Expert insights. Personalized for you.
Film and TV are two great places to find helpful and interesting takes on public relations and media. In one memorable scene, McGill is filming an ad at a billboard he recently bought near a New Mexico highway. The film follows Weiner as he (unsuccessfully) mounts a comeback and tries to restore his tarnished image years after he was found to be sexting underage women on multiple occasions, and then lying about it. MORE
Since 1887, Groundhog Day has aimed to inject fun and folklore into winter’s cold, dark days. It if it weren’t for the suspense that surrounds the predictive power of Punxsutawney Phil and his shadow—or the perennial photo opportunity it provides news organizations each year—it’s doubtful we’d give the groundhog much thought. MORE
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming. Over the past few years, we have seen video become one of the most powerful ways of reaching an audience. MORE
The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite MORE
Heart It was been reported that Prince Harry and Meghan Markle will appear on camera in a new Netflix series. Prince Harry and Meghan Markle will reportedly feature in a new reality series that will show a ‘glimpse into their lives’ The couple are thought to have signed a £112million deal with the streaming service, where it was originally thought they would work behind-the-scenes – but a new report from The Sun has claimed that they will also feature on screen. MORE
That’s the question behind a new film, starring James Franco and Seth Rogen, surrounding the apocryphal story of how the “best worst movie ever made” came into being. Only later did the marketing team pivot to embrace the film’s comically bad storytelling. Despite comically low returns after the film debuted, the cryptic Wiseau now makes a comfortable living from his cult classic. Here are a few PR lessons from the film’s phoenix-like rise: 1. MORE
The post Videos are a must-have—a film school degree is not appeared first on PR Daily Join this virtual summit to learn how to drive ROI through video even with limited experience. You didn’t study video production—but you’re still expected to create engaging videos for your campaigns. Don’t head back to school just yet. During The 2019 Video Virtual Summit, taking place noon to 3:15 p.m. MORE
However, appearing at the ultra-conservative Bob Jones University in South Carolina, Cruz was asked about a former erotic-film actress who appeared in one of his ads. It happened that one of the actresses had a more colorful film history than we were aware,” Cruz said. He later added, “She came and auditioned, and we did not realize her film history. Presidential candidates are spicing up tactics to capture people’s attention, but a recent ad from Sen. MORE
The film industry is one of the most challenging to secure coverage in. To get the coverage you deserve, you need to have the best contacts and an in-depth media list of film journalists. However, building a list of film journalists can be a complex and time-consuming task. MORE
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming. Over the past few years, we have seen video become one of the most powerful ways of reaching an audience. MORE
A statement from the company swears off any future affiliation with Neeson or his films: PARA USA regrets its decision to provide firearms for use in the film “Taken 3.” While the film itself is entertaining, comments made by its Irish-born star during press junkets reflect a cultural and factual ignorance that undermines support of the Second Amendment and American liberties. MORE
Many communicators are film buffs. If you’re one, you’ll agree that finding a film that can entertain you while teaching you industry lessons is like hitting the jackpot. Spotlight”—the film about reporters at The Boston Globe who broke the story on misconduct in the Catholic Church—recently won the Academy Award for Best Picture. Its popularity got me thinking of other must-watch films for PR and marketing pros. In this film, Diane Keaton proves you can have it all. MORE
More than 148,000 people have signed a Change.org petition to remove the film from Netflix. Originally titled “Mignonnes,” the project premiered earlier this year at the Sundance Film Festival , where it won a jury award for directing. MORE
The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson The Oscars are finally (almost) here! Every year I look forward to the glitz and glamour of Hollywood’s star-studded event. MORE
One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. Her film takes a raw look a foster care system that stops supporting kids at a certain age. Q) That’s a lot to pack into a film. MORE
A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of an over-excited cow. Pulp Fiction received the full force of Gallic baying as have most of Lars Von Trier’s films. This year the honour falls on Okja, not so much for the film itself as who is distributing it. As soon as the name of the film’s backer and distributor came on the screen the roars predictably erupted. MORE
In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. After the film shoot, I reached out to Ashley and her producer, Lea-Ann Berst, to let them know I had some free time and would be happy to help with anything that would benefit the film. MORE
That, they say, is not what their client is getting from the new film, Patriot’s Day. According to the attorneys, the film portrays their client in a very negative light, inferring she had prior knowledge … READ MORE ». The post Wahlberg’s film angers bomber’s widow appeared first on 5WPR CEO Ronn Torossian Founder's Blog. MORE
