One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting. MORE
Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. These are often covered by trade or industry press and can be converted into bylined content. MORE
Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. MORE
Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands. MORE
A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally. Media Relations Public Relations Featured Trade ShowsHow to get publicity and build connections with media. MORE
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release. MORE
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show. MORE
Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day. Is it the right kind of news for the show? MORE
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society. MORE
A few weeks ago, I attended my first trade show on behalf of a client in three years. It was a rather large trade show and I was tasked with social media strategy and execution during and after the show. But, for many brands, trade shows are still content goldmines. MORE
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches? MORE
This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences. MORE
With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message. MORE
A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback. MORE
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches? MORE
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. MORE
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks. MORE
It’s that time of the year again where innovative brands and tech geeks gather at the CES trade show to awe at the most promising consumer technology. MORE
When he worked a trade show and glad-handed customers and salespeople, he was superb. There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. MORE
Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time. MORE
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events. MORE
These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows. MORE
Facebook Live was designed to generate engagement while showing your audience your attention, in real time! For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more. MORE
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division. MORE
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. MORE
Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. MORE
We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued. MORE
Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Social media – to show some leader personality and to leverage all of the other output. MORE
attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S. MORE
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month. MORE
As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows MORE
An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. MORE
A few weeks ago you may remember I wrote about a Twitter shop my team and I at Prohibition created to help create some online chatter at a construction trade show. MORE
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy. MORE
More than half of marketers view conferences and trade shows as a necessary evil, with 64 percent of them saying they’ve been disappointed when attending a major event. Journalists were difficult to reach or did not show up for scheduled interviews (23 percent). MORE
Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor. MORE
Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show. MORE
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” MORE
5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included. MORE
4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships. MORE
While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? There was an increase in spot orders — almost US$50 million worth of spot orders were closed on the show floor in just three trade-only exhibition days. MORE
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. MORE
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Pairings are everywhere in our society. MORE
Trade Shows Related Topics 
Sword and the Script
APRIL 25, 2017
In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. Are Trade Shows still a Good Place for PR Launches?
Axia PR
DECEMBER 13, 2017
With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Public Relations Featured Press Release Trade ShowsBefore that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.
Axia PR
JULY 14, 2017
A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally. Media Relations Public Relations Featured Trade ShowsHow to get publicity and build connections with media.
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?
Axia PR
MAY 5, 2017
4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.
B2B PR Sense
MAY 12, 2016
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.
Beyond PR
MARCH 30, 2016
Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show.
PR Daily
DECEMBER 15, 2015
Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show.
5W PR
AUGUST 31, 2017
With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. By: 5W Beauty Division.
Cision
MAY 23, 2017
Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky.
TrendKite
AUGUST 24, 2015
Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.
Beyond PR
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.
ReimaginePR
SEPTEMBER 5, 2016
A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback.
Bad Pitch Blog
SEPTEMBER 24, 2007
5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.
Cision
JANUARY 8, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Pairings are everywhere in our society.
PR 20/20
FEBRUARY 26, 2015
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events.
ImPRessions - Crenshaw Communications
MARCH 27, 2018
attend conventions, conferences, and trade shows each year. Conferences and trade shows offer all kinds of other opportunities for qualified and interesting speakers. It will come as no surprise to those of us in public relations that 205 million people in the U.S.
The Hoffman Agency
MAY 23, 2018
While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? There was an increase in spot orders — almost US$50 million worth of spot orders were closed on the show floor in just three trade-only exhibition days.
PR News
JANUARY 3, 2018
We’ve heard it said often at conferences and during panels at trade shows: “The internet and social media have their good sides and bad sides.” While it’s true that what many consider the bad side of social media—scams, baseless attacks on people, brands and organizations, the way it’s reduced our attention span—tends to receive far… Continued.
Flack's Revenge
FEBRUARY 20, 2018
One time I was at a dinner with the client team following a day a trade show. This was the dotcom era, also around the end of Seinfeld; a TV show that was famously about nothing. I came to PR in a roundabout way, via engineering, marketing, sales and IT consulting.
Cision
JULY 24, 2017
This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.
Norton's Notes
AUGUST 28, 2014
A few weeks ago you may remember I wrote about a Twitter shop my team and I at Prohibition created to help create some online chatter at a construction trade show.
Flack's Revenge
MARCH 23, 2015
Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular trade show is like a busy news day. Is it the right kind of news for the show?
ImPRessions - Crenshaw Communications
MAY 3, 2018
An executive’s participation in a trade show panel can yield video, media coverage, blog posts, and social media engagement. PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success.
Beyond PR
SEPTEMBER 27, 2016
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.
PR Daily
JUNE 30, 2017
More than half of marketers view conferences and trade shows as a necessary evil, with 64 percent of them saying they’ve been disappointed when attending a major event. Journalists were difficult to reach or did not show up for scheduled interviews (23 percent).
Beyond PR
JULY 5, 2016
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.
Business Wire
FEBRUARY 2, 2018
Facebook Live was designed to generate engagement while showing your audience your attention, in real time! For PR pros, consider utilizing this service when you are launching a new event, hosting an external event or panel, walking a trade show floor and more.
5W PR
SEPTEMBER 27, 2017
Media support also shows retail partners you will help drive their business. You’re Participating in a Trade Show. This year 5W had the honor of representing Indie Beauty Expo , the largest trade show for independent beauty brands.
PR Expanded
NOVEMBER 3, 2016
Siera is responsible for the development and execution of WebMax’s business and marketing plans, lead generation strategy, digital marketing campaigns, national trade shows, and building and maintaining the company’s social media networks.
ImPRessions - Crenshaw Communications
APRIL 24, 2018
Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. These are often covered by trade or industry press and can be converted into bylined content.
PR Daily
OCTOBER 1, 2015
Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor.
Beyond PR
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.
Sword and the Script
JANUARY 20, 2018
As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.”
Prezly
JANUARY 6, 2017
It’s that time of the year again where innovative brands and tech geeks gather at the CES trade show to awe at the most promising consumer technology.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month.
ImPRessions - Crenshaw Communications
OCTOBER 6, 2017
Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers. Social media – to show some leader personality and to leverage all of the other output.
ImPRessions - Crenshaw Communications
AUGUST 17, 2016
These may be the dog days of summer, but public relations teams everywhere are working hard to book their CEOs and others in enviable speaking slots at upcoming conferences and trade shows.
ImPRessions - Crenshaw Communications
AUGUST 2, 2016
When he worked a trade show and glad-handed customers and salespeople, he was superb. There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company.
Beyond PR
JANUARY 9, 2018
When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Pairings are everywhere in our society.
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