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Make Social Media Profitable For Your Business

Spin Sucks

You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

How Being Generous on Social Media Will Change Your Life

Spin Sucks

Social media can change your life. Paula Kiger shares the curious case of a professor who advised readers to quit social media in order to preserve their careers. The post How Being Generous on Social Media Will Change Your Life appeared first on Spin Sucks.

PESO Model: Implement and Measure the Four Media Types

Spin Sucks

When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site. Anna Lebedeva makes the case on why every marketer should use an integrated approach of the four media types, also known as the PESO model.

[INFOGRAPHIC] What is Media Intelligence?

iQ media

You may understand what media monitoring is, but do you really understand the true value of media intelligence ? Here are some key take-aways for how we define media intelligence at iQ media : Media monitoring on steroids.

How to Leverage Your Social Media Marketing with Videos

Spin Sucks

Should you include videos in your social media marketing? The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks. And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand.

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What is the Future of Owned Media?

Spin Sucks

If you're not providing real value to your industry through owned media, you're already behind. Because the future of owned media is here. The post What is the Future of Owned Media? appeared first on Spin Sucks.

How Social Media Affects Search

Spin Sucks

For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. How Social Media Affects Search. What personalized search results mean today and how social media causes higher rankings.

The Big Question: Executive Media Training

Spin Sucks

As PR pros, we are well aware of why we want executives to do media training. We asked seven experts on the tips they use for convincing reluctant executives to go through media training. The post The Big Question: Executive Media Training appeared first on Spin Sucks.

Five Easy Ways to Put the Social Back in Social Media

Spin Sucks

Most organizations use social media as a distribution channel, but that misses a gigantic opportunity. Gini Dietrich shares five easy ways to put the social back in social media. The post Five Easy Ways to Put the Social Back in Social Media appeared first on Spin Sucks.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Who Owns Social Media?

Spin Sucks

When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). And, with the growth of social media, we have more vehicles than ever to share those stories. PR Owns Social Media.

36 Animals with a Better Social Media Strategy Than You

Spin Sucks

These 36 animals can teach you some very important lessons about developing a unique and community building social media strategy. The post 36 Animals with a Better Social Media Strategy Than You appeared first on Spin Sucks.

Top 5 Reasons You Need Media Intelligence (Not Just Media Monitoring)

iQ media

The right media intelligence solution takes all of the communications channels you care about and streamlines them into one place so that you can easily and quickly get a snapshot of how your brand, organization and thought leadership is performing across all media—not just one channel or niche.

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Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. Note, they focus on earned media.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. Combined with shakeups at many prominent news organizations (outlined in the below timeline), the media is a state of flux — working to rebuild trust amid declining budgets, shifting personnel and new digital mediums that alter the way the public consumes news.

The Ultimate Guide to Media Interviews

Spin Sucks

In a past life, I did a ton of media training. Sure, we’ll prep clients for media interviews with an agenda or a list of anticipated questions, but it’s rare to do the two-day, cameras on kind of media training anymore. A lie to the media can be very damaging.

Top Annoying Social Media Habits to Avoid for PR Professionals

Spin Sucks

Social media is a great tool to connect and share with others. Eric Sachs shares social media habits PR professionals should avoid. The post Top Annoying Social Media Habits to Avoid for PR Professionals appeared first on Spin Sucks.

Media Monitoring is SO 2015. Media Intelligence is totes 2016.

iQ media

I’ve talked to hundreds of marketing & communications professionals this year and I always ask the question, “what’s your current media intelligence process like?” Usually, I spark the following question in response, “well, what do you mean by media intelligence?”.

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Five Social Media Trends for 2016

Spin Sucks

It’s the time of the year that everyone talks about their social media trends. I am excited I was given the opportunity to share what I think will be the hottest social media trends for next year. The Social Media Trends, They Are. By Aaron Lee.

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What Goes In A Great Media Kit

ReimaginePR

Great media coverage can drive key business results but only if you give the media what they need to tell your story. Blog infograph media media kit Reimagine PRShare this Image On Your Site. Please include attribution to [link] with this graphic.

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How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Featured Social Media Trends social media influence social media monitoring

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. And include all the features journalists and bloggers are looking for: Media contacts.

The Inseparability of Content Marketing and Social Media

Spin Sucks

While social media is often viewed as a separate strategy from content marketing, in truth, it is one of the most important tool marketers use when deploying their content marketing plan. The post The Inseparability of Content Marketing and Social Media appeared first on Spin Sucks.

Link Building with Media Relations

Spin Sucks

Following this trend, (most) link building tactics have shifted to more traditional media outreach. There are thousands of media relations agencies with varying specialties and capabilities. Less work prospecting media outlets. By Tommy O’Shaughnessy.

Top Seven Chrome Extensions for Social Media Marketers

Spin Sucks

The life of a social media manager is an endless to-do list. The post Top Seven Chrome Extensions for Social Media Marketers appeared first on Spin Sucks. Here are seven Chrome extensions that promise to make your life much easier.

The Employee Advantage in Social Media

Spin Sucks

Recycling is generally viewed as smart, responsible behavior—except when it occurs on social media. This explains why companies that emphasize individuality on social media see a 47.2 Add a Spark to Your Social Media Efforts. By Russ Fradin.

The Dark Side of Social Media

Spin Sucks

I love social media. Sure, we kind of expect to hear about people being stalked because of social media. Again, something that doesn’t make you super excited to use social media. Social Media is Magic. Are You On Social Media All Day? By Gini Dietrich.

4 Reasons Owned Media Drives Earned Media

Cision

Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” outlines the actions you need to take to create the kind of content journalists want. Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage?

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Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice.

Social Media to Replace Traditional Media Says CEO Study

Spin Sucks

Social Media to Replace Traditional Communication. They surveyed 1,709 CEOS from 64 countries and 18 industries, and learned social media will leap to the number two spot while traditional media plunges to the bottom in the next three to five years.

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Use Media Relations for Search Engine Optimization

Spin Sucks

In the past few months, I’ve written quite a bit about content hubs , offsite content marketing , and how to use media relations to get on the first page of Google results and there are always tons of questions. This three-pronged media relations approach is not rocket science.

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. In fact, 75 percent of brands say that identifying the right influencers is their number one challenge to successfully executing earned media campaigns.

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The Social Media Mob Needs to Go

Spin Sucks

By Gini Dietrich We live in a strange and unprecedented world: Rather than give people a scarlet letter when they do something we don’t agree with, the social media mob comes after them and, in some cases, ruins their lives. The social media mob went nuts.

How NOT to Build a Following on Social Media

Spin Sucks

Do you know how NOT to build a following on social media? The post How NOT to Build a Following on Social Media appeared first on Spin Sucks. Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Rather, you are taking your media relations expertise and using it for the front-end work of optimization. By Gini Dietrich.

Earned Media vs. Paid Media: Which Provides a Better Return?

Spin Sucks

Earned media sets you up to start reaching your potential brand advocates authentically and without cutting much into your budget, while paid media helps you reach a larger audience. The post Earned Media vs. Paid Media: Which Provides a Better Return?

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Your Social Media Behavior Can Hurt Business

Spin Sucks

Your social media behavior can affect your business. Once you do that, your profile and your social media behavior become an extension of your employer’s brand. The post Your Social Media Behavior Can Hurt Business appeared first on Spin Sucks.

4 Ways PR Pros Can Better Target Media and Influencers

Cision

With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Too often, brands have a go-to list of media and influencers.