Trending Articles

A Foundation in Ethics Is Built in Our Childhood

PRSay

A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.

Ethics 221

Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

Report 329

K-pop’s Global Takeover

Ron Torossian

South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.

Agency 195

Can A PR Agency Be Too Loyal?

ImPRessions - Crenshaw Communications

Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance?

Agency 181

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Three ways cryptocurrency is taking on PR

5W PR

Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.

Avoid these Fatal Press Release Errors

PR Fuel

I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.

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Uber CEO Hopes to Remake the Brand’s Reputation

Ron Torossian

The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.

The PR Perils Of Cultural Appropriation

ImPRessions - Crenshaw Communications

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Viral 170

An Ethical, Decision-Making Model to Consider

PRSay

How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.

Ethics 145

Using crisis communications in college athletics

Axia PR

How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 questions with Nneka M. Okona

Muck Rack

6 questions with Nneka M. Okona

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A mix of skills—new and old—that PR pros must master

PR Daily

The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job.

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content.

Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.

Consumers are pushing brands to deliver on innovation and ethical responsibility

Agility PR Solutions

Ethics 106

Protect your data: 8 essential security tips for PR professionals

Muck Rack

Protect your data: 8 essential security tips for PR professionals

Data 147

A Crash Course in Social Media

Critical Mention

Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. It is no longer just a “fad” or something easy to do.

Course 105

Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with.

Heading to Australia for my Sabbatical

Karen Freberg

It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville.

Why “memorability” is the top driver of experiential marketing ROI

Agility PR Solutions

As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that cut through the clutter. New research provides brands some much-needed guidance as to what drives ROI for experiential marketing efforts.

Study 95

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content.

#MediaMonday – Corina Vanek

HMA Public Relations

Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.

How to Beat Your Competition Using Media Monitoring

Critical Mention

Being on top of media trends is at PR’s core. Whether you’re a Fortune 500 company or a one-person operation, if you don’t know what’s going on with your competition, how do you begin to keep up?

LEAP BEFORE YOU LOOK

Mark My Words

There are always two ways of looking at things. The Circle [link] surely the most depressing programme to come into our homes for a decade. Or is it? Maybe it’s the cleverest, quickly uncovering the lengths we go to to be ‘liked; and how quickly we evaluate the truth. Or the lack of it.

Data 78

Media trends—which newspapers do readers trust most?

Agility PR Solutions

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

4 tips to write with more heft and purpose

PR Daily

Our online content diets mirror the way we eat in the real world. We scarf and read on the run, phone in one hand and microwaveable mush in the other. We are consumed by consumption, and yet we often feast on filler. Convenience too often trumps nourishment or nutrition.

Preaching to the choir

HMA Public Relations

I recently attended a celebration of life service for Rev. William O. Smith. Smith had been a part of our family even before we became […]. The post Preaching to the choir appeared first on HMA Public Relations. Featured Uncategorized celebration family funeral Life Rev. William O.

PR Ethics … “You CAN Handle the Truth”

Waxing UnLyrical

Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.

Can brands really be friends with customers on social media?

Communications Conversations

Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on social media. Do you think that’s true?

3 fundamental PR truths that will make you a better communicator

Agility PR Solutions

Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation.

4 SEO trends communicators should track

PR Daily

Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1.

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What is a diverse and inclusive workplace?

HMA Public Relations

As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the […]. The post What is a diverse and inclusive workplace? appeared first on HMA Public Relations.

INBOUND 2018:  A Practical Look at Artificial Intelligence's Role in Digital Marketing

PR 20/20

Editor's note: This article was originally written by Loraine Burger , published on Simplilearn , and has been reprinted with permission. Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics.

Why Instagram is the new social media “home base” for brands

Communications Conversations

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning.

How to avoid a customer exodus—rebuilding trust after a data crisis

Agility PR Solutions

Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business.