Trending Articles

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Most public relations professionals know that a company’s reputation can be big factor in its long-term success. A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition.


Is a Career in Public Relations a Desk Job?

Ron Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.


#PR Expanded Guest Post: 3 Lessons I’ve Learned from Reinventing Myself as a College Professor

PR Expanded

A Guest Post by Ai Addyson-Zhang, Professor, Blogger & Consultant. I am a College Professor. I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States.


TCIP #060 – Managing The Fort McMurray Wildfire Crisis, With Jordan Redshaw

Melissa Agnes

Welcome to episode #060 of The Crisis Intelligence Podcast, with Melissa Agnes and Jordan Redshaw. The Horse River Wildfire that took place in Fort McMurray, Alberta, Canada, in May 2016 was unprecedented in Canadian history.


Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Freedom of Information is More Relevant Than Ever

HMA Public Relations

Today, March 16, is Freedom of Information Day. This day is an annual event held during Sunshine Week and celebrates the birthday of President James Madison. . The post Freedom of Information is More Relevant Than Ever appeared first on HMA Public Relations.


Presenting at #CASESMC: Discussing trends and takeaways for social media and higher education

Karen Freberg

I had the chance to present and attend the CASE Social Media and Community conference in New Orleans these past few days. This was a quick trip for me, but one I was very excited to make.


7 ‘soft skills’ all PR pros should master

PR Daily

To be successful in PR, you must have certain skills. Abilities like writing, research and communications are essential—and now, proficiency in areas like visual storytelling, analytics and measurement are becoming just as crucial.


New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. I was privileged to be invited as a CIPR board member to sit on a panel to discuss its findings.


Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How Far To Push Top Talent

Ron Torossian

Often, great leadership is about finding the balance between pushing followers to achieve their goals and making sure that they don’t end up overwhelmed and burnt out. Managers are just like anyone else in the workforce when it comes to stress.


Why You Should Enter Industry Award Programs

HMA Public Relations

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards! The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.


7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show.


3 ways to spot fake micro-influencers on social media

PR Daily

More and more marketers are choosing to work with micro-influencers (influencers with less than 10,000 followers) instead of big industry names to broaden reach and promote their products.


How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

18 Cognitive Biases that can Impact Public Relations

Solo PR Pro

Public relations professionals must often challenge perception to ensure that internal bias does not erode intended communication efforts. There have been many recent examples of disastrous results when bias is unchecked and communications campaigns are received negatively by a client's audience.


Ethisphere’s Global Ethics Summit Recap: Diversity as a Business Imperative


A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach.


Where Is The Qualified Workforce?

HMA Public Relations

Our work with communities and associations in the economic development realm expose us to a lot of information related to why businesses want to relocate to Arizona. In Arizona, many of those educated and available workers are coming from one of four places. The post Where Is The Qualified Workforce?


Top Tips on How to Build and Foster Relationships with Journalists


Learn what standards of conduct when working with journalists are an absolute must-have, what to avoid, and with what “sins” committed by the media people you will have to deal with. The post Top Tips on How to Build and Foster Relationships with Journalists appeared first on Prowly Magazine.


How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Infographic: What graphics design trends are hot in for 2018?

PR Daily

Are your visuals current enough to hold viewers’ attention? With the speed of change that drives online content creators, keeping your website fresh and engaging takes constant upkeep and redesigning. What was fashionable last year could tank your latest creations.


What the PESO model got wrong

Axia PR

3 reasons to change PESO for PR. The PESO model for segregating paid media, earned media, shared media and owned media has been around for years. Some PR and marketing professionals are adopting its communication framework to manage their efforts in reaching audiences. The PESO Venn diagram provides a holistic picture of the many channels that influence audiences’ buyer behavior in the decision-making process. Public Relations PESO


We’ve got a serious problem with bots in social media marketing

Communications Conversations

Lately, there’s been a lot of hand-wringing over the drop in Facebook usage. And while the big blue network is definitely priority number-one for most people when it comes to social media marketing, I think a much bigger issue is lying in the weeds.


#MediaMonday – Bill Dougherty

HMA Public Relations

It's #MediaMonday and you know what that means. This week's guest blog post comes from a true veteran of the industry, Trends publisher Bill Dougherty. The post #MediaMonday – Bill Dougherty appeared first on HMA Public Relations. Featured Media Monday


Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Being under the influence whilst remaining transparent

PR in High Definition

Influencer marketing has fundamentally changed both consumer purchasing decisions and brand comms strategies.


10 tips for promoting a more efficient company culture

PR Daily

As daylight saving time approaches, it’s a good time to think about, well, saving time. Employees are spending more and more time at the office, exceeding the standard 40-hour work week. However, increasing hours worked does not necessarily translate to increased efficiency.


Investing in Conferences is Key for 2018 and beyond!

Karen Freberg

The next few weeks are going to be pretty busy! Usually, my travel schedule for conference presentations are usually held at the same time over the summer. However, I am entering a period of the spring where I am going to four different conferences.


Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging

PR News

What a couple of days of news for communicators and brands. It’s difficult to know where to start. It’s hard to ignore the implications for messaging from the ousting of Secretary of State Rex Tillerson Monday. While a burning question is why did a secretary of state who allegedly called his boss a “f*^&#%$ moron!” ” during… Continued. The post Tillerson, United, the SEC, Bozoma Saint John—Your Week (so far) in Messaging appeared first on PR News Blog.


United Airlines Dog Disaster

HMA Public Relations

United Airlines has made headlines again—and not in a good way. Airline officials are calling United’s most recent blunder a “tragic accident" and now everyone is wondering how they plan on fixing it. The post United Airlines Dog Disaster appeared first on HMA Public Relations.


And finally… #3wordweather

PR in High Definition

With the recent snow and generally chaotic #BeastFromTheEast, it’s safe to say we’ve all gone a bit weather crazy. If you’re like us (or frankly if you live anywhere in Europe), your social media feeds were probably filled with snowy snaps and icy Instagrams as people braved the cold conditions to build snowmen and enjoy the unusual scenes at work (our office even made it into PR Moment !).


Q&A: How to build relationships with senior reporters

PR Daily

How can PR pros develop their media contacts into lasting friendships? To get the bottom of this problem, we talked with Devin Banerjee, the senior editor of financial services at LinkedIn and former Bloomberg reporter who spent seven years covering private equity deals.


5 Signs Your Press Release Isn’t Actually News


One of the worst parts of being a public relations professional can be educating your clients about what is news and what’s not


10 Marketing Lessons From Apple


I wasted years of trying every strategy I could find. And then that moment came. My search ended when I discovered the Apple approach. Why look for anything else when you can see the results of this market leader’s unique methods?