Ronn Torossian
JUNE 19, 2025
Learn how to analyze brand reputation gaps with this step-by-step guide covering stakeholder analysis, data collection, perception mapping & action planning tips The post Conducting Brand Reputation Gap Analysis: A Step-by-step Guide appeared first on.
Notified
JUNE 17, 2025
In our recent webinar, investor relations experts Erik Carlson , CEO at Notified, Glenn Schulman , Founder of Z3 Biocommunications, and Amanda Tang , Head of Investor Relations at TMX Group, shared practical, data-driven ways to strengthen your IR strategy and build long-term investor confidence.
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Ronn Torossian
JUNE 16, 2025
Learn how to transform event content into powerful PR materials including press releases, social media posts and long-form assets. Tips for capturing and repurposing event content effectively. The post Converting Event Content Into PR Assets appeared first on.
PRSay
JUNE 16, 2025
One of the principal stories of Pride Month in 2025 has been the dwindling corporate support for Pride celebrations and LGBTQ organizations and what that means for broader acceptance of and engagement with our community. But that is only part of the story; Pride Month has become a key indicator of an organization’s commitment to communicating its values and protecting its reputation.
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Agility PR Solutions
JUNE 16, 2025
Public relations has undergone significant changes in recent years. It takes more than just contacting journalists and drafting news releases in 2025. Public opinion shifts quickly these days, and people often discuss businesses on social media, both positively and negatively. For this reason, a social listening strategy is now essential for any smart PR team. […] The post 5 reasons every PR team needs a social listening plan in 2025—and how to get started first appeared on Agility PR Solu
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Notified
JUNE 13, 2025
Working in corporate communications for the past two decades, I’ve s een firsthand how investor relations and public relations alignment can build trust and create real business value. And in today’s environment, on top of the challenges facing IR and PR pros, stakeholders expect more clarity, more consistency and more connection from companies.
Prowly
JUNE 18, 2025
Brand monitoring software helps track online brand mentions to assess public perception, pinpoint trends, uphold reputations, and evaluate PR campaigns for your brand's online presence. Understanding who's discussing your or your client's brand, knowing their sentiment , remaining well-informed, swiftly addressing issues, and fostering a positive brand image are key tactics in PR.
Agility PR Solutions
JUNE 12, 2025
AI tools have become a dream for PR professionals looking to scale campaigns with automation. But as AI gets increasingly smarter, we need to keep ethics at the front of the conversation. How much AI is too much? Where and how do human voices fit in? How do we draw the line between authentic PR […] The post Navigating the ethics of AI in PR: Balancing automation with authenticity first appeared on Agility PR Solutions.
PR Daily
JUNE 13, 2025
AI isn’t coming for us. It’s coming to us. Diane Schwartz is CEO of Ragan Communications. It was a simple enough question I asked of an industry friend: “How are you?” This communications leader at a large global brand shared on our video call that she was not doing so well — “awful” in fact. She suspects her job is in jeopardy, yet she was taking on more responsibility with fewer resources.
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
Ronn Torossian
JUNE 16, 2025
Learn how legacy brands can stay relevant through modern PR strategies while maintaining authenticity. Tips for evolving brand narrative and building trust in digital age. The post Repositioning Legacy Brands with Modern PR appeared first on.
Notified
JUNE 12, 2025
If your content isn’t built for AI-driven discovery, it might never reach the audience that matters most.
PRSay
JUNE 18, 2025
In the early 2010s, PR missed the boat. SEO took over online visibility, marketers took the budget, and PR got sidelined. Ironically, the work that PR pros did had a significant impact on SEO, as backlinks from reputable news outlets are so powerful; however, they didn’t get the credit for it since marketers typically owned the last click. Fifteen years later, search is shifting again.
Agility PR Solutions
JUNE 15, 2025
In an era of misinformation, AI-generated content, and click-driven headlines, trust has become public relations’ most endangered asset. The 2025 Edelman Trust Barometer offers a sobering view: 68% of global respondents say they distrust business leaders, a 12-point jump from just a year prior. Even more troubling, 70% believe CEOs, government officials, and journalists deliberately […] The post Restoring trust in public relations: How ethical PR builds long-term credibility first appeared
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
PR Daily
JUNE 12, 2025
Body language and tone can be critical factors. You can plan. You can talk strategy. You can memorize key talking points. But the best prep tool to combat crises is staying sincere and letting your humanity show. This is something often forgotten in the face of major disaster when there’s pressure to act quickly. It’s also not easy for every leader.
Ronn Torossian
JUNE 14, 2025
Learn how to build strong relationships with trade journalists through personalized outreach, technical expertise and consistent value delivery for better media coverage. The post Building Relationships with Trade Journalists appeared first on.
