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Cultural Diversity in Customer Service

Ronn Torossian

Cultural Diversity in Customer Service Cultural diversity is essential in today’s business world, especially in customer service. It refers to the presence of various cultures in a society, workplace, or customer base.

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Customer Service Touch Point

Ronn Torossian

Brian Solis, the person Salesforce calls a global innovation evangelist, hit the proverbial nail on the head with regards to the state of today’s customer service when he said, “Social media is about sociology and psychology more than technology.” The post Customer Service Touch Point appeared first on.

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The GOAT of Customer Service

Ronn Torossian

The post The GOAT of Customer Service appeared first on. But unlike the jargon of someone or something getting one’s goat, GOAT, in these terms, means the “greatest of all times” which is what many of […].

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The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines

Agility PR Solutions

DOT’s investigation found that […] The post The too-often neglected facet of PR: Good customer service—my personal experience with American Airlines appeared first on Agility PR Solutions. Department of Transportation (DOT) today fined American Airlines $4.1

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How to deliver stellar social media customer service (+ 3 examples)

Agility PR Solutions

Building a strong positive reputation for your brand is done through stellar customer service. What customers really want in these situations is to be reassured that the company cares about them […]. The post How to deliver stellar social media customer service (+ 3 examples) appeared first on Agility PR Solutions.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

The top three characteristics of a “best in class” brand focus on customer service and engagement. This is an industry that doesn’t exactly have the best rep when it comes to customer service–those numbers should be flipped! Bottom line: Social media is now your primary customer service channel.

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New research finds significant increases in brands being abandoned for poor customer service

Agility PR Solutions

Americans are very likely to abandon a brand after a poor customer service experience, affirms a new research report from cloud-based call center platform TCN—on the other hand, they are also very likely to recommend a brand after a positive experience.