR Value

PRSay

That’s one of the reasons why the art of PR now requires the science of data. Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior.

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What is Data-Driven PR, Part 3: Defining Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Beets, Tomatoes…Big Data?

Shift Communications

The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak.

Forget Big Data—“Fast Data” is the new black for retail marketers

Agility PR Solutions

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. The post Forget Big Data—“Fast Data” is the new black for retail marketers appeared first on Agility PR Solutions.

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Despite the imperative to get more data-driven, I was just not getting it. Their approach involves the use of social engagement data as a PR metric.

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7 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. You can upload data from a spreadsheet or cut and paste it (similar to Raw).

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This Is How PR Influencers Think You Should Be Using Data

AirPR

The PR metrics and PR data that are available to us today can help us do just that, but dealing with analytics is still a little scary to a lot of communicators. So today, we’re sharing the top takeaways from a fireside chat focused on PR metrics and the “d” word: data!

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8 data protection tips for PR pros

PR Daily

As a PR professional, you need to care about, and be aware of important security measures to protect your company’s or client’s data. Hard-drive encryption is a technology that encrypts the data stored on a hard drive using sophisticated mathematical functions.

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