Expert insights. Personalized for you.
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester. MORE
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. MORE
When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem. MORE
Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive. MORE
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. MORE
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” MORE
The CIPR of State of the Profession survey was concluded before lockdown. It’s a useful historical record but of limited help to a profession that is trying to figure out its future. The 2020 CIPR State of the Profession survey is a time capsule. MORE
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers? MORE
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this. MORE
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again. MORE
Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help. MORE
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject. MORE
When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. MORE
[link]. At this point in the 21 st century, businesses should know by now that having a presence in the digital business space is not a luxury: it’s the bare necessity. Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. MORE
In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations MORE
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.” MORE
Executives have long struggled to appreciate the full value that communications professionals provide. MORE
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end. MORE
Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives. MORE
What companies can do to prepare for a return to work post COVID-19. public relations MORE
The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact. MORE
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns. In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local. MORE
There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands. MORE
A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. MORE
Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity. It was Thanksgiving weekend 2008, a time when business needs eclipsed family time. MORE
COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life. It’s OK if you’re feeling fed-up, sluggish, worried or just plain lousy these days. It’s understandable. MORE
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. MORE
As PR and comms professionals, what should we help brands measure? Which metrics matter? Comms Best Practices MORE
“Are these numbers good? Or bad? Give me a clue!” “Why Why is that number so big? I don’t understand it. Or believe it.” Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […]. MORE
Our best advice for building better content across the board. Comms Best Practices MORE
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained. MORE
COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ? MORE
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. MORE
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work and the “new normal,” whatever that means. MORE
Onclusive
MAY 4, 2020
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed.
Business Wire
APRIL 1, 2020
When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.
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Ronn Torossian
JANUARY 21, 2020
We’ve heard about celebrity macro and micro influencers. And now, cultural influencers?
ImPRessions - Crenshaw Communications
MARCH 12, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators.
The Resolution Blog
APRIL 30, 2020
The PR industry has had to adapt to a huge change recently. Not only have many comms strategies had to change, we’ve never had a news agenda like this.
PR Expanded
JANUARY 6, 2020
When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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B2B PR Sense
MARCH 17, 2020
COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?
Flack's Revenge
JULY 28, 2020
I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to the disembodied heads of yakking newscasters when my friend and fellow concert-goer explained.
PR Daily
JULY 27, 2020
Stagwell’s Ray Day reflects on his time in the auto industry during the Great Recession of 2008 and how that experience taught him to make bold moves in the face of adversity. It was Thanksgiving weekend 2008, a time when business needs eclipsed family time.
ReimaginePR
MAY 30, 2020
When Mike was a kid, his mum taught at a nursery school. She would find amazing books and act them out at home before taking in to read to her class. Watching his mother perform, he thought that being a kids book author must be the most noble profession ever. When Susan was about 8, she wrote a poem.
Onclusive
JUNE 4, 2020
As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.
Business Wire
APRIL 3, 2020
The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.
Ronn Torossian
JUNE 12, 2020
Peter Drucker, popular management consultant and author, summed up leadership styles best with his quote: “Leadership is lifting a person’s vision to high sights, the raising of a person’s standards to a higher standard, the building of a personality beyond its normal limitations.”
ImPRessions - Crenshaw Communications
MARCH 27, 2020
In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time.
The Resolution Blog
JULY 22, 2020
“Are these numbers good? Or bad? Give me a clue!” “Why Why is that number so big? I don’t understand it. Or believe it.” Should we be doing more or less of this?” A little glimpse into the mind of whoever you’ve sent your last coverage report too…. I’ve been thinking a lot about how we […].
PR Expanded
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”
Cision
JULY 8, 2020
Our best advice for building better content across the board. Comms Best Practices
B2B PR Sense
JANUARY 28, 2020
Content has ruled digital strategies for the past couple decades now -- and with that reign, we've seen some great content writing, as well as some misfires. But that's all human error -- unavoidable, right? Well, the recent evolution of AI has given us reason to think again.
Flack's Revenge
JUNE 1, 2020
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused on getting us back to work and the “new normal,” whatever that means.
PR Daily
JULY 28, 2020
COVID-19 continues to put communicators in a tough spot. Here’s how to maximize your output and creative energy during this anxious, stressful time of life. It’s OK if you’re feeling fed-up, sluggish, worried or just plain lousy these days. It’s understandable.
Stephen Waddington
JULY 15, 2020
The CIPR of State of the Profession survey was concluded before lockdown. It’s a useful historical record but of limited help to a profession that is trying to figure out its future. The 2020 CIPR State of the Profession survey is a time capsule.
Onclusive
APRIL 17, 2020
Executives have long struggled to appreciate the full value that communications professionals provide.
Business Wire
MARCH 13, 2020
In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations
Ronn Torossian
JULY 15, 2020
Embargos introduce benefits and challenges in today’s public relations space. With PR embargoes, PR professionals can time key announcements to take control of a narrative and provide reporters with adequate time to prepare comprehensive stories about a subject.
ImPRessions - Crenshaw Communications
APRIL 17, 2020
A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working.
The Resolution Blog
APRIL 30, 2020
Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help.
PR Expanded
APRIL 30, 2020
Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives.
Cision
MAY 6, 2020
Welcome to Take 5 with Cision— it's five quick questions on PR, the state of the industry, and how it interconnects with everything else, all with the brightest minds around. Best Practices
B2B PR Sense
APRIL 6, 2020
There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.
Flack's Revenge
MARCH 30, 2020
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are bunkered down. No one knows for sure when the crisis will end.
PR Daily
JULY 16, 2020
Has a bad situation caught you flat-footed? Here are some tips for addressing your immediate concerns. In the midst of COVID-19, every organization has become a crisis communicator. Restaurants are turning to social media to encourage customers to dine local.
ReimaginePR
JUNE 15, 2020
[link]. At this point in the 21 st century, businesses should know by now that having a presence in the digital business space is not a luxury: it’s the bare necessity. Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore.
Onclusive
APRIL 2, 2020
Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive.
Business Wire
MAY 26, 2020
What companies can do to prepare for a return to work post COVID-19. public relations
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