Trending Articles

The GOAT of Customer Service

Ronn Torossian

In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation.

Back to the Future of PR and Marketing: Cision Acquires Brandwatch

Cision

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence. US Blog

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Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times.

B2B 209

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why The Equilar Communications Team Moved from Cision to Onclusive Pro

Onclusive

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The Growth of Intelligence and How It Is Vital

Ronn Torossian

Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. Here’s how the team has modernized the annual feature. For nearly nine decades, Time grabs readers’ attention with its “Person of the Year.”.

Crenshaw Promotes Team Members

ImPRessions - Crenshaw Communications

To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor.

B2B 190

PR Coverage May have a Bigger Influence on SEO than Links 

Sword and the Script

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords.

SEO 122

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Coca Cola Debacle

The Proactive Report

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act.

Digital Advertising Risks

Ronn Torossian

It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable.

A guide to more inclusive mentoring

PR Daily

A leadership expert shares tips on sparking and sustaining a meaningful relationship with someone who doesn’t look like you. Mentoring is one of those wonderful things that benefits everyone involved.

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Blowing one’s own horn—an option for PR in days of declining media opportunities

Agility PR Solutions

With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options?

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

10 Questions to Ask Before You Publish a New Blog Post

Cision

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps! Media Blog

Plagiarism is a High-level Risk

The Proactive Report

Guest post by Britni Oscar. Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing.

A Tech Service to Help You Find Your Golden Coverage Hit

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Brooklynn Loiselle, Account Coordinator If you were offered one golden egg or 100 normal eggs, which would you take?

5 ways to make your social media content sparkle in 2021

PR Daily

Authenticity is a well-worn buzzword for communicators—but what does it look like in the current online landscape? If there is one guarantee about working in social media, it’s that change is inevitable.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Evolving social marketing and media trends in 2021

Agility PR Solutions

Social media platforms introduce new features and change their algorithms consistently to keep up to date and keep up with app feature trends to further improve your apps’ popularity. These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers.

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Understanding social media influence on B2B purchase decisions

Awario

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

B2B 99

Clubhouse for PR professionals – the ultimate guide to success

Stuart Bruce

Friday Roundup: Media Moves at The Atlantic & The Boston Globe, Promotions Announced Across Multiple Outlets

Cision

Tim Alberta joins The Atlantic, Monica Davey, Julie Bloom, others promoted at The Times, and more. Media Blog

Media 131

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What an ‘interconnected’ approach to PR looks like in 2021

PR Daily

To ensure you are breaking down silos between teams, one PR pro says you must become the ‘question master.’. Many agencies claim to be integrated but continue to struggle at reaching consumers across media in a way that drives results. Today, integration is basic table stakes.

Mobile 124

Influencer marketing statistics you should know in 2021

Agility PR Solutions

During the past year, buyer journeys have shifted significantly because of a COVID-driven rush toward ecommerce.

12 best social media listening tools for tracking brand mentions

Awario

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

Tools 78

“Lou, You Know What Your Problem Is?”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Years ago we resigned a big brand account in the consumer electronics space. I think the statute of limitations has run out, 10+ years, so I can share the name.

UK Media Moves including GB News, Employee Benefits, The Sun and more

Cision

GB News announces multiple appointments ahead of launch; Employee Benefits appoints Kavitha Sivasubramaniam as Acting Editor; Adam Storer promoted to Senior SEO Editor at The Sun. Media Blog

SEO 139

Approach Marketing’s Megan Shroy: ‘Take care of yourselves’

PR Daily

The agency founder and president offers her insights on maintaining boundaries between life and work and what success will look like for PR pros in the days ahead. For many PR pros, self-care has been the biggest lesson learned from the past year of crisis and disruption.

5 tips to find your industry voice and put yourself on the market

Agility PR Solutions

Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level. Whether you work in marketing, advertising or otherwise, putting yourself on the market begins with brand positioning.

How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency

Muck Rack

How Kim Bode is ‘finding comfort in the uncomfortable’ at her integrated communications agency

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