Measurement Related Topics 
Onclusive
FEBRUARY 28, 2022
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.
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Ronn Torossian
NOVEMBER 8, 2022
However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […]. The post Measuring Brand Perception for Companies appeared first on.
Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.
Cision
OCTOBER 20, 2021
Answers to your pressing questions about media monitoring and PR measurement. PR Measurement
Institute for Public Relations
FEBRUARY 17, 2023
Members of the IPR Measurement Commission gathered virtually to discuss new and innovative approaches to measurement. IPR Measurement Commission member Sarah Myles, Director of Communications Measurement & Insights at McDonald’s, moderated the discussion.
PR Daily
SEPTEMBER 29, 2021
As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Good, relevant, and regular measurement provides that data.
Sword and the Script
NOVEMBER 22, 2022
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement.
Onclusive
MARCH 29, 2022
This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.
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Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.
PR Daily
FEBRUARY 22, 2022
So as PR professionals, what can we, and should we, measure? While your actual measurement mix should depend on your company’s specific goals, here are a few ideas to get you started. PR measurement in an integrated world.
Institute for Public Relations
JANUARY 3, 2023
This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss earned media measurement. IPR Measurement Commission member Angela Dwyer, Head of Insights at Fullintel, moderated the discussion.
Onclusive
FEBRUARY 10, 2022
This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The post Measuring and optimizing your perfect pitch appeared first on Onclusive.
Business Wire
JANUARY 22, 2019
measurement & analytics public relationsIt’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.
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PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.
PR Daily
SEPTEMBER 1, 2022
She presented her scorecard at PR Daily’s Media & Measurement Conference , and it’s worth taking for your own measurement purposes. VIRTUAL WORKSHOP SERIES: Measurement Certificate Course for Communicators ]. Measurement Media RelationsGo beyond just counting coverage.
PR Daily
NOVEMBER 17, 2022
The post Measuring PR success: How much does reach matter? Measurement Media RelationsIt’s a difficult metric to obtain — is it even worth trying? Over the last 11 years, I’ve put a lot of clients in the press.
Onclusive
AUGUST 26, 2021
From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.
PR Daily
AUGUST 9, 2022
When it comes to the task of measuring our efforts, we often get overwhelmed figuring out where to gather data from, what KPIs should be and how to set up a dashboard that will resonate with executives. Here are the six questions that Moreo asks about measurement — and you should too.
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Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!
PR Daily
OCTOBER 16, 2020
But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?
PR Daily
JUNE 8, 2022
Finding the secret sauce to measurement. Attendees at PR Daily’s Media Relations and Measurement Conference in New York City got a rare look behind the curtain at how McDonald’s measures its PR success. Why do we measure? Measurement
PR Daily
NOVEMBER 29, 2022
It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.
The Resolution Blog
FEBRUARY 9, 2022
Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by CoverageBook.
Agility PR Solutions
MARCH 22, 2023
If you are […] The post 6 ways to measure brand reputation online appeared first on Agility PR Solutions. In today’s digital world, it is more important than ever for businesses to understand how their brand is perceived.
PR Daily
APRIL 14, 2021
Here’s how to measure your outputs. As a result, more and more communicators are looking for ways to measure authenticity, because they know that in order to be successful these days it isn’t enough to be loud, or cheap, or available, or good at customer service.
PR Daily
DECEMBER 22, 2022
But it’s actually a set of simple, practical guidelines to help all communicators better measure their efforts and communicate their results. Created by the International Association for Measurement and Evaluation of Communication (AMEC), the framework is now in its third iteration.
Stuart Bruce
JANUARY 3, 2023
The ICCO World PR Report revealed that PR measurement and analytics is the top area of investment for 2023 with 24% of respondents intending to … Measurement and Evaluation public relations
Prowly
MAY 6, 2021
The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine. Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth.
PR Daily
OCTOBER 11, 2021
Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.
Cision
NOVEMBER 27, 2020
It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR. Best Practices
PR Daily
JULY 5, 2022
Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.
Business Wire
APRIL 1, 2022
Here are the top three ways that agencies can measure their employees' success in 2022. When employees succeed in their careers, every piece of their organization falls in line behind them.
PR Daily
JUNE 24, 2020
Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.
PR Daily
MARCH 22, 2022
Measurement helps us figure out what’s working – and what’s not. Without an internal communications measurement strategy, you’re flying blind. Measurement also allows you to tweak and optimize your tactics so they better serve all your internal audiences.
Institute for Public Relations
NOVEMBER 14, 2022
This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.
Onclusive
SEPTEMBER 28, 2016
Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]. Interviews PRTech PRTech ecosystem
The Resolution Blog
NOVEMBER 4, 2022
AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. The post Getting the most from AMEC Measurement Month 2022 appeared first on PR Resolution — by CoverageBook.
PR Daily
JUNE 13, 2022
PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement
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