November, 2023

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What Are The 7 Barcelona Principles Of Public Relations?

The Hoyt Organization

Public relations is often subjective, meaning its impact is palpable but quantification difficult. More often than not, it’s challenging to attribute specific outcomes such as market dominance shifts, sales spikes, or ranking increases directly to isolated PR efforts. Today’s highly competitive marketplace compels the PR industry to validate its contributions and influence.

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Active vs. Passive Voice in PR Communications | Business Wire

Business Wire

For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct. But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice.

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation.

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Crafting a Positive Image with PR in the Beauty Retail Industry

Ronn Torossian

The beauty retail industry is competitive and dynamic. It thrives on aesthetics and presentation. Public relations plays a crucial role in shaping the image and reputation of beauty brands and retailers. In this visually-driven world, PR is essential. Skincare giants and makeup boutiques rely on strategic PR to attract and retain customers. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill started out as an associated publicist for United Artists. It was there, taking celebrities to interviews, that she realized she was getting more out of them in the car on the way than the reporters were. She shifted to become an entertainment reporter and that started her 25+ year career as their Entertainment Reporter.

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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Promote Your Black Friday Promotions with a Press Release | Business Wire Blog

Business Wire

Black Friday, the day after Thanksgiving in the United States, marks the beginning of the holiday shopping season. It's a day when businesses offer significant discounts and promotions to attract shoppers both online and in stores. To make the most of this shopping frenzy, it's crucial for organizations to effectively share their Black Friday promotions.

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How to Use Sentiment Analysis in PR? The 2023 Guide

Prowly

Keeping track of who is mentioning you has become one of the most basic activities in PR. But what about what they are saying? If you have hundreds of mentions coming in daily, determining if they’re good or not could be a full-time job. Not anymore – thanks to sentiment analysis in PR. With a […] The post How to Use Sentiment Analysis in PR?

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Understanding Programmatic Advertising

Ronn Torossian

Programmatic advertising is changing the digital marketing landscape. It automates the buying and optimization of digital ads, replacing manual processes. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? Programmatic advertising is a data-driven, automated method of buying and optimizing digital advertising campaigns in real time. […] The post Understanding Programmatic Advertising appeared first on.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Why the UK’s biggest corporates are at risk of reputational damage

The Resolution Blog

In this episode Stella interviews the Chief Executive of the CIPR (Chartered Institute of Public Relations) Alastair McCapra. They talk about FTSE 100 businesses and the lack of PR expertise in executive leadership teams and on boards in the UK. Alastair and Stella explore the reasons for this; including reputation management being viewed as a […] The post Why the UK’s biggest corporates are at risk of reputational damage appeared first on PR Resolution — by CoverageBook.

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Sam Bankman Fried, FTX, And The Limits Of PR

ImPRessions - Crenshaw Communications

Of all the opinion journalism about former FTX CEO Sam Bankman Fried’s quickie conviction, Ginia Bellafante’s article struck me. It explores the gap between how tech insiders and investors saw the young tech whiz kid and the way a jury of regular people did. It even includes accounts of testimony at his trial that Mr. Bankman-Fried refused to wear a suit when investor Anthony Scaramucci asked, because, he claimed, “T-shirts were crucial to his ‘brand.'” In other wor

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Onclusive Clips – Actionable Insights for Brand Reputation Management

Onclusive

Actionable Insights for Brand Reputation Management Managing a corporate brand’s reputation has become increasingly challenging for PR pros in today’s interconnected business landscape. The pervasive influence of digital media, social, and the 24/7 news cycle has accelerated the speed at which information spreads. Any negative incident can quickly escalate, causing significant damage to a brand’s image.

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The Value of Pitching Trade Reporters | Business Wire Blog

Business Wire

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week

Agility PR Solutions

During Ragan’s Communications Week conference last week, leaders from global PR and communication network IPREX offered a State of Global Marketing and Communications panel that examined trends and issues that PR and comms pros are facing around the world. Here’s a summary overview of some of the key takeaways from the firm’s presentation. The panelists […] The post Takeaways from IPREX’s State of Global Communications panel during Ragan’s Communications Week appeared first on Agility PR S

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The Importance of Diversity in the C-Suite Leadership

Ronn Torossian

Diversity in leadership is crucial for organizational success. It includes dimensions like gender, race, ethnicity, age, and sexual orientation. This article will focus on diversity and inclusion in the C-suite leadership. The C-suite consists of top leadership positions like CEO, CFO, COO, and CMO. These leaders shape an organization’s culture, values, and strategic direction. […] The post The Importance of Diversity in the C-Suite Leadership appeared first on.

