Why and How to Send Effective Press Releases

Flack Me

Here's guidance on the proper way to compose and use this much-maligned tool Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Ways to Revitalize Your Instagram Feed

Flack Me

Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

3 Digital Tools That Improve PR

The Proactive Report

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now.

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Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing.

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Most Powerful Free SEO Tools

ReimaginePR

Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. [link].

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Tech Tool that Makes Digital PR a Breeze

The Proactive Report

I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy. Social Media Case Studies tech tools

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Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. You do need tech tools to monitor and analyze conversations so that you understand your audience, create personas and find topics of interest for your content. PR strategy tech tools

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How To Use Tech Tools to Improve Your Content

Cision

Tech tools make me seem like a better writer than I am. My content pieces are often readable and coherent despite my abilities because of a gauntlet of tech tools I use to improve them before publishing (I also have good editors, which for the purposes of this piece we’ll ignore).

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7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Web 2.0

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5 Quick Tips and Tools for Today’s PR Professional

AirPR

One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role.

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. b2b content marketing B2B Tools

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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools.

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5 New Social Media Tools That You Should Know About

Cision

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. And the job search feature should be a helpful tool for professional seeking a transition.

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The Latest & Greatest Social Media & Marketing Tools

Cision

It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools.

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Infographic: A digital marketing tools cheat sheet

PR Daily

The number of digital marketing tools available is remarkable—and incredibly overwhelming. This smorgasbord of tools aimed at simplifying your online efforts is only helpful if you understand their benefits and purposes.

Tools 143

Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. Scoro is one of a handful of digital event management tools designed to take some of the agita out of event management.

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News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Here’s a process, tools and forward planning data to help build a news or editorial calendar. News calendar applications There’s a choice of technologies that can be used to create a news calendar, from a simple document to a shared Cloud based tool.

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3 Ways to Improve Your Content With the Right Tools

Cision

There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools. Ian suggested nine different tools to complement your content efforts, including Inbound Writer , Ahrefs and Buzzsomo. The Internet is overloaded with content.

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Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Sendible supports over 20 platforms and boasts a sophisticated prospecting tool to help connect to and convert leads.

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Tool of the Month: Ethical OS

PR in High Definition

The post Tool of the Month: Ethical OS appeared first on Firefly Communications. Blog Hollie Abbott PR tools Technology PR technology toolWhen a new technology arises, we like to think that it will change something for the better. Take Facebook, for example.

10 Best Social Media Analytics Tools in 2018

Brand24

10 best social media analytics tools are here. Do you have your favorite tools? Social Media Social Media Marketing Tools best social media analytics toolsEveryone will find something cool: marketers, social media managers or analysts.

Marketing Tools to Measure Influencer Marketing Campaigns

5W PR

Here are some tools to help keep track of how successful your influencer marketing campaign is: Start with a clear goals in mind for what you want to achieve. Now that you’ve defined your goals, here are a few tools to measure the success of your influencer marketing campaign: Engagement Rate.

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3 effective video tools for Facebook marketing

PR Daily

It’s no surprise then that Facebook released their own video tool. At Social Sidekick , we wanted to see how this tool measured up to other video tools we use to help our clients succeed on Facebook with video. I made a promotional video for Facebook with each tool.

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15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

The right lead generation tools can take the stress out of this whole process -- and allow you to focus on making your business the best it can be. You can find tools for each and every stage of your lead generation journey, including: Offer creation tools. Lead capture tools.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These tools will help you easily connect, plan and organize team members and supporters anywhere. Solutions: Free tools to the rescue. And Three More Free Digital Marketing Tools.

How to build a budget PR tool stack and workflow

Stephen Waddington

Tools to drive performance, deliver efficiencies, and demonstrate value needn’t break the bank. Here’s a guide to investing in PR tools and a series of recommendations. I was challenged recently to build a budget tool stack for a freelancer, micro agency or small communication team. The assertion was that the cost of tools was beyond the reach of all but the largest agencies and in-house teams. Focus investment in discovery tools to help you identify influencers.

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The 2 major differences that separate PR and marketing: Skills and tools

Muck Rack

The 2 major differences that separate PR and marketing: Skills and tools

Tools 283

Social Tools Summit Cheat Sheet

Flack's Revenge

There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). The tweets feature tons of great advice, links to resources, running commentary on the day’s activities – and of course lots of social tools talk.

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7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless. Web 2.0

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42+ Artificial Intelligence Tools for Marketers

PR 20/20

The best way is to experiment with AI-powered marketing tools. So taking demos and trials of tools is a must. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total.

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.

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PR Measurement – New Tools and New Skills

The Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite.

Our Ultimate List of the Best PR Tools for 2017

B2B PR Sense

Tools of any kind-- even PR tools -- are designed to make our lives and jobs easier. Whether it’s a drill in the hand of a skilled carpenter, or a keyword research tool in the hands of a PR professional, that tool enhances the work we do. With all of these changes, tools have become a necessity, not just a luxury. The fact is that you need to take advantage of PR tools if you want to compete in today's PR landscape. 17 PR Tools to Make Your Job Easier.

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Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. The post Off to the Social Tools Summit appeared first on.

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7 Social Media Management Tools For Successful Social Media Campaign

Brand24

This post list 7 social media management tools that will make every marketing campaign run smoothly. Social Media Social Media Marketing Tools social media management social media management tools social media marketing social media monitoring social media toolsHow to make social media management easier?

See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The post See You at Social Tools Summit Next Week appeared first on.

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5 Problems the Right Content Marketing Tools Can Solve

Cision

Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

5 Data Visualization Tools That Anyone Can Use

Cision

More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you.

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10 Image and Video Tools for PR Pros

Solo PR Pro

Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly.

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Tool of the Month: Gweek – Improve your public speaking

PR in High Definition

The post Tool of the Month: Gweek – Improve your public speaking appeared first on Firefly Communications. Blog PR toolsTalking. Some might say it’s what marketers do best, but all too often it can be a source of stress and anxiety.

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