Survey

Reputation Us

The scientific study, conducted in February 2019, specifically surveyed residents in Oregon. The post Survey appeared first on ReputationUs ReputationUs (RepUs) and DHM Research announced in a news release on April 3, 2019 the results from its inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.

Partisan Politics Complicates PR and Comms for Business, Survey Finds

Sword and the Script

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses.

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Survey: Hiring managers offer guidance for nailing virtual interviews

PR Daily

Zenefits surveyed more than 1,000 people, “including over 200 hiring managers ,” to gain crucial insights into the burgeoning yet fraught world of virtual interviews and videoconferences. The post Survey: Hiring managers offer guidance for nailing virtual interviews appeared first on PR Daily.

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Using surveys to guide your recovery

PR Daily

Employee surveys are especially useful for strengthening company culture: They give people a voice by providing a specific vehicle for sharing their thoughts and knowing that their ideas are wanted and will be received and considered. Why survey now?

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6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. Indeed, the survey says marketing spends 15.9%

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10 terrific (and free) survey tools

PR Daily

That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. Survey data can expose what you’re doing well and where you ought to improve. Try these 10 free tools to create surveys your audience(s) will love: 1. Unlimited surveys.

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Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” Content Marketing Measurement Storytelling PR survey

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7 Keys To Using Surveys For PR

ImPRessions - Crenshaw Communications

Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset.

Survey 168

CIPR State of the Profession survey is a miss on COVID-19

Stephen Waddington

The CIPR of State of the Profession survey was concluded before lockdown. The 2020 CIPR State of the Profession survey is a time capsule. The field work, based on surveys from 1,300 practitioners, was completed on 27 January.

Survey 164

SURVEY: COVID-19 highlights power of collaboration for PR pros

PR Daily

The post SURVEY: COVID-19 highlights power of collaboration for PR pros appeared first on PR Daily. Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’.

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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys.

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Survey: 3 PR trends in tactics, measurement and organization for 2019

PR Daily

The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations. These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three. Marketing Measurement PR PR survey

Survey 167

Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists [UML]

Sword and the Script

a) Survey of 1,000 Journalists by Muck Rack Muck Rack is back with its annual survey of journalists. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Uber leads—and Oracle lags—in survey of CEO comms skills

PR Daily

Technology giants Oracle, Intel and Google, however, have their work cut out for them, judging from a new survey of almost 10,000 employees by Ragan and Blind , an anonymous social network for professionals. Blind often conducts surveys in partnership with major news outlets, says Kim.

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2020 PR Salary Survey: How Much Money do Public Relations Pros Make?

Sword and the Script

That’s according to the latest annual PR salary survey for 2020 published by PRWeek. The survey was conducted before the Coronavirus hit the pause button on economic activity. On the whole, the salary gap by gender appears to be shrinking, according to the data in this year’s survey.

Surveys, quizzes and apps…oh my

HMA Public Relations

The post Surveys, quizzes and apps…oh my appeared first on HMA Public Relations. Fink apps quizzes social media surveysThis week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future.

Results of 2019 Global Communication Survey Released

HMA Public Relations

The post Results of 2019 Global Communication Survey Released appeared first on HMA Public Relations. Featured Public Relations 2019 Global Communications Survey Davis & Gilbert Michael Lasky PRGN PRSA USC Annenberg Center for Public Relations

Survey reveals some interesting insights into the business of blogging today

PR Warrior

For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young.

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Survey: 8 terrible PR practices that will doom your pitch

PR Daily

Fractl surveyed over 500 journalists for a report about what makes journalists tick—including what irks them about pitch emails. The Fractl survey found that online writers and editors prefer one follow-up email (or none at all). Fractl polled 500+ journalists about their top peeves.

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Survey: Micro-influencers offer big rewards for brand managers

PR Daily

A new survey from UpRoar PR found that 71% of consumers prefer micro-influencers, and two-thirds of consumers report making purchases based on their posts. This survey confirms that it’s not about huge follower numbers; it’s about the connection influencers make with their audiences.

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Expert guidance for embedding surveys in emails

PR Daily

Surveys are a secret weapon of email engagement. Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results. There are many considerations and possibilities, but the payoff from surveys is often worth the work.

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Survey: Recruiters seek PR pros with metrics-analysis skills

PR Daily

survey reveals, however, that although 57% of PR pros cite writing/editing as a common activity (topping that list), recruiters rank research, evaluation and measurement among the top five most desirable skills. The survey shows a skills gap in other areas, as well.

Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML]

Sword and the Script

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. Is the process of media relations getting harder?

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Survey: Gen Z consumers are skeptical about most businesses

PR Daily

According to a new national survey by BBMG and GlobeScan , by a 5-to-1 ratio, the leading edge of Gen Z (ages 18–22) does not trust business to act in the best interests of society, and nearly one in four cannot name a single brand they consider to be purposeful.

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Take our survey on COVID-19’s impact on communications

PR Daily

Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey. Take the survey today. The post Take our survey on COVID-19’s impact on communications appeared first on PR Daily.

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8 tips to create more effective online surveys

PR Daily

If you’re keen to create better customer experiences, online surveys should be part of your communications strategy. Ask your team: Why are you conducting this survey? Unless you establish tangible goals, your survey will be a waste of time. Test your survey.

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The Complicated Business of Mixing Brand and Politics [Survey]

Sword and the Script

There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics.

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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Not every organization is so assured, a Ragan Communications survey revealed. This survey was taken pre-COVID-19.).

Survey 131

Are your employees telling the truth in surveys?

PR Daily

Seeking feedback is a smart move, but are you undermining your pulse polls and long-form surveys with a closed workplace culture? That’s one of the conclusions of a free download from Ragan Communications and ContactMonkey, “ 7 ways to get honest feedback from employee surveys.”.

Survey: PR moving in-house at many organizations

PR Daily

The trend, documented in the 2019 JOTW Communications Survey (conducted in partnership with Ned Lundquist ), mirrors patterns seen in marketing for the last several years, as CMOs have slashed agencies in favor of in-house teams.

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Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

A new survey from explainer-video company Wyzowl also reveals other information into the latest video marketing practices and trends that can help guide PR and marketing. The post Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to appeared first on PR Daily.

How to use Survey Data for Brand Awareness and PR

Shift Communications

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR?

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Survey reveals communications goofs—and preferences

PR Daily

The survey also queried respondents about their work frustrations and preferences. The post Survey reveals communications goofs—and preferences appeared first on PR Daily. Calling in sick while looking for work? Just don’t email your boss.

Survey 108

Survey: Remote workers report increased productivity

PR Daily

A new survey by TSheets by Quickbooks of 500 remote workers in the United States suggests why the practice is growing, even as it presents some disadvantages. “We The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting.

Survey 124

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. Marketing academic marketing theory CMO Duke CMO survey

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3 Reasons to take the 2020 JOTW Comms Survey

Sword and the Script

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. The survey will take just a few minutes to complete. You can find the survey by accessing the following URL: [link]. Three years ago, we teamed up to begin fielding this survey.

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists.

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