Trending Articles

PR and Journalism – Symbiotic or Divided?

Ronn Torossian

Although most people associate him with circuses, P.T. Barnum is also acknowledged by many experts as being one of our country’s first successful PR practitioners. PR’s come a long way since then.

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would.

Trends 156

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. But PR professionals shouldn’t be so quick to dismiss it!

3 ways PR pros can win with SEO and analytics

PR Daily

Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content. If you think search engine optimization isn’t for PR pros, think again.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A super-simple explanation of how your PR is boosting your client’s results on Google

The Resolution Blog

Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry. While there is a technical element to it, PR plays a bigger role than you may think.

Google 170

More Trending

PR Messaging Shifts in a Post Pandemic World

Ronn Torossian

With some counties and countries facing and dreaded “second wave” of coronavirus outbreaks, while some of us are still fighting the first one, it can feel like this pandemic will never end.

Agency 212

Why and how to use inclusive design for social media

PR Daily

Information distributed through social media is only as effective as the number of people who view it, and inaccessible content excludes a large segment of readers and viewers. If you’re like me, you probably joined TikTok at the start of the pandemic.

Introducing Cision's New Analytics Dashboards and Interactive Reports

Cision

Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud. Cision Product News

6 tips for managing an effective digital growth strategy

Agility PR Solutions

Leading an effective digital growth strategy is on the top of most business owners’ and managers’ priority list in 2020, with most businesses now focusing on their online avenues to achieve success.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Creative Testing Delivers

Ronn Torossian

The person acknowledged as the “Father of Advertising,” David Ogilvy, founded advertising giant Ogilvy & Mather in 1948. Before dying in 1999, one of the memorable sayings he left behind was, “Never stop testing, and your advertising will never stop improving.”

10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Unique, disruptive, innovative. From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. They wind up in pitch decks, tech journalists’ inboxes, and in business meetings.

B2B 172

Carve Communications’ David Barkoe on staying positive for 2021

PR Daily

This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner. Many organizations have struggled to preserve work culture amid the COVID-19 crisis.

Measuring ROI: Avoiding Catastrophic Cost Through PR’s Crisis Counseling

Cision

In PR, we often speak of proving the value of PR and generating a positive PR return-on-investment (ROI) as if the two are interchangeable. We need to differentiate them. Comms Best Practices

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What businesses need to know about hiring a PR firm

Agility PR Solutions

Starting your own business entails many things. Being the head of a company means that you’re responsible for overseeing everything, and you can’t be everywhere at once.

Tools 90

Welcome Justin Liggin to the HMA Team

HMA Public Relations

Welcome Justin to Team HMA! Justin is in his senior year at Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In his spare time, he enjoys traveling and watching tennis. The post Welcome Justin Liggin to the HMA Team appeared first on HMA Public Relations.

Can B2B Build Credibility with Content Marketing?

Sword and the Script

Diligence and accuracy in owned media publishing allows B2B to foster a relationship with a subscribed audience and build credibility for the organization in the process. One of the occasional critiques of content marketing I hear from PR professionals is that content lacks credibility.

B2B 93

The Hoyt Organization’s founder: ‘PR isn’t just PR anymore’

PR Daily

Here’s what this agency leader argues will be the essential tools and tactics for industry success in the future. What are the strategies that will be your focus for 2021? Will earned media take center stage?

Ethics 144

Evergreen Content to Help You Meet Holiday Writing Deadlines

Cision

It's holiday time, and you've got to fill the news site. We've got some releases that will help. Media Blog

7 ways to measure the success of a PR campaign

Agility PR Solutions

The impact of a PR campaign can be hard to track. Mainly because unlike other forms of promoting your brands like online advertising, PR efforts have no specific analytic metric that can be used to measure their success. And PR isn’t cheap; it can cost a considerable amount of money.

Meet PRSA Board of Directors Nominee Felicia Blow, APR

PRSay

Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Name : Felicia Blow, APR. Location : Franklin, Va. Current job title : Associate Vice President for Development/Director, Hampton University’s $150 Million Comprehensive Campaign.

How to succeed as a freelance writer, according to these experts

Muck Rack

How to succeed as a freelance writer, according to these experts

How To 118

How to navigate the year of ‘social media hesitation’

PR Daily

With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?

UK Media Moves including Carbon Brief, Money Saving Expert, Newsweek and more

Cision

Ayesha Tandon is now Science Journalist at Carbon Brief; Helen Knapman joins Money Saving Expert as Assistant Editor, News and Investigations; Kashmira Gander is now Acting Science Editor at Newsweek. Media Blog

Media 120

6 factors that determine the success rate of digital transformations

Agility PR Solutions

Even as COVID has amplified the need for companies to implement successful digital transformations, most transformations fail—but making sure that six critical success factors are in place can reverse the odds of success from 30 percent to 80 percent, according to new research from Boston Consulting Group (BCG).

Tips for Entering the PR Field During the Pandemic

Culpwrit

The entire job market has been impacted by the pandemic, and the PR industry has felt its effects deeply. Some PR agencies have been working overtime to showcase their clients’ COVID-19 protocols and issues, while others had to furlough employees during client downturns.

Are Twitter users an accurate reflection of real public sentiment?

Muck Rack

Are Twitter users an accurate reflection of real public sentiment

5 lessons on activating celebrity superfans

PR Daily

Ice cream company Carvel created an uplifting moment and helped one of its best-known fans celebrate an important birthday. For brands looking to grab bigger audiences, a celebrity partnership can often be the prefect play. But what if a celebrity is already a fan?

Web 128

Media Moves at The Atlantic, Protocol & Business Insider, Harper’s Bazaar Hires Digital Director

Cision

Caitlin Dickerson to join The Atlantic in the New Year, Mike Murphy promoted at Protocol, and more. Media Blog

Media 120

Using the power of PR to boost your digital marketing efforts

Agility PR Solutions

Digital marketing is on the rise. Estimates show that companies are now spending billions of dollars on it, and the amount is projected to increase. Naturally, with the numbers behind that kind of investment, businesses will want to make sure digital marketing is making an impact for them.

Understanding the Value of Social Influencers

Critical Mention

Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. On average, the earned media value for campaigns with influencers is $5.20 for every dollar invested. Some companies have even seen upwards of $18 in earned media value.

#MediaMonday – Danielle Williams

HMA Public Relations

It's #MediaMonday! Today's feature comes from Danielle Williams - or as most of you know her - Diva Danielle who is the current host of Community Link AZ. Get to know more about her! The post #MediaMonday – Danielle Williams appeared first on HMA Public Relations.