Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.

PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

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PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

4 (More) Expert Tips for Measuring the Impact of PR

Cision

Answers to your pressing questions about media monitoring and PR measurement. PR Measurement

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Measuring and optimizing your perfect pitch

Onclusive

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The post Measuring and optimizing your perfect pitch appeared first on Onclusive.

How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.

Measurement needs rebranding

PR Daily

As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Good, relevant, and regular measurement provides that data.

The most meaningful PR measurements in 2022

PR Daily

So as PR professionals, what can we, and should we, measure? While your actual measurement mix should depend on your company’s specific goals, here are a few ideas to get you started. PR measurement in an integrated world.

The PR Measurement Challenge

Onclusive

PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

Before You Measure, Set Measurable Goals

Business Wire

measurement & analytics public relationsIt’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.

The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year

The Resolution Blog

Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by CoverageBook.

How to measure social coverage in 2022

The Resolution Blog

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook.

Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

Here are the top three ways that agencies can measure their employees' success in 2022. When employees succeed in their careers, every piece of their organization falls in line behind them.

How to ‘speak CEO’: 3 surprising measurement tips

PR Daily

PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement

Starting your PR strategy with measurement in mind

Onclusive

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation.

Why it’s so critical to measure your internal comms

PR Daily

Measurement helps us figure out what’s working – and what’s not. Without an internal communications measurement strategy, you’re flying blind. Measurement also allows you to tweak and optimize your tactics so they better serve all your internal audiences.

AMEC Measurement Month speaking engagements

Stuart Bruce

It’s AMEC Measurement Month and based on the great events I’ve already attended (virtually) it’s going to be another fantastic one. public relations Measurement and Evaluation

How to measure your organizational authenticity

PR Daily

Here’s how to measure your outputs. As a result, more and more communicators are looking for ways to measure authenticity, because they know that in order to be successful these days it isn’t enough to be loud, or cheap, or available, or good at customer service.

When it comes to measurement, turn to journalism

PR Daily

What’s good for reporting also works for measurement during an internal communications audit. By measuring, internal communicators should be asking their readers: I delivered the news to your doorstep. This is your baseline measurement. Measurement The Consultant is In

32 key takeaways from PR Daily’s Media Relations & Measurement Conference

PR Daily

A Better Measurement Matrix: New Ways to Quantify Media Results, Reputation and ROI. Make measurement something that will be a survivor, budgeted for and included. Let measurement help you stop doing the stupid stuff. Measurement starts with audience, not activity.

How you should be measuring your PR.

Cision

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR. Best Practices

Measurement is meaningless without a careful data strategy

PR Daily

Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.

How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” As communications professionals, we’re natural storytellers.

Data 195

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

A unique way communicators can measure impact

PR Daily

Measuring impact and demonstrating ROI continues to top the list as one of the biggest challenges faced by communication professionals. But the PR team at Progressive Insurance knows how to uncover the right information to capture what to measure and impact the bottom line.

MEASURE BY MEASURE

Mark My Words

This post is a very different musing on the news agenda. The Last thing anyone needs at the moment is another perspective or opinion. Instead, it’s a collection of this and that, hopefully, so we can glimpse views together and not just dissect the picture on the wall.

How we should re-imagine what we honor—and measure

PR Daily

When the PR industry measures the wrong things, it fails to demonstrate its real value and claim its rightful place at the decision-makers table. All of which will change what they measure, reward and honor. And, of course, measure. Re-imagine measurement.

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

Muck Rack

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive.

Why Measuring Input Is as Important as Measuring Outcomes

Onclusive

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]. Interviews PRTech PRTech ecosystem

4 mistakes e-commerce marketers make when measuring ROAS

PR Daily

When it comes to measuring ad spend, there are a handful of common pitfalls that every e-commerce business must know how to navigate. There is absolutely nothing wrong with this—that is, unless the measurement is conducted through the use of the engine data of the different platforms.

Integrated PR & Marketing Measurement Begins with Business Goals

Onclusive

CMI’s Robert Rose discusses the challenges and benefits of building an integrated measurement plan. Truly creating a comprehensive integrated communications and marketing measurement plan is a challenge for virtually every brand and company. The struggle is how we approach measurement when, a lot of the time, we’re siloed from ourselves. Integrated content & marketing measurement pyramid.

Contaminated data in siloed campaign measurement threatens brand ROI

Agility PR Solutions

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. Marketing Public Relations PR measurement

Ketchum’s Nicole Moreo on measuring purpose communications

PR Daily

One key for the future of brand purpose is the ability to measure impact, to show the benefits of your efforts and track change over time. And for that, who better to talk to than a measurement expert? PR Daily: What measurement tools are essential when thinking about brand purpose?

Which Social Media Measurements Matter Most?

Business Wire

measurement & analyticsThe digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter most.

PR measurement: Sentiment analysis explained

The Resolution Blog

Sentiment is a crucial part of measuring Public Relations. The post PR measurement: Sentiment analysis explained appeared first on PR Resolution — by CoverageBook. It’s the process of understanding if a brand is being described in a positive or negative light.

The Funnel Approach to PR Measurement

Onclusive

For years, the PR industry has struggled with how to effectively measure PR in any sort of standardized manner. Because “you can’t manage what you can’t measure,” metrics are crucial to PR […]. Industry Insights & Trends marketing funnel PR measurement PR metricsUnlike advertising where a few key metrics clearly define success, PR’s complex, relationship-based structure makes identifying metrics for widespread adoption far more challenging.