Choosing the best media database, campaign management and reporting tools


This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools.

Tools 311

How you to contribute to CIPR crowdsourced tool project

Stephen Waddington

The CIPR #AIinPR panel is seeking contributions from practitioners to create a new dataset of tools used in public relations practice. The CIPR's #AIinPR Panel has launched a crowdsourced project to characterise the AI tool market in public relations. tools

Tools 95

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. What are some of your must have PR tools for coverage?

Tools 192

PESTLE analysis: a new tool for your PR toolkit


PESTLE analysis is a tool that allows you to see and understand the macro environment of your organization or business from multiple perspectives. The post PESTLE analysis: a new tool for your PR toolkit appeared first on Onclusive.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

How valuable are your internal comms tools?

PR Daily

This new 10-question survey seeks to learn which tools and channels comms pros find most useful. With things moving so fast, are you still using the right tools for today’s hybrid work environment? The post How valuable are your internal comms tools?

Murals as Marketing Tools?

HMA Public Relations

Read more on murals as marketing tools with Scott Hanson. Murals allow businesses and organizations to express themselves and create connections with target audience. Odds and Ends Marketing murals

Tools 73

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool?

How To 130

9 Powerful PR Tools for 2022


Regardless of the industry, digital tools can make things easy and time efficient. In this blog post, you’ll read about some digital tools that might come in handy in your PR work during the new year. The post 9 Powerful PR Tools for 2022 appeared first on Culpwrit.

Tools 72

5 tech tools to help your company’s PR strategies

Agility PR Solutions

If you find yourself struggling with how to improve ROI, here are some helpful tools you should try. Security tools Cybersecurity should be a […]. The post 5 tech tools to help your company’s PR strategies appeared first on Agility PR Solutions.

Tools 137

A Few of Our Favorite Tools for Journalists and Bloggers


We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier. Media Blog

Tools 263

PR Tool of the Month: PodPros

The TypeBar

PodPros’s tool, PodMatch , is the (easy) middle man between PRos and podcast hosts. The tool allows you to create profiles for clients showcasing what they can speak on, what interests them, and what shows they are looking to be a guest on.

Tools 77

5 Quick Tips and Tools for Today’s PR Professional


One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. Industry Insights & Trends media relations PR advice PR tip PR tips PR tools

Tools 232

The Best Free Tools to Monitor Hashtag Performance


Check our list of top tools to monitor hashtag performance. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog. Some of them are completely free, some offer a free trial.

Tools 170

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

Tools 157

Most Powerful Free SEO Tools


Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Struggling to determine what keywords to use in tools like AdWords? We mentioned Google Analytics before, but this is an imperative tool for any successful Website and brand. Google Webmaster Tools + Bing Webmaster Tools.

SEO 180

5 Recommended Reputation Management Tools

Landis PR

Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. If you’ve found a tool that does a decent job with sentiment, please list that in the comments.

4 ways to use your website as a PR tool

Agility PR Solutions

In terms of the PR tools that are widely and readily available to your company, there is no doubt that an effective website needs to rank right at the top. The post 4 ways to use your website as a PR tool appeared first on Agility PR Solutions.

Tools 78

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

Tools 222

The Best PR Reporting Tools Available To You Right Now


The post The Best PR Reporting Tools Available To You Right Now appeared first on Prowly Magazine. Magazine PR Tools ProductivityIt’s the end of the month and time to prepare a PR & media clipping report for every single client.

Tools 78

The AI tool chasm in PR

Stephen Waddington

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. Tool adoption is almost entirely limited to automation tools. Tools were benchmarked against the GBOK framework by an international group of practitioners. tools

Tools 93

10 tools PR pros have turned to in 2021

PR Daily

While there are no silver bullets for PR success, a handy tool or piece of technology can streamline and strengthen your workflow. We’ve been asking PR pros all year what new tools are making a positive difference in their lives, and the responses have been all over the map.

Tools 164

Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. To help you do just that, we've created a list of our favorite content marketing tools. Some of these tools are free, some have paid versions, yet all are useful and essential components of your content marketing toolkit.

B2B 218

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. Now that you know some of the hazards to avoid in your writing, let's talk about some of the free PR tools that can help you make your press release the best it can be. Looking for another editing tool?

Tools 162

5 best tools to measure Share of Voice


If you’re familiar with competitive analysis, you know about Share of Voice. This metric describes a share of conversations about a given brand, product, or service in comparison to its direct competitors. Simply put, Share of Voice measures your brand awareness and compares it to your competitors

Video is a powerful tool for PR success

PR Daily

There’s a reason why 86% of businesses use video as a marketing tool, according to Wyzowl Research via Hubspot. The post Video is a powerful tool for PR success appeared first on PR Daily. If you’re ready to boost your social media, consider making videos.

Video 161

5 Solo PR Pros Share The Top Tools They Use on a Daily Basis

Solo PR Pro

5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. As a solo public relations professional, there are several tools I can’t live without! What are your favorite tools?

Tools 76

Tech Tools Every PR Professional Needs To Succeed

ImPRessions - Crenshaw Communications

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients.

Tools 210

Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2022


You know that old line about having “the right tool for the job”, right? PR pros also have their favorite go-to tools for helping with various aspects of their jobs. The post Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

Tools 124

These are the top tools for monitoring the media, according to new Ragan survey

PR Daily

When it comes to measuring media mentions, there are many tools that brands can choose from. Some tools only measure social media while others are comprehensive one-stop shops that help track all kinds of media hits.

Survey 143

How governments use social media tools in times of crisis

PR Daily

Platforms are constantly updating to offer new formats and tools to entertain users, she explained. The post How governments use social media tools in times of crisis appeared first on PR Daily.

Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. Although some complain that there are too many tools, and it is hard to understand and navigate all the options, these are exactly the reasons that I found the day to be so useful.

Tools 240

Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. PR Fish Bowl public relations corporate communications PR lessons PR movies PR toolsAlmost Famous (2000) — Media Relations. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece.

Tools 132

Wordle as a Diversity Tool?

HMA Public Relations

Have you joined the Wordle craze? Read more on the game's rise to success and the importance of diversity in puzzle games with today's post from Scott Hanson. Odds and Ends puzzles wordle

Tools 71

Which tools are worth it for PR pros?

PR Daily

For PR pros, tools are a blessing—and a curse. In our list of tools that have come in handy for PR pros in 2021, measurement and connection were top priorities. So, which tools are helping PR pros and communicators do their jobs? The tools you absolutely need.

Tools 127

Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools. Half the fun of this event is learning about new solutions and the favored tools of attendees – I always take careful notes. The post Social Tools Summit Wrap appeared first on.

Tools 120

Best Media Relations Tools: The 2021 List


With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. The post Best Media Relations Tools: The 2021 List appeared first on Prowly Magazine. Magazine PR Tools Productivity

Tools 78

Social Proof: The Most Effective Marketing Tool

Ronn Torossian

One of the most effective tools in the e-commerce marketing toolbox, social proof has the […]. The post Social Proof: The Most Effective Marketing Tool appeared first on. Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof.

Tools 150

7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless.

Tools 155

3 Digital Tools That Improve PR

The Proactive Report

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now. The post 3 Digital Tools That Improve PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Tools 168