PR Lessons from Walmart's Greeter Policy Change

Flack Me

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

Big CPG Brands Will Start Reusing Packaging

Flack Me

Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

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Avoid These 10 Common Rebranding Mistakes

Flack Me

Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline

Brand 28

Brand Lessons From PayPal's Mistake

Flack Me

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Simple Rules for Telling Compelling Brand Stories

Flack Me

The same goes for a brand. A brand must tell a story Category: Flack Me Summary: We have an inherent need to talk about what happens in our life.

Brand 28

Luxury Brand Marketing

Ronn Torossian

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195

B2B Brand Storytelling – Using Stories to Engage

ReimaginePR

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

B2B 249

Brand Management Storytelling

Ronn Torossian

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

When is a Brand Connecting or Pestering?

Ronn Torossian

The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”

Brand 311

Brand Engagement Through Chat Marketing

Ronn Torossian

The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming

Brand 195

Brands: Loved or Left

Ronn Torossian

Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” The post Brands: Loved or Left appeared first on.

Brand 195

Creating Unified Brand Strategies

Ronn Torossian

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.

Building a Brand in 2020

Ronn Torossian

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

5 tips for being a brilliant brand journalist

PR Daily

The goal of brand journalism is to build awareness of your company by reporting stories focused on your audience, not the company. For communications professionals getting started in brand journalism, research is even more essential.

Brand 161

Setting the right earned media objectives for your brand

Onclusive

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Recommendation: If you have more than one brand, set specific objectives for each brand.

Brand 274

7 Deadly Sins of Brand Storytelling (or why your brand storytelling sucks)

ReimaginePR

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

How to Create a Brand on Social Media ABC10

PR for Anyone

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. So a personal brand, really helps you cement your your authority in an industry.

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Brands Start To Open Up

ImPRessions - Crenshaw Communications

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

Brand 239

Is brand purpose overblown?

PR Daily

Over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible.”. Consumers are also socially “woke” about how brands and businesses behave. They will pay more, and even change their buying habits, for brands that do.”.

Brand 149

How the huge influence of BTS brings attention to brands

NewsWhip

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . But how does this translate to product partnerships with brands? The post How the huge influence of BTS brings attention to brands appeared first on Newswhip. Brands

Brand 171

5 tips for building a brand awareness questionnaire

Agility PR Solutions

Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire.

Brand 131

Why Message Optimization is Key to Brand Success

Onclusive

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. All organizations communicate their vision and product value, but not all communications efforts are effective.

Brand 253

Create Brand Awareness With Niche Marketing

Ronn Torossian

The post Create Brand Awareness With Niche Marketing appeared first on. Brand PR Public Relations 5WPR CEO Insights MARKETING PR Agency Ronn Torossian

Brand 195

This is How Brand Marketing Will Thrive in 2020

Ronn Torossian

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

Marketing activism: 3 tips to build a purpose-driven brand

Agility PR Solutions

You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations that support underrepresented groups or causes. Analysis Public Relations branding

Brand 131

The Shifting in Brand-Influencer Relationships

Ronn Torossian

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyGym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

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PERSONAL BRANDING: Why your online visibility matters

PR Warrior

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

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Ragan survey: Brand storytelling increases in importance

PR Daily

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

Survey 163

5 ways to improve brand reputation in 2021

Agility PR Solutions

Looking to improve your brand reputation in 2021? The post 5 ways to improve brand reputation in 2021 appeared first on Agility PR Solutions. Public Relations branding

In modern reputation management, brand journalism is an essential tool

PR Daily

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. What is the content mix that will protect your brand’s reputation?

Consumers crave more personal, conversational brand messaging with local businesses

Agility PR Solutions

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding

Local 124

Consumers want more choices in ways they interact with brands

Agility PR Solutions

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

When should your brand take a stand?

PR Daily

A new Ragan download guide will help you determine if your brand or organization should speak out on issues/events. Deciding if, when and how to speak out on social issues is top of mind to every brand and organization. The post When should your brand take a stand?

Food Brands Face Tough Decisions

Ronn Torossian

The post Food Brands Face Tough Decisions appeared first on. Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.

Brand 195

Motorola offers insights on multi-year effort to develop brand identity

PR Daily

The team recently announced its new brand platform, “Power to empower,” as the tech company looks to have an identity beyond its revolutionary products. In a marketplace where consumers are differentiating brands based on corporate values, it’s not enough to have a great product.

5 tips for more effective brand communications in 2021

PR Daily

As important and timely as a brand audit, pull out your most recent SWOT analysis and give it a quick review. Do a brand audit and get your strategy on. Monitor your competition to see how you can get ahead of other businesses by focusing more on your brand.

Brand 169

#PRExpanded Guest Post: Socializing Your Brand … What’s That?

PR Expanded

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps. Because a brand that takes care of its employees takes care of its customers.

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PR and Personal Branding

HMA Public Relations

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

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