Sat.Mar 30, 2024 - Fri.Apr 05, 2024

article thumbnail

The Intersection of Fintech and Public Relations

Ronn Torossian

The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new era focused on fintech. As this change unfolds, clear communication and trust become critical to success. This is where public relations steps in. Fintech PR plays a pivotal role in bridging […] The post The Intersection of Fintech and Public Relations appeared first on.

Publicity 150
article thumbnail

Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It’s a bit of an eclectic mix of announcements this month.

Reddit 177
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Art of Aging Gracefully: Lessons From an Over-50 Influencer with Adelina Winfield

PR for Anyone

Adelina Winfield is an artist, author, former fashion designer, mother and grandmother. She’s also the creator of Fly Granny BK, a highly active platform dedicated to highlighting the perks of aging and encouraging women over 50 to embrace and find positivity in their life changes. In this episode, Adelina shares her remarkable story, including growing up in Brooklyn, raising her two sons, jumping back into the world of dating after her divorce, and dealing with ageism within the fashion industr

Fashion 130
article thumbnail

A Quick PR Guide to US Presidential Elections 2024

Prowly

It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […] The post A Quick PR Guide to US Presidential Elections 2024 appeared first on Prowly Blog.

Trends 104
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

AI-powered cyberattacks are more sophisticated than ever—and leaders are unprepared for the new wave of threat vectors

Agility PR Solutions

Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable, finds new research from zero-trust and zero-knowledge cybersecurity software provider Keeper Security.

Software 106

More Trending

article thumbnail

The Ideal Length: How Many Words Should Your Press Release Be?

PR Fuel

As you grow your brand, promoting it and your products is vital for success. From pay-per-click and social media advertising to content and email marketing, you have plenty of options. However, in this digital era, there’s one powerful tool. Read More The post The Ideal Length: How Many Words Should Your Press Release Be? appeared first on eReleases.

article thumbnail

Introducing AI Assistant – the work buddy every PR practitioner needs

Prowly

We’re excited to introduce the first AI Assistant built specifically for public relations professionals. Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. Prowly’s AI Assistant offers a new way to do PR while you’re still in the […] The post Introducing AI Assistant – the work buddy every PR practitioner needs appeared first on Prowly Blog.

Training 104
article thumbnail

From monitoring to detection: The impact of secure AI on media relations

Agility PR Solutions

Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount. AI security stands guard at this critical juncture, fortifying against misinformation while enhancing accuracy.

article thumbnail

Five Reasons You Should Not Miss SAE WCX 2024

Bianchi Biz Blog

As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

NewsWhip awarded eleven G2 badges for Spring 2024

NewsWhip

This spring, we’re delighted to share that we’ve been awarded a total of eleven G2 badges. Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. We’re excited to also receive an award as a leader in both media and social media monitoring for the EMEA Regional Grid® Report.

article thumbnail

Has Gatorade Diluted its Brand?

Mindful Marketing

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand?

Brand 85
article thumbnail

4 tips for writing PR content to build a positive and professional brand image

Agility PR Solutions

As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we’ll look at ways to ensure your business or client is seen favorably in your PR content, stressing the […] The post 4 tips for writing PR content to build a positive and professional brand image appeared first on Agility PR Solutions.

Writing 102
article thumbnail

Launching Tech Giants: How PR Fuels High Growth in Tech Companies

5W PR

In the lightning-fast, dog-eat-dog world of tech, where every nanosecond brings a new invention, carving out a niche for a business is vital. Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition.

Company 78
article thumbnail

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

article thumbnail

Overheard in LA: What's Your Top Win This Month?

OnePitch

You don’t need a specific or special holiday to celebrate the wins, both big and small, in life and your career. Recognizing your PR accomplishments of any size is a great way to stay inspired each day to continue developing stellar media and PR campaigns on behalf of your clients.

Media 88
article thumbnail

How is Google Baking AI into their Search Engine Results Page?

Buchanan PR

Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements. The term “AI-integrated search engine results” is a mouthful, so Google shortened it to Search Generative Experience, or SGE for short.

article thumbnail

Components of a marketing data pipeline—and 7 reasons why you need one

Agility PR Solutions

A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of various tools that work together, and various processes. These play a vital […] The post Components of a marketing data pipeline—and 7 reasons why you need one appeared first on Agility PR Solutions.

Data 102
article thumbnail

#MediaMonday- Jennifer Ramsay

HMA Public Relations

Happy #MediaMonday! Check out this feature from PRGN partner, Bianchi Public Relations on Jennifer Ramsay, an editor-at-large at Endeavor Business Media. Meet Jennifer in this post!

Meeting 83
article thumbnail

Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

article thumbnail

Study: AI is transforming PR: What are the risks and benefits?

Axia PR

Your company can harness the benefits of AI while mitigating risk. Since the explosive growth of artificial intelligence, AI is already transforming public relations workflows. According to The State of AI in PR , presented by Muck Rack, 61% of PR professionals currently use AI tools or plan to explore them. Companies that invest in PR agency services should understand the opportunities and risks of AI.

Study 71
article thumbnail

How to Find Media Mentions for Your Digital PR Campaigns

Buzzstream

Unfortunately, no one tool or tactic captures every mention of a campaign. Journalists don’t respond; they post. Some forget to link. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders.

article thumbnail

10 ways to evaluate the success of your new product launch campaign

Agility PR Solutions

An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your product launch campaign was a success? Sure, sales are fine and everything seems to be going smoothly, but that’s just scratching the surface. Product launch success involves cementing your brand as an authority in your […] The post 10 ways to evaluate the success of your new product launch campaign appeared first on Agility PR Solutions.

article thumbnail

Benefits You Can Only Get From Social Media Marketing

Prohibition

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Moving from Chaos to Directed PR Strategy

Axia PR

What the EU AI Act Means for Corporate Communication How Reddit Went from Unmoderated Mess to a Hot Social Platform 60-Second Close: Moving from Chaos to Directed PR Strategy

Reddit 71
article thumbnail

When You Know It’s Time To Find A New Job

Culpwrit

By Jeremy Silverstein Does your job make you unhappy? Do you often imagine “rage quitting” or simply walking out never to return? While thinking about looking for a new job on occasion is normal, daydreaming about it almost constantly is typically a strong indicator it’s time for a change. Of course, it’s not easy… Continue reading When You Know It’s Time To Find A New Job The post When You Know It’s Time To Find A New Job appeared first on Culpwrit.

Course 66
article thumbnail

Media monitoring in focus: How to make the most of PR clippings

Agility PR Solutions

Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking: how do we know if our social […] The post Media monitoring in focus: How to make the most of PR clippings appeared first on Agility PR Solutions.

How To 102
article thumbnail

Coffee with a Journalist: Monica Pitrelli, CNBC

OnePitch

Monica Pitrelli is the editor of CNBC Travel, part of CNBC. Monica covers news, trends, and financial matters for high-yield travelers around the world.

Travel 71
article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Do You Lead With Your #HeartFirst?

HMA Public Relations

From providing a meaningful, personal, and ultra-flexible work experience to celebrating small wins, discover what sets exceptional leaders apart as Alison Bailin shares key tips from "Heart First for Emerging Leaders" by David Grossman.

article thumbnail

How much is Elon Musk to blame for Tesla sales slip?

Mark My Words

The Guardian Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “ PT Barnum -esque” approach to modern entrepreneurship. “Everything in this cult of personality is fragile,” Borkowski said, but added that Musk had proven before that he can “re-spawn” when he encountered difficulties.

60
article thumbnail

The cybersecurity threat landscape is evolving rapidly—and just 3 percent of businesses globally are prepared: New Cisco report offers a deep dive

Agility PR Solutions

Businesses are poised to turn the corner this year on the road to AI Maturity, but e-predators are also amping up their malicious sophistication, and posing threats now that could catch nearly all companies and IT departments with their guards down. New research from Cisco reveals that only three percent of organizations across the globe […] The post The cybersecurity threat landscape is evolving rapidly—and just 3 percent of businesses globally are prepared: New Cisco report offers a deep

Report 102