Leveraging 4 key types of PR data

Onclusive

Are you sick of talking about PR data yet? Data collection and evaluation are (or, at least, should be) integrated into the daily rituals of PR pros. PR Education assessment data campaign data demographic data perception data PR PR data PR education PR tips public relations types of dataNeither are we.

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How to optimize marketing-related data in the ‘data lake’

Agility PR Solutions

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake.

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Is PR data bias holding you back?

Onclusive

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations dataWhen it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. In-depth analysis and measurement of PR outcomes is a fairly new practice.

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PART 1: Big Data 101 for PR

Onclusive

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. The emphasis of each Big Data conversation may be different: it may be making sure no data is lost, or the privacy and security concerns of using the cloud, or the automation of analytical […]. All About Tech big data big data 101 PR PR education public relations storytelling

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Who are the most impactful ones based on past data? The post Data-Driven PR Campaign Planning: Part 2 appeared first on Onclusive.

Storytelling With Data

The Resolution Blog

PR has a reputation for not using data as well as other marketing disciplines. So when Stella came across the wisdom of Cole Nussbaumer Knaflic, author, founder & CEO of ‘storytelling with data’, she had to interview her on the PR Resolution Podcast.

Big Data and the Human Experience

Onclusive

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization The conversations included thoughts and insights from some of … Continued.

How PepsiCo uses data to power creativity

NewsWhip

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. Every successful modern creative campaign is powered by insight and data. Brands creative data Pepsi

How to Drive PR Decisions with Data

Onclusive

My co-panelists Deirdre Breakenridge of Pure Performance Communications and Todd Murphy of Universal Information Services shared examples of practical PR measurement for bottom-line results including the types of data PR and communications professionals should be focusing on when creating their strategies. Industry Insights & Trends big data for PR data analysis media measurement PR measurement

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How to Use Data to Ensure Content Success

Onclusive

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. By using data-driven measurement consistently, you’ll be able to point to impacts that your team has had on business goals, and demonstrate indispensable value.

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#DataTalk: Harnessing Big Data to Propel PR

Onclusive

Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.

[Webinar] Using Data to Grow Your PR Budget & Your Team

Onclusive

Date / Time: April 30th, 2020 at 1:00PM EST. In This Webinar You’ll Learn: What data and metrics are most important to executives. The post [Webinar] Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Speaker & Webinar Info. Clarissa Horowitz.

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PART 2: Big Data 101 for PR

Onclusive

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

Using Data to Grow Your PR Budget & Your Team

Onclusive

Join this panel webinar to learn from four top executives in PR as they discuss how they have leveraged data to grow their budget, expand their team, and advance their careers. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive.

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Dirty Data?….no!

The Resolution Blog

I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?—?— taa, nah Who knew MJ was so knowledgable in PR data and insights? Well now we have the soundtrack we need to take the topic seriously because, yes, clean PR data is ‘a thing’!

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Why data is key for mutually beneficial relationships with journalists

Muck Rack

Why data is key for mutually beneficial relationships with journalists

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Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor. Data has always informed the work of PR professionals, but the sheer volume of information available today raises new ethical and moral questions about what we collect, curate, share and use. We all share the responsibility to create an ethical framework for data use and practices.

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How I Learned to Embrace Data

Onclusive

That means I can get data around how dirty my apartment is and areas with the most foot traffic!” “I’m Industry Insights & Trends data public relations“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” I shouted in excitement. I’m not surprised this excites you so much,” said my […].

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Pirates, Data and Storytelling

Ishmael's Corner

The post Pirates, Data and Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Anecdotes Guest Posts PR A Song of Fire and Ice adventure stories american gods compelling content content creation context data Emilio Salgari ethical PR fantasy fiction Google Analytics historical context interstellar literature personal anecdote researchThe Art Of Storytelling In Business Communications And Public Relations.

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How’s Your Data Literacy? Take our quiz and find out!

Onclusive

In fact, its sole purpose is to provide some honest feedback on where your PR data strengths lie and where you may need a […]. All About Tech Data Literacy Data Literacy Quiz PR PR data PR education PR Quiz PRTech public relationsPOP QUIZ, Y’ALL! Ok, so if that sentence brought on mental flashbacks of repressed high school memories, fret not. This quiz isn’t meant to make you sweat, agonize, or relive painful 16 year-old nightmares.

