How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Social media influencers’ growing influence.

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Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth. media relations

Survey 292

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.

Media Monitoring Comparison Report

Onclusive

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post Media Monitoring Comparison Report appeared first on Onclusive. Whitepapers Media monitoring

Litigation PR: Media Helps

Ronn Torossian

The post Litigation PR: Media Helps appeared first on. Crisis PR Featured Media Relations PR Firm Public Relations Ronn Torossian 5WPR 5WPR CEO Strategy

Media 195

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Onclusive Media Monitoring

Onclusive

The post Onclusive Media Monitoring appeared first on Onclusive. Videos

Media 195

Social Impact Theory for Social Media Strategy

Ronn Torossian

The term social impact theory was first coined by Bibb Latané, at The Ohio State University, long before the invention of social media platforms, in 1981. The post Social Impact Theory for Social Media Strategy appeared first on.

What are Earned Media Visuals and Why Should You Create Them? | Business Wire Blog

Business Wire

Creating visuals specifically for media usage is here to stay. If you truly want to get media attention, you must create a new kind of image – an earned media image. What exactly is an earned media image? public relations media relations

When Traditional Media is Inspired by Social Media

Business Wire

marketing public relations media relationsOver the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write. One factor responsible for accelerating this new way of “information making” is – to no body’s surprise – social networks.

Owned Media & The Growth PR Playbook

Onclusive

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth.

Media 311

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. media relationsAs the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

The Human Side of New Media Communication

Ronn Torossian

New media has opened a plethora of communication opportunities that allow marketers to craft, target, distribute, and track messages and the results of those messages like never before. The post The Human Side of New Media Communication appeared first on.

3 Tips For A Killer Media Tour

ImPRessions - Crenshaw Communications

The media tour has been around for nearly as long as the PR industry. It dates back to the days when authors would travel from city to city to promote a new book in a blitz of media interviews, or when celebrities push a film to 20 cities in an afternoon of local TV chats via satellite.

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Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Journalists share how the pandemic affected their work and the profession in Business Wire’s annual Media Survey. media relationsIt’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19.

Survey 211

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. education media relations

Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality

Onclusive

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? The post Tune-Up Your Media Monitoring: How Edmunds Tracks Earned Media Quality appeared first on Onclusive.

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Five Winning Owned Media Strategies

Onclusive

Owned media is a critical component to every growth PR strategy. Learn how you can level up your growth PR strategies using your owned media in this whitepaper. Download this whitepaper to learn: Five strategies that will help you get the most from your owned media.

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The post Social Media Lead Generation appeared first on.

How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. That’s where paid social media programs come in. Organic social media reach is dwindling across most platforms.

How to measure social media reach?

Brand24

Here's how to measure social media reach for your social media posts, hashtag, marketing campaigns and social media profiles. The post How to measure social media reach?

From Germany to the United States, A Look at Today’s Media Landscape with Journalist Jan Wagner | Business Wire Blog

Business Wire

public relations media relationsJan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany.

6 social media metrics you should invariably track

Brand24

Here are 6 social media marketing metrics you should track. Not sure how to keep track of your marketing activities? We might have something for you.

7 Career Resources for Women in the Media

Cision

The media saw record layoffs in 2020 and women were hit particularly hard. Media BlogBookmark these career resources for women as you head back to work.

UK Media Moves including Reach, JPIMedia, Newsweek and more

Cision

Media BlogRichard Blackledge has joined Reach as Digital Publishing Editor; Mark Thompson is now Editor of JPIMedia Online; Rebecca Flood joins Newsweek from Fabulous.

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How to protect your brand from social media impersonators

PR Daily

What’s the harm in a social media account that spoofs your brand? I would say violations in social media in general are growing,” says Porta. “If When it comes to impersonation on social media, what are the common schemes?

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

With a new social media platform comes opportunity—and also risk. For this reason, the hot new invitation-only audio app Clubhouse is likely to quickly become fertile ground for future social media meltdowns.

6 PR Tips For Staffing A Media Briefing

ImPRessions - Crenshaw Communications

In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. A good PR rep should have a role in nearly any media briefing.

PR Aikido: 3 Techniques For Winning In The Media

Onclusive

The modern communicator is watching everything that is happening in the media. 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media.

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Showcase your media relations success

PR Daily

Enter Ragan’s Media Relations Awards by Friday, March 19, to earn recognition for your media relations campaigns, events (live or virtual) and initiatives that delivered results. The post Showcase your media relations success appeared first on PR Daily.

Showcase your media relations success

PR Daily

Enter Ragan’s Media Relations Awards by Friday, March 19, to earn recognition for your media relations campaigns, events (live or virtual) and initiatives that delivered results. The post Showcase your media relations success appeared first on PR Daily.

Can you get guaranteed earned media coverage?

Axia PR

Is it possible to guarantee your story will get covered in earned media? One key aspect of public relations is getting your story told in the media. This is called earned media , and it’s the one thing everyone wants from public relations plans.

From Media Monitoring to Media Intelligence

Onclusive

For public relations professionals, media monitoring can be both tedious and exciting. Industry Insights & Trends media intelligence Media monitoringIf you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].

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8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. With that in mind, here are eight seemingly small media interview mistakes every spokesperson should avoid, regardless of whether the interview is in person or over the phone.