Guest Post: 4 Reasons #PR Pros Need Customer Service Skills

PR Expanded

During my career, I have noticed that one particular skill is often overlooked when it comes to training new PR pros and that is customer service. You might wonder what has customer service to do with PR? That’s the first rule taught in customer service trainings.

What Does Customer Service Have to Do with Marketing?

Ronn Torossian

Customer service. However, customer service is, in fact, an important part of marketing. After all, a customer who has a poor experience with a business […]. The post What Does Customer Service Have to Do with Marketing?

5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. Recently.

How a customer service background can help you in PR

Muck Rack

How a customer service background can help you in PR

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Good PR and great customer service have never been more intertwined. The best way to understand a company’s reputation — and its values — is to look at its response to customer reviews and complaints. It may invest heavily in customer service and response.

The Case for Customer Service Marketing: Social Media Marketing World Recap

Cision

If you’re in an agency, leads are just new business and customer service is your account team.). I want to talk to you today about a topic that may turn you off of this post; customer service. Jay Baer: How to Use Customer Service to Turn People Into Brand Advocates.

Retail PR’s Achilles Heel—why customer service must evolve

Agility PR Solutions

Customer service is a vital part of any business’ success, and it’s no longer safe to rely on old customer service practices and expectations. The post Retail PR’s Achilles Heel—why customer service must evolve appeared first on Agility PR Solutions.

Friday Roundup: Customer Service

Waxing UnLyrical

Today’s roundup focuses on one of the most important aspects of any business, customer service. Here are five posts looking at the importance of customer service (including its importance in public relations). How Stories Improve Sales and Customer Experience.

PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. What looks like over servicing can sometimes be inefficiency. Client relations are not customer service.

Social media unpopular for customer service

PR Daily

According to a new study, customer service is not one of them. M2Talk surveyed 1,000 people nationwide to see which platforms are the most popular forms of customer service. percent saying it’s their preferred customer-service conduit.

3 keys to the link between customer service and brand reputation

Agility PR Solutions

All businesses should be aware of the important connection between customer service and brand image. Think about it; a customer who receives poor service is going to associate this level of service with your company and overall brand.

Customer Service in a Social Media World

Barokas

Social media has undoubtedly transformed the way brands serve and interact with customers. According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020.

Comcast triples social media customer service team

PR Daily

Comcast has become synonymous with terrible customer service, but now the cable and Internet giant is trying to change that—by throwing more people at the problem. These 40 “social care specialists” will solely handle customer complaints on social media, according to reports.

Those Customer Service Skills Really Do Come in Handy

HMA Public Relations

I learned a lot of valuable lessons during my customer service days. The post Those Customer Service Skills Really Do Come in Handy appeared first on HMA Public Relations. Like many of you, my first job when I turned 16 was working retail.

How to provide excellent customer service on social media

PR Daily

Of all the social media benefits and uses for organizations, none compares to customer service opportunities. Customer service is a “feast or famine” function. Thirty-three percent of social media users prefer using social media over calling a customer service line.

5 skills anyone in customer service should master

PR Daily

Poor customer service always has the same result. The customer never comes back and alerts their friends, causing a ripple effect perpetuates until the problem is solved. Personalization of the customer journey. Having a holistic view of the customer.

After years of turmoil, brand customer service may be rebounding—what’s changed?

Agility PR Solutions

Remember when “service with a smile” was hallmark credo for public-facing companies? Customer service has been hailed as the key driver of consumer loyalty, but lately it’s been the most enigmatic challenge facing brand marketers.

Chatbots, customer service, and public relations

Media Bullseye

As chatbots become more common and frequently used and customers—particularly millennials—are comfortable interacting with them, we can expect their use by brands to soar. If marketing and customer service are using chatbots, what are the implications for communications and PR?

How to leverage customer service to boost your bottom line

PR Daily

The value of providing excellent customer service has now been clearly established , and you should build your own brilliant customer service. But, how do you take the next step and leverage that service into increased sales? Request reviews after providing service.

Study: Get personal with customer service on Twitter

PR Daily

In a piece of advice that should not come as a surprise to social media practitioners (yet probably still will), Twitter suggests that you should make your customer service more human.

6 Quick Tips to Keep Up with Social Customer Service

prTini

As more and more customers turn to Facebook, Twitter, Yelp, and other social channels to ask questions or make complaints, keeping up with customer service is no easy task. Did you know 40% of customers who complain on social expect a response within one hour ?

