2020

Onclusive Launches AI-Driven Global Sentiment Analysis

Onclusive

Today we are excited to announce that Onclusive, the data science company for communications, has launched a proprietary earned media sentiment analysis product. .

The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

When I teamed up with Professor Jennie Donohue last year, we wanted to create an assignment for her UMASS at Amherst Intro to PR class that was an opportunity for students to create content based on what they learned during the semester.

Video 287

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Biggest PR Scandals in 2019

Ronn Torossian

As we look ahead to 2020, it pays to look back at some of the PR disasters of 2019, to glean lessons from the mistakes others made. Some massive, worldwide brands and household names found themselves in need of crisis PR help.

Agency 265

Personalizing PR: How New Trends in Tech Provide a Human Touch to Public Relations

Business Wire

Artificial intelligence is the foundation of our digital world. Today’s tech-savvy organizations are using AI and machine learning to transform the customer experience, make data-driven decisions, and decipher vast amounts of information pouring in from the far reaches of the digital realm.

Trends 267

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an impact.

B2B 195

More Trending

2020, PR Moment (decade) of Truth

Flack's Revenge

Pixabay. As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest. That is not our job. We are paid to put the best possible spin on our news. To help the team win.

Ethics 156

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. Don’t miss the Jan. 24 entry deadline. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. PR Daily Awards

Press release strategies for 2020—new study examines key factors that increase success

Agility PR Solutions

Despite oft-heard forecasts that the press release is an obsolete PR tool with very little to offer journalists or other audiences in the modern age, new research from comms-focused data science company Onclusive reveals that like any tool, it can be greatly effective if used optimally.

Study 123

Here’s How to Fix a Big Mistake in Content Marketing

Sword and the Script

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. There is no difference or hierarchy among their web pages. A page with industry analysis and commentary has the same structure as every other page on your site.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

The most engaged publishers on Facebook in December 2019

NewsWhip

Who were the most engaged publishers for the month of December 2019? What were the top articles for the month? We took a look at the numbers to find out.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Date / Time: January 30th at 1PM ET. Although in 2018 the digital health industry received a record breaking $8.1 billion worth of funding from venture capital, until recently it lacked in one key component — a successful Initial Public Offering (IPO). In July 2019, Livongo, a leading digital health company, set a new industry benchmark by going public with a highly successful and award-winning IPO.

THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

PR Expanded

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

Video 266

Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […].

Sports 238

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

A Revolution in the Newsroom: Long Forms Are Back

Business Wire

It was a rainy December morning in Paris and transportations were on strike. Participants braved both to attend “The Future of Long Form Journalism,” a conference held at Paris Sciences’ Po School of Journalism.

20 Ad Tech Journalists To Follow On Twitter

ImPRessions - Crenshaw Communications

As we race into another year, it’s time for PR pros to check their Twitter feeds to make sure we’re following the right people. 2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo.

The 3 Most Important UGC Marketing Trends to Keep an Eye On

Cision

Instead of testing the waters of UGC simply because it’s popular, see how you can use it to benefit both the customer and the company. Best Practices

Trends 203

Bad business writing isn’t just annoying -- it’s expensive

Muck Rack

Bad business writing isn’t just annoying -- it’s expensive

4 key trends for communicators to prioritize in 2020

PR Daily

Savvy pros should strap in for a wild ride and prep for a proliferation of false news, deepfakes and brands taking polarizing stands. As the year careens toward a close, pundits are pondering how PR will change in 2020.

Trends 129

The Headline Effect: Why your titles matter in public relations

Agility PR Solutions

Whether you’re working on standard promotional material or dealing with a PR crisis, crafting a clear, powerful message is at the heart of business writing, but how much of your content does anyone actually read?

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

[Case Study] Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign

Onclusive

Given the rise of at-home genetic tests like 23andMe, it has never been easier to learn about your ancestry. This has contributed to a growing trend where people around the world are taking trips to connect with their family history.

Start 2020 with an Action Plan: Begin with FEEL for Real Relationships

PR Expanded

Happy 2020, friends! Here’s to a year that’s filled with happiness, good health, and prosperity. When I look back at 2019, I realize it was an intense year for so many reasons. Every week was one of reflection and new insights with a 52+ week millennial research project.

Social Influencers To Consider For Future Brand Campaigns

Ronn Torossian

Recent studies have counted more than half a million active social media influencers on Instagram alone. That’s a lot of niche-specific clout. So, how should a marketing department choose to leverage the potential for brand enhancement offered by this myriad of influencers?

Brand 195

Activating Influencers: Using Outside Voices to Amplify Your PR Strategy

Business Wire

In an earlier two-part series titled “Everything PR Pros Need to Know About Influencer Marketing, Part 1 and Part 2 ,” we discussed the finer details of influencer marketing – who the influencers are, why they can be a valuable marketing resource, and how and when to tap into this new channel.

Book It! 8 PR Tips For Nailing TV Segments

ImPRessions - Crenshaw Communications

Any good PR person knows that we consume news very differently than we did a decade ago, thanks to social media. Yet television talk and news has been surprisingly resilient. Cable news, in fact, is booming.

5 Reasons Why the Press Release Still Matters

Cision

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Best Practices

Does your media pitch sound like a bad country song?

Muck Rack

Does your media pitch sound like a bad country song

Flabby writing? Try these 7 tips for toning and trimming text

PR Daily

Editing makes the difference between fluid, easily digestible content and an arduous slog for your readers. Consider these tactics next time you edit other’s copy—or your own. Some days you flex your writing muscles. Other days, red pen in hand, you’re trimming and toning flabby writing.

Why Chief People Officers see a steep climb to the future

Agility PR Solutions

Most chief people officers (CPOs) realize they need new skills to meet the demand of the 21st century role, but few are prepared, citing a lack of development and investment from the C-suite.

Study 101

“An antidote to the insanity that now pervades the marketing industry”

Stephen Waddington

Delusions of Brandeur is a hilarious, beautifully produced book that takes aim at marketing nonsense. Most business books are around 60,000 words too long.