PESO Model: Implement and Measure the Four Media Types
DECEMBER 12, 2016
The post PESO Model: Implement and Measure the Four Media Types appeared first on Spin Sucks. When it comes to the digital marketing, the term media relates to different channels a business can use to attract visitors and customers to their site.
The State of PR Measurement
The Proactive Report
MAY 1, 2017
At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results.
How to Effectively Measure PR, Part One
NOVEMBER 16, 2016
In a world of data and analytics, it's time to figure out how to effectively measure PR. The post How to Effectively Measure PR, Part One appeared first on Spin Sucks. In part one of this two-part series, Gini Dietrich discusses benchmarks, why they're important, and how to get started.
PR Measurement Tips
The Proactive Report
MARCH 14, 2017
Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority.
How I used SeeDepth to Improve PR Measurement
JANUARY 12, 2017
As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. By Seedepth. GUEST POST by Mikala Vidal.
Six Metrics to Measure Your Business Development Program
APRIL 27, 2017
There are six metrics Gini Dietrich recommends you focus on to measure the effectiveness of your business development program. The post Six Metrics to Measure Your Business Development Program appeared first on Spin Sucks.
3 Ways to Measure Brand Sentiment Effectively
JULY 7, 2016
It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. You need to have something to measure against.
Marketing Measurement: Collect Data First, Ask Questions Later
MAY 12, 2017
Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything. Total Marketing Measurement, or TMM, is the combination of several measurement models that exist today. Understanding Each Form of Total Marketing Measurement.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
Although, because this is about measurement, those of you executing programs that affect an organization’s growth will also get something out of it. It’s time to measure your efforts directly to business goals. The Complete Measurement Guide.
Analytics: the Sideways Approach to Measuring PR
JANUARY 8, 2015
Do an Internet search on “measuring PR” or the “value of PR,” and you’ll find any number of blog posts and articles that purport to tell you how to do this. Measuring PR is Complicated. This is what I mean by a measuring PR sideways approach. Measuring PR Conversions.
You Can Call Me “Boss”: Smart PR Measurement
MARCH 12, 2015
Not only does she have a lilt you could listen to forever, she is a brilliant PR professional and she gets PR measurement like only a handful in 0ur industry do. She loves the ability to measure what we do to real business results and she’s here to help you. Measurement smarts.
Storytelling, PR, and Measurement
NOVEMBER 9, 2016
” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.
How to Measure PR: A Case Study and Examples
FEBRUARY 17, 2016
While it's easy to talk about why AVEs should die, it's harder to show how to measure PR. The post How to Measure PR: A Case Study and Examples appeared first on Spin Sucks. Communication Measurement client case study Google analytics infusionsoft PR metrics
Media Monitoring is Not PR Measurement, And PR is More Than Media
JANUARY 11, 2017
There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. However, they claim “PR measurement,” but at the end of the day, they are offering you media measurement – which is only a fraction of the job. By Seedepth.
Five Ways to Measure Social Media Efforts
MARCH 8, 2012
I swear, if I hear one more time that you can’t measure the ROI of a bar of soap (or your mom or a bag of chips or whatever the cool phrase is at the time), I may actually go ballistic. The fact of the matter is, you can (and should) measure your social media efforts.
It’s Measurement Month – Benchmark PR Success
SEPTEMBER 6, 2016
September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” Too many executives enter a measurement effort without first taking this crucial step. By Seedepth.
LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact
APRIL 28, 2017
This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Insights Featured Earned Media measurement insights cision communications cloud
Goal, Set, Measure
Solo PR Pro
JANUARY 3, 2017
Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” Measurement takes the mystery out of how we added value by giving credence to it in black and white.
The Most Important PR Measurement Tool You’re Not Using
MAY 11, 2015
While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Best Practices Featured measurement
What’s Behind the Reticence in Measuring PR?
