Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The relationship between the media and PR can resemble a tug of war.

COINS appoints Firefly to spearhead COINS Construction Industry Grand Challenge

PR in High Definition

Firefly has been appointed by Construction Industry Solutions (COINS) to handle the international PR surrounding the inaugural COINS Construction Industry Grand Challenge (CCIGC).

Trending Sources

Guidelines for delivering constructive criticism

PR Daily

Constructive criticism, ultimately, is an act of caring. What’s the best way to tell someone they’re not cutting the mustard? An infographic produced by Headway Capital offers guidance for navigating the sticky wicket of reproaching a colleague.

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Graphic recording by Liisa Sorsa of "A Heart to Art Chat" unconference at the Art Gallery of Ontario. There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do. For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity.

Living The Heretically Productive Life [Redux]

Waxing UnLyrical

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. That’s constructively productive.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Much has been written about 30-second missives but I have yet to see prescribed how best to manage such a construct. Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds.

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

It was a thoughtful response to the furor, and under other circumstances, it might have helped calm the debate, or at least move it in a constructive direction.

A guide to designing and giving perfect presentations

PR Daily

The graphic provides tips for every step, from constructing an outline to writing your talk to delivering it. Seventy-five percent of people have anxiety over public speaking, an infographic from The Business Backer.

When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion.

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Netzero Mohawk's new newsroom

Presspage

A net zero building is a form of construction which reduces greenhouse emissions by using less fossil fuels. The journey to build this construction can be followed step by step in their new newsroom which features social media sharing and will include regular video updates.

4 content marketing lessons from Caterpillar

PR Daily

Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators. With that in mind, let’s take a look at four lessons you can learn from this construction equipment manufacturer: 1.

Leeds PR Account Manager Job Vacancy

Prohibition

Arrange for interviews or public speaking events and construct press releases. It’s been another exciting and busy period for us all here at Prohibition.

How PR and marketing pros can handle negative feedback

PR Daily

What separates your average internet troll from someone who wants to offer genuine, constructive criticism? Take courage: Though sifting through the vitriol to find constructive criticism can be hard, it can be done.

4 Tips to Create PR Campaigns that Stand Above Competitors

Cision

To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

The Art of Selling in Public Relations

The Hoffman Agency

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements.

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Keep feedback constructive. Every community manager worries about trolls.

6 Simple Ways to Create Better PR Pitches

Cision

It’s a question to strongly consider when constructing the pitch, especially knowing recipients are sifting through many dozens of pitches per day, with only the time and space to write about a few of them.

Do the Best Business Storytellers on the Planet Have Shoes?

Ishmael's Corner

Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications.

Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

A team project fosters give and take, building on an idea to improve it or learning to take constructive criticism if warranted. Millions of college students graduate this year, and if my inbox is any indication, many would like to work in public relations.

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How to Come Up With Sound Bites for an Interview

Cision

What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. The point of public relations is to spotlight you and your business.

When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

After Trump tweeted for canceling the construction of Boeing’s new 747 Air Force One due to its $4 billion cost, Boeing’s stock price dropped , temporarily wiping out $550 million in shareholder value before rebounding somewhat the next day.

Burnish Your Brand by Sculpting with Social

PR Job Coach

See “Constructing an elevator speech.” Linkedin : Construct your LinkedIn profile to reflect the character and language of your resume. Never look a gift horse in the mouth.

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How we plan comms campaigns with the PESO model

Frederik Vincx

The digital board is in Trello and we construct our physical board using our PESO kit. Reading Time: 4 minutes Communication professionals are increasingly turning to the PESO model when planning their PR campaigns.

NBA Star, Michael Jordan Breaks the Silence – When athletes become leaders, not celebrities

Return on Reputation

Presenting something complex and difficult in an accessible, constructive manner, managing expectations and defining success? We are a culture that celebrates and values athletic achievement.

Refining your B2B Social Media Strategy

The Hoffman Agency

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. By Samson Lam , Digital Strategist, The Hoffman Agency Singapore.

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How to Electrify Your Resume

PR Job Coach

I have written extensively about the resume over the years including these posts, It''s About the Accomplishments , Is the Resume Dead , Constructing a Compelling Resume , Rebooting Your Resume , among others.

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Why Headlines Aren’t Enough: 5 Digital Branding Tips You Should Be Using

Cision

You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of.

Responsible communication leadership: putting employees first

PR Conversations

At the core of this view is the assumption that leadership is co-constructed in social interaction processes. Being open to feedback and constructive criticism. By Dr Kevin Ruck.

How to Make Facebook a Career Book

PR Job Coach

Take every opportunity to construct a smart and compelling trail of your talents and triumphs. The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography.

Conference Recap: Bea Arthur on Being Resilient and Finding Success

PRSay

She listened to the various pitches and offered constructive tips, such as narrowing down an idea to five key points and eliminating jargon. Bea Arthur’s one-sentence bio notes that she “is a successful therapist, entrepreneur and media personality.”.

Agile working requires total theoretical change

The Resolution Blog

As long as an issue is being discussed the meanings given to it remain under construction. ‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin.

Case Study: Amplify Media Relations with Paid Social Advertising

prTini

Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. When there is an opportunity in the marketplace you need to strike quickly and effectively.

How to Establish Brand Identity: Top Tips From Jeff Barrett

Cision

Constructive criticism could point you in the right direction toward strengthening your identity. When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These associations aren’t by accident.

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Contrast, a Poor Man’s Failure in PR Storytelling

Ishmael's Corner

Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.

6 Steps for Driving Sales Through Content

Cision

Step Three: Construct the Foundation. Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs.

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Handling Social Media Complainers

Rock the Status Quo

morgancarrie Working with products I’ve found the most constructive and often insightful information comes from users in pain. Trolls. Complainers. Haters. They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong.

Can You Hear me Now? How to Handle “Radio Silence.

PR Job Coach

Here are some constructive ideas: Be patient. There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter.

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The not unwise use of the double negative

PR Daily

Some speakers who object to the "not un-" construction seem to believe that there''s a rule against it. Many English speakers, however, will use the "not un-" construction to achieve a nuanced meaning with adjectives like justifiable , intelligent , and convinced.

Digging Deeper: The Power of Niche Influencers

Marketwired

For example, marketers at an interior decor company also check out fashion blogs, DIY blogs and construction blogs looking for interesting overlaps.