INDUSTRY INSIGHTS YOUR PEERS ARE READING
Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. MORE
One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. MORE
A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally. Media Relations Public Relations Featured Trade ShowsHow to get publicity and build connections with media. MORE
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. MORE
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show. MORE
Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day. Is it the right kind of news for the show? MORE
As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it shows you which results stand out. MORE
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society. MORE
Why not write and submit an article to a relevant trade publication or industry-related magazine? The picture below shows the TechCrunch Disrupt event, which was sponsored by New Relic. Trade shows. Does your industry hold trade shows? MORE
When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. Situational awareness is a concept I first learned in the military. MORE
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. MORE
A technology PR team can bring their CES trade show booth to life. The 360-video camera I use has a livestreaming feature so your team could share a product launch or trade show teaser via Facebook Live and significantly increase engagement. MORE
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches? MORE
This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. MORE
With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message. MORE
A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback. MORE
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches? MORE
You reach out personally -- perhaps via email, telephone, or at conferences and trade shows. Rumor #5: It's really hard to get viable leads from trade shows. So, can you really get viable leads from trade shows? MORE
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. MORE
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks. MORE
Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time. MORE
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. MORE
Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? Bring PR to the show. MORE
Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Show your expertise with facts, short anecdotes, and insights. MORE
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division. MORE
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. MORE
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. MORE
We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued. MORE
attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S. MORE
As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows MORE
You might even unearth opportunities, such as a new trade show or nascent possibilities in the digital landscape. As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients. MORE
Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland! A hive of activity from the moment the show opened its doors, the Prohibition team was tasked with creating innovative content and unveiling the latest releases from Watches of Switzerland’s watch brands first! MORE
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. MORE
More than half of marketers view conferences and trade shows as a necessary evil, with 64 percent of them saying they’ve been disappointed when attending a major event. Journalists were difficult to reach or did not show up for scheduled interviews (23 percent). MORE
Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor. MORE
Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show. MORE
But don't underestimate the power that lesser-known publications -- especially trade publications that are popular among your target audience -- can hold for your brand. Participate in Trade Shows. Use the weeks leading up to the trade show to your advantage. MORE
has turned into one of the world’s premier clothing trade shows, showcasing some of the top brands and fashion designers in the industry. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris. MORE
Are trade shows worth your time? Trade shows and industry conferences seem like great feeding grounds for prospects. However, trade shows can also be overwhelming and chaotic. They want proof points to show prospects. MORE
From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. Marketing B2B marketing gated content trade show vert MORE
5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. MORE
4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships. MORE
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. MORE
Trade Shows Related Topics 
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches?
PR Daily
NOVEMBER 19, 2018
Are trade shows worth your time? Trade shows and industry conferences seem like great feeding grounds for prospects. However, trade shows can also be overwhelming and chaotic. They want proof points to show prospects.
Muck Rack
OCTOBER 30, 2018
Are trade shows a waste of time for PR prospecting
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?
B2B PR Sense
MAY 12, 2016
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.
Axia PR
DECEMBER 13, 2017
With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.
PR in High Definition
FEBRUARY 25, 2015
As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows
Axia PR
MAY 5, 2017
4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.
Beyond PR
SEPTEMBER 21, 2016
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show.
PR Daily
DECEMBER 15, 2015
Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show.
Communications Conversations
MARCH 20, 2018
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines.
Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show.
Beyond PR
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.
Sword and the Script
NOVEMBER 6, 2018
From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. They created seven more events – red carpet premieres – in cities around the world over a two-month period after the show. Marketing B2B marketing gated content trade show vert
TrendKite
AUGUST 24, 2015
Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.
5W PR
AUGUST 31, 2017
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division.
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.
ReimaginePR
SEPTEMBER 5, 2016
A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback.
Bad Pitch Blog
SEPTEMBER 24, 2007
5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.
Sword and the Script
SEPTEMBER 4, 2018
When the business does pop it’s head up, it usually only because it has something to say, to make an announcement or exhibit at a trade show. Situational awareness is a concept I first learned in the military.
Sword and the Script
MAY 22, 2018
As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. Then it shows you which results stand out.
PR 20/20
FEBRUARY 26, 2015
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events.
ImPRessions - Crenshaw Communications
OCTOBER 24, 2018
Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. How to make the most of a time and dollar investment in a trade show or conference? Bring PR to the show.
B2B PR Sense
JULY 13, 2018
You reach out personally -- perhaps via email, telephone, or at conferences and trade shows. Rumor #5: It's really hard to get viable leads from trade shows. So, can you really get viable leads from trade shows?
PR Daily
OCTOBER 1, 2015
Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor.
Cision
JANUARY 8, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society.
Beyond PR
JULY 5, 2016
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.
Beyond PR
SEPTEMBER 27, 2016
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.
PR Daily
JUNE 30, 2017
More than half of marketers view conferences and trade shows as a necessary evil, with 64 percent of them saying they’ve been disappointed when attending a major event. Journalists were difficult to reach or did not show up for scheduled interviews (23 percent).
ImPRessions - Crenshaw Communications
JUNE 19, 2018
Industry discussion panels in particular can be very effective, whether part of a larger conference or trade show, or created as a customized event for prospects. Show your expertise with facts, short anecdotes, and insights.
B2B PR Sense
SEPTEMBER 8, 2017
But don't underestimate the power that lesser-known publications -- especially trade publications that are popular among your target audience -- can hold for your brand. Participate in Trade Shows. Use the weeks leading up to the trade show to your advantage.
Flack's Revenge
MARCH 23, 2015
Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day. Is it the right kind of news for the show?
PR News
JANUARY 3, 2018
We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued.
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.
ImPRessions - Crenshaw Communications
MARCH 27, 2018
attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S.
PR Daily
NOVEMBER 24, 2018
You might even unearth opportunities, such as a new trade show or nascent possibilities in the digital landscape. As we enter the last couple of months of 2018, we’re focused on business development and budget planning with current clients.
PR Expanded
NOVEMBER 3, 2016
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.
PR Daily
SEPTEMBER 19, 2018
has turned into one of the world’s premier clothing trade shows, showcasing some of the top brands and fashion designers in the industry. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris.
Cision
JULY 24, 2017
This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.
Prohibition
JUNE 3, 2018
Tasked with owning the conversation, being one of the first to bring news from the show and positioning the brand as an industry leader throughout trade shows SIHH and Baselworld, the team were excited to board the plane to Switzerland! A hive of activity from the moment the show opened its doors, the Prohibition team was tasked with creating innovative content and unveiling the latest releases from Watches of Switzerland’s watch brands first!
Flack's Revenge
FEBRUARY 20, 2018
One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting.
PR Daily
DECEMBER 2, 2017
Why not write and submit an article to a relevant trade publication or industry-related magazine? The picture below shows the TechCrunch Disrupt event, which was sponsored by New Relic. Trade shows. Does your industry hold trade shows?
PR Daily
SEPTEMBER 25, 2018
A technology PR team can bring their CES trade show booth to life. The 360-video camera I use has a livestreaming feature so your team could share a product launch or trade show teaser via Facebook Live and significantly increase engagement.
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