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The Future of Media: Key Trends for 2019 and Beyond
Business Wire
JANUARY 4, 2019
education events
2019
Five Lessons in PR from Game of Thrones
PR Expanded
MARCH 27, 2019
A Guest Post By Priya Doshi, Professorial Lecturer, American University. Winter is almost here! Okay I know it’s officially spring now, but for fans like me of the hugely popular HBO series “Game of Thrones” (GoT), winter will arrive on April 14 when the show debuts its final season.
Does Artificial Intelligence Have a Place in Public Relations?
Ronn Torossian
FEBRUARY 25, 2019
The term “artificial intelligence” may call to mind more imagery of robots than useful algorithms. Like it or not, artificial intelligence, or AI, has become an integral part of today’s society.
An Open Letter to Public Relations Professionals
B2B PR Sense
MARCH 14, 2019
Dear PR Professionals: PR is evolving at warp speed. In fact, in five years, what we know as PR will have a different complexion. Yet today, many PR professionals, armed with media placements and endless pitches, are still grounded in the past, since it's so comfortable.
Harness the Power of Influencers and Advocates
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
What Business People Should Know About PR
ImPRessions - Crenshaw Communications
MARCH 19, 2019
Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions.
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Why AI won’t Replace PR
Flack's Revenge
JANUARY 17, 2019
I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared). They interviewed Kai-Fu Lee, the so-called Oracle of AI who boasts a Ph.D.,
How to Repurpose Content into a Press Release (Podcast)
The Proactive Report
MARCH 12, 2019
I was recently invited to be a guest on the Content 10X podcast to talk about content repurposing and press releases. Amy Woods and I had a delightful conversation and I hope you ‘ll find it useful. Click the image below to go to the podcast page of Amy’s site for the link to the episode.
6 tips to help shy speakers make strong presentations
PR Daily
MAY 16, 2019
Being timid doesn’t mean you can’t deliver a great speech. Here are some tricks to overcome the butterflies and win over your audience. This article originally appeared on PR Daily in May of 2018. Public speaking can be terrifying, especially if you are a shy person.
10 Tips for Aspiring Entrepreneurs from Larry Kim, Marketing & PR Unicorn
Social PR Chat
APRIL 30, 2019
Larry Kim, a successful entrepreneur and founder and CEO of Mobile Monkey, has spent over a decade mastering digital marketing. You may be familiar with his work in PPC, but did you know that Larry is crazy-awesome at PR, too?
Top 15 Free PR Ideas to Grow Your Online Business
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue
Agility PR Solutions
MAY 7, 2019
New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams.
When Traditional Media is Inspired by Social Media
Business Wire
FEBRUARY 1, 2019
Over the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.
Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It
PR Expanded
APRIL 29, 2019
By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.
Do You Have a Pre-Crisis Checklist?
Ronn Torossian
JANUARY 31, 2019
Crisis communications is a key aspect to public relations. Crises will come, and, usually, they will come unexpectedly. But that doesn’t mean you should not be prepared. In fact, if you want to achieve the optimal resolution to any PR crisis, you need to have a plan in place before the crisis erupts.
A Useful New Model to Get The Edge in Public Relations
B2B PR Sense
MAY 2, 2019
Photo Credit: Frank McKenna. Public relations is changing in the blink of an eye. There’s just one problem. Some Public relations practitioners and many PR clients are running a little behind. PR for eons was laser-focused on earned media — placing a story in media outlets.
Why Boeing’s Reputation Radar Failed
ImPRessions - Crenshaw Communications
MAY 15, 2019
CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max.
How Dynamic Signal Uses Power of Voice™ to Optimize Communications
Onclusive
APRIL 5, 2019
Do you measure the quality of your content? Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough.
Cover Your Assets to win in PR
Flack's Revenge
MAY 14, 2019
We are often asked what it takes to succeed in PR, and about the client effort required. They’re great questions; the second part acknowledges shared responsibility. Image by Gerd Altmann from Pixabay. I’ve found that most just want great results, they’re not trying to milk an agency.
3 Ways Google My Business Can Attract Local Clients
The Proactive Report
APRIL 16, 2019
Google recently revealed that every one in three Google searches has local intent. What does that mean? Millions of people are searching for products and services near them – it could be a place to eat or grab a cup of coffee. But it might be a need for a dentist, doctor, lawyer, or accountant.
How PR pros can fight growing media relations difficulties
PR Daily
MAY 20, 2019
Industry insiders report that media relations is only getting harder, however the benefits remain for PR pros that can cut through the noise. Here are some tips. Media relations is hard and getting harder. That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey.
Does Your Pitch Pass the 5-Second Skim Test?
PRSay
MARCH 14, 2019
As any good real estate agent knows, location is everything. Even the most beautiful homes can seem unappealing if the neighborhood isn’t ideal. Location is just as important in PR pitches. Overall, it takes about 5 seconds to skim a pitch.
Website spelling and grammar errors are costlier than you may think
Agility PR Solutions
APRIL 17, 2019
PR and marketing pros know that poorly written press releases and messaging have a detrimental impact on press pick-up and audience engagement.
Before You Measure, Set Measurable Goals
Business Wire
JANUARY 22, 2019
It’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.
What Game of Thrones Teaches Us about the Value of Public Diplomacy
PR Expanded
MAY 20, 2019
A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8!
4 Modern PR Skills Worth Mastering
Ronn Torossian
FEBRUARY 27, 2019
Public relations is changing, for the better, in many interesting ways. Using today’s technology, we have better ways to plan campaigns and measure the results. We also have more channels to connect with customers.
PR Strategy Not Working? Here's How to Fix It
B2B PR Sense
APRIL 24, 2019
"Get me some PR". Unfortunately, PR doesn't work like that. You can't just order it and have it delivered or pick it up at the store. It requires a well thought out PR strategy and flawless execution to be effective. Let's talk strategy.
How To Develop A Winning PR Strategy
ImPRessions - Crenshaw Communications
JANUARY 29, 2019
What differentiates a powerful public relations program from one that’s just okay? The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted.
Five Key Takeaways from the 2018 Growth PR Conference
Onclusive
JANUARY 16, 2019
Marketing and Communications are converging as PR has evolved radically over the last decade. Data science and digital media are transforming the way companies tell stories and how they measure success.
Startup PR Myths Debunked
Flack's Revenge
FEBRUARY 21, 2019
It has been almost a year since I blogged about common startup PR myths. That post drew from NY Tech Meetup mail list discussions and cited arguments for and against PR. Since then, I’ve run across a few more myths. So I thought I’d update that post.
Earned Media: 3 PR Studies Quantifying the Impact of Media Relations on Sales [UML]
Sword and the Script
MAY 11, 2019
PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications.
The surprising origins of brand names
PR Daily
MAY 14, 2019
Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day.
The Key to Captivating a Reader? Short Sentences.
PRSay
FEBRUARY 1, 2019
If you’re a writer looking to capture and maintain a reader’s attention, then it’s important you think critically about the length of your sentences. In some situations, for example, you may think your writing achieves the best flow with multi-lined sentences held together by numerous conjunctions.
Debunking the myth of “free” in public relations
Agility PR Solutions
MAY 14, 2019
Every once in a blue moon, we public relations professionals are granted some mercy from the universe and opportunities come to us. One on such occasion, an interview opportunity crossed my desk that was a fit for a client of one of my clients.
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