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2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges. MORE
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. MORE
It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. MORE
Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. MORE
Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional. MORE
Make sure local consumers can find your business when searching for products and services with these tips. When it comes to creating a localized marketing strategy, search engine optimization (SEO) and PR are frequently driven by two different teams, with two different budgets. MORE
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes. MORE
YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. MORE
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence? MORE
Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. MORE
Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered. MORE
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc. MORE
You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start. You eat with your eyes.” . I know, I know. I promise I’m not casting judgement on you, I’m just stating a fact. MORE
A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. MORE
It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back. MORE
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event. MORE
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. MORE
There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before. MORE
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. MORE
Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations MORE
BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . MORE
Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures. MORE
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do. MORE
Clear and compelling messaging is essential to achieving impact with marketing, communications and branding. MORE
Crisis communications. Transgender, taking the knee, doping and that’s before we even add Covid into the mix. MORE
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult. MORE
Business Wire
MAY 5, 2021
Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations
Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.
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ImPRessions - Crenshaw Communications
JULY 1, 2021
It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing.
Ronn Torossian
JUNE 1, 2021
The world of PR and marketing is continuously evolving. Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do.
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Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.
The Resolution Blog
JULY 1, 2021
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Flack's Revenge
MARCH 9, 2021
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies.
PR for Anyone
AUGUST 17, 2021
Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok.
PR Daily
SEPTEMBER 13, 2021
Make sure local consumers can find your business when searching for products and services with these tips. When it comes to creating a localized marketing strategy, search engine optimization (SEO) and PR are frequently driven by two different teams, with two different budgets.
NewsWhip
JUNE 25, 2021
BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. .
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ReimaginePR
SEPTEMBER 9, 2021
YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube.
Business Wire
JANUARY 22, 2021
There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.
Onclusive
AUGUST 9, 2021
Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional.
ImPRessions - Crenshaw Communications
AUGUST 25, 2021
Guest post by Crenshaw Communications intern, Murphy Pressley. College is a transformation for students. We’re encouraged to evolve, both personally and professionally. This transformation does not come easily and is not solely due to the courses we’re offered.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.
The Resolution Blog
APRIL 6, 2021
Understanding how people interact with media sites is essential in PR planning and measurement. It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers’ secrecy on traffic figures.
Cision
JANUARY 14, 2021
Set small writing goals in 2021 and see big results. Media Blog
Flack's Revenge
JUNE 2, 2021
By now you have likely heard of the biggest news from the first days of the French Open this past weekend. It was actually about no news, or rather the refusal of one of the shining stars to engage in press activities surrounding the event.
Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive
Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.
Communications Conversations
APRIL 23, 2021
A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms.
PR Daily
AUGUST 24, 2021
You must be flexible, adaptable and raise the storytelling bar if you want to keep pace. Here’s where to start. You eat with your eyes.” . I know, I know. I promise I’m not casting judgement on you, I’m just stating a fact.
Garrett Public Relations
AUGUST 29, 2021
While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. Journalists have some REAL complaints about practices public relations practitioners engage in that make their jobs more difficult.
Stuart Bruce
JULY 14, 2021
Crisis communications. Transgender, taking the knee, doping and that’s before we even add Covid into the mix.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
Business Wire
JUNE 29, 2021
2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges.
Onclusive
JULY 22, 2021
Clear and compelling messaging is essential to achieving impact with marketing, communications and branding.
ImPRessions - Crenshaw Communications
AUGUST 18, 2021
For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way.
Ronn Torossian
MAY 27, 2021
Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. With the influencer industry seeing consistent growth over the years, there have also been plenty of changes.
In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.
The Resolution Blog
JANUARY 19, 2021
It’s January 2021 and most PR agencies are working with pandemic-led restrictions. However, no longer working in the same office doesn’t have to have a negative effect. In fact, one agency set this approach as their launch strategy and have never looked back.
Cision
FEBRUARY 11, 2021
Voice search can't be ignored. Here are 5 tips to optimize your digital content to compete in search and increase organic traffic. Media Blog
Flack's Revenge
SEPTEMBER 1, 2021
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in the latest example, a report that tech PR is dead, which I just read in Inc.
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