Expert insights. Personalized for you.
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications. MORE
Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day. The post How technology powers Gini Dietrich’s workday appeared first on PR Daily. The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job. MORE
The post Will future employees be working with technology—or replaced by it? MORE
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Although we see a heavy number of Silicon Valley representatives on the unicorn list (as expected), there are many technology unicorns here on the east coast (MongoDB, AppNexus, Actifio, MediaMath) along with rumored candidates like Rapid7, Dataminr and DataGravity. Massachusetts has the second highest average technology salary nation-wide. (2). MORE
From my own experience, I’ve observed that innovation is often linked with technology. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution. MORE
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives. MORE
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Access to digital marketing technology tools are becoming more common by the day. MORE
To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. The use of artificial intelligence in the news industry is growing at an increasing pace. MORE
Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? Now, with technology like Google Speakable. MORE
That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts. Social media listening is about more than preemptively sniffing out potential problems, says Nishant Mishra , director of social media programs at Dell Technologies. MORE
If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […]. MORE
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. One key trend is wearable technology. MORE
One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times. The post Consumer brands must tap technology to stay relevant post-pandemic appeared first on PR Daily. MORE
Technological advancements have made a world of difference for the modern-day traveler. With this knowledge, it only makes sense that new technologies are being dreamt-up and created daily, supporting those looking to travel, helping them plan, save, stay safe, and ensuring they can truly have the world at their fingertips. These five travel platforms and technologies are necessary for anyone planning to take a trip. MORE
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> The announcement seemed to me more of a vision statement than a technology product release. MORE
There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. The report indicates what many of us already know: “Data and analytics are a means for building both brand and sales, and new technology needs support from the top if it’s going to be effective.”. MORE
explores how immersive technologies such as augmented and virtual reality and 3D […]. The post Reimagining the e-tail experience: Immersive technology increases purchasing confidence appeared first on Agility PR Solutions. MORE
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launchIt can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new. MORE
The post Lesson learned: Companies turn to technology to guard against impact of future pandemics appeared first on Agility PR Solutions. MORE
Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. The post 4 ways technology is transforming PR in 2020 appeared first on Agility PR Solutions. MORE
NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team. MORE
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. By listening to thousands of English-language online conversations between November 2014 and May 2015, Cision’s Global Insights team identified key insights from those experiencing new travel technology first hand. MORE
Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected. The post Learning to embrace technology appeared first on HMA Public Relations. Featured Abbie Fink Apple Facebook gotomeeting hulu learning ttechnology public relations technology skype tech venmo video conference wfh zoom MORE
It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. If you’re like most people, you probably have a limited understanding of what some of these terms mean, and even less of an understanding of the real-world applications of these technologies. How are you talking about new technology, PR Daily readers? MORE
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations PR nightmare PR tools technology MORE
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. MORE
Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies. MORE
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The post How voice technology could transform PR and marketing appeared first on PR Daily. Branding Marketing PR Storytelling audio technology MORE
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VRI was deeply wrong. MORE
Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts. MORE
One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Starting with startups is a real key to building a more diverse technology sector and community. The post Can Technology Companies Achieve Diversity? MORE
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes. MORE
When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. Communication Inter-State Studio matt lacasse TechnologyGuest Post by Matt LaCasse. MORE
The COVID crisis has proven to be disruptive to many business initiatives, and the adoption of disruptive technology is no exception. The post COVID and disruptive technology: Which tech types will be key for redefined transformation? MORE
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change. MORE
We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip. MORE
The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.” MORE
Technology Related Topics ImPRessions - Crenshaw Communications
JUNE 12, 2020
One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Starting with startups is a real key to building a more diverse technology sector and community. The post Can Technology Companies Achieve Diversity?
ImPRessions - Crenshaw Communications
JUNE 5, 2019
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.
