Onclusive

NOVEMBER 4, 2021

PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. The post PESTLE analysis: a new tool for your PR toolkit appeared first on Onclusive. What is PESTLE analysis?

Analysis 370

Analysis Tools Reputation Corporate 370

Agility PR Solutions

SEPTEMBER 18, 2023

They’re using AI-powered tools to write job descriptions. What use cases can […] The post The pros and cons of using AI tools for PR and media relations appeared first on Agility PR Solutions. They’re using artificial intelligence to personalize marketing campaigns. They’re using artificial intelligence to score leads.

Media Relations 187

Media Relations Tools Media Publicity 187

Prowly

SEPTEMBER 27, 2023

PR specialists are already using AI for tasks such as: Idea Generation Press Release Creation PR Research PR Reporting PR Monitoring Despite the potential risks of these tools such as accuracy […] The post 10 Best AI Tools for Public Relations in 2023 appeared first on Prowly Magazine.

Publicity 104

Publicity Tools Survey Report 104

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. While Google is a default monitoring tool for many agencies, it can be time-consuming, and it often misses coverage.

Tools 239

Tools Radio Pitching Social Media 239

Cision

AUGUST 26, 2021

We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier.

Tools 317

Tools Writing Media Blogging 317

ImPRessions - Crenshaw Communications

JULY 14, 2020

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. SimilarWeb is a great way to showcase the full power of your PR operation.

Tools 295

Tools Survey Communications Software 295

Agility PR Solutions

AUGUST 16, 2023

When you’re positioned better, or people recognize your brand due to high visibility (they’ve encountered your pages while browsing the niche), they’ll start with a higher […] The post PR tools head-to-head: Webflow SEO vs. WordPress SEO appeared first on Agility PR Solutions.

SEO 140

SEO Tools Google Brand 140

Brand24

FEBRUARY 12, 2021

Check our list of top tools to monitor hashtag performance. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog. Some of them are completely free, some offer a free trial.

Tools 218

Tools Blogging How To Social Media 218

Prowly

DECEMBER 6, 2021

You know that old line about having “the right tool for the job”, right? PR pros also have their favorite go-to tools for helping with various aspects of their jobs. The post Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

Tools 197

Tools 197

Stephen Waddington

NOVEMBER 26, 2020

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. This discussion about the use of tools in public relations is a timely reflection about what we’ve learnt and how we move forward. Tools serve two purposes in PR.

Tools 175

Tools How To Agency SEO 175

Agility PR Solutions

NOVEMBER 2, 2023

It comes with the most exciting features and AI tools that help a person make dramatic transformations. In this […] The post Content Marketing Tools: What You Need to Know About CapCut Creative Suite appeared first on Agility PR Solutions.

Content Marketing 85

Content Marketing Creativity Tools Marketing 85

Prowly

JANUARY 14, 2021

With the endless number of PR tools & software available, it’s easy to get confused and even frustrated trying to figure out which tools are best for your PR needs—or if you even need them at all. There is a long-standing joke in the PR industry that the most popular tool is Excel. It isn’t […].

Tools 138

Tools Software Industry 138

Agility PR Solutions

SEPTEMBER 30, 2022

As a PR agency, it is essential to use the right communication tool to deliver the intended message to your target audience. In addition to everyday communication, if you want to level up your crisis communications, the right tool will also help. Using the latest technology and features, you can keep your clients and the […].

Agency 170

Agency Communications Tools Crisis Communications 170

Agility PR Solutions

SEPTEMBER 7, 2022

Public relations practitioners today need tools that are strategic and analytical. The post 11 must-have tools and resources for a PR professional appeared first on Agility PR Solutions. Here is a look at some of the best PR must-haves out there today. Social media management platform Social media is mandatory […].

Resources 172

Resources Tools Social Media Analytics 172

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. There has been an explosion of tools based on large language models since the launch of ChatGPT by OpenAI in November last year.

Tools 86

Tools Pitching Publicity Community 86

Agility PR Solutions

MAY 17, 2023

Business analytics tools can take your digital marketing strategies to the next level. With insights into customer behavior, you can tap into valuable information that allows you to optimize campaigns, create targeted content and measure success.

Analytics 154

Analytics Tools Marketing How To 154

The Resolution Blog

MARCH 22, 2021

The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […].

Media 245

Media Tools Data Blogging 245

Agility PR Solutions

APRIL 4, 2022

If you find yourself struggling with how to improve ROI, here are some helpful tools you should try. Security tools Cybersecurity should be a […]. The post 5 tech tools to help your company’s PR strategies appeared first on Agility PR Solutions.

Tools 161

Tools Strategy Marketing Company 161

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. 47] Image: DALLE The post Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no.

