INDUSTRY INSIGHTS YOUR PEERS ARE READING
Film and TV are two great places to find helpful and interesting takes on public relations and media. In one memorable scene, McGill is filming an ad at a billboard he recently bought near a New Mexico highway. MORE
Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. Technology is there to serve the body and not to confuse the brain or take its role. MORE
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. MORE
Since 1887, Groundhog Day has aimed to inject fun and folklore into winter’s cold, dark days. It if it weren’t for the suspense that surrounds the predictive power of Punxsutawney Phil and his shadow—or the perennial photo opportunity it provides news organizations each year—it’s doubtful we’d give the groundhog much thought. MORE
That’s the question behind a new film, starring James Franco and Seth Rogen, surrounding the apocryphal story of how the “best worst movie ever made” came into being. Only later did the marketing team pivot to embrace the film’s comically bad storytelling. MORE
Ed Sheeran poses in a ginger mullet wig as he films new video. iThe Scottish Sun. Music industry guru Mark Borkowski said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays”. Read full article here: [link]. Mark Comments MORE
The post Videos are a must-have—a film school degree is not appeared first on PR Daily Join this virtual summit to learn how to drive ROI through video even with limited experience. You didn’t study video production—but you’re still expected to create engaging videos for your campaigns. MORE
However, appearing at the ultra-conservative Bob Jones University in South Carolina, Cruz was asked about a former erotic-film actress who appeared in one of his ads. It happened that one of the actresses had a more colorful film history than we were aware,” Cruz said. MORE
The film was number two at the box office, just behind Fifty Shades Freed. If you were a kid who begged your parents to take you to the movie, you likely laughed the way through Peter and his pals playing pranks on the annoying human characters in the film. MORE
A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Not only did this blog post help to broaden the reach of the film, it demonstrated the true camaraderie of women supporting women. MORE
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. MORE
A statement from the company swears off any future affiliation with Neeson or his films: PARA USA regrets its decision to provide firearms for use in the film “Taken 3.” Liam Neeson has had the type of career resurgence that many actors of a certain age can only dream about. MORE
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins. The film also had the largest opening day in United States history, grabbing roughly $156.7 MORE
Many communicators are film buffs. If you’re one, you’ll agree that finding a film that can entertain you while teaching you industry lessons is like hitting the jackpot. Its popularity got me thinking of other must-watch films for PR and marketing pros. MORE
Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. MORE
The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson The Oscars are finally (almost) here! MORE
One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. MORE
A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of an over-excited cow. Pulp Fiction received the full force of Gallic baying as have most of Lars Von Trier’s films. MORE
MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. MORE
In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. MORE
That, they say, is not what their client is getting from the new film, Patriot’s Day. According to the attorneys, the film portrays their client in a very negative light, inferring she had prior knowledge … READ MORE ». MORE
But the content they’re consuming isn’t strictly new—nearly half of new video game releases are part of existing franchises, reports Game Informer, and 1 in 3 new film releases are based on existing properties, according […]. The market for content is booming, as U.S. MORE
The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. MORE
Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. The most ostentatious sponsor of all is Mercedes-Benz, whose vehicles play a leading role in the film. MORE
I have a new piece up at Edelman.Com inspired by the excellent short film Scattered. [Do] io9.com called the subject of this haunting short film “ the worst crime you never imagined.”. Go check out the film and read my take on Edelman.Com or my LinkedIn. MORE
In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent […]. MORE
The Times (Main), 23/05/2017, p.21, Jack Malvern. One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000. link]. Mark Comments MORE
In an effort to motivate its “code monkeys”—a term I’m sure its programmers and developers adore—Alibaba sought to hire someone with “physical characteristics similar to adult film star Sora Aoi,” according to Bloomberg. MORE
I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn.". Certainly, those words can be applied to many sectors of life—and business. Let's consider their value for one area in particular: movies, especially movies from The Walt Disney Co. Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing. The movies are pretty "involving,” to say the least. Look at how “ Finding Dory” has been killing its box office competition. MORE
