INDUSTRY INSIGHTS YOUR PEERS ARE READING
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. MORE
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode. MORE
Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published. MORE
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable. MORE
It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post. MORE
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. MORE
education events MORE
The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news. MORE
Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step. MORE
Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle. MORE
For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win. MORE
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts. MORE
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation. MORE
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D., MORE
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success. MORE
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. MORE
A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization. MORE
Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. MORE
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society. MORE
I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships. MORE
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track. MORE
More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country. MORE
On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. MORE
by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight. MORE
It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away. March is here, and that means spring is on the way. MORE
It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level. MORE
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. MORE
It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. MORE
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year. MORE
Ronn Torossian
FEBRUARY 25, 2019
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.
B2B PR Sense
MARCH 14, 2019
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.
ImPRessions - Crenshaw Communications
FEBRUARY 5, 2019
In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. It signals that the overall public relations strategy is on the right track.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Mindful Marketing
MARCH 8, 2019
by Jason Polansky , Marketing Major at Messiah College I enjoy each day without something that many take for granted—eyesight.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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The Proactive Report
MARCH 12, 2019
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode.
PR Expanded
MARCH 12, 2019
I’m on a research journey, because I believe you have to FEEL first to build genuine and caring relationships.
AirPR
JANUARY 16, 2019
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.
PR Daily
MARCH 18, 2019
As producing live experiences becomes more popular, it’s vital to use all your channels to maximize your ROI. Here are helpful tips. Event marketing is on the rise.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
MARCH 17, 2019
It’s a stressful world out there, no doubt about it—and some of the jobs that brave people do reflect that high stress level.
Ronn Torossian
JANUARY 31, 2019
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts.
B2B PR Sense
JANUARY 2, 2019
Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.
ImPRessions - Crenshaw Communications
JANUARY 16, 2019
For PR people, the Gillette ad that roiled social media and birthed a thousand thought pieces raises an old question – is there such a thing as bad publicity? Normally when a company manages to generate international attention and earn millions of views for a brand message, it’s a win.
Business Wire
FEBRUARY 1, 2019
Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.
Flack's Revenge
FEBRUARY 21, 2019
It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post.
Melissa Agnes
FEBRUARY 28, 2019
A common fear when it comes to issue and crisis management is the uncertainty around virality. Which makes sense. Nobody wants the unwelcome surprise of having an otherwise seemingly insignificant issue go viral * against their organization.
PR Expanded
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.
AirPR
MARCH 6, 2019
We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges.
PR Daily
MARCH 13, 2019
You can have the same audience size for the money, but smaller, engaged audiences will offer a better return on investment. Here’s how you should realign your strategy.
Agility PR Solutions
FEBRUARY 13, 2019
More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. Dozens of local journalists at Gannett newspapers across the country.
Ronn Torossian
JANUARY 3, 2019
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.
B2B PR Sense
MARCH 4, 2019
B2B content marketing has become the white bread of content marketing. It's on every B2B marketer's menu and unfortunately a lot of it is as exciting as white bread. It lacks texture, and flavor and gusto. Beyond that, it's often missing a solid foundation.
ImPRessions - Crenshaw Communications
FEBRUARY 14, 2019
The relationship between PR professionals and media is often seen as a necessary evil , especially by media. In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news.
Business Wire
JANUARY 22, 2019
It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.
Mindful Marketing
FEBRUARY 8, 2019
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence You’re at a restaurant with friends and order a pepperoni pizza. The waiter brings the pie, which has a single piece of pepperoni in the middle.
Flack's Revenge
JANUARY 10, 2019
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.
PRSay
JANUARY 8, 2019
On Jan. 29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members.
PR Expanded
FEBRUARY 5, 2019
Modern Communicators need to FEEL and THINK before they communicate. Although PR professionals are taught to THINK, which is Timing, Heart, Independence, New Navigation and Knowledge about an audience, the FEEL model is the first step.
AirPR
FEBRUARY 5, 2019
The evolution of PR and communications, including the tools we use, the methods in which we measure its efficacy and the ways we cut through the clutter to share our stories, was front-and-center on the minds of communications professionals throughout the past year.
PR Daily
MARCH 14, 2019
It is early in the year, but some tactics might already show signs of poor execution or lackluster results. Here’s why you should check your efforts right away. March is here, and that means spring is on the way.
Agility PR Solutions
JANUARY 21, 2019
Public relations is about maintaining your public image so that you’re portrayed in the right light. Many businesses even have a dedicated team that works around the clock to make sure the right content is published.
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