Trending Articles

How to prepare for a PR crisis


The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses.

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How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story.

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Is PR Ready for AI? New #AIinPR Survey Examines Knowledge and Gaps | Business Wire Blog

Business Wire

No disrespect intended, but it seems that for many senior and mid-level PR and communications pros, artificial intelligence is pretty, pretty, pretty low on their priority list. It’s as if they’re waiting for someone to send them the Official Memo with a timeframe and process to get ready for AI.

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Importance of Thought Leadership

Ronn Torossian

The digital industry of thought leadership is becoming more and more crowded, with plenty of people turning their attention from social media following towards more valuable characteristics.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Messaging mistakes in the wake of the Derek Chauvin verdict

PR Daily

After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements. April 20 marked the end of the legal drama surrounding the murder of George Floyd at the hands of police in Minneapolis a year ago.

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More Trending

Be your own—and your team’s—best editor: 6 tips for editing like a pro

Agility PR Solutions

Everyone needs an editor. In our world of public relations, everyone is a writer and an editor at some point. Here are some tips for being a better editor, whether you are reviewing the work of a colleague or giving your own first draft one last look: Read it first—all of it When you are […].

B2B Marketing: When You Finally Achieve Thought Leadership, Don’t Let it Slip Away

Sword and the Script

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. Even those that achieve it…let it slip through their fingers with talent turnover. I got a call from a former colleague the other day looking for help.

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Choosing a PR Career

Ronn Torossian

The public relations industry was ranked as the third-best creative and media job last year by the World Report, and the evidence is clear – PR jobs have become incredibly popular, especially in the digital age.

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Timeless writing lessons from ‘Sesame Street’

PR Daily

The beloved children’s show keeps going strong after 50 years–and continues to offer a masterclass in tidy storytelling. The creators of “Sesame Street” knew that the Muppet chickens were always good for a laugh. Apparently, the show had a rule of thumb : “When in doubt, throw a chicken.”.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

UK Media Moves including Yorkshire Live, Newsquest, Family Traveller and more


Faye Preston is promoted to Head of News at Yorkshire Live; change of role for Diarmuid MacDonagh at Newsquest; Katie Bowman and Ed Grenby join Family Traveller. Media Blog

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Earth Day PR: 3 reasons why climate change should be a priority for corporate communications

Agility PR Solutions

Communicators have their hands full when it comes to helping companies understand and respond to critical issues that have taken center stage over the last year.

Majority of UK public believe lobbying can help create better policy and law

Stuart Bruce

The top 10 cannabis journalists in 2021

Muck Rack

The top 10 cannabis journalists in 2021


How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Why COVID-19 communications plans must prepare messages for kids and families

PR Daily

As vaccines are proven safe and become available for younger family members, organizations should already be planning how to address parents potential fear and skepticism. Last week, Pfizer announced that its COVID-19 vaccine was proven to be effective in children aged 12-15.

The State of the Media: By the Numbers


Key numbers from Cision's 2021 State of the Media report. US Blog

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COVID’s handling offers lessons on how not to make a PR crisis worse

Agility PR Solutions

Prior to joining Burson-Marsteller, my first PR job was with a political agency, where I learned on-the-job lessons not taught in communication’s schools about how to deal with the media and approach problems that could change on a daily basis.

What Journalists Want to See in Your Press Release – Insights From Business Wire’s 2020 Media Survey

Business Wire

In today’s media world, journalists are being pulled in many different directions, receiving hundreds of pitches a day via phone, email, text, and social media, just to name a few. For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

What I learned from moderating my first Clubhouse room

Communications Conversations

Yesterday, I had the good fortune to moderate (or really, co-moderate) my first Clubhouse room. This came about from a post I made last week about the evolving nature of social media roles and job descriptions.

5 proven ways to boost creativity to solve tough problems

PR Daily

Consider these activities and tools to help build your ability to think outside the box and bring new ideas to intransigent challenges. Are you creative? Unless you paint masterpieces in your free time or spend your days figuring out how to get humans to Mars, it can be tempting to say “no.”.

UK Media Moves including the New Statesman, JOE Media, The Times and more


Melissa Denes to join the?New New Statesman?as as Features Editor; Serena Kutchinsky appointed Director of Editorial at JOE Media; Alistair Dawber now Washington Correspondent for The Times. Media Blog

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5 critical tips for hiring the best PR firm for your business

Agility PR Solutions

I often talk to people who know they need publicity and want professional help to get it, but find and hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems.

Accessible communications guidelines published by PRCA

Stephen Waddington

The PRCA has published guidelines to help communicators improve the accessibility of their communication. It covers content, media, influencers and events. The PRCA has published new guidance in partnership with Current Global to help PR and communications professionals deliver accessible content.

Integrating Owned and Earned Media


When communicators discuss where to start a PESO Model program , it’s often fraught with how and where to start. Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. Not so!

How marketing tied to environmental activism results in ‘greenwashing’

PR Daily

Here are some pitfalls to avoid when highlighting your commitment to the environment this Earth Day. Corporate sustainability efforts have become a year-round discussion, peaking around Earth Day as companies eagerly volunteer details on how they are environmental stewards.

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Friday Roundup: Media Moves at Vox, NPR & Politico, TeenVOGUE Names Executive Editor


Brian A. Anderson joins Vox, Andrea Hsu promoted at NPR, and more. Media Blog

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4 ways a smart public relations strategy can increase sales

Agility PR Solutions

Are you looking for effective ways to connect your product or service with the customers who need it? Of course you are; otherwise, you wouldn’t be in business! Many small business owners rely on tried-and-true marketing techniques, but this is only one piece of the puzzle.

Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Bianchi Biz Blog

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories.

Should We Be Educating Our Clients About Public Relations?

HMA Public Relations

Should we be educating our clients about public relations? Abbie shares why this is an important part of our success. Featured Public Relations clients PR

20 productivity apps every communicator should consider

PR Daily

Try these tools to help get more organized, efficient and effective in your work. Do you want to get more done in a day? These apps will help you on your productivity quest: 1. Momentum. This app was inspired by Jerry Seinfeld’s “ Don’t Break the Chain ” productivity strategy.

What Communicators Need to Know About Measurement Right Now


The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace.