The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy. MORE
O fcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK. MORE
What with vacation and busy travel in the month of July, I did not post as I committed to do on the second Tuesday of each […]. Featured Tip for Tuesday #TipForTuesday Developing the Leader Within You leader Leadership Tuesday MORE
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now. MORE
I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK! MORE
In the technology PR sector, it’s our dream to have a client CEO deliver the keynote speech at a major conference, or to appear on a panel with illustrious peers. Executive speaking opportunities offer great visibility, built-in media coverage, and contact with prospective customers. MORE
Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy. MORE
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup. MORE
As corporate crisis aficionados know, the reputational collapse of the 3rd largest pizza delivery chain in the world reached its tipping point when founder and CEO John Schnatter, the personification of $1.7 MORE
In this data-driven age, marketers and PR communicators have discovered that it’s pretty easy to gather all kinds of stats about your opens, click-throughs, likes, follows and innumerable other quasi-metrics for analysis—way too many, in fact. MORE
Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with. MORE
Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season. MORE
In relation to other marketing strategies, influencer marketing is still in its infancy in many ways. MORE
Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. It means a lot of different things to different people. MORE
Bulldog’s Stars of PR Awards are now open! Submissions are being accepted for achievement excellence by agencies and individual practitioners. Enter now for your chance to win. MORE
Tomorrow is the first day of the classes and the semester at the University of Louisville. I have to say, this summer has been a summer of a lot of firsts for me. First time speaking as a Game Changer in the field of PR. First time recording and creating a lesson for a certification for HubSpot. MORE
Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights. MORE
Owned media describes channels you control. It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). Owned media MORE
The 2 major differences that separate PR and marketing: Skills and tools MORE
We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in! MORE
Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success. MORE
Marketers’ approach to data privacy is quickly evolving in the wake of GDPR—but perhaps not quickly enough. MORE
The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.). MORE
If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it. MORE
Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. MORE
Many are mourning the loss of a unique voice in the music industry known as the queen of soul. Aretha Franklin died on Thursday after battling pancreatic cancer. She was 76. MORE
Local legend alert! Today's #MediaMonday is a doozy. It comes from none other than Lee Shappell. While our younger readers will know him for his current […]. The post #MediaMonday – Lee Shappell appeared first on HMA Public Relations. MORE
Shared media is social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally. MORE
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. MORE
Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve! MORE
We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator. MORE
Written by Michelle Kane, Voice Matters LLC. Reputation management has been a recent topic of discussion in our Solo PR Premium Member Facebook Group (Shameless plug, if you’re a solo, this alone is well worth your membership – join us! ). MORE
ImPRessions - Crenshaw Communications
AUGUST 17, 2018
Aspiring PR agency professionals may be attracted by what seems like the industry’s more glamorous or high-impact moments. But if you talk to people who work in public relations, there’s plenty that makes for sleepless nights.
PR Daily
AUGUST 16, 2018
Many are mourning the loss of a unique voice in the music industry known as the queen of soul. Aretha Franklin died on Thursday after battling pancreatic cancer. She was 76.
PRSay
AUGUST 15, 2018
The second-best time of day to pitch media is between 10 a.m. and noon, their time zone. That used to be a slam-dunk time slot when they weren’t as busy.
Sword and the Script
AUGUST 14, 2018
If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Daily
AUGUST 15, 2018
Client service is one of the best and the most challenging. parts of what communicators do. Whether you work as a freelancer, solo, in an agency or in-house—and regardless of whether your “client” is your leadership team, board or both—it isn’t easy.
PR Warrior
AUGUST 16, 2018
I’ve relaunched my podcast REPUTATION REVOLUTION. Reputation Revolution explores how motivated individuals can strategically build visibility, influence and trust in today’s reputation economy. It’s aimed squarely at professional experts and aspiring thought leaders – those who want to stand up, stand out and make their mark! In the latest episode (# 118), I explain why… MORE. The post IT’S BACK!
Agility PR Solutions
AUGUST 19, 2018
Bulldog’s Stars of PR Awards are now open! Submissions are being accepted for achievement excellence by agencies and individual practitioners. Enter now for your chance to win.
