How PR Measures Corporate Reputation

ImPRessions - Crenshaw Communications

Measuring Corporate Reputation: Perception or Performance? Reputation Dividend Report and Fortune’s World’s Most Admired Companies list survey corporate executives and financial analysts. And there’s another tidbit that offers insight into the value of corporate reputation.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

Last week, seven of the public relations industry’s top PR professionals offered unusually candid insights into one of the hottest issues of the day – corporate activism. PR teams must take time to evaluate the implications and consequences of corporate speech.

Corporate Ghosting: Can We Bust It?

ImPRessions - Crenshaw Communications

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. The post Corporate Ghosting: Can We Bust It?

Are you a corporate chest-beater?

PR Warrior

The post Are you a corporate chest-beater? One of the key tenets of content marketing is to put your audience first and create content that’s of interest and relevance to them.

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. When it comes to philanthropy, Americans are a generous bunch.

5 Things to Know About Corporate Communications

5W PR

Whether it’s through social media, instant messaging, video chat, or phone, the key to better corporate communication in the workplace is knowing how to set a standard for consistent and clear conversations. Corporate & Technology corporate communications

The Evolution Of Corporate Social Responsibility In PR: A Snapshot

ImPRessions - Crenshaw Communications

An insincere or shallow corporate social responsibility program is usually easy to spot, and the public will call BS. The post The Evolution Of Corporate Social Responsibility In PR: A Snapshot appeared first on Crenshaw Communications.

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. It might be be seen as positive or refreshing that 31% of professional corporate communicators recognise that they don’t have a strategy.

38 Things PR Professionals Wish they Could Get Senior Management to Understand about Corporate Communications

Sword and the Script

9) “That reporters don’t write corporate profiles, they cover NEWS.”. 27) “Corporate communications is a fire marshal and not a fire chief. Open-ended questions can sometimes be the most insightful part of a good survey.

Corporate Social Responsibility – Management Decision or Mandatory?

HMA Public Relations

Corporate social responsibility is a large factor when it comes to determining what kind of organization is considered a "good company.". The post Corporate Social Responsibility – Management Decision or Mandatory?

The Correlation Between Corporate Culture and Successful Crisis Management

Melissa Agnes

Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members.

Make Issues Management an Integral Part of your Corporate Culture

Melissa Agnes

Embed strong issues management into your corporate culture. And this mindset should be a natural part of your corporate culture. The post Make Issues Management an Integral Part of your Corporate Culture appeared first on Melissa Agnes - Crisis Management Keynote Speaker.

Storytelling vs. Corporate Speak — The Ultimate Showdown

The Hoffman Agency

Large corporations, on the other hand, often employ what is known as “Corporate Speak” — jargon that, while scholarly in tone, can be difficult to comprehend. The post Storytelling vs. Corporate Speak — The Ultimate Showdown appeared first on "What's HAppening" Blog.

A PR Trend: The Corporate CEO As Social Advocate

ImPRessions - Crenshaw Communications

But in times of chaos, we are seeing established corporations, led by CEOs, become powerful advocates for those who lack a voice. The new brand advocacy leaders are just as likely to be large corporations that aren’t particularly known for advocacy beyond their own interests.

Why the #MeToo Movement Hasn’t Hit Corporate America - Yet

The Stalwart Blog

After making its way through the celebrity industry, I felt the time was right to hit Corporate America. You may recall that I predicted 2018 as the year Fortune 500 CEOs would start paying for sexual harassment transgressions of the past as part of the evolving #MeToo movement.

How to Deliver a Genuine Corporate Apology [UML]

Sword and the Script

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. That’s the anatomy of a corporate apology run amuck.

Your corporate social responsibility story matters

PR Daily

New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. … Continue Reading → The post New research on corporate communications in an integrated world appeared first on STUART BRUCE.

Corporate reputation of FTSE350 worth £1 trillion to UK economy

Stuart Bruce

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. It also helps illustrate why company’s need robust public relations strategies with measurable objectives that are designed to have a measurable effect on corporate performance.

The Phoenix Business Journal’s Corporate Philanthropy Awards

HMA Public Relations

Bre attended the Phoenix Business Journal's Corporate Philanthropy awards yesterday with one of HMA's clients. The post The Phoenix Business Journal’s Corporate Philanthropy Awards appeared first on HMA Public Relations.

