Trending Articles

If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Tech Tools Every PR Professional Needs To Succeed

ImPRessions - Crenshaw Communications

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand.

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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities.

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The Competitive Advantage

Ronn Torossian

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd.

Study 195

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

While a number of industries are fluctuating due to the ongoing COVID-19 pandemic, that doesn't mean your marketing strategy should grind to a halt. That's especially true regarding using LinkedIn for personal branding. Personal branding is about establishing your reputation in the mind of others.

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Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

SEO 254

Display or Search Network?

Ronn Torossian

Trying to decide between the two if the budget can only afford one? In a perfect world, both would work well together but if a choice must be made, there are many things to consider.

Study 195

The world has changed. It’s time to update how we measure effective communications

The Resolution Blog

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.

7 PR lessons from ‘Hamilton’

PR Daily

The award-winning musical about America’s founding fathers made a splash on Disney+ over the holiday weekend. Here are some takeaways for the communications set. As many stayed indoors over the Fourth of July weekend, Disney+ took center stage with its debut of “Hamilton.”.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Hire and Retain Tech Talent

ReimaginePR

When looking to hire tech talent, you must take a different approach than when hiring regular workers. Most importantly, you’ll need to get some help to make the best choices if you’re not a techie yourself. Recruiting talent for Tech Jobs can be very competitive, so you need to play your cards well. Here we’ll show you a complete guide of things you need to know to hire and retain tech talent. Best Ways to Attract Tech Talent.

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Tracking Ad Spend Throughout COVID-19

ImPRessions - Crenshaw Communications

The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar , an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. .

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We are Proud to be Gold Winners at 2020 AMEC Awards

Cision

Cision brings home 10 AMEC Awards for work with Macmillan Cancer Support, JLR, and more. Comms Best Practices

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Barcelona Principles 3.0 for the measurement and evaluation of communications

Stuart Bruce

The Barcelona Principles 3.0 are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A first look at the Barcelona Principles 3.0

PR Daily

The update to the guidelines for measuring your communications programs includes greater inclusion, transparency and integrity. The Barcelona Principles have gotten a facelift for 2020, five years after the last update in 2015 and 10 years after the principles were first introduced in 2010.

The Top PR Challenges and Tips for Overcoming Them

Sword and the Script

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6. A protracted review and approval process 7.

How 2020 Has Changed PR

Axia PR

The year 2020 started with a focus on the latest public relations trends. Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so.

Cut Through the Clutter: 7 Steps to Receive Targeted News Releases

Cision

How to cut through the clutter and customize a newsfeed that’s tailored to your needs with PR Newswire for Journalists. Media Blog

How To 156

Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans?

Agility PR Solutions

How to get crucial data from your media list

PR Daily

Here’s how one PR veteran argues you should think about cultivating connections with the media in the digital age. When I began my career in public relations in 2004, the act of building a media list was an isolated one.

Data 135

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else.

COVID has changed the marketing and PR game, not eliminated it

Axia PR

During the COVID-19 pandemic, many companies have decided their best course of action is to suspend their ad spending and limit their PR expenditures. This could wind up being a big mistake. crisis communications

Course 101

What is Share of Voice? A beginner's guide to Share of Voice

Awario

Share of Voice is an essential marketing metric that can come in handy in different business decisions. In this blog post, we explain what is Share of Voice, what business insights you can derive by measuring it, and how to calculate your Share of Voice using Awario

How PR teams are carrying business through the COVID storm

Agility PR Solutions

Though lockdown restrictions are gradually easing around the world, we are definitely not through the COVID-19 storm yet. In fact, and as we’ve previously reported, a second wave is regarded as the biggest threat to business continuity. The pandemic has already had some massive worldwide effects.

Simple communications are crucial now—and always

PR Daily

To succeed, communicators must prioritize clarity, honesty and meaningful content. There’s no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out. Simple communication wins the days. It’s a painful lesson when it plays out on the national stage.

Growing out of lockdown: how to scale an agency

Stephen Waddington

COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck. As we kick off the new quarter and lockdown lifts, agency bosses are planning for the remainder of the year and looking to 2021.

Are There Scholarships For Everything?

HMA Public Relations

You don't have to be the school's smartest or most athletic in order to receive a scholarship. So what does a high school student have to do in order to be considered for a scholarship? Learn more from Scott on how he was awarded a scholarship for being a paperboy.

Tesla on social media: the chaotic force of Elon Musk

Awario

Tesla is the first brand that comes to might when the conversation turns to electric cars. Let's talk about it

Are we overly optimistic about employee engagement during COVID-19?

Agility PR Solutions

Since March 2020, the Institute for Public Relations, with partners such as Peppercomm, Harris Insights, and Leger, has published four studies (the fifth, an e-book, is to be published in July 2020) focused on how communication departments and agencies are handling the COVID-19 pandemic internally.

61% of workers report witnessing discrimination in the workplace

PR Daily

However, when it comes to their own organizations, workers are much less-likely to acknowledge a problem with racism. The majority of workers in the U.S. (61%) 61%) say they have experienced discrimination, either personally or as a witness.

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UK Media Moves including BBC Radio 4, InTheSnow, the FT and more

Cision

Owenna Griffiths appointed Editor of BBC Radio 4’s Today programme; InTheSnow magazine has a new Managing Editor; Financial Times relaunches Energy Source newsletter. Media Blog

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Ethics and ghostwriting

Axia PR

Ghostwriting is a commonplace practice in public relations and can be found everywhere, from your favorite books to the most notable speeches. But what exactly is ghostwriting? It may be easier to start with what ghostwriting isn’t. Ghostwriting isn’t plagiarism.