Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology? MORE
In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. MORE
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology MORE
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6). MORE
Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. MORE
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR MORE
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology. MORE
If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it. MORE
Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? MORE
At the speed that media moves these days, PR teams need to be agile to capture opportunity and upside. Seamless collaboration and teamwork has never been more important, because conversations and stories break quicker than ever, and the teams that can mobilize will own the mindshare in their markets. MORE
Today, the brand combines its legendary and classy style with a hip lifestyle image. The watchmaker’s recent and unique collaboration with motorcycle company Indian is a great example of how they captured an iconic spirit into a series of three one-of-a-kind timepieces. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here. MORE
Here’s why: Disruptive technology merits disruptive PR. The post Disruptive Technology Merits Disruptive PR appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. One of the big stories of the summer is the rise of ridesharing services. MORE
If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important. MORE
Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20. MORE
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR. MORE
I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology. MORE
In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How are you using new marketing technology, PR Daily readers? MORE
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. MORE
The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts. Email, desktops and intranets dominate workplace communication—but for how much longer? MORE
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology. MORE
Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging. MORE
It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers? MORE
How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years. MORE
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. MORE
But in the same time frame, 10 percent of businesses have laid off employees due to new technology. The post Is new technology causing career anxiety? Nearly half (45 percent) of businesses hired workers in the past year specifically for their technical skills. MORE
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R. MORE
Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. MORE
For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. But it wasn’t just about the individual capabilities of the technologies,” he writes in Welcome to the Future of Earned Media Communications. “It MORE
And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.” MORE
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VR MORE
A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless. MORE
The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Public Relations inbound PR PR technology MORE
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar MORE
The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy. MORE
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future. MORE
Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more]. MORE
Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln. MORE
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. MORE
The struggle is real when it comes to technology and solo PR pros. In a previous post , we discussed how to evaluate if you need technology to solve a problem. We advised asking the following questions before you purchase, download or sign up for new technology: Do I have a solution? MORE
Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse. MORE
As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. This post is brought to you by APPrise Mobile , a proud sponsor of PRSA. MORE
Technology Related Topics Critical Mention
AUGUST 2, 2018
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. Embrace the Technological Future.
Prowly
AUGUST 15, 2018
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VR
Ron Torossian
AUGUST 8, 2016
Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.
Communications Conversations
APRIL 30, 2018
I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology.
PR Daily
JULY 17, 2018
It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. How are you talking about new technology, PR Daily readers?
Agility PR Solutions
JULY 29, 2018
Even with the rapid advancement of marketing technology, 61 percent of marketers feel that it will never threaten their jobs, according to a new study from PR and digital marketing agency Walker Sands Communications. The post State of Martech: Will marketing jobs be threatened by technology?
Cision
AUGUST 14, 2015
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. Wearable Technology.
Ron Torossian
AUGUST 8, 2016
Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.
HMA Public Relations
JANUARY 24, 2018
Yesterday at HMA World Headquarters, our technology decided to take the day off. The post VPNs: The Crisis Communication Plan for Technology Failure appeared first on HMA Public Relations. These are the moments we turn to our VPNs. Click below for more].
The Proactive Report
MARCH 13, 2015
Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar
Solo PR Pro
JUNE 27, 2017
The struggle is real when it comes to technology and solo PR pros. In a previous post , we discussed how to evaluate if you need technology to solve a problem. We advised asking the following questions before you purchase, download or sign up for new technology: Do I have a solution?
PRSay
OCTOBER 3, 2017
As technology has evolved and offered us as practitioners in the PR profession new ways of doing our work, communications should be getting easier and more engaging. This post is brought to you by APPrise Mobile , a proud sponsor of PRSA.
wiredPRworks
FEBRUARY 12, 2018
Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln.
Axia PR
JANUARY 26, 2018
Unlike consumer-facing companies, like Dunkin’ Donuts and Nike, the technology B2B space is often niche or super-techy, making public relations efforts a bit more challenging.
Shift Communications
AUGUST 9, 2016
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology.
PR Daily
SEPTEMBER 5, 2016
If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.
PR Daily
JULY 17, 2018
In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. How are you using new marketing technology, PR Daily readers?
Cision
JANUARY 20, 2016
If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important.
Communications Conversations
JULY 26, 2018
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less.
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.
Prowly
MAY 16, 2018
Technology is driving change at a dizzying rate, forcing public relations practitioners everywhere to scramble to stay on top of the latest and greatest advances. Let’s look at some of these technological advances and how they’ve impacted what PR pros do on a daily basis. The post How Has Technology Changed the PR Practice for the Better? Public Relations PR technology
PR 20/20
AUGUST 21, 2014
Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit performance.pr2020.com for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.
Agility PR Solutions
JULY 5, 2018
But in the same time frame, 10 percent of businesses have laid off employees due to new technology. The post Is new technology causing career anxiety? Nearly half (45 percent) of businesses hired workers in the past year specifically for their technical skills.
Cision
SEPTEMBER 23, 2016
Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.
PR Daily
FEBRUARY 4, 2016
How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years.
Beyond PR
OCTOBER 24, 2016
For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. But it wasn’t just about the individual capabilities of the technologies,” he writes in Welcome to the Future of Earned Media Communications. “It
Communications Conversations
MARCH 3, 2015
A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.
Shift Communications
MARCH 28, 2016
At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.
PR Daily
JUNE 23, 2017
The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts. Email, desktops and intranets dominate workplace communication—but for how much longer?
Prowly
MARCH 6, 2018
The key learning from the 2015 European Communication Monitor was that PR departments and professionals are failing to use modern technology to keep up, stay relevant, be innovative, and prove the economic results of their activities. Public Relations inbound PR PR technology
PR 20/20
MARCH 26, 2015
Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20.
TrendKite
OCTOBER 6, 2016
At the speed that media moves these days, PR teams need to be agile to capture opportunity and upside. Seamless collaboration and teamwork has never been more important, because conversations and stories break quicker than ever, and the teams that can mobilize will own the mindshare in their markets.
Shift Communications
MARCH 27, 2015
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).
Shift Communications
AUGUST 19, 2016
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR
Presspage
JUNE 1, 2018
Today, the brand combines its legendary and classy style with a hip lifestyle image. The watchmaker’s recent and unique collaboration with motorcycle company Indian is a great example of how they captured an iconic spirit into a series of three one-of-a-kind timepieces.
Presspage
AUGUST 15, 2017
The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Embrace the future of PR The incremental progress of technology often gives the impression of stagnancy.
Shift Communications
OCTOBER 21, 2015
The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.
Waxing UnLyrical
MAY 8, 2013
And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.”
David PR Group
JUNE 27, 2014
Here’s why: Disruptive technology merits disruptive PR. The post Disruptive Technology Merits Disruptive PR appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing. One of the big stories of the summer is the rise of ridesharing services.
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