How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads. The post Social Media Lead Generation appeared first on.

The clickbait media economy is toxic

Stephen Waddington

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. You can trace the news values of the tabloid media via the extremity of the UK Royal Family from Lady Diana Spencer in the 1990s to Meghan Markle more than thirty years later.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

Keeping Ahead of the Media

Ronn Torossian

In today’s rapidly-moving world of social media, it’s critical to be proactive to pre-empt rumors and some of the potentially negative things that may be written and said about your company. The post Keeping Ahead of the Media appeared first on.

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A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

What You Didn’t Know About the State of Media

PR Expanded

The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. We compiled this data and published as the 2018 Global Media Report.

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5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

So, let’s face it — media relationships matter. Unfortunately, building credible media relationships is harder than ever. And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today?

Media 280

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

2018 Global Media Report

Onclusive

The media landscape has never been as expansive as it is today. To fully understand the media growth trend, AirPR analyzed over 1.6 The total number of articles published by these media outlets also increased – by 28%.

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From Media Monitoring to Media Intelligence

Onclusive

For public relations professionals, media monitoring can be both tedious and exciting. As an employee of a PRTech company, I’m obviously a bit biased in how to handle the media monitoring puzzle. The post From Media Monitoring to Media Intelligence appeared first on AirPR.

Media 195

11 Social Media KPIs That Will Help You Succeed

Brand24

Choose the right social media KPIs to achieve your business goals quickly and effectively. Social Media social media analytics Social Media Marketing KPI social media social media KPIs social media marketing

Etiquette for Connecting with Media Outlets

Ronn Torossian

The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.

Media 279

Business Wire Selects Onclusive To Power Media Analytics

Onclusive

Called the “Earned & Social Media Analytics” report, this advanced capability will measure syndicated, earned, and social media coverage and will provide insights that include metrics such as volume, social and influencer engagement, advanced sentiment analysis, geolocation, and more.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Tailoring Your Social Media Voice

Ronn Torossian

Not all social media sites are created equal. The post Tailoring Your Social Media Voice appeared first on. Though we tend to lump them together in our marketing strategies, each serves a fundamentally different purpose.

From Media Monitoring to Media Intelligence

Onclusive

For public relations professionals, media monitoring can be both tedious and exciting. Industry Insights & Trends media intelligence Media monitoringIf you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Trust in social media and journalism are at an all-time low.

Digital Media and Influencer Marketing Metrics That Work

Ronn Torossian

Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. The post Digital Media and Influencer Marketing Metrics That Work appeared first on.

[Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO

Onclusive

Join this webinar to hear from Jake Mazanke , Corporate Communications Manager at Livongo, who will discuss how his team controlled the narrative to generate IPO success, set a standard for coverage across the industry, and tripled their website traffic — and how he used Onclusive to connect their national media campaign to tangible financial results. The post [Webinar] Livongo: Messaging & Media Relations for an Award-Winning IPO appeared first on Onclusive.

The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk. Pitch Shared Media Earned media Owned mediaTraditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S.

What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

The “panel based” approach to inferring earned media exposure is statistically invalid and vastly limits the insights which can be used for reporting and optimization. How does this impact earned media attribution solutions?

5 Tips for Maintaining Media Relationships Under Pressure

ImPRessions - Crenshaw Communications

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. Based on interviews with my favorite media contacts, here are four tips for doing just that. Learn the media process. Never mislead media.

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How to Become a Media Darling

Flack's Revenge

Every startup wants to be the belle of the media ball. So why do media latch onto certain topics, personalities, companies and. oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest.

How To 156

Why Earned Media Is Still Relevant In PR

ImPRessions - Crenshaw Communications

As the influence of digital and social media has soared, PR agencies who focus primarily on earned media (once known as publicity) are often warned that they’re falling behind. There are regular calls for PR services to include paid media and other offerings.

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5 great media training tips

Public Relations Sydney

Whether you are looking to boost your profile or to get the word out about a new product or business, media coverage is the best way to go. However, to continuously get media coverage, you must constantly been seen and heard in the media.

3 Essential Ways to Use Social Media for PR

Prowly

The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine. Magazine Public Relations PR social mediaPublic relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image.

UK Media Moves including the Evening Standard, The Independent, PA Media Group and more!

Cision

Ben Chu returns to The Independent as Economics Editor, Evening Standard appoints a new Gaming and Tech Writer, and PA Media Group acquires Alamy. Media Blog

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Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

How Earned Media Will Impact 2020 Elections

Critical Mention

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates.

The Future of Media: Key Trends for 2019 and Beyond

Business Wire

education events

Trends 416

Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. Traditionally, there are three types of media: paid, earned and owned. Owned media is any content or messaging platform the brand owns or exclusively controls.

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Every generation uses social media daily

PR Daily

Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily.

PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

7 social media tips from top CEOs

PR Daily

Just how public should a major CEO’s social media presence be? Here are tips organizations and business professionals can take from these leaders to develop their own social media presence. The only verified presence of Tim Cook on any form of social media is on Twitter.