Trending Articles

Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA | Business Wire Blog

Business Wire

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more.

Why you must develop your measurement skills to succeed in PR

PR Daily

PR is no longer a purely creative field. Measurement. It’s part of the basics: in order to prove how well a campaign or project performed, you need to compare it to a base line.


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7 Reasons To Hire An Independent PR Firm

ImPRessions - Crenshaw Communications

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm.

PR success metrics for the C-suite


In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

How the KFC Crocs shoe became the hottest item at Fashion Week

PR Daily

The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards.

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Tips for small businesses for successfully creating video content

Agility PR Solutions

Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don’t know how to do it or because they don’t feel comfortable in front of the camera.

Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Flack's Revenge

I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first reaction was, “give me a break! Another XXX is dead (or dying) story!

What PR Technology Vendors Don’t Understand about Spreadsheets [PR Tech Sum]

Sword and the Script

The principle of social proof suggests most people use the best solution – and 57% of PR people use spreadsheets for media lists. It’s almost cliche to say, “I can’t believe it’s July” – so here’s another way to look at it: we’ve got just six more months until Christmas and that whole holiday season.

4 of the best company statements on Roe v. Wade ruling

PR Daily

Amid a sea of statements, these stood out for their commitment to action, not just words. Roe v. Wade is no longer the law of the land, and everyone has an opinion on it, including corporations.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What the Uvalde Shootings and Other Crises Reveal about Press Conferences


A press conference can be a risky way to convey information to the media and the public, particularly during a crisis.

5 top tips to create a positive brand reputation

Agility PR Solutions

Most brands strive to improve their recognition, secure many customers, and earn repeat sales throughout the year. However, a business will only turn a target market into loyal shoppers if it puts consumers’ needs first.

#FunFactFriday – 29 Years of Communications History

HMA Public Relations

With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post! Fun Fact Friday anniversary milestones

More takeaways from our new “The State of PR Technology 2022” report


We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Top PR takeaways from Cannes 2022

PR Daily

From the “last chance generation” to the power of creativity, the takeaways you need to know. Cannes 2022 was back in-person this year. People were clearly thrilled to return to this important festival on the Boulevard de la Croisette in the French Riviera.

3 Simple Tips for Getting Better Coverage of Your Surveys

Sword and the Script

The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day.

Winning the talent war: Struggles and solutions during the Great Resignation and beyond

Agility PR Solutions

A new research report from full-service research solutions firm Arizent finds that employers will need to hone in on their workplace policies, boost compensation and benefits and listen to employees’ needs if they hope to successfully navigate the Great Resignation today, and the challenges the future may hold.

Here's How Manufacturers Are Achieving a 163% Increase in Inbound Leads

PR 20/20

M anufacturing is more critical than ever to the worldwide economy, but players in this industry face a host of new challenges—locally and globally. Supply chains are continually disrupted, while skilled labor is harder to find and keep. It’s more difficult to find and engage with consumers.

Data 82

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Coffee with a Journalist: Chris Teale, Morning Consult

The TypeBar

Our guest on the podcast this week is Chris Teale , the technology reporter for Morning Consult.

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless


Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967.

Rules to remember when creating a sports marketing or other publicity program

Agility PR Solutions

Many corporations are or will shortly start planning promotional campaigns for Major League Baseball’s playoffs and World Series and for the beginning of the National Football League season and Super Bowl.

Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence

Communications Conversations

Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for anyone who’s looking to use LinkedIn as a tool to find a new job, grow professionally or expand their network.

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Letter from Bled: communication warfare and the COVID-19 pandemic legacy

Stephen Waddington

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. It’s good to be back in Bled.

8 tips for conference and exposition media relations

PR Daily

Conferences are a powerful opportunity to connect to journalists. Here’s how to make the most of it.

Set your teammates up for success with dashboard sending on NewsWhip Spike


Dashboard sending has just been added to NewsWhip Spike, making it easier for you to build a dashboard once, and set your entire team up to use an exact copy of that dashboard, and start monitoring what matters in a matter of seconds. Set your teammates up for success.

6 in 10 consumers have switched brands after one poor customer experience

Agility PR Solutions

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Why using your own service can help you focus your PR on the consumer

Axia PR

Experiencing what customers do can help you put yourself in their shoes. Telling your company’s story and why it matters to your potential customers is a very important part of public relations.

5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

Just because you’re a solo PR pro doesn’t mean you’re in this alone. There’s a whole community of like minded people you can lean on. In this monthly series, we ask five Solo PR Pro members to share their best tips, tricks and resources for managing their solo business.

6 tips to help clients reignite DE&I programs

PR Daily

If you started a DEI program in 2020, it’s time for a tune-up. In the wake of George Floyd’s murder in Minneapolis two years ago, many organizations and companies rushed to develop diversity, equity and inclusion (DEI) programs.