Agility PR Solutions

SEPTEMBER 15, 2024

Managing financial risk effectively is crucial for maintaining investor confidence and company stability. Effective financial PR communications during times of risk or crisis involve clear, transparent, and strategic messaging. Here are some notable examples of companies that have successfully navigated financial risks through effective PR communications: 1) JPMorgan Chase During the 2008 Financial Crisis Background: […] The post Effective financial risk PR communications: Exemplary practi

Financial 96

Financial Examples Communications Crisis 96

5W PR

SEPTEMBER 16, 2024

As the holiday season approaches, beauty brands are likely wondering how to effectively promote and maximize retail partnerships. Fortunately, 5WPR’s Beauty Division is here to help with a quick guide to inspire your strategy. Strategic Media Pitching : Effective media pitching is key to securing high-impact coverage that links back to your priority retailers.

Retail 78

Retail Case Study Storytelling Creativity 78

Ronn Torossian

SEPTEMBER 10, 2024

Influencer PR is a powerful tool for boosting brand credibility and trust. Partnering with the right influencers through an influencer agency allows brands to tap into their audience and leverage their reputation to enhance their image. Understanding the Connection Between Influencers, Credibility, and Trust  The relationship between influencers, credibility, and trust is a complex interplay […] The post Gain Credibility and Brand Trust with Influencer PR appeared first on.

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Branding Brand Reputation Tools 195

The Resolution Blog

SEPTEMBER 10, 2024

Many of you have laughed at the start of our ad, where Fran tries to explain how their PR campaign reached 12 billion eyeballs (check it out here if you haven’t seen it). Joking aside, have you ever presented a report with an audience in the millions or billions? (I’ll admit that I have). It […] The post Beyond the billions: A realistic approach to measuring PR impact appeared first on PR Resolution — by CoverageBook.

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Measurement Report Blogging 207

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

PR for Anyone

SEPTEMBER 10, 2024

After overcoming a past filled with trauma, incarceration, and addiction, Tonie Dreher now works to help others avoid the same fate, focusing on rehabilitation and providing much-needed resources for those who have been affected by the criminal justice system. She is a social worker and advocate for mental health and substance abuse recovery. In this episode, Tonie Dreher shares her incredible journey of survival and recovery.

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YouTube System Instagram LinkedIn 130

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Among the findings are that buyers have more companies on their “short list,” more decision-makers are involved in the purchasing process, and being the incumbent vendor on the list is

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B2B Software Ethics Leadership 144

Culpwrit

SEPTEMBER 15, 2024

By Jane Dvorak, APR, Fellow PRSA Recently, I had the honor of having a mentoring award named for me, the Jane Dvorak Mentor of the Year Award, how crazy is that? Crazy, because I feel it comes quite naturally and frankly, that I have benefitted greatly from the experience of those relationships built. I… Continue reading Paving a Legacy, Why Mentoring Matters The post Paving a Legacy, Why Mentoring Matters appeared first on Culpwrit.

Company 101

Company 101

Garrett Public Relations

SEPTEMBER 14, 2024

When you work in public relations, you often hear the same questions. “What does it take to get started with PR?” “How long does it take PR to work?” “Do I really need to use a media database or a wire service?” I recently led a webinar for Notified with hundreds of attendees (ICYMI, […] The post Answers to 11 of the Most Frequently Asked PR Questions appeared first on Garrett Public Relations.

Publicity 90

Publicity Media Small Business Pitching 90

HMA Public Relations

SEPTEMBER 12, 2024

Does your brand or business align with the causes that consumers and the community care about? Read more on giving back while growing your business through cause marketing in this post from Justin Liggin.

Marketing 91

Marketing Community Consumer Brand 91

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds. In this challenging landscape, AI, supported by generative AI development […] The post The growing role of AI in managing PR crises: A game-changer for brands appeared first on Agility PR

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Viral Brand Branding Reputation 96

Reputation Us

SEPTEMBER 12, 2024

For the second straight year, Expertise.com ranked ReputationUs as one of the “Five Best Public Relations Firms” in Louisville, Kentucky. According to the selection… Why choose this provider? ReputationUs provides crisis mitigation services to businesses, government agencies, and nonprofits in Louisville. It offers public relations services, including the timely release of relevant information to local, national, and industry media.

Publicity 78

Publicity Nonprofit Government Reputation 78

OnePitch

SEPTEMBER 10, 2024

Claire Stern Milch is digital director at ELLE.com. In this role, Claire oversees content and strategy across ELLE.com's website and social media platforms.

Social Media 93

Social Media Strategy Media 93

5W PR

SEPTEMBER 12, 2024

In today’s competitive marketplace, standing out is crucial. This is where branding agencies come into play. More than just a logo or tagline, branding is the soul of a business. The unique identity sets it apart and leaves a lasting impression. When executed effectively, branding can be the cornerstone of solid recognition, ensuring the target audience knows exactly who a business is.

Branding 78

Branding Brand Guidelines Customer Service 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Bianchi Biz Blog

SEPTEMBER 12, 2024

Press events are a crucial tool in any public relations professional’s toolbox, offering a unique opportunity to engage directly with media and shape the narrative around your brand or organization. However, organizing a successful press event requires careful planning, attention to detail and an understanding of media needs. Let’s look at five key components: 1.

