10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Social media influencers’ growing influence.

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Pitching Multiple Media Outlets

PR for Anyone

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Take your diamond, aka your story, and think of each facet as a different media outlet.


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Back to School Media Pitches

PR for Anyone

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience.

What to do with Media Appearances

PR for Anyone

You’ve landed in the media. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. It’s up to you to be your own megaphone when it comes to your media appearances.

Cision's 2022 Global State of the Media Report

For Cision’s annual State of the Media Report, journalists shared their top priorities and what PR and communication pros can do to improve their relationships with the media. Read the report and learn how to create stronger media partnerships.

Pitch the Media Regulary

PR for Anyone

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. I already gave you some ideas last week for August, slowest time in the media, best time for you to pitch.

Media Storytelling

PR for Anyone

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. They can really get to know you when you put story into video and your social media posts. The post Media Storytelling appeared first on Christina Daves - PR Strategist.

Pitch the Media

PR for Anyone

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal.

Positioning Yourself as a Media Expert

PR for Anyone

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Mindset and Media

PR for Anyone

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media.

2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

Tips for Media Interviews

PR for Anyone

One of the top tips for a media interview I can give you is to be real and authentic. The post Tips for Media Interviews appeared first on Christina Daves. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

What to Pitch the Media in May

PR for Anyone

I always like to give my followers ideas for pitching the media. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. The post What to Pitch the Media in May appeared first on Christina Daves - PR Strategist.

What to Pitch the Media in Spring

PR for Anyone

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates.

Media Monitoring Comparison Report


Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post Media Monitoring Comparison Report appeared first on Onclusive. Whitepapers Media monitoring

A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

How To Manage Being “Ghosted” By Media

ImPRessions - Crenshaw Communications

Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical. The post How To Manage Being “Ghosted” By Media appeared first on Crenshaw Communications.

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How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. The media loves sound bites. We get it all done there and we make you famous in the media.

Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

As the world continues to navigate through these events, what will the media and media relations landscapes look like in 2022? The Business Wire Global Media Relations T eam shares eight trends predicted to make an impact in the New Year. media relations

Three Steps to a Killer Media Pitch

PR for Anyone

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

What is Your Media and Communications Learning Path?

Deirdre Breakenridge

There was no Google or networking in social media communities to learn from other professionals in your industry, whether it was in your “neck of the woods” or around the world. . The focus was always learning about the changes in media and communications. . Media PR 2.0

Top Tips For Approaching Cybersecurity Media

ImPRessions - Crenshaw Communications

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Note specific reporters or media organizations that can be helpful for the future.

2021 Media Monitoring Comparison Report


Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post 2021 Media Monitoring Comparison Report appeared first on Onclusive.

Getting the Yes When Pitching the Media

PR for Anyone

How do you get the yes when pitching the media? Being aware, conscientious, and listening to what a journalist wants, and then giving it to them in a short, concise format is an easy way to help you get the yes when pitching the media.

Media Time and Marketing 

Ronn Torossian

However, with a great media planning strategy as well as an understanding […]. The post Media Time and Marketing appeared first on. Business Media Relations Public Relations Strategy

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Building the Perfect Pitch and Nurturing Media Relationships


Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.

Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Get creative in your media pitches.

Pitching the Local Media – Tips from the Pros

PR for Anyone

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Pitch the media the way THEY want to be pitched and you will have success.

Land Media Using a Non-Profit

PR for Anyone

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. The bread and butter of B2B PR ?

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How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Are you looking for strategies to pitch the media today? Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. I want to see you in the media this year.

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.

What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs.

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PR Tips For Virtual Media Trainings

ImPRessions - Crenshaw Communications

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

Sometimes we turn to media alerts instead. . And when do you draft a press release vs. a media alert? Press releases and media alerts follow the same basic structure. Media Alerts. A media alert is far more abbreviated than a press release.

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Comparing top 2021 media monitoring vendors


Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Media monitoring must be comprehensive.

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Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

PR Tips For Staffing A Media Interview

ImPRessions - Crenshaw Communications

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. The post PR Tips For Staffing A Media Interview appeared first on Crenshaw Communications.