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Avoid These 10 Common Rebranding Mistakes
Flack Me
OCTOBER 1, 9875
Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline
Brand Related Topics 
Brand Lessons From PayPal's Mistake
Flack Me
JULY 12, 7953
Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless
5 Types of Tools For Freelance PR Pros
Flack Me
MARCH 20, 3743
Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig
8 Keys to Reaching Gen Z on Social Media
Flack Me
FEBRUARY 13, 2179
Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age
3 Simple Rules for Telling Compelling Brand Stories
Flack Me
JANUARY 8, 7141
The same goes for a brand. A brand must tell a story Category: Flack Me Summary: We have an inherent need to talk about what happens in our life.
Avoid Brand-Killing Tweets
Ronn Torossian
DECEMBER 11, 2018
Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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Why People Believe Brands Should or Should Not Take a Political Stand
Sword and the Script
NOVEMBER 13, 2018
A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Businesses and brands shouldn’t be affiliated with political parties they should remain neutral.”. PR brand safety brands political communication surveys
4 Ways PR Creates Brand Attachment
ImPRessions - Crenshaw Communications
MAY 18, 2018
While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.
3 employees who can harm your brand
PR Daily
JANUARY 4, 2019
As the number of channels and the volume of content grows, it’s increasingly difficult to guard your organization’s valuable brand. Product managers send out companywide emails announcing their (completely off-brand) Medium blog post.
What Aretha Franklin Can Teach Brands About Making a Mark
Ronn Torossian
AUGUST 20, 2018
The post What Aretha Franklin Can Teach Brands About Making a Mark appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR PR Inspiration Ronn Torossian 5W PR 5WPR CEO Insights
New Study: Should Brands Take a Public Stand on Politics?
Sword and the Script
OCTOBER 30, 2018
However, in this environment, businesses are increasingly finding themselves wrestling with that question: Should brands take a public stand on political issues? 1) Most respondents say brands should stay clear of politics. What Should Brands Do?
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#PR Takes Your Business Beyond #Brand Awareness
PR Expanded
AUGUST 17, 2016
Brand awareness is just the beginning of what good PR can do for your company. However, without the trust and credibility factor that good PR delivers, the brand will not obtain the advocacy it seeks. So, yes, businesses will continue to rely on PR for brand awareness.
4 Brands Running Successful Brand Journalism Programs
Cision
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.
Reactive PR Opportunities in Brand Mentions
ImPRessions - Crenshaw Communications
JUNE 5, 2018
Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering.
The Ultimate Brand Video Helper
ReimaginePR
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
Brand Awareness: It’s All About Content
AirPR
OCTOBER 3, 2017
CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.
#PRStudChat Discusses Personal Branding & How to Land A Dream Job
PR Expanded
FEBRUARY 23, 2018
Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. We’re headed into March and spring is almost here.
Should Brands Take A Stand?
ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.
5 Alcohol Brands with Great Social Media
Ronn Torossian
JANUARY 19, 2018
It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media
How to Turn Your Personal Story Into a Compelling Brand
ReimaginePR
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
How Tweetchats Boost Your Brand
Cision
JULY 15, 2015
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter
An Ode to the Authentic Brand
AirPR
AUGUST 1, 2017
and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. This is How You Build a Brand With Soul ”. How Brands Benefit From Exuding Real Human Emotion ”.
Why Brands Need to Get Emotional
Cision
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
Conservative coffee? That’s Black Rifle’s brand
Ronn Torossian
FEBRUARY 14, 2017
But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy
Lessons in Tech Branding from Rock Icons
Flack's Revenge
AUGUST 23, 2016
Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. The Music and Branding Connection. What words do people associate with your brand?
3 practical ways to improve your brand awareness
Agility PR Solutions
JANUARY 10, 2019
Brand awareness is what allows the general public to know more about your business, its ideas, and mission. Marketing lies at the root of any brand awareness campaign or initiative, and there are a few specific approaches you can take to improve this endeavor. Public Relations brandin
How human is your brand? New research explores measuring brand humanity
Agility PR Solutions
NOVEMBER 28, 2018
Brands have been told they have to “humanize” their communications to demonstrate a certain authenticity that leads to trust and then to loyalty—but that metric has been rather intangible, without any truly measureable attributes. The post How human is your brand?
How To Master Branding in 2018
Ronn Torossian
MARCH 28, 2018
When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.
How to Find and Work with Brand Evangelists
Cision
NOVEMBER 8, 2016
While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.
Leverage Your Brand’s Poker Face Into a Competitive Edge
Cision
DECEMBER 26, 2017
In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity
PERSONAL BRANDING: Why your online visibility matters
PR Warrior
OCTOBER 20, 2017
The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?
PR Tactics To Differentiate Your Brand
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice.
“Brand stands” drive positive social engagement and purchase intent for brands
Agility PR Solutions
JANUARY 9, 2019
ICYMI, consumers expect brands to take a position on controversial social and cultural issues—but how are they responding to these “brand stands” in measureable ways? Public Relations branding
7 Ways Students Can Use the Digital Space to Enhance Their Brand Today
PR Expanded
OCTOBER 30, 2017
Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Your brand should be ever evolving. Branding Guest Post PR 2.0
5 Brand Elements to Evaluate When Refreshing Your Corporate Image
Cision
SEPTEMBER 13, 2017
Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1. Conduct Extensive Brand Research. Featured Best Practices branding
Five Tips to Differentiating Your Brand
Cision
OCTOBER 26, 2017
Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.
Branding Can Strengthen Your Classroom Culture
Sword and the Script
JANUARY 2, 2018
A great way to move toward that goal is to build your classroom “brand,” says teacher-librarian Rita Platt. She describes her own brand development and offers tips to develop yours. We all want happy classrooms where true learning is at the heart of everything we do.
4 Pitfalls of Brand Journalism to Avoid
AirPR
AUGUST 13, 2015
Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.
How to Use AI to Build a Brand Narrative
AirPR
NOVEMBER 1, 2017
AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.
5 Tips to Nurture Your Brand Fanatics
Cision
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
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