Small Market Newspapers – More Than You Think

HMA Public Relations

newspapers, a large majority have a circulation of less than 50,000! Long live small market newspapers! The post Small Market Newspapers – More Than You Think appeared first on HMA Public Relations. Of the more than 7,000 daily/weekly U.S.

John Oliver and the future of newspapers

Media Bullseye

Earlier this month, John Oliver highlighted the plight of newspapers in a 19-minute soliloquy that focused on how important newspapers are—and he also made some fun of the industry’s attempts to address declining subscription rates.

Trending Sources

The Chicago Sun-Times’s Strategy May Save Newspapers

The Stalwart Blog

Regardless of your political leanings, this strategy of "don't be everything to everyone" could stand as a model for other newspapers to follow. . While understandable, this strategy will only accelerate the demise of newspapers.

Newspaper SOS: Why print publications are in desperate need of PR

PR Daily

In my last newsroom, working for Ohio’s largest newspaper, I didn’t have my own desk. Imagine my surprise when I reported for work in public relations, having leaped from the unfolding train wreck that is newspaper journalism after 30 rewarding years.

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Will Television Follow Newspapers’ Fate?

Flatiron Communications

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.”

PR 101: How to Pitch The New York Times

Cision

There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. If there’s one newspaper subscription to have as a useful pitching resource, it’s The New York Times.

Should you feel ashamed for reading the hard copy newspaper?

Communications Conversations

Every so often, I’ll see it in one of my social feeds: That comment or remark from a friend, colleague or industry person taking jabs at the hard copy newspaper and those that read it. I still love my hard copy newspaper. Now, I know the print newspaper has its downsides.

The Joy a Newspaper Brings

Waxing UnLyrical

When my husband went out a short while ago to get the newspaper (yes, we still get one newspaper delivered), he also brought in a box that had apparently been waiting for me on our doorstep since last evening. The newspapers themselves took rather a circuitous route to get to me.

As newspaper criticism fades, YouTube video essay flourish

PR Daily

This is similar to a critic’s review in a newspaper or magazine column. He’s raised $2,400 per video on Patreon , which—given that he produces about one video per week—means he’s pulling in more than most newspaper film critics, too.

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest.

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Is This the Future of Newspaper Video?

Ishmael's Corner

Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. And for good reason. The inverted pyramid still figures prominently in J schools across the country.

The State of the News Media 2015

Journalistics

The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Conditions are favorable for the comeback of the daily newspaper

Communications Conversations

For years, every time I make a comment about how my wife and I subscribe to and read the daily newspaper, I always get a smattering of comments like “They still have daily newspapers?” Newspapers (by and large) don’t contain inaccurate information.

PR 101: Five Tips for Pitching USA Today

Cision

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. However, if a newswire, major national show or newspaper already has the story, a USA Today reporter is unlikely to be interested, so be up front when the pitch is being sent to multiple outlets or journalists.

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Who killed the newspaper critic?

Mark My Words

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. With the internet we no longer have a choice of 5 or 6 critical voices but thousands, each catering with expert knowledge and passion for niches that a selective newspaper wouldn’t deign to cover. Once upon a time newspapers -and critics like Jack Tinker- had both.

Can Newspapers Tip The Scales on Scalia?

Flatiron Communications

This follows on the heels of Michael Wolff’s depressing assessment of not just legacy print media In a piece titled “Print’s dead — but so is digital” (for USA Today !): “In the past six years the print newspaper business in the U.S.

Newspapers Getting Their Game On

Flatiron Communications

The post Newspapers Getting Their Game On appeared first on Flatiron Communications LLC. A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws.

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State of the Press Release in 2015

Ron Torossian

Press Releases Then and Now Here’s a headline from October 1929 from a Brooklyn Daily Eagle NY newspaper: “Wall Street In Panic [.]. One reason press releases have changed in 2015 is that public relations and the public has changed.

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What the Hell Does the PR Guy Know About Journalism (Take 3)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I enjoy studying journalism. When it comes to business communications, journalists are the masters at storytelling.

Mirror mirror on the wall, is this not the death of newspapers after all?

PR in High Definition

The death of print media has been speculated for years now, but Trinity Mirror is taking a punt and unveiling a new Monday-to-Friday newspaper, The New Day, from 29 February. The post Mirror mirror on the wall, is this not the death of newspapers after all? appeared first on Firefly Communications. Blog News PR Industry news PR Points of view Traditional PR

Man Bites Dog: Newspapers Outlive Themselves, Blissful Ignorance Becomes Artform

Bad Pitch Blog

2001 blogs HTML Laermer.com New York Times Op-Ed Slow Death of Newspapers Trombones Willful Ignorance News came last week that the Old Grey Lady is starting an Instant Op-Ed feature online.

