Ronn Torossian

JANUARY 23, 2024

Back in the day, public relations meant press releases, stuffy press conferences, and companies hoping that their messages wouldn’t get lost in the stack of newspapers on the consumer’s doorstep. However, those days are long gone, and right now, things are quite different.

Social Media 221

Social Media Publicity Newspapers Media 221

ImPRessions - Crenshaw Communications

MAY 10, 2021

Although the number of local news outlets — particularly newspapers — has declined over the past several years, local media still offers clout. Once you have established that it’s appropriate to target local media, determine what type of outlet is best – TV, newspapers, or radio. for example, or simply not respond.

Local 292

Local How To Newspapers Pitching 292

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 192

Handbook Publicity Newspapers Television 192

Ronn Torossian

AUGUST 20, 2021

Media coverage is different from commercials and ads because it means the company being featured in a newspaper, a magazine, or even on TV or radio positions the company […]. The post How to Brainstorm Ideas for your PR Campaign appeared first on.

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How To Radio Newspapers Company 195

Communications Conversations

JANUARY 8, 2021

newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day. Locally, here in Minnesota, we’ve seen a number of community newspapers close just this year. Paul Pioneer Press recently, you can see that newspaper is on its last legs.

Newspapers 179

Newspapers Local Consumer YouTube 179

Deirdre Breakenridge

APRIL 23, 2019

Whether it is a newspaper, magazine, television channel, online publication, etc., When working with the media, there really are no guarantees, and public relations professionals must know the potential benefits and consequences of that.

Infographics 299

Infographics Journalism Television Education 299

Stephen Waddington

FEBRUARY 16, 2020

Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. Don’t buy or share content from mainstream newspapers without checking facts, consider the individual(s) involved and be discerning in your use of social media such as Facebook and Twitter. What can you do?

Media 193

Media Newspapers Government Social Media 193

Deirdre Breakenridge

OCTOBER 5, 2016

At the same time, we’ll discuss how, as communication professionals, we approach news today, which has changed from neatly packaged/key sound bites that fit newspaper coverage, radio and TV to the 24/7 nature of social media, always on with no breaks.

Twitter 293

Twitter Community Ethics Radio 293

Communications Conversations

SEPTEMBER 29, 2020

Supporting stat: According to the study by Felix Simon and Lucas Graves, more than two-thirds of leading newspapers (69%) across the EU and US were operating some kind of online paywall as of 2019, a trend that has increased since 2017 according to the researchers, with the US seeing an increase from 60% to 76%. Newspapers are struggling.

Journalism 195

Journalism Trends Industry Newspapers 195

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Does the headline grab attention? If not, it probably needs some work.

Writing 258

Writing Newspapers Retail Groups 258

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Of course, it’s still possible to be published on the opinion page of a prestigious national newspaper, but the topic must have broad national or international relevance. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies.

B2B 319

B2B Company SMB Automotive 319

Cision

APRIL 25, 2017

The AP’s ramped-up fact-checking efforts have gotten good responses from its customers – local and national newspapers, broadcast news stations, and other news organizations alike – who have responded by adding fact-checking tactics into their own day-to-day efforts.

Facebook 303

Facebook Newspapers Local Crisis 303

Agility PR Solutions

JUNE 6, 2021

Your 10-minute interview with a newspaper reporter is reflected in one paraphrased paragraph—and maybe the inclusion of a statistic you provided. […]. Except for formats such as newsmagazines, long-form journalism, and some podcasts, most media interviews—and the articles or news segments that follow—are quick hits.

Interviews 163

Interviews Newspapers Media Journalism 163

PRSay

AUGUST 11, 2021

When it comes to realizing the value of media relations, Op-Ed columns in newspapers are the gold standard. I cannot stress enough the importance of writing to the correct length as prescribed by the newspaper,” Yost says. With fewer newsrooms and journalists, media placements are more difficult and, therefore, more valuable.

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Media Relations Trends Media Newspapers 197

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. We all do, but it’s wrong to link the entire change in the media industry to the PR profession.

Publicity 148

Publicity Newspapers Journalism Energy 148

ImPRessions - Crenshaw Communications

MARCH 18, 2022

For example, a media alert can be sent to the local broadcast outlets, weekly magazines and daily newspapers. . Or, it may well be a local announcement, or a highly visual one, so plan accordingly.

Media 296

Media Local Product Launch Newspapers 296

PR for Anyone

MARCH 24, 2020

The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast. For more information, go to www.3StepstoPRSuccess.com

Publicity 331

Publicity Television Local Pitching 331

Agility PR Solutions

APRIL 28, 2022

For several years before entering the PR business, I was a reporter and editor at several New York City newspapers and wire services. It was because of my experience during my journalism days that I differed on my approach to handling a PR crisis when I joined the PR business. Because of my out of […].

