Ronn Torossian

FEBRUARY 7, 2022

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

Data 195

Data Marketing Survey Consumer 195

Agility PR Solutions

FEBRUARY 16, 2023

When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals.

Data 159

Data Analytics Brand Branding 159

5W PR

JULY 5, 2023

Data is now a crucial factor in decision-making and innovation across various industries. However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics?

Big Data 78

Big Data Analytics Data Social Media 78

Agility PR Solutions

SEPTEMBER 12, 2023

Every company, regardless of its size, is at risk of a data breach. Statista reports that during Q1 2023, more than six million data records were globally exposed through cyber attacks. An IBM study offers further cause for concern, stating that the average cost of a data breach worldwide in 2023 is $4.45

Data 106

Data Company Study Report 106

Onclusive

APRIL 17, 2020

Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Lona Therrien. Enid Maran. Managing Director.

Data 370

Data Communications Publicity Advertising 370

Agility PR Solutions

AUGUST 13, 2023

In this data-fueled landscape, an arsenal of potent tools is within reach of business owners and project managers. One such tool is the power of data, ready to be harnessed to create compelling narratives and elevate public relations returns.

Storytelling 145

Storytelling Data How To Publicity 145

The Resolution Blog

FEBRUARY 23, 2023

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies. I interview global head of data and analytics – Allison Spray alongside PR Agency One MD James Crawford. James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’.

Strategy 156

Strategy Data Agency Analytics 156

The Resolution Blog

DECEMBER 16, 2022

Data is talked about so much in the PR industry; should we hire in experts? We all know the industry needs to be more confident in data in 2023 which is why I’m very happy to share this useful report on data literacy in PR, I’m proud to have co-authored […]. Should we be the experts?

Data 156

Data Industry Report Blogging 156

Onclusive

APRIL 2, 2020

Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. How to get executive alignment and buy-in on PR. How to track key PR & communications metrics.

Data 370

Data Corporate Communications Publicity 370

Mindful Marketing

JULY 19, 2023

I understood that it’s easy for companies to access data linking our email addresses to our internet protocol (IP) address , “the unique identifying number assigned to every device connected to the Internet.” Companies that don’t harvest that data themselves also can buy it from those who do.

Analytics 100

Analytics Data Retail Advertising 100

Agility PR Solutions

JUNE 6, 2023

In today’s fast-paced and data-driven world, businesses need access to large volumes of high-quality data to drive their decision-making processes. Companies can partner with DaaS […] The post Understanding Data-as-a-Service: 7 ways DaaS can boost your PR appeared first on Agility PR Solutions.

Data 154

Data Analysis Marketing Company 154

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. In this blog, let’s explore the two biggest and heaviest cultural roadblocks (and the most common) on the path of data-driven journeys, specifically for PR/Communications, i.e., the earned media space.

Communications 312

Communications Data Data-Driven PR Analytics 312

Agility PR Solutions

FEBRUARY 14, 2023

Data has become a hot commodity in recent years, with companies trying new techniques to make better decisions. The exciting news is that well-utilized data has the ability to transform business operations, with recent reports suggesting approximately 2.5 quintillion bytes of data are produced every day.

Strategy 155

Strategy Data Marketing Facebook 155

Stern + Associates

SEPTEMBER 20, 2023

Organizations have access to more data than ever before. How can leaders improve their talent and innovation processes using the data already at their fingertips? Cecchi-Dimeglio’s frameworks leverage scientific insights and data, showcasing the potency of nudging in strategic problem-solving and leadership decisions.

Leadership 62

Leadership Data Big Data Strategy 62

The Resolution Blog

JULY 16, 2020

PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast. Cole is the author of the […].

Storytelling 156

Storytelling Data Reputation Interviews 156

PRSay

MAY 30, 2023

Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means. BRANDthrō uses data science to score and measure emotion. Health equity Our data suggests that “purpose washing” — companies whose words and deeds don’t match — will no longer suffice.

Data 128

Data Marketing Consumer Brand 128

ImPRessions - Crenshaw Communications

MAY 11, 2020

One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

Data 246

Data B2B Survey Media 246

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. By using data-driven measurement consistently, you’ll be able to point to impacts that your team has had on business goals, and demonstrate indispensable value. At the onset, that question seems daunting.

