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Six Reasons Corporate Social Responsibility Campaigns Fail

Spin Sucks

These six reasons hold companies back from successful corporate social responsibility campaigns. The post Six Reasons Corporate Social Responsibility Campaigns Fail appeared first on Spin Sucks.

Journalists Have Spoken: Your Corporate Newsroom Sucks

Spin Sucks

We forgot the basics of corporate communications, where the golden rule, “treat others as you would want to be treated” needs to be applied to our media contacts too. The post Journalists Have Spoken: Your Corporate Newsroom Sucks appeared first on Spin Sucks.

What is Corporate Storytelling and How Do I Use it?

Spin Sucks

The answer lies in corporate storytelling. The post What is Corporate Storytelling and How Do I Use it? Ever wondered why one brand becomes famous over another? What pulls us towards a specific product? Matt Press has more. appeared first on Spin Sucks.

Protect Your Corporate Culture by Hiring Right

Spin Sucks

By Lindsay Bell There’s been a lot written this month so far about internal communications and how it affects — or doesn’t—your corporate culture. One Company’s Corporate Culture I stumbled upon a company recently whom I knew little about.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

Tackling corporate social media in 2016

PR Daily

Social media has transformed the PR industry. For PR pros, managing social media for our clients means using several different platforms and tweaking our messaging to what works best on each. Here are tips on how to best navigate social media for your brand in 2016: 1.

3 things exceptional corporate communicators do

PR Daily

Your work as a corporate communicator entails much more than just managing your organization’s intranet and social media accounts. Become a corporate comms superhero in your organization by attending our. They know the importance of a strong corporate culture in garnering positive PR.

10 outstanding corporate blogs

PR Daily

Alignment with corporate objectives. It''s probably time to freshen up the look of the site, but it is a truly great corporate social media effort. There seems to be a lot of noise about the "death of the company blog.".

Leadership and Corporate Accountability

6 A.M.

Henry is teaching the Leadership and Corporate Accountability required course to first-year students. I met for breakfast this morning with my long-time friend Henry McGee, former top executive at HBO, now a professor at Harvard Business School.

4 unwritten commandments of the corporate communicator

Communications Conversations

Today’s corporate communicator has a legion of responsibilities. Corporate communicators must be good writers. I’ve come up with four unwritten “commandments” I believe play a key role for every corporate communicator.

Is the corporate blog still content marketing’s “home base”?

Communications Conversations

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Blogging Corporate Blogging TrendsFor years, what’s been beaten into our head?

How long before virtual reality transforms corporate storytelling?

Communications Conversations

They’re what I would call “experiential marketing” What about using VR for corporate storytelling? I even think this has possibilities among corporate communicators.

The Correlation Between Corporate Culture and Successful Crisis Management

Melissa Agnes

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members.

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Corporate communicators, what are your biggest distractions? At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write.

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Corporate reputation has long been the responsibility of communications departments. by Frank Strong.

20 bits of corporate jargon we just might embrace

PR Daily

Corporate communicators spend countless hours dealing with jargon. Below are 20 outlandish examples of corporate jargon that could be used when speaking with co-workers, or with your boss, or at just the right moment during a meeting. RELATED: Join us in Chicago for the Corporate Communicators Conference. ]. Readers, care to share your own examples of ridiculous (yet amusing) corporate jargon? Read more of her posts on writing, editing and corporate life at.

Corporate Character: How Ethical Frameworks Are Cultivated


As the foundational concept from which forms of implementation arise, ethics is often under-discussed in the corporate world. Conscience and corporate culture. Corporate Character: How Ethical Frameworks Are Cultivated appeared first on Institute for Public Relations.

Four benefits of implementing a corporate social responsibility program

PR Daily

Launching a corporate social responsibility program can sound like a big undertaking. Enter PR Daily’s 2017 Corporate Social Responsibility Awards. An effective corporate social responsibility program will show your clients and partners that you have common goals.

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation.

3 websites corporate communicators should know about

PR Daily

As a follow up, here are three more useful sites for corporate communicators. RELATED : Advanced writing and editing for the corporate communicator.]. Fiverr is a great option for smaller corporate communication departments that need to outsource assignments or need outside expertise.

Unlocking Value from Integrated Corporate Communications and Marketing


The growing complexity of business in a global era of digitization and speed and the constantly shifting and accelerating demands of stakeholder relationships are forcing a rethink when it comes to the corporate communications and marketing functions.

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. No question, PR is constantly swinging for the fences.

8 Corporate Communications Tips for Hiring a PR Firm

Sword and the Script

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. It’s a valid complaint and corporate communications should be sensitive to it if they want the business relationship to get a solid start.

4 key skills to be an effective corporate communicator (and strangely, writing isn’t one of them)

Communications Conversations

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). Corporate communicators LIVE in meetings.

Stockholders in the Corporate Family – or contemporary activists?

PR Conversations

At the time of authoring this chapter, he was Public Relations Director at General Foods Corporation before taking up the same role for in 1952 for Eisenhower (and subsequently serving in his presidential administration).

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

Stuart Bruce

Public relations, corporate communications, public affairs and corporate affairs professionals will have an essential role in helping employers and clients to navigate this period of momentous change. The UK has voted to leave the European Union.

11 corporate terms and what they mean to communicators

PR Daily

To corporate communicators, “full-time equivalents” is just another dehumanizing HR term that we advise HR staff not to use. Below is list of other such corporate terms and what they mean to communicators. Corporate communicators, do you have any other terms to add to this list?

How To Actually Get Storytelling Into Corporate Blogging

Doktor Spinn

And being able to do this in a corporate context? The post How To Actually Get Storytelling Into Corporate Blogging appeared first on Doktor Spinn. It’s quite difficult to become an accomplished storyteller. I would know, having spent most my life dreaming of becoming a novelist.

The 10 worst bits of corporate jargon

PR Daily

As corporate communicators, we've all heard—and grumbled about—terrible buzzwords and trite phrases. from OfficeVibe lists 10 corporate buzzwords that ought to be flushed away forever.

How PR pros are stewards of corporate character

PR Daily

PR professionals wear a lot of different hats, but according to Wendi Strong, executive vice president of enterprise affairs and chief communications officer for USAA, their chief role is to protect their brands' corporate character.

Share your impressive corporate social responsibility initiative

PR Daily

The changing face–and strategy–of today’s corporate online newsroom

Communications Conversations

The online corporate newsroom has undergone big shifts in the way it looks and operates in the last 15 years–for sure. Remember when online corporate newsrooms used to consist of a list of news releases and nothing more?

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

Embed strong issues management into your corporate culture. And this mindset should be a natural part of your corporate culture. The post Make Issues Management an Integral Part of your Corporate Culture appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Agency vs. Corporate: Which One Is Best for You?

Spin Sucks

It made me think about the same arguments for agency vs. corporate sides. What I love about working on the corporate side: Non-billable. Agency vs. Corporate: Which One Is Best for You? Communication agency PR corporate communication corporate PR jeanine black PR

3 causes of botched corporate apologies

PR Daily

That’s true for corporate apologies, too. Adult-run corporations, unfortunately, tend to be worse at apologizing than your average 7-year-old. This is true of messaging, positioning, press releases and corporate apologies. That’s how corporate apologies go awry.

Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set. In essence, these “robots” were producing content from numbers. Wait, is this for real? Are robots going to steal communications jobs?

2015 Corporate Social Responsibility Awards finalists have been named

PR Daily

Next, the judges will re-visit the finalists’ entries and name the 2015 winners of the Corporate Social Responsibility Awards. Junior Environmental Scouts, Metro Pacific Investments Corporation. Corporate-Community/Nonprofit Partnership.

Friday Wrap #118: More 9/11 abuse, corporate blogging declines, customer service as experience

Holtz Communication + Technology

Annual Fortune 500 study finds blogging on the decline —Three percent fewer of the Fortune 500 have public-facing corporate blogs than last year, according to research released by The Center for Marketing Research at the University of Massachusetts, Dartmouth.

Deadline extended: 2015 Corporate Social Responsibility Awards

PR Daily

3 questions corporate communicators should ask

PR Daily

Corporate communicators, does this exchange sound familiar to you? Co-worker: “We need a flier.”. You: “A flier?”. Co-worker: “Yes. We need to get the word out about all the latest online courses we are offering. We want to create a flier to go with the membership renewal letters.”.