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. MORE
The post Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity appeared first on PR Daily. MORE
The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam. What I learnt there translates beautifully to the UK – after all, the art of communication is […]. MORE
I have a new piece up at Edelman.Com inspired by the excellent short film Scattered. [Do] io9.com called the subject of this haunting short film “ the worst crime you never imagined.”. Well, before I get into what this means for communicators (and inevitably convey spoilers), take a short break in your day and watch the eleven-minute film. Go check out the film and read my take on Edelman.Com or my LinkedIn. MORE
In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent […]. Featured Media Relations Disney Disney Bans LA Times Disney Film Reviews Disney Films Glenn Whipp LA Times LA Times Blacklisted Madeleine Norris MORE
to stream 2021 films alongside theater releases. 25—and will do the same for its entire slate of 2021 films. Unlike Disney+, the films will be available for their first month of release to HBO Max subscribers in the United States without extra fees. Also: McKinsey & Co. MORE
The Times (Main), 23/05/2017, p.21, Jack Malvern. One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000. link]. Mark Comments MORE
The Sun PRINCE Harry and Meghan have agreed to be filmed for a fly-on-the-wall reality series. It had been thought that a £112million Netflix deal would have them work only behind the camera — but a source said Meghan wants the world to see the “real her”. They added: “It will be tasteful. They want to give people a glimpse into their lives.” The Sussexes moved to the US after moaning about alleged media intrusion. MORE
In an effort to motivate its “code monkeys”—a term I’m sure its programmers and developers adore—Alibaba sought to hire someone with “physical characteristics similar to adult film star Sora Aoi,” according to Bloomberg. The ad has been changed to call for someone with “the feminine features of Song Hye-kyo, a South Korean actress who has starred in television dramas and films,” according to Bloomberg. MORE
Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn.". Certainly, those words can be applied to many sectors of life—and business. Let's consider their value for one area in particular: movies, especially movies from The Walt Disney Co. Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing. The movies are pretty "involving,” to say the least. Look at how “ Finding Dory” has been killing its box office competition. MORE
In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. After the film shoot, I reached out to Ashley and her producer, Lea-Ann Berst, to let them know I had some free time and would be happy to help with anything that would benefit the film. MORE
This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. Content marketing is one of the hottest topics in marketing communications and public relations. MORE
Classic holiday films, such as “A Christmas Carol” and “It’s a Wonderful Life,” contain abundant lessons. These films deliver moral insights, such as the transformative power of giving and good will toward other people, but there are also heart-warming lessons for marketers lurking beneath the surface of holiday classics. That’s one lesson from the film for marketing pros: Do your paperwork. The film itself carries another message for marketers. MORE
Disney, Universal and more release films digitally. has released “Frozen 2” on its streaming platform, Disney+, three months early, and starting today, Universal Studios is releasing on digital platforms its films that are still in theaters, including “The Invisible Man,” “Emma,” Trolls World Tour” and “The Hunt.”. are following suit by releasing films including “The Way Back,” “I Still Believe” and more to digital on-demand platforms early. MORE
Sesame Workshop is claiming trademark infringement for the film’s creators using the slogan: “No sesame. The film, which stars Melissa McCarthy and a slew of puppets, is an R-rated comedy that takes a sharp departure from Sesame’s show for children. Even the film’s trailer. The Happytime Murders” delivered a response to the lawsuit that kept true to the film’s voice: via puppet. MORE
Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Is this important? It is if. Read More › Uncategorized Filmmaker workshop PR pr for filmmakers PR workshops top pr firm los angeles MORE
Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. But with all but essential travel banned for the foreseeable future, it’s no longer going to be possible to get the professionals in to film your subject face to face. Film in landscape. MORE
I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Generally I’ll be contacted by filmmakers once their film has been shot and locked, often a week before the first screening. MORE
Film Related Topics Prowly
FEBRUARY 24, 2021
The film industry is one of the most challenging to secure coverage in. To get the coverage you deserve, you need to have the best contacts and an in-depth media list of film journalists. However, building a list of film journalists can be a complex and time-consuming task.
ImPRessions - Crenshaw Communications
NOVEMBER 10, 2016
Film and TV are two great places to find helpful and interesting takes on public relations and media. In one memorable scene, McGill is filming an ad at a billboard he recently bought near a New Mexico highway. The film follows Weiner as he (unsuccessfully) mounts a comeback and tries to restore his tarnished image years after he was found to be sexting underage women on multiple occasions, and then lying about it.
