The PR Measurement Challenge

AirPR

PR Education measure PR PR PR analytics PR measurement PR success public relationsAlbert Einstein once said, “We cannot solve our problems with the same level of thinking that created them.” Imagine trying to invent a light bulb with a match. Or cure malaria with a rampant mosquito.

The State of PR Measurement

The Proactive Report

At the PR News Measurement conference last week in Washington DC I was disappointed to discover that 70 percent of the attendees surveyed prior to the event had not heard of the Barcelona Principles. Here the other key findings from my survey: 74% are measuring their results.

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PR Measurement Tips

The Proactive Report

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority.

How I used SeeDepth to Improve PR Measurement

SeeDepth

As I wrote about in my last post , my approach to PR measurement has evolved over the years. In my last two jobs – one agency and one in house – I’ve used SeeDepth to monitor and measure results. By Seedepth. GUEST POST by Mikala Vidal.

How to Measure PR Effectively

The Proactive Report

“Without standardization of measurement practices in the PR industry, Public Relations professionals won’t know how to quantify a campaign’s impact. One theme has become clear, however: measurement is getting more refined, and audience engagement and response carries the most weight.

Storytelling, PR, and Measurement

Waxing UnLyrical

” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. We conducted a recent, but informal, poll to determine what percentage of PR practitioners are measuring their communication results.

4 Signs Your PR Measurement Practices Could Be Better

AirPR

By now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. PR Education #measurePR media relations PR advice PR measurement PR reporting

Marketing Measurement: Collect Data First, Ask Questions Later

Cision

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything. Total Marketing Measurement, or TMM, is the combination of several measurement models that exist today. Understanding Each Form of Total Marketing Measurement.

Up Your PR Game Using BuzzFeed’s Measurement Mindset

AirPR

Industry Insights & Trends BuzzFeed content content world Dao Nguyen impressions Mathew Ingram pageviews PR PR measurement public relations

Media Monitoring is Not PR Measurement, And PR is More Than Media

SeeDepth

There’s a lot of confusion in the market about PR analytics and measurement vs. media monitoring. However, they claim “PR measurement,” but at the end of the day, they are offering you media measurement – which is only a fraction of the job. By Seedepth.

It’s Measurement Month – Benchmark PR Success

SeeDepth

September officially kicked off the International Association for Measurement and Evaluation of Communication’s (AMEC) “ Measurement Month.” Too many executives enter a measurement effort without first taking this crucial step. By Seedepth.

LiveRamp and Cision Combine Forces to Better Measure Earned Media Impact

Cision

This data will give organizations a clearer picture of the net measurable business impact of their earned media activities, while also allowing communicators to adapt strategies based on insights. Insights Featured Earned Media measurement insights cision communications cloud

The Most Important PR Measurement Tool You’re Not Using

Cision

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Best Practices Featured measurement

Goal, Set, Measure

Solo PR Pro

Measurement is crucial to public relations, social media, and communication consultants. As Peter Drucker said, “you can’t manage what you don’t measure.” Measurement takes the mystery out of how we added value by giving credence to it in black and white.

Why It’s Hard to Measure PR in the First Place

AirPR

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. All About Tech data science PR analytics PR measurement PR technologyOur in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles.

Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact.

2017 PR Measurement Predictions & PR Wish List From Boston Marketing Pros

SeeDepth

PR measurement has long been an outcast in marketing dashboards. Over the years, companies have almost created coping mechanisms for accepting weak PR reporting – either not measuring PR at all or relying on basic awareness metrics, like percentage increase of coverage and sentiment.

Announcing: Simple Yet Smart PR Measurement (ebook)

Waxing UnLyrical

What do you do if you’re constantly inundated with questions on PR measurement, even if everyone seems to have written a book on them? Writing the book on PR measurement. And measurement. So much so that I keep a measuring tape in my handbag. Go forth and measure!

eBook 56

Vet Media Agencies With These 5 Measurement Questions

AirPR

Musings marketing measurement measurement PR measurementA few weeks ago, our Director of PR Engineering published a post about how to best manage outsourced PR as a guide for those looking to streamline their processes.

How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. Measuring the ROI of PR is a myth. Measuring ROI is a myth.

