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PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value. MORE
Cision's Media Research team spoke to Women's Fitness Editor Christina Neal about her experience in the industry, changes in the world of magazines, and what she learned from launching her own title MORE
For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario MORE
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees. MORE
Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph. Media Blog MORE
With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to improve your brand awareness. MORE
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry. MORE
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. MORE
Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info. MORE
Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership. We could all use a huge dose of kindness, grace and understanding right now. MORE
A career in public relations isn’t for the faint of heart. Especially when you add a global pandemic and demonstrations against racial injustice to the mix. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No company in business history has played the scarcity card in media relations with the deftness of Apple. MORE
There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond? MORE
PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. Just how hard should a PR pro push to get a backlink to a client’s webpage? MORE
Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes. MORE
Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.” MORE
In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” MORE
One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in recent times. MORE
Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations MORE
The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends. Twenty-five years after it was discontinued, the Ford Bronco officially came out of retirement in a big primetime reveal this past July. MORE
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about. MORE
Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started MORE
The post Onclusive Media Monitoring appeared first on Onclusive. Videos MORE
Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups. MORE
A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. MORE
Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates did get heated, they remained civil; at least by today’s standards. MORE
Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores. MORE
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner. MORE
With the right message, the industry is poised to offer more value to audiences and clients than ever. 2020 simply hasn’t been the year any of us expected. MORE
Business Wire
AUGUST 11, 2020
Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores.
Onclusive
AUGUST 12, 2020
The post Onclusive Media Monitoring appeared first on Onclusive. Videos
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Business Wire
AUGUST 7, 2020
Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations
ImPRessions - Crenshaw Communications
AUGUST 10, 2020
Is it a terrible PR move or just a juicy corporate communications case? Yesterday McDonald’s announced it is suing ex-CEO Steve Easterbrook over previously undisclosed relationships with company employees.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ronn Torossian
AUGUST 12, 2020
One of the most important priorities for hedge funds should be asset growth. However, with the pool of capital investors allocated being in decline, there have been plenty of notable names that have suffered losses in the industry in recent times.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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ImPRessions - Crenshaw Communications
AUGUST 10, 2020
PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data or a leadership change to announce, and as PR advisors we want to maximize its news value.
Cision
AUGUST 7, 2020
A summer reading list of the latest helpful resources from Cision. Comms Best Practices
Ronn Torossian
AUGUST 7, 2020
Press releases contain an official statement to the media with information, or announcement. A press release must contain: Headline, Intro, Body, Newsworthy Info and Contact Info.
PR Daily
AUGUST 11, 2020
When considering an influencer, you can count the impressions and unique views—but here are some of the qualitative indicators of a fruitful potential partner.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Stephen Waddington
AUGUST 12, 2020
Innovation in the PR industry is alive and well. Nine entrepreneurs talk about the agencies they’ve launched during the pandemic. COVID-19 is creating a wave of disruption and opportunity in the media, marketing and public relations. Our industry is responding with a wave of new startups.
Agility PR Solutions
AUGUST 9, 2020
Thomas Paine is best remembered for writing Common Sense, the pamphlet advocating for the 13 colonies to declare their independence from Great Britain in 1776. Its signature line was, “These are the times that try men’s souls.”
Awario
AUGUST 10, 2020
Social media is full of valuable business and marketing insights. The trick is to find a shortcut to the metrics important to your brand. I put together a list of 10 best social media analytics tools + tips on how to use them to help you get started
Ronn Torossian
AUGUST 10, 2020
“Awareness is fine, but advocacy will take your business to the next level.” That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
PR Daily
AUGUST 10, 2020
Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership. We could all use a huge dose of kindness, grace and understanding right now.
Critical Mention
AUGUST 7, 2020
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer.
Agility PR Solutions
AUGUST 9, 2020
A career in public relations isn’t for the faint of heart. Especially when you add a global pandemic and demonstrations against racial injustice to the mix. It’s a challenging, but exhilarating profession and for the majority of 2020, has come with a lot of added pressure.
Awario
AUGUST 12, 2020
For our newest brand battle, we took Starbucks and Dunkin' for a social listening ride and examined both brands through the lens of social media with our monitoring and analytics tool Awario
Ishmael's Corner
AUGUST 12, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No company in business history has played the scarcity card in media relations with the deftness of Apple.
PR Daily
AUGUST 9, 2020
PR pros are trying to squeeze their clients some SEO juice by asking for backlinks to webpages featuring their content—but many journalists say the practice can rub the wrong way. Just how hard should a PR pro push to get a backlink to a client’s webpage?
Critical Mention
AUGUST 6, 2020
A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets.
Agility PR Solutions
AUGUST 12, 2020
With more than 28 million small businesses in the United States alone, making your brand stand out from the crowd isn’t easy. Even if just a fraction of this number are businesses that are competing with yours, this figure is still overwhelming when you are trying to improve your brand awareness.
Sword and the Script
AUGUST 11, 2020
Twenty-some years ago, I was a communications student in a college class on media criticism. One of the debates in that classroom centered on whether or not the media was bias in its reporting. As I recall, while those debates did get heated, they remained civil; at least by today’s standards.
Cision
AUGUST 6, 2020
Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog
PR Daily
AUGUST 6, 2020
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Building authority often isn’t the No. 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about.
Agility PR Solutions
AUGUST 10, 2020
Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes.
Sword and the Script
AUGUST 6, 2020
In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”
Cision
AUGUST 6, 2020
Bev Fearis is now Editor of The Business Travel Magazine; Annie May Byrne Noonan has joined Family Capital as Editorial Associate; Daniel Sanderson is now Scotland Correspondent at The Telegraph. Media Blog
PR Daily
AUGUST 10, 2020
With the right message, the industry is poised to offer more value to audiences and clients than ever. 2020 simply hasn’t been the year any of us expected.
TrendKite
AUGUST 13, 2020
Cision's Media Research team spoke to Women's Fitness Editor Christina Neal about her experience in the industry, changes in the world of magazines, and what she learned from launching her own title
Agility PR Solutions
AUGUST 10, 2020
There are lessons to be learned from this current marketing environment. Not even the best prepared businesses could have planned for the economic fallout that is taking place during this pandemic. How should business owners and marketers respond?
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