Why and How to Send Effective Press Releases

Flack Me

Here's guidance on the proper way to compose and use this much-maligned tool Category: Flack Me Summary: The spray-and-pray approach is pretty much a waste of time—and it certainly doesn't constitute a full strategy.

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5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

3 Ways to Revitalize Your Instagram Feed

Flack Me

Category: Flack Me Summary: Instagram doesn’t rest on its laurels when it comes to algorithm updates or adding new features like the Superzoom tool—and neither should you

3 Digital Tools That Improve PR

The Proactive Report

These five tools can do just that. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results. These three tools could totally change the way you work and give you the skills the C-suite value most right now.

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Social Tools Summit Wrap

Flack's Revenge

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Social Tools may not be the biggest or splashiest event – but it fosters great dialog, networking and learning. Social Tools.

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5 Quick Tips and Tools for Today’s PR Professional


One of the most exciting things about the current state of the PR industry is the vast amount of tools and solutions that are now available to us. Here are a few class-act tools and clever tips that will give you a noticeable edge in your communications role.

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Social Tools Summit Cheat Sheet

Flack's Revenge

There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). The tweets feature tons of great advice, links to resources, running commentary on the day’s activities – and of course lots of social tools talk.

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PR’s Top Tech Tools

ImPRessions - Crenshaw Communications

Just when you thought you had all the public relations tech tools you need, fresh innovations come along. Tech tools to improve PR performance. Scoro is one of a handful of digital event management tools designed to take some of the agita out of event management.

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See You at Social Tools Summit Next Week

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership. The post See You at Social Tools Summit Next Week appeared first on.

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Social Tools Summit Wrap

Flack's Revenge

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it covered challenges, best practices, and yes – tools.

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Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Sendible supports over 20 platforms and boasts a sophisticated prospecting tool to help connect to and convert leads.

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8 PR Tools for B2B Thought Leadership

ImPRessions - Crenshaw Communications

Here are 8 tech PR tools for a B2B thought leadership plan. The post 8 PR Tools for B2B Thought Leadership appeared first on Crenshaw Communications. Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories.

25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

This list is of free digital marketing tools for non-profits is a great place to start. Solutions: These tools will help you easily connect, plan and organize team members and supporters anywhere. Solutions: Free tools to the rescue. And Three More Free Digital Marketing Tools.

Strategy & Tech Tools Can Boost Content Success

The Proactive Report

Tech Tools. The eMarketer article suggests that tech tools are the answer to this problem. You do need tech tools to monitor and analyze conversations so that you understand your audience, create personas and find topics of interest for your content. PR strategy tech tools

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5 New Social Media Tools That You Should Know About


There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. And the job search feature should be a helpful tool for professional seeking a transition.

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Off to the Social Tools Summit

Flack's Revenge

I am very much looking forward to attending the Social Tools Summit (#SocialTools15) in Boston next Tuesday, where I will be moderating a session on content marketing. The post Off to the Social Tools Summit appeared first on.

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See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing. The post See You at Social Tools Summit Boston in 2 Weeks appeared first on.

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The Latest & Greatest Social Media & Marketing Tools


It’s exciting to see so many tools to help us be better at social media and content marketing, though it can be overwhelming to keep up with them and learn how to use them all! Fortunately for you, I’ve done the work for you by identifying five fantastic marketing tools.

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10 Image and Video Tools for PR Pros

Solo PR Pro

Fortunately, for savvy wordsmiths who feel they lack innate visual creativity, there is a myriad of tools to help. Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly.

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3 Ways to Improve Your Content With the Right Tools


There are still ways to make your content stand out from the rest, however, and it starts with the right marketing tools. Ian suggested nine different tools to complement your content efforts, including Inbound Writer , Ahrefs and Buzzsomo. The Internet is overloaded with content.

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Tool of the Month – OpenRefine

PR in High Definition

One of sessions, hosted by Leila Haddou from the Sunday Times shared a list of the great tools out there for the media industry and amongst them we found some goodies. Our favourite and henceforth our Tool of the Month has got to be OpenRefine. With OpenRefine, the tool can pick up these inconsistencies in the file, so you have a fully reliable dataset ready to crunch. The post Tool of the Month – OpenRefine appeared first on Firefly Communications.