In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. MORE
Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time. MORE
This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. MORE
Classic holiday films, such as “A Christmas Carol” and “It’s a Wonderful Life,” contain abundant lessons. That’s one lesson from the film for marketing pros: Do your paperwork. The film itself carries another message for marketers. MORE
Sesame Workshop is claiming trademark infringement for the film’s creators using the slogan: “No sesame. The film, which stars Melissa McCarthy and a slew of puppets, is an R-rated comedy that takes a sharp departure from Sesame’s show for children. Even the film’s trailer. MORE
Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Is this important? It is if. Read More › Uncategorized Filmmaker workshop PR pr for filmmakers PR workshops top pr firm los angeles MORE
George Eastman revolutionized photography when he invented dry, rolled film and the portable, hand-held Kodak ® camera in 1888. Edwin Herbert Land built off Eastman’s accomplishments with rolled film to advance photography even farther. MORE
Despite the threats of international violence, Sony released the film in a handful of theaters and online, to the approval of free-speech advocates. Here are three PR lessons from the film''s release: 1. A film about the most secretive nation in the world? MORE
I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. MORE
Film Related Topics ImPRessions - Crenshaw Communications
NOVEMBER 10, 2016
Film and TV are two great places to find helpful and interesting takes on public relations and media. In one memorable scene, McGill is filming an ad at a billboard he recently bought near a New Mexico highway.
Ronn Torossian
DECEMBER 28, 2016
That, they say, is not what their client is getting from the new film, Patriot’s Day. According to the attorneys, the film portrays their client in a very negative light, inferring she had prior knowledge … READ MORE ».
Reputation Us
FEBRUARY 20, 2015
The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson The Oscars are finally (almost) here!
PR Daily
APRIL 6, 2016
Many communicators are film buffs. If you’re one, you’ll agree that finding a film that can entertain you while teaching you industry lessons is like hitting the jackpot. Its popularity got me thinking of other must-watch films for PR and marketing pros.
PR Daily
JUNE 27, 2019
The post Videos are a must-have—a film school degree is not appeared first on PR Daily Join this virtual summit to learn how to drive ROI through video even with limited experience. You didn’t study video production—but you’re still expected to create engaging videos for your campaigns.
Ishmael's Corner
APRIL 7, 2015
One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.
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PR Daily
DECEMBER 21, 2015
Classic holiday films, such as “A Christmas Carol” and “It’s a Wonderful Life,” contain abundant lessons. That’s one lesson from the film for marketing pros: Do your paperwork. The film itself carries another message for marketers.
Muck Rack
MAY 6, 2019
Key takeaways from the Brand Film Festival Workshop
Prohibition
OCTOBER 28, 2019
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.
Prohibition
OCTOBER 27, 2019
Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values.
PR Daily
JULY 22, 2016
Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn.". Certainly, those words can be applied to many sectors of life—and business. Let's consider their value for one area in particular: movies, especially movies from The Walt Disney Co. Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing. The movies are pretty "involving,” to say the least. Look at how “ Finding Dory” has been killing its box office competition.
|
|
PR Daily
MAY 30, 2018
Sesame Workshop is claiming trademark infringement for the film’s creators using the slogan: “No sesame. The film, which stars Melissa McCarthy and a slew of puppets, is an R-rated comedy that takes a sharp departure from Sesame’s show for children. Even the film’s trailer.
Mora Communications
AUGUST 3, 2016
I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting.
PR Daily
FEBRUARY 15, 2016
However, appearing at the ultra-conservative Bob Jones University in South Carolina, Cruz was asked about a former erotic-film actress who appeared in one of his ads. It happened that one of the actresses had a more colorful film history than we were aware,” Cruz said.
Stuart Bruce
SEPTEMBER 23, 2015
This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.
PR Daily
JANUARY 20, 2015
A statement from the company swears off any future affiliation with Neeson or his films: PARA USA regrets its decision to provide firearms for use in the film “Taken 3.” Liam Neeson has had the type of career resurgence that many actors of a certain age can only dream about.
PR Daily
MAY 4, 2015
In an effort to motivate its “code monkeys”—a term I’m sure its programmers and developers adore—Alibaba sought to hire someone with “physical characteristics similar to adult film star Sora Aoi,” according to Bloomberg.
