Trending Articles

Watch For These Red Flags When Hiring A PR Firm

ImPRessions - Crenshaw Communications

As brands set plans and budgets for 2018, engaging a public relations firm may be at the top of the list. Finding the right agency partner can begin with an online search to narrow the field to a short list of agencies invited to share capabilities.

20 Insightful PR and Marketing Predictions for 2018

Sword and the Script

The most interesting part about predictions is they are an intersection of analysis and aspiration. I don’t think it’s a stretch to say our own predictions are influenced by where things are today – and where we’d like things to go.

Trending Sources

How to Spearhead The Convergence of PR And Marketing

Cision

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage.

These 12 PR and marketing podcasts will get you revved up for a huge 2018

PR Warrior

I’m a podcast junkie. Have been for years and I continue to listen to at least one podcast a day, sometimes two. The podcasts I listen to span a range of categories of interest, although a large proportion focus on marketing and PR generally, and social media and content marketing specifically.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

PR and Marketing Cannot Stand Stagnation. Focus on Developing New Skills!

Prowly

Found your dream job? Great! But when was the last time you had the chance to learn something new? Experts say that developing own competencies is one of the best investments you can make. What skill or competence would you like to improve or learn in 2018?

15 top sources for social media news, tips and advice

PR Daily

There’s no shortage of blogs and websites that offer social media guidance, but which ones are worth following? For a steady flow of solid insight and tips, bookmark these 15 standouts: 1. Buffer Blog. Buffer is a social media management platform.

Got Skills?

HMA Public Relations

The results of the Statista survey that has determined the must-have skills for us PR pros are in. and the results will surprise you! Click below for more]. The post Got Skills? appeared first on HMA Public Relations.

How to Write a Press Release That Converts

Cision

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

CIPR's revitalized newsroom strategy attracts devoted audience

Presspage

How does an organization like CIPR handle its own PR? For the CIPR, there is always plenty to communicate, because as an organization, they are constantly working on new and different things. “For example, one of our key policy issues is ethical conduct in public relations.

Can Educators Become Micro-Influencers?

Karen Freberg

There always seems to be a new term or group of audience members that are taking the spotlight away from others. First it was bloggers. Then it became influencers and creators. Now, what we are seeing now and as we head to 2018, it is micro-influencers.

The most cost-effective way to grow as a communicator in 2018

PR Daily

“There’s no money in the budget.”. Travel is so expensive.”. “I I just don’t have the time.”. These are just a few reasons why many communicators put professional development on the back burner for months—even years.

Don’t fear a competitive market

The Stalwart Blog

I mean this strongly. Well, sort of. Let me explain. . I continue to meet countless of would-be entrepreneurs who had an idea for a business with a real differentiating value proposition that were deathly afraid of getting into the fray because of what they perceive to be a landscape already littered with established players. Their justifiable concern centers on the amount of money and time it may take to get customers to switch to their product.

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Navigating the Video Content Jungle

Cision

Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients.

Video 19

8 questions to ask before starting your first corporate podcast

Communications Conversations

It seems like everyone is talking about podcasting right now. Clients are asking about it. Friends are promoting them (on Instagram, no less). And, people are listening. Oh, are people listening. According to Edison Research, 40 percent of Americans 12+ have ever listened to a podcast.

9

Public Speaking Myths

HMA Public Relations

In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. Can you guess which three they are? Click below for more]. The post Public Speaking Myths appeared first on HMA Public Relations.

7

Was your campaign the best in your industry?

PR Daily

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Guest Post: How Twitter Became My Platform of Choice

PR Expanded

A Guest Post By Wendy Glavin, Founder and CEO of Wendy Glavin Agency. Several years ago, I was hired to market mobile apps and coding for Digital Pomegrante, a software entrepreneur in New York City, and LiveCode, a software platform based in Scotland.

Top 10 PR Tools to Help You Get Things Done and Take it Easy

Prowly

Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you.

6 Simple Ways to Create Better PR Pitches

Beyond PR

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible.

Retailers Worldwide Face Communication Challenges and Opportunities

HMA Public Relations

In Poland, there is legislation pending that would ban shopping on Sunday. Some of our PRGN partners weigh in on this idea. Click below for more]. The post Retailers Worldwide Face Communication Challenges and Opportunities appeared first on HMA Public Relations.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

What to monitor on social media in 2018

PR Daily

It is almost 2018. That means this is the season of predictions for the next year. What should we expect from social media in 2018? Where are we headed next year with social media? What is hot or what is not on social media?

A Public Relations Mixtape For The Season

ImPRessions - Crenshaw Communications

There’s a certain rhythm to working in public relations – agencies tackle new business opportunities, work closely with client teams and do the day-to-day work of media relations and thought leadership. In the ebb and flow of work, we like to incorporate music.

Holiday Party Season Dangerous For Your Online Reputation

David PR Group

One should always be careful during holiday party season, when alcohol typically flows and bad decisions often follow. Whether it is office-sponsored or just a gathering among friends and neighbors, this year presents greater risks than holiday seasons past for your online reputation.

3

What It Means to be in a Client Service Business

Shift Communications

There’s an overarching trend in the client service business. In fact, a week doesn’t go by in which I don’t have a similar conversation with a company in the throes of the agency search process.

What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter?

HMA Public Relations

When Anheuser-Busch found out another brewing company used their trademarked "Dilly Dilly" slogan, things got a little. medieval. Click below for more]. The post What’s the Dilly with Anheuser-Busch’s Cease-and-Desist Letter? appeared first on HMA Public Relations.

Your communications strategy looks great

PR Daily

Why Transparency Is the Key to Building Brand Loyalty

Cision

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand.

3

#PRStudChat December Announcement: How to Motivate Students in the Classroom & in the New Year

PR Expanded

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable.

2

How AI Can Help Your PR Strategy

AirPR

Better Decisions Begin with Data and Artificial Intelligence. Even now in its early stages, artificial intelligence (AI) is positioned to change the way we do business forever. CEOs understand this as well. Business leaders specifically believe AI is going to be fundamental in the future.