The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. As we move into 2025, PR professionals must adapt to emerging trends that will define successful communication and brand storytelling.

Trends 130

Trends Communications Storytelling Analytics 130

Agility PR Solutions

DECEMBER 1, 2024

Without a solid crisis communication plan, a minor issue can quickly spiral out of control. Reputational risks can surface overnight, putting any brand in the spotlight for the wrong reasons.

Crisis Communications 179

Crisis Communications Reputation Crisis Communications 179

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Key strategies for crisis communication include providing a rapid response. The last important ones are sales and marketing impact.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. “What’s a Mod Op?” Our team has developed a reputation as an innovator for that reason.

Agency 353

Agency Communications Marketing Leadership 353

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 403

Communications Blogging Marketing Technology 403

Sword and the Script

FEBRUARY 11, 2025

As such, getting placed in an LLM may well be an emerging task for public relations professionals and communicators. And that conjures this important question: How can communicators pitch an LLM? LLM stands for large language model and its effectively the infrastructure that enables generative artificial intelligence (genAI) to work.

Pitching 127

Pitching Communications SEO Google 127

Business Wire

FEBRUARY 27, 2025

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small business, launching a startup, managing a large corporation, or leading a non-profit, understanding the nuances of communication is crucial.

Strategy 263

Strategy Communications Small Business Corporate 263

Business Wire

SEPTEMBER 8, 2023

Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation.

Crisis Communications 343

Crisis Communications Crisis Communications Employee 343

Onclusive

JUNE 1, 2023

Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question: What is social listening? Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

Business Wire

MAY 22, 2024

Earnings calls and earnings releases play important roles in investor relations and corporate transparency. Both serve as windows into a company’s financial health, performance, and strategic direction, offering stakeholders vital insights.

Strategy 390

Strategy Communications Financial Corporate 390

Wadds Inc.

NOVEMBER 23, 2024

There are several reasons why the individual effectiveness and efficiency benefits of AI in corporate communications and public relations haven’t yet scaled to teams. This accessibility has enabled individual practitioners to understand the potential of AI in management and functional communication roles. There’s a bigger issue.

Corporate 111

Corporate Publicity Communications Enterprise 111

Business Wire

NOVEMBER 8, 2023

But there's a reason that public relations and communications professionals write in an active voice rather than a passive voice. For many writers, feedback that your copy is "too passive" can be frustrating. The passive voice is, after all, grammatically correct.

Communications 317

Communications Writing Publicity Education 317

Business Wire

JULY 1, 2024

Why Words and the People Who Write Them Matter In life sciences marketing, every company must face the challenge of communicating complex information clearly — in a way that’s both scientifically accurate and maximally engaging. It’s no small feat.

Communications 288

Communications Writing Company Marketing 288

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. Based on analysis of hundreds of ransomware incidents, organizations that respond with transparency, speed, and strategic communications planning consistently fare better than those that attempt to minimize or hide the situation.

Communications 78

Communications Crisis Communications Crisis System 78

Agility PR Solutions

NOVEMBER 11, 2024

In an era where information travels at lightning speed, the importance of effective communication during a crisis has never been clearer. Businesses are inevitably faced with crisis—whether it’s a public relations disaster, a product recall, or a scandal involving key personnel.

Crisis 100

Crisis Communications Travel Reputation 100

Agility PR Solutions

DECEMBER 2, 2024

Raffetto Herman Strategic Communications is one such agency, with agency practice leads already manning their telescopes to anticipate what the near year will bring. Below, many of […] The post 2025 PR & communications predictions for public affairs, healthcare, & tech appeared first on Agility PR Solutions.

Public Affairs 100

Public Affairs Healthcare Communications Publicity 100

Agility PR Solutions

DECEMBER 9, 2024

Arguably one of the most significant trends in modern communications is the rise of cancel culturethe idea that people or organizations who violate certain values or societal norms should be stripped of their social status. For businesses, this may mean the loss of customers and tarnished reputations.

