How (and When) To Follow Up Your Media Pitch

Flack Me

Category: Flack Me Summary: A timely subject might require a prompt inquiry, but PR pros must beware becoming a nuisance. Here are some guidelines to inform your efforts

7 PR Lessons From 'The Big Bang Theory'

Flack Me

Category: Flack Me Summary: Though some took to social media to rejoice over the series shutting down, no matter which side you fall on, there are several takeaways from the show’s cast of nerds

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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When Traditional Media is Inspired by Social Media

Business Wire

marketing public relations media relationsOver the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

8 Media Interview Mistakes To Avoid

ImPRessions - Crenshaw Communications

In the PR agency world , after weeks of fine-tuning messaging, crafting stories and pitching reporters, there’s no better feeling than landing a top media interview for a client. Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well.

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI

What You Didn’t Know About the State of Media

PR Expanded

The proliferation of independent, digital-first media properties has occurred so rapidly that it has become virtually impossible to keep up with, and just as hard to discern between reputable news sources and everything else. We compiled this data and published as the 2018 Global Media Report.

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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

PR Expanded

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). It’s harder to know who is [the] media and who isn’t.

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A Comprehensive Guide to Social Media Analysis

Brand24

Social media analysis will help you get the most out of your social media strategy! Social Listening social media analytics Social Media Marketing social media analysis social media analytics tools

How to Become a Media Darling

Flack's Revenge

Every startup wants to be the belle of the media ball. So why do media latch onto certain topics, personalities, companies and. oversight, have discretion about what they cover, the $1M PR question is how to become the object of a media love fest.

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PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>. Enterprise Marketing PR & Comms Media Outreach Social Media

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

How Social Media Lurkers Can Boost Your Business

Garrett Public Relations

Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. The post How Social Media Lurkers Can Boost Your Business appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Report: Consumers want to be entertained on social media

PR Daily

How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

How earned media’s value is shifting

PR Daily

The changes that have rocked traditional media have caused some to reevaluate the importance of earned media placements. PR pros should bring these sophisticated ideas to their more traditional earned media campaigns. ” Top media outlets earn trust.

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Owned Media: How to Create the Best Content

B2B PR Sense

One such component is owned media, which includes the writing and self-publishing of articles. In this article, we'll cover: An owned media definition. What you need to know about owned media vs earned media. An Owned Media Definition. Paid media?).

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6 potent tips for nailing media interviews

PR Daily

In today’s rapid-fire, 24-hour news cycle, it’s easy for one misinterpreted or out-of-context quote to become a viral social media story. Here are six media relations tactics to take into your next interview.

Etiquette for Connecting with Media Outlets

Ronn Torossian

The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Trust in social media and journalism are at an all-time low.

4 ways to maintain your media relations skills

PR Daily

Here are some ways to grow your media relations skillset and start earning more coverage. The same idea is true in media relations. To remain at the top of your game, it’s important to be flexible enough to identify and adjust to every media relations opportunity that presents itself.

5 Tips To Build Stronger Media Relationships In 2019

ImPRessions - Crenshaw Communications

So, let’s face it — media relationships matter. Unfortunately, building credible media relationships is harder than ever. And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today?

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Are your media events unforgettable?

PR Daily

Enter PR Daily’s 2019 Media Relations Awards and tell us about your press tours, product launches and more. The post Are your media events unforgettable? Crisis Communications Media Relations PR PR Daily Awards media relations awards PR awards

Which metric should you use to prioritise your target media?

The Resolution Blog

Which metric best prioritises your target media? For many years, monthly unique users or impressions of publisher sites have been used as a way to prioritise media lists. pr seo public-relations media media-relations

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6 essentials for cultivating great media relationships

PR Daily

For a PR professional, keeping track of your media relationships takes time and careful consideration—and a steady flow of compelling story ideas. Successful media relations flows from the relationships you create, nurture and maintain. Featured Media Relations

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The social media news desk: The big earned media opportunity your PR is missing

Axia PR

Here’s the opportunity most PR pros and their PR agencies are missing: the social media news desk. Pitch Shared Media Earned media Owned mediaTraditional public relations isn’t working anymore. Fewer Americans rely on TV news, while nearly half of all U.S.

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? Use Paid Media. But what about paid media?

The Future of Media: Key Trends for 2019 and Beyond

Business Wire

education events

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4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. The post 4 steps to boost PR campaigns with social media influencers appeared first on PR Daily.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Infographic: Why your social media team must invest in video

PR Daily

RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. This infographic from Infographic Design Team shares statistics that prove the power of video on social media and offers best practices for achieving success.

5 Tips for Maintaining Media Relationships Under Pressure

ImPRessions - Crenshaw Communications

The relationship between PR professionals and media is often seen as a necessary evil , especially by media. Based on interviews with my favorite media contacts, here are four tips for doing just that. Learn the media process. Never mislead media.

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Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

6 Social Media Marketing Tips for Small Business

Brand24

You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.

What is Media Training?

HMA Public Relations

Join us as we delve into another “tool” in the PR toolbox – media training. The post What is Media Training? Featured Media Relations Public Relations Alison Bailin Alison Bailin Batz HMA PR HMA PR Team HMA Public Relations Media Training The PR Toolbox

2018 Global Media Report

Onclusive

The media landscape has never been as expansive as it is today. To fully understand the media growth trend, AirPR analyzed over 1.6 The total number of articles published by these media outlets also increased – by 28%.

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Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

How can leaders communicate more effectively through social media?” However, the overall sentiment reflected a tremendous opportunity for leaders, if they use social media the right way and they take a human approach.

Infographic: Trends that are shaping the social media landscape

PR Daily

To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Change is the only constant in digital marketing.

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video.