PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications.

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.

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Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences?

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The Role of Technology in Social Media Management

The Proactive Report

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.

Moving Target: How Technology Changed the Travel Experience

Cision

Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology.

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Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.

CMO Council study explores impact of technology on travel experience

Agility PR Solutions

Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.

Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology.

How IROs Leverage Digital Technology

Marketwired

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.

How Culture Flirts With Technology

Prowly

I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VR

The Role of Technology in Social Media Management

The Proactive Report

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […].

Four Ways Technology Affects How Companies do PR

Ron Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

5 ways business communicators can use technology to their advantage

Agility PR Solutions

The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business.

The Reality of Technology Overwhelm

Solo PR Pro

The struggle is real when it comes to technology and solo PR pros. In a previous post , we discussed how to evaluate if you need technology to solve a problem. We advised asking the following questions before you purchase, download or sign up for new technology: Do I have a solution?

Evolving email marketing technologies help deliver the best ROI

Agility PR Solutions

A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space.

The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.

VPNs: The Crisis Communication Plan for Technology Failure

HMA Public Relations

Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more].

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.

State of Martech: Will marketing jobs be threatened by technology?

Agility PR Solutions

Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology?

Abraham Lincoln First Technology President

wiredPRworks

Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln.

Brandwatch and Cision: a story of two sides of the impact of technology on PR workflow

Stephen Waddington

It’s also a sign of the impact of technology. Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work. Cision is set to lay off 100 people in London as media monitoring revenues fall according to PRWeek. I hope that those affected are able to find new roles quickly.

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology.

We Can Control Our Communications Technology Destiny

PRSay

As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. This post is brought to you by APPrise Mobile , a proud sponsor of PRSA.

5 PR tips for technology B2B companies

Axia PR

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging.

Trend: The over-investment in social media tools and technology

Communications Conversations

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less.

The Technology That Could Disrupt Marketing as We Know It

PR 20/20

Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20.

How technology fuels PR's future

PR Daily

If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.

Report: Marketers struggle to keep up with new technology

PR Daily

In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How are you using new marketing technology, PR Daily readers?

4 Signs It’s Time to Invest in PR or Marketing Technology

Cision

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).

Does Too Much Technology Make Us Bored?

Waxing UnLyrical

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.”

What the tech?! Navigating the world of technology as a PR pro

Agility PR Solutions

Navigating the world of technology as a PR pro appeared first on Agility PR Solutions. A few years ago, I was talking about careers with a friend when she said, “Tawanda, tech jobs are really on the rise right now, you should look into the industry.” The comment threw me completely off guard.

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

How technology has changed PR agencies

PR Daily

How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years.

The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.

How Technology is Powering the Earned Media Revolution

Beyond PR

For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. But it wasn’t just about the individual capabilities of the technologies,” he writes in Welcome to the Future of Earned Media Communications. “It

How Has Technology Changed the PR Practice for the Better?

Prowly

Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.

Is new technology causing career anxiety? Employers hire for tech skills

Agility PR Solutions

But in the same time frame, 10 percent of businesses have laid off employees due to new technology. The post Is new technology causing career anxiety? Nearly half (45 percent) of businesses hired workers in the past year specifically for their technical skills.