Steve Barrett on PR

MAY 27, 2021

The work on display in PRWeek, Campaign and MM+M’s celebration of brand filmmaking is a testament to a format that is increasingly driving return on marketing and communications investment.

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Film Brand Branding Communications 126

Prohibition

APRIL 15, 2020

Whether it’s an internal message from a senior leader to employees or a video for social media explaining your company’s response to the current situation, there’s lots of reasons why you might need to film someone in your company talking to camera over the next few weeks. Film in landscape. Position yourself carefully.

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Film Leadership How To Video 62

The Resolution Blog

JUNE 1, 2023

The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. Due to its success ‘Secret Cinema’ isn’t so secret anymore. The magic of the immersive performances has led to a cult following.

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Film Company 293

Muck Rack

MAY 6, 2019

Key takeaways from the Brand Film Festival Workshop

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Film Brand Branding 74

Reputation Us

FEBRUARY 20, 2015

The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson' This year, I had the privilege of […].

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Film Hotels Storytelling Blogging 60

Buzzstream

FEBRUARY 27, 2024

Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet. We were only interested in the results out of Florida (naturally), so here you go:” If we’d sent her a “Most Filmed-Locations Worldwide” media pitch, she’d have ignored it.

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Pitching Writing Film How To 83

Awario

AUGUST 27, 2020

The world of Tarantino movies is dark, witty, and complicated. We used the social media listening tool Awario to see which Tarantino picture is social media's favorite.

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Film Analysis Social Media Tools 97

Medianet Australia

APRIL 15, 2024

Eliza Janssen is a film journalist working in Melbourne. From a background in short fiction and screenwriting, Eliza was selected to participate in Melbourne International Film Festival's (MIFF) Critics Campus program in 2018, finding freelance review work and co-founding the film writing website Rough Cut.

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Film Interviews Writing Internal 52

Ishmael's Corner

APRIL 7, 2015

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner. A) No question.

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Film Internal International Storytelling 60

Mora Communications

AUGUST 3, 2016

I met with an independent filmmaker the other day about his PR needs for his upcoming film. Because he met with me to discuss launching a public relations campaign for his film six months before he will start shooting. I’ve been representing films for over two decades and believe me this is news. Why is that news?

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Film Internal International SEO 40

PRSay

MARCH 7, 2024

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

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Film Marketing Sports Hotels 118

Ronn Torossian

AUGUST 31, 2020

Fans of the 1960s version of Batman, as well as the over-the-top theatrical nature of the 80s and 90s films, may have wished for a return to the comic fun of those earlier films. Still, Batman’s newly-released trailer, starring Robert Pattinson, is not moving the franchise in that direction. Based on the trailer, it appears […].

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Film Agency Strategy 195

Prohibition

OCTOBER 28, 2019

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. The shoot took place at a stunning grade II* listed building called Birdsall House , located in North Yorkshire.

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Film Brand Branding Video 48

Deirdre Breakenridge

JANUARY 27, 2020

It was the summer of 2015, and filming of this very important impact documentary was going as planned. Our team estimated we’d finish the film after another year of following characters and fine-tuning scenes. Our film came to light at a time when the Pioneers in Skirts topic, to many, was considered a non-issue. What’s Next?

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Film Marketing Nonprofit Education 252

Prohibition

OCTOBER 27, 2019

Earlier in 2019 we received a brief from Mappin & Webb to create a 2020 brand film that would communicate who the brand is to new customers, whilst still embracing the key brand values. The shoot took place at a stunning grade II* listed building called Birdsall House , located in North Yorkshire.

Film 48

Film Brand Branding Video 48

PRSay

AUGUST 30, 2023

The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.

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Brand Branding Film Insurance 129

Ronn Torossian

SEPTEMBER 27, 2021

The films […]. A very popular example of user-generated content dates back to 2005, when two people in lab coats began dropping Mentos into bottles of Diet Coke and began recording the results. The post User-generated content appeared first on.

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Film Advertising Advertising Video 195

Stuart Bruce

SEPTEMBER 23, 2015

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

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Film Content Marketing Case Study Marketing 60

PRSay

SEPTEMBER 13, 2022

Since then, Matlin has gone on to have her own successful career in movies and TV, winning an Academy Award for her role in the 1986 film “Children of a Lesser God” at age 21. She co-starred in the 2021 film “ CODA ,” the story of a deaf family with one child who hears. The movie earned three Academy Awards, including Best Picture.

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Film Television Community Interviews 148

Mindful Marketing

JANUARY 8, 2024

Steamboat Wille , the 1928 animated short film by Disney founder and namesake Walt Disney and animator/cartoonist Ub Iwerks , entered the public domain this past January 1, which means that after 95 years, the earliest version of Mickey Mouse is now “ free for all to copy, share, and build upon.” the Disney corporation.

