Trending Articles

Bringing PR Measurement Into the Digital Era


Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact.

When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies.

Trending Sources

PERSONAL BRANDING: Why your online visibility matters

PR Warrior

In a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

PR Rock Stars: Maccabee PR’s Paul Maccabee

Communications Conversations

If you’ve worked in the PR field in Minneapolis/St. Paul over the last 25 years, it’s virtually impossible that you haven’t heard the name “Paul Maccabee.”

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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6 Smart Ideas For Fall PR

ImPRessions - Crenshaw Communications

Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms.

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Growing my blog has been all about…

Communications Conversations

Last Saturday, I had the great honor to keynote the eighth Minnesota Blogger Conference. I say “great honor” because this is an event I co-founded with Missy Voronyak years ago. From our first, small event in CoCo St.

Earn recognition for your inspiring PR campaign

PR Daily


Media Databases Have Come a Long Way but Still Have a Long Way to Go


We have all been there. We end up on some list or another and start receiving unwanted emails and calls. I think I can speak for everyone when I say, we all HATE this business practice, and while it’s technically not spam according to the CAN-SPAM laws in the USA, it looks, smells, and feels like spam! For journalists and influencers, this is a huge, ongoing problem and something we take very seriously at Cision.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

No (Communications) Excuses

HMA Public Relations

The advice Alison learned from Gloria Feldt at a women's leadership event last week is also good advice for people who are building their brands. Click below for more]. The post No (Communications) Excuses appeared first on HMA Public Relations.

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Insta-success: 3 tips to ensure high performance on Instagram

Axia PR

Instagram, like most other social media platforms, invests heavily in fine-tuning and further developing its platform.

7 Keys To Executing A Successful PR Event

ImPRessions - Crenshaw Communications

The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event.

What does it take to make the communications A-list?

PR Daily

Greatness is not given, it’s earned. It’s for those who are constantly striving for perfection and excellence in their craft. Ragan and PR Daily’s prestigious 2017 Ace Awards spotlights those ambitious communicators—the best of the best.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Earned Media Rising Podcast With Cision CMO, Chris Lynch


Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Check out the first of this two-part podcast by clicking below, or read the following transcript.

Does PR Have a Reputation Problem with the Media?

PR News

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

For optimal Facebook engagement, choose quality posts over a quantity of posts

Axia PR

Less is more with your company’s Facebook posts. You’ve probably heard the phrase content is king. However, when it comes to company Facebook posts, context is the new content. While it’s important to know how often you should post to your Facebook page, you should also focus on what you’re posting. HubSpot, a developer of software for inbound marketing and sales, pulled Facebook data to see if posting more frequently reaches more people.

LexisNexis Implements Critical Mention’s Broadcast Media Monitoring API

Critical Mention

NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. Critical Mention now delivers its broadcast feed — more than 40 broadcast hours indexed every minute — to LexisNexis Newsdesk ® , a media intelligence solution recently named the Best News Media Monitoring Solution by SIIA.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Put your innovative intranet on display

PR Daily


How to Create a Keyword Library for Your Brand


Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR.


Is a Major Comeback on the Horizon for Facebook?

HMA Public Relations

It seems as though Facebook is poised for a major comeback by planning to launch a new feature that will put the focus back on your friends' updates. The post Is a Major Comeback on the Horizon for Facebook? appeared first on HMA Public Relations.

#FuturePRoof podcast: celebrating the CIPR and the NHS at 70

Stephen Waddington

Topics discussed on the latest podcast: #CIPR70; Twitter discourse; implications on society of decline in regional media; a new #FuturePRoof project; and new contributions. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast on Friday. Here’s what you’ll learn. The #FuturePRoof podcast goes from strength to strength. 1,500 of you regularly listen to the podcast. We aim to record a show each month depending on personal and work commitments.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

3 Trending Topics from PRSA Icon


Trending topics from the 2017 PRSA Icon International Conference: proactive public relations - the role of analytics, content, and crisis comms in PR

Your safety presentation doesn’t have to be a snoozefest

PR Daily


3 tips to turn customers into promoters

Axia PR

Public relations has historically focused on creating or transforming public perception. Today, in an era of heavily used social media and rapid-turn news, companies now have both unique communications challenges as well as limitless communication opportunities.

#MediaMonday – Tresa Tudrick

HMA Public Relations

Our #MediaMonday today is all about Tresa Tudrick, California native turned Arizona resident and reporter for KPNX-TV's Friday Night Fever. Click below for more]. The post #MediaMonday – Tresa Tudrick appeared first on HMA Public Relations.

An update on the CIPR’s 70th anniversary crowdsourced project

Stephen Waddington

History and members are informing the CIPR’s 70th anniversary project. We need submissions from across its communities. You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics.

Are You Sure You Want to Wing It When It Comes to Crisis?

PR News

It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess. That cheerful environment created a fitting backdrop for an evening session of the… Continued. The post Are You Sure You Want to Wing It When It Comes to Crisis? appeared first on PR News Blog. Crisis Management

9 ways to be an outstanding panelist

PR Daily

Moderators aren’t the only ones with a tough job to do during a speaking engagement.

Pod Save the PR Professional


When I first began planning my move to Seattle from California I asked everyone I talked to from the area, “What is the one thing I have to know before moving to Seattle?” and nine times out of ten the answer was, “the Seattle Freeze.”

How to Create a Brand Story with These Tips from TV’s “This Is Us”

Stern + Associates

I’m a sucker for a good story. One that surprises me. That makes me think and feel. That inspires and motivates. That sticks. “This Is Us,” NBC’s latest hit drama, The post How to Create a Brand Story with These Tips from TV’s “This Is Us” appeared first on Stern Strategy Group. Brand Strategy Content Marketing B2B writing brand journalism brand narrative storytelling This Is Us

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