Tue.Apr 23, 2024

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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. Dietrich, CEO and founder of Arment Dietrich, a Chicago-based communications firm, is the author of the 2014 book “Spin Sucks” and the “Spin Sucks” blog. As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) M

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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

Study by Bain and Google finds that high-performing B2B software companies conduct marketing experiments, think about marketing measurement more and have brought more of martech skills back in-house There are a lot of things high-growth B2B technology companies do differently with respect to marketing than their peers: they have officers on their board of directors with marketing experience ; they respect their prospects’ time with clear, concise language; they create genuine thought leadership

Software 122
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4 ways to leverage user research for sustainable marketing success

Agility PR Solutions

Ancient Romans preferred a loss that occurred due to following rules to a victory where one bent or broke the rules. Why? Because in the long run, having/knowing the rules will give you the most consistency and provide the best net-positive results. How did this serve the Romans? Well, they were undisputed on the battlefield […] The post 4 ways to leverage user research for sustainable marketing success appeared first on Agility PR Solutions.

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Executing An Effective Non-Profit PR Strategy

The Hoyt Organization

In the US alone, there are over 1.8 million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. With a robust PR strategy, your nonprofit can easily differentiate its messaging from the competition, and garner support from the community.

Strategy 104
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 strategic ways AI is changing the PR game

Agility PR Solutions

AI has now become our wise friend next door, who has an answer to all our questions. Every one of us has given it a go, be it to find just the right caption for that Instagram post or to research a new topic thoroughly. No wonder, AI is estimated to potentially contribute approx $15.7 […] The post 5 strategic ways AI is changing the PR game appeared first on Agility PR Solutions.

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New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do

Agility PR Solutions

What’s stressing consumers out? New research from the Kearney Consumer Institute (KCI) is examining this situation on a quarterly basis. Its inaugural report for Q4 2023 revealed some seriously high stress, which is hardly uncommon for the crazy holiday season. And a new report for Q1 of this year finds that stress levels among global […] The post New research gauging consumer stress finds levels today just slightly below uber-stressful holiday levels—what brands can do appeared first on A

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Coffee with a Journalist: Ilona Limonta-Volkova, NPR and Forbes

OnePitch

Ilona Limonta-Volkova is the host of Money Memories, an NPR podcast, as well as a contributing writer on fintech at Forbes.

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Best Practices for Preparing the Next Generation of PR Professionals

Institute for Public Relations

From the 2023 CPRE Signature Report, Part I The 2023 CPRE report, Navigating Change: Recommendations for Advancing Undergraduate Education is the sixth Signature study by the Commission on Public Relations Education since its inception in 1973. Presented as part of CPRE’s 50th anniversary, the report provides perspectives from 466 professionals, both practitioners and educators.

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How Collective Compassion Helps in a Crisis

Institute for Public Relations

This summary is provided by the IPR Organizational Communication Research Center Dr. Rebecca Leach and colleagues explored compassion among coworkers during the COVID-19 pandemic.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Do Actions Speak Louder than Words?

Institute for Public Relations

Download the Full Report (PDF): Do Actions Speak Louder Than Words? Download the Press Release: MAHA Global and the Institute for Public Relations Unveil Research Findings on the Financial Impact of Corporate Reputation MAHA Global and the Institute for Public Relations conducted research on the relationship between financial performance and reputation.