10 Ways PR Can Leverage LinkedIn

Onclusive

A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.

Getting the Most Out of LinkedIn Pulse

Onclusive

PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentAs part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.

LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. Microsoft, which acquired LinkedIn in 2016 for $26.2

Infographic: How to maximize your LinkedIn marketing potential

PR Daily

LinkedIn can be a powerful tool for selling your products and services to businesses and customers. In this infographic by HubSpot, learn how to create a sales-focused LinkedIn profile. The post Infographic: How to maximize your LinkedIn marketing potential appeared first on PR Daily.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? Personal branding Social media LinkedInI was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE.

Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Sustain your LinkedIn presence with consistency.

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy.

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. Robust LinkedIn pages are proven to be viewed more often.

Infographic: How to get a boost from LinkedIn

PR Daily

With a dedicated audience of decision-makers and industry leaders, LinkedIn is a crucial channel for establishing your brand and recruiting talent. . Half of B2B web traffic from social media comes through LinkedIn. How can your organization take advantage of the audience on LinkedIn?

123 LinkedIn marketing for thought leaders with Lucy Bingle

PR Warrior

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your business. LinkedIn – [link].

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” The most noticeable change to LinkedIn’s desktop is its sleek new appearance.

The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?

PR Warrior

If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. Changes to the LinkedIn algorithm have also been critical.

3 ways to use LinkedIn Analytics

PR Daily

If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. There is nothing complex or tricky about LinkedIn Analytics.

9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you?

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: [link] Once you have the data from LinkedIn, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.

LinkedIn’s leading ladies talk PR, tech, and changing the world

Onclusive

As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchIt would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.

LinkedIn launches messaging service

PR Daily

LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. It’s difficult to think of LinkedIn ever being a home for one-to-one conversation.

How LinkedIn Can Help You Build Your Network And Your Brand

Maine PR Maven

The post How LinkedIn Can Help You Build Your Network And Your Brand appeared first on | The PR Maven. LinkedIn Personal BrandingTo become successful in business, you have to think beyond hiring employees or hitting sales numbers. You have to build a brand — both in person and online.

Five top tips on how to improve engagement on LinkedIn

Prohibition

LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case.

9 ways to polish your LinkedIn profile

PR Daily

LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you?

How to use LinkedIn Groups to create marketing magic

PR Daily

LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. Using LinkedIn Groups.

Groups 169

How to unlock to full potential of LinkedIn for clients

PR Daily

Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.

LinkedIn introduces ‘Trending Storylines’

PR Daily

You’ve probably never heard of something trending on LinkedIn, but that could soon change. Trending Storylines will bring together articles from outside and within LinkedIn to tell a comprehensive story around a particular topic.

10 Tips to Optimize Your LinkedIn Profile

Cision

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use.

LinkedIn reports earnings growth

PR Daily

LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Five months ago, Microsoft announced that it would buy LinkedIn for $26.2

Start following these LinkedIn Influencers today

Public Relations Sydney

LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which […].

Infographic: Essential parts of your LinkedIn presence

PR Daily

For most communicators, LinkedIn is an essential resource. As one of the biggest and most professional social networks, LinkedIn can help you find a new job, keep in touch with colleagues and clients and expand your professional network. LinkedIn’s algorithm.

8 ways to engage on LinkedIn to boost your PR and marketing efforts

PR Daily

How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. The LinkedIn algorithm sends content through several filters.

Supercharge Your LinkedIn Efforts and Attract Your Ideal Client

Solo PR Pro

During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. Why Should We Care about LinkedIn? . LinkedIn can help us brand ourselves and craft our best story through online search results. This includes LinkedIn.

LinkedIn introduces lead generation forms

PR Daily

LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. It works like this: When a LinkedIn user clicks on your sponsored content, they’re presented with a pre-populated form that they can easily submit.

State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

Shift Communications

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal.

9 steps to a better LinkedIn profile in 2019

PR Daily

As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.”

LinkedIn No Longer Linked with Hunter

HMA Public Relations

To Bre's dismay, the Hunter Chrome extension announced yesterday that it has shut down its LinkedIn integration, per the social media platform's request. The post LinkedIn No Longer Linked with Hunter appeared first on HMA Public Relations.

Executives can find—and offer—authenticity on LinkedIn

PR Daily

After I meet people, we typically connect on LinkedIn. But over recent years, I’ve noticed that I’m popping in on the LinkedIn feed to see what people are up to and what they’re reading and sharing. On LinkedIn, people are more focused, more attuned and more gracious.

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

Shift Communications

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties.

Getting access to LinkedIn Live

Karen Freberg

I got the exciting news as a signed into my LinkedIn account yesterday I got access to LinkedIn Live! You may be asking yourself – what is LinkedIn Live anyway? However, there are some differences LinkedIn did here compared to the other platforms, such as: Beta access.

On bad LinkedIn invites: Eight good reasons to click no and not feel guilty

PR Matters

But what about on LinkedIn? Surely on LinkedIn, however, a network where all of us are there purely for professional reasons and not for cat memes and jokes (supposedly), we can at least expect to be able to say no and not feel guilty? LinkedIn says so.

7 important LinkedIn features for savvy pros

PR Daily

LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).

Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?

PR Matters

I confess I’ve some in my LinkedIn network who connected with me years ago and have never been in touch once. Check if they are at all active on LinkedIn. Subject Header: Your invitation to connect on LinkedIn. Then connect on LinkedIn and take that call.