What You Need to Know About LinkedIn’s New Changes


LinkedIn recently announced significant changes to its desktop and its search functions. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” The most noticeable change to LinkedIn’s desktop is its sleek new appearance.

10 Tips to Optimize Your LinkedIn Profile


If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use.

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10 Ways PR Can Leverage LinkedIn


A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.

5 Best Practices for Publishing Content to LinkedIn


When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. I love LinkedIn.

Building Your Personal Brand on LinkedIn


As a professional social media network, LinkedIn was created for individuals to be able to showcase their complete brand in one place. The post Building Your Personal Brand on LinkedIn appeared first on Prowly Magazine. How To how to LinkedIn personalbrandingWhen building your personal brand, presenting your identity and establishing a professional reputation are key.

How to Improve Your LinkedIn Profile [Infographic]

Solo PR Pro

LinkedIn launched in 2003 with 4500 members. While other social media channels are a mix of news, silly photos and viral videos, LinkedIn continues to be viewed as the largely no-nonsense site for business. Finding Clients linkedin LinkedIn profile professional networking

Cyberbullying: My Week on LinkedIn

Waxing UnLyrical

About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.).

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy.

How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. But instead, they chose Jeff Jones LinkedIn profile.

Top Skills for 2016 from LinkedIn

The Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.

State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Standard display advertising continues to take a backseat priority at LinkedIn.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. Then, he cross-posted to LinkedIn.

On bad LinkedIn invites: Eight good reasons to click no and not feel guilty

PR Matters

But what about on LinkedIn? Surely on LinkedIn, however, a network where all of us are there purely for professional reasons and not for cat memes and jokes (supposedly), we can at least expect to be able to say no and not feel guilty? LinkedIn says so.

Getting the Most Out of LinkedIn Pulse


PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentAs part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

How to Create a Pitch Perfect LinkedIn Profile

Social PR Chat

What’s so Social PR awesome about a LinkedIn profile? Why LinkedIn? With over 414 global million users on LinkedIn , this is in fact the best platform to reach out to prospects and build long-lasting business relationships with them. LinkedIn Company Page.

LinkedIn’s leading ladies talk PR, tech, and changing the world


As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchIt would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties.

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

I confess I’ve some in my LinkedIn network who connected with me years ago and have never been in touch once. Check if they are at all active on LinkedIn. Subject Header: Your invitation to connect on LinkedIn. Then connect on LinkedIn and take that call.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal.

Millennials flood LinkedIn, keying on personal branding

PR Daily

Recent LinkedIn data. Globally, the predominantly “twentysomething” generation—which LinkedIn defines as born between 1980 and the early 2000s—makes up 38 percent of its user base. Connections are crucial to a user’s success on LinkedIn.

4 Secrets to LinkedIn Success Every Brand Should Know

PR 20/20

LinkedIn ( @LinkedIn ) offers the perfect opportunity for your company to connect with industry professionals. In fact, LinkedIn traffic has the highest visitor-to-lead conversion rate at 2.74%.

What LinkedIn’s New Homepage Means for Your Social Marketing

Shift Communications

In case you missed the news, LinkedIn announced on Thursday the rollout of a new, simplified look for personal homepages on the service. Profile analytics, the status update box and LinkedIn Pulse take center stage. The new layout puts LinkedIn Pulse front and center.

Brief flashes of LinkedIn wisdom

PR Daily

With very few exceptions, every business-minded professional today must have a LinkedIn account. To answer that, you could consult another social media site, Twitter, where you could find plenty of tips and advice about how to use LinkedIn to your advantage.

LinkedIn introduces direct messaging feature

PR Daily

LinkedIn is expanding its options for social media marketers. LinkedIn users could start to see unsolicited messages in your LinkedIn message folder or regular email inbox—depending on your settings. For Microsoft, which acquired LinkedIn earlier this year in a $26.2

LinkedIn introduces ‘Trending Storylines’

PR Daily

You’ve probably never heard of something trending on LinkedIn, but that could soon change. Trending Storylines will bring together articles from outside and within LinkedIn to tell a comprehensive story around a particular topic.

LinkedIn launches messaging service

PR Daily

LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. It’s difficult to think of LinkedIn ever being a home for one-to-one conversation.

State of Social Q4 2014: LinkedIn is the real MVP

Shift Communications

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram.

Up Your Intel With LinkedIn

Shift Communications

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. By the power vested in LinkedIn and Google, you have the ability to search the platform by location.

The ultimate guide to LinkedIn profiles

PR Daily

If you’re like me, you have a LinkedIn profile that serves as a modern replacement for the business card. You think it’s good, but then you stumble across someone whose profile is really impressive and you realize just how inadequate your LinkedIn profile is.

3 Top Tips to Boost Your LinkedIn Profile Visibility


Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1

13 ways to boost your LinkedIn presence

PR Daily

Trouble is, a few weeks after you shared the URL on LinkedIn, it vanished beneath the stream of your newer posts. Publish a post," however, will take you to LinkedIn's blogging platform, where your wisdom will be valued for eons to come. Allow people to contact you through LinkedIn.

State of Social 1Q15: LinkedIn Marketing Solutions Dips

Shift Communications

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Marketing Solutions – meaning advertising revenue – is where LinkedIn stumbled in Q1. Fortunately for LinkedIn, its revenue streams are more diverse than just advertising.

LinkedIn introduces lead generation forms

PR Daily

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. It works like this: When a LinkedIn user clicks on your sponsored content, they’re presented with a pre-populated form that they can easily submit.

LinkedIn insider shares 3 profile makeover tips

PR Daily

Have you updated your LinkedIn presence recently? Are you using LinkedIn’s latest, greatest features to attract and engage more followers? Here are three easy ways to give your profile an edge, courtesy of a key LinkedIn insider: 1.

5 Things Marketing Professionals Should Leave Off Their LinkedIn Profile

PR 20/20

You can connect with him on LinkedIn or his personal blog. In the past few years, LinkedIn has established itself as the No.1 As a digital calling card, LinkedIn is a great platform for marketing professionals to showcase their credentials, their experience and their work interests.

How to Use LinkedIn to Maximize Your PR Efforts

Media Bullseye

With the impressive growth of LinkedIn over the last five years, however, it is important that we don’t neglect the features of this useful platform. As a site with a focus on professional development and networking, LinkedIn naturally possesses value for the PR industry.

7 important LinkedIn features for savvy pros

PR Daily

LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).

LinkedIn, Twitter and YouTube adding options

PR Daily

LinkedIn is even closer to being a one-stop professional social network. The company’s CEO, Jeff Weiner, announced this week that LinkedIn will buy lynda.com, a subscription-based software training website, for $1.5

5 LinkedIn groups for PR pros

PR Daily

LinkedIn is a lot more than just a place to look for jobs or new recruits. If you’re looking to stand out as an expert in your business, stay on the top of PR news and events or just get to know what PR is all about, LinkedIn is a good place to start.

4 ways to get more out of LinkedIn publishing

PR Daily

LinkedIn enables users to showcase their expertise in front of other professionals. Posting on its powerful publishing platform can help you “spark conversations that leap silos, companies, industries and even countries,” says LinkedIn Executive Editor Daniel Roth.