What is Technology PR?

Ronn Torossian

With the advent of the internet and social media, technology PR has become increasingly complex. The post What is Technology PR?

Symphony Technology Group Acquires Onclusive


Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.

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Why you should take time to disconnect from technology

Axia PR

Today’s technology has been a blessing for productivity – but also a curse in some ways. This means you can, and should, occasionally disconnect from technology to help recharge your brain and help you relax. PR tips technology

News Release Benchmarks for the Technology Industry


This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. The post News Release Benchmarks for the Technology Industry appeared first on Onclusive.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. The post Can Technology Companies Achieve Diversity?

How to select a long-term PR technology partner


If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. Any technology requires a certain level of support.

Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases: public relations measurement & analytics

Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations PR nightmare PR tools technology

Moving toward a new normal with technology transformations

Agility PR Solutions

Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. Let’s take a look at how technological transformation will shape the future of public relations.

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

Learning to embrace technology

HMA Public Relations

Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected. The post Learning to embrace technology appeared first on HMA Public Relations.

Israel Automotive Technologies Worth Watching


Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

More takeaways from our new “The State of PR Technology 2022” report


We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work.

Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. With the growing trend of marketing automation, the need for customer data collection for companies has also increased.

PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.

5 effective ways to improve PR with technology

Agility PR Solutions

PR professionals use many new technologies to improve their work, including social media, live video streaming, and digital marketing. The best way to improve your public relations is to keep up with the latest trends in technology. […].

The top 10 technology journalists in 2021

Muck Rack

The top 10 technology journalists in 2021

How 3 technologies that impact PR are evolving

Agility PR Solutions

Technology is one of the most powerful forces at work in this transformation. Technology is accelerating change at a breakneck pace, requiring public relations professionals worldwide to scurry to keep up with the latest and greatest developments.

4 ways technology is changing the public relations industry

Agility PR Solutions

The public relations field is naturally respondent to changes in technology. Here are four ways in which technology is changing PR. The post 4 ways technology is changing the public relations industry appeared first on Agility PR Solutions.

November technology news round up

PR in High Definition

Here’s a roundup of this month’s top technology news stories. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Blog Charlotte Stoel Technology PR tech Technology PR agency

The Intersection of Blockchain Technology and Public Relations


PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business.

Technology News Releases: Can you get them noticed? Data says ‘yes.’


What makes a technology news release stand out in a sea of tech news? Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases.

How the rise of blockchain technology offers opportunity for communicators

PR Daily

From cryptocurrency to NFTs, there’s a big story to be told about the emerging technology of blockchain. As blockchain technology enters the mainstream, there is a big opportunity for communicators to be part of the shift.

Agencies not responding to the technology needs of marketers

Agility PR Solutions

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions.

7 Myths of Automotive Supplier and Vehicle Technology PR

Bianchi Biz Blog

The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. What about new potential technology partners?

2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers

Bianchi Biz Blog

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market.

How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.

What Consumers Think About Travel Technology


Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. One key trend is wearable technology.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.

The unintended consequences of technology

Axia PR

Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. Communication Inter-State Studio matt lacasse TechnologyGuest Post by Matt LaCasse.

5 innovative technologies to drive your business success

Agility PR Solutions

If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […].

These were the top technology publishers in 2020


We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launchIt can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new.

The Impact of AI, Automation, and Technology on News Gathering

Business Wire

To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. The use of artificial intelligence in the news industry is growing at an increasing pace.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The post How voice technology could transform PR and marketing appeared first on PR Daily. Branding Marketing PR Storytelling audio technology

4 ways technology is transforming PR in 2020

Agility PR Solutions

Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption.

How Domino’s uses technology to build a winning workplace culture

PR Daily

Two-way communication, made possible by technology and compassionate leadership, is the best chance companies have at reconnecting with workers in the second half of 2021. The post How Domino’s uses technology to build a winning workplace culture appeared first on PR Daily.