The study surveyed more than 300 health care professionals nationwide, highlighting impediments to universal mobile upgrades. The survey asked respondents what they saw as the big opportunities for better communication and mobile communications solutions. MORE
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey. MORE
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong. MORE
That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. MORE
A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll. MORE
That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. MORE
So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey. Typically, employers give 11–15 days per year, and 26 percent of the respondents had 10 or more unused days at year’s end, the survey reveals. MORE
If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1. MORE
One of the biggest pushes in PR measurement is the use of primary survey research. Survey forms are now easier than ever to develop and send, which gives communicators a powerful tool to see how their programs are resonating with target audiences. Surveys structure is important. MORE
In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. MORE
For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways. MORE
Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong. MORE
In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents. MORE
So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis]. MORE
One way to do that is by conducting and leveraging a third-party survey to garner media interest. But if done correctly, a survey can be a benefit to any well-oiled PR strategy. So how exactly do you make a survey work for your client? MORE
Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset. MORE
A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Guest Post by Scott Kaminski. MORE
According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. If this survey is any indication, it might take another generation to find a solution. MORE
According to a recent survey conducted by Ned Lundquist and Sword and the Script , paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators. What keeps corporate communicators up at night? MORE
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. MORE
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong. MORE
As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. According to the survey, 27% are likely to change jobs next year. MORE
A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world. MORE
Clutch found that 30 percent of the 500 consumers they surveyed would still feel “unsafe” flying United—more than seven months after that infamous passenger dragging incident. Consumers might be willing to forgive, but they never forget. MORE
A recent survey conducted by the Pew Research Center in conjunction with the John S. Survey results show variation across news types. One of the more interesting results of the survey was that different news types (business, community news, sports, etc.) MORE
A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. I first spotted the survey in a story by Ragan’s PR Daily. by Frank Strong. MORE
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field. MORE
Today we have a guest post about a topic we haven’t talked about before: PR surveys. Do you do PR surveys? What is a PR Survey? What constitutes a PR Survey is not universal. But for most people, a PR Survey is a poll. 10) Be realistic with B2B surveys. MORE
1,000 people have participated in the CIPR’s annual #StateofPR survey. 1 What is the State of the Profession survey? 2 What were the key issues spotlighted by the survey last year? Complete the survey : It takes between 10 and 15 mins to complete. MORE
Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch. MORE
CMI’s survey revealed a few characteristics of highly successful content marketers, which include: Has a documented content marketing strategy. The survey also reported that 80 percent of marketers focus on building their audiences, an 18 percent increase year over year. MORE
For four years now, he has conducted an annual worldwide survey of bloggers. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young. MORE
That’s where a survey can come in. Surveying the general population, even for B2B brands, helps provide a better understanding of what end users want, and plenty of data to share with reporters. What can a survey do for your brand? Thinking of creating your own survey for PR? MORE
Muck Rack released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The survey revealed that 17 percent of journalists said they reject pitches because they’re too long. MORE
If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy. Variety reports that three-quarters of those surveyed said they “liked” both content areas. MORE
Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump. MORE
Page Center , is sponsoring survey research with Millennials who are members of PRSA to better understand their readiness to respond to ethical issues presented in the workplace. In exchange for their 10-15 minutes, survey participants can opt into a drawing for four $100 gift cards. MORE
Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. Current PR Conversations PR Axis Dr Claude E Robinson Opinion Surveys Your Public Relations MORE
That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey. MORE
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Additional Findings from the JOTW Survey. MORE
Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage. MORE
To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until September 9. The entire survey takes approximately 10 minutes to complete. How much are other freelance communications consultants charging? MORE
Survey Related Topics 
ImPRessions - Crenshaw Communications
MAY 10, 2016
Surveys are effective for generating such data. Here are our keys to using surveys effectively for good PR. A good survey should be constructed around a key theme anyway, with some sense of the outcome already in mind from the outset.
ImPRessions - Crenshaw Communications
JANUARY 24, 2017
In running high-profile consumer and B2B public relations campaigns over the years, we’ve learned some important tricks for making surveys work harder. As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content.
