Prowly

MAY 6, 2021

The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth. This is one reason why PR is so vitally important.

Measurement 239

Measurement Reputation Analytics 239

Business Wire

APRIL 1, 2022

Here are the top three ways that agencies can measure their employees' success in 2022. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success?

Agency 389

Agency Measurement Employee Blogging 389

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Pitching 195

Pitching Measurement Media Relations Media 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Communications Hotels 195

Institute for Public Relations

FEBRUARY 17, 2023

Members of the IPR Measurement Commission gathered virtually to discuss new and innovative approaches to measurement. IPR Measurement Commission member Sarah Myles, Director of Communications Measurement & Insights at McDonald’s, moderated the discussion.

Measurement 111

Measurement Communications Media Blogging 111

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Power innovation and business agility Without measurement, there is no experimentation or innovation.

Measurement 195

Measurement Strategy Communications Hotels 195

Prowly

NOVEMBER 9, 2023

Instead of waiting for (potential) customers to tell you how they feel about your brand, you can be proactive and measure brand sentiment. […] The post How to Measure Brand Sentiment in PR – The 2023 Guide appeared first on Prowly Magazine.

Measurement 104

Measurement Brand Branding How To 104

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Media Communications 195

Onclusive

OCTOBER 27, 2020

In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.

Measurement 370

Measurement Media Case Study Automotive 370

Cision

OCTOBER 20, 2021

Answers to your pressing questions about media monitoring and PR measurement.

Measurement 385

Measurement Media 385

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 91

Measurement Survey Media Web 91

The Resolution Blog

NOVEMBER 4, 2022

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. The post Getting the most from AMEC Measurement Month 2022 appeared first on PR Resolution — by CoverageBook. There are just over 4 weeks of events and content releases from AMEC […].

Measurement 156

Measurement Publicity 156

Cision

NOVEMBER 27, 2020

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR.

Measurement 296

Measurement 296

The Resolution Blog

FEBRUARY 9, 2022

Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by CoverageBook.

Measurement 296

Measurement Report Blogging 296

Agility PR Solutions

AUGUST 3, 2023

As PR professionals are aware, your PR strategy must include tracking campaign performance and measuring the results. This guide will be revealing why tracking PR […] The post Tips for measuring and tracking PR campaigns—5 key metrics to watch appeared first on Agility PR Solutions.

Measurement 147

Measurement Brand Branding Strategy 147

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV also doesn’t measure when social media users take screenshots of PR-campaign posts, which they can refer to and act upon later. Such measurements include click-through rates, engagement rates, average engagement times, locations, etc. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Social Media Media 103

Onclusive

AUGUST 16, 2021

To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Read how earned media is key to showcasing business impact and ROI.

Measurement 195

Measurement Media Strategy Reputation 195

Onclusive

MARCH 4, 2021

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.

Measurement 195

Measurement Data Reputation Communications 195

Institute for Public Relations

JULY 1, 2023

This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations.

Measurement 52

Measurement Communications Internal International 52

Institute for Public Relations

JUNE 20, 2023

This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss mis-/disinformation in the evolving communication landscape. Participants discussed how the … Continue reading Measurement Roundtable: Mis-/Disinformation →

Measurement 75

Measurement Analysis Communications Strategy 75

Agility PR Solutions

OCTOBER 4, 2023

That said, our ability to assess the impact of our PR campaigns has not kept pace, as a whopping 60 percent of […] The post Measuring PR success: Key metrics and analytics for data-driven decision-making appeared first on Agility PR Solutions.

Measurement 113

Measurement Analytics Data Publicity 113

The Resolution Blog

FEBRUARY 28, 2022

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook. This […].

Measurement 156

Measurement How To Analysis Media 156

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 0

Measurement Media B2B B2C 0

Agility PR Solutions

JULY 31, 2023

Without a tangible way to measure PR’s impact, it becomes challenging to quantify its return on investment and justify its importance to stakeholders. In a fast-paced, data-driven world, the intangible nature of public relations presents a challenge in demonstrating its value and securing the resources needed for success.

Measurement 141

Measurement Publicity Resources Data 141

Onclusive

MARCH 18, 2021

Two of the most important things to understand before you start to put together PR measurement reports is who the stakeholders are, and what they care about. All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure. Know your audience.

Measurement 195

Measurement Report Reputation Communications 195

The Resolution Blog

JULY 2, 2020

Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook.

Social Media 177

Social Media Measurement Media Blogging 177

Institute for Public Relations

NOVEMBER 14, 2022

This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time. It’s hard to imagine 2004.

Measurement 98

Measurement Blogging Publicity Company 98

Muck Rack

AUGUST 25, 2021

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

Measurement 196

Measurement Internal International Communications 196

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Institute for Public Relations

JANUARY 3, 2023

This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.

Measurement 52

Measurement Media Publicity Media Relations 52

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . How can measurement help an organization combat misinformation and disinformation? My mantra is “begin simply.

Measurement 179

Measurement Communications Google Analysis 179

5W PR

DECEMBER 8, 2022

Fortunately, there are a few public relations tools and platforms that allow companies to streamline their tasks and operations, while generating insights that will end up helping keep track of metrics and measurements. The post Measuring PR Performance appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Measurement 88

Measurement Reputation Publicity Brand 88

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 167

Measurement Communications Agency Survey 167