Before You Measure, Set Measurable Goals

Business Wire

measurement & analytics public relationsIt’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed.

3 approaches to marketing measurement

PR Daily

The good news: Marketers can transform every customer connection into an opportunity for growth by updating measurement strategies, says Karen Sauder, vice president of sales at Google. Sauder offers three recommendations for improving marketing measurement.

How to Measure Social Media ROI?

Brand24

Do you struggle with measuring your social media ROI? Business Social Listening Social Media Marketing measure social media ROI social media ROIThis post will help you evaluate your social media marketing performance.

How to Measure PR Effectively

The Proactive Report

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.

Which Social Media Measurements Matter Most?

Business Wire

measurement & analyticsThe digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts.

The PR Measurement Challenge

Onclusive

PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito.

Which Social Media Marketing Measurements Matter Most

Business Wire

Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Find out how to maximize efforts on social media by utilizing the right measurements

Measure What Matters

Solo PR Pro

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.

3 key metrics for measuring event marketing performance and ROI

Agility PR Solutions

For this reason, it becomes imperative to measure event marketing performance as it plays a major role in determining the overall success of an enterprise. The post 3 key metrics for measuring event marketing performance and ROI appeared first on Agility PR Solutions.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? A pivotal part of Harris Poll and Reptrak’s research centers on measuring the “pulse” or “emotional appeal” of a given brand. The post How PR Measures Corporate Reputation appeared first on Crenshaw Communications.

The State of PR Measurement

The Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results.

PR Measurement Course

The Proactive Report

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard.

Course 130

8 metrics to measure the success of a guest post

PR Daily

Here’s what you should measure. The post 8 metrics to measure the success of a guest post appeared first on PR Daily. External Communications Measurement Social Media Websites Writing & Editing

Measuring Results Across the Customer Journey

The Proactive Report

Measuring awareness. Measuring interest. Measuring conversion. Measuring advocacy. The Google Analytics PR Measurement Dashboard is an excellent tool for measuring effectiveness across the entire customer journey.

10 crucial metrics to measure your pitching efforts

PR Daily

Here are the metrics that every PR pro should measure. With odds like these, it’s important to measure your pitching efforts and other online work to make sure everything is working properly. RELATED: Join us for our one-of-a-kind Measurement for Communicators Academy. ].

New PR Measurement Tactics

The Proactive Report

September is Measurement Month. The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. SOCIAL MEDIA MEASUREMENT. WHY MEASURE DIFFERENTLY?

Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. The post Are You Accurately Measuring the ROI of Your PR Strategy?

Proving ROI: How PR Measurement Can Take You to the Next Level

Agility PR Solutions

The post Proving ROI: How PR Measurement Can Take You to the Next Level appeared first on Agility PR Solutions. Measuring Impact PR measurement

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses.

Survey 106

Top Social Media Measurement Mistakes and How to Avoid Them

Brand24

Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes

A Handy Trick For Measuring the Awareness of a PR Campaign

The Resolution Blog

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience.

Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. How Mature Is Your Earned Media Measurement Strategy?

Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together. The post Bringing PR Measurement Into the Digital Era appeared first on Cision.

As measurement poses challenges, these 3 factors can damage influencer campaigns

Agility PR Solutions

The post As measurement poses challenges, these 3 factors can damage influencer campaigns appeared first on Agility PR Solutions. Public Relations measurement

Prove that your communication solution measures up

PR Daily

Put your platform front and center at The Measurement for Communicators Academy. Desperate times call for intelligent measures—especially if you’re a marketer pursuing new business. Show that your measurement solutions exceed expectations.

Measurement, Analytics a Hot Skill

The Proactive Report

Just this last week there were several articles in the news about the value of measurement and analytics. Deliver measurement and reporting of results and optimization plans and communicate this to a cross-functional team. The PR Measurement course launches April 4, 2018.

Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact.

PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

PR Measurement Course

The Proactive Report

If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. Measurement Online PRRegister for the Course.

Course 158

PR Measurement – New Tools and New Skills

The Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. Measurement is the path to a bigger budget.

20 PR Measurements Beyond Impressions & AVEs for Sales Value

Cision

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement.

How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Measuring ROI is a myth.

PR Measurement: A Pulse Check on How Communicators Show Value

Sword and the Script

That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. Is PR satisfied with their ability to measure effects? PR JOTW measurement survey

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company.

How to measure your ‘share of voice’

PR Daily

Before the internet, PR accomplishments were measured by how many magazine or newspaper articles you could gather that mentioned your brand. Business leaders and clients demand quantitative measurements, such as web traffic and click-through rates.

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential.

4 Things to Measure in Your PR

Cision

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet.

Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media.

AVE Alternatives: Part 1 Measuring the Value of Coverage With G-AVE

The Resolution Blog

But, despite it being a big no-no, it has been a struggle to shake it off completely simply because we haven’t found another way to measure the monetary value of coverage. measurement measure-pr aves prPutting a price on PR coverage is notoriously hard.