Measurement 195

Measurement Data Reputation Communications 195

Sword and the Script

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

B2B 281

B2B Data Analysis Study 281

Agility PR Solutions

NOVEMBER 9, 2022

Data is a big part of modern business success. Learn the meaning of some of the most common data terms to gain a better understanding and create greater value for your business. The post PR glossary in focus: Data terms you should know appeared first on Agility PR Solutions. Artificial Intelligence (AI) A […].

Data 155

Data Report Company Publicity 155

Onclusive

MAY 18, 2020

Download this whitepaper to learn: How you can align your PR metrics with business goals & executive KPIs Steps that you can take to get executive buy-in on PR metrics that matter to your business Which PR metrics are most impactful to track for your business How to empower your company with data and showcase your department’s success.

Communications 349

Communications Data Internal International 349

Business Wire

MARCH 30, 2020

How do busy communicators know which data points are most important to review when their time is limited? We looked at the most used areas of our analytics report, NewsTrak , and break down the top five data points our clients are focusing on the most. But you’re not done - you still need to measure your results.

Data 307

Data Blogging Analytics Measurement 307

PRSay

JULY 10, 2018

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. In fact, the explosive growth of data science, which employs algorithms and scientific methods to extract insights from data, may be part of the problem.

Ethics 251

Ethics Data Privacy Social Media 251

Agility PR Solutions

AUGUST 23, 2023

But new research asserts that companies’ […] The post Data management will determine the leaders in the AI revolution: How can you be sure your data-infrastructure house is in order? appeared first on Agility PR Solutions.

Data 78

Data Ethics Employee Company 78

Onclusive

FEBRUARY 7, 2020

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. The post Data-Backed Tips to Optimize News Release Distribution appeared first on Onclusive.

Data 273

Data Social Media Media Study 273

Agility PR Solutions

MAY 7, 2023

in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions. Social influence and word-of-mouth marketing continue to play a significant role in the industry, influencing consumer decision-making and driving sales.

Strategy 155

Strategy Data Marketing Advertising 155

Agility PR Solutions

MAY 15, 2023

According to the Ponemon Institute and IBM Security Cost of a Data Breach Report 2022, “Eighty-three percent of organizations studied have experienced more than one data breach, and just 17 percent said this was their first data breach.”

Data 106

Data Study Report Company 106

Cision

MAY 21, 2020

We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media.

Data 219

Data Consumer Communications Media 219

Agility PR Solutions

APRIL 5, 2023

Consumers clearly have concerns about sharing their personal data with brands and businesses because of privacy concerns—but that’s not the only reason. According to the […] The post Is your brand a data polluter? According to the […] The post Is your brand a data polluter?

Consumer 78

Consumer Data Brand Branding 78

Agility PR Solutions

MAY 18, 2021

The evolution of data brings both promise and heartache to business leaders and communicators. Even though data aspirations are high across Global 2000 enterprises, only a mere 5 percent of C-level executives have a high degree of confidence in the data they have, new research from analyst firm HFS Research reveals.

Enterprise 172

Enterprise Data Study Brand 172

Agility PR Solutions

DECEMBER 6, 2021

Over a third of CMOs say they don’t trust their marketing data, according to the latest research from marketing data analytics platform Adverity. What’s more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

Data 204

Data Marketing Analytics Publicity 204

Agility PR Solutions

JANUARY 10, 2022

As we begin a new year, every brand and business should adopt the resolution to become more data driven—as both a means to better target and serve clients and customers, and to streamline and optimize business strategies and operations.

Data 145

Data Leadership Brand Branding 145

Onclusive

MAY 10, 2021

Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. Data says ‘yes.’ The team first analyzed cross-industry releases before drilling down into industry verticals.

Technology 195

Technology Data Social Media Media 195

Agility PR Solutions

JULY 25, 2023

The data industry encompasses a wide range of tasks, works, and specialties related to analyzing large amounts of information. The data industry is at the cutting edge of technological advancement. It uses quantitative methods to highlight patterns, predict future events, and choose optimal development strategies.

SEO 78

SEO Industry Strategy Data 78

Agility PR Solutions

AUGUST 21, 2022

Data issues continue to plague businesses and communicators—it seems the more data becomes available, the more confounding the quality issues. The post Data engineers spend two days per week firefighting bad data appeared first on Agility PR Solutions.

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Engineering Data Survey Communications 78