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The Intersection of AI, Fake News, & Racial Bias | Business Wire Blog

Business Wire

In our webinar hosted with Black PR Wire, AI in the Black Community , a panel of experts discussed the role of artificial intelligence within several industries. Among the topics that sparked considerable interest were the implications of AI on misinformation and disinformation in journalism and how to combat racial bias.

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How to Introduce Public Relations Sustainability into Your Brand or PR Agency

Prowly

Your client is devoted to sustainability and follows the latest trends in corporate responsibility – and you have no idea how to bring those sustainable business practices into the spotlight. Or – the client doesn’t want to act sustainably, and you don’t know how to persuade him to incorporate it into strategy. Which of these […] The post How to Introduce Public Relations Sustainability into Your Brand or PR Agency appeared first on Prowly Blog.

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PR Perspectives on Effective Digital Marketing Strategies

Ronn Torossian

In today’s hyper-connected world, PR is no longer just about press releases and media events. People are swarmed with information left, right, and center, making it crucial for brands to foster authentic connections that are built on trust. This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

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What Your PR Agency Won’t Tell You (But Maybe Should)

ImPRessions - Crenshaw Communications

In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR firm Edelman Worldwide, after being criticized for representing fossil fuel interests, lied about working for the Koch Foundation.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

Just 2.6% of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? More specifically, the research found: “A board with one marketing-experienced director is associated with a 3-percentage point increase in total shareholder re

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The benefits of outsourcing marketing—and how to implement it into your business

Agility PR Solutions

If you’re struggling to fill marketing positions or meet your marketing goals, it might be time to look at the benefits of outsourcing marketing. Outsourcing marketing is quickly becoming recognized as a viable way for startups and SMEs to execute sophisticated marketing strategies without overstraining their resources. It enables businesses to offload marketing activities to […] The post The benefits of outsourcing marketing—and how to implement it into your business appeared first on Agi

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The Data Behind Disney’s Success – A Q&A with Jessica Bundy

NewsWhip

When I think of Disney, I think of stories about heroes, villains, music, and happily ever after. Clearly, there is a successful strategy in place. And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more.

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9 Digital Storytelling Examples You Should Know If You Work in PR

Prowly

We still get involved in great stories. We live characters’ lives, root for them during their journeys and development. And most of all – when they take up a challenge, fail and get back up. Now that is the secret sauce to lifting your PR campaign from simply good to terrific – digital storytelling. Sounds […] The post 9 Digital Storytelling Examples You Should Know If You Work in PR appeared first on Prowly Blog.

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How Public Relations Can Build Trust in the Age of Cybersecurity

5W PR

In the world of ones and zeros, data is the true crown jewel, and cyber security is an ever-evolving field protecting it from threats. Understandably, most people tend to hang onto their precious personal information, and one slip-up can transform a devoted customer into an unseen phantom in the digital world. That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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RepUs’s Casey Boggs To Present At The Annual Southern Police Institute Alumni Association Training

Reputation Us

The Southern Police Institute Alumni Association will celebrate its 72nd annual Training Conference on July 14-18, 2024 in Sheboygan, Wisconsin. This year’s SPIAA training theme, “Managing All Aspects Of the Critical Incident.” Casey Boggs, President and Chief Reputation Officer, of ReputationUs will be a featured speaker at the SPIAA Training to discuss the topic, “Reputation Management and Crisis Mitigation.” More information about SPIAA’s annual training is

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Social media users want more regulation, fearing misinformation will impact 2024 election

Agility PR Solutions

US congressmen and women aren’t the only ones questioning the validity of and risks associated with social media—with the House’s move to potentially ban TikTok nationwide, new survey research from media-engagement profile network Media.com finds that 70 percent of social media users are moderately to extremely concerned that misinformation will impact the 2024 U.S.

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The 5 Forms of Journalism

OnePitch

You need a strategy before you hit ‘send’ on that powerful PR pitch. Have you researched the journalist’s latest stories? Do you understand the journalist’s beat or their role within the publication?

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The Ultimate Guide to Press Release Tools – Top List for 2024

Prowly

They’ve gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client’s brand gets noticed. And the great information (and curse) is – now there are more tools than ever that allow PR pros to create and distribute press releases! Yes, great, […] The post The Ultimate Guide to Press Release Tools – Top List for 2024 appeared first on Prowly Blog.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How the ‘Watchful Waiting’ Framework can help your brand when faced with misinformation

NewsWhip

Dealing with fake news, misinformation, disinformation, and the dreaded “gray zone” of misunderstood facts has become part of the PR pro’s daily duties in recent years. To effectively prepare for this, communications professionals must understand the risks and develop an approach for detecting, evaluating and responding to issues when they do arise.

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“Nonprofit Power Hour.” Casey Boggs Presents on Reputation Management and Crisis Mitigation.

Reputation Us

The Center for Nonprofit Excellence: Louisville and Southern Indiana is conducting its inaugural “Nonprofit Power Hour” on March 27. Sponsored by Pinnacle Financial Partners. Casey Boggs, President and Chief Reputation Officer or ReputationUs, will present on the topic, “Reputation Management and Crisis Mitigation for Nonprofits.” The event is free.

