How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches?

3 ways to prepare a news release for a trade show

Axia PR

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

5 practical steps to get media coverage at trade shows

Axia PR

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally. Media Relations Public Relations Featured Trade ShowsHow to get publicity and build connections with media.

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?

Why most trade show exhibits fail

Axia PR

4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.

Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show.

8 ways to issue successful trade-show press releases

PR Daily

Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show.

PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo

5W PR

With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division.

5 Steps to Marketing at an Event Outside of Your Industry

Cision

Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.

Does Sponsoring a Trade Show Result in a Positive ROI?

TrendKite

Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.

How to Use Your Blog to Connect with Your Audience

ReimaginePR

A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.

The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society.

The Inbound Marketer’s Comprehensive Event Checklist

PR 20/20

In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events.

PR Guide to Executive Speaking Gigs

ImPRessions - Crenshaw Communications

attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S.

Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? There was an increase in spot orders — almost US$50 million worth of spot orders were closed on the show floor in just three trade-only exhibition days.

Outrage From Logan Paul Video and Trump’s Nuclear Tweets Puts Social Platforms on the Alert

PR News

We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued.

Pitch about Nothing – Good PR or Con Job?

Flack's Revenge

One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting.

How to Hit the Right Notes with Keynote Speaker Announcements

Cision

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

How To 166

A tweet shop the official video

Norton's Notes

A few weeks ago you may remember I wrote about a Twitter shop my team and I at Prohibition created to help create some online chatter at a construction trade show.

Belle of the Ball or Lead Balloon? Read this Before Launching at a Show

Flack's Revenge

Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day. Is it the right kind of news for the show?

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success.

How To Use Social Media At An Event

Beyond PR

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.

Survey: Are events the marketing goldmine they’re cracked up to be?

PR Daily

More than half of marketers view conferences and trade shows as a necessary evil, with 64 percent of them saying they’ve been disappointed when attending a major event. Journalists were difficult to reach or did not show up for scheduled interviews (23 percent).

4 Ways to Cast a Lasting Spell with Your Digital Press Kit

Beyond PR

When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.

Decoding Facebook’s Changes: 5 Ways PR Professionals Can Generate Reach and Impact in 2018

Business Wire

Facebook Live was designed to generate engagement while showing your audience your attention, in real time! For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.

5 Ways PR Can Maximize Your Next Marketing Move

5W PR

Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands.

#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

PR Expanded

Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.

Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. These are often covered by trade or industry press and can be converted into bylined content.

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3 ways PR pros can participate outside the office

PR Daily

Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor.

How to Promote Your Online Press Kit with Multichannel Marketing

Beyond PR

Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”

Favorite stories of the month: CES 2017 edition

Prezly

It’s that time of the year again where innovative brands and tech geeks gather at the CES trade show to awe at the most promising consumer technology.

How PR Agencies Set Budgets And Billing

ImPRessions - Crenshaw Communications

The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month.

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How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Social media – to show some leader personality and to leverage all of the other output.

PR Secrets To Securing Speaking Engagements

ImPRessions - Crenshaw Communications

These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows.

How PR Gets The Most Out Of 3rd Party Spokespersons

ImPRessions - Crenshaw Communications

When he worked a trade show and glad-handed customers and salespeople, he was superb. There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company.

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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Beyond PR

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Pairings are everywhere in our society.