In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. MORE
There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Technology PRTech Donuts Entrepreneur Inc. MORE
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6). MORE
And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more. MORE
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR MORE
Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. MORE
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology. MORE
If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it. MORE
Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? MORE
At the speed that media moves these days, PR teams need to be agile to capture opportunity and upside. Seamless collaboration and teamwork has never been more important, because conversations and stories break quicker than ever, and the teams that can mobilize will own the mindshare in their markets. MORE
Interviews innovative technology marketing PR PR analytics PR measurement public relatons Rick Liebling social analytics technology UnmetricIt’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. MORE
If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important. MORE
Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news. I just finished reading “ How We Got to Now ” and loved the book. MORE
Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience. MORE
If you have any question about the growing importance of technology for marketers and PR Pros, chew on this, Gartner has predicted that by 2017, CMOs will spend more on technology than CIOs. MORE
Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. MORE
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR. MORE
The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts. Email, desktops and intranets dominate workplace communication—but for how much longer? MORE
Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have. MORE
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology. MORE
Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. But it wasn’t just about the individual capabilities of the technologies. MORE
How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. MORE
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. MORE
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R. MORE
The answer has nothing to do with technology. Social Media Tools Technology Trends ello new social media apps new social media tools social media technology social media tools Last week, new social network Ello was all over my social streams. I mean ALL OVER them. MORE
Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. MORE
This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. Thrun wondered if artificially intelligent technology could assist with this early-stage diagnosis. MORE
For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. But it wasn’t just about the individual capabilities of the technologies,” he writes in Welcome to the Future of Earned Media Communications. “It MORE
And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” MORE
Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms. MORE
A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless. MORE
(Image via MORE
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar MORE
This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. In the case of the Fitbit, the technology that’s […]. MORE
To understand whether technological progress will come to the rescue of public relations professionals, we must begin by analyzing the reasons behind the generalized PR transformation. Has public relations become stagnant and PR professionals irrelevant? MORE
The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy. MORE
Below is the transcript of Firefly CEO, Claire Walker’s opposition to the motion that “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” given during a CIPR debate at the House of Commons on the 7th July 2014. My Lords, Ladies and Gentlemen, A great deal has been said about wearable technology being an ethical […]. MORE
Mobile technology can do wonders for today’s crisis communication. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Whether we’re talking communicating internally with, either your entire staff or specific targeted groups, or externally with key stakeholders, mobile technology is a tool that we both believe needs to be leveraged for today’s crisis communication. MORE
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. MORE
I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it socially acceptable for me to watch cartoons again. For this, I am eternally grateful. Business MORE
But many other remain skeptical of this new technology. Doug Ducey HMA Public Relations Madeleine Norris Uber in Tempe Uber Technologies Uber. Maddie is a big fan of driverless cars and she took her first spin in one last week. Click below for more]. MORE
Technology Related Topics The Proactive Report
MARCH 13, 2015
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.
Marketwired
MARCH 31, 2016
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.
Cision
AUGUST 14, 2015
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology.
The Proactive Report
MARCH 13, 2015
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar
Cision
JANUARY 20, 2016
If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important.
Ron Torossian
AUGUST 8, 2016
Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.
PR Daily
FEBRUARY 4, 2016
How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years.
PR Daily
SEPTEMBER 5, 2016
If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.
Shift Communications
MARCH 28, 2016
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.
Shift Communications
AUGUST 19, 2016
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR
Cision
SEPTEMBER 23, 2016
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.
PR 20/20
MARCH 26, 2015
Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20.
Communications Conversations
MARCH 3, 2015
A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.
Beyond PR
OCTOBER 24, 2016
For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. But it wasn’t just about the individual capabilities of the technologies,” he writes in Welcome to the Future of Earned Media Communications. “It
Shift Communications
OCTOBER 21, 2015
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.
Shift Communications
MARCH 27, 2015
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).
PR 20/20
AUGUST 21, 2014
Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.
