PR Expanded

NOVEMBER 9, 2018

A Guest Post by Jessica McClanahan, Graduate Student, American University, PR Expanded Blog Contest Winner.

Hotels 392

Hotels Radio Television Engineering 392

Ron Torossian

SEPTEMBER 24, 2018

Whether you’re a first year PR student, third year engineering whizz considering a career change, or recent graduate weighing your options, a career in public relations has appeal.

Publicity 332

Publicity Engineering Agency Pitching 332

B2B PR Sense

AUGUST 2, 2018

Influencer marketing is no longer the cool kid on the block. In a flash, its moved from cutting edge to a necessary tactic for marketers -- including B2B marketers. Not to worry, though, if you're not there yet or need to up your game. I've got you covered.

How To 328

How To B2B Marketing B2C 328

The Proactive Report

FEBRUARY 7, 2018

If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.

Tools 334

Tools Analytics Digital PR Google 334

Advertisement

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How To

Axia PR

OCTOBER 15, 2018

How to keep your company from making reputation-ruining mistakes. Social media is the most accessible tool customers have to learn about your company and become familiar with your brand. It’s also incredibly impactful in helping – or hurting – your company’s reputation.

Reputation 299

Reputation Crisis Communications Tools Company 299

PR Daily

JULY 30, 2018

ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1.

Marketing 421

Marketing Television Consumer Crisis 421

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? The question came up after a recent report in The New York Times about Facebook’s handling of its PR problems over the past three years. Its strategies are right there in the first words of the title – Delay, Deny, and Deflect.

Facebook 250

Facebook Public Affairs Ethics Privacy 250

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.

Strategy 286

Strategy How To Media eBook 286

PR News

JULY 30, 2018

If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued.

Storytelling 249

Storytelling Interviews Blogging Communications 249

AirPR

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.

Interviews 249

Interviews Radio Pitching Television 249

Advertisement

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

PR Expanded

OCTOBER 29, 2018

A Guest Post By Elissa B. Edmunds, G raduate Student, American University, PR Expanded Blog Contest Winner. How do companies lose valuable customers? By failing to represent them. Credit: DDS Magazine www.ddsmagazine.com.

Social Media 333

Social Media Crisis Advertising Advertising 333

Ron Torossian

JULY 8, 2018

You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media.

Media 279

Media Report Blogging Brand 279

B2B PR Sense

OCTOBER 24, 2018

Previously, we've talked about the best PR tactics to get your brand some media love -- but sadly, not all tactics are created equal. Some tactics are outdated and could potentially harm your brand. What are these tactics and why should you avoid them?

Strategy 298

Strategy B2B Storytelling Trends 298

The Proactive Report

AUGUST 28, 2018

Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.

Case Study 245

Case Study Study Video Training 245

Flack's Revenge

JULY 11, 2018

They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula.

Insurance 227

Insurance Insurance Analysis Advertising 227

PR Daily

SEPTEMBER 17, 2018

The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.

Report 334

Report Newspapers Journalism Pitching 334

PR Warrior

AUGUST 11, 2018

All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.

Content Marketing 281

Content Marketing Marketing Reputation Examples 281

ImPRessions - Crenshaw Communications

MARCH 1, 2018

As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman.

Publicity 278

Publicity Exercises Government Industry 278

Cision

JANUARY 3, 2018

With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.

eBook 240

eBook Measurement Survey Tools 240

PR News

OCTOBER 24, 2018

Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. When posed with the question of “What would you do with a 15% increase in your budget?,” executives participating in a recent PR News/Crisp leadership roundtable shared an interesting wish list that centered around the… Continued. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog.

Resources 228

Resources Communications Crisis Management Leadership 228

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.

Crisis 302

Crisis Viral How To Brand 302

PR Expanded

SEPTEMBER 12, 2018

Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.

Ethics 325

Ethics Guidelines Leadership Knowledge Base 325

Ron Torossian

MARCH 28, 2018

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

How To 283

How To Brand Branding Energy 283

B2B PR Sense

OCTOBER 15, 2018

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

Social Media 295

Social Media Publicity Media B2B 295

The Proactive Report

JUNE 20, 2018

In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.

Trends 244

Trends Digital PR Small Business Training 244

Agility PR Solutions

OCTOBER 18, 2018

As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged.

Measurement 203

Measurement 203

PR Daily

OCTOBER 26, 2018

For media relations success, consider putting the reporter first. Often, PR pros scrambling to grab media coverage list reasons why a journalist should publish their stories. Sometimes, PR pros will ask nicely. Others will beg. Too often, these pitches miss a crucial element to land success (and headlines): What’s in it for the reporter—and his or her readers.

Pitching 310

Pitching Report Tools Examples 310

PR Warrior

JUNE 6, 2018

When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories.

Content Marketing 278

Content Marketing Examples Social Media Brand 278

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.

Publicity 280

Publicity Brand Branding Storytelling 280

Communications Conversations

SEPTEMBER 6, 2018

“Transparency” has been a buzzword of sorts the last year. It’s popping up in the news more. It’s a focal point for social platforms right now. And, most importantly, it’s top of mind with consumers.

Consumer 203

Consumer Instagram Report Web 203

AirPR

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.

Storytelling 212

Storytelling Technology Tools Analysis 212

Cision

JANUARY 8, 2018

Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.

Company 215

Company Trade Shows How To Product Launch 215

PR Expanded

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators.

Twitter 304

Twitter Writing Community Social Media 304

Ron Torossian

JUNE 25, 2018

It’s easy for a story to get lost in the constant firehose of headlines being generated in today’s “24-7 and right now” media cycles.

Media 273

Media Agency Blogging Brand 273

B2B PR Sense

JANUARY 10, 2018

Successful PR does not happen by chance. Many variables, including what tactics you use, play a part in your public relations story. If you would like to learn how to succeed in public relations in the coming year, this post will give you some powerful ways to boost your PR strategy.

Publicity 290

Publicity How To B2B Survey 290