10 terrific (and free) survey tools

PR Daily

That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. Survey data can expose what you’re doing well and where you ought to improve. Try these 10 free tools to create surveys your audience(s) will love: 1. Unlimited surveys.

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Survey: Recruiters seek PR pros with metrics-analysis skills

PR Daily

survey reveals, however, that although 57% of PR pros cite writing/editing as a common activity (topping that list), recruiters rank research, evaluation and measurement among the top five most desirable skills. The survey shows a skills gap in other areas, as well.

Survey: 3 PR trends in tactics, measurement and organization for 2019

PR Daily

The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations. These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three. Marketing Measurement PR PR survey

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Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant CMO Surveys

Sword and the Script

Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys.

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7 Keys To Using Surveys For PR

ImPRessions - Crenshaw Communications

Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset.

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Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder

Sword and the Script

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.

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8 tips to create more effective online surveys

PR Daily

If you’re keen to create better customer experiences, online surveys should be part of your communications strategy. Ask your team: Why are you conducting this survey? Unless you establish tangible goals, your survey will be a waste of time. Test your survey.

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Survey reveals communications goofs—and preferences

PR Daily

The survey also queried respondents about their work frustrations and preferences. The post Survey reveals communications goofs—and preferences appeared first on PR Daily. Calling in sick while looking for work? Just don’t email your boss.

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Expert guidance for embedding surveys in emails

PR Daily

Surveys are a secret weapon of email engagement. Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results. There are many considerations and possibilities, but the payoff from surveys is often worth the work.

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How To Make PR Surveys Work Harder

ImPRessions - Crenshaw Communications

In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.

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How To Make Surveys Work For PR

ImPRessions - Crenshaw Communications

A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll.

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Survey: How Millennials View #PREthics

PRSay

Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards.

New marketer survey identifies most effective link-building strategies

Agility PR Solutions

The firm performed a survey to unlock the […]. The post New marketer survey identifies most effective link-building strategies appeared first on Agility PR Solutions.

Marketing Budgets to Grow: 5 Datapoints from the CMO Survey for B2B Marketers

Sword and the Script

That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.

The CMO Survey Shows Us How Classic 4Ps of Marketing Are Changing

Sword and the Script

I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. Marketing academic marketing theory CMO Duke CMO survey

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Survey: Remote workers report increased productivity

PR Daily

A new survey by TSheets by Quickbooks of 500 remote workers in the United States suggests why the practice is growing, even as it presents some disadvantages. “We The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting.

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Bylines, Surveys & Tweets: When Did PR Get So Boring?

Cision

Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.

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Survey reveals some interesting insights into the business of blogging today

PR Warrior

For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young.

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Survey Finds Tough Grades on B2B Content Marketing

Sword and the Script

Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.

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How to Skyrocket Your B2B Thought Leadership with Quality Surveys

B2B PR Sense

As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.

Survey: Online reputation management essential for marketers

PR Daily

A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world.

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Survey: Employees favor diverse leadership, but companies are lagging

PR Daily

Eight in 10 full-time workers say cultural and gender diversity among business leaders helps their company perform better and generate more revenue, a new survey reveals. The figures come from a DesignRush survey of 228 full-time U.S. The study echoes other surveys on the topic.

Top 10 takeaways from the CIPR State of the Profession survey 2019

Stuart Bruce

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations Training

Survey Finds Improving Optimism in Content Marketing

Sword and the Script

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.

Survey Analysis: Competition in B2B Content Marketing Heats Up

Sword and the Script

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey.

5 Slighlty Contrarian Views on a CMO Council Content Survey

Sword and the Script

In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.

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Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.

Highlights from the State of Blogging in 2017 Survey

Sword and the Script

That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey.

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Survey: Email still journalists’ preferred pitching method

PR Daily

In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents.

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The CMO Survey with Social & Mobile Marketing Takeaways

Sword and the Script

Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.

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13 tips for creating an enlightening survey and pitching your findings

PR Daily

The results of a well-executed survey often generate stunning media placements. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage. Some survey reports, however, gain little or no publicity.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].

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Survey: Americans widening their social media use

PR Daily

That’s according to a new survey conducted by the Pew Research Center , which found that 71 percent of Internet-using U.S. Just over half of the adults surveyed in Pew’s research said they use two or more social media platforms.

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9 reasons why brands should conduct consumer surveys

Agility PR Solutions

Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. Conducting surveys is […]. The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions.

Survey: The high cost of workplace communication screwups

PR Daily

That’s the pertinent takeaway from a survey conducted by TollFreeForwarding , which gathered a galling collection of mortifying miscommunication debacles from 1,000 U.S. Always—for the love of Pete, always —wait a tick and double-check before hitting “Send.”.

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Guest Post by Scott Kaminski.

New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey

Sword and the Script

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Additional Findings from the JOTW Survey.

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Survey: Communicators pinpoint the hottest trends and tactics

PR Daily

According to a recent survey conducted by Ned Lundquist and Sword and the Script , paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators. What keeps corporate communicators up at night?

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Survey: U.S. employee engagement is rising

PR Daily

workers appear to be finding the sunnier side of workplace life. According to Gallup data , 34 percent of U.S. workers are now “engaged,” or “enthusiastic about and committed to their work and workplace.”

Survey: What journalists desire from PR pros

PR Daily

Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch.

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