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Metrics that matter to optimize your content strategy


Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

Diversity and Inclusion in PR

Ronn Torossian

Diversity and inclusion work together to elevate creativity, productivity, and overall happiness in the workplace. The global pandemic has laid bare inequities rooted in healthcare, justice, education, and economic systems.


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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity.

Strategy is the Best Policy: Building a Successful Government Relations Program | Business Wire Blog

Business Wire

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more.

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3 effective content marketing shifts to make in the post-pandemic world

Agility PR Solutions

The pandemic has fundamentally changed the way we live, work and play. Marketing strategies that worked in the past just aren’t performing the way they were before the global shift that upended our lives.

Good Stories

PR for Anyone

What makes good stories for the media? Good stories are those that are relevant and timely. Pitching things related to the time of year is vital in getting your pitch read, and then covered. Right now we are in September.

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Onclusive Launches Social Listening and Verified Media Database


I am excited to announce that today we have released several powerful new capabilities in the Onclusive platform.

The impetus for ESG

PR Daily

By understanding the origins of ESG, and the financial imperative driving it, communicators can gain insights into how to create messaging around it. Leading companies are shifting the way they do business and emphasizing relationships and business activities that create value in the long term.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Media Moves at Bon Appétit, NPR & Fortune, Promotions at Adweek, SELF, Slate


Bettina Makalintal joins Bon Appétit, Jordan Weissman promoted at Slate, and more. Media Blog

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Tesla’s ‘driverless’ public relations: A cautionary tale

Agility PR Solutions

It’s not every day you get to watch what it’s like for a massive brand to operate without a global PR strategy. Tesla offers us this window in a remarkable experiment.

These were the top publishers on Facebook in August 2021


As summer turns to fall we’re back with our latest edition of the Facebook publisher rankings for August 2021, identifying the publishers with the most engagement on Facebook for the month. .

Podseeker is a useful Media Database for Podcast Contacts [Product Review]

Sword and the Script

Podseeker is a simple tool that works as you’d expect; its price point makes it a no-brainer for PR teams with podcast outreach responsibilities. Podcasts are a good option for PR pros seeking to earn media coverage.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

New Jersey Advance Media’s Jonathan Salant shares tips for PR pros

PR Daily

Catch up with the latest episodes of ‘The Friday Reporter’ as journalists take you behind the scenes with them on their daily beat. Jonathan Salant from New Jersey Advance Media is a long-time newsman with terrific stories about journalism and wise words for public relations execs.

UK Media Moves including BBC News, ES Magazine, LBC and more


BBC News announces appointments for Jess Brammar and Paul Danahar; Ben Cobb to be Editor of ES Magazine; Gina Davidson taking on brand-new role of Scotland Political Editor at LBC. Media Blog

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New Ketchum report helps PR pros assess and prepare for your next career move

Agility PR Solutions

All of the headlines in my LinkedIn feed read the same: “’I Quit My Job’ Is a Signal of Economic Recovery” – The New York Times “Welcome to the Summer of quitting.” – LA Times “Before you join ‘The Great Resignation’ and quit your job, here’s what you need to know.” – CNBC News “The […].

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[WEBINAR] Writing social media content that gets results

Communications Conversations

Yesterday I presented the first in a quarterly series of webinars I’m planning to give around a number of different topics in the social media marketing world. Up first: How to create digital and social media content that gets results.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Did You Know: Critical Mention New Features and Updates

Critical Mention

As we move into the final quarter of 2021, Critical Mention continues to implement new products, features and platform updates to its Earned Media Suite. Many of these additions were inspired by client requests, and all platform improvements are made with the state of PR and communications in mind.

Report: The majority of Americans say declining union membership is bad

PR Daily

The data highlights the potential danger an anti-union message could have for companies looking to solidify their reputation as an employer of choice. In 2021, a heavy-handed anti-union message could backfire.

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AP Style Rules to Remember for Your Writing


In our latest quarterly roundup of AP Style reminders, we cover back-to-school terms, travel terminology, and more. Media Blog

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Creating a crisis management team—key roles and responsibilities

Agility PR Solutions

One of the biggest factors that end up determining whether a company can successfully navigate a crisis is the crisis management team and the members’ preparedness.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

How Uber, Lyft, and Salesforce responded to the Texas abortion law


Texas’s new abortion law, which bans most abortions after six weeks, has now gone into effect after the U.S. Supreme Court declined to intervene. As a result, Texas has some of the most restrictive abortion laws in the world.

Meet the Muck Rack team: Get to know Andrew Mercier, editorial director

Muck Rack

Meet the Muck Rack team: Get to know Andrew Mercier, editorial director

The big quit: Why it’s hitting agencies hard and how they can improve retention

PR Daily

Here’s how PR leaders can work to keep crucial team members engaged and ready for the next challenge. As of June, 11.5 million Americans quit their jobs earlier this year.

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UK Media Moves including Fabulous, SHARES Magazine, Metro and more


SHARES Magazine announces new hire and other changes; several promotions at Fabulous; new role for Sophie Murray-Morris at Metro. Media Blog

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

7 ways to generate qualified leads for your PR clients

Agility PR Solutions

Success in the public relations industry is all about getting more opportunities for your clients. It doesn’t matter whether you’re part of a firm or a consultant: you’ll be judged on the results you deliver. Finding the ones that will give your client’s brand some traction is easier said than done.

Modernising communications – what can we learn from the Government Communication Service?

Stuart Bruce

Modernising communications is one of the consultancy services I provide as I advise in-house communications departments and PR agencies on how they can modernise, innovate … © Stuart Bruce - Modernising communications – what can we learn from the Government Communication Service?

A Sign to Be Kind

HMA Public Relations

Is kindness the way to ultimate success? Read more from Scott Hanson on promoting kindness in today's post. Odds and Ends