Trending Articles

Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.

Tech Lingo Public Relations Professionals Should Know

Ron Torossian

The tech sector is the largest and the fastest growing industries in the world. Any public relations professional knows the importance of being tech savvy when it comes to sharing information, communicating with your audience, and creating your online brand.

How To Use Humor To Help Solve Common Workplace Issues

Melissa Agnes

Humor is a powerful choice that can help shape everything from your team’s outlook, to their productivity, stress level, problem solving skills, and so much more.

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Consumers now expect brands to respond to social media comments within hours 

Agility PR Solutions

Most people expect brands to respond to comments on social media within 24 hours, according to a new survey from B2B ratings and reviews firm Clutch. The research finds that a whopping 83 percent of consumers expect companies to respond to social media comments within a day or less. “I

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why People Believe Brands Should or Should Not Take a Political Stand

Sword and the Script

It’s a good question to pose on surveys because it often provides sentiment that cannot be gleaned from numerical values alone. Typically, it’s an optional question – with an open-ended comment field – immediately following a quantitative question that’s central to a survey.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video.

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More Trending

Event Recap: My/Mo x Color Factory

5W PR

As a sponsor of NYC’s latest “museum of Instagram,” The Color Factory, My/Mo Mochi Ice Cream had an opportunity to host a an event in the space. 5W was tasked with leveraging this opportunity in such a way that felt ownable. How did we activate?

Amplifying content for video amplifies purchases, particularly for Millennials

Agility PR Solutions

In an age when plain-text content just doesn’t get the job done, communicators are realizing that amplifying their content across channels is the best way to reach the full variety of today’s power purchasers.

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Celebrating the CIPR at 70 and pioneering practitioners

Stephen Waddington

Platinum, the CIPR’s anniversary 70th book, was launched in London last night. The Institute also celebrated 70 dedicated practitioners committed to taking it and the industry forward. Platinum is the story of the CIPR as told by its members.

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Question of the Month: What Are You Thankful for in Your PR Career?

PRSay

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of Thanksgiving, we posed the following question for November: “What are you thankful for in your PR career?”

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Infographic: 10 ways to keep readers from leaving your website

PR Daily

Your hit count might be high—but that could be a worthless metric if users are leaving your website immediately after landing. Red Website Design. says slow load times and poor content are just a few of the reasons readers might flee your digital destination, according to this infographic.

What Makes Good PR coverage?

5W PR

Knowing what makes good PR coverage is key to key good storytelling and keeping clients engaged. PR coverage done well can be a powerful weapon to provide credibility and increase brand exposure to your target audience.

These 5 PR tactics will help your start-up hit the ground running

Agility PR Solutions

All start-ups have one common issue: they need attention and brand recognition to grow, but they typically need to compete against larger, more established businesses. This can dampen the spirits of many start-up companies looking for ways to cut through the noise that mega-corporations are making.

Platinum: The CIPR Turns 70

Sarah Stimson

The CIPR has released a number of interesting reads over the past decade including Share This and Share This Too. The latest release from the industry body is Platinum, a celebration of 70 years of the CIPR.

How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

Yes, journalists and bloggers are bombarded by more pitches than ever. Yes, mainstream outlets are consolidating and shrinking. But the digital revolution also is making pitching easier in some ways, if you know how to adapt to it.

10 #PRFail tweets to help practitioners land coverage

PR Daily

If you’ve been in PR for a while, you’ve probably run into a smug journalist. or two on Twitter. Journalists are the most verified profession. on Twitter, making up about one-quarter of all verified accounts, and most are daily users.

Intel Cracks the Code on News Release Structure

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The news release resembles a cockroach. It survives in spite of the odds that say it should have died long ago. PR pros recognize the pressure on journalists to write fresh stories that don’t rely on information in the public domain. And journalists aren’t exactly fans of the news release. A couple of years ago.more.

