Ronn Torossian
JULY 4, 2025
Learn how to align PR campaigns with customer personas to create targeted messages that resonate with specific audience segments and drive better results. The post Mapping PR Objectives To Customer Personas appeared first on.
Notified
JULY 3, 2025
“We never had an easy and digestible way to inform our global associates of our weekly news and happenings. The Notified News Brief completely changed that.
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Prowly
JULY 2, 2025
Your public relations strategy shouldn’t just “feel” effective—it should prove its value. In today’s data-driven world, understanding how to measure PR ROI is essential to link PR campaigns to real business results. PR ROI (Public Relations Return on Investment) shows how your public relations efforts are helping your business grow. You can measure it by looking at things like media mentions, website visitors, search engine rankings, and how much your brand stands out compared to others.
Agility PR Solutions
JULY 6, 2025
Clearly this has been a challenging start to 2025 for the majority of public relations firms around the world. However, based on a recent global survey conducted by the Public Relations Global Network (PRGN) firms and their clients must not lose sight of another challenge—a significant transformation in how companies perceive and develop brand influence. […] The post New PRGN research reveals what today’s brands must do to stay credible and connected first appeared on Agility PR Solutions.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
PR Daily
JULY 1, 2025
AIO is a wakeup call for PR pros. The rise of AI overviews (AIO) is rapidly changing online visibility, demanding that PR and communications professionals adapt their strategies or risk fading into obscurity. “AIO is like two-thirds of the page at this point…you’re literally disappearing into the shadows if you’re not addressing the issue,” Rochelle Thielen, CEO of Traject Data , said.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JULY 1, 2025
The integration of generative AI into search engines has quietly ushered in a seismic shift for newsrooms, and that disruption is now forcing brands and PR professionals to rethink how earned media works. As Google rolls out AI Overviews and AI Mode, users increasingly get their news in chatbot-style summaries. The result is fewer clicks to publisher sites, fewer pageviews, and an existential threat to traditional journalism.
Stuart Bruce
JULY 2, 2025
AI is undoubtedly transformative, but defining what this really means requires navigating a sea of over-hyped reports commissioned to help companies selling AI products and … © Stuart Bruce - Hype-free, realistic research on AI benefits was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.
Agility PR Solutions
JULY 1, 2025
Media outreach builds brand visibility through strategic connections with journalists and influencers. In 2025, PR tools streamline this process, saving time and boosting results. Here we look at the essential features to look for in media outreach tools, and practical tips for optimizing outreach campaigns. Why Media Outreach Tools Are Critical for PR Success Media […] The post 4 essential features to look for in media outreach tools first appeared on Agility PR Solutions.
PR Daily
JULY 1, 2025
Including X, Meta, TikTok and more. Happy July, PR pros and comms teams! Before you head out for the holiday, check out some updates to your favorite social platforms, including the use of more AI-powered tools to guide you on your quest for improved engagement and better content. Here’s what you need to know this week. X As a part of its broader strategy to boost ad revenue and improve the platform, X will soon move to charge advertisers based on the size of their ads in the feed, rather than j
Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader
Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.
Ronn Torossian
JULY 2, 2025
Learn how to create effective visual content for social media with tips on storyboarding, vertical video, platform-specific formats, branding and measuring success. The post Launching A Visual-First Communications Campaign appeared first on.
5W PR
JULY 7, 2025
Social media influencers shape consumer behavior and brand perceptions in powerful ways. Research shows that 89% of marketers find influencer marketing delivers comparable or better ROI than other marketing channels. As brands compete for attention in an increasingly crowded digital space, partnering with the right content creators helps build authentic connections with target audiences.
Reputation Us
JULY 2, 2025
Special RepBlog series authored by ReputationUs’s 2025 intern, Sydney Webb. Today’s political, social, and economic landscapes are unpredictable and ever-changing. As an industry dependent on public sentiment, changes in these landscapes are mirrored in public relations (PR). Therefore, today’s PR leaders must continue to grow alongside their audiences.
Agility PR Solutions
JULY 1, 2025
The PR and marketing world has undergone a seismic shift over the past decade. What once centered on press releases, media outreach, and article impressions has transformed into a complex web of digital storytelling, real-time engagement, and data-driven strategy. Today’s professionals aren’t just brand messengers—they’re brand builders, responsible for creating authentic connections with audiences who […] The post How PR and marketing are evolving in a digital-first era first appeared on
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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.
PR Daily
JULY 3, 2025
Why PR pros should be measuring more than numbers. Historically, PR success has been determined by metrics such as media coverage, impressions and engagement rates. But the need to connect communication strategies directly to an organization’s bottom line goes beyond numbers alone. The shift towards measuring business relationships, alongside traditional metrics, enhances strategic value and ensures that communication initiatives contribute to organized success.