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Ronn Torossian
DECEMBER 28, 2016
That, they say, is not what their client is getting from the new film, Patriot’s Day. According to the attorneys, the film portrays their client in a very negative light, inferring she had prior knowledge … READ MORE ». The post Wahlberg’s film angers bomber’s widow appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Reputation Us
FEBRUARY 20, 2015
The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson The Oscars are finally (almost) here! Every year I look forward to the glitz and glamour of Hollywood’s star-studded event.
Awario
AUGUST 27, 2020
The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite
PR Expanded
JUNE 10, 2015
In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. After the film shoot, I reached out to Ashley and her producer, Lea-Ann Berst, to let them know I had some free time and would be happy to help with anything that would benefit the film.
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PR Daily
APRIL 6, 2016
Many communicators are film buffs. If you’re one, you’ll agree that finding a film that can entertain you while teaching you industry lessons is like hitting the jackpot. Spotlight”—the film about reporters at The Boston Globe who broke the story on misconduct in the Catholic Church—recently won the Academy Award for Best Picture. Its popularity got me thinking of other must-watch films for PR and marketing pros. In this film, Diane Keaton proves you can have it all.
PR Daily
AUGUST 4, 2020
The post Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity appeared first on PR Daily.
PR Daily
DECEMBER 21, 2015
Classic holiday films, such as “A Christmas Carol” and “It’s a Wonderful Life,” contain abundant lessons. These films deliver moral insights, such as the transformative power of giving and good will toward other people, but there are also heart-warming lessons for marketers lurking beneath the surface of holiday classics. That’s one lesson from the film for marketing pros: Do your paperwork. The film itself carries another message for marketers.
Muck Rack
MAY 6, 2019
Key takeaways from the Brand Film Festival Workshop
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PR Daily
JULY 22, 2016
Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn.". Certainly, those words can be applied to many sectors of life—and business. Let's consider their value for one area in particular: movies, especially movies from The Walt Disney Co. Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing. The movies are pretty "involving,” to say the least. Look at how “ Finding Dory” has been killing its box office competition.
|
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Prohibition
APRIL 15, 2020
Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. But with all but essential travel banned for the foreseeable future, it’s no longer going to be possible to get the professionals in to film your subject face to face. Film in landscape.
PR Daily
AUGUST 21, 2020
More than 148,000 people have signed a Change.org petition to remove the film from Netflix. Originally titled “Mignonnes,” the project premiered earlier this year at the Sundance Film Festival , where it won a jury award for directing.
PR Daily
JUNE 27, 2019
The post Videos are a must-have—a film school degree is not appeared first on PR Daily Join this virtual summit to learn how to drive ROI through video even with limited experience. You didn’t study video production—but you’re still expected to create engaging videos for your campaigns. Don’t head back to school just yet. During The 2019 Video Virtual Summit, taking place noon to 3:15 p.m.
PR Daily
DECEMBER 4, 2020
to stream 2021 films alongside theater releases. 25—and will do the same for its entire slate of 2021 films. Unlike Disney+, the films will be available for their first month of release to HBO Max subscribers in the United States without extra fees. Also: McKinsey & Co.
Mora Communications
AUGUST 3, 2016
I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Generally I’ll be contacted by filmmakers once their film has been shot and locked, often a week before the first screening.
Mark My Words
SEPTEMBER 28, 2020
Heart It was been reported that Prince Harry and Meghan Markle will appear on camera in a new Netflix series. Prince Harry and Meghan Markle will reportedly feature in a new reality series that will show a ‘glimpse into their lives’ The couple are thought to have signed a £112million deal with the streaming service, where it was originally thought they would work behind-the-scenes – but a new report from The Sun has claimed that they will also feature on screen.
PR Daily
NOVEMBER 27, 2017
That’s the question behind a new film, starring James Franco and Seth Rogen, surrounding the apocryphal story of how the “best worst movie ever made” came into being. Only later did the marketing team pivot to embrace the film’s comically bad storytelling. Despite comically low returns after the film debuted, the cryptic Wiseau now makes a comfortable living from his cult classic. Here are a few PR lessons from the film’s phoenix-like rise: 1.
Stuart Bruce
SEPTEMBER 23, 2015
This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. Content marketing is one of the hottest topics in marketing communications and public relations.
PR Daily
MAY 30, 2018
Sesame Workshop is claiming trademark infringement for the film’s creators using the slogan: “No sesame. The film, which stars Melissa McCarthy and a slew of puppets, is an R-rated comedy that takes a sharp departure from Sesame’s show for children. Even the film’s trailer. The Happytime Murders” delivered a response to the lawsuit that kept true to the film’s voice: via puppet.
