If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work. MORE
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome. MORE
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space. MORE
Several organizations have been helping people in Hurricane Florence’s path prepare for the storm—and netting positive PR in the process. U-Haul recently announced that it’s providing 30 days of free storage at 94 locations across North Carolina, South Carolina, Virginia and Georgia. MORE
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. MORE
Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything. MORE
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted. MORE
A family’s value system is established early. When we were kids, our parents, teachers and other responsible adults taught us “right from wrong” either by lessons learned or by the observation of others’ actions. MORE
Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything. MORE
ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1. MORE
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever. MORE
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. MORE
When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories. MORE
Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age. MORE
The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018. MORE
Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression. MORE
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups. MORE
As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman. MORE
Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire. MORE
Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze. MORE
One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world. MORE
Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign. MORE
Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. MORE
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher. MORE
The 2 major differences that separate PR and marketing: Skills and tools MORE
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons. MORE
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce. MORE
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. MORE
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula. MORE
If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued. MORE
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate? MORE
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. MORE
A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership. MORE
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness. MORE
A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time. MORE
PR Expanded
SEPTEMBER 12, 2018
Guest Post By Kirk Hazlett, APR, Fellow PRSA, Adjunct Professor, University of Tampa (FL). I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process.
The Proactive Report
FEBRUARY 7, 2018
If the idea of technology invading the practice of PR freaks you out a little, perhaps all you need a different perspective. Yes, technology can be daunting, but it can also make your life a lot easier, help you achieve better results and demonstrate the value of your work.
PR Daily
JULY 30, 2018
ABC is thanking viewers for being friends of its hit show, “The Golden Girls.”. On Monday, Disney ABC Television announced it was calling July 30 “Golden Girls Day,” releasing an article of facts that “ may surprise even the biggest fans.” The announcement follows a collection of action figures from the show that were recently unveiled at San Diego Comic-Con. Find a set on the lanai for these four takeaways PR and marketing pros can learn from “The Golden Girls”: 1.
Ron Torossian
JULY 8, 2018
You know the old saw, “If you want to have friends, you have to be friendly.” The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Cision
JANUARY 18, 2018
While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy.
ImPRessions - Crenshaw Communications
MARCH 1, 2018
As an industry, public relations has a PR problem. Stereotypes about the profession die hard; 14 years after “Sex and the City,” people still think Samantha Jones is a typical PR woman.
PR Warrior
JUNE 6, 2018
When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories Tell genuine stories.
AirPR
FEBRUARY 22, 2018
“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns.
Flack's Revenge
JULY 11, 2018
They huddle around a conference room table. The lights go dark. The 35 mm slide projector floods the screen. It’s backlight shines an eerie glow on the presenter’s lower face. This is not just some an ad man (or woman). It’s the sermon from the mount. Or maybe Dracula.
Melissa Agnes
SEPTEMBER 4, 2018
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. You can also listen to this episode on iTunes , Spotify , and Stitcher.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
PR Expanded
FEBRUARY 12, 2018
A Guest Post By Helio Fred Garcia, President, Logos Consulting Group. Arrogance is a particularly toxic element of leadership.
The Proactive Report
JUNE 20, 2018
In January the Content Marketing Association laid out 10 trends they predicted would be big this year. Diversification of content channels. Brands become content companies. Diversification and expansion of content teams. Content producers develop closer relationships with e-commerce.
PR Daily
SEPTEMBER 17, 2018
The staggering loss of journalists has had a tremendous effect on the PR industry. New employment data from the U.S. Department of Labor illustrates just how dramatically the media relations landscape has shifted.
Ron Torossian
AUGUST 20, 2018
Aretha Franklin, commonly called “the Queen of Soul,” died on August 16, the anniversary of the death of the King of Rock, Elvis Presley. This left music fans mourning two timeless entertainment icons.
Cision
JANUARY 3, 2018
With a new year around the corner, communications professionals are gearing up to get their plans ready to conquer the world in 2018. But along with those plans are some obstacles to overcome.
ImPRessions - Crenshaw Communications
JANUARY 12, 2018
A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike.
PRSay
JULY 10, 2018
Data science, once the domain of math geeks and academics, has moved from windowless basements to the top floors of organizations. If content is king, then data is the emperor.
PR Warrior
AUGUST 11, 2018
All too often, in a short-term bid to grow sales, score votes or generate donations, businesses and organisations neglect the things that underpin the achievement of the commercial goals we so desperately seek. For example: INCREASED brand recognition and top-of-mind awareness.
Muck Rack
AUGUST 16, 2018
The 2 major differences that separate PR and marketing: Skills and tools
Axia PR
AUGUST 13, 2018
Traditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S. adults get their news from Facebook, according to surveys conducted by Pew Research Center. PR professionals must adapt to the ever-changing social and digital age.
AirPR
MAY 10, 2018
Tools and skills you can’t live without from today’s leading PR minds. Whether you’re working in-house at a startup or running your own shop, you’ll discover one fundamental truth about PR: It’s changing faster than ever.
PR Expanded
JANUARY 16, 2018
The New Year is off to a great start and you may be working on the different ways to create greater impact in your career and life. I had a conversation with International speaker and storyteller, Cameron Brown , about creating impact in 2018.
The Proactive Report
AUGUST 28, 2018
Is it possible that in this day and age there are still business people who post controversial comments on sharing apps without considering the consequences? Apparently so. This cautionary tale is currently setting South Africa on fire.
PR Daily
SEPTEMBER 14, 2018
Several organizations have been helping people in Hurricane Florence’s path prepare for the storm—and netting positive PR in the process. U-Haul recently announced that it’s providing 30 days of free storage at 94 locations across North Carolina, South Carolina, Virginia and Georgia.
Ron Torossian
MARCH 28, 2018
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.
Cision
JANUARY 8, 2018
Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything.
ImPRessions - Crenshaw Communications
FEBRUARY 22, 2018
Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. For an early-stage technology business, differentiation can be everything.
PRSay
SEPTEMBER 6, 2018
One of my favorite sayings is, “Either lead, follow or get out of the way.” There’s so much truth and significance in this statement, especially in today’s hyper-connected communications world.
PR Warrior
FEBRUARY 13, 2018
Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with their desired audience groups.
Shift Communications
AUGUST 24, 2018
Getting your first PR job, or any job for that matter can be both thrilling and terrifying. Not only are you excited to start your career, but you’re anxious to make a good impression.
5W PR
SEPTEMBER 18, 2018
Cryptocurrency, Bitcoin, Blockchain, Dogecoin: you may have heard about it by now. In fact, the debate and hype around this latest innovation has rocketed out of control in the last 12 months, with supporters boasting of untold wealth, and critics drawing analogies to the dot-com craze.
PR News
JULY 30, 2018
If you listen to podcasts in which Hollywood actors and directors are interviewed you’ll often hear the statement, “I love telling stories.” ” It’s always about storytelling. It’s never about entertainment or making a beautiful dollar. Storytelling is presented as a calling and given a spiritual sheen. Entertainment, by contrast, is crass. You can’t help but… Continued.
PR Expanded
FEBRUARY 6, 2018
A Guest Post By Madison Thomas, Curry College Student. Recently, I began my journey studying abroad. Four months on my own in a new country. To some, this may seem terrifying, but I’ve been waiting for this moment for a very long time.
The Proactive Report
APRIL 13, 2018
Brands and organizations are naturally interested in the journey of their customers, supporters or members. Where did they find out about you, what fires up their interest, what moved them to become a customer or client or patient, and what prompts them to act as an advocate?
PR Daily
AUGUST 9, 2018
Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.
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