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COINS appoints Firefly to spearhead COINS Construction Industry Grand Challenge

PR in High Definition

Firefly has been appointed by Construction Industry Solutions (COINS) to handle the international PR surrounding the inaugural COINS Construction Industry Grand Challenge (CCIGC).

Journalists Offer Constructive POVs on The PR Pitch

Ishmael's Corner

The post Journalists Offer Constructive POVs on The PR Pitch appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The relationship between the media and PR can resemble a tug of war.

Five Things to Know Before You Move from a PR Agency to a Startup

Spin Sucks

What does PR looks like in a startup compared with a PR agency? Rafal Salak has some things you should consider before you decide on a switch. The post Five Things to Know Before You Move from a PR Agency to a Startup appeared first on Spin Sucks.

Constructing the Organizational Narrative: PR definition in the making

PR Conversations

Graphic recording by Liisa Sorsa of "A Heart to Art Chat" unconference at the Art Gallery of Ontario. There’s an insidious, four-letter word that continues to haunt and largely define the public relations industry (at least in the public’s estimation): Spin. We know this. We fight it. But a big part of the problem is that the average person still does not know what it is we do. For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity.

Your Bad Mood Is As Contagious As the Common Cold

Spin Sucks

There is a new study from the University of Michigan called the “ Collective Construction of Work Group Moods ,&# that studies exactly that – how moods and emotions affect culture and morale. I got cross-country skis for my birthday.

Living The Heretically Productive Life [Redux]

Waxing UnLyrical

A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. That’s constructively productive.

Five Reasons People Aren’t Reading Your Blog

Spin Sucks

If you are writing about modular construction, for example, you could title the article “Modular Construction” or you could try something such as: Five Myths about Modular Construction. Why Modular Design is the Future of Multifamily Construction. By Rebecca Devine.

A guide to designing and giving perfect presentations

PR Daily

The graphic provides tips for every step, from constructing an outline to writing your talk to delivering it. Seventy-five percent of people have anxiety over public speaking, an infographic from The Business Backer.

The Best Way to Handle Online Trolls: Engage Versus Ignore


Debate and disagreement are constructive—personal attacks are not. Conventional wisdom suggests the best way to deal with online trolls is to ignore them.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Much has been written about 30-second missives but I have yet to see prescribed how best to manage such a construct. Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds.

4 Tips to Create PR Campaigns that Stand Above Competitors


To expedite the path to purchase, savvy marketers have pivoted to instead focus on constructing memorable campaigns through creative messaging. Capturing consumer attention has become increasingly difficult in a cluttered and ever-expanding ad space.

We Asked Today’s PR Influencers: What is #CreativePR?


Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.

Adult Bullying is a Problem

Spin Sucks

I can take the constructive kinds of feedback and welcome it because it’s the only way I can get better. We Must Do Better None of that feedback is meant to be constructive or helpful. Be critical, but do so in a constructive way. By Gini Dietrich We live in a crazy world.

Why are PR and marketing ignoring the hottest video trend?

Holtz Communication + Technology

Here’s an example from Now This News, reporting on construction of the first offshore wind farm in the U.S. An important video trend has been gaining momentum for some time.

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How PR and marketing pros can handle negative feedback

PR Daily

What separates your average internet troll from someone who wants to offer genuine, constructive criticism? Take courage: Though sifting through the vitriol to find constructive criticism can be hard, it can be done.

Link Building with Media Relations

Spin Sucks

That means we mostly work with companies in the B2B industrial space—think manufacturing, construction, oil & gas, and distribution. Commercial marine, oil & gas, distribution, and construction are other examples of shared market verticals our clients want to reach.

4 content marketing lessons from Caterpillar

PR Daily

Yes, Caterpillar, the 90-year-old company that makes heavy-duty construction and mining equipment—all those bulldozers, backhoes and excavators. With that in mind, let’s take a look at four lessons you can learn from this construction equipment manufacturer: 1.

Seven Reasons PR Matters More Than Ever


And, Aristotle’s creation of the fundamental concepts of persuasion, ethos, logos and pathos provided a construct that we still rely on today. Never before have I felt that the profession of public relations is under siege as it is now.

A Revolution of Ethics in Public Relations


These traits are known as organization-public relationship variables – most of which are ethical constructs. Trust, satisfaction, commitment, control mutuality, global public relations and culture, as well other constructs have roots in ethics.

