10 Ways PR Can Leverage LinkedIn

Onclusive

A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […].

What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. Here are five ways to incorporate LinkedIn stories into yours.

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Getting the Most Out of LinkedIn Pulse

Onclusive

PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentAs part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? Personal branding Social media LinkedInI was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE.

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? LinkedIn boasts over 575 million users , with over 260 million active monthly users.

Should Communications Pros Use LinkedIn Stories?

Glean.info Blog

LinkedIn Stories offer an easy way to share experiences and insights and build meaningful relationships with your professional community. That’s what LinkedIn says anyway. Text, images and videos up to 20 seconds long posted on LinkedIn Stories remain on the network for 24 hours.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

That's especially true regarding using LinkedIn for personal branding. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. But are you using LinkedIn to its fullest potential during this pandemic? Join LinkedIn Learning.

5 ways to leverage LinkedIn as an effective PR tool

Agility PR Solutions

When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. 5 tips for leveraging LinkedIn LinkedIn isn’t “just […]. The post 5 ways to leverage LinkedIn as an effective PR tool appeared first on Agility PR Solutions.

6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy. This guide will discuss how to use LinkedIn to grow your professional PR […].

How to use LinkedIn for business

Axia PR

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.

LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. Microsoft, which acquired LinkedIn in 2016 for $26.2

LinkedIn’s leading ladies talk PR, tech, and changing the world

Onclusive

As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchIt would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.

Boris Johnson and Alan Partridge embrace LinkedIn

Stuart Bruce

Boris Johnson and Alan Partridge are two of the best-known names to embrace LinkedIn which is going from strength to strength.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees.

How to Wow Your Audience with LinkedIn Video

HMA Public Relations

LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn. Featured Social Media Chandler Chamber Marketing Summit LinkedIn Marketing Video

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.

4 tips for crafting the perfect PR strategy on LinkedIn

Agility PR Solutions

Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business.

LinkedIn organic video marketing as a secret weapon to get more clients

Awario

How to get leads from LinkedIn? Try to use organic video marketing for lead generation on LinkedIn. Read this article to know where to start your first LinkedIn lead generation campaign

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” Featured Social Media LinkedIn social media

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: [link] Once you have the data from LinkedIn, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels. measurement social-media linkedin-marketingRecently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

123 LinkedIn marketing for thought leaders with Lucy Bingle

PR Warrior

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your business. First up, it’s important to position yourself correctly – make sure your LinkedIn profile is best-in-class, Lucy says. Use LinkedIn’s robust search tool to identify these people, and then invite them to connect.

5 best practices for brands and individuals on LinkedIn

PR Daily

Let’s start with the professional networking favorite, LinkedIn. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. Remember to consider your purpose and why you’re using LinkedIn for your brand.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. LinkedIn has finally become a social ‘beast’, almost to the point where it really does feel like ‘Facebook for suits’ (as it was originally dubbed, but the experience certainly didn’t live up to the tagline).

10 LinkedIn newsletters PR professionals and journalists should follow

Muck Rack

10 LinkedIn newsletters PR professionals and journalists should follow

What’s new with LinkedIn? Three updates for 2020

Prohibition

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Should I use LinkedIn Live? How do I invite to follow on LinkedIn?

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? How to Publish on LinkedIn.

5 ways to leverage LinkedIn and boost your PR strategy

Agility PR Solutions

LinkedIn has always been looked at as a job search or recruiting tool. The post 5 ways to leverage LinkedIn and boost your PR strategy appeared first on Agility PR Solutions. In reality, it’s a lot more than that.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

That's especially true regarding using LinkedIn for personal branding. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. With over 706 million users , LinkedIn offers an engaged audience and special ways to engage that audience through posts and conversations. But are you using LinkedIn to its fullest potential during this pandemic? LinkedIn for Personal Branding: How to Maximize Your Efforts During COVID-19.

These four new LinkedIn updates will transform your 2021 B2B marketing plan

Prohibition

LinkedIn is known amongst B2B professionals as a sleeping giant. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. LinkedIn Stories.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Steps for superb LinkedIn pages.

Does anyone really search by hash tags on LinkedIn?

Communications Conversations

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question.

Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Sustain your LinkedIn presence with consistency.

10 Tips to Optimize Your LinkedIn Profile

Cision

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. If I want to generate leads, I want my LinkedIn profile to look a lot different than if I am trying to perform a passive job search. LinkedIn is not Facebook, Twitter or Pinterest.

LinkedIn launches messaging service

PR Daily

LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. Take this excerpt from a blog post from Mark Hull , LinkedIn's director of product management: As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Created by Barbara Rozgonyi, these 2020 LinkedIn Profile Makeover Superstar Packages will help you maximize the power of LinkedIn to advance your presence and your career opportunities.

2020 LinkedIn Profile Makeover Superstar Packages

wiredPRworks

2020 LinkedIn Makeover Profile Packages for People and Companies by Barbara Rozgonyi. Created by Barbara Rozgonyi, these 2020 LinkedIn Profile Makeover Superstar Packages will help you maximize the power of LinkedIn to advance your presence and your career opportunities.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. LinkedIn’s membership growth has remained strong despite passing the 350 million monthly active users mark earlier this year: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network. LinkedIn Marketing Social Media

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis.

Start following these LinkedIn Influencers today

Public Relations Sydney

LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which […]. The post Start following these LinkedIn Influencers today appeared first on Public Relations Sydney. Content Entrepreneur social entrepreneur Social Media Writing Catriona Pollard from unknown to expert influencer Linkedin LinkedIn Pulse Networking social media

9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you? Include your first and last name to optimize your profile for search on both LinkedIn and Google. LinkedIn recommends using a high-resolution image cropped to 400 by 400 pixels.