Trending Articles

The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

Successful Influencer Marketing Campaigns

Ron Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? appeared first on PR Warrior | Trevor Young.

The No-Policy Policy

HMA Public Relations

Like most offices, HMA Public Relations has a few rules and procedures. those that are outlined in our handbook and those that we’ve created over time. The post The No-Policy Policy appeared first on HMA Public Relations.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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3 lessons communicators can learn from Deadpool’s promotional campaign

Media Bullseye

It’s the summer of superhero movies. The new Avengers premiered at the end of April, a new installment of the Ant Man series comes out in July, and this past weekend, the sequel to Deadpool hit theaters.

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#MediaMonday – Gretchen Pahia

HMA Public Relations

Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today. The post #MediaMonday – Gretchen Pahia appeared first on HMA Public Relations.

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Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.

Truth In Media Relations: When PR Is “Risky Business”

ImPRessions - Crenshaw Communications

Many years ago at my first PR agency , we represented a “dot-com” startup in the ticket resale business.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Starbucks Rages at Seattle City Council

Ron Torossian

Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council.

Report: Journalists are ditching the press release

PR Daily

The press release isn’t dead, but its traditional format is on life support. Muck Rack and Zeno Group surveyed more than 500 journalists. around the world and found that roughly half of journalists around the world (53 percent in the United States and 41 percent outside the U.S.)

What Is A Calendar Listing?

HMA Public Relations

Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing. The post What Is A Calendar Listing? appeared first on HMA Public Relations.

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Six Steps for Communicators to Build Trust With the C-Suite

PR News

The most important place a PR pro works is, well, just about everywhere. Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends and issues before they develop into full-blown crises.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

4 Ways PR Creates Brand Attachment

ImPRessions - Crenshaw Communications

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. It’s that anticipation you get when you hear the three-note music intro before a Netflix movie or the warm recognition of a classic Mickey Mouse logo.

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Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ron Torossian

According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever.

#SelfPub – Part 3: The RESET Style Guide


In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. The Economist Style Guide was my primary source.

What Is Content Marketing?

HMA Public Relations

The Arizona 100, a project of HMA Public Relations, will launch May 17. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. . The post What Is Content Marketing?

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Why and how communicators should improve their writing

PR Daily

Strong writing skills are more crucial than ever in public relations. As paid and earned media converge and branded content rises in popularity, PR pros who can write well are more in demand.

PR Rock Stars: Geosys’s Emily Negrin

Communications Conversations

I’ve known Emily Negrin now for probably almost 10 years. And, she’s always been one of those people I think would be fun to work with. She’s smart. Values networking and ongoing learning. And, genuinely likes to laugh–and doesn’t take herself too seriously.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

Guest Post by Mary Wascavage. Every morning I listen to the Elvis Duran Morning Show on my way in to work. I like to be entertained throughout my commute, and Duran’s show doesn’t disappoint. It’s talk-show-meets-freak-show with popular contemporary music added in for good measure.

BuzzStream, GDPR, and You


GDPR goes into effect May 25th and as you might expect has some potentially serious ramifications for your outreach program. As of now, there are many areas of the regulation which seem intentionally vague, and some which appear downright contradictory.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How To Justify Tradition

HMA Public Relations

The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here! The post How To Justify Tradition appeared first on HMA Public Relations.

Infographic: 20 places to get winning content ideas

PR Daily

Where do you get ideas for new content? In today’s fast-paced media cycle, you have to churn out so much new content that you might have exhausted your favorite wells of inspiration. Some communicators turn to their old content for a brainwave, or to repurpose old creations to bring in new audiences.

Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally?

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach


[link]. You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning.

The world’s first interactive Alexa music video

PR in High Definition

Just when you thought that all the Alexa hype had calmed down, someone’s gone and decided to get her involved in some silly but oddly satisfying stunt.

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How to Work with Your PR Firm to Maximize News

Shift Communications

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements.

5 Twitter gaffes brand managers should avoid

PR Daily

It’s no secret that Twitter is a powerful tool for online marketers. In fact, a quarter of U.S. marketers run videos on Twitter. The social media platform can help you open a dialogue with your audience, update your customers on the latest company news, provide customer service and more.

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer.

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You’re talking to yourself: Why no one likes your social media posts

Axia PR

You must pay to play. If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase social reach and engagement, and ever-changing algorithms make it more so. Social Media Investment PESO Shared Media