INDUSTRY INSIGHTS YOUR PEERS ARE READING
With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far). MORE
The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere. MORE
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. MORE
The public relations industry has always been a text-based business. education public relations marketing MORE
As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers. MORE
Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working? MORE
The Conservative party blatantly manipulated a video interview with Shadow Brexit secretary Sir Keir Starmer. Piers Morgan called it out. The campaign doubled down. Video editing, manipulation and so called deep fakes are making it harder than ever to determine truth from fiction. MORE
Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. MORE
When you’re marketing your business, it’s helpful to know who else is selling the same or similar products and services. The post Marketing Minute #11: Know your competition appeared first on | The PR Maven. Branding Marketing MORE
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? The post Marketing Minute #7: PR and marketing are expensive. Start with a plan. appeared first on | The PR Maven. Marketing MORE
SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank. MORE
Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell. The post Marketing Minute #9: Valuable real estate: Inbox appeared first on | The PR Maven. Building Relationships Email marketing MORE
Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Share Tweet Share. MORE
The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance. It’s been great to listen to the conversations about the tension between paid and earned influencer marketing following the publication of the latest #FuturePRoof project. MORE
As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing! MORE
The PRCA has announced a plan to engage its members in helping raise awareness of PR as a career option in schools. The PRCA celebrated its 50th anniversary in London last night. MORE
Measurement is crucial, along with understanding new tech and adopting an agile mindset. The value of PR is being challenged as we head towards 2020. Leaders expect a new approach. Because of increasing pressure and marketplace demand, we have to prove PR’s value in new ways. MORE
As YouTube personalities, online influencers, and gaming celebrities have captured young peoples’ attention, watching videos online has rocketed in popularity, topping TV, music, video games, and mobile games for enjoyment among tweens—while four years ago it ranked fifth. MORE
On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s It’s not just about that, it’s also a one-year transformational change programme for midlife careerists stuck in a rut.). MORE
This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges remain. MORE
Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. MORE
This blog post is part one of “Fjord Product Announcement” blog series. What is Fjord? Recently announced on October 21st, Fjord Product Announcement aims to empower PR, Communications, and Marketing teams with… Read More >>>. Blog Marketing PR & Comms Social MORE
Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners. MORE
If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. MORE
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success. If you’re new to using public relations to build your brand, starting a PR program can seem daunting. MORE
For companies needing an extra hand with their public relations efforts, agencies continue to be a popular choice. PR agencies help clients tell stories and get their messages out.Yet, these… Read More >>>. Executives PR & Comms Media Outreach Planning & Strategy MORE
Boris Johnston has compared Jeremy Corbyn to Stalin in The Daily Telegraph. Nicknames seek to exaggerate and label an individual’s character. They stick if they resonate with the intended audience. Stalin doesn’t. MORE
Learn how at Ragan’s Writing & Content Creation Conference in NYC. Every piece of content you create should tell a compelling story. How can you make sure you’re doing that—and getting through to your audiences? Join us at the Writing & Content Creation Conference , Dec. MORE
Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources. MORE
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2019
Photo by Daniel Von Appen. In general, startups make great PR clients — especially those with a story to tell. A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership.
Melissa Agnes
NOVEMBER 10, 2019
Business Wire
NOVEMBER 4, 2019
The public relations industry has always been a text-based business. education public relations marketing
Ronn Torossian
NOVEMBER 4, 2019
As with any other project, success in a digital marketing campaign can take some time to gain traction and show results. It’s important to exercise patience with marketing campaigns, as acting hastily can signal the wrong message to consumers.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
The Resolution Blog
NOVEMBER 8, 2019
SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Meltwater - PR
NOVEMBER 10, 2019
For companies needing an extra hand with their public relations efforts, agencies continue to be a popular choice. PR agencies help clients tell stories and get their messages out.Yet, these… Read More >>>. Executives PR & Comms Media Outreach Planning & Strategy
Stephen Waddington
NOVEMBER 10, 2019
Boris Johnston has compared Jeremy Corbyn to Stalin in The Daily Telegraph. Nicknames seek to exaggerate and label an individual’s character. They stick if they resonate with the intended audience. Stalin doesn’t.
PR Daily
NOVEMBER 9, 2019
Are your digital PR efforts paying off? Consider these six telltale signs of a PR strategy that is having a significant impact on your bottom line. How do you really know if your digital PR is working?
ZudePR
NOVEMBER 8, 2019
On 21 August 2018 I published the first book to translate the US financial independence movement to a UK context. (It’s It’s not just about that, it’s also a one-year transformational change programme for midlife careerists stuck in a rut.).
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
NOVEMBER 10, 2019
This year has been hard on brick-and-mortar stores, with many famous brands reducing their shopping mall footprint. While a recent survey from omnichannel CX firm Genesys uncovers a bright spot on the fourth-quarter horizon for U.S. retailers, seasonal challenges remain.
