The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

Buying Signals: B2B Marketing Budgets without a Line Item for Trade Shows

Sword and the Script

The decline of B2B trade shows frees B2B marketing to experiment with more efficient channels; virtual events surface buying signals The pandemic is certainly changing marketing – but we might all do well to shift our thinking towards what might become quasi-permanent.


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The PR benefits of trade shows

PR Daily

From a PR perspective, trade shows can be either a great investment or a waste of time. However, with the right strategy, the right team and the right level of preparation, you can convert an appearance at a trade show into actual trade. Trade shows aren’t always the best use of a PR budget, particularly if you don’t take advantage of the media presence. The post The PR benefits of trade shows appeared first on PR Daily.

Selling tech without touch—a virtual trade show paradox

Agility PR Solutions

My client at the time, a technology upstart looking to disrupt the corporate travel booking process, had high hopes for the show. The post Selling tech without touch—a virtual trade show paradox appeared first on Agility PR Solutions.

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. To get answers to the above question, I treated the show as a field experiment, paying close attention to what stood out. If you’re Samsung or Nokia, you can build a vast presence to dominate the show floor.

Trade show PR: Tips and tricks for connecting with the media

Muck Rack

Trade show PR: Tips and tricks for connecting with the media

Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings

Agility PR Solutions

The post Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings appeared first on Agility PR Solutions. The big question on everybody’s minds these days is what the future holds for virtual events and meetings.

Are trade shows a waste of time for PR prospecting?

Muck Rack

Are trade shows a waste of time for PR prospecting

How B2B Marketing Can Get More out of Trade Shows

Sword and the Script

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. This makes it really important to get the most out of these events — adn there is a lot you can do before, during and after the show to better leverage your existing investments in conferences and trade shows. A good way to do that is to build relationships through content before the show even begins. The Show Never Ends .

Are Trade Shows still a Good Place for PR Launches?

Sword and the Script

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. The traditional rationale for launching a new product, service or company at a trade show is basic: There’s a critical mass of influential content creators in media and bloggers. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?

7 tips for marketing your company effectively at trade shows

Agility PR Solutions

While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic.

3 ways to prepare a news release for a trade show

Axia PR

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

How to Get Killer B2B Leads at Trade Shows

B2B PR Sense

When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. 77% of marketers say trade shows generate a significant quantity of leads. ~ So how can you make the most of your trade show experience? 5 Ways to Generate B2B Leads at Trade Shows.

Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script

The data shows: “…as of right now, news traffic to news sites, both in the U.S.

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

The Hoffman Agency

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. By Mark Pinsent, Managing Director, Hoffman Europe.

Has the trade show had its day (at last)?

The Hoffman Agency

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs ….

The Four Ps for trade show PR success

PR in High Definition

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. The post The Four Ps for trade show PR success appeared first on Firefly Communications. Blog exhibitions trade shows They are great for meeting prospective customers, current customers, journalists and partners.

4 tips to get new PR clients at trade shows

PR Daily

Are trade shows worth your time? Trade shows and industry conferences seem like great feeding grounds for prospects. However, trade shows can also be overwhelming and chaotic. Here are four tips for making trade shows work for PR prospecting and business development: 1. Trade shows are a busy time and there are still ways to make them work for you on site. They want proof points to show prospects.

How beauty brands can cut through trade show noise

Agility PR Solutions

The post How beauty brands can cut through trade show noise appeared first on Agility PR Solutions. “Beauty’s voice speaks gently.” Despite Nietzsche’s soft prose, you don’t have to listen too closely to know that there is no single voice speaking for the beauty industry. Natural hair and pink hair, skin tone and 90’s glitter, ingestible beauty and high tech devices are all trending. Influencers are becoming brand owners, and cosmetic giants are siphoning […].

5 practical steps to get media coverage at trade shows

Axia PR

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally. Media Relations Public Relations Featured Trade ShowsHow to get publicity and build connections with media.

More than half of tech companies may pass on 2021 trade show circuit

Agility PR Solutions

The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions. As the COVID crisis continues to shake up the business world, new research from tech PR firm ARPR reveals where tech PR and digital marketing efforts are headed in 2021.

Why most trade show exhibits fail

Axia PR

4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships. Unfortunately, most businesses don’t understand how to make the most of their participation in trade shows and miss terrific opportunities for growth.

Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business.

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time? Before focusing all of your pre-show marketing on a new product launch, work backwards and triple check your new product will be fully functioning for the show.

Trade Show Marketing Tips for First-Time Exhibitors

Beyond PR

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses. Some show organizers will even provide an exhibitor checklist that recommends when different tasks should be completed.

Virtual Trade Booths: 5 Insights from an Early Adopter

Bianchi Biz Blog

Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. According to Kleiner, a visitor enters a virtual lobby, which is designed based on Freudenberg’s familiar trade fair look.

Does Sponsoring a Trade Show Result in a Positive ROI?


Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.

20 Webinar Statistics, Benchmarks and Best Practices to Improve Your Virtual Events

Sword and the Script

Just like we do on Netflix, I imagine people skip over the show introductions and housekeeping notes to get to the point. If you must choose one over the other, the “data shows an increasing preference towards watching on-demand webinars.”

How to Pick the Perfect Time for Your Next Trade Show Product Launch

Beyond PR

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Using your trade show presence to get more exposure for your news can be a great move, but deciding exactly when to distribute your announcements can be challenging. Before the show. During the show. After the show.

Top 9 CES2022 PR Lessons for Automotive & Mobility Suppliers

Bianchi Biz Blog

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. The first show, held in New York City, had 250 exhibitors.

8 ways to issue successful trade-show press releases

PR Daily

Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show. Many cover the show remotely, referring to the official show newswire for breaking news stories. Include a show preview, launch news and post show summary.

5 Ways Manufacturing Companies Can Ramp Up Their Digital Marketing Game

Garrett Public Relations

B2B content marketing freelancing ghostwriting industrial PR manufacturing manufacturing PR marketing media relations PR PR consultant PR consulting press release public relations thouught leadership trade show writing communications industrial

PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo


With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. 5W’s Beauty Division had the honor of representing Indie Beauty Expo (IBE) for its third annual New York show – the most expansive and successful show yet from Aug. The show concluded with TRADE INDIE on Aug.

5 Steps to Marketing at an Event Outside of Your Industry


Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. What about the industry insiders who can’t make it to the show, or the end consumer who can’t experience the brilliant spectacle you’ve carefully orchestrated?

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. See these related posts: How B2B Marketing Can Get More out of Trade Shows. Marketing B2B marketing gated content trade show vert

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

We are winding down “the predictions post” season where many vendors strive to show how smart they are about the industry. PR Social Media content marketing creative social media customer event marketing media relations trade show trustMedia references tend to take a back seat to the mad pace that is often B2B marketing. As a result, when the time comes that you really need one, there isn’t one to be found.

7 ways to get more mileage for your trade show social content AFTER the show

Communications Conversations

A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. Your customers are at trade shows. Thought leaders are at trade shows. Media are at trade shows. And, influencers are sometimes at trade shows.

Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. 1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors?

How to Use Your Blog to Connect with Your Audience


A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback. Blog Content Marketing Advertising award winning PR blog brand Brand Story infograph podcast PR Advice Reimagine PR Storytelling Techniques testimonials Trade show

CES 2020: How to Make Your Pitch Stand Out

Business Wire

If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show. At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc.