Bringing PR Measurement Into the Digital Era

Cision

Read on to learn more about how PR can bring measurement into the digital era. The Benefits of PR Measurement Across Channels. Bringing PR Measurement Together. The post Bringing PR Measurement Into the Digital Era appeared first on Cision.

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Why We Need a New Way to Measure Earned Media

Cision

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. How Mature Is Your Earned Media Measurement Strategy?

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Trending Sources

Measurement Month: The Barcelona Principles

SeeDepth

As part of our support for AMEC’s Measurement Month , we’ll share again our thoughts on their importance. They recognize and encourage that goal setting and measurement are fundamental to success. Are the Principles Only About Measuring PR? By Seedepth.

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How I used SeeDepth to Improve PR Measurement

SeeDepth

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. By Seedepth. GUEST POST by Mikala Vidal.

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How to Measure PR Effectively

The Proactive Report

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.

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3 Ways to Measure Brand Sentiment Effectively

Cision

It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. You need to have something to measure against.

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Your Earned Media Measurement Strategy Checklist

Cision

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy.

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Measuring the Value of Earned Media

Cision

Marketers must overcome some earned media challenges such as finding and connecting with influencers, adopting effective distribution technology and accurately measuring ROI to prove the value of public relations. The post Measuring the Value of Earned Media appeared first on Cision.

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Learn to Measure What Matters

The Proactive Report

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.)

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Why PR Should Measure by Outcomes

Cision

Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). The post Why PR Should Measure by Outcomes appeared first on Cision.

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Storytelling, PR, and Measurement

Waxing UnLyrical

” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

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It’s Measurement Month – Benchmark PR Success

SeeDepth

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” Too many executives enter a measurement effort without first taking this crucial step. By Seedepth.

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Which Social Media Marketing Measurements Matter Most

Business Wire

Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Find out how to maximize efforts on social media by utilizing the right measurements

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The Most Important PR Measurement Tool You’re Not Using

Cision

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Best Practices Featured measurement

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PR Measurement’s Secret Weapon Integrated UTMs

Cision

The post PR Measurement’s Secret Weapon Integrated UTMs appeared first on Cision. Featured Best Practices PR measurementIt’s always great to be the one at the table who’s got the answers. The one who, when asked “Which campaign is worth running again?”

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Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. However, they claim “PR measurement,” but at the end of the day, they are offering you media measurement – which is only a fraction of the job. By Seedepth.

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The Funnel Approach to PR Measurement

AirPR

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […]. Industry Insights & Trends marketing funnel PR measurement PR metrics

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Goal, Set, Measure

Solo PR Pro

Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” Measurement takes the mystery out of how we added value by giving credence to it in black and white.

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Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. Go forth and measure!

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How to Measure the Quality of Your Content

The Proactive Report

Can you measure the quality of your content? The post How to Measure the Quality of Your Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Content Marketing Digital PR analytics content google measurement Online PR

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How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Measuring ROI is a myth.

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2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment.

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Marketing Measurement: Collect Data First, Ask Questions Later

Cision

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything. Total Marketing Measurement, or TMM, is the combination of several measurement models that exist today. Understanding Each Form of Total Marketing Measurement.

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LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Insights Featured Earned Media measurement insights cision communications cloud

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Up Your PR Game Using BuzzFeed’s Measurement Mindset

AirPR

Industry Insights & Trends BuzzFeed content content world Dao Nguyen impressions Mathew Ingram pageviews PR PR measurement public relations

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Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact.

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5 Scary PR Measurement Mistakes

SeeDepth

PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Today’s measurement must focus on outcomes – and the patterns of success that lead to the best ones. By Seedepth.

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3 Reasons to Measure Social ROI

Cision

You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. You need to set measurable goals, and then determine the best ways to track those goals. Measuring social ROI isn’t just a one-time action.

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4 Signs Your PR Measurement Practices Could Be Better

AirPR

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. PR Education #measurePR media relations PR advice PR measurement PR reporting

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#CreativePR: Measurement and Data-Based Insights

Marketwired

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. IR/PR creativePR creativity martin waxman measurementThis is post 5 of our 5-part #CreativePR blog series.

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PR Measurement Advice From The Client

SeeDepth

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics.

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Vet Media Agencies With These 5 Measurement Questions

AirPR

Musings marketing measurement measurement PR measurementA few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

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4 Ways to Leverage Google Analytics for PR Measurement

Cision

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Best Practices Featured Google Analytics PR measurement

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How to Measure PR?

5W PR

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. The post How to Measure PR?

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PR Measurement: 10 Important Metrics That You Need to Monitor

B2B PR Sense

PR measurement has been a bugaboo of the PR industry for years. Why do PR professionals need to show measurable results now? Does this mean that PR is impossible to measure? Numerous benefits accrue from active PR measurement. How to Measure PR. PR Measurement

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. Measure what’s important (not everything is).

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The 4 Measurement Trends PR Pros Should Watch

Cision

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith.

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Learn From The Best In PR Measurement & Analytics

SeeDepth

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this!

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Video: The Future of PR Measurement With Kevin Akeroyd

Cision

The interview covers topics that include: What metrics should be measured in PR to convince the C-suite? How to go about gathering the data needed to measure. Barrett: PR has often been accused of not having the measurement to go with the fantastic work that PR pros do.

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How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

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