Deirdre Breakenridge

SEPTEMBER 14, 2017

Throughout the month of September, the Public Relations Society of America (PRSA), holds several different activities and events to educate members, professionals and students on modern ethics. Join Dr. Here are some of the questions and topics that we will be discussing; What does ethics in PR really mean? About #PRStudChat.

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Ethics Twitter Education Resources 263

Agility PR Solutions

JANUARY 26, 2025

From predictive analytics and automated content creation to AI-powered chatbots and personalized product […] The post AI in digital marketing: Key roles, benefits, challenges, ethical concerns, and future trends first appeared on Agility PR Solutions.

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PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Deirdre Breakenridge

NOVEMBER 16, 2021

Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.

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Deirdre Breakenridge

DECEMBER 13, 2021

So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Today, everyone is an Ethical Marketer. In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values.

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Agility PR Solutions

JANUARY 2, 2024

Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness, and responsibility in all communications and actions.

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Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. I’ve been asked, “Why the launch of the FEEL Model and the FEEL First Test and what will you learn from the data?”

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PRSay

SEPTEMBER 27, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month.

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Ronn Torossian

FEBRUARY 4, 2025

Learn how PR professionals balance client interests with ethical responsibilities while managing transparency and building public trust in communications The post The Ethical Responsibility of Public Relations: Navigating a Fine Line appeared first on.

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ImPRessions - Crenshaw Communications

JUNE 17, 2022

At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.

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Ronn Torossian

NOVEMBER 1, 2023

However, ethics play a vital role in this industry. The significance of ethical practices in health and wellness products PR cannot be emphasized enough. Public health ethics Public health ethics focuses on the moral issues in public health practice and research.

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Sword and the Script

SEPTEMBER 10, 2024

Comply with regulations, law, industry standards & ethical practices.” Two areas to watch for ethics and regulations are a) privacy and b) generative artificial intelligence. Is a brand that aligns with my personal values and ethics.” Good thought leadership is not easy; if it was, everyone would do it. Don’t skimp here.

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B2B Software Ethics Leadership 179

PRSay

FEBRUARY 12, 2021

“My idea of ethical behavior is treating people like you want to be treated,” Craig Newmark said. 4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. The downside “is that it exposes you to greater scrutiny.”.

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Ethics Communications Nonprofit Journalism 174

5W PR

NOVEMBER 13, 2024

These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust. Ethics and Transparency Ethical practices and transparency are crucial as the industry faces heightened regulatory scrutiny and evolving consumer expectations.

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Advertising Advertising Privacy Ethics 157

PRSay

SEPTEMBER 13, 2021

Without a doubt, I dread the surgeon’s knife again — just nowhere near as much as I fear facing an ethical challenge professionally and getting it wrong. For nearly two decades, the PRSA Board of Ethics and Professional Standards (BEPS) has offered analysis on current practice issues and challenges through Ethical Standards Advisories (ESAs).

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Ethics Case Study Analysis Exercises 181

Ronn Torossian

JANUARY 26, 2025

Learn how AI, data analytics & ethical considerations are transforming PR by 2025, including automated media outreach, data-driven messaging & crisis management The post The Future of Public Relations: Embracing Artificial Intelligence, Data, and Ethical Challenges in 2025 appeared first on.

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Agility PR Solutions

MAY 5, 2022

When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […].

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Agility PR Solutions

MAY 12, 2024

A 2022 study that surveyed more than a thousand PR professionals found that almost 60 percent of them faced ethical challenges during their regular workday. Moreover, to combat these challenges, 85 percent undertook ethics training.

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Ethics Communications Training Survey 182

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Ethics Training Social Media Leadership 171

PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools.

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Axia PR

JUNE 14, 2022

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Tune in to learn more about ethics in PR and your company. Tune in to learn more about ethics in PR and your company.

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PRSay

APRIL 25, 2025

Achieving the APR conveys that you are committed to lifelong learning and the highest ethical practice of public relations. To me, the ethical practice of public relations is not just a code of ethics to frame and hang on the wall. Its purpose is to help practitioners anticipate and accommodate ethical challenges that may arise.

