Trending Articles

Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

Onclusive + RepTrak Partner to Merge Reputation & PR Metrics

Onclusive

Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics.

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Making The Most Of Virtual Event Experiences

ImPRessions - Crenshaw Communications

As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers!

The Perfect Elevator Pitch Formula You Need to Know

B2B PR Sense

You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Content Marketing Trends for 2021

Ronn Torossian

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”

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Do’s and don’ts to avoid having your pitch mocked on Twitter

Agility PR Solutions

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter.

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years.

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5 lessons from The Preakness’ virtual press event

PR Daily

With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access. When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative.

AMC May Be Out of Cash by Year’s End

Ronn Torossian

The motion picture theater industry is in real trouble after nearly a year of closures and restrictions related to COVID-19. Some companies have already closed locations, and there have been reports of some theater companies closing their doors for good.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Paul Ronge: "Digitaliseringen kommer medföra en mycket större kreativ rörlighet över geografi och kulturella gränser"

Cision

Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011. Sverige Blogg

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Career path of a social media pro: These managers work harder, will leave their positions sooner

Agility PR Solutions

The job of a social media professional is a relatively new one in the communications sphere, but is quickly becoming a critical, multi-division role with workloads piling up—and driving these pros to reconsider their vocations.

28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

Follow the 5 C’s to avoid employee burnout

PR Daily

With so many facing heavy workloads, remote work headaches and competing obligations, it’s essential to find ways to find balance. Just when you think you are at capacity, more keeps coming. Sound familiar?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

6 steps to generating more sales with social listening

Awario

When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of

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Take your Virtual Events to the Next Level

Cision

If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast. Best Practices

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Overcoming 4 strategic challenges PR pros have faced in 2020

Agility PR Solutions

2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you’ve encountered some unique challenges. Here are some of the most common ones—and tips to help combat them.

Introducing Crisis Dashboard

NewsWhip

Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap.

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How COVID-19 is reshaping the art—and science—of business writing

PR Daily

A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months.

PR, Attention, and Trust

The Proactive Report

We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust? With great content. What does this have to do with PR? Content is all done with communication techniques.

Black History Month Employee Spotlight: Yasmin Basusi

Cision

This #BlackHistoryMonth we're spotlighting the chair of Cision UK's inclusion committee. UK Blog

Class of 2020 UK PR agency entrepreneurs on growth footing

Stephen Waddington

The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. The COVID-19 pandemic has spurred a wave of innovation in the PR industry.

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How fake accounts on social media affect you

Awario

In this article, we explore how fake accounts affect your news feed, your behavior, and your brand

5 tips for keeping your PR career moving during COVID-19

PR Daily

The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network. Is your inspiration and motivational drive lacking this morning?

Expanding your business? Tips for revisiting your reputation management strategy

Agility PR Solutions

Expanding your business requires long-term, intense commitment. Not only are you committing to more work, but you’re also committing to take on more debt, more risk, and higher expenses.

The Most Captivating Path to PR-ROI: Making the PR-to-Sales Connection

Cision

To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. Comms Best Practices

The News is Recycling Much of its Content; Implications for PR and Content Marketing

Sword and the Script

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why.

6 questions with Jennifer Barger from National Geographic Travel

Muck Rack

6 questions with Jennifer Barger from National Geographic Travel

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How to pitch health writers during a pandemic

PR Daily

You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Over the past few months, health journalists have been put into the limelight as they provide valuable information on the pandemic.

Media takes a beating: New research raises red flags for journalism in the COVID era

Agility PR Solutions

The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any.

Media Moves at Bloomberg News & INSIDER, Forbes Adds Managing Editor, Assistant Managing Editor

Cision

Joyce Bautista Ferrari, Ali Jackson-Jolley join Forbes, Caralynn Lippo moves to INSIDER, and more. Media Blog

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Wishing for a Better 2021? You’re Going to Need a Plan.

Barokas

“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry. One of my clients was recently asked, “How can a leader make plans when the future is so unpredictable?” How indeed? This year has put even the most resilient and scrappy professionals to the ultimate test.

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