Trending Articles

Why Social Shares Are Key to Pitching Media


The mantra in the newsroom used to be, “If it bleeds, it leads.” ” Today’s new buzz phrase is, “If it’s shareable, it’s airable.” ” Social media is becoming a dictating force in all aspects of marketing and PR.

CEOs Must Be Stewards of Integrity and Inclusion

Return on Reputation

The events in Charlottesville have revealed an emboldened, vocal and violent minority of angry white men determined to Make America HATE again and protect the institution of racism.

Trending Sources

8 sticky note walls to keep our team on track

Frederik Vincx

While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes? Isn’t there an app for that?

Prediction: 50% of media relations positions will be eliminated in 10 years

Communications Conversations

Now THAT’S a headline, right? Sure, it might seem a little bombastic. But, it’s actually rooted in a number of facts. And that’s exactly what I want to talk about today. You see, it seems to me we’re at a bit of a crossroads.

Local 30

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

How to Empower Sales Teams With PR Insights


PR insights aren’t just helpful to PR and communications professionals; they’re also incredibly useful to sales teams. Sales professionals are always looking for new ways to nurture relationships and build credibility.

Vote Business Wire for SXSW

Business Wire

SXSW PanelPicker allows users to propose which panels they’d like to see take place at the upcoming SXSW conference.

The rise of micro-influencer marketing

PR Daily

When it comes to social media followers, sometimes less is more. It might seem inefficient to target people with 10,000 followers rather than those with a million, but micro-influencer campaigns can reap huge PR and marketing benefits. Some call it “ the new frontier of marketing.”.

Behind the Headlines with Tera Leuthauser


We have all heard the saying, hard work pays off. Case in point: Tera Leuthauser, who after seven years with Bollare Communications was recently upped to Vice President of the company.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Game of Thrones Grammar Lesson

HMA Public Relations

The best recurring joke in the hit series, Game of Thrones, is about grammar - go figure! And Alison, self-proclaimed GOT and grammar nerd, couldn't be more tickled by this. Click below for more]. The post Game of Thrones Grammar Lesson appeared first on HMA Public Relations.

Pledge your personal support to tackle ethnic diversity in public relations

Stephen Waddington

The Taylor Bennett Foundation has launched a £50,000 campaign to expand its programme to encourage black, Asian and ethnic minority candidates to consider a career in public relations. The numbers tell the story. The UK public relations industry is white, middle class and concentrated in London.

Is your PR content disposable?

PR in High Definition

This is a question pondered by many communication professionals. You’ve collected your insights, your campaign has been planned and you’ve got your coverage, but what now? It’s all well and good celebrating a great piece of coverage or PR content, but you also need to think about what’s next. Many businesses don’t utilise the content they produce and the coverage they achieve to help deliver business results.

Soon, marketers can add guests to Instagram Live videos

PR Daily

Instagram Live videos are about to become more interactive. Instagram’s latest feature was nicknamed Project Tango—as in, it takes two to tango. It’s fitting because the feature expands the platforms’ livestreaming offering by enabling two users to broadcast their conversation.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

The “Smart Communications” Revolution: How to Optimize Earned Media Programs


Your public relations and communications programs should be the most vital part of your company’s media strategy. Because consumers trust earned media more than any other marketing form.

Small Town USA

HMA Public Relations

The phrase, six degrees of separation, has been used a lot this week. Once again, Abbie proves how Phoenix is a big small town. Click below for more]. The post Small Town USA appeared first on HMA Public Relations.

The Earned Media Holy Grail: Business Press Coverage

Shift Communications

It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it. When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side.

B2B 16

How to Craft a Strong B2B Social Media Strategy That Supports Your PR Goals

B2B PR Sense

A B2B social media strategy is no longer a "nice to have," but a "must have." Social media has grown from its infancy as a simple network for friends and family to a powerful moving force, especially in public relations. Social media is what takes the Clark Kents of the PR industry, and turns them into Supermen. OK, that might be a stretch, but you get the ideat. You can use social media for B2B as a tool to empower PR professionals to do their jobs better and more efficiently.

Tools 14

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

How does content marketing affect employer branding?

PR Daily

Brand 18

Panasonic launches fully integrated social newsroom


Panasonic was founded in 1918. Since, the company has grown substantially and has become a leading supplier of consumer and business related electronics products. If you ask Panasonic, “people’s lives” are the central focus of their activities.

3 ways you can prepare for a public relations crisis

Axia PR

Planning proactively for potential crises with 3 key strategies. Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity.

When Thought Leadership Drives Lead Generation

Shift Communications

Every company wants more leads, right? Influencing a target audience to meet a goal or take action is the heart of public relations. In a recent SHIFT blog , our VP of Marketing Tech, Chris Penn, answered the question ‘what is thought leadership?’.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

B2B Content Marketing: 12 Master Tips That You Need to Know

B2B PR Sense

Only 37% of B2B marketers have a documented B2B content marketing strategy ! Maybe that's you. Do you see why it's important to have a documented strategy, but just don't know where to begin? Or perhaps you doubt that it can work for your company. So why should you have a documented strategy?

B2C 12

Wanted: Nonprofit PR superstars

PR Daily

Parents of Teens Alert: Social Media More Addictive Than Cocaine

Social PR Chat

Bad habits are hard to break, and experts say teen smartphone addictions are harder to treat than cocaine and alcohol addictions. Put it in the hands of teens and the mix of social media and smartphones is proving to have adverse effects. Signs of Social Binging.

How to Write High-Quality Press Release Content

Beyond PR

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Why it isn’t time to kill the personal website

Stuart Bruce

Transcript of ‘Why it isn’t time to kill the personal website’. I’ve just read an article on The Next Web entitled “ Time to kill the personal website ” and I couldn’t disagree more.

We need to talk about Edinburgh

Mark My Words

I’ve been going to the Fringe Festival for as long as I can remember. It remains the seminal arts event in Britain today, only behind Glastonbury in its symbolism. But this year, I couldn’t help but detect a lethargy about the place.

30 jobs in the PR and marketing world

PR Daily

Quality never goes out of style, as the saying goes. The Coach brand has taken that adage to heart. What started as a family-run workshop in 1941 known for quality leather goods has turned into a global brand associated with luxury handbags and accessories.

Breaking Down the AP Stylebook’s New Rules on Gender


In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Video: The Future of PR Measurement With Kevin Akeroyd

Beyond PR

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward.