5W PR

MAY 9, 2025

Data breaches have become an increasingly common threat to organizations across industries, with the average cost of a breach reaching $4.45 million in 2023, according to IBM’s Cost of a Data Breach Report.

Crisis Communications 78

Crisis Communications Crisis Data Communications 78

Agility PR Solutions

MAY 14, 2025

This is where appointment data is an interesting, and frequently underused marketing asset. If you are in retail, healthcare, or […] The post How marketers can use appointment data to personalize campaigns first appeared on Agility PR Solutions.

Data 94

Data Healthcare Retail Marketing 94

Agility PR Solutions

JANUARY 19, 2025

Public relations has undergone a significant transformation through the integration of data analytics. This shift […] The post The power of precision: How data-driven PR and analytics are shaping campaigns first appeared on Agility PR Solutions.

Data-Driven PR 105

Data-Driven PR Analytics Data Measurement 105

5W PR

FEBRUARY 6, 2025

Public relations has shifted dramatically from gut instinct to data-backed decision making. This data helps PR teams craft messages that resonate with specific audience segments. Making Data-Driven Decisions Raw data becomes valuable when it informs strategy.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

APRIL 7, 2025

Data analysis and measurement tools now give content creators unprecedented ability to understand their audience and create content that resonates. According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data.

Data 78

Data Strategy How To Analytics 78

Agility PR Solutions

OCTOBER 28, 2024

But what makes TikTok so powerful is not the viral, user-generated videos […] The post From viral videos to PR wins: Cracking the code on TikTok marketing data appeared first on Agility PR Solutions.

Viral 105

Viral Video Data Marketing 105

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

Remote PR Jobs

OCTOBER 21, 2024

Research Skills: PR and Communications professionals typically do a lot of research, like looking at data for their strategies and campaigns. Sharing data that highlights how you grew accounts, along with the types of content you used, can be really useful. Relate skills to work experience by providing data on your accomplishments.

Writing 243

Writing Publicity How To Examples 243

Notified

AUGUST 27, 2024

The growth of online communities and social media has led to the current age of “decentralization.” While this shift lets organizations connect directly with audiences, it also presents unique challenges for public relations pros. Will this trend make it harder to ensure consistent messaging and storytelling across channels?

Data 269

Data Storytelling Trends Corporate 269

Ronn Torossian

MAY 15, 2025

Learn how to make any boring industry more engaging using storytelling, data visualization, humor and community connections to build interest and appeal among employees and customers. The post How To Make A Boring Industry More Engaging And Appealing appeared first on.

Industry 195

Industry How To Storytelling Employee 195

Ronn Torossian

JANUARY 26, 2025

Learn how AI, data analytics & ethical considerations are transforming PR by 2025, including automated media outreach, data-driven messaging & crisis management The post The Future of Public Relations: Embracing Artificial Intelligence, Data, and Ethical Challenges in 2025 appeared first on.

Ethics 195

Ethics Data Crisis Management Publicity 195

Remote PR Jobs

MARCH 11, 2025

No matter the situation, a media monitoring report ensures stakeholders get clear, data-driven insights into PR performance. Be sure to capture data from multiple sources, including traditional news articles, online blogs, and social media conversations. How to Write a Media Coverage Report 1.

Writing 230

Writing Report How To Analysis 230

Prowly

OCTOBER 23, 2024

In Prowly’s Media Database , she can find: Journalist’s recent articles and online activity Exact topics covered Outlet’s demographic and audience data PRO TIP: These insights help you weed out irrelevant contacts, find fitting story angles, and spot important keywords and themes to use in your personalized emails.

How To 211

How To Pitching Analytics Software 211

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement.

Advertising 157

Advertising Advertising Privacy Ethics 157

Ronn Torossian

NOVEMBER 21, 2024

High-profile data breaches, ransomware attacks, and insider threats have made cybersecurity a top concern for businesses of all sizes. In the cybersecurity world, crises are not a matter of if—they’re a matter of when.

