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Data-Driven PR Campaign Planning: Part 1

Onclusive

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?

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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. The story is in the data appeared first on Onclusive. Remember, it’s not about the size of your list.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Who are the most impactful ones based on past data? You can also include extra resources, such as customer reviews and testimonials, additional data and insights that only your brand can provide, exclusive photos or “sneak peaks” and other items of interest.

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The cost of compromise: Why businesses can’t afford to skimp on data security

Agility PR Solutions

In today’s digitized business operations, data security is an important aspect of running a successful business. This article aims to spread awareness on why businesses simply can’t afford […] The post The cost of compromise: Why businesses can’t afford to skimp on data security appeared first on Agility PR Solutions.

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The Silver Lining to Corporate DEI Challenges

Find out: What current trends are on the rise for corporate DEI action The shifts occurring in companies’ communication based on new 3BL data How to combat the current pushback on corporate DEI progress

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Scaling Personalization With Data in Marketing

Ronn Torossian

To achieve success in today’s market, companies have to rely on clear and correct data instead of assumptions. That means their personalized media campaigns are completely founded on outside factors such as brand knowledge, consumer surveys, consumption data, and demographic data. Although focusing on […].

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Data security: New report reveals insights on managing critical data

Agility PR Solutions

Business data has become a company’s most valuable resource, and security is rightfully the top concern for managing that data—we’ve seen several examples of mismanagement turn into high-profile PR disasters—but exactly how to do that is often misunderstood.

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How Will Virgo Season Impact Your ESG Communication?

In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis How companies are aligning their initiatives to the United Nation’s Sustainable Development Goals and sharing progress Data from the 3BL platform on how companies are communicating (..)

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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The Growth PR Playbook

The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Best practices for setting up a data-driven PR organization.

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Are Your Impact Comms Resonating With Stakeholders?

We cover everything from industry cliches to data-based communication to strategy pointers and more. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.