Trending Articles

How to Create Viral Content That Wants to Be Shared – in 6 Steps


Originally authored and published by PR Newswire’s Maria Perez [link] . You know the feeling: You see something on Facebook, Twitter, or Snapchat that you must share with friends.

Viral 79

10 Facts PR Influencers Know to Be True


Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live. Hosted by Deirdre Breakenridge of Pure Performance Communications, and joined by fellow panelists Shonali Burke and Shannon Furey, the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals […]. Industry Insights & Trends nasdaq PRInfluencers PR influencers PR trends

Trending Sources

GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR?

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Copyright Compliance for PR Professionals: The Basics

Critical Mention

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content.

Film 17

The Death (and Rebirth?) of the Media Contact Database


Sometimes a perfect storm comes together to signal that a technology is about to die - or undergo a radical shift or rebirth. Often that perfect storm takes the form of three elements coming together at the same time. Change is typically driven from a combination of technological, social, and economic factors. When all three come together, change is inevitable. Public Relations Measurement Pinpoint Contacts Media Contact Database

More than half of millennials say Instagram influences their purchases

PR Daily

Since Facebook purchased it in 2012, Instagram has grown to become a go-to platform for millennials who want to share photos and videos. In more recent years, it’s become the most powerful social platform for online shopping. New data from LendEDU shows that 52.9

4 Keys to Distributing Public Service Announcements


Public Service Announcements (PSAs) can be an excellent way to raise awareness for a nonprofit organization — to help bring their mission to life and drive intended actions to help support a cause. Although PSAs have been around since World War II and have been a tactical public relations mainstay for decades, the methods of distribution and best practices for PSAs have definitely evolved over the years.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

8 Innovative Ways to Think Big in Your B2B PR

B2B PR Sense

No matter your size, thinking big is pivotal to success in B2B PR. That is how you achieve thought leadership and brand recognition. It’s easy to think small -- to stay in your comfort zone, where you knock off a press release every once in awhile, and call it good.

B2B 18

Branded Video Content Ideas from J. Crew, LOFT and Man Repeller


When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer.

White House Is Shaping Public Perceptions of PR, Practitioners Say—and That’s Not Good

PR News

Has anything been repeated more in conversations and articles about the new administration in Washington, D.C., than the president’s mode of communications, Twitter? Maybe #fakenews, but that’s also a communications issue, right? And for a while, earlier in the administration, it seemed the most-talked-about White House official besides the president was Sean Spicer, the chief communicator. Speaking… Continued.

5 Instagram power tips to reach any demographic

PR Daily

Instagram has more than 700 million monthly active users, and 32 percent of all internet users have an Instagram profile. It’s not just younger consumers that PR and marketing pros can reach through the platform, either.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Behind the Headlines with Eliot Harrison


Eliot Harrison first joined MCS Healthcare Public Relations in 2005.

20 Key Resources That Will Keep Your B2B Business on Top of the Marketing Buzz

B2B PR Sense

B2B marketing is constantly evolving. It requires us to keep pace with new techniques and information if we want to stay ahead of the pack. What are some of the best B2B blogs and other resources that will keep you "in the know" where marketing is concerned?

PR Update on Social Media

HMA Public Relations

How can you improve your social media presence? Stop making these mistakes. Click below for more]. The post PR Update on Social Media appeared first on HMA Public Relations.

Answering Tough Media Questions and Still Making a Good Impression

Sword and the Script

Smaller companies often vie for media attention, but larger companies tend to pick and choose which media interviews they’ll take. This is a fairly significant shift in an organizational communications strategy.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

7 steps to better PR writing

PR Daily

Writing is often the linchpin of successful public relations campaigns. Words can still inspire and influence people and motivate action—but that’s easier said than done. PR writing differs from newspaper copy or novel prose, but basic principles of writing prevail.

10 insights from the Reuters Institute Digital News Report

Stephen Waddington

Fake news, business models and platform disintermediation are all issues raised by a report on the news business. The Reuters Institute Digital News Report 2017 is a study of the changing business of news based on a survey of more than 70,000 people in 36 countries. This year’s report is published against a backdrop of continuing concerns about how to fund journalism and the parasitic relationship between news organisations and platforms. Here’s are the key finding from the report. #1

How to Stop Spam Backlinks from Ruining Your Google Reputation


How to Stop Spam Backlinks from Ruining Your Google Reputation. Let’s play word association! What’s the first thing that comes to your mind when you hear the word “penguin”? If you’re thinking about a cute, flightless bird, then there’s nothing wrong with you, congratulations.

Trap of Complacency

HMA Public Relations

Don't fall into the trap of complacency. Whether you're climbing Mount Everest or your thinking strategically for a client. There's always another summit. Click below for more]. The post Trap of Complacency appeared first on HMA Public Relations.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

3 ways to sell yourself with an awesome elevator statement

Public Relations Sydney

As an entrepreneur or expert leader in your industry there are times, be it during an interview or while networking, when you need to be able to quickly, clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’.

8 ways it pays to build social media marketing campaigns

PR Daily

As social media marketing enters a level of unprecedented maturity, communicators who use it as a tool in their arsenal are starting to realize its benefit as a true revenue generator. Most social networks tend to curb the reach and influence a post can have if it is not promoted (i.e.

Micro-Influencers are #Trending – Here’s What You Need to Know

PR Couture

Written by Rebekah Carter. The chances are that, by now, you’ve heard of the benefits of influencer marketing when it comes to growing businesses as a PR professional or marketing expert. A great thing about influencers is that they allow you to borrow authority and market impact of other people within an industry and use it to show the value of the brand you’re working with.

Analysis spotlights need for greater public engagement in creative process

Stephen Waddington

New research published by Ketchum in conjunction with Fast Company is a klaxon for dissent and diversity as part of the creative process in public relations.

Social Media Support

HMA Public Relations

Social media support for customers is one of the greatest things about Twitter, Instagram and Facebook! It's easier than ever for users to get answers. Click below for more]. The post Social Media Support appeared first on HMA Public Relations. Featured Social Media twitter support twitter tools

How to Effectively Communicate Your Rebrand

Beyond PR

Change is in the air as many brands have undergone a makeover in recent months. As became Dotdash and the San Diego Chargers were relocated and renamed the Los Angeles Chargers, social media was bursting with thoughts and opinions on these rebrands.

4 phrases PR pros should never utter

PR Daily

Every industry has buzzwords and jargon we wish people would stop using. Marketers and PR agency pros are especially guilty of beating banal words and phrases into the ground. More frustrating, though, are the things we hear in our industry as reasons why a public relations program can’t or won’t work. Here are a few that drive me up the wall, along with how we can replace them: 1. “It’s It’s hard to measure that.”. It might be hard, but it’s not impossible.

Unconventional Official “Sponsors” for 30-year Anniversary

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Olympics does this. As does the World Cup. We figured that our 30-year anniversary should fall in line, recognizing a select group of “sponsors.” I say select group because a democratic process — hey, it’s still a viable concept — led to the final results. With that as the stage setting, here are the.more.

How to Develop a Voice & Style Guide for Your Social Media Team

PR Couture

Social media has evolved to become an integral part of our daily lives. Commercially, social media has also become one of the main tools companies use to directly target and reach consumers with measurable return.