INDUSTRY INSIGHTS YOUR PEERS ARE READING
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach. MORE
What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape. MORE
Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century. MORE
Should you pitch a journalist via social media? These 3 journalists say no MORE
Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book. MORE
Six years, almost to the day, after joining Ketchum I’m calling it a day. During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer. MORE
On social media, every crisis poses a threat to your organization. RyanAir, the discount European airline, is facing calls for a boycott after video surfaced on Facebook of a flight crew failing to intervene in a racially charged incident before a flight from Barcelona, Spain. MORE
There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR. The post Get a Job in PR: Visit an Art Gallery, Network & Create Content appeared first on Prowly Magazine. Public Relations public relations MORE
Middle East Eye. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with [link] more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money. The people I think are involved – they don’t come cheap.” MORE
Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. MORE
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. MORE
Bad manners are everywhere—and these days it seems they're most often on display on social media. MORE
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable. MORE
Getting the attention of a busy person isn’t as hard as you’d think. The hard bit is persuading them to part with their time. You need to be well prepared, have a very clear request, and respect the individual’s time. Ask for ten minutes. You’ll always certainly get more but it shows that you mean business and have respect for the individual’s time. How to pitch Do your research. Read articles, books, blogs and social media feeds. Your pitch should be succinct and to the point. MORE
It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact opposite, even more strongly than they did before. MORE
News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. MORE
Halloween is upon us, and again dread spirits are rising from the realm of the undead to haunt workplaces across the land. Your workforce might think this holiday is an occasion for frivolity—decorating their cubicles, donning witch hats or setting out bowls of last year’s stale candy corn. MORE
I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand. MORE
According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. MORE
To make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before. MORE
With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy. MORE
Consumer research has shown that a returning customer is less expensive to convert and has a higher average order value than a new shopper—so it’s no secret that returning customers are better for your business than new customers. MORE
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas is Meals and Entertainment. MORE
Working within public relations opens up a wide variety of career opportunities. You could work as a crisis manager, or in marketing, and in many different industries around the world. Whatever your career path, the best way to start is to choose a city that has plenty of opportunities. MORE
A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. MORE
These leading airlines showcase the power of focusing on the details of experience. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube. MORE
Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. MORE
Some clients seem smart and measure enough to do their own PR. They just don’t want to. Why would they outsource this task and incur the extra expense? Maybe because they feel their time is better spent elsewhere. There are many reasons organizations shouldn’t try to do their own PR. MORE
Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020. MORE
One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a smashed Whopper Jr. MORE
As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged. MORE
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Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients. MORE
With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued. The post USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement appeared first on PR News Blog. MORE
Humans are dazzlingly diverse, but we all share certain innate needs and desires. Employers would be wise to meet these primal emotional longings. Communicators, too, should be mindful of crafting messages that resonate on a more profound, meaningful level. MORE
PR Expanded
OCTOBER 23, 2018
A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.
PR Warrior
OCTOBER 23, 2018
Andy Green from Story Starts Here is the driving force behind the ‘Dublin Conversation’, a grassroots initiative focused on transforming how PR and communications can succeed in the 21st century.
Stephen Waddington
OCTOBER 18, 2018
News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Agility PR Solutions
OCTOBER 18, 2018
As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged.
Melissa Agnes
OCTOBER 23, 2018
These leading airlines showcase the power of focusing on the details of experience. You can also listen to this episode on iTunes , Spotify , Stitcher , and YouTube.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Muck Rack
OCTOBER 16, 2018
Should you pitch a journalist via social media? These 3 journalists say no
Stuart Bruce
OCTOBER 19, 2018
It’s an inconvenient truth that facts don’t convince people. In fact, there is evidence that facts can work to convince people to believe the exact opposite, even more strongly than they did before.
Agility PR Solutions
OCTOBER 22, 2018
With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.
Prowly
OCTOBER 22, 2018
There is no one path to securing your dream job in PR. Everyone has their own way. I’ve had my first break in the industry two months before I officially worn a graduation gown. Here are some pointers that helped me get a job in PR. The post Get a Job in PR: Visit an Art Gallery, Network & Create Content appeared first on Prowly Magazine. Public Relations public relations
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Sword and the Script
OCTOBER 23, 2018
B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. The publication rhythm is reliable.
Stephen Waddington
OCTOBER 16, 2018
Platinum is the precious metal that recognises a 70th anniversary. It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Platinum has been published today by the CIPR. It’s my eighth book.
PRSay
OCTOBER 17, 2018
The timeless, endless struggle continues: You, the savvy and realistic PR pro, know it’s better to approach fewer targets with more personalized pitches. But your boss or client keeps pushing you to bombard many more contacts with generic outreach.
Agility PR Solutions
OCTOBER 22, 2018
To make your business competitive in the online marketplace, it means making use of all the tools available to you. It’s now easier than ever to create an aesthetically pleasing website and online presence—but it’s also more necessary than ever before.
