5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Partnering with HubSpot Academy on Social Media

Karen Freberg

I have spent the past few days in Boston working with the HubSpot Academy team as they prepare to launch a new certification on social media. We first got connected on Twitter, and then she joined the Social Media Professors group I manage on FB.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

Data 158

How Successful Journalists Use Social Media


The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. As journalists create an increasing amount of augmenting content for social media, many publish a lot of engaging, cool short-form social media content.

Infographic: Key 2016 Events That Shaped the Media Industry


In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. Combined with shakeups at many prominent news organizations (outlined in the below timeline), the media is a state of flux — working to rebuild trust amid declining budgets, shifting personnel and new digital mediums that alter the way the public consumes news.

Who owns social media?

Stuart Bruce

It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading → The post Who owns social media?

From Media Monitoring to Media Intelligence


For public relations professionals, media monitoring can be both tedious and exciting. Industry Insights & Trends media intelligence Media monitoringIf you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].

Media 115

Why Small Businesses Need a Media Database


Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. for every $1 spent on earned media coverage.

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The story can then be released to other media after the exclusive runs.

How To Monitor Social Media Like a Boss


Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. And include all the features journalists and bloggers are looking for: Media contacts.

Earned Media Outperforms Paid in Demand Gen

The Proactive Report

Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.

The Truth About Earned and Owned Media Attribution


Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. They want to see how efforts across Paid, Earned and Owned Media are impacting the bottom line and driving business results.

Media 149

How to Influence People Effectively With Social Media


We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Featured Social Media Trends social media influence social media monitoring

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Measuring the Value of Earned Media


Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

2016 Media Landscape

The Proactive Report

The media landscape is still shifting – and will continue to do so as the young digital natives grow up and grow older. Digital PR digital PR media mobile newsroom Online News public relations

Media 158

How to get through the media monitoring minefield.

The Resolution Blog

Consider social media as a way to supplement searches for long form content Media evaluation guru, Steph Bridgeman at Experienced Media Analysts explains that social search can be a great supplementary tool to source news content. Whether you have coverage coming out your ears?—?or

How To 130

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

Welcome to the Future of Earned Media Communications


It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

Where is Social Media Headed?

HMA Public Relations

The post Where is Social Media Headed? Featured Social Media Facebook facebook live Facebook Watch Live Coverage Live Media Coverage Live Sports Coverage social mediaOn April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games.

Six Steps to Better PR/Media Relationships

ImPRessions - Crenshaw Communications

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail.

Media 198

Budgeting for Media Monitoring

Critical Mention

Why not factor media monitoring into the equation? As you’re finalizing your PR budget for the fiscal year, why don’t you come up with that next big idea to present to your team: media monitoring. Blog Broadcast Communications Content Marketing Marketing Media Monitoring Media trackin

How to Create a Social Media Content Calendar


When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

Media Monitoring: How to Plan, Execute and Engage


A strong media monitoring strategy is essential to any effective PR program. Do you need to track social media mentions, online influencers, and hashtags? Planning for Media Coverage. Do you have an ongoing social media campaign? Execution of Media Campaigns.

How To 212

5 Offline Marketing Tactics That Boost Social Media Engagement


Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

How to Segment Journalists By Social Media Use


The Cision 2017 Global Social Journalism Study provides some very tangible insights into the social media perception and behaviors of journalists. An architect journalist feels as if they cannot do their job without social media, and typically produces a lot of digital content.

5 Alcohol Brands with Great Social Media

Ron Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

What’s Needed for a Successful Satellite Media Tour


With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Media Strategy Partner.

Media 221

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor.

Infographic: How Journalists Use Social Media in 2016


Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. So master your email pitching skills, but continue to hone your understanding of how journalists use social media. Featured Social Media Trends media relations social media trends

How Do You Nail a Media Interview?

HMA Public Relations

to share your story or brand with the media. The post How Do You Nail a Media Interview? Featured Media Relations PRGN Interview Interview Tips Media Interview Media Interview Tips public relations global network the Fearey group

The Rise of Social Media Customer Care

The Proactive Report

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media. It is all about social media customer care.

How to Improve Your Social Media Targeting


Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. The post How to Improve Your Social Media Targeting appeared first on Cision. Featured Social Media

Which Social Media Marketing Measurements Matter Most

Business Wire

Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Nowhere is this more evident than on social media platforms.