Expert insights. Personalized for you.
We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust? With great content. What does this have to do with PR? Content is all done with communication techniques. MORE
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why. MORE
“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry. One of my clients was recently asked, “How can a leader make plans when the future is so unpredictable?” How indeed? This year has put even the most resilient and scrappy professionals to the ultimate test. MORE
As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! MORE
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access. When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative. MORE
In this article, we explore how fake accounts affect your news feed, your behavior, and your brand MORE
You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference. MORE
The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. The COVID-19 pandemic has spurred a wave of innovation in the PR industry. MORE
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? MORE
I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. MORE
When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of MORE
Expanding your business requires long-term, intense commitment. Not only are you committing to more work, but you’re also committing to take on more debt, more risk, and higher expenses. MORE
To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. Comms Best Practices MORE
The motion picture theater industry is in real trouble after nearly a year of closures and restrictions related to COVID-19. Some companies have already closed locations, and there have been reports of some theater companies closing their doors for good. MORE
The job of a social media professional is a relatively new one in the communications sphere, but is quickly becoming a critical, multi-division role with workloads piling up—and driving these pros to reconsider their vocations. MORE
This #BlackHistoryMonth we're spotlighting the chair of Cision UK's inclusion committee. UK Blog MORE
Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. MORE
Cision PR Influencer Award delas ut för 10:e gången den 26 november 2020 och idag offentliggörs de 20 PR-konsulter som är nominerade i år. Sverige Blogg MORE
With so many facing heavy workloads, remote work headaches and competing obligations, it’s essential to find ways to find balance. Just when you think you are at capacity, more keeps coming. Sound familiar? MORE
If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast. Best Practices MORE
Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011. Sverige Blogg MORE
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Over the past few months, health journalists have been put into the limelight as they provide valuable information on the pandemic. MORE
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.” MORE
Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. MORE
Joyce Bautista Ferrari, Ali Jackson-Jolley join Forbes, Caralynn Lippo moves to INSIDER, and more. Media Blog MORE
The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network. Is your inspiration and motivational drive lacking this morning? MORE
Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. MORE
The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any. MORE
2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you’ve encountered some unique challenges. Here are some of the most common ones—and tips to help combat them. MORE
Business Wire
OCTOBER 23, 2020
One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?
Onclusive
OCTOBER 22, 2020
Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics.
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ImPRessions - Crenshaw Communications
OCTOBER 21, 2020
As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers!
B2B PR Sense
OCTOBER 22, 2020
You step into a conversation at a networking event and someone asks that ominous question, "So what do you do?" Anyone who has ever had a business or personal brand knows this question all too well. How do you answer? This is where a good elevator pitch can make all the difference.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ronn Torossian
OCTOBER 20, 2020
Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.”
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Agility PR Solutions
OCTOBER 18, 2020
Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter.
ImPRessions - Crenshaw Communications
OCTOBER 23, 2020
I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years.
PR Daily
OCTOBER 22, 2020
With traditional press gatherings forced online due to COVID-19, comms pros promoting the illustrious annual horse race pivoted to offer unique access. When you can’t hold a presser or traditional media event because of public health concerns, you have to get creative.
Ronn Torossian
OCTOBER 19, 2020
The motion picture theater industry is in real trouble after nearly a year of closures and restrictions related to COVID-19. Some companies have already closed locations, and there have been reports of some theater companies closing their doors for good.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Cision
OCTOBER 20, 2020
Cision PR Influencer Award firar 10 år och här på bloggen publicerar vi nu löpande intervjuer med tidigare vinnare. Först ut är PR-konsulten och medierådgivaren Paul Ronge som vann 2011. Sverige Blogg
Agility PR Solutions
OCTOBER 18, 2020
The job of a social media professional is a relatively new one in the communications sphere, but is quickly becoming a critical, multi-division role with workloads piling up—and driving these pros to reconsider their vocations.
Sword and the Script
OCTOBER 20, 2020
PR Daily
OCTOBER 19, 2020
With so many facing heavy workloads, remote work headaches and competing obligations, it’s essential to find ways to find balance. Just when you think you are at capacity, more keeps coming. Sound familiar?
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Awario
OCTOBER 21, 2020
When you make use of the right social listening tactics, you’re able to drown out the noise made by the billions of people online and pinpoint the interactions you can make use of
Cision
OCTOBER 20, 2020
If you’re sitting on a big event you’d like to take in a new or different direction, let Cision's MultiVu help! They're just a short form away from customizing your next virtual live webcast. Best Practices
Agility PR Solutions
OCTOBER 20, 2020
2020 has brought a number of challenges to everyone, and PR professionals are no different. Between your normal duties and crisis communications, you’ve encountered some unique challenges. Here are some of the most common ones—and tips to help combat them.
NewsWhip
OCTOBER 21, 2020
Today, we’re announcing the world’s most comprehensive view of real-time news engagement and influence. It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap.
PR Daily
OCTOBER 20, 2020
A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months.
The Proactive Report
OCTOBER 21, 2020
We are living in an attention society – and they say that people now have the attention span of a goldfish! So, how do you attract attention, create affinity, and build trust? With great content. What does this have to do with PR? Content is all done with communication techniques.
Cision
OCTOBER 21, 2020
This #BlackHistoryMonth we're spotlighting the chair of Cision UK's inclusion committee. UK Blog
Stephen Waddington
OCTOBER 20, 2020
The story of PR agency start-ups in the UK market is an uplifting one of innovation and new business models. The COVID-19 pandemic has spurred a wave of innovation in the PR industry.
Awario
OCTOBER 21, 2020
In this article, we explore how fake accounts affect your news feed, your behavior, and your brand
PR Daily
OCTOBER 19, 2020
The current crises won’t derail your career if you stay focused on your goals and continue to build your professional network. Is your inspiration and motivational drive lacking this morning?
Agility PR Solutions
OCTOBER 21, 2020
Expanding your business requires long-term, intense commitment. Not only are you committing to more work, but you’re also committing to take on more debt, more risk, and higher expenses.
Cision
OCTOBER 21, 2020
To illustrate quantifying PR’s influence on sales, we examine how Ford Motor Company’s launch of the Ford Mustang Mach-E generated media coverage, awareness and sales. Comms Best Practices
Sword and the Script
OCTOBER 22, 2020
Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why.
Muck Rack
OCTOBER 19, 2020
6 questions with Jennifer Barger from National Geographic Travel
PR Daily
OCTOBER 19, 2020
You can still pitch non-COVID stories, but the current crisis has deeply disrupted how health care reporters are approaching their work. Over the past few months, health journalists have been put into the limelight as they provide valuable information on the pandemic.
Agility PR Solutions
OCTOBER 19, 2020
The COVID crisis has left piles of destruction in the world of business, and the media industry has been pummeled as badly as any.
Cision
OCTOBER 19, 2020
Joyce Bautista Ferrari, Ali Jackson-Jolley join Forbes, Caralynn Lippo moves to INSIDER, and more. Media Blog
Barokas
OCTOBER 21, 2020
“A goal without a plan is just a wish.” ? Antoine de Saint-Exupéry. One of my clients was recently asked, “How can a leader make plans when the future is so unpredictable?” How indeed? This year has put even the most resilient and scrappy professionals to the ultimate test.
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