How to Come Up With Sound Bites for an Interview


What you need and what will be most effective is a carefully constructed sound bite – a brief statement that sums up your mission in a clever, easy-to-remember manner. The point of public relations is to spotlight you and your business.

When Trump Attacks: Turn Mean Tweets Into Positive PR

ImPRessions - Crenshaw Communications

After Trump tweeted for canceling the construction of Boeing’s new 747 Air Force One due to its $4 billion cost, Boeing’s stock price dropped , temporarily wiping out $550 million in shareholder value before rebounding somewhat the next day.

Agile working requires total theoretical change

The Resolution Blog

As long as an issue is being discussed the meanings given to it remain under construction. ‘It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change’ Charles Darwin.

Troll Control: Fabulous Tips From Four Experts

Rock the Status Quo

Keep feedback constructive. Every community manager worries about trolls.

NBA Star, Michael Jordan Breaks the Silence – When athletes become leaders, not celebrities

Return on Reputation

Presenting something complex and difficult in an accessible, constructive manner, managing expectations and defining success? We are a culture that celebrates and values athletic achievement.

Communicating with Chinese Co-workers: The Importance of Guanxi (Relationships) and Mianzi (Face)


Research indicates that while direct, constructive confrontation is a prevailing norm in many U.S. Positioning work amid discontinuities and continuities: Chinese Post80s workers’ dialogical constructions of meanings of work.

Stories: Better than Cuddling?


One way they deal with the complexity is to construct their own stories from the record. But rather than let audience members construct their own stories, let’s craft stories for them. Give readers a shot of the love drug, oxytocin.

How we plan comms campaigns with the PESO model

Frederik Vincx

The digital board is in Trello and we construct our physical board using our PESO kit. Reading Time: 4 minutes Communication professionals are increasingly turning to the PESO model when planning their PR campaigns.

Burnish Your Brand by Sculpting with Social

PR Job Coach

See “Constructing an elevator speech.” Linkedin : Construct your LinkedIn profile to reflect the character and language of your resume. Never look a gift horse in the mouth.

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Fear of Feedback Needs a New Perspective

Spin Sucks

You would lose constructive feedback and suggestions that could enhance your offerings. Constructive Conversation and Contribution. Give thoughtful, respectful responses and contribute constructively to the dialogue they’ve started. By Karen Wilson.

A Senior Account Manager minute

The Blueballroom

3) Be prepared to constructively challenge colleagues and clients. As a Senior Account Manager, Chris leads projects for a wide variety of clients.

Responsible communication leadership: putting employees first

PR Conversations

At the core of this view is the assumption that leadership is co-constructed in social interaction processes. Being open to feedback and constructive criticism. By Dr Kevin Ruck.

The Challenges of Introducing Internal Social Media: The Coordinators’ Roles and Perceptions


Organizations with closed organizational climates, or those in which there is fear and lack of trust, cannot expect constructive discussions on ISM. Author(s), Title and Publication. Madsen, V. 2017).

How to Electrify Your Resume

PR Job Coach

I have written extensively about the resume over the years including these posts, It''s About the Accomplishments , Is the Resume Dead , Constructing a Compelling Resume , Rebooting Your Resume , among others.

How to Establish Brand Identity: Top Tips From Jeff Barrett


Constructive criticism could point you in the right direction toward strengthening your identity. When you think about big brands like Coca-Cola, McDonald’s or Walmart, your mind conjures up specific images and feelings. These associations aren’t by accident.

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Do the Best Business Storytellers on the Planet Have Shoes?

Ishmael's Corner

Reverse-engineering the content and studying the construction of the story will surface lessons that can be applied in business.more. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Journalists, particularly journalists at business and mainstream publications, show the way when it comes to applying storytelling techniques to business communications.

6 Steps for Driving Sales Through Content


Step Three: Construct the Foundation. Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs.

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Social Media Marketing: Top 100 Influencers and Brands


The option to follow other users (rather than befriend them) and ability to search for topics/conversation makes constructing lists of people with similar interests easy.

Case Study: Amplify Media Relations with Paid Social Advertising


Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. When there is an opportunity in the marketplace you need to strike quickly and effectively.

5 Tips To A Successful PR Career

ImPRessions - Crenshaw Communications

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Public relations is a $13 billion industry employing 100,000 people in the US.

Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

Have them do primary research looking at crisis issues and construct measurements and scale items to fit their research inquiries and questions. Post by Karen Freberg.