Understanding the purpose and contribution of the communications team to organizational success


In many organizations, a major fragmentation exists between executive leadership and the communications function.

Influencer Target Audience for Marketing

Ronn Torossian

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.


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What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

5 Reasons Your Story Wasn’t Picked Up: A PR View

ImPRessions - Crenshaw Communications

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Here are some best practices. Video content has long been a key creative element in marketing and public relations.

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5 public relations trends that will gain traction post-COVID

Agility PR Solutions

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships.

Trends 139

How PR Pros Can Keep Their Seat at the Table Warm in 2021


The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it. US Blog

How To 190

Meltwater Quietly Goes IPO [PR Tech Sum]

Sword and the Script

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum.

Essential digital marketing trends for 2021


Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

7 Rules for a New Era of Communications


During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

Building an impactful communications team with clear roles, responsibilities, scope and budget


Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”!

Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S.

Leadership tips with Ken Jacobs | On Top of PR podcast

Axia PR

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs. Guest: Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products.

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Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show. via GIPHY. Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix. Season three of “Cobra Kai” debuted on Jan.

Accepting the Agency Rose: My Pandemic Job Search


Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career.

Media pulse: European journalists fear job losses as COVID resurges

Agility PR Solutions

European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9

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6 Writing Habits You Should Adopt in 2021


Set small writing goals in 2021 and see big results. Media Blog

Press Release Pricing: How Much Does Press Release Distribution Cost? [and other FAQs]

Sword and the Script

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off.

The Queen's Gambit: social media study


Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums

Study 101

A Conversation With New PRSA CEO Linda Thomas Brooks


Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA.

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Knowledge is Power: Media Monitoring and the Bigger Picture


One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.

Gen Z and SEL

Ronn Torossian

When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones.


Theory: Boomers in PR don’t trust influencers or influencer culture

Communications Conversations

I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue.

Planning and Managing Public Relations Campaigns – review of an excellent book

Stuart Bruce

Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996.

How your PR and customer service can—and must—work together

PR Daily

Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Customer service was created to solve problems, not be a source for them.

Agency year ahead: a time for start-ups and scaling

Stephen Waddington

The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when. Now is a great time to go freelance or to start an agency.

5 strategies to improve the reputation of your brand

Agility PR Solutions

Brand reputation is incredibly important but is an area that many business owners struggle with.

3 Pro Tips for Writing Press Releases that Get Noticed


Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape. Best Practices

Figuring Out Public Relations Writing


By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and […].

COVID Vaccine Distribution – First Crisis PR Event of 2021

The Stalwart Blog

The year 2021 certainly kicked off in fine Crisis PR style. One of the chaotic events of this week certainly includes the confusing rollout of the vaccines to combat COVID. We’ve seen several states with long lines, and other states still waiting for an adequate number of vaccines.