Trending Articles

Tweaking the Digital Strategy

Ronn Torossian

With marketers gathering more and more data, the tsunami of information might tend to be overwhelming. That’s certainly understandable. How to deal with and maximize this flood of information can be challenging.

The 15 Best PR and Marketing Conferences to Attend in 2020


The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. .

The New Ticker: How Social Media Can Amplify Your News Distribution

Business Wire

The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences.

15 Personal Branding Experts You Need to Check Out

B2B PR Sense

Today you can't have a robust business without a solid personal brand. But it's not always easy to know where to start. That's why I wanted to share with you a list of 15 personal branding experts whose content can help you to develop and polish your own brand.

Brand 156

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Can Big Business Save America?

ImPRessions - Crenshaw Communications

We seem to be in a crisis of confidence. Public faith in many institutions – organized religion, Congress, and the news media — has eroded over four decades. According to Gallup, only the U.S. military has enjoyed a fairly consistent upswing in public confidence since the 1970s.

Energy 156

More Trending

Daniel Redgert awarded the Cision PR Influencer Award 2019 at Sweden's Spinngalan Awards


Daniel Redgert is Sweden’s most influential PR consultant in digital channels and was awarded the Cision PR Influencer Award 2019 at the Spinn gala in Stockholm last week. influencer marketing

10 essential PR blogs to read

PR Daily

If you want to be on the cusp of hot trends, news and tactics, follow these respected sites and publications. Public relations professionals likely know about major PR publications such as PR Daily , PRNews and O’Dwyer’s , as well PRSA publications like PRsay.

Most Talked About 77th Golden Globe Nominations for 2020

Critical Mention

Share Tweet Share. Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday.

Radio 78

Let’s End The Year With Gratitude, PR Style

ImPRessions - Crenshaw Communications

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER. “I’m I’m thankful for adtech.”.

Retail 156

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Persona: Guide and History of Persona Marketing

Ronn Torossian

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.

UK Media Moves Interview with PressPad Founder and CEO Olivia Crellin


PressPad is a social enterprise that matches young journalists who've been priced out of London with host-mentors, opening the door to diversity in the media. Here's why it matters. Media Blog

5 tactics to sidestep common storytelling pitfalls

PR Daily

A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn. Throwing facts and figures at a business audience won’t necessarily win them over.

5 vital considerations to make before you go solo in PR

Agility PR Solutions

If you’ve been in PR for a while, you may be entertaining the prospect of going solo and starting your own small business, or representing yourself instead of working for a company.

Success with PR Agencies: Six Tips from Agency Owners on How to Make the Most of What They Offer

Meltwater - PR

Working with a PR agency can be a mixed experience for brands who are unsure about how best to navigate the relationship. In Part 1 of this series, we took… Read More >>>. PR & Comms

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

The new year is approaching, and that means it’s time to start prepping for the changes to come. This year has brought a great number of exciting communication strategies, while others have become less popular. Here are some of the approaches we think are going to keep going strong into the new year.

Highlights from CommsCon19: Fatbergs, pseudonyms and more


We've compiled the best bits of the event for you to check out. CommsCon UK


Networking for people who hate networking

PR Daily

Forging business connections doesn’t have to be so bad. Make it part of something you’re already doing, rekindle old friendships, and don’t neglect the people around you. Ugh, networking. It’s something we know we should do, but for most of us it’s about as much fun as a dental procedure.

Sports 101

Luxury industry moves into the brand-intimacy basement

Agility PR Solutions

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and Tiffany & Co.

Workplace Diversity & Inclusion: Women CEOs


In May this year, due to a few promotions at prominent companies, the number of women CEOs at the head of Fortune 500 companies moved higher than it has ever been. 33 women head companies on the list of highest-grossing firms, a jump from last year’s 24.

2020 Planning: Questions to Ask to Create a Stellar Media Strategy


A new decade is upon us. It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. And now, here we are.

Aimee Goldsmith meets Cision’s Empower network


Cision welcomed P&G’s Aimee Goldsmith, Associate Director Communications - Northern Europe, to talk to our Empower network on her career to date and the company’s water initiatives. EMPOWERUK

Infographic: Color palette trends for 2020

PR Daily

What are the most attractive colors for brand managers to employ next year? Shutterstock’s new infographic offers some insights. What colors will make the biggest splash in 2020? This infographic from Shutterstock is intended to identify the top trends.

Emerging technologies that will transform digital marketing in 2020

Agility PR Solutions

The rapid pace of technology development has definitely ushered a new age when it comes to business. More exciting new technologies have been invented in the past half-century than in the past two millennia!

20 Influencers Predict What Lies Ahead for Communicators in 2020

Garrett Public Relations

It’s the end of the decade – and what a decade it’s been. As we in communications and marketing look ahead to 2020, what can we expect? I asked 20 influencers to look into the future and share their thoughts on this question: “What lies ahead for communicators in 2020?” Here’s what they predict.

Managing Brand Reputation in an Online World

Meltwater - PR

Last month Meltwater Canada hosted a client event in Montreal, during which communication professionals had the opportunity to hear from industry experts on the topic of managing brand reputation in… Read More >>>.

How PR Pros Can Use Demographics and Firmographics to make an Immediate Impact


Marketing & ad professionals have long been using demographics & firmographics to up their strategies & prove their worth. It’s time for PR professionals to get in the game & truly make an impact. Best Practices

How to launch experiential campaigns on Twitch and TikTok

PR Daily

Gen Z is flocking to these visual platforms—and bringing their money with them. Here’s what marketers should know about engaging these audiences. Influencers are a vital component. Step aside, Facebook, Instagram and Snapchat.

Radio 78

The year in PR: Industry growth was strong in 2019—but execs wanted better outcomes

Agility PR Solutions

Insightful new research from North 6th Agency (N6A) points to a sizeable gap between executives’ expectations of PR performance, and the results they are receiving.

Advocating for the PR Profession at Wenzhou-Kean University in China

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Fleishman Hillard — TRUE Global Intelligence


CASE STUDY. Fleishman Hillard’s TRUE Global Intelligence. Andy Joannou, Audience Development Manager. —. Industry. Publishing. Company Size. 10,000+ employees.

Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release


Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart. Crisis Management

Google Doodle showcases storytelling’s importance, Walmart removes drug-using Santa sweaters, and Snapchat tests personalized GIF feature

PR Daily

Also: Video of Amazon driver goes online, types of content to attract new and appeal to current customers, lessons from the Popeyes PR crisis, and more. Good morning, PR pros: Google is celebrating the Mexican card game Lotería with an interactive Doodle.