ImPRessions - Crenshaw Communications
JULY 18, 2017
A brand-sponsored survey is a time-honored tool for public relations. But how do you ensure the success of a given survey? Craft surveys that will work hard for you. Beware of the client who wants to survey his own customers or conduct a website poll.
Sword and the Script
MAY 8, 2018
That’s according to the newest edition of The CMO Survey , a semiannual study spawned out of Duke University’s business school. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful.
Waxing UnLyrical
MAY 15, 2018
A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. The full 2018 JOTW Communications Survey can be viewed in its entirety here. Guest Post by Scott Kaminski.
Sword and the Script
OCTOBER 3, 2017
B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. It looked at the 870 responses from B2B organizations in North America out of the 2,190 worldwide that took the survey.
Sword and the Script
MARCH 19, 2018
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. Additional Findings from the JOTW Survey.
Cision
SEPTEMBER 25, 2015
Surveys were re-fielded every year even when trend data had long since failed to produce anything of note. I won’t deny that many of the common tactics we use – consumer surveys, events, celebrity spokespeople, bylines – often translate into positive coverage.
Sword and the Script
JANUARY 10, 2017
That’s one surprising conclusion I drew from a survey of 850 bloggers by ConvertKit. There are more blogs focused on personal development than any other topic, according to the survey. Medium, which announced layoffs recently, polled at less than 1% in the CovertKit survey.
Sword and the Script
JULY 19, 2016
That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness.
PRSay
JANUARY 29, 2018
This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics.
PR Daily
APRIL 3, 2018
A recent Clutch survey revealed that more than half of today’s digital marketers consider online reputation management “very necessary” to the success of their organizations in today’s increasingly digital world.
Sword and the Script
JUNE 7, 2016
For the purpose of satisfying curiosity, marketing surveys are a useful vehicle for research. To that end, this post summarizes five recent market research surveys worth of a purposeful poke and pry. Also see: The CMO Survey with Social & Mobile Marketing Takeaways.
Media Bullseye
NOVEMBER 14, 2017
One of the biggest pushes in PR measurement is the use of primary survey research. Survey forms are now easier than ever to develop and send, which gives communicators a powerful tool to see how their programs are resonating with target audiences. Surveys structure is important.
Marketwired
DECEMBER 10, 2015
So we put together a survey and gathered some topline information about how practitioners are using content, what they are producing and why. Check out the survey highlights in our original infographic and read more in our news release. [By Lisa Davis].
PR in Your Pajamas
JULY 1, 2014
Today we have a guest post about a topic we haven’t talked about before: PR surveys. Do you do PR surveys? What is a PR Survey? What constitutes a PR Survey is not universal. But for most people, a PR Survey is a poll. 10) Be realistic with B2B surveys.
Sword and the Script
APRIL 5, 2016
Confusion over social and mobile reigns among the ranks of marketers according to the latest edition of The CMO survey by the Fuqua School of Business at Duke University. Much like last year’s survey , CMOs said they plan to invest in social, mobile and digital. by Frank Strong.
PR Daily
MARCH 30, 2018
According to a recent survey conducted by Ned Lundquist and Sword and the Script , paltry, unstable budgets would appear to be a chief source of night terrors, but that’s far from the only concern for communicators. What keeps corporate communicators up at night?
Sword and the Script
OCTOBER 6, 2015
Now in its sixth year, the report is derived from a survey of 1,521 North American B2B marketers. My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Marketing B2B content marketing surveysby Frank Strong.
Muck Rack
MAY 22, 2018
New Muck Rack survey: 3% of journalists say they rely on press releases sent via newswires
PR Conversations
NOVEMBER 12, 2015
Robinson , President, Opinion Research Corporation , called: How to Use Opinion Surveys in Public Relations. ” to ensure “technical accuracy” in opinion surveys. Current PR Conversations PR Axis Dr Claude E Robinson Opinion Surveys Your Public Relations
Sword and the Script
MARCH 7, 2017
Those are some of the conclusions drawn from the annual PRWeek 2017 Salary Survey which suggests salaries for skilled PR pros remain strong. While most of the benchmarks by industry were consistent with last year’s survey, it does appear technology took a big jump.
Barokas
DECEMBER 12, 2017
One way to do that is by conducting and leveraging a third-party survey to garner media interest. But if done correctly, a survey can be a benefit to any well-oiled PR strategy. So how exactly do you make a survey work for your client?
