Why and How to Send Effective Press Releases

Flack Me

Here's guidance on the proper way to compose and use this much-maligned tool Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Ways to Revitalize Your Instagram Feed

Flack Me

Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

3 Digital Tools That Improve PR

The Proactive Report

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now.

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Most Powerful Free SEO Tools

ReimaginePR

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. [link].

SEO 194

Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. PR Fish Bowl public relations corporate communications PR lessons PR movies PR toolsAlmost Famous (2000) — Media Relations.

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Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools.

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Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. You do need tech tools to monitor and analyze conversations so that you understand your audience, create personas and find topics of interest for your content. PR strategy tech tools

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How To Use Tech Tools to Improve Your Content

Cision

Tech tools make me seem like a better writer than I am. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore).

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5 Quick Tips and Tools for Today’s PR Professional

AirPR

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role.

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Social Tools Summit Cheat Sheet

Flack's Revenge

There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). The tweets feature tons of great advice, links to resources, running commentary on the day’s activities – and of course lots of social tools talk.

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5 New Social Media Tools That You Should Know About

Cision

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. And the job search feature should be a helpful tool for professional seeking a transition.

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Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. The post Off to the Social Tools Summit appeared first on.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. Scoro is one of a handful of digital event management tools designed to take some of the agita out of event management.

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The Latest & Greatest Social Media & Marketing Tools

Cision

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools.

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See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The post See You at Social Tools Summit Next Week appeared first on.

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The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

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3 Ways to Improve Your Content With the Right Tools

Cision

There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools. Ian suggested nine different tools to complement your content efforts, including Inbound Writer , Ahrefs and Buzzsomo. The Internet is overloaded with content.

Tools 280

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Sendible supports over 20 platforms and boasts a sophisticated prospecting tool to help connect to and convert leads.

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Booking a PR tool to ride

Stephen Waddington

Entrepreneur Joanna Drabent tells the story of Prowly, an integrated campaign management and workflow tool for PR teams. During the trip, we would talk about our tool.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These tools will help you easily connect, plan and organize team members and supporters anywhere. Solutions: Free tools to the rescue. And Three More Free Digital Marketing Tools.

8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories.

10 Best Social Media Analytics Tools in 2018

Brand24

10 best social media analytics tools are here. Do you have your favorite tools? Social Media Social Media Marketing Tools best social media analytics toolsEveryone will find something cool: marketers, social media managers or analysts.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.

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PR Measurement – New Tools and New Skills

The Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite.

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. The post See You at Social Tools Summit Boston in 2 Weeks appeared first on.

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Top Twitter Analytics Tools For Companies Large and Small

Brand24

Here are top Twitter analytics tools that will help you develop your Twitter marketing strategy, grow organic reach, measure hashtag analytics and more! Social Listening Social Media Social Media Marketing social media social media marketing twitter analytics twitter analytics tool twitter analytics tools

8 time-saving social media marketing tools

PR Daily

Social marketing tools, technology and tactics have become an essential part of excelling on digital platforms—and a key component of business communication success. Now owned by Twitter, Tweetdeck pairs perfectly with the platform’s other tools to help businesses maximize performance.

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7 Social Media Management Tools For Successful Social Media Campaign

Brand24

This post list 7 social media management tools that will make every marketing campaign run smoothly. Social Media Social Media Marketing Tools social media management social media management tools social media marketing social media monitoring social media toolsHow to make social media management easier?

5 Problems the Right Content Marketing Tools Can Solve

Cision

Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

5 Data Visualization Tools That Anyone Can Use

Cision

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you.

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10 Image and Video Tools for PR Pros

Solo PR Pro

Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly.

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Tool of the Month – OpenRefine

PR in High Definition

One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies. Our favourite and henceforth our Tool of the Month has got to be OpenRefine. With OpenRefine, the tool can pick up these inconsistencies in the file, so you have a fully reliable dataset ready to crunch. The post Tool of the Month – OpenRefine appeared first on Firefly Communications.

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

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Make Your Website a Tool to Grow Your Business

The Proactive Report

That way you can work with your web designer and create an effective tool that will get real business results. The post Make Your Website a Tool to Grow Your Business appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. There are 28.8

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Tool of the Month – WhatTheFont

PR in High Definition

WhatTheFont is a tool that helps solve your font-searching woes. The tool is also available as an app, meaning you can find fonts whilst you’re on the move – no more frantic Google searching when you see a cool font on a tube advert! The post Tool of the Month – WhatTheFont appeared first on Firefly Communications. Blog PR tools PR tips PR tool

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Tool of the Month – WhatDoTheyKnow?

PR in High Definition

The post Tool of the Month – WhatDoTheyKnow? Blog PR tools European PR FOI freedom of information PR PR agency research tool of the month WhatDoTheyKnowFreedom of Information requests – anyone can ask to access information recorded by public organisations and they’re a great way to gather new research, garner interesting industry insight and tap into business and consumer sentiment. All with no need to fork out on commissioning your own study.

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Tool of the Month: Stay on track with Focusmate

PR in High Definition

The post Tool of the Month: Stay on track with Focusmate appeared first on Firefly Communications. Blog PR tools Uncategorised focus Focusmate marketing PR agency procrastination RP tech PR agencyWe all lose focus sometimes.

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NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

If you’ve ever used the mail merge function in Word and Excel, or the personalization features of a conventional email marketing tool (i.e. There’s Chrome plugin called Ghostery that will show you just how many tracking tools – easily dozens and often more on sites by major publishers.

The Most Important PR Measurement Tool You’re Not Using

Cision

Fortunately, Google has a free tool called Google Tag Manager that can give you more granular data from your web properties (note that Tag Manager also has a mobile SDK, although I focus on the web application).

Tools of the Trade: PR Measurement

Media Bullseye

Any mention of PR measurement tools is eagerly followed and responded to—particularly any conversation about free or low-cost tools. First, let’s get one thing out of the way: tools aren’t ever going to make measurement completely effortless. Free Tools.

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