5 Scary PR Measurement Mistakes

SeeDepth

PR measurement doesn’t have to be scary, and PR analytics can be eye popping fun. Today’s measurement must focus on outcomes – and the patterns of success that lead to the best ones. By Seedepth.

3 Reasons to Measure Social ROI

Cision

You’ll never find out if you aren’t measuring your social ROI. Here are three reasons why your brand should be measuring it: 1. You need to set measurable goals, and then determine the best ways to track those goals. Measuring social ROI isn’t just a one-time action.

How to Measure PR?

5W PR

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. The post How to Measure PR?

#CreativePR: Measurement and Data-Based Insights

Marketwired

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. CreativePR: Measurement and Data-Based Insights Click To Tweet. IR/PR creativePR creativity martin waxman measurementThis is post 5 of our 5-part #CreativePR blog series.

PR Measurement Advice From The Client

SeeDepth

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

From media impressions to key message placement, there are a number of ways to measure success of PR campaigns depending on your overall objectives. Best Practices Featured Google Analytics PR measurement

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential.

PR Measurement: to AVE or Not to AVE?

Prowly

The post PR Measurement: to AVE or Not to AVE? Trends AVE PR measurement trendsTo AVE or not to AVE? I know some PR pros for whom it might be some kind of an existential dilemma. They really enjoy creating all those Excel charts at the end of the month to show their clients.

Measure PR Goals that Drive Real Business Results

Cision

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Start Your Measurement Activities Today with Google Analytics. To track these metrics, you don’t need to invest in a fancy measurement dashboard tool or data visualization app.

How PR Measurement Can Put a Smile on Your Face

PR News

If economics is the dismal science, then measurement surely must make a compelling argument for being PR’s grim discipline. Similar to regular exercise and eating a balanced diet, measurement is something communicators know they should do, but often find ways to avoid it. Measurement

The 4 Measurement Trends PR Pros Should Watch

Cision

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith.

Why Measuring Input Is as Important as Measuring Outcomes

AirPR

Measuring the success of a PR campaign is important. So is measuring how much time your team spent creating and implementing that campaign. This combination provides an understanding of input and output: time and resources invested, compared to what was gained from the campaign itself.

How to Develop Meaningful PR Measurement

Waxing UnLyrical

“If you can’t measure it, you can’t manage it.” All of these statements are correct in their limited context, but are also misstatements meant to reconcile the difficulty of communications measurement. Measure what’s important (not everything is).

Learn From The Best In PR Measurement & Analytics

SeeDepth

Wondering how PR measurement has evolved over the years? Join us for the ultimate PR measurement event as our CEO, Christine Perkett , interviews the “Queen of Measurement” herself, Katie Paine at this Boston event. You’ve never seen PR measurement like this!

How To Measure PR Outcomes: A Practical Guide

ImPRessions - Crenshaw Communications

That was how we measured the PR team’s performance – by counting the publicity clips our work generated. And how to measure the other activities that a PR group delivers? So, how should we measure PR outcomes? Set a budget for measurement.

3 Measurement Tools for PR Pros

Cision

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. PR professionals are realizing that measurement needs to be a standard part of every campaign strategy—and, luckily, there are tools and technology now to make it a bit easier. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization.

20 PR Measurements Beyond Impressions & AVEs for Sales Value

Cision

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement.

Top Metrics for Measuring PR Effectiveness

Beyond PR

But how can the effectiveness of online PR be measured? In this same vein, it is important to measure outcomes as opposed to outputs. Measuring reach and engagement on social media is a worthwhile metric to follow in assessing an online PR campaign.

Free White Paper! Measure PR Using Multi-Touch Attribution

Cision

Measurement is crucial to finding success now and in the future. Consequently, marketers and PR professionals should reassess how they measure PR. By measuring multiple touch points in a singular model, multi-touch attribution can help you: Make campaign changes in real time.

5 “W”s to Consider Before Starting PR Measurement

Cision

The other half involves measuring to prove ROI. Before getting started with metrics, here are the five Ws to consider when it comes to preparing a measurement game plan. Perhaps the most important piece of the puzzle when considering a measurement game plan, figuring out the “why” is crucial to getting started. You don’t want to just start tracking numbers simply for the sake of measurement. Want more info on PR measurement? Best Practices Featured measurement