Trending Articles

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure.

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Mailing Away Your DNA

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’?

Thought Leadership Strategy: How to Crush It in B2B Business

B2B PR Sense

Thought leadership strategy is like climbing a mountain. There's no shortcuts. It takes a lot of time and effort to work your way to the top, but once you're there, you have an amazing view. Plus, you have the advantage of towering over your competitors.

Marketing mistakes to avoid during the holidays

Ronn Torossian

It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 social media trends to watch in 2019

PR Daily

The only constant is social media marketing is change. Here are the trends PR and marketing pros should monitor going into the new year.

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC.

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How To Never Lose A Customer Again

Melissa Agnes

How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility.

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Avoid Brand-Killing Tweets

Ronn Torossian

Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet.

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10 PR hits of 2018

PR Daily

Who scored big in the world of PR this year? Shoe stunts, student shooting survivors and a Tesla firewater finesse have all resonated with consumers and industry pros. Every year, a few organizations break free from the din of online noise and distinguish themselves with public relations bonanzas.

Flack's Revenge - Untitled Article

Flack's Revenge

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

AirPR

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

An A to Z guide to marketing and PR agency management

Stephen Waddington

Agencies are straightforward organisations to manage. It’s no more complicated than A to Z. I caught up with David Brain recently on a visit to London. He’s an agency boss based in New Zealand that helped build Edelman in Europe, and latterly Asia. Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. His presentation guide on agency management is a must read for anyone in the business. This A to Z has been inspired by his wisdom.

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Infographic: How to use Snapchat to reach new audiences in 2019

PR Daily

Your organization can’t invest in every social media platform. However, depending on your target audience, Snapchat might be a perfect fit. Snapchat might be worth a significant investment for many brand managers.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration.

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.

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CEOs and live social video will be a top brand-boosting trend for PR in 2019

Agility PR Solutions

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

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Off on an Adventure!: The Freberg Sabbatical Journey

Karen Freberg

The fall semester has finished. Graduation has happened (so proud of all of my #FrebergAlums!). The holiday break has begun! This year, as I head to spend the holidays with my family, is a little different. I am going on a new adventure – something I have never done before.

Report: It’s crucial to prove digital marketing ROI, but many still struggle to measure

PR Daily

The majority of marketers say their metrics show if budget choices boost their bottom lines, but many say they’ll need to change those metrics and better understand the data. For many digital communicators, measurement is a tough nut to crack.

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The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!).

Foodbank fundraiser: a local story of food poverty

Stephen Waddington

Please help support a fundraising effort for my local foodbank in Newcastle. A knackered looking man with a shopping basket of two meat joints and other groceries is stopped by a security guard as he leaves Sainsbury’s.

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Content amplification—driving social ROI through visual storytelling

Agility PR Solutions

The post Content amplification—driving social ROI through visual storytelling appeared first on Agility PR Solutions. Public Relations content

The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. As the world becomes increasingly transparent, professional service firms need to know more about their clients and their potential clients. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. The story did NOT have a happy ending, tarring the.more.

How machine learning can perfect your pitching

PR Daily

Here’s how to use technology—much of it free and user-friendly—to elevate your media relations and improve your journalist outreach.

4 Ways to Start Using Artificial Intelligence in Your Day-to-Day Marketing with HubSpot

PR 20/20

You’ve likely heard the hype: Artificial intelligence is everywhere. It’s taking over! ROBOTS WILL SOON DO OUR JOBS! HUMANS WILL GO EXTINCT! Kidding. (If If this is the AI news you’re hearing, you need a better source. I recommend the Marketing Artificial Intelligence Institute.)

Foodbank fundraiser: UK food poverty at Christmas

Stephen Waddington

More people than ever before in the UK are expected to use food banks this Christmas. I’d appreciate your help raising money for the BAY Foodbank in North Shields near Newcastle.

Why we buy from brands that take a stand we care about—and ditch those that don’t

Agility PR Solutions

There are no shortcuts in influencer marketing

Communications Conversations

Over the last year, influencer marketing has been one of the most talked about digital tactics in all of marketing. We’ve seen scores of articles about best practices, tips and case studies. And, in many of those articles, brands and agencies make it look easy.

4 steps to protect your organization from misinformation

PR Daily

The changing landscape for communications pros has many looking to shore up reputations and combat fake news. Here’s how to quench an online firestorm and safeguard your business. The social media wave of misinformation has become a tsunami. How is your organization preparing? M.I.T.

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I’m A Celeb: What opportunities await Harry Redknapp?

Mark My Words

PR expert Mark Borkowski, who has represented fellow jungle contestant Noel Edmonds, says a number of opportunities await Harry if he chooses to take them. “Harry Redknapp can do anything he wants now,” he told PA. “There will be calls coming in for openings, appearances.

How to Use Twitter for Business

Brand24

Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business

Top business risks in 2019—digital readiness dominates concerns

Agility PR Solutions

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

6 trends in employee communication in 2019

PR Daily

Your execs are demanding business value for their investment in communication. Your employees just want to have fun. Here’s how to find your way in the evolving world of internal communication in 2019.

Sneak Peek: The No BS Monthly

Barokas

Christmas is just a week away, and life is busy right now. There are parties to attend, shopping to do, gifts to wrap and projects to finish. Don’t worry, you’ll get it all done. Somehow we all always do.