The Snowball Effect: How Your Company Culture Affects Your Customer Service and Informs Your Communications Strategy

Barokas

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business. How do you define company culture?

3 social customer service lessons from Olive Garden

PR Daily

An agency created promotions and campaigns for Olive Garden''s social media, and its job was to push messages—not help customers. RELATED: Attend our Disney summit to discover how to engage customers, employees and the media online. ].

Good Customer Service Starts at Your Front Door

Waxing UnLyrical

It’s a young employee, whose duties entail greeting customers and facilitating their ultimate seating, taking the initiative to reach out to an as-yet-unconfirmed customer and make him feel welcome. The service is impeccably smooth; the food is great.

4 ways to improve your customer service online

PR Daily

Customers frequently use social media to interact with organizations whose products and services they favor. It’s important for brand managers to be aware of their online presence and to use social media to provide customer service. customer service inquiries.

In customer service, is social media the new email?

PR Daily

Organizations across the United Kingdom are increasing their customer service reach through social media. Although Twitter ranked highest overall, depending on customer activity there were wildly varying methods of preferred contact for each of 100 participating brands.

4 reasons to bring back ‘old school’ customer service

PR Daily

Digital marketing has exploded, and organizations have innovated wildly to meet customer expectations. Sleek, streamlined, fast-paced organizations abound, and although it’s what customers want, there’s something cold and impersonal about many 21 st -century transactions.

Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands.

How to use social media to win at customer service

PR Daily

Social media has become the customer service center for most organizations, large and small. Interacting on social media is important because it lets customers know you care—and they also expect it. Sort your contacts by customers, fellow employees, vendors or other categories.

Spirit Airlines touts automated social media customer service

PR Daily

Spirit has a history of an almost adversarial relationship with customers, and has gotten its fair share of negative comments in social media. Because that’s what irate customers want—another automated response. Even the organization’s broadcasted tweets are apparently automated with customized social media tiles that, if we’re to believe the brand, no human had a hand in creating: [AUTOPILOT//POWER ON] Let’s do this!

Toon Time: Customer Service on Friday the 13th

Waxing UnLyrical

You just read Toon Time: Customer Service on Friday the 13th , originally posted on Waxing UnLyrical , published by Shonali Burke. Toon Time: Customer Service on Friday the 13th.

Dear Facebook your customer service for social media agencies sucks!

Norton's Notes

So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right? I thought the aim was to help your customer and make them happy?

One Very Important Element that Most Customer Service Programs Lack Today

Melissa Agnes

Customer service programs and trainings are important. However, one area of the customer service training that often gets overlooked is issues management. Issues management is an important part of customer service.

When Chinese New Year Made for Smart Customer Service and PR

Waxing UnLyrical

However, in addition to sometimes working as a great way of getting your story out, this can also be a very good customer appreciation (and, therefore, customer retention) practice. But instead of trying to estimate the cost of other services, etc.,

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

Like many others, the Toronto Police Service is looking for opportunities to build efficiency and effectiveness within their agency. For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start.

Customer Service Representative - Atlanta, GA

Flack Me

Company: PEOPLELINK STAFFING SOLUTIONS Location: Atlanta, Georgia Industry: Not Specified Career Level: Student (undergraduate/graduate) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: $20 - $45

Why Customer Service and Social Media Must Learn to Work Together

PR 20/20

As social media has become more and more popular throughout the world, it is important for companies to adopt a new outlook toward customer service. Below is a guest post by Elizabeth Victor, a brand advisor for iSentia. She enjoys sharing tips on media monitoring and analysis.

Customer Service Rep - Entry Level - Birmingham, MI

Flack Me

Company: Clear Rate Communications, Inc. Location: Birmingham, Michigan Industry: New Media - Other Career Level: Entry Level (less than 1 yr experience) Minimum Education: Some College Completed Job Status: Full Time Salary Range: $12 - $14

How Public Relations And Customer Relations Can Work Together

ImPRessions - Crenshaw Communications

Good customer service and good public relations have never been more aligned. In the age of social media, an unhappy customer has access to a digital megaphone to share their anger, and most are only too happy to use it. Involve PR in customer service messaging.

The Tale of Two Reputations

HMA Public Relations

After a recent rift with Wells Fargo while trying to make change for a larger bill, Scott breaks down the importance of customer service and an example of who is doing it right. Featured Tip for Tuesday change customer service Discount Tire Scott Hanson Wells FargoThe post The Tale of Two Reputations appeared first on HMA Public Relations.