3 ways you can prepare for a public relations crisis

Axia PR

Lately you can’t turn on the television, log in to social media or pick up a newspaper without noticing a company’s public relations crisis unfolding. Planning proactively for potential crises with 3 key strategies. We have all seen what happens when a company isn’t prepared for an unexpected situation. It spirals out of control and creates a media storm of negativity.

5 Tips to a Successful PR Pitch

Cision

Dreaming of a major website or newspaper writing about your brand? Instead, cozy up to reporters who write for your local newspaper. You won’t get there unless you learn how to pitch journalists with your story.

Why Training Your Employees on Personal Branding is Good PR

Marketwired

If you wanted to build your brand, it required an individual to get coverage in a newspaper, speak at a conference, or take part in a networking event. [By Jason Mollica] . Personal branding has been considered a topic of debate since the advent of social media.

The Inc. 500/5000 list recognized your company, now what?

Axia PR

Often when a company receives an award from a media outlet, other competing news outlets may not write about the recognition, especially local awards from a business journal or newspaper. 5 ways to promote your award. Congratulations! Your company made it to the Inc. 500/5000 list. It’s a well-deserved accomplishment that shows your company’s growth over the past three years. Now comes the fun part of promoting your recognition and award. Many companies don’t know where to start.

10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Will Media Coverage Hinder Your Credibility in a Fake News World?

Stern + Associates

If a media outlet like The New York Times – generally regarded as the most well-read and influential newspaper with more than 100 years of award-winning journalism[1] – can be called. The post Will Media Coverage Hinder Your Credibility in a Fake News World? appeared first on Stern Strategy Group. Marketing/PR Strategy Media Relations Thought Leadership credibility fake news media strategy reputation

Time Machine Takes Us Back to When The New York Times Launched a Website

Ishmael's Corner

Digital Journalism New York Times business communications digital publishing digital storytelling new york times launches website new york times online NY Times introduces website NYT launches website NYT online online media properties online newspapers Peter Lewis NYTThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Earlier this year, The New York Times celebrated the 20-year anniversary of its website.

Landing Page Design: Rules of Thumb Your Boss Expects You to Know

Polaris

Above the fold” comes from the newspaper business and refers to the top half of a broadsheet newspaper—basically the most important news of the day.

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5 Tips to Pitching Success – When PR Stands for “Personal” Relations

PR Expanded

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching Kit: Cision’s 2016 Holiday Gift Guide PR Kit

Cision

Major lifestyle magazines and newspapers publish holiday gift guides to make it easy for shoppers to find the perfect gift. ” Using Cision’s media database , we researched the holiday gift guide schedules of some of the biggest lifestyle magazines and newspapers.

PR execs have the sixth-most-stressful job in America

PR Daily

Also on the list are newspaper reporters, at No. Here’s CareerCast’s explanation: “Jobs such as public relations executive, newspaper reporter and event coordinator are among the most stressful because of tight deadlines and scrutiny in the public eye.”. Newspaper reporter (46.75).

Online Newsrooms: the Secret Sauce for Media Relations

The Proactive Report

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.”

The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

PR Expanded

The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals.

Improve Your Public Relations Writing With These Tips

ImPRessions - Crenshaw Communications

Writing for public relations differs from other types like newspaper, magazine, essay or novel writing: The main purpose is to gain positive exposure, or get a message across to the public. by guest writer Ron Stein.

3 Ways to Revamp Your Media Relations Tactics

Stern + Associates

Did you know 2015 was the worst year for the newspaper sector since the Depression? Today’s children will likely never understand the meaning of “hot off the presses.” ” Social media. The post 3 Ways to Revamp Your Media Relations Tactics appeared first on Stern Strategy Group. Media Relations Public Relations/Communications Social Media data editing Journalism Video

Media Bullseye Roundtable 2016.11 with Paul Gillin

Media Bullseye

As always, we cover 3 topics in 30 minutes or less: The future of the newspaper industry, spurred by a 19-minute segment on John Oliver’s HBO show over the weekend. Since Paul started the website Newspaper Death Watch nearly a decade ago, he’s a great guest to cover this topic.).

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How We Won a PIZZA AsiaOne’s Hearts

The Hoffman Agency

AsiaOne is a complimentary news and lifestyle content portal that aggregates content from all Singapore Press Holdings newspapers, magazines and online platforms, as well as external content partners. By Adam Rahim , Shermaine Loo and Tiara Chew.

5 Ways to Reimagine the Press Release

Cision

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management.

10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5 European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor.