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The Three Essential Communications Messages Shoppers Need to Hear to Get Them Back Into Physical Stores | Business Wire Blog

Business Wire

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores.

Onclusive Media Monitoring

Onclusive

The post Onclusive Media Monitoring appeared first on Onclusive. Videos

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The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Is The McDonald’s Lawsuit Smart PR?

ImPRessions - Crenshaw Communications

Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Hedge Fund Public Relations: PR to Boost your Funds Hedge

Ronn Torossian

One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in recent times.

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B2B PR Tips For Embargo Pitching In A Crazy News Cycle

ImPRessions - Crenshaw Communications

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value.

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Cision's Summer Reading List Continued

Cision

A summer reading list of the latest helpful resources from Cision. Comms Best Practices

Press Releases: 2020’s Most Common Press Release

Ronn Torossian

Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info.

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How to approach influencer marketing through a PR lens

PR Daily

When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Meeting the COVID-19 agency start-ups

Stephen Waddington

Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups.

“These are the times that try communicators’ souls”

Agility PR Solutions

Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.”

10 best social media analytics tools + 10 tips on using them

Awario

Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started

Employee Advocacy Spurs ROI

Ronn Torossian

“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

4 ways to create a culture of kindness and empathy

PR Daily

Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership. We could all use a huge dose of kindness, grace and understanding right now.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.

3 critical challenges in media relations right now

Agility PR Solutions

A career in public relations isn’t for the faint of heart. Especially when you add a global pandemic and demonstrations against racial injustice to the mix. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure.

Starbucks vs. Dunkin': Which brand wins on social media?

Awario

For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario

Playing the Scarcity Card in Media Relations

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No company in business history has played the scarcity card in media relations with the deftness of Apple.

Is it OK to demand links from a reporter?

PR Daily

PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. Just how hard should a PR pro push to get a backlink to a client’s webpage?

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7 Tips for Picking the Right PR Media Database

Critical Mention

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets.

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5 tips for making your brand stand out from the crowd

Agility PR Solutions

With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to improve your brand awareness.

Quantum Entanglement? A PR View of Media Bias [Survey Data]

Sword and the Script

Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates did get heated, they remained civil; at least by today’s standards.

Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about.

Public relations advice for startups

Muck Rack

Public relations advice for startups

Why you need to spend more time on market segmentation

Agility PR Solutions

Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes.

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Free Training: Earned Media Trends and Best Practices [Earned Media Mastery Summit]

Sword and the Script

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

UK Media Moves including Business Travel Magazine, Family Capital, The Telegraph and more

Cision

Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph. Media Blog

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How PR pros can lead the conversation during COVID-19

PR Daily

With the right message, the industry is poised to offer more value to audiences and clients than ever. 2020 simply hasn’t been the year any of us expected.

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Cision UK In Conversation With. Christina Neal

TrendKite

Cision's Media Research team spoke to Women's Fitness Editor Christina Neal about her experience in the industry, changes in the world of magazines, and what she learned from launching her own title

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Is it too late to pandemic-proof your business? 

Agility PR Solutions

There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond?