Flack Me

MARCH 1, 3270

Category: Flack Me Summary: The position, which was originally initiated by Sam Walton in 1980, has become a signature aspect of the Walmart brand

Policies 28

Policies Brand Branding 28

Flack Me

JANUARY 25, 8276

Category: Flack Me Summary: Ice cream, soda, dish soap to be sold in reusable containers; Pepsi, Unilever, P&G sign onto pilot program in Europe, U.S.

Brand 28

Brand Branding 28

Flack Me

OCTOBER 1, 9875

Do it well, and you set your brand up for success. Category: Flack Me Summary: Rebranding can be tricky. Do it poorly, and you become a punchline

Brand 28

Brand Branding 28

Flack Me

JULY 12, 7953

Category: Flack Me Summary: A man wrote PayPal to say his wife had died. The company's response was heartless

Company 28

Company Brand Branding 28

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Flack Me

MARCH 20, 3743

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

Journalism 28

Journalism Social Media Brand Branding 28

Flack Me

JANUARY 8, 7141

The same goes for a brand. A brand must tell a story Category: Flack Me Summary: We have an inherent need to talk about what happens in our life.

Brand 28

Brand Branding 28

Ronn Torossian

SEPTEMBER 20, 2021

Although plenty of luxury brands have been hesitant and slow to move into digital spaces, which these days influences over 50% of all sales, with the decreasing results of other types of advertising, they’re slowly implementing an online presence.

Brand 195

Brand Branding Marketing Advertising 195

ReimaginePR

NOVEMBER 13, 2020

Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.

B2B 249

B2B Storytelling Brand Branding 249

Ronn Torossian

MAY 20, 2021

Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.

Storytelling 195

Storytelling Brand Branding Consumer 195

Ronn Torossian

MAY 20, 2020

The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”

Brand 311

Brand Branding Consumer Agency 311

Ronn Torossian

FEBRUARY 1, 2021

The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming

Brand 195

Brand Branding Marketing Tools 195

Ronn Torossian

APRIL 14, 2021

Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” The post Brands: Loved or Left appeared first on.

Brand 195

Brand Branding Conference Company 195

Ronn Torossian

SEPTEMBER 17, 2020

One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.

Strategy 230

Strategy Brand Branding Agency 230

Ronn Torossian

FEBRUARY 20, 2020

A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].

Brand 195

Brand Branding Consumer Company 195

PR Daily

SEPTEMBER 10, 2021

The goal of brand journalism is to build awareness of your company by reporting stories focused on your audience, not the company. For communications professionals getting started in brand journalism, research is even more essential.

Brand 161

Brand Branding Interviews Report 161

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Recommendation: If you have more than one brand, set specific objectives for each brand.

Brand 274

Brand Branding Measurement Media 274

ReimaginePR

NOVEMBER 17, 2020

an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.

Storytelling 156

Storytelling Brand Branding Construction 156

PR for Anyone

JUNE 22, 2021

PR Client : Jeff Hunter, Influencer and Branding Expert, JeffJHunter.com. Learning about how to brand yourself and also how to brand your business on social media is useful information. So a personal brand, really helps you cement your your authority in an industry.

How To 130

How To Social Media Case Study Brand 130

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?

Brand 239

Brand Branding Advertising Advertising 239

PR Daily

MARCH 26, 2021

Over 70 percent would pay a premium of 35 percent, on average, for brands that are sustainable and environmentally responsible.”. Consumers are also socially “woke” about how brands and businesses behave. They will pay more, and even change their buying habits, for brands that do.”.

Brand 149

Brand Branding Consumer Ethics 149

NewsWhip

JUNE 25, 2021

Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. . But how does this translate to product partnerships with brands? The post How the huge influence of BTS brings attention to brands appeared first on Newswhip. Brands

Brand 171

Brand Branding Analysis Groups 171

Agility PR Solutions

JULY 29, 2021

Do people know your brand? If so, do they know your brand well enough to choose it over your competitors? What associations do they make with your brand? These are all questions you can answer with a simple yet strategic brand awareness questionnaire.

Brand 131

Brand Branding Analysis Publicity 131

Onclusive

JULY 7, 2021

Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. All organizations communicate their vision and product value, but not all communications efforts are effective.