Automotive 82

Automotive Travel Mobile B2B 82

Agility PR Solutions

SEPTEMBER 15, 2024

How good is your content strategy? It probably meets the needs and expectations of your ideal customers, giving them detailed information on your products or services so that they can make informed decisions when purchasing. But does it follow the buying journey as they move through your sales and marketing funnels? An effective content policy […] The post 3 steps to implementing a content map to ensure campaign success appeared first on Agility PR Solutions.

Policies 91

Policies Meeting Strategy Marketing 91

Culpwrit

SEPTEMBER 10, 2024

The current article by Matt Ragas and myself in PRSA’s Strategies & Tactics magazine builds on our just-published book, Business Acumen for Strategic Communicators: The Workbook. Thanks to PR leaders and recruiters who shared their insights for this article as well as the dozens of communications leaders over the years who contributed their wisdom… Continue reading At The Top of the PR Hiring Wish List: Business Acumen The post At The Top of the PR Hiring Wish List: Business Acum

Strategy 86

Strategy Communications 86

The Hoyt Organization

SEPTEMBER 10, 2024

With so many financial tech (fintech) brands vying for attention in a fiercely competitive market, it’s not enough for a fintech company to merely innovate. They must communicate their value effectively to succeed in a disruptive environment and win new business while protecting existing customers. To achieve this, successful brands leverage the power of fintech storytelling.

Financial 81

Financial Real Estate Brand Branding 81

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

SEPTEMBER 10, 2024

In today’s dynamic digital landscape, performance marketing is a pivotal strategy for businesses aiming to achieve measurable outcomes. Unlike traditional marketing, which often focuses on brand awareness, performance marketing focuses on specific goals such as website visits, conversions, or sales. This direct alignment between marketing efforts and tangible results makes it an invaluable tool for boosting traffic and engagement.

Marketing 78

Marketing Engineering Advertising Advertising 78

HMA Public Relations

SEPTEMBER 16, 2024

Fernanda Santos joins us for an updated #MediaMonday profile, where she shares tell us about her role as managing editor of The 19th News and how the publication amplifies the voices of underrepresented communities. Learn about some of Fernanda’s favorite stories to cover, the topics we can expect to see in her publication, and more fun facts in this feature.

Community 59

Community Publicity Media Relations Media 59

Agility PR Solutions

SEPTEMBER 15, 2024

Since the introduction of advanced large language models (LLMs) like ChatGPT and image generators like Stable Diffusion into the mainstream, the marketing industry has undergone a significant overhaul. AI-generated content has become increasingly popular with marketers, and we’ve seen the proliferation of AI avatars—artificially generated representations of brands and personas.

Branding 85

Branding Brand Industry Marketing 85

Steve Barrett on PR

SEPTEMBER 12, 2024

What a futurist and tech guru tell us about the future of communications, marketing and branding.

Groups 78

Groups Branding Brand Communications 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Mark My Words

SEPTEMBER 12, 2024

The Standard Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover, sets a new precedent, showing vulnerability while staying in command. “This is film for the YouTube Insta generation – deeply personal yet controlled to convey a family dealing with cancer.

Film 60

Film Video YouTube Crisis 60

The Hoyt Organization

SEPTEMBER 16, 2024

The challenges of an aging population and the potential threat of pandemics increases the demand for a trusted and high quality healthcare industry. Global health crises have emphasized the need for a robust healthcare system that can quickly respond to widespread threats. Improving healthcare services is not just about addressing immediate medical concerns; it’s about enhancing quality of life and protecting our communities.

Healthcare 52

Healthcare Industry Crisis Crisis Communications 52

Notified

SEPTEMBER 15, 2024

According to our recent survey of 150+ public relations leaders, the key ingredients to fostering trust with stakeholders are authenticity and transparency - especially during crises.

Survey 52

Survey Publicity Report Trends 52

Agility PR Solutions

SEPTEMBER 11, 2024

In today’s digital landscape, a brand’s reputation can be jeopardized in an instant. With the speed at which information spreads online, a minor issue can quickly escalate into a major crisis. This makes it crucial for businesses to have a robust crisis management strategy. Here’s how you can effectively protect your brand’s reputation in the […] The post Crisis management in focus: How to protect your brand reputation in the digital age appeared first on Agility PR Solutions.

Crisis Management 101

Crisis Management Reputation Crisis Brand 101

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Axia PR

SEPTEMBER 17, 2024

In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice. Tune in to learn more!

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Mark My Words

SEPTEMBER 10, 2024

The Standard PR guru Mark Borkowski said the YouTube Insta generation film is a tectonic shift in how the royal family deals with its image. The Princess of Wales ’s deeply personal video is a “groundbreaking moment” and “tectonic shift” in how the royal family controls its image, a PR guru has said. Public relations and crisis consultant Mark Borkowski said the “polished” footage, featuring precious family moments and Kate sharing a health update in a voiceover , sets a new precedent, showing

Video 60

Video Film YouTube Crisis 60

Medianet Australia

SEPTEMBER 11, 2024

Today, Medianet is excited to feature Emily, a dynamic radio and podcast professional. Emily’s expertise bridges the gap between radio and podcasting, offering unique insights into content creation and audience engagement across both mediums. Join us as we explore her journey, content planning strategies, and the evolving landscape of Australian radio medium.

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Radio Interviews Strategy Media 52