Landis PR

NOVEMBER 21, 2022

Trade shows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest trade show, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.

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Trade Shows Automotive Internal International 52

Agility PR Solutions

JULY 21, 2021

The post Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings appeared first on Agility PR Solutions. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world?

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Trade Shows Corporate Meeting Communications 148

Muck Rack

OCTOBER 30, 2018

Are trade shows a waste of time for PR prospecting?

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Trade Shows 209

Flack's Revenge

MARCH 12, 2019

I am often asked by clients how to build trade show buzz and booth traffic. The difficulties of rising above show noise were never more apparent than at MWC, the annual mobile industry confab, which I attended last month in Barcelona. The post How to Stand out at a Noisy Trade Show (MWC Field Guide) appeared first on.

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Trade Shows How To Pitching Video 136

Agility PR Solutions

FEBRUARY 20, 2020

While digital marketing is hugely important to the majority of modern businesses, being able to meet with prospective clients at events like trade shows is still an incredibly effective marketing tactic. The post 7 tips for marketing your company effectively at trade shows appeared first on Agility PR Solutions.

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Trade Shows Marketing Company Meeting 88

Agility PR Solutions

MARCH 3, 2019

The post How beauty brands can cut through trade show noise appeared first on Agility PR Solutions. Natural hair and pink hair, skin tone and 90’s glitter, ingestible beauty and high tech devices are all trending. Influencers are becoming brand owners, and cosmetic giants are siphoning […].

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Trade Shows Brand Branding Trends 103

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show. Talk to Us!

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Trade Shows B2B Marketing Conference 128

Sword and the Script

AUGUST 26, 2014

That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. The noise is deafening, and usually at a trade show, there’s one vendor announcement that sweeps attention because it defies expectations.

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Trade Shows Pitching Conference Media 154

Sword and the Script

APRIL 18, 2020

If you enjoyed this post, you might also like: Here’s How to Fix a Big Mistake in Content Marketing Image credits: Unsplash and respective sites mentioned The post Content Marketing is the New Conference and Trade Show During Quarantine [UML] appeared first on Sword and the Script.

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Content Marketing Trade Shows Conference Marketing 149

Agility PR Solutions

AUGUST 5, 2020

The post More than half of tech companies may pass on 2021 trade show circuit appeared first on Agility PR Solutions. The agency’s new study, Marketing in a Post-COVID World, found that 49 percent of respondents said their companies are unsure whether or not they will […].

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Trade Shows Company Crisis Study 78

Axia PR

DECEMBER 13, 2017

With the new year right around the corner and trade shows filling the calendar, the question of how to best convey your company’s message to the media might be starting to shadow your thoughts. Before that shadow becomes a looming, cantankerous beast, tackle it to dispel the darkness and enlighten everyone with your message.

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Trade Shows Media How To Publicity 90

Konnect Agency

FEBRUARY 16, 2021

One industry that dramatically shifted as a result of the pandemic is the trade show industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual trade show is right for your business. What Can Be Gained From Virtual Trade Shows.

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Trade Shows Brand Branding Media 52

Axia PR

MAY 5, 2017

4 ways to ensure a successful trade show. Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships.

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Trade Shows Travel Publicity Brand 48

The Hoffman Agency

FEBRUARY 17, 2020

Nor do I remember much about the show (strapline: ‘The Foundations to your Facilities’, I’d imagine) apart from having a discussion with a guy selling paper towels, who was keen to tell me how much more hygienic they were than hot air hand-dryers which were only good for spreading germs …. The post Has the trade show had its day (at last)?

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Trade Shows Mobile B2B Travel 36

Axia PR

JULY 14, 2017

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. Trade shows allow you to meet journalists personally. How to get publicity and build connections with media.

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Trade Shows Media Publicity Meeting 48

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

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Trade Shows B2B Marketing eBook 36

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Blogging 258

Blogging Trade Shows Pitching Writing 258

PR in High Definition

FEBRUARY 25, 2015

As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. The post The Four Ps for trade show PR success appeared first on Firefly Communications.

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Trade Shows Blogging Communications Meeting 48

Beyond PR

MARCH 8, 2017

There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show.

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Trade Shows Product Launch How To Media 66

Beyond PR

MARCH 30, 2016

Exhibiting at your first trade show can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a trade show. The money you save here can then be directed into other show expenses.

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Trade Shows Marketing Social Media Hotels 40

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. Avoid the tension by asking these four questions before unveiling a product at your next trade show. Will the product be ready for show time?

Trade Shows 40

Trade Shows Product Launch How To Strategy 40

5W PR

AUGUST 31, 2017

The post PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

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Trade Shows Trends Brand Branding 68

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

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Media Trade Shows Interviews Travel 294

Business Wire

DECEMBER 17, 2019

If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.

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Pitching Trade Shows How To Publicity 195

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Thought leadership can very easily go hand-in-hand with press releases and media placement, bringing together three main elements of PR programs.

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Leadership Industry Conference Trade Shows 302

Cision

JANUARY 8, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Utilizing trade shows as a platform for big company announcements has many benefits.

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Company Trade Shows How To Product Launch 222

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Because trade and business media typically cover the conferences and trade shows in their categories, a speaking slot can drive exposure to media and thus, interviews and features. Thought leadership can very easily go hand-in-hand with press releases and media placement, bringing together three main elements of PR programs.

Leadership 177

Leadership Industry Conference Trade Shows 177

Agility PR Solutions

NOVEMBER 2, 2020

Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […]. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their operations.

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B2B Tourism Company Marketing 88

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. So how do you decide whether to take a risk?

Industry 195

Industry Marketing Trade Shows Social Media 195

ImPRessions - Crenshaw Communications

APRIL 3, 2020

SaaS businesses, like many B2B tech companies, devote sizeable budgets to industry conferences and trade shows for sponsorships and speaking opportunities to gain customer and media visibility.

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Conference How To Pitching B2B 296

5W PR

FEBRUARY 22, 2023

Trade Shows -Having a booth at a trade show is a good way to network in person and let people know about your new product or business. This is natural for brick and mortar businesses, but it can be used for any type of business. Charity Events -You can sponsor local charity events such as concerts or sporting events.

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Strategy Brand Branding Marketing 88

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?

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Conference Trade Shows How To B2B 95

5W PR

NOVEMBER 16, 2020

It seems like just about every week another trade show, conference, or convention is canceled due to COVID-19. But here’s the rub… while brands can and should have active and engaging social media accounts, trends show that influencers tend to offer better results on these platforms.

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Trade Shows Social Media Conference Brand 88

Cision

JULY 24, 2017

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

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How To Trade Shows Conference Examples 209

MaccaPR

FEBRUARY 7, 2022

With so many elements out of our control, how can brands still make an impact with media outlets and their target audiences at trade shows and other events? Based upon my time on the floor of CES (yes, that’s me behind a mask above), here’s three tips any brand can apply from this most recent trade show.

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Conference Brand Branding Trade Shows 62

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

By the same token, many business executives rely on attending, speaking, or sponsoring in-person trade shows for their own visibility and thought leadership, and to stay on top of trends. We’re all longing to return to real live meetings, but conference producers are only tentatively planning physical events for 2021.

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Conference Trade Shows Video Social Media 317

MaccaPR

AUGUST 10, 2020

Mission-critical trade shows have ceased. We know of B2B marketers who had planned on attending 100+ trade shows this year, but thanks to COVID-19 that was put on hold. What’s your take on virtual trade show events? Your customers are consumed with uncertainty and, in some cases, vanishing.

B2B 71

B2B Crisis Interviews Marketing 71