PR 20/20

SEPTEMBER 8, 2021

31, 2021, I sold PR 20/20 to Blue Cypress , a family of companies owned and led by Amith Nagarajan that is dedicated to building purpose-driven businesses. Note: Marketing AI Institute, which I split off as a separate company in January 2019, is not part of this acquisition. ). The Next Phase of Growth. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., From there, she moved to CarVal Investors, a unit of Cargill, before moving over to the mothership and eventually becoming a CCO for one of the biggest public or private companies in the world! Thomas in 2007-2008.

Marketing 60

Marketing Leadership Creativity Internal 60

Critical Mention

JUNE 12, 2018

The referee eventually made waves when he released his book in 2007. Takeaway: Rebuilding your company’s image can be tough, especially if it’s regarding poor treatment of staff. Publicizing new regulations, reviewing company culture and workers compensation or rebranding can help restore your company’s image in a major way.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

PR 20/20

JANUARY 14, 2021

As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries. Read more about what’s possible with HubSpot (and PR 20/20) here.

Technology 65

Technology Marketing Tools Google 65

Communications Conversations

JANUARY 2, 2020

In the meantime, I wanted to write. I don’t recall why or when I started on Twitter (Frank Strong reminded me in 2016 that I started with the tweet below in 2007), but I do recall the transformative effect it had on me. Wait, that might not be fair. Probably a bit of both, really. But, about what interested ME.

Social Media 78

Social Media Media LinkedIn Instagram 78

Critical Mention

JANUARY 3, 2019

While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. I was just enjoying the opportunity to write and speak about my experiences. Q: If you had the chance to prevent what happened and re-write your story, would you? .

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. The approach has served the company well. Its market cap is $14.3 billion, as of Oct. 15, 2020. HubSpot Ecosystem.

How To 59

How To Marketing Enterprise Data 59

Sword and the Script

MARCH 17, 2015

First, I went to work for (the now defunct) Vocus, the media database company, and one of a dozen or so companies that aggregate media contact information. They hated the company in a visceral way that defies the calm and impartiality that’s characteristic of journalism. WHY WOULD ANYONE WRITE A PITCH IN ALL CAPS?!

Pitching 60

Pitching SEO Media Relations Report 60

The Stalwart Blog

OCTOBER 23, 2015

Yes, the woman who introduced me to Twitter in 2007. It’s easy to garner a following when you’re Lena Dunham, but what about all the brands and companies out there looking for hard-won subscribers? I think we can apply a few of the same principles whether you’re Lenny Letter or Dave’s Dish (This is a made up company.

Software 60

Software Writing Instagram Corporate 60

PR 20/20

APRIL 1, 2021

Then, I found my path by doing the only thing I knew I was passionate about at the time—I began to write. We became HubSpot’s first agency partner in 2007, and then I wrote my first book, The Marketing Agency Blueprint, in 2011. Marketing AI Institute is a media, event and online education company. Visit www.MarketingAcademy.ai

Education 52

Education Marketing Conference Agriculture 52

Norton's Notes

MARCH 21, 2017

Can you tell us a little bit about yourself and what made you start writing your blog? My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007.

Interviews 35

Interviews Writing Blogging Social Media 35

wiredPRworks

NOVEMBER 23, 2016

To help you do that, here’s a refresh of a Thanksgiving PR post originally published in 2007. Thanksgiving is a great time to think big and write a personal note to authors, bloggers, company presidents and yes, your mom and dad for the good things in your life. But, you don’t have to be a resident to count your blessings.

LinkedIn 40

LinkedIn Local Social Media Leadership 40

Practical Law Construction

JULY 19, 2022

When I was looking at the list of TCC cases to find something to write about this week, my first thought was Adrian Williamson QC’s judgment in FTH Ltd v Varis Developments Ltd , where he refused to grant summary judgment to enforce an adjudicator’s decision due to the claimant’s company voluntary administration (CVA).

Construction 52

Construction Transportation System Healthcare 52

PRSay

FEBRUARY 27, 2017

Many of us enjoy the variety of responsibilities, writing, fast career trajectory, constant evolution of tools, and working around tight deadlines. Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. PR is a great career field.

Conference 60

Conference Education Public Affairs Television 60

David PR Group

DECEMBER 20, 2016

Since writing my book How to Protect (Or Destroy) Your Reputation Online, I have met many interesting authors and interviewed a number of them for my blog. The New Rules of Marketing and PR by David Meerman Scott, first published in 2007, remains one of the top books about the industry. In alphabetical order: All About Them.

Reputation 40

Reputation Meeting Financial Company 40

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content.

