Corporate Marketing in 2020

Ronn Torossian

The post Corporate Marketing in 2020 appeared first on.

Corporate email: Too much of too much

PR Daily

Corporate communicators sent 72% more emails in 2020 than they did in 2019, according to a new study by PoliteMail. Emails have become a part of our corporate experience, not necessarily our preference in the corporate experience.

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Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. Both the Harris Poll RQ and the just released Global Reptrak Top 100 placed Walt Disney Corporation at #5. And there’s another tidbit that offers insight into the value of corporate reputation. The Walt Disney Corporation finished in the top spot here, earning 52.5%

Importance of Corporate Communications

5W PR

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. Now, corporations are expected – and face a backlash if they fail – to project an image of accessibility and inclusiveness.

Showcase your outstanding corporate wellbeing programs

PR Daily

The post Showcase your outstanding corporate wellbeing programs appeared first on PR Daily. Enter Ragan’s Workplace Wellness Awards by Friday, Dec. Ragan Awards

6 top concerns for corporate communications leaders

PR Daily

What’s on the minds of corporate communications executives? The Reputation Institute performed an analysis to identify trends and discover what leaders around the world care most about, their challenges and opportunities, and how corporate reputation impacts their roles and the companies they represent. In 2018 our data and insights team spoke with over 170 top-level executives and directors who lead their company’s respective corporate communications teams.

Can corporate communications stay in the spotlight post-COVID?

PR Daily

Corporate affairs became fashionable again. The pendulum swung back, hard , to an old standby: corporate comms and its suits, process documents, strategy decks and employee memos. But that doesn’t mean corporate communications will go back to where things were in 2019.

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. The post Corporate Reputation And The Whistleblower Culture appeared first on Crenshaw Communications.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. It wouldn’t be so annoying if corporate ghosting were ultra-rare, but it seems to happen more today than in years past. I could get bitter about the corporate ghosting thing, except that I’ve occasionally been guilty of it.

4 tips to cut the corporate speak and connect

PR Daily

You can’t use corporate speak. Jargon and corporate speak are the antithesis of authenticity. “At The post 4 tips to cut the corporate speak and connect appeared first on PR Daily. Trying times demand trustworthy communications.

Share your corporate social responsibility efforts

PR Daily

Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20. The post Share your corporate social responsibility efforts appeared first on PR Daily. Changing the world means more to you than the bottom line.

Share your corporate social responsibility efforts

PR Daily

Enter PR Daily’s 2020 Corporate Social Responsibility Awards by March 20. The post Share your corporate social responsibility efforts appeared first on PR Daily. Changing the world means more to you than the bottom line.

Are you a corporate chest-beater?

PR Warrior

The post Are you a corporate chest-beater? One of the key tenets of content marketing is to put your audience first and create content that’s of interest and relevance to them. This is well-established best practice that has been reinforced time and time again by genuine experts the world over. There is no shortage of case studies that demonstrate the benefits to… MORE. appeared first on PR Warrior | Trevor Young. Content marketing Owned media

How internal communicators can help bolster corporate recruiting

PR Daily

Here’s how you can help spearhead change and bolster your corporate recruiting efforts: Review your employer brand. The post How internal communicators can help bolster corporate recruiting appeared first on PR Daily.

Share your corporate social responsibility efforts

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The post Share your corporate social responsibility efforts appeared first on PR Daily. Employee Engagement Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media corporate social responsibility awards CSR awardsChanging the world means more to you than the bottom line. The final extended deadline is May 17.

Keeping Track of KPIs: Adjusting Metrics for Today’s Corporate Communications

Business Wire

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it.

Corporate cringe — the overlooked problem of poor taste in communications

Doctor Spin

While I agree with the basic tenets of this approach in general, there are more to qualitative approaches in communication than just “gut feelings” In corporate communication, there’s such a thing as a “textbook approach.”

How ‘intrapreneurs’ create and launch new corporate biz solutions

Agility PR Solutions

The post How ‘intrapreneurs’ create and launch new corporate biz solutions appeared first on Agility PR Solutions. There are no “normal” workdays anymore thanks to COVID-19, disrupted supply chains, newly emerged customers, and vanished historical customers.

Share your corporate social responsibility efforts

PR Daily

Enter PR Daily’s 2019 Corporate Social Responsibility Awards. The post Share your corporate social responsibility efforts appeared first on PR Daily. Employee Engagement Marketing Media Relations PR PR Daily Awards Social Media corporate social responsibility awards CSR awardsSave $50 when you enter by the early-bird deadline on April 5.

Is TikTok just for kids and fun brands or can corporate PR use it?

Stuart Bruce

However, most of the examples I’ve seen of it being used for work purposes have been influencers … © Stuart Bruce - Is TikTok just for kids and fun brands or can corporate PR use it? public relations corporate communications social media Video

How to breathe fresh life into trite corporate copy

PR Daily

RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications ]. How to break out of corporate Newspeak. When’s the last time you tucked into “Nineteen Eighty-Four?”. If you’ve read George Orwell’s dystopian classic, you probably remember Newspeak : the state-mandated language in which, for example, nothing is “bad” but rather “ungood” (or “doubleplusungood” in extreme cases).

