Trending Articles

5 Tips for Maintaining Media Relationships Under Pressure

ImPRessions - Crenshaw Communications

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news.

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Small Business PR Campaign Pre-Launch Checklist

Ronn Torossian

Small business PR is not “simple” or “easy” just because you’re marketing a small business. In many ways, developing a brand presence and media connections for a small business is more complex and riskier than working a similar campaign for a big business.

How To Pull Together A PR Event – Fast

ImPRessions - Crenshaw Communications

In PR , we often create client events to generate brand visibility. It’s normally not very difficult. But, in January, we were asked to pull together a media event – in this case, a reception and panel discussion – for one client in less than two weeks.

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What recent media layoffs mean for the future of public relations

Agility PR Solutions

More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Comms School set to tackle practical communication skills to get ahead in your career

Stephen Waddington

Marcel Klebba and I are creating a virtual school to share our expertise in communications. We hope you’ll join us. There’s a gap between what students are taught at college or university and what you need to know to get ahead at work.

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Two Top Members Leave Facebook PR Team

Ronn Torossian

In-house PR for Facebook can be a lucrative gig. It’s also one of the toughest PR jobs in the tech sector, especially over the past year or so.

9 expert tips for writing press release headlines

PR Daily

Grabbing a reporter’s attention can all come down to your subject line. Here’s what PR veterans suggest should guide your efforts to be pithy and exhaustive at the same time. This article originally ran on PR Daily in February of 2018.

Marketing professionals to be the most romantic on Valentine’s Day

Agility PR Solutions

The most romantic day of the year is upon us—a day to serenade the loved one in your life with love, laughter, hugs and gifts.

The Domain Authority score will be updated on March 5th, 2019

The Resolution Blog

CoverageBook reports include a metric called Domain Authority. Domain Authority (or DA) is a calculation provided by 3rd party organisation Moz. It’s an indication of the influence of a website in search engines. The score is out of 100 with 100 being the most influential.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Behind Amazon’s Magic PR Touch

ImPRessions - Crenshaw Communications

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Apple always had a love-hate relationship with the press but was admired for its innovation.

3 Landmark Studies that Sum Up the State of Creativity for the CMO [UML]

Sword and the Script

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity.

How to use audience data to guide your PR strategy

PR Daily

Your audience is bombarded by so much content that it is difficult to keep them tuned in to your message. Here’s how you can learn about what they want to hear. The market is crowded—so you must learn about your audience to break through the chatter.

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Gucci’s sweater crisis perpetuates fashion PR embarrassments

Agility PR Solutions

It’s not all Gucci. After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image.

7 E-Newsletters All Communicators Should Subscribe to

PRSay

Digital marketing expert Ann Handley doesn’t start her day checking emails, choosing instead to spend her time by writing a few pages in a notebook. “I I write for myself before I do anything else,” she says.

Off on an adventure!: #FrebergSabbatical is finally here

Karen Freberg

Today is the day. This has been in the making for nearly a year and a half, and the day has finally come to where I will be actually doing something that has been a lifelong bucket list item for me. All of the planning, coordinating, and working towards this time is finally here.

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What is Story Mining?

HMA Public Relations

If you’re a regular to our blog or website, you know that our team likes to take the time to define some of the most oft-used […]. The post What is Story Mining? appeared first on HMA Public Relations. What is.Wednesday

5 common misconceptions about public relations

PR Daily

Myths about PR—its practice and its practitioners—abound. Here’s a reality check, along with guidance about how to proceed and missteps to avoid. PR remains shrouded in myth.

How traditional PR has changed—and where we are today

Agility PR Solutions

Public relations has been no less affected by war, politics, technology and social change than any other industry. What makes it unique is that it’s the fine point where business, science, and raw human experience meet.

Words, Phrases and Writing Mistakes to Banish in 2019

PRSay

Bad writing can damage your professional reputation. In a post on Fast Company in December, professional writing coaches shared the most common mistakes they encounter, and advice for how to avoid them.

5 Professional Development Exercises Your Marketing Team Should Try

PR 20/20

Exercising your mind, especially in the workplace, is a great way to improve key traits and characteristics needed to fuel a successful career. One way the PR 20/20 team exercises the mind is by conducting monthly morning meetings to focus on a variety of professional development activities.

A #SMprof life Down Under: Sabbatical Adventures

Karen Freberg

It has not even been a week, and my head is spinning with ideas, takeaways, and notes for what I can bring back to my classes and work in the USA. Traveling and seeing the world opens your eyes more than anything you could ever imagine.

4 tips to sustain your career growth as a young PR pro

PR Daily

Once you’ve mastered the basics, what skills should take your focus? Here’s how to keep developing your career in the PR industry. Many in public relations demonstrate abilities right out of the gate through their media relations, social media, research, writing and other necessary skills.

Unlocking content value—6 ways to engage with worldwide audiences

Agility PR Solutions

New research from content creation, translation and delivery firm SDL outlines six recommendations for companies looking to unlock the strategic power of an intelligent content supply chain in 2019—giving them the ability to engage with anyone, anywhere, in their own language and device of choice.

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How Long Should a Blog Post be in 2019? [And Other Key Blogging Statistics You Should Know]

Sword and the Script

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 times more likely to publish new posts weekly or even more often; They are twice as likely to go back an update older post; and. They always use analytics to measure performance. Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.

Why Sentence Fragments and Abbreviations in Your Pitches Are OK — Sometimes

PRSay

“The pitches you’ve shown have grammar errors, sentence fragments and lots of abbreviations — what’s your take on that?”. This was a question I got when I did a special webinar for PR professors to help them get caught up on all the changes in media relations.

#MediaMonday – Dr. Cacinda Maloney

HMA Public Relations

Today’s #MediaMonday comes to us from Dr. Cacinda Maloney of PointsandTravel.com, who is also a digital influencer, travel ambassador and columnist for Travelocity and #SuperCurator and […]. The post #MediaMonday – Dr. Cacinda Maloney appeared first on HMA Public Relations. Media Monday

6 ways a spokesperson can embody authenticity

PR Daily

Honesty and trustworthiness are more important than ever, with cratering public trust and a divided public. How can speakers project an authentic presence to help sway listeners? This article originally appeared on PR Daily in February of 2018.

Six tips for marketers on how to host a successful influencer relations event

Agility PR Solutions

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta.

Storytelling Structures

Doctor Spin

Is there a way to tell a good story? I written about storytelling elements 1 before, but how about the over-arching structure of a good story? Well, it turns out that there are quite a few different takes on the subject. Ways to Structure a Story. 1,462 Stories — or just One?

NPR’s Terry Gross on the Art of Conversation

PRSay

Terry Gross hosts NPR’s “Fresh Air” radio program and has interviewed thousands of people during her four-decade career. Her advice for being a good conversationalist begins with the icebreaker, “Tell me about yourself,” according to a recent profile in The Dallas Morning News.

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Future of public relations in an age of change, complexity and uncertainty

Stuart Bruce

This is the text of a speech on the future of public relations that I delivered at Southampton Solent University (my alma mater) on Wednesday … The post Future of public relations in an age of change, complexity and uncertainty appeared first on Stuart Bruce. public relations Reputation Management AMEC CIPR crisis communications measurement PR strategy reputation management

Infographic: How should you size images for social media platforms?

PR Daily

In a highly competitive digital ecosystem, visuals are crucial for earning audience attention and engagement. Consult this graph to ensure images are optimized for differing online channels. Few things bring the social media scroll screeching to a halt quicker than a compelling image.