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What is Technology PR?

Ronn Torossian

With the advent of the internet and social media, technology PR has become increasingly complex. The post What is Technology PR?

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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.

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Ethical Technology: Everyone’s Responsibility

Institute for Public Relations

Deloitte examined how ethical principles are currently being applied to emerging technology. A survey of 1,794 business and technical professionals actively involved in either developing, managing, or consuming emerging technologies was conducted.

Ethics 98
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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. The post Can Technology Companies Achieve Diversity?

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

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Digital Transformation & Content Marketing Technology

Contently - Strategy

It’s no secret that technology is changing the very fabric of business today. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.

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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

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2023’s Best Podcasts for Automotive and Mobility Technology Suppliers

Bianchi Biz Blog

With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed.

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Technology special feature for communicators

PR Daily

One of the many lessons we’ve learned in 2020 is technology is paramount to reaching, communicating, and engaging with employees. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

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Worst PR Technology Nightmares

ImPRessions - Crenshaw Communications

If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations PR nightmare PR tools technology

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News Release Benchmarks for the Technology Industry

Onclusive

This second report focuses on technology, as we’ve analyzed approximately 6,000 technology press releases from July to December 2020. The post News Release Benchmarks for the Technology Industry appeared first on Onclusive.

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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

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Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases: public relations measurement & analytics

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Learning to embrace technology

HMA Public Relations

Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected. The post Learning to embrace technology appeared first on HMA Public Relations.

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The top 10 technology journalists in 2021

Muck Rack

The top 10 technology journalists in 2021

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Why you should take time to disconnect from technology

Axia PR

Today’s technology has been a blessing for productivity – but also a curse in some ways. This means you can, and should, occasionally disconnect from technology to help recharge your brain and help you relax. PR tips technology

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Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

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How to select a long-term PR technology partner

Onclusive

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. Any technology requires a certain level of support.

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Meet the Media: Dennis Scimeca, Technology Editor at IndustryWeek

Bianchi Biz Blog

I’m the Technology Editor at IndustryWeek magazine. I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know.

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Moving toward a new normal with technology transformations

Agility PR Solutions

Digital technology and advanced computing are revolutionizing our lives, spurred by the new normal caused by the pandemic. Let’s take a look at how technological transformation will shape the future of public relations.

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PR For The “New” Technology CEO

ImPRessions - Crenshaw Communications

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.

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The rise of technology in sport

PR in High Definition

There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. The future of technology in sport. When we think of sport we think of athletes.

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CES 2023: PR Facts That Every Vehicle Technology & Mobility Supplier Should Know

Bianchi Biz Blog

Challenge: With such a large group of exhibitors, automotive suppliers and mobility technology providers face intense competition for journalists’ attention. CES has become one of the most important events in the world for vehicle technology companies and automotive suppliers.

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A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023

Sword and the Script

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . Parent: Private equity firm Symphony Technology Group (STG). PR business of PR PR tech PR tech sum Technology

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More takeaways from our new “The State of PR Technology 2022” report

Prowly

We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work.

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Your personal AI assistant in PR technology

Presspage

We at Presspage just launched a personal AI assistant to help communications professionals with managing and answering all their questions from the media. We are excited about the language capabilities of the current generation of AI.

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How 3 technologies that impact PR are evolving

Agility PR Solutions

Technology is one of the most powerful forces at work in this transformation. Technology is accelerating change at a breakneck pace, requiring public relations professionals worldwide to scurry to keep up with the latest and greatest developments.

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4 ways technology is changing the public relations industry

Agility PR Solutions

The public relations field is naturally respondent to changes in technology. Here are four ways in which technology is changing PR. The post 4 ways technology is changing the public relations industry appeared first on Agility PR Solutions.

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What Consumers Think About Travel Technology

Cision

Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. One key trend is wearable technology.

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5 ways technology is changing the PR industry

Agility PR Solutions

With new technological advances always around the corner, the PR industry is constantly evolving. PR professionals must determine how best to leverage technology to remain competitive and relevant in the market. The role of technology […].

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology.

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How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

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Agencies not responding to the technology needs of marketers

Agility PR Solutions

The post Agencies not responding to the technology needs of marketers appeared first on Agility PR Solutions.

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. Communication Inter-State Studio matt lacasse TechnologyGuest Post by Matt LaCasse.

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PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. The report indicates what many of us already know: “Data and analytics are a means for building both brand and sales, and new technology needs support from the top if it’s going to be effective.”.

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November technology news round up

PR in High Definition

Here’s a roundup of this month’s top technology news stories. Want technology news delivered daily to your inbox? The post November technology news round up appeared first on Firefly. Blog Charlotte Stoel Technology PR tech Technology PR agency

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New Muck Rack survey: How PR teams build relationships, measure success and leverage technology in 2021

Muck Rack

New Muck Rack survey: How PR teams build relationships, measure success and leverage technology in 2021

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.

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Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Bianchi Biz Blog

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes.

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How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The post How voice technology could transform PR and marketing appeared first on PR Daily. Branding Marketing PR Storytelling audio technology