Business Wire
FEBRUARY 20, 2024
Happy Black History Month! This is THE month to reflect on the pioneering accomplishments of African Americans throughout history. Celebrating the past, however, also involves embracing the future. Let’s take a look at AI in the Black community.
ImPRessions - Crenshaw Communications
MARCH 27, 2024
PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed the presence of cancer following her abdominal surgery in January, she was undertaking “preventative chemotherapy” on the advice of her medical tea
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Remote PR Jobs
SEPTEMBER 27, 2024
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The Proactive Report
SEPTEMBER 3, 2024
Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization?
Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.
Prowly
MAY 29, 2024
Our recent survey focused on understanding stress levels among PR professionals. It provided us with valuable insights into the industry’s challenges that might affect our mental health and well-being. With close to 200 respondents, half of them were agency employees, followed by in-house positions and consultants. This activity is a part of the 2nd edition […] The post What Stress Looks Like When You Work in PR (and How to Manage It) appeared first on Prowly Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 13, 2024
The world of public relations is changing fast. The internet has become the main source of information for most people. This shift means PR pros must now use search engine optimization (SEO) in their work. SEO helps your content show up when people search online. It’s not just for tech experts anymore. PR pros need […] The post Why PR professionals need SEO: Enhancing visibility and credibility appeared first on Agility PR Solutions.
Sword and the Script
JULY 23, 2024
Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. There are all sorts of reasons why this is true, many of which haven’t changed , but they do seem to be accelerating.
Steve Barrett on PR
MARCH 28, 2024
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
Buzzstream
OCTOBER 10, 2024
Links can cost anywhere from $25 to $5,000 per link. Pricing for links can vary widely. Obviously, several factors go into determining the cost of a link in 2024—and whether that price makes sense for you. Working with an agency vs doing it alone will change the pricing. Different tactics will have different costs. The quality of a link also contributes to the cost.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Stern + Associates
OCTOBER 9, 2024
Having executives, partners or other affiliated people with your organization giving keynote addresses or participating in panels at important events is an obvious boost for your brand. But how do you get your bench to the point where they’re in demand? Before thinking about speaking engagements, first think about how you can boost your experts’ brands and platforms.
Axia PR
AUGUST 6, 2024
In this episode, Kate Meyers Emery, Ph.D., joins On Top of PR host Jason Mudd to discuss ways organizations can use data-centric storytelling on social media to raise awareness and engagement. Tune in to learn more!
ImPRessions - Crenshaw Communications
FEBRUARY 13, 2024
We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.
MaccaPR
JULY 8, 2024
Why is it vital that you – and the company you work for – understand how to effectively use LinkedIn as far more than a job-hunting tool? There are 1 billion users on LinkedIn, 65 million of whom are business decision makers. There are 60 million companies on LinkedIn. 40% of B2B marketers say LinkedIn is their most effective lead gen channel. 77% of B2B marketers see the best organic results from LinkedIn compared to any other social platform.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Notified
OCTOBER 15, 2024
Making your investor relations web site easy to navigate for everyone, including people with disabilities , shows your commitment to inclusivity. It also helps you connect with a larger audience.
Contently - Strategy
SEPTEMBER 30, 2024
Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on soci
PRSay
OCTOBER 1, 2024
Whatever a brand sells — from luxury goods to software solutions — it’s also in the attention business. It’s in the business of attracting potential customers with its incredible product, innovative technology and can-not-miss experience. For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence.
Agility PR Solutions
OCTOBER 13, 2024
Content partnerships are a great way to pool resources, reach a much larger audience with your marketing efforts, and build trust in your market. But what exactly are content partnerships, how do you find the right partner, and how can you maximize your ROI? When it comes to the PR industry, establishing a good reputation […] The post 8 ways to maximize ROI through strategic content partnerships—and how to find partners appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Sword and the Script
JUNE 11, 2024
Lights go out on June 30, 2024; existing Burrelles customers may choose to transfer media monitoring services to Agility PR Solutions I heard rumors today that the venerable clipping service Burrelles is shutting down. Moments ago I called the company to confirm this is in fact true. Here’s what I know so far: The lights go out and the doors will shut forever June 30, 2024; The company has been in business for 130 years; It’s most famous for employees in Maine, who for years, would read through
Steve Barrett on PR
MAY 2, 2024
The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros.
Buzzstream
SEPTEMBER 3, 2024
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some call this the “spray-and-pray” technique. The technique seemed more cost-effective because it required less time and effort. Ultimately, this approach worked…OK. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall.
Stern + Associates
SEPTEMBER 4, 2024
Successfully leading a business in the AI-heavy digital age requires a new mindset. In this episode of Minds Worth Meeting , Justin Louis sits down with University of California Santa Barbara professor and Technology Management department chair, Paul Leonardi. We talk about how to cultivate a digital mindset and why it’s so important to do so, he shares strategies for helping employees succeed with generative AI and tells us how to keep digital exhaustion at bay.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Axia PR
JULY 9, 2024
As layoffs, buyouts, and now AI transform the journalism industry, media strategies must evolve to keep up. If you are pitching media and not getting the traction you did 10 (or even two) years ago, you’re not alone. In a recent state of journalism survey , 49% of journalists reported they “seldom or never respond to pitches.” It likely has less to do with your company’s story and more to do with how your media strategy fits with the current state of journalism.
ImPRessions - Crenshaw Communications
JANUARY 5, 2024
With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.
Wadds Inc.
OCTOBER 19, 2024
A new green paper aims to boost growth through a focus on high-performing sectors, regional expertise and opportunity and a supportive policy environment. In a bold move to reshape the UK's economic and industrial landscape, the Government has released its highly anticipated 10-year Industrial Strategy green paper for consultation. Invest 2035: the UK’s modern industrial strategy is an important document that sets out how the Government intends to prioritise its efforts to deliver on its commitm
Notified
JULY 1, 2024
Press releases play an important role in an effective public relations program. They provide a way for companies to get the word out about their latest news. Journalists also look to press releases as a trusted way to glean accurate information from the company itself, while other audiences (such as investors) view them as a credible source of information.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Contently - Strategy
SEPTEMBER 10, 2024
Remember when every brand seemed to be having a “ brat summer ?” I’m being a little facetious — I enjoyed the chartreuse memes and apple dances as much as anyone. But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.
PRSay
JULY 3, 2024
The phrase “did not respond to a request for comment” is appearing more often in news articles, Columbia Journalism Review reports. “I find it strange, to be honest,” says Oliver Darcy, who writes CNN.com’s daily newsletter about the news and entertainment industries. “It’s the job of spokespeople to tell the best story about the companies they represent.
Agility PR Solutions
SEPTEMBER 30, 2024
Purpose-driven marketing is changing how brands connect with audiences. It goes beyond promoting products, focusing on aligning a brand’s values with meaningful societal or environmental causes. This isn’t just a passing trend; it’s becoming a cornerstone of modern media strategy. When a company embraces a genuine purpose, it doesn’t just advertise—it creates stories that resonate […] The post How purpose-driven marketing generates sustainable earned media appeared first on Agi
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