COINS appoints Firefly to spearhead COINS Construction Industry Grand Challenge
PR in High Definition
SEPTEMBER 14, 2015
Firefly has been appointed by Construction Industry Solutions (COINS) to handle the international PR surrounding the inaugural COINS Construction Industry Grand Challenge (CCIGC).
Journalists Offer Constructive POVs on The PR Pitch
DECEMBER 14, 2015
The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The relationship between the media and PR can resemble a tug of war.
Five Things to Know Before You Move from a PR Agency to a Startup
APRIL 13, 2017
What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch. The post Five Things to Know Before You Move from a PR Agency to a Startup appeared first on Spin Sucks.
Constructing the Organizational Narrative: PR definition in the making
AUGUST 18, 2011
Graphic recording by Liisa Sorsa of "A Heart to Art Chat" unconference at the Art Gallery of Ontario. There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do. For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity.
Your Bad Mood Is As Contagious As the Common Cold
FEBRUARY 16, 2011
There is a new study from the University of Michigan called the “ Collective Construction of Work Group Moods , that studies exactly that – how moods and emotions affect culture and morale. I got cross-country skis for my birthday.
Living The Heretically Productive Life [Redux]
JULY 26, 2013
A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. That’s constructively productive.
Five Reasons People Aren’t Reading Your Blog
AUGUST 24, 2015
If you are writing about modular construction, for example, you could title the article “Modular Construction” or you could try something such as: Five Myths about Modular Construction. Why Modular Design is the Future of Multifamily Construction. By Rebecca Devine.
A guide to designing and giving perfect presentations
APRIL 12, 2017
The graphic provides tips for every step, from constructing an outline to writing your talk to delivering it. Seventy-five percent of people have anxiety over public speaking, an infographic from The Business Backer.
The Best Way to Handle Online Trolls: Engage Versus Ignore
FEBRUARY 11, 2015
Debate and disagreement are constructive—personal attacks are not. Conventional wisdom suggests the best way to deal with online trolls is to ignore them.
Getting an Edge; Why Your Elevator Speech is Crucial to Job Search
PR Job Coach
JANUARY 28, 2013
Much has been written about 30-second missives but I have yet to see prescribed how best to manage such a construct. Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds.
4 Tips to Create PR Campaigns that Stand Above Competitors
MARCH 14, 2017
To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.
We Asked Today’s PR Influencers: What is #CreativePR?
FEBRUARY 16, 2016
Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.
Adult Bullying is a Problem
OCTOBER 30, 2014
I can take the constructive kinds of feedback and welcome it because it’s the only way I can get better. We Must Do Better None of that feedback is meant to be constructive or helpful. Be critical, but do so in a constructive way. By Gini Dietrich We live in a crazy world.
Why are PR and marketing ignoring the hottest video trend?
Holtz Communication + Technology
FEBRUARY 10, 2016
Here’s an example from Now This News, reporting on construction of the first offshore wind farm in the U.S. An important video trend has been gaining momentum for some time.
How PR and marketing pros can handle negative feedback
JANUARY 22, 2017
What separates your average internet troll from someone who wants to offer genuine, constructive criticism? Take courage: Though sifting through the vitriol to find constructive criticism can be hard, it can be done.
Link Building with Media Relations
OCTOBER 27, 2015
That means we mostly work with companies in the B2B industrial space—think manufacturing, construction, oil & gas, and distribution. Commercial marine, oil & gas, distribution, and construction are other examples of shared market verticals our clients want to reach.
4 content marketing lessons from Caterpillar
SEPTEMBER 17, 2015
Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators. With that in mind, let’s take a look at four lessons you can learn from this construction equipment manufacturer: 1.
Seven Reasons PR Matters More Than Ever
FEBRUARY 28, 2017
And, Aristotle’s creation of the fundamental concepts of persuasion, ethos, logos and pathos provided a construct that we still rely on today. Never before have I felt that the profession of public relations is under siege as it is now.
A Revolution of Ethics in Public Relations
NOVEMBER 21, 2016
These traits are known as organization-public relationship variables – most of which are ethical constructs. Trust, satisfaction, commitment, control mutuality, global public relations and culture, as well other constructs have roots in ethics.
How to Come Up With Sound Bites for an Interview
OCTOBER 18, 2016
What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. The point of public relations is to spotlight you and your business.