Presspage
AUGUST 15, 2017
The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.
Waxing UnLyrical
MAY 8, 2013
And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.”
PR Daily
MAY 12, 2016
Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have.
PR in Your Pajamas
JANUARY 5, 2016
To understand whether technological progress will come to the rescue of public relations professionals, we must begin by analyzing the reasons behind the generalized PR transformation. Has public relations become stagnant and PR professionals irrelevant?
PR Daily
NOVEMBER 23, 2015
Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news. I just finished reading “ How We Got to Now ” and loved the book.
PR Daily
NOVEMBER 3, 2015
Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms.
TrendKite
OCTOBER 6, 2016
At the speed that media moves these days, PR teams need to be agile to capture opportunity and upside. Seamless collaboration and teamwork has never been more important, because conversations and stories break quicker than ever, and the teams that can mobilize will own the mindshare in their markets.
PR 20/20
JANUARY 6, 2015
I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it socially acceptable for me to watch cartoons again. For this, I am eternally grateful. Business
Communications Conversations
SEPTEMBER 30, 2014
The answer has nothing to do with technology. Social Media Tools Technology Trends ello new social media apps new social media tools social media technology social media tools Last week, new social network Ello was all over my social streams. I mean ALL OVER them.
PR Daily
DECEMBER 25, 2014
Though we’ve become more sophisticated in the way we use Internet and cloud-based technologies to identify users and automate our digital marketing efforts, we still default to sending emails when it comes to communicating with our audience.
PR in High Definition
DECEMBER 5, 2014
This year has been the year of wearable technology with Google Glass going on sale and health wristbands like Fitbit tipped to be one of this Christmas’ big sellers. In the case of the Fitbit, the technology that’s […].
PR in High Definition
JULY 8, 2014
Below is the transcript of Firefly CEO, Claire Walker’s opposition to the motion that “Wearable technology is an ethical nightmare for the PR, marketing and communications professions” given during a CIPR debate at the House of Commons on the 7th July 2014. My Lords, Ladies and Gentlemen, A great deal has been said about wearable technology being an ethical […].
Media Bullseye
APRIL 25, 2017
This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. Thrun wondered if artificially intelligent technology could assist with this early-stage diagnosis.
Melissa Agnes
JUNE 22, 2014
Mobile technology can do wonders for today’s crisis communication. Within this podcast, Jim Spicuzza, CEO of CrisisGo, and I discuss the power of mobile technology in your crisis communications. Whether we’re talking communicating internally with, either your entire staff or specific targeted groups, or externally with key stakeholders, mobile technology is a tool that we both believe needs to be leveraged for today’s crisis communication.
TrendKite
NOVEMBER 17, 2015
If you have any question about the growing importance of technology for marketers and PR Pros, chew on this, Gartner has predicted that by 2017, CMOs will spend more on technology than CIOs.
PR Expanded
MAY 16, 2017
And was narcissism correlated with the exploding use of digital technology? We explored how to apply digital technologies and tactics to connect with the narcissistic tendencies of consumers – belief in one’s superiority, exhibitionism, and more.
AirPR
JUNE 10, 2015
Interviews innovative technology marketing PR PR analytics PR measurement public relatons Rick Liebling social analytics technology UnmetricIt’s been said that three is a magic number and when you stop to think about it, some of the best things in life really do come in 3’s.
PR Expanded
APRIL 10, 2017
There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Technology PRTech Donuts Entrepreneur Inc.
PR Daily
JUNE 23, 2017
The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts. Email, desktops and intranets dominate workplace communication—but for how much longer?
Cision
OCTOBER 24, 2016
Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. But it wasn’t just about the individual capabilities of the technologies.
HMA Public Relations
SEPTEMBER 7, 2017
But many other remain skeptical of this new technology. Doug Ducey HMA Public Relations Madeleine Norris Uber in Tempe Uber Technologies Uber. Maddie is a big fan of driverless cars and she took her first spin in one last week. Click below for more].
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