The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job. MORE
For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning. MORE
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost. MORE
How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes , Spotify , and Stitcher. MORE
6 questions with Nneka M. Okona MORE
As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that cut through the clutter. New research provides brands some much-needed guidance as to what drives ROI for experiential marketing efforts. MORE
There are always two ways of looking at things. The Circle [link] surely the most depressing programme to come into our homes for a decade. Or is it? Maybe it’s the cleverest, quickly uncovering the lengths we go to to be ‘liked; and how quickly we evaluate the truth. Or the lack of it. MORE
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted. MORE
A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. MORE
A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions. MORE
Editor's note: This article was originally written by Loraine Burger , published on Simplilearn , and has been reprinted with permission. Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. MORE
How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy. MORE
Our online content diets mirror the way we eat in the real world. We scarf and read on the run, phone in one hand and microwaveable mush in the other. We are consumed by consumption, and yet we often feast on filler. Convenience too often trumps nourishment or nutrition. MORE
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu. MORE
With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with. MORE
Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations. MORE
Being on top of media trends is at PR’s core. Whether you’re a Fortune 500 company or a one-person operation, if you don’t know what’s going on with your competition, how do you begin to keep up? MORE
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1. MORE
I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter. MORE
Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. It is no longer just a “fad” or something easy to do. MORE
Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze. MORE
Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance? MORE
How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years. MORE
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. MORE
It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville. MORE
If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. MORE
Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation. MORE
Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. MORE
Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on social media. Do you think that’s true? MORE
Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. MORE
Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content. MORE
I recently attended a celebration of life service for Rev. William O. Smith. Smith had been a part of our family even before we became […]. The post Preaching to the choir appeared first on HMA Public Relations. Featured Uncategorized celebration family funeral Life Rev. William O. MORE
88 
Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”. MORE
PRSay
SEPTEMBER 18, 2018
A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions.
PR Daily
SEPTEMBER 17, 2018
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.
Ron Torossian
SEPTEMBER 17, 2018
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu.
ImPRessions - Crenshaw Communications
SEPTEMBER 19, 2018
Should PR people be loyal advocates for clients? The obvious answer is yes. How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? But is there such a thing as too much client allegiance?
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
5W PR
SEPTEMBER 18, 2018
Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.
PR Fuel
SEPTEMBER 18, 2018
I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.
Ron Torossian
SEPTEMBER 15, 2018
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2018
Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.
PRSay
SEPTEMBER 19, 2018
How do we ethically communicate and make decisions in a manner that considers the best interests for all — including employers, clients, members of key publics and stakeholders? In reality, PR professionals can’t make everyone happy.
Axia PR
SEPTEMBER 17, 2018
How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
SEPTEMBER 20, 2018
The role of a PR professional has expanded into so many areas—digital, social media, marketing—that it’s hard to know what skills are required to do this multi-faceted and wide-ranging job.
ImPRessions - Crenshaw Communications
SEPTEMBER 18, 2018
If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content.
Sword and the Script
SEPTEMBER 18, 2018
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.
Agility PR Solutions
SEPTEMBER 18, 2018
Muck Rack
SEPTEMBER 20, 2018
Protect your data: 8 essential security tips for PR professionals
Critical Mention
SEPTEMBER 18, 2018
Social media has certainly changed over the years, especially in the years I have been a professor. It has become its own industry, profession, and even a major at universities worldwide. It is no longer just a “fad” or something easy to do.
PRSay
SEPTEMBER 21, 2018
With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Each group needs to be handled differently, and some of them you may even pay to collaborate with.
Karen Freberg
SEPTEMBER 17, 2018
It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville.
Agility PR Solutions
SEPTEMBER 20, 2018
As a crowded comms landscape makes it increasingly more difficult to reach customers, smart communicators are turning to creating experiences that cut through the clutter. New research provides brands some much-needed guidance as to what drives ROI for experiential marketing efforts.
PR Daily
SEPTEMBER 15, 2018
Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content.
HMA Public Relations
SEPTEMBER 17, 2018
Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.
Critical Mention
SEPTEMBER 19, 2018
Being on top of media trends is at PR’s core. Whether you’re a Fortune 500 company or a one-person operation, if you don’t know what’s going on with your competition, how do you begin to keep up?
Mark My Words
SEPTEMBER 21, 2018
There are always two ways of looking at things. The Circle [link] surely the most depressing programme to come into our homes for a decade. Or is it? Maybe it’s the cleverest, quickly uncovering the lengths we go to to be ‘liked; and how quickly we evaluate the truth. Or the lack of it.
Agility PR Solutions
SEPTEMBER 18, 2018
A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.
PR Daily
SEPTEMBER 18, 2018
Our online content diets mirror the way we eat in the real world. We scarf and read on the run, phone in one hand and microwaveable mush in the other. We are consumed by consumption, and yet we often feast on filler. Convenience too often trumps nourishment or nutrition.
HMA Public Relations
SEPTEMBER 19, 2018
I recently attended a celebration of life service for Rev. William O. Smith. Smith had been a part of our family even before we became […]. The post Preaching to the choir appeared first on HMA Public Relations. Featured Uncategorized celebration family funeral Life Rev. William O.
Waxing UnLyrical
SEPTEMBER 20, 2018
Guest Post by Kirk Hazlett. Jack Nicholson’s explosive response to Tom Cruise’s relentless questioning in “A Few Good Men” more than a quarter-century ago has always hung out in the back of my mind as I’ve worked with employers and clients over the years. “ You can’t handle the truth.”.
Communications Conversations
SEPTEMBER 18, 2018
Last week, I ran across this interesting article in the Atlantic. TLDR: Brands and customers can’t really be “friends” on social media. Do you think that’s true?
Agility PR Solutions
SEPTEMBER 16, 2018
Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation.
PR Daily
SEPTEMBER 18, 2018
Ranking first on a Google search engine results page (SERP) is considered an honorable achievement—but it’s not the only goal that matters. If you don't rank first, there's a lot you can do to improve your organic search results. Here are four search engine optimization trends to embrace: 1.
HMA Public Relations
SEPTEMBER 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the […]. The post What is a diverse and inclusive workplace? appeared first on HMA Public Relations.
PR 20/20
SEPTEMBER 20, 2018
Editor's note: This article was originally written by Loraine Burger , published on Simplilearn , and has been reprinted with permission. Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics.
Communications Conversations
SEPTEMBER 20, 2018
For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning.
Agility PR Solutions
SEPTEMBER 19, 2018
Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business.
INDUSTRY INSIGHTS YOUR PEERS ARE READING
Let's personalize your content