2023

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Business Wire's Top 10 Blog Posts of 2022 | Business Wire

Business Wire

Last year, visitors to the Business Wire Blog were most interested in tips for enhancing and optimizing the performance of press releases, annual predictions and trends, and hearing from guest contributors on specific topics like ESG and international media relations.

Blogging 449
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What ChatGPT Brings To Public Relations

ImPRessions - Crenshaw Communications

While Artificial Intelligence (AI) is not new, Generative Artificial Intelligence like ChatGPT is a new offshoot of AI that has captured the imagination of the world. The buzz has been relentless – both for good and bad. Since its launch, the popular chatbot surpassed 100 million monthly active users in less than two months. The PR world, among other industries, is still absorbing its impact.

Publicity 413
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Why Miami is the City for New and Emerging Businesses To Start Their Growth

Ronn Torossian

Why Miami is the City for New and Emerging Businesses To Start Their Growth Currently, Miami is a thriving hub for startups, offering numerous advantages for entrepreneurs. It has a growing startup scene and a deep-rooted relationship with the local community. Moreover, the city has been witnessing an unprecedented investment boom, making it an attractive […] The post Why Miami is the City for New and Emerging Businesses To Start Their Growth appeared first on.

Local 367
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question:

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season! In this edition, we delve into: How businesses have responded to environmental disasters over the past few months and why you can expect a continued focus on the climate crisis

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How to tell your coverage success story and help secure your PR budget

The Resolution Blog

The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise. And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […] The post How to tell your coverage success story and help secure your PR budget appeared first on PR Resolution — by CoverageBook.

How To 313

More Trending

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The Difference Between a Press Release and a Pitch

Remote PR Jobs

In today's fast-paced media environment, getting noticed in the right circles can be a challenging task. For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. Two of the most common methods used to generate buzz are press releases and pitches. While they may appear similar at first glance, these two approaches have distinct differences in their purpose, structure and execution.

Pitching 243
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Thriving as a Female CEO in a Male-Dominated Industry with Kristina Bouweiri

PR for Anyone

Being a CEO is no walk in the park. It’s even tougher when you’re a woman in a male-dominated space. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider.

Industry 246
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PR Pros Share Top 2023 PR Trends (And What to Leave in 2022)

Prowly

The 2023 PR trends are here! With another exciting year behind us, we asked PR professionals to share their predictions for the top public relations trends and challenges for the year ahead. With survey feedback from 100 PR pros, the top 3 trends for both PR trends and PR challenges clearly emerged. Read on to […]. The post PR Pros Share Top 2023 PR Trends (And What to Leave in 2022) appeared first on Prowly Magazine.

Trends 232
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Can radio still drive brand conversations in a social media world? Much more than you think

Agility PR Solutions

Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?

Radio 197
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

On Sept. 21 at 1 p.m. ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Sign up for this free PRSA member resource here. In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI.

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Press Release vs. News Release: Is There a Difference? | Business Wire Blog

Business Wire

Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations communications – not just press releases. While there may be minor nuances believed to differentiate press releases and news releases, largely they are the same.

Blogging 408
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For PR, Is ChatGPT An Asset Or Threat?

ImPRessions - Crenshaw Communications

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement.

Trends 367
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Crisis Management: Knowing When a Crisis is Over 

Ronn Torossian

In business, having a crisis management plan is crucial. A quick and effective response can minimize damage to a brand’s reputation and stakeholders. Recognizing when a crisis has ended is just as important. This allows companies to shift their focus from crisis management to recovery. However, transitioning from crisis to recovery requires strategic planning and […] The post Crisis Management: Knowing When a Crisis is Over appeared first on.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A private fund recently closed its acquisition of Meltwater (see first story below). This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 186
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How to Make Your Agency Profitable

The Resolution Blog

How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook.

Agency 313
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10 pragmatic social media marketing trends to pay attention to in 2023

Communications Conversations

Yesterday, I gave my annual social media marketing trends presentation to a group of 100+ communicators and marketers across the country. I’m posting it here today in hopes it helps spark creativity for you and your team in 2023. See the full webinar and slide deck below. A couple things to point out as you watch the video or review the deck. First, I am NOT a trend expert.

