Sat.Apr 06, 2024 - Fri.Apr 12, 2024

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Why Thought Leadership is Good Public Relations

Ronn Torossian

In the ever-changing PR arena, traditional press releases and media pitches don’t always cut it. Every day, people all swamped with info, making it crucial for brands to shine brightly and position themselves as trusted voices. Enter thought leadership, a strategic approach that lets organizations flex their industry expertise, form meaningful connections with their target […] The post Why Thought Leadership is Good Public Relations appeared first on.

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5 tips for building media relationships and ensuring coverage from a PR veteran

Agility PR Solutions

A PR professional’s responsibilities span everything from writing press releases, handling crisis communications, providing strategic recommendations and so much more, but their primary goal is to earn top-tier coverage for their clients. With that, much of a PR pro’s day is spent building relationships with media to maintain a steady stream of coverage.

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How To Integrate Digital PR with In-House PR Successfully

Prowly

The evolution of Digital PR has been quite a journey, from the early 00s days of shifty SEO link-building tactics to today’s proud industry that delivers campaigns that help get your brand front of mind and at the top of Google. Whilst an e-commerce or SEO team may fully appreciate the value of good Digital […] The post How To Integrate Digital PR with In-House PR Successfully appeared first on Prowly Blog.

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Dove’s Campaign for Real Beauty revolutionized marketing

Steve Barrett on PR

The Unilever brand’s iconic campaign turns 20 years old this week and is still influencing Dove’s communications to this day, proving that purpose and profit are not mutually exclusive.

Marketing 130
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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From start-up to PR powerhouse: Looking back at 15 years of Presspage

Presspage

How does a small Dutch company grow from a good idea into a thriving global brand within just a few years? If you ask the three founders of Presspage, Bart Verhulst, Sébastien Willems and Tim van den Tempel, they have a clear answer: offer a smart solution that caters to your customers’ needs, and find the most talented people to make it happen. Last year, the Presspage team celebrated its 15-year anniversary.

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Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros

Prowly

Refining PR strategies is key to making them successful. Even if you’re already a PR Pro. This article dives deep into advancing your media relations strategies, offering next-level essential tactics specifically designed for experienced public relations professionals. Use these tips to build stronger bonds with journalists, create press releases that really pop, and snag awesome […] The post Advancing Your Media Relations Strategy: Essential Tactics for Seasoned PR Pros appeared first on

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4 in 5 Gen Zers say multicultural and diverse communities largely shape brand preferences, along with more than half of the general population

Agility PR Solutions

Multicultural marketing has been a hugely important strategy for directly and appropriately targeting an increasingly diverse population to widen brand reach, but new research from marketing and advertising tech platform Direct Digital Holdings shows this approach goes beyond those borders. The outsized influence that multicultural and diverse communities have on the brand choices of mainstream […] The post 4 in 5 Gen Zers say multicultural and diverse communities largely shape brand prefe

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Tackling Misinformation: A Conversation With PRSA Chair-Elect Ray Day, APR

PRSay

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic here. This is a critical year in the ongoing fight against the proliferation of misinformation and disinformation. In 2024, more than 50 countries worldwide are in election cycles. According to the World Economic Forum’s Global Risks Report 2024 , disinformation is considered the world’s top risk in the next two years and the fifth global risk

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Numbers Auto Suppliers Need to Know About CES 2024

Bianchi Biz Blog

Photo: Consumer Technology Association (CTA)® CES continues to be an important venue for many automotive and vehicle technology suppliers and decision makers, according to data recently released by the Consumer Technology Association (CTA), which produces CES. “Our annual show audit proves CES is where business gets done,” said Gary Shapiro. CEO, CTA.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to Create a Comprehensive Media Report?

Prowly

If you’re overwhelmed by the sheer volume of time and effort it takes to create media reports, you’re not alone. Many PR professionals find themselves drowning in data, struggling to pull together information from a myriad of sources. What is a media monitoring report? Media monitoring report is a document that analyzes coverage received from […] The post How to Create a Comprehensive Media Report?

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4 quick steps for creating awesome video storyboards like a pro

Agility PR Solutions

High-quality videos require a planning stage where you figure out, organize, and optimize all the aspects you want to feature on the finished product. Whether it’s a movie, a YouTube show, or a branded video marketing piece, when we watch great video content, we’re looking at the result of a lengthy creative production process. And […] The post 4 quick steps for creating awesome video storyboards like a pro appeared first on Agility PR Solutions.

Video 110
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The Role of PR in Transforming Consumer Finance

5W PR

The world of financial services is experiencing a seismic shift. The old days of being defined by physical spaces and a reputation for complexity are fading. Instead, today’s consumer finance landscape is ripe with innovation, digital engagement, and a spotlight on financial literacy. At the center of this revolution is public relations, serving as a crucial connection between financial institutions and the evolving needs of consumers.

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Rethinking the role of media relationships in earned media coverage

Axia PR

The right connections will open doors for your company, but the substance remains most crucial in earning media coverage. It's common for public relations firms to emphasize their close connections with journalists as a top selling point. The idea is that leveraging personal rapport can make it easier to pitch stories and gain coverage for clients. However, many experts argue that while relationships matter, their actual influence is limited.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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16 PR Crisis Management Examples: What (Not) to Do

Prowly

For every brand under the sun, it’s inevitable that problems arise every now and then. It could be a simple typo in a marketing campaign all the way to a full-blown international scandal. Crisis management examples show that some brands handle these crises well, while others… Not so much. Today we’ll make sure you fall […] The post 16 PR Crisis Management Examples: What (Not) to Do appeared first on Prowly Blog.

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3 types of PR content that will help you reach your business goals

Agility PR Solutions

Public relations content is essential for shaping public opinions of your brand, creating brand recognition, and nurturing strong customer relationships. However, not all PR content is created equal. Understanding the various types of content is a must if you want to reach your business goals and effectively connect with your ideal customers. Let’s dive into […] The post 3 types of PR content that will help you reach your business goals appeared first on Agility PR Solutions.

Brand 106
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Finding a Boyfriend and an Internship are Kind of the Same

Culpwrit

By Ceci Edelberg At some point in my college career, I decided that junior year was the year of relationships and internships. I’ve been saying I would have a “junior-year boyfriend” and a good junior-year summer internship since I was a freshman. So far, we have been 50% successful, and my only important announcement… Continue reading Finding a Boyfriend and an Internship are Kind of the Same The post Finding a Boyfriend and an Internship are Kind of the Same appeared first on Culpwrit.

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How Motorpoint Used BuzzStream to “Drive” Over 400 Links in Year

Buzzstream

Motorpoint is the UK’s leading independent retailer of nearly new and used cars. Founded in 1998, the business has 20 stores across the UK and offers customers a multichannel car-buying experience. Over the last 18 months, the business has worked to bring more of its PR functionality in-house and reduce reliance on third parties when looking to secure coverage and links.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Coffee with a Journalist: Farrell Evans, Freelance

OnePitch

Farrell Evans is a freelance journalist covering a range of topics including business, golf, history, and race. His articles have appeared in Inc., Sports Illustrated, ESPN, Bloomberg, and others.

Sports 81
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5 strategies PR pros must know to promote sustainability in the food industry

Agility PR Solutions

In today’s world, where sustainability is no longer a buzzword but a necessity, PR professionals in the food industry face the unique challenge of melding public relations with environmental responsibility. Mastering the art of communicating green initiatives is crucial to influencing consumer behavior and steering organizations toward a more sustainable future.

Industry 102
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Do You Lead With Your #HeartFirst? Part Two

HMA Public Relations

Alison Bailin is back on the blog this week to share more nuggets of wisdom on leadership from the new book, "Heart First for Emerging Leaders" by David Grossman. Take a look!

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Social media updates: Instagram’s hashtag search changes, Facebook removes news tab and TikTok ban threats

Prohibition

In the ever-evolving landscape of social media, platforms continuously tweak features to enhance user experience and stay relevant. Recently, several major updates have captured the attention of users and marketers alike – check them out below. Instagram’s hashtag search changes One of the leading platforms for visual storytelling has revamped its hashtag search functionality.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Pitching Regional and Local vs. National Media

OnePitch

In the world of public relations, it’s no secret that tailoring your pitch rather than blasting out something generic is the best way to go. If you’re like us, you’ve probably considered a million ways to ensure your pitch is personalized to your target while also reflecting the value that your source or client can provide them.

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Why you should consider hiring a boutique PR agency—and 6 questions to ask before you hire them

Agility PR Solutions

It is no secret that hiring the right marketing and public relations firm can have a positive impact on your business. While you might be tempted to only consider hiring one of the large, well-known PR agencies, it is worth interviewing at least one smaller boutique PR agency—particularly if you are a smaller company that […] The post Why you should consider hiring a boutique PR agency—and 6 questions to ask before you hire them appeared first on Agility PR Solutions.

Agency 102
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#MediaMonday – Kylie Werner

HMA Public Relations

Happy #MediaMonday! Check out the latest feature from Kylie Werner, a reporter for Times Media Group. Discover how Kylie got her start reporting, the pitches she is looking for, her favorite stories to work on, and much more in this blog post.

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Leveraging Influencer Power For PR Success

The Hoyt Organization

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. While influencer marketing has been around for decades in the form of celebrity endorsements, social media created a new category of celebrities: social media celebrities.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Meghan Markle’s ‘soft launch’ of American Riviera Orchard jam is ‘weird strategy’ that ‘lacks authenticity’ and is ‘clear karaoke’ of King’s Duchy Originals range

Mark My Words

Daily Mail Parenting campaigner Kelly McKee Zajfen, Argentine socialite Delfina Balquier and stylist Tracy Robbins are the three to have so far posted a picture of it on Instagram. But PR guru Mark Borkowski said: ‘It’s either hubris or else very weird strategy. What’s in it? What does it taste like? There’s no story there, nothing on the back, just a label – and even that looks like it’s peeling off.’ Meghan could have found inspiration from her father-

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From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track

Agility PR Solutions

They say good help is hard to find, and they aren’t kidding. Skilled talent has become as precious as gold in today’s workplace, and if you ask workers, leaders aren’t really helping much. Looming fears of job loss—whether it be AI, inflation, poor skillsets, or damaged manager/employee relationships—has many workers on edge, resulting in subpar […] The post From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on trac

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The Two Wars and us in The Middle.

Maxim Behar

I'm not sure how many of you realize, but we've been caught between two wars for months. And we don't know which one is scarier. No, I don't mean the one in Ukraine, but the other one – in the Middle East. The real "military" wars may be more, but none of us here, in the small and baffled Bulgaria, cares about what's happening even a hundred kilometers from our borders.

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