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10 Ways PR Can Leverage LinkedIn
Onclusive
JULY 7, 2015
A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.
LinkedIn Related Topics 
LinkedIn embraces video with livestreaming tool
PR Daily
FEBRUARY 14, 2019
‘LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. Microsoft, which acquired LinkedIn in 2016 for $26.2
Infographic: How to maximize your LinkedIn marketing potential
PR Daily
APRIL 30, 2019
LinkedIn can be a powerful tool for selling your products and services to businesses and customers. In this infographic by HubSpot, learn how to create a sales-focused LinkedIn profile. The post Infographic: How to maximize your LinkedIn marketing potential appeared first on PR Daily.
The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?
PR Warrior
MAY 20, 2018
If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? Personal branding Social media LinkedInI was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE.
Getting the Most Out of LinkedIn Pulse
Onclusive
JULY 13, 2016
PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentAs part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.
What You Need to Know About LinkedIn’s New Changes
Cision
JANUARY 27, 2017
LinkedIn recently announced significant changes to its desktop and its search functions. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” The most noticeable change to LinkedIn’s desktop is its sleek new appearance.
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Infographic: How to get a boost from LinkedIn
PR Daily
OCTOBER 1, 2019
With a dedicated audience of decision-makers and industry leaders, LinkedIn is a crucial channel for establishing your brand and recruiting talent. . Half of B2B web traffic from social media comes through LinkedIn. How can your organization take advantage of the audience on LinkedIn?
10 LinkedIn Best Practices That Will Accelerate Your Business
B2B PR Sense
FEBRUARY 20, 2018
LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.
How to Publish Your B2B Content on LinkedIn
B2B PR Sense
OCTOBER 19, 2016
LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network.
How to Use LinkedIn Analytics
Shift Communications
MARCH 13, 2015
In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy.
10 Tips to Optimize Your LinkedIn Profile
Cision
FEBRUARY 8, 2016
If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use.
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How to find the engagement rate of your owned social posts on LinkedIn
The Resolution Blog
AUGUST 9, 2019
Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: [link] Once you have the data from LinkedIn, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels.
123 LinkedIn marketing for thought leaders with Lucy Bingle
PR Warrior
SEPTEMBER 25, 2018
Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your business. LinkedIn – [link].
Top 10 PR “Best Practices” For LinkedIn
ImPRessions - Crenshaw Communications
FEBRUARY 16, 2016
We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. Robust LinkedIn pages are proven to be viewed more often.
The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?
PR Warrior
MAY 20, 2018
If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. Changes to the LinkedIn algorithm have also been critical.
3 ways to use LinkedIn Analytics
PR Daily
AUGUST 24, 2018
If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. There is nothing complex or tricky about LinkedIn Analytics.
9 ways to polish your LinkedIn profile
PR Daily
DECEMBER 27, 2018
LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you?
Five top tips on how to improve engagement on LinkedIn
Prohibition
JUNE 20, 2019
LinkedIn is a platform that can sometimes be tricky to increase engagement on due to its more traditional and professional persona and the view that content can’t be quite as innovative and engaging as other channels – but this isn’t the case.
How to use LinkedIn Groups to create marketing magic
PR Daily
JUNE 21, 2019
LinkedIn has become a powerhouse platform for lead generation. LinkedIn Groups , especially, can be a boon for businesses eager to facilitate more meaningful interactions between industry peers and potential customers. Using LinkedIn Groups.
LinkedIn launches messaging service
PR Daily
SEPTEMBER 2, 2015
LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. It’s difficult to think of LinkedIn ever being a home for one-to-one conversation.
9 ways to polish your LinkedIn profile
PR Daily
SEPTEMBER 8, 2018
LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you?
How to unlock to full potential of LinkedIn for clients
PR Daily
JUNE 3, 2019
Using your client’s LinkedIn page to push thought leadership and industry news is an effective strategy to help spread their sphere of influence and promote their expertise. Here are a few thoughts for how you can showcase the value your client can get out of a LinkedIn platform: 1.
