How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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When Traditional Media is Inspired by Social Media

Business Wire

marketing public relations media relationsOver the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Every generation uses social media daily

PR Daily

Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily.

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

11 Social Media KPIs That Will Help You Succeed

Brand24

Choose the right social media KPIs to achieve your business goals quickly and effectively. Social Media social media analytics Social Media Marketing KPI social media social media KPIs social media marketing

What You Didn’t Know About the State of Media

PR Expanded

The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. We compiled this data and published as the 2018 Global Media Report.

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A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t.

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2018 Global Media Report

Onclusive

The media landscape has never been as expansive as it is today. To fully understand the media growth trend, AirPR analyzed over 1.6 The total number of articles published by these media outlets also increased – by 28%.

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Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

How to Become a Media Darling

Flack's Revenge

Every startup wants to be the belle of the media ball. So why do media latch onto certain topics, personalities, companies and. oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest.

How To 156

Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

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5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

So, let’s face it — media relationships matter. Unfortunately, building credible media relationships is harder than ever. And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today?

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Etiquette for Connecting with Media Outlets

Ronn Torossian

The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.

Media 279

From Media Monitoring to Media Intelligence

Onclusive

For public relations professionals, media monitoring can be both tedious and exciting. As an employee of a PRTech company, I’m obviously a bit biased in how to handle the media monitoring puzzle. The post From Media Monitoring to Media Intelligence appeared first on AirPR.

Media 195

4 social media pitfalls for communicators

PR Daily

However, there are plenty of reasons to be skeptical about the role social media plays in all our lives. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ]. Social Media Writing & Editing

Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Trust in social media and journalism are at an all-time low.

PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

PR Expanded

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. Leadership Media PR 2.0

Owned Media: How to Create the Best Content

B2B PR Sense

One such component is owned media, which includes the writing and self-publishing of articles. In this article, we'll cover: An owned media definition. What you need to know about owned media vs earned media. An Owned Media Definition. Paid media?).

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The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk. Pitch Shared Media Earned media Owned mediaTraditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar. Gone are the days of free social media successes.

Infographic: How much time we spend on social media

PR Daily

How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. To see more about how consumers use social media platforms, consult the full infographic.

Are your media events unforgettable?

PR Daily

Enter PR Daily’s 2019 Media Relations Awards and tell us about your press tours, product launches and more. The post Are your media events unforgettable? Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Is earned media on the way out?

PR Daily

Recent surveys suggest that paid, shared and owned media are rising in importance and impact, leaving earned media behind. Earned media, long the mainstay of public relations, is rapidly dwindling in importance, changing the nature of public relations. Many PR leaders defend the value of earned media, but others argue PR must adapt to the inevitable. Far fewer (14%) ranked earned media high. Lines blur between earned, paid and owned media.

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The Future of Media: Key Trends for 2019 and Beyond

Business Wire

education events

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Earning media coverage is harder than ever

Axia PR

Rethink media relations’ role in your communication strategy. Earning media coverage for your company is more difficult than ever. It’s time to rethink media relations and understand its role in your overall communication strategy. Media Relations News media

Report: Consumers want to be entertained on social media

PR Daily

How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

How earned media’s value is shifting

PR Daily

The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. PR pros should bring these sophisticated ideas to their more traditional earned media campaigns. ” Top media outlets earn trust.

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3 ‘boring’ brands that have made a social media splash

PR Daily

Someone will point out that the highlighted case studies and creative social media ploys are all well and good for the Red Bulls and Nikes of the world. I say no category is too boring for social media. Appliances aren’t something most people go nuts about on social media.

Working with Hispanic media pros? Go beyond mere translation

PR Daily

media landscape. Spanish-language media outlets often fare better in the ratings and outperform their English-language counterparts in major markets. Is having a Spanish-speaking representative a necessity for successful Hispanic media relations?

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Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Social media is having a bigger impact on bottom lines

Agility PR Solutions

Nearly 45 percent of people have increased their social media usage over the past six months, underscoring the importance of social in both our society and as a marketing channel. The post Social media is having a bigger impact on bottom lines appeared first on Agility PR Solutions.