Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

Analysis 293

Analysis Measurement Engineering Analytics 293

Ronn Torossian

JANUARY 24, 2020

Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers?

Brand 195

Brand Branding Instagram Study 195

Business Wire

JANUARY 21, 2020

In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel.

Strategy 226

Strategy Resources Brand Branding 226

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.

Pitching 156

Pitching Television Print Interviews 156

Advertisement

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

PR Daily

JANUARY 24, 2020

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

Social Media 124

Social Media Marketing Media Communications 124

Cision

JANUARY 22, 2020

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Best Practices

Storytelling 170

Storytelling Data Social Media Strategy 170

Ronn Torossian

JANUARY 21, 2020

We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?

Social Media 195

Social Media Agency Media Strategy 195

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge.

Local 156

Local Mobile Television Technology 156

PR Daily

JANUARY 22, 2020

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

Social Media 123

Social Media Marketing Media Communications 123

Advertisement

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site.

Content Marketing 110

Content Marketing Marketing B2B Analysis 110

Agility PR Solutions

JANUARY 23, 2020

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite.

Study 101

Study Meeting Strategy Marketing 101

NewsWhip

JANUARY 22, 2020

Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out.

Facebook 104

Facebook Viral Analysis Analytics 104

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

Television 91

Television Government Radio Media 91

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

PR Daily

JANUARY 24, 2020

Identify your assets, and determine seven content formats to make the most of those resources. Now you have a week’s worth. Produce, publish, repeat. Ready to tackle your brand’s Instagram Stories in 2020? It’s easy to feel overwhelmed about continually producing fun, fresh and frequent content.

Instagram 115

Instagram Employee Resources Customer Service 115

Ishmael's Corner

JANUARY 25, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

SEO 79

SEO Engineering Storytelling Communications 79

Agility PR Solutions

JANUARY 22, 2020

There are a lot of steps that go into running a successful event. One of the most fundamental parts of a successful event, though, is getting people to go. You can have the perfect event organized, but if nobody turns up, then you’ve got a big problem.

Marketing 90

Marketing Publicity 90

Sword and the Script

JANUARY 25, 2020

The company has survived a tumultuous period: turnover in customers, pressure from investors, layoffs and bad press. Somehow, by grit and will, the founders and executive team had pulled the company through. Today, employees were happy, customers were plentiful, and earnings followed suit.

Examples 78

Examples Storytelling Chemicals Film 78

Cision

JANUARY 23, 2020

TI Media has additions to the Life & Style team, Kirsty Tyler joins EVENT as Assistant Editor, Citywire Wealth Manager makes Loukia Gyftopoulou News Editor and GLAMOUR has a new Commerce Writer. Media Blog

Media 120

Media Blogging 120

PR Daily

JANUARY 24, 2020

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

Privacy 111

Privacy Consumer Banking Viral 111

Culpwrit

JANUARY 23, 2020

By Erin Grafton “If it’s meant to be, it’s up to me.” This quote – a favorite saying of her mother’s – summarizes Helen Shelton’s secret to success. She understands that hard work and determination will get you farther than luck alone.

Publicity 82

Publicity 82

Agility PR Solutions

JANUARY 22, 2020

Brand communicators are endlessly striving to better understand the preferences, beliefs and behaviors of Generation Z.

Brand 90

Brand Branding Company Communications 90

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I previously wrote that PR’s version of the industrial revolution was underway.

Publicity 86

Publicity Mobile Google Industry 86

Cision

JANUARY 22, 2020

Elana Dure joins Reorg Research, David Gonzales rejoins Metro at The Times, and more. Media Blog

Journalism 120

Journalism Leadership Media Blogging 120

PR Daily

JANUARY 24, 2020

Growing pains are part of the deal, of course, but miring yourself in tech details eats up time and money—and often your patience. Try these approaches to ease your workweek.

Tools 111

Tools SMB Survey Small Business 111

Maine PR Maven

JANUARY 23, 2020

Content marketing is gold for your website. If you are an expert in a certain field, your website should reflect that. The post You Can’t Fool Google appeared first on | The PR Maven. Content Creation SEO

Google 78

Google Content Marketing Marketing SEO 78

Agility PR Solutions

JANUARY 21, 2020

Greatcustomer service is essential to running a successful business, and public relations is certainly no exception. It takes a lot of time and resources to acquire a new client, so it only makes sense that you also nurture these relationships.

Resources 90

Resources Analysis Publicity 90

Culpwrit

JANUARY 21, 2020

By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

Automotive 81

Automotive Technology Industry 81

Cision

JANUARY 21, 2020

Tom Knowles and Mark Bridge change roles at The Times, New Civil Engineer appoints Claire Smith as Editor and Rom Preston-Ellis has a new position at Reach plc. Media Blog

Engineering 120

Engineering Media Blogging 120

PR Daily

JANUARY 20, 2020

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards awards

Social Media 123

Social Media Marketing Media Communications 123

Critical Mention

JANUARY 22, 2020

NEW YORK — Don Yount, President and CEO of Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to PRWeek’s list of the Top 25 most influential people in PR in recognition of the work he has done at the Company since joining in 2016. .

Print 78

Print Television Radio YouTube 78

Agility PR Solutions

JANUARY 21, 2020

2020 will be the year companies start implementing concrete actions to support their commitments to social good, according to comms and marketing firm the10company’s just released 10 communications trends.

Trends 90

Trends Company Communications Marketing 90