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Exploring the Evolution of Hispanic Media | Business Wire Blog

Business Wire

In honor of Hispanic/Latinx Heritage Month (September 15 - October 15), Business Wire and their LatinoWire media partner Impremedia, are hosting a panel discussion on The Latinx Media Landscape in 2023.

Media 293
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What Competitor Insights Should Comms Professionals Look For and Why? 


For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. With so much information existing on your competitors, we’ll also do a deep dive into the specific insights you should be focusing your attention on.

Analysis 221

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What is X: Understanding Elon’s Rebrand of Twitter

Ronn Torossian

Before Elon Musk’s remarkable $44 billion acquisition of Twitter last year, the popular billionaire had already been discussing the concept of building an all-encompassing service that would be called X. Musk’s vision for X was vast and undefined, showcasing his typical ambitious and visionary mindset. In July, during a weekend, Musk took a significant step […] The post What is X: Understanding Elon’s Rebrand of Twitter appeared first on.

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How to Use Threads For B2B PR

ImPRessions - Crenshaw Communications

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.

B2B 177
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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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ChatGPT scams are increasing exponentially: How to avoid them

Agility PR Solutions

It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the diverse methods hackers are now employing to breach systems, steal sensitive information and automate complex […] The post ChatGPT scams are increasing exponentially: How to avoid them appeared first on Agility PR Solutions.

How To 174

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Audience identification is the essential first step for all marketing and communications

Sword and the Script

The first step in any effective marketing or communications program is audience identification. Audience identification is the process of understanding an audience – their hopes, fears, motivations, influences, questions, problems and aspirations and the language they use to express all of those things. Any strategy, positioning , messaging and differentiation must start with the audience.

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Research, Communication Crucial Before Collaborating With Influencers


Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S. Navy was criticized by numerous lawmakers, veterans organizations and media outlets for its collaboration with an enlisted sailor and social media influencer who identifies as non-binary and performs

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RepUs To Conduct Reputation Management Workshop for 30+ U.S. Police Departments

Reputation Us

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course. Taking key lessons from the corporate world and applying them to law enforcement, the workshop (“Law Enforcement Reputation Management and Crisis Mitigation : Enhancing Police Department Reputations and

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Kindness feels good—and also drives business success: Here’s how

Agility PR Solutions

Just like mother always said, a little kindness goes a long way—for people, and also for businesses. Newly updated research from management consultancy Baringa finds that companies considered kind are more likely to experience stronger growth—throughout the 2020s, those with a reputation for kindness were 35 percent more likely to have doubled their earnings before […] The post Kindness feels good—and also drives business success: Here’s how appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. But if your campaign failed to drive results, perhaps it needs more intensive aid from the PR team. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns.

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How to Write a Crisis Press Release (Examples and Templates)


Crisis communication can make or break a brand’s reputation, whether it’s a product recall, a data breach, a natural disaster, or a public relations nightmare. This is where the power of a strong press release comes into play. What is a crisis press release? A crisis press release is a formal written statement issued by […] The post How to Write a Crisis Press Release (Examples and Templates) appeared first on Prowly Magazine.

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Six PR Facts Every Vehicle Technology Supplier Should Know About CES 2024

Bianchi Biz Blog

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Because of this fact, it is important for the vehicle technology providers and automotive mobility suppliers we serve to fully understand the media relations / PR landscape of this massive event for several reasons: To ensure a successful experience; To set realistic targets; and To appropriately manage executive expectations about media attention your company may or may not garner at the s

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Key Elements For Leaders During Challenging Times

The Hoyt Organization

Leaders have dealt with disruptive and unpredictable times for the past few years. First came the pandemic, then the Great Resignation, which led to all-time high labor shortages. Most leaders have had to revamp policies to meet employee demands for friendlier and more flexible workplaces. The challenging part amid all this chaos is that leaders must embrace uncertainty, which is not natural or easy to do while dealing with personal challenges such as stress and burnout.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C consumers

Agility PR Solutions

For marketers, B2B has always been a different animal—it’s a challenge that requires sharper focus as it’s typically a higher-end product marketed to a much narrower group of well-informed prospects. But new research from open SaaS ecommerce platform BigCommerce turned up an interesting finding: these buyers are starting to sound off about things like basic […] The post Worst of both worlds: B2B marketers are feeling the pressure of new audience expectations, which now mirror those of B2C

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Humans Needed More Than Ever – new AI in PR report from CIPR

Stuart Bruce

AI is not a threat to the jobs of PR professionals, but it is a threat to the jobs of PR professionals who don’t use … © Stuart Bruce - Humans Needed More Than Ever – new AI in PR report from CIPR was first published on Stuart Bruce's Stuart Bruce PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Predictive analytics in PR: Your media monitoring crystal ball


So, let me get one thing out of the way — we’re not psychic. We’d never claim to be capable of seeing into the future. When it comes to predicting the trajectory of a story though… that’s a different question. The days of relying solely on hindsight to understand media trends are both literally and figuratively behind us. With predictive analytics, we now have the power to foresee the trajectory of news stories — creating an entirely new era of proactive communications strategies and foresight.

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How to Tap Into Culture for Travel PR Strategies


In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals. Tapping into culture for travel PR strategies requires a thoughtful approach that combines authenticity, storytelling, and engagement to create memorable and immersive travel experience

Travel 78
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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A critical friend to the PR industry

Steve Barrett on PR

As the great and good of global PR, politics, nonprofits and business gathered in NYC this week it was a wonderful chance to celebrate PRWeek’s silver anniversary in the U.S. and contemplate another 25 years.

Industry 104
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Tips for turning exceptional customer experiences into brand advocacy

Agility PR Solutions

Brand building is like a coin—it has two sides. One is all about building customer loyalty, while the other (and equally important) is creating brand advocates. Brand advocates are happy customers who step up the game for you by spreading good words about your brand. It is human psychology to believe a peer who has […] The post Tips for turning exceptional customer experiences into brand advocacy appeared first on Agility PR Solutions.

Brand 104
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What’s Changing in the AP Stylebook for 2024?

HMA Public Relations

The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!

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How to Build a Media List in 5 Minutes


Building the right media list is crucial for effective public relations and media outreach. A media list is a targeted database of journalists, reporters, and other media professionals covering topics relevant to your business or organization. A well-curated media list ensures that your pitches can reach the right audience. And, having a smaller list allows you to personalize your pitch.

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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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What Matters in an Interview


By Erica Swerdlow In the past 30+ years of working in public relations and communications, specifically at agencies, I have had the complex but rewarding task of hiring people in all types of positions; complex because it has always been difficult for me to find the right formula that helps find the right fit,… Continue reading What Matters in an Interview The post What Matters in an Interview appeared first on Culpwrit.

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The SEO impact of commercial newswire releases

Axia PR

Commercial newswire news releases may be an asset, but they must be used judiciously. Companies often use commercial newswire services to distribute news releases with the goal of securing media placement and reaching a wider audience. But do these paid distribution services actually help with search engine optimization? The short answer is yes, but there are caveats.

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The future of content management is in collaboration—6 ways to interlock them

Agility PR Solutions

The modern business environment widely recognizes remote working as a practical and advantageous mode of operation. In fact, studies show that remote work productivity increased by 47 percent during the pandemic and today’s workers—as much as 87 percent—would take the chance to work remotely. Purposeful workflows that support remote working environments are a necessity, including […] The post The future of content management is in collaboration—6 ways to interlock them appeared first on

Study 100
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Interview Tips – It’s Not Always How You Answer the Questions

HMA Public Relations

The little things often make a difference on which job candidate rises above the others. In this blog post, Scott Hanson shares how some employers go beyond the resume and cover letter to determine who gets the job. Read more!

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Coffee with a Journalist: Bree Fowler, CNET


Bree Fowler is a Senior Writer at CNET where she specializes in digital security and privacy. Bree also covers smartphones, wearable technology, and other emerging tech.

Privacy 89
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively. A new study published by the Chartered Institute of Public Relations (CIPR) reports that human skills are irreplaceable in public relations work requiring senior-level judgemen

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7 Questions to Ask a PR Pro Instead of, “Who Do You Know?”

Garrett Public Relations

Looking for earned media coverage? It's not all about who a PR person knows. The post 7 Questions to Ask a PR Pro Instead of, “Who Do You Know?” appeared first on Garrett Public Relations.