Trending Articles

Six Ways Psychology Can Help With Marketing

Ron Torossian

Understanding the human mind can be an excellent tool to persuade and convert customers. Marketing is based on theories of applied psychology, that is, consumers act in a certain way because they are wired to do so.

195

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.

How To Use Humor To Help Solve Common Workplace Issues

Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

How To 248

Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why People Believe Brands Should or Should Not Take a Political Stand

Sword and the Script

It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey.

Brand 118

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.

Video 181

More Trending

Infographic: How to get the most from your Google Drive

PR Daily

How do you keep your work organized? Do you store backups in the cloud, or save your work to a backup hard drive? How do you share files with remote employees or team members? The Google suite offers a lot of flexibility for content creators and communicators working with spread-out teams.

Google 137

10 biggest content marketing trends for 2019

Agility PR Solutions

The world of content marketing is changing rapidly. There are new technologies and tools discovered every day. Creative thinkers find more advanced ways to generate compelling material.

91

Five Tips For a Killer Call To Action

5W PR

Call To Action, or CTA, is a key part of your marketing strategy – it’s the part where you tell your target audience what action they should take after arriving at your landing page or reading through your blog post.

85

Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members.

Print 123

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

KFC’s Baby Naming PR Stunt

Ron Torossian

Colonel Sanders is at it again – and this time he’s after your child’s name. Earlier this year, KFC announced it would award a $11,000 towards the college tuition fees of the first parents who names their baby after Colonel Sanders on his birthday.

195

Infographic: 10 ways to keep readers from leaving your website

PR Daily

Your hit count might be high—but that could be a worthless metric if users are leaving your website immediately after landing. Red Website Design. says slow load times and poor content are just a few of the reasons readers might flee your digital destination, according to this infographic.

Amplifying content for video amplifies purchases, particularly for Millennials

Agility PR Solutions

In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers.

B2B 91

Event Recap: My/Mo x Color Factory

5W PR

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate?

Platinum: The CIPR Turns 70

Sarah Stimson

The CIPR has released a number of interesting reads over the past decade including Share This and Share This Too. The latest release from the industry body is Platinum, a celebration of 70 years of the CIPR.

Intel Cracks the Code on News Release Structure

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago.more.

5 essential lessons PR pros can learn from marketing

PR Daily

Companies used to rely on sales language and promotional content to engage their audiences. Canned press releases and email blasts to media outlets kept people updated on what companies were up to, and no one relied much on brands for entertainment or education—just the facts and an occasional pitch.

Best hiring practices to avoid PR issues and boost your brand

Agility PR Solutions

Hiring the best possible candidates is integral to the success of any business. Essentially, you need to ensure that you are thoroughly screening applicants in order to find the best fit for your company.

78

What Makes Good PR coverage?

5W PR

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience.

How Gen Z is changing how we consume content

NewsWhip

This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […].

2017 Recipe Archive

Maine PR Maven

Since I love to cook, entertain and eat, I am sharing a personal favorite recipe every month. If you have a recipe you’d like me to share in my newsletter and on this page, feel free to send it along to nancy@prmaven.com.

78

10 #PRFail tweets to help practitioners land coverage

PR Daily

If you’ve been in PR for a while, you’ve probably run into a smug journalist. or two on Twitter. Journalists are the most verified profession. on Twitter, making up about one-quarter of all verified accounts, and most are daily users.

‘Black November’ is the new holiday shopping season

Agility PR Solutions

Strong consumer confidence and low unemployment have combined to produce a 5 percent increase in anticipated holiday spending, according to brand loyalty and consumer engagement research consultancy Brand Keys’ annual survey of 11,625 shoppers for an average spend of $985 per household.

78

Media KPIs PR professionals should know

5W PR

Social Media has become a staple for PR professionals. Through social media, PR teams can engage with audiences and respond to crisis in real time, drive consumer spending, and build a loyal follower base.

78

It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen

Mark My Words

It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen, good will to all men and pray to God a question doesn’t come up in the pub quiz in January asking you to distinguish one ad from another. Except Iceland.

Using Social Media to Build Your Brand

Maine PR Maven

In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.

How to maximize a celebrity or influencer endorsement

PR Daily

Endorsements can go a long way to attract customers. A “celebrity” can very quickly generate brand exposure to large audiences. Such endorsements can increase visibility and generate content that can be used across a range of media platforms.

How To 135

These 5 PR tactics will help your start-up hit the ground running

Agility PR Solutions

All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making.

A Behind-the-curtain Look at EE Times’ Bigger Picture

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Jaime Hamilton, Account Coordinator For EE Times, the days of thinking small are over. Marked by an October 1 relaunch, the publication embarked down a new path that combines an aesthetic upgrade with fortified substance — all-encompassed by a new mantra: Think Big. “We, We, as editors, were trained to think small as our.more.

5 Brands That Earned Our Trust in 2018

PR 20/20

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The study found that people are unwilling to believe information they see and read. The media scored as the least-trusted global institution, with social media and search engines following closely behind.

Brand 75

Creating Value through Marketing

Maine PR Maven

Creating tangible value from your company’s marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment.

30 jobs in the PR and marketing world

PR Daily

The season of giving is upon us, and Thursday will be a day to honor altruism. Originally organized by Douglas Freeman, Nov. 15 has been recognized as National Philanthropy Day (NPD) since 1986 when President Ronald Reagan signed the proclamation.

A tale of two PR crisis responses—why only one of them worked

Agility PR Solutions

Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally.

Say Hello to Barokas Communications

Barokas

As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined.

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. "