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Business Wire
JUNE 7, 2022
Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility? public relations
Deirdre Breakenridge
MAY 16, 2022
Have you been watching ‘ The Good Place ‘ with Kristen Bell and Ted Danson? If you haven’t seen this Netflix series, then it’s worth a watch. The show is a comedy that gets you thinking about Heaven and Hell.
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Ronn Torossian
JANUARY 10, 2022
Why do consumers buy what they choose to buy? What drives those decisions? Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business.
Onclusive
FEBRUARY 28, 2022
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
ImPRessions - Crenshaw Communications
JANUARY 27, 2022
PR agency teams , especially those in tech PR, LOVE to speak in jargon. We have shorthand for nearly everything and sometimes forget that people outside our organization or industry might not know what we’re talking about.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Flack's Revenge
APRIL 13, 2022
I enjoyed speaking with PR blogger Frank Strong (of Sword & the Script fame ) about the state of PR tech, for the PR, Done & Doner podcast (here’s a video of the interview ). The PR job of has never been more challenging. Tech can help, but it is not always easy to know where to invest.
PR Daily
JUNE 1, 2022
Here’s a rundown of what journalists say they do and don’t expect from PR pros. Journalists and PR pros can sometimes have a tumultuous relationship.
Stephen Waddington
JUNE 20, 2022
Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading. I’ve been publishing my research diary as I progress in my studies as a PhD research student. This is the latest post.
Agility PR Solutions
JANUARY 26, 2022
In Man on Fire, Denzel Washington plays a bodyguard who says, “There’s no such thing as tough. There’s trained and untrained.” Although he was talking about violence in the close protection industry, his advice also applies to media and public relations.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
Garrett Public Relations
MAY 4, 2022
As anyone in PR can tell you, earning media coverage these days can be a challenge. With newsrooms shrinking and journalists being asked to do more, getting a pitch to stand out is TOUGH.
Business Wire
JUNE 16, 2022
People don’t read the news. education public relations marketing
Deirdre Breakenridge
MARCH 9, 2022
When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others.
Ronn Torossian
FEBRUARY 23, 2022
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement!
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2022
“You give away your best thinking on spec.” ” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it?
The Resolution Blog
JANUARY 13, 2022
If you’re in planning mode and setting Key Performance Indicators for PR activity right now, make sure your metrics place you in a position for budget growth in 2023. I’m aware we’re just days into 2022.
Sword and the Script
JANUARY 18, 2022
Every now and then I’ll hear a marketer say, “I’m the target audience.”. As such, the marketer assumes the target audience has the same view of the world as they do. The reality is, they probably don’t. This is a well-studied notion in psychology called the “ false consensus effect ” or FCE.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Daily
JUNE 14, 2022
Bigger isn’t always better. You might believe that the bigger, the better when it comes to influencer marketing, especially if you’re new to the concept. However, this isn’t the case.
Stephen Waddington
APRIL 25, 2022
The reality of public relations practice doesn’t match up to its own perception. It’s characterised by missed opportunity and a failure to realise its potential. Three months into PhD research I’ve discovered that public relations is defined by a series of contradictions.
Agility PR Solutions
JUNE 8, 2022
A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder).
Communications Conversations
MAY 23, 2022
Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. At least, that’s been my perception (and experience with clients) over the last 13 years as an independent.
The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,
Business Wire
JUNE 21, 2022
We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.
Deirdre Breakenridge
MARCH 31, 2022
When I think back to the early days of my PR & Marketing career and learning new skills, I remember how “training” meant college courses and industry association meetings. I was reading books, business publications, trade magazines and newspapers. .
Ronn Torossian
JUNE 27, 2022
Starting a self-publishing business is an accomplishment. A self-publisher not only writes the novel or the book but also sees it through every step of production and printing, and then also supervises its sales and promotion. There is nothing new about self-publishing.
Onclusive
MAY 12, 2022
One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
ImPRessions - Crenshaw Communications
JUNE 8, 2022
Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path.
The Resolution Blog
JUNE 7, 2022
Modern PR can impact an organisation on many levels. A wider variety of stakeholders now take an interest in PR results than ever before, however there is often a fear among PR teams that once a report is sent, it might not be read! We ran this webinar to help you understand your PR report […].
PR for Anyone
JUNE 30, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.
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