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Media Relations Trends and Predictions for 2024 | Business Wire Blog

Business Wire

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

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Targeting College and University Media | Business Wire

Business Wire

Sending press releases to media outlets that cover college and university news can be a strategic approach to gain visibility, share important updates, and build relationships with the public and the media.

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Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

As the world continues to navigate through these events, what will the media and media relations landscapes look like in 2022? The Business Wire Global Media Relations T eam shares eight trends predicted to make an impact in the New Year.

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Tips for Connecting with Latino News Media and Readers | Business Wire Blog

Business Wire

Latino media outlets have become a mainstay in the United States, providing news, entertainment, and cultural programming tailored specifically for Spanish-speaking audiences. Learn key findings about Latino media, the audiences they reach, and how to build relationships with both.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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10 Media Relations Predictions to Watch in 2023 | Business Wire

Business Wire

The Business Wire Global Media Relations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond. Throughout 2022, the topics of COVID-19, economic uncertainty, work conditions, benefits, and technology continued.

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Social Media Plays an Important Role in Public Relations

Ronn Torossian

Between the online world and its social media platforms, brands aren’t […] The post Social Media Plays an Important Role in Public Relations appeared first on. However, those days are long gone, and right now, things are quite different.

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7 Trends in ESG: What PR Pros Need to Know in 2023

This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations.

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Is Your ESG Communication a Walking Red Flag?

Our expert team at 3BL Media has compiled a list of the top 10 common red flags we’ve seen in brands’ ESG communication and guidance on how to keep your sustainability message strong and relevant. Think of red flags as common mistakes that hinder stakeholder engagement.

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What Consumers Are Saying About ESG – And What That Means for Your Business

In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.

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2022 Media Database Buyer’s Guide

Cision has created the go-to guide for those who are hunting for a new media database. Access your copy today and learn: Why your company needs a media database. Key features and capabilities to look for in your database. Questions to ask during the evaluation process. Advice for earning adoption approval from the C-Suite.

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A Step-By-Step Guide to Managing a PR Crisis

In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. These sayings are only true if you and your team are prepared for the worst. No one expects a PR crisis or brand image issues.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector.