5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Ways to Revitalize Your Instagram Feed

Flack Me

Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

3 Digital Tools That Improve PR

The Proactive Report

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. PR Fish Bowl public relations corporate communications PR lessons PR movies PR toolsAlmost Famous (2000) — Media Relations.

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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools.

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5 Quick Tips and Tools for Today’s PR Professional


One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role.

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Social Tools Summit Cheat Sheet

Flack's Revenge

There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). The tweets feature tons of great advice, links to resources, running commentary on the day’s activities – and of course lots of social tools talk.

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See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The post See You at Social Tools Summit Next Week appeared first on.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. Scoro is one of a handful of digital event management tools designed to take some of the agita out of event management.

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Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools.

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Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Sendible supports over 20 platforms and boasts a sophisticated prospecting tool to help connect to and convert leads.

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#CreativePR: Tools That Give You An Edge


Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. Which are the proper tools for you?

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5 New Social Media Tools That You Should Know About


There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. And the job search feature should be a helpful tool for professional seeking a transition.

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10 Image and Video Tools for PR Pros

Solo PR Pro

Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly.

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Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. The post Off to the Social Tools Summit appeared first on.

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See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. The post See You at Social Tools Summit Boston in 2 Weeks appeared first on.

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The Latest & Greatest Social Media & Marketing Tools


It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools.

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Tool of the Month – WhatTheFont

PR in High Definition

WhatTheFont is a tool that helps solve your font-searching woes. The tool is also available as an app, meaning you can find fonts whilst you’re on the move – no more frantic Google searching when you see a cool font on a tube advert! The post Tool of the Month – WhatTheFont appeared first on Firefly Communications. Blog PR tools PR tips PR tool

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Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. You do need tech tools to monitor and analyze conversations so that you understand your audience, create personas and find topics of interest for your content. PR strategy tech tools

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Tool of the Month – OpenRefine

PR in High Definition

One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies. Our favourite and henceforth our Tool of the Month has got to be OpenRefine. With OpenRefine, the tool can pick up these inconsistencies in the file, so you have a fully reliable dataset ready to crunch. The post Tool of the Month – OpenRefine appeared first on Firefly Communications.

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Tool of the Month – WhatDoTheyKnow?

PR in High Definition

The post Tool of the Month – WhatDoTheyKnow? Blog PR tools European PR FOI freedom of information PR PR agency research tool of the month WhatDoTheyKnowFreedom of Information requests – anyone can ask to access information recorded by public organisations and they’re a great way to gather new research, garner interesting industry insight and tap into business and consumer sentiment. All with no need to fork out on commissioning your own study.

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3 Ways to Improve Your Content With the Right Tools


There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools. Ian suggested nine different tools to complement your content efforts, including Inbound Writer , Ahrefs and Buzzsomo. The Internet is overloaded with content.

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4 Ways Analytics Tools Improve PR


So how can PR Analytics tools help? Retain and Win Clients – when an agency uses a PR Analytics tool to monitor campaign success, it’s much easier to point to ROI and build case studies quickly. Too many times we see PR teams who think that just buying a tool is enough – it isn’t.

Tools of the Trade: PR Measurement

Media Bullseye

Any mention of PR measurement tools is eagerly followed and responded to—particularly any conversation about free or low-cost tools. First, let’s get one thing out of the way: tools aren’t ever going to make measurement completely effortless. Free Tools.

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Attribution: The Most Valuable Tool PR Pros Aren’t Using


Select and secure tools: Find the solution that helps you achieve your unique business goals and keeps you on budget. Execute: Create a timeline to assign task owners, train team members, and integrate the tools into your systems.

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Make Your Website a Tool to Grow Your Business

The Proactive Report

That way you can work with your web designer and create an effective tool that will get real business results. The post Make Your Website a Tool to Grow Your Business appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. There are 28.8

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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! A tool stack for PESO (paid, earned, shared, owned) structured PR Gini Dietrich from Spin Sucks explores the notion of not having a universal financial value in PR and how a stack of tools can get to a valuable ROI.

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. b2b content marketing B2B Tools

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10 free tools for creating infographics, images and more

PR Daily

There are many paid tools that brand managers can use to produce images, infographics and videos—and some organizations and agencies employ designers or design teams—but there are also several resources available to communicators with a limited budget but big aspirations.

5 Problems the Right Content Marketing Tools Can Solve


Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

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Tool of the Month: LinkedIn

PR in High Definition

Usually our tool of the month is something that you might not have come across before, but this month we want to look at some of the new – or hidden – functionality that you might not have come across in the professional social network, LinkedIn. Secondly, LinkedIn recently launched its Website Demographics tool, which allows site owners to see the demographics of their web visitors. The post Tool of the Month: LinkedIn appeared first on Firefly Communications.

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The perfect tool for your PR masterplan

PR in High Definition

Here at Firefly, we’ve used a variety of scrapbook and notebook tools to keep track of campaigns, ideas and general goings-on. But we’ve never found one single tool with the functionality to make us feel like Michael Schofield in Prison Break and help us create our evil genius master plan.

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5 Data Visualization Tools That Anyone Can Use


More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you.

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Embracing Language as a Storytelling Tool for PR in 2018


This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

Top 10 PR Tools to Help You Get Things Done and Take it Easy


Luckily, technology along with PR are moving forward, and you may choose from a whole range of different tools to help you make your work more efficient—so, after hours, you can move on to doing whatever relaxes you. Public Relations events PR social media monitoring tools

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NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

If you’ve ever used the mail merge function in Word and Excel, or the personalization features of a conventional email marketing tool (i.e. There’s Chrome plugin called Ghostery that will show you just how many tracking tools – easily dozens and often more on sites by major publishers.

PR Measurement – New Tools and New Skills

The Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite.

6 best SEO tools for marketing newbies

PR Daily

You might be familiar with some of these terms and tools already, but if not, here’s how you can dig in. Here are the tools you will need to maximize your SEO: 1. One of the first tools in your arsenal should be Google Analytics. Google Webmaster Tools.

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The new marketing tool: Personal Branding

Public Relations Sydney

The post The new marketing tool: Personal Branding appeared first on Public Relations Sydney. Marketing tips PR tips Thought leadership marketing tool personal brandingIn today’s competitive environment, personal branding is critical if you want to be seen as a leader in your field.

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