Crisis Communications 105

Crisis Communications Crisis Communications Reputation 105

5W PR

FEBRUARY 14, 2025

Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place. This guide provides practical strategies for small business owners to build and execute crisis communication plans that work with limited resources.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Agility PR Solutions

JANUARY 8, 2025

Consumer needs and newer technologies fuel the development of the automobile industry, and effective communications and public relations have steered this change. The global automobile industry is expected to reach $462 trillion by 2030. This underlines why public relations are essential for brand management and customer satisfaction.

Automotive 100

Automotive Industry Communications Technology 100

Remote PR Jobs

DECEMBER 31, 2024

Whether its brainstorming strategies, sharing updates, or reviewing campaign results, these best communication tools for remote teams have you covered: Zoom : A top choice for video conferencing and webinars, Zoom is ideal for maintaining face-to-face connections with clients and teams.

Tools 100

Tools Communications Software Google 100

Agility PR Solutions

JANUARY 6, 2025

Communication is the key to enhancing an organization’s reputation. Communication becomes especially indispensable during crisis. HR teams act as a bridge for mitigating communication gaps. It prevents miscommunication, which leads to workflow inefficiencies. The central element of any business brand is HR.

Crisis Communications 100

Crisis Communications Crisis Tools Communications 100

Prowly

FEBRUARY 20, 2025

Communication isnt just importantits everything. Yet, too many businesses overlook the one thing that keeps it all together: a communication plan. Improved team alignment When you define roles, responsibilities, and communication protocols, everyone is on the same page.

Writing 104

Writing Communications How To Internal 104

Agility PR Solutions

JANUARY 19, 2025

The same report […] The post Communicating CSR initiatives: How Starbucks created a PR blueprint for success first appeared on Agility PR Solutions.

Communications 110

Communications Corporate Report Consumer 110

Agility PR Solutions

JANUARY 7, 2025

Corporate communications has long been a pillar of business strategy, responsible for shaping a companys narrative and ensuring that its messages reach stakeholders effectively. Crisis communication has become a […] The post The evolving role of corporate communications in crisis management first appeared on Agility PR Solutions.

Crisis Management 105

Crisis Management Corporate Crisis Communications 105

Agility PR Solutions

MARCH 5, 2025

As International Womens Day approaches on 8th March, Celine Moran, Lisa Simmons, and Vasiliki Vokou, from Liminala leading financial services communications agencyshare their insights on womens evolving role in financial PR.

Banking 105

Banking Financial Communications Crisis Communications 105

Ronn Torossian

FEBRUARY 24, 2025

Learn how leading companies master corporate communications through strategic messaging, transparency and effective crisis management to build brand trust The post Mastering Corporate Communications: How Companies Are Getting It Right appeared first on.

Corporate 195

Corporate Company Communications Crisis Management 195

Agility PR Solutions

NOVEMBER 14, 2024

Failure to communicate clearly leaves clients feeling unsure of where they stand. Transparent communication, on […] The post 5 tips for building better client relationships through transparent communication appeared first on Agility PR Solutions. This affects their general satisfaction with your service.

Communications 105

Communications Publicity 105

5W PR

FEBRUARY 27, 2025

Safety concerns in the toy industry demand immediate, transparent, and strategic communication. Building a Strong Safety Communication Framework The foundation of effective toy safety communication starts with establishing clear protocols before issues arise.

Communications 78

Communications Education Consumer Guidelines 78

Remote PR Jobs

OCTOBER 21, 2024

Are you looking to transition your career into Public Relations or Communications, and not sure where to start? By the time you’re done reading, you will be on your way to land your dream role in Public Relations or Communications. The same goes for working in PR and Communications.

Writing 243

Writing Publicity How To Examples 243

Business Wire

DECEMBER 17, 2024

Public relations , investor relations , and media relations professionals have continued to adapt to the rapid technological advancements reshaping communications.

Media Relations 342

Media Relations Trends Media Analytics 342