Expert insights. Personalized for you.
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. MORE
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane? MORE
Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Felicia Blow, APR. Location : Franklin, Va. Current job title : Associate Vice President for Development/Director, Hampton University’s $150 Million Comprehensive Campaign. MORE
This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner. Many organizations have struggled to preserve work culture amid the COVID-19 crisis. MORE
Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. MORE
Are Twitter users an accurate reflection of real public sentiment MORE
Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them. MORE
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end. MORE
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. If you think search engine optimization isn’t for PR pros, think again. MORE
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it! MORE
Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then. MORE
Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility. MORE
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday. For brands looking to grab bigger audiences, a celebrity partnership can often be the prefect play. But what if a celebrity is already a fan? MORE
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.” MORE
Here’s what this agency leader argues will be the essential tools and tactics for industry success in the future. What are the strategies that will be your focus for 2021? Will earned media take center stage? MORE
The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns. MORE
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. If you’re like me, you probably joined TikTok at the start of the pandemic. MORE
Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new research from Boston Consulting Group (BCG). MORE
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think. MORE
an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. Hey, I get it. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world. MORE
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud. Cision Product News MORE
Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value. MORE
In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them. Comms Best Practices MORE
Caitlin Dickerson to join The Atlantic in the New Year, Mike Murphy promoted at Protocol, and more. Media Blog MORE
Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations. MORE
Ayesha Tandon is now Science Journalist at Carbon Brief; Helen Knapman joins Money Saving Expert as Assistant Editor, News and Investigations; Kashmira Gander is now Acting Science Editor at Newsweek. Media Blog MORE
The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn’t cheap; it can cost a considerable amount of money. MORE
It's #MediaMonday! Today's feature comes from Danielle Williams - or as most of you know her - Diva Danielle who is the current host of Community Link AZ. Get to know more about her! The post #MediaMonday – Danielle Williams appeared first on HMA Public Relations. MORE
Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success. MORE
Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once. MORE
Ronn Torossian
NOVEMBER 23, 2020
Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2020
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would.
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ImPRessions - Crenshaw Communications
NOVEMBER 19, 2020
Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it!
PR Daily
NOVEMBER 18, 2020
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. If you think search engine optimization isn’t for PR pros, think again.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
The Resolution Blog
NOVEMBER 16, 2020
Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
NOVEMBER 16, 2020
With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end.
PR Daily
NOVEMBER 19, 2020
Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. If you’re like me, you probably joined TikTok at the start of the pandemic.
Cision
NOVEMBER 19, 2020
Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud. Cision Product News
Agility PR Solutions
NOVEMBER 16, 2020
Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Ronn Torossian
NOVEMBER 17, 2020
The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.”
ImPRessions - Crenshaw Communications
NOVEMBER 18, 2020
Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings.
PR Daily
NOVEMBER 20, 2020
This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner. Many organizations have struggled to preserve work culture amid the COVID-19 crisis.
Cision
NOVEMBER 17, 2020
In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them. Comms Best Practices
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Agility PR Solutions
NOVEMBER 22, 2020
Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once.
HMA Public Relations
NOVEMBER 20, 2020
Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.
Sword and the Script
NOVEMBER 17, 2020
Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility.
PR Daily
NOVEMBER 18, 2020
Here’s what this agency leader argues will be the essential tools and tactics for industry success in the future. What are the strategies that will be your focus for 2021? Will earned media take center stage?
Cision
NOVEMBER 19, 2020
It's holiday time, and you've got to fill the news site. We've got some releases that will help. Media Blog
Agility PR Solutions
NOVEMBER 17, 2020
The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn’t cheap; it can cost a considerable amount of money.
PRSay
NOVEMBER 17, 2020
Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Felicia Blow, APR. Location : Franklin, Va. Current job title : Associate Vice President for Development/Director, Hampton University’s $150 Million Comprehensive Campaign.
Muck Rack
NOVEMBER 18, 2020
How to succeed as a freelance writer, according to these experts
PR Daily
NOVEMBER 20, 2020
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?
Cision
NOVEMBER 19, 2020
Ayesha Tandon is now Science Journalist at Carbon Brief; Helen Knapman joins Money Saving Expert as Assistant Editor, News and Investigations; Kashmira Gander is now Acting Science Editor at Newsweek. Media Blog
Agility PR Solutions
NOVEMBER 16, 2020
Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new research from Boston Consulting Group (BCG).
Culpwrit
NOVEMBER 17, 2020
The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns.
Muck Rack
NOVEMBER 17, 2020
Are Twitter users an accurate reflection of real public sentiment
PR Daily
NOVEMBER 19, 2020
Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday. For brands looking to grab bigger audiences, a celebrity partnership can often be the prefect play. But what if a celebrity is already a fan?
Cision
NOVEMBER 18, 2020
Caitlin Dickerson to join The Atlantic in the New Year, Mike Murphy promoted at Protocol, and more. Media Blog
Agility PR Solutions
NOVEMBER 18, 2020
Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them.
Critical Mention
NOVEMBER 20, 2020
Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value.
HMA Public Relations
NOVEMBER 16, 2020
It's #MediaMonday! Today's feature comes from Danielle Williams - or as most of you know her - Diva Danielle who is the current host of Community Link AZ. Get to know more about her! The post #MediaMonday – Danielle Williams appeared first on HMA Public Relations.
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