Blogging 28

Blogging Writing Advertising Advertising 28

ZudePR

SEPTEMBER 8, 2015

Not spammy 300-600-worders but 1500-word+ writings of real value (yes, I know there’s a degree of enlightened self-interest for the author, but the wisdom they impart is worth the minor commercialism). Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. There, I said it. Why you say?

Blogging 75

Blogging Print System Sports 75

Bad Pitch Blog

MAY 30, 2007

Read this poorly thought out way whereby a member of a not inconsiderable PR firm tried to steal business from me by writing the client outright (and she was aware they had a firm already doing a fine job). Nothing about this email demonstrates that you cared enough to learn anything about our company before reaching out. Oh, please.

Pharmaceuticals 40

Pharmaceuticals Creativity Web Company 40

Bad Pitch Blog

APRIL 2, 2007

Subject: Valpak and COMPANY Create Custom Marketing Program Contact: NAME, TITLE PARENT COMPANY Phone, Fax, E-mail Valpak and COMPANY Create Custom Marketing Program Valpak, North America ’s leading cooperative direct mail company, and COMPANY, a growing COMPANY-TYPE with over 250 locations have formed a new marketing partnership.

Local 40

Local Pitching Advertising Advertising 40

Bad Pitch Blog

JUNE 25, 2007

Something got us thinking: “Does anyone read what they write?!” Subject: Briefing Request: NEW NAME (formerly OLD NAME) Event ProcessingDate: Jun 7, 2007 10:00 PM Saul, NEW NAME (formerly OLD NAME), a new venture-backed start-up based in Silicon Valley, will be launching an innovative event processing solution on June 25th.

Pitching 40

Pitching Enterprise Analysis Data 40

Maxim Behar

MARCH 12, 2024

Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story. Even though it started much earlier, most of this transformation of social media and the social web occurred in 2007–2008. Sure it can!

Ethics 64

Ethics Social Media Local Corporate 64

Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? It specializes in web marketing solutions for mid- to large-sized companies around the world. Who: Joe Pulizzi, a leading evangelist for content marketing, founded the Content Marketing Institute (CMI) in 2007. Do you want to be better organized in your blogging?

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Ethical Voices

JANUARY 22, 2024

I wrote a program back in 2007 that I started using as a means to help our clients understand why the important investment in trust pays off, not only in the short term but in the long term. Stephen Covey and the seven Habits of Highly Effective People write about the emotional bank account. That is a great individual roadmap.

Ethics 77

Ethics How To Training Employee 77

Maxim Behar

NOVEMBER 15, 2023

Then I started making a newspaper in the director's office at the company and selling it in the neighborhood for 2 cents. Most people who work in my company are under 30 years old. Yes, a company can be wrong about something, and they call me and ask me how to fix that crisis because they made a mistake. I chose 25 recipes.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Ethical Voices

AUGUST 21, 2023

As I always tell folks, you don’t want to be the legal case, because it tends to be the expensive one for you as a company. When I was on day one in the Ministry of Defense Press Office, this is 2006, 2007 or so, the height of the Afghan and Iraq Wars at the time. And is that gathering too much information? Almost certainly not.

Agency 80

Agency Publicity Ethics Analysis 80

Waxing UnLyrical

SEPTEMBER 27, 2010

I became a victim of AT&T upon the release of the original iPhone in June 2007. I was just pissed off and decided to write about it. I’m also in the entertainment industry and enjoy tweaking the nipple of large multi-national telecom companies that annoy me on a daily, if not hourly basis. I’m many things.

Wireless 74

Wireless Twitter Writing Measurement 74

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 83

Financial Industry Report Insurance 83

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. “Writing makes me aware. Start a blog because you love to write. Me in Glasgow, Scotland ; him in Sydney.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

Measurement 103

Measurement Education Facebook Course 103

Bad Pitch Blog

APRIL 20, 2008

The man who is fodder for everyone (deservedly so) once said: “Never talk when you can nod and never nod when you can wink and never write an email because it''s death.” I just finished a year of writing a book, “2011: Trendspotting” (see www.Laermer.com for more), in which I discuss email slowly becoming death for communicators.

System 40

System Writing Web Advertising 40

Cision

MAY 7, 2015

An ardent entrepreneur, Sandra has spent the last 20 years helping technology, healthcare and professional services companies achieve their communications goals. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. It was a risk that paid off in spades for us.

Social Media 120

Social Media Video Agency Healthcare 120

David PR Group

JULY 21, 2014

Anyone can write a blog which is easily searchable and findable. Every SEO company would write “press releases” which said virtually nothing and distribute them to “article farm” websites that published them. Part of the beauty of the Internet is that it democratized marketing. The story drove it to wider circulation.

Storytelling 80

Storytelling Marketing Viral Energy 80