INDUSTRY INSIGHTS YOUR PEERS ARE READING
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’? MORE
How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. MORE
Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. MORE
Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? MORE
PR pros are well acquainted with the idea that artificial intelligence (AI) will have an impact on their work. However, do they understand what impact it will have? MORE
Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility? MORE
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. MORE
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. MORE
The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content MORE
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors. MORE
Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more. MORE
Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority. MORE
The fall semester has finished. Graduation has happened (so proud of all of my #FrebergAlums!). The holiday break has begun! This year, as I head to spend the holidays with my family, is a little different. I am going on a new adventure – something I have never done before. MORE
More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle. MORE
If you’re one of the many PR and marketing pros fixated on measurement, don’t forget to also focus on your consumers. MORE
Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved […]. The post #MediaMonday – Priscilla Torres appeared first on HMA Public Relations. Media Monday MORE
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. MORE
Are you happy with your current social media strategy? According to a new survey from Sensai , many small-business owners have qualms about their current approach to social media. MORE
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion. MORE
Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!). MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. MORE
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. MORE
Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.” MORE
PR pros highly value their time and are constantly looking for shortcuts and life-hacks to make their jobs simpler. Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? What about a calculator? MORE
The announcement comes amid mounting pressure and criticism to stop the growing danger of antibiotic resistance. The fast-food chain might push its competitors to adopt similar initiatives. MORE
For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers. MORE
As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos. MORE
Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. MORE
As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews MORE
You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.) MORE
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year. MORE
The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg. MORE
Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business MORE
Mindful Marketing
DECEMBER 14, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?
Ronn Torossian
DECEMBER 14, 2018
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.
B2B PR Sense
DECEMBER 12, 2018
Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
PR Daily
DECEMBER 14, 2018
The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.
Melissa Agnes
DECEMBER 11, 2018
How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.
Flack's Revenge
DECEMBER 12, 2018
Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.
PR Daily
DECEMBER 9, 2018
Are you happy with your current social media strategy? According to a new survey from Sensai , many small-business owners have qualms about their current approach to social media.
Sword and the Script
DECEMBER 11, 2018
Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
DECEMBER 10, 2018
Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns?
ImPRessions - Crenshaw Communications
DECEMBER 11, 2018
Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority.
Karen Freberg
DECEMBER 15, 2018
The fall semester has finished. Graduation has happened (so proud of all of my #FrebergAlums!). The holiday break has begun! This year, as I head to spend the holidays with my family, is a little different. I am going on a new adventure – something I have never done before.
PR Daily
DECEMBER 10, 2018
PR pros are well acquainted with the idea that artificial intelligence (AI) will have an impact on their work. However, do they understand what impact it will have?
PRSay
DECEMBER 13, 2018
For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.
Agility PR Solutions
DECEMBER 13, 2018
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.
Communications Conversations
DECEMBER 13, 2018
Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!).
Stephen Waddington
DECEMBER 11, 2018
More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle.
PR Daily
DECEMBER 10, 2018
If you’re one of the many PR and marketing pros fixated on measurement, don’t forget to also focus on your consumers.
HMA Public Relations
DECEMBER 10, 2018
Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved […]. The post #MediaMonday – Priscilla Torres appeared first on HMA Public Relations. Media Monday
Agility PR Solutions
DECEMBER 10, 2018
Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?
PR 20/20
DECEMBER 11, 2018
You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.)
Communications Conversations
DECEMBER 11, 2018
Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy.
PR Daily
DECEMBER 14, 2018
PR pros highly value their time and are constantly looking for shortcuts and life-hacks to make their jobs simpler. Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? What about a calculator?
Ishmael's Corner
DECEMBER 11, 2018
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.
Agility PR Solutions
DECEMBER 10, 2018
As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos.
Critical Mention
DECEMBER 10, 2018
The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.
Mark My Words
DECEMBER 13, 2018
PR expert Mark Borkowski, who has represented fellow jungle contestant Noel Edmonds, says a number of opportunities await Harry if he chooses to take them. “Harry Redknapp can do anything he wants now,” he told PA. “There will be calls coming in for openings, appearances.
PR Daily
DECEMBER 12, 2018
Sloppy copy can sink your credibility. That's why proofreading is essential. It's not an exciting activity, but every writer must take strides toward becoming a more thorough proofreader.
Brand24
DECEMBER 13, 2018
Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business
Agility PR Solutions
DECEMBER 12, 2018
The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content
PR 20/20
DECEMBER 13, 2018
This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.
NewsWhip
DECEMBER 10, 2018
As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews
PR Daily
DECEMBER 14, 2018
The announcement comes amid mounting pressure and criticism to stop the growing danger of antibiotic resistance. The fast-food chain might push its competitors to adopt similar initiatives.
Stephen Waddington
DECEMBER 10, 2018
Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.”
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