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We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards , which recognizes the top advertising and marketing technology providers and leaders across 35 categories. MORE
As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. MORE
Here’s how finding connection helped one PR pro keep her career going during COVID-19. For the past 16 months, we’ve all been riding the COVID rollercoaster. MORE
Photo courtesy of Pixabay. By Sean Dowdall. They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today. MORE
The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. I’ve picked up the CIPR PR in a Pandemic report several times over the past week. There isn’t a single headline. But that’s the story. It’s complex and full of nuance. MORE
They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors. MORE
The seismic shift back to authenticity will force some brands to sink or swim. The bubble is going to burst.”. That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse. MORE
New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020. MORE
Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Over the past year, communicators and marketers alike have been forced to rethink their content strategies to stay relevant with changing audience needs. MORE
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats. MORE
Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” ” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why. MORE
We want to share photos of where our readers are logging in from these days. Back to the office? Still commuting to the couch? Share your pictures to show what work looks like today. How has your workspace changed in the last year? MORE
Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. MORE
Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts. MORE
See what people were talking about on social this month. US Blog MORE
The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout. Media Blog MORE
One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer. PR and Sports Olympics MORE
The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important. MORE
Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase. MORE
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media! MORE
New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever. MORE
Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that. MORE
Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results Communications (GRC). MORE
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results. MORE
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. MORE
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success. MORE
ImPRessions - Crenshaw Communications
JULY 27, 2021
As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know.
Ronn Torossian
JULY 28, 2021
The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats.
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Onclusive
JULY 27, 2021
The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.
PR Daily
JULY 30, 2021
Here’s how finding connection helped one PR pro keep her career going during COVID-19. For the past 16 months, we’ve all been riding the COVID rollercoaster.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
Sword and the Script
JULY 27, 2021
Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
JULY 26, 2021
These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.
PR for Anyone
JULY 28, 2021
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!
PR Daily
JULY 26, 2021
They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors.
Agility PR Solutions
JULY 26, 2021
New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Cision
JULY 29, 2021
TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK. Media Blog
PRSay
JULY 28, 2021
Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct.
Axia PR
JULY 27, 2021
Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts.
PR Daily
JULY 27, 2021
Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
JULY 25, 2021
Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase.
Cision
JULY 30, 2021
See what people were talking about on social this month. US Blog
HMA Public Relations
JULY 27, 2021
One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer. PR and Sports Olympics
Stephen Waddington
JULY 29, 2021
The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. I’ve picked up the CIPR PR in a Pandemic report several times over the past week. There isn’t a single headline. But that’s the story. It’s complex and full of nuance.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
PR Daily
JULY 27, 2021
Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Over the past year, communicators and marketers alike have been forced to rethink their content strategies to stay relevant with changing audience needs.
Agility PR Solutions
JULY 25, 2021
New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.
Cision
JULY 27, 2021
Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects. Media Blog
Landis PR
JULY 26, 2021
Photo courtesy of Pixabay. By Sean Dowdall. They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Communications Conversations
JULY 27, 2021
Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” ” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why.
PR Daily
JULY 29, 2021
We want to share photos of where our readers are logging in from these days. Back to the office? Still commuting to the couch? Share your pictures to show what work looks like today. How has your workspace changed in the last year?
Agility PR Solutions
JULY 25, 2021
Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results Communications (GRC).
Cision
JULY 29, 2021
The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout. Media Blog
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Contently - Strategy
JULY 28, 2021
Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling.
Culpwrit
JULY 27, 2021
Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that.
PR Daily
JULY 27, 2021
The seismic shift back to authenticity will force some brands to sink or swim. The bubble is going to burst.”. That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse.
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