Trending Articles

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content.

Avoid these Fatal Press Release Errors

PR Fuel

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.

#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

PR Expanded

Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.

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Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Uber CEO Hopes to Remake the Brand’s Reputation

Ron Torossian

The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.

Three ways cryptocurrency is taking on PR

5W PR

Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

Behind The Scenes of the Chipotle E. Coli Crisis, with William Espey

Melissa Agnes

How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes , Spotify , and Stitcher.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Using crisis communications in college athletics

Axia PR

How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years.

Be Better Prepared for Your Next Interview

Ron Torossian

Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can get very personal.

A PR pro’s guide to taking a company through an IPO

Muck Rack

A PR pro’s guide to taking a company through an IPO

6 Ways To Generate PR When You Have No News

ImPRessions - Crenshaw Communications

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet. Be an expert. Media need experts every day to fill out stories with quotes and commentary.

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Heading to Australia for my Sabbatical

Karen Freberg

It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.

Five Steps for Building a Better Media Contact List

Presspage

A new client, product, service or announcement can be cause for media research. From databases to Internet search queries, Twitter and everything in between, research can be time consuming and inefficient.

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6 questions with Nneka M. Okona

Muck Rack

6 questions with Nneka M. Okona

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3 fundamental PR truths that will make you a better communicator

Agility PR Solutions

Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation.

The Future of a PR Pro

Critical Mention

As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date.

How PR Can Boost Lead Generation

ImPRessions - Crenshaw Communications

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising.

What’s Next @ Barokas

Barokas

Last year I had a conversation about my “ what’s next ” with my dad. You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company.

#MediaMonday – Corina Vanek

HMA Public Relations

Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

Getting ‘appy—consumer adoption of retailer mobile apps doubles

Agility PR Solutions

As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.

What makes a website useful and accessible?

Axia PR

How to turn website visitors into customers. Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement.

Campaign Recap: Indie Beauty Expo 2018

5W PR

As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.

5 Lessons Learned from Content Marketing World 2018 #CMWorld

PR 20/20

It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio.

Report: Most consumers recognize content marketing, but say it’s useful

PR Daily

The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.

4 tips to make your company more appealing to consumers

Agility PR Solutions

If you want to attract more clients and the best employees, you must promote your company in the best possible light.

Saying ‘No’ to the Boss: Building Your Ethics Portfolio

PRSay

In its recently released report , the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’”.

Amid the Rapid Pace of Change, These 5 Fundamentals of PR are Still Essential

Sword and the Script

Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and it really captures the sense for the pace of change.

Make the most of networking in Maine

Maine PR Maven

Angus King has always said that Maine is like one big small town. As you approach your business networking statewide, treat it like you are networking with neighbors in your home town.

10 books every PR pro should read

PR Daily

Adapting quickly and learning continually are essential to a successful PR career. Whether you’ve been out of school for two years or 10 years or are completely self-taught, you must stay up on industry trends and continue honing your craft.

How to make personalization your brand’s competitive advantage

Agility PR Solutions

In today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller.

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