2018

How to Create a Content Strategy That Enhances Your Earned Media Efforts

Cision

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

Hope, Lies, And Public Relations

ImPRessions - Crenshaw Communications

As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman.

Leadership: Humility as Antidote to Arrogance

PR Expanded

A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.

3 Digital Tools That Improve PR

The Proactive Report

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Building Bridges to Media and the World in Jerusalem

Flack's Revenge

Addressing the JVP meetup with Pnina Ben Ami. I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve

The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites.

RIP Roundup Posts: Here’s a 5 Step Process to Engage Influencers With Superior Content

Buzzstream

Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space. Reach out to those influencers and ask them to contribute a quote.

SEO 114

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What Challenges Do Comms Professionals Face Going into 2018?

Cision

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

eBook 199

6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.

Make A Greater Impact In 2018 With International Speaker & Storyteller, Cameron Brown

PR Expanded

The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.

Measuring Results Across the Customer Journey

The Proactive Report

Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate?

How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

9 Ways To Up Your PR Game

AirPR

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

Starbucks Settles with Ousted Customers

Ron Torossian

When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis.

Crisis 173

What shaving my head can teach you about content marketing for personal branding purposes

PR Warrior

Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE.

Startup PR Myths Busted, via NY Tech Meetup

Flack's Revenge

The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated.

Agency 158

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

Sharing the Love: Mother-Daughter PR Pros on Mentoring and Mutual Support

PRSay

For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985.

New eBook: Audience Insight in the age of Google

The Resolution Blog

Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area.

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4 (More) Tips to Help You Ace Your PR Writing Test

PR News

At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.

Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism.

Guest Post: How to Expand Your Global Network While Studying Abroad

PR Expanded

A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.

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Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

AirPR Interview Series: Mark Delcorps of Overstock.com

AirPR

Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?

Is a Career in Public Relations a Desk Job?

Ron Torossian

For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.

How to build trust as a competitive advantage for your business

PR Warrior

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.

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What Lies Ahead for Public Relations in 2018?

PRSay

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.

The Anatomy of Poorly Targeted Outreach

Buzzstream

Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon.

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