8 ways to engage on LinkedIn to boost your PR and marketing efforts
PR Daily
SEPTEMBER 14, 2019
How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. The LinkedIn algorithm sends content through several filters.
LinkedIn introduces ‘Trending Storylines’
PR Daily
MARCH 23, 2017
You’ve probably never heard of something trending on LinkedIn, but that could soon change. Trending Storylines will bring together articles from outside and within LinkedIn to tell a comprehensive story around a particular topic.
Start following these LinkedIn Influencers today
Public Relations Sydney
JANUARY 8, 2018
LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which […].
Infographic: Essential parts of your LinkedIn presence
PR Daily
MAY 13, 2018
For most communicators, LinkedIn is an essential resource. As one of the biggest and most professional social networks, LinkedIn can help you find a new job, keep in touch with colleagues and clients and expand your professional network. LinkedIn’s algorithm.
LinkedIn reports earnings growth
PR Daily
OCTOBER 31, 2016
LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Five months ago, Microsoft announced that it would buy LinkedIn for $26.2
5 Best Practices for Publishing Content to LinkedIn
Cision
JANUARY 18, 2016
When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. I love LinkedIn.
LinkedIn’s leading ladies talk PR, tech, and changing the world
Onclusive
JUNE 3, 2015
As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchIt would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.
LinkedIn introduces lead generation forms
PR Daily
APRIL 4, 2017
LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. It works like this: When a LinkedIn user clicks on your sponsored content, they’re presented with a pre-populated form that they can easily submit.
Getting access to LinkedIn Live
Karen Freberg
MAY 9, 2019
I got the exciting news as a signed into my LinkedIn account yesterday I got access to LinkedIn Live! You may be asking yourself – what is LinkedIn Live anyway? However, there are some differences LinkedIn did here compared to the other platforms, such as: Beta access.
9 steps to a better LinkedIn profile in 2019
PR Daily
JANUARY 4, 2019
As LinkedIn becomes more of a reliable vehicle for finding influencers, prospects, partners and new talent, your LinkedIn profile is more important than ever. You can make your profile photo visible to your contacts, your network or all LinkedIn members— or you can choose “Public.”
State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens
Shift Communications
OCTOBER 30, 2015
LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Part of the reason may be LinkedIn’s legacy as a career-focused portal.
State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance
Shift Communications
JULY 31, 2015
LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. For marketers, one of the interesting remarks was that standard display advertising was declining in effectiveness on LinkedIn properties.
On bad LinkedIn invites: Eight good reasons to click no and not feel guilty
PR Matters
APRIL 19, 2016
But what about on LinkedIn? Surely on LinkedIn, however, a network where all of us are there purely for professional reasons and not for cat memes and jokes (supposedly), we can at least expect to be able to say no and not feel guilty? LinkedIn says so.
Infographic: How your LinkedIn profile can give you an edge
PR Daily
DECEMBER 25, 2018
LinkedIn has become the first stop for employers and potential customers to get a sense of who you are—and what you offer. According to the Hootsuite blog , LinkedIn has more than 467 million users, and 94 percent of B2B marketers use LinkedIn to distribute content.
Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?
PR Matters
APRIL 26, 2016
I confess I’ve some in my LinkedIn network who connected with me years ago and have never been in touch once. Check if they are at all active on LinkedIn. Subject Header: Your invitation to connect on LinkedIn. Then connect on LinkedIn and take that call.
Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?
PR Matters
APRIL 26, 2016
I confess I’ve some in my LinkedIn network who connected with me years ago and have never been in touch once. Check if they are at all active on LinkedIn. Subject Header: Your invitation to connect on LinkedIn. Then connect on LinkedIn and take that call.
7 important LinkedIn features for savvy pros
PR Daily
NOVEMBER 17, 2016
LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).
Infographic: How to use LinkedIn to increase conversions
PR Daily
NOVEMBER 20, 2018
LinkedIn, apart from being a popular social networking site, is also a great content marketing channel. from Branex offers tips for using LinkedIn to power your content creation efforts—and turn relevant audiences into customers.
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