PR Daily
NOVEMBER 27, 2017
That’s the question behind a new film, starring James Franco and Seth Rogen, surrounding the apocryphal story of how the “best worst movie ever made” came into being. Only later did the marketing team pivot to embrace the film’s comically bad storytelling.
PR Expanded
JUNE 10, 2015
In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria.
PR in High Definition
FEBRUARY 19, 2015
The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview.
PR Daily
FEBRUARY 2, 2016
Since 1887, Groundhog Day has aimed to inject fun and folklore into winter’s cold, dark days. It if it weren’t for the suspense that surrounds the predictive power of Punxsutawney Phil and his shadow—or the perennial photo opportunity it provides news organizations each year—it’s doubtful we’d give the groundhog much thought.
Mark My Words
MAY 23, 2017
The Times (Main), 23/05/2017, p.21, Jack Malvern. One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000. link]. Mark Comments
Mark My Words
MAY 23, 2017
The Times, 23.05.17. Read Here. Mark Comments
Mora Communications
AUGUST 11, 2014
Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Is this important? It is if. Read More › Uncategorized Filmmaker workshop PR pr for filmmakers PR workshops top pr firm los angeles
Mark My Words
MAY 19, 2017
A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of an over-excited cow. Pulp Fiction received the full force of Gallic baying as have most of Lars Von Trier’s films.
HMA Public Relations
NOVEMBER 10, 2017
In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent […].
Where the Fishermen Ain't
OCTOBER 3, 2014
I have a new piece up at Edelman.Com inspired by the excellent short film Scattered. [Do] io9.com called the subject of this haunting short film “ the worst crime you never imagined.”. Go check out the film and read my take on Edelman.Com or my LinkedIn.
PR Expanded
NOVEMBER 8, 2015
A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Not only did this blog post help to broaden the reach of the film, it demonstrated the true camaraderie of women supporting women.
PR News
APRIL 25, 2019
Society is in an era of peak geekdom, wherein the plot twists of “Game of Thrones” dominate watercooler conversations, and eleven years of Marvel Studios superhero films (“the Infinity Saga”) produce four of the top-grossing films of all time.
Ronn Torossian
FEBRUARY 20, 2018
The film was number two at the box office, just behind Fifty Shades Freed. If you were a kid who begged your parents to take you to the movie, you likely laughed the way through Peter and his pals playing pranks on the annoying human characters in the film.
Ishmael's Corner
JUNE 8, 2015
I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
PR Daily
APRIL 29, 2019
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins. The film also had the largest opening day in United States history, grabbing roughly $156.7
The Stalwart Blog
JUNE 26, 2015
Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. The most ostentatious sponsor of all is Mercedes-Benz, whose vehicles play a leading role in the film.
Mark My Words
JULY 11, 2019
Ed Sheeran poses in a ginger mullet wig as he films new video. iThe Scottish Sun. Music industry guru Mark Borkowski said: “The man who was busking on the streets is now a man who is going to be a billionaire. Above all, this shows just how potent live music is nowadays”. Read full article here: [link]. Mark Comments
Prowly
OCTOBER 17, 2018
Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. Technology is there to serve the body and not to confuse the brain or take its role.
Agility PR Solutions
OCTOBER 16, 2019
But the content they’re consuming isn’t strictly new—nearly half of new video game releases are part of existing franchises, reports Game Informer, and 1 in 3 new film releases are based on existing properties, according […]. The market for content is booming, as U.S.
wiredPRworks
AUGUST 19, 2019
George Eastman revolutionized photography when he invented dry, rolled film and the portable, hand-held Kodak ® camera in 1888. Edwin Herbert Land built off Eastman’s accomplishments with rolled film to advance photography even farther.
Critical Mention
OCTOBER 27, 2018
MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York.
PR Daily
JANUARY 9, 2015
Despite the threats of international violence, Sony released the film in a handful of theaters and online, to the approval of free-speech advocates. Here are three PR lessons from the film''s release: 1. A film about the most secretive nation in the world?
ImPRessions - Crenshaw Communications
JANUARY 25, 2018
Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language.
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