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RepUs To Conduct Reputation Management Workshop for 30+ U.S. Police Departments

Reputation Us

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course. Taking key lessons from the corporate world and applying them to law enforcement, the workshop (“Law Enforcement Reputation Management and Crisis Mitigation : Enhancing Police Department Reputations and

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns

5W PR

In today’s highly competitive business landscape, building and maintaining brand loyalty is essential for the long-term success of any company. Brand loyalty represents a customer’s commitment to repeatedly choose and advocate for a specific brand over its competitors. This loyalty not only leads to repeat purchases but also to positive word-of-mouth, increased customer lifetime value, and a solid foundation for growth.

Consumer 145
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7 Ways to Ruin Your PR Relationship with a Journalist

Prowly

Have you thought of your valentine today? No, not the one at home, but the one you woo every day at work: the media! On this Valentine’s Day, we’re thinking about how media relations can be very similar to dating. You’re hungry for their attention, you want them to remember you, and you wait with […] The post 7 Ways to Ruin Your PR Relationship with a Journalist appeared first on Prowly Magazine.

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2023 social media landscape: Most marketers say Threads will ultimately make Instagram and Facebook weaker for marketing purposes

Agility PR Solutions

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape. New research from business services firm Capterra explores comms pros’ […] The post 2023 social media landscape: Most marketers say Threads will ultimately make Inst

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For New Graduates, Flexible Work, Recognition, Benefits Among Top Job Factors

PRSay

For college seniors, graduation day is approaching this spring. Preparing to enter the workplace can be stressful, especially when trying to find the right organization and opportunity. As a senior PR student at Appalachian State University in Boone, N.C., I have been hunting for the perfect job. This year’s graduates are trying to present the best versions of themselves while searching for the right workplace.

Employee 202
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War in Ukraine: How American Consumers are Responding

5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.

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Howdy Partner: Joint Press Release Tips from the Newsroom | Business Wire

Business Wire

Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.

Consumer 366
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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

The terms “ public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner calls reputation management “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations is defined as “the professional maintenance of a favorable public image.” Public image and reputation are close, and in both cases the goal is a more positive o

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8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023

Garrett Public Relations

As a freelancer for more than 20 years now, I can tell you – it is sometimes a lonely path. While there are many perks to working for yourself, being on your own can also have drawbacks. For me, one of the biggest issues was not having anyone to commiserate … 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 Read More » The post 8 Guests of #FreelanceChat Offer Trusted Advice for Freelancers in 2023 appeared first on Garrett Public Relations.

Publicity 166
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Podcast: How AI and ChatGPT are Transforming Public Relations

Sword and the Script

Fusion PR President Bob Gellar recently organized a podcast panel to break down the impact of artificial intelligence (AI) in public relations (PR). As the description puts it, the panel consisted of “Two vendors and a PR tech blogger spoke at length about challenges, opportunities and use cases.” Panelists included Zach Cutler , Co-Founder, CEO & Chairman at Propel; Tressa Robbins , Vice President of Customer Onboarding, Burrelles; and Yours truly.

Publicity 205
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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The Power of Music Partnerships

The Resolution Blog

In episode 40 Stella explored ‘how music grows brands’ in her interview with authors & brand experts Rebecca Jolly and Joe Bellioti; They discussed the benefits music can have on a brands business but what about the other side of the partnership? The music artist. How does the involvement of a track in a PR […] The post The Power of Music Partnerships appeared first on PR Resolution — by CoverageBook.

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Deconstructing a Wall Street Journal Story on Innovation

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most companies want to be known as innovative. To bastardize the Wallace Simpson line, “you can never be too rich, too thin or too innovative.” The problem is those same companies often depend on adjectives to tout their breakthroughs.

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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

First-rate PR is always solidly rooted in fact. Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. Over the years, we have referenced ethics in many of our blog articles, and at least once per year, we devote an entire article to the topic of ethics.

Ethics 130