A tale of two PR crisis responses—why only one of them worked

Agility PR Solutions

Two companies, two crises, two different responses. Google and NBC both found themselves under attack as a result of the inappropriate behavior of their employees. Both situations got heavy news coverage and backlash on social media—but one was clearly handled more professionally.

How running changed my career and life

Stephen Waddington

It started - as these things often do - as a throwaway comment. David Sawyer contributed to a book that I wrote in 2015 and was keen to have a crack himself.

2017 Recipe Archive

Maine PR Maven

Since I love to cook, entertain and eat, I am sharing a personal favorite recipe every month. If you have a recipe you’d like me to share in my newsletter and on this page, feel free to send it along to nancy@prmaven.com.

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Infographic: A digital marketing tools cheat sheet

PR Daily

The number of digital marketing tools available is remarkable—and incredibly overwhelming. This smorgasbord of tools aimed at simplifying your online efforts is only helpful if you understand their benefits and purposes.

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It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen

Mark My Words

It’s that time of year again. The ubiquitous Christmas ad, holly and snowmen, good will to all men and pray to God a question doesn’t come up in the pub quiz in January asking you to distinguish one ad from another. Except Iceland.

Consumers want brands to respond to online reviews—here’s how it improves CX

Agility PR Solutions

While consumers are the ones posting online customer reviews, brands are closely monitoring what’s being said. But should they actually respond to reviews? Most of us think they should—but are brands well served to do so?

How Gen Z is changing how we consume content

NewsWhip

This year, Gen Z has emerged as a generation that will define itself. We take a look at what catches and holds their attention ahead of 2019. In our new Gen Z guide, we explored what excites and compels this generation to share on social media. At ages 3 to 23, Gen Z will comprise […].

Using Social Media to Build Your Brand

Maine PR Maven

In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.

How to maximize a celebrity or influencer endorsement

PR Daily

Endorsements can go a long way to attract customers. A “celebrity” can very quickly generate brand exposure to large audiences. Such endorsements can increase visibility and generate content that can be used across a range of media platforms.

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5 Brands That Earned Our Trust in 2018

PR 20/20

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. The study found that people are unwilling to believe information they see and read. The media scored as the least-trusted global institution, with social media and search engines following closely behind.

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The Voice of the Customer is louder than ever—why aren’t brands listening?

Agility PR Solutions

Say Hello to Barokas Communications

Barokas

As many of you know, we celebrated our 20 th birthday at the end of September – that’s a lot of candles to blow out! While 20 years sounds like a long time, it’s flown by more quickly than I ever could have imagined.

Creating Value through Marketing

Maine PR Maven

Creating tangible value from your company’s marketing efforts is a fantastic way to not only grow your business but to also demonstrate a clear return on investment.

4 ways PR pros and marketers can combat fake online reviews

PR Daily

Fake online reviews are a problem for marketers and brand managers. Consumers traditionally looked at price and brand history for signals about product quality.

Proud of public relations

Stephen Waddington

If you’re not proud of working in public relations it’s probably time to find something else to do. There’s a sport in public relations to publicly undermine what we do. Don’t get me wrong, reflection is a positive means of learning, and is something that I practice myself, but self flagellation in industry media helps no one. An article in PRWeek posed the question why do ad agencies win more awards than PR agencies at Cannes. "

Getting public relations right—3 fundamental tips for effective PR

Agility PR Solutions

Public relations helps shape people’s perception of your brand and determines how well you’re received. But good PR often comes at a cost—it can be a costly, time consuming and demanding process. However, the returns and results are very much worth it.

5 new business ideas I’ve been considering – what do you think? – 11/16

Communications Conversations

Like many of you, this is the time of year when I start planning for the year ahead. Part of that involved thinking about new ideas. New ideas for how I can drum up new business. New ideas for how I can be an active member of our local digital/comms community.

Give Yourself a Raise!

Solo PR Pro

This post has has been updated for 2018. As the year comes to a close, you may be reviewing your finances and wondering how you worked worked so many hours for so little profit (or even a net loss)?

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