PR Lessons From Top TV And Film

ImPRessions - Crenshaw Communications

Film and TV are two great places to find helpful and interesting takes on public relations and media. In one memorable scene, McGill is filming an ad at a billboard he recently bought near a New Mexico highway.

Film 263

Wahlberg’s film angers bomber’s widow

Ron Torossian

That, they say, is not what their client is getting from the new film, Patriot’s Day. According to the attorneys, the film portrays their client in a very negative light, inferring she had prior knowledge … READ MORE ».

Film 195

Oscar Nominated Films and Their PR Takeaways

LTPR

The post Oscar Nominated Films and Their PR Takeaways appeared first on LTPR. Uncategorized Birdman Boyhood business Differentiation Film Grand Budapest Hotel Movies Oscars PR public relations storytelling Takeaways Wes Anderson The Oscars are finally (almost) here!

Film 90

How to Make the Most of Every Opportunity

PR Expanded

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria.

Film 424

PR Professional Finds Her Way to the Cannes International Film Festival

Ishmael's Corner

One of our young account professionals, Melissa Lewelling, will be headed to the prestigious Cannes Film Festival next month. Out of literally thousands of films, her creation called “More Than a Number” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

Film 124

8 films for PR and marketing pros

PR Daily

Many communicators are film buffs. If you’re one, you’ll agree that finding a film that can entertain you while teaching you industry lessons is like hitting the jackpot. Its popularity got me thinking of other must-watch films for PR and marketing pros.

Film 124

5 marketing lessons from holiday films

PR Daily

Classic holiday films, such as “A Christmas Carol” and “It’s a Wonderful Life,” contain abundant lessons. That’s one lesson from the film for marketing pros: Do your paperwork. The film itself carries another message for marketers.

Film 124

The story of content: New documentary film on content marketing

Stuart Bruce

This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 111

Film’s creators respond to Sesame Street lawsuit via puppet lawyer

PR Daily

Sesame Workshop is claiming trademark infringement for the film’s creators using the slogan: “No sesame. The film, which stars Melissa McCarthy and a slew of puppets, is an R-rated comedy that takes a sharp departure from Sesame’s show for children. Even the film’s trailer.

Film 107

5 marketing takeaways from Disney films

PR Daily

Benjamin Franklin reputedly once said, "Tell me and I forget. Teach me and I remember. Involve me and I learn.". Certainly, those words can be applied to many sectors of life—and business. Let's consider their value for one area in particular: movies, especially movies from The Walt Disney Co. Related: 5 Magical Tips Walt Disney Can Teach Entrepreneurs About Marketing. The movies are pretty "involving,” to say the least. Look at how “ Finding Dory” has been killing its box office competition.

Film 95

How to Make the Most of Every Opportunity

PR Expanded

In March I heard about an opportunity to visit a film set for Pioneers in Skirts™ , a documentary about obstacles women still face in their careers. Before I arrived I researched the film and the director, Ashley Maria.

Film 208

8 steps to perfect your filming for PR video interviews

PR in High Definition

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview.

Film 91

Cruz campaign pulls commercial featuring adult film star

PR Daily

However, appearing at the ultra-conservative Bob Jones University in South Carolina, Cruz was asked about a former erotic-film actress who appeared in one of his ads. It happened that one of the actresses had a more colorful film history than we were aware,” Cruz said.

Film 106

After actor's comments, gun maker calls for boycott of Liam Neeson films

PR Daily

A statement from the company swears off any future affiliation with Neeson or his films: PARA USA regrets its decision to provide firearms for use in the film “Taken 3.” Liam Neeson has had the type of career resurgence that many actors of a certain age can only dream about.

Film 171

Alibaba apologizes for job ad seeking woman who looks like adult film star

PR Daily

In an effort to motivate its “code monkeys”—a term I’m sure its programmers and developers adore—Alibaba sought to hire someone with “physical characteristics similar to adult film star Sora Aoi,” according to Bloomberg.

Film 163

Who’s that girl muscling in on film premieres?

Mark My Words

The Times (Main), 23/05/2017, p.21, Jack Malvern. One agent in Los Angles told The Hollywood Reporter that people with the biggest followings were being paid “more than $500,000 a year” for endorsements and appearances. Mark Borkowski, a British PR agent, said that it was questionable whether brands were spending money wisely. “The costs are eye-watering. For example, there’s an ex-rugby player who charges £13,000. link]. Mark Comments

Film 60

Who’s that girl muscling in on film premieres?

Mark My Words

The Times, 23.05.17. Read Here. Mark Comments

Film 60

3 PR lessons from a film fiasco with a phoenix-like resurgence

PR Daily

That’s the question behind a new film, starring James Franco and Seth Rogen, surrounding the apocryphal story of how the “best worst movie ever made” came into being. Only later did the marketing team pivot to embrace the film’s comically bad storytelling.

Film 80

PR for Filmmakers Workshop, part of the AOF Film Festival

Mora Communications

Calling all Filmmakers: On August 26th I and my associate, Verena King (who will be focusing on social media), will be giving a PR for Filmmakers Workshop, a part of the AOF Film Festival. Is this important? It is if. Read More › Uncategorized Filmmaker workshop PR pr for filmmakers PR workshops top pr firm los angeles

Film 64

Marketing lessons from groundhogs—in the flesh and on film

PR Daily

Since 1887, Groundhog Day has aimed to inject fun and folklore into winter’s cold, dark days. It if it weren’t for the suspense that surrounds the predictive power of Punxsutawney Phil and his shadow—or the perennial photo opportunity it provides news organizations each year—it’s doubtful we’d give the groundhog much thought.

