INDUSTRY INSIGHTS YOUR PEERS ARE READING
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. MORE
workers appear to be finding the sunnier side of workplace life. According to Gallup data , 34 percent of U.S. workers are now “engaged,” or “enthusiastic about and committed to their work and workplace.” MORE
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong. MORE
That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. MORE
That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. Survey data can expose what you’re doing well and where you ought to improve. Try these 10 free tools to create surveys your audience(s) will love: 1. Unlimited surveys. MORE
A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll. MORE
That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. MORE
In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. MORE
For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways. MORE
Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. Conducting surveys is […]. The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions. MORE
Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong. MORE
That’s the pertinent takeaway from a survey conducted by TollFreeForwarding , which gathered a galling collection of mortifying miscommunication debacles from 1,000 U.S. Always—for the love of Pete, always —wait a tick and double-check before hitting “Send.”. MORE
In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents. MORE
A new survey by TSheets by Quickbooks of 500 remote workers in the United States suggests why the practice is growing, even as it presents some disadvantages. “We The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting. MORE
Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. MORE
The firm performed a survey to unlock the […]. The post New marketer survey identifies most effective link-building strategies appeared first on Agility PR Solutions. MORE
I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. Marketing academic marketing theory CMO Duke CMO survey MORE
The survey also queried respondents about their work frustrations and preferences. The post Survey reveals communications goofs—and preferences appeared first on PR Daily. Calling in sick while looking for work? Just don’t email your boss. MORE
The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations Training MORE
So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis]. MORE
The trend, documented in the 2019 JOTW Communications Survey (conducted in partnership with Ned Lundquist ), mirrors patterns seen in marketing for the last several years, as CMOs have slashed agencies in favor of in-house teams. MORE
Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset. MORE
The results of a well-executed survey often generate stunning media placements. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage. Some survey reports, however, gain little or no publicity. MORE
A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Guest Post by Scott Kaminski. MORE
Surveys are a secret weapon of email engagement. Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results. There are many considerations and possibilities, but the payoff from surveys is often worth the work. MORE
According to a recent survey conducted by Ned Lundquist and Sword and the Script , paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators. What keeps corporate communicators up at night? MORE
If you’re keen to create better customer experiences, online surveys should be part of your communications strategy. Ask your team: Why are you conducting this survey? Unless you establish tangible goals, your survey will be a waste of time. Test your survey. MORE
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong. MORE
That’s according to a new survey conducted by the Pew Research Center , which found that 71 percent of Internet-using U.S. Just over half of the adults surveyed in Pew’s research said they use two or more social media platforms. MORE
A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world. MORE
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field. MORE
survey reveals, however, that although 57% of PR pros cite writing/editing as a common activity (topping that list), recruiters rank research, evaluation and measurement among the top five most desirable skills. The survey shows a skills gap in other areas, as well. MORE
Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch. MORE
Eight in 10 full-time workers say cultural and gender diversity among business leaders helps their company perform better and generate more revenue, a new survey reveals. The figures come from a DesignRush survey of 228 full-time U.S. The study echoes other surveys on the topic. MORE
For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young. MORE
Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards. MORE
That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. MORE
The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations. These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three. Marketing Measurement PR PR survey MORE
Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage. MORE
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Additional Findings from the JOTW Survey. MORE
Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys. MORE
Survey Related Topics PR Daily
APRIL 4, 2019
That’s why anonymous, secure, seamless surveys are an important part of any marketing strategy. Survey data can expose what you’re doing well and where you ought to improve. Try these 10 free tools to create surveys your audience(s) will love: 1. Unlimited surveys.
PR Daily
APRIL 24, 2019
survey reveals, however, that although 57% of PR pros cite writing/editing as a common activity (topping that list), recruiters rank research, evaluation and measurement among the top five most desirable skills. The survey shows a skills gap in other areas, as well.
PR Daily
MARCH 23, 2019
The 2019 JOTW Communications Survey explores ongoing and emerging trends in public relations. These selections are consistent with the same survey last year , where storytelling, thought leadership and content marketing ranked as the top three. Marketing Measurement PR PR survey
Sword and the Script
SEPTEMBER 25, 2018
Moreover, three recent surveys of CMOs suggests it has practical applications as budgets, which on the whole have grown over the last few years, will continue to grow. Here are the cliff notes to each of those three surveys.
ImPRessions - Crenshaw Communications
MAY 10, 2016
Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset.
Sword and the Script
MARCH 10, 2019
Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals.
