Getting Exposure for Israeli Companies
Ronn Torossian
MAY 20, 2022
It’s not every day that a company gets the chance to become a household name within its target market, and that’s especially true for Israeli companies.
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The Good Place & The Choices You Make
Deirdre Breakenridge
MAY 16, 2022
Have you been watching ‘ The Good Place ‘ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell.
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How Earned Media Drives Consumer Behavior: Brand Relevance
Onclusive
MAY 19, 2022
In this week’s blog, we’re continuing to review the relationship between different media attributes and consumer behavior, based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. “By
Imposter Syndrome – An Adtech PR Love Story (Ending With A Breakup)
ImPRessions - Crenshaw Communications
MAY 16, 2022
Let’s be honest – those that say they’ve never known “Imposter Syndrome” are lying. Whether you experience these feelings regularly or not, we’ve all been there. Yet for me, “Imposter Syndrome” has contributed to my professional success in tech PR.
How Startup Leadership Can Inspire the Team to Deliver Results and Become Great
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
Focus on serving clients, says Bospar’s Curtis Sparrer
PR Daily
MAY 17, 2022
The agency leader and Top Agencies awards winner shares a look at a day in his life as a leader of a virtual PR firm. Before the pandemic forced so many organizations to adopt the virtual workplace, some PR agencies had already opted to forego an office.
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What Exactly Is Conversational Marketing?
Ronn Torossian
MAY 18, 2022
The rapid changes in technology have brought about rapid changes in customer demands and behavior. For this reason, marketing professionals now need to create new strategies without any kind of guideline present.
10 tips for a successful earned media strategy: How to get more exposure for your brand
Agility PR Solutions
MAY 17, 2022
Are you looking for ways to get more exposure for your brand? If so, you should consider implementing an earned media strategy. Earned media is any publicity that is not paid for by the company. It is a great way to build trust and credibility with your audience.
Four reasons why your content marketing strategy isn’t working
Axia PR
MAY 18, 2022
Content is the heart of any marketing campaign. By creating content, we communicate with target audiences and build lasting connections. Content marketing strategy is one of the most important components of any digital marketing campaign, so it is important to do it right.
See how your internal emails stack up against data from 2 billion messages
PR Daily
MAY 18, 2022
Breakdowns across 10 industries give an apples-to-apples comparison of your performance. You may already rigorously track the open rates, clickthrough rates and other metrics for your internal emails. But in a vacuum, that data is of limited use.
Generating Leads with Facebook: A Guide for Businesses
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]
Sword and the Script
MAY 17, 2022
Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester.
Successful PR Strategies for Tech Companies
Ronn Torossian
MAY 16, 2022
Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers.
AI is the new power tool of customer experience—here’s how your brand can be a CX Champion
Agility PR Solutions
MAY 18, 2022
Customer experience (CX) champions gain better returns from their CX tech investments than competitors by managing CX through cross-functional teams, clearly defined workflows. and extensive use of analytics and AI, reveals a new global research report from MIT Sloan Management Review Connections.
Netflix, an Apple lawsuit, and more Elon Musk: Daily spotlights for the week of May 16th
NewsWhip
MAY 20, 2022
Welcome to the NewsWhip Daily spotlight round-up for the week of May 16th. This week, Elon Musk’s Twitter deal is on hold, and the media reacts to a Netflix “culture memo.” ” If you’d like to subscribe to the newsletter itself, you can do that here.
How to “Kill It” During Your Next Big Change
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Why ‘soft skills’ in PR are anything but
PR Daily
MAY 19, 2022
Here’s a look at some of the skills that can make or break a PR career. At our agency, we have been very focused lately on the importance of what many call “soft skills” as they relate to business growth.
It’s Official: PR 20/20 Is Now Ready North
PR 20/20
MAY 20, 2022
T oday, PR 20/20 officially launched a rebrand to become Ready North. This is the culmination of months of planning, thoughtful discussion, and tough looks in the mirror at who we are as an agency—and who we will become. We are excited to re-introduce ourselves as Ready North. How did we get here?
