Business Wire

MARCH 31, 2021

As part of our recent global media survey, we asked journalists to share their social media platform preferences. As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth.

Survey 276

Survey Social Media Reddit Media 276

Sword and the Script

JULY 16, 2024

Some 73% of marketers surveyed say they expect their company to face more competition in 2024, a 19-point increase over the percentage who said the same in a similar survey last year.” ( source ) 3. 52% of CEOs surveyed want marketing to create new customers and retain existing ones. Competition. Paltry budgets. Outsourced help.

B2B 183

B2B Marketing Survey Analysis 183

Agility PR Solutions

NOVEMBER 18, 2024

Conducting an email survey is one of the most efficient ways to get to know your customers and learn about their preferences. The survey technique allows you to gather valuable insights encompassing your customers’ demands and paves the way for you to ensure continuous improvement.

Survey 105

Survey Data Branding Brand 105

Ronn Torossian

MAY 2, 2025

Learn how to create successful PR campaigns using data analysis, surveys, and visualization tools. Expert tips for pitching data stories and measuring campaign results. The post Using Data to Drive Successful PR Campaigns: A Complete Guide appeared first on.

Data 195

Data Analysis Survey Pitching 195

Sword and the Script

JULY 9, 2024

A recent survey of more than 3,000 reporters around the world by Cision spells out some of the things you can do to drive better coverage. The annual Orbit survey of bloggers is a good example. Are “ press releases ” the best source of information – as this annual survey concludes every year? I don’t think so.

Survey 188

Survey Journalism Report Pitching 188

Business Wire

APRIL 14, 2021

Breaking news. Live videos. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

Sword and the Script

JULY 30, 2024

In this particular survey, I suspect the findings have more to do with mass appeal and social proof. However, this survey suggests those who work in PR believe overall public opinion on social media is more persuasive. Trusted influencers Answers to another question in this survey support this an analysis.

Survey 179

Survey Social Media Consumer Media 179

Business Wire

MARCH 24, 2021

Smaller newsrooms. Layoffs and furloughs. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.

Survey 309

Survey Media Blogging Industry 309

Sword and the Script

JANUARY 30, 2024

20% of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages The number one reason people unsubscribe from email distribution lists is they feel like they get too many messages. A subscribed audience is what distinguishes content marketing from marketing. Click To Tweet 2. See our services.

Survey 161

Survey Marketing B2B Content Marketing 161

PRSay

MAY 31, 2023

adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. adults surveyed have heard a lot about ChatGPT, while 39% have heard a little about the technology and 42% have heard nothing at all about it, Pew found.

Survey 157

Survey Software Education Technology 157

Agility PR Solutions

OCTOBER 3, 2023

Throw in an unstable economic business […] The post Leadership Doubt plagues top decision makers: Survey reveals even successful execs struggle with chronic doubt about their leadership appeared first on Agility PR Solutions.

Leadership 183

Leadership Survey Employee Meeting 183

Business Wire

SEPTEMBER 22, 2020

Interest in the election is remarkably high; a Pew Research Center survey indicates that 83% of registered voters say it ‘really matters’ who wins the presidency, up from 74% four years ago. On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

Blogging 438

Blogging Survey Publicity 438

Sword and the Script

APRIL 15, 2025

Multiple surveys have demonstrated the impact in B2B marketing, as sales cycles have grown longer and required more interactions. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer. That extra effort drives up costs.

Marketing 165

Marketing B2B Survey Comparison 165

Sword and the Script

MAY 28, 2024

Forrester did not disclose the sample size of its survey. A copy of the survey is available for purchase and listed at $395.00. The company polled 318 “subscription leaders” – most of which operate in the B2B space – using an independent survey panel (which I’ve also used and trust). >>> Need an extra pair of hands?

B2B 155

B2B Survey Marketing Measurement 155

Business Wire

APRIL 19, 2021

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI. Well, I have a bit of news for you.

Survey 261

Survey Blogging Communications Publicity 261

Sword and the Script

MAY 6, 2025

It might even have been anticipated given a round of marketing surveys published last fall forecasted that budgets would recover some. The most recent edition of The CMO Survey by Dukes Fuqua School of Business shows marketing budgets have clawed some more pennies into their budget. Its good to see because its long overdue. of revenue.

Survey 91

Survey Marketing B2B B2C 91

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 161

Twitter Survey Journalism Social Media 161

Sword and the Script

JANUARY 21, 2025

A PRSA survey last year suggested just 1 out of every 100 PR and comms professionals invest in their own professional development with any sort of cadence or frequency Last year I spotted disturbing results of a survey included in a SmartBrief newsletter championed by the Public Relations Society of America (PRSA).

