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Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships. MORE
It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ). MORE
The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes. MORE
Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA. MORE
The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament. MORE
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. MORE
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online. MORE
It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems. MORE
Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider. With the one-year anniversary of the COVID-19 pandemic behind us, many things have changed forever. MORE
Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates. MORE
The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences. MORE
In many organizations, a major fragmentation exists between executive leadership and the communications function. MORE
What a year it’s been for Public Relations. MORE
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention. Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today. MORE
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable. MORE
It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back. MORE
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. MORE
There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. MORE
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” ” Clearly, it was meant to get our attention. MORE
A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. MORE
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public. MORE
Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. MORE
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research? MORE
Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market MORE
It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. MORE
As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. MORE
Recruitment is a leading indicator of economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged. MORE
In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component. MORE
Business Wire
FEBRUARY 4, 2021
Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.
Ronn Torossian
MARCH 17, 2021
Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.
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The Resolution Blog
APRIL 6, 2021
Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures.
ImPRessions - Crenshaw Communications
MARCH 16, 2021
It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ).
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Flack's Revenge
MARCH 9, 2021
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Cision
JANUARY 14, 2021
Set small writing goals in 2021 and see big results. Media Blog
PR Daily
MARCH 24, 2021
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.
Awario
MARCH 11, 2021
The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.
Agility PR Solutions
JANUARY 6, 2021
Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Stephen Waddington
MARCH 24, 2021
Artificial intelligence, paid influence, mental health and fake news are all issues identified by a group of international practitioners in a series of reflective essays published by the PRCA.
Business Wire
JANUARY 22, 2021
There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.
Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.
The Resolution Blog
JANUARY 19, 2021
It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ImPRessions - Crenshaw Communications
FEBRUARY 10, 2021
It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable.
Flack's Revenge
FEBRUARY 3, 2021
In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.
Cision
FEBRUARY 26, 2021
In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence. US Blog
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
PR Daily
MARCH 12, 2021
Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention. Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today.
Awario
FEBRUARY 28, 2021
Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market
Agility PR Solutions
MARCH 1, 2021
It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online.
NewsWhip
APRIL 7, 2021
The NCAA recently came under intense public scrutiny, as disparities between the conditions offered for men’s and women’s basketball teams were exposed during the annual March Madness tournament.
Business Wire
MARCH 31, 2021
As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth.
Ronn Torossian
APRIL 12, 2021
The phrase, “giving someone the third degree,” came about sometime in the beginning of the 20th century and referred to the ruthless manner in which police interrogated people suspected of committing crimes.
The Resolution Blog
FEBRUARY 19, 2021
Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research?
ImPRessions - Crenshaw Communications
MARCH 9, 2021
The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” ” Clearly, it was meant to get our attention.
Flack's Revenge
JANUARY 12, 2021
It was a while since I last checked in with Robin Schaffer , when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE Systems.
Onclusive
MARCH 2, 2021
A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’.
Cision
FEBRUARY 11, 2021
Voice search can't be ignored. Here are 5 tips to optimize your digital content to compete in search and increase organic traffic. Media Blog
PR Daily
APRIL 1, 2021
Prove the value of your efforts by tying your work to measurable business goals. Here are some tactics to consider. With the one-year anniversary of the COVID-19 pandemic behind us, many things have changed forever.
Stephen Waddington
JANUARY 27, 2021
Recruitment is a leading indicator of economic recovery. In digital marketing and PR it has returned to pre-COVID-19 levels but several sectors remain challenged.
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