Ronn Torossian
JULY 3, 2025
Learn how to transform email newsletters into powerful media channels that drive engagement and ROI with editorial content strategies and growth tactics The post How to Position Newsletters as Powerful Media Channels appeared first on.
5W PR
JULY 6, 2025
Social media has become an indispensable tool for defense technology companies looking to connect with stakeholders, showcase innovations, and manage their public image. With platforms like LinkedIn, Twitter, and YouTube offering unique opportunities for engagement, defense tech organizations must develop strategic approaches that balance transparency with security requirements.
Garrett Public Relations
JULY 2, 2025
Are you including trade publications in your PR strategy? Here are four reasons you should: 1) Your customers and your prospects are most likely looking at trade publications when they’re researching vendors to work with and buy from. 67% of executives surveyed say that having a presence in trade media The post Why Trade Publications Should Be Part of Your B2B PR Strategy appeared first on Garrett Public Relations.
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Agility PR Solutions
JULY 2, 2025
I’ve attended and led hundreds of public relations creative meetings during my career in the propaganda business. I’ve heard brilliant ideas, good ideas, bad ideas, silly ideas and outlandish ideas. Most often missing during almost 100% of the sessions was the suggestion of a stunt, a technique that I have used with great success. Over […] The post July 4th is the perfect day for a patriotic PR stunt—strategic tips here first appeared on Agility PR Solutions.
NewsWhip
JULY 3, 2025
2025 has seen a continued acceleration of fragmented media and rapid narrative shifts, further highlighting the need for precise real-time intelligence. At NewsWhip, we remain dedicated to empowering brands, publishers, and communications teams with industry-leading tools that simplify navigating this complex landscape. Here’s a look at our key releases this year.
Ronn Torossian
JULY 7, 2025
Learn how technical companies can build thought leadership by translating complex knowledge into clear insights, using strategic communication and visual tools for different audiences The post How To Build Thought Leadership In Technical Industries appeared first on.
5W PR
JULY 4, 2025
Patient stories shape how people understand and connect with healthcare technology. When Cleveland Clinic shared Mark’s journey with their remote monitoring platform, showing how it helped him recover from heart surgery at home, website engagement increased by 156% and appointment requests rose 48%. Real patient experiences like this demonstrate technology’s human impact while building trust in health innovations.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
PRSay
JULY 7, 2025
How can you write subject lines that so that people will open your emails? Here are nine scientific, proven-in-the-lab, research-based tips for getting people to open and read your email: Offer value. “Helpful words” — like can, deserve, do, get, go and you — increase opens, according Omnisend, the email marketing platform. Useful information — “news I can use to live my life better” — is also one of the top three reasons people share information, according to research by Chadwick, Martin Bailey
Agility PR Solutions
JULY 6, 2025
Our marketing and sales toolkits would be incomplete without trade shows. We love them for gathering leads, but these high-traffic events are an opportunity for much more than that. Trade shows are dynamic platforms for brand storytelling, stakeholder engagement, and long-tail PR amplification. Central to this opportunity is a tool often underutilized: trade show swag. […] The post Trade show PR: Turning swag strategy into post-event storytelling and stakeholder engagement first appeare
HMA Public Relations
JULY 3, 2025
Crisis or not, your internal comms matter. In a new Copper State of Mind episode, Abbie Fink is joined by Nikki Little of Detroit-based PRGN partner agency Franco to discuss how leaders can build a culture of trust and transparency that empowers and engages your team. Listen in!
Ronn Torossian
JULY 6, 2025
Learn how strategic packaging design and storytelling can communicate vision during leadership changes, build stakeholder trust, and create compelling media narratives. The post Using Packaging To Communicate A Clear Future Vision During Leadership Changes appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
JULY 7, 2025
Public relations strategies for gaming platforms need a fresh approach to connect with Gen Z and Gen Alpha audiences. These digital natives, born between 1997-2012 and 2010-2024 respectively, respond differently to traditional marketing methods compared to previous generations. Their media consumption habits center around mobile devices, social platforms, and authentic content from trusted voices.
Axia PR
JULY 1, 2025
who we are Our Team Our Platform Agency News Awards Fact Sheet Scholarship what we do Our Clients Services Portfolio Success Stories Video Testimonials FAQs resources Cost Calculator Axias Uniques Podcast PR Hack of the Week Blog Guides Webinars E-Books Training Paid Consultations contact us Hire Us Careers Review Us Request Speaker Offer products/services Misaligned communications: The PR killer By Jason Mudd July 1, 2025 Lessons from the Nintendo Switch 2 pre- and post-launch X hires third PR
Agility PR Solutions
JULY 2, 2025
Automation is the new normal in the business realm. And so are PR campaigns, as they are crucial to business growth and optimization. But how can you run effective campaigns in this new normal? Enter the world of marketing automation to supercharge your firm’s PR team. Automation is a game-changer that streamlines PR workflow in […] The post Tips for using marketing automation to supercharge PR campaigns first appeared on Agility PR Solutions.
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