Google 167

Google Course Survey YouTube 167

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

NOVEMBER 12, 2024

If you enjoyed this post, you might also like: Partisan Politics Complicates PR and Comms for Business, Survey Finds Image credit: Pexels The post A marketing and PR superpower [not another lesson from the election] appeared first on Sword and the Script.

Marketing 217

Marketing Software Training B2B 217

Sword and the Script

DECEMBER 31, 2024

A simple explanation of why you lose content subscribers About one in five (20%) of 2,000 readers surveyed say they unsubscribe from email marketing because they get too many messages. Read more: Survey says this is the top reason people unsubscribe from email marketing Number 10.

B2B 152

B2B Marketing Leadership Study 152

Onclusive

DECEMBER 6, 2021

Onclusive hosted a series of webinars in 2021 during which we surveyed hundreds of communications professionals worldwide, asking them questions every PR professional faces daily. Interested in what your peers and executives think when it comes to the key PR questions?

Industry 369

Industry Report Survey Agency 369

Sword and the Script

SEPTEMBER 3, 2024

And another one: “Another new piece of researc h [download page], this time from Ascend2 in partnership with TopRank Marketing, indicates that influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands surveyed in the US.” What are the top use cases?

Social Media 165

Social Media Study B2B Media 165

Sword and the Script

APRIL 22, 2025

A survey of 1,000 Americans revealed that 59% click results from brands they know, while less than one-third choose the top-ranked result. Privacy, responsiveness and CX top factors for trust-building A 2023 study by PwC surveyed 2,508 U.S. One way to overcome that is to build a brand people trust.

Survey 95

Survey B2B Leadership Study 95

Agility PR Solutions

NOVEMBER 11, 2024

A 2022 Civic Science survey found that 74% of people who reported burnout symptoms tried to treat them with digital detox. It’s no wonder, as the concept of digital detox has gained significant traction, especially in the aftermath of the pandemic, alongside more extreme movements, such as the Chinese ‘lying flat’ ideology.

Trends 114

Trends Brand Branding Survey 114

Agility PR Solutions

JULY 6, 2025

Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world.

Brand 100

Brand Branding Survey Company 100

Sword and the Script

MARCH 25, 2025

Metrics and measurement are always at the top of the list of survey reports that ask about the biggest challenges and obstacles facing marketing. Yet thats not what a recent survey by the tech analyst firm Gartner found. While this survey says something different, I dont think theyd be wrong.

Marketing 153

Marketing Measurement Survey B2B 153

Sword and the Script

DECEMBER 17, 2024

Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded Regular readers know I frequently dive into data studies and marketing surveys. Read more: 3 recent surveys predict B2B marketing budgets will get a boost in 2025 2.

B2B 111

B2B Marketing Communications Survey 111

Prowly

MAY 20, 2025

LumApps also includes built-in survey tools and integrates with Google Workspace and Microsoft 365, making it easy to embed communications into daily workflows. Measurement is baked into every campaign, allowing comms teams to track opens, reactions, survey responses, and content performance over time.

Tools 104

Tools Measurement Communications Analysis 104

Business Wire

FEBRUARY 1, 2022

workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. What caused “The Great Resignation” of 2021? million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S.

Blogging 303

Blogging Conference Survey Employee 303

ImPRessions - Crenshaw Communications

JULY 14, 2020

If well designed, a simple survey can garner coverage when there isn’t any original news. Survata is a useful tool to produce, showcase and capitalize on research data through the production of surveys. If furnished with questions and specific demographics, Survata will field and produce media-generating surveys at a reasonable cost.

Tools 295

Tools Software Survey Meeting 295

Notified

AUGUST 6, 2024

Findings from a recent Notified/PRWeek survey also reveal that 58% of PR pros view deepfakes and fake news as major threats to the organizations they represent , meaning safeguarding confidence in corporate communications is more important than ever before.

Survey 275

Survey Corporate Communications Publicity 275

Notified

SEPTEMBER 15, 2024

According to our recent survey of 150+ public relations leaders, the key ingredients to fostering trust with stakeholders are authenticity and transparency - especially during crises.

Survey 242

Survey Publicity Report Trends 242

PR Daily

JULY 3, 2025

To effectively gauge the strength of business relationships, comms teams are encouraged to assess their efforts in the following ways: Conduct surveys and gather feedback : Regular surveys to collect feedback from clients, partners and employees can provide vital insights into relationship satisfaction. “We

Measurement 72

Measurement Survey Strategy Tools 72