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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? .

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How to help your executives become thought leaders on LinkedIn

PR Daily

Because LinkedIn is already a gathering place for so many professionals, it’s a natural fit for creating your executive’s persona as a thought leader. The same is true on LinkedIn. Likewise, remember that your LinkedIn audience is likely to be savvy. Social Media LinkedIn

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10 Ways PR Can Leverage LinkedIn

Onclusive

A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […].

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What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. Here are five ways to incorporate LinkedIn stories into yours.

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LinkedIn gets vulnerable and social video fluctuates

PR Daily

LinkedIn is no longer all business. Once simply known as a place to share professional projects and updates, LinkedIn posts are starting to take a different tone. WHY IT MATTERS: Whether you’re posting personally or for a brand, LinkedIn is no longer a fully suit and tie social network.

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Getting the Most Out of LinkedIn Pulse

Onclusive

PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentAs part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

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The Ultimate Guide to LinkedIn advertising

Prohibition

Facebook may be the largest social networking site in the world, but LinkedIn is considered the out-right largest professional network in the U.K. How do LinkedIn ads run? How do LinkedIn ads run? LinkedIn ads account. CREATING YOUR FIRST LINKEDIN CAMPAIGN.

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7 professional networking alternatives to LinkedIn

PR Daily

Most people who engage in professional networking use LinkedIn to build connections or find new opportunities, possibly because they were told to grow their LinkedIn presence when they started working. The Xing platform is the equivalent of LinkedIn for German speakers.

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Rip Up Your Resume: Focus on Your LinkedIn Profile

Culpwrit

I quickly added that I really didn’t mean getting rid of their resumes, but it was my way of getting their attention to spend more time developing their LinkedIn… Continue reading Rip Up Your Resume: Focus on Your LinkedIn Profile. Careers Intern Job Search job search LinkedIn

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What Should Your Business Post on LinkedIn?

HMA Public Relations

Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results. Social Media LinkedIn social media

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Expand Your LinkedIn Network During Holidays

Culpwrit

Last week, I advised students at Brigham Young University-Idaho to tear up their resumes and focus on their LinkedIn profiles. So, devote the hours you might otherwise have spent at a social… Continue reading Expand Your LinkedIn Network During Holidays.

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How to Make a Great LinkedIn Profile

PR for Anyone

Whether you are an active user or not on LinkedIn, you want to make a great LinkedIn profile and optimize it so it works for you. LinkedIn is a professional business platform. This is prime real estate on LinkedIn.

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LinkedIn Business Newsletter Strategy

5W PR

Plenty of businesses use LinkedIn to connect with more potential customers. However, there are several different ways that they can create content that will reach their marketing goals on LinkedIn, and one of the best ones is by starting a business newsletter on the platform.

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Becoming a thought leader on LinkedIn and beyond

PR Daily

As part of this year’s Ragan and PR Daily’s Social Media Conference at Disney World, Regina Dowdell , senior content solutions consultant at LinkedIn, shared how to create compelling thought leadership that inspires action. Follow her on LinkedIn.

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Are employees the forgotten audience on LinkedIn?

Communications Conversations

For many brands, LinkedIn is a key social media channel–especially B2B brands, where LinkedIn can be a key awareness, engagement and even lead driver. For the most part, companies are squarely focused on one audience when it comes to their LinkedIn content: customers. LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. But, LinkedIn can be a channel for this, too. use LinkedIn at least once a month.

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How to make your thought leadership stand out, according to data from Edelman, LinkedIn

PR Daily

New research from Edelman and LinkedIn offers insights into the current buying behaviors of B2B decision-makers and C-suite executives during this time of economic uncertainty and reveals that quality thought leadership will be one of the most effective tools at a company’s disposal.

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3 acronyms to give your LinkedIn more L-U-V

PR Daily

Who doesn’t want to grow their LinkedIn following? Here are three tips to boost your reach on LinkedIn. Whether you want a stronger presence LinkedIn for your career or for your company, here are three quick story-mining hacks to help you punch up your profile or business page.

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Boris Johnson and Alan Partridge embrace LinkedIn

Stuart Bruce

Boris Johnson and Alan Partridge are two of the best-known names to embrace LinkedIn which is going from strength to strength.

