Business Wire
MAY 5, 2021
Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations
Ronn Torossian
DECEMBER 23, 2021
A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.
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Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.
ImPRessions - Crenshaw Communications
JULY 1, 2021
It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Mastering the art of crisis communication is a must-have skill for any public relations professional. Join Shawna Bruce in this webinar as she unpacks the essential elements of clear and compelling messages, the key to communicating with stakeholders, and best practices for managing social media to avoid chaos!
Business Wire
JANUARY 22, 2021
There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Onclusive
AUGUST 9, 2021
Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional.
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar.
Business Wire
NOVEMBER 29, 2021
Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.
Ronn Torossian
NOVEMBER 5, 2021
Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.
Cision
SEPTEMBER 20, 2021
With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Comms Best Practices
The Resolution Blog
DECEMBER 14, 2021
End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead.
PR for Anyone
AUGUST 17, 2021
Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok.
Muck Rack
OCTOBER 14, 2021
The top 10 investigative journalists in 2021
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
Sword and the Script
DECEMBER 21, 2021
Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts.
PR Daily
NOVEMBER 23, 2021
Are you—and your content—running out of steam? Here are several SEO-friendly tips to help you revitalize your content creation and reach. It can be a challenge to stay creative with your copy while also competing for higher search rankings, especially if you’re constantly crashing on deadline.
Garrett Public Relations
NOVEMBER 28, 2021
You've heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input.
Onclusive
DECEMBER 1, 2021
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?
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What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.
ImPRessions - Crenshaw Communications
OCTOBER 26, 2021
It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today.
Business Wire
JUNE 29, 2021
2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges.
Ronn Torossian
FEBRUARY 15, 2021
How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.
Cision
JANUARY 14, 2021
Set small writing goals in 2021 and see big results. Media Blog
5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
The Resolution Blog
NOVEMBER 4, 2021
We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful.
PR for Anyone
AUGUST 26, 2021
I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.
NewsWhip
JUNE 25, 2021
BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. .
Communications Conversations
APRIL 23, 2021
A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms.
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Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.
PR Daily
AUGUST 27, 2021
Use these tactics to tighten, brighten and enhance whatever sloppy copy comes your way. Editing is vital to produce great writing. But what’re the best ways to trim, polish and strengthen copy? This list offers essential proofreading tips to whip your work into professional shape: 1. Sleep on it.
Muck Rack
MARCH 15, 2021
New Muck Rack survey: The State of Journalism 2021
Onclusive
NOVEMBER 23, 2021
Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.
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