INDUSTRY INSIGHTS YOUR PEERS ARE READING
A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.” MORE
Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know. MORE
Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. MORE
A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop. MORE
It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job. MORE
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke. A good hashtag is crucial for social media marketing. MORE
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. MORE
Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon. MORE
Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations. MORE
Yesterday a young women, Asma, who is currently reading my book, How to get a job in PR, tweeted me to say she’s enjoying it and is going to write a review. MORE
SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO. MORE
When you think of the tactics behind perfect PR campaigns , perhaps press releases and media pitches acome to mind. But in reality, content marketing and SEO have a good deal to bring to the table when it comes to PR. What is content marketing and what does it have to do with PR? MORE
There are countless polls and lists that rank cities and industries on their respective standing amongst their peers. The business lists, like the Book of Lists, […]. The post Sadly, We’re #1! appeared first on HMA Public Relations. HMA Public Relations MORE
For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. MORE
Personal recommendations carry great weight with would-be customers. Here’s advice on using testimonials to drive traffic and tapping influencers’ clout to extend your online reach. Consumers’ word-of-mouth is marketing gold. MORE
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration. MORE
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., MORE
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. MORE
If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists. MORE
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs. Interacting with journalists is a lot like dating. MORE
In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing. MORE
Who was the most photographed and talked about person at the 2019 Golden Globe Awards? MORE
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights. If social media isn’t a core part of your strategy, you’ll be left to play catch up. MORE
We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off. MORE
As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power. MORE
Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers. MORE
Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. MORE
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful. MORE
Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday MORE
New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. MORE
Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019. MORE
It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives. Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money. MORE
Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time. MORE
ImPRessions - Crenshaw Communications
JANUARY 16, 2019
For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win.
Flack's Revenge
JANUARY 17, 2019
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,
PR Expanded
JANUARY 14, 2019
Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.
AirPR
JANUARY 16, 2019
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Ronn Torossian
JANUARY 14, 2019
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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ImPRessions - Crenshaw Communications
JANUARY 16, 2019
If you’re in tech PR , you try to know a lot about every social media platform. You have to — either for research, to promote clients, for personal branding, or to connect with journalists.
PR Daily
JANUARY 15, 2019
Social media is always changing. Here are the shifts, big and small, that you should monitor for the coming year. When it comes to social media, the year ahead should be quite an interesting one for marketers.
Agility PR Solutions
JANUARY 13, 2019
In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing.
Waxing UnLyrical
JANUARY 17, 2019
Guest Post by Heather Caouette. Most companies have gone through them – periods without clear cut news. A product release has been delayed, new customers have paused in the sales pipeline and there are no plans to open a new location anytime soon.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Sword and the Script
JANUARY 15, 2019
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry.
Stephen Waddington
JANUARY 17, 2019
Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign.
PR Daily
JANUARY 17, 2019
It’s hard to keep all those pesky tasks organized. Use this checklist to stay on top of your daily, weekly and monthly online objectives. Not every social media task has to be done every day—but regular upkeep can be the difference between success and wasting your money.
Agility PR Solutions
JANUARY 15, 2019
When your brand hosts an event, whether it’s a speaking event at your location, attendance at a local tradeshow, or a full-blown convention, you’ll need to build hype if you want to be successful.
Critical Mention
JANUARY 17, 2019
Public speaking is tough, but for introverts, it’s even tougher. Jeanne Salvatore, President of JMS Consulting, discusses her thoughts and provides tips on public speaking to help introverts turn around their presentations.
Buzzstream
JANUARY 16, 2019
Whether you’re putting together your list for the first time, reviewing data that we’ve discovered for a list that you’ve imported, or gathering relevant context to send effective outreach to contacts, you’ve got to find the right information at the right time.
HMA Public Relations
JANUARY 14, 2019
Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday
PR Daily
JANUARY 14, 2019
Personal recommendations carry great weight with would-be customers. Here’s advice on using testimonials to drive traffic and tapping influencers’ clout to extend your online reach. Consumers’ word-of-mouth is marketing gold.
Agility PR Solutions
JANUARY 14, 2019
A large majority of people spend more than four hours online for leisure every day, but changing consumer attitudes toward internet usage, as they search for ways to curb internet addiction, could cause this number to drop.
Critical Mention
JANUARY 15, 2019
SEO is a complex process where backlinks are key. According to an article in Backlinko, the number of domains linking to a page correlates with rankings more than any other factor, which means backlinks are vital if you want to improve your site’s SEO.
PR in High Definition
JANUARY 16, 2019
Here’s a test for you. Open Instagram and go through the first 10 posts. How many of them are people you know and how many are brands, influencers, ads or celebrities? I just tried this and to no surprise, only one post out of the 10 was from someone I know.
PR 20/20
JANUARY 15, 2019
New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you.
PR Daily
JANUARY 13, 2019
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights. If social media isn’t a core part of your strategy, you’ll be left to play catch up.
Agility PR Solutions
JANUARY 15, 2019
As we move head first into 2019, and as PR and comms tactical effectiveness ebbs and flows, some newish practices have undoubtably proven their value and staying power.
Communications Conversations
JANUARY 18, 2019
A few weeks ago, I stumbled upon a very interesting article in the Atlantic titled “Rising Instagram Stars are Posting Fake Sponsored Content.”
PR News
JANUARY 13, 2019
It’s the quintessential image of Santorini, Greece, that of pristine colorful structures hugging the cliffs overlooking the azure blue Aegean Sea. For one small boutique hotel, keeping its exterior a perfect shade of white is a full-time job.
MaccaPR
JANUARY 15, 2019
Who was the most photographed and talked about person at the 2019 Golden Globe Awards?
PR Daily
JANUARY 15, 2019
Public relations pros know better, but somehow these worst practices worm their way into the course of a workweek. So to review, here are peeves, taboos and no-nos to avoid at all costs. Interacting with journalists is a lot like dating.
Agility PR Solutions
JANUARY 17, 2019
Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019.
Communications Conversations
JANUARY 15, 2019
We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off.
HMA Public Relations
JANUARY 15, 2019
There are countless polls and lists that rank cities and industries on their respective standing amongst their peers. The business lists, like the Book of Lists, […]. The post Sadly, We’re #1! appeared first on HMA Public Relations. HMA Public Relations
Sarah Stimson
JANUARY 15, 2019
Yesterday a young women, Asma, who is currently reading my book, How to get a job in PR, tweeted me to say she’s enjoying it and is going to write a review.
PR Daily
JANUARY 18, 2019
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke. A good hashtag is crucial for social media marketing.
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