Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

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Blogging Tips for PR Pros

PR Expanded

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Quality vs. Quantity: Finding the Right Balance for Your Blog

Cision

Blog quality and quantity will both impact your blog's success. Media BlogHere are some tips for finding the right balance.

How to Write a News Release in 2020 | Business Wire Blog

Business Wire

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

How to Track Inbound Traffic from a Press Release | Business Wire Blog

Business Wire

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

Hispanic, Latino/a, Latinx: Celebrating a Growing Cultural Heritage | Business Wire Blog

Business Wire

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Top Blog: 2019 Edition

Cision

Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next. Need a little reading to carry you through the end of the year? Best Practices

2020 Election: Why Campaign Managers Need to Think Like PR Pros to Win | Business Wire Blog

Business Wire

On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.

State of PR Around the Globe | Business Wire Blog

Business Wire

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact. public relations

Communications During the COVID-19 Crisis | Business Wire Blog

Business Wire

The current COVID-19 pandemic is undoubtedly one of the worst in living memory for most people. The suddenness and the rapid spread of the virus across the world have caught many companies (and governments) by surprise. The reactions of many of business leaders and heads of government have ranged from shell-shocked silence to impressive displays of leadership. public relations

A SPAC IPO Renaissance and the De-SPAC Communications Necessities | Business Wire Blog

Business Wire

SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years. Another way to look at a SPAC IPO might be to call it a SPAC “IPM” – for Initial Public Merger.

32 Media Relations Tips to Maximize Your Coverage Opportunities | Business Wire Blog

Business Wire

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Visual Storytelling: Why PR Pros Should Own Earned Media Creation | Business Wire Blog

Business Wire

If Public Relations teams are responsible for sharing and amplifying the company’s messaging, why are so many using marketing assets to supplement their outreach? The time has come for PR communicators to start creating their own visual content that appeals specifically to reporters and readers.

How to Grab Attention and Maintain Interest with Your Press Release Headline | Business Wire Blog

Business Wire

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference?

Addressing the Small-Cap Dilemma to Capture Investor Mindshare with Four Alternative Strategies | Business Wire Blog

Business Wire

Attracting investor attention has been a long-standing dilemma for small-cap issuers, especially due to their lower IR resources.

Learn from the Best:  4 Lessons from PR Agency Experts | Business Wire Blog

Business Wire

I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.

How to Do Public Relations for a Startup in 2020 | Business Wire Blog

Business Wire

Launching a startup is hard enough, and while going through this process in 2020 might seem like a truly daunting task, it is possible. In fact, we asked three industry experts to weigh in on PR’s importance to successfully supporting a startup in 2020. public relations

Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” Effective blogs tend to publish longer posts The average blog post has been getting longer and longer.

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Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

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Is 2020 the Year ESG Forever Changed Business for Better? | Business Wire Blog

Business Wire

To think, under the fog of a global pandemic, social unrest and economic duress, we started a decade that, in a look back years from now, could rank as the year we not only just talked about but acted the most on the initialism that’s just about everywhere in the business community.

The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

The world is changing. More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges. No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions. public relations

We May Not Know When, But We Can Plan | Business Wire Blog

Business Wire

What companies can do to prepare for a return to work post COVID-19. public relations

Tips for Promoting Your Blog Content Across Social Media Platforms

Cision

Media BlogThe same content may not resonate with audiences on different social media platforms. So what works for each one?

UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey. Organisations need to plan for dips in productivity as the human impact of the Coronavirus pandemic takes hold.

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#PR Expanded Experiment: Results of a Spring Semester Blog Contest

PR Expanded

Last year, the PR Expanded blog community conducted an experiment with student written articles. Together, we conducted a blog contest with his Introduction to Public Relations class. After seeing the positive results of the initiative, I’m happy to entertain additional opportunities with a few professor friends who would like their students to be a part of a a blogging contest. blogging Content PR 2.0

What is the purpose of a blog?

Axia PR

Blogs build brand loyalty and community engagement with your company. Although it may seem like blogging has lost its relevance, it’s important to recognize the significance it still holds today. A blog serves the purpose of creating a relationship between a company and its audience.

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media. Although companies may have information or announcements that can benefit the public, there is a sensitive line between providing helpful and valuable information and being seen as trying to profit on the back of a tragedy.

Tips & Tools to Help You Find Your Next Blog Post Topic

Cision

Use these tips and tools to get an idea of what content your audience is looking for so that you can write blogs that provide value. Media Blog

Investor Relations Thoughts and Best Practices in the COVID-19 Environment | Business Wire Blog

Business Wire

The COVID-19 pandemic has impacted all aspects of our lives. It’s easy to feel overwhelmed amid a sea of information, but it’s paramount to focus on the health and safety of loved ones, family and co-workers. My partners and I founded Blueshirt in 1999, right before the tech stock bubble, and we’ve helped guide companies through the highs and lows of major financial events over the past 20 years. investor relations

Finding “the Other” Voice – Three Steps to Mastering your Executive Team’s Written Communication | Business Wire Blog

Business Wire

The IRO Recipe – Don’t Leave Out this Ingredient. investor relations

10 essential PR blogs to read

PR Daily

However, some of the most thought-provoking commentary and helpful advice comes from PR professionals who publish their own blogs. Many of the blogs are well known and highly influential. Most PR and marketing professionals have their personal list of favorite industry blogs and online publications. The following is a list of favorite PR blogs, in no particular order. Feel free to keep this list as a resource to regularly revisit these blogs. Leading PR blogs.

How We Talk “ESG” in a Post Pandemic World | Business Wire Blog

Business Wire

In many ways, how we talk about environmental, social and governance themes hasn’t changed in a long time. What has changed in the last decade, though, is we’re discussing it an awful lot more, which means the choices we make in how we communicate on ESG and impact and sustainable business – and the myriad ways we refer to same – are far more critical in the months and years ahead.

The Ultimate 2020 Investor Relations Communications Resource List | Business Wire Blog

Business Wire

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations

Investor Relations Communication in a Time of Crisis: 6 Areas to Focus On | Business Wire Blog

Business Wire

Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future. During times of crisis, it is more important than ever for management teams to have decisive plans in place, convey a sense of control and communicate effectively with the investment community.

Choosing Photos for Your Blog: 3 Copyright Rules to Know

Cision

How do you find the right pictures for your blog without running afoul of copyright limitations and usage rights? Media Blog

Survey reveals some interesting insights into the business of blogging today

PR Warrior

I’ve contributed a number of times and have always keen to see the results as Andy’s report provides a solid ‘pulse’ of the blogging fraternity globally. CHECK OUT THE FULL SURVEY HERE: Blogging Statistics and Trends: The… MORE. The post Survey reveals some interesting insights into the business of blogging today appeared first on PR Warrior | Trevor Young. Blogging Research Andy Crestodina Neil Patel Seth Godin

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The Three Essential Communications Messages Shoppers Need to Hear to Get Them Back Into Physical Stores | Business Wire Blog

Business Wire

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores.

If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here. public relations media relations

How to build a blog

Stephen Waddington

In the second Comms School session we explored third party and owned blogs, how to build a blog and post content, and making blogging a habit. The second session of Comms School got to grips with building a blog and making blogging a habit. We kicked off by reviewing some of the blogs posted by members of the Comms School community. Rachael Gordon Thanks to everyone who has joined us on a blogging journey. blogging