Sword and the Script

APRIL 15, 2025

Marketing and comms puts most of its emphasis on reach when wed be better served by putting the emphasis on being believed The lack of trust thats emerged in American society is pervasive. Its woven into nearly every institutional pillar, and for business, it comes at a high cost. People are less likely to buy from a business unless they trust you. It takes more convincing, more touches, and more proof to create a customer.

Marketing 150

Marketing B2B Survey Comparison 150

The Resolution Blog

APRIL 15, 2025

Context can help you better compare your campaign or coverage performance against others. This pronouncement sounds like a tongue twister, but stick with us! Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not? Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused health titles?

Consumer 156

Consumer Report Blogging 156

Agility PR Solutions

APRIL 14, 2025

The global connection between businesses has expanded PR activities beyond borders. The trend among brands is to establish global operations through international events participation, global media relations development and coordinated cross-border campaigns. Modern PR professionals now need to handle international tasks that include product launches in Europe, media tours across Southeast Asia and panel talks […] The post Global PR campaigns: How to prepare your team for international med

Internal 171

Internal International Product Launch How To 171

Remote PR Jobs

APRIL 14, 2025

In todays digital-first landscape, understanding Search Engine Optimization (SEO) can change how your stories are shared. For PR professionals, SEO isnt just technical jargonits a practical tool that helps your public relations content get seen. At its core, SEO is the practice of improving your content so that search engines like Google can find, understand, and rank it more easily.

SEO 149

SEO Engineering Analysis Content Marketing 149

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

Prowly

APRIL 16, 2025

If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR , crashes happen every day, and the way you react to them makes a difference between a successful PR strategy and a flop. Today, we'll show you what reactive public relations is, the differences between proactive and reactive PR, and some great examples of reactive PR strategies.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

5W PR

APRIL 16, 2025

Marketing wellness products and services to diverse audiences requires a nuanced understanding of cultural values, traditions, and health beliefs. Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing.

Branding 78

Branding Brand Marketing Local 78

PRSay

APRIL 15, 2025

Market unease over potential tariff hikes and their ripple effects on the global economy underscores an increasingly unpredictable landscape, further shaken by ongoing stock market fluctuations. While monitoring this ongoing volatility, the first thing to remember is not to overreact, said Joey Von Nessen, Ph.D., a research economist at the University of South Carolina.

Consumer 88

Consumer Agency Marketing Communications 88

Ronn Torossian

APRIL 16, 2025

Learn how influencer marketing has evolved into a key PR strategy, from choosing the right influencers to measuring ROI and ensuring compliance with disclosure rules The post The Role Of Influencer Marketing In PR appeared first on.

Marketing 195

Marketing Measurement Strategy 195

Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Just like Taylor Swift flipped the script with her Reputation album and taught us all how to shake it off she turned criticism into credibility and fans into fierce advocates. Brands can do the same. In this article, well explore how to build a reputation that shines even when facing bad reviews or growing public scrutiny.

Reputation 104

Reputation Publicity How To Marketing 104

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

APRIL 15, 2025

Hiring a digital PR professional is much more than finding someone who can write a press release or send out emails. You need someone who can craft stories that stick, build relationships that matter, and think five steps ahead. Because in PR, yesterdays news is already forgotten. That said, the workforce demand in digital PR […] The post 7 skills to look for when hiring a digital PR professional first appeared on Agility PR Solutions.

Digital PR 100

Digital PR Writing 100

5W PR

APRIL 14, 2025

Marketing technology companies face unique challenges when building brand awareness and credibility in today’s crowded marketplace. While traditional PR methods still hold value, digital PR offers Martech startups targeted opportunities to reach decision-makers, build authority, and generate qualified leads. Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurabl

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Buzzstream

APRIL 16, 2025

Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future.

Digital PR 62

Digital PR SEO Agency Infographics 62

Ronn Torossian

APRIL 16, 2025

Explore how Honest Company built success in mom and baby products through authentic PR, influencer partnerships and transparent brand messaging that resonates with parents. The post The Power of Authenticity in Mom and Baby PR: A Case Study of Honest Companys Success appeared first on.

Case Study 195

Case Study Study Company Branding 195

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

Media

Prowly

APRIL 11, 2025

The phrase "brand reputation management" sounds like corporate buzzword soup to most people, but chances are it's probably something that's on your mind every day. After all, your reputation is your brand. Something along the lines of a collective whisper behind your back, the vibe check you kind of slightly missed, and the difference between becoming a success story or a cautionary tale for PR pros.

Reputation 104

Reputation Measurement Report Branding 104

Agility PR Solutions

APRIL 13, 2025

Algorithms are no longer confined to the backrooms of engineering teams or the fine print of tech vendor contracts. They now sit at the heart of corporate reputation. Whether it’s how a company appears in search results, how content is ranked on social media, or how automated systems make decisions that affect customers and employees […] The post Algorithms and accountability: Navigating corporate reputation in the digital age first appeared on Agility PR Solutions.