Maine PR Maven
NOVEMBER 8, 2019
Podcasting is one of the most powerful ways to reach people. According to one study, more than half of Americans over age 12 (144 million Americans) have listened to a podcast. It’s estimated that 60 million Americans listen to podcasts weekly. That’s a lot of potential listeners.
Stephen Waddington
NOVEMBER 9, 2019
The Conservative party blatantly manipulated a video interview with Shadow Brexit secretary Sir Keir Starmer. Piers Morgan called it out. The campaign doubled down. Video editing, manipulation and so called deep fakes are making it harder than ever to determine truth from fiction.
PR Daily
NOVEMBER 8, 2019
You don’t simply sign the contract, put a few coins in the slot, and wait for your shiny new campaign to be dispensed. Research, parameters and regular check-ins are crucial for success. If you’re new to using public relations to build your brand, starting a PR program can seem daunting.
Critical Mention
NOVEMBER 7, 2019
Who is EKA? Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation.
Agility PR Solutions
NOVEMBER 10, 2019
As a small business owner, you keep a careful ear out for what’s happening in the world of marketing. After all, a terrible thing happens when you don’t advertise your business: Nothing!
Maine PR Maven
NOVEMBER 8, 2019
When you’re marketing your business, it’s helpful to know who else is selling the same or similar products and services. The post Marketing Minute #11: Know your competition appeared first on | The PR Maven. Branding Marketing
Stephen Waddington
NOVEMBER 7, 2019
If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC.
PR Daily
NOVEMBER 8, 2019
Ragan’s PR Daily Awards will showcase the PR industry’s best work from the past year. Don’t miss next week’s Nov. 15 entry deadline. The post Share your impressive comms campaigns, events, projects and initiatives appeared first on PR Daily. Ragan Awards
Meltwater - PR
NOVEMBER 6, 2019
This blog post is part one of “Fjord Product Announcement” blog series. What is Fjord? Recently announced on October 21st, Fjord Product Announcement aims to empower PR, Communications, and Marketing teams with… Read More >>>. Blog Marketing PR & Comms Social
Agility PR Solutions
NOVEMBER 7, 2019
When you find yourself with legal issues, whether it’s something personal or because of issues with your business, your first instinct should be to call a lawyer.
Maine PR Maven
NOVEMBER 8, 2019
Good strategic marketing is a lot like a well-played football game. The best coaches know their competition and they recognize the core strengths of their own team. The post Marketing Minute #10: Elements of a marketing plan appeared first on | The PR Maven. Marketing
Stephen Waddington
NOVEMBER 6, 2019
The PRCA has announced a plan to engage its members in helping raise awareness of PR as a career option in schools. The PRCA celebrated its 50th anniversary in London last night.
PR Daily
NOVEMBER 8, 2019
Measurement is crucial, along with understanding new tech and adopting an agile mindset. The value of PR is being challenged as we head towards 2020. Leaders expect a new approach. Because of increasing pressure and marketplace demand, we have to prove PR’s value in new ways.
Critical Mention
NOVEMBER 5, 2019
Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Share Tweet Share.
Agility PR Solutions
NOVEMBER 7, 2019
The weed industry is booming and we have found ourselves in the middle of a cannabis goldrush. More and more states are legalizing cannabis not only for medical treatment, but for recreational use as well. Dispensaries are popping up everywhere.
Maine PR Maven
NOVEMBER 8, 2019
Sending e-newsletters is part of building your brand and can make you the one your targeted audience will remember when they need what you have to sell. The post Marketing Minute #9: Valuable real estate: Inbox appeared first on | The PR Maven. Building Relationships Email marketing
Stephen Waddington
NOVEMBER 6, 2019
Purdah places restrictions on government and public bodies during elections. There have already been two claims over the misuse of communication and resources.
PR Daily
NOVEMBER 8, 2019
Learn how at Ragan’s Writing & Content Creation Conference in NYC. Every piece of content you create should tell a compelling story. How can you make sure you’re doing that—and getting through to your audiences? Join us at the Writing & Content Creation Conference , Dec.
Sword and the Script
NOVEMBER 5, 2019
Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently.
Agility PR Solutions
NOVEMBER 7, 2019
With fall’s chilly winds and the spookiest holiday of the year approaching, October proved to be on one of Bulldog Reporter’s biggest months of the year (so far).
Maine PR Maven
NOVEMBER 8, 2019
Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? The post Marketing Minute #7: PR and marketing are expensive. Start with a plan. appeared first on | The PR Maven. Marketing
Stephen Waddington
NOVEMBER 5, 2019
The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance. It’s been great to listen to the conversations about the tension between paid and earned influencer marketing following the publication of the latest #FuturePRoof project.
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