Trending Articles

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Press Release Do’s and Don’ts: Your Guide to Press Release Perfection

Business Wire

Crafting an effective press release is an essential skill for any public relations professional or communications specialist. Whether you’re unveiling a new product , announcing a partnership , or managing a crisis , your press release should be succinct, persuasive, and engaging enough to grab the attention of journalists and your intended audience.

Crisis 275
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Where can I find clients who need my PR services?

Remote PR Jobs

Finding clients in need of public relations (PR) services can be a strategic and multifaceted process. Whether you're an independent PR consultant or part of an agency, understanding where to look for potential clients is a crucial first step in building a network. This guide outlines a range of effective strategies and platforms where you can find clients eager for your PR services.

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Don’t Let Good Media coverage go to waste! Get More Mileage Out of Your PR Wins

The Resolution Blog

Securing coverage is no small feat and some pieces are harder to come by than others. That’s why I’m a big believer in squeezing every last drop out of each great piece of coverage that goes live. So I was thrilled to be joined by the brilliant Sarah Kissko-Hersh in a recent webinar, where she […] The post Don’t Let Good Media coverage go to waste!

Media 177
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Crisis management 101: 6 steps for creating a business continuity plan

Agility PR Solutions

Crisis can be critical. It can wreck a business in terms of lost income and disruption to key processes. From a public relations perspective, they can be especially injurious. This is because a business beset with incapacitating disasters will not present a good look to the outside world. However, there’s a way to deal with […] The post Crisis management 101: 6 steps for creating a business continuity plan appeared first on Agility PR Solutions.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Silence Speaks Volumes: Surge in Nonresponses Signals Shift in Media Relations

PRSay

The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.

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3 Ways to Give Your Brand a Personality

Remote PR Jobs

In today's saturated market, brands face the challenge of rising above an ever-increasing number of competitors. Research has shown that people relate better to humans than logos, tag lines, or other impersonal entities used commonly in the industry. However, one universal strategy to ensure your company stands out is to humanize the brand , imbuing it with a unique personality that resonates with target audiences.

Brand 219
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7 journalism statistics from a survey of 3,000 reporters to improve PR performance

Sword and the Script

Media coverage is harder to obtain, but journalists are open and candid about what they need – which can make a difference for those PR pros who are willing to listen A while back, Spin Sucks was kind enough to publish a piece I wrote with tips for better PR pitching. The first tip I offer is to avoid dwelling on what we can’t control – like the economics of news – and focus on the things we can.

Survey 159
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Is media relations the new marketing? A new measurement method on the rise

Agility PR Solutions

The pressure for communicators to deliver results continues to rise. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization. With the competition for budgets, it’s no wonder that […] The post Is media relations the new marketing?

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Trends That Will Transform Public Relations Over the Next 3 Years

PRSay

As digital technology continues to evolve and the media morphs, the PR profession is also quickly transforming. PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.

Trends 175
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Road Trip Must-Haves

PR for Anyone

Planning a road trip can be exhilarating yet daunting. Whether you’re venturing out for a quick weekend getaway or embarking on a cross-country journey, having the right tools and gadgets can make all the difference. Lifestyle expert Christina Daves recently shared her top road trip essentials on Good Day DC, and we’re here to dive deeper into each of her recommendations.

Travel 130
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How to evolve your media strategy for the changing state of journalism

Axia PR

As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” It likely has less to do with your company’s story and more to do with how your media strategy fits with the current state of journalism.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. After years of relatively easy selling, finance and procurement departments have pulled back on purchases. In turn, solution providers have tightened up their belts.

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Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New research examines DEI progress and today’s challenges

Agility PR Solutions

It’s been a tough year for diversity, equity, and inclusion—but despite ongoing attacks and criticisms of DEI programs from some well-known business and civic leaders including Bill Ackman, Elon Musk, and Senator Tom Cotton, new research from executive search firm Bridge Partners finds most leaders undeterred in their DEI missions—nearly three-quarters (72 percent) of C-suite […] The post Despite a year of attacks and criticism, business leaders continue to support DEI initiatives: New res

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Ways to Write Better Leads: Make Them Concrete, Creative and Provocative

PRSay

You’re not still packing all the Ws into the first paragraph, are you? Cranking out “XYZ Company today announced…” leads? If so, your Writing 101 class called and wants its lead back! To win today’s fierce competition for your readers’ attention, you need more sophisticated, nuanced leads. Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of Amer

Writing 166
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LinkedIn Insights from Social Media Marketing World 2024: 3 Secrets to Increasing Your LinkedIn Engagement

MaccaPR

Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a job-hunting tool? There are 1 billion users on LinkedIn, 65 million of whom are business decision makers. There are 60 million companies on LinkedIn. 40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform.