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ImPRessions - Crenshaw Communications
OCTOBER 31, 2018
If anything, technology tools allow mistakes to travel faster and further then ever before. Here are some of the worst technology “horror stories” experienced by our team or by colleagues who wish to remain anonymous. The post Worst PR Technology Nightmares appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations PR nightmare PR tools technology
PR Daily
OCTOBER 12, 2020
Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.
ImPRessions - Crenshaw Communications
SEPTEMBER 14, 2018
For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. So how is a technology leader to stand out as the face of a company? The good news is that CEO “thought leadership” is easier to achieve in periods of rapid social and technology change.
Agility PR Solutions
OCTOBER 14, 2020
If you want to grow a successful small business, it helps to harness the power of the latest technologies. The following are five technologies that you should consider using to help your company grow: […].
|
HMA Public Relations
APRIL 10, 2020
Technology has become even more crucial to our everyday lives because of social distancing. Learn more about the technology Abbie has started using to stay connected. The post Learning to embrace technology appeared first on HMA Public Relations. Featured Abbie Fink Apple Facebook gotomeeting hulu learning ttechnology public relations technology skype tech venmo video conference wfh zoom
5W PR
JANUARY 27, 2020
Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives.
PR Daily
JUNE 17, 2019
Alexa, will technology change the public relations industry? “It’s This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit. The post How voice technology could transform PR and marketing appeared first on PR Daily. Branding Marketing PR Storytelling audio technology
Solo PR Pro
AUGUST 5, 2019
There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. The report indicates what many of us already know: “Data and analytics are a means for building both brand and sales, and new technology needs support from the top if it’s going to be effective.”.
Waxing UnLyrical
MARCH 21, 2019
When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. I wouldn’t be writing for this website if I didn’t believe in the power of technology. Technology in communication is crucial. The post Technology Makes Us Lazy Communicators appeared first on Shonali Burke Consulting. Communication Inter-State Studio matt lacasse TechnologyGuest Post by Matt LaCasse.
|
PR Daily
JULY 1, 2020
One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times. The post Consumer brands must tap technology to stay relevant post-pandemic appeared first on PR Daily.
Agility PR Solutions
OCTOBER 1, 2020
explores how immersive technologies such as augmented and virtual reality and 3D […]. The post Reimagining the e-tail experience: Immersive technology increases purchasing confidence appeared first on Agility PR Solutions.
Business Wire
JULY 2, 2019
To better understand the implications of “robots reporting the news,” Business Wire convened an incredible panel of media experts at our New York newsroom to discuss how to responsibly and effectively apply this advanced technology to news reporting. The use of artificial intelligence in the news industry is growing at an increasing pace.
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications. Crenshaw Communications PR Fish Bowl public relations product launch tech pr technology launchIt can be particularly challenging for B2B startups offering SaaS or other tech services to generate visibility when the category isn’t new.
Cision
AUGUST 12, 2015
Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. To help travel providers better understand what technologies consumers are using and what they think of them, Cision aggregated thousands of English-language news stories and social media posts from key forums, news sites, blogs and social networks that appeared between November 2014 and May 2015. One key trend is wearable technology.
NewsWhip
MAY 19, 2020
We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. It is unsurprising to see a number of technology-focused publishers dominating the list, with The Verge and Gizmodo the top two. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.
PR Daily
OCTOBER 14, 2019
Gini Dietrich, co-founder of Arment Dietrich and the author of “Spin Sucks,” relies on technology to get though her day. The post How technology powers Gini Dietrich’s workday appeared first on PR Daily. The seasoned PR veteran and author says robots will change how PR pros do their jobs, and she already relies heavily on tech to improve her work both on and off the job.
PR Daily
DECEMBER 6, 2018
Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. The applications for voice technology are growing every day. However, what does voice technology mean for PR and marketers’ content strategies? Now, with technology like Google Speakable.
