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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?” Our team has developed a reputation as an innovator for that reason.

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Tips on Mastering Internal Corporate Communications

Ronn Torossian

Internal corporate communication is essential for a successful organization. Importance of internal corporate communication Internal corporate communication involves exchanging information, ideas, and messages within an organization. This communication is crucial for multiple reasons.

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Facing the Unexpected: Mastering Crisis Communications | Business Wire

Business Wire

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

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The Most Important KPIs to Consider in Corporate Communications

Ronn Torossian

In today’s digital landscape, effective corporate communications is no longer a luxury, but a basic requirement. By focusing on these Key […] The post The Most Important KPIs to Consider in Corporate Communications appeared first on.

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Is Your ESG Communication a Walking Red Flag?

Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived. Think of red flags as common mistakes that hinder stakeholder engagement.

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Active vs. Passive Voice in PR Communications | Business Wire

Business Wire

But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice. For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct.

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Navigating Deal Communications

Business Wire

Mergers, acquisitions, divestitures – these are some of the most challenging communication scenarios investor relations and corporate teams face. And even in the face of a global pandemic, they continue to happen and impact organizations, introducing risk, uncertainty and, at times, even brand ambiguity.

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How Will Virgo Season Impact Your ESG Communication?

3BL’s in-house experts merge the celestial wisdom of astrology with current environmental, social, governance (ESG) communication trends to offer a unique perspective and practical advice on sharing your company’s commitments effectively. 3BL’s new “Navigating ESG Comms through the Cosmos” series begins with Virgo season!

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Can Businesses Meet Increasing Consumer Expectations?

This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. adults actively seek and follow sustainability issues.

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. As it turns out - a lot.

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The Silver Lining to Corporate DEI Challenges

This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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What Regulations Will Impact Sustainability Comms in 2024?

With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year.

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Are Your Impact Comms Resonating With Stakeholders?

We cover everything from industry cliches to data-based communication to strategy pointers and more. 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Read on to explore this season’s sustainability trends and discover: What route businesses will take after COP28 How well are brands doing in other ESG sectors How companies will communicate their progress in the new year