Trending Articles

What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?”

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How to Create and Distribute a Press Release in 5 Steps | Business Wire Blog

Business Wire

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.


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8 Ways to Increase Press Release Results with A/B Testing | Business Wire Blog

Business Wire

People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program.

How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

4 use cases for social listening tools for PR pros

PR Daily

Social listening is one of the most important tools at your disposal. Are you taking advantage of it?

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PRGN celebrates its 30th anniversary: A Q&A with the founders

Agility PR Solutions

The Public Relations Global Network (PRGN) recently celebrated its 30th anniversary at its Spring Meeting held in Scottsdale, Arizona.

Pitching Podcasts: PR Tips For Success

ImPRessions - Crenshaw Communications

In B2B PR , we’re always looking for ways to promote client stories, often through interviews with members of their senior leadership team. Podcasts are naturally part of that mix; they’re a great way to secure thought leadership opportunities, and they’re growing in popularity.

Instagram and Facebook are in chaos. Here’s what PR pros should do.

PR Daily

There’s so much noise lately. You can get through it. Meta — and with it, legacy social media platforms Facebook and Instagram — is flailing. Profits are down.

What are the three types of PR crisis?


Communications professionals have to be ready to adjust, adapt, and ultimately, defend their brand on a daily basis. One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. .

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Tips for establishing brand longevity in a modern landscape

Agility PR Solutions

Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success.

Brand 131

Acting the Part (of Thought Leader and Spokesperson)

Flack's Revenge

I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business.

Film 156

How Web3 and NFTs will change social media forever

PR Daily

No, really, you need to know this. Don’t click away. If you’ve read part one of this series , the words “Web3,” “NFT,” “blockchain,” “non-fungible” and others don’t seem as out there as they did before. And if they still seem a little fuzzy in your brain, read again for a refresh ).

The importance of Instagram Reels for brands


The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

3,2,1… Action! 4 tips for getting on the air and in the news

Agility PR Solutions

The television realm remains an indispensable component of our society. There are often moments when my clients have an immediate need to get information out to the community, and the most effective means to do that is often by contacting media outlets and broadcasting directly on television.

Honoring Paula Pedene, APR, Fellow PRSA: VA Whistleblower

Ethical Voices

When I first started EthicalVoices in 2018, I knew who my first interview had to be. Paula Pedene, APR, Fellow PRSA. She is a whistleblower who embodies the ideal of the ethical public relations professional. .

The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter:

Sword and the Script

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers.

6 AP style mistakes to stop making now

PR Daily

Some of the most common AP Style errors this editor has seen. Even for native speakers, English is a confusing written language with a million exceptions to every rule. When you layer on the specific demands of AP Style, used in most professional communications, things can get downright maddening.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How NewsGuard monitors 8,000 websites to combat misinformation


Misinformation and disinformation are among the biggest challenges facing humanity. The proliferation of “alternative facts” and downright lies is dramatically affecting the public’s understanding of major conflicts, climate change, disease and transitions of power.

4 strategies to motivate your PR team

Agility PR Solutions

Lack of interest, poor communication, low morale and little engagement—do these sound like common problems among your public relations team? If so, you may need to perform some motivating tasks to help your staff regain their groove.

Timing is Everything

Landis PR

By Brianne Miller . Photo courtesy of Pexels. According to writer Stefan Emunds, “Time is an illusion, timing is an art.” That holds true with news media relations as much as with all the other things in life that require us to “read the room.” .

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Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

How social media has redefined the communications role

PR Daily

We caught up with Kirk Wilson of Lincoln Financial Group to learn his tips for smarter social media communications.

This Week in PR Ethics (8/4/22): Fraud, Transparency, Disclosure, and Purpose

Ethical Voices

The summer is heating up and so are ethics issues. It is probably easier to ask what violation of PRSA’s code of ethics didn’t happen this week – fraud; lack of transparency and disclosure; and attacks on purpose are just a few. Don’t steal – It is an ethical lesson most people learn early.

What defines a leader in PR?

Agility PR Solutions

Public relations has become a popular career choice for many young people. Almost every large corporation has a wide array of PR professionals, from interns to specialists. One team member who helps determine the course of the entire PR team is the manager.

What is Social Listening?

HMA Public Relations

If keeping tabs on audiences is important to your business, then social listening is for you. Find out more from Justin Liggin. Social Media social listening social media

Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits.

How to make a competitor’s trust crisis into your opportunity

PR Daily

You’re ready for your own crisis — but are you ready for your competitors’? For nearly a decade, Facebook has been an indispensable tool for businesses, non-profits and political campaigns trying to reach target markets.

Why the PR industry is a train wreck solocast with Jason Mudd

Axia PR

In this solo episode, Jason Mudd explains why he thinks the modern PR industry is a train wreck.