INDUSTRY INSIGHTS YOUR PEERS ARE READING
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’? MORE
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros. Every year, a few organizations break free from the din of online noise and distinguish themselves with public relations bonanzas. MORE
Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. His presentation guide on agency management is a must read for anyone in the business. This A to Z has been inspired by his wisdom. MORE
Your execs are demanding business value for their investment in communication. Your employees just want to have fun. Here’s how to find your way in the evolving world of internal communication in 2019. MORE
How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. MORE
Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. MORE
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. MORE
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. MORE
The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content MORE
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more. MORE
Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy. MORE
Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. MORE
San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round. MORE
The fall semester has finished. Graduation has happened (so proud of all of my #FrebergAlums!). The holiday break has begun! This year, as I head to spend the holidays with my family, is a little different. I am going on a new adventure – something I have never done before. MORE
More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle. MORE
Christmas is just a week away, and life is busy right now. There are parties to attend, shopping to do, gifts to wrap and projects to finish. Don’t worry, you’ll get it all done. Somehow we all always do. MORE
Please help support a fundraising effort for my local foodbank in Newcastle. A knackered looking man with a shopping basket of two meat joints and other groceries is stopped by a security guard as he leaves Sainsbury’s. MORE
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. MORE
The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack. MORE
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion. MORE
Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!). MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. MORE
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. MORE
Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media. MORE
For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers. MORE
Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. MORE
Your organization can’t invest in every social media platform. However, depending on your target audience, Snapchat might be a perfect fit. Snapchat might be worth a significant investment for many brand managers. MORE
You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) MORE
The changing landscape for communications pros has many looking to shore up reputations and combat fake news. Here’s how to quench an online firestorm and safeguard your business. The social media wave of misinformation has become a tsunami. How is your organization preparing? M.I.T. MORE
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year. MORE
Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business MORE
ImPRessions - Crenshaw Communications
DECEMBER 14, 2018
Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure.
Mindful Marketing
DECEMBER 14, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?
B2B PR Sense
DECEMBER 12, 2018
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.
Ronn Torossian
DECEMBER 14, 2018
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Daily
DECEMBER 14, 2018
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Melissa Agnes
DECEMBER 11, 2018
How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.
PR Daily
DECEMBER 17, 2018
Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros. Every year, a few organizations break free from the din of online noise and distinguish themselves with public relations bonanzas.
Flack's Revenge
DECEMBER 12, 2018
Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
AirPR
DECEMBER 17, 2018
San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.
Agility PR Solutions
DECEMBER 13, 2018
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.
Stephen Waddington
DECEMBER 17, 2018
Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. His presentation guide on agency management is a must read for anyone in the business. This A to Z has been inspired by his wisdom.
PR Daily
DECEMBER 16, 2018
Your organization can’t invest in every social media platform. However, depending on your target audience, Snapchat might be a perfect fit. Snapchat might be worth a significant investment for many brand managers.
Sword and the Script
DECEMBER 11, 2018
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration.
PRSay
DECEMBER 13, 2018
For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.
Agility PR Solutions
DECEMBER 16, 2018
Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.
Karen Freberg
DECEMBER 15, 2018
The fall semester has finished. Graduation has happened (so proud of all of my #FrebergAlums!). The holiday break has begun! This year, as I head to spend the holidays with my family, is a little different. I am going on a new adventure – something I have never done before.
PR Daily
DECEMBER 14, 2018
The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack.
Communications Conversations
DECEMBER 13, 2018
Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!).
Stephen Waddington
DECEMBER 17, 2018
Please help support a fundraising effort for my local foodbank in Newcastle. A knackered looking man with a shopping basket of two meat joints and other groceries is stopped by a security guard as he leaves Sainsbury’s.
Agility PR Solutions
DECEMBER 12, 2018
The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content
Ishmael's Corner
DECEMBER 11, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.
PR Daily
DECEMBER 18, 2018
Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.
PR 20/20
DECEMBER 11, 2018
You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.)
Stephen Waddington
DECEMBER 11, 2018
More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle.
Agility PR Solutions
DECEMBER 13, 2018
Communications Conversations
DECEMBER 11, 2018
Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy.
PR Daily
DECEMBER 17, 2018
The changing landscape for communications pros has many looking to shore up reputations and combat fake news. Here’s how to quench an online firestorm and safeguard your business. The social media wave of misinformation has become a tsunami. How is your organization preparing? M.I.T.
Mark My Words
DECEMBER 13, 2018
PR expert Mark Borkowski, who has represented fellow jungle contestant Noel Edmonds, says a number of opportunities await Harry if he chooses to take them. “Harry Redknapp can do anything he wants now,” he told PA. “There will be calls coming in for openings, appearances.
Brand24
DECEMBER 13, 2018
Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business
Agility PR Solutions
DECEMBER 16, 2018
PR 20/20
DECEMBER 13, 2018
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.
PR Daily
DECEMBER 16, 2018
Your execs are demanding business value for their investment in communication. Your employees just want to have fun. Here’s how to find your way in the evolving world of internal communication in 2019.
Barokas
DECEMBER 17, 2018
Christmas is just a week away, and life is busy right now. There are parties to attend, shopping to do, gifts to wrap and projects to finish. Don’t worry, you’ll get it all done. Somehow we all always do.
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