2021

A Must Read for PR Pros: 7 Journalists Share Pros and Cons to Using Clubhouse | Business Wire Blog

Business Wire

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations. media relations

Product Recalls

Ronn Torossian

A product recall involves a company retrieving or requesting a return or exchange of a product after defects have been discovered in it. They usually occur as a result of safety concerns related to a manufacturing or design defect in a product.

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Developing your content strategy to become a trusted expert

Onclusive

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner.

A Toast To Independent PR Agencies

ImPRessions - Crenshaw Communications

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing.

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How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

More Trending

The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. PR is always evolving. If the past 2 years have shown us anything, it’s that the way we work and live is changing, including the job description of the PR professional.

6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar.

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Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.

Boosting Company Credibility with Social Proof

Ronn Torossian

Endorsements that explain how a business, product, service, or person is great and communicates the positive experience of a satisfied customer are the core of social proof. Any positive comments about a business and its solutions are considered social proof.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Could the publisher metrics in your end-of-year report put your 2022 PR budget in danger?

The Resolution Blog

End-of-year reports make December one of the busiest months of the year for PR teams. Coverage and metrics are being collated to share success with stakeholders and secure activity for 2022. Budget-holders are also under pressure to review marketing and make decisions on activity for the year ahead.

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5 Reasons the Press Release Still Matters

Cision

With the increase of social media, data-driven storytelling, and the 24-7 news cycle, the press release has evolved while still a relevant part of your marketing strategy. Comms Best Practices

TikTok Trends

PR for Anyone

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok.

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3 Ways to Elevate Ethics in Your Organization

Deirdre Breakenridge

An organization does not have a conscience. However, the people who work at a company do. So, then, who is responsible to communicate and demonstrate ethics and values at your company? Do ethics and values go beyond the HR policymakers?

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts.

3 SEO writing tips to improve content

PR Daily

Are you—and your content—running out of steam? Here are several SEO-friendly tips to help you revitalize your content creation and reach. It can be a challenge to stay creative with your copy while also competing for higher search rankings, especially if you’re constantly crashing on deadline.

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22 Marketing Experts Share Their Best Advice to Help You Plan for 2022

Garrett Public Relations

You've heard the old saying, plans are made to be broken. Even so, which elements of your marketing should you be focusing on as you plan for 2022? I asked 22 experts for their input.

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How to get the return on investment (ROI) from media monitoring

Onclusive

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI?

How To 329

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

It’s the spooky season, which to me, as director of ad tech here at Crenshaw , is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today.

Five Tips to Successfully Communicate SPAC News | Business Wire Blog

Business Wire

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges.

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.

Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?! We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. Hopefully, you’ll find it useful.

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Spreading the Good News: Four Best Practices for Construction Projects

The I-5 High Occupancy Vehicle Improvement Project upgraded a 3-mile segment of the I-5 traversing Santa Ana and Orange, CA. Hill developed a public awareness and community outreach plan in collaboration with key stakeholders, organizations, communities,

6 Writing Habits You Should Adopt in 2021

Cision

Set small writing goals in 2021 and see big results. Media Blog

Influencers

PR for Anyone

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different.

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How the huge influence of BTS brings attention to brands

NewsWhip

BTS is one of the biggest groups of the 2000s, period. The K-Pop band has a devoted following online that sees content written about the group often swell to hundreds of thousands of engagements. Unsurprisingly, brands have noticed, and have begun to approach the band for collaborations. .

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

7 tips for navigating the new Instagram

PR Daily

Changes to the popular image-sharing platform offer new opportunities for brand managers and marketers. Instagram turned 11 in 2021, and like any pre-teen, the social media giant is undergoing some serious changes.

5 surprises from Pew Internet’s recent social media usage report

Communications Conversations

A couple weeks ago, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms.

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How to Manage Corporate Reputation with PESTLE Analysis

Onclusive

Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.