Trending Articles

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards

PR Daily

The last chance to enter is this Friday, July 19 at 11:59 p.m. Central time. Enter to earn recognition for your captivating content. The post Don’t miss this week’s late deadline for PR Daily’s Content Marketing Awards appeared first on PR Daily. PR Daily Awards

Why PR Pros Are The Most Versatile Writers

ImPRessions - Crenshaw Communications

As a profession, public relations evokes images of media pitching or crisis management. But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters.

FEEL First Research: Millennials Don’t Like Leaders Who …

PR Expanded

My FEEL First research journey continues.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section

PR Daily

Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek. Good morning, PR pros: Twitter experienced a global outage Thursday, its second this month. (On On July 3, Facebook, Instagram and WhatsApp also reported outages.)

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Five tips for social media crisis management

Stuart Bruce

The reality is that what many people think is a social media crisis isn’t actually a crisis at all. The long-term impact on the brand’s … The post Five tips for social media crisis management appeared first on Stuart Bruce. CIPR Crisis Communications public relations Training

What PR Should Know Before Their Brand Takes a Political Stand

Meltwater - PR

It used to be the exception to see brands taking a stand on social and political issues.In fact, it was considered taboo for companies to come out in favor of… Read More >>>. Enterprise Executives Marketing PR & Comms Branding Risk Management

Letter from Darlington: In praise of editors

Stephen Waddington

Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you. My wife edits almost every word published on my blog. It's all the better for it.

Why PR should get a slice of the marketing pie

PR Daily

As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too? Of all the venerable questions (Paper or plastic? The chicken or the egg? Ginger or Mary Ann?)

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

As influencer marketing matures, are influencers’ own motivations changing?

Agility PR Solutions

As influencer marketing moves past the “passing fad” phase and onto the long-term strategy agenda for communicators, it has clearly become a cornerstone PR practice.

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How A Strong Brand Identity Is Necessary to Fuel Effective PR Campaigns

Barokas

Apple. Google. Starbucks. When these brands come to mind, an image may immediately pop into your mind. Maybe it’s a logo, a product or even an advertisement. Whatever it is, these brands all have one true and consistent thing: identity.

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The Benefit of Calculated in Risk in Public Relations

Sword and the Script

There is a long-running joke in public relations (PR) circles, that it takes more time and effort to get press release through the approval process than it does to write one in the first place.

I’ll admit: I’m overwhelmed by technology

Communications Conversations

Over the weekend, we had wi-fi issues at Chez Hanson. If you have teens and/or tweens and you’ve had wi-fi issues, then you know when that happens your home is basically on DEF-CON 15. And I am not being dramatic.

Why PR pros should be part of your SEO and social media teams

PR Daily

The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value. Digital marketing is a puzzle that brands continue trying to solve.

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Combatting PR stress to avoid burnout, depression, anxiety and absenteeism

Agility PR Solutions

The post Combatting PR stress to avoid burnout, depression, anxiety and absenteeism appeared first on Agility PR Solutions. Public Relations profession

The Plane Truth About Following Up on Pitches

PRSay

I travel a lot for my job and have a lot of travel stories that teach me life lessons. Let me share an experience that a few of you can relate to and what it taught me. I boarded my connecting flight, eased into my aisle seat in row 25 and unzipped my bag to pull out my laptop. But it wasn’t there!

These Cliff Notes to 19 Email Marketing Studies will Give You a Quick but Thorough View of Current Email Marketing Benchmarks and Statistics

Sword and the Script

“In 2009, The Wall Street Journal published an article claiming that email was dead. Ironically, it was the most emailed article of the day.”. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing.

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Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

Garrett Public Relations

The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.

How to add some personality to your PR pitch

PR Daily

Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties. Email correspondence and digital sleuthing in the marketing world can be at once tedious and precarious. Will they respond? Was I too forward?

Missing males—why do household marketers still ignore men?

Agility PR Solutions

Traditional advertising has focused a great deal on the purchasing power of women in the home. Women continue to be considered responsible for some 80 percent of all household-related purchasing decisions.

Bad Things Happen When PR Pitches a Plagiarized Byliner

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. What would you do if a journalist called you out for lifting published content and repackaging it as part of a bylined article?

Please leave the point scoring out of sport

Mark My Words

One of the minor, but depressing, changes to our society is that since Brexit, and the cultural and media zeitgeist got sucked into a political chaos-loop there is no part of national celebration that the zealots and partisans can’t ram their agenda through.

The 10 most viewed journalists of all time on Muck Rack

Muck Rack

The 10 most viewed journalists of all time on Muck Rack

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Infographic: What managers should never say to employees

PR Daily

If you feel the urge to comment on someone’s weight or appearance, just don’t. Also, steer clear of vague feedback and pleas to ‘leave personal issues at home.’. Boy, you haven’t skipped any meals lately, have you?”. This is something a boss (or anyone, really) should never say.

Four key trends are shaping modern consumer behavior—how to evolve your culture

Agility PR Solutions

Even in this data-rich age and with terrific tools at their disposal, brands and businesses continue to struggle with understanding today’s consumer.

How I deal with my professional social media FOMO

Communications Conversations

On The Gram, I follow a fellow solo consultant named Katie Miller. Katie’s a relatively new solo–been at it a couple years now. From all accounts, she’s doing quite well. But, what really strikes me about Katie is her ability to work from anywhere in the world.

Barbie reboot 6.0

Mark My Words

Barbie, in a way, is like dog food. Neither a small child or a dog can take either product to the till and pay for it themsevles. In fact, neither can reliably articulate what they want and why they want it at all.

How to make sure you deliver an amazing media interview

Public Relations Sydney

Landing a media interview is an exciting opportunity to have your voice be heard and to shine in the spotlight. However, if the interview doesn’t go well, it has the potential to make a lasting impression for all the wrong reasons.

Nifty tools to record a podcast interview remotely

PR Daily

Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities. As nice as it would be to have podcast interviews occur in person, that’s not always practical, especially if you want to interview an array of guests from around the world.

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8 great tips for turning boring press releases into content worth sharing

Agility PR Solutions

As great as press releases are, they’re not precisely the most riveting things to turn into content. In fact, most press releases are published in the same way, with not much character or excitement throughout.

CIPR kicks off #AIinPR Primer series with introductory guide to AI

Stephen Waddington

A new series of guides explores artificial intelligence (AI) in public relations practice. They're published by the CIPR #AIinPR panel. The CIPR has published a Skills Guide about #AIinPR. An introduction to AI in PR is available for free via the CIPR website.

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The Storyteller's Guide to MAICON: 7 Sessions You Can't Miss

PR 20/20

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe.