Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question:

Communications 195

Communications Strategy Social Media Reputation 195

The Resolution Blog

JUNE 1, 2023

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […] The post Inside ‘Secret Cinema’ appeared first on PR Resolution — by CoverageBook.

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Film Company 156

PR for Anyone

MAY 30, 2023

Known for her captivating portrayal of “Sheila Carter” in Young & The Restless and The Bold and the Beautiful, Kimberlin Brown is a force to be reckoned with on screen. But don’t be fooled, behind the scenes she’s just like you and me—fun and relatable! Kimberlin takes us through her journey in showbiz, recalling her early days as a model, actress in commercials, to becoming a soap opera sensation.

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Instagram YouTube Twitter Facebook 130

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. In the last five months alone there have been more articles written about artificial intelligence and more engagements to those articles than in all of 2022.

Viral 145

Viral Publicity Ethics Social Media 145

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

Consumer

Prowly

MAY 31, 2023

PR success is best confirmed through careful PR measurement, and your brand’s share of voice is one of these key measurements. But what is share of voice exactly? Share of Voice, also known as SOV, is the percentage of mentions your brand has of all brand mentions in your market. In this article, we’ll dive […] The post Share of Voice in PR: How to Calculate Your Brand SOV appeared first on Prowly Magazine.

Brand 104

Brand Branding How To Measurement 104

Agility PR Solutions

JUNE 1, 2023

Your book promotion strategy might involve book reviews, attending book signings, conducting book readings, and running contests and giveaways. However, one mention in the press can multiply your efforts, sending a community of readers your way, and earning your book a spot on the bestsellers list. Want some proof? Suzie Collins is already a popular […] The post Best practices & tips for writing an engaging book press release appeared first on Agility PR Solutions.

Writing 88

Writing Community Strategy Publicity 88

Stern + Associates

MAY 30, 2023

Many companies are using artificial intelligence (AI) tools to automate repetitive tasks and analyze piles of data. But organizations have much to gain if they expand their current view to treat AI as a knowledge-work teammate, says leadership and innovation authority Hal Gregersen , senior lecturer at the MIT Sloan School of Management and award-winning author of “ Questions Are the Answer ” (Harper Business, November 2018).

Strategy 99

Strategy Groups Technology Leadership 99

PRSay

MAY 30, 2023

In the past, multicultural marketing and brand purpose were often siloed within organizations. But as these topics converge on a complex, diverse consumer landscape, it’s crucial that companies devise more integrated strategies. Brands must find new ways to understand their customers outside of traditional segmentation, first-party data and other means.

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Data Marketing Consumer Brand 88

Steve Barrett on PR

JUNE 1, 2023

The LGBTQ+ community is under fire like never before and brands must be prepared to play the long game and demonstrate authentic values if they are serious about being supportive.

Community 113

Community Brand Branding Blogging 113

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

5W PR

JUNE 1, 2023

When it comes to international foods and snacks, different regions have different tastes and preferences. What may be a popular snack in one region may not be as popular in another. For this reason, when creating a food marketing strategy , brands should consider customizing snack flavors for international markets to easily cater to their international snacks.

Local 88

Local Brand Branding Internal 88

Agility PR Solutions

JUNE 1, 2023

A/B testing is a process marketers use to improve and optimize the performance of their marketing campaigns which leads to better results and more engagement and conversions. Maximizing the impact of A/B testing is essential in determining the success of your performance marketing campaigns. In this article, you will learn the basics of A/B testing […] The post How to maximize the impact of A/B testing in your performance marketing campaigns appeared first on Agility PR Solutions.

Marketing 88

Marketing How To Publicity 88

Reputation Us

JUNE 1, 2023

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. How do you define reputation management and why do you think it’s important for companies of all sizes?

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Interviews Technology Reputation Crisis 78

Sword and the Script

MAY 30, 2023

The tech analyst likens CMOs spending and utilization of martech to gambling with the marketing budget but the real culprit may well be short-term thinking in business CMOs are buying and implementing marketing technology (martech) that their marketing teams aren’t using. That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.

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Survey Marketing B2B Technology 85

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PRSay

MAY 31, 2023

About six-in-ten U.S. adults (58%) have heard of the AI software ChatGPT, but just 14% say they have used it themselves, according to recent surveys conducted by the Pew Research Center. The online chatbot lets users ask questions and request content such as texts and images. The human-like quality of ChatGPT’s responses has captured the attention of the media, the tech industry and some members of the public.

Survey 78

Survey Software Education Publicity 78

5W PR

MAY 31, 2023

Public relations is a fascinating and diverse field that revolves around managing a company’s reputation, building relationships with its stakeholders, and communicating with the media. Whether a person is a recent college graduate or looking to switch careers, finding a job in public relations can be a fulfilling and exciting career path. Researching the Field Before a person can start pursuing a public relations career, it’s essential to research the industry.

