Ronn Torossian

JANUARY 22, 2019

It hasn’t been a great week for Netflix.

Blogging 195

Blogging Crisis Brand Branding 195

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

In the round-the-clock battle for media attention, reporters, marketers, and PR pros cannot afford to waste words. We’ve all come across executive quotes in press releases or news articles that sound like they were written by a novice PR person, or, worse, a committee.

Storytelling 167

Storytelling Internal International Corporate 167

ImPRessions - Crenshaw Communications

JANUARY 16, 2019

For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win.

Ethics 249

Ethics Brand Branding Video 249

Flack's Revenge

JANUARY 17, 2019

I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,

Insurance 240

Insurance Insurance Privacy Interviews 240

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AirPR

JANUARY 16, 2019

Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.

Conference 203

Conference Data Storytelling Measurement 203

Ronn Torossian

JANUARY 19, 2019

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway.

Industry 195

Industry Technology Crisis Blogging 195

B2B PR Sense

JANUARY 17, 2019

When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR?

Content Marketing 167

Content Marketing SEO How To Marketing 167

PR Daily

JANUARY 17, 2019

It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives. Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money.

Infographics 163

Infographics Social Media Marketing Media 163

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.

Interviews 103

Interviews Newspapers Writing Journalism 103

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ImPRessions - Crenshaw Communications

JANUARY 16, 2019

If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists.

Reddit 167

Reddit Video Groups Brand 167

Ronn Torossian

JANUARY 16, 2019

Technology is constantly shifting and the PR landscape is forever evolving. Despite the new tactics and changes in the communication landscape, there are some skills that will always remain essential for PR professionals.

Technology 195

Technology Writing Blogging Agency 195

Agility PR Solutions

JANUARY 21, 2019

Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published.

Brand 108

Brand Branding Company Publicity 108

PR Daily

JANUARY 21, 2019

Do you dream of dishing snark on your social media channels? Consider these insights from three brands that have mastered the art of the Twitter clapback. What does it take to stand out on social media? Great content? Celebrity influencers? Adorable animals?

Social Media 138

Social Media Brand Branding Media 138

HMA Public Relations

JANUARY 21, 2019

Today’s #MediaMonday comes to us from Connor Dziawura, who not only serves as assistant editor for the West Valley View, but as a contributing writer for […]. The post #MediaMonday – Connor Dziawura appeared first on HMA Public Relations. Media Monday HMA Public Relations Media Monday

Media 93

Media Publicity 93

PR 20/20

JANUARY 22, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.

Strategy 84

Strategy Customer Service Consumer Financial 84

Sword and the Script

JANUARY 15, 2019

The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry.

Agency 103

Agency Leadership Survey B2B 103

Agility PR Solutions

JANUARY 21, 2019

It’s no secret to retailers that women have historically been more prolific shoppers than men. Women still make a majority of household purchasing decisions, and… well, they like to shop more!

Retail 103

Retail Consumer Trends Publicity 103

PR Daily

JANUARY 15, 2019

Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.

Social Media 165

Social Media Trends Privacy Marketing 165

Waxing UnLyrical

JANUARY 17, 2019

Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.

Leadership 99

Leadership Exercises Survey Infographics 99

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction.

Interviews 78

Interviews Content Marketing Marketing Newspapers 78

Sword and the Script

JANUARY 22, 2019

In the late 1990s, he finished school with a degree in Photography and interest in the web. He began learning all he could about websites and interactive tools – and eventually landed a job at a technology start-up.

Brand 78

Brand Branding Banking Consumer 78

Agility PR Solutions

JANUARY 15, 2019

As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power.

Fashion 119

Fashion Consumer Brand Branding 119

PR Daily

JANUARY 18, 2019

The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke. A good hashtag is crucial for social media marketing.

Social Media 146

Social Media Media Trends Video 146

Buzzstream

JANUARY 16, 2019

Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time.

Tools 91

Tools Course Twitter Resources 91

Critical Mention

JANUARY 17, 2019

Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations.

Publicity 90

Publicity Groups Media Training Training 90

Communications Conversations

JANUARY 22, 2019

I’ve been a long-time subscriber of the Star Tribune. My parents have been long-time subscribers of the St. Paul Pioneer Press. I grew up reading newspapers. I will probably (hopefully) grow old reading them. I say hopefully because, as we all know, the newspaper industry is in trouble.

Newspapers 68

Newspapers Writing Education Industry 68

Agility PR Solutions

JANUARY 15, 2019

When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.

Local 109

Local Brand Branding Analysis 109

PR Daily

JANUARY 20, 2019

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? This graphic can guide your efforts. Marketers talk a big game when it comes to social media video.

Video 131

Video Social Media Infographics Marketing 131

Karen Freberg

JANUARY 21, 2019

With a new year, this means adapting and adding on to your current list of readings, professional goals, and idea for classes.

Social Media 73

Social Media Media Education Exercises 73

Critical Mention

JANUARY 15, 2019

SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.

How To 83

How To SEO Mobile Google 83

PR in High Definition

JANUARY 16, 2019

Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know.

YouTube 79

YouTube Ethics Guidelines Instagram 79

Agility PR Solutions

JANUARY 17, 2019

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019.

Trends 104

Trends Technology Media Report 104