We have all heard the saying, hard work pays off. Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company. MORE
Instagram Live videos are about to become more interactive. Instagram’s latest feature was nicknamed Project Tango—as in, it takes two to tango. It’s fitting because the feature expands the platforms’ livestreaming offering by enabling two users to broadcast their conversation. MORE
Planning proactively for potential crises with 3 key strategies. Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity. MORE
The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white, middle class and concentrated in London. MORE
PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility. MORE
Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy? MORE
SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference. MORE
Transcript of ‘Why it isn’t time to kill the personal website’. I’ve just read an article on The Next Web entitled “ Time to kill the personal website ” and I couldn’t disagree more. MORE
A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. OK, that might be a stretch, but you get the ideat. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently. MORE
When it comes to social media followers, sometimes less is more. It might seem inefficient to target people with 10,000 followers rather than those with a million, but micro-influencer campaigns can reap huge PR and marketing benefits. Some call it “ the new frontier of marketing.”. MORE
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. MORE
Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today. You see, it seems to me we’re at a bit of a crossroads. MORE
The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR. MORE
Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form. MORE
The events in Charlottesville have revealed an emboldened, vocal and violent minority of angry white men determined to Make America HATE again and protect the institution of racism. MORE
2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Companies like Yum! Brands keep finding ways to do well by doing good. MORE
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. MORE
I’ve been going to the Fringe Festival for as long as I can remember. It remains the seminal arts event in Britain today, only behind Glastonbury in its symbolism. But this year, I couldn’t help but detect a lethargy about the place. MORE
In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. MORE
It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. MORE
Bad habits are hard to break, and experts say teen smartphone addictions are harder to treat than cocaine and alcohol addictions. Put it in the hands of teens and the mix of social media and smartphones is proving to have adverse effects. Signs of Social Binging. MORE
While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes? Isn’t there an app for that? MORE
This is a question pondered by many communication professionals. You’ve collected your insights, your campaign has been planned and you’ve got your coverage, but what now? It’s all well and good celebrating a great piece of coverage or PR content, but you also need to think about what’s next. Many businesses don’t utilise the content they produce and the coverage they achieve to help deliver business results. MORE
Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’. MORE
Panasonic was founded in 1918. Since, the company has grown substantially and has become a leading supplier of consumer and business related electronics products. If you ask Panasonic, “people’s lives” are the central focus of their activities. MORE
Quality never goes out of style, as the saying goes. The Coach brand has taken that adage to heart. What started as a family-run workshop in 1941 known for quality leather goods has turned into a global brand associated with luxury handbags and accessories. MORE
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. MORE
As the big Bachelorette fan she is, Maddie has recently found a connection between the reality show and pitching media. Who knew? Beware - spoilers ahead! Click below for more]. The post Tips for Pitching Media Courtesy of The Bachelorette appeared first on HMA Public Relations. MORE
Cision
AUGUST 15, 2017
The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.
Return on Reputation
AUGUST 15, 2017
The events in Charlottesville have revealed an emboldened, vocal and violent minority of angry white men determined to Make America HATE again and protect the institution of racism.
Frederik Vincx
AUGUST 9, 2017
While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes? Isn’t there an app for that?
Communications Conversations
AUGUST 11, 2017
Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today. You see, it seems to me we’re at a bit of a crossroads.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
AirPR
AUGUST 9, 2017
PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility.
Business Wire
AUGUST 9, 2017
SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference.
PR Daily
AUGUST 11, 2017
When it comes to social media followers, sometimes less is more. It might seem inefficient to target people with 10,000 followers rather than those with a million, but micro-influencer campaigns can reap huge PR and marketing benefits. Some call it “ the new frontier of marketing.”.
Cision
AUGUST 10, 2017
We have all heard the saying, hard work pays off. Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
HMA Public Relations
AUGUST 15, 2017
The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. Click below for more]. The post Game of Thrones Grammar Lesson appeared first on HMA Public Relations.
Stephen Waddington
AUGUST 9, 2017
The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white, middle class and concentrated in London.
PR in High Definition
AUGUST 9, 2017
This is a question pondered by many communication professionals. You’ve collected your insights, your campaign has been planned and you’ve got your coverage, but what now? It’s all well and good celebrating a great piece of coverage or PR content, but you also need to think about what’s next. Many businesses don’t utilise the content they produce and the coverage they achieve to help deliver business results.
PR Daily
AUGUST 9, 2017
Instagram Live videos are about to become more interactive. Instagram’s latest feature was nicknamed Project Tango—as in, it takes two to tango. It’s fitting because the feature expands the platforms’ livestreaming offering by enabling two users to broadcast their conversation.
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
Cision
AUGUST 9, 2017
Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form.
HMA Public Relations
AUGUST 11, 2017
The phrase, six degrees of separation, has been used a lot this week. Once again, Abbie proves how Phoenix is a big small town. Click below for more]. The post Small Town USA appeared first on HMA Public Relations.
Shift Communications
AUGUST 9, 2017
It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side.
B2B PR Sense
AUGUST 10, 2017
A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. OK, that might be a stretch, but you get the ideat. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
Presspage
AUGUST 10, 2017
Panasonic was founded in 1918. Since, the company has grown substantially and has become a leading supplier of consumer and business related electronics products. If you ask Panasonic, “people’s lives” are the central focus of their activities.
Axia PR
AUGUST 10, 2017
Planning proactively for potential crises with 3 key strategies. Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity.
Shift Communications
AUGUST 10, 2017
Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’.
Advertisement
Achieve better results with targeted news release distribution.
B2B PR Sense
AUGUST 15, 2017
Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy?
Social PR Chat
AUGUST 9, 2017
Bad habits are hard to break, and experts say teen smartphone addictions are harder to treat than cocaine and alcohol addictions. Put it in the hands of teens and the mix of social media and smartphones is proving to have adverse effects. Signs of Social Binging.
Beyond PR
AUGUST 14, 2017
Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.
Stuart Bruce
AUGUST 11, 2017
Transcript of ‘Why it isn’t time to kill the personal website’. I’ve just read an article on The Next Web entitled “ Time to kill the personal website ” and I couldn’t disagree more.
Mark My Words
AUGUST 11, 2017
I’ve been going to the Fringe Festival for as long as I can remember. It remains the seminal arts event in Britain today, only behind Glastonbury in its symbolism. But this year, I couldn’t help but detect a lethargy about the place.
PR Daily
AUGUST 9, 2017
Quality never goes out of style, as the saying goes. The Coach brand has taken that adage to heart. What started as a family-run workshop in 1941 known for quality leather goods has turned into a global brand associated with luxury handbags and accessories.
PRSay
AUGUST 11, 2017
In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.
Beyond PR
AUGUST 9, 2017
In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.
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