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Tool of the Month – WhatTheFont

PR in High Definition

WhatTheFont is a tool that helps solve your font-searching woes. The tool is also available as an app, meaning you can find fonts whilst you’re on the move – no more frantic Google searching when you see a cool font on a tube advert! The post Tool of the Month – WhatTheFont appeared first on Firefly Communications. Blog PR tools PR tips PR tool

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Tool of the Month – WhatDoTheyKnow?

PR in High Definition

The post Tool of the Month – WhatDoTheyKnow? Blog PR tools European PR FOI freedom of information PR PR agency research tool of the month WhatDoTheyKnowFreedom of Information requests – anyone can ask to access information recorded by public organisations and they’re a great way to gather new research, garner interesting industry insight and tap into business and consumer sentiment. All with no need to fork out on commissioning your own study.

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Make Your Website a Tool to Grow Your Business

The Proactive Report

That way you can work with your web designer and create an effective tool that will get real business results. The post Make Your Website a Tool to Grow Your Business appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. There are 28.8

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

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PR Measurement – New Tools and New Skills

The Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite.

NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

If you’ve ever used the mail merge function in Word and Excel, or the personalization features of a conventional email marketing tool (i.e. There’s Chrome plugin called Ghostery that will show you just how many tracking tools – easily dozens and often more on sites by major publishers.

Tools of the Trade: PR Measurement

Media Bullseye

Any mention of PR measurement tools is eagerly followed and responded to—particularly any conversation about free or low-cost tools. First, let’s get one thing out of the way: tools aren’t ever going to make measurement completely effortless. Free Tools.

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#CreativePR: Tools That Give You An Edge


Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. . Never before has there been such an array of DIY tools to do that. Which are the proper tools for you?

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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

PR Expanded

As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin. A Guest Post by Nicole Rodrigues, CEO & Founder, NRPR Group.

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Attribution: The Most Valuable Tool PR Pros Aren’t Using


Select and secure tools: Find the solution that helps you achieve your unique business goals and keeps you on budget. Execute: Create a timeline to assign task owners, train team members, and integrate the tools into your systems.

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Embracing Language as a Storytelling Tool for PR in 2018


This month, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. A shorter version of this response first appeared in the January issue of Strategies & Tactics. So, I studied Latin in high school and college. Conjugated verbs.

Tool of the month: Make your own explainer video with Moovly

PR in High Definition

But, where explainer videos are concerned, it doesn’t have to be, thanks to Moovly’s easy-to-use, online ‘make your own explainer video’ tool. The post Tool of the month: Make your own explainer video with Moovly appeared first on Firefly Communications.

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8 indispensable (and free) Google tools

PR Daily

This tool helps you see how often keywords are searched, how the volume changes over time and how competitive keywords are so you can target phrases that give you a better chance of ranking higher. Google is so much more than just the world’s premier search engine.

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5 Problems the Right Content Marketing Tools Can Solve


Whatever your problem is, there is most likely a tool out there that can solve it. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems.

4 Ways Analytics Tools Improve PR


So how can PR Analytics tools help? Retain and Win Clients – when an agency uses a PR Analytics tool to monitor campaign success, it’s much easier to point to ROI and build case studies quickly. Too many times we see PR teams who think that just buying a tool is enough – it isn’t.

12 excellent tools to power PR efforts

PR Daily

That’s where tools can come in, but with so many providers vying for your attention (and budget dollars), how do you know which will significantly help you achieve your objectives? The time-intensive tasks on a PR pro’s to-do list often outnumber the hours in a workday.

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5 Data Visualization Tools That Anyone Can Use


More than just charts or graphs, today’s tools allow journalists and communication professionals to provide interactive content in very customizable and visually pleasing ways. Fortunately, there are a lot of newer data visualization tools that take care of the coding for you.

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Tool of the month – Podcast search engine, Listen Notes

PR in High Definition

The post Tool of the month – Podcast search engine, Listen Notes appeared first on Firefly Communications. Blog PR tools finding a podcast podcast podcast finder podcasts tech toolWe’re all big podcast fans at Firefly – everyone has their favourite subscriptions, from economics ones like Freakonomics and Planet Money, to those based on new thinking like the TED Radio Hour, to pure entertainment like the AT, Serial and MDWAP.

The perfect tool for your PR masterplan

PR in High Definition

Here at Firefly, we’ve used a variety of scrapbook and notebook tools to keep track of campaigns, ideas and general goings-on. But we’ve never found one single tool with the functionality to make us feel like Michael Schofield in Prison Break and help us create our evil genius master plan.

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