DECEMBER 28, 2016
Effectively measuring PR means tying your work with business results. The post What’s Behind the Reticence in Measuring PR? Related Stories How to Effectively Measure PR, Part Two How to Effectively Measure PR, Part One Four Things Your Public Relations Clients Want Right Now. goals Twitter followers what is effective measurement why does measuring PR matter why measure PRYes, we know, you chose PR because you hate math.
2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros
JANUARY 26, 2017
PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment.
Learn How to Measure What Matters
SEPTEMBER 19, 2012
I just had the opportunity to watch the pre-recorded video Tim Frick created about how to measure what really matters (cough, no ego-centric metrics, cough) using Google analytics and Sprout Social and all I have to say is…WOW. Four Steps to Measuring What Matters.
Announcing: Simple Yet Smart PR Measurement (ebook)
JANUARY 7, 2015
What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. Go forth and measure!
How to Measure PR and Social Media Results
JULY 12, 2012
We’ve always gotten away with “measuring” our results in terms of media impressions, reach, and advertising equivalencies. But when the web disrupted our industry we slowly began to see new and interesting ways to measure our efforts.
How To Measure PR Outcomes: A Practical Guide
ImPRessions - Crenshaw Communications
MARCH 9, 2016
That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.
Performance Metrics: Why Your Team Doesn’t Measure Up
MAY 6, 2015
Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals. How each performance metric the are measured against helps move the larger goals forward.
How to measure PR
JUNE 3, 2015
If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Measuring ROI is a myth.
5 Scary PR Measurement Mistakes
OCTOBER 25, 2016
PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Today’s measurement must focus on outcomes – and the patterns of success that lead to the best ones. By Seedepth.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
Measuring the return-on-investment for paid, earned, and owned media is not an easy task. When I started my career, we measured media impressions and advertising equivalency. But we can discuss earned and owned media, the ROI, and how to measure.
3 Reasons to Measure Social ROI
MARCH 18, 2016
You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. You need to set measurable goals, and then determine the best ways to track those goals. Measuring social ROI isn’t just a one-time action.
Understanding the Mechanics of Measurement
JANUARY 14, 2015
That means understanding the mechanics of measurement. Marketing and measurement are like lock and key. The Mechanics of Measurement: Understand the Purpose of Metrics We all know metrics and measurement are important. Only measure what makes sense for your business.
Measuring PR Results On a Shoestring Budget
OCTOBER 6, 2011
I read the latest Spin Sucks post on old PR stunts and the parts about measuring results has me wondering, ‘how can I effectively measure results on less than a shoestring budget?’ It’s Facebook question of the week time (clap, clap, clap!).
Why coverage measurement metrics count
The Resolution Blog
DECEMBER 17, 2015
When we created coveragebook.com, our aim was to try and gain the most accurate impact measurement as possible for online PR coverage so we felt; Views. Link count within PR coverage is another key element to measurement.
PR Measurement Advice From The Client
JANUARY 10, 2017
This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics.
Communications Careers: Measuring Progress in Steps Through Peaks & Valleys
APRIL 17, 2017
I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential.
#CreativePR: Measurement and Data-Based Insights
MARCH 22, 2016
In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. IR/PR creativePR creativity martin waxman measurementThis is post 5 of our 5-part #CreativePR blog series.
The PR Measurement Challenge
MAY 12, 2015
PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito.
PR Measurement: No Crystal Ball Required to Predict Results
MAY 6, 2015
By Aly Saxe PR measurement always makes PR pros squirm. It’s not because we’re afraid of setting goals per se, but because there are so many unknowns in our jobs that can affect PR measurement, which starts with a clearly defined goal.
4 Ways to Leverage Google Analytics for PR Measurement
JULY 22, 2016
From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Best Practices Featured Google Analytics PR measurement
Review of Content Marketing Measurement Platform Squeeze
OCTOBER 11, 2012
Squeeze is a Sequentia product and the way they describe it is as: A new content marketing measurement platform designed to help marketers make better decisions, optimize their budgets, and deliver greater results. Another marketing measurement platform?