INDUSTRY INSIGHTS YOUR PEERS ARE READING
Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book. MORE
In case you missed it, KFC launched its own virtual influencer last week–a virtual Colonel Sanders–on Instagram. MORE
The post Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 5 appeared first on Zignal Labs MORE
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up. Spring is here, and that means it’s time to do a major housecleaning. Just ask Martha Stewart. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more. MORE
Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your brand’s story first. MORE
Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn. MORE
Meet the Spice Girls of the digital age: Apple’s glamorous Siri, Amazon’s athletic Alexa and Microsoft’s exotic Corta?a. They stand as gatekeepers to vast troves of documents available on the internet. They find the best solutions to your problems within seconds. They guide you through life. MORE
Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a business. MORE
The past week presenting at the Midwest Digital Marketing Conference was amazing. I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia. MORE
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling. This article originally appeared on PR Daily in April of 2018. It’s a wonderful time to be a communicator. MORE
How to grow your customer base. We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you. MORE
Whether you are a CMO or not, if your work is related to marketing, then the challenges and opportunities facing the CMO are also yours. This is true whether you are in-house or work for an agency. MORE
How are you investing in online networks for the rest of 2019? Here are some helpful tidbits to guide your next campaign. Which online platforms are most likely to help your organization raise awareness and reach new customers? Social media is an ever more important tool for PR pros and marketers. MORE
A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites. MORE
You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses. MORE
Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals. MORE
B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources. MORE
A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever “Beer Bracket” as a way to play off March Madness. Not all that inventive, but fun considering the craft beer boon here in Minnesota the last 5-10 years. MORE
We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis MORE
Your solicitation must be concise and pithy, or journalists will move on. Tick, tick, tick. Your pitch has to land immediately. Generally, it takes about five seconds for a journalist to skim your story idea. MORE
[…]. The post The top publishers on Facebook in March 2019 appeared first on NewsWhip. Digital Journalism MORE
Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant. MORE
Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader. MORE
Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change. Modern PR pros are painfully aware that algorithms matter. MORE
We’ve reported that podcasting is growing in popularity for news and entertainment, but new research tells us more about who’s listening—and the key factors that draw them to their favorite series. MORE
PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana. MORE
[…]. The post Game of Thrones rules engagement even when off air appeared first on NewsWhip. Brands Communications & PR Digital Journalism Brand Analytics monitoring social social competitor analytics social media marketing MORE
In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods. MORE
Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can’t be swept under the rug. These problems can be costly—very, very costly. MORE
Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. MORE
PR Expanded
APRIL 15, 2019
A Guest Post by Sean O’Neal, President, Onclusive. We have all observed the dramatic trends in the world of publishing. Compared to ten years ago there is now a seemingly infinite number of blogs, influencers, and niche content sites.
ImPRessions - Crenshaw Communications
APRIL 18, 2019
In the ideal world a PR budget has room for everything — a robust media relations component, branded content, strategic events, influencer outreach, and possibly borrowed-interest tactics designed to ramp up news during quiet periods.
The Proactive Report
APRIL 16, 2019
Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant.
PR Daily
APRIL 15, 2019
Your solicitation must be concise and pithy, or journalists will move on. Tick, tick, tick. Your pitch has to land immediately. Generally, it takes about five seconds for a journalist to skim your story idea.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
B2B PR Sense
APRIL 14, 2019
B2B marketing trends are like a compass. While you move forward in your business endeavors, marketing trends help to keep you on course. Trends shed light on what marketing strategies and tools work and help dictate where to spend your brand's resources.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Agility PR Solutions
APRIL 17, 2019
Like all of us humans, even the most seasoned PR professionals make mistakes. Sometimes, a mistake can be corrected simply and easily. But every so often, the problem can’t be swept under the rug. These problems can be costly—very, very costly.
Communications Conversations
APRIL 18, 2019
A few years ago (I think), the Minneapolis Star Tribune unveiled its first-ever “Beer Bracket” as a way to play off March Madness. Not all that inventive, but fun considering the craft beer boon here in Minnesota the last 5-10 years.
PR Daily
APRIL 14, 2019
How are you investing in online networks for the rest of 2019? Here are some helpful tidbits to guide your next campaign. Which online platforms are most likely to help your organization raise awareness and reach new customers? Social media is an ever more important tool for PR pros and marketers.
NewsWhip
APRIL 17, 2019
[…]. The post The top publishers on Facebook in March 2019 appeared first on NewsWhip. Digital Journalism
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Brand24
APRIL 20, 2019
We've talked extensively about sentiment analysis. This post will present the exact benefits of sentiment analysis! Sentiment Analysis Social Listening Social Media Marketing benefits of sentiment analysis sentiment analysis
Agility PR Solutions
APRIL 17, 2019
PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.
