Trending Articles

What They Don’t Teach You About PR In College

ImPRessions - Crenshaw Communications

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know.

Effective Marketing of Pet Products

Ronn Torossian

The pet market sales revenue in the US has increased with each passing year. It has been explosive in its growth and is estimated to have a value of $99.1 billion. Americans love their pets. There are elaborate birthday rituals, constant cozying up, and buying of pet treats.

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What people think vs. What people think about

Onclusive

The key to public perception, public affairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.

Networking helps—but building a PR community is even better

PR Daily

Here’s how finding connection helped one PR pro keep her career going during COVID-19. For the past 16 months, we’ve all been riding the COVID rollercoaster.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The Media Relations Struggle is Real; Experts Describe What it May Mean for PR

Sword and the Script

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real.

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Utilizing AI Marketing Strategies

Ronn Torossian

These days, marketers are constantly looking for brand new ways to find or attract a target audience, but in the constantly evolving marketing landscape, it’s becoming harder to reach the audience and get positive results.

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

PR for Anyone

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!

11 tricky word pairs that can confuse writers

PR Daily

They might sound similar or have a closely-related spelling, but don’t make the mistake of thinking these words are interchangeable. The English language is full of befuddling word pairs. Here are 11 sets that can cause trouble—even for the most experienced writers and editors.

Marketing budgets have plummeted to 6.4 percent of revenue in 2021

Agility PR Solutions

New research from Gartner reveals that marketing budgets have fallen to their lowest recorded level, dropping to 6.4 percent of company revenue in 2021 from 11 percent in 2020.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

UK Media Moves including TBIJ, PA Media, Marie Claire and more

Cision

TBIJ appoints Elisângela Mendonca as an Environment Reporter; Dominic McGrath joins PA Media from the BBC; Cat Harvey-Jenner now Senior Editor at Marie Claire UK. Media Blog

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This Is How You Reach Readers on Smartphones

PRSay

Would you like to learn more techniques for getting the word out to mobile web visitors? If so, then join PRSA and Ann Wylie at Reach Readers Online our mobile-web-writing workshop, starting Oct.

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How to do a successful digital marketing audit in three easy steps

Axia PR

Any digital marketer knows that a campaign is only successful if it is planned and implemented properly. In order for you to achieve the best results, you need to audit your digital marketing campaign efforts.

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How to turn one media placement into multiple

PR Daily

Breaking through with earned media should just be the start of your campaign. Here’s how to build on your success.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

ROI of video ads—how to see compounding results

Agility PR Solutions

Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase.

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What's the Buzz? July's Top Trends Around Hot Topics on Social Media

Cision

See what people were talking about on social this month. US Blog

Trends 156

How Important is a Good P.A. Announcer?

HMA Public Relations

One of Scott Hanson's friends, Andy McClure is a P.A. at the Tokyo Olympics this year! Read more about what it takes to be a public announcer. PR and Sports Olympics

CIPR PR in a Pandemic report tells a complex story

Stephen Waddington

The reputation of the public relations profession has rocketed during COVID-19 but at a personal cost to practitioners. I’ve picked up the CIPR PR in a Pandemic report several times over the past week. There isn’t a single headline. But that’s the story. It’s complex and full of nuance.

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The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

‘Raw, snackable video’ will remain popular, predicts Magnolia’s social media director

PR Daily

Learn what works at Chip and Joanna Gaines’ home goods behemoth and what’s ahead for social media pros. Over the past year, communicators and marketers alike have been forced to rethink their content strategies to stay relevant with changing audience needs.

Consumers want more choices in ways they interact with brands

Agility PR Solutions

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

UK Media Moves including Prospect Magazine, HuffPost, The Sun and more

Cision

Alan Rusbridger appointed Editor of Prospect magazine; five new hires at HuffPost UK; Kieran Ahuja now Commissioning Editor at Sun Selects. Media Blog

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5 Recommended Reputation Management Tools

Landis PR

Photo courtesy of Pixabay. By Sean Dowdall. They have quite a reputation!” When you heard that about a brand years ago, that usually meant something bad. That has the same connotation in our digital communications world of today.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Does grammar even really matter in social media marketing anymore?

Communications Conversations

Let’s just get this out of the way. In my opinion, the answer to this click-bait-ey headline is a resounding “yes.” ” HOWEVER… It definitely depends on the audience you’re targeting–and in some cases, the platform you’re using. Let’s examine why.

Reader challenge: What does your workspace look like now?

PR Daily

We want to share photos of where our readers are logging in from these days. Back to the office? Still commuting to the couch? Share your pictures to show what work looks like today. How has your workspace changed in the last year?

Journalists speak out on PR relationships, and what PR pros can do better to meet their needs

Agility PR Solutions

Fear not, PR pros—journalists say they still need PR in order to produce great content. However, they want PR pros to do a better job when it comes to relevance and targeting, affirms new media research from Orange County-based high-tech PR firm Global Results Communications (GRC).

5 Ways to Manage Social Media Burnout

Cision

The 24/7 news cycle makes it easy to get caught up in the constant flow of information on social media. Journalists need to find balance and avoid burnout. Media Blog

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How CarMax Drove $56 Million in Content Value Through the Art & Science of SEO

Contently - Strategy

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling.

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How Can PR Pros Promote COVID Vaccinations?

Culpwrit

Over the weekend, I got a Facebook message from long-ago college friend Susan Zanandrea. We reminisced about the “good old days” and I commented that I’m eager to see things return to a pre-pandemic “normal.” Susan’s response: “Amen to that.

Why influencer content creation is a partnership, not a sponsorship

PR Daily

The seismic shift back to authenticity will force some brands to sink or swim. The bubble is going to burst.”. That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse.

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