Ethics Related Topics 
Deirdre Breakenridge
MARCH 9, 2022
When I think of some of the greatest ethical leaders (the keyword here is “ethical”), a few immediately come to mind, based on what they’ve done for others. At the same time, fast forward to today, with leaders who take ethical “detours.” For me, leadership and ethics go hand-in-hand.
Deirdre Breakenridge
FEBRUARY 7, 2022
Of course, ethics and values are a personal choice and a business practice. Here’s when your mentors’ ethics and values really matter. As I mentioned in my book, Answers For Ethical Marketers ,” early in my career, I thought my ethics and values were naturally baked into the professionals around me.
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ImPRessions - Crenshaw Communications
OCTOBER 13, 2021
Just look at the pressure on the comms team at Facebook, which has come to epitomize the struggle to do ethical work at a company that is acting in bad faith. It all raises the question: how can a PR professional ethically represent an unethical, or merely controversial, company or individual? Negative baggage has a cost, too.
Burrelles Fresh Ideas
SEPTEMBER 12, 2023
Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK.
Deirdre Breakenridge
NOVEMBER 16, 2021
Of course, as a leader, when this happens you must make sure you have your ethics and values in tow. These are the important moments when you can demonstrate your ethics and values in your interviews. The post Three Tips for Ethical Media Interviews appeared first on Deirdre Breakenridge.
Deirdre Breakenridge
DECEMBER 13, 2021
So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers? Today, everyone is an Ethical Marketer. In my book, Answers for Ethical Marketers, I shared how in most companies three areas are involved directly with ethics and values.
ImPRessions - Crenshaw Communications
JUNE 17, 2022
At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. My view is that good PR people can ethically represent bad clients – but only if they’re doing so in an effort to change or redeem the harm done.
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