64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

How to use opinion surveys in public relations

PR Conversations

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. Current PR Conversations PR Axis Dr Claude E Robinson Opinion Surveys Your Public Relations

Trending Sources

How to Create an Effective PR Survey

PR in Your Pajamas

Today we have a guest post about a topic we haven’t talked about before: PR surveys. Do you do PR surveys? What is a PR Survey? What constitutes a PR Survey is not universal. But for most people, a PR Survey is a poll. 10) Be realistic with B2B surveys.

The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

Survey: Americans widening their social media use

PR Daily

That’s according to a new survey conducted by the Pew Research Center , which found that 71 percent of Internet-using U.S. Just over half of the adults surveyed in Pew’s research said they use two or more social media platforms.

Survey: Early bird gets the media coverage worm

PR Daily

Muck Rack released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The survey revealed that 17 percent of journalists said they reject pitches because they’re too long.

Survey: What journalists desire from PR pros

PR Daily

Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch.

Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.

How to use Survey Data for Brand Awareness and PR

Shift Communications

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR?

5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.

The Results Are In! 2015 Solo PR Pro Compensation Survey Insights Report

Solo PR Pro

To study these questions and more, Solo PR Pro conducted a survey in August/September 2015 and partnered with Dr. Timothy Brezina to conduct advanced statistical analysis of the data (notes on methodology follow this report).

Survey: Email still journalists’ preferred pitching method

PR Daily

In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents.

Survey: How Millennials View #PREthics


Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards.

Complete the 2015 Solo PR Compensation Survey Today!

Solo PR Pro

To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until September 9. The entire survey takes approximately 10 minutes to complete. How much are other freelance communications consultants charging?

Survey: More execs want PR pros handling their brand’s social media

PR Daily

advertising and marketing executives favor those specialists over other corporate departments for social media savvy, according to a new survey from staffing firm The Creative Group. Among the survey respondents, 7 percent said “other” or “don’t know.”.

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

Survey: Want to reach millennials? Use Snapchat

PR Daily

If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy. Variety reports that three-quarters of those surveyed said they “liked” both content areas.

Survey: Most workers don't use all their time off

PR Daily

So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey. Typically, employers give 11–15 days per year, and 26 percent of the respondents had 10 or more unused days at year’s end, the survey reveals.

Survey: Creatives struggle with insularity and unconscious bias

PR Daily

Ketchum/Fast Company survey of 500 creative staffers, there is a pervasive sense that diverse viewpoints are lacking in their place of work and that conformity is thwarting original thought. FREE DOWNLOAD : 2016-2017 Internal Communications Survey Results ].

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. I first spotted the survey in a story by Ragan’s PR Daily. by Frank Strong.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. The good news for PR professionals who want to do a little discovery before diving into a survey is that there is no IRB to go through. The idea of polling and surveying is catching on (again).

Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Digital news consumption: Pew survey reveals challenges for PR

Media Bullseye

A recent survey conducted by the Pew Research Center in conjunction with the John S. Survey results show variation across news types. One of the more interesting results of the survey was that different news types (business, community news, sports, etc.)

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Survey: Many execs seeing ‘greater value in PR,’ but don’t fully understand it

PR Daily

If so, the news from a Public Relations Society of America New Jersey Chapter survey gives a hopeful outlook, but it’s not perfect. A large number of the execs surveyed—71—said they don’t believe their PR partners have done a good job of defining their goals and strategies. “It''s

How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

PR Expanded

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results.

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How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.

Survey: Most marketers will spend more on social media in 2015

PR Daily

A Salesforce Marketing Cloud survey reveals 70 percent of the more than 5,000 marketing pros surveyed said they plan to increase the amount of money they spend on paid social media campaigns and marketing. Less than 30 percent of marketers surveyed use platforms such as Viadeo and Tagged, and less than 20 percent use WeChat, Snapchat and KakaoTalk—yet marketers also consider these social media platforms highly effective.

How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll.

When There’s a Gap in Big News, Surveys Can Fill the Void – But, Are You Asking the Right Questions?

Shift Communications

Back in December, one of my colleagues penned a piece on using surveys to generate coverage and increase brand awareness. If a quick Google search reveals that your survey results are old news, a reporter is likely to pass. Do Surveys Really Work for PR?

Survey: 5 Top Way Reporters Find Sources and Stories

Sword and the Script

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1.

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6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. Once the survey is complete, you can craft it to fit multiple audiences.

Survey: Comms companies slow on the technology uptake

PR Daily

According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. If this survey is any indication, it might take another generation to find a solution.

Where and How B2B Marketing Generates Leads it Likes [Study]

Sword and the Script

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. Social media also ranks low, through the survey doesn’t distinguish between paid and organic efforts.

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Key Lessons from the 2015 State of Trust in Financial Services Survey


Edelman is the world’s largest public relations firm with 5,000 PR professionals operating in 65 cities worldwide. For the last 15 years, the firm’s Trust Barometer has measured public trust in major institutions including business, media and government.

Are PR Professionals Achieving Their Career Potential?


PRSA members (337) joined members of 13 other professional associations in the fields of advertising, public relations and journalism who responded to a national survey conducted by the Lillian Lodge Kopenhaver Canter for the Advancement of Women in Communication at Florida International University.

Making the case for solid public relations research

PR Conversations

For example, if undertaking a national survey in Canada (population 35 million), one needs precisely 384 respondents in order to achieve a 95 per cent confidence level and confidence interval of +/- 5 per cent (see, Determining sample size: How to ensure you get the correct sample size ).

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

Shift Communications

You’ve taken all of the initial first steps of conducting a survey. Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Do they accept survey data?

B2B Marketing Underestimates Effects of Thought Leadership on Sales, Study Finds

Sword and the Script

While marketers typically associate thought leadership with the awareness stage of the buyer’s journey, the survey shows the influence lasts through sales closure and perhaps beyond. Marketing B2B marketing surveys thought leadership

Want to Drum Up Some PR? Try a Survey.


One option is to create some news yourself by commissioning or conducting a survey. In the PR world, the old adage “No news is good news,” doesn’t ring true. Brands need a news hook to catch the attention of journalists and garner earned media.

Two glaring gaps in an otherwise glowing review of senior PR practice in Canada

PR Conversations

A report and commentary on the Canada-specific Generally Accepted Practices (GAP) VIII Survey results. Generally Accepted Practices (VIII) Survey (Canadian). By Natalie Bovair, APR. It’s official: Canadian public relations practice is distinct and progressing well toward best practice.