Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
The good news is your brand evangelists cost much less than your latest ad campaign. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks. Related Stories Find Brand Clarity With Four Identity Fixes Who is Best to Execute Millennial Marketing?
What’s YOUR Personal Brand? How (and Why) You Should Create One
OCTOBER 6, 2016
We’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand. She issues a challenge to create your tagline and brand summary right this second. The post What’s YOUR Personal Brand? Related Stories A New Brand: Seven Things to Consider Now Boost Sponsorship Revenue with these Five Strategies How Experiential Marketing Can Take Your Brand to the Next Level.
Why Brands Need to Get Emotional
APRIL 5, 2017
Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. .
The Minimalist Approach to Brand Storytelling
JULY 6, 2015
Brand storytelling. While it continues to be a hot marketing buzzword of the moment, when we look around at examples we find only a select group of brands really do it effectively. Don’t get me wrong, a ton of brands tell fantastic stories about themselves.
4 Brands Running Successful Brand Journalism Programs
JANUARY 28, 2016
Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism.
The Ultimate Brand Video Helper
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
How to Turn Your Personal Story Into a Compelling Brand
AUGUST 22, 2016
The most important part of branding is storytelling. You must cultivate a brand story that adds context and meaning to what would otherwise be dull facts and figures. Your brand story should be authentic, relatable, and deeply human. Think of your brand as a person.
The Big Question: What Constitutes a Brand Apology?
APRIL 14, 2017
On this week's Spin Sucks Big Question, we asked, "What are your tips for an authentic and effective brand apology?" The post The Big Question: What Constitutes a Brand Apology?
People Love Your Brand, So Why Are Your Testimonials Terrible?
FEBRUARY 7, 2017
Your brand gets lots of customer love on social, but your solicited customer testimonials are terrible. Why aren’t your PR and marketing teams capturing that same enthusiasm and love for your brand when they sit down with your customers?
How to Ignite Your Brand Ambassadors
APRIL 20, 2015
After my presentation on Spin Sucks , several people asked me how to create a brand ambassador program. That’s what you’ll get if you set up a brand ambassador program. Go through all the brand ambassador applications you received.
5 Tips to Nurture Your Brand Fanatics
APRIL 21, 2017
Customers who are quick to tell all their friends and social networks how much they adore your brand. I call these brand fanatics. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts.
How an Effective PR Strategy Can Boost Your Brand Visibility
JANUARY 9, 2017
Delivering a mix of paid, earned and shared, and owned media (PESO) is the best way to put your brand on your customers' map. The post How an Effective PR Strategy Can Boost Your Brand Visibility appeared first on Spin Sucks.
Brand Story We Love: David Peck
JULY 4, 2015
Blog Brand Stories We Love Brand Story brand storytelling Not for ProfitHere’s something you don’t hear very often… “He’s a gifted public speaker, a talented university and college lecturer, a social entrepreneur… and an award winning magician.” ” Yup. An award winning magician… Ladies and gentlemen, say hello to David Peck of SoChange.
#PR Takes Your Business Beyond #Brand Awareness
AUGUST 17, 2016
Brand awareness is just the beginning of what good PR can do for your company. However, without the trust and credibility factor that good PR delivers, the brand will not obtain the advocacy it seeks. So, yes, businesses will continue to rely on PR for brand awareness.
Brand Consistency Engages Employees and Creates Loyalty
JANUARY 6, 2015
If you believe that the only employees responsible for maintaining brand consistency are your marketers and PR experts, you’re highly mistaken. To maintain brand consistency, you must make sure each and every employee is on the same page about what to say and how to say it.
Four Steps to Create Your Personal Brand
JUNE 20, 2012
The discussion around personal branding seems to be one that happens a lot. Now we have to worry about our personal brands, just in case we decide to get a new job or start a business or, heck, change careers. But why do you need to have a personal brand? Your Personal Brand.
How Experiential Marketing Can Take Your Brand to the Next Level
AUGUST 3, 2016
Experiential marketing creates brand experiences for your target audience. It immerses people in a physical experience, which can elevate your brand to another level. Let's look at brands that practice experiential marketing.
Why Brands Must Personalize the PR Experience
APRIL 10, 2017
At Forrester’s Customer Marketing conference held last week in New York, speakers ranging from Casey Carey, director of marketing at Google Analytics to Stephen Kennedy, director of loyalty marketing at Dominos discussed how personalization is helping brands succeed.
What College Football Teaches Us About Brand Development
OCTOBER 5, 2015
In 1997, when Phil Knight challenged a Nike design team to tackle brand development for the University of Oregon, little did he know he had also unofficially launched a new and very profitable division of Nike. Brand Development isn’t Only External. How strong is Oregon’s brand?
How Brands Can Disrupt
JUNE 22, 2016
2016 Earned Brand brands Brands Disrupt Edelman Brand Index Richard Edelman
Beyond SEO: The Power of Brand Building
JANUARY 13, 2015
You’ll know you’ve truly succeeded as a content marketer when people recognize your brand as synonymous with your products or services instead of searching for what it is you sell and falling on your website in the first page of Google results. I''m a brand loyal shopper.
