INDUSTRY INSIGHTS YOUR PEERS ARE READING
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available. MORE
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. MORE
I’ve never really liked the term “personal brand.” ” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one. MORE
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling. MORE
education events MORE
How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers. Inbound Marketing Public Relations PR Tips ESO MORE
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. MORE
With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. New year’s resolutions (still working on some of mine for the new year!), MORE
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Have you ever been photobombed? Friends and family often have fun slyly inserting themselves into each other’s pictures. MORE
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration. MORE
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein. MORE
The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army. MORE
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found. MORE
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). MORE
In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing. MORE
The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand. MORE
Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was. MORE
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple. MORE
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights. If social media isn’t a core part of your strategy, you’ll be left to play catch up. MORE
The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance. MORE
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great. MORE
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public. MORE
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. MORE
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think. MORE
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy. MORE
From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. MORE
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring. MORE
Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise. MORE
Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. MORE
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership. MORE
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local. MORE
Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday MORE
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios. MORE
PR Expanded
JANUARY 7, 2019
One of the best ways to kick off the New Year is with a good book that offers great guidance and takes a deep dive into being more strategic with your storytelling.
Ronn Torossian
JANUARY 3, 2019
Those who have been in the public relations business for a while can tell you: social media is a moving target. Different platforms appeal to different demographics and diverse generations, and this can change as new platforms become available.
ImPRessions - Crenshaw Communications
JANUARY 9, 2019
Any good public relations agency should want to have an open conversation about what clients can expect for their investment. And most do. They’re hoping for a productive meeting and a solid start to what they hope will be a long and successful partnership.
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Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
B2B PR Sense
JANUARY 2, 2019
Has your content marketing strategy been on the decline, figuratively dwindling to embers? If so, we can help. We've collected content marketing trends designed to blow new life into your strategy and rekindle it into the roaring blaze it once was.
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Flack's Revenge
JANUARY 10, 2019
Last month I interviewed top PR and social media experts about the challenges facing online marketing. The following recap includes some of the juiciest quotes from Neal Schaffer , Frank Strong , Drew Neisser , and Deb Weinstein.
PR Daily
JANUARY 8, 2019
Are you looking to employ this popular marketing technique this year? Here are three things you should keep in mind. In 2018, influencer marketing was more prominent than ever. As a result, it was also at the mercy of high level of scrutiny and at times, controversy.
Critical Mention
JANUARY 3, 2019
From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.
Mark My Words
JANUARY 3, 2019
The British Army’s has caused quite the stir. Although this time it’s across Facebook, not the Faroes. As part of the “This is belonging” campaign, the army has released posters illustrated in the style of World War One recruitment ads featuring Lord Kitchener. The posters use derogatory phrases such as “Snowflakes”, “Me me me millennials” and “Phone zombies” to highlight the qualities needed by the Army.
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You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Agility PR Solutions
JANUARY 6, 2019
A company’s leader is the face of the brand. Their image impacts the how the business is perceived by the public.
PR Expanded
JANUARY 14, 2019
Owned media is less about controlling your content and more about creating what your customers need and prefer from you. It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan.
Karen Freberg
JANUARY 2, 2019
With the new year rolling around, there are a few things that are pretty much guaranteed to see coming across your social media news feeds. New year’s resolutions (still working on some of mine for the new year!),
Ronn Torossian
JANUARY 14, 2019
Competition is at an all time high. It is likely that your product or service is up against other similar products and services. While competition is the key to innovation, it can also be a source of frustration.
ImPRessions - Crenshaw Communications
JANUARY 11, 2019
In tech PR , the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable.
B2B PR Sense
JANUARY 7, 2019
Hey Siri.OK Google.Hey Alexa. All phrases that dominate today's digital landscape -- and are poised to affect your PR tactics. Consider that 40% of all adults use voice search at least once per day -- and this number is expected to rise.
Buzzstream
JANUARY 9, 2019
Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!).
Sword and the Script
JANUARY 8, 2019
Media references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.
PR Daily
JANUARY 13, 2019
If you’re not investing in these cost-effective digital channels, you’re missing out on prime opportunities to boost revenue and brand exposure. Consider these insights. If social media isn’t a core part of your strategy, you’ll be left to play catch up.
Critical Mention
JANUARY 9, 2019
In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year.
HMA Public Relations
JANUARY 14, 2019
Today’s #MediaMonday comes to us from one of the best-dressed staffers at Arizona’s Family (both for CBS 5 and KTVK TV 3), Zahid Arab. Wait a […]. The post #MediaMonday – Zahid Arab appeared first on HMA Public Relations. Media Monday
Agility PR Solutions
JANUARY 13, 2019
In today’s communication environment, with its round-the-clock social media and perpetual news cycle, investing in public relations and narrative marketing is a fundamental aspect of brand success. Recent studies have indicated that more businesses are investing more in PR and targeted marketing.
TrendKite
JANUARY 10, 2019
The biggest hurdle for most brands when it comes to PR measurement in the digital age is figuring out what, exactly, they should be measuring. When everything is increasingly measurable, it's easy to quickly get overwhelmed and not know which metrics to focus on for your brand.
Axia PR
JANUARY 2, 2019
How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers. Inbound Marketing Public Relations PR Tips ESO
Ronn Torossian
JANUARY 8, 2019
When it comes to promoting positive consumer PR, you should do all you can to make certain that positive headlines and stories are not “one-and-done” scenarios.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
The success or failure of a PR program can hinge on a variety of factors, most of which are within our control. Still, when you’re too close to the work, it’s difficult to determine what gears might be hampering a machine’s performance.
Communications Conversations
JANUARY 2, 2019
I’ve never really liked the term “personal brand.” ” Just something about it. Seems cheesy. Seems inauthentic. Seems contrived. But nevertheless, there it is: personal brand. No matter what I think of the term itself, the CONCEPT of a personal brand is a very important one.
PR News
JANUARY 10, 2019
It wasn’t too long ago when PR pros counseled brands against making overt forays into politics. ‘Stick to your knittin’, ‘stay in your lane’ or some other cliché was the standard response. It’s no longer so simple.
Sword and the Script
JANUARY 15, 2019
The online trade publication Digiday runs an anonymous confessional series for marketers. Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry.
PR Daily
JANUARY 9, 2019
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more. The lines between traditional and digital marketing are blurring.
Critical Mention
JANUARY 8, 2019
A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think.
HMA Public Relations
JANUARY 7, 2019
Kelsey Myers is a producer with CBS News, based in Los Angeles. He reached out to me as I was the spokesperson for a story he was working on. It was an intense couple days, lots of back-and-forth emails and phone calls. The stories turned out great.
Agility PR Solutions
JANUARY 8, 2019
The new year has begun, and PR prognostications are starting to take shape. New predictions for the industry from independent comms consultancy partnership Worldcom PR Group draw on contributions from teams in over 115 cities, and as a result, the issues identified are both global and local.
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