PR Daily
FEBRUARY 15, 2016
However, appearing at the ultra-conservative Bob Jones University in South Carolina, Cruz was asked about a former erotic-film actress who appeared in one of his ads. It happened that one of the actresses had a more colorful film history than we were aware,” Cruz said. He later added, “She came and auditioned, and we did not realize her film history. Presidential candidates are spicing up tactics to capture people’s attention, but a recent ad from Sen.
PR Daily
FEBRUARY 2, 2016
Since 1887, Groundhog Day has aimed to inject fun and folklore into winter’s cold, dark days. It if it weren’t for the suspense that surrounds the predictive power of Punxsutawney Phil and his shadow—or the perennial photo opportunity it provides news organizations each year—it’s doubtful we’d give the groundhog much thought.
PR Daily
JANUARY 20, 2015
A statement from the company swears off any future affiliation with Neeson or his films: PARA USA regrets its decision to provide firearms for use in the film “Taken 3.” While the film itself is entertaining, comments made by its Irish-born star during press junkets reflect a cultural and factual ignorance that undermines support of the Second Amendment and American liberties.
Mark My Words
SEPTEMBER 28, 2020
The Sun PRINCE Harry and Meghan have agreed to be filmed for a fly-on-the-wall reality series. It had been thought that a £112million Netflix deal would have them work only behind the camera — but a source said Meghan wants the world to see the “real her”. They added: “It will be tasteful. They want to give people a glimpse into their lives.” The Sussexes moved to the US after moaning about alleged media intrusion.
PR Daily
MAY 4, 2015
In an effort to motivate its “code monkeys”—a term I’m sure its programmers and developers adore—Alibaba sought to hire someone with “physical characteristics similar to adult film star Sora Aoi,” according to Bloomberg. The ad has been changed to call for someone with “the feminine features of Song Hye-kyo, a South Korean actress who has starred in television dramas and films,” according to Bloomberg.
PR Expanded
JUNE 10, 2015
In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. After the film shoot, I reached out to Ashley and her producer, Lea-Ann Berst, to let them know I had some free time and would be happy to help with anything that would benefit the film.
Mark My Words
MAY 23, 2017
The Times (Main), 23/05/2017, p.21, Jack Malvern. One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000. link]. Mark Comments
Mark My Words
MAY 23, 2017
The Times, 23.05.17. Read Here. Mark Comments
Mora Communications
AUGUST 11, 2014
Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Is this important? It is if. Read More › Uncategorized Filmmaker workshop PR pr for filmmakers PR workshops top pr firm los angeles
Prohibition
OCTOBER 28, 2019
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming. Over the past few years, we have seen video become one of the most powerful ways of reaching an audience.
Prohibition
OCTOBER 27, 2019
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. In what has been one of Prohibition’s biggest productions to date, we were involved with brainstorming the concept, scouting locations, finding models, wardrobe styling and filming. Over the past few years, we have seen video become one of the most powerful ways of reaching an audience.
PR in High Definition
FEBRUARY 19, 2015
The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam. What I learnt there translates beautifully to the UK – after all, the art of communication is […].
Mark My Words
MAY 19, 2017
A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of an over-excited cow. Pulp Fiction received the full force of Gallic baying as have most of Lars Von Trier’s films. This year the honour falls on Okja, not so much for the film itself as who is distributing it. As soon as the name of the film’s backer and distributor came on the screen the roars predictably erupted.
HMA Public Relations
NOVEMBER 10, 2017
In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent […]. Featured Media Relations Disney Disney Bans LA Times Disney Film Reviews Disney Films Glenn Whipp LA Times LA Times Blacklisted Madeleine Norris
PR Daily
MARCH 20, 2020
Disney, Universal and more release films digitally. has released “Frozen 2” on its streaming platform, Disney+, three months early, and starting today, Universal Studios is releasing on digital platforms its films that are still in theaters, including “The Invisible Man,” “Emma,” Trolls World Tour” and “The Hunt.”. are following suit by releasing films including “The Way Back,” “I Still Believe” and more to digital on-demand platforms early.
Ronn Torossian
AUGUST 31, 2020
Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films.
Where the Fishermen Ain't
OCTOBER 3, 2014
I have a new piece up at Edelman.Com inspired by the excellent short film Scattered. [Do] io9.com called the subject of this haunting short film “ the worst crime you never imagined.”. Well, before I get into what this means for communicators (and inevitably convey spoilers), take a short break in your day and watch the eleven-minute film. Go check out the film and read my take on Edelman.Com or my LinkedIn.
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