Trending Articles

Five Data Points Busy PR Pros Should Be Watching | Business Wire Blog

Business Wire

You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?

A Guide to Narrative Driven PR

Ronn Torossian

Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.

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PR – An Essential Business? Tips for Keeping Your Sanity, Job and Relationships in a Pandemic

Flack's Revenge

It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.

Zooming Into Coworkers’ Lives Is Revealing

ImPRessions - Crenshaw Communications

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

The Resolution Blog

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.

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Digital PR Metrics That Determine Campaign Success

Ronn Torossian

Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content.

Giving, FEELing & Communicating in Uncertain Times

PR Expanded

As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.

Leadership Communications Lessons Of COVID-19

ImPRessions - Crenshaw Communications

It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages.

COVID-19 Comms: Lead with Empathy

Cision

For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy. Best Practices

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Investor Relations Thoughts and Best Practices in the COVID-19 Environment | Business Wire Blog

Business Wire

The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations

Public Relations Strategy to Boost Art Marketing

Ronn Torossian

In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.

How Influencer Marketing is helping the public fight COVID-19

PR Daily

As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns.

Crushing It in 2020: 8 Marketing Trends You Need to Know

B2B PR Sense

What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Do’s and Don’ts on Webinars with Falcon.io

Cision

In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event. Best Practices

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UK Government cracks down on spread of coronavirus disinformation, announces DCMS inquiry

Stephen Waddington

The Government has stepped up its fight against disinformation on the internet. It may have taken the coronavirus pandemic for the UK Government to take a coordinated approach to tackling fake news but today’s move to create a Rapid Response Unit is welcomed.

Public Relations Agencies and Public Opinion

Ronn Torossian

Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. With the introduction […]. The post Public Relations Agencies and Public Opinion appeared first on.

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Did you stand out on the noisy media landscape?

PR Daily

Showcase your campaigns, events and pitches by entering PR Daily’s Media Relations Awards. The entry deadline is May 8. The post Did you stand out on the noisy media landscape? appeared first on PR Daily. PR Daily Awards

How PR and influencer marketing strategies converge

Agility PR Solutions

Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs.

How to Survive this Crisis

The Proactive Report

Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies.

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Why Muck Rack’s Trends tool is now free for everyone

Muck Rack

Why Muck Rack’s Trends tool is now free for everyone

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The COVID-19 Crisis Marathon. A Step-By-Step, Mile-By-Mile Strategy When the Finish Line Keeps Moving

Reputation Us

COVID-19…The crisis that just won’t go away. Most businesses and nonprofits have endured through the first sprint of this pandemic by utilizing their newly created crisis task force, dusting off their existing crisis plans or cobbling-together various crisis mitigation actions.

Share your life-changing nonprofit PR work

PR Daily

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24. The post Share your life-changing nonprofit PR work appeared first on PR Daily. PR Daily Awards

How Gwyneth Paltrow’s Goop rebuilt its reputation after crisis

Agility PR Solutions

Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years.

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Governor Andrew Cuomo – good example of handling PR during pandemic

The Stalwart Blog

If you want to see somebody who’s handling the Coronavirus news the right way, pay attention to New York Governor Cuomo.

Don’t Let COVID-19 Headlines Delay Your Job Search

Culpwrit

During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers.

Media Moves at The Modesto Bee & InsideClimate News, WHDH-TV in Boston Welcomes a New Anchor/Reporter

Cision

Kristin Lim joins The Modesto Bee, Erica Goode in leadership role at InsideClimate News, and more. Media Blog

Don’t miss tomorrow’s late entry deadline

PR Daily

Submit your work to PR Daily’s Corporate Social Responsibility Awards by this Friday, March 27. The post Don’t miss tomorrow’s late entry deadline appeared first on PR Daily. PR Daily Awards

Consumers are watching how brands act during COVID crisis—here’s how it will shape future loyalty

Agility PR Solutions

Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.

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Muddling through the COVID-19 crisis: celebrating human spirit and ingenuity

Stephen Waddington

I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope.

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Best Practices for Finding and Reaching out to YouTubers That can Help Your Brand

Buzzstream

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd.

UK Media Moves including Metro.co.uk, Financial News, BuzzFeed and more!

Cision

Role change for Dionne Grant at BuzzFeed, Mark Cobley takes on Head of Production role at Financial News, and Sian Elvin is appointed Assistant News Editor for Metro.co.uk. Media Blog