2024

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AI in the Black Community | Business Wire Blog

Business Wire

Happy Black History Month! This is THE month to reflect on the pioneering accomplishments of African Americans throughout history. Celebrating the past, however, also involves embracing the future. Let’s take a look at AI in the Black community.

Community 396
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How To Measure The “Hidden” Value Of PR Work: Contextual Value

ImPRessions - Crenshaw Communications

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.

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2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more

Agility PR Solutions

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators. The firm’s new 2024 Online Learning Trends […] The post 2024 creator learning trends: New study reveals impact of AI, social media fatigue, and more appeared first on Agility

Study 193
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Business Social Media Strategy Success: A Few Tactical Tips

Lauri Pehar Borsh

Putting a business social media strategy into play is crucial for connecting with current customers and, more importantly, for business growth. Yet, even though business leaders acknowledge the impact of social media, many still need help to fully capitalize on its dynamic benefits. Here are some simple ways to start making meaningful improvements. […] The post Business Social Media Strategy Success: A Few Tactical Tips appeared first on Laurie Pehar Borsh Digital PR.

More Trending

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Getting Featured: Six Tips to Secure More Media Coverage for Your Business

Garrett Public Relations

Some companies seem to get in their own way when it comes to earning media coverage. I’ve seen it time and again. They wonder why they’re not getting more “hits.” Could it be that they’re making it hard for reporters to cover them? And if so, WHY would they do that? As someone who has spent much […] The post Getting Featured: Six Tips to Secure More Media Coverage for Your Business appeared first on Garrett Public Relations.

Media 153
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25 years of PRWeek Awards reflect massive change in PR industry

Steve Barrett on PR

Over 800 PR pros gathered at Cipriani Wall St. Thursday night to honor an industry that has evolved exponentially since the first ceremony in February 2000 and is truly demonstrating its value.

Industry 116
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New Google and Yahoo Email Requirements for 2024: Explained

Buzzstream

You may have noticed more spam in your inbox lately. One major spam cause is senders not properly employing email authentication, leaving room for spammers to invade inboxes for phishing schemes. So, Google and Yahoo have introduced new requirements to reduce spam and protect recipients from malicious messages. While designed to combat spam and phishing, these standards may hurt your email outreach campaigns if you fail to comply.

Google 133
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Crisis Lessons Learned from Southwest Airlines

Axia PR

In this episode, Southwest Airlines' Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 127
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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3 Comm Tech Features to Control Your Crisis Comms Narrative

Presspage

While few try to make mistakes deliberately, every company needs to anticipate a crisis. In fact, according to survey findings by PWC , 69% of business leaders have witnessed an emergency over five years, with the average number being three. That’s the bad news. The good news is that with a few simple precautions, you can breeze through any crisis while keeping your relationship with investors and customers intact.

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Business Wire’s Top 10 Blog Posts of 2023 | Business Wire Blog

Business Wire

What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international media relations. Review each of the blog posts below.

Blogging 340
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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.

Trends 333
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Measuring PR success: Going beyond traditional metrics and defining 9 KPIs

Agility PR Solutions

In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it’s essential to align your efforts with overarching business goals and objectives. But when it’s all said and done, how can you effectively measure your PR efforts? […] The post Measuring PR success: Going beyond traditional metrics and defining 9 KPIs appeared first on Agility PR Solutions.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Here are a few predictions that PR pros should take note of as we enter February. Improved measurements prove PR’s business impact. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty.

Trends 184
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Hear Our Favorite Moments from Season 3 of Minds Worth Meeting

Stern + Associates

What do the geek takeover, rethinking economies, unparalleled resilience, appreciating nostalgia while understanding our past and ensuring recognition and dignity for all have in common? They’re just a few of the memorable lessons we learned this past season on our Minds Worth Meeting podcast. Join us as our hosts Whitney Jennings and Justin Louis take a look back at our favorite moments from Season 3.

Meeting 116
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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

Just 2.6% of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ? More specifically, the research found: “A board with one marketing-experienced director is associated with a 3-percentage point increase in total shareholder re

Marketing 135
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11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program

Garrett Public Relations

Contributed articles are an avenue to consider if you’re looking to add more earned media coverage to your PR program, as many B2B companies are. Maybe you’ve wondered about contributed articles – what are they? And how do they work? Here are some of the most commonly asked questions I’ve […] The post 11 FAQs About How To Use Contributed Articles As Part of a Powerful PR Program appeared first on Garrett Public Relations.

B2B 149
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Business must continue to do the right thing on social issues

Steve Barrett on PR

The economic situation has tightened in the past 12 months and the prevailing sentiment about so-called wokeness is more febrile. But as the economy improves, business should redouble efforts to engage all stakeholders.

Blogging 114
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10 social media marketing trends for 2024

Communications Conversations

On Friday, Jan. 12, I presented my annual social media trends report to a packed house at Social Media Breakfast in northeast Minneapolis. See below for the full presentation. I’ll be giving this presentation again as a webinar on Thursday, Feb. 8. You can sign up here. 10 Social Media Trends for 2024 from Arik Hanson The post 10 social media marketing trends for 2024 first appeared on Arik Hanson.

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Lessons learned from navigating national crises with Linda Rutherford | On Top of PR podcast

Axia PR

In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Tune in to learn more!

Airlines 118
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POWER From The Indianapolis Business Journal POWER BREAKFAST – February 12, 2024

Reputation Us

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. The impressive panel included: Susan Orr, Indianapolis Business Journal, Technology Reporter Nida Ansari, Karmic Partners, CEO Stephen Cox, State of Indiana, Indiana Broadband–Infrastructure & Broadband Administrator Christopher Day, Elevate Ventures, CEO Aaron Gillum, 50 South Capi

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Top Press Releases of 2023 | Business Wire Blog

Business Wire

Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.

Blogging 299
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2024 Elections: The world goes to the ballot box

NewsWhip

This is a guest post from Marshall Manson, a globally-minded communications and marketing leader with more than 25 years of experience building and managing businesses. He was most recently a Partner at Brunswick and was previously UK CEO of Ogilvy PR. He is an Advisor to Newswhip. 2024’s year of elections Here is the least surprising data point of the year so far: When it comes to interest in elections, the U.S. dominates.

Data 113
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The importance of ethics in PR: Why ethical conduct is critical to success

Agility PR Solutions

Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness, and responsibility in all communications and actions. In this article we will cover the importance of ethical behavior in public relations […] The post The importance of ethics in PR: Why ethical conduct is critical to succ

Ethics 189
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How to Win the Job and Thrive in a Multigenerational Workplace

PRSay

In the post-pandemic era, communicators have an opportunity to start fresh with their careers. The future job market features more remote job opportunities than ever before. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. At the same time, “work from anywhere” and a four-day workweek are becoming part of the workplace lexicon.

How To 176
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases.

Report 109
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software. Why? Because these deals have a direct impact on the products you use.

Brand 146
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World Economic Forum Recap: 7 Experts Showcase a Brighter Future

Stern + Associates

Last month, global thought leaders convened in Davos, Switzerland at the 54 th Annual World Economic Forum (WEF) Meeting, bringing industry, academia and government leaders together to discuss the present – and future – of business and society. With many global issues top of mind – from the regulation and implementation of AI to solving humanitarian crises – we are excited to highlight seven of our own Stern clients who brought their deep research and fascinating insights to keynotes, panel dis