Business Wire

OCTOBER 21, 2024

Earned media coverage is a coveted outcome for any public relations (PR) effort. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable. This means more eyeballs and impressions because you shared compelling news that journalists want to share. The challenge here is measuring the success of these earned media articles, particularly from press releases.

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Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? In this article, we go over the tips and tricks for writing a resume to help you highlight your transferable skills. By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even jo

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PRSay

OCTOBER 16, 2024

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. Remember that you are the one telling the story, and “make sure it’s something you want to live with the rest of your life,” said Etheridge, reminding the audience to be honest and authentic, as McPherson referenced passages from her book “Talking to My Angels.

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PR for Anyone

OCTOBER 15, 2024

Dr. Susanna Greer is a pioneering cancer researcher with 27 years of experience in the field. Currently serving as the Chief Scientific Officer for the V Foundation, Dr. Greer has dedicated her career to understanding and fighting cancer, leading groundbreaking research in immunotherapy. Her work has given hope to countless individuals and families affected by cancer.

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Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Agility PR Solutions

OCTOBER 20, 2024

You’ve just wrapped up a massive PR campaign for your company’s new product launch. The press releases went out, influencers shared your content, and news outlets picked up your story. The buzz feels great, but as you sit down to measure the results, you’re stuck asking the same old questions: Did this actually move the […] The post The future of PR is here: How AI analytics can transform your campaigns appeared first on Agility PR Solutions.

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5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. By effectively managing public perception, PR transforms satisfied guests into enthusiastic brand advocates. An essential component of a successful hospitality business, PR works to manage public perception, foster guest satisfaction, and drive brand loyalty, ultimately helping hotels achieve long-term success.

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PRSay

OCTOBER 16, 2024

In her dynamic General Session today at ICON 2024 in Anaheim, Calif. , futurist and technology expert Crystal Washington underscored that the pace of today’s transformation is unprecedented. “We’re living in a world of constant change, unlike anything we’ve seen in years past … no one in any industry has seen anything like this,” said Washington, whose expertise has attracted Fortune 100 clients, including Google, American Express and Pfizer.

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PR for Anyone

OCTOBER 15, 2024

I recently appeared on *Good Day DC* as a lifestyle contributor, which is always an exciting experience. As a regular guest on the show, I get to share tips and tricks that make everyday life just a little bit easier, and this time was no exception. Whether you’re clasping jewelry, wrapping gifts, or struggling to open stubborn jars, I’ve got some fun and practical life hacks that can save you time and energy.

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Agility PR Solutions

OCTOBER 20, 2024

The reality is that competition is on the rise for every business entity at this stage. You need to market your business since you are running one. In this article, we will describe various marketing methods. It will also describe how it may be useful for growth in your industry. Build a Strong Brand Identity […] The post 10 of the best marketing techniques for growing your business appeared first on Agility PR Solutions.

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Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Notified

OCTOBER 15, 2024

Making your investor relations web site easy to navigate for everyone, including people with disabilities , shows your commitment to inclusivity. It also helps you connect with a larger audience.

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Wadds Inc.

OCTOBER 19, 2024

A new green paper aims to boost growth through a focus on high-performing sectors, regional expertise and opportunity and a supportive policy environment. In a bold move to reshape the UK's economic and industrial landscape, the Government has released its highly anticipated 10-year Industrial Strategy green paper for consultation. Invest 2035: the UK’s modern industrial strategy is an important document that sets out how the Government intends to prioritise its efforts to deliver on its commitm

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Institute for Public Relations

OCTOBER 15, 2024

PRNewswire examined how professionals issue press releases and use new technology to create them. A survey of 665 public relations industry professionals was conducted from July 10-31, 2024. Additionally, PRNewswire analyzed more than 100,000 U.S. press releases from July 1, 2023 to June 30, 2024. Key findings include: 1.) 83% of professionals distributed their press … Continue reading How are Press Releases Changing in a New Media Landscape?

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5W PR

OCTOBER 17, 2024

Public relations and media planning are often perceived as distinct elements within marketing campaigns. However, their integration can create a powerful synergy that boosts brand awareness, engagement, and ultimately, sales. Integrating PR and media planning is crucial for crafting successful marketing campaigns. A unified messaging strategy, combined with the strengths of both disciplines, can elevate a brand’s visibility, engagement, and overall impact.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Agility PR Solutions

OCTOBER 16, 2024

Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024 forecasted by business leaders. It has become an increasingly popular tactic for engaging […] The post 6 steps to using gamification in PR: Engaging audiences with interactive campaigns appeared first on Agility PR Solutions.

