Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. MORE
An upcoming trade show you’re excited about participating in? Producing high quality content – and delivering it to a specific audience – is difficult. MORE
Have a conference, trade show, or other special event to promote? I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone. MORE
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. MORE
On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline. MORE
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show. MORE
If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Journalists attend the same conferences and trade shows as you. You want journalists to write about your business. MORE
Show them a photo of your content offer—and bonus points if you explain it in a video with the author. For example, Twin Cities communicators Arik Hanson and Kevin Hunt produce the Talking Points podcast, which often cites blog posts and research reports—and direct links to them in Show Notes. MORE
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel. MORE
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches? MORE
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. MORE
A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback. MORE
Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. MORE
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches? MORE
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. MORE
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks. MORE
Attend trade shows, coordinate advertisements, organize sponsorships, etc. Not long ago, someone asked me, “What do you do all day?”. At the time, I wasn’t quite sure how to answer. MORE
Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time. MORE
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. MORE
There’s no better place than a trade show for capturing the attention of a journalist specializing in your industry. Not every day in PR can end with a new project launch or major initiative. In today’s digital age, reporters are often inundated with countless emails each day. MORE
Are there certain killer trade publications that are prestigious in your industry? Recommended Reading: How to Get More Killer B2B Leads at Trade Shows. Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign. MORE
Prospects don't know you, but they recognize the Wall Street Journal, the Today Show, and other well-known media sources as reputable. If your PR campaign landed you press in a trade magazine or other publication, use the article as the basis for a speech. MORE
Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience. MORE
Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting. MORE
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. MORE
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. MORE
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Video is a brilliant way to show off expertise and engender trust in an individual. By Cokey Falkow. MORE
This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. Maybe you’ve never worked at a PR agency. MORE
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. MORE
As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows MORE
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. MORE
That can happen at a trade show, conference or networking event targeting a particular niche. A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. MORE
The same was true for a placement in trade journal. In times past, these industry moguls may have only been known in a small circuit -- perhaps because of a trade show or a speaking engagement. B2B PR has been morphing into a more robust vehicle. MORE
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. MORE
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. MORE
Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor. MORE
Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show. MORE
5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. MORE
4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships. MORE
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. MORE
So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth. MORE
Humanize your brand by showing a different side of your organization. Events and trade shows. Businesses can offer previews of an upcoming sale, broadcast live from a trade show booth, or show how employees give back to the community during a charity event. MORE
Perhaps time is better spent creating a heavy presence at a trade show that prospect enterprises will be attending. showed that marketers more than doubled their use of data-driven marketing in 18 months, with 78 percent systematically making use of data. MORE
Trade Shows Related Topics 
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches?
PR in High Definition
FEBRUARY 25, 2015
As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows
Axia PR
MAY 5, 2017
4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.
Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show.
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.
Beyond PR
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.
TrendKite
AUGUST 24, 2015
Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.
ReimaginePR
SEPTEMBER 5, 2016
A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback.
Bad Pitch Blog
SEPTEMBER 24, 2007
5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.
PR 20/20
FEBRUARY 26, 2015
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events.
Beyond PR
JULY 5, 2016
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.
Beyond PR
SEPTEMBER 27, 2016
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.
PR Daily
OCTOBER 1, 2015
Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor.
Cision
AUGUST 20, 2015
So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth.
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.
Cision
MAY 27, 2015
On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline.
Polaris
DECEMBER 9, 2014
Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters.
Beyond PR
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.
Cision
OCTOBER 20, 2015
If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Journalists attend the same conferences and trade shows as you. You want journalists to write about your business.
Polaris
DECEMBER 30, 2014
Have a conference, trade show, or other special event to promote? I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone.
The Proactive Report
JUNE 23, 2015
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Video is a brilliant way to show off expertise and engender trust in an individual. By Cokey Falkow.
Communications Conversations
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago.
Cision
APRIL 20, 2016
That can happen at a trade show, conference or networking event targeting a particular niche. A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t.
PR Expanded
NOVEMBER 3, 2016
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.
Shift Communications
NOVEMBER 4, 2016
This is especially important if you are relatively new to the field and want to develop a well-rounded skillset for everything from media relations to trade show best practices, integrated campaigns and measurement. Maybe you’ve never worked at a PR agency.
PR Daily
JULY 11, 2016
Perhaps time is better spent creating a heavy presence at a trade show that prospect enterprises will be attending. showed that marketers more than doubled their use of data-driven marketing in 18 months, with 78 percent systematically making use of data.
Beyond PR
MARCH 28, 2016
An upcoming trade show you’re excited about participating in? Producing high quality content – and delivering it to a specific audience – is difficult.
PR Daily
OCTOBER 30, 2015
Humanize your brand by showing a different side of your organization. Events and trade shows. Businesses can offer previews of an upcoming sale, broadcast live from a trade show booth, or show how employees give back to the community during a charity event.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month.
Shift Communications
FEBRUARY 17, 2015
Prepare for a marathon, not a sprint – We know how taxing trade shows can be in and of themselves, and the work leading up to them is nothing short of exhausting.
PR Daily
OCTOBER 5, 2015
There’s no better place than a trade show for capturing the attention of a journalist specializing in your industry. Not every day in PR can end with a new project launch or major initiative. In today’s digital age, reporters are often inundated with countless emails each day.
PR Daily
APRIL 24, 2015
Attend trade shows, coordinate advertisements, organize sponsorships, etc. Not long ago, someone asked me, “What do you do all day?”. At the time, I wasn’t quite sure how to answer.
B2B PR Sense
JUNE 20, 2016
The same was true for a placement in trade journal. In times past, these industry moguls may have only been known in a small circuit -- perhaps because of a trade show or a speaking engagement. B2B PR has been morphing into a more robust vehicle.
B2B PR Sense
JUNE 3, 2016
Prospects don't know you, but they recognize the Wall Street Journal, the Today Show, and other well-known media sources as reputable. If your PR campaign landed you press in a trade magazine or other publication, use the article as the basis for a speech.
MaccaPR
DECEMBER 19, 2016
Show them a photo of your content offer—and bonus points if you explain it in a video with the author. For example, Twin Cities communicators Arik Hanson and Kevin Hunt produce the Talking Points podcast, which often cites blog posts and research reports—and direct links to them in Show Notes.
B2B PR Sense
DECEMBER 19, 2016
Are there certain killer trade publications that are prestigious in your industry? Recommended Reading: How to Get More Killer B2B Leads at Trade Shows. Not too long ago we did a post on 10 Simple Strategies to Boost Your B2B PR Campaign.
Rock the Status Quo
MAY 18, 2015
Look for industry conferences, trade shows and associations. The trick is to first identify the target audience you want to reach, then match up trade shows, associations, conferences, webinars and podcasts that reach that audience.
ImPRessions - Crenshaw Communications
MARCH 23, 2017
One nearly surefire tactic for building thought leadership, creating quality content, and earning trade media coverage is a panel discussion event we call the business thought leadership panel.
Beyond PR
DECEMBER 19, 2016
as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. If you attend industry trade shows or conferences, don’t keep what you learn under wraps.
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