Ronn Torossian
APRIL 3, 2024
The landscape of financial services is changing, and fast. The surge of technology and unrelenting demand for innovation is giving birth to a new era focused on fintech. As this change unfolds, clear communication and trust become critical to success. This is where public relations steps in. Fintech PR plays a pivotal role in bridging […] The post The Intersection of Fintech and Public Relations appeared first on.
Sword and the Script
APRIL 2, 2024
Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. It’s a bit of an eclectic mix of announcements this month.
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Prowly
APRIL 3, 2024
It’s both an exciting and stressful year ahead of us! With all the struggles and brick walls PR specialists need to face during the year of presidential elections, there are a few emerging trends to watch out for in order to have the perfect strategy in place. From thinking about all the ways to manage […] The post A Quick PR Guide to US Presidential Elections 2024 appeared first on Prowly Blog.
Agility PR Solutions
APRIL 4, 2024
Cyberattacks have posed a red-alarm level of crisis threat for some time now, but the rise of AI has not only expanded business possibilities, it has given e-predators a similarly unlimited capacity to instigate attacks—and companies have never been more vulnerable, finds new research from zero-trust and zero-knowledge cybersecurity software provider Keeper Security.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Steve Barrett on PR
APRIL 4, 2024
Owned media is increasingly being used in the tech sector by brands such as Microsoft, Apple, OpenAI and Google to push back aggressively on regulatory and reputational issues.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Prowly
APRIL 3, 2024
We’re excited to introduce the first AI Assistant built specifically for public relations professionals. Most tools are trained to serve the general population, but not everyone is well-versed in writing detailed, meticulous prompts to get the exact outcome they seek. Prowly’s AI Assistant offers a new way to do PR while you’re still in the […] The post Introducing AI Assistant – the work buddy every PR practitioner needs appeared first on Prowly Blog.
Agility PR Solutions
APRIL 4, 2024
Secure artificial intelligence is revolutionizing media relations, transitioning from simply monitoring mentions to detecting nuances and protecting communication channels. As enterprises engage with the press, the integrity of their messaging is paramount. AI security stands guard at this critical juncture, fortifying against misinformation while enhancing accuracy.
Bianchi Biz Blog
APRIL 3, 2024
As anyone working in the automotive / mobility industry knows, we are currently in an era of major change and disruption. And that environment of change has also extended to the industry’s longstanding events and trade shows. It was recently announced that the Detroit Auto Show would be moving from its newer date in September back to its old stomping grounds of January and recentering its focus on consumers and car buyers.
NewsWhip
APRIL 4, 2024
This spring, we’re delighted to share that we’ve been awarded a total of eleven G2 badges. Once more, G2 has underscored our position as an industry leader in media and social media monitoring as we continue to earn recognition for being high performers across the Small Business, Enterprise, and Mid-Market categories. We’re excited to also receive an award as a leader in both media and social media monitoring for the EMEA Regional Grid® Report.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
5W PR
APRIL 3, 2024
In the lightning-fast, dog-eat-dog world of tech, where every nanosecond brings a new invention, carving out a niche for a business is vital. Public relations is a powerful tool in a tech startup’s toolbox, fueling rapid growth by molding brand perception, drawing in essential resources, and breeding trust. Building brand awareness The bedrock of any winning PR strategy is brand recognition.
Agility PR Solutions
APRIL 3, 2024
As the communication branch of your organization, public relations creates the press releases and other content that provides company details, establishes a connection with consumers, and earns your brand or business media coverage. In this post, we’ll look at ways to ensure your business or client is seen favorably in your PR content, stressing the […] The post 4 tips for writing PR content to build a positive and professional brand image appeared first on Agility PR Solutions.
Mindful Marketing
APRIL 1, 2024
by David Hagenbuch - professor of marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. The world’s foremost sports drinks maker has won with such strategies for decades, but does adding bottled water to its product mix develop or dilute Gatorade’s iconic brand?
OnePitch
APRIL 4, 2024
You don’t need a specific or special holiday to celebrate the wins, both big and small, in life and your career. Recognizing your PR accomplishments of any size is a great way to stay inspired each day to continue developing stellar media and PR campaigns on behalf of your clients.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Buchanan PR
APRIL 1, 2024
Wondering how Artificial Intelligence will influence the Google search engine results page? You’re not alone. So we went to Google Labs to get a preview. Google Labs is a testing area for experimentation with early stage development prior to general release. What appears in Google Labs is usually an indication of future feature enhancements. The term “AI-integrated search engine results” is a mouthful, so Google shortened it to Search Generative Experience, or SGE for short.
Agility PR Solutions
APRIL 1, 2024
A marketing data pipeline serves as the foundation for any modern, data-driven business in the world today. It allows for the easy and seamless flow of information, all the way from source to destination, not unlike a well-serviced car. The pipeline consists of various tools that work together, and various processes. These play a vital […] The post Components of a marketing data pipeline—and 7 reasons why you need one appeared first on Agility PR Solutions.
HMA Public Relations
APRIL 1, 2024
Happy #MediaMonday! Check out this feature from PRGN partner, Bianchi Public Relations on Jennifer Ramsay, an editor-at-large at Endeavor Business Media. Meet Jennifer in this post!
Axia PR
APRIL 3, 2024
Your company can harness the benefits of AI while mitigating risk. Since the explosive growth of artificial intelligence, AI is already transforming public relations workflows. According to The State of AI in PR , presented by Muck Rack, 61% of PR professionals currently use AI tools or plan to explore them. Companies that invest in PR agency services should understand the opportunities and risks of AI.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Buzzstream
APRIL 4, 2024
Unfortunately, no one tool or tactic captures every mention of a campaign. Journalists don’t respond; they post. Some forget to link. And even if they do, link indexing tools don’t cover every nook and cranny of the internet. However, for link builders and digital PRs , reporting that one extra link can significantly impact relationships with stakeholders.
Agility PR Solutions
APRIL 1, 2024
An ideal product launch involves an avalanche of sales and good brand PR. But how can you know if your product launch campaign was a success? Sure, sales are fine and everything seems to be going smoothly, but that’s just scratching the surface. Product launch success involves cementing your brand as an authority in your […] The post 10 ways to evaluate the success of your new product launch campaign appeared first on Agility PR Solutions.
Prohibition
APRIL 3, 2024
Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Here we are going to take a look at the differences between the two and pick out the benefits that social media marketing has over those traditional methods. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.
Axia PR
APRIL 1, 2024
What the EU AI Act Means for Corporate Communication How Reddit Went from Unmoderated Mess to a Hot Social Platform 60-Second Close: Moving from Chaos to Directed PR Strategy
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Culpwrit
APRIL 2, 2024
By Jeremy Silverstein Does your job make you unhappy? Do you often imagine “rage quitting” or simply walking out never to return? While thinking about looking for a new job on occasion is normal, daydreaming about it almost constantly is typically a strong indicator it’s time for a change. Of course, it’s not easy… Continue reading When You Know It’s Time To Find A New Job The post When You Know It’s Time To Find A New Job appeared first on Culpwrit.
Agility PR Solutions
MARCH 31, 2024
Ever find yourself securing brilliant pieces of coverage, only to hit a dead end when it comes to figuring out the impact they actually have? We get it. It’s not always easy to quantify the results of your hard work in tangible ways. You might find yourself asking: how do we know if our social […] The post Media monitoring in focus: How to make the most of PR clippings appeared first on Agility PR Solutions.
OnePitch
APRIL 2, 2024
Monica Pitrelli is the editor of CNBC Travel, part of CNBC. Monica covers news, trends, and financial matters for high-yield travelers around the world.
HMA Public Relations
APRIL 4, 2024
From providing a meaningful, personal, and ultra-flexible work experience to celebrating small wins, discover what sets exceptional leaders apart as Alison Bailin shares key tips from "Heart First for Emerging Leaders" by David Grossman.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
APRIL 4, 2024
The Guardian Musk may have lost the title of world’s richest person, but his global fame, sustained in part by his divisive online persona, is undiminished. Mark Borkowski, a PR consultant and author, said the Tesla boss exemplified the “ PT Barnum -esque” approach to modern entrepreneurship. “Everything in this cult of personality is fragile,” Borkowski said, but added that Musk had proven before that he can “re-spawn” when he encountered difficulties.
Agility PR Solutions
MARCH 31, 2024
Businesses are poised to turn the corner this year on the road to AI Maturity, but e-predators are also amping up their malicious sophistication, and posing threats now that could catch nearly all companies and IT departments with their guards down. New research from Cisco reveals that only three percent of organizations across the globe […] The post The cybersecurity threat landscape is evolving rapidly—and just 3 percent of businesses globally are prepared: New Cisco report offers a deep
Maxim Behar
APRIL 1, 2024
Maxim Behar, globally renowned PR professional and CEO of the leading international PR company M3 Communications Group, Inc., was elected Chairman of the new Board of Trustees of UNWE (University of National and World Economy in Sofia) during its first meeting in the presence of the Rector Prof. Dimitar Dimitrov and the academic management. He has been a member of the Board for the past four years, and in 2021 he was elected as a member of the first Advisory Board of the European University ENGA
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