Prowly

FEBRUARY 13, 2025

We will also list some powerful tools and strategies to help you with the task. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Brand Branding 104

Agility PR Solutions

JANUARY 6, 2025

Whether it’s a change in organizational policies, rising workplace disputes, or organizational restructuring, […] The post Effective crisis communications in HR: How digital tools support brand management first appeared on Agility PR Solutions.

Crisis Communications 100

Crisis Communications Crisis Tools Communications 100

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Today’s measurement landscape incorporates multiple data sources and sophisticated analysis tools that provide deeper insights into campaign performance.

Measurement 78

Measurement Tools Analysis Analytics 78

Agility PR Solutions

APRIL 7, 2025

In 2025, technology has transformed PR by integrating advanced tools that streamline communication, media monitoring, and content creation. Below are 10 essential PR tools every professional should use in 2025. PR professionals shape a companys reputation, engage with the public, and manage media relations.

Tools 94

Tools Reputation Technology Media Relations 94

Agility PR Solutions

FEBRUARY 9, 2025

With the right content optimization tools and an organized strategy, its possible to create content that resonates with your […] The post 6 tools for optimizing your content for SEO and better rankings first appeared on Agility PR Solutions. Your content needs to be optimized so that both people and search engines can find it.

SEO 100

SEO Tools Engineering Strategy 100

Agility PR Solutions

JANUARY 20, 2025

With such a large number of active users, social media is a powerful tool to interact with people from different parts of the globe. Creating an exciting and meaningful strategy […] The post Level up your social media strategy with innovative AI tools first appeared on Agility PR Solutions.

Social Media 100

Social Media Tools Strategy Media 100

Ronn Torossian

APRIL 20, 2025

Learn platform-specific strategies for leveraging social media in PR, including content planning, real-time responses & analytics tools for maximizing impact & engagement The post Social Media as a PR Tool: Platform-Specific Strategies for Real-Time Impact appeared first on.

Social Media 195

Social Media Tools Strategy Analytics 195

Remote PR Jobs

MARCH 11, 2025

In this guide, well walk you through how to write a media coverage report covering key components, the best tools, and expert tips to make your PR reporting more effective and impactful. Gather Media Mentions Use media monitoring tools to track brand mentions across news outlets, blogs, and social media.

Writing 230

Writing Report How To Analysis 230

Agility PR Solutions

APRIL 7, 2025

This is where work management […] The post How work management tools help PR professionals juggle multiple clients first appeared on Agility PR Solutions. Without a structured system, tasks can become overwhelming, leading to missed deadlines, scattered information, and ineffective collaboration.

Tools 94

Tools System Communications Media 94

PReview: A Blog by NewsVoir

NOVEMBER 8, 2024

For PR professionals, the shift […] The post Podcasting as a PR Tool: How Brands Can Tap into the Audio Revolution appeared first on PReview: Blog for PR, Digital Marketing and Media Professionals.

Tools 83

Tools Brand Branding Blogging 83

Ronn Torossian

MAY 2, 2025

Learn how to create successful PR campaigns using data analysis, surveys, and visualization tools. Expert tips for pitching data stories and measuring campaign results. The post Using Data to Drive Successful PR Campaigns: A Complete Guide appeared first on.

Data 195

Data Analysis Survey Pitching 195

Prowly

OCTOBER 23, 2024

Figuring out the campaign while jumping between all the tools and tabs consumed time and effort that could have been spent on research. An automated tool collecting your email analytics will save you the trouble of asking for confirmations. As a result, there wasn’t enough time to be accurate and deliberate.

How To 211

How To Pitching Analytics Software 211

Notified

NOVEMBER 13, 2024

Most people think of press releases as just a way to deliver news - a product launch, a big hire or maybe a new partnership.

Product Launch 264

Product Launch Tools How To Brand 264

Remote PR Jobs

DECEMBER 17, 2024

Tools like Pressfolios , Adobe Portfolio , or Canva can help you design a professional and visually appealing portfolio. With the appropriate tools, connections, and abilities, you can grow your career while maintaining the autonomy and freedom that comes from freelancing.

How To 231

How To Fashion Writing LinkedIn 231

5W PR

JANUARY 13, 2025

The post The Evolution of Thought Leadership in B2B Tech PR and Why It’s a Strong Tool appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Foster relationships with relevant media outlets and build rapport with journalists who cover the same industry.

Leadership 78

Leadership B2B Tools Engineering 78

Buzzstream

MARCH 25, 2025

I have relied on tools like these dailyI even included one as a tip in our finding email addresses guide ! However, some new research has got me second-guessing the accuracy of these tools. These tools are built for scaled sales outreach, not PR. For this study, we tested 553 journalist emails through email outreach tools. (

Tools 62

Tools Google LinkedIn Study 62

Remote PR Jobs

NOVEMBER 8, 2024

More often than not, during a Public Relations interview, you could be asked about the proficiency of various tools. Check the job description to identify the tools the company values—common examples include SEMrush, Google Analytics, and HubSpot.

