Expert insights. Personalized for you.
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester. MORE
As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant. MORE
Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too. MORE
Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. . MORE
If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone. MORE
Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO. MORE
It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages. MORE
I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later. MORE
What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts. MORE
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” MORE
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? MORE
CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact. MORE
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again. MORE
Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history. MORE
Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry? MORE
It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation. MORE
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices MORE
Juggling being a mom and PR entrepreneur can be a handful, but here’s how one PR pro manages to take it all in stride. Does running your own agency come with an early wake-up call? For Quinn Collins, founder of Collins + Co. that’s exactly what it means. MORE
It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota. MORE
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication MORE
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients. MORE
Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm. MORE
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing MORE
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. MORE
Pixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win. MORE
Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long. MORE
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help. MORE
Brands come to PR and comms professionals to help with any number of issues they don't have the expertise or bandwidth to tackle on their own. The first in this series covers customer complaints. Best Practices MORE
COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ? MORE
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points). MORE
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry. MORE
Business Wire
MARCH 12, 2020
Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing
Onclusive
JANUARY 22, 2020
Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .
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PR Expanded
JANUARY 6, 2020
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.
Ronn Torossian
JANUARY 16, 2020
As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2020
As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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B2B PR Sense
MARCH 17, 2020
COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?
The Resolution Blog
MARCH 27, 2020
Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.
Flack's Revenge
FEBRUARY 25, 2020
It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).
Stephen Waddington
FEBRUARY 16, 2020
I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
FEBRUARY 20, 2020
Juggling being a mom and PR entrepreneur can be a handful, but here’s how one PR pro manages to take it all in stride. Does running your own agency come with an early wake-up call? For Quinn Collins, founder of Collins + Co. that’s exactly what it means.
Business Wire
MARCH 17, 2020
Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too.
Onclusive
JANUARY 13, 2020
Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.
PR Expanded
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Ronn Torossian
JANUARY 13, 2020
The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.
ImPRessions - Crenshaw Communications
MARCH 24, 2020
It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages.
Cision
MARCH 17, 2020
We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices
B2B PR Sense
JANUARY 28, 2020
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.
The Resolution Blog
MARCH 16, 2020
If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone.
Flack's Revenge
FEBRUARY 12, 2020
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients.
Stephen Waddington
MARCH 15, 2020
It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation.
PR Daily
MARCH 27, 2020
Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24. The post Share your life-changing nonprofit PR work appeared first on PR Daily. PR Daily Awards
Business Wire
JANUARY 6, 2020
Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.
Onclusive
JANUARY 14, 2020
Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.
PR Expanded
MARCH 9, 2020
Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry?
Ronn Torossian
JANUARY 21, 2020
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?
ImPRessions - Crenshaw Communications
JANUARY 13, 2020
CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.
Cision
FEBRUARY 12, 2020
What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication
B2B PR Sense
MARCH 8, 2020
What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts.
The Resolution Blog
FEBRUARY 27, 2020
It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.
Flack's Revenge
JANUARY 15, 2020
Pixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win.
Stephen Waddington
JANUARY 13, 2020
Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long.
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