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Film Creativity Video Enterprise 94

Mora Communications

AUGUST 11, 2014

Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Is this important? Read More › Uncategorized Filmmaker workshop PR pr for filmmakers PR workshops top pr firm los angeles'

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Film Social Media Media 76

Mark My Words

SEPTEMBER 28, 2020

The Sun PRINCE Harry and Meghan have agreed to be filmed for a fly-on-the-wall reality series. It had been thought that a £112million Netflix deal would have them work only behind the camera — but a source said Meghan wants the world to see the “real her”. They added: “It will be tasteful.

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Film Privacy Media 60

Ronn Torossian

JANUARY 4, 2021

After Walt Disney released the movie “Aladdin” in 1992, it became the highest-grossing film of the year thanks, in part, to its hit song, “A Whole New World.” A line from the song pretty much summarizes the current marketing sphere for B2B brands, “A whole new world with new horizons to pursue.” COVID-19 and technology […].

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B2B Film Technology Marketing 195

Flack's Revenge

AUGUST 4, 2022

He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette from his work in the film business. Brette Goldstein has cast over 50 films, five TV series, over 300 commercials, countless plays, seven pilot presentations, and various new media projects. Why you (gets to your special sauce)? Brette Goldstein.

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Film Media Training Enterprise Interviews 156

PRSay

MAY 4, 2022

CODA” became the first film with a predominantly deaf cast to win the honor while cast member Troy Kotsur was the first deaf male actor to win an Oscar. (Co-star Maria Monte de Rey, chair of the California Association of the Deaf Media Committee , moderated the panel that also featured Delbert Whetter , a film producer and consultant.

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Film Communications Media Interviews 150

Deirdre Breakenridge

JUNE 10, 2015

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. I have called reporters, created buzz for the film on social media, worked on media releases and much more.

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Film How To Journalism Writing 150

Deirdre Breakenridge

JUNE 10, 2015

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria. I have called reporters, created buzz for the film on social media, worked on media releases and much more.

Film 150

Film How To Journalism Writing 150

Mark My Words

AUGUST 5, 2023

The Sun PR guru Mark Borkowski questioned why publishers Penguin Random House sold it to them. He said: “The rights for this could have cost up to £3million. Although if it’s a best-seller, you wouldn’t be handing it to Harry and Meghan. There’s some amazing drama producers out there. Why would you give away a prize asset?

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Film 60

Agility PR Solutions

JANUARY 5, 2022

There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where qualifications in writing, editing, filming, and designing are essentials to the […]. The post Preparing for TikTok in 2022—3 tips for maximizing the platform appeared first on Agility PR Solutions.

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Film Study Social Media Writing 170

PR in High Definition

FEBRUARY 19, 2015

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. My background is teaching video skills to would-be journalists and bloggers in Vietnam. What I learnt there translates beautifully to the UK – after all, the art of communication is […].

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Film Interviews Video Digital PR 48

Steve Barrett on PR

MAY 5, 2017

From blockbuster action movies featuring famous Hollywood actors to moody thrillers directed by high-profile names such as Werner Herzog and Armando Bo, cinematic storytelling on behalf of brands has hit the big time.

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Storytelling Film Brand Branding 79

PR in High Definition

AUGUST 29, 2023

The self-titled film has grossed over $1bn, cementing director Greta Gerwig as the only woman in history to have directed a billion-dollar film and inspiring the portmanteau ‘ Barbillion ’. Yet, the film didn’t just manage to achieve this; it completely upended the public’s perception of what she represents.

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Reputation Film Course Engineering 62

Steve Barrett on PR

OCTOBER 5, 2018

Advertising Week proved a relevant opportunity to take the temperature of brand filmmaking and be inspired by great proponents of their craft.

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Film Brand Branding Advertising 68

5W PR

MAY 4, 2023

The brand used classic imagery and slogans from their past campaigns and incorporated them into new ads that ran across many platforms, including TV, digital, and social media Barbie: The upcoming Barbie film, based on the popular doll is being promoted with a nostalgia-filled marketing campaign.

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Film Marketing Consumer Fashion 88

Landis PR

MARCH 13, 2023

Whether it’s “All the President’s Men” or “The Devil Wears Prada,” these films capture the behind-the-scenes tenacity, courage and talent required to work in the ever-changing world of the media. While the film is largely fictional, there are some autobiographical elements to the story. It felt cathartic. (By

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Journalism Film Ethics Television 52

OnePitch

OCTOBER 3, 2023

She also directs and produces short films and documentaries that center on marginalized communities. Deanna Cuadra is a senior reporter from Employee Benefit News, where she covers healthcare, US policy and reform, challenges faced by women and parents in the workplace, and innovation in work, culture, and, leadership.

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Employee Healthcare Film Policies 86

5W PR

FEBRUARY 28, 2024

SXSW 2024 isn’t just a music festival, it’s a cultural vortex taking everyone into a whirlwind of film, tech, and interactive media. Future-proofing the company vision Dive into the latest tech trends , film innovations, and creative ideas, keeping the brand ahead of the curve.

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Brand Branding How To Film 78