Marketing Communications

Onclusive

The post Marketing Communications appeared first on Onclusive. (Credibility + Impact) versus (Reach + Frequency).

Are we over-communicating COVID-19?

PR Daily

My own time doing hundreds of focus groups and surveys reveals this simple truth: For all the employees who say please stop, you’re communicating too much, there are others who say they’re in the dark and complain they don’t know what’s going on. The post Are we over-communicating COVID-19?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How Are Retailers Communicating Through This Crisis?

Ronn Torossian

The post How Are Retailers Communicating Through This Crisis? Communications Agency Crisis PR Crisis PR Agency Insights Public Relations StrategyBrands are rethinking how they plan to do business as cities, countries, and states come out of stay-at-home orders.

Retail 195

8 rules for better communications during COVID-19

PR Daily

What are some of your observations or guidelines for communicators during this crisis? The post 8 rules for better communications during COVID-19 appeared first on PR Daily.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The current crisis demands more external communication

PR Daily

Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis. The post The current crisis demands more external communication appeared first on PR Daily.

Crisis 170

Crisis communication takeaways from Andrew Cuomo

PR Daily

Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. The governor lacks flowery language and eloquent public speaking abilities, but his communication style helps calm the public and accurately inform audiences.

5 communication lessons from Dr. Anthony Fauci

PR Daily

The nation’s leading expert on infectious disease has also been a deft and effective communicator, bridging the partisan nature of American society to deliver his messages. With multiple interviews and daily press briefings, Fauci has proven himself to be quite an effective communicator.

10 tips for helpful, comforting COVID-19 communications

PR Daily

When you come out on the other side, your brand reputation, your leaders’ reputations and the very culture of your company will hinge on how you communicated during this time. But communicating with your teams right now is, honestly, mostly common sense.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. With that in mind, here are some of our favorite communications quotes: Share Tweet Share. Communication works for those who work at it.

11 communication tips from OSHA

PR Daily

Looking to communicate about workplace safety during the COVID-19 outbreak? Don’t worry, we’ve scoured the document for key suggestions for busy communicators. Some crucial points, according to OSHA, that communicators must consider: 1. Communicate to customers.

Communication in the Age of COVID-19: What Conditions the Efficiency of the Communications Strategy | Business Wire Blog

Business Wire

Uncertainty about the unknown is normal. What we are experiencing has no close precedents. Is it possible to have formulas for situations not previously experienced? Without the spirit of questioning the intentions of some specialists, the real thing is that we have to take action.

4 messaging keys for communicators navigating the coronavirus

PR Daily

FREE REPORT: COVID-19's Impact on Communications ]. Many communicators are cautious, and rightly so. The key is to pay careful attention to four elements of communication: relevancy, context, tone and timing: 1. Communication seen as flippant will damage a brand.

The 2020 Crisis Communications Resource List | Business Wire

Business Wire

In today’s digital world, a crisis can occur at any time and can come from any direction. It can be a negative event surrounding your product, an emergency impacting your stakeholders, or a global pandemic impacting your business supply chain. education public relations

How communicators are giving back during COVID-19

PR Daily

I reached out to all of you in the communications community for some good news to balance that deluge. Baranczyk, corporate communications strategist at J.J. KQ Communications. Ragan Communications.

Keys to a successful global crisis communications response

PR Daily

Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. But when executing crisis communications plans globally, a blanket approach and rushed messaging can do more harm than good.

COVID-19: Stop Marketing and Start Communicating

Cision

What should your brand do about your planned brand communications in the time of COVID-19? Takeaways from our webinar with a panel of PR experts from across the industry. Best Practices

Report: How the COVID-19 crisis shines a spotlight on communications

PR Daily

Many communicators say they are getting newfound respect in their organizations, but the crisis is also adding to heavy workloads and complicating workflows with remote collaboration. Organizations are leaning heavily on their communicators.

Report 148

5 champion communicators in the COVID-19 era

PR Daily

The communicators who are making the biggest impact are those who are able to stand out, break through all of the noise, and reaffirm themselves as reliable and credible sources of information. This “take-charge” communication style makes Cuomo an exceptionally effective messenger.

Get your communications back on track after the pandemic

PR Daily

From a communications perspective, you are no doubt witnessing firsthand the value that a solid digital strategy can bring, by helping to keep your workforce and clients connected and engaged during the current crisis and possibly thinking ahead. Internal communications.

