Flack Me

OCTOBER 1, 9875

Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline

Brand 28

Brand Branding 28

Flack Me

JULY 12, 7953

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Company 28

Company Brand Branding 28

Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Tools Brand 28

Flack Me

FEBRUARY 13, 2179

Category: Flack Me Summary: Publishers and brand managers are already trying to pinpoint what catches the attention of a generation that’s yet to come of age

Brand 28

Brand Branding Social Media Media 28

Flack Me

JANUARY 8, 7141

The same goes for a brand. A brand must tell a story Category: Flack Me Summary: We have an inherent need to talk about what happens in our life.

Brand 28

Brand Branding 28

Sword and the Script

NOVEMBER 13, 2018

A few weeks ago, we published results to a survey of 263 respondents – Should Brands Take a Public Stand on Politics? Businesses and brands shouldn’t be affiliated with political parties they should remain neutral.”. PR brand safety brands political communication surveys

Brand 118

Brand Branding Survey Analysis 118

PR Expanded

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? So, how do you socialize your brand? Socialize Your Brand in Three Steps. Branding Guest Post PR 2.0

Brand 310

Brand Branding Community Employee 310

Ron Torossian

AUGUST 20, 2018

The post What Aretha Franklin Can Teach Brands About Making a Mark appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR PR Inspiration Ronn Torossian 5W PR 5WPR CEO Insights

Brand 265

Brand Branding Blogging 265

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message.

Brand 181

Brand Branding B2B Storytelling 181

PR Warrior

OCTOBER 20, 2017

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up?

Brand 274

Brand Branding LinkedIn Google 274

Maine PR Maven

NOVEMBER 14, 2018

In Nancy Marshall’s first PR Maven® Podcast episode, she told us about her love of socializing and how it has helped her build not only her personal brand, as The PR Maven®, but the brand of her public relations company, Marshall Communications, as well.

Social Media 78

Social Media Brand Branding Media 78

PR Expanded

AUGUST 17, 2016

Brand awareness is just the beginning of what good PR can do for your company. However, without the trust and credibility factor that good PR delivers, the brand will not obtain the advocacy it seeks. So, yes, businesses will continue to rely on PR for brand awareness.

Brand 281

Brand Branding Consumer Travel 281

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering.

Brand 195

Brand Branding Viral Crisis Management 195

PR Expanded

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. We’re headed into March and spring is almost here.

Brand 272

Brand Branding How To Social Media 272

Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.

Journalism 200

Journalism Brand Branding Employee 200

ImPRessions - Crenshaw Communications

JULY 12, 2017

The common public relations wisdom about brands and politics is that they don’t mix. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The answer depends on the brand.

Brand 203

Brand Branding Fashion Travel 203

AirPR

OCTOBER 3, 2017

CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Pick one differentiating facet of your brand and focus on it consistently.”.

Brand 222

Brand Branding Industry eBook 222

Ron Torossian

JANUARY 19, 2018

It’s not an easy job to do social media and booze brands – Finding that blend may be almost as difficult of finding the right blend to create a momentous alcohol. Here are five brands that seem to have found the right mix: Crown Royal. Brand PR Social Media

Social Media 195

Social Media Brand Branding Media 195

ReimaginePR

JULY 16, 2015

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

Video 269

Video Brand Branding Infographics 269

ReimaginePR

AUGUST 22, 2016

The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.

Brand 204

Brand Branding How To Storytelling 204

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Here are some quick takeaways and observations based on experience with storytelling for B2B brands. New companies naturally want to make the brand story all about them, and a colorful narrative about a bootstrapped business can be a powerful media pitch in a PR campaign.

Brand 204

Brand Branding Viral B2B 204

Cision

JULY 15, 2015

Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter

Brand 293

Brand Branding Twitter Small Business 293

Maine PR Maven

OCTOBER 5, 2018

In business, having a personal brand that includes dependability is critical to earning people’s […]. The post The Personal Brand Called Dependability appeared first on | The PR Maven. Branding Building Relationships Know - Like - Trust Personal Branding Tips

Brand 78

Brand Branding 78

AirPR

AUGUST 1, 2017

and rarely it falls under a brand strategy function — the last of which is most surprising since PR plays such an important role in brand perception and positioning. This is How You Build a Brand With Soul ”. How Brands Benefit From Exuding Real Human Emotion ”.

