Trending Articles

Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

Marketing mistakes to avoid during the holidays

Ronn Torossian

It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.

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Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.

How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

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More Trending

Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.

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Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Infographic: How much should you rely on social media?

PR Daily

Are you happy with your current social media strategy? According to a new survey from Sensai , many small-business owners have qualms about their current approach to social media.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Voice over trend predictions for 2019—and the impact on marketing

Agility PR Solutions

Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns?

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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Along with earned media visibility and recognition for thought capital, awards are an exciting way to build credibility and authority.

Off on an Adventure!: The Freberg Sabbatical Journey

Karen Freberg

The fall semester has finished. Graduation has happened (so proud of all of my #FrebergAlums!). The holiday break has begun! This year, as I head to spend the holidays with my family, is a little different. I am going on a new adventure – something I have never done before.

6 things PR pros should understand about AI

PR Daily

PR pros are well acquainted with the idea that artificial intelligence (AI) will have an impact on their work. However, do they understand what impact it will have?

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.

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The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!).

Foodbank fundraiser: UK food poverty at Christmas

Stephen Waddington

More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle.

Report: 49 percent say brands don’t meet customer experience expectations

PR Daily

If you’re one of the many PR and marketing pros fixated on measurement, don’t forget to also focus on your consumers.

#MediaMonday – Priscilla Torres

HMA Public Relations

Today’s #MediaMonday comes to us from Priscilla Torres, who hosts Acceso Total Arizona on Telemundo. Priscilla, how did you get into broadcast journalism? I always loved […]. The post #MediaMonday – Priscilla Torres appeared first on HMA Public Relations. Media Monday

5 ways to infuriate journalists with your online newsroom

Agility PR Solutions

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Is it an easily-navigable, content-rich destination that rewards journalists with the information they seek and reinforces your brand’s reputation for transparency and accessibility?

4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

PR 20/20

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.)

There are no shortcuts in influencer marketing

Communications Conversations

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy.

Infographic: 45 ways Google makes your job easier

PR Daily

PR pros highly value their time and are constantly looking for shortcuts and life-hacks to make their jobs simpler. Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? What about a calculator?

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The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.

Crisis lessons—how crisis-mode learnings inform stronger biz strategy

Agility PR Solutions

As PR practitioners know all too well, a company crisis can have severe implications on brand reputation, but company strategy can also get sidelined during the chaos.

Crisis 108

Your End-of-Year PR Checklist

Critical Mention

The end of the year for any PR pro can be overwhelming, but it’s also a great time to strategize for the coming year. Maintaining relationships with customers, third-party vendors and media contacts is just the tip of the iceberg.

I’m A Celeb: What opportunities await Harry Redknapp?

Mark My Words

PR expert Mark Borkowski, who has represented fellow jungle contestant Noel Edmonds, says a number of opportunities await Harry if he chooses to take them. “Harry Redknapp can do anything he wants now,” he told PA. “There will be calls coming in for openings, appearances.

3 tricks for better proofreading

PR Daily

Sloppy copy can sink your credibility. That's why proofreading is essential. It's not an exciting activity, but every writer must take strides toward becoming a more thorough proofreader.

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How to Use Twitter for Business

Brand24

Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business

Content amplification—driving social ROI through visual storytelling

Agility PR Solutions

The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

Q&A with Raidious: How PR can adopt a nimble, data-led mindset

NewsWhip

As the PR industry gears up for 2019, we talk to Raidious about their innovative data-led newsroom model. PR is a rapidly changing industry. While the top eight PR firms have seen a 0.8 percent decrease in their revenue growth this year, small and mid-size have emerged victorious in 2018. Raidious is one agency that […]. The post Q&A with Raidious: How PR can adopt a nimble, data-led mindset appeared first on NewsWhip. Communications & PR Interviews

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McDonald’s to curb antibiotic use in its beef

PR Daily

The announcement comes amid mounting pressure and criticism to stop the growing danger of antibiotic resistance. The fast-food chain might push its competitors to adopt similar initiatives.

Leveson Inquiry archive important contribution to debate and education on media ethics

Stephen Waddington

Kingston University has published an archive of the Leveson Inquiry six years after it reported, thwarting fears that it would end up “on the second shelf of a professor of journalism’s study.”