Trending Articles

How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

PR Expanded

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

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How running changed my career and life

Stephen Waddington

It started - as these things often do - as a throwaway comment. David Sawyer contributed to a book that I wrote in 2015 and was keen to have a crack himself.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

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Twitter Use Continues to Fall, Company Blames Cleanup Efforts

Ron Torossian

As a brand, Twitter understood something had to be done to stop bad actors from using its platform to sew discord and promote violence. So, the company set some specific boundaries.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why mentorship is essential for young PR pros

PR Daily

Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.

Tips For Building Strong Emotional Connections In A Virtual World

Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me?

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5 common marketing mistakes that cost businesses dearly

Agility PR Solutions

Nearly every successful business nowadays is present online in one way or another, because that’s where their target audience is—even in the case of brick-and-mortar stores and local companies.

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Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

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5 enduring functions of public relations

PR Daily

Two is the new five. When people ask what will happen in the next five years, chances are that whatever it is will happen in just two. A colleague said that at a recent seminar, and it really captures the chaotic pace of change we all must now endure.

Four social media channels most communicators overlook

Communications Conversations

Facebook. Instagram. Twitter. LinkedIn. These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Should brands take a public stand on politics? New research reveals a new outlook.

Agility PR Solutions

It’s harder to hide from non-stop political noise these days as the United States has never been more divided. Various factions seem engaged in a contest to outmaneuver each other to be more polarizing. There’s an old saying that business and politics don’t mix.

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line.

Why your PR strategy must go beyond the press release

PR Daily

It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.

Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. An influencer can enhance a brand’s visibility and social reach, usually beyond the capabilities of traditional media outlets.

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Snowballs and fame

Mark My Words

The trouble is that generally there is a butterfly attention to fame and noteworthy issues these days. This causes issues for brands because ‘fame’ is a vital currency and how it is created, developed and sustained is the all important question. So what is fame?

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Reputation 101—how you’re perceived will likely impact your business

Agility PR Solutions

Your reputation is all about how others perceive you. Whether it’s in a positive or negative way, this perception cast down on you can impact your personal and professional relationships.

5 Political Ads We Can Learn From

Critical Mention

Nearly 230 years ago in 1789, American citizens first exercised their right to vote in the United States’ first presidential election. Over two centuries later in 2016, a record number of 137.5 million Americans voted.

10 of the most nefarious words in the English language

PR Daily

New, terrible coinages are concocted every day, it seems. Some grating word or phrase shoots into the public sphere and gets the meme treatment. Before long, the masses tweet and text it into the vernacular, and bam —six months later it’s in the dictionary. Just look at this nonsense.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”.

Marketing Skills Essential for PR Professionals

5W PR

Improving brand awareness and profitability boils down to integrating PR, marketing and other sales strategies to optimize a brand’s overall message. This is both important for consumer engagement as well as client relations.

For transparency-starved consumers, the future belongs to honest products

Agility PR Solutions

An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves.

#MediaMonday – Nick Enquist

HMA Public Relations

Today’s #MediaMonday comes to us from Nick Enquist, a new reporter at the Jewish News of Greater Phoenix. So, Nick, tell us a little bit about […]. The post #MediaMonday – Nick Enquist appeared first on HMA Public Relations. Featured Media Monday Jews News of Greater Phoenix Nick Enquist Reporter

3 content secrets to turn the curious into customers

PR Daily

Content marketing has earned its reputation for delivering results. More and more businesses are investing in content marketing initiatives that educate, inspire and entertain. Though all that engagement is nice, the best programs deliver the most relevant business-building conversions.

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The real reason brands are still posting 30X a month on Facebook

Communications Conversations

Two years ago I wrote this post. The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept.

6 Ways to Get Started with Marketing AI

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Almost all marketers have the same question about artificial intelligence: How do I get started?

‘Tis the season for programmatic media buying—how marketers can capitalize

Agility PR Solutions

As shoppers prepare for gatherings and gift giving, marketers can benefit from campaigns that reflect the evolving purchase locations and behaviors of digital consumers.

Cision takes aim at integrated PR workflow to unlock earned media investment

Stephen Waddington

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution. It’s hard not to be impressed by Cision. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. It filled a venue in South East London yesterday with more than 300 delegates.

5 tricks to help your content go viral

PR Daily

At the top of the wish list for any marketer posting content, whether a video, meme or blog, is for their content to be embraced. Like a virus, in your body or your computer, viral content spreads quickly and spontaneously.

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Why solo PR pros hate the “F” Word (Freelancer, that is)

Muck Rack

Why solo PR pros hate the “F” Word (Freelancer, that is

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The Great Debate: Early Bird or Night Owl?

HMA Public Relations

A few years ago, I wrote a post titled “A.M. All Star or P.M. Powerhouse?” Back then, I wrote it because I honestly had no idea […]. The post The Great Debate: Early Bird or Night Owl? appeared first on HMA Public Relations. Featured HMA Public Relations Shameless Self Promotion

What does “veteran friendly” really mean? Three orgs that know

Agility PR Solutions

As the U.S. says “thank you” to the women and men in uniform, and to our veterans for their service to the nation, it’s also a good time to recognize the many companies that make the extra effort to hire that latter group.

Your company’s marketing strategy is missing something

Axia PR

And you won’t survive next year without it. Social influencers. They’re spreading like wildfire on social media and you should join the movement now. So, what is a social influencer?

Infographic: The building blocks of a successful Instagram presence

PR Daily

The way audiences perceive your organization on Instagram matters. The photo-sharing platform boasts the most monthly visits from teenagers and is their online channel of choice for brand engagement and purchases.

Europe’s Biggest Tech Conference

Flatiron Communications

For those who follow my social streams, you’ll know I spent the better part of last week in Lisbon attending the massive Web Summit. It was my 4th visit to the Dublin-born tech conference, and it continues to inspire.

How to Interest Job Recruiters Who Scan Résumés for Just 7.4 Seconds

PRSay

Despite an improved job market and increased competition for skilled workers, recruiters still skim resumes for superficial features such as layouts, job titles, text flows and keywords, says a new study from Ladders , a website for jobs that pay more than $100,000 per year.

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