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AI in the Black Community | Business Wire Blog

Business Wire

Happy Black History Month! This is THE month to reflect on the pioneering accomplishments of African Americans throughout history. Celebrating the past, however, also involves embracing the future. Let’s take a look at AI in the Black community.

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Why ChatGPT Can’t Be Used To Fix Your Crisis and You Need a PR Professional

Ronn Torossian

Companies often turn to technology during a crisis, seeking solutions. ChatGPT, a powerful language model, may appear appealing. However, questions arise about its ability to handle the intricate realm of crisis communication. Although ChatGPT has the potential for content generation, relying solely on it for crisis management strategies can lead to disaster.

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CoverageImpact. Will it solve the PR Industry’s number 1 problem?

The Resolution Blog

In this episode I interview the person that has inspired me the most in my career; Gary Preston. Gary is the founder of CoverageBook, AnswerThePublic and the new (free) PR measurement tool ‘CoverageImpact’. We discuss how the last 15 years of working together in marketing and the last 10 years of Gary being a successful […] The post CoverageImpact.

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7 steps to creating an M&A communications plan for building trust with employees and customers

Agility PR Solutions

So, here’s the thing. Mergers and acquisitions often fail. We’re not saying this to scare you. It’s just a stark reality in the business world, and understanding why they often fall short is crucial. Now, that’s not to say that mergers and acquisitions can’t be transformative opportunities because they really can! According to Deloitte, a […] The post 7 steps to creating an M&A communications plan for building trust with employees and customers appeared first on Agil

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Decoding Mental Health Challenges: A Deep Dive with Dr. Gail Saltz

PR for Anyone

Dr. Gail Saltz is a renowned psychiatrist, columnist, bestselling author, podcaster, and TV commentator. Her insight has been featured in such publications as The New York Times, the Associated Press, Women’s Health, Psychology Today, Mental Floss, Yahoo!, and many more. She has appeared on popular television broadcasts, such as CNN, Good Morning America, The View, Dateline, 20/20, MSNBC, and The Oprah Winfrey Show.

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PR is Necessary for Quality Control in the Fintech Industry, Here’s Why

Ronn Torossian

In the fast-paced, ever-evolving world of fintech public relations, building trust is the bedrock of success. After all, fintech companies are dealing with people’s hard-earned money, sensitive data, and financial security. This is where public relations steps in, playing a surprisingly significant role in quality control beyond just generating positive buzz.

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News publishers playing catch-up with Gen Z audiences

Wadds Inc.

Social media has disrupted Gen Z’s relationship with news media, forcing publishers to adapt content and business models to maintain relevance. Gen Z has a different relationship with news than previous generations, getting most of its news via social media rather than directly from publishers. Young consumers start their news journeys on social platforms and have less loyalty to publications.

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Crafting your narrative: A step-by-step guide to launching a business with advanced PR strategies

Agility PR Solutions

Successfully launching a business demands more than just a great product or service—it requires a compelling narrative that resonates with your target audience. A well-crafted story differentiates your brand and creates a deeper connection with customers, investors, and the media. Integrating advanced public relations strategies from the outset is vital to ensure your message is […] The post Crafting your narrative: A step-by-step guide to launching a business with advanced PR strategies a

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Ultimate Wine Day Essentials & Tips: Elevate Your Celebration!*

PR for Anyone

Are you ready to take your wine experience to the next level? National Drink Wine Day is February 18th, and it’s the perfect opportunity to indulge in your favorite vintages and explore new flavors. In this blog post, we’ll delve deep into the essentials and tips for making your wine celebration truly exceptional. 1. Wine Chilling Solutions: Keeping Your Wine Cool Let’s kick things off with the importance of keeping your wine chilled to perfection.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The vendor community that serves PR has published a handful of reports over the last few months. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you.

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The Power of Customer Journey Analytics in Shaping Seamless Interactions and Driving Business Success

Ronn Torossian

Businesses are using customer journey analytics to understand and optimize the customer experience. This tool helps analyze data from every customer interaction, from initial awareness to post-purchase engagement. By collecting and interpreting this data, businesses can gain insights into customer behavior, preferences, and pain points. Understanding customer journey analytics Customer journey analytics tracks and analyzes […] The post The Power of Customer Journey Analytics in Shaping Sea

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Tougher times for PR agencies in 2023 but direction of travel still good

Steve Barrett on PR

As holding companies and the world’s largest PR firm unveil their financial numbers for last year, the industry’s performance in a difficult 12 months is starting to clarify.

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PR tactics to keep sports marketing clients from becoming part of political controversies

Agility PR Solutions

In addition to being a football game, the 2024 Super Bowl became a political hot potato when MAGA supporters attacked pop star Taylor Swift for being a Democratic operative. This is not the first time that a sport has become embroiled in matters political. In fact, it’s becoming more common. President Joe Biden, former president […] The post PR tactics to keep sports marketing clients from becoming part of political controversies appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Strategies to Compel Consumers to Splurge on Your Products

5W PR

Brands strive to entice consumers to spend with them, and spend more. However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

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PART 1: The Value of Reputation Management – The Financial$

Reputation Us

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

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How Pop-Up Shops Can Generate Brand Awareness

Ronn Torossian

Pop-up shops have become a popular strategy for brand promotion. These temporary retail spaces create a unique and immersive experience for consumers, generating brand awareness. What is a pop-up shop? A pop-up shop is a retail space that appears for a short time, typically a few days to a few months. These shops aim to […] The post How Pop-Up Shops Can Generate Brand Awareness appeared first on.

