10 Top Media Trends for 2021

PR Daily

For those looking to offer earned media coverage in the coming year, here are some developments you must follow. Media and media relations was no exception. Here are 10 developments all media relations pros should track: 1. Social media influencers’ growing influence.

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Media Storytelling

PR for Anyone

Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. They can really get to know you when you put story into video and your social media posts. The post Media Storytelling appeared first on Christina Daves - PR Strategist.


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Mindset and Media

PR for Anyone

I had no idea how important mindset was when pitching the media until I really dove deep with myself and now with my clients. We just wrapped up our Get PR Famous event and the underlying theme was how we helped them come out of their comfort zone and believe they can be in the media.

Pitch the Media

PR for Anyone

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

What to Pitch the Media in May

PR for Anyone

I always like to give my followers ideas for pitching the media. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. The post What to Pitch the Media in May appeared first on Christina Daves - PR Strategist.

What to Pitch the Media in Spring

PR for Anyone

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates.

What is Your Media and Communications Learning Path?

Deirdre Breakenridge

There was no Google or networking in social media communities to learn from other professionals in your industry, whether it was in your “neck of the woods” or around the world. . The focus was always learning about the changes in media and communications. . Media PR 2.0

Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

As the world continues to navigate through these events, what will the media and media relations landscapes look like in 2022? The Business Wire Global Media Relations T eam shares eight trends predicted to make an impact in the New Year. media relations

How to Give a Great Media Interview

PR for Anyone

Media is editorial content unless you are paying for advertising. This week, I want to give you some tips on how to give a great media interview. The media loves sound bites. We get it all done there and we make you famous in the media.

Three Steps to a Killer Media Pitch

PR for Anyone

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media.

Getting the Yes When Pitching the Media

PR for Anyone

How do you get the yes when pitching the media? Being aware, conscientious, and listening to what a journalist wants, and then giving it to them in a short, concise format is an easy way to help you get the yes when pitching the media.

How Earned Media Drives Consumer Behavior: Publication Authority


One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value.

Public Relations Strategy to Pitch the Media Today

PR for Anyone

Are you looking for strategies to pitch the media today? Check out the new laws in your state and see what you can pitch to the media TODAY. to pitch the media to land in the media. I want to see you in the media this year.

Media Time and Marketing 

Ronn Torossian

However, with a great media planning strategy as well as an understanding […]. The post Media Time and Marketing appeared first on. Business Media Relations Public Relations Strategy

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2021 Media Monitoring Comparison Report


Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post 2021 Media Monitoring Comparison Report appeared first on Onclusive.

Pitching the Local Media – Tips from the Pros

PR for Anyone

There is nothing I love more than seeing the results of agents I’ve worked with when they are featured in the media. The easiest way to do this is pitching the local media. Pitch the media the way THEY want to be pitched and you will have success.

How to Build a Brand with Social Media

PR for Anyone

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand.

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Media Alert Or Press Release? PR Tips

ImPRessions - Crenshaw Communications

Sometimes we turn to media alerts instead. . And when do you draft a press release vs. a media alert? Press releases and media alerts follow the same basic structure. Media Alerts. A media alert is far more abbreviated than a press release.

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Land Media Using a Non-Profit

PR for Anyone

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media.

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Social Media Strategies for Financial Services Companies

Ronn Torossian

The post Social Media Strategies for Financial Services Companies appeared first on. PR Inspiration Ronn Torossian Insights Social Media Strategy

7 PR Tips For Nailing A Media Interview

ImPRessions - Crenshaw Communications

Here are a few tips on preparing for a media interview so you can absolutely nail it. Remember your media training . If you haven’t already undergone formal media prep, ask your PR team to set up a session when possible.

Building the Perfect Pitch and Nurturing Media Relationships


Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media.

PR Tips For Virtual Media Trainings

ImPRessions - Crenshaw Communications

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session?

Media Monitoring Comparison Report


Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? The post Media Monitoring Comparison Report appeared first on Onclusive. Whitepapers Media monitoring

PR Tips For Staffing A Media Interview

ImPRessions - Crenshaw Communications

As a PR agency team , we know that media interviews help build connections between a reporter and a client company. The post PR Tips For Staffing A Media Interview appeared first on Crenshaw Communications.

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. alone, 79% of Americans had a social media profile. The post Selling on Social Media appeared first on.

Black Media from 1827 to Today: Creating Impactful News to Empower Readers | Business Wire Blog

Business Wire

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center. media relations

3 PR Tips For Better B2B Media Placement

ImPRessions - Crenshaw Communications

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. If you answered yes to any of these, consider broadening future media outreach.

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PR Tips to Help You Land Media Coverage

Garrett Public Relations

As anyone in PR can tell you, earning media coverage these days can be a challenge. The post PR Tips to Help You Land Media Coverage appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. However, today the media is different. ” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. book Ethics Leadership Media PR 2.0

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Social Media Marketing Content

Ronn Torossian

To help businesses’ social media strategies thrive, certain posting strategies need to be adopted. Social media has become critical for people who are staying at home during the pandemic. There has been a 74% lift in social media spending in marketing budgets.

Using Social Media in a PR Campaign

Ronn Torossian

Having a great small business marketing strategy these days requires a number of different elements including email marketing, public relations, social media, paid ads, blogging, and more. The post Using Social Media in a PR Campaign appeared first on.

Using Social Media to Get PR

PR for Anyone

How to Be on TV Shows: Utilizing social media is fast way to land in the media. See how Susan Bourassa used this technique to land the media. Why this pitch appealed to the media : The reporter had a hard deadline and needed an expert and a place to film ASAP.

Comparing top 2021 media monitoring vendors


Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. Media monitoring must be comprehensive.

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3 Emerging Social Media Platforms B2B PR Pros Should Know

ImPRessions - Crenshaw Communications

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? For many, they continue to be the trinity of social media. Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms.

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Current State of the Media – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. media relationsSmaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic.

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Top Social Media Moments from Brands

Ronn Torossian

While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.

How To Make A PR Impact With International Media

ImPRessions - Crenshaw Communications

The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. . They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . Learn local media and publications.

The Best PR Agency Asset: Flawless Media Contact Lists

ImPRessions - Crenshaw Communications

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re

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