Expert insights. Personalized for you.
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications. MORE
Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day. The post How technology powers Gini Dietrich’s workday appeared first on PR Daily. The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job. MORE
From my own experience, I’ve observed that innovation is often linked with technology. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. MORE
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. MORE
I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference. MORE
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Access to digital marketing technology tools are becoming more common by the day. MORE
To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. The use of artificial intelligence in the news industry is growing at an increasing pace. MORE
Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? Now, with technology like Google Speakable. MORE
That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts. MORE
In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases: public relations measurement & analytics MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. One key trend is wearable technology. MORE
If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […]. MORE
What makes a technology news release stand out in a sea of tech news? Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. MORE
One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times. MORE
Technological advancements have made a world of difference for the modern-day traveler. Once bulky and difficult to read, maps are now in the palms of their hands, and still this isn’t enough. MORE
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release. MORE
There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. The report indicates what many of us already know: “Data and analytics are a means for building both brand and sales, and new technology needs support from the top if it’s going to be effective.”. MORE
explores how immersive technologies such as augmented and virtual reality and 3D […]. The post Reimagining the e-tail experience: Immersive technology increases purchasing confidence appeared first on Agility PR Solutions. MORE
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launchIt can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. MORE
I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do. MORE
Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. MORE
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team. MORE
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. By listening to thousands of English-language online conversations between November 2014 and May 2015, Cision’s Global Insights team identified key insights from those experiencing new travel technology first hand. MORE
Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected. The post Learning to embrace technology appeared first on HMA Public Relations. MORE
Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. MORE
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations PR nightmare PR tools technology MORE
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. MORE
Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies. MORE
See why Cision COO Nicole Guillot was named to PRWeek’s Dashboard 25: Class of 2021. US Blog MORE
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The post How voice technology could transform PR and marketing appeared first on PR Daily. Branding Marketing PR Storytelling audio technology MORE
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VRI was deeply wrong. MORE
Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. MORE
One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. The post Can Technology Companies Achieve Diversity? MORE
One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021. MORE
Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Marketing TechnologyJanuary is the perfect time for new beginnings. ??. MORE
The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions. MORE
When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. Communication Inter-State Studio matt lacasse TechnologyGuest Post by Matt LaCasse. MORE
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. MORE
This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. The post News Release Benchmarks for the Technology Industry appeared first on Onclusive. MORE
Here’s a roundup of this month’s top technology news stories. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Blog Charlotte Stoel Technology PR tech Technology PR agency MORE
We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content. MORE
Technology Related Topics Onclusive
MARCH 22, 2021
This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. The post News Release Benchmarks for the Technology Industry appeared first on Onclusive.
ImPRessions - Crenshaw Communications
JUNE 12, 2020
One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. The post Can Technology Companies Achieve Diversity?
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Business Wire
APRIL 13, 2021
In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases: public relations measurement & analytics
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.
PR Daily
DECEMBER 16, 2020
One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.
ImPRessions - Crenshaw Communications
OCTOBER 31, 2018
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations PR nightmare PR tools technology
HMA Public Relations
APRIL 10, 2020
Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected. The post Learning to embrace technology appeared first on HMA Public Relations.
Agility PR Solutions
JUNE 9, 2021
The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions.
5W PR
JANUARY 27, 2020
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.
PR in High Definition
NOVEMBER 25, 2020
Here’s a roundup of this month’s top technology news stories. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Blog Charlotte Stoel Technology PR tech Technology PR agency
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2018
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.
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Axia PR
FEBRUARY 15, 2021
Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society.
PR Daily
OCTOBER 12, 2020
Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.
PR Daily
JULY 1, 2020
One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.
Critical Mention
AUGUST 7, 2020
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.
NewsWhip
MAY 19, 2020
We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content.
Business Wire
JULY 2, 2019
To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. The use of artificial intelligence in the news industry is growing at an increasing pace.
Waxing UnLyrical
MARCH 21, 2019
When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. Communication Inter-State Studio matt lacasse TechnologyGuest Post by Matt LaCasse.
PR Daily
JUNE 17, 2019
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The post How voice technology could transform PR and marketing appeared first on PR Daily. Branding Marketing PR Storytelling audio technology
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launchIt can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new.
Agility PR Solutions
MARCH 31, 2020
Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. One key trend is wearable technology.
Sword and the Script
JULY 7, 2020
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. The announcement seemed to me more of a vision statement than a technology product release.
Solo PR Pro
AUGUST 5, 2019
There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. The report indicates what many of us already know: “Data and analytics are a means for building both brand and sales, and new technology needs support from the top if it’s going to be effective.”.
PR Daily
DECEMBER 6, 2018
Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? Now, with technology like Google Speakable.
Bianchi Biz Blog
FEBRUARY 8, 2021
I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. Since my beat is all about innovation, I am always looking for stories that explain why a specific technology or invention will make a difference.
PR Daily
OCTOBER 14, 2019
Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day. The post How technology powers Gini Dietrich’s workday appeared first on PR Daily. The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job.
Agility PR Solutions
OCTOBER 14, 2020
If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […].
5W PR
MARCH 6, 2020
Technological advancements have made a world of difference for the modern-day traveler. Once bulky and difficult to read, maps are now in the palms of their hands, and still this isn’t enough.
Cision
AUGUST 14, 2015
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. By listening to thousands of English-language online conversations between November 2014 and May 2015, Cision’s Global Insights team identified key insights from those experiencing new travel technology first hand.
Prowly
AUGUST 15, 2018
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VRI was deeply wrong.
Cision
MARCH 3, 2021
See why Cision COO Nicole Guillot was named to PRWeek’s Dashboard 25: Class of 2021. US Blog
PR Daily
MARCH 19, 2020
From my own experience, I’ve observed that innovation is often linked with technology. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily.
Bianchi Biz Blog
MARCH 22, 2021
I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. That’s also true in the startup technology reporting I do.
Agility PR Solutions
OCTOBER 1, 2020
explores how immersive technologies such as augmented and virtual reality and 3D […]. The post Reimagining the e-tail experience: Immersive technology increases purchasing confidence appeared first on Agility PR Solutions.
PR Daily
JANUARY 9, 2019
Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts.
PR Daily
JANUARY 20, 2020
That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.
Shift Communications
AUGUST 9, 2016
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Access to digital marketing technology tools are becoming more common by the day.
PR 20/20
JANUARY 14, 2021
Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. Marketing TechnologyJanuary is the perfect time for new beginnings. ??.
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