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The Power of Inclusivity: Effective Marketing to Minority Communities

Ronn Torossian

Learn how effective marketing to minority communities requires authentic understanding, cultural sensitivity & inclusive strategies for brand success The post The Power of Inclusivity: Effective Marketing to Minority Communities appeared first on.

Branding 195
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Lessons From a Life Rebuilt: Love, Loss, and Defying the Odds with Becky Galli

PR for Anyone

Rebecca Faye Smith-Galli is a bestselling author, columnist, and speaker who writes about love, loss, and healing. Her journey is one of profound resiliencehaving faced the loss of her brother at a young age, raising two children with special needs (one of whom passed away), navigating divorce, and confronting a rare disease that left her permanently paralyzed.

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The BIG Game 2025: The Social Media Play-by-Play

Onclusive

Super Bowl LIX: Top social moments, Eagles' win, Kendrick Lamars halftime buzz, and the most talked-about brands. Key insights from Onclusive Social!

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Crisis management in the age of cancel culture—4 new rules of accountability

Agility PR Solutions

In todays hyper-connected world, where a single tweet can spark a global firestorm, crisis management has become more complex than ever. The rise of cancel culturea phenomenon where individuals or organizations are publicly called out and boycotted for perceived wrongdoingshas added a new layer of urgency and unpredictability to how businesses and public figures handle […] The post Crisis management in the age of cancel culture4 new rules of accountability first appeared on Agility PR Solu

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like. These are all examples of marketing campaigns you probably remember and know well. And the reason is simple: the excellent PR campaigns behind them. A PR campaign is one of the most effective ways to build visibility and credibility, and the revenue is not a horrible side effect, either.

Examples 104

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Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Small businesses face unique challenges when managing crises without dedicated PR teams or large budgets. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage.

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11 creative ways to repurpose your webinar content to boost your marketing

Agility PR Solutions

Repurposing webinar content is a great way to make the most of your efforts, extend the life of your content, and connect with a wider audience. By turning a single webinar into multiple pieces of content, you can keep your marketing fresh without constantly creating something new. By transforming a single webinar into multiple pieces […] The post 11 creative ways to repurpose your webinar content to boost your marketing first appeared on Agility PR Solutions.

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Building a media list for PR is a strategic research process [contrarian view]

Sword and the Script

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Its an acknowledgement that the best laid military plans easily fall apart in execution if the troops dont have an ample supply of ammunition, water and sustenance.

Media 82
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How to Choose the Best Reputation Management Software? (+ Examples)

Prowly

Have you ever wondered how a single negative review can impact a business's bottom line? Company's reputation can be its most valuable asset or its greatest liability. And it is a fragile side of its overall image. Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A reputation management platform is a powerful tool designed to give you a leg up.

Software 104
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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition

Ronn Torossian

Learn how law firms can boost client acquisition through personalized digital marketing strategies, data analytics and targeted advertising campaigns. The post Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition appeared first on.

Strategy 195
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Mastering Hybrid Events: A Strategic Guide for PR Teams

5W PR

The rise of hybrid events has fundamentally changed how PR teams connect with audiences. Physical gatherings now extend far beyond venue walls, reaching global audiences through carefully orchestrated digital experiences. This shift demands new skills, tools, and strategies from PR professionals who must create meaningful connections across both physical and virtual spaces.

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What loosened restrictions on social media content moderation means for B2B communications leaders

Agility PR Solutions

Facebook and Instagram follow X and put more pressure on public relations teams Recent shifts toward reduced content monitoring on major social platforms like Facebook, X, and Instagram are poised to impact not only the general public, but also the business-to-business (B2B) technology sector. This change will be particularly significant for internal communications teams and […] The post What loosened restrictions on social media content moderation means for B2B communications leaders firs

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Embrace the ‘Cold Call’ For All It’s Worth

Culpwrit

By Calloway Newman As my college years are dwindling to an end, I am reflecting on how beneficial cold calling was throughout these years. Let’s be real, when I first had to make cold calls, I was terrified. My voice would shake as I dialed the numbers, knowing my coworkers heard me struggle through… Continue reading Embrace the ‘Cold Call’ For All Its Worth The post Embrace the ‘Cold Call’ For All Its Worth appeared first on Culpwrit.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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How to Measure Brand Awareness (a Guide + Tool List)

Prowly

What do people really think when they hear your brands name? Is your business the first thing that comes to mind in your industry? Or are you getting lost in the buzz? Do they think about you at all ? Its time to find outmeasure your brand awareness and see where you really stand. In this guide, well show you exactly how to track and understand your brands presence and visibility.

