Trending Articles

Are CEOs Ready To Embrace Social Activism?

ImPRessions - Crenshaw Communications

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely.

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites.

Trending Sources

Top 10 Marketing & Communications Posts of 2017

Cision

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important. Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness.

Radio 48

How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

Sometimes, it kinda feels like we’re still living in 1995 as PR counselors. Doesn’t it? Consider this chart for a moment: Americans now spend a whopping 5 hours and 50 minutes with digital media on any given day. And just 25 minutes on print media. Think about that for a minute.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

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PR Interns Should Make Tea

Sarah Stimson

Over the past couple of months I’ve been pulling together my annual ‘150 PR internships and graduate schemes‘ list. Something was different this year.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

The Top 3 Branding Resolutions Your Business Needs to Make for 2018

Cision

New Year’s Resolutions are not limited to just people who want to lose weight, find the love of their life, or travel more in the upcoming year. Businesses should get in on them, too. After all, teams that set goals for their company are 429 percent more likely to succeed than those who don’t set any. So, what goals does your marketing team have in the coming year?

Web 10

It Pays to be Cute

Barokas

It Pays to be Cute. If I look to the right of my MacBook screen, there is a puppy. And not just any puppy. It’s a Husky puppy—tan, white and fluffy, pacing back and forth across the balcony at Barokas.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Buyer Persona: What Is It And How To Create One For PR Purposes

Prowly

Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas. The post Buyer Persona: What Is It And How To Create One For PR Purposes appeared first on Prowly Magazine.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. If this sounds like semantics, it is not. Campaigns are how every marketer is trained to think.

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.

Marketing After Facebook for Brands [VIDEO]

Shift Communications

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

Facebook Plans to Focus on Issues Including Fake News

HMA Public Relations

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. Click below for more]. The post Facebook Plans to Focus on Issues Including Fake News appeared first on HMA Public Relations.

The Most Urgent Challenges Communicators Must Face in the Digital Age

Prowly

Mastering digital engagement and measuring the value of PR are the two most pressing challenges facing communications professionals, research has confirmed. The post The Most Urgent Challenges Communicators Must Face in the Digital Age appeared first on Prowly Magazine. Public Relations digital PR

Does Blockchain Really Have Marketing Potential? [UML]

Sword and the Script

Kodak stirred headlines this week when it announced an application of blockchain for digital photography. In essence, the public ledger provided by blockchain will provide some digital rights capabilities, and perhaps some monetary upside, for photographers.

11 writing mistakes that can tank your online content

PR Daily

Everyone makes mistakes, but some can quickly kill your writing efforts. ProWritingPartner created an infographic that outlines common errors communicators can make when crafting content for online channels—and any foible can cause readers to click away or will severely diminish your reach.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

5 Simple PR Tactics to Grow Your Business in 2018

David PR Group

With the new year come new marketing goals. Many folks I speak with want to increase their name recognition and build their brand in 2018. While a full-blown public relations campaign is a surefire bet, a number of other tactics exist to meet your goal of improved name recognition.

Have Some Words Become Meaningless?

HMA Public Relations

Have you ever said a word over and over again it begins to lose meaning? This same concept can be applied to our writing styles, too. Click below for more]. The post Have Some Words Become Meaningless? appeared first on HMA Public Relations.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

Samsung leads the pack ahead of Apple and Google. It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show.

How Amazon lost and Rhino Security Labs won the media with Amazon Key

Axia PR

2 companies respond in very different ways to a PR crisis. In October 2017, Amazon debuted Amazon Key, its answer to the ongoing problem of porch theft. Home delivery of everything from groceries to jewelry has become ubiquitous as Amazon’s market share grows and influences American shopping patterns. Meanwhile, package purloiners have learned to reach for the low-hanging fruit of unattended front-door parcels.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

How social media can help you raise your profile as a speaker

PR Daily

Delivering a memorable, effective speech is a difficult mission, but it’s not impossible. There’s help around every digital corner. Social media, in particular, offers a potential goldmine of support and resources that can help you knock your next presentation out of the park.

Amazon Sees a Winner With Streaming Football

Ron Torossian

The future of streaming is now, and everyone is trying to figure out a way to cash in. One of the biggest movers and shakers in the market is Amazon.

#FlashbackFriday – How to Blog Well

HMA Public Relations

HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! Click below for more]. The post #FlashbackFriday – How to Blog Well appeared first on HMA Public Relations.

What Editors and Writers Want From PR Pitches in 2018

Cision

In a highly-shared article on The Atlantic recently, senior editor Derek Thompson suggested that struggling media organizations have only one option.

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund…

The Resolution Blog

PR Reporting startup CoverageBook raises $2 million from large group of angel investors to fund existing & new products CoverageBook , a dedicated reporting SaaS tool for public relations, has announced a funding round of $2 million from a large group of over 1,500 angel investors.

5 common linguistic missteps

PR Daily

Words can be misused in a variety of ways, as illustrated in the following examples, each followed by an explanatory discussion and a revision. A massive diffused bomb sat in the middle of the courtyard.

Why are Car Sales Down in Britain?

Ron Torossian

Great Britain has already begun to feel the results from the Brexit vote, both good and bad. One of the not so great results is that new car sales are down by about six percent in 2017 overall. That’s coming off a year in which the UK auto industry saw record sales.

H&M Under Fire

HMA Public Relations

H&M will be needing more than just an apology to get past their advertisement disaster. This is where crisis control led by a good PR team comes into play. Click below for more]. The post H&M Under Fire appeared first on HMA Public Relations. Crisis Communications Featured Crisis Situations H&M H&M Ad H&M Advertisement H&M Controversy H&M Crisis Control H&M Public Relations

Top 10 Marketing & Communications Posts of 2017

Beyond PR

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. United Airlines reminded all of us why crisis PR is still incredibly important.