Corporate 100

Corporate Reputation Print Engineering 100

5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry. Through authentic customer testimonials, founder origin stories, and emotionally-driven campaigns, supplement brands can forge deeper connections with their target audiences wh

Storytelling 78

Storytelling Case Study Measurement Education 78

Landis PR

APRIL 14, 2025

By Polly Winograd Ikonen When art and environmental conservation join forces, magic happens. The recent partnership between Save the Redwoods League (the League) and the new Broadway musical Redwood , starring Tony Award-winner Idina Menzel, demonstrates how creative collaboration can amplify important messages about forest preservation while reaching entirely new audiences.

Nonprofit 59

Nonprofit Storytelling Creativity Leadership 59

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Pitching

Ronn Torossian

APRIL 15, 2025

Learn how successful brands build trust in 2025 through transparency, values-driven messaging, and executive visibility. Practical strategies for modern brand leadership. The post Building Brand Trust In 2025: Strategies For Transparency, Values-Driven Messaging, and Executive Visibility appeared first on.

Strategy 195

Strategy Branding Brand Leadership 195

Culpwrit

APRIL 14, 2025

By Chris Beard Whenever I speak with students or early-career PR professionals about crisis communication, I often hear the same question: Isnt crisis comms just putting a PR spin on bad situations to make clients look better? My answer? That couldnt be more wrong. During a crisis, your messaging needs to: Be factual/ accurate… Continue reading Don’t Try to ‘Spin’ a Crisis The post Don’t Try to ‘Spin’ a Crisis appeared first on Culpwrit.

Crisis 67

Crisis Crisis Communications Communications 67

Agility PR Solutions

APRIL 13, 2025

Public relations has undergone a major transformation over the years. What once relied on newspapers, radio, and television has now expanded into the digital space, where brands connect with their audiences through social media, influencers, and multimedia content. Today, PR is more than just securing press coverageits about building narratives, managing reputations, and fostering meaningful […] The post How public relations is shaping brands in the digital era first appeared on Agility PR

Publicity 100

Publicity Branding Brand Television 100

5W PR

APRIL 12, 2025

Water parks across the United States generate over $3 billion in annual revenue, making effective public relations strategies essential for success in this competitive industry. Modern visitors expect more than just water slides and wave pools – they want personalized, tech-enabled experiences that combine excitement with relaxation. Recent studies show that 73% of water park visitors research destinations online before visiting, making digital PR initiatives more important than ever.

Trends 78

Trends Strategy Publicity System 78

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Brand

Inbound PR

APRIL 15, 2025

The digital marketplace has exploded in recent years, with the latest statistics revealing a staggering figure of over 30 million online businesses fighting for attention across the globe. This unprecedented growth has simultaneously intensified the battle for consumer engagement. In this hyper-competitive landscape, simply having an online presence is no longer enough.

How To 62

How To Consumer Branding Brand 62

Ronn Torossian

APRIL 14, 2025

Learn essential strategies for mastering virtual media appearances on Zoom, from technical setup to body language tips for executives seeking to enhance their digital presence. The post Media Training in the Age of Zoom: A Guide for Modern Executives appeared first on.

Media Training 195

Media Training Training Media Strategy 195

Notified

APRIL 14, 2025

As AI-powered platforms like ChatGPT, Copilot and Perplexity reshape how people find and engage with information, the role of the press release is evolving.

Writing 130

Writing Publicity 130

Agility PR Solutions

APRIL 13, 2025

In todays fast-paced digital world, video content is king. Whether youre a content creator, marketer, or entrepreneur, producing high-quality videos quickly can be challenging. This is where a free AI video generator comes in, offering an effortless way to create engaging videos without advanced editing skills. In todays fast-paced digital world, video content is king. […] The post The ultimate guide to AI video generators: 12 myths vs. facts first appeared on Agility PR Solutions.

Video 100

Video Marketing 100

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels. The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling.

Guidelines 78

Guidelines Branding Brand Marketing 78

PR Fuel

APRIL 13, 2025

In the fast-paced world of PR and media relations, a well-crafted press release can be the difference between gaining widespread coverage and getting lost in the noise. Whether you’re making a partnership announcement , launching a new product, or presentinga company milestone, your press re… Read more The post Partnership Announcement: How to Write a Newsworthy Press Release appeared first on eReleases.

Writing 52

Writing How To Media Relations Company 52

Ronn Torossian

APRIL 13, 2025

Learn how AI, personalization and emerging tech trends are reshaping travel marketing strategies in 2025. Insights on sustainable tourism and digital innovations. The post The Digital Compass: Navigating the Future of Travel Marketing in 2025 appeared first on.

Travel 195

Travel Tourism Marketing Trends 195