Interviews 226

Interviews Communications Tools Examples 226

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 521

Blogging Media Relations Tools Report 521

Remote PR Jobs

JANUARY 14, 2025

Use tools like Slack , Asana , or Trello to keep everything organized and keep your teams aligned. To ensure a seamless transition, its important to set realistic and clear deadlines for tasks such as accessing necessary tools, reviewing key documents, and familiarizing themselves with your platforms.

How To 161

How To Training Crisis Communications Leadership 161

Prowly

DECEMBER 17, 2024

We get it, finding the perfect PR tool can be overwhelming. In this article on Prowly alternatives, you'll find a breakdown of the top PR tools with information about their price, what kind of teams they're tailored to, and what features they have without taking a week out of your life. What is Prowly? Makes a difference!

Comparison 104

Comparison Software Tools Analytics 104

Ronn Torossian

NOVEMBER 21, 2024

Storytelling is one of the most powerful tools in marketing, allowing brands to forge emotional connections with their audiences. In the cannabis industry, where stigmas and misconceptions still exist, storytelling is particularly valuable. It helps brands communicate their values, educate consumers, and build trust.

Storytelling 39

Storytelling Marketing Education Consumer 39

Remote PR Jobs

FEBRUARY 11, 2025

For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. HARO (Help a Reporter Out) was originally founded by Peter Shankman as a Facebook group connecting journalists with sources and quickly became an essential tool for media outreach.

Media 133

Media Pitching Tools Resources 133

5W PR

DECEMBER 27, 2024

By providing players with the tools and platforms to design, create, and share their own content, developers can foster vibrant communities, deepen player engagement, and extend the lifespan of their games. User-generated content has become an indispensable tool in video game marketing.

Community 144

Community Video Marketing Creativity 144

The Resolution Blog

DECEMBER 2, 2024

Google Trends is a free tool that anyone can use. We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work.

Google 156

Google Measurement Trends Brand 156

Agility PR Solutions

JANUARY 30, 2025

One of the most powerful tools in this […] The post The power of authentic storytelling in corporate PR for small brands first appeared on Agility PR Solutions. Effective corporate PR can be the linchpin that connects these brands to their target audiences.

Storytelling 183

Storytelling Corporate Brand Branding 183

Agility PR Solutions

NOVEMBER 4, 2024

Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies. As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts.

Analytics 168

Analytics Social Media Strategy Media 168

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. PR professionals who master these tools gain significant advantages in crafting targeted messages, responding to crises, and demonstrating clear ROI for their efforts.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

JANUARY 30, 2025

PR professionals can now measure: Page views and unique visitors Time spent reading Social shares and engagement Click-through rates Geographic reach Media pickup rates Tools like Google Analytics, Meltwater, and Cision provide detailed metrics on press release performance.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

JULY 27, 2023

We’ll also explore how planning tools can advance your strategies and processes even further for optimal planning, efficiency, and success. Why use a planning tool as a strategic lever? Here’s a list of the key reasons why a planning tool is essential for successful PR campaigns: 1.Enhanced

Tools 354

Tools Resources Internal International 354

Sword and the Script

APRIL 1, 2025

Where most monitoring tools will notify you of a mention in the media, SignalAI strives to enable companies to spot issues that may pose reputational risks. Dazzle promises to help you build a media list but its approach is different than traditional tools. It allows me to be more discerning in the announcements that I will cover.

Software 165

Software Pitching SEO Tools 165

Prowly

APRIL 22, 2025

Youll also learn which features are must-haves for UK-focused tools. Thats why its essential to use fully licensed monitoring tools. One, the area it covers, as some tools focus on specific regions of the world. Want to skip ahead and try a media monitoring solution that covers all the bases?

Print 118

Print Media Tools Analysis 118

Ronn Torossian

OCTOBER 15, 2023

Public relations, as a strategic tool, plays a vital role in shaping a company’s perception, fostering relationships, and driving overall organizational success. Effective communication and positive brand perception are crucial for success in the business world.

Reputation 417

Reputation Tools Company Brand 417

Prowly

DECEMBER 10, 2024

Making sure a single Twitter mention doesn't go unnoticed is difficult and that's where tracking press hits with dedicated tools comes in handy. In this article, you'll find more information on how to track mentions on Twitter using Google Alerts or with the help of third-party tools made for PR.

Twitter 104

Twitter Software Tools Social Media 104

Remote PR Jobs

APRIL 14, 2025

For PR professionals, SEO isnt just technical jargonits a practical tool that helps your public relations content get seen. You can find relevant keywords through using tools such as Google Analytics or SEMRush , that will show you what people are searching for.

SEO 149

SEO Engineering Content Marketing Analysis 149

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. A good tool will segment potential influencers and key opinion leaders based on geography, reach, engagement, and brand affinity.

Strategy 370

Strategy Communications Reputation Measurement 370

Medianet Australia

MAY 14, 2025

Media monitoring tools are meant to make public relations simpler, not sink you into an endless stream of dashboards, delays, and data that doesnt deliver. Yet for too many PR professionals, the tools designed to bring clarity to coverage end up creating more questions than answers.

Tools 52

Tools Media Data Publicity 52