Crisis 157

Crisis Newspapers Journalism Report 157

The Resolution Blog

JULY 8, 2022

Having started journalism at just 10 years old; helping at a local newspaper network that her family managed, Donna progressed & became a global journalist for Reuters and the BBC. In this episode I interview Donna Loughlin, she is the founder & owner of PR firm LMGPR and host of podcast ‘Before It Happened. It was when […].

Newspapers 156

Newspapers Journalism Local Interviews 156

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Recently, we sent out a pitch offering our client LiveIntent , to discuss the importance of local newspapers and their email newsletters amid changes due to COVID-19. There’s not a single, breaking story to react to, but rather a steady stream of developments in the category that makes it a natural trend for commentary and content.

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Pitching Case Study Leadership Data 333

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. The concept of “fake news” is anything but novel.

Google 225

Google Facebook Wikipedia Engineering 225

Agility PR Solutions

FEBRUARY 13, 2019

Dozens of local journalists at Gannett newspapers across the country. More than 1,000 journalists lost their jobs recently as Verizon Media, BuzzFeed and Gannett announced deep cuts to their newsrooms. HuffPost’s entire Opinion section. The national desk at BuzzFeed. It’s a blow to journalism and a shame for the reporters who lost […].

Publicity 150

Publicity Newspapers Media Journalism 150

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine.

Media 199

Media Newspapers Google Energy 199

Ronn Torossian

MARCH 9, 2015

Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. In the 1920s, headlines for press releases were in the style of radio broadcasts. The post State of the Press Release in 2015 appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Radio 150

Radio Newspapers Agency Blogging 150

ImPRessions - Crenshaw Communications

MARCH 7, 2018

In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations.

Corporate 189

Corporate Newspapers Government Company 189

Agility PR Solutions

JULY 30, 2023

Prior to jumping to the PR side of the fence from the newspaper wall, I was a reporter and editor at New York City dailies and wire services.

Newspapers 147

Newspapers How To Media Pitching 147

PR for Anyone

OCTOBER 11, 2021

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. One important thing to note is the media calendar. Here are a few ideas to get you started. A simple Google search can help you find more.

Real Estate 221

Real Estate Pitching How To Television 221

PR for Anyone

JUNE 16, 2020

What would you want to read in a magazine or newspaper? “Put yourself in your reader's place.” - Christina Daves (03:06-03:11) When you get an email or read a story, what are the stories you'd like to hear about? What would you want to watch on television? The art of storytelling is more about showing rather than just telling.

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Storytelling Television Newspapers Writing 208

Communications Conversations

JUNE 15, 2021

In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. And, the stats tell us most people aren’t inclined to pay for a lot of these newspaper or media subscriptions. And, it’s not just the New York Times’ of the world either.

Media 179

Media Newspapers SEO Local 179

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle.

Writing 294

Writing Journalism Pitching Guidelines 294

PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. That means that in January you are pitching stories for May or June editions. Also, if you are trying to land your product in a holiday gift guide, that needs to be submitted in June. Regional publications are two months out.

Publicity 246

Publicity Pitching Television Newspapers 246

Sword and the Script

MAY 19, 2020

If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Because so many journalists are on the platform.

Media Relations 198

Media Relations Twitter Media Survey 198

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 95

Local Newspapers Journalism Radio 95

ImPRessions - Crenshaw Communications

FEBRUARY 26, 2018

Then, over the weekend, KFC cooked up a masterful ad that ran in two UK daily newspapers. It also put up a webpage so that UK customers could access updates about stores in their areas. Created by ad agency Mother, it’s extraordinary for a few reasons. First, when is the last time you saw a major brand scramble its own logo?

Crisis 189

Crisis Reputation Newspapers Creativity 189

Onclusive

FEBRUARY 22, 2018

I also suggest when sharing earned media content on social media to keep the status short … nobody wants to read several paragraphs to set up a one minute news clip or newspaper mention! I encourage my clients to not get lost in the weeds about issues they are dealing with, but to focus on the goal and what they want people to know.

Interviews 284

Interviews Radio Small Business Pitching 284

HMA Public Relations

FEBRUARY 5, 2024

This feature comes to us from Lee Shappell, the current editor of the Tempe Tribune, the city’s original newspaper that made its return to print and online over the weekend. Happy #MediaMonday! Meet Lee and learn more about his experiences in the media and return to the Tempe Tribune in this post.

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Newspapers Print Meeting Media 117