Analysis 148

Analysis Tools Ethics Pitching 148

Stern + Associates

OCTOBER 24, 2023

Using vivid examples of real-world applications of AI, he shows businesses and organizations how they can understand – and even increase – their risk tolerance with AI, so they can take advantage of these tools for themselves. The post The Undeniable Allure of Fun: A New Tool to Nudge Behavior appeared first on Stern Strategy Group.

Tools 127

Tools Strategy Employee Government 127

Prowly

OCTOBER 13, 2021

The post Political PR: Strategies and Tools for Political & Election Campaigns appeared first on Prowly Magazine. You need to get attention for your client by making the right contacts in the media and manage your conversations with them so that you know who’s interested in learning more, who’s not, and who might be.

Tools 197

Tools Strategy Media Trends 197

ReimaginePR

JULY 25, 2018

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Struggling to determine what keywords to use in tools like AdWords?

SEO 211

SEO Tools Google Engineering 211

NewsWhip

MAY 4, 2023

With this in mind, we have compiled a list of essential tools that can help others combat misinformation in 2023. The best tools for tracking misinformation 1. NewsWhip NewsWhip is a real-time media monitoring tool that allows users to track narratives across the internet.

Resources 78

Resources Tools Media Publicity 78

Prowly

OCTOBER 21, 2022

Get a group of PR professionals together in a room and it takes only minutes for a conversation to break out about the frustrating daily PR challenges they face and the latest digital PR tools they’ve been hearing about. The post How to Use PR Tools to Solve Any PR Challenge appeared first on Prowly Magazine.

Tools 104

Tools Digital PR How To Groups 104

Onclusive

MARCH 8, 2017

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. From handy email add-ons for media relations to […].

Tools 273

Tools Media Relations Media Communications 273

Stephen Waddington

JUNE 16, 2022

The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice. The CIPR's #AIinPR Panel has launched a crowdsourced project to characterise the AI tool market in public relations. The project builds on previous work by the CIPR in this area.

Tools 104

Tools Analysis Publicity Writing 104

Prowly

SEPTEMBER 8, 2021

With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. The post Best Media Relations Tools: The 2021 List appeared first on Prowly Magazine. Sorry to ruin the surprise ending, but it’s a fact. In […].

Media Relations 104

Media Relations Media Tools Software 104

Agility PR Solutions

FEBRUARY 26, 2023

Every word of this piece was thought of, written down, and edited by an […] The post 4 ways PR content writers should be using ChatGPT and other AI tools today appeared first on Agility PR Solutions.

Tools 161

Tools Marketing Publicity 161

The Proactive Report

FEBRUARY 7, 2018

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now. A digital newsroom. Reporting and analytics.

Tools 207

Tools Digital PR Social Media Analytics 207

HMA Public Relations

OCTOBER 27, 2023

Newsjacking, the practice of adding your thoughts and opinions into news stories, was relevant in the past and is still relevant today. Abbie Fink covers the intricacies of newsjacking in this blog post. Read more!

Tools 91

Tools Blogging Social Media Media 91

Prowly

DECEMBER 17, 2019

The post 8 Tools to Use When Creating Local Content Strategies appeared first on Prowly Magazine. When planned and executed properly, it increases local business’ brand awareness, builds customers’ trust, and helps them position themselves as reliable sources of information.

Local 192

Local Tools Strategy Content Marketing 192

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool? The post How to Use Public Relations as a Lead Generating Tool appeared first on Christina Daves.

Publicity 130

Publicity Tools How To Pitching 130

Landis PR

JULY 26, 2021

Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. If you’ve found a tool that does a decent job with sentiment, please list that in the comments. They have a stellar reputation.”

Reputation 111

Reputation Tools SEO Social Media 111

Stuart Bruce

AUGUST 17, 2020

All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more … © Stuart Bruce - All the absolutely awesome PR tools for communications professionals was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications (..)

Communications 179

Communications Tools Publicity Technology 179

Contently - Strategy

JULY 7, 2022

Nevertheless, because search engine optimization (SEO) is essential to achieve first-page rankings and garner more traffic, having the right tools to optimize intelligently can lessen the burden. Here are seven top SEO tools every B2B content marketer should consider using to up their optimization game. WordTracker is a paid tool.

Content Marketing 124

Content Marketing SEO B2B Tools 124

Prowly

OCTOBER 12, 2020

The post How to Maximize PR Outreach (with Expert Tips, Tools & Examples) appeared first on Prowly Magazine. Here’s when PR outreach (also referred to as media outreach) comes in. I asked PR experts to shed some light on the meaning of PR outreach, along with […].

Examples 196

Examples Tools How To Media 196