Sword and the Script
AUGUST 25, 2015
In July 2015, the CMO Council released a report based on a content survey conducted with syndication platform Netline. The post 5 Slighlty Contrarian Views on a CMO Council Content Survey appeared first on Sword and the Script. Marketing content marketing surveysby Frank Strong.
Sword and the Script
MARCH 6, 2018
As such, the annual PRWeek salary survey provides good benchmarks. I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. According to the survey, 27% are likely to change jobs next year.
PR Daily
JUNE 6, 2017
Muck Rack released the results of its 2017 survey, which found that 96 percent of journalists use Twitter on a weekly basis, and 70 percent said it’s their most valuable social media tool. The survey revealed that 17 percent of journalists said they reject pitches because they’re too long.
B2B PR Sense
SEPTEMBER 21, 2016
As B2B marketing strategies continue to evolve, surveys become a valuable and persuasive resource. The Relationship Between B2B Thought Leadership and Surveys. What happens when you offer up surveys in your content? At the same time, surveys create news and help define a field.
PR Daily
OCTOBER 3, 2017
CMI’s survey revealed a few characteristics of highly successful content marketers, which include: Has a documented content marketing strategy. The survey also reported that 80 percent of marketers focus on building their audiences, an 18 percent increase year over year.
PR Daily
MAY 11, 2016
Wasabi Publicity and Dr. Jeanne Hurlbert of Hurlbert Consulting surveyed more than 250 journalists to understand what they look for when choosing whom and what to cover. The survey states that on an average day, nearly 29 percent of respondents reported not receiving a single phone call pitch.
PR Daily
JUNE 23, 2017
According to a survey from the Public Relations Society of America and APPrise Mobile , a sea change in how companies distribute internal content and coordinate messaging seems inevitable. If this survey is any indication, it might take another generation to find a solution.
PR Daily
JUNE 19, 2017
So a survey suggests in a study that hints at the nature of toil, play and workplace guilt in America. The survey. Typically, employers give 11–15 days per year, and 26 percent of the respondents had 10 or more unused days at year’s end, the survey reveals.
PR Daily
MAY 3, 2016
If you’re using Facebook or blog content to target consumers under 30, a Variety survey suggests Snapchat is a more effective tool—and a necessity for your social media strategy. Variety reports that three-quarters of those surveyed said they “liked” both content areas.
Stephen Waddington
NOVEMBER 30, 2017
1,000 people have participated in the CIPR’s annual #StateofPR survey. 1 What is the State of the Profession survey? 2 What were the key issues spotlighted by the survey last year? Complete the survey : It takes between 10 and 15 mins to complete.
Sword and the Script
MAY 17, 2016
If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1.
PR Daily
JULY 22, 2015
In most countries where the survey was conducted, reporters said they use social media to find sources, promote their stories and monitor for breaking news. The survey found that email was still a preferred contact method for 81 percent of respondents.
PR Daily
DECEMBER 1, 2017
Clutch found that 30 percent of the 500 consumers they surveyed would still feel “unsafe” flying United—more than seven months after that infamous passenger dragging incident. Consumers might be willing to forgive, but they never forget.
Media Bullseye
MARCH 6, 2017
A recent survey conducted by the Pew Research Center in conjunction with the John S. Survey results show variation across news types. One of the more interesting results of the survey was that different news types (business, community news, sports, etc.)
Sword and the Script
JANUARY 12, 2016
A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility. I first spotted the survey in a story by Ragan’s PR Daily. by Frank Strong.
PR Daily
AUGUST 10, 2017
The study surveyed more than 300 health care professionals nationwide, highlighting impediments to universal mobile upgrades. The survey asked respondents what they saw as the big opportunities for better communication and mobile communications solutions.
Solo PR Pro
AUGUST 25, 2015
To answer these questions and more, Solo PR Pro is pleased to announce the launch of our first-ever worldwide survey of independent PR and communications consultants! We invite all self-employed freelance consultants (full-time or part-time) in communications-related fields to take part in the anonymous survey below —open until September 9. The entire survey takes approximately 10 minutes to complete. How much are other freelance communications consultants charging?
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