8 Free Tools Every PR Pro Should Know About in 2019

Flack Me

Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.

Why and How to Send Effective Press Releases

Flack Me

Here's guidance on the proper way to compose and use this much-maligned tool Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Ways to Revitalize Your Instagram Feed

Flack Me

Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool?

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A Few of Our Favorite Tools for Journalists and Bloggers


We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier. Media Blog

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5 Recommended Reputation Management Tools

Landis PR

Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. If you’ve found a tool that does a decent job with sentiment, please list that in the comments.

The Best Free Tools to Monitor Hashtag Performance


Check our list of top tools to monitor hashtag performance. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog. Some of them are completely free, some offer a free trial.

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10 tools PR pros have turned to in 2021

PR Daily

While there are no silver bullets for PR success, a handy tool or piece of technology can streamline and strengthen your workflow. We’ve been asking PR pros all year what new tools are making a positive difference in their lives, and the responses have been all over the map.

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How to build your PR Tool Stack

Stephen Waddington

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. Tools serve two purposes in PR. The influencer marketing tool market is burgeoning. tools

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14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools. Half the fun of this event is learning about new solutions and the favored tools of attendees – I always take careful notes. The post Social Tools Summit Wrap appeared first on.

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Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. Although some complain that there are too many tools, and it is hard to understand and navigate all the options, these are exactly the reasons that I found the day to be so useful.

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Best Media Relations Tools: The 2021 List


With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. The post Best Media Relations Tools: The 2021 List appeared first on Prowly Magazine. Magazine PR Tools Productivity

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Most Powerful Free SEO Tools


Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Struggling to determine what keywords to use in tools like AdWords? We mentioned Google Analytics before, but this is an imperative tool for any successful Website and brand. Google Webmaster Tools + Bing Webmaster Tools.

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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Q4 pushes event hosting tool for investor relations.

Tech Tools Every PR Professional Needs To Succeed

ImPRessions - Crenshaw Communications

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients.

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Social Tools Summit Cheat Sheet

Flack's Revenge

There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). The tweets feature tons of great advice, links to resources, running commentary on the day’s activities – and of course lots of social tools talk. Also, see Red Javelin’s 8 Social media Takeaways from the Social Tools Summit 2016 – Boston. The post Social Tools Summit Cheat Sheet appeared first on. Seven sessions.

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5 Quick Tips and Tools for Today’s PR Professional


One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. Industry Insights & Trends media relations PR advice PR tip PR tips PR tools

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In modern reputation management, brand journalism is an essential tool

PR Daily

The post In modern reputation management, brand journalism is an essential tool appeared first on PR Daily. How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation.

Political PR: Strategies and Tools for Political & Election Campaigns


The post Political PR: Strategies and Tools for Political & Election Campaigns appeared first on Prowly Magazine. Ok, here’s your mission.

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Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. The post Off to the Social Tools Summit appeared first on. Events Social Media Tech content marketing social media Social Tools SummitNeal Schaffer invited me to participate awhile back, and I jumped at the opportunity as I new that he and his team would put together a great event.

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Three best social listening tools

Axia PR

In 2021, the use of social listening tools is increasing because more brands are turning to social media for customer insights. Because of this, it’s important to use the best social listening tools. What to look for and why it matters.

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7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless.

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The best free and paid media monitoring tools for PR coverage

The Resolution Blog

The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook. CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase.

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Why podcasts might be crucial retention tools

PR Daily

The easy access of a modern podcast tool would allow your employees to download, rewind, pause, and share your learning material, giving them the opportunity to always revisit their training. Private podcasts are one of many communication tools that enable a flexible workplace.

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12 best social media listening tools for tracking brand mentions


Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. PR Fish Bowl public relations corporate communications PR lessons PR movies PR toolsAlmost Famous (2000) — Media Relations. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece.

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29 ways to use your social listening tool: top benefits for your brand


Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring

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5 Solo PR Pros Share The Top Tools They Use on a Daily Basis

Solo PR Pro

5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. As a solo public relations professional, there are several tools I can’t live without! What are your favorite tools?

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Social Proof: The Most Effective Marketing Tool

Ronn Torossian

One of the most effective tools in the e-commerce marketing toolbox, social proof has the […]. The post Social Proof: The Most Effective Marketing Tool appeared first on. Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof.

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All the absolutely awesome PR tools for communications professionals

Stuart Bruce

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8 of the best social media competitor analysis tools for 2021 (+3 new)


Over the last few months, we've tried dozens of competitor analysis tools, until we finally settled on a few that we use regularly. This post is a selection of free or affordable competitor research and analysis tools that keep giving us the best insights for growth

10 best social media tools for 2021


This is a list of best social media tools for 2021. Whether you're in for some social listening, need a hand with scheduling, or look for a nice design tool - you will find something suitable on our list

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3 Digital Tools That Improve PR

The Proactive Report

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now. The post 3 Digital Tools That Improve PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

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How To Use Tech Tools to Improve Your Content


Tech tools make me seem like a better writer than I am. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore). What I want to do in this post is examine tech tools that improve different dimensions of your writing. Some of these tools may help make your writing better, with little additional work by you.

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The AI tool chasm in PR

Stephen Waddington

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. tools

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5 best online survey tools and why marketers need them


The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

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