by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami. MORE
PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business? MORE
Today marks a bittersweet last day for one of our account coordinators, Sara Goodwin. Here, Sara shares the most important things she's learned at HMA. Click below for more]. The post Farewell Friday appeared first on HMA Public Relations. About the Bloggers Featured farewell friday MORE
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Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes. MORE
This week’s #MediaMonday profile comes to us from PHOENIX Magazine associate editor reporter Lauren R. Loftus. The post #MediaMonday – Lauren R. Loftus appeared first on HMA Public Relations. Featured Media Monday #MediaModay Lauren R. Loftus MORE
Everyone has experienced a time at a party or gathering when that one song comes on that everyone loves. The DJ or host cranks up the volume as a seemingly static room becomes bursting with energy. Event speakers can have that same effect on a conference. MORE
StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery. The press office is the front line between an organisation and the media. Its primary function is creating media content and managing relationships with the media. MORE
For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about products and services, where they seek help and even conduct transactions, it is clear that it is an important part of any organization’s strategy. What is less obvious for many executives and marketers is the impact that PR can have on driving traffic to the website. MORE
An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. MORE
They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment. MORE
What do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google? Companies that have foosball, ping pong and a champagne/wine cooler? Casual Fridays? Dog-friendly environment? The post Public Relations for Fun appeared first on HMA Public Relations. MORE
I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. MORE
You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life? MORE
Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts. MORE
During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path. MORE
If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine. How To email marketing how to PR MORE
By Adam Rahim , Shermaine Loo and Tiara Chew. At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. While every organisation would love to make the front page, its content must be newsworthy. MORE
A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities. MORE
We have to hand it to the scammers who adjust their communications tactics to fit the times! Just take a look at what Alison received in the mail recently. Click below for more]. The post The Nigerian Prince has Discovered Snail Mail! appeared first on HMA Public Relations. MORE
Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough. MORE
Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation. MORE
If you’ve met me before, or are a frequent reader of this blog, you probably know I’m a big fan of the networking thing. Always have been. Well before I struck out on my own almost nine years ago. MORE
Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog. MORE
This is a guest post from Solo PR PRO Premium member, Daria Steigman, founder of Steigman Communications. Daria is a senior marketing communications and digital strategist. The best small business owners are constantly innovating. It’s in our DNA. MORE
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.” MORE
About a year ago, MWWPR conducted a survey about women and leadership where respondents indicated they thought it would take about 100 years before we see gender parity in the workplace , which is as good as saying “never.” MORE
I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners. If they succeed, it will go against the seemingly insurmountable tide its rivals face in attempting to stay relevant. MORE
Before you scream “NO F#$%!N N WAY,” hear me out. I’m of the firm belief that we all learn best from our mistakes or, at the very least, errors of others. And holy schnikes is this administration providing some great ones! Think about it. MORE
A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs. MORE
Today, we're taking PR measurement to a new level with PR Attribution. This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. Our Hershey communications team values continuous learning and improvement to develop audience-first content that enables deeper engagement with our story and business priorities. MORE
Business Wire
JULY 26, 2017
by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami.
ImPRessions - Crenshaw Communications
JULY 26, 2017
Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts.
Cision
JULY 25, 2017
When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”
The Proactive Report
JULY 20, 2017
Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Return on Reputation
JULY 24, 2017
About a year ago, MWWPR conducted a survey about women and leadership where respondents indicated they thought it would take about 100 years before we see gender parity in the workplace , which is as good as saying “never.”
Shift Communications
JULY 21, 2017
You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?
PRSay
JULY 21, 2017
During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path.
Stephen Waddington
JULY 26, 2017
StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery. The press office is the front line between an organisation and the media. Its primary function is creating media content and managing relationships with the media.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
HMA Public Relations
JULY 20, 2017
We have to hand it to the scammers who adjust their communications tactics to fit the times! Just take a look at what Alison received in the mail recently. Click below for more]. The post The Nigerian Prince has Discovered Snail Mail! appeared first on HMA Public Relations.
AirPR
JULY 25, 2017
An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.
The Stalwart Blog
JULY 25, 2017
I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners. If they succeed, it will go against the seemingly insurmountable tide its rivals face in attempting to stay relevant.
Prowly
JULY 25, 2017
If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine. How To email marketing how to PR
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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Stephen Waddington
JULY 20, 2017
A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs.
HMA Public Relations
JULY 26, 2017
What do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google? Companies that have foosball, ping pong and a champagne/wine cooler? Casual Fridays? Dog-friendly environment? The post Public Relations for Fun appeared first on HMA Public Relations.
TrendKite
JULY 25, 2017
Today, we're taking PR measurement to a new level with PR Attribution. This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. Our Hershey communications team values continuous learning and improvement to develop audience-first content that enables deeper engagement with our story and business priorities.
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Insights from expert marketing and communications pros who are doing it today.
B2B PR Sense
JULY 24, 2017
PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?
Norton's Notes
JULY 26, 2017
I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong.
PR News
JULY 24, 2017
Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.
The Stalwart Blog
JULY 21, 2017
Before you scream “NO F#$%!N N WAY,” hear me out. I’m of the firm belief that we all learn best from our mistakes or, at the very least, errors of others. And holy schnikes is this administration providing some great ones! Think about it.
Advertisement
Achieve better results with targeted news release distribution.
HMA Public Relations
JULY 24, 2017
This week’s #MediaMonday profile comes to us from PHOENIX Magazine associate editor reporter Lauren R. Loftus. The post #MediaMonday – Lauren R. Loftus appeared first on HMA Public Relations. Featured Media Monday #MediaModay Lauren R. Loftus
B2B PR Sense
JULY 20, 2017
Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.
Sword and the Script
JULY 25, 2017
They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment.
The Hoffman Agency
JULY 26, 2017
By Adam Rahim , Shermaine Loo and Tiara Chew. At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. While every organisation would love to make the front page, its content must be newsworthy.
HMA Public Relations
JULY 21, 2017
Today marks a bittersweet last day for one of our account coordinators, Sara Goodwin. Here, Sara shares the most important things she's learned at HMA. Click below for more]. The post Farewell Friday appeared first on HMA Public Relations. About the Bloggers Featured farewell friday
PR Daily
JULY 25, 2017
Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes.
TrendKite
JULY 21, 2017
For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about products and services, where they seek help and even conduct transactions, it is clear that it is an important part of any organization’s strategy. What is less obvious for many executives and marketers is the impact that PR can have on driving traffic to the website.
ImPRessions - Crenshaw Communications
JULY 25, 2017
A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities.
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