Communications Conversations
APRIL 16, 2019
In case you missed it, KFC launched its own virtual influencer last week–a virtual Colonel Sanders–on Instagram.
PR Daily
APRIL 16, 2019
Is your boilerplate outdated? Is your digital newsroom buried in decade-old press releases? Does the CEO’s photo predate his comb-over? Spruce it up. Spring is here, and that means it’s time to do a major housecleaning. Just ask Martha Stewart.
HMA Public Relations
APRIL 17, 2019
I know. I know. I am likely the millionth person to use that as a headline. But, after hearing Derrick Hall address the sold-out crowd at […]. The post Derrick Hall is a Home Run appeared first on HMA Public Relations. Daily Dose Tip for Tuesday
Brand24
APRIL 15, 2019
You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.
Agility PR Solutions
APRIL 15, 2019
We’ve reported that podcasting is growing in popularity for news and entertainment, but new research tells us more about who’s listening—and the key factors that draw them to their favorite series.
Sword and the Script
APRIL 16, 2019
Press releases are the PR industry’s favorite punching bag. PR pros and reporters alike will criticize the excessive use of adverbs, adjectives and quotes that have little substance. The exercise of getting a release through reviews and approvals can take longer than does the process of writing one.
PR Daily
APRIL 18, 2019
Start at the end, conduct robust research, prioritize your targets, and include contingency plans. What differentiates a powerful PR program from one that’s just OK? The key is to formulate a robust blueprint for how you’ll achieve your PR goals.
Waxing UnLyrical
APRIL 18, 2019
Guest Post by Ai Addyson-Zhang. Imagine this: You’re about to go on stage in front of thousands of people. You do this every single week. You’ve got a loyal fanbase that follows you around the world. You are a global traveler and thought leader.
Karen Freberg
APRIL 20, 2019
The past week presenting at the Midwest Digital Marketing Conference was amazing. I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia.
Agility PR Solutions
APRIL 16, 2019
Last month, I had the pleasure of leading a pitch session to a packed room at Tech Alpharetta. While some people may have just come for the pizza and beer, most seemed genuinely engaged in learning the four steps to nailing a presentation. The Lead Establish your brand’s story first.
Barokas
APRIL 16, 2019
Most entrepreneurs – especially in technology – don’t set out with a vision of building a low or slow growth business. They dream big – and aim high. Everyone wants to be a unicorn.
PR Daily
APRIL 18, 2019
Communicators must stay abreast of the latest platform changes or risk that their messaging will get lost in the noise. Here are tips for keeping up with the continual change. Modern PR pros are painfully aware that algorithms matter.
Mindful Marketing
APRIL 19, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence On March 15, a gunman killed 50 people at two mosques in Christchurch, New Zealand. During two weeks in late March and early April, a suspect set fire to three churches in Louisiana.
NewsWhip
APRIL 18, 2019
[…]. The post Game of Thrones rules engagement even when off air appeared first on NewsWhip. Brands Communications & PR Digital Journalism Brand Analytics monitoring social social competitor analytics social media marketing
Agility PR Solutions
APRIL 15, 2019
Meet the Spice Girls of the digital age: Apple’s glamorous Siri, Amazon’s athletic Alexa and Microsoft’s exotic Corta?a. They stand as gatekeepers to vast troves of documents available on the internet. They find the best solutions to your problems within seconds. They guide you through life.
Ishmael's Corner
APRIL 14, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. It was at this point that Google squeezed most of the gamesmanship out of organic search. Those backlinks sold out of.more.
PR Daily
APRIL 15, 2019
PR pros should eagerly plunge into platforms that can provide a leg up on the competition. Review this handy list to make your work more efficient and compelling. This article originally appeared on PR Daily in April of 2018. It’s a wonderful time to be a communicator.
PR 20/20
APRIL 16, 2019
Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. This series will highlight key takeaways and top tips directly from each book club book.
Axia PR
APRIL 19, 2019
How to grow your customer base. We live in a competitive world. Most companies work hard to stand out, generate leads, and convert their followers into customers. Your target audience needs to know about your company in order to interact with you.
Agility PR Solutions
APRIL 14, 2019
Email marketing is an often underutilized element of digital marketing that more businesses can benefit from. In the ever-changing environment of digital marketing, it’s vital to pay attention to consumer consumption trends and what makes the most sense for a business.
Zignal Labs
APRIL 19, 2019
The post Zignal Summit 2019 Sneak Peek – Superstar Speakers Pt. 5 appeared first on Zignal Labs
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