Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function.

Communications 209

Communications Corporate Reputation Policies 209

Ronn Torossian

JANUARY 13, 2021

Businesses that invest in influencer marketing, whether through funding the campaign to get exposure to a new audience or by sending the influencers free products, should be careful when selecting the right influencers for these campaigns.

Insurance 195

Insurance Insurance Marketing Strategy 195

Business Wire

JANUARY 11, 2021

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

Blogging 195

Blogging Media Report Industry 195

ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Every experienced PR person has had their share of media opportunities that looked promising but never resulted in coverage. In fact, most can recall a particular occasion where everything went right, whether it was a full interview or a quick comment, and nothing came of it.

Interviews 172

Interviews Government B2B Pitching 172

Advertisement

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

PR Daily

JANUARY 5, 2021

Looking to create great videos without breaking the bank? Here are some best practices. Video content has long been a key creative element in marketing and public relations.

Video 163

Video Film YouTube Banking 163

Agility PR Solutions

JANUARY 6, 2021

Distilled to its essence, public relations is the action of building relationships with key stakeholders and target audiences. COVID-19 has shaken up the strategies and channels that PR pros and marketers typically optimize to build these relationships.

Trends 139

Trends Publicity Consumer Strategy 139

Cision

JANUARY 8, 2021

The events of 2020 gave PR and communications professionals an opportunity to "grab a seat at the table.” Here's how to make sure you keep it. US Blog

How To 190

How To Communications Blogging 190

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. Welcome to 2021! For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum.

Pitching 127

Pitching Company Software YouTube 127

Awario

JANUARY 5, 2021

Let's go through the main marketing trends we expect to see this year and break down how you can apply them to your own digital marketing strategy

Trends 119

Trends Strategy Marketing 119

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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

Communications 148

Communications Viral Fashion Public Affairs 148

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”!

Communications 195

Communications Corporate Reputation Measurement 195

Ronn Torossian

JANUARY 11, 2021

Not yet using Pinterest to market? Perhaps this will change some minds. Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The U.S.

Pinterest 195

Pinterest Marketing Brand Branding 195

Axia PR

JANUARY 5, 2021

Learn these four tips to help lead you through uncertain times with our guest Ken Jacobs. Guest: Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching.

Leadership 96

Leadership Advertising Advertising Corporate 96

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Employee

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

As digital content consumption continues to grow, PR pros are always looking for ways to target specific audiences through social media. We know the power that social media campaigns can wield – from amplifying earned media that PR generates to marketing products.

B2B 178

B2B Radio Fashion Print 178

PR Daily

JANUARY 12, 2021

When it comes to your crisis communications plan, should you “sweep the leg?” Here’s some PR advice from the hit Netflix show. via GIPHY. Inspiration strikes in the funniest places sometimes, including bingeworthy shows on Netflix. Season three of “Cobra Kai” debuted on Jan.

Nonprofit 153

Nonprofit Meeting Travel Reputation 153

Culpwrit

JANUARY 4, 2021

Yes, I’m here for the right (PR)easons. By Alyssa Damato Long before starting my career in public relations, I heard *the* phrase for the first time. A phrase that many people have mixed feelings towards. One that you can either label as cliche, or take advantage of to excel in your career.

Agency 93

Agency Publicity 93

Agility PR Solutions

JANUARY 6, 2021

European countries were among the best at containing and minimizing the impact of the COVID crisis over the summer, but as the pandemic sweeps the continent again, nearly half (48.9

Crisis 122

Crisis Media Industry Publicity 122

Cision

JANUARY 14, 2021

Set small writing goals in 2021 and see big results. Media Blog

Writing 170

Writing Blogging Media 170

Sword and the Script

JANUARY 12, 2021

Press release pricing ranges from about $400 to $2,000 dollars depending on the distribution vendor and options. A client of mine was preparing a press release for publication, and when they told me how much they had paid for distribution previously, I knew something was off.

Financial 85

Financial Comparison Survey Ethics 85

Awario

JANUARY 12, 2021

Unexpectedly, the coming-of-age story of a young chess prodigy, Beth Harmon, becoming a world champion caught the hearts and minds of millions of viewers. We analyzed what they say on social media, blogs, news sites, and forums

Study 101

Study Social Media Blogging Media 101

PRSay

JANUARY 11, 2021

Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA.

Energy 137

Energy Nonprofit Meeting Journalism 137

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Media monitoring is a must-have for successful PR and communications professionals. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business.

Real Estate 195

Real Estate Analytics Enterprise Radio 195

Ronn Torossian

JANUARY 6, 2021

When Yoda delivered part of his memorable line, “Do or do not” from the popular Star Wars Episode V: The Empire Strikes Back movie in 1980, he may as well have been forecasting the transformation Gen Z has made in being accustomed and satisfied with virtual experiences compared to the real ones.

195

195

Communications Conversations

JANUARY 8, 2021

I have a theory I want to test with you today: I think there’s a segment of our industry that completely detests–and doesn’t trust–the current influencer culture. Note I said “segment of our industry”–I think this is a generational issue.

Newspapers 120

Newspapers Local YouTube Consumer 120

Stuart Bruce

JANUARY 8, 2021

Planning and Managing Public Relations Campaigns has been one of my ‘go-to’ books ever since the first edition was published in 1996.

Publicity 83

Publicity Communications 83

PR Daily

JANUARY 6, 2021

Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation. Customer service was created to solve problems, not be a source for them.

Customer Service 158

Customer Service Nonprofit Radio Guidelines 158

Stephen Waddington

JANUARY 7, 2021

The Brexit EU deal and COVID-19 vaccine provide business certainty despite a UK-wide lockdown. The question is not whether we’ll see a recovery and growth, but when. Now is a great time to go freelance or to start an agency.

Agency 83

Agency Energy Healthcare Travel 83

Agility PR Solutions

JANUARY 6, 2021

Brand reputation is incredibly important but is an area that many business owners struggle with.

Reputation 119

Reputation Strategy Brand Branding 119

Cision

JANUARY 6, 2021

Press releases have evolved from what they once were. Learn the new best practices for writing press releases in a changed media landscape. Best Practices

Writing 170

Writing Media 170

Culpwrit

JANUARY 6, 2021

By Craig Engstrom, Ph.D. Did you click to read this article because of the title? If yes, then perhaps you are a student and want to learn the basics of PR writing. Perhaps you are a recent graduate and feel like you are still trying to hone your writing craft. Perhaps you are shrewd and […].

Writing 78

Writing Publicity 78

The Stalwart Blog

JANUARY 5, 2021

The year 2021 certainly kicked off in fine Crisis PR style. One of the chaotic events of this week certainly includes the confusing rollout of the vaccines to combat COVID. We’ve seen several states with long lines, and other states still waiting for an adequate number of vaccines.

Crisis 78

Crisis Healthcare Fashion Government 78