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
Here are the Top Digital Branding & Marketing Trends for 2017 to watch for. The probing minds at the Borenstein Group, a Top Washington DC Digital Marketing and Branding Agency, have done the homework for you.
How Tweetchats Boost Your Brand
JULY 15, 2015
Tweetchats are fabulous for branding because you become known in your industry as the leader for the topic that you host your chats on. She’s successfully branded herself as the SmallBizLady as a result. Best Practices Featured branding social media thought leadership Twitter
Extending Employer Branding Beyond the Workforce
FEBRUARY 1, 2016
The most successful cases of employer branding don’t just attract the brightest and best candidates, they use the opportunity to reinforce the core identity of the brand in a way that makes it more attractive to consumers.
The Five Parts to Brand Storytelling Nearly Everyone Misses
OCTOBER 27, 2014
He told me he was moderating a brand storytelling panel, which he thinks is the most over-blown buzzword today. In Spin Sucks , I talk about how important it is to think about your brand storytelling like you would a novel. There are five essential parts to brand storytelling.
What is Brand Journalism?
JANUARY 21, 2016
What is brand journalism? Brand journalism is no different than content marketing. However, brand journalism is different. The difference between brand journalism and content marketing isn’t to be found in outputs. Brand Journalism in Action.
Does Your Brand Have Soul?
MARCH 23, 2016
Uncategorized brand brand soul brand voice Branding content creation content planning creative campaign earned media paid media soul
Brand Story to Watch: Bluebird Meadows
MARCH 13, 2015
But back to their brand storytelling. Blog Brand Stories to Watch Brand Stories brand storytelling It’s hard for a cottage industry to compete in an overcrowded marketplace but 5 star Bluebird Meadows Bed and Breakfast has found a way. First of all, they’re just very good at what they do. We’re here to tell you that owner Donna Jerry makes the greatest 4 course homemade breakfast in the history of the universe. No exaggeration.
Three Approaches to Effective Brand Storytelling
FEBRUARY 24, 2015
Because understanding how it works is crucial to effective brand storytelling. And this tendency is what fuels effective brand storytelling and content marketing. Here again, relate this back to message development and brand outreach. By Laura Petrolino OK class!
Why Training Your Employees on Personal Branding is Good PR
MARCH 15, 2016
Personal branding has been considered a topic of debate since the advent of social media. Just a few years ago, the former CEO of Ogilvy said personal branding is “plastic.” However, a strong personal brand can actually enhance and grow a company internally and externally.
5 Ways to Tell a Brand Story With Instagram
JULY 16, 2015
Are trends like Throwback Thursday advantageous to your brand? Click here to register for Jenn Herman’s free “Build Your Brand With Instagram” webinar! What imagery encapsulates the brand? What photos and videos share the brand’s story best?
Which Brand Storytelling Persona are You?
JULY 5, 2016
The type of relationship you have with your consumer should determine the nature of your content and brand storytelling strategy. The post Which Brand Storytelling Persona are You?
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement.
New Twitter Rules Good for Brand Storytelling
The Proactive Report
JUNE 2, 2016
But there are some changes you can put to good use in brand storytelling. This is a great new feature that can be used to tell your brand story. Digital PR Online PR brand digital PR online PR social media strategy storytelling twitter
Choosing a Brand Name to Fit Your Business
JULY 13, 2015
And the same might be said when you are choosing a brand name. Choosing a brand name is much the same. Entrepreneurs often think in the short-term—when it comes to choosing a brand name and otherwise. A Brand Name Should Represents You. By Laura Petrolino.
Personal Branding: Always Be Prepared for Your Next Job Opportunity
JUNE 21, 2016
Instead of polishing up your resume and social skills only after you’ve decided to look for a new job, experts advise that you pay attention to your personal brand year-round. A personal brand is like any other brand. Best Practices Featured brand journalism personal brand
How to Handle a Negative Tweet About Your Brand
AUGUST 12, 2015
If you’re paying attention to what’s being said about your brand on Twitter, you’re staying on top of b oth the glowing reviews and the snarky complaints. Plan accordingly to put your brand in a better light.
How the FTC’s New Social Media Guidelines Affect Your Brand
JULY 7, 2015
The new rules mainly call for stricter disclosure requirements on the relationships between brands and influencers. Consumers value honesty, and with the new guidelines, everything is out in the open so there’s nothing preventing consumers from trusting your brand. Are you on alert?
Sustainability: Top 100 Influencers and Brands
MARCH 2, 2016
The results of any mapping can be read differently, but we take note of her emphasis on the power of an individual’s social media activity as complement to authentic brand engagement on the topic. TOP 100 BRANDS. Sustainable Brands.
3 Things You Need to Know About Brand Journalism
DECEMBER 5, 2015
Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. Let’s start with the basics: brand journalism is not journalism.