Spotlight on a Solo PR Pro: Meet Daria Steigman
Solo PR Pro
MAY 17, 2022
Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. diplomat, which meant her childhood was spent in several different locations around the globe, including the Congo, Libya, France, Nigeria and Gabon. Daria with her dad in Benghazi.
Brands and the metaverse: Key insights on why now is the time to join
Agility PR Solutions
MAY 17, 2022
While the metaverse has been a big story mainly inside the gaming industry for a while now, plenty of brands from other industries have started joining it too.
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Glassdoor reviews as a signal of corporate misconduct
Stephen Waddington
MAY 19, 2022
Company reviews posted by employees are an indicator of the cultural health of an organisation. Damming Glassdoor posts from bad leavers are part of the cut and thrust of managing an employee brand in the social media age. I’m suspicious of any organisation that has a perfect Glassdoor score.
How DE&I efforts evolved in 2021, according to Ragan survey
PR Daily
MAY 19, 2022
More than 1,000 respondents to Ragan’s Communications Benchmark Survey shared how DE&I is going in their organizations — and what obstacles still stand in the way. The growing investment in diversity, equity and inclusion continues, according to Ragan’s 2022 Communications Benchmark Survey.
Who Documents Press Freedom?
HMA Public Relations
MAY 19, 2022
Since 2017, the U.S. Press Freedom Tracker database has been providing reliable information on the number of press freedom violations in the United States. Find out more on the importance of freedom for the press in today's post from Scott Hanson. Odds and Ends press press freedom
How to get your company's Memorial Day messaging right
Axia PR
MAY 20, 2022
It's important to consider your audience and intent. What exactly does Memorial Day stand for? This is the first question you must ask when considering your message to customers on Memorial Day.
Spreading the Good News: Four Best Practices for Construction Projects
The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,
An essential checklist for influencer marketing efforts
Agility PR Solutions
MAY 18, 2022
Nearly half of all companies have stated that one of their biggest marketing and public relations challenges is a lack of documented strategies. That’s largely because companies either don’t have a strategy they follow or the one they are following is not documented.
How to increase your media relations pitching success
Stephen Waddington
MAY 16, 2022
Analysis of 400,000 email media pitches has found that brevity is the key to success. The 2022 Propel Media Barometer provides a framework for creating the perfect email pitch. It should have a short subject line, be 50 to 79 words, contain no more than three links, and be sent on a Friday.
What makes a story resonate internationally
PR Daily
MAY 20, 2022
A former reporter with the BBC and now a senior advisor at the UN Foundation talks about how media crosses continents to cover some of the biggest stories of our time.
What is BeReal?
HMA Public Relations
MAY 18, 2022
BeReal is a new social media platform that is finding success in Gen Z. Find out more on BeReal and how it is allowing users to share their lives authentically with Justin Liggin. Social Media bereal gen z social media
A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
The importance of cybersecurity and crisis communications with Bryce Austin, TCE Strategy
Axia PR
MAY 17, 2022
In this episode, TCE Strategy’s Bryce Austin shares his expertise on cybersecurity and crisis communications. With host and Axia Public Relations founder Jason Mudd, he expands on data breaches and how to prevent them.
10 handy online tools to quickly create brand assets
Agility PR Solutions
MAY 18, 2022
Brand assets, such as fonts or color schemes, are parts of your brand that separate your business from another. At least, that’s what they should do. If you don’t have a brand identity or you don’t have a way to create your assets quickly, you won’t be able to stay competitive.
Prowly #PRChat with Alessandra Pollina, Founder of Quotable Media Co.
Prowly
MAY 20, 2022
The best guests for Prowly #PRChat are the ones who live, eat and breathe PR 24/7 and that’s why Alessandra Pollina is just perfect for us. She’s the driving force behind Quotable Media Co. and a passionate advocate of amplifying the voices of female entrepreneurs.
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