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How Influencers are Sharing the ‘Essence of Cinema’ for Cineworld UK

The Resolution Blog

In this episode Stella interviews Carla Boyd, Senior Social & Content Marketing Manager at Cineworld Cinemas Live from the Cineworld London Head Quarters they delve into influencer relations and why Cineworld UK has decided to switch nearly all of their communications to working only with social influencers over journalists. Carla explains how the essence and […] The post How Influencers are Sharing the ‘Essence of Cinema’ for Cineworld UK appeared first on PR Resolution —

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The Risky Landscape of Public Statements: When Silence Isn’t Golden

ImPRessions - Crenshaw Communications

In a recent piece published in New York Magazine, Just Stop Making Official Statements About The News , Jonathan Chait argues that organizations should “stop trying to settle our moral beliefs and instead establish rules of the road that let people peacefully coexist with their disagreements.” He’s talking about statements by businesses, universities, and celebrities around the October 7 attacks in Israel.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Media Impact Analysis of US Presidential Election from Onclusive

Onclusive

As the US and the world gears ups for one of the most crucial democratic exercises of our time, the 2024 US Presidential election, we are proud to launch our US Presidential Election Media Impact Analysis Dashboard , which will be updated weekly and complemented by a quarterly summary report. Combined, they will provide an impartial analysis and evaluation of the media impact of each election cycle in relation to:  Presidential candidates Key political issues shaping the election news age

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In Memoriam: Joe S. Epley, APR, Fellow PRSA

PRSay

Joe S. Epley, APR, Fellow PRSA, a decorated PRSA leader who was a friend and mentor to many members and champion for the ethical practice of public relations, died suddenly in his South Carolina home on Nov. 5. He was 85. Epley served as PRSA’s president in 1991 and was the chair of the PRSA Foundation twice. He also has served as chair of the PRSA College of Fellows and the Counselors Academy.

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2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies

Agility PR Solutions

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024? New insights and predictions from customer engagement platform Emplifi give us a pretty good […] The post 2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies ap

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The Increasing Role of Technology in Health and Wellness

Ronn Torossian

The intersection of technology and healthcare has seen remarkable advancements in recent years, revolutionizing the way we approach health and wellness. From digital health apps to wearable devices, health and wellness technology is playing an increasingly crucial role in monitoring, diagnosing, and promoting overall well-being. Telemedicine Telemedicine platforms allow patients to consult with healthcare […] The post The Increasing Role of Technology in Health and Wellness appeared first

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit

Stuart Bruce

The PRovoke Global Summit in Washington DC was a roller coaster of ideas and insight about the public relations and communications industry. There were so … © Stuart Bruce - AI, misinformation, purpose, inclusion and division at an excellent PRovoke Global Summit was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

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From Hollywood Red Carpets to Animal Advocacy, Jill Rappaport’s Journey

PR for Anyone

When you’re doing what you love and you’re helping others, whether they have four legs or two, the feeling is just magical. Jill Rappaport didn’t start out as an animal advocate. Beginning her career as an associated publicist for United Artists and interviewing celebrities, she realized she was getting more out of her interviewees in the car on the way to the events than the reporters were.

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PRSA Releases Ethical Guidance on AI for Communicators

PRSay

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Crafting an effective CTA button: 9 best practices—and 9 great examples

Agility PR Solutions

CTA buttons are one of the most important elements of a landing page. They lead directly to an action, and as such, they directly influence conversion rates. Poorly designed CTA buttons are less likely to see clicks. Well-thought-out CTA buttons, especially those that take into account the size and orientation of the visitor’s screen, are […] The post Crafting an effective CTA button: 9 best practices—and 9 great examples appeared first on Agility PR Solutions.

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Financial analysts say marketing is an investment, not a cost

Sword and the Script

90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.

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3 Executive Communications Trends for 2024

Stern + Associates

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In many ways the fundamentals of good communication, messaging and branding remain the same. But the way executives communicate and the channels they use are always evolving.

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