Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc.,

Social Media Strategy Template

The Proactive Report

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.

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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. As a business owner, you must be on social media. If you don’t think you need to be on social media, consider the fact that there are over 2.7

Social Media Strategy Template

The Proactive Report

DOWNLOAD THE PDF social media template chart. Download the complete report on how to do a Social Media Strategy. Social Media Strategy social media strategy template

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. There are also a lot of companies claiming to do PR analytics, yet focus on only one component of PR: media relations or media monitoring. Note, they focus on earned media.

Search & Owned Media Most Used by Journalists

The Proactive Report

The 2016 Businesswire Media Survey revealed this nugget of information: Journalists looking for information on a company first do a Google search, then visit the company website and go to their newsroom. And include all the features journalists and bloggers are looking for: Media contacts.

Handling Social Media Complainers

Rock the Status Quo

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice.

How To Monitor Social Media Like a Boss

Cision

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media.

4 Reasons Owned Media Drives Earned Media

Cision

Cision’s tip sheet, “ 71 Ways to Get Media Coverage ,” outlines the actions you need to take to create the kind of content journalists want. Here are four ways quality content can be a valuable tool in gaining media coverage: Want to learn even more ways to score coverage?

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How to Create a Social Media Content Calendar

Cision

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful.

Solving the Challenge of Targeting the Right Media and Influencers

Cision

With earned media on the rise, communicators are scrambling to get ahead of the curve and execute successfully. In fact, 75 percent of brands say that identifying the right influencers is their number one challenge to successfully executing earned media campaigns.

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5 New Social Media Tools That You Should Know About

Cision

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about.

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Infographic: What’s the State of the Media in 2016?

Cision

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage.

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Are You Really Listening on Social Media?

Cision

Simply “being” on social media isn’t always enough. Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good.

10 Ways to Improve Your Social Media Small Talk

Cision

But what about social media? Communication professionals have a message to share on social media, and social customers have a sense of propriety that can’t be circumvented. We engage in small talk on social media all of the time, but what makes this small talk most effective?

Journalists Less Skeptical, More Reliant on Social Media

Cision

Social media has turned the journalism world upside down, changing the way media outlets reach their audiences, PR professionals pitch their clients and journalists source their stories. Here are five of the report’s findings on social media’s role in journalism: 1.

From PR Pros to Brand Disruptors: Improve Earned Media Opportunities by Better Targeting Your Outreach

Cision

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Featured Media Research Media Analysis Influencers Trends media relations public relations media industry journalist State of the Media timeline

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Why Companies Should Be Training All Employees to Use Social Media

Cision

By training employees on social media usage, companies can reach wider audiences, build better brand awareness, increase sales, help recruitment efforts and increase employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Infographic: How Journalists Use Social Media in 2016

Cision

Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience. So master your email pitching skills, but continue to hone your understanding of how journalists use social media. Featured Social Media Trends media relations social media trends

The Separation of Powers in Today’s Media Landscape

AirPR

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players.

Six Steps to Better PR/Media Relationships

ImPRessions - Crenshaw Communications

Recently a journalist posted some basic advice for public relations people to improve media relationships. Improved Media Relations Means Better Pitches. Allow plenty of time to pitch anything with a seasonal hook; as many PR people know, media relations is a little like retail.

Want media coverage? Tell a better story

ReimaginePR

Including media. The hard reality is, media will never love your “baby” like you do. The problem is, most people are so blinded by what they see in their brand, they don’t think it through from the needs of the media outlet or reporter. It takes the same thing to win over media that it does the public directly. Media aren’t any different. Have a great media kit. Do that, and you’ll totally rock your media outreach.

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Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Given the significance of blogs in the online media landscape, brand marketers simply can’t afford to ignore them. The media outlet pays the journalists.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. In fact, 81 percent of marketers view earned media as more than or equally effective as paid media.

3 Reasons Why Social Media Influencers Make Powerful Brand Partners

Cision

But with a closer connection to their audience, expertise on a niche topic and greater engagement , social media influencers could be the better fit. Take a look at the following three reasons for why you should consider connecting with social media influencers for your next campaign: 1.

Why Media Relations is More Important Now Than Ever in PR

Marketwired

This makes media relations that much more important in the 21 st century. Before social media, and in some senses the internet, reaching out to the media by phone and scheduling a press conference could deal with a crisis situation. [By Jason Mollica].

From Media Monitoring to Media Intelligence

AirPR

For public relations professionals, media monitoring can be both tedious and exciting. Industry Insights & Trends media intelligence Media monitoringIf you don’t have a system in place that automates it for you (and many don’t), it can take a significant amount of time that could otherwise be used for strategizing. As an employee of a PRTech company, I’m obviously a bit biased in […].

The importance of strategy for social media and content marketing. Here’s an excellent case in point …

PR Warrior

I talk a lot about the need for strategy when embarking on a social media and content marketing program, and for good reason! When becoming your own media publisher and producing content via social and your owned media channels, it is so easy just to ‘do stuff’ But without purpose and strategic direction (locked back to your… MORE. The post The importance of strategy for social media and content marketing.

Social Media Content Cheat Sheet

The Proactive Report

Every blogger or brand has content that could and should be re-purposed for use on social media. Digital PR Tip Sheets Online PR cheat sheet content images Social Media StrategyHowever, this is not a one-size-fits-all activity.

Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? This week for the Cision World Tour NYC, we crowded into a packed house full of orange seats to hear from some of the top media industry influencers the Big Apple had to offer.

The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. New York Times best-selling author, global keynote speaker, and digital media entrepreneur. Co-Founder of Status Creative, a leader in social media engagement.

5 Social Media Hacks You Need to Know

Cision

As the hottest social media network du jour changes, so do the tips and tricks we use to master this awesome marketing tool. This list will help you get more out of your social media marketing efforts. The more you use social media, the more you think in keyword terms.

4 Ways PR Pros Can Better Target Media and Influencers

Cision

With a media database of more than 1.6 million contacts, outlets and editorial opportunities, Cision has been rated #1 in media and influencer targeting software for mid-market, with our company, Gorkana taking the #2 spot. Too often, brands have a go-to list of media and influencers.

4 Reasons Your Assistant Shouldn’t Manage Your Social Media

Cision

Social media? It’s amazing how many businesses — of every size — toss over social media to someone who’s not qualified to do it. If she’s already got too much to do, do you really think she’ll do a great job of managing your social media on top of all that?

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” Chris Lynch: Is print media dead?

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5 Ways to Get More Blog Reads With Social Media

Cision

While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. Take blogging and social media. Here’s how you can boost your blog’s traffic with a few social media tricks.

4 Media Relations Tips to Live By

Cision

Since the start of public relations, media placements have been the holy grail of PR success. However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Consider a social media correspondent.

How to Use Twitter in Media Relations

The Proactive Report

The Internet has changed the way we connect and communicate – not just with one another, but also with the media. Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Monitoring Media Lists.

Using Social Media During a Crisis

Ron Torossian

Social media has forever changed how people stay in touch with each other and get updates on each other’s lives. Because of its soaring popularity, many brands turn to social media to help with marketing and public relations efforts. However, increasingly, brands also use social media as part of their crisis communications … READ MORE ». The post Using Social Media During a Crisis appeared first on 5WPR CEO Ronn Torossian Founder's Blog.