Trending Articles

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities.

Welcome to The New Cision® Blog

Cision

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of our blog with the goal of better serving you — our readers.

Trending Sources

How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Can Educators Become Micro-Influencers?

Karen Freberg

There always seems to be a new term or group of audience members that are taking the spotlight away from others. First it was bloggers. Then it became influencers and creators. Now, what we are seeing now and as we head to 2018, it is micro-influencers.

8 questions to ask before starting your first corporate podcast

Communications Conversations

It seems like everyone is talking about podcasting right now. Clients are asking about it. Friends are promoting them (on Instagram, no less). And, people are listening. Oh, are people listening. According to Edison Research, 40 percent of Americans 12+ have ever listened to a podcast.

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

Prowly

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018?

4 skills and trends PR pros should learn more about in 2018

PR Daily

It’s that time of year again. While we’re busy decking the halls and attending our umpteenth holiday party, it’s easy to forget that we should make time to consider what we’ve learned in 2017—and what we want to focus on learning more about in 2018. Here are four skills and trends for PR pros to pay attention to in 2018: 1. Visual storytelling. The importance of visuals is only growing in PR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Why Transparency Is the Key to Building Brand Loyalty

Cision

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand.

10 Pain Points PR Pros Will Face in 2018

PR News

It’s traditional to look to the New Year with hope and optimism. As a result, this post, which highlights difficulties communicators will face in 2018, might not be the most pleasant read. On the other hand, we easily can turn this exercise on its head and say, dripping with optimism, “These are issues communicators most… Continued. The post 10 Pain Points PR Pros Will Face in 2018 appeared first on PR News Blog. Media Relations PR News Blogger Network

CIPR's revitalized newsroom strategy attracts devoted audience

Presspage

How does an organization like CIPR handle its own PR? For the CIPR, there is always plenty to communicate, because as an organization, they are constantly working on new and different things. “For example, one of our key policy issues is ethical conduct in public relations.

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. Can you guess which three they are? Click below for more]. The post Public Speaking Myths appeared first on HMA Public Relations.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Was your campaign the best in your industry?

PR Daily

How Top PR Pros Track Down the Best B2B Influencers

Cision

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key publications — and discover half of them have ceased to exist. You look on social media, but it’s not crystal-clear who has an independent voice.

B2C 19

Don’t fear a competitive market

The Stalwart Blog

I mean this strongly. Well, sort of. Let me explain. . I continue to meet countless of would-be entrepreneurs who had an idea for a business with a real differentiating value proposition that were deathly afraid of getting into the fray because of what they perceive to be a landscape already littered with established players. Their justifiable concern centers on the amount of money and time it may take to get customers to switch to their product.

Guest Post: How Twitter Became My Platform of Choice

PR Expanded

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry.

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Why your quotes have no juice for reporters

PR Daily

Why are these two or three sentences so hard to formulate? Sometimes they are the most time-consuming sections of documents PR pros put together. Through experience, feedback and education, PR pros can glean helpful tidbits to create quoteworthy statements.

How to Harness the Power of HARO For More Earned Media

Cision

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? .

Holiday Party Season Dangerous For Your Online Reputation

David PR Group

One should always be careful during holiday party season, when alcohol typically flows and bad decisions often follow. Whether it is office-sponsored or just a gathering among friends and neighbors, this year presents greater risks than holiday seasons past for your online reputation.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Micro-Influencer 101 – Public Relations Connections

HMA Public Relations

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. Click below fore more]. The post Micro-Influencer 101 – Public Relations Connections appeared first on HMA Public Relations.

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Happy little Vege-stunts

Prakkypedia

Can you hear the Down Under lyrics being rewritten? “He He just smiled and gave me a Vegemite ice cream …”. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole.

Your communications strategy looks great

PR Daily

Crisis Communications Planning Tips From The Pros

Prowly

To wrap up our series on crisis communications, I decided to ask a few pros for their best crisis communications planning tips. Here’s what they had to say. The post Crisis Communications Planning Tips From The Pros appeared first on Prowly Magazine. Public Relations crisis communication PR

10 Things To Do For Your Business

Solo PR Pro

You have often heard it said that it’s important to not only work in your business but on your business. However, this can be easier said than done for busy communications professionals.

Even #60Minutes Is Sometimes on Shaky Ground

HMA Public Relations

During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? Click below for more].

12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

Do you feel stuck in your current job? If so, then here’s a quick list of 12 ideas for 2018 to help you stay invigorated in your professional life. Update your LinkedIn profile and résumé.

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#PRStudChat December Announcement: How to Motivate Students in the Classroom & in the New Year

PR Expanded

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable.

How to digitally boost your personal brand

PR Daily

In a sea of messages, how can you stand out online? It’s a question that many organizations ask—but PR, marketing and social media professionals should also apply the query to their personal branding efforts.