How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches?

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?

The Four Ps for trade show PR success

PR in High Definition

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows

8 ways to issue successful trade-show press releases

PR Daily

Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.

Does Sponsoring a Trade Show Result in a Positive ROI?

TrendKite

Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.

5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.

5 practical steps to get media coverage at trade shows

Axia PR

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally. Media Relations Public Relations Featured Trade ShowsHow to get publicity and build connections with media.

3 ways to prepare a news release for a trade show

Axia PR

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo

5W PR

With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division.

How to Use Your Blog to Connect with Your Audience

ReimaginePR

A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert

PR News

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued.

The Inbound Marketer’s Comprehensive Event Checklist

PR 20/20

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society.

3 ways PR pros can participate outside the office

PR Daily

Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor.

5 Questions You Need to Answer Before Publishing a Press Release

Cision

So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth.

How to Hit the Right Notes with Keynote Speaker Announcements

Cision

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

4 Ways to Cast a Lasting Spell with Your Digital Press Kit

Beyond PR

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.

How To Use Social Media At An Event

Beyond PR

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

5 Tips to Digitizing Your Media Kit

Cision

On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters.

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Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

Facebook Live was designed to generate engagement while showing your audience your attention, in real time! For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.

Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

Have a conference, trade show, or other special event to promote? I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone.

Why You Should Network More to Get Press for Your Business

Cision

If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Journalists attend the same conferences and trade shows as you. You want journalists to write about your business.

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

The Rise and Rise of Online Video

The Proactive Report

Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Video is a brilliant way to show off expertise and engender trust in an individual. By Cokey Falkow.

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How long before virtual reality transforms corporate storytelling?

Communications Conversations

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago.

How the Women of Game of Thrones Can Inspire Your Content Strategy

Cision

Though most brands will shy away from a sassy tone of voice (unless, of course, that fits in with the business), a company can still show personality. [Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.”

The number-one challenge facing social media advocacy programs (and why it really isn’t a challenge at all)

Communications Conversations

Would you post even 1-2 posts a week about your organization’s recent participation at a trade show? A few weeks ago, notable consultant, Jen McClure and JEM Consulting announced findings from its 2017 State of Employee Advocacy Survey.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month.

4 Sources to Find the Right Reporters to Pitch

Cision

That can happen at a trade show, conference or networking event targeting a particular niche. A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t.

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Earned Media: How to Get the Attention You Deserve

B2B PR Sense

But don't underestimate the power that lesser-known publications -- especially trade publications that are popular among your target audience -- can hold for your brand. Participate in Trade Shows. Use the weeks leading up to the trade show to your advantage.

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

7 ways PR pros can use Periscope to take content deeper

PR Daily

Humanize your brand by showing a different side of your organization. Events and trade shows. Businesses can offer previews of an upcoming sale, broadcast live from a trade show booth, or show how employees give back to the community during a charity event.

Making the Move from In-House PR to a Top PR Agency

Shift Communications

This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. Maybe you’ve never worked at a PR agency.

HIMSS15: How-to Position your Organization as a ‘Snowflake’

Shift Communications

Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.

5 Steps to Marketing at an Event Outside of Your Industry

Beyond PR

Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.