B2B social media has been essential to the development of modern public relations. Learn how social media for B2B has taken off, and how to use it effectively in your PR strategy. Stop thinking about your social media strategy as separate from your public relations strategy. MORE
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Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. MORE
Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. MORE
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? MORE
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). MORE
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. MORE
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. MORE
This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142. MORE
Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone. MORE
Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why. If you’ve never been to these establishments, how do you know you won’t have a better experience? According to BrightLocal's 2015 Local Consumer Review Survey , 80 percent of people trust online reviews as much as personal recommendations. MORE
In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. MORE
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. MORE
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. MORE
Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.) MORE
Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business. MORE
What key things do top PR pros share? It comes down to five factors: 1. They listen. Effective PR pros keep quiet, watching for group dynamics and nonverbal communication. Then they ask probing questions in a thorough, systematic way—all before offering their own insights or recommendations. MORE
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. MORE
If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public […]. The post The iPhone “Fail” Heard ‘Round the World appeared first on HMA Public Relations. MORE
Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. MORE
Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog. MORE
In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations. MORE
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations. MORE
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S. MORE
Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster. MORE
One of the smartest ways to keep producing high-quality public relations work is to keep reading – and not just work-related headlines or the clickbait on your Facebook page! MORE
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. MORE
Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date. MORE
Cision
SEPTEMBER 18, 2017
Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views.
Prowly
SEPTEMBER 19, 2017
When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career.
Cision
SEPTEMBER 14, 2017
Fake news. An extraordinary recent addition to the American lexicon frequently heard in the news and speeches. Although sometimes applied pejoratively, the validity of news shared on social media is a concern for nearly everyone.
Communications Conversations
SEPTEMBER 19, 2017
The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Presspage
SEPTEMBER 18, 2017
Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date.
PR Daily
SEPTEMBER 18, 2017
PR Expanded
SEPTEMBER 14, 2017
Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics.
Cision
SEPTEMBER 13, 2017
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PRSay
SEPTEMBER 15, 2017
Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992.
PR News
SEPTEMBER 17, 2017
Growing up, most of us were encouraged by our parents and teachers to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders.… … Continued. The post Is Integrated Communications the Holy Grail or Just Cheap Talk? appeared first on PR News Blog.
PR Daily
SEPTEMBER 13, 2017
Reviews influence action. Are you willing to eat at a restaurant with a one-star rating? What about getting a haircut from a two-star salon? It’s understandable if your answer is “no,” but ask yourself why. If you’ve never been to these establishments, how do you know you won’t have a better experience? According to BrightLocal's 2015 Local Consumer Review Survey , 80 percent of people trust online reviews as much as personal recommendations.
HMA Public Relations
SEPTEMBER 14, 2017
Rachel came across an interesting PR Daily article that lists the five key traits that all stellar PR pros need to have. Can you think of any more to add? Click below for more]. The post Do You Have The Five Key Traits of a Top PR Pro? appeared first on HMA Public Relations.
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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Cision
SEPTEMBER 19, 2017
Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions.
Presspage
SEPTEMBER 15, 2017
We spoke to Kathrine Westermann and Carsten Suhr about the challenges the VELUX Group encounters in the media landscape and how they use PressPage to overcome them.
B2B PR Sense
SEPTEMBER 14, 2017
Paid media may be one of the most misunderstood types of media in the PESO model. While earned, shared, and owned content have become an integral and respected part of today's content strategy, paid content still has a bit of the aura of a shyster.
PR Daily
SEPTEMBER 18, 2017
Influencer marketing can yield high returns on investment, yet some still shy away from this potentially lucrative tactic. Successfully navigating the burgeoning world of influencer marketing can be tricky—especially if you’re promoting a startup or other small business.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
PRSay
SEPTEMBER 14, 2017
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).
ImPRessions - Crenshaw Communications
SEPTEMBER 13, 2017
Back-to-back hurricanes Harvey and Irma were unprecedented in their impact, destroying lives and homes, wreaking billions in damage, and knocking other news out of the headlines (a minor challenge for the media and public relations professions.)
HMA Public Relations
SEPTEMBER 15, 2017
If you’ve been following the launch of Apple’s new iPhone X (pronounced “iPhone ten”) like I have, you may have caught wind that the first public […]. The post The iPhone “Fail” Heard ‘Round the World appeared first on HMA Public Relations.
Shift Communications
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations.
Advertisement
Achieve better results with targeted news release distribution.
PR Daily
SEPTEMBER 13, 2017
What key things do top PR pros share? It comes down to five factors: 1. They listen. Effective PR pros keep quiet, watching for group dynamics and nonverbal communication. Then they ask probing questions in a thorough, systematic way—all before offering their own insights or recommendations.
Cision
SEPTEMBER 15, 2017
This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142.
Ron Torossian
SEPTEMBER 18, 2017
For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful.
HMA Public Relations
SEPTEMBER 19, 2017
At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations.
Shift Communications
SEPTEMBER 14, 2017
Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do.
Sword and the Script
SEPTEMBER 19, 2017
In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil?
PRSay
SEPTEMBER 18, 2017
Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS).
HMA Public Relations
SEPTEMBER 18, 2017
In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.
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