The role of communicator shines bright during the pandemic

PR Daily

While technically accurate, communicators are being increasingly viewed by the C-suite as essential frontline messengers of critical, often life-saving information for employees, and as safeguards of corporate reputation. FREE REPORT: COVID-19's Impact on Communications ].

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. Team communications.

How to measure the impact of communications during COVID-19

PR Daily

Jennifer Rankin-Byrne, Vice President of Corporate Communications for PBS. More than ever, communicators must be creative storytellers who can translate numbers into moving narratives that influence decision-makers.

The Ultimate 2020 Investor Relations Communications Resource List | Business Wire Blog

Business Wire

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations

How to offer ‘greater good’ in your COVID-19 communications

PR Daily

With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful. The current coronavirus crisis is dominating the news media, as well as brand communications.

8 tips for handling communications during and after Covid-19

PR Daily

FREE GUIDE: 3 Proven Ways to Communicate with Employees During COVID-19 ]. Here are eight tips for handling communications throughout and after the current crisis: Proceed with an abundance of compassion. She is also an honoree for Ragan’s 2019 Top Women in Communications Awards.

How communicators can learn to speak ‘CEO’

PR Daily

It’s more essential than ever for communicators to become strategic advisors to corporate execs, but that means they must become fluent in subjects that matter to business leaders. Not according to some communications leaders. Should an aspiring communicator get an MBA?

Three Tips for Communicating in Uncertain Times

PR Expanded

Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. Tip #2 : Show up with your Emotional Intelligence (EI) so you can respond thoughtfully and not react to challenging communication. We are in uncertain times.

How to quickly pivot communication priorities—without losing your way

PR Daily

As communicators, we have much to contend with right now as the COVID-19 crisis continues to upend the business world. Here are five considerations to help your integrated communications programs remain as effective as possible amid this uncertain, tumultuous season.

COVID 19 and Crisis Communications

Solo PR Pro

All good PR pros know you can be both reassuring and completely honest in a crisis- and in fact, the latter plays an important role in the former.” – Kellye Crane, Crane Communications. It’s full-on Crisis Communications mode for those of us who specialize in such things.

Take our survey on COVID-19’s impact on communications

PR Daily

The demand for internal and external communications has arguably never been higher. I know you are unusually busy in crisis response right now, but I hope you can carve out a minute or two to participate in this short survey about COVID-19’s impact on the communications industry.

Survey 120

Investor Relations Communication in a Time of Crisis: 6 Areas to Focus On | Business Wire Blog

Business Wire

During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.

Modern Communicators Need to FEEL + THINK Before They Communicate

PR Expanded

Modern Communicators need to FEEL and THINK before they communicate. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

How to communicate with purposeful precision during COVID-19

PR Daily

How you treat and communicate with workers during this crisis will be seared into their memories—for better or worse. A new guide from Staffbase and Ragan Communications offers sound advice for those eager to make the most of this crucial messaging moment.

20 Great Communications Quotes

Critical Mention

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. With that in mind, here are some of our favorite communications quotes: Share Tweet Share. Communication works for those who work at it.

How communicators can infuse empathy into layoff or furlough announcements

PR Daily

FREE REPORT: COVID-19's Impact on Communications ]. But it’s essential for communicators to be involved in the process to advise the CEO, help craft the announcements, and safeguard the organization’s reputation. Continue to communicate with furloughed workers to keep them informed.

Avoiding Communication Fatigue as Coronavirus Separates Workforce

PRSay

Combined, these factors are changing our communication habits. . But as folks gather up essentials, stage their home offices and practice using webcam services like Zoom, they also have to prepare mentally for the resulting change in interpersonal communication.

6 top concerns for corporate communications leaders

PR Daily

A new report reveals what keeps communicators up at night. What’s on the minds of corporate communications executives? In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams.

Marketing Science for PR & Communications

Onclusive

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I believe superior communications make all other commercially facing functions more successful.

How communicators can bolster workplace emotional intelligence

PR Daily

What might improvement in these areas look like for communication pros? Do you consider yourself a “natural” communicator and thus forgo things such as media training or crisis communication prep? Self-regulated communicators help steady the ship.