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards finalists

PR Daily

PR Daily’s Corporate Social Responsibility Awards finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. Build-O-Rama, Gates Corporation. Corporate-Community or Nonprofit Partnership.

What it takes to make your corporate podcast shine

PR Daily

The post What it takes to make your corporate podcast shine appeared first on PR Daily. If you’ve been indifferent about the audio content trend—or perhaps daunted by the tech or time involved in a launch—don’t fret. Follow this expert guidance to get started.

Announcing PR Daily’s 2019 Corporate Social Responsibility Awards

PR Daily

The post Announcing PR Daily’s 2019 Corporate Social Responsibility Awards appeared first on PR Daily. Crisis Communications Employee Engagement Internal Communications Marketing Media Relations PR PR Daily Awards Ragan Awards corporate social responsibility corporate social responsibility awards CSR CSR awardsCheck out this year’s new and updated categories. The early-bird deadline is April 5.

3 purposeful steps corporate America can take to address racism

PR Daily

Each individually is challenging but together they create a perfect storm, a trifecta of circumstances that combined could have a devastating impact on corporate America. The good news is early indications show some corporations are stepping up.

6 questions with Jessica Leigh Mattern from Meredith Corporation

Muck Rack

6 questions with Jessica Leigh Mattern from Meredith Corporation

United we Brand? Top Reads on Corporate Activism

Flack's Revenge

I’m a cynic and question the motives behind most corporate activism. In a NY Times DealBook piece , Andrew Ross Sorkin writes about Jame Gamble, a former corporate lawyer for the largest companies: [He’s] concluded that corporate executives — the people who hired him and that his firm sought to protect — “are legally obligated to act like sociopaths.”. And corporate persons are the most powerful people in our world.”.

Dear Corporate America: Acknowledge, listen and take action

Agility PR Solutions

The post Dear Corporate America: Acknowledge, listen and take action appeared first on Agility PR Solutions. Today, I wanted to take a PTO day. As a black male in America, it is hard to focus on anything outside of the current state of our country.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. In a corporate environment, it can be tough to remember that the audience is the “end user” of what you’ve written. Definitive capitalization rules have existed for centuries, so why aren’t they followed in corporate communications?

PR’s Charge for 2020: Redefining Purpose in Corporate Narratives

Shift Communications

Purpose has been at the forefront of corporate communications for many years now, but it came to a head this year at Davos. And they must do so in ways that engage stakeholders using their own channels, campaigns, corporate reports and content hubs.

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Many are adopting new CSR (Corporate Social Responsibility) programs or changing existing campaigns programs to ensure greater relevance to rising generations of customers and partners. When it comes to philanthropy, Americans are a generous bunch.

PR fundamentals help deliver on corporate charity initiatives during the pandemic

PR Daily

Since we have our own race on our mind, let’s use the “RACE” model for a helpful framework to build out a pandemic-proof corporate charity event: research, action, communication, evaluation.

Make your Corporate Social Responsibility Awards entry a winner

PR Daily

Do you want to earn recognition for your corporate social responsibility efforts? We asked winners from PR Daily’s 2018 Corporate Social Responsibility Awards to share their insight about their submissions, the challenges they faced when executing their work, and how winning an award benefitted them. Aurora Organic Dairy’s Corporate Citizenship Report receives high praise. Aurora Organic Dairy publishes a corporate citizenship report every two years.

Announcing PR Daily’s 2020 Corporate Social Responsibility Awards winners

PR Daily

The post Announcing PR Daily’s 2020 Corporate Social Responsibility Awards winners appeared first on PR Daily. Congratulations to this year’s winners. PR Daily Awards

Save $50 on your 2019 Corporate Social Responsibility Awards entry

PR Daily

The post Save $50 on your 2019 Corporate Social Responsibility Awards entry appeared first on PR Daily. Employee Engagement Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media corporate social responsibility awards CSR awardsYour last chance to save is coming up fast. Don’t miss the early-bird deadline on Friday, April 5.

What General Mills’ restructuring means for the future of corporate comms

PR Daily

Last week, General Mills announced a restructure to their corporate communications team. What was once a single, traditional corporate communications team will now become three teams overseen by one leader: Internal and employee experience team.

10 outstanding corporate blogs

PR Daily

Alignment with corporate objectives. Coca-Cola has several content sites, but "Unbottled" is what company blogging is all about: rich content; stories aligned with corporate objectives; responsive engagement; diversity of views from customers, employees and partners; great emotion and human connection. It''s probably time to freshen up the look of the site, but it is a truly great corporate social media effort.

How commtech is transforming PR and corporate culture

PR Daily

Companies like Siemens and Google have invested in commtech to transform corporate culture, and Mistubishi is using it to generate sales leads. The post How commtech is transforming PR and corporate culture appeared first on PR Daily.

What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility

Cision

The results of this year's virtual PR Week Awards showed the growing importance of Corporate Social Responsibility (CSR) across the board. Comms Best Practices