[link]. You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning. MORE
If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Sound geeky? MORE
He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. MORE
Just when you thought that all the Alexa hype had calmed down, someone’s gone and decided to get her involved in some silly but oddly satisfying stunt. MORE
So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. MORE
Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however. MORE
Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses. MORE
If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? appeared first on PR Warrior | Trevor Young. MORE
How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users prioritize updates and messages from people they know and like. MORE
Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.” MORE
Sometimes an email is just an email. Other times, it’s an X ray of someone’s character. Recently, a friend emailed me. He asked if I would forward the résumé of a friend of his to my clients that have intern programs. I reached out to two. MORE
The Arizona 100, a project of HMA Public Relations, will launch May 17. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. . The post What Is Content Marketing? MORE
Developing a long-term relationship with customers can be a beautiful thing. If a consumer loves your product and feels appreciated by your organization, they’ll continue to come back for future purchases and become loyal brand ambassadors. Don’t take this love affair for granted, though. MORE
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. It’s that anticipation you get when you hear the three-note music intro before a Netflix movie or the warm recognition of a classic Mickey Mouse logo. MORE
Whether you have coverage coming out your ears?—?or or only have a few pieces per week, finding and tracking each piece of coverage is very important. This handy guide provides tips from choosing a company and setting up search times to creating your PR trackers. MORE
Over the past decade or so, public relations has been in a rollercoaster relationship with social media. Nervous initially to jump onboard, since then we’ve been up the hype cycle with several peaks of inflated expectations followed by swoops down into the trough of disillusionment. MORE
The past few days have been a whirlwind of discussions, coffee breaks, brainstorm sessions, and recordings for an upcoming certification. I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. MORE
Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council. MORE
The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here! The post How To Justify Tradition appeared first on HMA Public Relations. MORE
Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. Here are the takeaways. The post How To Win New Business appeared first on HMA Public Relations. MORE
It’s the summer of superhero movies. The new Avengers premiered at the end of April, a new installment of the Ant Man series comes out in July, and this past weekend, the sequel to Deadpool hit theaters. MORE
Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. MORE
B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. MORE
You must pay to play. If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase social reach and engagement, and ever-changing algorithms make it more so. Social Media Investment PESO Shared Media MORE
Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today. The post #MediaMonday – Gretchen Pahia appeared first on HMA Public Relations. MORE
Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz. MORE
Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page. MORE
How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or crossing into the realm of clickbait? Seriously, how?!) Language is an evolving […]. The post We can’t get enough of how Delish creates headlines appeared first on NewsWhip. Brands Communications & PR Digital Journalis MORE
In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. The Economist Style Guide was my primary source. MORE
By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? MORE
According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever. MORE
ImPRessions - Crenshaw Communications
MAY 22, 2018
Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story.
Ron Torossian
MAY 21, 2018
Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council.
PR Warrior
MAY 20, 2018
If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? appeared first on PR Warrior | Trevor Young.
Flack's Revenge
MAY 17, 2018
Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ron Torossian
MAY 18, 2018
Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz.
Karen Freberg
MAY 17, 2018
The past few days have been a whirlwind of discussions, coffee breaks, brainstorm sessions, and recordings for an upcoming certification. I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media.
HMA Public Relations
MAY 16, 2018
Abbie has Royal Wedding fever with the approaching nuptials of Prince Harry and Meghan Markle and she plans on being one of the wedding's 3 billion viewers! The post The Royal Treatment appeared first on HMA Public Relations.
Social PR Chat
MAY 16, 2018
If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Sound geeky?
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Media Bullseye
MAY 23, 2018
It’s the summer of superhero movies. The new Avengers premiered at the end of April, a new installment of the Ant Man series comes out in July, and this past weekend, the sequel to Deadpool hit theaters.
Ron Torossian
MAY 18, 2018
According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever.
Waxing UnLyrical
MAY 17, 2018
Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.
ZudePR
MAY 22, 2018
In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. The Economist Style Guide was my primary source.
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
HMA Public Relations
MAY 22, 2018
The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here! The post How To Justify Tradition appeared first on HMA Public Relations.
Sword and the Script
MAY 22, 2018
He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.
The Hoffman Agency
MAY 23, 2018
By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally?
PRSay
MAY 23, 2018
[link]. You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning.
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Insights from expert marketing and communications pros who are doing it today.
PR in High Definition
MAY 23, 2018
Just when you thought that all the Alexa hype had calmed down, someone’s gone and decided to get her involved in some silly but oddly satisfying stunt.
PR Daily
MAY 17, 2018
Developing a long-term relationship with customers can be a beautiful thing. If a consumer loves your product and feels appreciated by your organization, they’ll continue to come back for future purchases and become loyal brand ambassadors. Don’t take this love affair for granted, though.
HMA Public Relations
MAY 18, 2018
The Arizona 100, a project of HMA Public Relations, will launch May 17. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. . The post What Is Content Marketing?
Media Bullseye
MAY 16, 2018
How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users prioritize updates and messages from people they know and like.
Advertisement
Achieve better results with targeted news release distribution.
PRSay
MAY 16, 2018
Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses.
Shift Communications
MAY 21, 2018
So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements.
Communications Conversations
MAY 22, 2018
Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.”
HMA Public Relations
MAY 17, 2018
Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. Here are the takeaways. The post How To Win New Business appeared first on HMA Public Relations.
PR Conversations
MAY 17, 2018
Over the past decade or so, public relations has been in a rollercoaster relationship with social media. Nervous initially to jump onboard, since then we’ve been up the hype cycle with several peaks of inflated expectations followed by swoops down into the trough of disillusionment.
B2B PR Sense
MAY 21, 2018
B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer.
PR Daily
MAY 16, 2018
Sometimes an email is just an email. Other times, it’s an X ray of someone’s character. Recently, a friend emailed me. He asked if I would forward the résumé of a friend of his to my clients that have intern programs. I reached out to two.
Axia PR
MAY 18, 2018
You must pay to play. If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase social reach and engagement, and ever-changing algorithms make it more so. Social Media Investment PESO Shared Media
NewsWhip
MAY 21, 2018
How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or crossing into the realm of clickbait? Seriously, how?!) Language is an evolving […]. The post We can’t get enough of how Delish creates headlines appeared first on NewsWhip. Brands Communications & PR Digital Journalis
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