Trending Articles

What to Do When a Marketing Plan Backfires

Ronn Torossian

It happens to even the best, most well-known brands. A simple social media missive gone wrong can be enough to ignite an explosive chain reaction of negativity and poor public perception. For a brand that was only seeking to elevate its marketing and make a splash, this can easily be panic-inducing.

Three PR Trends to Adopt for Better News Release Results

Business Wire

In 2019, there are more ways than ever to connect with customers. But which ones really work? public relations measurement & analytics

Trends 282

Marketing Communications

Onclusive

(Credibility + Impact) versus (Reach + Frequency).

“Stakeholder Value” Is Good PR — And Good Business

ImPRessions - Crenshaw Communications

The recent move by the Business Roundtable to redefine corporate priorities by emphasizing value beyond shareholder profits is the latest indicator that corporate reputation’s importance is on the rise.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR Trends: How to Empower Your PR with SEO

B2B PR Sense

PR pros have been working for years on new PR trends that will propel their communications strategy forward. Today we're going to focus on one trend that works quite well with digital public relations , yet is often neglected -- SEO.

SEO 180

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Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

Getting Political in Branding and Messaging

Flack's Revenge

It used to be a much simpler world for brand development. The tough questions related to name, design, and color. If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your logo.

Brand 170

These were the top publishers on Facebook in July 2019

NewsWhip

[…]. The post These were the top publishers on Facebook in July 2019 appeared first on NewsWhip. Digital Journalism Facebook Publishers Publisher Rankings Publisher Social Media Engagement

Wildest Dreams? Far From: Why Taylor Swift Is a PR Role Model

PRSay

No matter what she’s doing, Taylor Swift turns heads. This week, the country-singer-turned-pop-star will release her new album “Lover,” and fans are excited.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How a sushi fan drew 47K Instagram followers as a micro-influencer

PR Daily

Three years into her quest to highlight the top sushi sources in Philadelphia, Binh Nguyen shares her secrets for turning a culinary passion into a huge and devoted online following. My sushi addiction turned me into a micro-influencer.

Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company.

Media 195

Where do teens get their news? The answer may not be good news for traditional media

Agility PR Solutions

The teen trends of today are often indicators of the leading trends of tomorrow throughout the general population, and new research from media trust advocates Common Sense and SurveyMonkey paints a bleak picture for traditional media outlets, even those making adjustments in the digital age.

Trends 115

What’s TVs Place in the PR World? We Chat to Producer Danny Bell

The Resolution Blog

You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content.

Film 156

3 Steps for Preparing Executives for Media Interviews

Meltwater - PR

Let’s be honest—some executives are born to be spokespeople—while others need training.After all, even if you’re an expert on a particular topic, it can be nerve wracking to stand in… Read More >>>.

Why PR and publicity should be considered separately

PR Daily

Plenty of PR pros balk at the notion that their jobs are only about securing media coverage and boosting brand visibility. Here’s why many practitioners shun the word “publicity.”. An industry outsider might be forgiven for thinking that public relations and publicity are interchangeable functions.

The Importance of Good Data

PRSay

Data: It’s the ones and zeros. It’s the backend of the business — what we only partially understand but depend on for our applications and reports to work. But data also represents people and their activities.

Data 98

7 hidden PR dilemmas hindering your business’ growth

Agility PR Solutions

Public relations is more important than it’s ever been before, thanks mainly to the way in which social media has led to us all living our lives in public. These days, if your company makes a mistake, then it’ll be all over Facebook and Twitter before you know it.

Why Video ‘Content is King’ in 2019

Critical Mention

We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth. Nowadays, video content generation is booming more than ever before, due to its rise within the digital marketing world.

Video 95

Speaking up for graduates in the workplace

Stephen Waddington

As the graduates of 2019 enter the workplace here’s some ideas for helping them succeed. Managing an ambitious team of young people is as hard as it gets in agency land. This isn’t another whiny post about millennials. The internet is full of that s**t.

Expert techniques for taking exceptional profile photos

PR Daily

Whether you’re in a posh office or at an external location, these three simple tips will help you master the light, relax your subjects and capture their true essence. In businesses that rely on the trust of their clients, establishing a real, human connection is crucial.

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

How do you define company culture? It goes beyond perks like free snacks or quarterly company outings. Company culture rests on the values every employee brings with them to the office each day. It’s how the environment fosters and promotes growth, creativity and new ideas.

New report explores best practices for PR agency search & hiring

Agility PR Solutions

When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. So what do large companies and associations do when they hire PR agencies—on which they spend $15 billion a year? New research from […]. The post New report explores best practices for PR agency search & hiring appeared first on Agility PR Solutions.

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The Role of Traditional Media Tools in Trend Forecasting

Meltwater - PR

When speaking of forecasting, what we’re really talking about is predicting behavior. The ability to see into the future offers outsized rewards to those who are good at it. When… Read More >>>. Marketing PR & Comms Trendspotting

Tools 95

Advocating for a Better Workplace; Off Script No. 42: Tina McCormack Beaty of SHRM

Sword and the Script

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. She says her career aspiration, at the time, was to be a video jockey for MTV.

How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Does it feel like everyone’s trying to hire from a shrinking pool of talent right now? There’s a good reason. As of April, there were 1.6

The PR Phenomenon Greta Thunberg

Doctor Spin

Growing up, I skipped school all the time. It started when I was 10 years old and our school decided that we should perform musicals all around town. Our teachers would never admit to it, but they strived to present well-behaved and choir-singing children under their culturally acclaimed ward.

4 reasons why business marketers need earned media

Agility PR Solutions

Paid media, owned media, and earned media are three major forms of business marketing. Although paid media and owned media are more under your control, fusing earned media into this concoction is key for stellar marketing and promotion.

Media 107

How to Make A Branded Podcast That People Actually Listen To

PR News

Earlier this week, The New York Times published a piece about the success of brand-produced podcasts.

Online Reviews and How to Handle Them

Maine PR Maven

Online reviews – on Google, Yelp, Facebook, TripAdvisor – are a big deal. They are the first things that come up with practically any online search. When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews.

How to develop (and capture) ideas for your blog

PR Daily

First and foremost, remember that the subject matter should serve your readers. With that in mind, we present a batch of sources to mine for engaging topics. Chefs around the world know that cooking dinner is the easy step. The hard job? Figuring out what to cook.

In College and Need Cash? Apply for Scholarships

Culpwrit

As students begin to return to colleges throughout the U.S. and abroad, paying for tuition and room and board are top of mind. So should finding ways to help pay those costs.

From all angles—why marketing and PR agencies must stay vigilant in today’s environment

Agility PR Solutions

The face of the marketing and public relations industries is one that’s always evolving. A new concept here, an emerging platform there.

Agency 108