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Brand Related Topics 
Ronn Torossian
JANUARY 10, 2022
Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on.
Ronn Torossian
DECEMBER 13, 2021
Brand transparency is about how a brand shows itself to be authentic regarding public interactions. It also indicates how a brand shows itself to be accessible to internal and external stakeholders. The post Brand Transparency appeared first on.
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ImPRessions - Crenshaw Communications
AUGUST 30, 2022
As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset.
Ronn Torossian
APRIL 28, 2022
Brands that aim at efficiency in retail should provide convenience in all areas of the business. For brands, retail has become the most challenging channel to improve and maintain. To increase efficiency in retail, brands have to […]. Brand PR
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
Ronn Torossian
NOVEMBER 1, 2021
Brands have to communicate their benefits and relevance in these changed times. Nowadays it is unimaginable to make purchase decisions without brands coming into play. We often look at the brand name of an item to determine […]. Brand PR Business BRANDING Insights Strateg
Ronn Torossian
MARCH 18, 2022
The post Developing a Brand’s Messaging appeared first on. Brand PR BRANDING Insights Ronn Torossian StrategyIt is important to develop key messages that are clear, credible, useful, and believable.
Ronn Torossian
SEPTEMBER 23, 2021
The post Adopting New Brand Identities appeared first on. Business Ronn Torossian BRANDING Insights StrategyOver the years, despite new methods and new theories, the fundamentals of marketing itself have not changed.
Ronn Torossian
JUNE 8, 2022
Print may be waning but beauty publicists have a lot of options to use to grow awareness of beauty brands. The post How Beauty Brands can Utilize PR appeared first on. Brand PR PR Inspiration Ronn Torossian
Agility PR Solutions
OCTOBER 3, 2022
Overall, the industry ranks 12th out of 19 examined in marketing intimacy agency MBLM’s latest brand intimacy study and rankings. Krispy Kreme is the #1 most intimate fast food brand in the firm’s Brand Intimacy 2022 Study, the largest study of […].
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A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.
ReimaginePR
NOVEMBER 13, 2020
Smiling black businesswoman leader tells a story as part of her B2B Brand Storytelling Strategy. A fav client of ours asked me to review a pitch recently because they wanted to try out some brand spanking new B2B Brand Storytelling. Not a natural brand storyteller among them.
Ronn Torossian
DECEMBER 2, 2021
Design determines the first impression of an acquaintance with a brand. Great design effectively instills brand passion. When consumers look at, use, and share well-designed products, it leads to happy associations with the product or brand.
Ronn Torossian
MAY 20, 2020
The post When is a Brand Connecting or Pestering? Brand PR PR Agency 5WPR Insights MARKETING StrategyThere’s absolutely no way American singer/composer and activist Bob Dylan could foresee the marketing changes going on today when he wrote and performed “The Times They’re a-Changin’.”
Ronn Torossian
MAY 23, 2022
Lifestyle branding is a term that refers to a company’s ability to create an image that appeals to consumers. A lifestyle brand is not limited to just […]. The post The Role of Public Relations in Lifestyle Branding appeared first on.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
Ronn Torossian
DECEMBER 22, 2021
While most people were busy sharing their Spotify Wrapped in the first couple of weeks of December, there were plenty of brands sharing their own content that performed extremely well on social media too. The post Top Social Media Moments from Brands appeared first on.
Ronn Torossian
FEBRUARY 1, 2021
The post Brand Engagement Through Chat Marketing appeared first on. Brand PR Business Insights MARKETING Public Relations Ronn Torossian StrategyWhen American humorist and the author referenced the internet and wrote, ”….transforming
Ronn Torossian
MAY 20, 2021
Storytelling in brand management is a type of content strategy. With each passing day, the consumer a brand wants to reach has less time and a decreasing attention span. The post Brand Management Storytelling appeared first on.
Ronn Torossian
FEBRUARY 20, 2020
A strong brand allows consumer advocates to spread your company’s messaging and offerings to a larger audience. To historians, the word “brand” dates all the way back to 2700 BC, but it was popularized in the 19th century […].
Ronn Torossian
JUNE 17, 2022
A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand.
Ronn Torossian
SEPTEMBER 17, 2020
One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. The post Creating Unified Brand Strategies appeared first on.
NewsWhip
AUGUST 4, 2022
And as the digital world changes, so does brand strategy. These short-form videos can help propel brands forward and garner huge engagement with their accounts. . Offering videos that show the employees and practices that bring your brand to life is a serious advantage.
Ronn Torossian
APRIL 14, 2021
Calvert closed both of the one-day conferences talking about the high expectations of today’s customers in which brands are either “loved or left.” The post Brands: Loved or Left appeared first on.
Deirdre Breakenridge
NOVEMBER 8, 2021
When you decide to advise, partner, collaborate, or join forces with another organization, their brand automatically becomes an extension of your own. However, it can takes years to build a strong brand in the market and a matter of minutes to damage a reputation.
ImPRessions - Crenshaw Communications
APRIL 13, 2022
In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. Here’s what marketers need to bear in mind when building and growing a purpose-driven brand.
Ronn Torossian
JANUARY 12, 2022
Rebranding is also an opportunity for brands to create customer personas which allow the creation of compelling brand messaging specifically targeted at the right customers. […]. The post The new brand voice of Victoria’s Secret appeared first on.
Agility PR Solutions
FEBRUARY 24, 2022
Are you looking to improve your brand reputation? Nothing is more important than a brand reputation, as this will have a direct impact on your success. The post 9 ways to improve your brand reputation appeared first on Agility PR Solutions. Public Relations branding
Agility PR Solutions
OCTOBER 17, 2021
Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). Marketing Public Relations branding
Agility PR Solutions
AUGUST 2, 2022
Brand longevity isn’t new—in fact, this measurement of cultural relevance and ongoing consumer engagement is on the rise as brands continue to look for a way to quantify long-term success. Analysis Public Relations branding
HMA Public Relations
APRIL 20, 2022
Your brand story isn’t just for you as an owner, it can also drive business and help create communities that believe in your brand and its mission. Read more on brand stories and their benefits with Justin Liggin in today's post.
ImPRessions - Crenshaw Communications
MAY 21, 2020
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do?
PR Daily
DECEMBER 7, 2021
In the wake of the previous year’s events, topics like sustainability, social justice, diversity and inclusion and voting with your dollar have taken center stage in mainstream consumer conversations—and these consumers are looking for brands that stand for similar values. Is your brand ready?
PR for Anyone
NOVEMBER 18, 2021
There is no easier way to build a brand than with social media. It’s an amazing tool to use to grow your brand. It is important that your brand is consistent across all of your platforms. Color is not the only aspect of your brand. I reflect that in my brand.
ReimaginePR
NOVEMBER 17, 2020
an open book showing an eaten apple and a snake, standing in for at least a couple of the deadly sins when it comes to brand storytelling. There’s so much going on and you’re doing what you can to get some compelling brand storytelling done and out into the world.
Agility PR Solutions
NOVEMBER 1, 2021
Due to the tough competition between businesses, it’s essential to get your brand name out there to secure customers. The post 4 clever ways to increase brand awareness appeared first on Agility PR Solutions. Public Relations branding
ImPRessions - Crenshaw Communications
MAY 24, 2022
Earned media builds brand credibility. That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. The net effect is to make the client brand stand out and link it with borrowed expertise s well as the client’s own insights.
Landis PR
AUGUST 1, 2022
Every organization, business and brand rely heavily on its public reputation for success. Publicity gives brands the power to reach a large audience and share their stories with the world. How Public Relations Helps Brands Sell. 6 Ways That Public Relations Can Help Brands Sell.
Agility PR Solutions
JANUARY 11, 2022
Personal branding is more than just a social media personality contest. But personal branding’s economic influence on Americans isn’t just for younger adults, according to new research from personal brand strategy firm Brand Builders Group.
Agility PR Solutions
FEBRUARY 16, 2022
During the COVID crisis, brands have relied more on developing emotional connections with consumers for success. Brand intimacy performance has […]. The post Fast food industry serves up decent brand intimacy—which brands lead? Marketing Public Relations branding
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