INDUSTRY INSIGHTS YOUR PEERS ARE READING
Technology giants Oracle, Intel and Google, however, have their work cut out for them, judging from a new survey of almost 10,000 employees by Ragan and Blind , an anonymous social network for professionals. Blind often conducts surveys in partnership with major news outlets, says Kim. MORE
According to a new national survey by BBMG and GlobeScan , by a 5-to-1 ratio, the leading edge of Gen Z (ages 18–22) does not trust business to act in the best interests of society, and nearly one in four cannot name a single brand they consider to be purposeful. MORE
That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. That number was up sharply – 17% – from the same survey the previous year. We solicited commentary around this question from PR professionals that took the survey to find out. MORE
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong. MORE
That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. MORE
That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. Survey data can expose what you’re doing well and where you ought to improve. Try these 10 free tools to create surveys your audience(s) will love: 1. Unlimited surveys. MORE
A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll. MORE
That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. MORE
The post Results of 2019 Global Communication Survey Released appeared first on HMA Public Relations. Featured Public Relations 2019 Global Communications Survey Davis & Gilbert Michael Lasky PRGN PRSA USC Annenberg Center for Public Relations MORE
The post New survey of biz execs finds companies may be data rich—but insight poor appeared first on Agility PR Solutions. Business execs are practically swimming in data, especially in marketing and other comms fields. MORE
The scientific study, conducted in February 2019, specifically surveyed residents in Oregon. The post Survey appeared first on ReputationUs ReputationUs (RepUs) and DHM Research announced in a news release on April 3, 2019 the results from its inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. MORE
Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. MORE
Fractl surveyed over 500 journalists for a report about what makes journalists tick—including what irks them about pitch emails. The Fractl survey found that online writers and editors prefer one follow-up email (or none at all). Fractl polled 500+ journalists about their top peeves. MORE
In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. MORE
Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong. MORE
A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” Content Marketing Measurement Storytelling PR survey MORE
A new survey by TSheets by Quickbooks of 500 remote workers in the United States suggests why the practice is growing, even as it presents some disadvantages. “We The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting. MORE
Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. MORE
I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. Marketing academic marketing theory CMO Duke CMO survey MORE
The firm performed a survey to unlock the […]. The post New marketer survey identifies most effective link-building strategies appeared first on Agility PR Solutions. MORE
The survey also queried respondents about their work frustrations and preferences. The post Survey reveals communications goofs—and preferences appeared first on PR Daily. Calling in sick while looking for work? Just don’t email your boss. MORE
Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. Is the process of media relations getting harder? MORE
The trend, documented in the 2019 JOTW Communications Survey (conducted in partnership with Ned Lundquist ), mirrors patterns seen in marketing for the last several years, as CMOs have slashed agencies in favor of in-house teams. MORE
Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset. MORE
There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics. MORE
Surveys are a secret weapon of email engagement. Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results. There are many considerations and possibilities, but the payoff from surveys is often worth the work. MORE
If you’re keen to create better customer experiences, online surveys should be part of your communications strategy. Ask your team: Why are you conducting this survey? Unless you establish tangible goals, your survey will be a waste of time. Test your survey. MORE
A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world. MORE
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field. MORE
survey reveals, however, that although 57% of PR pros cite writing/editing as a common activity (topping that list), recruiters rank research, evaluation and measurement among the top five most desirable skills. The survey shows a skills gap in other areas, as well. MORE
Eight in 10 full-time workers say cultural and gender diversity among business leaders helps their company perform better and generate more revenue, a new survey reveals. The figures come from a DesignRush survey of 228 full-time U.S. The study echoes other surveys on the topic. MORE
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. Indeed, the survey says marketing spends 15.9% MORE
For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young. MORE
According to a recent TalentLMS survey , 66% of U.S. Read the rest of TalentLMS ’s survey to gather more insights into what telecommuters are looking for. The post Survey: Are you meeting your remote workers’ needs? MORE
A new survey from UpRoar PR found that 71% of consumers prefer micro-influencers, and two-thirds of consumers report making purchases based on their posts. This survey confirms that it’s not about huge follower numbers; it’s about the connection influencers make with their audiences. MORE
That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR? MORE
The post Surveys, quizzes and apps…oh my appeared first on HMA Public Relations. Fink apps quizzes social media surveysThis week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. MORE
Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards. MORE
The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations. These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three. Marketing Measurement PR PR survey MORE
Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage. MORE
Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. MORE
Survey Related Topics Reputation Us
APRIL 2, 2019
The scientific study, conducted in February 2019, specifically surveyed residents in Oregon. The post Survey appeared first on ReputationUs ReputationUs (RepUs) and DHM Research announced in a news release on April 3, 2019 the results from its inaugural study on the importance of corporate reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization.
PR Expanded
APRIL 29, 2019
That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. That number was up sharply – 17% – from the same survey the previous year. We solicited commentary around this question from PR professionals that took the survey to find out.
Sword and the Script
SEPTEMBER 10, 2019
Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. Indeed, the survey says marketing spends 15.9%
PR Daily
MAY 2, 2019
A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. The survey of Ragan Communications readers asked, “Which of these are your top three weaknesses?” Content Marketing Measurement Storytelling PR survey
PR Daily
APRIL 4, 2019
That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. Survey data can expose what you’re doing well and where you ought to improve. Try these 10 free tools to create surveys your audience(s) will love: 1. Unlimited surveys.