Karen Freberg
AUGUST 19, 2018
Tomorrow is the first day of the classes and the semester at the University of Louisville. I have to say, this summer has been a summer of a lot of firsts for me. First time speaking as a Game Changer in the field of PR. First time recording and creating a lesson for a certification for HubSpot.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Critical Mention
AUGUST 19, 2018
We get it–in the hectic life of a PR pro, it is tough to find time to curl up with a good book. But even if you’re tight on time, we promise you, the books we’ve listed below will be worth it once you have a chance to sit down and take them in!
PR Daily
AUGUST 16, 2018
Getting users to share your creations is the elusive end goal for all content marketers. Knowing what content you should be creating—and on which channels to share these pieces—will unlock the secret to viral success.
Stephen Waddington
AUGUST 14, 2018
Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. By Joanna Drabent Prowly’s beginnings are typical of a tech startup.
Agility PR Solutions
AUGUST 20, 2018
We recently reported that Facebook has knocked Instagram off its perch as leading influencer marketing social channel, and it looks like the mighty FB has unseated another long-time social dominator.
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Axia PR
AUGUST 20, 2018
Owned media describes channels you control. It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). Owned media
Critical Mention
AUGUST 16, 2018
Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve!
PR Daily
AUGUST 17, 2018
If you fail to connect PR to social media and content marketing, you’re missing an opportunity. Even before there were social media platforms to consider, it was always true that once you’d earned a media placement through public relations, you needed to share it.
B2B PR Sense
AUGUST 19, 2018
In relation to other marketing strategies, influencer marketing is still in its infancy in many ways.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
Agility PR Solutions
AUGUST 19, 2018
Marketers’ approach to data privacy is quickly evolving in the wake of GDPR—but perhaps not quickly enough.
PR 20/20
AUGUST 16, 2018
Marcus Sheridan kicked off this year’s IMPACT Live conference by asking one mission-critical question: How do we define inbound today? Since its inception in 2005 (thanks, HubSpot ), inbound has become a loaded term. It means a lot of different things to different people.
HMA Public Relations
AUGUST 20, 2018
Local legend alert! Today's #MediaMonday is a doozy. It comes from none other than Lee Shappell. While our younger readers will know him for his current […]. The post #MediaMonday – Lee Shappell appeared first on HMA Public Relations.
PR Daily
AUGUST 14, 2018
Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable.
Advertisement
Achieve better results with targeted news release distribution.
Communications Conversations
AUGUST 14, 2018
A few weeks ago, I ran across this visual in my LinkedIn feed from a fella named Larry Kim , CEO of Mobile Monkey: The notion of the “unicorn” marketer is nothing new. It’s a concept that’s been discussed for years now.
Agility PR Solutions
AUGUST 19, 2018
As corporate crisis aficionados know, the reputational collapse of the 3rd largest pizza delivery chain in the world reached its tipping point when founder and CEO John Schnatter, the personification of $1.7
Shift Communications
AUGUST 20, 2018
Marketing e-mails are fairly easy to fall to the wayside. You and I, despite our best spam filters, get them all the time from people we don’t care to hear from or have any business dealing with.
Axia PR
AUGUST 17, 2018
Shared media is social media. It’s evolving and continues to build beyond just marketing or the customer service teams using it. Organizations have begun to use it as their main source of communications internally and externally.
PR Daily
AUGUST 15, 2018
Is it a fun incentive for downtrodden fans or salt in the wound for a team down on its luck? Budweiser wanted to be a part of the Cleveland Browns’ turnaround, so it has created a citywide promotion for the first win of the franchise’s season.
Stephen Waddington
AUGUST 20, 2018
O fcom’s latest report is packed with consumer data and analysis. It should be part of your planning toolkit. The Ofcom Communications Market Report 2018 tells the story of changing media consumption and behaviours in the UK.
Agility PR Solutions
AUGUST 15, 2018
In this data-driven age, marketers and PR communicators have discovered that it’s pretty easy to gather all kinds of stats about your opens, click-throughs, likes, follows and innumerable other quasi-metrics for analysis—way too many, in fact.
HMA Public Relations
AUGUST 14, 2018
What with vacation and busy travel in the month of July, I did not post as I committed to do on the second Tuesday of each […]. Featured Tip for Tuesday #TipForTuesday Developing the Leader Within You leader Leadership Tuesday
Axia PR
AUGUST 15, 2018
The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).
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