Trending Articles

What Keeps PR People Up At Night

ImPRessions - Crenshaw Communications

Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights.


7 Aretha Franklin quotations to inspire PR pros

PR Daily

Many are mourning the loss of a unique voice in the music industry known as the queen of soul. Aretha Franklin died on Thursday after battling pancreatic cancer. She was 76.


Finding the Right Time to Send a Pitch


The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.


7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.


Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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3 myths about clients that PR pros should ignore

PR Daily

Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy.


IT’S BACK! Reputation Revolution podcast is relaunched

PR Warrior

I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK!


Best non-profit campaign: 3rd Coast PR executes with influence for pro bono success

Agility PR Solutions

Bulldog’s Stars of PR Awards are now open! Submissions are being accepted for achievement excellence by agencies and individual practitioners. Enter now for your chance to win.


10 years of Teaching: Lessons learned

Karen Freberg

Tomorrow is the first day of the classes and the semester at the University of Louisville. I have to say, this summer has been a summer of a lot of firsts for me. First time speaking as a Game Changer in the field of PR. First time recording and creating a lesson for a certification for HubSpot.


Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Top Five Books Every PR Pro Should Read

Critical Mention

We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in!


Infographic: What content do users love to share on social media?

PR Daily

Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success.


Booking a PR tool to ride

Stephen Waddington

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.


Facebook’s dominance grows, overtaking YouTube as top video channel

Agility PR Solutions

We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator.


How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

What is owned media?

Axia PR

Owned media describes channels you control. It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). Owned media


Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve!


Why PR and digital marketing are connected—and how to capitalize

PR Daily

If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it.


The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

In relation to other marketing strategies, influencer marketing is still in its infancy in many ways.


How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

80% of marketers concerned martech vendors might expose them to GDPR legal risks 

Agility PR Solutions

Marketers’ approach to data privacy is quickly evolving in the wake of GDPR—but perhaps not quickly enough.


7 of the Best Quotes from IMPACT Live 2018 #IMLIVE18

PR 20/20

Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. It means a lot of different things to different people.


#MediaMonday – Lee Shappell

HMA Public Relations

Local legend alert! Today's #MediaMonday is a doozy. It comes from none other than Lee Shappell. While our younger readers will know him for his current […]. The post #MediaMonday – Lee Shappell appeared first on HMA Public Relations.


8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.


Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Why modern-day unicorn marketer’s just don’t exist

Communications Conversations

A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now.


5 crisis lessons every marketer should learn from the Papa John’s meltdown

Agility PR Solutions

As corporate crisis aficionados know, the reputational collapse of the 3rd largest pizza delivery chain in the world reached its tipping point when founder and CEO John Schnatter, the personification of $1.7


Catering Email to its Audience

Shift Communications

Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with.


What is shared media?

Axia PR

Shared media is social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally.


Trouble brewing? Bud Light’s Cleveland Browns promo draws boos

PR Daily

Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season.


Media and behaviour insights from Ofcom 2018 report

Stephen Waddington

O fcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK.


Data overload damages comms productivity—how do we extract real value?

Agility PR Solutions

In this data-driven age, marketers and PR communicators have discovered that it’s pretty easy to gather all kinds of stats about your opens, click-throughs, likes, follows and innumerable other quasi-metrics for analysis—way too many, in fact.


#TipForTuesday – What is Leadership?

HMA Public Relations

What with vacation and busy travel in the month of July, I did not post as I committed to do on the second Tuesday of each […]. Featured Tip for Tuesday #TipForTuesday Developing the Leader Within You leader Leadership Tuesday


What is earned media?

Axia PR

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).