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From Solo PR Pro to Agency and Back Again

Solo PR Pro

In an ever-evolving industry like public relations, change is not just a constant; it's a necessity. A recent episode of That Solo Life podcast, aptly titled “Breaking Up the Band – Becoming Solo Again,” taps into a topic that resonates deeply with many in the PR world: scaling down from a small or microagency to a solopreneur. Whether due to shifts in the market, personal aspirations, or lifestyle changes, knowing when and how to transition back to flying solo is a decision that cal

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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7 powerful ways to get lots of users for your SaaS product—fast

Agility PR Solutions

Embarking on the SaaS highway with your shiny new product can feel a bit like setting up a lemonade stand in the Sahara—exciting but kind of daunting. You’ve poured heart, soul (and let’s face it, countless caffeine-fueled nights) into building something awesome. Now, the million-dollar question is how to get hordes of users to come […] The post 7 powerful ways to get lots of users for your SaaS product—fast appeared first on Agility PR Solutions.

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A Beginner’s Guide to Digital Media

5W PR

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Between the captivating visuals of smartphones to the immersive worlds of VR, digital media has become a universe of its own, that’s brimming with possibilities. But for anyone new to it, this intricate world can feel more than overwhelming.

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Seeing Others Can Help Heal a Divided World, but How? Harvard’s Michèle Lamont Tells Us

Stern + Associates

How can something seemingly as simple as recognition help to heal society’s deep divides? In this episode of Minds Worth Meeting, Whitney Jennings has a conversation with sociologist and Harvard University professor Michèle Lamont. She tells us how taking the time to see others and give recognition and dignity to all can redefine the workplace, and even society, to be a more sustainable environment in which people can be their authentic selves and thrive.

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Coffee with a Journalist: Lucy Morgan, Glamour

OnePitch

Lucy Morgan , purpose editor and deputy website editor at Glamour, is responsible for coordinating long-term policy campaigns at the intersection of politics, female empowerment, and sustainability.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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One man's mistake is another's opportunity - what PR can learn from Brad Banducci's interview with Four Corners

Medianet Australia

If you've been following the news this week you would have seen Brad Banducci, CEO at Woolworths, making headlines as he announced his retirement following an eventful interview with Four Corners reporter Angus Grigg. In this article, we will be exploring what Banducci did wrong in his interview and seeing what PR can learn from it. Featuring thoughts from Media Stable 's Managing Director, Nic Hayes, and insights from one of Medianet Insights ' analysts, Adam Palmer.

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5 ways to use customer feedback analysis for a more targeted PR strategy

Agility PR Solutions

While there’s no magic formula to win new clients, there is one easy way to know what your audience is thinking: customer feedback. There’s a reason brands are increasing their investment in customer feedback. Asking for and analyzing it provides valuable insights for businesses. With consumer expectations at an all-time high, this feedback lets you […] The post 5 ways to use customer feedback analysis for a more targeted PR strategy appeared first on Agility PR Solutions.

Analysis 101
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What Sustainable And Mission-Driven Branding Means for Consumer Brands

5W PR

Consumers are no longer swayed by catchy jingles and flashy products. They now seek purposeful brands that create a meaningful impact. This shift in the business world is not temporary; it’s a substantial change. Companies must adapt and embrace sustainable brands and mission-driven branding. Profit is no longer the primary focus. Consumers now make purchasing decisions based on a brand’s values and impact on the world.

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From potato to progress: Addressing communication breakdowns

PR in High Definition

“Potato!” Ah, right, my two-year old wants that mash potato she didn’t finish earlier, I better go get it. “No, potato”, she says again but pointing at her craft box. “Oooh, you’re asking for your Play-Doh.” I wasn’t listening intently enough, and instead heard what I wanted to hear – her wanting more of the wonderful meal I prepared, of course! Miscommunication and misunderstanding are part and parcel of life.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why top-tier media coverage may not be the most effective PR strategy

Axia PR

Top-tier media coverage is a surefire way to expand brand visibility, yet it’s not the only option for your company. In the complex world of public relations, securing coverage in top-tier media outlets like The New York Times or The Wall Street Journal is often seen as the ultimate achievement for brand visibility. However, this may not always be feasible or even the most effective strategy for many companies.

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Using Explainer Videos to Nurture Brand Recognition and Permanence

Burrelles Fresh Ideas

Every day, countless brands compete for attention on popular digital channels , yet only a few leave a lasting mark in people’s memories. Yet it’s important to note the secret to this lasting impact isn’t solely in the messaging but also in the presentation. After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop.

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The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities

Agility PR Solutions

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough. AI has emerged as one of the biggest threats to security, but new research from […] The post The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities appe

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