Crisis Management 195

Crisis Management Crisis Publicity Reputation 195

Agility PR Solutions

DECEMBER 1, 2024

Whether you’re putting out fires due to a product recall or a data breach, you need a reliable response plan to protect your client’s reputation. […] The post Crisis communication in a 24/7 world: Managing reputational risks and proactively addressing challenges appeared first on Agility PR Solutions.

Crisis Communications 179

Crisis Communications Reputation Crisis Communications 179

Ronn Torossian

NOVEMBER 21, 2024

Organizations rely on cybersecurity companies to protect their most sensitive data and infrastructure, making credibility a key factor in purchasing decisions. In the cybersecurity sector, trust is paramount.

Agency 195

Agency Industry Marketing Data 195

5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

FEBRUARY 28, 2022

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Date: March 31, 2022.

Measurement 418

Measurement Training Data Technology 418

Agility PR Solutions

OCTOBER 27, 2024

Sure, creativity helps you stand out, but without understanding the data behind your posts, you might be missing out on significant engagement and reach. Growing on Instagram in 2025 will require more than just creativity. That’s where Instagram Analytics comes in.

Analytics 176

Analytics Instagram Social Media Trends 176

Prowly

JANUARY 14, 2025

Precise data for better targeting Weve expanded your research capabilities adding new journalist and outlet insights to our Media Database. Well also expand it to include more useful insights, such as trade media data. Easy access to reliable data Prowly aims to make your search experience as easy as possible.

Pitching 104

Pitching Data Analytics Writing 104

Business Wire

DECEMBER 7, 2023

See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

Media Relations 433

Media Relations Trends Blogging Privacy 433

Contently - Strategy

SEPTEMBER 30, 2024

Virginia & California lead the charge on data privacy Virginia and California have taken the lead in data privacy with laws that grant residents significant control over their personal information. influencing how states and potentially federal agencies approach the regulation of user data and privacy on social media.

Social Media 110

Social Media Privacy Brand Branding 110

Agility PR Solutions

OCTOBER 29, 2024

It reuses training data to solve new problems. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter.

Trends 179

Trends Training Software Video 179

The Proactive Report

DECEMBER 11, 2024

Artificial Intelligence and the ability to gather data are making this possible. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Authentic Storytelling Storytelling has evolved from a communication technique to a critical engagement strategy.

Trends 130

Trends Communications Storytelling Analytics 130

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. Today’s AI-powered analytics platforms provide deeper insights through advanced data processing capabilities.

Analytics 146

Analytics Strategy System Ethics 146

PR in High Definition

NOVEMBER 22, 2024

Curious, I pressed for more information and asked for the origin of the data. It went on to admit that the figure was not based on factual data but rather an assumption derived from general trends. They generate responses based on patterns in their training data. and then follow up with questions about specific data points.

Ethics 117

Ethics Product Launch Data Trends 117

Agility PR Solutions

NOVEMBER 18, 2024

Financial data can tell captivating stories about a company’s journey. When investors and stakeholders examine this data, they gain insights into profitability and brand strength. It shows whether the company thrives, falters, or navigates steadily toward its goals.

Financial 114

Financial Storytelling Strategy Data 114

5W PR

MAY 16, 2025

This guide will walk through the critical metrics and tools needed to track SEO recovery progress effectively, helping you make data-driven decisions to restore and improve your site’s search performance. Segment your data effectively. Recovery Strategy Adjustments Data insights should drive strategic adjustments during recovery.

SEO 78

SEO Analysis Web Google 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Data wants to be managed PR teams need data to feed AI, and data needs governance. There is a big opportunity for a tech company to emerge as a data layer for the PR industry, where you safely house everything from email analytics to media feedback data to sentiment analysis,” Chris observes.

Trends 333

Trends Industry Government Data 333

Business Wire

JUNE 20, 2024

Data-driven strategies maximize ROI Visual content generates results How to safely leverage AI tools Social media broadens the reach of news releases Business Wire recently attended the 2024 annual NIRI and CIRI conferences in San Francisco and Calgary, where we had the opportunity to engage with the investor relations community.

Conference 345

Conference Community Data Social Media 345

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370