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PR Daily
FEBRUARY 2, 2019
If you’re keen to create better customer experiences, online surveys should be part of your communications strategy. Ask your team: Why are you conducting this survey? Unless you establish tangible goals, your survey will be a waste of time. Test your survey.
PR Daily
MARCH 18, 2019
The survey also queried respondents about their work frustrations and preferences. The post Survey reveals communications goofs—and preferences appeared first on PR Daily. Calling in sick while looking for work? Just don’t email your boss.
PR Daily
SEPTEMBER 27, 2018
Surveys are a secret weapon of email engagement. Unfortunately, it’s not easy to create, design and deploy digital surveys that get great results. There are many considerations and possibilities, but the payoff from surveys is often worth the work.
ImPRessions - Crenshaw Communications
JANUARY 24, 2017
In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.
ImPRessions - Crenshaw Communications
JULY 18, 2017
A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll.
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PRSay
SEPTEMBER 6, 2016
Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards.
Agility PR Solutions
APRIL 10, 2019
The firm performed a survey to unlock the […]. The post New marketer survey identifies most effective link-building strategies appeared first on Agility PR Solutions.
Sword and the Script
MAY 8, 2018
That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.
Sword and the Script
OCTOBER 2, 2018
I noticed some as I was reviewing the data from the latest CMO Survey. The CMO Survey concluded the role of marketing has broadened in the last five years. Indeed, the senior marketers that took the survey said as much. Marketing academic marketing theory CMO Duke CMO survey
PR Daily
AUGUST 10, 2018
A new survey by TSheets by Quickbooks of 500 remote workers in the United States suggests why the practice is growing, even as it presents some disadvantages. “We The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting.
Cision
SEPTEMBER 25, 2015
Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.
PR Warrior
NOVEMBER 6, 2017
For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young.
Sword and the Script
OCTOBER 6, 2015
Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.
B2B PR Sense
SEPTEMBER 21, 2016
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.
PR Daily
APRIL 3, 2018
A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world.
PR Daily
MARCH 4, 2019
Eight in 10 full-time workers say cultural and gender diversity among business leaders helps their company perform better and generate more revenue, a new survey reveals. The figures come from a DesignRush survey of 228 full-time U.S. The study echoes other surveys on the topic.
Stuart Bruce
APRIL 3, 2019
The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce. CIPR corporate communications Crisis Communications Ethics Measurement and Evaluation Media Relations PR strategy public relations Training
Sword and the Script
JULY 19, 2016
That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.
Sword and the Script
OCTOBER 3, 2017
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey.
Sword and the Script
AUGUST 25, 2015
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.
Sword and the Script
JUNE 7, 2016
For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.
Sword and the Script
JANUARY 10, 2017
That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey.
PR Daily
JULY 22, 2015
In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents.
Sword and the Script
APRIL 5, 2016
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.
PR Daily
OCTOBER 6, 2018
The results of a well-executed survey often generate stunning media placements. Many news outlets eagerly publish B2B or B2C survey results. Controversial survey results often garner even greater media coverage. Some survey reports, however, gain little or no publicity.
Marketwired
DECEMBER 10, 2015
So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].
PR Daily
JANUARY 12, 2015
That’s according to a new survey conducted by the Pew Research Center , which found that 71 percent of Internet-using U.S. Just over half of the adults surveyed in Pew’s research said they use two or more social media platforms.
Agility PR Solutions
SEPTEMBER 12, 2018
Thankfully for everyone, the days of paper surveys are all but gone. In the past, surveys were conducted primarily via mail or telephone. Conducting surveys is […]. The post 9 reasons why brands should conduct consumer surveys appeared first on Agility PR Solutions.
PR Daily
NOVEMBER 3, 2018
That’s the pertinent takeaway from a survey conducted by TollFreeForwarding , which gathered a galling collection of mortifying miscommunication debacles from 1,000 U.S. Always—for the love of Pete, always —wait a tick and double-check before hitting “Send.”.
Waxing UnLyrical
MAY 15, 2018
A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Guest Post by Scott Kaminski.
Sword and the Script
MARCH 19, 2018
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Additional Findings from the JOTW Survey.
PR Daily
MARCH 30, 2018
According to a recent survey conducted by Ned Lundquist and Sword and the Script , paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators. What keeps corporate communicators up at night?
PR Daily
SEPTEMBER 11, 2018
workers appear to be finding the sunnier side of workplace life. According to Gallup data , 34 percent of U.S. workers are now “engaged,” or “enthusiastic about and committed to their work and workplace.”
PR Daily
MAY 11, 2016
Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch.
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