2020

Black History Month Webinar Reveals Digital Marketing Best Practices in 2020

Business Wire

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands. marketing

Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

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The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.

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Biggest PR Scandals in 2019

Ronn Torossian

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

As a PR person, I’ve always been fascinated by the complicated psychology of whistleblowing. Lately it seems particularly relevant.

More Trending

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

Get Inspired With These 5 Examples of Top Brands Using Facebook in PR

The Resolution Blog

Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.

Taking on the PR Agency Haters

Flack's Revenge

It is once again de rigueur to slam PR agencies. I learned this from a prospect who clued me in to a podcast and Forbes article (the former by uber influencers who should know better; the latter was generally negative on agencies but had some great points).

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The clickbait media economy is toxic

Stephen Waddington

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How CEO Quinn Collins runs her PR life

PR Daily

Juggling being a mom and PR entrepreneur can be a handful, but here’s how one PR pro manages to take it all in stride. Does running your own agency come with an early wake-up call? For Quinn Collins, founder of Collins + Co. that’s exactly what it means.

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Top Tips to Successfully Work From Home While Parenting During COVID-19 | Business Wire

Business Wire

Working from home has its perks but also presents unique challenges—especially when the rest of the family is home too.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

PR Expanded

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

 Virtual Influencers: Passing Fad or Sign of the Times?

Ronn Torossian

The growth of influencer marketing is undeniable, and the industry is no longer limited to humans; from cats, dogs, and even rabbits, it seems like anyone can become an influencer in this multi-billion dollar industry.

Leadership Communications Lessons Of COVID-19

ImPRessions - Crenshaw Communications

It’s said that a crisis brings out the best and worst in us — and in our leaders. In the three long weeks since the Coronavirus outbreak was declared a pandemic, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local governments. There are leadership communications lessons about crisis management in nearly every example. So far, Congress has been battling over a relief package and the White House daily briefings offer mixed messages.

Best Practices for Brand Communications in Times of Uncertainty

Cision

We at Cision want to help you be a trusted source of information for your industry in times of uncertainty, so we've put together a guide to help. Best Practices

AI and Content Writing: How to Adapt to the Future

B2B PR Sense

Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.

Attribution in a PR Context – What All the Confusing Terms Mean

The Resolution Blog

If you’ve ever sat in a meeting where someone mentioned attribution and it went straight over your head, you’re not alone.

Is that paid PR Opportunity worth it? 5 Experts Chime In

Flack's Revenge

They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags attached. Many PR people reflexively dismiss these and spend a lot of time explaining why to clients.

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Personal resilience in a time of crisis

Stephen Waddington

It’s tough out there, really tough, do your best and know that everyone is feeling the same. I headed for a long walk on the beach yesterday. ? With each day the COVID-19 headlines become more alarming. The debate and discussion on social media don’t help. Then there’s disinformation.

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Share your life-changing nonprofit PR work

PR Daily

Enter PR Daily’s Nonprofit PR Awards to showcase the comms work that has made the world a better place. The entry deadline is April 24. The post Share your life-changing nonprofit PR work appeared first on PR Daily. PR Daily Awards

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Business Wire

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.

Trends 273

[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

PR Expanded

Are you confused about the public relations job search? Would you like to learn more about finding and landing an entry-level position in the PR industry?

WHAT IS A CULTURAL INFLUENCER?

Ronn Torossian

We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.

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PR and the International Crisis: 3 Lessons from the Smolensk Crash

Cision

What happens when two countries in an international crisis present to the world two drastically different versions of the same event placing blame on one another? crisis communication

8 Conversational Writing Tips That Will Boost Engagement

B2B PR Sense

What is conversational writing? It is a way of writing that imitates everyday speech. Instead of reading like a textbook, it reads more like a conversation between two friends. Writing conversationally is not just about relaying facts.

How PR should work with paid media

The Resolution Blog

It’s 2020, integrated marketing is the norm, but could we be delivering better campaigns if we understood paid media better? In this episode I interview Shanna Apitz, the Executive Creative Director and head of innovation at Hunt Adkins, a paid media specialist agency in Minnesota.

2020, PR Moment (decade) of Truth

Flack's Revenge

Pixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win.

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“An antidote to the insanity that now pervades the marketing industry”

Stephen Waddington

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long.