Ten Communicators to Follow
DECEMBER 18, 2014
Today we bring you the 10 communicators you should follow. Ten Communicators to Follow. As if that’s not enough, he owns a business called Idea Grove that is changing the way organizations approach communications.
The Secret Behind Crisis Communications
MARCH 15, 2016
The post The Secret Behind Crisis Communications appeared first on Spin Sucks. Learn the World Capitals Three Building Blocks for Starting Smart: A Client’s Guide to PR Success Four Ways to Use Agile Communications in Your Marketing Mix.
Internal Communications, Sunday Style
OCTOBER 29, 2014
Because churches have one of the most complex internal communications challenges of any organization. At the church I attend—admittedly a large church— internal communications must flow through many different people including: Pastoral staff. by Clay Morgan Time for a little church.
Play the Halloween Candy Communications Strategy Challenge
OCTOBER 31, 2016
This fun game will help you put that candy to good use, while developing an integrated communications strategy which brings together the four media types. The post Play the Halloween Candy Communications Strategy Challenge appeared first on Spin Sucks.
How Leading Companies Tie Employee Advocacy to Business Outcomes
Insights from expert marketing and communications pros who are doing it today
Five Reasons Communicators are Frustrated and Lonely
FEBRUARY 23, 2017
The job of communicators can be frustrating and lonely and there are five reasons that lead to both. The post Five Reasons Communicators are Frustrated and Lonely appeared first on Spin Sucks.
The Five Communications Trends for 2015
DECEMBER 9, 2014
By Gini Dietrich On the fifth day of Christmas, Spin Sucks gave to you… five communications trends, four free webinars , three strategy games , two Crazies secrets , and the PR win of 2014. Communications Trends for 2015 Conversion of media. The five communications trends of 2015.
Get Creative with Internal Communications
OCTOBER 27, 2014
But, for those of us who specialize in external communications, we sometimes undervalue—or even forget!—about about a critical component of PR: Internal communications. My team recently worked on communication for two large merger and acquisition projects.
Survival for the Absent-Minded Communications Professional
AUGUST 17, 2015
Luckily, as a communications professional , I’ve developed a handbook of survival tools to help my absent-mindedness work for me instead of against me. Once you accept your a communications professional with an absent-minded streak you can put a plan in place to overcome it.
Six Ways to Use Social Listening in Crisis Communications Planning
MARCH 29, 2017
In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues.
14 Cognitive Biases Which Affect Your Communications Plan
APRIL 24, 2017
These 14 cognitive biases will affect the success of your communications plan. The post 14 Cognitive Biases Which Affect Your Communications Plan appeared first on Spin Sucks. Laura Petrolino explains what they are and how they can help or hinder your success.
Four Online Courses Every Communicator Should Take
DECEMBER 8, 2016
On the fourth day of Christmas, Spin Sucks gives to you.the four online courses every communicator should take to prove PR is an investment, not an expense. The post Four Online Courses Every Communicator Should Take appeared first on Spin Sucks.
The case for internal communications
Holtz Communication + Technology
FEBRUARY 4, 2015
“Internal communications as a narrowly defined function and approach is dead.” ” According to a report from O’Dwyer , Adams noted that the all-staff email at BBC is “possibly the most loathed of all internal communication.”
Three Ways to Optimize Client Communication
JANUARY 3, 2017
Good customer service heavily depends on your communication with clients. When conflicts arise, the solution is often as simple as communicating to uncover the problem. Michael Manning shares a few steps to follow to ensure that lines of communication are set up for success.
The Study Guide for Communications Professionals
JUNE 3, 2015
We believe it is a crucially important trait for all communications professionals. We almost always ask interviewees what they are reading, and when we do we’re not just looking for PR and communications blogs, or business books.
Online Communication and Relationships: The Missing Skills
JUNE 27, 2016
Online communication creates amazing opportunities for us as communications pros to connect with colleagues, clients, consumers, and communities through the online channels. However, we must use it as a tool and not a replacement for communication or relationship building.
The Importance of Handwriting for Communications Pros
AUGUST 3, 2015
Handwriting was a key component of how we communicated. the importance of handwriting for mere communication has lost it’s place. A part of me wants to dig into the campaign itself, because it alone offers a lot of interesting lessons for communications pros. By Laura Petrolino.
The Four-Step Process of Communications Planning
NOVEMBER 10, 2014
A communicator, professor, and social media strategist for TEDxABQ, Benson is one of the guys in the industry who does his job without spin and makes everyone else look good. It’s for every communicator who wants to show their boss or client how smart they are going into 2015.
Five Owned Media Metrics Every Communicator Should Track
MARCH 22, 2017
Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. The post Five Owned Media Metrics Every Communicator Should Track appeared first on Spin Sucks.
Voice and Tone in Internal Communications
OCTOBER 22, 2014
By Eleanor Pierce We pay a lot of attention to voice and tone when we’re communicating with external audiences. But, too often, organizations aren’t quite as careful with their internal communications. The post Voice and Tone in Internal Communications appeared first on Spin Sucks.
Communication Tips for Netflix
JULY 25, 2011
I think we can all agree the way Netflix handled the communication of their price increase was a PR disaster. But before we get to the communication lessons, let’s get this out of the way. Communication Tips for Netflix originally appeared on Spin Sucks on July 25, 2011.
Should We Take the “Internal” Out of Internal Communications?
OCTOBER 22, 2014
By Gerard Corbett “Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale.
Santa, the Communications Pro
DECEMBER 23, 2014
Santa Claus’ Secrets to Being a Communications Powerhouse Santa is arguably one of the best known public figures on the planet. Well you better not pout, you better not cry, you better not shout—because I’m going to tell you why Santa Claus is such a communications pro!
Integrated Marketing Communications is More than a Fad
JUNE 23, 2016
Integrated marketing communications is more than a passing fad, yet many organizations have a hard time breaking down silos to present a cohesive strategy. The post Integrated Marketing Communications is More than a Fad appeared first on Spin Sucks.
Emory’s Excellent Crisis Communication on Facebook
AUGUST 25, 2014
If you’ve been following along, then you know that my take is that there is more to gain in leveraging social media to communicate with your audiences in a crisis, than there is to gain from closing the accounts down. Case Studies Crisis Communications
Build Customer Relationships for Successful Communication
APRIL 11, 2016
All successful communications efforts start with solid customer relationships. The post Build Customer Relationships for Successful Communication appeared first on Spin Sucks. Build them first to achieve your goals.
Three Steps to Successful Crisis Communication
FEBRUARY 16, 2016
Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure.
Improve Your Communications Strategy By Asking These Questions
SEPTEMBER 26, 2016
These eight questions are crucial for a successful communications strategy. The post Improve Your Communications Strategy By Asking These Questions appeared first on Spin Sucks. Laura Petrolino explains why and how you can make sure your plan is on track.
Structured Meetings Make for Better Internal Communications
OCTOBER 28, 2014
By Gini Dietrich There has been a lot written this month about internal communications on this very blog. We’ve read everything from how we communicate very first thing each morning with a daily email from Clay Morgan to how engaged my team is (yay!)
Eight Halloween Costumes for the Communications Professional
OCTOBER 17, 2016
Laura Petrolino provides a list of eight different costumes that are perfect for the communications professional. The post Eight Halloween Costumes for the Communications Professional appeared first on Spin Sucks. Can't decide what to dress-up as this Halloween?
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. The very first thing you need to do is figure out why you’re using social media and how it integrates with the rest of your marketing and communications.
Achieve Success in Communications With These Behaviors
MAY 18, 2016
If you want to achieve extreme success in today’s dynamic communications industry, Andrew Pelletier has a list of the six behaviors most PR “superstars” embrace. The post Achieve Success in Communications With These Behaviors appeared first on Spin Sucks.
What Sucks About Being a Communications Professional
DECEMBER 16, 2014
So I thought, in honor of the upcoming holiday of Festivus (if you don’t know about Festivus, start here ), maybe we should have an Airing of Grievances about being communications professionals. What sucks about being a communications professional?
Personalized Communications in the Digital World
JANUARY 26, 2015
It’s the most wonderful week of the year… No, it’s not personalized communications in the digital world week. So why does this matter to us as communicators? Because communication is really about how you make people feel. It’s easy to communicate with a crowd, like a crowd.
The Four I’s of Leadership Communication
JUNE 11, 2012
HBR says: One-way, top-down communication between leaders and their employees is no longer useful or even realistic. And, in order to do that, leaders have to communicate in a way that is more dynamic and sophisticated…it has to be a process that becomes a conversation.
Crisis Communications: Have a Plan for Success
MARCH 30, 2015
As part of a beta test, I worked with Phil Mershon and Michael Stelzner to schedule meetings with organizations that need help with crisis communications and those went really well! During the crisis communications, they got defensive and flustered instead of remaining cool and collected.
Communicators: Tell management what can’t be communicated
Holtz Communication + Technology
FEBRUARY 4, 2016
More often than not, communicators are the hired guns of business. Unless they have that coveted “seat at the table,” they are never part of the decisions they’ll wind up having to communicate. ” I’m not talking about communicating bad news.
A Gigantic List of Tools for Communicators
JULY 7, 2016
There are a ton of free and paid tools that makes the job of the communicator much, much easier. The post A Gigantic List of Tools for Communicators appeared first on Spin Sucks. by Paula Kiger Communicator Christmas!
Freelancer vs. Communications Firm: Which is Better?
MARCH 19, 2015
By Gini Dietrich As Paul Sutton and I are wont to do, we recently had a debate about working with a freelancer versus a communications firm. to focus on doing really high-level, strategic digital communications and I, well, I run a digital communications firm.
How Crisis Communication is Like Blood
MARCH 15, 2016
Have you thought about the similarities between blood and crisis communication? The post How Crisis Communication is Like Blood appeared first on Spin Sucks. Kornel Bohm says they have more in common than we think. Hear him out.