Ronn Torossian

DECEMBER 10, 2024

In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line. However, in the age of social media, 24/7 news cycles, and a […] The post Crisis Communications in the Digital Age: Navigating the Storm appeared first on.

Crisis Communications 195

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The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling. 1. Precision Audience Research Gone are the days of broad-stroke messaging.

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Prowly

DECEMBER 10, 2024

If you've ever wondered, "How can I track Twitter mentions?" and wanted to find ways of doing it effectively, this article is for you. Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy.

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Twitter Software Tools Social Media 104

Agility PR Solutions

DECEMBER 9, 2024

In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important. As we approach 2025, technology companies face a rapidly changing media landscape, an increasingly skeptical public, and the growing need to manage innovation in ways that are […] The post The future of technology PR: Building relationships, managing innovation, and driving global conversations first appeared on

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Technology Publicity Company Media 105

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences. This shift towards authenticity has compelled beauty brands to rethink their marketing strategies and prioritize transparency, inclusivity, emotional connection, and wor

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Marketing Ethics Consumer Advertising 78

PRSay

DECEMBER 9, 2024

Dolly Maiah, senior manager of impact communications at the National Geographic Society, spoke with PRsay before she and her colleagues presented a session on the Science for Impact: How to Craft PR Campaigns Using Scientific Research, at PRSSA ICON 2024 in Anaheim, Calif., in October. Maiah leads communications strategy, implementation and evaluation for Perpetual Planet Expeditions and other Explorer-led programs to advance the Societys mission to illuminate and protect the wonder of our world

Communications 79

Communications Nonprofit Storytelling Education 79

Prowly

DECEMBER 11, 2024

Gianni Versace famously said: "It is nice to have valid competition; it pushes you to do better." Indeed, competition in any industry can motivate you to build better products, more innovative campaigns, and make your customers happier. And monitoring competitors is a necessity to do just that. Today, we'll show you how to track your competitors, what to pay attention to, which metrics to pick, and more.

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Agility PR Solutions

DECEMBER 9, 2024

E-commerce success isnt just about what you sellits more about how you sell it, and customer experience is a huge factor. No wonder brands that focus on CX witness 80% revenue growth. Those who dont risk frustrating customers, low conversion rates, cart abandonment, and dwindling loyalty. If you are an e-commerce brand looking to deliver […] The post Tips for creating user-centric e-commerce experiences for maximum impact first appeared on Agility PR Solutions.

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Brand Branding Publicity 100

5W PR

DECEMBER 11, 2024

Esports, the competitive realm of video gaming, has rapidly evolved from a niche hobby to a global phenomenon. This surge in popularity has opened up unprecedented opportunities for brands to connect with a highly engaged and tech-savvy audience. As esports continues to captivate millions worldwide, it has become a formidable force in video game marketing.

Video 78

Video Brand Branding Marketing 78

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Ronn Torossian

DECEMBER 11, 2024

Companies must commit to a culture of transparencyboth internally and externallyand recognize that open communication is not just a moral obligation, but a strategic necessity. The post The New Era of Corporate Transparency: Why Open Communication is Key to Trust appeared first on.

Corporate 195

Corporate Communications International Internal 195

Notified

DECEMBER 12, 2024

From personal assistants like Alexa and Siri to ChatGPT, artificial intelligence has become deeply ingrained in how we interact with information. Search engines, too, are no exception. Platforms such as Google have adopted AI-driven capabilities to revolutionize content discovery.

How To 88

How To Engineering Google Publicity 88

Prowly

DECEMBER 9, 2024

As a PR professional, you're always looking for the next spot for a story that will put your client or business in the media spotlight. Besides being relevant to your topic of interest, a magazine should have one more thing: a large (and relevant) readership. Today, we put our hand to making a list of the top American magazines and show you how we curated it, why these are the most popular US magazines, and how you can reach the journalists that work there.

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Agility PR Solutions

DECEMBER 10, 2024

Toy PR campaigns are often built on the desire to create lasting cultural phenomenabrands that not only capture the imagination of children, but also shape the collective nostalgia of generations. However, when toy brands fail to anticipate cultural shifts or make problematic marketing decisions, they can inadvertently cause a backlash. The He-Man and the Masters […] The post The infamous He-Man PR blunder: The maligned case of Mattels 80s action figures first appeared on Agility PR Soluti

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Brand Branding Marketing Publicity 105

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

5W PR

DECEMBER 9, 2024

In today’s competitive mobile app landscape, acquiring new users is just the beginning. The real challenge lies in retaining them and driving sustained engagement. Mobile app retargeting emerges as a powerful strategy to re-engage users who have previously interacted with a company’s app, ultimately boosting user engagement and reducing churn.

