Trending Articles

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides. Most clients know this and they have great intentions when they embark upon a relationship with a PR firm.

For the Love of #PR – Nine Reasons to Embrace a Career in Public Relations

Critical Mention

February is the month of love, as Valentine’s Day is again upon us. It’s a time to appreciate not only our loved ones but also a time to appreciate what we love about our professions. In this case, we’re talking about public relations. What’s to love about a career in PR? Here we look at a few reasons why we love what we do. There’s never a dull moment . If you’re in PR and you’re bored – why?

AirPR Interview Series: Mark Delcorps of


Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

#TipForTuesday – What is Leadership?

HMA Public Relations

This month's #TipForTuesday on the characteristics of leadership hits on the importance of creativity/innovation, honesty and customer satisfaction. Click below for more]. The post #TipForTuesday – What is Leadership? appeared first on HMA Public Relations.

Is Creativity a Skill or Talent and Can it be Lost and Learned? [UML]

Sword and the Script

Is creativity a talent or a skill? It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football. A talent can be stretched and strengthened, but there is some intangible pre-existing characteristic that can’t be made out of will alone. You either have the talent to play at a professional level, or you do not.

Share the story behind your social media strategy

PR Daily

10 Tips to Get Referrals

Solo PR Pro

Nothing says love like the referral of business. When a client or colleague refers you to someone else, it is a validation of their trust in you to deliver good work. Countless studies have proven the power of referral or word-of-mouth marketing.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Business Travel Tips for PR Pros

Shift Communications

For many of us in the PR agency business, travel can come in waves and totally upend your routine. With conference season upon us, the Mobile World Congress and HIMSS-bound communications pros will be on buses, trains and planes over the next few months.

#MediaMonday — Jody Jackson

HMA Public Relations

I had the chance to meet Jody Jackson a few times before and during the recent Diamondbacks Fantasy Camp. I also had the opportunity to locker […]. The post #MediaMonday — Jody Jackson appeared first on HMA Public Relations. Media Monday Arizona Sports History Diamondbacks Fox Sports Arizona Jody Jackson

The Aesthetics of Text: Writing Readable Blog Posts

Sword and the Script

When we think of aesthetics in content, we typically think of graphics and images meant to complement or illustrate the text. Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. What you say is as important as how you say it – this also extends to the formatting of text on a page.

B2B 3

6 gifts PR pros truly want for Valentine’s Day

PR Daily

Roses and candy are often appreciated, but many PR pros would rather have a headline instead.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The Marketing Strategy behind the New York Knicks

Ron Torossian

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts.

Tips For Being A Kick-@$$ PR Intern

Shift Communications

Your polished resume may be a thing of beauty, but is your resume more than a pretty face? While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. That combination will help you to stand out as a job candidate.

Will Snapchat Snap Back?

HMA Public Relations

The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? Click below for more]. The post Will Snapchat Snap Back? appeared first on HMA Public Relations.

Tech PR Tips To Pitch Media Like A Boss

ImPRessions - Crenshaw Communications

Media relations is typically a key part of a good technology PR program. One thing entrepreneur-led startups and enterprise technology businesses have in common is a desire to generate positive earned media coverage in widely read publications from TechCrunch to BloombergBusinessWeek.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Prove you have the power of the pitch

PR Daily

Staying Fit in the Office: How to Workout at your Desk

Ron Torossian

If you work in an office or at a desk, you know that sometimes the days are long and likely there have been more than one or two days recently when you didn’t leave for lunch, maybe only getting up once or twice for the needed trips to the sandbox. Yep, you’re almost chained to that dang thing!

AirPR Interview Series


[contact-form-7] The post AirPR Interview Series appeared first on AirPR.

Facebook View Metrics Decline Suddenly

Shift Communications

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Rachel Maddow, Journalist First

Flatiron Communications

A common refrain echoed by the media cognoscenti goes something like this: Try listening, reading or watching those whose views run counter to your own. It may open your eyes to how others see the world. I hear this constantly from friends, family, and way too many social science pundits.


15 marketing certifications available online

PR Daily

To keep up to date with digital marketing trends , it is important to keep learning new skills. There are many digital courses and certifications available online today; some are even free for digital marketers looking to get ahead with their personal brand. in the evolving digital realm.

Scandal Can Destroy a Charitable Organization

Ron Torossian

It should not come as a surprise to any organization, charitable or otherwise, that a scandal about the leaders, especially how they have used funds inappropriately, can have a powerfully negative impact on the organization.

Habits, Capabilities and Peer Reviews of the Modern CMO [UML]

Sword and the Script

“In areas where they are simply incompetent, smart executives don’t make decisions or take actions. They delegate. Everyone has such areas.” – Peter Drucker. To say the role of the modern CMO is challenging is an understatement.

Collaborating with great friends and fellow professors on a unique and much needed book project

Karen Freberg

It’s always fun to have the opportunity to collaborate with fellow colleagues and friends. That is one of the things I love about working in academia is the fact you are able to work on projects in all shapes and sizes.

Effective Communications Post-Launch

HMA Public Relations

Inspired by L.C. Williams & Associates' blog post on how to effectively launch a product, Alison advises us on how to keep the momentum going post-launch. Click below for more]. The post Effective Communications Post-Launch appeared first on HMA Public Relations.

30 jobs in the PR and marketing world

PR Daily

Celebrities wield influence well beyond their chosen career paths. They realize they can have a positive, lasting impact on the world. This Valentine’s Day, let’s take a look at the causes a few of these influential people love: Bill and Melinda Gates.

Not Having an Answer is Okay

Ron Torossian

But never getting to the answer isn’t. Asking for help is also a sign of strength rather than weakness. Do you show that in your choices as a leader? Most people don’t want to ask for help or to admit that we don’t know the answer or how to do something.

Did We Mention Happy Valentine’s Day?

The Hoffman Agency

Our crack design team created an action-packed Valentine’s Day greeting. A lot can happen in 10 seconds. Naturally, you’ll find the classic story arc. link]. The post Did We Mention Happy Valentine’s Day? appeared first on "What's HAppening" Blog