Brand 212

Brand Branding Guidelines Journalism 212

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .

Brand 255

Brand Branding Analysis YouTube 255

Ron Torossian

MARCH 28, 2018

When it comes to creating the perfect brand, there’s no one-size-fits-all strategy. Even if there was an ultimate guide to branding, the marketplace and its trends change so frequently that it’s difficult to keep ahead of an ever-evolving space.

How To 283

How To Brand Branding Energy 283

Ron Torossian

FEBRUARY 14, 2017

But, in recent years, one big international brand has built a reputation for being incessantly and fundamentally political. That’s Black Rifle’s brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Brand PR Business BRANDING MARKETING Strategy

Brand 247

Brand Branding Reputation Internal 247

PR Expanded

OCTOBER 30, 2017

Jeff Bezos said that your brand is what people say about you when you’re not in the room. The first step in boosting your brand is understanding what’s currently out there. Your brand should be ever evolving. Branding Guest Post PR 2.0

Brand 285

Brand Branding Pinterest Instagram 285

Cision

NOVEMBER 8, 2016

While connecting with influencers in your industry is a great way to reach a lot of people quickly, don’t leave out a more obvious — and often more attainable — source to help with your marketing: Brand evangelists. You already know these brand evangelists love your product.

Brand 273

Brand Branding How To Social Media 273

PR Warrior

MARCH 28, 2018

The post What shaving my head can teach you about content marketing for personal branding purposes appeared first on PR Warrior | Trevor Young. Content marketing Personal branding Social mediaOnce upon a time I had hair. Lots of it! But then … not so much.

Content Marketing 271

Content Marketing Brand Branding Marketing 271

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity

Brand 246

Brand Branding Film Viral 246

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh. 1.    Conduct Extensive Brand Research. Featured Best Practices branding

Corporate 269

Corporate Brand Branding Guidelines 269

Cision

OCTOBER 26, 2017

Brand differentiation is becoming increasingly difficult as more and more brands hit the market. Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing.

Brand 200

Brand Branding Consumer Reputation 200

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice.

Brand 181

Brand Branding Reddit Privacy 181

AirPR

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers.

Brand 170

Brand Branding How To Financial 170

Ron Torossian

AUGUST 21, 2018

We all get them, but how much thought do you put into the potential of push notifications to enhance or detract from your brand? Consider this: two of the most important dynamics in any brand relationship are number of connections and immediacy of action.

Brand 238

Brand Branding How To Blogging 238

AirPR

AUGUST 13, 2015

Not only have we spent thousands of hours building a product that can give it definitive value and metrics, but we’ve also dedicated endless amounts of energy developing, executing and #shamelesslyplugging our own blog, brand channel, whatever-you-wanna-call-it-where-no-one-tells-us-what-to-do.

Journalism 281

Journalism Brand Branding Energy 281

Cision

APRIL 21, 2017

Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.

Brand 214

Brand Branding Customer Service Survey 214

Agility PR Solutions

OCTOBER 3, 2018

As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. Analysis Public Relations branding

Brand 130

Brand Branding Groups Analysis 130

AirPR

SEPTEMBER 14, 2016

Even though there’s more data to work with than ever, it’s still terribly important to stick to the soul of your brand. Musings branding

Brand 271

Brand Branding How To Data 271

Ron Torossian

JUNE 17, 2016

In a digital world where consumers expect businesses to be transparent about who they are and what they stand for, companies that send mixed messages make it difficult for consumers to connect with their brands. Even though every brand has a purpose, not all brands know how to effectively communicate their vision, voice and values to consumers. The post How Inconsistent Messaging Can Kill Your Brand appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Brand 224

Brand Branding Consumer Resources 224

The Proactive Report

JANUARY 4, 2015

It’s what your customers and stakeholders see as your brand. First thing to do is look at logo designs or images under a keyword associated with your brand. If you need help with your logo, or creating a consistent visual brand across your social channels, give us a call.

Brand 306

Brand Branding Content Marketing Energy 306

5W PR

JULY 2, 2018

For companies looking to build their brand in 2018 , there’s no better tool than a solid PR strategy. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool. Branding Public Relations 5wpr branding marketing strategy

Brand 106

Brand Branding Reputation LinkedIn 106