Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Makes old-school marketing tactics such as events and trade shows seem…almost outdated. Depending on your industry and marketing strategy, a trade show may be just what your company needs. Find out why they are attending the show and what they hope to get out of it.
Are Trade Shows still a Good Place for PR Launches?
Sword and the Script
AUGUST 26, 2014
That’s the number of pre-trade show pitches one blogger told me he had received in a side bar conversation last week. A Traditional Case for Trade Show Launches. We still had a voice in the trade press. The post Are Trade Shows still a Good Place for PR Launches?
The Four Ps for trade show PR success
PR in High Definition
FEBRUARY 25, 2015
As we head into March, many PR professionals will be thinking about the various trade shows that take place across the UK. Before you even start any planning or event management for any show, […]. Blog exhibitions trade shows
How to Get Killer B2B Leads at Trade Shows
B2B PR Sense
MAY 12, 2016
When it comes to trade shows, you might think that generating B2B leads is a piece of cake. And, although LinkedIn is responsible for generating as many as 80% of all B2B leads , trade shows are still a successful staple of any B2B marketing strategy.
8 ways to issue successful trade-show press releases
DECEMBER 15, 2015
Trade show news releases can be tricky. If you’re issuing news at Consumer Electronics Show (or any other large trade show) and hope to garner coverage, you have your work cut out for you. Not every reporter covering CES is at the show.
Does Sponsoring a Trade Show Result in a Positive ROI?
AUGUST 24, 2015
Participating in trade shows, conferences or other events requires significant investment of both time and money as well as careful planning (often for months) and artful execution. After all is said and done does sponsoring a trade show really result in a positive ROI? While the modern practice of PR can feel all-digital-all-the-time, there are moments when people actually look up from their smart phones and physically gather in one place at one time.
How to Pick the Perfect Time for Your Next Trade Show Product Launch
MARCH 8, 2017
There are many advantages to timing new product or service announcements around trade shows. For one, getting the media attention is easier since the press are already looking for big announcements coming out of the show. Before the show. During the show.
How to Use Your Blog to Connect with Your Audience
SEPTEMBER 5, 2016
A funny meme or gif can show off your unique sense of humor, and an inspirational quote can amplify your thoughtfulness. Even if it’s a “thanks for leaving a comment”, it shows that you’re in touch with your audience and you care about their feedback.
Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show
Bad Pitch Blog
SEPTEMBER 24, 2007
5) How to Work a Trade Show Tech PR War Stories People b h about trade shows all the time, myself included.
The Inbound Marketer’s Comprehensive Event Checklist
FEBRUARY 26, 2015
In spite of our increasing connectedness through digital channels, companies across industries continue to flock to trade shows, conferences and other industry events.
4 Ways to Cast a Lasting Spell with Your Digital Press Kit
JULY 5, 2016
When the show floor closes on the last day of a trade show, it’s like a magic act. As tempting as it may be to let the magic fade as you go back to your normal routine, your trade show tasks are actually far from over. Write a Powerful Post-show Press Release.
How To Use Social Media At An Event
SEPTEMBER 27, 2016
With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show.
3 ways PR pros can participate outside the office
OCTOBER 1, 2015
Focus on trade shows. Spring and fall are typically the biggest trade-show seasons for PR executives. At the event itself, you’ll be focused on facilitating those briefings, staffing your clients’ booths and basically running around the show floor.
5 Questions You Need to Answer Before Publishing a Press Release
AUGUST 20, 2015
So if you’re exhibiting tomorrow at a trade show, make sure that press release goes live before the event starts so people can plan to visit your booth.
The One PR Tool You’ll Need for 2016
DECEMBER 3, 2015
And then it pumps out a pretty little graphic, by week, that shows you your effectiveness. (We For instance, we scheduled media interviews for a client during their biggest trade show in October. By Gini Dietrich. It’s time for our annual 12 days of Christmas!
Content discovery: The new Holy Grail of PR and marketing
Holtz Communication + Technology
JULY 2, 2015
versions of the app will “show users the most important photos from events and places in their regions and across the country,” according to a New York Times article.
Fourteen Social Media Policy Must Haves
OCTOBER 29, 2012
Your employees know how to answer the phone, what to put in their email signature, even what to wear to trade shows. I am not an attorney.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
It’s like being at a trade show and talking to people about what it is that you do. We all know sales people love trade shows because of the leads they can generate. By Gini Dietrich.
How to Promote Your Online Press Kit with Multichannel Marketing
APRIL 27, 2016
Trade shows can be an endless sea of opportunity, engagement, and information. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show.
