7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn.

Survey 139

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.

7 Keys To Using Surveys For PR

ImPRessions - Crenshaw Communications

Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset.

Survey 181

How To Make PR Surveys Work Harder

ImPRessions - Crenshaw Communications

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.

Survey 203

How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll.

Survey 170

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey.

Survey 101

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Guest Post by Scott Kaminski.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey.

Survey 112

Survey Finds Improving Optimism in Content Marketing

Sword and the Script

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Additional Findings from the JOTW Survey.

Survey 118

Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Surveying the Past, Present and Future of PR

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics.

Survey 137

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

Survey 110

Survey: Online reputation management essential for marketers

PR Daily

A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world.

Survey 111

Bylines, Surveys & Tweets: When Did PR Get So Boring?

Cision

Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.

Survey 220

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.

Survey 112

How to use Survey Data for Brand Awareness and PR

Shift Communications

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR?

Survey: Communicators pinpoint the hottest trends and tactics

PR Daily

According to a recent survey conducted by Ned Lundquist and Sword and the Script , paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators. What keeps corporate communicators up at night?

Survey 133

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey 123

Is survey fatigue the next PR measurement problem?

Media Bullseye

One of the biggest pushes in PR measurement is the use of primary survey research. Survey forms are now easier than ever to develop and send, which gives communicators a powerful tool to see how their programs are resonating with target audiences. Surveys structure is important.

5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

Survey 178

Survey: Early bird gets the media coverage worm

PR Daily

Muck Rack released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The survey revealed that 17 percent of journalists said they reject pitches because they’re too long.

Survey 150

Breaking Down the Results from the 2018 PR Salary Survey; Are You Earning What you are Worth? 

Sword and the Script

As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. According to the survey, 27% are likely to change jobs next year.

Survey 142

Survey: 65 percent of marketers say content efforts are successful

PR Daily

CMI’s survey revealed a few characteristics of highly successful content marketers, which include: Has a documented content marketing strategy. The survey also reported that 80 percent of marketers focus on building their audiences, an 18 percent increase year over year.

Survey 123

Trust is a Flywheel of B2B Marketing and a Key Point of Differentiation

Sword and the Script

The company recently published a report that compares and contrasts two aligning surveys of 678 B2B respondents, which counts 438 buyers and 240 vendors. It was reflected, perhaps uncritically, in many of the media reports about the surveys that I read too.

B2B 96

Survey: What journalists desire from PR pros

PR Daily

Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch.

Survey 124

Survey: Comms companies slow on the technology uptake

PR Daily

According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. If this survey is any indication, it might take another generation to find a solution.

Survey 131

Survey: Want to reach millennials? Use Snapchat

PR Daily

If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy. Variety reports that three-quarters of those surveyed said they “liked” both content areas.

Survey 124

Survey: Most workers don't use all their time off

PR Daily

So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey. Typically, employers give 11–15 days per year, and 26 percent of the respondents had 10 or more unused days at year’s end, the survey reveals.

Survey 131

Your opportunity to participate in the CIPR State of the Profession survey

Stephen Waddington

1,000 people have participated in the CIPR’s annual #StateofPR survey. 1 What is the State of the Profession survey? 2 What were the key issues spotlighted by the survey last year? Complete the survey : It takes between 10 and 15 mins to complete.

Survey 111

How to make a survey work for your PR plan

Barokas

One way to do that is by conducting and leveraging a third-party survey to garner media interest. But if done correctly, a survey can be a benefit to any well-oiled PR strategy. So how exactly do you make a survey work for your client?

Survey: 5 Top Way Reporters Find Sources and Stories

Sword and the Script

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1.

Survey 104

How to use opinion surveys in public relations

PR Conversations

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. Current PR Conversations PR Axis Dr Claude E Robinson Opinion Surveys Your Public Relations

New Muck Rack survey: 3% of journalists say they rely on press releases sent via newswires

Muck Rack

New Muck Rack survey: 3% of journalists say they rely on press releases sent via newswires

Survey: Email still journalists’ preferred pitching method

PR Daily

In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents.

Survey 124

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. I first spotted the survey in a story by Ragan’s PR Daily. by Frank Strong.

Survey 107

How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.

Survey: Assessing the long-term damage of PR crises

PR Daily

Clutch found that 30 percent of the 500 consumers they surveyed would still feel “unsafe” flying United—more than seven months after that infamous passenger dragging incident. Consumers might be willing to forgive, but they never forget.

Survey surprise: Pagers are lifesavers in hospitals

PR Daily

The study surveyed more than 300 health care professionals nationwide, highlighting impediments to universal mobile upgrades. The survey asked respondents what they saw as the big opportunities for better communication and mobile communications solutions.