Trending Articles

#PRStudChat Gathers on September 26th to Discuss How to Advance Your PR Toolkit

PR Expanded

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? Maybe you are overwhelmed by all of the apps and options and don’t know where to begin. On Thursday, September 26th at 12:00 p.m.

Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

When pushing out content that potential customers of a brand will see, how much thought are you putting into the message? Sure, there is the part of the process that involves writing copy — but what sort of voice does this copy have?

Help is More Than a 4-Letter Word

Ronn Torossian

The help link on your website can do a lot more than answer questions. Done properly, it can generate more leads and business to you. Some customers aren’t ready or just don’t want to talk directly to a representative. Help can also be an asset.

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How to Contain PR Fallout from a Cyber-attack

Flack's Revenge

Fusion PR works extensively in the cyber security space. We are often asked about how to handle the PR fallout from breaches. What are the similarities and differences with other kinds of crisis management? I decided to answer these questions in this post, with input from our team.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why Most Boycotts Fail But Others Win

ImPRessions - Crenshaw Communications

When is a boycott more than just PR? What makes it work? Recent reports about a slowdown in SoulCycle’s business made me wonder about the staying power of customer boycotts. Why do most fade while others gain traction and even force change?

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Good News for Leaders, Here’s What #Millennials Like About You

PR Expanded

Last September, the World Economic Forum published an article discussing what Millennials really want from businesses. What stood out immediately from the article appeared in the first sentence.

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8 steps for building an effective content calendar

PR Daily

Formats, frequency, flexibility and follow-up are all essential to engaging your audience and meeting all your other content marketing objectives. Every good content marketing strategy starts with a well-planned content calendar. Here are eight steps for building an effective calendar: 1.

6 Benchmarks from Viewing a Survey of CMO Lenses of B2B Marketing

Sword and the Script

Another edition of the bi-annual survey of CMOs published by Christine Moorman , a professor at the business school at Duke University, was published at the end of August. I’ve read and written about the survey since about 2013 and have found it to be an interesting indicator of industry benchmarks.

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It’s always about the audience—the broader lesson of milkshake marketing

Agility PR Solutions

“A good teacher, like a good entertainer, first must hold his audience’s attention, then he can teach his lesson.” ” – John Henrik Clarke When I was a young PR professional, I was lucky enough to have a great mentor.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Want to digitally stand out within your industry and outperform your competitors? In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Define Your Brand’s Tone.

Thinking Like a Consumer Will Win the Marketing Game

Ronn Torossian

A cursory Google search for “marketing tips” yields a predictable number of articles promising the secrets to effective marketing and the best practices for winning the marketing game for a leg up above the competition.

PR crises that have defined 2019

PR Daily

Every year there is a new batch of stories about organizations that misstep, in small and large ways. How can PR pros be better prepared? There are four months left in 2019, but it already feels like we’ve witnessed a year’s worth of scandal and crisis.

The top 50 podcasts, according to UVM

Muck Rack

The top 50 podcasts, according to UVM

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7 steps to building an effective social media advertising calendar

Agility PR Solutions

As part of your wider marketing campaign, you have identified advertising on social media as one of your key strategies.

An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

As PR practitioners, every day presents a new opportunity to reinforce our commitment to ethics. But what happens when you discover that your organization doesn’t share your belief in that commitment?

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How to Build Trust – 10 Lessons from Content Marketing World

Garrett Public Relations

As I continue to digest everything I heard at this year’s Content Marketing World in Cleveland, themes have begun to emerge. Because it’s my fourth visit to the conference, I’ve been able to view what I’ve learned through a lens of comparison. What were the new trends this year? And what hasn’t changed? The overarching […]. The post How to Build Trust – 10 Lessons from Content Marketing World appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

How PR pros can find new audiences through podcasts

PR Daily

Washington Media Group found success with Flack Pack, seeing audience growth and a raft of other business benefits—and winning PR Daily’s award for best podcast. When it launched the Flack Pack podcast , Washington Media Group imagined it as a practice run for creating client content.

Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. This is up 17% from last year where 51% said media relations was getting harder. What can PR do about it? Study the media.

Become a viral sensation—how to achieve every marketer’s dream

Agility PR Solutions

Did you hear about the 26-pound cat that recently became such an overnight viral sensation that the website of the animal shelter where the cat was available for adoption crashed numerous times? The local fire department even offered to adopt him as its first feline member.

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Business owners – hate online reviews? Sorry – deal with them anyway

The Stalwart Blog

Some of you may know that I have an online review management service that I offer small and mid-sized businesses, by which I allow them to get feedback from customers after a recent experience.

How to use NewsWhip for crisis monitoring

NewsWhip

There’s no telling when a potential PR crisis will hit, and the worst possible time to try and plan for it is while you’re scrambling to deal with it. We’re outlining what to do before, during, and after a crisis according to our clients, industry professionals, and panels we’ve hosted this year.

10 tactics for more efficient writing

PR Daily

Choose an angle, identify what to leave out, work in short bursts, and embrace your clunky (perhaps even unusable) first draft. How can I write more quickly and efficiently?”. It’s by far the question people ask me most often.

5 Ways to Improve your Online Reputation

Critical Mention

In today’s digital world, many people seek the answers to their most important questions online. Therefore, your prospective clients are likely to conduct online searches to learn more about your brand. With that said, your online presence plays an incredible role in your organization’s reputation.

5 attributes of blogs that people actually want to read

Agility PR Solutions

Living somewhere between opinion piece and brand messaging, blogs have become a standard component of the marketer’s toolkit. They range from informal to informative, giving brands and executives a platform to build credibility through thought leadership.

Getting your event seen by your target audience

Public Relations Sydney

Setting up an event for the first time can be extremely daunting, especially if you don’t have any experience in promoting an event. Putting on an event is a great way to showcase your personal brand and connect with your targeted audiences.

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One woman’s 50-State search for kindness delivers a few PR lessons

Muck Rack

One woman’s 50-State search for kindness delivers a few PR lessons

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5 tips for producing professional-caliber DIY videos

PR Daily

Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply. Want to achieve video content that gets noticed on social media, while staying on budget?

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Linking Cybersecurity and Corporate Reputation. Survey Results Coming Soon!

Reputation Us

In the coming weeks, RepUs and DHM Research will nationally unveil the results of the first of its kind survey that links the impact cyber attacks have on corporations’ reputation. The study will also explore the variables of trust and confidence consumers have after a result of a cyber incident. Sample questions include: How confident are you that the following are effectively protecting your private financial, medical or other personal information: Your bank. Your credit card company.

5 comms-focused tips for improving company culture

Agility PR Solutions

Many people talk about company culture when discussing the success of a business and its appeal to new employees—but what does this actually mean? The company culture of your business is the environment that you are working in, the goals and the shared beliefs.

5 Leadership Lessons From Top Women Executives at the NFL, Google and Mr. Cooper

PRSay

On Aug.

Need a Sustainable Content Strategy? Reduce, Reuse, Recycle.

Barokas

Who knew that last night’s take out containers could inspire a blog post? . In content marketing, it pays to go (ever)green. Creating just one piece of good content takes significant time, money and mindshare.

13 wonderful, whimsical words to express approval

PR Daily

Slang evolves with every generation, though certain awesome terms have epic linguistic legs. Enjoy these groovy words that have gained favor among hipsters and swells. What’s your favorite word of compliment or admiration? How do you express approval?