Trending Articles

The Productivity Challenge: Are Convenience Apps Making Us Less Productive?

Ronn Torossian

Today’s workplace culture is all about productivity and the practice of increasing it. Anywhere you look, countless new apps promising to slash distractions and increase your creative energy are just waiting to steal your attention away.

Want a Reporter’s Attention? Reciprocation is Key

Business Wire

Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about.

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Art of Communication: Q & A with Norm Magnusson

Flack's Revenge

My friend Cecilia invited me to an exhibit of artist Norman Magnusson’s work. I don’t know a lot about art despite being engaged to a wonderful artist, Sine Hjort. But Cecilia would not steer me wrong, and she raves about Norm and his work.

PR's Public Relations Crisis: How to Fix It

B2B PR Sense

Ironically, despite the ballyhoo and effusions, PR is facing its own PR crisis. It turns out PR folks (myself included) aren't master communicators when it comes to our own profession.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

7 social media trends to watch out for before 2020 hits

PR Daily

With the new year a scant three months away, communicators can and should get ahead of the curve by looking at emerging features and platforms. Here’s what to keep your eye on. Social media is seeing fast-paced shifts and updates throughout key platforms.

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PR and Social Media: How to Adapt Your PR Strategy

B2B PR Sense

Fifteen years ago, if you had told me that PR and social media were going to work together and that we would use social media for PR, I may have chuckled. After all, social media was initially created to connect family and friends, not brands. At least, that's how it was in the beginning.

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. Gym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on. Influencer marketing is a very real niche of digital marketing, and it’s here to stay.

Brand 227

Progress on gender equality in PR is slow and we’ve a long way to go

Stephen Waddington

A new book tracks gender bias and the discrimination of women in PR over the past four decades. It’s a tough read. Understanding and tackling the challenges that women in PR face in their professional and social lives is the key to realising equality in practice.

Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.

Crisis 166

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The Future of Work—new research from Institute for PR examines unfolding crisis

Agility PR Solutions

The workplace is evolving at lightning speed, due to the impact of several factors, including a rapidly and continuously shifting technological landscape and the growth of globalization.

Crisis 113

6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 156

Email: Past, Present, and Future

Ronn Torossian

Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing.

Study 195

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ).

B2B 103

7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Consider these insights as you attempt to connect with your consumers and stakeholders online. Many of today’s top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram.

3 critical tips for businesses to be more proactive in managing online reputation

Agility PR Solutions

Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.

NBA and China – How Commissioner Silver called the right play.

The Stalwart Blog

I recently engaged in a lot of conversations with friends of mine about the NBA controversy in China.

SMS: Long or Short?

Ronn Torossian

Famed author Mark Twain was once quoted as saying, “I didn’t have time to write a short letter, so I wrote a long one instead.” Strange? What Twain meant was that it was easier to blab on and on rather than to be direct and succinct. What Does This Have To Do With SMS? When […].

10 Ideas for Media Pitches When You Have No News to Announce

Meltwater - PR

There you are, humming along, with plenty of news to pitch to media on behalf of your brand or client. There seem to be no shortage of announcements coming up… Read More >>>. Enterprise PR & Comms Media Outreach

5 things new PR pros should learn

PR Daily

Just because you are new to the industry doesn’t mean you can’t have an immediate impact. Here’s how one new PR pro suggests you can set yourself apart. The transition from college student to career professional can be both intimidating and exciting.

Content marketing: 5 common rookie mistakes—and how to avoid them

Agility PR Solutions

Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging.

Lisa Buyer Talks PR SEO with Search Talk Live Podcast

Social PR Chat

SEO is no longer an option for businesses, it is a necessity in order to stand out in your industry. Lisa Buyer, Founder, and CEO of the Social PR Agency The Buyer Group; caught up with Search Talk Live Podcast hosts Robert O’Haver and Matt Weber all about the do’s and don’ts of SEO.

SEO 83

Working with Influencers to Boost Marketing Reach

Ronn Torossian

Influencer marketing seems to be all the rage among brands today, and for good reason. Influencers are aptly named because they have exactly that: influence over consumer decisions.

How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation.

Brand 92

Study: What drives Gen Z loyalty and purchasing decisions?

PR Daily

New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond. The kids are all right, but winning their loyalty takes a deft marketing touch.

Study 168

Forget AI—the future of the workplace is Relationshipism

Agility PR Solutions

When it comes to life (and workplace) management, there’s a new (conceptual) sheriff in town: Business Relationship Management Institute has introduced Relationshipism as a term and as a theory to the single, global community.

Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

Muck Rack

Behind-the-scenes of Muck Rack’s remote work policy: Here’s why it works

Which holiday trends in 2019 are making waves on Pinterest?

NewsWhip

We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. What’s trending now for upcoming holidays? We dive into the data to find out.

Cost Businesses Pay for Not Monitoring Media

Critical Mention

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches.

Hackneyed phrases to ditch from your press releases

PR Daily

Is your client truly ‘pleased/excited/proud/thrilled/honored/delighted/happy to announce’ anything? Research finds those trite terms in 38% of releases. Here’s how to do better. I’m not so pleased to announce that “pleased to” has been crowned the most overused “happy” passive verb in press releases.

Consumers of 2030: Ten Gen Z expectations that forecast the spenders of the future

Agility PR Solutions

In the year 2030, the majority of Gen Z will be in their 20’s and 30’s and likely considering family, career, and what it means to be a full-fledged adult. It’s also at this point that their economic power as a consumer group will begin to be fully realized.

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Maine PR Maven

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots.