Marketing Communications

Onclusive

The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

Book Review: Social Media for Strategic Communication By Karen Freberg

PR Expanded

Social Media for Strategic Communication by Author, Consultant and Professor Karen Freberg is a book that’s jam-packed with strategy, creative techniques and communication tactics.

Infographic: What communicators should know about fonts

PR Daily

In the digital age, many have elided the two terms—but communicators should know the difference or risk being scoffed at by industry veterans who care about the distinction. The post Infographic: What communicators should know about fonts appeared first on PR Daily.

Launching the FEEL First Before You Communicate MODEL [INFOGRAPHIC]

PR Expanded

Communication is at the heart of your business and every relationship you build. Modern communicators have a responsibility to use communication as a way to build bridges between people and groups; sharing communication to help, uplift and ignite passion and positive momentum.

PR 2.0 for Communicating Research

PR Expanded

A Guest Post By Kevin Anselmo, Founder of Experiential Communications. That said, Team Fact could reverse the trend by stepping up its game on the communications front. But all too often, no effort is put into communicating research.

Take the “FEEL” Test First, Before You Communicate

PR Expanded

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

The Modern Communicator Builds Relationships that Last

PR Expanded

Modern Communications is about building lasting relationships. The modern communicator knows that to build a lasting relationship with anyone, you need to learn as much as possible about the people you’re trying to connect with. A Guest Post by Corina Manea, Founder of NutsPR.

5 common change communication blunders

PR Daily

Communicating change initiatives is tricky, and most organizations simply stink at it. Managers are often the most crucial communication channel in your organization—treat them accordingly when change is afoot. To drive desired behavior change, prepare to communicate more than once.

How Dynamic Signal Uses Power of Voice™ to Optimize Communications

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. That’s why Onclusive invented Power of Voice – the leading content quality metric for PR and communications.

Book Launch: Answers for Modern Communicators

PR Expanded

Answers for Modern Communicators, A Guide to Effective Business Communication was published by Routledge and is available online in hard copy, soft cover and digital versions.

4 social media pitfalls for communicators

PR Daily

It is, however, a call for communicators to be more intentional, thoughtful and circumspect about the weight and mental freight these platforms put on our heads. RELATED: Join us at Microsoft HQ for our 11th annual Employee Communications, PR and Social Media Summit. ].

Infographic: Injecting childlike fun into communication

PR Daily

This is where communicators can save the day—or at least help lighten and brighten your weary team’s spirits. FREE REPORT: Communicators’ struggles, strengths and successes ]. Communication isn’t child’s play, but who says you can’t have fun on the job?

Communications: A Sacred Trust

PRSay

I’m frequently asked by new hires and recent graduates why communications is a great profession to build a career. At its most basic, there is nothing more important than communicating to make things happen.

Marketing Science for PR & Communications

Onclusive

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I believe superior communications make all other commercially facing functions more successful.

Here’s Where Communicators are Hoping to Invest More Resources

PR News

The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. Communications Crisis Management Digital PR General Measurement Media Relations PR News Blogger Network Research Social Media Staffing and Management audience development KPIs measurement social mediaMoney can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources.

16 stellar blogs and websites to fuel internal communication success

PR Daily

Even the most creative communicators can benefit from fresh tips and best practices—for themselves and for the leaders they support. The communication professional’s role is evolving every day, so it pays to stay on top of what’s happening in the industry. Communication Director.

Small town crisis communications

HMA Public Relations

While exploring […] The post Small town crisis communications appeared first on HMA Public Relations. Crisis Communications Featured Annelise Krafft Carlsbad crisis communication HMA Public Relations Small TownRecently, I went on a family trip to Carlsbad, Calif.; a charming little town my family has visited annually since I was a kid.

Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates.

Downing Street’s communications revolutionary

Stephen Waddington

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. It was a highly effective communications strategy.

Crowdsource Your Team’s Creativity for More Influential Communication

Ronn Torossian

Done properly, narratives are bolstered by a regular stream of positive and connective messages communicated through a variety of media, with input from a variety of sources in your organization. Communications Agency PR Inspiration Ronn Torossian Insights PR Agency Public Relations Strategy

6 Social Media “Musts” for Crisis Communication

Cision

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. You must remember communication basics.

Calling all nonprofit communications leaders

PR Daily

The post Calling all nonprofit communications leaders appeared first on PR Daily. Enter PR Daily’s Nonprofit PR Awards to earn recognition for your influential campaigns and projects. PR Daily Awards

What communicators can learn from basketball

PR Daily

March Madness is ostensibly about basketball, but the tournament is also a wonderful showcase for teamwork and communication. However, regardless of your role, there’s plenty for communication types to glean from the drama, glory and agony of pressure-packed basketball games.

Bridging the Communications Gap between China and the U.S.

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post Bridging the Communications Gap between China and the U.S. appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. vs China communications US China relationship US politics

What to Do When Your Internal Communications Goes External

PRSay

” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. Thought Leadership email privacy employee communications internal communication leadership

On October 19th #PRStudChat Discusses Answers for Modern Communicators

PR Expanded

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. In one tweet, please tell us what is “Answers for Modern Communicators?”

How to communicate when morale stinks

PR Daily

Whether your workplace is suffering through layoffs, the fear of layoffs, poor management or just a dispiriting culture of mistrust, you, brave communicator, can improve morale. FREE GUIDE: 6 trends in employee communication for 2019 ]. This is true with communication, too.

If You’re a Modern Communicator, Then You THINK AHEAD

PR Expanded

But, here’s a little profile test to see if you’re a modern communicator who shares stories that resonate and create impact with your audiences. In addition, your approach to storytelling is flexible and you easily adapt to a global communications landscape.

How to Avoid Overpolishing Code and Communications

Onclusive

I know that public relations and communications professionals can relate. Musings code communications writing writing codeAs a programmer, I often have a difficult time releasing my code.

PR is not just communications

Stuart Bruce

Is PR just communications? That’s the claim I’ve read in two blog posts this week. Is it really? PR is public relations. The clue’s in the name – public relations.

16 things communicators dread hearing

PR Daily

One drawback to working in communications is the inevitable deluge of requests. If you’re a communicator, you know the hassle of being besieged by asinine, unreasonable requests. Here are 16 that might sound painfully familiar: “What we need is a communications plan.”

Trust: A Communicator’s Lifeline

Cision

As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months? Trust is foundational to how we grow, both as communicators and the brands we serve.

Welcome to the Future of Earned Media Communications

Cision

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. Meanwhile, earned media hasn’t had that same level of technology and data, leaving communicators struggling to demonstrate the value compared to paid and owned.

Sending Deskless Workers Relevant Communications That Make Work Better

PRSay

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. As communicators, reaching deskless employees presents a common, but daunting, obstacle. As teams (and their resources) grow, the need for a communications initiative increases.

Using crisis communications in college athletics

Axia PR

How crisis communications is becoming more necessary in college athletics. Given the 24/7 news cycle that currently operates, these instances show a shift toward the need for crisis communications for an industry whose traditional media coverage focuses on the outcome of a game.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

When Shonali reached out to me to ask if I’d write a guest post on technology in communication, I immediately jumped at the chance. Chances are if you’re reading this you are a professional communicator of some kind. Technology in communication is crucial.

The ultimate resource for senior communications leaders

PR Daily

The Communications Leadership Council is senior communications leaders’ ticket to exclusive networking, best-practice sharing and team training. Being a communications leader is tough, but it doesn’t have to be lonely at the top.

Are you a health care communications expert?

PR Daily

The post Are you a health care communications expert? Crisis Communications Health Care Marketing Media Relations PR PR Daily Awards Social Media health care marketing awards health care PR awardsEnter Ragan’s 2019 Health Care PR & Marketing Awards.

Are you a health care communications expert?

PR Daily

The post Are you a health care communications expert? Crisis Communications Health Care Marketing Media Relations PR Ragan Awards Social Media health care marketing awards health care PR awardsWe want to know about the work you’re most proud of.