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Steve Barrett on PR

OCTOBER 17, 2024

Edelman lowered its growth prediction for the calendar year as the biggest global PR firms reflect on Q3 financials and closing out 2024 amid a pivotal U.S. election.

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Sword and the Script

OCTOBER 22, 2024

Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded More prospective customers downloaded gated content in 2023 than the year prior. Gated content consumption was up 14% compared to 2022 and 77% since 2019. That’s according to a new study by Netline. The company sells software that provides marketers with “intent data” and that’s where the data in this study comes from.

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HMA Public Relations

OCTOBER 17, 2024

From connection and authenticity to the ability to engage with diverse audiences, a great host sets the tone for success. Read more on the key hosting qualities that stand out in this blog post from Justin Liggin.

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Blogging 81

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

OCTOBER 17, 2024

The holiday season is a prime time for toy sales when retailers and manufacturers strive to capture the hearts and wallets of eager consumers. To maximize their impact and boost revenue, businesses must employ effective cpg marketing strategies that resonate with shoppers and drive sales. Understanding the Holiday Toy Market Before diving into marketing tactics, it’s essential to understand the unique dynamics of the holiday toy market.

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Agility PR Solutions

OCTOBER 15, 2024

Every startup begins its journey with a big dream: to become a booming business someday with scalable growth. However, not every business can achieve its goal in the long run. Some minor and major mistakes in strategy planning, or the inability to cope with the changing market trends and demands, lead to unpredictable results and […] The post Unlocking success: 7 steps to achieve business growth and expansion appeared first on Agility PR Solutions.

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Trends Strategy Marketing Publicity 98

OnePitch

OCTOBER 15, 2024

Maxwell Millington is the Entertainment Reporter at Axios. During the episode, Max explains his role at Axios, how he prioritizes emails based on their importance in streaming, entertainment, and sports, and his tips for PR pose to best determine what news to pitch and what sources to provide.

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Sports Pitching Report Media 84

Axia PR

OCTOBER 15, 2024

In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more!

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

HMA Public Relations

OCTOBER 21, 2024

Meet Sasha Graham in this #MediaMonday feature! The host discusses her weekly podcast, Sports Will Save Us All, which explores the incredible impact of sports. She also shares how she got her start in media, the types of stories she's looking for, and more. Take a look!

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Sports Meeting Media 59

5W PR

OCTOBER 16, 2024

The landscape of influencer marketing has evolved dramatically in recent years, with new platforms, technologies, and audience expectations emerging. With their expertise in strategic communication and relationship building, public relations professionals play a pivotal role in navigating these changes and ensuring effective influencer partnerships.

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Agility PR Solutions

OCTOBER 15, 2024

Public relations is evolving rapidly, driven by advancements in technology, shifting workplace cultures, and changing societal expectations. As organizations increasingly recognize the importance of managing their reputations and engaging with both internal and external audiences, PR is becoming a crucial component of workplace strategy. In this op-ed, we will explore the emerging trends in PR […] The post The future of PR in the workplace: Navigating emerging trends and challenges appeare

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Trends Reputation Internal International 98

OnePitch

OCTOBER 17, 2024

In the fast-paced world of public relations, effectively capturing a journalist's attention is both an art and a science. With countless pitches flooding their inboxes daily, how do you ensure your story stands out?

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Pitching Writing Report Publicity 79

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Notified

OCTOBER 21, 2024

Press releases are powerful tools for sharing news and engaging global audiences. But measuring their success can be tricky. Many communicators make common mistakes that lead to inaccurate or incomplete insights.

Measurement 59

Measurement How To Tools Communications 59

Institute for Public Relations

OCTOBER 15, 2024

This summary is provided by the IPR Behavioral Insights Research Center Dr. Simone Mariconda and colleagues examined how fake news influenced individuals’ judgment and purchasing intentions toward an organization. The study defined the following terms: — Fake news: fabricated information promoted on social media to deceive the public for ideological and/or financial gain. — First-order … Continue reading How Does Fake News Affect Organizational Reputation Judgments?

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5W PR

OCTOBER 22, 2024

In today’s competitive business landscape, maintaining a strong reputation is more crucial than ever. Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. By carefully managing its public image, a company can build trust, enhance brand loyalty, and ultimately drive business success.

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