Trending Articles

Business Wire Miami “Playing Ball With the Media” Event

Business Wire

by Stephan Useche, Client Services On Thursday, July 20, the Business Wire Florida team hosted a successful media luncheon titled “Playing Ball with the Media.” This event brought together a group of “pitchers” and “catchers” to play ball at the Newman Alumni Center in the University of Miami.

What Sean Spicer Can Teach Us About PR

ImPRessions - Crenshaw Communications

Sean Spicer just might be the most famous public relations person in the country, but it’s not from leading by example – unless walking away from the world’s worst communications job counts.

Trending Sources

How to Growth Hack a Successful Backlink Strategy

Cision

When it comes to SEO, earning quality backlinks (links from other websites to your webpage) is one of the most critical ranking factors. According to Brian Dean, SEO expert and owner of Backlinko , “the number of domains linking to a page correlated with rankings more than any other factor.”

Getting to Know Your Customers

The Proactive Report

Did you know that the fourth Thursday of each quarter is Get to Know Your Customer Day? So that’s today! And why should we learn more about our customers? Well, without them we have no business. That ought to be reason enough.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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Mentorship, Growing Candidate Pools and Other Myths About Gender Equality in the Workplace

Return on Reputation

About a year ago, MWWPR conducted a survey about women and leadership where respondents indicated they thought it would take about 100 years before we see gender parity in the workplace , which is as good as saying “never.”

So, You Want to Work In PR: A Tale from A Recent Grad

Shift Communications

You’ve finished that last exam, heard your name called at graduation, and received your diploma. The question that will be on everyone’s minds – especially your parents – is: what’s next? Is it get a job? Go to grad school? Take a year off, travel, and live your life?

Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. That’s a perfectly valid motivation, one that helped drive me in the direction of my career path.

How to build a newsroom or press office for the modern media environment

Stephen Waddington

StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery. The press office is the front line between an organisation and the media. Its primary function is creating media content and managing relationships with the media.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Nigerian Prince has Discovered Snail Mail!

HMA Public Relations

We have to hand it to the scammers who adjust their communications tactics to fit the times! Just take a look at what Alison received in the mail recently. Click below for more]. The post The Nigerian Prince has Discovered Snail Mail! appeared first on HMA Public Relations.

Impress Your Execs With This New PR Metric: ROPRS

AirPR

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives.

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

I read a piece recently about plans to bring the famed Windy City tabloid back to prominence by its new owners. If they succeed, it will go against the seemingly insurmountable tide its rivals face in attempting to stay relevant.

How Email Autoresponders Can Help Grow Your Brand

Prowly

If you follow up with your subscribers in the relevant time using autoresponders you increase the likelihood of a recipient’s engagement and your chances for conversions. The post How Email Autoresponders Can Help Grow Your Brand appeared first on Prowly Magazine. How To email marketing how to PR

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Chatham House Rule explained

Stephen Waddington

A 90 year old rule aimed at promoting openness in meetings is frequently misunderstood. Chatham House is a building at Number 10 St. James’s Square, London, UK. It’s home to an independent policy think tank known as Chatham House, the Royal Institute of International Affairs.

Public Relations for Fun

HMA Public Relations

What do you think of when you think of a fun workplace? Does it involve companies such as Facebook and Google? Companies that have foosball, ping pong and a champagne/wine cooler? Casual Fridays? Dog-friendly environment? The post Public Relations for Fun appeared first on HMA Public Relations.

TrendKite Reveals PR Attribution: Measure Traffic from Articles Without Links

TrendKite

Today, we're taking PR measurement to a new level with PR Attribution. This is new technology we’ve developed in-house, that allows PR professionals to see all visitors coming to their website from PR articles - regardless of there being a backlink in the article or not. Our Hershey communications team values continuous learning and improvement to develop audience-first content that enables deeper engagement with our story and business priorities.

Is your communications strategy in good shape?

PR Daily

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

The Top 8 PR Trends That Will Empower Your Business

B2B PR Sense

PR trends are like the GPS in our public relations vehicles. They show us what’s ahead and what to avoid when it comes to our public relations tactics. Where is PR headed? How can we stay on top of trends and deliver the best results to our business?

The Top 11 Social Media Crises of 2017

Norton's Notes

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong.

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

PR News

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

Three Things To Learn From President Trump’s Communications Team

The Stalwart Blog

Before you scream “NO F#$%!N N WAY,” hear me out. I’m of the firm belief that we all learn best from our mistakes or, at the very least, errors of others. And holy schnikes is this administration providing some great ones! Think about it.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

#MediaMonday – Lauren R. Loftus

HMA Public Relations

This week’s #MediaMonday profile comes to us from PHOENIX Magazine associate editor reporter Lauren R. Loftus. The post #MediaMonday – Lauren R. Loftus appeared first on HMA Public Relations. Featured Media Monday #MediaModay Lauren R. Loftus

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Does your content stand out on crowded social feeds?

PR Daily

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Online Reputation Management Services: What You Need to Know

B2B PR Sense

Online reputation management services have become less of a “nice-to-have”, and more of a necessity. As our lives becomes more enwrapped in the internet and social media, businesses need more than an online presence -- they need a top-shelf online reputation.

The Dark and Twisted Side of Automation in Advertising

Sword and the Script

They recorded him drowning and uploaded the video to YouTube. It wasn’t just that they didn’t help another human being — in the time of absolute greatest need – it’s that they barbarically treated someone’s final moments as entertainment.

How We Won a PIZZA AsiaOne’s Hearts

The Hoffman Agency

By Adam Rahim , Shermaine Loo and Tiara Chew. At Hoffman Singapore, our clients rely on us for the best counsel on how to engage with the media and to better manage their reputations. While every organisation would love to make the front page, its content must be newsworthy.

Farewell Friday

HMA Public Relations

Today marks a bittersweet last day for one of our account coordinators, Sara Goodwin. Here, Sara shares the most important things she's learned at HMA. Click below for more]. The post Farewell Friday appeared first on HMA Public Relations. About the Bloggers Featured farewell friday

How to step around 6 common PR traps

PR Daily

Surprises are great for parties and gifts, but not so much for public relations. PR works best when it’s reasonably predictable and reliable. This means paying attention to staffing, budgets, deadlines and prep work to ensure successful outcomes.

Using PR to Increase Website Traffic

TrendKite

For most modern companies, the website is the most important brand asset. But you probably already knew that. Given that the website is where prospects and customers learn about products and services, where they seek help and even conduct transactions, it is clear that it is an important part of any organization’s strategy. What is less obvious for many executives and marketers is the impact that PR can have on driving traffic to the website.

Better PR With Third-Party Partnerships

ImPRessions - Crenshaw Communications

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities.