Last year I had a conversation about my “ what’s next ” with my dad. You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company. MORE
Several organizations have been helping people in Hurricane Florence’s path prepare for the storm—and netting positive PR in the process. U-Haul recently announced that it’s providing 30 days of free storage at 94 locations across North Carolina, South Carolina, Virginia and Georgia. MORE
Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can get very personal. MORE
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost. MORE
As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony. MORE
How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes , Spotify , and Stitcher. MORE
6 questions with Nneka M. Okona MORE
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted. MORE
A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions. MORE
SEPTEMBER 11, 2018
The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet. Be an expert. Media need experts every day to fill out stories with quotes and commentary. MORE
As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. MORE
South Korean pop culture has taken the world by storm, with the unrelenting wave of Korean exports earning itself its own colloquialism: Hallyu. MORE
Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. MORE
It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. MORE
If you want to attract more clients and the best employees, you must promote your company in the best possible light. MORE
Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations. MORE
I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter. MORE
In today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller. MORE
Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze. MORE
How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years. MORE
Adapting quickly and learning continually are essential to a successful PR career. Whether you’ve been out of school for two years or 10 years or are completely self-taught, you must stay up on industry trends and continue honing your craft. MORE
Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. MORE
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues. MORE
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. MORE
In its recently released report , the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’”. MORE
It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville. MORE
If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content. MORE
How to turn website visitors into customers. Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement. MORE
Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation. MORE
Angus King has always said that Maine is like one big small town. As you approach your business networking statewide, treat it like you are networking with neighbors in your home town. MORE
A new client, product, service or announcement can be cause for media research. From databases to Internet search queries, Twitter and everything in between, research can be time consuming and inefficient. MORE
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. MORE
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. MORE
ImPRessions - Crenshaw Communications
SEPTEMBER 18, 2018
If you’re in PR , chances are, you’re a writer. Now more than ever, public relations recruiters prioritize writing skills. Yes, visual content is very important in what we do, and we’ve woken up to the power of podcasts, but don’t underestimate written-word content.
PR Fuel
SEPTEMBER 18, 2018
I’ve maintained for years that most press releases simply go nowhere , but this fate is completely avoidable. Below you can review the main reasons press releases fail, some horror-show headlines, and a great example of a headline makeover! Why Most Press Releases Don’t Matter.
PR Expanded
SEPTEMBER 12, 2018
Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.
PR Daily
SEPTEMBER 17, 2018
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.
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Ron Torossian
SEPTEMBER 15, 2018
The past two years or so have been a rough road for ride-sharing company, Uber. From repeated PR gaffes that led to the dismissal of former CEO Travis Kalanick, to challenges from hard-charging competitors like Lyft, which has posted a series of PR wins recently, Uber has really needed a PR boost.
5W PR
SEPTEMBER 18, 2018
Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2018
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.
Melissa Agnes
SEPTEMBER 18, 2018
How Chipotle’s mindset and culture helped them manage their E. coli crisis, even though they were not technically crisis ready at the time. You can also listen to this episode on iTunes , Spotify , and Stitcher.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Axia PR
SEPTEMBER 17, 2018
How crisis communications is becoming more necessary in college athletics. Allegations and subsequent scandals have rocked some big-name college athletics programs over the last several years.
Ron Torossian
SEPTEMBER 12, 2018
Often, when people think about public relations, they think about major national media attention or scandals that throw once-trusted brands into chaos. But there are moments, even on the biggest of stages, that PR can get very personal.
Muck Rack
SEPTEMBER 14, 2018
A PR pro’s guide to taking a company through an IPO
ImPRessions - Crenshaw Communications
SEPTEMBER 11, 2018
The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet. Be an expert. Media need experts every day to fill out stories with quotes and commentary.
Karen Freberg
SEPTEMBER 17, 2018
It is amazing how fast time flies by! It seems like yesterday I was in the PhD program at the University of Tennessee, getting ready for comprehensive exams, and moving a few hours away to start my new position at the University of Louisville.
Sword and the Script
SEPTEMBER 18, 2018
When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company.
Presspage
SEPTEMBER 13, 2018
A new client, product, service or announcement can be cause for media research. From databases to Internet search queries, Twitter and everything in between, research can be time consuming and inefficient.
Agility PR Solutions
SEPTEMBER 16, 2018
Communication is an art and a science. To be good at it, you have to learn, and you have to practice what you are learning to develop the basic principles in actual conversation.
Critical Mention
SEPTEMBER 13, 2018
As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date.
ImPRessions - Crenshaw Communications
SEPTEMBER 13, 2018
Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising.
Barokas
SEPTEMBER 12, 2018
Last year I had a conversation about my “ what’s next ” with my dad. You see, Morgan Barokas spent 60 years with the same company and most of the time in the same role ; a Purchasing Manager for a steel company.
HMA Public Relations
SEPTEMBER 17, 2018
Up until a few months ago, whenever I heard the name “Corina,” I could not help but think of Whoopi Goldberg and her “two r” role […]. The post #MediaMonday – Corina Vanek appeared first on HMA Public Relations.
Agility PR Solutions
SEPTEMBER 11, 2018
As mobile shopping continues to grow, consumers are downloading retailer’s mobile apps at double the rate of years past and conducting more in-app purchases, according to new findings from consumer financial services firm Synchrony.
Axia PR
SEPTEMBER 14, 2018
How to turn website visitors into customers. Building, developing, designing, or redesigning a website is a large project for anyone to pursue. There’s much to consider when creating your site, aside from color schemes and placement.
5W PR
SEPTEMBER 13, 2018
As a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.
PR 20/20
SEPTEMBER 11, 2018
It’s that time again… welcome to the kickoff of marketing conference season! Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio.
PR Daily
SEPTEMBER 13, 2018
The typical consumer is bombarded with marketing messages as they surf the web and interact on social media. To capture attention, many brand managers create articles, videos, infographics and other visuals to reach audiences and help them solve pressing issues.
Agility PR Solutions
SEPTEMBER 17, 2018
If you want to attract more clients and the best employees, you must promote your company in the best possible light.
PRSay
SEPTEMBER 12, 2018
In its recently released report , the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’”.
Sword and the Script
SEPTEMBER 11, 2018
Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. A client of one of my clients said that at a seminar and it really captures the sense for the pace of change.
Maine PR Maven
SEPTEMBER 13, 2018
Angus King has always said that Maine is like one big small town. As you approach your business networking statewide, treat it like you are networking with neighbors in your home town.
PR Daily
SEPTEMBER 12, 2018
Adapting quickly and learning continually are essential to a successful PR career. Whether you’ve been out of school for two years or 10 years or are completely self-taught, you must stay up on industry trends and continue honing your craft.
Agility PR Solutions
SEPTEMBER 17, 2018
In today’s highly competitive market, brands need to determine what makes them special and what convinces customers to pick them over another seller.
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