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Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

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Display or Search Network?

Ronn Torossian

Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.

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How To Craft A Winning Award Submission

ImPRessions - Crenshaw Communications

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. Earning an industry award can position a company as a leading employer, an innovative partner, or the maker of an outstanding product.

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10 ways to get media attention during this pandemic

PR Daily

Here’s how reporters say you can get their attention during these turbulent times. One of the biggest challenges for PR professionals now is conveying stories and trends that resonate with journalists. Since the pandemic, news cycles and media consumption have shifted dramatically.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Barcelona Principles 3.0 for the measurement and evaluation of communications

Stuart Bruce

The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0

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Mis- or Dis-Information?

Ronn Torossian

Aside from the stress, anxiety and isolation brought on by the pandemic, the public has also had to deal with determining if what they’re hearing and seeing in the media and/or online is true or false, or various shades of both.

KFC vs. Popeyes: Which brand wins on social media?

Awario

KFC and Popeyes have long been the stars of the fast-food scene. While the two brands are fighting for customers in the U.S. and overseas, we took a look at what social media has to say about them

4 steps for adopting a ‘diversity first’ practice in PR

PR Daily

Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots. PR pros, it’s time to put your money where your black square box on Instagram was “standing in solidarity with #BlackLivesMatter.”

6 social media metrics you should invariably track

Brand24

Not sure how to keep track of your marketing activities? We might have something for you. Here are 6 social media marketing metrics you should track.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Glossary of social media measurement terms

The Resolution Blog

Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too.

Is PPC Back?

Ronn Torossian

If famous American vaudeville comedian W.C. Fields was alive today and recited what he was quoted as saying some 90 years ago, “I used to be indecisive. Now I’m not so sure,” he likely could be referring to the future of PPC, or pay per click. PPC fell sharply the first few weeks after the […].

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Ofcom report: lockdown Internet usage up but only by 30 minutes

Stephen Waddington

The latest Ofcom data records increased lockdown internet usage but not by as much as you think. The bigger question is whether media habits will change long term. I’m preoccupied at the moment by the question of whether the behaviours that we’ve adopted during lockdown will stick long term.

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How COVID-19 has taught comms pros to lean into their strengths

PR Daily

The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others. The pandemic forced marketing teams far beyond their comfort zones.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The digital future we’ve been predicting is here—and brands better take notice

Agility PR Solutions

Over the last few months we’ve undergone a pandemic-induced acceleration toward digital transformation that has propelled our society forward into a new reality, guided by emerging technologies and a near-total digital workforce.

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

Good comms: a COVID-era asset

Prakkypedia

Organisations which already had PR assets in place would have been in a better position to communicate during COVID-19. These PR assets could include: A good understanding of their key stakeholders and publics (customers/audiences).

Business thriving during COVID? Promote with caution

The Stalwart Blog

Well, COVID is shutting down businesses again as we talked about last week. Yet some businesses continue to do well, even thrive! If you own such a company, congrats! But how do you position it without sounding opportunistic or boastful? Doing so can create your own Crisis PR situation.

What future PR pros want brands to know about DE&I

PR Daily

Young consumers and employees are leading a revolution around equity and inclusion in the workplace. Here’s what they have to teach their future employers and clients.

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Why Clear Communication Matters Now More Than Ever

Garrett Public Relations

Communicating clearly with your customers has never been more important. Here's some advice to help you get the messaging right. The post Why Clear Communication Matters Now More Than Ever appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Ethics and ghostwriting

Axia PR

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism.

Targeting the right publications to maximize your links

Agility PR Solutions

While some agencies might rely on large-scale mail merges and bulk outreach to secure backlinks, placing content with journalists has to be more than a numbers game if you want to be able to meet higher KPIs and faster turnaround. Brute force, after all, can only go so far.

A Conversation with Jason Michael, VP Consumer Tech

Barokas

Like our client Techstars, Barokas Communications abides by the motto of “Give First.” This rule of thumb manifests itself perhaps most visibly in the time we provide helping seed and early stage startups understand the why, the when and the how to engage with a PR partner.

A first look at the Barcelona Principles 3.0

PR Daily

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. The Barcelona Principles have gotten a facelift for 2020, five years after the last update in 2015 and 10 years after the principles were first introduced in 2010.

Tesla on social media: the chaotic force of Elon Musk

Awario

Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it

7 Ways PR and Marketing Go Hand In Hand

Critical Mention

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together.

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4 tips for increasing productivity in your PR department

Agility PR Solutions

An effective public relations department handles the image of a company and maintains it to a high standard in the eyes of the public, employees, investors, and stakeholders alike.

Growing out of lockdown: how to scale an agency

Stephen Waddington

COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021.

How Nationwide Children’s Hospital is addressing racism and advocating for health equity

PR Daily

By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity. For Nationwide Children’s Hospital , an integral part of its mission to keep all children healthy is standing against systemic racism.

Are commercial newswires effective for public relations?

Axia PR

Commercial newswire services charge companies to distribute their news. The big players in this space – at least in the U.S. – are Business Wire, Cision PR Newswire, Cision PR Web, GlobeNewswire, etc. These are often confused with newswire services also known as news agencies.

Professional services branding: What are they saying about your firm when you’re not in the room?

Muck Rack

Professional services branding: What are they saying about your firm when you’re not in the room

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Media pulse: Public wants Congress to save local and diverse media

Agility PR Solutions

The Multicultural Media & Correspondents Association (MMCA) recently released national opinion survey results showing overwhelming public support for Congressional relief efforts to save diverse and local media impacted by COVID-19.

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