5 Tips to Digitizing Your Media Kit
MAY 27, 2015
On the other hand, if you frequently hand out paper copies of your media kit at a trade show, it can simplify things to have a single PDF you can use both online and offline.
The Difference Between PR and Advertising
FEBRUARY 8, 2012
Some of us even integrate what might be considered more traditional marketing: Email, database development, search engine optimization, trade shows, search engine marketing, inbound marketing, cultivate and convert leads, gamification, and mobile technology.
Marketing is Dead?
AUGUST 23, 2012
We used a combination of online advertising, trade shows, email marketing, content (white papers, case studies, educational newsletters), search engine optimization, media relations, and search engine marketing to market their business. We live in really interesting times.
Three Ways to Invest in Yourself through Learning
AUGUST 26, 2015
Attend conferences and trade shows. By Gini Dietrich. Earlier this week, Laura Petrolino wrote about the importance of professional development and keeping your skills fresh through ongoing learning.
The Most Important Post-event Engagement Tool
JUNE 24, 2015
Whether it was a trade show, industry event, or conference, chances are you started engaging with participants via social media weeks before you ever did in person. By Steve Randazzo. Think of the last branded event you created and the engagement tool you used.
B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters.
Social Media Use At Work
FEBRUARY 20, 2012
Large social settings stress them out, but if you give them an opportunity to use social media to break the ice, where they don’t have to interact face-t0-face, you’ll see them excel in group settings, such as trade shows, client dinners, and presentations.
Why You Should Network More to Get Press for Your Business
OCTOBER 20, 2015
If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Journalists attend the same conferences and trade shows as you. You want journalists to write about your business.
Eight Social Media Tactics Designed for Big Return
OCTOBER 20, 2015
There were 30 people who were held captive and I got to spend two hours showing them some of the social media tactics they’re doing really well already, highlighting some of their colleagues, and then providing recommendations. By Gini Dietrich.
Augmented Reality for PR and Marketing Pros
SEPTEMBER 20, 2012
I realized as we chatted, I spend a lot of time showing examples of this cool new trends when I speak, but I’ve never shared it with you. If you scan the box of Legos before you buy them, it will show you what the construction of it looks like.
Pinterest Versus Instagram: Which One is Best For Your Brand?
DECEMBER 30, 2014
Have a conference, trade show, or other special event to promote? I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. She’s not alone.
The Rise and Rise of Online Video
The Proactive Report
JUNE 23, 2015
Gone are the days when a corporate video was only used in the reception area of the office, at trade shows or investor meetings. Video is a brilliant way to show off expertise and engender trust in an individual. By Cokey Falkow.
How PR Agencies Set Budgets And Billing
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2016
The thinking behind a flat fee is that agency staff may overservice in a given month – for example, during a trade show or a major launch – but it will not request extra billing because it may then underservice during another, less busy month.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
I explained I had just given the opening keynote at the Retail Packaging Association trade show on using the web for business growth. But be sure you’re tracking those leads so you can show how your efforts help convert them to customers.
Five Ways to Build a Better Media List
OCTOBER 28, 2015
Trade shows and events are a great place to connect with media and influencers. It’s also a great way to show media contacts that you didn’t just pluck their name from an enormous database, but that you’re someone who actively follows their work. By Aly Saxe.
How long before virtual reality transforms corporate storytelling?
APRIL 6, 2015
Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago.
Self-Hating PR Pros and the Change in Industry
SEPTEMBER 5, 2012
Some of us even integrate what might be considered more traditional marketing: Database development, email, search engine optimization, trade shows, search engine marketing, inbound marketing, gamification, and mobile technology.
Seven Tips for Gaining Business from Speaking Engagements
FEBRUARY 22, 2012
For instance, this weekend I’m speaking at the Retail Packaging Association trade show. The reason being is that I have access to the analytics and the ecommerce and I can show real results that are meaningful to my audiences.
Behind the Scenes PR: Spotlight on Alaska
RH Strategic Insights
AUGUST 18, 2015
My career in public relations takes me out of the office for the occasional trade show, client meeting, new business lunch, media interview or video shoot.
The Spin Sucks Inquisition: Aly Saxe
JULY 31, 2015
A few years ago, I was wandering the halls of a hotel at Counselor’s Academy when my dear friend, Abbie Fink , pulled me into the trade show area and said, “You have to meet Aly Saxe. By Gini Dietrich.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
How can sales network with customers and prospects before they attend a trade show or travel to a new city? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years.