Trending Articles

I‘m in PR: What’s the Big Idea?

Flack's Revenge

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula.

PRSA strikes back: Org chair addresses reform turmoil in new exclusive

Agility PR Solutions

Ethics 121

Bits, Bytes and the Ethics of Data

PRSay

Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor.

Ethics 230

Use Your Class to Get a Job in Social Media

PR Expanded

A Guest Post by Sedale McCall, Digital Analyst, GPG. When I attended graduate school in 2016, I was also working at a Porter Novelli in Washington, D.C. Beyond the exhaustion of working and going to school, it was fantastic to be able to see what I was learning in a real-world environment.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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5 easy steps to double the impact of your coverage

The Resolution Blog

You’ve got a hit in an online newspaper?—?brilliant?—?that’s brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch?

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The Complete Guide to PR Stunts

5W PR

Top Publicity Stunts of 2017-2018. Sometimes, the best way to come up with new ideas for a PR stunt is to look back at some of the most inspirational strategies to hit the market over the last year or so.

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A call to revisit RSS

Stephen Waddington

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web.

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What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

This is How the Sorry State of Media Relations Ends

Sword and the Script

A while back a reporter I had been pitching threw me what I thought was an unexpected softball. How about some commentary on X topic from X executive he asked? Of course, I jumped to make it happen. I’m an expert and so in less than 24 hours I had what I thought was solid insight from a CEO.

Three Ways to Integrate Audio into a Marketing Strategy

Ron Torossian

As the world of audio continues to capture the attention of the public, marketing experts must think carefully about how they can connect with their audience. Whether it’s the lure of smart speakers or audio books there, seem to be countless ways to engage people through audio these days.

Forrester announces 2018 CX leaders—and none are U.S. brands

Agility PR Solutions

New Forrester research confirms it—U.S. brands are just plain mediocre when it comes to providing quality customer experiences. According to the org’s newly released U.S.

How Do You Build A Brand? Start by Asking What Drives Human Behavior

Waxing UnLyrical

Guest Post by Simon Erskine Locke. When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

5 Reasons PR Agency Relationships Fail

ImPRessions - Crenshaw Communications

Nobody enters into a PR agency partnership thinking it will fail, just like no one gets married thinking they may one day divorce. But inevitably, some relationships do fail. They may simply run their course, or there may be external factors that dictate change.

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Public speaking lessons from Judge Kavanaugh

PR Daily

First impressions are important, especially when you’re suddenly in the spotlight. When Brett Kavanaugh stepped to the microphone Monday night, July 9, after President Donald Trump introduced him as his nominee to the Supreme Court, it was the first time many Americans heard him speak.

My Successful Social Media Strategy and Why It Was All Wrong

HMA Public Relations

I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to […]. The post My Successful Social Media Strategy and Why It Was All Wrong appeared first on HMA Public Relations.

PRSA tension escalates as Wells Fargo comms execs attack reform leaders

Agility PR Solutions

Ethics 101

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Phil Mickelson and Tiger Woods Teach the World a Little About PR Strategy

Critical Mention

After first bringing the idea up in May, last week Phil Mickelson again broached the idea of a head-to-head match with Tiger Woods for $10 million. Predictably, the golf world went crazy, with fans and media alternatively expressing excitement and debating the merits of an exhibition.

NGINX engages Firefly Communications Group to drive EMEA presence

PR in High Definition

NGINX, Inc., the company based on the popular open source project and offering a suite of technologies designed to develop and deliver modern applications, has appointed technology marketing communications agency Firefly Communications Group to handle communications in the UK, France and Germany.

12 ways to produce a killer press release

PR Daily

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. The last thing you want is for reporters to delete your press release the moment the email notification pops up on their screens.

What Is The Secret To Success?

HMA Public Relations

There are so many similarities to winning in business and winning on the field. Read today's blog post for some insight into the Bowden family coaching dynasty. The post What Is The Secret To Success? appeared first on HMA Public Relations.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Why voice search is set to take over the world in 2018

Agility PR Solutions

Ok Google, tell me why voice search is becoming so popular in 2018. Alexa, why is voice search becoming a preferred searching method for many people today?

A new social media certification has arrived!

Karen Freberg

After months of working on creating content, recording videos, reviewing the transcripts and videos from the lessons, editing and formatting slide decks, I am excited to see the new social media certification released tomorrow (July 10th) from HubSpot Academy !

Why don’t companies invest in training their PR and social employees?

Communications Conversations

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. The article talks about the issue from a 10,000-foot level, looking at the economy across industries.

Which brands are scoring big at the World Cup?

PR Daily

The FIFA World Cup is the biggest sporting event to hit the media all year. Many companies are looking for opportunities to align their marketing and branding strategies with the global soccer phenomenon.

Harry Kane: The England striker could earn as much as £100m if England win the World Cup, but he will never be as marketable as David Beckham

Mark My Words

The Three Lions hero and current World Cup leading scorer has advertising deals with the likes of Nike, Beats By Dre, Lucozade Sport, BT Sport, EA Sports and Hugo Boss, but could earn huge windfall if England win in Russia. HARRY Kane may be a marketing man’s dream, but he’ll never be more marketable than David Beckham, according to a top PR guru.

Strategies for making World Cup fans into fans of your brand

Agility PR Solutions

It is actually fairly stunning that the World Cup only comes around every four years when you consider everything that goes into it. The building of the stadiums alone is a tremendous human endeavor that takes the labor and knowledge of thousands of people to make happen.

Wiltshire Council on Novichok crisis response

Stephen Waddington

Wiltshire Council communication chief Laurie Bell told the story of the unfolding Novichok crisis in Salisbury at the CIPR Northern Conference in Newcastle. In March the UK government reported that Novichok, a Russian nerve agent, had been used in a poisoning attack on Sergei Skripal and his daughter Yulia in Salisbury, Wiltshire. Skripal is a former Russian military intelligence officer who acted as a double agent for the UK's intelligence services.

Incredibly Common Reasons Most Press Releases Don’t Make It

PR Fuel

Public relations is a fast paced world not for the faint of heart. Before you start email blasting press releases and spinning molehills into mountains, consult this list of the 6 most common PR mistakes: No Guiding PR Strategy – This point is first for a reason.

Local 62

Why event promotion should use influencers

PR Daily

Before making an important decision in your life, who do you go to for advice? It’s probably your partner, family member or longtime friend. Consumers trust the people closest to them because they have established relationships with them and know that they have their best interests at heart.