Trending Articles

What Business People Should Know About PR

ImPRessions - Crenshaw Communications

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.

An Open Letter to Public Relations Professionals

B2B PR Sense

Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.

When Your PR Problem Isn’t About PR

ImPRessions - Crenshaw Communications

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” ” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong.

Motivating Others with Great Leadership Skills

Ronn Torossian

What makes a good leader, exactly? Some answers may vary, but one remains constant: a good leader has the ability to lead others, literally. Simply having more power or responsibility does not equate with good leadership skills.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Repurpose Content into a Press Release (Podcast)

The Proactive Report

I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode.

More Trending

4 PR tactics to support your event marketing

PR Daily

As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise.

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

No, press releases aren’t dead. Despite what many PR pros say, the news release is still a reliable tool for sharing information with media. In fact, when I share information without a press release, the first question many reporters ask is, “Do you have a press release I can look at?”.

SEO 217

The most stressful jobs of 2019—“PR Executive” ranked among Top 10

Agility PR Solutions

It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level.

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

I am often asked by clients how to build trade show buzz and booth traffic. It can be especially challenging when you’re a small startup with limited funds, as are most of our clients.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Micro vs. Macro Influencers

PR Expanded

Don’t let the name fool you. Five Reasons Micro Influencers Can Be More Impactful For Your Brand. Social media marketing tactics seem to be taking over.

Why you should already start evaluating your marketing strategy

PR Daily

It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away. March is here, and that means spring is on the way.

So your client wants to be in The Wall Street Journal…

Agility PR Solutions

Most PR professionals have had this happen to them at one point or another. You’re in a meeting with top client/company executives, and to gain some insights into their thinking you ask them, “What would be a home run for the PR program?”

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch.

Should Marketing Be Held to a Higher Standard? Off Script No. 38: Lacey Ford of insightsoftware

Sword and the Script

Revenue Driver. Pipeline builder. Marketing with a quota. Those are the words and phrases Lacey Ford uses to describe marketing today. She got her start as an entry-level marketing associate for SBC Communications, which is now AT&T.

Report: Nano-influencers offer big upsides for marketers

PR Daily

You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.

Report 166

Top 100 Digital Marketers 2019: a Data-based Report

Brand24

Breaking news! We are happy to announce that The Top 100 Marketing Influencers Report is out now!!! Over a period of 12 months, we have collected over 3.8 million mentions and over 23 millions of interactions from hundreds of media.

Report 101

The in crowd—5 tips for creating a sphere of influence

Agility PR Solutions

Do you see your competitors in the news and wonder why it isn’t you? It’s time to be in the spotlight. Wondering how? With an all-around PR plan, you’ll be on your way to becoming a star player in your industry that everyone comes to for news they can use. Are you there? Look up […].

How to Measure Success Today

Maine PR Maven

Nancy Marshall, host of The PR Maven® Podcast, is a big believer in return on investment (ROI). Her PR agency would not be as successful if her clients didn’t see a clear ROI from their relationship with Marshall Communications.

Don’t overlook the lurkers

Communications Conversations

Remember back to the early days of social media when we put customers/fans/people in convenient persona buckets? Typically, these were titles like: commenters, influeners, creators, sharers, engagers, and lurkers.

Infographic: 7 essential digital marketing trends

PR Daily

Consumers are constantly bombarded with online messaging and advertising. This guide offers insight into helping your content standout from the noise.

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community.

Why influencers ignore your emails—and what to do about it

Agility PR Solutions

The rise of influencer marketing has presented a huge opportunity for PR firms—and is slowly transforming the industry. Now, social media influencers are the people helping to shape the thinking and opinion of the masses, and they typically have a band of loyal followers.

Is a shorter video length more engaging on Facebook?

NewsWhip

[…]. The post Is a shorter video length more engaging on Facebook? appeared first on NewsWhip. Brands Communications & PR Digital Journalism

Video 96

Reflections of #FrebergSabbatical

Karen Freberg

My time in Australia and New Zealand has come to an end, and my heart and mind are completely full!

Survey: PR moving in-house at many organizations

PR Daily

As corporate entities seek to maximize content control and minimize spending, they’re ditching outside guidance. Agencies with niche specializations appear likeliest to survive the trend.

Survey 131

Using Social Media for Good

Maine PR Maven

In The PR Maven’s® 10th podcast episode, Nancy Marshall spoke with Bill Green – popular broadcaster and host of Bill Green’s Maine – about what matters most with social media. They share a similar ethos on what matters on platforms like Twitter and Facebook.

3 insightful ways consumer researchers can master storytelling

Agility PR Solutions

Consumer market research is an essential tool to build and differentiate brands and drive innovation.

A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Learn how to perform an analysis and bring your marketing to the next level! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Communication at the Speed of Technology

Waxing UnLyrical

Guest Post by Gloria Bell. Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. Sorry! Maybe next time!) What it will give you is some questions to ask yourself about communicating at the speed of technology.

How powerful are your media pitches?

PR Daily

Share the pitches that earned you major media attention. Enter PR Daily’s 2019 Media Relations Awards by the final deadline on April 3. The post How powerful are your media pitches? appeared first on PR Daily. Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

How Social Media has Changed Public Relations for Destination Marketing?

Maine PR Maven

Charlene Williams, the president of Marshall Communications, was a guest on The PR Maven Podcast® with Nancy Marshall. She has managed their client, the Maine Office of Tourism, for many years — if anyone understands destination marketing, it’s Charlene.

Most small businesses monitor online reputation via social media—here’s how

Agility PR Solutions

Small businesses recognize that their online reputation can impact their success. As a result, 88 percent of small businesses monitor their reputation online.