If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. MORE
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome. MORE
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. MORE
When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis. MORE
Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything. MORE
Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space. Reach out to those influencers and ask them to contribute a quote. MORE
If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. MORE
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. MORE
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. MORE
Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon. MORE
The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. MORE
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. MORE
I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. MORE
As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman. MORE
Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE. MORE
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve MORE
For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985. MORE
Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area. MORE
Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. MORE
Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. MORE
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. MORE
Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization? MORE
Addressing the JVP meetup with Pnina Ben Ami. I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty. MORE
For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career. MORE
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? MORE
A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. MORE
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. MORE
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated. MORE
A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time. MORE
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. MORE
Cision
JANUARY 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
ImPRessions - Crenshaw Communications
MARCH 1, 2018
As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman.
PR Expanded
FEBRUARY 12, 2018
A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.
The Proactive Report
FEBRUARY 7, 2018
If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Flack's Revenge
JUNE 6, 2018
Addressing the JVP meetup with Pnina Ben Ami. I traveled throughout Israel over the past 10 days and visited many parts of the beautiful country. Each place was more awe-inspiring than the last. But Jerusalem really stood out, for its history, mix of cultures and religions, and sheer beauty.
Business Wire
FEBRUARY 2, 2018
By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. “We’ve
PR Matters
JANUARY 12, 2018
As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites.
Buzzstream
FEBRUARY 7, 2018
Ah, the influencer roundup post that is so near and dear to all of our hearts. I think by now everyone’s familiar with the general approach: Find a list of influencers in your space. Reach out to those influencers and ask them to contribute a quote.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Cision
JANUARY 3, 2018
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.
PR Expanded
JANUARY 16, 2018
The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.
The Proactive Report
APRIL 13, 2018
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate?
Advertisement
You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.
AirPR
MAY 10, 2018
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.
Ron Torossian
MAY 7, 2018
When two black men were arrested and forcibly removed from a Philadelphia Starbucks coffee shop for the offense of not ordering coffee, a single decision by a single manager thrust the entire brand into a national PR crisis.
PR Warrior
MARCH 28, 2018
Once upon a time I had hair. Lots of it! But then … not so much. It took a little while for me to get to the completely ‘chrome dome’ stage, although looking around, I daresay I bit the bullet way, way quicker than many guys out there! But I digress. When I started getting… MORE.
Flack's Revenge
APRIL 24, 2018
The NY Tech Meetup mail list is a great way to keep up with the local tech community and make connections. Every day founders, developers, service providers, journalists and VCs hold forth on a range of tech and entrepreneurship topics. It’s a noisy list, and the debate can get heated.
Advertisement
Insights from expert marketing and communications pros who are doing it today.
PRSay
MAY 8, 2018
For a PR professional, sometimes the best mentor is one who’s closest to home. Karlie Lahm, APR, current PRSA Georgia President, has built a career that in many ways parallels that of her mother, Judy Stanton, APR, who served as PRSA Miami President in 1985.
The Resolution Blog
JUNE 18, 2018
Selling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing. Insight tools such as our own ‘ Answer The Public ’ have helped hugely in this area.
PR News
JANUARY 18, 2018
At a recent roundtable meeting with a dozen or so PR executives, the conversation eventually turned to team building.
Cision
JANUARY 8, 2018
Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.
Advertisement
Achieve better results with targeted news release distribution.
ImPRessions - Crenshaw Communications
APRIL 18, 2018
Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism.
PR Expanded
FEBRUARY 6, 2018
A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.
The Proactive Report
MAY 27, 2018
If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.
AirPR
FEBRUARY 12, 2018
Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. K: Full plate! How does the Overstock PR team fit into the organization?
Ron Torossian
MARCH 20, 2018
For people who like to be out and active in the marketing world, public relations might not seem like the most exciting career.
Flack's Revenge
MARCH 8, 2018
I have long held a fascination for Newswhip. Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance.
PRSay
JANUARY 3, 2018
Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession.
Buzzstream
MARCH 7, 2018
Ladies and gentleman, let me introduce you to BuzzStream co-founder Paul May. Whether you’re familiar with our company or not, you should expect to be hearing his name everywhere soon.
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