Ronn Torossian

FEBRUARY 8, 2024

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

Technology 195

Technology Consumer Industry Product Launch 195

Ronn Torossian

NOVEMBER 16, 2023

The intersection of technology and healthcare has seen remarkable advancements in recent years, revolutionizing the way we approach health and wellness. From digital health apps to wearable devices, health and wellness technology is playing an increasingly crucial role in monitoring, diagnosing, and promoting overall well-being.

Technology 195

Technology Healthcare 195

Ronn Torossian

JANUARY 19, 2024

To evaluate the success of a technology campaign, you need to measure key metrics. Click-Through Rate (CTR) Measures the percentage of users who clicked on a campaign […] The post Key Metrics for Evaluating the Success of Your Technology Campaign appeared first on.

Technology 195

Technology Measurement 195

Ronn Torossian

DECEMBER 11, 2023

We are currently in one of those moments, where emerging technologies are shaping the world. Computing power Computing power drives innovation in many technological fields. Moore’s Law predicts the […] The post A Closer Look at Emerging Technologies That Are Shaping Our Future appeared first on.

Technology 195

Technology Course Industry 195

Ronn Torossian

AUGUST 26, 2023

Technology is changing people’s lives. Smart home technology is making homes more connected, efficient, and convenient. From kitchen appliances to cleaning devices, technology is revolutionizing how people live in their homes. The home and houseware industry is one area seeing major advancements.

Technology 195

Technology Industry 195

Ronn Torossian

FEBRUARY 4, 2024

Its impact on defense technologies is significant, from improving cybersecurity to enhancing autonomous systems. Unmanned vehicles, drones, and ground-based robots […] The post How AI is Advancing Defense Technology appeared first on. AI is transforming various fields, including the defense industry.

Technology 150

Technology System Industry 150

Agility PR Solutions

JANUARY 3, 2024

It’s no secret that the traditional public relations landscape is undergoing a significant transformation fueled by technological advancements like AI. In fact, a 2023 survey found that 61 percent of PR professionals use AI or are interested in using AI in their daily work.

Technology 184

Technology Survey Publicity 184

Business Wire

NOVEMBER 26, 2024

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows.

Automotive 402

Automotive Trade Shows Healthcare How To 402

Business Wire

DECEMBER 15, 2022

Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued. As we tackle these issues, the question of what the future holds for the news and communications industries arises.

Media Relations 495

Media Relations Media Trends Technology 495

Agility PR Solutions

DECEMBER 9, 2024

In the ever-evolving world of technology, where new products, platforms, and ideas are shaping our lives and economies, the role of public relations has never been more important.

Technology 105

Technology Publicity Company Media 105

Agility PR Solutions

JANUARY 7, 2025

Artificial intelligence has become a transformative force across industries, and B2B technology marketing is no exception. Hyper-Personalized Marketing One of the most significant advantages of AI in B2B […] The post 5 ways that AI is impacting B2B technology marketing strategies first appeared on Agility PR Solutions.

B2B 100

B2B Technology Strategy Marketing 100

Bianchi Biz Blog

OCTOBER 17, 2024

And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.

Technology 96

Technology Automotive Mobile Software 96

Agility PR Solutions

JANUARY 6, 2025

In a rapidly evolving digital age, the confluence of public relations, digital marketing, and cutting-edge technologies like Tesla cars represents a transformative approach to brand building and customer engagement.

Technology 110

Technology Marketing Consumer Branding 110

Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications.

Media Relations 340

Media Relations Trends Media Analytics 340

Agility PR Solutions

OCTOBER 9, 2024

For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats. source] Harnessing Real-Time Monitoring Companies […] The post The role of technology in preventing PR disasters caused by data mismanagement appeared first on Agility PR Solutions.

Technology 114

Technology Data Financial System 114

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Technological factors. PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives.

Analysis 370

Analysis Tools Policies Reputation 370

Business Wire

OCTOBER 4, 2021

We have held a key position at the intersection of technology and news creation, distribution, and consumption, allowing us to focus on the services and innovations needed to connect organizations with audiences. We have built the teams and solutions needed to provide our clients with the exceptional customer service they deserve.

Blogging 426

Blogging Customer Service Engineering Technology 426

Business Wire

JANUARY 26, 2023

The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 398

Communications Blogging Marketing Technology 398

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296

Big Data Technology Data Energy 296

Onclusive

JANUARY 24, 2022

Join our panelists Anne Keogh, Head of External Relations at Siemens and Samantha Deeks, VP of Customer Experience at Onclusive as they share best practices for targeting the most impactful journalists, building strong media relationships and consistently delivering compelling stories—powered by data and automation through easy-to-use technology.

Pitching 370

Pitching Media Data Technology 370

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

Agility PR Solutions

DECEMBER 8, 2024

When we think about the most iconic technology brands in the world, Apple stands at the top of the list. For over four decades, Apple has not only pioneered cutting-edge products but also perfected the art of public relations.

Technology 100

Technology Brand Branding Strategy 100

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Business Wire

AUGUST 4, 2022

Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels. Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.

Blogging 380

Blogging Engineering Financial How To 380

Onclusive

FEBRUARY 28, 2022

In this webinar, you’ll learn: What PR measurement is and isn’t Why any communications strategy must start with measurement in mind PR measurement frameworks and best practices How to use data & technology to measure success. Date: March 31, 2022. Time: 12:00 PM EST. The post Demystifying PR Measurement appeared first on Onclusive.

Measurement 418

Measurement Training Data Technology 418

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As a PR team that serves high-growth technology clients, so do we. In that regard, the name is fitting.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

OCTOBER 21, 2020

Event technology providers like Bizzabo built robust solutions that allow online attendees to simulate in-person human engagement with networking tools for chats, socializing, meet-ups, and direct messages. Savvy event producers have put all the technology tools in place to approximate a live conference experience.

Conference 310

Conference Trade Shows Technology Video 310

Ronn Torossian

JUNE 30, 2023

The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. These trends are revolutionizing product development and production. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation.

Ethics 355

Ethics Trends Technology Industry 355

Onclusive

JULY 9, 2020

Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media.

Trends 74

Trends Media Pitching Technology 74

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends.

Training 399

Training Video Analysis Data 399

Onclusive

AUGUST 19, 2021

Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution analytics.

Case Study 370

Case Study Strategy Analytics Software 370

Onclusive

JULY 22, 2021

In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization (NEO ).

How To 370

How To Case Study SEO Engineering 370

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears. This news has been known for a while, but like Michael Myers, the news and its consequences keep rearing their ugly heads. Everyone has been testing solutions, and it’s time to talk about them.

Privacy 434

Privacy Case Study Advertising Advertising 434