3 ways to ace corporate content

PR Daily

How can you accomplish the difficult task of grabbing audiences’ attention while also including your organization’s corporate goals and messages? Though you’re looking to accomplish organizational goals through your content, your corporate story or video doesn’t have to be boring.

How to Build a Strong Corporate Culture

Ron Torossian

In a world of rapid change, corporate culture isn’t static. The post How to Build a Strong Corporate Culture appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Many business leaders believe that a strong organizational culture is crucial for their business’ success , yet structuring and managing a system of shared values is much easier said than done.

How PR and corporate communications can use animated gifs

Stuart Bruce

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. How to create and find gifs for public relations and corporate communications.

Brands share secrets to optimizing corporate anniversary campaigns

Agility PR Solutions

The post Brands share secrets to optimizing corporate anniversary campaigns appeared first on Agility PR Solutions.

Could your corporate culture use a tuneup?

PR Daily

Hear more of their advice during the Creating a Winning Corporate Culture Virtual Summit on May 18. Look around your office. Do you notice employees doing the following? Groaning at an invitation to your next town hall? Struggling to remember the name of the person who sits next to them?

#PRStudChat Discusses The State of Digital Corporate Reputation

PR Expanded

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on the State of Digital Corporate Reputation. Joining us as our special guest and co-host will be Mike Schaffer ( @mikeschaffer ) Senior Vice President, Digital Corporate Reputation at Edelman in Washington, DC.

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013.

10 corporate writing crimes

PR Daily

Corporate communicators with years in the trenches are all too familiar with seeing writing transgressions every day. In corporate communications, “writing for your audience” often takes a back seat to politics and the whims of executives. Using "corporate" verbs.

3 ways your organization can tackle corporate social responsibility

PR Daily

Corporate social responsibility should play an important role in all organizations. Has your organization implemented these or other corporate social responsibility initiatives successfully?

Tell your corporate social responsibility story

PR Daily

10 outstanding corporate blogs

PR Daily

Alignment with corporate objectives. It''s probably time to freshen up the look of the site, but it is a truly great corporate social media effort. There seems to be a lot of noise about the "death of the company blog.".

Survey says PR Best Positioned to Manage Corporate Social Media

Sword and the Script

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. Corporate reputation has long been the responsibility of communications departments. by Frank Strong.

Survey 107

Corporate communications 101, courtesy of Tesla

PR Daily

Tesla is known for cutting-edge technology, but its communications savvy is advanced, too. After news agencies published stories about allegations of sexual harassment at Tesla’s California plant, the company responded swiftly.

Corporate storytelling is an essential future PR skill

Stuart Bruce

So if you’re a public relations, corporate communications or public affairs professional how will you change your way of operating to become a better corporate storyteller? Content corporate communications Public Affairs public relations

10 distractions corporate communicators face

PR Daily

For many corporate communicators, the job largely entails writing and editing. Corporate communicators, what are your biggest distractions? At least, that’s what we signed up for. Sometimes, however, it seems like the last thing we get to do during our long, busy days is write.

Corporate Reputation: Buying from Brands We Know, Like and Trust [UML]

Sword and the Script

News and coverage can contribute to a corporate reputation, but it’s rarely the catalyst. This is where corporate leaders get confused about PR. PR isn’t an event, it’s a process that unfolds over time and contributes to a corporate reputation.

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]

Sword and the Script

How do you find a good corporate story? 2) Digging Deeper for a Corporate Narrative. If you want to find corporate stories and make the uninteresting interesting, then it’s pretty important to know who you’re telling the story to. You have to make the uninteresting interesting.

Managing the Narrative: Investor Relations Officers and Corporate Disclosure

Cision

Published on March 20, 2017, Managing the Narrative: Investor Relations Officers and Corporate Disclosure from Lawrence D. FROM THE STUDY: Second, our study provides new insights into the influence IROs have on corporate disclosures. Prior accounting research implicitly or explicitly assumes the CEO and CFO have primary influence on corporate disclosure decisions, whereas the role 5 IROs play in shaping corporate disclosures has been largely ignored.

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge.

Corporate America Looks to PR for Digital and Social

The Proactive Report

It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. This is up from 39% in 2013. Only 28% picked the marketing department. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. The Technology Challenge.