PR Expanded

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Hotels 307

Hotels Radio Television Engineering 307

Stephen Waddington

NOVEMBER 11, 2018

It started - as these things often do - as a throwaway comment. David Sawyer contributed to a book that I wrote in 2015 and was keen to have a crack himself.

Exercises 121

Exercises Financial Travel Measurement 121

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

SEO 212

SEO Film Video Case Study 212

Ron Torossian

NOVEMBER 5, 2018

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.

Company 195

Company Twitter Blogging Agency 195

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PR Daily

NOVEMBER 6, 2018

Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.

Comparison 218

Comparison Construction Case Study Leadership 218

Melissa Agnes

NOVEMBER 6, 2018

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me?

YouTube 212

YouTube Internal International Crisis Management 212

Agility PR Solutions

NOVEMBER 7, 2018

Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.

Local 127

Local Analysis Marketing Company 127

Prowly

NOVEMBER 6, 2018

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

Video 168

Video Publicity 168

PR Daily

NOVEMBER 8, 2018

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

Publicity 164

Publicity Comparison Software B2B 164

Communications Conversations

NOVEMBER 8, 2018

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies.

Reddit 88

Reddit Social Media Pinterest Communications 88

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Agility PR Solutions

NOVEMBER 5, 2018

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

Publicity 106

Publicity Brand Branding Analysis 106

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line.

Social Media 92

Social Media Writing Media Brand 92

PR Daily

NOVEMBER 6, 2018

It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.

Strategy 167

Strategy B2B Newspapers SEO 167

5W PR

NOVEMBER 9, 2018

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. An influencer can enhance a brand’s visibility and social reach, usually beyond the capabilities of traditional media outlets.

Tools 85

Tools Measurement Consumer Marketing 85

Mark My Words

NOVEMBER 9, 2018

The trouble is that generally there is a butterfly attention to fame and noteworthy issues these days. This causes issues for brands because ‘fame’ is a vital currency and how it is created, developed and sustained is the all important question. So what is fame?

Web 78

Web Brand Branding Study 78

Agility PR Solutions

NOVEMBER 8, 2018

Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.

Reputation 98

Reputation How To Analysis Brand 98

Critical Mention

NOVEMBER 5, 2018

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. Over two centuries later in 2016, a record number of 137.5 million Americans voted.

Policies 89

Policies Film Exercises Viral 89

PR Daily

NOVEMBER 6, 2018

New, terrible coinages are concocted every day, it seems. Some grating word or phrase shoots into the public sphere and gets the meme treatment. Before long, the masses tweet and text it into the vernacular, and bam —six months later it’s in the dictionary. Just look at this nonsense.

Enterprise 158

Enterprise Writing Engineering Corporate 158

Sword and the Script

NOVEMBER 6, 2018

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”.

Trade Shows 83

Trade Shows B2B Film Creativity 83

5W PR

NOVEMBER 5, 2018

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations.

Analysis 85

Analysis Marketing Social Media Print 85

Agility PR Solutions

NOVEMBER 6, 2018

An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves.

Consumer 95

Consumer Crisis Study Marketing 95

HMA Public Relations

NOVEMBER 5, 2018

Today’s #MediaMonday comes to us from Nick Enquist, a new reporter at the Jewish News of Greater Phoenix. So, Nick, tell us a little bit about […]. The post #MediaMonday – Nick Enquist appeared first on HMA Public Relations. Featured Media Monday Jews News of Greater Phoenix Nick Enquist Reporter

Report 82

Report Publicity Media 82

PR Daily

NOVEMBER 8, 2018

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

Web 145

Web Content Marketing Measurement Meeting 145

Communications Conversations

NOVEMBER 9, 2018

Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept.

Facebook 71

Facebook Instagram Resources Social Media 71

PR 20/20

NOVEMBER 8, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Almost all marketers have the same question about artificial intelligence: How do I get started?

Case Study 66

Case Study Tools B2B Software 66

Agility PR Solutions

NOVEMBER 11, 2018

As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers.

Advertising 78

Advertising Advertising Consumer Report 78

Stephen Waddington

NOVEMBER 6, 2018

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution. It’s hard not to be impressed by Cision. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. It filled a venue in South East London yesterday with more than 300 delegates.

Enterprise 98

Enterprise Measurement Software Radio 98

PR Daily

NOVEMBER 9, 2018

At the top of the wish list for any marketer posting content, whether a video, meme or blog, is for their content to be embraced. Like a virus, in your body or your computer, viral content spreads quickly and spontaneously.

Viral 141

Viral Airlines Video Facebook 141

Muck Rack

NOVEMBER 5, 2018

Why solo PR pros hate the “F” Word (Freelancer, that is

98

98

HMA Public Relations

NOVEMBER 8, 2018

A few years ago, I wrote a post titled “A.M. All Star or P.M. Powerhouse?” Back then, I wrote it because I honestly had no idea […]. The post The Great Debate: Early Bird or Night Owl? appeared first on HMA Public Relations. Featured HMA Public Relations Shameless Self Promotion

Publicity 64

Publicity 64

Agility PR Solutions

NOVEMBER 11, 2018

As the U.S. says “thank you” to the women and men in uniform, and to our veterans for their service to the nation, it’s also a good time to recognize the many companies that make the extra effort to hire that latter group.

Groups 78

Groups Company Brand Branding 78

Axia PR

NOVEMBER 9, 2018

And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer?

Company 62

Company Strategy Social Media Consumer 62

PR Daily

NOVEMBER 6, 2018

The way audiences perceive your organization on Instagram matters. The photo-sharing platform boasts the most monthly visits from teenagers and is their online channel of choice for brand engagement and purchases.

Instagram 144

Instagram Infographics Video Brand 144

Flatiron Communications

NOVEMBER 10, 2018

For those who follow my social streams, you’ll know I spent the better part of last week in Lisbon attending the massive Web Summit. It was my 4th visit to the Dublin-born tech conference, and it continues to inspire.

Conference 56

Conference Hotels Enterprise Government 56

PRSay

NOVEMBER 9, 2018

Despite an improved job market and increased competition for skilled workers, recruiters still skim resumes for superficial features such as layouts, job titles, text flows and keywords, says a new study from Ladders , a website for jobs that pay more than $100,000 per year.

Study 82

Study How To Writing Marketing 82