Trending Sources

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects.

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How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

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PR Has Officially Reached the Era of Data

Spin Sucks

In this new age of media relations, PR professionals have a soulmate that’s often overlooked: Data. Ryan Philemon shares the examples and strategy he and his team used to transform a client's internal data into compelling stories that left the media wanting more.

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How To Create Great Content With Your Data

Cision

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses.

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Big Data 2016: Top 100 Influencers and Brands

Onalytica

The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. Big Data has already become an essential part of our everyday lives. Companies see big data as a new method of gaining an edge in the market. Data-Mania.

PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. All About Tech big data big data 101 PR PR education public relations storytelling

Adapting to a Data-Driven PR World

Cision

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR An Abundance of Data.

Attribution Modeling: The Hot Knife Through Big Data

Spin Sucks

The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks. What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more.

How Purged Media Monitoring Data Can Ruin Your New Year’s Celebration

iQ media

media intelligence media monitoring PR pr insights purged data longtail dataThe end of the year is fast approaching - only a few weeks away. It’s been an eventful year for your company with media coverage that was both good and bad.

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What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Your Guide for Data Breach Crisis Communication

Melissa Agnes

How many data breach hacks are you going to watch happen to others before you get your team in gear and take the necessary precautions to minimize this risk from happening to your organization? A data breach hack is a risk to any organization, no matter its size or industry.

Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Let’s explore how to turn the opportunities data provides into real-life benefits.

Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Data Mappings: Demographic.

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Leveraging 4 key types of PR data

AirPR

Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we.

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What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Big Data and the Human Experience

AirPR

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization

7 Data Visualization Tools That Anyone Can Use

Cision

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. You can upload data from a spreadsheet or cut and paste it (similar to Raw).

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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. But an area PR might not be as well versed in is data and how complementary data can be to storytelling.

#CreativePR: Measurement and Data-Based Insights

Marketwired

The data-driven world has significantly reshaped the way the communications industry works. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet.

Is PR data bias holding you back?

AirPR

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations data

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day.

Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. 5 Essential Skills to Master Big Data. Collect Data.

Crisis Preparedness Strategy for Data Breach Hack Crisis

Melissa Agnes

Anthem wasn’t even encrypting their data before the hack), Anthem may be faced with some very serious legal charges in the near future. Recommended read: Your Guide for Data Breach Crisis Communication. Being proactive and minimizing the risk of a data breach hack.

Protected: Irreversible: The Public Relations Big Data Revolution

IPR

To view it please enter your password below: Password: Protected: Irreversible: The Public Relations Big Data Revolution appeared first on Institute for Public Relations. Research Library] Big Data IPR Signature StudiesThis content is password protected.

How to Drive PR Decisions with Data

AirPR

Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

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What is Data-Driven PR, Part 8: Crafting the Pitch

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

How to Use Data to Ensure Content Success

AirPR

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

The Impact of Data, Research for PR

The Proactive Report

One of the biggest ways technology has changed the practice of PR is the use of data to drive strategy. PR practitioners today mus tknow how to find, mine and analyze relevant data sets. In fact, data is vital from start to finish for PR today.

Fake News: A Data-Driven Analysis

Shift Communications

In the field of machine learning (part of artificial intelligence), we train our machines from libraries of already-classified data. Our machines serve up our news, our social media feeds, our email marketing, our stock tickers – every bit of data we consume on a daily basis.

A marketer’s guide to data mining

PR Daily

Big data can be the solution to even your most complex marketing woes. Consumer behavior, revenue reports, brand awareness and social media analytics are only some of the big data that marketers frequently track. Here are nine types of big data every marketer can mine: Sales figures.

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5 Ways to use Search Data in Your Work Today

Edelman

Uncategorized algorithms Answer the Public Big Data Business content creation earned media Friday5 influencer Mozbar Organic search Paid Search Peter McIntyre search data Search Engine SEO SimilarWeb

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. Leveraging data to strengthen your public relations efforts can be complicated – but it doesn’t have to be.

How to Build a Data-Driven Public Speaking Program

Shift Communications

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program.

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Why Marketers Must Think More Like Data Scientists

PR 20/20

Industry Data AnalysisThis is the first in a series of university spotlights, highlighting how higher education is bridging the marketing talent gap.

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PR Reporting for People Who Care About Data

AirPR

PR Education PR data PR reporting public relationsThe thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. But it doesn’t have to be this way.

How to Launch a Successful PR Campaign Without a News Release

Spin Sucks

Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. Can you launch a successful PR campaign without a news release?

How Long Should a Blog Post Be? [A Data-Driven Answer for B2B]

Sword and the Script

I’ve found the data from the Orbit study to be consistent with another recent and fairly comprehensive survey of 850 bloggers, which I reviewed here: Highlights from the State of Blogging in 2017 Survey. A Data-Driven Answer for B2B] appeared first on Sword and the Script.

The plural of anecdote is not data

Shift Communications

Scientific data tells us that a rooster crowing does not, in fact, cause the sun to rise. While this may be a silly example it demonstrates the point that the plural of anecdote is not data. We need to be diligent and disciplined about data collection. Data is all around us.

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