5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. How can executives get the most from their LinkedIn profile to convey leadership and be seen as an expert? .

How to help your executives become thought leaders on LinkedIn

PR Daily

Because LinkedIn is already a gathering place for so many professionals, it’s a natural fit for creating your executive’s persona as a thought leader. The same is true on LinkedIn. Likewise, remember that your LinkedIn audience is likely to be savvy. Social Media LinkedIn

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What are LinkedIn Stories and How Can PR Pros Use Them?

ImPRessions - Crenshaw Communications

Since LinkedIn launched its Stories feature last month, it has won mixed reviews. LinkedIn Stories is similar to Instagram or Facebook stories, allowing users to post an update that will stay live for 24 hours. Here are five ways to incorporate LinkedIn stories into yours.

Grow Your Brand on LinkedIn

HMA Public Relations

Whether you want to make new connections or generate business leads, LinkedIn is the perfect addition to your digital marketing strategy. Social Media copper state of mind csom LinkedIn

10 Ways PR Can Leverage LinkedIn

Onclusive

A few weeks ago I conducted an exclusive interview with two of LinkedIn’s leading tech ladies, Sarah Clatterbuck and Erica Lockheimer, alongside PR Manager Kenly Walker. We talked about everything from how to ensure your LinkedIn connections aren’t aware of your stalking habits, to how the company’s “women in tech” initiatives are setting an example […].

How to Succeed with Personal Branding on LinkedIn

B2B PR Sense

LinkedIn has all the features needed for personal branding. You'll need to know a few tactics to succeed in personal branding on LinkedIn. Why Use LinkedIn for Your Personal Brand? LinkedIn boasts over 575 million users , with over 260 million active monthly users.

Expand Your LinkedIn Network During Holidays

Culpwrit

Last week, I advised students at Brigham Young University-Idaho to tear up their resumes and focus on their LinkedIn profiles. So, devote the hours you might otherwise have spent at a social… Continue reading Expand Your LinkedIn Network During Holidays.

What Should Your Business Post on LinkedIn?

HMA Public Relations

Standing out on LinkedIn requires good content that keeps followers engaged. In today's post, Justin Liggin shares how to elevate your LinkedIn presence and get results. Social Media LinkedIn social media

How to activate LinkedIn’s new Business Review feature

PR Daily

With 810 million users across 200 countries and territories worldwide, LinkedIn is unrivaled when it comes to professional networking. LinkedIn has made major investments to keep up, if not stay ahead, of the myriad growing sectors under the colossal professional services umbrella.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

That's especially true regarding using LinkedIn for personal branding. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. But are you using LinkedIn to its fullest potential during this pandemic? Join LinkedIn Learning.

How to Make a Great LinkedIn Profile

PR for Anyone

Whether you are an active user or not on LinkedIn, you want to make a great LinkedIn profile and optimize it so it works for you. LinkedIn is a professional business platform. This is prime real estate on LinkedIn.

3 acronyms to give your LinkedIn more L-U-V

PR Daily

Who doesn’t want to grow their LinkedIn following? Here are three tips to boost your reach on LinkedIn. Whether you want a stronger presence LinkedIn for your career or for your company, here are three quick story-mining hacks to help you punch up your profile or business page.

Getting the Most Out of LinkedIn Pulse

Onclusive

PR Education Content Strategy LinkedIn content LinkedIn Pulse Thought Leadership ContentAs part of our overall marketing strategy, we spend a tremendous amount of time producing targeted thought leadership content. Now that we have a bank of it, we’re always thinking about ways to creatively reuse and leverage what we’ve already created to continually share useful intel with our audience. One of the things we’ve been exploring […].

Tips for generating sales with LinkedIn ads

Agility PR Solutions

Many companies in the B2B industry have already considered using LinkedIn as an ad platform to reach consumers with. The post Tips for generating sales with LinkedIn ads appeared first on Agility PR Solutions.

LinkedIn embraces video with livestreaming tool

PR Daily

LinkedIn Live’ is currently only available to select users in the United States. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action. Microsoft, which acquired LinkedIn in 2016 for $26.2

Boris Johnson and Alan Partridge embrace LinkedIn

Stuart Bruce

Boris Johnson and Alan Partridge are two of the best-known names to embrace LinkedIn which is going from strength to strength.

How to Publish Your B2B Content on LinkedIn

B2B PR Sense

LinkedIn has made this easier than ever. LinkedIn Publishing puts you in the driver’s seat of your content, and allows entrepreneurs of every shape and size to access a larger audience. Without the right knowledge, LinkedIn becomes just another time-sucking social network. Why Publish Your B2B Content on LinkedIn? Yes, you probably publish a regular B2B blog on your website -- so why bother publishing content on LinkedIn? How to Publish on LinkedIn.

What I learned about “going viral” on LinkedIn last week

Communications Conversations

Last week I had my first experience with a post of mine “going viral” on LinkedIn. I check LinkedIn many times throughout the day for clients, and myself. I never saw it, but I have to imagine it was included in the LinkedIn News item on the Blakely news.

Viral 123

10 LinkedIn newsletters PR professionals and journalists should follow

Muck Rack

10 LinkedIn newsletters PR professionals and journalists should follow

Does anyone really search by hash tags on LinkedIn?

Communications Conversations

This particular author seems to think a lot of people are using them–on LinkedIn. He says “… follow relevant LinkedIn hashtags to keep track of trends and developments in your area of expertise.” I thought I’d ask my LinkedIn community that exact question.

How to Boost Your LinkedIn for Personal Branding During the Pandemic

B2B PR Sense

That's especially true regarding using LinkedIn for personal branding. And LinkedIn is an excellent place to do so. LinkedIn remains a powerful resource for businesses. With over 706 million users , LinkedIn offers an engaged audience and special ways to engage that audience through posts and conversations. But are you using LinkedIn to its fullest potential during this pandemic? LinkedIn for Personal Branding: How to Maximize Your Efforts During COVID-19.

How To Write A LinkedIn Summary: Expert Tips

Culpwrit

By Katie Holmes Let’s talk about how to write an effective LinkedIn summary. But LinkedIn summaries are worth writing properly, because it’s highly likely that writing a good one will vastly improve your results on LinkedIn.

How to Wow Your Audience with LinkedIn Video

HMA Public Relations

LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn. Featured Social Media Chandler Chamber Marketing Summit LinkedIn Marketing Video

6 tips for using LinkedIn to grow your PR network

Agility PR Solutions

LinkedIn is the most popular social networking platform for professionals. To make the most of the professional networking opportunities on LinkedIn, though, you need a strategy. This guide will discuss how to use LinkedIn to grow your professional PR […].

What You Need to Know About LinkedIn’s New Changes

Cision

LinkedIn recently announced significant changes to its desktop and its search functions. Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. LinkedIn says that these changes are scheduled to roll out to all users “in the coming weeks.” Featured Social Media LinkedIn social media

4 tips for crafting the perfect PR strategy on LinkedIn

Agility PR Solutions

Now that we are in 2020, the power that a properly-devised PR strategy has on LinkedIn is a well-known fact. When it comes to social networks, you can always count on LinkedIn as the pillar of online presence and the legitimacy of your business.

LinkedIn’s leading ladies talk PR, tech, and changing the world

Onclusive

As a career professional, can you imagine a world without LinkedIn? LinkedIn has essentially replaced the need for business cards, since you can basically use … Continued. Interviews Girl Scouts interview LinkedIn PR public relations publishing STEM tech technology women in tech World PitchIt would be like trying to function without a pencil in a one-room schoolhouse. Ridiculous.

10 LinkedIn Best Practices That Will Accelerate Your Business

B2B PR Sense

LinkedIn is the secret weapon that has the power to push your B2B social media strategy into high gear -- and we have the LinkedIn best practices to help you use it to its fullest potential. Now we use LinkedIn for research, marketing, and thought leadership -- with phenomenal results. Why Use LinkedIn for Your B2B Business. LinkedIn is a powerhouse of opportunity that helps your business reach its goals. Using LinkedIn puts your brand on their radar.

