Measurement needs rebranding

PR Daily

As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Good, relevant, and regular measurement provides that data.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.

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Measurement is meaningless without a careful data strategy

PR Daily

Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.

Before You Measure, Set Measurable Goals

Business Wire

measurement & analytics public relationsIt’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

The PR Measurement Challenge

Onclusive

PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive.

A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line.

How you should be measuring your PR.

Cision

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR. Best Practices

How to Measure PR & Marketing on a Limited Budget

Glean.info Blog

A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Set goals that are easy to measure. Measure against goals.

How we should re-imagine what we honor—and measure

PR Daily

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.

Contaminated data in siloed campaign measurement threatens brand ROI

Agility PR Solutions

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. Marketing Public Relations PR measurement

How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” As communications professionals, we’re natural storytellers.

Data 195

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

MEASURE BY MEASURE

Mark My Words

This post is a very different musing on the news agenda. The Last thing anyone needs at the moment is another perspective or opinion. Instead, it’s a collection of this and that, hopefully, so we can glimpse views together and not just dissect the picture on the wall.

How to measure your crisis messaging

PR Daily

You’ll never know if you aren’t measuring your campaigns. In order to measure sentiment and learn if all your work really is helping to bolster your reputation, you have to carefully select the outputs you watch. Certain measurement rules still apply.

7 leading metrics to measure the success of your PR campaign

Agility PR Solutions

Can you believe that about 82 percent of PR professionals had no idea how to measure and evaluate their campaign’s ROI not that long ago? Yes, measuring PR campaigns is tricky, but you can’t ignore this process if you want to succeed with your PR endeavors.

How to measure the trust that today’s audiences require

PR Daily

Katie Paine, a leading authority on comms measurement and publisher of the Measurement Advisor , shared guidance at Ragan’s Media Relations and Measurement Virtual Conference on tracking whether your organization is gaining or losing trust.

6 ways to measure the results of a PR campaign

Agility PR Solutions

Some of the results of your campaign, such as heightened brand recognition in the general public, are difficult to measure objectively. The post 6 ways to measure the results of a PR campaign appeared first on Agility PR Solutions. Analysis Public Relations PR measurement

PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light.

Thanks to unreliability of poor metrics, today’s marketers are still struggling to measure ROI

Agility PR Solutions

The post Thanks to unreliability of poor metrics, today’s marketers are still struggling to measure ROI appeared first on Agility PR Solutions. Marketing Public Relations PR measurement

How to reimagine your measurement toolkit for the ‘next normal’

PR Daily

In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.

3 approaches to marketing measurement

PR Daily

The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement. Many marketers wait for a “perfect” measurement solution that doesn’t exist. Instead, improve measurement with proxy metrics such as store visits or small steps toward major conversions, known as micro-conversions.

Glossary of social media measurement terms

The Resolution Blog

Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook.

Dispel These Nine Measurement Myths in 2020 En Route to Success

Cision

Leave these measurement myths in 2019 to succeed in 2020. PR Measurement

The ultimate guide to customer loyalty management and measurement

Agility PR Solutions

The post The ultimate guide to customer loyalty management and measurement appeared first on Agility PR Solutions.

PR Measurement: Measuring PR Success Through KPI Evaluations

Prowly

The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine. Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth.

Which Social Media Measurements Matter Most?

Business Wire

measurement & analyticsThe digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

A New Era for Measuring Communications Campaigns

PRSay

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings.

How to set and measure accurate goals for PR in 2021

Agility PR Solutions

Unless you plan and measure in a way that matters, […]. The post How to set and measure accurate goals for PR in 2021 appeared first on Agility PR Solutions. Analysis Public Relations PR measurementA wise man once said growth is good. Wait… I think he said greed.

Who PR Measurement Reports Should be Made For

Onclusive

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. Use measurement and metrics as a tool to regularly evaluate and reevaluate reputation, goals, successes, and what didn’t work.

What to Highlight in PR Measurement Analysis and Reports

Onclusive

Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. The post What to Highlight in PR Measurement Analysis and Reports appeared first on Onclusive.

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry. Leveraged Onclusive to measure the quality of their earned media coverage, and more!

What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Measurement” is the most basic… it’s another word for “counting.”

How to measure the efficacy of your channels

PR Daily

The post How to measure the efficacy of your channels appeared first on PR Daily. Content Marketing Crisis Communications Executive Communication How We Did It Internal Communications Measurement PR Industry Research Storytelling

5 Must-Have KPIs to Measure Your Communications Campaign

Cision

See if you're measuring the right metrics. US Blog

How to measure your DE&I efforts

PR Daily

So how can organizations set measurable, provable goals and start to make a difference? To have measurable goals, your framework needs to take quantifiable outputs into consideration from the beginning. What can be measured?

Why Measuring Input Is as Important as Measuring Outcomes

Onclusive

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]. Interviews PRTech PRTech ecosystem

9 keys to measuring content marketing success

PR Daily

That and measuring your campaign’s effectiveness. Every marketing campaign should have a clear goal, along with specific, measurable KPIs to gauge progress. If you’re not sure what to measure, here are some boilerplate metrics to consider for every stage of the buyer’s journey.