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Communications Ethics Public Affairs Policies 97

Agility PR Solutions

JANUARY 23, 2024

Given the decline of traditional wisdom, the necessity for flexible […] The post The ethics of earned media: Best practices for responsible PR appeared first on Agility PR Solutions. Severe concerns regarding the worth and morality of earned media have surfaced amid these shifts.

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Stuart Bruce

AUGUST 28, 2021

Both UK PR bodies have rebuked the UK government’s Department for Health and Social Care for breaching PR ethics by issuing a ‘New Hospital Programme … © Stuart Bruce - PR ethics – PRCA and CIPR warn UK government to tell the truth was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations (..)

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Government Ethics Communications Publicity 158

Stern + Associates

OCTOBER 26, 2023

knows the landscape of ethical risk inherent in organizations, particularly in AI programs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Reid Blackman , Ph.D.,

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Ethics Privacy Technology Government 133

HMA Public Relations

SEPTEMBER 28, 2023

Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.

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PRSay

JANUARY 20, 2025

Ethics above all Dr. King stood firm in his principles, even when it was inconvenient or risky. His commitment to justice and truth serves as a reminder that ethical communication is non-negotiable.

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Communications Leadership Storytelling Ethics 147

5W PR

JANUARY 20, 2025

Ethical Considerations and Best Practices The use of AI in PR raises important ethical considerations that professionals must address. Success in modern PR requires embracing these technologies while maintaining focus on strategic thinking and ethical considerations.

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Analytics Strategy System Ethics 146

PR in High Definition

NOVEMBER 22, 2024

By treating AI as a helper rather than a definitive source, we can harness its potential without compromising on quality or ethics. As AI continues to evolve, the responsibility lies with us to use it ethically and intelligently. Cross checking AI generated information with trusted sources is not just a best practice, it’s a necessity.

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Ethics Product Launch Data Trends 117

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.

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Ethics Industry Publicity Analysis 111

Ronn Torossian

JUNE 30, 2023

Products Plant-based, animal-free alternatives are gaining popularity due to concerns about health trends, ethical considerations, and climate […] The post The Most Recent Innovations in Food Tech that You Should Know About appeared first on.

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Ethics Trends Technology Industry 355

PRSay

SEPTEMBER 24, 2024

PRSA provides educational opportunities to explore ethics in public relations year-round. PRSA recognizes Ethics Month each September to bring increased attention to the communications profession’s core foundation. Visit this link for additional programming and ethics resources.

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Ethics Employee Survey Community 97

Stuart Bruce

OCTOBER 18, 2023

© Stuart Bruce - Global PR body ratifies 10 ICCO Warsaw Principles for ethical use of AI in public relations and communications was first published on Stuart Bruce's Stuart Bruce the PR Futurist - Stuart Bruce on the future of public relations, communications, corporate affairs, reputation, crisis communications and measurement and evaluation.

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Ethics Publicity Communications Crisis Communications 158

Agility PR Solutions

JULY 18, 2023

So why are we […] The post Building trust in the age of AI: Why PR pros must prioritize ethical guidelines appeared first on Agility PR Solutions. And since then, many of those industries have already successfully adopted AI solutions.

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Guidelines Ethics Healthcare Industry 148

Contently - Strategy

SEPTEMBER 30, 2024

Brands distancing themselves from platforms like X for ethical reasons may face legal risks, including being implicated in high-stakes lawsuits. As social media increasingly becomes a battleground for political and cultural conflicts, brands must carefully navigate content moderation policies, platform ethics, and potential litigation.

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Social Media Privacy Brand Branding 110

Agility PR Solutions

JUNE 23, 2024

In the contemporary digital age, ethical marketing is an imperative aspect of brand identity and consumer engagement. Ethical marketing refers to conducting business operations and promotional activities while upholding morality, transparency, and social responsibility principles.

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Ethics Tools Trends Strategy 108

Wadds Inc.

JANUARY 24, 2025

It relates to values, culture, behaviour, transparency and ethical conduct. They demand competence, consistency, transparency and ethical behaviour, extending their concerns beyond short-term performance to long-term sustainability and governance. It is about being good at what you do," said Younger.

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