Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.

Measuring Brand Perception for Companies

Ronn Torossian

However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […]. The post Measuring Brand Perception for Companies appeared first on.

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR

Sword and the Script

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement.

Discover the Actionable Habits of the World’s Best Strategic Communicators

Cision’s 4 Data-Driven Habits of Top Comms Teams details the habits of the world's best communicators. Uncover actionable habits that will give you the power to influence and amplify your story better. Download this free e-book today!

PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measure your results to get the attention of corporate leadership

PR Daily

It can be challenging to understand what measurement tools you need to help guide and show results for your overall communications plan. Measurement can be one of those things that confound you,” TD Bank Vice President and Head of Content and Digital Platforms Chad Mitchell said.

Measuring and optimizing your perfect pitch

Onclusive

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The post Measuring and optimizing your perfect pitch appeared first on Onclusive.

Measuring PR success: How much does reach matter?

PR Daily

The post Measuring PR success: How much does reach matter? Measurement Media RelationsIt’s a difficult metric to obtain — is it even worth trying? Over the last 11 years, I’ve put a lot of clients in the press.

How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.

Measuring the Impact of PR: A Roadmap to True Value

Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.

The PR Measurement Challenge

Onclusive

PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito. The “problem” with PR has … Continued.

Before You Measure, Set Measurable Goals

Business Wire

measurement & analytics public relationsIt’s New Year’s resolution time, and that means people setting ambitious goals to change their behavior only to wonder, a month or so later, why nothing changed. We’re still within that one-month make or break period, and some advice I’ve seen about setting resolutions applies to your PR goals as well.

Measurement needs rebranding

PR Daily

As I pondered my metamorphosis, it occurred to me that many folks feel about measurement the way I used to feel about dogs (and yes, how many people feel about cats). Good, relevant, and regular measurement provides that data.

Getting the most from AMEC Measurement Month 2022

The Resolution Blog

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms. The post Getting the most from AMEC Measurement Month 2022 appeared first on PR Resolution — by CoverageBook.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Steal this scorecard: A better way of measuring media coverage

PR Daily

She presented her scorecard at PR Daily’s Media & Measurement Conference , and it’s worth taking for your own measurement purposes. VIRTUAL WORKSHOP SERIES: Measurement Certificate Course for Communicators ]. Measurement Media RelationsGo beyond just counting coverage.

The most meaningful PR measurements in 2022

PR Daily

So as PR professionals, what can we, and should we, measure? While your actual measurement mix should depend on your company’s specific goals, here are a few ideas to get you started. PR measurement in an integrated world.

6 questions to answer before measuring anything

PR Daily

When it comes to the task of measuring our efforts, we often get overwhelmed figuring out where to gather data from, what KPIs should be and how to set up a dashboard that will resonate with executives. Here are the six questions that Moreo asks about measurement — and you should too.

The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.

Measurement Commission at 25

Institute for Public Relations

This blog is provided by the IPR Measurement Commission in celebration of its 25th Anniversary and AMEC’s Measurement Month. I joined The Goodyear Tire & Rubber Company a year earlier and attended the “Summit on Measurement” in New Hampshire for the first time.

How McDonald’s measures PR success

PR Daily

Finding the secret sauce to measurement. Attendees at PR Daily’s Media Relations and Measurement Conference in New York City got a rare look behind the curtain at how McDonald’s measures its PR success. Why do we measure? Measurement

Podcast measurement essentials

PR Daily

But as more brands jump into the podcast space they’re asking how they measure results and efficiency. One of the original methods of measurement on radio was providing a telephone number for listeners to call for a special offer. So what method of podcast measurement is most effective?

The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year

The Resolution Blog

Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by CoverageBook.

How to measure social coverage in 2022

The Resolution Blog

There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? The post How to measure social coverage in 2022 appeared first on PR Resolution — by CoverageBook.

What Hurricanes Can Teach Us About PR Measures

Institute for Public Relations

As public relations measurement month came to an end, so too did hurricane season in the United States. While the timing may be a coincidence, hurricanes, and the way they’re measured, offer many lessons for public relations industry measures.

Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

Here are the top three ways that agencies can measure their employees' success in 2022. When employees succeed in their careers, every piece of their organization falls in line behind them.

Starting your PR strategy with measurement in mind

Onclusive

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation.

AMEC Measurement Month speaking engagements

Stuart Bruce

It’s AMEC Measurement Month and based on the great events I’ve already attended (virtually) it’s going to be another fantastic one. public relations Measurement and Evaluation

How to measure your organizational authenticity

PR Daily

Here’s how to measure your outputs. As a result, more and more communicators are looking for ways to measure authenticity, because they know that in order to be successful these days it isn’t enough to be loud, or cheap, or available, or good at customer service.

PR Measurement: Measuring PR Success Through KPI Evaluations

Prowly

The post PR Measurement: Measuring PR Success Through KPI Evaluations appeared first on Prowly Magazine. Let’s get one thing clear: your brand’s reputation matters. For better or worse, the public’s perception of you will have a big impact on your sales, revenue, and growth.

How you should be measuring your PR.

Cision

It's AMEC Measurement Month, but we don't need an excuse to talk on the subject! Here's how you should be measuring your PR. Best Practices

Why you must develop your measurement skills to succeed in PR

PR Daily

Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.

Why it’s so critical to measure your internal comms

PR Daily

Measurement helps us figure out what’s working – and what’s not. Without an internal communications measurement strategy, you’re flying blind. Measurement also allows you to tweak and optimize your tactics so they better serve all your internal audiences.

How to ‘speak CEO’: 3 surprising measurement tips

PR Daily

PR professionals have been looking for a plug-and-play measurement panacea for decades. A ‘silver bullet’ mindset suggests a one-time fix,” says Paine, who presented at PR Daily’s Media Relations & Measurement Conference last week in New York City. “It’s Measurement

MEASURE BY MEASURE

Mark My Words

This post is a very different musing on the news agenda. The Last thing anyone needs at the moment is another perspective or opinion. Instead, it’s a collection of this and that, hopefully, so we can glimpse views together and not just dissect the picture on the wall.

Measurement is meaningless without a careful data strategy

PR Daily

Through the first few months of learning the PR/Communications organizational landscape, it was insightful to know that culturally the term “data-driven” was almost always used as a synonym for “measurement” or vice-versa—and not just in the company but in the industry.

How Data-Driven Measurement Demonstrates Business Value

Onclusive

Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” As communications professionals, we’re natural storytellers.

Data 195

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals.

Why Measuring Input Is as Important as Measuring Outcomes

Onclusive

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself. In this PRTech Pro Spotlight, I interview ClickTime CEO Alex […]. Interviews PRTech PRTech ecosystem