Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.
Social Media Strategy Template
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
How Being Generous on Social Media Will Change Your Life
FEBRUARY 2, 2017
Social media can change your life. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. The post How Being Generous on Social Media Will Change Your Life appeared first on Spin Sucks.
PESO Model: Implement and Measure the Four Media Types
DECEMBER 12, 2016
When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model.
[INFOGRAPHIC] What is Media Intelligence?
NOVEMBER 12, 2015
You may understand what media monitoring is, but do you really understand the true value of media intelligence ? Here are some key take-aways for how we define media intelligence at iQ media : Media monitoring on steroids.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand.
How Social Media Affects Search
JANUARY 12, 2015
For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. How Social Media Affects Search. What personalized search results mean today and how social media causes higher rankings.
What is the Future of Owned Media?
MARCH 23, 2017
If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks.
The Big Question: Executive Media Training
MARCH 17, 2017
As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. The post The Big Question: Executive Media Training appeared first on Spin Sucks.
Social Media Strategy Template
The Proactive Report
OCTOBER 5, 2015
DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template
Five Easy Ways to Put the Social Back in Social Media
APRIL 4, 2017
Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media. The post Five Easy Ways to Put the Social Back in Social Media appeared first on Spin Sucks.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). And, with the growth of social media, we have more vehicles than ever to share those stories. PR Owns Social Media.
36 Animals with a Better Social Media Strategy Than You
SEPTEMBER 22, 2016
These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.
Top 5 Reasons You Need Media Intelligence (Not Just Media Monitoring)
NOVEMBER 4, 2015
The right media intelligence solution takes all of the communications channels you care about and streamlines them into one place so that you can easily and quickly get a snapshot of how your brand, organization and thought leadership is performing across all media—not just one channel or niche.
Media Monitoring is Not PR Measurement, And PR is More Than Media
JANUARY 11, 2017
There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. Note, they focus on earned media.
The Ultimate Guide to Media Interviews
JANUARY 15, 2015
In a past life, I did a ton of media training. Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. A lie to the media can be very damaging.
Top Annoying Social Media Habits to Avoid for PR Professionals
JANUARY 16, 2017
Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.
Infographic: Key 2016 Events That Shaped the Media Industry
MARCH 21, 2017
In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. Combined with shakeups at many prominent news organizations (outlined in the below timeline), the media is a state of flux — working to rebuild trust amid declining budgets, shifting personnel and new digital mediums that alter the way the public consumes news.
Media Monitoring is SO 2015. Media Intelligence is totes 2016.
DECEMBER 15, 2015
I’ve talked to hundreds of marketing & communications professionals this year and I always ask the question, “what’s your current media intelligence process like?” Usually, I spark the following question in response, “well, what do you mean by media intelligence?”.
Five Social Media Trends for 2016
DECEMBER 30, 2015
It’s the time of the year that everyone talks about their social media trends. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. The Social Media Trends, They Are. By Aaron Lee.
What Goes In A Great Media Kit
AUGUST 7, 2015
Great media coverage can drive key business results but only if you give the media what they need to tell your story. Blog infograph media media kit Reimagine PRShare this Image On Your Site. Please include attribution to [link] with this graphic.
How to Influence People Effectively With Social Media
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Featured Social Media Trends social media influence social media monitoring
Search & Owned Media Most Used by Journalists
The Proactive Report
OCTOBER 28, 2016
The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. And include all the features journalists and bloggers are looking for: Media contacts.
The Inseparability of Content Marketing and Social Media
MARCH 31, 2016
While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.
Link Building with Media Relations
OCTOBER 27, 2015
Following this trend, (most) link building tactics have shifted to more traditional media outreach. There are thousands of media relations agencies with varying specialties and capabilities. Less work prospecting media outlets. By Tommy O’Shaughnessy.
Top Seven Chrome Extensions for Social Media Marketers
JUNE 6, 2016
The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier.
The Employee Advantage in Social Media
DECEMBER 15, 2015
Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. By Russ Fradin.
The Dark Side of Social Media
APRIL 6, 2015
I love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? By Gini Dietrich.
4 Reasons Owned Media Drives Earned Media
JANUARY 22, 2016
Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” outlines the actions you need to take to create the kind of content journalists want. Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage?
Handling Social Media Complainers
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice.
Social Media to Replace Traditional Media Says CEO Study
MAY 23, 2012
Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years.
Use Media Relations for Search Engine Optimization
APRIL 2, 2015
In the past few months, I’ve written quite a bit about content hubs , offsite content marketing , and how to use media relations to get on the first page of Google results and there are always tons of questions. This three-pronged media relations approach is not rocket science.
The Social Media Mob Needs to Go
MARCH 24, 2015
By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts.
Solving the Challenge of Targeting the Right Media and Influencers
FEBRUARY 27, 2017
With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. In fact, 75 percent of brands say that identifying the right influencers is their number one challenge to successfully executing earned media campaigns.
How NOT to Build a Following on Social Media
MAY 2, 2016
Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more.
How To Monitor Social Media Like a Boss
OCTOBER 25, 2016
Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Rather, you are taking your media relations expertise and using it for the front-end work of optimization. By Gini Dietrich.
Earned Media vs. Paid Media: Which Provides a Better Return?
JANUARY 5, 2017
Earned media sets you up to start reaching your potential brand advocates authentically and without cutting much into your budget, while paid media helps you reach a larger audience. The post Earned Media vs. Paid Media: Which Provides a Better Return?
Your Social Media Behavior Can Hurt Business
NOVEMBER 10, 2016
Your social media behavior can affect your business. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks.
Five Tips to Get Your Media Pitches Opened and Read
MARCH 15, 2017
According to media relations expert, Michael Smart, there are five ways to get your media pitches opened and read. The post Five Tips to Get Your Media Pitches Opened and Read appeared first on Spin Sucks.