Trending Articles

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Earnings Calls and Releases: Compliance, Communication, and Strategy

Business Wire

Earnings calls and earnings releases play important roles in investor relations and corporate transparency. Both serve as windows into a company’s financial health, performance, and strategic direction, offering stakeholders vital insights.

Strategy 289
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Graduation party planning

PR for Anyone

Welcome back to Good Day D.C.! It’s graduation season, and I couldn’t be more excited to share some fabulous ideas to make your celebrations unforgettable. Whether you’re planning a high school or college graduation party, there’s no need to break the bank. With a little creativity and some budget-friendly tips, you can throw a memorable bash. Let’s dive in!

Banking 130
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Why Brand Reputation Management Matters

Ronn Torossian

Why Brand Reputation Management Matters The era of swift information dissemination and digital prevalence has transformed a brand’s reputation into its most significant asset. It is now the trust currency that sways customer decisions, molds brand loyalty, and ultimately affects financial outcomes. Amidst a plethora of choices, a robust reputation often marks the fine line […] The post Why Brand Reputation Management Matters appeared first on.

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Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world

Agility PR Solutions

Millennials and Gen Zers grew up in a vastly different world than older generations. As digital natives, or very nearly, they were more informed about the world around them, and found their core selves and developed lifelong values at an earlier age as well. Even still, it probably didn’t prepare them for today’s world and […] The post Seeking purpose, finding stress: New Gen Z and millennial research finds these generations stay true to their values in a changing world appeared first on A

Trends 154
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Emerging Trends in Tech PR: What’s Next for Technology Companies?

5W PR

Innovation is key in the tech industry, constantly pushing boundaries and shaping the future. Tech public relations must also evolve to keep up with this dynamism. Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies.

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Infected Blood Inquiry: “institutional defensiveness” led to reputational manipulation

Wadds Inc.

The Infected Blood Inquiry Report exposes catastrophic communication failures during the contaminated blood crisis. The Infected Blood Inquiry Report , published this week, spotlights one of the gravest health crises in the history of the NHS. The inquiry was chaired by Sir Brian Langstaff. It’s a tough read. Between 1970 and 1998, thousands of patients were infected with HIV and hepatitis through contaminated blood products.

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CMO spending on paid media soars at the expense of talent, tech and agencies

Sword and the Script

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe.

Agency 96
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10 tips for cultivating real connections & building a loyal community on social media

Agility PR Solutions

Times have changed, and social media has transitioned from a traditional broadcasting platform into a vibrant and engaging space where brands and individuals are able to foster genuine connections and build loyal communities around their values. But why community? An engaged community results in not just a heightened sense of brand awareness and loyalty but […] The post 10 tips for cultivating real connections & building a loyal community on social media appeared first on Agility PR S

Community 116
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What Makes Excellent Client Service?

HMA Public Relations

Find out more about the factors of excellent client service as Justin Liggin shares what he learned from a recent webinar hosted by PRGN partner Novitas Communications. Read more in this blog post!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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As People Live and Work Longer, Companies Urged to End Age Discrimination

PRSay

“One of the greatest accomplishments of our time is the extension of the human lifespan,” said Martha Boudreau, chief communications and marketing officer for AARP. “Many people are living into their 90s, or even to 100. Take advantage of the extra years we’ve been given.” Boudreau was a panelist for PRSA’s most recent Diverse Dialogues livestream on May 16 titled, “Shifting Perspectives: Debunking ‘Age Is Just a Number.

Company 86
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What is Technical SEO and How Does It Impact Content Performance?

Contently - Strategy

Most of us content marketers consider the content side of SEO at the very beginning of any project; we’ve become adept at marrying ideas with the right keywords, information, and heading structures so that the message and SEO go together harmoniously—like peanut butter and jelly. Technical SEO, on the other hand, might not be as fully understood. We know it’s important, but it’s often left up to SEO or IT teams, who may (or may not) have a comprehensive understanding of the broader marketing str

SEO 98
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Proximity and Relevance are the vital filters for impactful news judgement

Axia PR

There are 10 elements of news and newsworthiness, but two outshine the rest. When it comes to determining whether a story is considered newsworthy, there are many factors journalists and editors evaluate. However, at the core, many argue that newsworthiness ultimately comes down to just two key elements: geography/proximity and subject matter relevance.

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11 ways outdoor brands can leverage PR for success

Agility PR Solutions

The call of the wild resonates with many, and outdoor brands hold the coveted key to the door of adventure. Amidst a bustling marketplace brimming with tents, kayaks, and hiking boots, the challenge lies in ensuring one’s brand stands out, resonating with the current outdoor enthusiast. Deploying public relations in the strategy toolkit can aid […] The post 11 ways outdoor brands can leverage PR for success appeared first on Agility PR Solutions.

Brand 93
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Let's Talk: Supporting Mental Health in PR and Corp Comms

Presspage

The Reality of Overwork and Stress The latest research from PRCA and CIPR trade groups in the UK reveals some shocking stats: 33% of industry professionals report having been diagnosed with a mental health condition, up by eight percentage points in just a year. Even more concerning is that 91% of survey respondents have experienced poor mental health in the past 12 months - a figure that hasn’t changed in almost 5 years.

