Trending Sources

The Virtual Arena: Why Brands Should Embrace VR Technology

Spin Sucks

VR technology offers total immersion into your story; it’s the sort of coverage you simply can’t buy through traditional means nowadays. The post The Virtual Arena: Why Brands Should Embrace VR Technology appeared first on Spin Sucks.

What Consumers Think About Travel Technology


Many are using digital travel technology, a trend that is changing the way consumers interact with airlines, hotel chains and other companies. One key trend is wearable technology. To find out more about what Cision discovered in the Travel Technology study, click here.

Communicators need to get familiar with blockchain technology

Holtz Communication + Technology

Large companies have launched big experiments with a new technology that could enable Whirlpool (and GE and Black & Decker and Samsung and every other producer of goods) to sell direct to customers. This technology could do to Amazon what Amazon did to brick-and-mortar retailers.

The Role of Technology in Social Media Management

The Proactive Report

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000.

Technology vs. Paper for Your Task List

Spin Sucks

You see, I love technology. I blog (a lot) and I read (a lot) and I use technology to help me do both of those things. Yesterday afternoon, Allen Mireles and I were talking about our to-do lists.

Traveler Expectations for In-Flight Technology


Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences?

The Role of Technology in Social Media Management

The Proactive Report

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. PR Tech Tools dashboard digital PR management online PR social media strategy technology webinar

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Director, Marketing Technology.

PR and the Marketing Technology Skills Gap

Shift Communications

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively.

4 Signs It’s Time to Invest in PR or Marketing Technology


If you can identify with any of the following signs, it’s time to turn to technology to get some of your marketing and PR done. While you can’t (and shouldn’t) completely put your marketing and PR on autopilot, technology can make your work easier, and help you stay on top of what’s important.

How technology fuels PR's future

PR Daily

If you don’t believe that the PR profession is rapidly changing, it may not be your profession for much longer. PR pros intent on issuing a press release and calling it a day are quickly learning that this strategy doesn’t cut it.

How technology has changed PR agencies

PR Daily

How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? The structure of public relations, advertising and digital marketing agencies have changed significantly over the last five to 10 years.

Explorations of Blockchain Technology


Uncategorized blockchain technology Edelman Digital Financial Services Phil Gomes technology

Technology and Trust

6 A.M.

2016 Edelman Trust Barometer 6am Blog bay area Edelman San Francisco Richard Edelman technology

A Morning Exploration of Blockchain Technology in Financial Services


Uncategorized blockchain blockchain technology Financial Services Phil Gomes

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

What Sets Technology PR Apart from Other Types of PR

Shift Communications

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. Clients have a (very) wide range of technologies. Public Relations Technology tech pr technology PR

Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology.

The Technology That Could Disrupt Marketing as We Know It

PR 20/20

Technology Industry Editor''s Note: This post was originally published on LinkedIn. What’s possible when the art and science of marketing collide? I’ve been consumed by this question for the better part of 10 years since launching PR 20/20.

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.

How Will You Adapt to Technology Replacing Humans?

Spin Sucks

My entrepreneurial brain is in fast-forward right now, trying to figure out what happens to human beings as computers replace models, actors , writers , HR departments , and maybe even teachers.

5 technologies that aren’t dead (or even on life support)

Holtz Communication + Technology

Example: Aaron Strout shared in a 2013 MarketingLand post “five reasons I see that prevented this fairly simple technology from living up to its promise.” It’s not a consumer technology, but consumers benefit from it all the time.

How Technology is Powering the Earned Media Revolution

Beyond PR

For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. But it wasn’t just about the individual capabilities of the technologies,” he writes in Welcome to the Future of Earned Media Communications. “It

Tough Talks and Technology Don’t Mix

Spin Sucks

I’m on a crusade: To get people to talk and connect, and to stop hiding behind technology. Today’s guest post is written by Alan Cohen.

The Exciting Technology In Back to the Future No One Noticed

Shift Communications

The movie predicted a lot of real world technological advancements, such as video conferencing, hands-free gaming, giant flat screen TVs, and video glasses. But there’s one futuristic technology in the movie that should excite analytics gurus more. via IMGUR.

Five Interesting Applications of Blockchain Technology


Uncategorized block chain blockchain Edelman Digital Phil Gomes

The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). Visit for additional information and resources. The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market.

Unicorns, Upscaling and the State of Massachusetts Technology

Shift Communications

There are a few interrelated themes that have gotten a lot of play in technology press over the past few months. Out of this half-day event, a few key data points stood out: Massachusetts has become the nation’s most concentrated technology sector. (1). of the technology IPOs (6).

Four Ways Technology Affects How Companies do PR

Ron Torossian

Technology impacts every area of our lives, especially in communication. With this in mind, here are four ways that technology affects the way companies do PR – for better or worse.

The Impact of Communication Technologies on Employees’ Well-Being


Communication technologies influence people’s personal and professional lives tremendously. Email, instant messaging, laptops, and mobile phones, are among the most extensive technologies used by organizations adopting flexible work schedules (Hoeven, van Zoonen, & Fonner, 2016).

3 ways CRM technology can make PR pros’ lives easier

PR Daily

Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have.

Does Too Much Technology Make Us Bored?

Waxing UnLyrical

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked what the average lifespan of the machines was, she said, “The technology will be obsolete by then, but you’re looking at _.”

How Technology Can Empower PR Team Collaboration


At the speed that media moves these days, PR teams need to be agile to capture opportunity and upside. Seamless collaboration and teamwork has never been more important, because conversations and stories break quicker than ever, and the teams that can mobilize will own the mindshare in their markets.

Is Technology the Last Chance for PR Pros to Survive?

PR in Your Pajamas

To understand whether technological progress will come to the rescue of public relations professionals, we must begin by analyzing the reasons behind the generalized PR transformation. Has public relations become stagnant and PR professionals irrelevant?

How technology’s 'Hummingbird Effect' evolves PR strategies

PR Daily

Today’s Technology Innovations. The Economics of Technology Professor Susan Athey has designed a study and measured how networks such as Facebook and network aggregators like Google have impacted the consumption of news. I just finished reading “ How We Got to Now ” and loved the book.

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms.

Harness Technology and Storytelling: 3 Takeaways from Disney Pixar

PR 20/20

I am a huge fan of Pixar. In 1995, Toy Story became the first completely computer-animated, full-length motion picture, and by doing so made it socially acceptable for me to watch cartoons again. For this, I am eternally grateful. Business

Why Ello isn’t the new Facebook (and the reason has nothing to do with technology)

Communications Conversations

The answer has nothing to do with technology. Social Media Tools Technology Trends ello new social media apps new social media tools social media technology social media tools Last week, new social network Ello was all over my social streams. I mean ALL OVER them.

Technology doesn’t / does own me. Delete appropriately.

The Blueballroom

My social behaviour both at work and at home is heavily dependent on technology. I am now crashing on the rocks of reality – technology is here to stay. I initially resisted the temptation to depend too much on technology by taking a firm stance. Only for technology to give me a real eye opener. Technology adapted (by us) to be even easier to use. The post Technology doesn’t / does own me. Be honest, how did you answer?

‘Yo’ explodes online through technology lovers, storytelling

PR Daily

(Image via