Brand 253

Brand Branding SEO Engineering 253

Ronn Torossian

APRIL 6, 2020

The post Create Brand Awareness With Niche Marketing appeared first on. Brand PR Public Relations 5WPR CEO Insights MARKETING PR Agency Ronn Torossian

Brand 195

Brand Branding Marketing Groups 195

Ronn Torossian

AUGUST 12, 2019

Brand marketing is a hot topic of conversation among marketing professionals. As the traditional norms of marketing give way to the all-out blitz that is digital marketing, it’s beneficial for brands to do their best to look ahead and try to anticipate what’s coming. Instead of operating on a more reactive basis, brands should focus […]. The post This is How Brand Marketing Will Thrive in 2020 appeared first on.

Brand 221

Brand Branding Marketing Agency 221

Agility PR Solutions

JULY 27, 2021

You may think of brands sharing social justice messaging on social media platforms, changing their logo as a way to show support for events such as Pride month, or even donating money to organizations that support underrepresented groups or causes. Analysis Public Relations branding

Brand 131

Brand Branding Groups Social Media 131

Ronn Torossian

OCTOBER 11, 2019

It seems that any time a user logs into Instagram, there are countless posts promoting certain brands. The post The Shifting in Brand-Influencer Relationships appeared first on. Brand PR Business Featured PR Inspiration Public Relations 5WPR CEO BRANDING Insights MARKETING PR Agency PR Firm Ronn Torossian StrategyGym wear, supplements, hair products, skincare, sports treatments, CBD — the list goes on and on.

Brand 174

Brand Branding Sports Instagram 174

PR Warrior

OCTOBER 20, 2017

The post PERSONAL BRANDING: Why your online visibility matters appeared first on PR Warrior | Trevor Young. Personal branding Social media Google LinkedIn Medium TwitterIn a connected world where people do their homework before doing business with you, how do you stack up? Does your online presence do the ‘professional you’ justice?

Brand 276

Brand Branding LinkedIn Google 276

PR Daily

OCTOBER 30, 2020

Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Topics include brand values, products, and DE&I.

Survey 163

Survey Storytelling Brand Branding 163

Agility PR Solutions

JULY 11, 2021

Looking to improve your brand reputation in 2021? The post 5 ways to improve brand reputation in 2021 appeared first on Agility PR Solutions. Public Relations branding

Reputation 131

Reputation Brand Branding Publicity 131

PR Daily

JUNE 15, 2021

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. What is the content mix that will protect your brand’s reputation?

Journalism 157

Journalism Reputation Tools Brand 157

Agility PR Solutions

JULY 28, 2021

The firm’s newly released 2021 Local Business Messaging Trends report explores what messaging and consumer preferences currently look like for brands, particularly local businesses. Public Relations branding

Local 124

Local Consumer Brand Branding 124

Agility PR Solutions

JULY 25, 2021

New research from customer experience design firm Tallwave explores how consumer expectations and behaviors have shifted as a result of the COVID-19 pandemic, revealing that consumers want a choice for how they can interact with a brand, making retail hybrid experiences more important than ever.

Consumer 124

Consumer Retail Brand Branding 124

PR Daily

SEPTEMBER 21, 2021

A new Ragan download guide will help you determine if your brand or organization should speak out on issues/events. Deciding if, when and how to speak out on social issues is top of mind to every brand and organization. The post When should your brand take a stand?

Policies 89

Policies Brand Branding Consumer 89

Ronn Torossian

APRIL 20, 2020

The post Food Brands Face Tough Decisions appeared first on. Smithfield Foods was in the news last week after delivering some disappointing news to thousands of company employees.

Brand 195

Brand Branding Local Employee 195

PR Daily

AUGUST 27, 2021

The team recently announced its new brand platform, “Power to empower,” as the tech company looks to have an identity beyond its revolutionary products. In a marketplace where consumers are differentiating brands based on corporate values, it’s not enough to have a great product.

Telecommunications 142

Telecommunications Brand Branding Mobile 142

PR Daily

FEBRUARY 19, 2021

As important and timely as a brand audit, pull out your most recent SWOT analysis and give it a quick review. Do a brand audit and get your strategy on. Monitor your competition to see how you can get ahead of other businesses by focusing more on your brand.

Brand 169

Brand Branding Communications Analysis 169

PR Expanded

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. Plus, people would use this opportunity to backslash brands, right? Second, by putting your brand out there, whether as a business or a personal brand, it opens up tremendous opportunities. So, how do you socialize your brand? Socialize Your Brand in Three Steps. Because a brand that takes care of its employees takes care of its customers.

Brand 215

Brand Branding Community Employee 215

HMA Public Relations

MAY 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

Brand 55

Brand Branding Tools Social Media 55