LinkedIn 122
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10 New Link Building Statistics To Change How You Think in 2024

Buzzstream

Link building has undergone a lot these days. One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from five years ago. What has changed is the effectiveness of different link building strategies and tactics.

SEO 118
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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. While the company is still technically operating – it’ll monitor bid opportunities – it’s a shell of its former self. Burrelles was founded in 1888. That’s 136 years ago and about 18 years before Ivy Lee would send the first-ever press release.

Print 127
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Driving traffic: 5 tips for maximizing reach through social media and SEO

Agility PR Solutions

SEO and social media are both crucial components of any modern digital marketing strategy. Though social media may not be a direct Google ranking factor, the value placed on content and its impact on your brand equity can have a tremendous impact on your site’s ability to rank and attract organic traffic. Here’s five effective […] The post Driving traffic: 5 tips for maximizing reach through social media and SEO appeared first on Agility PR Solutions.

SEO 101
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PR Pros and Olympic Athletes: Striving for Gold in Every Arena

PRSay

“Olympic athletes, they’re just like us!” Believe it or not, this thought actually crossed my mind as I watched 16-year-old gymnast Hezly Rivera’s powerful beam routine in the U.S. Olympic team trials, though not in the way you think. (I can’t even do a cartwheel, let alone a side aerial!). After all, stepping up to the podium isn’t the only thing PR professionals have in common with world-class athletes.

Sports 129
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When is the best time to send media pitches to reporters?

Axia PR

Understanding the optimal timing for pitches will help you pitch like a pro. Crafting the perfect media pitch takes time and effort. You've identified relevant media targets, created personalized pitches, and included critical information and compelling angles. But what about timing? When you hit “send” can be just as important to your pitch's success.

Pitching 108
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This Independence Day, Declare Independence From These Media Relations Tactics

Stern + Associates

Independence Day in the United States commemorates an event that entailed jettisoning the old for the new, and declaring a separation from past ideas. That’s a good thing to do if you’re in media relations in 2024 as well. In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Crisis communications as a model for the development of theory and practice

Wadds Inc.

A recent conversation between crisis communications experts Dr. W. Timothy Coombs and Rod Cartwright addressed contemporary aspects of theory and practice. Dr. W. Timothy Coombs is best known as a practitioner-turned-academic for developing Situational Crisis Communication Theory (SCCT). The theory has influenced crisis management planning and response over the past decade and inspired a generation of researchers to test and build on the work empirically.

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7 essential tips to generate leads with interactive content

Agility PR Solutions

With marketers able to access literally millions of potential customers through social media and email marketing, you might think that there’s never been a better time to generate leads. However, it also means that your competitors have the same opportunity to market to customers. This means that generating leads still requires creativity and innovation—and one […] The post 7 essential tips to generate leads with interactive content appeared first on Agility PR Solutions.

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How Beyond Finance Partners with Notified To Achieve Its PR Goals

Notified

“We have to stay up to date on the conversation about financial services and what’s going on out there [in the media]. We have to make sure what’s being said is accurate and what’s being conveyed is proper.

Financial 103
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Media pitching with Jason Mudd | On Top of PR podcast

Axia PR

In this solocast episode of On Top of PR, host Jason Mudd shares the key elements to successfully pitching stories to journalists.

Pitching 126
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 free PR tools for cohesive and effective teams

Presspage

In order to figure out a balance between the two, you should first be aware of what PR tools are, why every comms team should use them and which ones are your one-way ticket to a successful digital PR strategy. Let’s get into it. What are PR tools? PR tools are software that help you maximize your public relations efforts and ultimately grow your brand.

Tools 97
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What’s in a Name[tag]?

Culpwrit

By Jill O’Mahony Stewart Special events are wonderful. And a lot of work. Special events showcase your organization and provide networking opportunities for hosts and guests alike. Whether you are deep into your first job or your first internship, there’s a good chance you’ll be responsible for the organizing those name tags. As a… Continue reading What’s in a Name[tag]?

Tools 109
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9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024

Agility PR Solutions

After a post-pandemic stretch of crippling budget cuts across comms departments in many industries, new research from B2B tech comms and content agency 10Fold Communications reveals that the taps are starting to flow again in an ever-evolving landscape of B2B and B2B2C marketing in which content has become a central driver of sales success with […] The post 9 of 10 B2B marketing leaders report content budget increases—global study finds nearly half will spend $500,000 or more in 2024 appea

B2B 113