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The Impact of Regulatory Changes on Fintech PR

5W PR

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. A vibrant playground for agile start-ups, the sector continually challenges traditional institutions with its slick applications and unique financial products. However, the industry’s rapid evolution often creates tension with regulatory bodies. These entities, responsible for protecting consumers and maintaining financial stability, may appear to be creating impediments to progress.

Banking 78
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From hindsight to foresight: Taking a proactive approach to purpose and polarization

NewsWhip

We’ve just published our second report — Hindsight to foresight: Taking a proactive approach to purpose and polarization — in partnership with Stephen Waddington. Building off the work of our first report together on the role of communications and the management function , this new piece of research investigates the role of corporate communications and insights in helping companies manage social and political polarization.

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Career Advice for New College Graduates

Culpwrit

By John Millen Congratulations on your college graduation! You may have heard amazing commencement speeches with advice on your role in changing the world; on thinking globally but acting locally; on finding your bliss and living your dreams. That is all good and inspirational advice. You should follow your dreams. But as a veteran… Continue reading Career Advice for New College Graduates The post Career Advice for New College Graduates appeared first on Culpwrit.

Local 70
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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The business impact of neglecting digital accessibility: Non-inclusive design becomes another factor that will chase consumers to a competing brand

Agility PR Solutions

A brand’s digital experience offering is so meaningful in building trust and loyalty with consumers, but that experience must be a positive one for all, which certainly includes the significant proportion of e-commerce site users who identify as having a disability. And the cost of not embracing accessibility is going up, according to new research […] The post The business impact of neglecting digital accessibility: Non-inclusive design becomes another factor that will chase consumers to a

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#MediaMonday – Drew Goretzka

HMA Public Relations

Meet Drew Goretzka, the economic development reporter for Albuquerque Business First, in this #MediaMonday feature! Find out how Drew went from creating his own family newspaper to reporting on key industries in New Mexico in this post.

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The Essential Role Of Public Relations For Doctors

The Hoyt Organization

It is common knowledge that PR is a huge factor in corporations and enterprises. It also plays a significant role in charitable organizations and nonprofits. But it is just as crucial for doctors and other medical professionals. Public relations experts can advise you on how best to market your services, deal with the public, and handle challenges. Read on to learn more about the role of public relations for doctors.

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PR and Communications in the run up to a rebrand

PR in High Definition

When your organisation is gearing up for a rebrand, it can feel like you’re walking a tightrope. How do you balance maintaining your current brand’s presence while preparing for a new identity? The journey of rebranding is intricate, requiring a nuanced approach to PR and communications that keeps your audience engaged and prepares them for change – all without losing momentum.

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Don’t Give Up: Summer Job Searches Tougher in 2024, But Plenty Still Exist

Culpwrit

When it comes to summer jobs, several surprises popped up in the latest summer employment survey by WalletHub. The personal finance search engine/social network analysis ranks 182 cities from best to worst for summer jobs in 2024. Topping the list is Columbia, MD, while Los Angeles comes in at #145, Chicago #151 and New… Continue reading Don’t Give Up: Summer Job Searches Tougher in 2024, But Plenty Still Exist The post Don’t Give Up: Summer Job Searches Tougher in 2024, But Pl

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The role of effective PR management in transforming wellness businesses

Agility PR Solutions

The success of a wellness business depends on two-way communication. Practical public relations management makes it happen for your wellness business. It allows you to listen to customers’ needs and build their trust. You can communicate the key brand messages to resonate among your target audience. For example, Meridian Spa constantly works on PR management […] The post The role of effective PR management in transforming wellness businesses appeared first on Agility PR Solutions.

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Coffee with a Journalist: Kelsey Ramirez, Fox Business

OnePitch

Kelsey Ramirez is an associate, strategic initiatives, at Fox Business, where she edits the team’s coverage about personal finance.

Media 90
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Here’s what your company should do AFTER earning media coverage.

Axia PR

A step-by-step guide to amplify your earned media coverage to reach a wider audience. Securing a story in a priority outlet or being featured on TV is a huge win, but many business leaders make the mistake of thinking publication is the final step, when really there are several steps after earning media coverage to see the highest return on investment.

Company 71
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Navigating purpose and polarisation in corporate communications

Wadds Inc.

A new Wadds Inc. report explores how the corporate communications function can help companies proactively manage the growing challenge of social and political polarisation. We’re publishing our second report - Hindsight to foresight: Taking a proactive approach to purpose and polarization - commissioned by NewsWhip today. It asked us to investigate the role of corporate communications in helping companies manage social and political polarisation.

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Meet the Media: Sebastian Blanco, Editor-in-Chief of Automotive Engineering

Bianchi Biz Blog

I write with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car and Driver , Forbes , Automotive News , and others.

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8 tools you need to build an effective PR tech stack for digital communications

Agility PR Solutions

Every marketing professional knows the importance of public relations. But with more methods of outreach than ever, and with marketing teams often spread remotely, effective PR becomes more challenging. That’s why it’s vital to have the best PR tech to support your goals. But if you’re stumped about where to start, don’t worry. In this […] The post 8 tools you need to build an effective PR tech stack for digital communications appeared first on Agility PR Solutions.

Tools 98