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How to Make Your Brand More 'Data-ble'

Cision

Data-driven PR, social listening and your brand. US Blog

What PR Success Looks Like In A Data-Driven World

PR Insiders

The post What PR Success Looks Like In A Data-Driven World appeared first on News & Experts. Data & Analytics News And Experts Reporting data and analytics PR Measurement Public Relations publicity roi of public relations

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2020: The Year Data Saved The World

Waxing UnLyrical

I think it will be as The Year Data Saved The World. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. This is what I mean by 2020 being The Year Data Changed The World.

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How data is changing PR: 7 ways to use data today

Agility PR Solutions

Data analysis can help them with this task by focusing on the right potential clients to reach […]. The post How data is changing PR: 7 ways to use data today appeared first on Agility PR Solutions.

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The need for Due diligence data room

ReimaginePR

The data room software is normally an internet-based application where you could combine processes of featuring information each and every level of controlling private equity economic. The secure data room is a modern day solution just for the control of exclusive capital.

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Opinion Out, Data In

Shift Communications

We trust our guts (and have an implicit bias) that our brilliant idea will work best to meet our marketing goals, rather than trusting the data to suggest what will and won’t work. The solution is simple: opinion out, data in. To make data-driven PR work, we must rely on data, not opinion or instinct, to make decisions and come up with ideas that lead us to success. We start with data from past campaigns, past events and past goals.

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Fresh Data: The PR Answer To No News

ImPRessions - Crenshaw Communications

One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Here are a few ways data can be used to gain media traction during a quiet news period. Compiling and repackaging existing data.

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Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. Often this lack of trust stems from fearing a) what if the data does not show the full and true impact of PR/Communications actions taken by the team?

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How to Empower Data-Driven PR Leaders

Onclusive

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadershipShe led a discussion about the traits of the successful PR leader of tomorrow with panelists Jennefer Witter of The Boreland Group, Julia Monti of Mastercard, and KayAnn Schoeneman of Ketchum.

Data-Backed Tips to Optimize News Release Distribution

Onclusive

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. The post Data-Backed Tips to Optimize News Release Distribution appeared first on Onclusive.

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The Importance of Good Data

PRSay

Data: It’s the ones and zeros. But data also represents people and their activities. Its quality has real impact on real people, and the way we treat our data is an expression of how we treat people. With this idea in mind, it’s time to bring the topic of data management up from the basements of our businesses, organizations and governments to our executive floors, boardroom tables and legislatures. Mistreating data means mistreating people.

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Technology News Releases: Can you get them noticed? Data says ‘yes.’

Onclusive

Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. Data says ‘yes.’ What makes a technology news release stand out in a sea of tech news?

Benchmarks Report Shares Key Information on News Release Data

Onclusive

The post Benchmarks Report Shares Key Information on News Release Data appeared first on Onclusive.

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Using Data to Showcase Results: How ConnectWise Developed Their PR Program

Onclusive

The team gained a seat at the table in business decisions and wanted to learn how to use data to further strengthen the understanding of the value of communications. The post Using Data to Showcase Results: How ConnectWise Developed Their PR Program appeared first on Onclusive.

Introducing Article-Level Data from Cision

Cision

We are so excited to announce the launch of article-level data, allowing communicators to further understand how audiences consume earned media. Product News

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How I Learned to Embrace Data

Onclusive

That means I can get data around how dirty my apartment is and areas with the most foot traffic!”. “I’m You love data!”. But my enthusiasm for data caught me by surprise because I wasn’t always like this… These days, I find myself continually quantifying my life: How big was the sample size for the study touted on that whitening toothpaste commercial? What other data points could have been gathered to give more insightful findings?

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Five Steps To Grow Your Communications Budget And Advance Your Career Using Data

Onclusive

The post Five Steps To Grow Your Communications Budget And Advance Your Career Using Data appeared first on Onclusive. As PR professionals, you and your team are at the forefront of all key internal and external communications.

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3 Best Practices For Using Data In B2B PR

ImPRessions - Crenshaw Communications

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. Data-driven coverage can establish a brand as a category expert or leader. But developing research and generating data that media find worthwhile is easier said than done. Your data only goes so far.

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