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LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. Microsoft, which acquired LinkedIn in 2016 for $26.2

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LinkedIn’s leading ladies talk PR, tech, and changing the world

Onclusive

As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchIt would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.

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How LinkedIn has become my water cooler

Communications Conversations

And one of those has been relying on LinkedIn as my new work “water cooler.” And, to an extent, LinkedIn was a water cooler of sorts for me before the pando, too. LinkedIn is where I keep up with colleagues and friends who get new jobs and promotions. LinkedIn has been invaluable in this sense. LinkedIn is where I hear about what’s going on in our industry–both here in the Twin Cities and nationally.

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13 Ways a LinkedIn Profile Makeover Sets off Success Sparks

wiredPRworks

13 Ways to Light Up Your Career or Company with Linkedin Profile Makeover Success Sparks. The first 12 ways to spark a LinkedIn profile makeover success come from my LinkedIn chapter in Success Secrets of the Social Media Marketing Superstar s. About Your LinkedIn Expert Guide.

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10 LinkedIn newsletters PR professionals and journalists should follow

Muck Rack

10 LinkedIn newsletters PR professionals and journalists should follow

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How to activate LinkedIn’s new Business Review feature

PR Daily

With 810 million users across 200 countries and territories worldwide, LinkedIn is unrivaled when it comes to professional networking. LinkedIn has made major investments to keep up, if not stay ahead, of the myriad growing sectors under the colossal professional services umbrella.

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Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.

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Tips for generating sales with LinkedIn ads

Agility PR Solutions

Many companies in the B2B industry have already considered using LinkedIn as an ad platform to reach consumers with. The post Tips for generating sales with LinkedIn ads appeared first on Agility PR Solutions.

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Does anyone really search by hash tags on LinkedIn?

Communications Conversations

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question.

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What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” Featured Social Media LinkedIn social media

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How To Write A LinkedIn Summary: Expert Tips

Culpwrit

By Katie Holmes Let’s talk about how to write an effective LinkedIn summary. But LinkedIn summaries are worth writing properly, because it’s highly likely that writing a good one will vastly improve your results on LinkedIn.

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How the May 2022 LinkedIn algorithm updates affect your company page

PR Daily

And one trick that’ll make your LinkedIn life easier. The more visibility you and your company have on LinkedIn, the more people will know who you are. Salespersons that share content regularly on LinkedIn have a 45% likelihood to surpass their sales target.

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What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. I check LinkedIn many times throughout the day for clients, and myself. I never saw it, but I have to imagine it was included in the LinkedIn News item on the Blakely news.

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How to Wow Your Audience with LinkedIn Video

HMA Public Relations

LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn. Featured Social Media Chandler Chamber Marketing Summit LinkedIn Marketing Video

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4 tips for crafting the perfect PR strategy on LinkedIn

Agility PR Solutions

Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business.

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How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: [link] Once you have the data from LinkedIn, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels. measurement social-media linkedin-marketingRecently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

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6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy. This guide will discuss how to use LinkedIn to grow your professional PR […].

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Building Your Personal Brand on LinkedIn

Prowly

As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine. How To how to LinkedIn personalbrandingWhen building your personal brand, presenting your identity and establishing a professional reputation are key.

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Ragan Awards: Innovative LinkedIn recruitment series shows ‘Different paths to Klick’

PR Daily

Nine videos in the “Different Paths to Klick” series were created specially for LinkedIn to target early-stage talent. The series earned them a top spot in PR Daily’s Social Media and Digital Awards for LinkedIn.

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5 best practices for brands and individuals on LinkedIn

PR Daily

Let’s start with the professional networking favorite, LinkedIn. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. Remember to consider your purpose and why you’re using LinkedIn for your brand.

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Webinar: How to Unlock Strategies to Bolster your LinkedIn Presence

Communications Conversations

Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for anyone who’s looking to use LinkedIn as a tool to find a new job, grow professionally or expand their network.

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LinkedIn launches messaging service

PR Daily

LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. Take this excerpt from a blog post from Mark Hull , LinkedIn's director of product management: As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.

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