Mark My Words
OCTOBER 16, 2018
Middle East Eye. Advertising experts say the charm offensive will have cost Saudi Arabia a tidy seven-figure sum for the billboards and the brains behind them. They would have paid the same rates as those of major corporate brands for the three-day blitz, with [link] more than $1m has been spent. When asked for his best guess, British PR agent Mark Borkowski said: “A lot of money… an-eye watering amount of money. The people I think are involved – they don’t come cheap.”
PR Daily
OCTOBER 23, 2018
Some clients seem smart and measure enough to do their own PR. They just don’t want to. Why would they outsource this task and incur the extra expense? Maybe because they feel their time is better spent elsewhere. There are many reasons organizations shouldn’t try to do their own PR.
Stephen Waddington
OCTOBER 22, 2018
Getting the attention of a busy person isn’t as hard as you’d think. The hard bit is persuading them to part with their time. You need to be well prepared, have a very clear request, and respect the individual’s time. Ask for ten minutes. You’ll always certainly get more but it shows that you mean business and have respect for the individual’s time. How to pitch Do your research. Read articles, books, blogs and social media feeds. Your pitch should be succinct and to the point.
Solo PR Pro
OCTOBER 16, 2018
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. As we enter these last few months of 2018, we’re likely focused on business development and budget planning with current clients.
Agility PR Solutions
OCTOBER 16, 2018
Artificial Intelligence is becoming the norm for brands to quickly and efficiently engage with customers. For example, 80 percent of businesses already use or plan to use chatbots by 2020.
Buzzstream
OCTOBER 17, 2018
What do Halloween, the winter holidays, and the Fourth of July have in common? For PR pros, these times of the year represent not only a festive season, but more importantly a competitive, short, and oversaturated pitching landscape.
PR Daily
OCTOBER 16, 2018
Bad manners are everywhere—and these days it seems they're most often on display on social media.
5W PR
OCTOBER 18, 2018
Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.
Agility PR Solutions
OCTOBER 21, 2018
One of the most interesting social issue-connected public relations campaigns from a major brand in the past year is coming back around, gaining a new lifecycle on social media. In Burger King’s “Whopper Jr. Bullying” commercial, restaurant patrons are served a smashed Whopper Jr.
PR News
OCTOBER 17, 2018
With so many examples of how not to navigate crises in the news, you’d think more brands and organizations would know the basics of managing them. While many do, the outlier that fails to be transparent, communicate clearly with stakeholders and think deeply about the court of public opinion often produces a tone-deaf response. In turn… Continued. The post USA Gymnastics’ Errors Form a Primer in Crisis Mismanagement appeared first on PR News Blog.
PR Daily
OCTOBER 20, 2018
Humans are dazzlingly diverse, but we all share certain innate needs and desires. Employers would be wise to meet these primal emotional longings. Communicators, too, should be mindful of crafting messages that resonate on a more profound, meaningful level.
Karen Freberg
OCTOBER 18, 2018
I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2018
Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.
Agility PR Solutions
OCTOBER 22, 2018
Working within public relations opens up a wide variety of career opportunities. You could work as a crisis manager, or in marketing, and in many different industries around the world. Whatever your career path, the best way to start is to choose a city that has plenty of opportunities.
Stephen Waddington
OCTOBER 16, 2018
Six years, almost to the day, after joining Ketchum I’m calling it a day. During my time at Ketchum I’ve focused on helping clients and colleagues do the best job possible engaging with the public, driving the integration of digital and social capabilities in client engagements across the network. I’ve served a number of roles including European Digital & Social Media Director, and most recently Partner and Chief Engagement Officer.
PR Daily
OCTOBER 23, 2018
Halloween is upon us, and again dread spirits are rising from the realm of the undead to haunt workplaces across the land. Your workforce might think this holiday is an occasion for frivolity—decorating their cubicles, donning witch hats or setting out bowls of last year’s stale candy corn.
PR 20/20
OCTOBER 23, 2018
According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”.
Solo PR Pro
OCTOBER 23, 2018
Written by Michelle Kane, Solo PR Pro Premium Member and Head Honcho of Voice Matters, LLC. The Tax Cuts and Jobs Act that went into effect at the start of 2018 brought a number of changes to what is and isn’t deductible for business owners. One of the affected areas is Meals and Entertainment.
Agility PR Solutions
OCTOBER 22, 2018
Consumer research has shown that a returning customer is less expensive to convert and has a higher average order value than a new shopper—so it’s no secret that returning customers are better for your business than new customers.
HMA Public Relations
OCTOBER 22, 2018
While it’s #MediaMonday, this post makes us feel like it’s #WineWednesday or #FoodFriday (is that a thing? It should be!). That’s because it comes to us from […]. The post #MediaMonday – Chandler Peterson appeared first on HMA Public Relations. PR and HMA PR
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