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7 ways to leverage geocoding for targeted public relations: A strategic approach

Agility PR Solutions

In 2022, the marketing segment dominated the global industry in location intelligence applications, accounting for over 20 percent of the overall revenue. This figure underscores the cutting-edge benefits of location intelligence in upscaling sales and marketing campaigns and predicting outcomes. Location intelligence involves visualizing and analyzing geospatial data.

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Should you use a commercial newswire for news release distribution?

Axia PR

Editor’s note: This article was produced using automated technology and then edited and verified for accuracy by a member of Axia Public Relations’ editorial team. News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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All You Need to Know About PR Packages: Examples, Ideas and Strategies

Prowly

It doesn’t matter whether you’re a big fan of influencers’ PR package unboxing videos. What matters is if your potential customers are (and the chance for this is beyond high). PR packages are a powerful tool for brands to build relationships and generate buzz. This article unveils everything you need to know about crafting impactful […] The post All You Need to Know About PR Packages: Examples, Ideas and Strategies appeared first on Prowly Blog.

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#MediaMonday – Ellie Wolfe

HMA Public Relations

Meet Ellie Wolfe in the latest #MediaMonday feature! Ellie serves as the higher education reporter for the Arizona Daily Star in Tucson. Learn more about her experience working in media, the stories she is working on, what to pitch her and much more here.

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Kate Middleton’s Photo Controversy Is ‘Pretty Damning,’ Says U.K. PR Expert

Mark My Words

The People Over the weekend, photo agencies pulled the Mother’s Day image of the Princess of Wales, 42, who is recovering from abdominal surgery, and her children, citing concerns about manipulation. Princess Kate apologized in a personal statement released on Monday, saying, “Like many amateur photographers, I do occasionally experiment with editing.

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PR renaissance: Embracing authenticity in today’s dynamic marketing landscape

Agility PR Solutions

At a recent PRSA-LA event, I gathered with industry insiders and engaged in spirited discussions on the evolving role of public relations in the age of AI. As I spoke with one fellow PR professional, we arrived at a shared realization: PR is experiencing a resurgence in relevance, driven by the demand for authentic communication […] The post PR renaissance: Embracing authenticity in today’s dynamic marketing landscape appeared first on Agility PR Solutions.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Coffee with a Journalist: Andrea González-Ramírez, The Cut

OnePitch

Andrea González-Ramírez , a senior writer at The Cut. In this episode, Andrea discusses her role at The Cut covering systems of power and her approach to receiving pitches. She shares insights into managing her inbox, the types of pitches that catch her attention, and the kinds of sources she prefers to work with.

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PR Episodes 2024: The Prowly Event You Don’t Want to Miss

Prowly

Camera, lights, action! Prowly’s PR 2024 Episodes are here. What’s ahead of us? PR episodes is an online event where you can listen to PR discussions with hot industry names. What is more, you can absorb their knowledge straight from the comfort of your own couch. About 97% of last year’s event participants claim that […] The post PR Episodes 2024: The Prowly Event You Don’t Want to Miss appeared first on Prowly Blog.

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It’s Just Common Sense, We Need To Protect Our Kids Online

HMA Public Relations

After attending a recent presentation from Jim Steyer, founder and CEO of Common Sense Media, Abbie Fink shares insights on shaping a safer digital world for kids and families amidst the rise of artificial intelligence. Learn about the Common Sense AI Principles and how they can help in her latest blog post.

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Got a Fair Offer? Avoid Trying to Negotiate for More

Culpwrit

Q. I graduated three years ago and had three internships before landing an entry-level agency job last year. I’m not keen on that sort of client work, so I interviewed and was offered a job with a nonprofit organization. My agency job paid $38,000 a year and the offer is for $57,500. I’m really… Continue reading Got a Fair Offer? Avoid Trying to Negotiate for More The post Got a Fair Offer?

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The AI threat landscape: As adoption accelerates despite security shortfalls, 77 percent of companies identified breaches to their AI in the past year

Agility PR Solutions

Along with powerful technology like AI comes powerful threats—especially with the haphazard manner that many companies rushed to deployment without guidelines or even real knowledge of the risks they were taking. New research from AI models and assets security provider HiddenLayer highlights the pervasive use of AI and the risks involved in its deployment.

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Why your social media isn’t working with Holly Bishop | On Top of PR podcast

Axia PR

In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. She and Jason go into depth about how to avoid burnout for social media professionals, how to improve social media content, and why community engagement is so important. Tune in to learn more!

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Meghan and Harry ‘seized upon the welcome timing’ of Kate Middleton’s Photoshop scandal and ‘crashed’ the Diana Legacy Awards to launch the American Riviera Orchard lifestyle, say leading PR experts

Mark My Words

Daily Mirror Mark Borkowski, whose celebrity clients have included Sir Cliff Richard, Van Morrison and Graham Norton, said that the Sussexes have taken a leaf out of Kanye West and Bianca Censori’s playbook by ‘causing chaos left, right and centre’ He said Harry and Meghan’s urgent and over-riding need for money to support their expensive lifestyle coincided with a falling-off of support from super-rich friends in the United States where they have begun to generate ‘negativity’

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