2023

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Business Wire's Top 10 Blog Posts of 2022 | Business Wire

Business Wire

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 405
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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work.

Tools 348
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PR Resolution Meets: Margo Neely

The Resolution Blog

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters.

Meeting 296
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My Crazy Ex-chat Friend

Flack's Revenge

In my last post I blogged that OpenAI found the perfect PR and buzz creation vehicle with ChatGPT. It’s engaging, and early users have loved sharing their experiences with the AI (variously, delightful, amazing and mystifying).

Blogging 348
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!

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Pitching the Media – 31 Tips to Start Today

PR for Anyone

Here you go! I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1.

Pitching 246

More Trending

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Where Silicon Valley Bank’s PR went wrong

PR Daily

The bank failure involved some PR failures, too. Lisa Ann Pinkerton is founder and CEO of the award-winning Technica Communications , founder and chairwoman of the non-profit Women In Cleantech & Sustainability , co-host of The Earthlings Podcast.

Banking 201
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The Importance of Gender Equity for Your Brand – International Women’s Day

Onclusive

Gender equ ity and workplace transparency are two ever important topics. In celebration of International Women’s Day, we’ve looked at coverage of gender topics across social media , and how you can tailor your comms to be part of the conversation.

Internal 195
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17 mistakes to avoid when using SEO to rank your website

Agility PR Solutions

After creating a website for your business, there is so much you need to do to make it ready for customers. And after everything is ready, you need to ensure that customers can see it, which means getting it SEO-optimized.

SEO 192
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10 pragmatic social media marketing trends to pay attention to in 2023

Communications Conversations

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below.

Trends 185
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool.

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Adapting to the Future of Communications and Marketing | Business Wire Blog

Business Wire

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.

Blogging 349
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Crenshaw Communications CEO Joins Communications Firm Leaders in New Delhi

ImPRessions - Crenshaw Communications

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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map.

Software 168
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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PR – a Great Value in a Recession?

Flack's Revenge

Some emails hit my inbox this week that lifted my mood, with news about the value of PR in a recession. One was from an old friend and Fusion PR partner, Drew Neiser , CEO and founder of Renegade Marketing. He hosts CMO Huddles , a forum for B2B CMOs.

B2B 218
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8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023

Garrett Public Relations

As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks.

Twitter 162
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What to Do When an Old Crisis Resurfaces

Ronn Torossian

An old PR crisis can negatively affect a company’s reputation and profits. Some companies are unsure how to respond when faced with such a situation, which can be quite daunting. It is crucial for companies to manage the situation to mitigate the damage to their brand.

Crisis 195
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Making visuals that get noticed on LinkedIn

PR Daily

Tips and tricks live from Ragan’s Social Media Conference. Storytelling is the heartbeat of every social strategy, according to Chaka Cumberbatch, U.S. social lead for Google Pixel. “It’s It’s how we learn from the past and how we ground ourselves in the present.

LinkedIn 200
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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How to build brand reputation in an era of greenwashing backlash:?part two

Onclusive

Welcome back to this four-part blog series where we’ve been discussing how you can build brand reputation in an era of greenwashing scrutiny and backlash.

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In the age of AI, it’s critical to put relationships back into public relations

Agility PR Solutions

The word “relationship” is key and core within public relations, yet communicators often overlook forging and nurturing mutually supportive relationships with staff, clients, and the media.

Publicity 187
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How Music Grows Brands

The Resolution Blog

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.

Brand 156
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PR Pros Share Top 2023 PR Trends (And What to Leave in 2022)

Prowly

The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged.

Trends 232
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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Takeaways from the State of Black Media Webinar with Black PR Wire | Business Wire Blog

Business Wire

In a webinar with Black PR Wire , The State of Black Media 2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.

Blogging 304
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PR Tips To Give Your Bylined Article A Point Of View

ImPRessions - Crenshaw Communications

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder!

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Press Releases Might Soon be Displayed in an Office Elevator Near You [PR Tech Sum]

Sword and the Script

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Some gas stations have embedded video monitors in their pumps.

Software 162
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Five lessons from comms leaders on our digital world

NewsWhip

In March of 2023, NewsWhip co-hosted a breakfast roundtable with PRWeek in Chicago to hear the thoughts of comms leaders from a variety of different industries on the challenges and opportunities presented by the increasingly digital world.

Data 135
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality

Garrett Public Relations

ChatGPT – who hasn’t been talking about it? The conversations around the implications of this shiny new object have been endless in the marketing realm over the last few months.

Writing 140
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OP-ED How can SAAS Brands Grow Their Online Presence?

Ronn Torossian

The business world has seen a surge in SaaS companies in recent years, as businesses move towards cloud-based solutions. However, increased competition means brands must grow their digital presence to remain competitive. SaaS companies must build and expand their digital presence.

Brand 195
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What PR pros need in 2023

PR Daily

PR pros are continuing to adapt to rapidly changing, unprecedented conditions. But what are the skills and investments they consider most vital for 2023? ACCESSWIRE and Ragan Communications surveyed more than 281 external communicators about the state of play for the year ahead.

Survey 208