Trending Articles

PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story.

Starbucks Rages at Seattle City Council

Ron Torossian

Not long after they endured a stinging public relations firestorm over apparent discrimination by an employee that ended up being national news, Starbucks is back in the news, this time for unleashing what’s been called a “scathing criticism” of the Seattle City Council.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. I was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? appeared first on PR Warrior | Trevor Young.

Cyber Tech brings Intrigue, Ethical Challenges to PR

Flack's Revenge

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Influencer Marketing: Tips for Working with Instagram Influencers

Ron Torossian

Creating a buzz on your Instagram feed isn’t always easy. There are countless other brands out there trying to earn the attention of the same audience, making it incredibly difficult for companies to establish any kind of sustainable buzz.

Partnering with HubSpot Academy on Social Media

Karen Freberg

The past few days have been a whirlwind of discussions, coffee breaks, brainstorm sessions, and recordings for an upcoming certification. I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media.

The Royal Treatment

HMA Public Relations

Abbie has Royal Wedding fever with the approaching nuptials of Prince Harry and Meghan Markle and she plans on being one of the wedding's 3 billion viewers! The post The Royal Treatment appeared first on HMA Public Relations.

8 New Facebook Features You Need to Know as a Social Media Pro

Social PR Chat

If you want to stay ahead of the Facebook Marketing Likes, one way is to attend Facebook’s annual developer’s conference. Sound geeky?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 lessons communicators can learn from Deadpool’s promotional campaign

Media Bullseye

It’s the summer of superhero movies. The new Avengers premiered at the end of April, a new installment of the Ant Man series comes out in July, and this past weekend, the sequel to Deadpool hit theaters.

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Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ron Torossian

According to experts, it could be time for banking companies to sound the alarm. Big technology companies like Apple, and Amazon could be on their way to change the way we look at finance forever.

It’s As If Those Parkland Kids Learned from a Pro

Waxing UnLyrical

Guest Post by Paula Kiger. You have to promise me you won’t share this.”. The coordinator of a group of social media advocates said this via Facebook one night about eight years ago, on our private page.

#SelfPub – Part 3: The RESET Style Guide

ZudePR

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. I sincerely hope it will be useful to anyone who writes in British (as opposed to American) English. The Economist Style Guide was my primary source.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

How To Justify Tradition

HMA Public Relations

The Kentucky Derby, the Preakness and the Belmont Stakes are steeped in their own traditions, setting a cultural tone for the entire sport. Learn more about them here! The post How To Justify Tradition appeared first on HMA Public Relations.

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

He’s one of those social media connections I’ve never met in person but have known for about a decade. If you’re into the technology marketing scene, chances are you do too – because he’s everywhere.

Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally?

3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

[link]. You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The world’s first interactive Alexa music video

PR in High Definition

Just when you thought that all the Alexa hype had calmed down, someone’s gone and decided to get her involved in some silly but oddly satisfying stunt.

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Infographic: Why you should show loyal customers some love

PR Daily

Developing a long-term relationship with customers can be a beautiful thing. If a consumer loves your product and feels appreciated by your organization, they’ll continue to come back for future purchases and become loyal brand ambassadors. Don’t take this love affair for granted, though.

What Is Content Marketing?

HMA Public Relations

The Arizona 100, a project of HMA Public Relations, will launch May 17. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. . The post What Is Content Marketing?

What communicators can learn from Kate Spade’s digital strategy

Media Bullseye

How many brand accounts do you follow on social media? Probably at least one. But the majority of your feed is likely still friends, family, and a smattering of celebrities. Social media users prioritize updates and messages from people they know and like.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Why Business Students Should Learn Strategic Communications

PRSay

Warren Buffett famously said, “It takes 20 years to build a reputation and five minutes to ruin it.”. With that sage advice, it comes as a surprise that only six percent of MBA programs require any communications courses.

How to Work with Your PR Firm to Maximize News

Shift Communications

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom , Facebook issued 31 corporate and 24 product announcements.

Time for communicators to help manage Employer Brand social channels

Communications Conversations

Recently, I’ve noticed a lot more traction around a term and space I’ve worked in with a couple clients the last few years: the “Employer Brand.”

How To Win New Business

HMA Public Relations

Jody Sutter, from The Sutter Company, recently presented on how to win new business at the Public Relations Global Network Conference in Toronto. Here are the takeaways. The post How To Win New Business appeared first on HMA Public Relations.

A mindful approach to using social media as professional communicators

PR Conversations

Over the past decade or so, public relations has been in a rollercoaster relationship with social media. Nervous initially to jump onboard, since then we’ve been up the hype cycle with several peaks of inflated expectations followed by swoops down into the trough of disillusionment.

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer.

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Why you should always be extra polite in your emails

PR Daily

Sometimes an email is just an email. Other times, it’s an X ray of someone’s character. Recently, a friend emailed me. He asked if I would forward the résumé of a friend of his to my clients that have intern programs. I reached out to two.

You’re talking to yourself: Why no one likes your social media posts

Axia PR

You must pay to play. If you aren’t boosting your company’s social media posts, you’re just talking to yourself. You’re barely reaching your target audience and your social media engagement is low. It’s challenging to increase social reach and engagement, and ever-changing algorithms make it more so. Social Media Investment PESO Shared Media

We can’t get enough of how Delish creates headlines

NewsWhip

How can you create the best headlines? We look at how the top food publisher on social makes audiences hungry for more. Headlines are notoriously difficult. How do you write something that is attention-grabbing, without adding to the wasteland of digital noise, or crossing into the realm of clickbait? Seriously, how?!) Language is an evolving […]. The post We can’t get enough of how Delish creates headlines appeared first on NewsWhip. Brands Communications & PR Digital Journalis