How to find the engagement rate of your owned social posts on LinkedIn

The Resolution Blog

Steph has also made some really useful videos walking through how to export the data you need from LinkedIn: [link] Once you have the data from LinkedIn, here is how you then find the engagement rate for these posts: [link] Read here to see how to compare this with your other channels. measurement social-media linkedin-marketingRecently Steph Bridgeman from Experienced Media Analysts , talked us through how to find the engagement rate for different social channels.

5 best practices for brands and individuals on LinkedIn

PR Daily

Let’s start with the professional networking favorite, LinkedIn. Through a combination of data and analysis and taking advantage of all that LinkedIn has to offer, you have quite a bit to work with. Remember to consider your purpose and why you’re using LinkedIn for your brand.

How to make your PR outreach on LinkedIn more effective using automation software

Agility PR Solutions

The post How to make your PR outreach on LinkedIn more effective using automation software appeared first on Agility PR Solutions. Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes.

5 ways to leverage LinkedIn as an effective PR tool

Agility PR Solutions

When you think about different PR tools and platforms, LinkedIn probably isn’t the first one that comes to mind. 5 tips for leveraging LinkedIn LinkedIn isn’t “just […]. The post 5 ways to leverage LinkedIn as an effective PR tool appeared first on Agility PR Solutions.

Top 10 PR “Best Practices” For LinkedIn

ImPRessions - Crenshaw Communications

We asked a handful of knowledgeable PR professionals for their best tips for leveraging LinkedIn for PR and personal branding. All agree that LinkedIn is a prime destination for sharing content and building community. LinkedIn was launched in 2003 as a social networking site for the business community but it has evolved as a go-to place to publish ideas and gather “deep data” on companies, candidates and connections.

LinkedIn launches messaging service

PR Daily

LinkedIn’s messaging service got a new (and much-needed) upgrade. Still, it doesn’t exactly appear that LinkedIn understands how professionals are using instant messaging. Take this excerpt from a blog post from Mark Hull , LinkedIn's director of product management: As you would over text or in-person, it’s now easier for you to have meaningful yet lightweight ways to reach out and light up your professional relationships through conversations.

How to create a compelling, more engaging LinkedIn profile

PR Daily

Reviewing the recently announced “Best LinkedIn Pages of 2019 ” can help PR and marketing pros build better pages for their own companies. Viewers can sift through the company’s branded digital magazine, Hays Journal , while remaining on LinkedIn. Steps for superb LinkedIn pages.

Expert guidance to maximize your LinkedIn presence

PR Daily

Marketing and PR specialists recognize LinkedIn as the premier B2B social media network, but few spend substantial time networking on the platform. More often than not, they treat LinkedIn as an online Rolodex and résumé posting service. Here’s what social media experts advise about increasing engagement on LinkedIn and gaining more benefits from the networking site for business professionals. Sustain your LinkedIn presence with consistency.

How to Use LinkedIn Analytics

Shift Communications

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. Let’s look at what LinkedIn Analytics offers and how you can use it to both check your progress and guide your content strategy. LinkedIn provides a breakdown of your followers according to the following demographics: seniority, industry, company size, function and how many followers are employees vs. non-employees.

Why aren’t more company leaders publishing on LinkedIn?

Communications Conversations

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. And, most importantly, these folks who are publishing on LinkedIn are seeing real business opportunities, as a result. Then, he cross-posted to LinkedIn. After all, LinkedIn is still THE social network for the business world.

What’s new with LinkedIn? Three updates for 2020

Prohibition

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. Should I use LinkedIn Live? How do I invite to follow on LinkedIn?

10 Tips to Optimize Your LinkedIn Profile

Cision

If you’re like me, you see LinkedIn as a bit of an enigma. LinkedIn boasts extraordinary demographics for everything from lead generation to thought leadership and job searches, but my use of LinkedIn really depends upon which feature I want to use. If I want to generate leads, I want my LinkedIn profile to look a lot different than if I am trying to perform a passive job search. LinkedIn is not Facebook, Twitter or Pinterest.