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This Week in PR Ethics (2/2/23): Non-Competes, Bribes, AI, and Guerilla Marketing Ethics

Ethical Voices

This week the communications ethics issues spanned a wide variety of topics from non-competes, to stupid PR people, to ethics developments with AI and the 16 th Anniversary of one of the dumbest guerilla marketing stunts of all time. Are non-competes ethical? This was the big news last week, but I am just getting to it now.

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Maxim Behar was Re-elected Member of BBLF Management Board

Maxim Behar

The Forum now unites more than 120 leading Bulgarian and foreign companies and is part of the International Business Leaders Forum. He served as its Chairman for two terms from 2001 to 2007 and then Vice-Chairman for two more terms. Behar was one of the founders of the Forum and a member of the Board since 1997.

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Maxim Behar was re-elected member of BBLF Management Board

Maxim Behar

He was its Chairman for two mandates from 2001 to 2007, and then Vice-President for two more mandates. Maxim Behar is also an honorary member of BBLF, officially announced in 2007 for his outstanding contribution to the establishment of the Forum as a leading organization in the field of ethical business and corporate social responsibility.

Ethics 52
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The Halo Effect: Why Attractiveness Matters in PR

Doctor Spin

The Halo Effect is intriguing—and ethically challenging in PR. Physically attractive individuals tend to be rated more favourably in terms of personality traits, a principle that can be applied in choosing brand ambassadors or public figures representing a company. Source: Applied Economics Letters 4 Grote, K., & Matheson, V.

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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

The lockdowns during the COVID-19 pandemic changed their social behavior and interactions, and the great recession between 2007 and 2009 impacted their views of money and fiscal responsibility. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials.

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Celebrating the human influence in reputation shaping

PR in High Definition

There’s an overall mix of curiosity around how AI can help companies, fears about it negatively impacting jobs, and pressure to regulate it as it grows more knowledgeable. Because AI lacks the aforementioned soft skills, its inability to think critically or creatively generates concerns surrounding ethics.

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Unlocking the strategic potential of internal communications

Wadds Inc.

Prof Dr Shannon Bowen identified five situations where management calls on the expertise of public relations practitioners, including an organisational crisis, ethical dilemma and issues high on the media agenda. The ECM has been conducted annually since 2007 and is the largest of its kind worldwide.