8 Free Tools Every PR Pro Should Know About in 2019

Flack Me

Here are the latest free tools sure to improve the results from your marketing efforts Category: Flack Me Summary: Talk about good, for nothing.

Why and How to Send Effective Press Releases

Flack Me

Here's guidance on the proper way to compose and use this much-maligned tool Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Ways to Revitalize Your Instagram Feed

Flack Me

Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

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A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Choosing the best media database, campaign management and reporting tools


This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools.

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Yet the tools that PR teams use can make the difference between a project and an ongoing retainer relationship. Below are ten tools PR professionals can use to impress their clients and maximize efficiency. What are some of your must have PR tools for coverage?

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9 Powerful PR Tools for 2022


Regardless of the industry, digital tools can make things easy and time efficient. In this blog post, you’ll read about some digital tools that might come in handy in your PR work during the new year. The post 9 Powerful PR Tools for 2022 appeared first on Culpwrit.

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How to Use Public Relations as a Lead Generating Tool

PR for Anyone

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool?

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A Few of Our Favorite Tools for Journalists and Bloggers


We found tools for journalists and bloggers to help with each step of the writing process. Bookmark this list to make your life easier. Media Blog

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How to build your PR Tool Stack

Stephen Waddington

This is my deck from a PR Moment event today for agencies and communication teams about building a PR tool stack. We’ve had to adopt new tools to work virtually. Tools serve two purposes in PR. The influencer marketing tool market is burgeoning. tools

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The Best Free Tools to Monitor Hashtag Performance


Check our list of top tools to monitor hashtag performance. The post The Best Free Tools to Monitor Hashtag Performance first appeared on Brand24 Blog. Some of them are completely free, some offer a free trial.

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Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools. Although some complain that there are too many tools, and it is hard to understand and navigate all the options, these are exactly the reasons that I found the day to be so useful.

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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools. Half the fun of this event is learning about new solutions and the favored tools of attendees – I always take careful notes. The post Social Tools Summit Wrap appeared first on.

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5 Recommended Reputation Management Tools

Landis PR

Rather than look at online tools that are specifically designed to “fix” bad reputations, let’s take a look at tools that help brands promote a hopefully well-deserved positive reputation. If you’ve found a tool that does a decent job with sentiment, please list that in the comments.

14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media

Garrett Public Relations

As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […].

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5 Quick Tips and Tools for Today’s PR Professional


One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role. Industry Insights & Trends media relations PR advice PR tip PR tips PR tools

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Video is a powerful tool for PR success

PR Daily

There’s a reason why 86% of businesses use video as a marketing tool, according to Wyzowl Research via Hubspot. The post Video is a powerful tool for PR success appeared first on PR Daily. If you’re ready to boost your social media, consider making videos.

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10 tools PR pros have turned to in 2021

PR Daily

While there are no silver bullets for PR success, a handy tool or piece of technology can streamline and strengthen your workflow. We’ve been asking PR pros all year what new tools are making a positive difference in their lives, and the responses have been all over the map.

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Most Powerful Free SEO Tools


Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. Let’s dive in to some of the best (and free) SEO tools around: Keywordtool.io. Struggling to determine what keywords to use in tools like AdWords? We mentioned Google Analytics before, but this is an imperative tool for any successful Website and brand. Google Webmaster Tools + Bing Webmaster Tools.

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10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

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Which tools are worth it for PR pros?

PR Daily

For PR pros, tools are a blessing—and a curse. In our list of tools that have come in handy for PR pros in 2021, measurement and connection were top priorities. So, which tools are helping PR pros and communicators do their jobs? The tools you absolutely need.

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Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2022


You know that old line about having “the right tool for the job”, right? PR pros also have their favorite go-to tools for helping with various aspects of their jobs. The post Upgrade Your PR Tech Stack: 15+ Tools for PR Professionals in 2022 appeared first on Prowly Magazine.