Agility PR Solutions
MARCH 31, 2020
Technology is changing every facet of business management, and the PR department is not immune. Many factors are contributing to the changing face of public relations in the digital age, and emerging technologies continue to cause disruption. The post 4 ways technology is transforming PR in 2020 appeared first on Agility PR Solutions.
TrendKite
OCTOBER 23, 2020
Diamond Siu joins Law360, Eileen Guo new at MIT Technology Review, and more
Sword and the Script
JULY 7, 2020
Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> The announcement seemed to me more of a vision statement than a technology product release.
Cision
AUGUST 14, 2015
Technology has changed the world, especially how we get from Point A to Point B and back. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before. By listening to thousands of English-language online conversations between November 2014 and May 2015, Cision’s Global Insights team identified key insights from those experiencing new travel technology first hand.
5W PR
MARCH 6, 2020
Technological advancements have made a world of difference for the modern-day traveler. With this knowledge, it only makes sense that new technologies are being dreamt-up and created daily, supporting those looking to travel, helping them plan, save, stay safe, and ensuring they can truly have the world at their fingertips. These five travel platforms and technologies are necessary for anyone planning to take a trip.
Prowly
AUGUST 15, 2018
I admit that a few years ago, I wouldn’t link “museum” with “new technologies”. How do cultural institutions use technology today? The post How Culture Flirts With Technology appeared first on Prowly Magazine. Magazine Social Media culture technology VRI was deeply wrong.
Agility PR Solutions
SEPTEMBER 7, 2020
The COVID crisis has proven to be disruptive to many business initiatives, and the adoption of disruptive technology is no exception. The post COVID and disruptive technology: Which tech types will be key for redefined transformation?
PR Daily
JANUARY 9, 2019
Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts.
Agility PR Solutions
SEPTEMBER 15, 2020
The post Will future employees be working with technology—or replaced by it?
Ishmael's Corner
SEPTEMBER 15, 2019
The post Hoffman Asia Pacific Named “Best Technology Agency” in the Region appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I rarely use this real estate to talk about the Agency, much less brag about the Agency. As we coach our clients, no one likes the person who comes off as “OK, enough about me. Now let’s talk about me.”
Shift Communications
AUGUST 9, 2016
In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Second, lean on your digital marketing technology team. Access to digital marketing technology tools are becoming more common by the day.
Muck Rack
OCTOBER 23, 2019
The top 10 technology journalists in 2019
Shift Communications
MAY 3, 2016
Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT? We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months.
PR Daily
JULY 17, 2018
It’s hard to read a business magazine or website today and not be inundated with news and commentary about the financial technology—or “fintech”—industry. If you’re like most people, you probably have a limited understanding of what some of these terms mean, and even less of an understanding of the real-world applications of these technologies. How are you talking about new technology, PR Daily readers?
Shift Communications
MARCH 27, 2015
There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Although we see a heavy number of Silicon Valley representatives on the unicorn list (as expected), there are many technology unicorns here on the east coast (MongoDB, AppNexus, Actifio, MediaMath) along with rumored candidates like Rapid7, Dataminr and DataGravity. Massachusetts has the second highest average technology salary nation-wide. (2).
Agility PR Solutions
SEPTEMBER 21, 2020
The post Lesson learned: Companies turn to technology to guard against impact of future pandemics appeared first on Agility PR Solutions.
PR Daily
MARCH 19, 2020
From my own experience, I’ve observed that innovation is often linked with technology. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily. An agency keen on creativity cultivated this practice dedicated to building reputations for innovation leaders. Here are the steps in its evolution.
Critical Mention
AUGUST 2, 2018
The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.
Muck Rack
NOVEMBER 26, 2018
How voice technology will impact your PR content strategy
Muck Rack
SEPTEMBER 26, 2019
The most popular outlets & articles covering technology in 2019
PR Daily
JANUARY 20, 2020
That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts. Social media listening is about more than preemptively sniffing out potential problems, says Nishant Mishra , director of social media programs at Dell Technologies.
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