Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications.

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies?

What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.

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Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. The more technology marketers employ, the more distance they can put between them and consumers.

The Role of Technology in Social Media Management

The Proactive Report

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.

Moving Target: How Technology Changed the Travel Experience

Cision

Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology.

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Four Ways Technology Affects How Companies do PR

Ronn Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

How technology buzzwords are drowning your brand

PR Daily

It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?

How IROs Leverage Digital Technology

Marketwired

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations.

Is technology killing employee communications?

Communications Conversations

I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology.

Technology 2019—10 hot consumer trends in tech next year

Agility PR Solutions

Comms connectivity firm Ericsson has released the eighth edition of its ConsumerLab trend report, 10 Hot Consumer Trends 2019, representing predictions of 34 million early technology adopters. What’s hot for tech enthusiasts in 2019?

The Role of Technology in Social Media Management

The Proactive Report

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar

Consumers see a world of contradictions in emerging technologies

Agility PR Solutions

Americans are excited about the future potential of technology, but 40 percent believe emerging technologies will introduce as many new problems as solutions in the next 50 years. Emerging technologies have the […].

How technology fuels PR's future

PR Daily

If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.

How Culture Flirts With Technology

Prowly

I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VR

Four Ways Technology Affects How Companies do PR

Ronn Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.

The Reality of Technology Overwhelm

Solo PR Pro

The struggle is real when it comes to technology and solo PR pros. In a previous post , we discussed how to evaluate if you need technology to solve a problem. We advised asking the following questions before you purchase, download or sign up for new technology: Do I have a solution?

CMO Council study explores impact of technology on travel experience

Agility PR Solutions

Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions.

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.

VPNs: The Crisis Communication Plan for Technology Failure

HMA Public Relations

Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more].

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.

How technology has changed PR agencies

PR Daily

How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years.

How voice technology will impact your PR content strategy

Muck Rack

How voice technology will impact your PR content strategy

Report: Marketers struggle to keep up with new technology

PR Daily

In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How are you using new marketing technology, PR Daily readers?

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology.

We Can Control Our Communications Technology Destiny

PRSay

As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. This post is brought to you by APPrise Mobile , a proud sponsor of PRSA.

The Technology That Could Disrupt Marketing as We Know It

PR 20/20

Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20.

Evolving email marketing technologies help deliver the best ROI

Agility PR Solutions

A new report from email marketing platform Campaign Monitor looks at the latest technology in email marketing, and provides an understanding of what strategies are working and what’s on the horizon for technology in the space.

What fact-checking technologies mean for 'fake news' & PR

Muck Rack

What fact-checking technologies mean for 'fake news' & PR

4 Signs It’s Time to Invest in PR or Marketing Technology

Cision

If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

State of Martech: Will marketing jobs be threatened by technology?

Agility PR Solutions

Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology?

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms.

5 ways business communicators can use technology to their advantage

Agility PR Solutions

The post 5 ways business communicators can use technology to their advantage appeared first on Agility PR Solutions. Staying current with the latest business trends available is not merely helpful—it’s essential to the longevity of your business.

5 PR tips for technology B2B companies

Axia PR

Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging.

Survey: Comms companies slow on the technology uptake

PR Daily

The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts. Email, desktops and intranets dominate workplace communication—but for how much longer?

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Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).