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The Role of Businesses in Achieving Sustainability

Ronn Torossian

Learn how businesses can drive sustainability through eco-friendly practices, consumer demand & innovation while benefiting both profits and the environment The post The Role of Businesses in Achieving Sustainability appeared first on.

Consumer 195
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Rebuilding Brand Trust After A Crisis: Key Steps

5W PR

Rebuilding trust after a crisis is one of the most challenging tasks a business can face. Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence.

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6 tips for bridging brand communication gaps with multilingual AI strategies

Agility PR Solutions

In a world where businesses operate across continents, language barriers can hinder meaningful brand communication. The growing sophistication of multilingual AI offers an unprecedented opportunity for PR professionals to overcome these barriers and connect with diverse audiences in their preferred languages. As globalization accelerates, the ability to communicate seamlessly across a range of languages is […] The post 6 tips for bridging brand communication gaps with multilingual AI strat

Strategy 100
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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What’s the Most Important Part of Your Press Release?

Notified

Whats the first thing that grabs a journalists attention? Your headline.

Writing 81
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12 Digital PR Metrics To Include In Your Reports

Buzzstream

Digital PR has a problem. According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. There may be too many , and focusing on the wrong ones can sometimes lessen the impact that you are having. Not every campaign touches every metric. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. 1.

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2025 Blockchain Marketing Trends: Revolutionizing Digital Marketing

Ronn Torossian

Learn how blockchain will transform digital marketing by 2025 with trends in decentralized advertising, data privacy, smart contracts and consumer trust The post 2025 Blockchain Marketing Trends: Revolutionizing Digital Marketing appeared first on.

Trends 195
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Strategic PR for Defense Technology: Building Trust and Demonstrating Value

5W PR

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies. Success requires deep knowledge of both the technical landscape and strict regulatory requirements that govern defense communications.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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7 ways Generative AI is revolutionizing brand crisis management in PR

Agility PR Solutions

Imagine your brand just became embroiledin a massive crisis. Onetweet, one interview, one product failand poof, everythings on fire. The phones are ringing, emails are pouring in, and the pressure ison. Back in the day, youd have a team of PR folks racing into action to insert the perfect words, timing, and strategy to save […] The post 7 ways Generative AI is revolutionizing brand crisis management in PR first appeared on Agility PR Solutions.

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What about the Kidults? How Marketers Can Tap Into The Phenomenon

Prohibition

In recent years, the toy industry has experienced a notable shift with the emergence of the ‘kidult’ phenomenon. This is where adults are purchasing toys for themselves rather than younger children. This trend has become a significant driver in the market, with adults now accounting for nearly 30% of toy sales in the UK. The UK’s toy market faced a 3.7% decline in sales in 2024, totalling 3.4 billion.

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Applications Now Being Accepted for the RepUs/CNPE Nonprofit Reputation Accelerator

Reputation Us

Application deadline for the Nonprofit Reputation Accelerator is Friday, February 28, 2025 @ 6:00 pm ET. APPLY HERE ! Nonprofits have an unquenching desire to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their valuable reputation. Health, social and economic impacts of the pandemic on nonprofits have made reputation management all the more essential in building familiarity, establishing trust and fortifying confidenc

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The Visual-First Approach: How Beauty Brands Are Leveraging Visual Content for Digital Marketing Success

Ronn Torossian

Learn how beauty brands leverage visual content on social media platforms to connect with consumers, drive sales & create engaging digital marketing campaigns The post The Visual-First Approach: How Beauty Brands Are Leveraging Visual Content for Digital Marketing Success appeared first on.

Branding 195
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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The Strategic Power of Branded Podcasts in Modern PR

5W PR

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

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AI and personalization make the perfect match for business growth—key benefits and challenges

Agility PR Solutions

Artificial intelligence is revolutionizing the way businesses interact with their customers, providing insights, predictive capabilities, and hyper-personalized experiences that drive growth. In a world where customer expectations are higher than ever, companies that harness the potential of AI personalization can leap ahead of the competition. By blending the analytical power of AI with tailored customer […] The post AI and personalization make the perfect match for business growthkey ben

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Coffee with a Journalist: Miranda Nazzaro, The Hill

OnePitch

Miranda Nazzaro is a technology reporter for The Hill, where she covers artificial intelligence, online misinformation, antitrust law, data privacy and other topics related to the intersection of the tech and political spheres. She also co-authors The Hills Technology newsletter.

Privacy 69