INDUSTRY INSIGHTS YOUR PEERS ARE READING
We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s. MORE
Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart. Crisis Management MORE
The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences. MORE
In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24. MORE
Last month Meltwater Canada hosted a client event in Montreal, during which communication professionals had the opportunity to hear from industry experts on the topic of managing brand reputation in… Read More >>>. MORE
The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and Tiffany & Co. MORE
A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are. MORE
Contrary to what some people may have heard, robo advisors can actually improve relationships with clients if managed wisely. Recent reports about how data can discriminate in interpreting results may be true, but managed fairly and wisely, AI can be an extremely powerful ally in nurturing customers. MORE
If you’ve been in PR for a while, you may be entertaining the prospect of going solo and starting your own small business, or representing yourself instead of working for a company. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
Forging business connections doesn’t have to be so bad. Make it part of something you’re already doing, rekindle old friendships, and don’t neglect the people around you. Ugh, networking. It’s something we know we should do, but for most of us it’s about as much fun as a dental procedure. MORE
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging. MORE
If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications. Public relations professionals likely know about major PR publications such as PR Daily , PRNews and O’Dwyer’s , as well PRSA publications like PRsay. MORE
PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters. Media Blog MORE
We've compiled the best bits of the event for you to check out. CommsCon UK MORE
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component. Step aside, Facebook, Instagram and Snapchat. MORE
Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand. MORE
A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn. Throwing facts and figures at a business audience won’t necessarily win them over. MORE
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict. MORE
What are the most attractive colors for brand managers to employ next year? Shutterstock’s new infographic offers some insights. What colors will make the biggest splash in 2020? This infographic from Shutterstock is intended to identify the top trends. MORE
The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia! MORE
The new year is approaching, and that means it’s time to start prepping for the changes to come. This year has brought a great number of exciting communication strategies, while others have become less popular. Here are some of the approaches we think are going to keep going strong into the new year. MORE
CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Industry. Publishing. Company Size. 10,000+ employees. MORE
As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER. “I’m I’m thankful for adtech.”. MORE
Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms MORE
Insightful new research from North 6th Agency (N6A) points to a sizeable gap between executives’ expectations of PR performance, and the results they are receiving. MORE
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private. MORE
Share Tweet Share. Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday. MORE
The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . MORE
Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives. EMPOWERUK MORE
Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more. Good morning, PR pros: Google is celebrating the Mexican card game Lotería with an interactive Doodle. MORE
Marketing & ad professionals have long been using demographics & firmographics to up their strategies & prove their worth. It’s time for PR professionals to get in the game & truly make an impact. Best Practices MORE
Ronn Torossian
DECEMBER 6, 2019
With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging.
Onclusive
DECEMBER 6, 2019
The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .
Business Wire
DECEMBER 2, 2019
The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences.
B2B PR Sense
DECEMBER 7, 2019
Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2019
We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Cision
DECEMBER 6, 2019
Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week. influencer marketing
PR Daily
DECEMBER 2, 2019
If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications. Public relations professionals likely know about major PR publications such as PR Daily , PRNews and O’Dwyer’s , as well PRSA publications like PRsay.
Critical Mention
DECEMBER 9, 2019
Share Tweet Share. Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday.
ImPRessions - Crenshaw Communications
DECEMBER 2, 2019
As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER. “I’m I’m thankful for adtech.”.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Ronn Torossian
DECEMBER 2, 2019
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.
Cision
DECEMBER 5, 2019
PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters. Media Blog
PR Daily
DECEMBER 2, 2019
A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn. Throwing facts and figures at a business audience won’t necessarily win them over.
Agility PR Solutions
DECEMBER 8, 2019
If you’ve been in PR for a while, you may be entertaining the prospect of going solo and starting your own small business, or representing yourself instead of working for a company.
Meltwater - PR
DECEMBER 8, 2019
Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms
Critical Mention
DECEMBER 6, 2019
The new year is approaching, and that means it’s time to start prepping for the changes to come. This year has brought a great number of exciting communication strategies, while others have become less popular. Here are some of the approaches we think are going to keep going strong into the new year.
Cision
DECEMBER 4, 2019
We've compiled the best bits of the event for you to check out. CommsCon UK
PR Daily
DECEMBER 2, 2019
Forging business connections doesn’t have to be so bad. Make it part of something you’re already doing, rekindle old friendships, and don’t neglect the people around you. Ugh, networking. It’s something we know we should do, but for most of us it’s about as much fun as a dental procedure.
Agility PR Solutions
DECEMBER 8, 2019
The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and Tiffany & Co.
NewsWhip
DECEMBER 5, 2019
In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24.
Barokas
DECEMBER 5, 2019
A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are.
Cision
DECEMBER 4, 2019
Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives. EMPOWERUK
PR Daily
DECEMBER 9, 2019
What are the most attractive colors for brand managers to employ next year? Shutterstock’s new infographic offers some insights. What colors will make the biggest splash in 2020? This infographic from Shutterstock is intended to identify the top trends.
Agility PR Solutions
DECEMBER 8, 2019
The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia!
Garrett Public Relations
DECEMBER 5, 2019
It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict.
Meltwater - PR
DECEMBER 4, 2019
Last month Meltwater Canada hosted a client event in Montreal, during which communication professionals had the opportunity to hear from industry experts on the topic of managing brand reputation in… Read More >>>.
Cision
DECEMBER 4, 2019
Marketing & ad professionals have long been using demographics & firmographics to up their strategies & prove their worth. It’s time for PR professionals to get in the game & truly make an impact. Best Practices
PR Daily
DECEMBER 9, 2019
Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component. Step aside, Facebook, Instagram and Snapchat.
Agility PR Solutions
DECEMBER 8, 2019
Insightful new research from North 6th Agency (N6A) points to a sizeable gap between executives’ expectations of PR performance, and the results they are receiving.
Ishmael's Corner
DECEMBER 4, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
NewsWhip
DECEMBER 4, 2019
CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Industry. Publishing. Company Size. 10,000+ employees.
Cision
DECEMBER 2, 2019
Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart. Crisis Management
PR Daily
DECEMBER 9, 2019
Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more. Good morning, PR pros: Google is celebrating the Mexican card game Lotería with an interactive Doodle.
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