Sword and the Script
SEPTEMBER 14, 2019
Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists.
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PR Daily
MARCH 23, 2019
The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations. These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three. Marketing Measurement PR PR survey
ImPRessions - Crenshaw Communications
MAY 10, 2016
Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset.
HMA Public Relations
JULY 18, 2019
The post Surveys, quizzes and apps…oh my appeared first on HMA Public Relations. Fink apps quizzes social media surveysThis week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future.
PR Daily
AUGUST 13, 2019
Fractl surveyed over 500 journalists for a report about what makes journalists tick—including what irks them about pitch emails. The Fractl survey found that online writers and editors prefer one follow-up email (or none at all). Fractl polled 500+ journalists about their top peeves.
Sword and the Script
SEPTEMBER 25, 2018
Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys.
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HMA Public Relations
MAY 7, 2019
The post Results of 2019 Global Communication Survey Released appeared first on HMA Public Relations. Featured Public Relations 2019 Global Communications Survey Davis & Gilbert Michael Lasky PRGN PRSA USC Annenberg Center for Public Relations
PR Daily
AUGUST 8, 2019
According to a new national survey by BBMG and GlobeScan , by a 5-to-1 ratio, the leading edge of Gen Z (ages 18–22) does not trust business to act in the best interests of society, and nearly one in four cannot name a single brand they consider to be purposeful.
PR Daily
JUNE 7, 2019
A new survey from UpRoar PR found that 71% of consumers prefer micro-influencers, and two-thirds of consumers report making purchases based on their posts. This survey confirms that it’s not about huge follower numbers; it’s about the connection influencers make with their audiences.
PR Daily
SEPTEMBER 27, 2018
Surveys are a secret weapon of email engagement. Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results. There are many considerations and possibilities, but the payoff from surveys is often worth the work.
PR Daily
APRIL 24, 2019
survey reveals, however, that although 57% of PR pros cite writing/editing as a common activity (topping that list), recruiters rank research, evaluation and measurement among the top five most desirable skills. The survey shows a skills gap in other areas, as well.
PR Warrior
NOVEMBER 6, 2017
For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young.
Sword and the Script
MAY 28, 2019
There’s a level of granularity that needs to be explored and that’s why I ran this survey late in 2018 – the aim was to conduct a deeper line of questioning. Some of the findings from the survey results included the following: 1) Most say brands should avoid politics.
Sword and the Script
MARCH 10, 2019
Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.
ImPRessions - Crenshaw Communications
JANUARY 24, 2017
In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.
PR Daily
FEBRUARY 2, 2019
If you’re keen to create better customer experiences, online surveys should be part of your communications strategy. Ask your team: Why are you conducting this survey? Unless you establish tangible goals, your survey will be a waste of time. Test your survey.
Sword and the Script
APRIL 27, 2019
Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. That’s up 17% from the same survey last year. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries. Is the process of media relations getting harder?
PR Daily
MARCH 18, 2019
The survey also queried respondents about their work frustrations and preferences. The post Survey reveals communications goofs—and preferences appeared first on PR Daily. Calling in sick while looking for work? Just don’t email your boss.
ImPRessions - Crenshaw Communications
JULY 18, 2017
A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll.
PR Daily
MARCH 18, 2019
The trend, documented in the 2019 JOTW Communications Survey (conducted in partnership with Ned Lundquist ), mirrors patterns seen in marketing for the last several years, as CMOs have slashed agencies in favor of in-house teams.
Sword and the Script
MAY 8, 2018
That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.
Cision
SEPTEMBER 25, 2015
Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.
Sword and the Script
OCTOBER 2, 2018
I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. Marketing academic marketing theory CMO Duke CMO survey
PR Daily
AUGUST 10, 2018
A new survey by TSheets by Quickbooks of 500 remote workers in the United States suggests why the practice is growing, even as it presents some disadvantages. “We The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting.
Sword and the Script
OCTOBER 6, 2015
Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.
PRSay
SEPTEMBER 6, 2016
Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards.
Shift Communications
DECEMBER 8, 2016
That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR?
PR Daily
APRIL 3, 2018
A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world.
PR Daily
MARCH 4, 2019
Eight in 10 full-time workers say cultural and gender diversity among business leaders helps their company perform better and generate more revenue, a new survey reveals. The figures come from a DesignRush survey of 228 full-time U.S. The study echoes other surveys on the topic.
PR Daily
MAY 17, 2019
According to a recent TalentLMS survey , 66% of U.S. Read the rest of TalentLMS ’s survey to gather more insights into what telecommuters are looking for. The post Survey: Are you meeting your remote workers’ needs?
B2B PR Sense
SEPTEMBER 21, 2016
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.
Agility PR Solutions
APRIL 10, 2019
The firm performed a survey to unlock the […]. The post New marketer survey identifies most effective link-building strategies appeared first on Agility PR Solutions.
Sword and the Script
JULY 19, 2016
That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.
Agility PR Solutions
JULY 18, 2019
The post New survey of biz execs finds companies may be data rich—but insight poor appeared first on Agility PR Solutions. Business execs are practically swimming in data, especially in marketing and other comms fields.
Sword and the Script
AUGUST 25, 2015
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.
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