Trending Articles

What You Didn’t Know About the State of Media

PR Expanded

A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites.

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7 Ways To Get The Most From Your PR Budget

ImPRessions - Crenshaw Communications

In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods.

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant.

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PR pros, make sure your pitch passes the 5-second test

PR Daily

Your solicitation must be concise and pithy, or journalists will move on. Tick, tick, tick. Your pitch has to land immediately. Generally, it takes about five seconds for a journalist to skim your story idea.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

10 B2B Marketing Trends That Will Skyrocket Your Strategy

B2B PR Sense

B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources.

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You think there’s no such thing as bad publicity? These brands would beg to differ

Agility PR Solutions

Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can’t be swept under the rug. These problems can be costly—very, very costly.

5 free social media marketing ideas for the winner of the Star Tribune’s Beer Bracket–Castle Danger Brewing

Communications Conversations

A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever “Beer Bracket” as a way to play off March Madness. Not all that inventive, but fun considering the craft beer boon here in Minnesota the last 5-10 years.

Infographic: Social media stats to inform your next move

PR Daily

How are you investing in online networks for the rest of 2019? Here are some helpful tidbits to guide your next campaign. Which online platforms are most likely to help your organization raise awareness and reach new customers? Social media is an ever more important tool for PR pros and marketers.

The top publishers on Facebook in March 2019

NewsWhip

[…]. The post The top publishers on Facebook in March 2019 appeared first on NewsWhip. Digital Journalism

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Benefits of Sentiment Analysis

Brand24

We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis

Website spelling and grammar errors are costlier than you may think

Agility PR Solutions

PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.

Is KFC’s virtual influencer Colonel Sanders the start of a new (weird) trend?

Communications Conversations

In case you missed it, KFC launched its own virtual influencer last week–a virtual Colonel Sanders–on Instagram.

14 ways to spring-clean your online pressroom

PR Daily

Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up. Spring is here, and that means it’s time to do a major housecleaning. Just ask Martha Stewart.

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Derrick Hall is a Home Run

HMA Public Relations

I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at […]. The post Derrick Hall is a Home Run appeared first on HMA Public Relations. Daily Dose Tip for Tuesday

6 Social Media Marketing Tips for Small Business

Brand24

You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.

New podcast study reveals listener habits and preferences

Agility PR Solutions

We’ve reported that podcasting is growing in popularity for news and entertainment, but new research tells us more about who’s listening—and the key factors that draw them to their favorite series.

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The Top 10 PR Tech Vendors by Familiarity and Favorability

Sword and the Script

Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one.

7 steps to a peerless PR strategy

PR Daily

Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals.

Using Livestreaming to Grow Your Brand, Community, & Influence

Waxing UnLyrical

Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.

MDMC: The must-go to industry conference for educators, professionals, and students

Karen Freberg

The past week presenting at the Midwest Digital Marketing Conference was amazing. I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia.

The art of the pitch—4 steps for creating the perfect presentation

Agility PR Solutions

Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your brand’s story first.

How to Avoid Sacrificing PR Excellence During Rapid Growth

Barokas

Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn.

3 ways to adapt your PR strategy to changing algorithms

PR Daily

Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change. Modern PR pros are painfully aware that algorithms matter.

Divine Humor

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana.

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Game of Thrones rules engagement even when off air

NewsWhip

[…]. The post Game of Thrones rules engagement even when off air appeared first on NewsWhip. Brands Communications & PR Digital Journalism Brand Analytics monitoring social social competitor analytics social media marketing

Why PR pros need to get to know Siri, Alexa and Cortana

Agility PR Solutions

Meet the Spice Girls of the digital age: Apple’s glamorous Siri, Amazon’s athletic Alexa and Microsoft’s exotic Corta?a. They stand as gatekeepers to vast troves of documents available on the internet. They find the best solutions to your problems within seconds. They guide you through life.

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.

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95 helpful tools and resources for communicators

PR Daily

PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling. This article originally appeared on PR Daily in April of 2018. It’s a wonderful time to be a communicator.

Book Clubbin': 5 Ways Marketers Can Fuel Company Success

PR 20/20

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

4 unique ways to increase your company’s visibility

Axia PR

How to grow your customer base. We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you.

Harnessing the power and reach of email marketing 

Agility PR Solutions

Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a business.

Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 5

Zignal Labs

The post Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 5 appeared first on Zignal Labs

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