Expert insights. Personalized for you.
The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations MORE
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns. MORE
I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope. MORE
What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change. MORE
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. With the introduction […]. The post Public Relations Agencies and Public Opinion appeared first on. MORE
You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited? MORE
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed. MORE
It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages. MORE
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content. MORE
Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. MORE
Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years. MORE
COVID-19…The crisis that just won’t go away. Most businesses and nonprofits have endured through the first sprint of this pandemic by utilizing their newly created crisis task force, dusting off their existing crisis plans or cobbling-together various crisis mitigation actions. MORE
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable. MORE
Times like this clearly demonstrate what a special industry this is -- All of our 110 Member agencies are coming together to share best practices. During our daily HR leader call and weekly one for COOs/CFOs, the mission is to put competition aside and help each other through this crisis. public relations MORE
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. MORE
Why Muck Rack’s Trends tool is now free for everyone MORE
If you want to see somebody who’s handling the Coronavirus news the right way, pay attention to New York Governor Cuomo. MORE
Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. MORE
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. MORE
The Government has stepped up its fight against disinformation on the internet. It may have taken the coronavirus pandemic for the UK Government to take a coordinated approach to tackling fake news but today’s move to create a Rapid Response Unit is welcomed. MORE
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. MORE
Showcase your campaigns, events and pitches by entering PR Daily’s Media Relations Awards. The entry deadline is May 8. The post Did you stand out on the noisy media landscape? appeared first on PR Daily. PR Daily Awards MORE
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs. MORE
Role change for Dionne Grant at BuzzFeed, Mark Cobley takes on Head of Production role at Financial News, and Sian Elvin is appointed Assistant News Editor for Metro.co.uk. Media Blog MORE
As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you. MORE
Kristin Lim joins The Modesto Bee, Erica Goode in leadership role at InsideClimate News, and more. Media Blog MORE
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development. MORE
During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers. MORE
Business Wire
MARCH 30, 2020
You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. But you’re not done - you still need to measure your results. How do busy communicators know which data points are most important to review when their time is limited?
Ronn Torossian
MARCH 30, 2020
Public relations professionals perform any number of vital roles within an organization, but there is one area in particular in which PR skills are essential: narrative development.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Flack's Revenge
MARCH 30, 2020
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
The Resolution Blog
MARCH 27, 2020
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.
|
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
|
|
Ronn Torossian
MARCH 29, 2020
Successful digital PR is one part time-tested strategy borrowed from traditional PR and one part targeted SEO involving quality backlinks, social media mentions, and shared content.
PR Expanded
MARCH 24, 2020
As more news and information is shared about the Coronavirus pandemic, the public is bombarded with messages and the volume of noise increases. Yes, these are uncertain times and communication can either help or it can be confusing. You have to choose wisely how you communicate and interact with the people and the communities around you.
ImPRessions - Crenshaw Communications
MARCH 24, 2020
It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages.
Cision
MARCH 27, 2020
For the second in our webinar series, we brought in a new panel of PR experts to discuss COVID-19 comms best practices, including how to "read the room" and, most importantly, to lead with empathy. Best Practices
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Business Wire
MARCH 25, 2020
The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations
Ronn Torossian
MARCH 27, 2020
In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.
PR Daily
MARCH 30, 2020
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease. COVID-19 has turned the world upside down in a few short weeks, and in turn, marketers are grappling with how to proceed with their influencer campaigns.
B2B PR Sense
MARCH 24, 2020
What's the secret to crushing it in marketing this year? Knowing the right marketing trends can make all the difference. Marketing is more than creating ads. Marketers engineer experiences that wow and attract audiences -- from a seamless content strategy that hits right on customer pain points, to creating offers that excite them, to email strategies that move them along their journey, marketers make it happen. Every year, customers and their preferences change.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Cision
MARCH 24, 2020
In the time of COVID-19, more events than ever before are being hosted virtually. Our friends at Falcon.io share how to make the best of a webinar instead of a live event. Best Practices
Stephen Waddington
MARCH 30, 2020
The Government has stepped up its fight against disinformation on the internet. It may have taken the coronavirus pandemic for the UK Government to take a coordinated approach to tackling fake news but today’s move to create a Rapid Response Unit is welcomed.
Ronn Torossian
MARCH 25, 2020
Public Relations (PR) may be a misconstrued element in marketing, but it has the potential to shape public opinion. Day-to-day decisions on products and services bought are closely linked to efforts of public relations. The media, on its part, spreads PR news and information shaping public opinion on various issues or commodities. With the introduction […]. The post Public Relations Agencies and Public Opinion appeared first on.
PR Daily
MARCH 30, 2020
Showcase your campaigns, events and pitches by entering PR Daily’s Media Relations Awards. The entry deadline is May 8. The post Did you stand out on the noisy media landscape? appeared first on PR Daily. PR Daily Awards
Agility PR Solutions
MARCH 29, 2020
Let’s start this off with some food for thought. What would the first syndrome be if the business world loses the word of mouth effect? First and foremost, this phenomenon implies that nobody talks about anything else outside their first-tier affairs.
The Proactive Report
MARCH 27, 2020
Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies.
Muck Rack
MARCH 30, 2020
Why Muck Rack’s Trends tool is now free for everyone
Reputation Us
MARCH 30, 2020
COVID-19…The crisis that just won’t go away. Most businesses and nonprofits have endured through the first sprint of this pandemic by utilizing their newly created crisis task force, dusting off their existing crisis plans or cobbling-together various crisis mitigation actions.
PR Daily
MARCH 27, 2020
Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24. The post Share your life-changing nonprofit PR work appeared first on PR Daily. PR Daily Awards
Agility PR Solutions
MARCH 30, 2020
Founded by actress Gwyneth Paltrow in 2008, wellness and lifestyle brand Goop has been hit by its fair share of criticism over the years.
The Stalwart Blog
MARCH 30, 2020
If you want to see somebody who’s handling the Coronavirus news the right way, pay attention to New York Governor Cuomo.
Culpwrit
MARCH 30, 2020
During the past two weeks of otherwise depressing news, I was thrilled to hear from four excited young PR pros who received and accepted new job offers.
Cision
MARCH 27, 2020
Kristin Lim joins The Modesto Bee, Erica Goode in leadership role at InsideClimate News, and more. Media Blog
PR Daily
MARCH 26, 2020
Submit your work to PR Daily’s Corporate Social Responsibility Awards by this Friday, March 27. The post Don’t miss tomorrow’s late entry deadline appeared first on PR Daily. PR Daily Awards
Agility PR Solutions
MARCH 30, 2020
Brands and businesses are scrambling to stay afloat during the COVID-19 pandemic, but they’d better also watch the way they conduct their crisis business management—because once the viral dust settles, consumers plan to hold them accountable.
Stephen Waddington
MARCH 29, 2020
I’m muddling through the COVID-19 crisis, just like you, but I am starting to think about what might come next. Is it possible to have a good crisis? It’s too early to say but the dad in my Instagram feed who lit a fire pit and camped in the garden with his kids last night gives me hope.
Buzzstream
MARCH 26, 2020
Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd.
Cision
MARCH 26, 2020
Role change for Dionne Grant at BuzzFeed, Mark Cobley takes on Head of Production role at Financial News, and Sian Elvin is appointed Assistant News Editor for Metro.co.uk. Media Blog
195
Let's personalize your content