Publicity 88

Publicity How To Social Media Media 88

Agility PR Solutions

MAY 31, 2023

Scaling your public relations agency can be complex and might cause you to go all the way back to the basics to build the right foundations for the future. This is bound to be daunting and more than a little stressful. You are going to need to focus on improving certain areas of your business, […] The post 3 ways to scale your public relations agency appeared first on Agility PR Solutions.

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Agency Publicity 88

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. However, many communications teams struggle to navigate this landscape, often compromising their ability to forge deeper connections with their stakeholders.

Brand 78

Brand Branding Storytelling Social Media 78

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Prohibition

JUNE 2, 2023

It’s time for another campaign round up! From vending machines serving books instead of snacks, to campaigns that celebrate the Coronation and the Eurovision – here’s some recent campaigns that have caught our attention. Penguin’s Vending Machine Filled with Books Ever had to get on a train without any form of entertainment and immediately regretted your decisions?

Social Media 62

Social Media B2C Publicity Brand 62

Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles. One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Cons

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Automotive Mobile Technology Media 68

5W PR

MAY 30, 2023

Hair product companies are constantly looking for new and creative ways to convey the results of their products to consumers. Whether it’s through hair product advertisements , packaging, or social media, there are many ways to showcase the benefits of hair products and stand out in a crowded market. Using Before and After Photos Before and after photos are a classic way to showcase the benefits of hair products.

Creativity 88

Creativity Social Media Brand Branding 88

Agility PR Solutions

MAY 31, 2023

Public relations contracts are binding legal agreements between PR professionals or agencies and their clients. These contracts play a crucial role in establishing a framework for the working relationship and delineating mutual obligations, rights, and responsibilities. The primary objective of PR contracts is to ensure a comprehensive and transparent understanding between the PR professional/agency and […] The post 5 PR client contract-management tips to ensure you get paid appeared first

Agency 88

Agency Publicity 88

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

Consumer

Axia PR

MAY 31, 2023

The good, the bad and the ugly: a guide to responding to social media comments It’s important to maintain your company’s reputation and foster a community while building your organization’s brand. This means you should respond to comments whether they are positive, negative, or neutral. However, it might be hard to gauge what an appropriate response is.

Social Media 62

Social Media Media Reputation How To 62

Prohibition

JUNE 2, 2023

We’re back this month with another meet the team! For June, get to know all about B2B communications expert, and passionate cook in his spare time, our Account Manager – Nick. How long have you been at Prohibition? I’ve been at Prohibition for eight months – starting last September. What do you love most about your job? Variety isn’t just the spice of life, but it is for a career in PR!

Meeting 62

Meeting Social Media B2B Agency 62

OnePitch

MAY 30, 2023

Jill Duffy is a columnist and deputy managing editor at PCMag. She’s been contributing to PCMag since 2011 and currently writes about work life, productivity, and software with an emphasis on apps for productivity and collaboration.

Writing 68

Writing Software Media 68

5W PR

MAY 30, 2023

As summer approaches, tourism, and travel businesses begin to prepare for the anticipated rush of visitors. With the COVID-19 pandemic subsiding in many regions, and the World Health Organization declaring the end of this global health emergency, people are eager to travel again. This means businesses in the tourism industry must be ready to meet their needs and prepare for the summer rush in tourism and summer travel.

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Tourism Travel Social Media Hotels 88

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

Consumer

Agility PR Solutions

MAY 31, 2023

While the idea of integrating seemingly two different things—agile development and public relations—might sound completely weird, it can yield phenomenal results for organizations. Both agile development and PR share a common principle: a customer-centric focus. Agile development methodologies prioritize delivering value to customers through iterative development and frequent feedback loops.

Publicity 88

Publicity Marketing 88

Axia PR

MAY 29, 2023

Using AI comes with its own ethical and legal challenges. As we’ve previously covered , emerging artificial intelligence technologies can be a boon for your company’s public relations content production. With its ability to quickly create content, your company can quickly create useful first drafts for the rest of your team to build upon, among other benefits.

Ethics 62

Ethics Publicity How To Policies 62

Prohibition

MAY 30, 2023

TikTok can be a very powerful tool for brands. However, getting to grips with such a fast-paced and ever-changing platform can be overwhelming. A platform with a new microtrend every other day can be daunting, but can also be incredibly successful for brands who know what they’re doing. Using influencers to harness the power of TikTok is great for brands of all shapes and sizes, especially within the beauty sector.

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Viral Trends Brand Branding 62