How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. And there’s another tidbit that offers insight into the value of corporate reputation.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. PR teams must take time to evaluate the implications and consequences of corporate speech.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. The post Corporate Ghosting: Can We Bust It?

How to breathe fresh life into trite corporate copy

PR Daily

RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ]. How to break out of corporate Newspeak. When’s the last time you tucked into “Nineteen Eighty-Four?”.

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. When it comes to philanthropy, Americans are a generous bunch.

How to use corporate social responsibility efforts for PR wins

PR Daily

With more companies engaging in corporate social responsibility (CSR) efforts, there are opportunities to talk about the social good taking place. RELATED: Take the first step in achieving corporate communications excellence ].

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. Using "corporate" verbs.

5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research.

Are you a corporate chest-beater?

PR Warrior

The post Are you a corporate chest-beater? One of the key tenets of content marketing is to put your audience first and create content that’s of interest and relevance to them.

4 Corporate Communications Lessons From Hurricane Harvey

PRSay

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Adversity is a great teacher.

When Corporate CEOs Challenge The President

ImPRessions - Crenshaw Communications

Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players. No one does this better than a corporate CEO.

10 outstanding corporate blogs

PR Daily

Alignment with corporate objectives. It''s probably time to freshen up the look of the site, but it is a truly great corporate social media effort. There seems to be a lot of noise about the "death of the company blog.".

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. The post The Evolution Of Corporate Social Responsibility In PR: A Snapshot appeared first on Crenshaw Communications.

Corporate Social Responsibility – Management Decision or Mandatory?

HMA Public Relations

Corporate social responsibility is a large factor when it comes to determining what kind of organization is considered a "good company.". The post Corporate Social Responsibility – Management Decision or Mandatory?

Announcing PR Daily’s 2018 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s 2018 Corporate Social Responsibility Awards was on the hunt for organizations dedicated to a variety of socially responsible initiatives and causes, and which communicate about them in unique ways. 2017 Corporate Citizenship Report, Aurora Organic Dairy.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. It might be be seen as positive or refreshing that 31% of professional corporate communicators recognise that they don’t have a strategy.

The Correlation Between Corporate Culture and Successful Crisis Management

Melissa Agnes

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members.

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

Embed strong issues management into your corporate culture. And this mindset should be a natural part of your corporate culture. The post Make Issues Management an Integral Part of your Corporate Culture appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications

Sword and the Script

9) “That reporters don’t write corporate profiles, they cover NEWS.”. 27) “Corporate communications is a fire marshal and not a fire chief. Open-ended questions can sometimes be the most insightful part of a good survey.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Corporate communicators, what are your biggest distractions? RELATED: The ultimate conference for corporate communicators: join us for CCC in Chicago, June 15-17. ].

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Though you’re looking to accomplish organizational goals through your content, your corporate story or video doesn’t have to be boring.

How to rethink your corporate communications for 2019

PR Daily

If you’re struggling to come up with fresh ideas, the experts at the 2018 Corporate Communicators Virtual Summit want to help. The way people work has changed dramatically in just the past few years.

New APCO study shows corporate execs ill-prepared for future 

Agility PR Solutions

A tumultuous and unpredictable business landscape has corporate decision makers feeling a little insecure about the future of their company. The post New APCO study shows corporate execs ill-prepared for future appeared first on Agility PR Solutions.

A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. The new brand advocacy leaders are just as likely to be large corporations that aren’t particularly known for advocacy beyond their own interests.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

Could your corporate culture use a tuneup?

PR Daily

Hear more of their advice during the Creating a Winning Corporate Culture Virtual Summit on May 18. Look around your office. Do you notice employees doing the following? Groaning at an invitation to your next town hall? Struggling to remember the name of the person who sits next to them?

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.

The Phoenix Business Journal’s Corporate Philanthropy Awards

HMA Public Relations

Bre attended the Phoenix Business Journal's Corporate Philanthropy awards yesterday with one of HMA's clients. The post The Phoenix Business Journal’s Corporate Philanthropy Awards appeared first on HMA Public Relations.

How to Build a Strong Corporate Culture

Ronn Torossian

In a world of rapid change, corporate culture isn’t static. The post How to Build a Strong Corporate Culture appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done.

Your corporate social responsibility story matters

PR Daily

5 Things to Know About Corporate Communications

5W PR

Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. Corporate & Technology corporate communications

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. … Continue Reading → The post New research on corporate communications in an integrated world appeared first on STUART BRUCE.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Corporate communicators, what are your biggest distractions? At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write.

3 websites corporate communicators should know about

PR Daily

As a follow up, here are three more useful sites for corporate communicators. RELATED : Advanced writing and editing for the corporate communicator.]. Fiverr is a great option for smaller corporate communication departments that need to outsource assignments or need outside expertise.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. It also helps illustrate why company’s need robust public relations strategies with measurable objectives that are designed to have a measurable effect on corporate performance.

3 ways your organization can tackle corporate social responsibility

PR Daily

Corporate social responsibility should play an important role in all organizations. Has your organization implemented these or other corporate social responsibility initiatives successfully?

Corporate storytelling is an essential future PR skill

Stuart Bruce

So if you’re a public relations, corporate communications or public affairs professional how will you change your way of operating to become a better corporate storyteller? Content corporate communications Public Affairs public relations

Corporate communications 101, courtesy of Tesla

PR Daily

Tesla is known for cutting-edge technology, but its communications savvy is advanced, too. After news agencies published stories about allegations of sexual harassment at Tesla’s California plant, the company responded swiftly.

6 secrets on how to build a corporate identity from scratch

PR Daily

In her Ragan Training session, “ Partner with your organization’s stakeholders to get corporate communications done ,” Jernstedt offers lessons on building internal and external communication from scratch.

Tell your corporate social responsibility story

PR Daily