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Brand Narrative

Ronn Torossian

Brand narratives play a crucial role in such decisions. A brand narrative is a streamlined story, a messaging framework that acts as the framework for the marketing and communications of a business. The post Brand Narrative appeared first on. Why do consumers buy what they choose to buy? What drives those decisions?

Brand 447
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Measuring Brand Perception for Companies

Ronn Torossian

Many companies understand how important brand perception is to the overall customer experience and to their bottom lines and are constantly working on different solutions to improve theirs. The post Measuring Brand Perception for Companies appeared first on.

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Understanding and Improving Brand Perception for Success

Ronn Torossian

Companies that understand the importance of brand perception and how it is a contributing factor to their success understand that they need to be constantly working on improving their brand perception with the target audience. The post Understanding and Improving Brand Perception for Success appeared first on.

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Why Brand Reputation is so Important for Businesses

Ronn Torossian

A lot of business owners decide to manage the reputation and image of their brands by themselves. However, when they do that, they often tend to end up leaving the company vulnerable to the Internet, and what consumers are saying about the brand online. The post Why Brand Reputation is so Important for Businesses appeared first on.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention?

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. Today, employer branding is a business imperative. A charismatic CEO is a powerful employer branding asset. That wasn’t always the case.

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Brand Awareness, Brand Visibility, and Trust

The Proactive Report

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

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What Consumers Are Saying About ESG – And What That Means for Your Business

Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. And it all relies on a simple fact: ESG issues matter to consumers.

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A Step-By-Step Guide to Managing a PR Crisis

No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip. All brands are vulnerable to bad press, which is why Cision compiled must-know strategies into our PR crisis management guide.

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7 Ways to Deliver Groundbreaking Thought Leadership

In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. What a few years it’s been for Public Relations.