INDUSTRY INSIGHTS YOUR PEERS ARE READING
If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. MORE
Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and […]. The post #MediaMonday – Dr. Cacinda Maloney appeared first on HMA Public Relations. Media Monday MORE
Your audience is bombarded by so much content that it is difficult to keep them tuned in to your message. Here’s how you can learn about what they want to hear. The market is crowded—so you must learn about your audience to break through the chatter. MORE
CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential. MORE
This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management MORE
In a highly competitive digital ecosystem, visuals are crucial for earning audience attention and engagement. Consult this graph to ensure images are optimized for differing online channels. Few things bring the social media scroll screeching to a halt quicker than a compelling image. MORE
The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news. MORE
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. They always use analytics to measure performance. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence. MORE
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business. MORE
Is there a way to tell a good story? I written about storytelling elements 1 before, but how about the over-arching structure of a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One? MORE
Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation. MORE
“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations. MORE
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. PR remains shrouded in myth. MORE
Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry. Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills. MORE
In PR , we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks. MORE
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners? This article originally appeared on PR Daily in February of 2018. MORE
Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet. MORE
The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts. MORE
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. MORE
New research from content creation, translation and delivery firm SDL outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019—giving them the ability to engage with anyone, anywhere, in their own language and device of choice. MORE
In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so. MORE
Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work. MORE
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]. The post What is Story Mining? appeared first on HMA Public Relations. What is.Wednesday MORE
Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says. MORE
More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country. MORE
It has not even been a week, and my head is spinning with ideas, takeaways, and notes for what I can bring back to my classes and work in the USA. Traveling and seeing the world opens your eyes more than anything you could ever imagine. MORE
Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities. MORE
Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them. MORE
Music is a notoriously tough business. There are so many talented musicians out that it’s difficult to stand out. Davis Mallory , a former cast member of Real World Denver and an artist on the rise, is making his mark. MORE
Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here. MORE
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018. MORE
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. MORE
Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Her advice for being a good conversationalist begins with the icebreaker, “Tell me about yourself,” according to a recent profile in The Dallas Morning News. MORE
ImPRessions - Crenshaw Communications
FEBRUARY 14, 2019
The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news.
Ronn Torossian
FEBRUARY 14, 2019
Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.
ImPRessions - Crenshaw Communications
FEBRUARY 12, 2019
In PR , we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks.
Agility PR Solutions
FEBRUARY 13, 2019
More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Stephen Waddington
FEBRUARY 14, 2019
Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
FEBRUARY 11, 2019
In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so.
PR Daily
FEBRUARY 13, 2019
Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018.
Agility PR Solutions
FEBRUARY 11, 2019
The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts.
The Resolution Blog
FEBRUARY 11, 2019
CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2019
Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation.
Sword and the Script
FEBRUARY 16, 2019
The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.
PR Daily
FEBRUARY 15, 2019
Your audience is bombarded by so much content that it is difficult to keep them tuned in to your message. Here’s how you can learn about what they want to hear. The market is crowded—so you must learn about your audience to break through the chatter.
Agility PR Solutions
FEBRUARY 10, 2019
It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image.
PRSay
FEBRUARY 11, 2019
Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says.
Karen Freberg
FEBRUARY 10, 2019
Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here.
HMA Public Relations
FEBRUARY 13, 2019
If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]. The post What is Story Mining? appeared first on HMA Public Relations. What is.Wednesday
PR Daily
FEBRUARY 11, 2019
Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. PR remains shrouded in myth.
Agility PR Solutions
FEBRUARY 11, 2019
Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet.
PRSay
FEBRUARY 14, 2019
Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them.
PR 20/20
FEBRUARY 12, 2019
Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities.
Karen Freberg
FEBRUARY 15, 2019
It has not even been a week, and my head is spinning with ideas, takeaways, and notes for what I can bring back to my classes and work in the USA. Traveling and seeing the world opens your eyes more than anything you could ever imagine.
PR Daily
FEBRUARY 11, 2019
Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry. Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills.
Agility PR Solutions
FEBRUARY 12, 2019
New research from content creation, translation and delivery firm SDL outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019—giving them the ability to engage with anyone, anywhere, in their own language and device of choice.
Sword and the Script
FEBRUARY 12, 2019
Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. They always use analytics to measure performance. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.
PRSay
FEBRUARY 15, 2019
“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations.
HMA Public Relations
FEBRUARY 11, 2019
Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and […]. The post #MediaMonday – Dr. Cacinda Maloney appeared first on HMA Public Relations. Media Monday
PR Daily
FEBRUARY 14, 2019
Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners? This article originally appeared on PR Daily in February of 2018.
Agility PR Solutions
FEBRUARY 14, 2019
If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta.
Doctor Spin
FEBRUARY 14, 2019
Is there a way to tell a good story? I written about storytelling elements 1 before, but how about the over-arching structure of a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?
PRSay
FEBRUARY 12, 2019
Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Her advice for being a good conversationalist begins with the icebreaker, “Tell me about yourself,” according to a recent profile in The Dallas Morning News.
Stuart Bruce
FEBRUARY 16, 2019
This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management
PR Daily
FEBRUARY 14, 2019
In a highly competitive digital ecosystem, visuals are crucial for earning audience attention and engagement. Consult this graph to ensure images are optimized for differing online channels. Few things bring the social media scroll screeching to a halt quicker than a compelling image.
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