Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys.

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The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. Marketing academic marketing theory CMO Duke CMO survey

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Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.

Expert guidance for embedding surveys in emails

PR Daily

Surveys are a secret weapon of email engagement. Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results. There are many considerations and possibilities, but the payoff from surveys is often worth the work.

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7 Keys To Using Surveys For PR

ImPRessions - Crenshaw Communications

Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset.

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How To Make PR Surveys Work Harder

ImPRessions - Crenshaw Communications

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.

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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll.

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Survey: How Millennials View #PREthics

PRSay

Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards.

Survey: Remote workers report increased productivity

PR Daily

A new survey by TSheets by Quickbooks of 500 remote workers in the United States suggests why the practice is growing, even as it presents some disadvantages. “We The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting.

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Survey reveals some interesting insights into the business of blogging today

PR Warrior

For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young.

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Survey: Online reputation management essential for marketers

PR Daily

A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world.

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Bylines, Surveys & Tweets: When Did PR Get So Boring?

Cision

Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.

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How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.

Survey: The high cost of workplace communication screwups

PR Daily

That’s the pertinent takeaway from a survey conducted by TollFreeForwarding , which gathered a galling collection of mortifying miscommunication debacles from 1,000 U.S. Always—for the love of Pete, always —wait a tick and double-check before hitting “Send.”.

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13 tips for creating an enlightening survey and pitching your findings

PR Daily

The results of a well-executed survey often generate stunning media placements. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage. Some survey reports, however, gain little or no publicity.

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.

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Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey.

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Survey Finds Improving Optimism in Content Marketing

Sword and the Script

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source.

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9 reasons why brands should conduct consumer surveys

Agility PR Solutions

Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. Conducting surveys is […]. The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey.

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5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.

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Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs. The survey is now in its ninth year, and it draws seemingly similar conclusions year after year.

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Survey: U.S. employee engagement is rising

PR Daily

workers appear to be finding the sunnier side of workplace life. According to Gallup data , 34 percent of U.S. workers are now “engaged,” or “enthusiastic about and committed to their work and workplace.”

Survey: Businesses walk a fine line when speaking out about politics

PR Daily

A new survey sheds light on that dilemma. An October survey of 263 adult Americans seeks to bring objectivity and context to this business decision about politics. The survey data suggest that an organization could take sides and not only survive but thrive.

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Survey: Email still journalists’ preferred pitching method

PR Daily

In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents.

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Survey: Communicators pinpoint the hottest trends and tactics

PR Daily

According to a recent survey conducted by Ned Lundquist and Sword and the Script , paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators. What keeps corporate communicators up at night?

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

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New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Additional Findings from the JOTW Survey.

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Survey: Americans widening their social media use

PR Daily

That’s according to a new survey conducted by the Pew Research Center , which found that 71 percent of Internet-using U.S. Just over half of the adults surveyed in Pew’s research said they use two or more social media platforms.

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Survey: What journalists desire from PR pros

PR Daily

Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch.

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Survey: Want to reach millennials? Use Snapchat

PR Daily

If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy. Variety reports that three-quarters of those surveyed said they “liked” both content areas.

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Survey: 65 percent of marketers say content efforts are successful

PR Daily

CMI’s survey revealed a few characteristics of highly successful content marketers, which include: Has a documented content marketing strategy. The survey also reported that 80 percent of marketers focus on building their audiences, an 18 percent increase year over year.

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Survey: Early bird gets the media coverage worm

PR Daily

Muck Rack released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The survey revealed that 17 percent of journalists said they reject pitches because they’re too long.

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Surveying the Past, Present and Future of PR

PRSay

This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics.

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How to use Survey Data for Brand Awareness and PR

Shift Communications

That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR?

Survey: Comms companies slow on the technology uptake

PR Daily

According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. If this survey is any indication, it might take another generation to find a solution.

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Survey: Most workers don't use all their time off

PR Daily

So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey. Typically, employers give 11–15 days per year, and 26 percent of the respondents had 10 or more unused days at year’s end, the survey reveals.

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Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Guest Post by Scott Kaminski.

2017 PR Salary Survey Suggests Demand for Talent Tightening

Sword and the Script

Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.

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How to use opinion surveys in public relations

PR Conversations

Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. Current PR Conversations PR Axis Dr Claude E Robinson Opinion Surveys Your Public Relations

6 Proven Ways to Leverage Surveys In Your B2B Marketing Case Studies

B2B PR Sense

Surveys may help to liven up your case studies, and create an influential tool. The best B2B case studies know how to leverage surveys as a valuable piece of the marketing puzzle. Once the survey is complete, you can craft it to fit multiple audiences.