Mobile 78

Mobile Advertising Advertising Engineering 78

Ronn Torossian

DECEMBER 9, 2024

Read several prominent examples of failed app marketing campaigns, the missteps that led to their failure, and the lessons learned for app developers and marketers in avoiding similar pitfalls. The post The Rise and Fall of Failed App Digital Marketing Campaigns appeared first on.

Marketing 195

Marketing Examples Publicity 195

Axia PR

DECEMBER 10, 2024

In this episode, Tyra Tutor joins On Top of PR host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more!

Marketing 83

Marketing Leadership Trends Strategy 83

Prowly

DECEMBER 13, 2024

Keeping tabs on mentions gathered from hard-copy publications is just as important as tracking online coverage, especially for PR professionals who need comprehensive media insights. With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media.

Print 104

Print Tools Software Media 104

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

DECEMBER 9, 2024

Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations. Business leaders and their communications teams must prepare […] The post Crisis communications in the era of cancel culture: Key challenges and effective tactics first appeared on Agility PR

Crisis Communications 105

Crisis Communications Crisis Communications Reputation 105

PRSay

DECEMBER 12, 2024

Its performance review season a time to reflect on your own naughty or nice list at work. But what if it were more than a year-end tradition? When approached with strategy and intention, your review can become the ultimate gift: a launchpad for growth and a springboard to a standout year ahead. Ready to sleigh your review? Heres how: 1. Reflect before the review.

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Measurement Resources Examples Conference 88

Ronn Torossian

DECEMBER 9, 2024

In todays hyper-connected world, where consumers are inundated with endless advertisements, brands face an enormous challenge: how to stand out. With information overload becoming the norm, the key to successful consumer marketing is no longer simply broadcasting a message to the masses. Instead, the most successful campaigns have one thing in common: personalization.

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Consumer Marketing Advertising Advertising 195

Notified

DECEMBER 10, 2024

This recognition celebrates our commitment to transforming communications technology.

Technology 81

Technology Communications Publicity 81

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Prowly

DECEMBER 11, 2024

This is a step-by-step guide with expert tips from Sandra Torres, the Head of On Air, on how to find the right contacts for your campaigns through hyper-targeting. What you'll learn How to hyper-target journalists and audiences What it means to thoroughly research your story How to get more engagement from each pitch TRY MEDIA DATABASE FOR FREE Background Surviving as a media outlet in todays fast-paced, fragmented media world filled with newsertainment is easier said than done.

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Pitching How To Media Tools 104

Agility PR Solutions

DECEMBER 8, 2024

When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations. Through its innovative marketing strategies, the company has cultivated a deep emotional connection with its customers […] The post How Apple mastered technology PR to build a global brand with trust and innovation first appeared on Agility PR Solutions.

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Technology Brand Branding Strategy 100

5W PR

DECEMBER 13, 2024

Boutique hotels, with their unique charm, personalized service, and intimate atmosphere, have carved a special niche in the hospitality industry. To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. By drawing inspiration from successful campaigns, boutique hotels can elevate their brand and attract a loyal following.

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Hotels Travel Local Marketing 78

Steve Barrett on PR

DECEMBER 10, 2024

OPRG will likely be the new home to iconic Interpublic firms Weber Shandwick and Golin following Omnicoms acquisition of Interpublic Group.

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Agency Groups Blogging 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Landis PR

DECEMBER 9, 2024

By Brianne Miller As the holiday season approaches, communications professionals often find themselves caught between year-end deadlines and the desire to enjoy a stress-free December (who wants to crunch social media numbers while sipping eggnog? No one.). Planning ahead and organizing key deliverables now can help create a smoother transition into 2025 while ensuring client satisfaction remains high through the final quarter of the year.

Communications 59

Communications Analysis Report Media Relations 59

OnePitch

DECEMBER 10, 2024

Emilia David is a senior AI reporter at VentureBeat.

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Report Media 70

Agility PR Solutions

DECEMBER 11, 2024

The entertainment industry has always been a fast-moving arena, but the digital age has catalyzed a profound transformation in public relations practices. Social media, streaming platforms, and an increasingly globalized audience have reshaped the ways in which entertainment is marketed and consumed. This op-ed explores the key shifts in entertainment PR, highlighting how professionals can […] The post The transformation of entertainment PR in the age of digital disruption first appeared o

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Consumer Social Media Industry Publicity 94