When Trump Attacks: Turn Mean Tweets Into Positive PR
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
After Trump tweeted for canceling the construction of Boeing’s new 747 Air Force One due to its $4 billion cost, Boeing’s stock price dropped , temporarily wiping out $550 million in shareholder value before rebounding somewhat the next day.
Agile working requires total theoretical change
The Resolution Blog
DECEMBER 28, 2015
As long as an issue is being discussed the meanings given to it remain under construction. ‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin.
Troll Control: Fabulous Tips From Four Experts
Rock the Status Quo
OCTOBER 27, 2015
Keep feedback constructive. Every community manager worries about trolls.
NBA Star, Michael Jordan Breaks the Silence – When athletes become leaders, not celebrities
Return on Reputation
JULY 27, 2016
Presenting something complex and difficult in an accessible, constructive manner, managing expectations and defining success? We are a culture that celebrates and values athletic achievement.
Communicating with Chinese Co-workers: The Importance of Guanxi (Relationships) and Mianzi (Face)
APRIL 17, 2017
Research indicates that while direct, constructive confrontation is a prevailing norm in many U.S. Positioning work amid discontinuities and continuities: Chinese Post80s workers’ dialogical constructions of meanings of work.
Stories: Better than Cuddling?
DECEMBER 15, 2016
One way they deal with the complexity is to construct their own stories from the record. But rather than let audience members construct their own stories, let’s craft stories for them. Give readers a shot of the love drug, oxytocin.
How we plan comms campaigns with the PESO model
MAY 2, 2016
The digital board is in Trello and we construct our physical board using our PESO kit. Reading Time: 4 minutes Communication professionals are increasingly turning to the PESO model when planning their PR campaigns.
Burnish Your Brand by Sculpting with Social
PR Job Coach
MARCH 21, 2013
See “Constructing an elevator speech.” Linkedin : Construct your LinkedIn profile to reflect the character and language of your resume. Never look a gift horse in the mouth.
Fear of Feedback Needs a New Perspective
JUNE 30, 2015
You would lose constructive feedback and suggestions that could enhance your offerings. Constructive Conversation and Contribution. Give thoughtful, respectful responses and contribute constructively to the dialogue they’ve started. By Karen Wilson.
A Senior Account Manager minute
OCTOBER 8, 2014
3) Be prepared to constructively challenge colleagues and clients. As a Senior Account Manager, Chris leads projects for a wide variety of clients.
Responsible communication leadership: putting employees first
MAY 3, 2016
At the core of this view is the assumption that leadership is co-constructed in social interaction processes. Being open to feedback and constructive criticism. By Dr Kevin Ruck.
The Challenges of Introducing Internal Social Media: The Coordinators’ Roles and Perceptions
FEBRUARY 28, 2017
Organizations with closed organizational climates, or those in which there is fear and lack of trust, cannot expect constructive discussions on ISM. Author(s), Title and Publication. Madsen, V. 2017).
How to Electrify Your Resume
PR Job Coach
OCTOBER 31, 2013
I have written extensively about the resume over the years including these posts, It''s About the Accomplishments , Is the Resume Dead , Constructing a Compelling Resume , Rebooting Your Resume , among others.
How to Establish Brand Identity: Top Tips From Jeff Barrett
NOVEMBER 4, 2015
Constructive criticism could point you in the right direction toward strengthening your identity. When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These associations aren’t by accident.
Do the Best Business Storytellers on the Planet Have Shoes?
JANUARY 13, 2016
Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications.
6 Steps for Driving Sales Through Content
JANUARY 13, 2016
Step Three: Construct the Foundation. Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs.
Social Media Marketing: Top 100 Influencers and Brands
SEPTEMBER 16, 2015
The option to follow other users (rather than befriend them) and ability to search for topics/conversation makes constructing lists of people with similar interests easy.
Case Study: Amplify Media Relations with Paid Social Advertising
MARCH 29, 2016
Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. When there is an opportunity in the marketplace you need to strike quickly and effectively.
5 Tips To A Successful PR Career
ImPRessions - Crenshaw Communications
MARCH 17, 2017
For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Public relations is a $13 billion industry employing 100,000 people in the US.
Teaching Crisis Communication: Embracing the Research to Practice Model
AUGUST 7, 2014
Have them do primary research looking at crisis issues and construct measurements and scale items to fit their research inquiries and questions. Post by Karen Freberg.