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Want Powerful B2B Content? You Need These Tools

B2B PR Sense

Every industry has its own tools of the trade -- carpenters, hair stylists, and yes, even B2B content marketers. These tools are specifically designed to help you create killer content to reach your B2B content marekting strategy goals. To help you do just that, we've created a list of our favorite content marketing tools. Some of these tools are free, some have paid versions, yet all are useful and essential components of your content marketing toolkit.

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Best Media Relations Tools: The 2021 List


With so many contacts spread over so many platforms in the digital space, you simply must have the right tools to carry out your media strategy. The post Best Media Relations Tools: The 2021 List appeared first on Prowly Magazine. Magazine PR Tools Productivity

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Top SEO tools for beginners

Axia PR

With a plethora of SEO tools available on the market, it may feel overwhelming to choose between the many free and premium options out there. To make your life easier, we’ve curated a quick list of free SEO tools that can help you, from beginner to advanced SEO optimization levels.

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Social Tools Summit Cheat Sheet

Flack's Revenge

There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). The tweets feature tons of great advice, links to resources, running commentary on the day’s activities – and of course lots of social tools talk. Also, see Red Javelin’s 8 Social media Takeaways from the Social Tools Summit 2016 – Boston. The post Social Tools Summit Cheat Sheet appeared first on. Seven sessions.

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Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

But with the right tools, you can avoid any pitfalls and make your press release writing a lot easier. Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. Now that you know some of the hazards to avoid in your writing, let's talk about some of the free PR tools that can help you make your press release the best it can be. Looking for another editing tool?

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Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. The post Off to the Social Tools Summit appeared first on. Events Social Media Tech content marketing social media Social Tools SummitNeal Schaffer invited me to participate awhile back, and I jumped at the opportunity as I new that he and his team would put together a great event.

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Tech Tools Every PR Professional Needs To Succeed

ImPRessions - Crenshaw Communications

With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients.

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Hidden PR Tools In Top Movies

ImPRessions - Crenshaw Communications

The post Hidden PR Tools In Top Movies appeared first on Crenshaw Communications. PR Fish Bowl public relations corporate communications PR lessons PR movies PR toolsAlmost Famous (2000) — Media Relations. It’s the 1970s, and the mid-level rock band Stillwater is poised to make its Rolling Stone magazine debut. The iconic publication sends a 15 year-old reporter to travel with the band on tour in order to write an in-depth piece.

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The best free and paid media monitoring tools for PR coverage

The Resolution Blog

The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook. CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase.

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In modern reputation management, brand journalism is an essential tool

PR Daily

The post In modern reputation management, brand journalism is an essential tool appeared first on PR Daily. How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation.

7 outstanding tech tools for PR pros

PR Daily

Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management and media list building, just to name a few. Apps and web tools come and go like Silicon Valley startups, and the choices can feel endless.

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How to use digital tools to listen more closely to audiences

PR Daily

As communications professionals, we often have access to tools and services that brands and businesses do not. In the case of digital listening, Evins runs approximately a dozen different listening, monitoring and analysis tools to ensure that our teams miss nothing on behalf of our clients.

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Three best social listening tools

Axia PR

In 2021, the use of social listening tools is increasing because more brands are turning to social media for customer insights. Because of this, it’s important to use the best social listening tools. What to look for and why it matters.

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5 Solo PR Pros Share The Top Tools They Use on a Daily Basis

Solo PR Pro

5 solo PR pros share their most-used tools. This month, we asked our panel of solo PR pros to share the top tools they use on a daily basis. As a solo public relations professional, there are several tools I can’t live without! What are your favorite tools?

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Why podcasts might be crucial retention tools

PR Daily

The easy access of a modern podcast tool would allow your employees to download, rewind, pause, and share your learning material, giving them the opportunity to always revisit their training. Private podcasts are one of many communication tools that enable a flexible workplace.

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Social Proof: The Most Effective Marketing Tool

Ronn Torossian

One of the most effective tools in the e-commerce marketing toolbox, social proof has the […]. The post Social Proof: The Most Effective Marketing Tool appeared first on. Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof.

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3 Digital Tools That Improve PR

The Proactive Report

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now. The post 3 Digital Tools That Improve PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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