Trending Articles

Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.

How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. .

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How to get the return on investment (ROI) from media monitoring

Onclusive

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?

Using Design to Differentiate a Brand

Ronn Torossian

Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand. Designs give products meaning and purpose.

Brand 195

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

10 Things to Consider When Planning Your PR Budget

Cision

Secure the budget you need to make the maximum impact for your PR efforts. PR Strategy

More Trending

Virtual Background

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

Consumers want to support local biz, but communication is a challenge—is texting the answer?

Agility PR Solutions

Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request.

Local 120

Leveraging Twitter in Marketing Strategies

Ronn Torossian

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences.

PR Account Executive Vacancy in Leeds

Prohibition

We’re looking for a PR Account Executive to join our Leeds based agency.

B2C 110

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to reverse the trend of women leaving the workforce

PR Daily

Here’s how your organization can offer support to femaie employees–bolstering inclusion and driving business results. The pandemic is worsening the global gender gap by a stunning margin.

Trends 137

22 Marketing Experts Share Their Best Advice to Help You Plan for 2022

Garrett Public Relations

You've heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input.

B2B 117

7 common PR mistakes your brand needs to avoid

Agility PR Solutions

There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. PR companies are well aware of this, and high prices mean that not everyone can afford to engage them.

Brand 123

B2B Sales Cycles Get Longer and Involve More Decision Makers

Sword and the Script

About half of B2B buyers say the sales cycle has gotten longer for new vendors; one in five say the number of decision-makers involved has grown. B2B sales cycles are getting longer – and the process involves more decision-makers.

B2B 94

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Imperative: Manage Good Relationships and Don’t Burn Bridges 

Culpwrit

By Keala Bilbao Public Relations thrives on building and maintaining relationships with different publics. Melody Cowan knows this firsthand thanks to her wide-ranging career.

Viral 87

How brand managers can reach holiday audiences with cooking recipes

PR Daily

Your organization likely has some great stories to tell—and recipes to share—that will have readers coming back for seconds. Brands might not be people—but every brand is powered by people. And people love the holidays.

Brand 129

What is Influencer Marketing? An Ultimate Guide by Brand24

Brand24

In this article we will discuss what influencer marketing is, how to identify your next brand ambassador, and what tools you might need to work. The post What is Influencer Marketing? An Ultimate Guide by Brand24 first appeared on Brand24 Blog.

Tools 124

The critical role of PR in supporting the sales funnel

Agility PR Solutions

The buyer’s journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

The Board of Directors’ Role In ESG, Reputation Management and Crisis Mitigation

Reputation Us

Numerous corporate scandals in the past decade illustrate just how unaware boards of directors can be about their companies’ deeply rooted problems. Many a spotlight shines on low pay rates and overpriced products, while objectification, embezzlements and internal espionage amped up the shock value.

The future of the auto industry according to audience engagement

NewsWhip

The auto industry was hit hard in 2020 as the early months of Covid-19 saw general car use come to a halt, accompanied by supply chain disruptions and plummeting sales.

5 top crises from 2021—and the warnings they offer for the year ahead

PR Daily

Here’s a look at the biggest PR and marketing mistakes from last year and some tips on how to keep your organization out of the headlines in 2022. The biggest stories of 2021 weren’t only about the COVID-19 crisis.

Are You Redesigning Your Website?

HMA Public Relations

Is your website due for a redesign? Learn more from Justin Liggin on what you should keep in mind when creating your new site. Odds and Ends

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues.

Local 127

7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history.

Reigniting the Negative News Cycle: A mistake

Axia PR

Responding to a negative news story and its consequences. Gaining news coverage for your company, yourself, or a member of your executive team is a key aspect of public relations.

How communicators can fight message fatigue in the workplace

PR Daily

While prioritizing your people might sound obvious, a new survey shows it’s harder than it looks. Getting teams to read company or organizational updates is the biggest challenge facing communicators, according to Axios HQ, an internal communications platform owned by media company Axios.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Who Sings Arizona’s Praises?

HMA Public Relations

Over the years, Arizona has had multiple mentions in songs that make us smile. Check out the most memorable examples with Scott Hanson. Odds and Ends Arizona music

6 ways to build a relationship with customers in the awareness stage

Agility PR Solutions

It can be a challenge to get new customers into your store to purchase your products. It can be even more difficult to get them coming back and constructing that loyalty with them.

Five Important Social Media Trends to know about this month

Prohibition

As we enter another new month and winter has well and truly graced us with its presence, we’ve taken a look back at the most important social media updates that have taken place in the past few weeks.