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Using Surveys and Polls to Create Powerful PR Campaigns

Ronn Torossian

Learn how to create impactful PR campaigns using surveys and polls. The post Using Surveys and Polls to Create Powerful PR Campaigns appeared first on. Expert tips on research design, media outreach, and content strategy to generate coverage and build authority.

Survey 195
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Another survey of CMOs shows hope for marketing budgets, with two caveats

Sword and the Script

That seems to be changing as businesses come to their senses, according to a survey of CMOs by CMSWire. Mixed bag of survey results on marketing budgets Predicting where marketing budgets are headed is a bit like the economy at the moment. What happened next was predictable to anyone with a grain of marketing experience.

Survey 157
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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script

A recent poll by Pipeline360 and Demand Metric found about half of B2B marketers surveyed think they are going to miss their target goals this year. That reality seems to be sinking in as several recent surveys all suggest marketing is going to get much-needed budget bump in 2025. Click any image for better resolution.) of revenue.

Survey 218
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What Journalists Want to See in Your Press Release – Insights From Business Wire’s 2020 Media Survey

Business Wire

Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%). H ow do you catch a reporter’s eye?

Survey 446
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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey. This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally.

Survey 370
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CX and churn: the struggle to make 10 different channels feel like a single experience

Sword and the Script

We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 More than half of our survey respondents say they are likely to turn elsewhere if they don’t have a smooth experience across channels.” What happens if the CX isn’t consistent?

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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Cision's 2022 Global State of the Media Report

For Cision’s 13th annual State of the Media Report, we surveyed more than 3,800 journalists across 2,000+ media outlets and 17 markets across the globe. Their responses gave us key insights that PR professionals won’t get anywhere else. Get answers to your big questions like: What are the biggest challenges journalists face right now?

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

A 2021 New York University School of Global Public Health survey of 5,850 people who drink alcohol found that 29 percent have increased their drinking during the pandemic. The last year and a half has been one of extreme stress and anxiety for the American Workforce.