5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

5 Social Media Ideas for Non-Profits

Flack Me

Category: Flack Me Summary: Even small not-for-profit organizations can effectively promote their message through social media

8 Keys to Reaching Gen Z on Social Media

Flack Me

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

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This is How the Sorry State of Media Relations Ends

Sword and the Script

The Sorry State of Media Relations. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days. Also, see these related posts: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Etiquette for Connecting with Media Outlets

Ron Torossian

The same could be said for brands interested in connecting with media sources and building relationships in the hopes of generating earned media. The key component of this interaction is understanding the way to go about interacting with the media.

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Use Your Class to Get a Job in Social Media

PR Expanded

If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If you’re in a research class that briefly brings up social media analytics, find out how you can get more practice with analytics.

More Australian businesses than ever have a presence on social media (but they could be a lot more social!)

PR Warrior

The proportion of Australian businesses with a social media presence has reached the highest levels recorded, according to new research. The 2018 Yellow Social Media Report (Business), released today, is an annual survey of how Australian consumers and businesses use social media.

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. And include all the features journalists and bloggers are looking for: Media contacts.

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018.

Earned Media Outperforms Paid in Demand Gen

The Proactive Report

Earned media is growing more and more appealing to these companies, as the price of paid efforts increases. Working with Cision, Demand Gen found that 79% of marketers are prioritizing earned media over traditional paid ads, which have become less effective.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville.

Why Relationships are Still Key in Media Relations

Ron Torossian

That basic fact will not change, no matter what kind of media we have and who is running it. The relationships you have with the right media outlets are a huge … READ MORE ». Entrepreneur Media Relations PR Inspiration Ronn Torossian 5W Public Relations 5WPR CEO Insights

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

2016 Media Landscape

The Proactive Report

The media landscape is still shifting – and will continue to do so as the young digital natives grow up and grow older. Digital PR digital PR media mobile newsroom Online News public relations

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Who owns social media?

Stuart Bruce

It was more than 10 years ago when I first debated the question who owns social media. Last week I spoke on the same topic in Zagreb for the European Lotteries Association to an audience of public relations, marketing and… Continue Reading → The post Who owns social media?

Paid Media Woes Create Ripe Opportunity for Earned Media

Cision

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible.

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From Media Monitoring to Media Intelligence

AirPR

For public relations professionals, media monitoring can be both tedious and exciting. As an employee of a PRTech company, I’m obviously a bit biased in how to handle the media monitoring puzzle. The post From Media Monitoring to Media Intelligence appeared first on AirPR.

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Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor.

9 Highly Recommended Marketing Podcasts that Stand Up over Time

Sword and the Script

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. If you enjoyed this post you might also like: 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

In the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. Combined with shakeups at many prominent news organizations (outlined in the below timeline), the media is a state of flux — working to rebuild trust amid declining budgets, shifting personnel and new digital mediums that alter the way the public consumes news.

Why Social Shares Are Key to Pitching Media

Cision

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. The line between traditional and social media is blurring.

From Media Monitoring to Media Intelligence

AirPR

For public relations professionals, media monitoring can be both tedious and exciting. Industry Insights & Trends media intelligence Media monitoringIf you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].

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How Successful Journalists Use Social Media

Cision

The recently released Cision 2017 Global Social Journalism Study takes a deep dive into how journalists approach and use social media. As journalists create an increasing amount of augmenting content for social media, many publish a lot of engaging, cool short-form social media content.

Is Media Relations Getting Harder?

Sword and the Script

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The media is looking for the biggest headline rather than the significance of the story,” wrote in one respondent.

5 Alcohol Brands with Great Social Media

Ron Torossian

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. This brand has found their best social media success on Facebook. Brand PR Social Media

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

5 Media Lessons to Guide You in 2017

PR Expanded

In 2016, the Edelman Trust Barometer revealed that the trust in media was actually on the upswing. media when it’s published in 2017. The general feelings or “word on the street” about the media, after the 2016 election, was that of distrust. Media PR 2.0

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The Rise of Social Media Customer Care

The Proactive Report

There is no doubt that social media is a part of our lives today – and, as such, social media has to be a big part of every company’s marketing plan. Your customers expect you to be active and responsive on social media. It is all about social media customer care.

How to Influence People Effectively With Social Media

Cision

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Featured Social Media Trends social media influence social media monitoring

Why Small Businesses Need a Media Database

Cision

Why Earned Media Value (EMV) And Influencers Over Paid Media? When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat. for every $1 spent on earned media coverage.

The Truth About Earned and Owned Media Attribution

AirPR

Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media. They want to see how efforts across Paid, Earned and Owned Media are impacting the bottom line and driving business results.

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Social Media Mistakes

The Proactive Report

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Social media may be a new channel of communication, but it is still just that: communication.

State of the Media 2017 | PR & Earned Media

The Proactive Report

It should come as no surprise that the Cision 2017 State of the Media report highlights the erosion of trust in the mainstream media. Cision State of the Media 2017. That company just lost an opportunity for media coverage. Read the full State of the Media Report.

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How to Improve Your Media Coverage

The Proactive Report

Media Relations is a core part of PR and can be one of the trickiest. It is, after all, called Media Relations. Follow them on social media. Many media outlets have had to lay off newsroom staff. More than 80% of media stories have excellent quality visuals.

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations.

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Measuring the Value of Earned Media

Cision

Outsell, a leading research and advisory firm, conducted independent research to determine how marketer’s attitudes about different media types have changed. They also set out to answer key questions marketers have about earned media. These questions include: Is earned media effective?

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

How to Pitch Media Exclusives In Tech PR

ImPRessions - Crenshaw Communications

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. The story can then be released to other media after the exclusive runs.