Onclusive

OCTOBER 29, 2021

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post 2021 Media Monitoring Comparison Report appeared first on Onclusive. Look no further!

Comparison 370

Comparison Media Report Analytics 370

Onclusive

FEBRUARY 28, 2022

Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.

Pitching 370

Pitching Media Media Relations Storytelling 370

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Stacey Hedman.

Media 370

Media Social Media Radio Brand 370

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session? Pros and cons of virtual media trainings.

Media Training 348

Media Training Training Media Interviews 348

Onclusive

MAY 12, 2022

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Research methodology.

Publicity 370

Publicity Consumer Media Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

When it comes to media, do you have a ‘wish list’?” And we agree that nothing is quite as rewarding as securing that one BIG media placement. . While those outlets are undeniably desirable for B2B PR, the definition of top-tier media Isn’t the same for all programs. The media landscape is cluttered, and it’s always changing.

Media 317

Media Media Relations Publicity B2B 317

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Here are some tips to both landing media interviews and making sure they’re successful. Securing media interest is only the first step. Plan Well and Double-Confirm.

Media 294

Media Trade Shows Interviews Travel 294

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. Note specific reporters or media organizations that can be helpful for the future. In fact, one of the biggest mistakes PR people make is foregoing media meetings that don’t guarantee immediate placements.

Media 294

Media Privacy Pitching Conference 294

Onclusive

NOVEMBER 10, 2020

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post Media Monitoring Comparison Report appeared first on Onclusive. Look no further!

Comparison 345

Comparison Media Report Analytics 345

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 296

Social Media Media Blogging Publicity 296

Ronn Torossian

JANUARY 2, 2023

Promoting a company on social media platforms these days is essential as companies want to achieve success. The post Top Social Media Marketing Tools appeared first on. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively.

Social Media 195

Social Media Media Tools Marketing 195

ImPRessions - Crenshaw Communications

JUNE 15, 2023

One way to help build a strong brand is through strategic press relations resulting in earned media coverage. By effectively engaging with the media, businesses can amplify and add substance to their brand narrative, while building the kind of credibility that paid media often doesn’t buy. What is earned media?

Reputation 156

Reputation Media Brand Branding 156

ImPRessions - Crenshaw Communications

AUGUST 29, 2022

Or we may go with an embargo, which means offering the news to a wider pool of media targets at the same time. . For any type of media outreach, lead time is critical. Being ghosted by members of the media is an unfortunate part of being in PR, so it’s up to us to share the reality of the situation.

Media 333

Media How To Pitching Communications 333

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Kelly Byrd.

Media 370

Media Reputation Measurement Communications 370

ImPRessions - Crenshaw Communications

MARCH 18, 2022

Sometimes we turn to media alerts instead. . And when do you draft a press release vs. a media alert? Press releases and media alerts follow the same basic structure. Media Alerts. A media alert is far more abbreviated than a press release. What’s the difference? The short answer is: it depends. . Press Releases.

Media 296

Media Newspapers Local Writing 296

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. If you answered yes to any of these, consider broadening future media outreach. But not every story is national news.

B2B 379

B2B Media Pitching Communications 379

ImPRessions - Crenshaw Communications

MARCH 30, 2022

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible. For more on mastering your media training, check out this post. Study the briefing doc.

Interviews 334

Interviews Media Media Training Communications 334

Presspage

AUGUST 29, 2023

In today's rapid media landscape, staying ahead of inquiries is non-negotiable for businesses aiming to shine and secure widespread coverage. When your company is involved with both investors and the media, the pressure from inquiries is double demanding. It's your ally in organizing, managing, and scaling up media responses!

Media 97

Media Digital PR Reputation Software 97

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. That requires thoughtful attention and a strong sense of how media work. But for familiar media contacts, knowing their interests and thoughts on major topics can expedite media opportunities. Interact on social media.

Media 347

Media Pitching Social Media Media Relations 347

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . Here are five areas to consider when pitching international media. . based publications.

Internal 334

Internal International Media Media Relations 334

ImPRessions - Crenshaw Communications

MAY 3, 2021

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. When gaining media traction is challenging, how can PR pros generate media attention for the stories they want to tell? And not every business is a household name. Look globally for reactive news.

Media 380

Media Pitching B2B Retail 380

Agility PR Solutions

SEPTEMBER 10, 2023

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape.

Social Media 184

Social Media Instagram Facebook Media 184

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. In fact, there are several social media approaches that should be reassessed as we enter 2022. The main goal of social media marketing is to generate a dedicated audience for your brand.

Social Media 334

Social Media Media B2B Facebook 334

Prowly

JUNE 26, 2023

A media mention is the use of a brand name or keyword that you’re tracking. Just like the other key PR measurements we’ve covered, media mentions need to be consistently and accurately monitored to ensure the quality and […] The post Media Mentions Guide: How to Track Media Mentions Effectively appeared first on Prowly Magazine.

Media 104

Media Newspapers How To Print 104

Prowly

JANUARY 21, 2022

The key to public relations is to get yourself the most beneficial media exposure possible. The post Media Overexposure: How to Take Back Control of Your Media Presence appeared first on Prowly Magazine. The post Media Overexposure: How to Take Back Control of Your Media Presence appeared first on Prowly Magazine.

Media 249

Media How To Publicity Trends 249

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

Most PR teams work hard to make sure our client media interviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time. Role-play ahead of time.

Interviews 317

Interviews Media Media Training Examples 317

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

Pitching 223

Pitching Media Television How To 223

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. But by the end of this year, an estimated 3 billion people will be using social media, and not just on those three sites. New platforms can work for B2B PR

Social Media 409

Social Media B2B Media Twitter 409

ImPRessions - Crenshaw Communications

OCTOBER 1, 2020

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Organic content uses free social media tools to share posts, photos, videos, and stories with the people who already follow a given brand or individual. Here’s why.

Social Media 358

Social Media Media B2B Brand 358

HMA Public Relations

SEPTEMBER 15, 2023

600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable?

Social Media 81

Social Media Media Instagram YouTube 81