The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. MORE
Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. Click below for more]. The post Social Media Support appeared first on HMA Public Relations. Featured Social Media twitter support twitter tools MORE
Fake news, business models and platform disintermediation are all issues raised by a report on the news business. The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms. Here’s are the key finding from the report. #1 MORE
Sometimes a perfect storm comes together to signal that a technology is about to die - or undergo a radical shift or rebirth. Often that perfect storm takes the form of three elements coming together at the same time. Change is typically driven from a combination of technological, social, and economic factors. When all three come together, change is inevitable. Public Relations Measurement Pinpoint Contacts Media Contact Database MORE
I don’t know a single person, even a seasoned professional speaker, who doesn’t get at least a few nervous butterflies before they speak. But I’m also aware there’s a big difference between a few excited butterflies and paralyzing fear. MORE
A lot has changed in the realm of B2B marketing strategies over the past year. New technologies have entered the market. Executives have new demands on marketers. How can you not only keep up, but pass these hurdles with flying colors? Let’s talk about that. Hubspot’s recently released State of Inbound report has provided us with key data that reveals what challenges are top of mind for marketers in 2017. Let’s examine the top 10 challenges, and the solutions that you need to know moving forward. MORE
Eliot Harrison first joined MCS Healthcare Public Relations in 2005. MORE
As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. MORE
Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands. MORE
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends MORE
Instagram has more than 700 million monthly active users, and 32 percent of all internet users have an Instagram profile. It’s not just younger consumers that PR and marketing pros can reach through the platform, either. MORE
Writing is often the linchpin of successful public relations campaigns. Words can still inspire and influence people and motivate action—but that’s easier said than done. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail. MORE
Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. New data from LendEDU shows that 52.9 MORE
No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good. MORE
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy. MORE
Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends. MORE
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? MORE
As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator. Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e. MORE
Every industry has buzzwords and jargon we wish people would stop using. Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground. More frustrating, though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work. Here are a few that drive me up the wall, along with how we can replace them: 1. “It’s It’s hard to measure that.”. It might be hard, but it’s not impossible. MORE
Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued. MORE
How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations. MORE
As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. MORE
As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. According to Patrick Barnett, founder and MD of Simpatico PR this is required to avoid being left behind. MORE
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years. MORE
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations. MORE
How can you improve your social media presence? Stop making these mistakes. Click below for more]. The post PR Update on Social Media appeared first on HMA Public Relations. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results. With that as the stage setting, here are the.more. MORE
B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned? MORE
Written by Rebekah Carter. The chances are that, by now, you’ve heard of the benefits of influencer marketing when it comes to growing businesses as a PR professional or marketing expert. A great thing about influencers is that they allow you to borrow authority and market impact of other people within an industry and use it to show the value of the brand you’re working with. MORE
Social media has evolved to become an integral part of our daily lives. Commercially, social media has also become one of the main tools companies use to directly target and reach consumers with measurable return. MORE
When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. MORE
Cision
JUNE 21, 2017
Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.
AirPR
JUNE 21, 2017
Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends
Shift Communications
JUNE 19, 2017
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR?
Business Wire
JUNE 22, 2017
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Critical Mention
JUNE 22, 2017
As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content.
TrendKite
JUNE 20, 2017
Sometimes a perfect storm comes together to signal that a technology is about to die - or undergo a radical shift or rebirth. Often that perfect storm takes the form of three elements coming together at the same time. Change is typically driven from a combination of technological, social, and economic factors. When all three come together, change is inevitable. Public Relations Measurement Pinpoint Contacts Media Contact Database
PR Daily
JUNE 20, 2017
Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. New data from LendEDU shows that 52.9
Cision
JUNE 22, 2017
Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
B2B PR Sense
JUNE 21, 2017
No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good.
MaccaPR
JUNE 21, 2017
When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer.
PR News
JUNE 20, 2017
Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued.
PR Daily
JUNE 19, 2017
Instagram has more than 700 million monthly active users, and 32 percent of all internet users have an Instagram profile. It’s not just younger consumers that PR and marketing pros can reach through the platform, either.
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You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Cision
JUNE 22, 2017
Eliot Harrison first joined MCS Healthcare Public Relations in 2005.
B2B PR Sense
JUNE 20, 2017
B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?
HMA Public Relations
JUNE 23, 2017
How can you improve your social media presence? Stop making these mistakes. Click below for more]. The post PR Update on Social Media appeared first on HMA Public Relations.
Sword and the Script
JUNE 20, 2017
Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy.
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Insights from expert marketing and communications pros who are doing it today.
PR Daily
JUNE 19, 2017
Writing is often the linchpin of successful public relations campaigns. Words can still inspire and influence people and motivate action—but that’s easier said than done. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail.
Stephen Waddington
JUNE 22, 2017
Fake news, business models and platform disintermediation are all issues raised by a report on the news business. The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms. Here’s are the key finding from the report. #1
Prowly
JUNE 20, 2017
How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations.
HMA Public Relations
JUNE 22, 2017
Don't fall into the trap of complacency. Whether you're climbing Mount Everest or your thinking strategically for a client. There's always another summit. Click below for more]. The post Trap of Complacency appeared first on HMA Public Relations.
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Achieve better results with targeted news release distribution.
Public Relations Sydney
JUNE 19, 2017
As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’.
PR Daily
JUNE 18, 2017
As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator. Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e.
PR Couture
JUNE 19, 2017
Written by Rebekah Carter. The chances are that, by now, you’ve heard of the benefits of influencer marketing when it comes to growing businesses as a PR professional or marketing expert. A great thing about influencers is that they allow you to borrow authority and market impact of other people within an industry and use it to show the value of the brand you’re working with.
Stephen Waddington
JUNE 20, 2017
New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.
HMA Public Relations
JUNE 21, 2017
Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. Click below for more]. The post Social Media Support appeared first on HMA Public Relations. Featured Social Media twitter support twitter tools
Beyond PR
JUNE 19, 2017
Change is in the air as many brands have undergone a makeover in recent months. As About.com became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands.
PR Daily
JUNE 20, 2017
Every industry has buzzwords and jargon we wish people would stop using. Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground. More frustrating, though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work. Here are a few that drive me up the wall, along with how we can replace them: 1. “It’s It’s hard to measure that.”. It might be hard, but it’s not impossible.
Ishmael's Corner
JUNE 20, 2017
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results. With that as the stage setting, here are the.more.
PR Couture
JUNE 22, 2017
Social media has evolved to become an integral part of our daily lives. Commercially, social media has also become one of the main tools companies use to directly target and reach consumers with measurable return.
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