INDUSTRY INSIGHTS YOUR PEERS ARE READING
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of Thanksgiving, we posed the following question for November: “What are you thankful for in your PR career?” MORE
Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience. MORE
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I MORE
Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it. MORE
This post has has been updated for 2018. As the year comes to a close, you may be reviewing your finances and wondering how you worked worked so many hours for so little profit (or even a net loss)? MORE
Endorsements can go a long way to attract customers. A “celebrity” can very quickly generate brand exposure to large audiences. Such endorsements can increase visibility and generate content that can be used across a range of media platforms. MORE
Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about new ideas. New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community. MORE
All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making. MORE
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. MORE
What makes a communicator an exceptional, indispensable part of a team? What are the most essential functions you should focus on every single day? You must be mindful of many crucial tasks, but these five should top the list: 1. Be the guardian of the corporate culture. MORE
If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. " MORE
If you’ve been in PR for a while, you’ve probably run into a smug journalist. or two on Twitter. Journalists are the most verified profession. on Twitter, making up about one-quarter of all verified accounts, and most are daily users. MORE
Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more. MORE
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand. MORE
In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well. MORE
Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect. MORE
Since I love to cook, entertain and eat, I am sharing a personal favorite recipe every month. If you have a recipe you’d like me to share in my newsletter and on this page, feel free to send it along to nancy@prmaven.com. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago.more. MORE
Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally. MORE
Your hit count might be high—but that could be a worthless metric if users are leaving your website immediately after landing. Red Website Design. says slow load times and poor content are just a few of the reasons readers might flee your digital destination, according to this infographic. MORE
Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it. MORE
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […]. MORE
The number of digital marketing tools available is remarkable—and incredibly overwhelming. This smorgasbord of tools aimed at simplifying your online efforts is only helpful if you understand their benefits and purposes. MORE
While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so? MORE
It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen, good will to all men and pray to God a question doesn’t come up in the pub quiz in January asking you to distinguish one ad from another. Except Iceland. MORE
In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers. MORE
Creating tangible value from your company’s marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment. MORE
It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey. MORE
As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate? MORE
As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined. MORE
It started - as these things often do - as a throwaway comment. David Sawyer contributed to a book that I wrote in 2015 and was keen to have a crack himself. MORE
Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members. MORE
Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The study found that people are unwilling to believe information they see and read. The media scored as the least-trusted global institution, with social media and search engines following closely behind. MORE
ImPRessions - Crenshaw Communications
NOVEMBER 15, 2018
Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.
Ron Torossian
NOVEMBER 12, 2018
The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.
Melissa Agnes
NOVEMBER 13, 2018
Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.
Agility PR Solutions
NOVEMBER 13, 2018
Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I
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Sword and the Script
NOVEMBER 13, 2018
It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
5W PR
NOVEMBER 14, 2018
As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate?
Agility PR Solutions
NOVEMBER 15, 2018
In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers.
Stephen Waddington
NOVEMBER 15, 2018
Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members.
PRSay
NOVEMBER 16, 2018
For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of Thanksgiving, we posed the following question for November: “What are you thankful for in your PR career?”
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
NOVEMBER 13, 2018
Your hit count might be high—but that could be a worthless metric if users are leaving your website immediately after landing. Red Website Design. says slow load times and poor content are just a few of the reasons readers might flee your digital destination, according to this infographic.
5W PR
NOVEMBER 12, 2018
Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience.
Agility PR Solutions
NOVEMBER 15, 2018
All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making.
Sarah Stimson
NOVEMBER 15, 2018
The CIPR has released a number of interesting reads over the past decade including Share This and Share This Too. The latest release from the industry body is Platinum, a celebration of 70 years of the CIPR.
PRSay
NOVEMBER 12, 2018
Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it.
PR Daily
NOVEMBER 12, 2018
If you’ve been in PR for a while, you’ve probably run into a smug journalist. or two on Twitter. Journalists are the most verified profession. on Twitter, making up about one-quarter of all verified accounts, and most are daily users.
Ishmael's Corner
NOVEMBER 13, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago.more.
Agility PR Solutions
NOVEMBER 12, 2018
Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally.
Stephen Waddington
NOVEMBER 11, 2018
It started - as these things often do - as a throwaway comment. David Sawyer contributed to a book that I wrote in 2015 and was keen to have a crack himself.
Maine PR Maven
NOVEMBER 14, 2018
Since I love to cook, entertain and eat, I am sharing a personal favorite recipe every month. If you have a recipe you’d like me to share in my newsletter and on this page, feel free to send it along to nancy@prmaven.com.
PR Daily
NOVEMBER 11, 2018
The number of digital marketing tools available is remarkable—and incredibly overwhelming. This smorgasbord of tools aimed at simplifying your online efforts is only helpful if you understand their benefits and purposes.
Mark My Words
NOVEMBER 14, 2018
It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen, good will to all men and pray to God a question doesn’t come up in the pub quiz in January asking you to distinguish one ad from another. Except Iceland.
Agility PR Solutions
NOVEMBER 12, 2018
While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so?
NewsWhip
NOVEMBER 16, 2018
This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […].
Maine PR Maven
NOVEMBER 14, 2018
In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.
PR Daily
NOVEMBER 12, 2018
Endorsements can go a long way to attract customers. A “celebrity” can very quickly generate brand exposure to large audiences. Such endorsements can increase visibility and generate content that can be used across a range of media platforms.
PR 20/20
NOVEMBER 13, 2018
Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The study found that people are unwilling to believe information they see and read. The media scored as the least-trusted global institution, with social media and search engines following closely behind.
Agility PR Solutions
NOVEMBER 14, 2018
Barokas
NOVEMBER 15, 2018
As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined.
Maine PR Maven
NOVEMBER 13, 2018
Creating tangible value from your company’s marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment.
PR Daily
NOVEMBER 13, 2018
Fake online reviews are a problem for marketers and brand managers. Consumers traditionally looked at price and brand history for signals about product quality.
Stephen Waddington
NOVEMBER 15, 2018
If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. "
Agility PR Solutions
NOVEMBER 15, 2018
Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it.
Communications Conversations
NOVEMBER 16, 2018
Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about new ideas. New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community.
Solo PR Pro
NOVEMBER 13, 2018
This post has has been updated for 2018. As the year comes to a close, you may be reviewing your finances and wondering how you worked worked so many hours for so little profit (or even a net loss)?
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