Stephen Waddington
JUNE 18, 2025
The 2025 Reuters Institute Digital News Report tells the story of a fundamental shift in news habits, with social platforms and influencers overtaking traditional media. The annual Digital News Report 2025 from the Reuters Institute for the Study of Journalism is a bellwether for the media and communications industries. This year’s findings confirm what many communicators already sense: audiences, especially younger ones, have shifted decisively toward social media and video platforms as their p
5W PR
JUNE 18, 2025
Public relations plays a vital role in successfully launching new supplements in today’s competitive market. With thousands of supplements entering the market each year, standing out requires strategic PR efforts that effectively communicate your product’s value to potential customers. According to the Council for Responsible Nutrition, 77% of Americans take dietary supplements, making it crucial for new products to differentiate themselves through targeted PR campaigns.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Agility PR Solutions
JUNE 15, 2025
Your business has been breached and sensitive data stolen. Now what? Well, now you start working on damage control. There will be financial implications, but that’s nothing compared to the risk of losing customer or investor trust. The “good” news is consumers and stakeholders are increasingly accepting the inevitability of breaches. Almost half the American […] The post 4 steps to reputation management after a data breach: A PR perspective first appeared on Agility PR Solutions.
PR Daily
JUNE 17, 2025
Tips for tailoring your writing with precision and clarity. Whether you’re writing daily press releases or prepping for a presentation, it’s imperative to have the tools to write clearly. The Associated Press Stylebook has included some new rules you should be aware of and some great reminders on how to address key subjects. We now have updates on X, the social platform nearly always married to a “formerly” phrase, as well as how to write about AI.
Ronn Torossian
JUNE 18, 2025
Learn how audio branding enhances PR strategies through sonic logos, podcasts & voice guidelines. Expert tips on creating memorable sound elements to boost brand recognition. The post Integrating Audio Branding Into PR Strategies appeared first on.
PRSay
JUNE 18, 2025
Each year, Juneteenth calls us to remember the moment when the last enslaved Black Americans in Galveston, Texas were informed of their freedom. For many in the Black community, it is a celebration, a remembrance and a reckoning. For communicators, it is also a mirror: reflecting how stories are told, withheld, distorted or erased. As communications professionals, we are storytellers.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
JUNE 16, 2025
Public relations plays a central role in the success of winter festivals at ski resorts across North America and Europe. According to the National Ski Areas Association, ski resorts that incorporate seasonal festivals into their winter programming see an average 23% increase in visitor numbers compared to non-festival periods. The strategic use of PR helps these resorts build anticipation, drive ticket sales, and create lasting connections with both local communities and destination visitors.
Agility PR Solutions
JUNE 18, 2025
With the constantly changing landscape in the field of public relations, digital presence is now as important as media mentions. Although the classic approaches to PR certainly remain important, the work of a comms expert today should be built around the idea of the integration of virtual presence, web credibility, and search engine optimization. With […] The post Domain authority in PR: Why your online footprint matters more than ever—and 5 ways to boost your own DA first appeared on Agil
NewsWhip
JUNE 12, 2025
Agents are transforming the workforce. We strongly believe that agents will automate brand monitoring in the next few years. We’re choosing to lead that change because when reputations can shatter in minutes and attention shifts in seconds, the ability to know what matters the moment that it matters becomes foundational to your communications strategy.
Ronn Torossian
JUNE 12, 2025
Learn proven PR strategies and tactics for launching mobile apps successfully in 2025, from pre-launch planning to influencer partnerships and performance tracking. The post Mobile App Launch Strategy: Complete Guide For 2025 appeared first on.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Buzzstream
JUNE 19, 2025
Digital PR in the U.S. is still evolving: Unlike the U.K., where digital PR is saturated and well-defined, the U.S. market offers untapped opportunities and diverse terminology. Story-first approach drives results: Strong, relevant stories outperform tactics; success hinges on cultural relevance and newsworthiness over media connections. AI and SERP changes demand strategic PR shifts: Brands must focus on trusted source mentions and visibility in AI Overviews, not just link building.
5W PR
JUNE 14, 2025
Public relations plays a vital role in promoting responsible gambling and addressing ethical concerns within the gaming industry. As gambling becomes more accessible through online platforms and expanded retail locations, PR professionals must balance business interests with social responsibility. The gambling sector faces unique challenges around addiction, financial risks, and public perception that require thoughtful communication strategies.
Agility PR Solutions
JUNE 16, 2025
Artificial intelligence has infiltrated almost every industry, improving business operations. Think of generative AI, such as ChatGPT, for content generation and conversational AI, like chatbots for customer support. Even voice assistants, such as Alexa and Siri, invade most households for home entertainment. What about the use of AI in the healthcare sector?
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