How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches?

4 tips to get new PR clients at trade shows

PR Daily

Are trade shows worth your time? Trade shows and industry conferences seem like great feeding grounds for prospects. However, trade shows can also be overwhelming and chaotic. They want proof points to show prospects.

Are trade shows a waste of time for PR prospecting?

Muck Rack

Are trade shows a waste of time for PR prospecting

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.

3 ways to prepare a news release for a trade show

Axia PR

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

The Four Ps for trade show PR success

PR in High Definition

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows

Why most trade show exhibits fail

Axia PR

4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show.

8 ways to issue successful trade-show press releases

PR Daily

Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show.

7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines.

Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. Marketing B2B marketing gated content trade show vert

Does Sponsoring a Trade Show Result in a Positive ROI?

TrendKite

Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.

PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo

5W PR

With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division.

5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.

How to Use Your Blog to Connect with Your Audience

ReimaginePR

A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. Situational awareness is a concept I first learned in the military.

Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webiquity

Sword and the Script

As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it shows you which results stand out.

The Inbound Marketer’s Comprehensive Event Checklist

PR 20/20

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events.

How To Make An Impact At A Business Conference

ImPRessions - Crenshaw Communications

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? Bring PR to the show.

5 Trending Rumors About B2B Lead Generation That Need to Die

B2B PR Sense

You reach out personally -- perhaps via email, telephone, or at conferences and trade shows. Rumor #5: It's really hard to get viable leads from trade shows. So, can you really get viable leads from trade shows?

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3 ways PR pros can participate outside the office

PR Daily

Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society.

4 Ways to Cast a Lasting Spell with Your Digital Press Kit

Beyond PR

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.

How To Use Social Media At An Event

Beyond PR

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Survey: Are events the marketing goldmine they’re cracked up to be?

PR Daily

More than half of marketers view conferences and trade shows as a necessary evil, with 64 percent of them saying they’ve been disappointed when attending a major event. Journalists were difficult to reach or did not show up for scheduled interviews (23 percent).

B2B PR Tips For Speaking on Panels

ImPRessions - Crenshaw Communications

Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Show your expertise with facts, short anecdotes, and insights.

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Earned Media: How to Get the Attention You Deserve

B2B PR Sense

But don't underestimate the power that lesser-known publications -- especially trade publications that are popular among your target audience -- can hold for your brand. Participate in Trade Shows. Use the weeks leading up to the trade show to your advantage.

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Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day. Is it the right kind of news for the show?

Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert

PR News

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued.

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S.

Planning for 2019: What PR pros should anticipate in the coming year

PR Daily

You might even unearth opportunities, such as a new trade show or nascent possibilities in the digital landscape. As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients.

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

30 jobs in the PR and marketing world

PR Daily

has turned into one of the world’s premier clothing trade shows, showcasing some of the top brands and fashion designers in the industry. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris.

How to Hit the Right Notes with Keynote Speaker Announcements

Cision

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

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SIHH and Baselworld with Watches of Switzerland

Prohibition

Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland! A hive of activity from the moment the show opened its doors, the Prohibition team was tasked with creating innovative content and unveiling the latest releases from Watches of Switzerland’s watch brands first!

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting.

9 offline marketing tactics that still work

PR Daily

Why not write and submit an article to a relevant trade publication or industry-related magazine? The picture below shows the TechCrunch Disrupt event, which was sponsored by New Relic. Trade shows. Does your industry hold trade shows?

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Why your story should be told with 360 video

PR Daily

A technology PR team can bring their CES trade show booth to life. The 360-video camera I use has a livestreaming feature so your team could share a product launch or trade show teaser via Facebook Live and significantly increase engagement.

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