Onclusive

JANUARY 22, 2020

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

Analysis 293

Analysis Measurement Engineering Analytics 293

PR Expanded

JANUARY 6, 2020

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.

Video 287

Video Creativity Journalism Resources 287

Ronn Torossian

JANUARY 16, 2020

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help.

Agency 265

Agency Crisis Brand Branding 265

Business Wire

JANUARY 6, 2020

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.

Trends 267

Trends Publicity Data Tools 267

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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.

B2B 195

B2B Trends Retail Privacy 195

Flack's Revenge

JANUARY 15, 2020

Pixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win.

Ethics 156

Ethics Web Customer Service Journalism 156

PR Daily

JANUARY 24, 2020

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

Social Media 124

Social Media Marketing Media Communications 124

Agility PR Solutions

JANUARY 6, 2020

Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective if used optimally.

Study 123

Study Strategy Tools Data 123

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site.

Content Marketing 110

Content Marketing Marketing B2B Analysis 110

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

NewsWhip

JANUARY 22, 2020

Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out.

Facebook 104

Facebook Viral Analysis Analytics 104

Onclusive

JANUARY 13, 2020

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

Media Relations 253

Media Relations Financial Media Measurement 253

PR Expanded

JANUARY 13, 2020

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

Video 266

Video Sports Journalism Course 266

Ronn Torossian

JANUARY 6, 2020

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].

Sports 238

Sports Crisis Agency Strategy 238

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

Business Wire

JANUARY 15, 2020

It was a rainy December morning in Paris and transportations were on strike. Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism.

Transportation 237

Transportation Journalism Conference Internal 237

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo.

Twitter 170

Twitter Advertising Advertising Privacy 170

Cision

JANUARY 14, 2020

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company. Best Practices

Trends 203

Trends Company Marketing 203

Muck Rack

JANUARY 10, 2020

Bad business writing isn’t just annoying -- it’s expensive

Writing 148

Writing 148

PR Daily

JANUARY 14, 2020

Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands. As the year careens toward a close, pundits are pondering how PR will change in 2020.

Trends 129

Trends Communications Technology Nonprofit 129

Agility PR Solutions

JANUARY 5, 2020

Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read?

Publicity 112

Publicity Crisis Writing Analysis 112

B2B PR Sense

JANUARY 9, 2020

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

Social Media 183

Social Media Brand Branding How To 183

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

Television 91

Television Government Radio Media 91

Onclusive

JANUARY 14, 2020

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

Case Study 229

Case Study Travel Study Consumer 229

PR Expanded

JANUARY 2, 2020

Happy 2020, friends! Here’s to a year that’s filled with happiness, good health, and prosperity. When I look back at 2019, I realize it was an intense year for so many reasons. Every week was one of reflection and new insights with a 52+ week millennial research project.

Exercises 198

Exercises Ethics Interviews Video 198

Ronn Torossian

JANUARY 24, 2020

Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers?

Brand 195

Brand Branding Instagram Study 195

Business Wire

JANUARY 21, 2020

In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel.

Strategy 226

Strategy Resources Brand Branding 226

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.

Pitching 156

Pitching Television Print Interviews 156

Cision

JANUARY 22, 2020

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Best Practices

Storytelling 170

Storytelling Data Social Media Strategy 170

Muck Rack

JANUARY 6, 2020

Does your media pitch sound like a bad country song

Pitching 148

Pitching Media 148

PR Daily

JANUARY 2, 2020

Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own. Some days you flex your writing muscles. Other days, red pen in hand, you’re trimming and toning flabby writing.

Writing 131

Writing Construction Blogging 131

Agility PR Solutions

JANUARY 23, 2020

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite.

Study 101

Study Meeting Strategy Marketing 101

Stephen Waddington

JANUARY 13, 2020

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long.

Industry 137

Industry Case Study Creativity Training 137