Incorporating Keywords in Your News Release | Business Wire Blog

Business Wire

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Tips for Sharing Your News This Holiday Season | Business Wire Blog

Business Wire

Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle. That means there are always reporters looking for new stories, and there are always announcements to share.

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3 lessons corporate blogs can learn from personal blogs

Communications Conversations

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Corporate blogs could replicate this strategy very easily–but few do.

6 Steps to Launch Your Small Business or Start-Up PR Campaigns | Business Wire Blog

Business Wire

Small business and start-up professionals wear many hats. You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service.

2022 Public Relations Predictions From PR Experts | Business Wire Blog

Business Wire

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year.

Five Tips to Successfully Communicate SPAC News | Business Wire Blog

Business Wire

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges.

Business Wire Celebrates 60 Years of Innovation | Business Wire Blog

Business Wire

Happy 60 th anniversary, Business Wire! We have a lot to celebrate!

Is Your Business Blogging?

HMA Public Relations

Business blogs can establish thought leaders while bringing in new customers. Learn more about the benefits of a blog in today's post from Justin Liggin. Odds and Ends Blog Blogging

Blogging Tips for PR Pros

Deirdre Breakenridge

Fast forward almost ten years and blogging is so ubiquitous that not only are blogs supplanting traditional media channels as sources for breaking news, practically every single company I can think of has one. A good public relations professional will counsel their client to have a blog or content hub as a way to showcase thought leadership, earned media placements, company news, and announcements, and engage with fans and followers. Your blog is your community.

Multicultural Communications That Matter | Business Wire Blog

Business Wire

Last month, I spent time talking to multicultural communications experts Bernadette Morris , LaTricia Harper Woods , and Christina Yumul to prepare for our webinar on Multicultural Communications.

Top 10 PR Blog Posts of 2021

Bianchi Biz Blog

This year was also an exceptional one for the Bianchi Biz Blog. So, in case you missed them, we’ve curated the 10 most-visited blog posts on our site for 2021. The post Top 10 PR Blog Posts of 2021 appeared first on Bianchi PR.

5 Considerations When Translating Your Press Release | Business Wire Blog

Business Wire

Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering. public relations

The 2020 List of Media Relations Best Practices Blog Posts | Business Wire Blog

Business Wire

Earned media is considered some of the most valuable content an organization can generate. Earned media comes with a stamp of approval that brands cannot generate on their own. media relations

Hashtags and Press Releases: How Do They Work Together? | Business Wire Blog

Business Wire

Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility? public relations

How to be a Good PR Client: A Primer | Business Wire Blog

Business Wire

The relationship between a public relations counselor and their client is an important one. Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The success or failure of the overall business arrangement depends on it.

4 solid tips for boosting your business blog’s ROI 

Agility PR Solutions

Blog posts are some of the most important marketing content a company can produce. Done right, blogs can supercharge business growth, bringing in leads and nurturing customer retention. A strong blogging strategy takes commitment, talent and time. Why blog?

5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Why is Blogging Important in 2021?

Ronn Torossian

The use of blogs has been one of the most used methods of social media marketing. Visit any business site and you are likely to find a blog with tips, reviews, stories and more […]. The post Why is Blogging Important in 2021?

Start Your Press Release Journey: How to Prepare Your News | Business Wire Blog

Business Wire

Vacationing on a whim is fun but taking a little time to prepare can make it a more enjoyable experience. Distributing a press release is similar; you can rush to send out your announcement, or you can take a few minutes to plan ahead to streamline the process and set yourself up for success.

Media Outlet Availability on PR Efforts | Business Wire Blog

Business Wire

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know?

How to Create and Distribute a Press Release in 5 Steps | Business Wire Blog

Business Wire

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that.

Top 10 PR Blog Posts of 2020

Bianchi Biz Blog

And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was surprisingly another banner year for the Bianchi Biz Blog , with year-over-year increases in pageviews, visitors and new visitors.

8 Ways to Increase Press Release Results with A/B Testing | Business Wire Blog

Business Wire

People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program.

Blog Contest Winner: Implementing FEEL in the Workplace

Deirdre Breakenridge

A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. The post Blog Contest Winner: Implementing FEEL in the Workplace appeared first on Deirdre Breakenridge.

How To Promote Your Blog

HMA Public Relations

Publishing great content is just one part of the blogging process. Find out how to promote your blog in today's post from Justin Liggin. Public Relations Blog

Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client.

Journalism is Changing—Here’s What You Can Do About It | Business Wire Blog

Business Wire

Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation.

Reaching Latinx Audiences: 6 Reasons to Connect with this Influential Community | Business Wire Blog

Business Wire

During National Hispanic Heritage Month (HHM), from?September September 15 - October 15, the United States honors and recognizes the many cultural and societal contributions of Hispanics/Latinx. This year’s Month Observance Theme is: "Unidos: Inclusivity for a Stronger Nation.”

COVID-19: Not the Time to Stop Communications | Business Wire Blog

Business Wire

We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year.

The 7 Deadly Sins of Blogging and How to Avoid Them

Cision

Have you committed one of these 7 blog killers? Media BlogBeing a serial writer is a demanding and mysterious craft.

7 Reasons to Partner With a PR Agency in 2022 | Business Wire Blog

Business Wire

The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives. What a difference a year makes!

With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power.

Keeping it Real: Using PR to Combat Misinformation and Disinformation | Business Wire Blog

Business Wire

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths. public relations

2021 IPO Highlights and What to Expect in 2022 | Business Wire Blog

Business Wire

Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20. According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020.

9 Enhancements to Improve Your Business Wire Press Release Reader Experience | Business Wire Blog

Business Wire

This blog post showcases some of our best – and free! One of my favorite parts of my job is collaborating with internal teams on our continual goal to enhance the effectiveness of our clients’ press releases.

State of PR Around the Globe | Business Wire Blog

Business Wire

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.

8 Tips for Maximizing Your International Press Release | Business Wire Blog

Business Wire

There is no doubt today that we are part of a global economy. With a click, we can purchase goods made next door or halfway around the world. For many companies, this provides exciting opportunities to enter into new markets faster than ever before.

Top Blog: 2019 Edition

Cision

Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next. Need a little reading to carry you through the end of the year? Best Practices

10 Questions to Ask Before You Publish a New Blog Post

Cision

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Media BlogDon’t skip these steps!

Black Media from 1827 to Today: Creating Impactful News to Empower Readers | Business Wire Blog

Business Wire

While big, breaking news stories will always be covered, Black media looks for and amplifies the holes in coverage related to their community. By generating those stories and using traditional, digital, and social channels, Black media puts that news front and center. media relations