Trending Articles

5 Tips for Maintaining Media Relationships Under Pressure

ImPRessions - Crenshaw Communications

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news.

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Small Business PR Campaign Pre-Launch Checklist

Ronn Torossian

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.

Whole Grain Isn't the Whole Story

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.

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Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

PR Expanded

In PR, we’re all in the advocacy business — but most of us are advocating on behalf of a client’s product or service. What’s it like to advocate for ideas — often controversial ideas — day in and day out?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

9 expert tips for writing press release headlines

PR Daily

Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018.

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Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so.

What recent media layoffs mean for the future of public relations

Agility PR Solutions

More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country.

Comms School set to tackle practical communication skills to get ahead in your career

Stephen Waddington

Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work.

5 common misconceptions about public relations

PR Daily

Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. PR remains shrouded in myth.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Interview with Davis Mallory

Critical Mention

Music is a notoriously tough business. There are so many talented musicians out that it’s difficult to stand out. Davis Mallory , a former cast member of Real World Denver and an artist on the rise, is making his mark.

The Domain Authority score will be updated on March 5th, 2019

The Resolution Blog

CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential.

Marketing professionals to be the most romantic on Valentine’s Day

Agility PR Solutions

The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts.

7 E-Newsletters All Communicators Should Subscribe to

PRSay

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says.

6 ways a spokesperson can embody authenticity

PR Daily

Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners? This article originally appeared on PR Daily in February of 2018.

Off on an adventure!: #FrebergSabbatical is finally here

Karen Freberg

Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here.

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5 Professional Development Exercises Your Marketing Team Should Try

PR 20/20

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities.

Gucci’s sweater crisis perpetuates fashion PR embarrassments

Agility PR Solutions

It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image.

Why Sentence Fragments and Abbreviations in Your Pitches Are OK — Sometimes

PRSay

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations.

4 tips to sustain your career growth as a young PR pro

PR Daily

Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry. Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills.

How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. They always use analytics to measure performance. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.

Storytelling Structures

Doctor Spin

Is there a way to tell a good story? I written about storytelling elements 1 before, but how about the over-arching structure of a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

How traditional PR has changed—and where we are today

Agility PR Solutions

Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet.

Words, Phrases and Writing Mistakes to Banish in 2019

PRSay

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them.

KFC, Hooters, White Castle, Dunkin’ and more offer Valentine’s Day romance

PR Daily

Certain marketing managers have jumped at the chance to promote their brands and grab online chatter with untraditional offerings for the holiday of love.

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When it comes to punctuation, the AP Stylebook gets this wrong

Axia PR

The apostrophe: Elementary, my dear. What are the two most constant lessons every American learns in the third grade – the lessons that you can expect to stay with you forever because they are hard and fast rules for life, always true? Copy Editing AP Stylebook

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Firefly Communications Group looks back at five clients wins in one quarter

PR in High Definition

Unicorns, next-generation CRM platforms and household names all joined the Firefly roster last quarter. Firefly Communications Group is poised for an excellent 2019, following a series of client wins which helped increased its revenue by 18% in the last quarter of 2018.

Unlocking content value—6 ways to engage with worldwide audiences

Agility PR Solutions

New research from content creation, translation and delivery firm SDL outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019—giving them the ability to engage with anyone, anywhere, in their own language and device of choice.

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NPR’s Terry Gross on the Art of Conversation

PRSay

Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Her advice for being a good conversationalist begins with the icebreaker, “Tell me about yourself,” according to a recent profile in The Dallas Morning News.

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Delta and Coke apologize for flirtatious napkins

PR Daily

The airline and beverage company teamed up for a campaign that encouraged passengers to give their phone number to their airplane ‘crush.’ Some found it ‘creepy.’. The idea was to have a fun, flirtatious campaign for passengers high in the sky.

Build Your Network, Grow Your Value For Yourself and For Others

Maine PR Maven

When I was growing up, I went to summer camp in New Hampshire’s White Mountains for a month every July. I loved the seemingly never-ending summer days and nights, busy from dawn to bedtime with swimming, hiking, camping, craft projects, playing kickball and paddling canoes.

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Why Starbucks isn’t “taking a stand” behind Howard Schulze’s run to the White House

Communications Conversations

In case you missed it, former Starbucks CEO, Howard Schulze is mulling over a bid to become the 46th president of the United States. And, currently, that’s causing some problems for the company he ran for many years. Baristas are boycotting and threatening to walk out.

Six tips for marketers on how to host a successful influencer relations event

Agility PR Solutions

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta.