Trending Articles

The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

PR Expanded

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

Andy Green explains the ‘Dublin Conversation’ and why we need to redefine and rejuvenate PR

PR Warrior

Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

Tools 233

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

Brand 204

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Proving ROI: How PR Measurement Can Take You to the Next Level

Agility PR Solutions

As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged.

Strategies For Building Sustained Trust From The World’s Leading Airlines

Melissa Agnes

These leading airlines showcase the power of focusing on the details of experience. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.

More Trending

Should you pitch a journalist via social media? These 3 journalists say no

Muck Rack

Should you pitch a journalist via social media? These 3 journalists say no

Lies, damned lies and facts

Stuart Bruce

It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact opposite, even more strongly than they did before.

Ethics 130

New research spotlights influencer impact on social purchasing

Agility PR Solutions

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 125

Get a Job in PR: Visit an Art Gallery, Network & Create Content

Prowly

There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR. The post Get a Job in PR: Visit an Art Gallery, Network & Create Content appeared first on Prowly Magazine. Public Relations public relations

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Important Planning Considerations from a B2B Content Marketing Study

Sword and the Script

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable.

B2B 103

Platinum: Celebrating the CIPR at 70

Stephen Waddington

Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book.

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach.

6 tips for revamping your business’ online strategy

Agility PR Solutions

To make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before.

MBS, and the million-dollar Saudi charm offensive you can’t ignore

Mark My Words

Middle East Eye. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with [link] more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money. The people I think are involved – they don’t come cheap.”

Course 120

7 reasons startups should outsource their PR efforts

PR Daily

Some clients seem smart and measure enough to do their own PR. They just don’t want to. Why would they outsource this task and incur the extra expense? Maybe because they feel their time is better spent elsewhere. There are many reasons organizations shouldn’t try to do their own PR.

How to ask a busy person for help

Stephen Waddington

Getting the attention of a busy person isn’t as hard as you’d think. The hard bit is persuading them to part with their time. You need to be well prepared, have a very clear request, and respect the individual’s time. Ask for ten minutes. You’ll always certainly get more but it shows that you mean business and have respect for the individual’s time. How to pitch Do your research. Read articles, books, blogs and social media feeds. Your pitch should be succinct and to the point.

Looking to 2019: Planning for PR Pros

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients.

Crisis 113

In the age of AI, consumers want brands to understand their emotions—here’s how

Agility PR Solutions

Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020.

3 Lessons Fractl Learned From Creating and Promoting Holiday Content

Buzzstream

What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape.

4 tips for a professional social media presence

PR Daily

Bad manners are everywhere—and these days it seems they're most often on display on social media.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

5 SEO Strategies You Can Use Right Now

Critical Mention

SEO 89

Burger King’s poignant anti-bullying campaign gets new social life

Agility PR Solutions

One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a smashed Whopper Jr.

USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement

PR News

With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued. The post USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement appeared first on PR News Blog.

5 things employees crave—but don’t get enough of

PR Daily

Humans are dazzlingly diverse, but we all share certain innate needs and desires. Employers would be wise to meet these primal emotional longings. Communicators, too, should be mindful of crafting messages that resonate on a more profound, meaningful level.

Making Magic at Max: Reflections on EDUMax and Adobe Max

Karen Freberg

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.

Tools 92

Four ideal locations to kick-start your PR career

Agility PR Solutions

Working within public relations opens up a wide variety of career opportunities. You could work as a crisis manager, or in marketing, and in many different industries around the world. Whatever your career path, the best way to start is to choose a city that has plenty of opportunities.

New start for 2019

Stephen Waddington

Six years, almost to the day, after joining Ketchum I’m calling it a day. During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer.

15 terrifying office specters to flee this Halloween

PR Daily

Halloween is upon us, and again dread spirits are rising from the realm of the undead to haunt workplaces across the land. Your workforce might think this holiday is an occasion for frivolity—decorating their cubicles, donning witch hats or setting out bowls of last year’s stale candy corn.

Film 125

5 Actionable Ways to Apply B2B Content Marketing Trends in 2019

PR 20/20

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”.

B2B 72

Picking up the Tab, Can I Deduct That?

Solo PR Pro

Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas is Meals and Entertainment.

Customer loyalty is critical—but only 40% of retailers currently measure customer retention

Agility PR Solutions

Consumer research has shown that a returning customer is less expensive to convert and has a higher average order value than a new shopper—so it’s no secret that returning customers are better for your business than new customers.

#MediaMonday – Chandler Peterson

HMA Public Relations

While it’s #MediaMonday, this post makes us feel like it’s #WineWednesday or #FoodFriday (is that a thing? It should be!). That’s because it comes to us from […]. The post #MediaMonday – Chandler Peterson appeared first on HMA Public Relations. PR and HMA PR