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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content


Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.


Build a Business Development Program By Doing Your Own PR

Spin Sucks

One of the biggest mistakes most PR pros make is they don't make time to do their own PR. That leads to the lack of a proactive business development plan. Gini Dietrich describes why the feast or famine of working solely on referrals is bad for your business.


14 Cognitive Biases Which Affect Your Communications Plan

Spin Sucks

These 14 cognitive biases will affect the success of your communications plan. Laura Petrolino explains what they are and how they can help or hinder your success. The post 14 Cognitive Biases Which Affect Your Communications Plan appeared first on Spin Sucks.

First-Quarter PR Winners And Losers

ImPRessions - Crenshaw Communications

In public relations , sometimes the stars align and a story just writes itself. When looking for winners and losers in the realm of public opinion, this past quarter offered a wealth of excellent examples.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

American Airlines Soars Through A Potential Crisis

ImPRessions - Crenshaw Communications

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.


Face Time: It’s More Than Face Value


At a time when there are more ways than ever to communicate and connect with and among employees, one way stands out as enduring: face time. Bringing leaders and employees together – face-to-face – is an essential part of a comprehensive employee communications strategy for every organization.


The importance of great customer comms

The Blueballroom

Internal communication is what we live and breathe and are hugely passionate about at theblueballroom. Running global comms campaigns for clients in every continent around the world (see our little video here for an example of that), we need to be great at communicating with our customers.

Behind the Headlines with Tim Race


Over the past 27 years, Tim Race became a veteran at the New York Times, serving in a variety of roles, including energy, autos and transportation editor. A few months ago, Race made the jump from journalism to a career in PR. This week, I sat down with Tim to discuss his transition to PR, using the full array of purchased, earned, sponsored and owned media platforms to help clients tell stories, and building your personal brand to work your way up.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Content Secret to Closing More Clients

Spin Sucks

It's difficult to make time for business development in a PR firm. We're too busy working with our clients to focus on ourselves. It's time to change that. The post The Content Secret to Closing More Clients appeared first on Spin Sucks.

What We Learn From Famous PR Failures

ImPRessions - Crenshaw Communications

Later this year, The Museum of Failure is scheduled to open in Sweden. Of course, those in public relations will pay attention to the product flops it will feature, like Colgate beef lasagna , Harley Davidson perfume, and, of course, new Coke.

Infographics: Dead—or still a useful tool for communicators?

PR Daily

A recent report from Clutch, a research, ratings and reviews platform for business services, suggests the pulse of infographics—at the heart of many content marketing strategies—is weakening. To paraphrase Mark Twain, are reports of the death of infographics greatly exaggerated? In a Clutch.

SEO 28

Writing, Labels and Cohorts; Words Really Do Matter [UML]

Sword and the Script

Richard Laermer once noted that words have become disposable. Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore.

B2B 20

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

5 Tips to Nurture Your Brand Fanatics


If you’re lucky, there are folks who love what you’re doing as a business. People who are chomping at the bit to get your next product before it’s even released. Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics.

Five Ways to Build a Successful Business Development Program

Spin Sucks

Most PR pros don't have a proactive business development program, instead relying on referrals. Gini Dietrich has five ways to change that immediately. The post Five Ways to Build a Successful Business Development Program appeared first on Spin Sucks.

Mastodon: Here to stay or DOA?

Holtz Communication + Technology

There is so much hyperventilating over Mastodon, the upstart social network du jour , that it’s easy to drop it into the same bucket as all the other presumed Twitter killers moldering in their digital graves. Which is exactly what a lot of people are doing.

3 lessons from Starbucks’ ‘Unicorn Frappuccino’

PR Daily

Starbucks is making unicorn (and sugar) lovers’ dreams come true. The coffee chain recently announced a limited time drink called the “Unicorn Frappuccino”: As rare as. a unicorn. The color-changing, flavor-changing #UnicornFrappuccino —here for a limited time at participating stores


How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

No More Silver Bullet. Now what?

Waxing UnLyrical

A few days ago, I co-presented a webinar (thank you !) on #KickAssContent marketing with two of my favorite people, Brandon Andersen and Heidi Sullivan. KickAssContent marketing. The three of us designed this webinar like so: Brandon: why content audits are so critical.

How the Associated Press Fights Fake News on Facebook…and Everywhere Else

Beyond PR

Information is everywhere. How is the average news consumer supposed to separate fact from fiction? That’s where the Associated Press steps in.

How to Create Spectacular Visuals for Your PR Content

Spin Sucks

You know you need visuals in your PR content, but how do you create those visuals? So now you’re supposed to learn how to create images and videos? Corina Manea has you covered with these three easy ways to create spectacular visuals for your content.

Meeting the Needs of a Diverse Client Base


PR agencies work with clients presenting a wide range of needs. Efficiency is the name of the game and agency pros are tasked to find quick ways to solve their client’s communications challenges.

Local 16

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

A social media manager's guide to staying organized

PR Daily

Do you die a little every time a new social network debuts, because your schedule is so over-loaded that you simply don't have time to manage another one?

What APR Stands for — and It’s Not Annual Percentage Rate


It’s been 28 years since I took the Examination for Accreditation in Public Relations with about as much anxiety as one individual could have had going into that testing area. We did it on typewriters in my day.

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This is for good reason because research demonstrates events are often a good source of leads.

Six Things You Never Want to Hear From Prospective PR Clients

Spin Sucks

Do you know how to spot PR clients that are bad for your business? Maris Callahan shares things prospective clients actually said to her and why they were red flags. What would you add. The post Six Things You Never Want to Hear From Prospective PR Clients appeared first on Spin Sucks.


How To Build Genuine Trust With Your Content Marketing Strategy

Stern + Associates

Historically, public relations has focused on building awareness and generating intrigue, and most importantly, building trust. Quickly establishing credibility and differentiating you and/or your [insert product/service] from the rest of. The post How To Build Genuine Trust With Your Content Marketing Strategy appeared first on Stern Strategy Group. Digital Strategy Marketing/PR Strategy Thought Leadership content marketing Digital Marketing Public Relations Reputation Management

How work friendships improve employee engagement

PR Daily

How many times have you felt guilty when your boss caught you chatting away at a co-worker's cube? Well, an infographic from Officevibe contends you shouldn't feel guilty for making friends with and spending time with co-workers during the workday.

The Link Between Content & Conversion

Rock the Status Quo

I’ve been deeply interested in conversion for quite some time, and watching how different types of content helps or hurts conversion for each client is a fascinating thing.


Industry Recognition Matters

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard. They deliver outstanding work. Why shouldn’t they bask in a touch of.more.

The Big Question: How PR Pros Can Fight Fake News

Spin Sucks

On this week's Spin Sucks Big Question, we asked, "What is one way PR pros can fight fake news?" Here is what seven experts had to say. The post The Big Question: How PR Pros Can Fight Fake News appeared first on Spin Sucks.