Film 95

Boo Netflix all you like, it’s here to stay

Mark My Words

A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of an over-excited cow. Pulp Fiction received the full force of Gallic baying as have most of Lars Von Trier’s films.

Film 78

LA Times Blacklisted by the Happiest Place on Earth

HMA Public Relations

In case you missed Friday’s tweetstorm from Los Angeles Times writer Glenn Whipp, Disney banned the newspaper from pre-screening all Disney films, including its most recent […].

Film 60

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Instead, the documentary makes the market – customers and prospective customers – the hero in the film, as it walks the audience through four high profile breaches. The company debuted the film at RSA, which is one of the most significant tradeshows in the industry.

At Edelman.Com: A World Without Authoritative Physical Media

Where the Fishermen Ain't

I have a new piece up at Edelman.Com inspired by the excellent short film Scattered. [Do] io9.com called the subject of this haunting short film “ the worst crime you never imagined.”. Go check out the film and read my take on Edelman.Com or my LinkedIn.

Film 28

How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

PR Expanded

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Not only did this blog post help to broaden the reach of the film, it demonstrated the true camaraderie of women supporting women.

Film 392

Sony apologizes for Peter Rabbit allergy scene

Ron Torossian

The film was number two at the box office, just behind Fifty Shades Freed. If you were a kid who begged your parents to take you to the movie, you likely laughed the way through Peter and his pals playing pranks on the annoying human characters in the film.

Film 195

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

I wrote a post in April mentioning that one of our young account professionals, Melissa Lewelling, was headed to the prestigious Cannes Film Festival. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

Film 78

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

MGM films staged a telekinetic surprise. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York.

Film 111

Golden Drum: Is Content More Important Than Technology?

Prowly

Content will become more and more important in terms of what it actually represents – thinks Dushan Drakalski, Creative and Film Director. Technology is there to serve the body and not to confuse the brain or take its role.

Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Our film of choice was Jurassic World, the fourth installment of the Jurassic franchise. The film was nothing special, high priced visual effects and a simple, formulaic storyline. The most ostentatious sponsor of all is Mercedes-Benz, whose vehicles play a leading role in the film.

What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language.

Film 170

How To Make People Better

HMA Public Relations

Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event. The post How To Make People Better appeared first on HMA Public Relations.

Film 61

How to avoid being baited in media interviews

HMA Public Relations

Sacha Baron Cohen chose to film an episode of his new show "Who is America" in Kingman, Ariz., but the news couldn't be worse. The post How to avoid being baited in media interviews appeared first on HMA Public Relations.

The Invincible Vince Papale

HMA Public Relations

The most recent Accelerent breakfast hosted Vince Papale, the former Philadelphia Eagles walk-on legend and the inspiration for the film “Invincible.”

Film 72

Academy’s new Oscar category aimed to boost ratings gets backlash instead

PR Daily

Here's what you need to know: - A new category is being designed around achievement in popular film. Those (in the case of films like Black Panther , say) those nerdy, nerdy eyeballs, and the rooting interests they represent. 2018: Oscar for Best Popular Film.

Film 114

To Break the Glass Ceiling, Simply Blow it Up Blockbuster Style

wiredPRworks

Cassandra Brooksbank is a commercial director currently in pre-production on her first action film, Thieves Die Alone. A 2017 study by the University of Southern California found leading female roles rarely drive the action in film. How can women break the glass ceiling?

Film 83

Why Lebron James is a PR Superstar

Critical Mention

One of the best examples of James’ showcasing his sense of humor was a spot he filmed with comedian Kevin Hart that revolved around the basketball player’s less-than-stellar golf swing.

Sports 143

Top 10 New York Times Arts & Culture Staff on Twitter

Cision

Scott – Co-Chief Film Critic – 120,974. This week, we highlight the top 10 New York Times arts and culture staff on Twitter ranked by follower count. Followers were pulled on September 1, 2017 and may change over time. Sopan Deb – Culture Reporter – 172,469.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. It takes time for writing and filming — and a strong, informed point of view.

SEO 212

Pure Marketing Genius: The Force Behind Star Wars

The Stalwart Blog

The film marks the seventh installment of the illustrious series and the first since Walt Disney Studios acquired Lucasfilm for $4 billion in 2012. As its release nears, buzz surrounding the film and reboot of the franchise, has been seemingly inescapable.

Film 89

3 PR lessons from 'The Interview'

PR Daily

Despite the threats of international violence, Sony released the film in a handful of theaters and online, to the approval of free-speech advocates. Here are three PR lessons from the film''s release: 1. A film about the most secretive nation in the world?

Infographic in support of DVD release appeals perfectly to movie’s audience

PR Daily

Fans of the films, and of the genre in general, would be drawn to an infographic that conveyed the body count in a creative manner that appealed to their love of horror. was consistent with the visual themes of the films. Infographics are everywhere.

Film 161

Lessons from Cannes on Communicating Ideas

Ishmael's Corner

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Every day I had the opportunity to meet aspiring filmmakers and marketers from all around the world in the Marché du Film.