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10 Ways PR Can Leverage LinkedIn
AirPR
JULY 7, 2015
A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker.
LinkedIn Related Topics 
10 LinkedIn Best Practices That Will Accelerate Your Business
B2B PR Sense
FEBRUARY 20, 2018
LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.
Getting the Most Out of LinkedIn Pulse
AirPR
JULY 13, 2016
PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentAs part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content.
What You Need to Know About LinkedIn’s New Changes
Cision
JANUARY 27, 2017
LinkedIn recently announced significant changes to its desktop and its search functions. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” The most noticeable change to LinkedIn’s desktop is its sleek new appearance.
Top Skills for 2016 from LinkedIn
The Proactive Report
JUNE 15, 2016
This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.
How to Publish Your B2B Content on LinkedIn
B2B PR Sense
OCTOBER 19, 2016
LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network.
3 ways to use LinkedIn Analytics
PR Daily
AUGUST 24, 2018
If you run a LinkedIn company page, you may have noticed the little Analytics button. Let’s look at what LinkedIn Analytics offers and how you can use it to check your progress and guide your content strategy: 1. There is nothing complex or tricky about LinkedIn Analytics.
4 LinkedIn changes that affect your social media strategy
PR Daily
DECEMBER 3, 2018
LinkedIn has announced a few significant changes. We’ve been using LinkedIn as a communications channel to tell our clients’ stories since Company Pages launched in 2010. Admins can now post updates and respond to comments from the LinkedIn mobile app.
Top 10 PR “Best Practices” For LinkedIn
ImPRessions - Crenshaw Communications
FEBRUARY 16, 2016
We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. Robust LinkedIn pages are proven to be viewed more often.
9 ways to polish your LinkedIn profile
PR Daily
SEPTEMBER 8, 2018
LinkedIn has profoundly changed the way we network, explore business opportunities and present our credentials to the world. Here are nine ways to maximize your LinkedIn presence: 1. What good does it do to have a LinkedIn profile if no one can find you?
The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?
PR Warrior
MAY 20, 2018
If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. The post The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity? Personal branding Social media LinkedInI was going to write ‘social’ network, but it was anything but social. It seemed to me for many years that once someone donned a suit,… MORE.
Infographic: How to use LinkedIn to increase conversions
PR Daily
NOVEMBER 20, 2018
LinkedIn, apart from being a popular social networking site, is also a great content marketing channel. from Branex offers tips for using LinkedIn to power your content creation efforts—and turn relevant audiences into customers.
Supercharge Your LinkedIn Efforts and Attract Your Ideal Client
Solo PR Pro
JUNE 26, 2018
During our hour together, she shared how we can get more out of LinkedIn and leverage it to attract our ideal clients. Why Should We Care about LinkedIn? . LinkedIn can help us brand ourselves and craft our best story through online search results. This includes LinkedIn.
LinkedIn launches messaging service
PR Daily
SEPTEMBER 2, 2015
LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. It’s difficult to think of LinkedIn ever being a home for one-to-one conversation.
Start following these LinkedIn Influencers today
Public Relations Sydney
JANUARY 8, 2018
LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which […].
The Best Practices for LinkedIn: How to Fire Up Your Strategy
B2B PR Sense
JULY 18, 2018
When did you take a long, hard look at your LinkedIn strategy? Staying on top of the latest best practices for LinkedIn will rejuvenate your strategy -- and ensure it's firing on all cylinders. LinkedIn constantly improves its offerings, becoming a hub for creative and professional networking. At last count, LinkedIn had around 562 million users worldwide -- with 133 million in the United States. 7 Best Practices for LinkedIn That Will Help You Succeed.
Infographic: Essential parts of your LinkedIn presence
PR Daily
MAY 13, 2018
For most communicators, LinkedIn is an essential resource. As one of the biggest and most professional social networks, LinkedIn can help you find a new job, keep in touch with colleagues and clients and expand your professional network. LinkedIn’s algorithm.
LinkedIn introduces ‘Trending Storylines’
PR Daily
MARCH 23, 2017
You’ve probably never heard of something trending on LinkedIn, but that could soon change. Trending Storylines will bring together articles from outside and within LinkedIn to tell a comprehensive story around a particular topic.
LinkedIn No Longer Linked with Hunter
HMA Public Relations
AUGUST 24, 2017
To Bre's dismay, the Hunter Chrome extension announced yesterday that it has shut down its LinkedIn integration, per the social media platform's request. The post LinkedIn No Longer Linked with Hunter appeared first on HMA Public Relations.
5 Best Practices for Publishing Content to LinkedIn
Cision
JANUARY 18, 2016
When you’re planning your content strategy in 2016, one tactic that most likely will come up is to publish long form content to LinkedIn. The numbers supporting this are increasingly compelling: Users posted about 130,000 posts per week on LinkedIn in 2015. I love LinkedIn.
How to Use LinkedIn Analytics
Shift Communications
MARCH 13, 2015
In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy.
On bad LinkedIn invites: Eight good reasons to click no and not feel guilty
PR Matters
APRIL 19, 2016
But what about on LinkedIn? Surely on LinkedIn, however, a network where all of us are there purely for professional reasons and not for cat memes and jokes (supposedly), we can at least expect to be able to say no and not feel guilty? LinkedIn says so.
LinkedIn reports earnings growth
PR Daily
OCTOBER 31, 2016
LinkedIn is looking strong as it prepares for its merger with Microsoft. LinkedIn made the largest gain with its Talent Solutions revenue, which rose 24 percent year-over-year to $623 million. Five months ago, Microsoft announced that it would buy LinkedIn for $26.2
LinkedIn’s leading ladies talk PR, tech, and changing the world
AirPR
JUNE 3, 2015
As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchIt would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.
Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?
PR Matters
APRIL 26, 2016
I confess I’ve some in my LinkedIn network who connected with me years ago and have never been in touch once. Check if they are at all active on LinkedIn. Subject Header: Your invitation to connect on LinkedIn. Then connect on LinkedIn and take that call.
Are Recruiters on LinkedIn Connecting for You – or Mining You for Your Connections?
PR Matters
APRIL 26, 2016
I confess I’ve some in my LinkedIn network who connected with me years ago and have never been in touch once. Check if they are at all active on LinkedIn. Subject Header: Your invitation to connect on LinkedIn. Then connect on LinkedIn and take that call.
123 LinkedIn marketing for thought leaders with Lucy Bingle
PR Warrior
SEPTEMBER 25, 2018
Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing expert. In this interview with Trevor Young, Lucy walks us through what’s required to succeed in using LinkedIn to market your brand and your business. LinkedIn – [link].
How To Be a LinkedIn Superuser (In a Few Easy Steps)
Cision
OCTOBER 31, 2016
LinkedIn sometimes feels like the forgotten social network. are active each month ( LinkedIn has 467 million members, 106 monthly active as of October 2016 ). 60% of traffic to the LinkedIn platform comes from mobile. Courses (LinkedIn Learning). from LinkedIn.
Cyberbullying: My Week on LinkedIn
Waxing UnLyrical
MAY 2, 2017
About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. I reported this to LinkedIn and it was immediately removed.).
On bad LinkedIn invites: Eight good reasons to click no and not feel guilty
PR Matters
APRIL 19, 2016
But what about on LinkedIn? Surely on LinkedIn, however, a network where all of us are there purely for professional reasons and not for cat memes and jokes (supposedly), we can at least expect to be able to say no and not feel guilty? LinkedIn says so.
LinkedIn introduces lead generation forms
PR Daily
APRIL 4, 2017
LinkedIn is introducing a new tool that will make it easier for marketers to use the platform to gather leads. It works like this: When a LinkedIn user clicks on your sponsored content, they’re presented with a pre-populated form that they can easily submit.
Why aren’t more company leaders publishing on LinkedIn?
Communications Conversations
MARCH 9, 2015
The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. Then, he cross-posted to LinkedIn.
The ‘Facebookisation’ of LinkedIn continues … are you taking advantage of the opportunity?
PR Warrior
MAY 20, 2018
If you haven’t checked out LinkedIn in a while, I urge you to take a closer look. Years ago, LinkedIn used to be a pretty stiff and conservative network. Heck, I remember signing up for LinkedIn in 2005. Changes to the LinkedIn algorithm have also been critical.
As publishers flee Facebook, LinkedIn rises
PR Daily
MARCH 28, 2018
Publishers and brands are increasingly turning to LinkedIn because of diminishing organic reach on Facebook. LinkedIn, meanwhile, has implemented numerous changes that make it more attractive for content marketers. LinkedIn emerges as a content-sharing network.
How executives are using LinkedIn publishing to drive organizational PR goals
Communications Conversations
OCTOBER 22, 2014
And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. But instead, they chose Jeff Jones LinkedIn profile.
Nine LinkedIn Tips for Personal Branding Success
Maine PR Maven
DECEMBER 22, 2016
Every professional needs to have a LinkedIn profile since, as a career networking platform, it is growing more and more important every day for making career connections. LinkedIn is a very big, very credible website. Branding Building Relationships LinkedIn Social Media
My Two-Step Secret to Making LinkedIn Your Beeyatch
Waxing UnLyrical
JULY 15, 2017
So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) Once installed, any time you get an email from someone (or send one), it will pull up their company info and – get this – LinkedIn + social info as well. Happy Saturday!
7 important LinkedIn features for savvy pros
PR Daily
NOVEMBER 17, 2016
LinkedIn sometimes seems like a forgotten social network. LinkedIn has 467 million members, 106 monthly active, as of October 2016. ). Many studies demonstrate that networking and internal hiring are more useful for recruitment than LinkedIn is. Courses (LinkedIn Learning).
Brief flashes of LinkedIn wisdom
PR Daily
DECEMBER 21, 2014
With very few exceptions, every business-minded professional today must have a LinkedIn account. To answer that, you could consult another social media site, Twitter, where you could find plenty of tips and advice about how to use LinkedIn to your advantage.
8 ways to engage on LinkedIn to boost your PR and marketing efforts
PR Daily
SEPTEMBER 22, 2018
How often do you interact with fellow communicators on LinkedIn? Though marketing and PR specialists recognize LinkedIn as the premier B2B social media platform, few spend substantial time networking there. Now, LinkedIn’s newsfeed has evolved to resemble Facebook’s newsfeed.
How to Create a Pitch Perfect LinkedIn Profile
Social PR Chat
MAY 9, 2016
What’s so Social PR awesome about a LinkedIn profile? Why LinkedIn? With over 414 global million users on LinkedIn , this is in fact the best platform to reach out to prospects and build long-lasting business relationships with them. LinkedIn Company Page.
Why you should promote your agency on LinkedIn
PR Daily
OCTOBER 23, 2018
As a marketer, LinkedIn can be a great place to promote your skills and accomplishments and connect with others in your industry. However, LinkedIn isn’t just for individuals. LinkedIn is the place decision makers go to find valuable content. Investing LinkedIn for the long-run.
Infographic: What marketers want on LinkedIn
PR Daily
JULY 3, 2018
LinkedIn offers marketers much more than networking opportunities. To get a pulse on why marketers use LinkedIn, it posted a survey. The LinkedIn product that marketers struggle most with (40 percent) is “Company Pages.”.
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